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    N atures MessageH ow we look H ow we act

    Proof that our physical appearance

    indicates our potential behavior.

    By

    Bill Whiteside

    DeHarts

    Santa C lara, C A

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    Copyright, 2 0 0 0 by B ill Whiteside

    Third Printing 2002

    ISBN 0-97039 07-0-XA ll Rights Reserved

    Printed in the U nited States of A merica

    N o part of this book may be reproduced or transmitted in any form

    or by any means, electronic or mechanical, including photocopying,

    recording or by any informational storage and retrieval system

    without written permission from the author, except for in theinclusion of brief quotations in a review.

    Other Books B y Bill Whiteside

    People Reading in SalesH ow to successfully predict th e poten tial beh avior of client s in t h e newage of selling. St ep by step People Readin g suggest ion s durin g th e pro-

    cess of sales in teract ion s, or daily life!

    27 W ays to Pick th e Righ t Person for th e Righ t JobH ow to select a person for th e righ t position based on a m inimal un der-

    standing of Personology and vocational skill sets.

    Personology: Discovering Your Personality with Sandie Lampean d Joh n S . Willaimson . Fabulous book covering 48 trait s in 235 pages

    with illustrat ion s, ph otos an d person al stories.

    You can fin d addit ion al order in form at ion for N atures M essage or an y of

    th ese oth er books on page 151, A bout th e A uth or.

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    Acknowledgments

    This book is possible because of the archival contributions of Dr.

    Edward Vin cent Jon es and Robert, Elizabeth , and Dan iel W h iteside.

    T h eir work con tin ues to m old th e foun dation of Person ology and th eir

    remarkable dedication to t h e principles an d th eories of it brin g it to life.

    T h ank you to m y great parents, mot h er Margery and fath er W alter,

    and my terrific brother Robert for their devotion to the Whiteside

    family way.

    Bundles of love to my glorious daughter Rebecca who is my best

    frien d an d a fellow zan y person. T h e apple does n ot fall very far from

    th e tree.

    I wan t t o th ank my wife Linda for her support. W riting a book is n ot

    easy on a relationship. Sh e con tin ually sh ows me th at un condition al

    love exists at th e hum an level. I truly ch erish our life togeth er an d it

    gets bett er an d bet ter every day.

    And, a special Thank You! to people around the globe who

    provide t h e laboratory person ologists work in observing, cataloguin g,

    interpreting and appreciating our beh avioral differen cesevery day.

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    Introduction

    Everyon e is differen t . Each person lives a life of dist inct ion an d

    singular purpose un like an y oth er. N o two people are exactly alike in

    struct ure or beh avior.

    Everyone wants to know why we think, speak, and act as we do.

    Everyone intuitively knows that an individuals body structure and

    physiology help determine their personality. Everyone has an intense

    desire to discover th e links between gen es, appearance, an d beh avior.

    W e have been studying ourselves for centuries. W ith in th e last 150

    years, th is journey h as taken its greatest strides. M an y great men an d

    women continue to develop theoretical reasons for every facet of hu-

    man behavior. Some of th em look for th e external forces th at sh ape uswhile oth ers concen trate t h eir research on our in n er workin gs. W e seek

    th e an swer to t h is majestic question : W h y are we wh o we are?

    T h is book is about th e scien ce of Personology. Personology sh ows

    who we are and why we do what we do in a concise, accurate, and

    object ive man n er. I t is th e study of individual st ructure an d i ts

    relationship t o poten tial behavior.

    Personology origin ated over 60 years ago yet very few people un der-

    stan d or accept it. Dr. Edward Vincen t Jon es formu lated th e basic

    prem ises of Personology in th e 1930s. Fueled by h is passion ate curiosity,

    Jones deve loped an innova t ive , sy s tema t ic way to exp la in ou r

    uniqueness and help us determine the extent of our capabilities and

    tendencies.

    Personology describes how our genes express themselves in our

    struct ure and beh avior. Every person receives a natural, unique set of

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    gen etic gifts (or traits) from th eir an cesto rs. T h at genet ic package con-

    tains the necessary data combinations that make each person distinct

    from all oth ers. Person ology presen ts a clearer explanation for wh y wedo an d say wh at righ tfully suits our n ative build.

    Personology breaks th e part s of a person ality in to fin er pieces. It

    offers simple explanat ion s for th e complexit ies of h uman beh avior. Each

    of us h as th e same n umber of characteristics or trait s to varying degrees.

    Each trait h as its place, large and small, in t h e tot al picture. Som e traits

    accentuate other traits while some cancel others in their outward

    expression . Togeth er our trait s form th e beh avioral pat tern s th at make

    us wh o we are.

    A person ological analysis diagrams th e expression of each trait an d

    h elps iden tify an individuals beh avioral gifts and ch allenges. Sin ce each

    of us confronts different issues every day, this book gives the readersuggestions on how to bring order to their life using Personology and

    bett er understan d th emselves and oth ers.

    For instan ce, Person ology reduces th e inclin ation to judge someon e

    elses action s as good or bad. W e find t h at people are just built t h at

    way. W h at people do with their genetic gifts (traits) determines their

    level of con ten tm en t. Person ologists kn ow people can learn to direct

    th e outward expression o f th eir traits an d, consequent ly, improve th eir

    life situat ion .

    O n t h e s u r f a c e , i d e n t i f y i n g a n d i n t e r p r e t i n g t h e t r a i t s i n

    Person ology looks simple. H owever, understan din g th e traits an d using

    Personologys recommended counseling method is a complex process.

    Assessing the dynamics of trait interaction takes years of observation

    and practice. N evertheless, just about an yon e with an int erest in h uman

    behavior can learn it.

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    A full course of s tudy to become a certified counselor of the

    Personology Institute takes at least two years of thorough study and

    examinat ion. Studen ts make a min imum of 25 practice analyses un derth e guidan ce of a professional person ologist. O th er levels offered by th e

    Person ology In stit ute in clude certification for teach ing and train ing.

    The structure of this book is purposefully different. It reflects the

    dynam ics of th e topic. A s you will see, th ere are pertinen t quot es in t h e

    text instead of footnotes and a bibli-

    ograph y, th e n ormal pract ice of docu-

    men tin g sources. H owever, th e expert

    quotation s are applicable to t h e discus-

    sion and, in order for the reader to keep a focus, contribute to the

    discussion.

    Although experts in contemporary culture offer innovative andrevolutionary solutions to a variety of lifes problems, most people

    resist chan ging th eir comfortable, mainstream views on h uman n ature.

    M ysterious explan ation s for h uman

    beh avior captivat e us. W e prefer to

    look in to peoples upbrin gin g to locate

    the problem/explanation for unusual

    beh avior. C on sequen tly, we believe

    th at if we improve our exteriorlife situ-

    ations, we can fix problems at every

    level of existen ce. M ost peop le prefer

    this outside-in approach to understand individual behavior and solve

    contemporary problems.

    In s p i t e o f t h e p o p u l a r i t y o f t h e e n v i ro n m e n ta l a p p ro a c h ,

    Personology does not take issue with an y t radition al, psychological view.

    T he bibliography? T here isnt

    one. I m too lazy. P. J.

    O Rourke, Eat the Rich

    T he trick t o learning a new

    paradigm is to set aside you r

    current one while youre learning

    rather than attem pt to fit the new

    knowledge into your existing

    model. Richard Brodie, T he

    V irus of the M ind, 1996

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    However, this book highlights the important differences between

    Person ology an d oth er sciences. T h e com men ts are n ot critical, per se,

    an d an y overt criticism is un int ent ional.A discussion favoring alternative points of view can make many

    traditionally educated scholars of psychology, sociology, and medicine

    un comfortable. H owever, th ey shouldbe at ease with th e information in

    th is book. T h e foun dation of Person ology arises from th e same

    principles and scient ific m eth od used t o justify oth er scien tific beliefs.

    Some people will th ink t h at t h e cont en ts of th is book fly in t h e face

    of con ven tion al wisdom. Because of th e emph asis on gen etics, anat omy,

    and cellular proportions, Personology appears to focus totally on the

    n ature-side of h uman beh avior. A s you will see, th is is n ot en tirely

    accurate.

    T h is book documen ts th e h istory an d auth en ticity of th e structure/fun ction approach . It is a lon g-awaited proof stat emen t.

    Please forgive any gender insensitivity if it occurs. M odern man or

    mankind or an occasional him are general references, in the broadest

    sense, to hum an beings of both sexes.

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    What Personology Isnt

    Nothing in Personology takes issue with the theories, methods, or

    term inology of an y oth er con tem porary social science. For in stan ce,

    persono logists do no t m easure IQ , refer to personality types, or deal with

    dysfun c t ion , d isorder , d isease , o r n euros is. Person ology h e lps

    individuals deal with everyday situat ions.

    Noth ing in Personology a t tempts to exp la in rac ia l o r e thn ic

    differen ces. W h ile th ere m ay be obviou s differen ces in st ruct ure

    between people, Personology is flexible enough to allow for it . Each

    individual main ta ins a separate iden tit y and a specific capacity for success.

    Even though Personology points out our genetic gifts and their

    impact on our lives, personologists have no opinion on the benefits or

    dan gers of gen etic en gineerin g, eugen ics or oth er con troversies related

    to t h ese or oth er dimen sions of th is science.

    Noth ing in Personology a t tempts to exp la in fac ia l o r bodi ly

    expressions, face recognition, neurolingusitic programming, or the

    traditionally accepted versions of non-verbal communications studied

    by psych ologists. It is in te rest in g stuff, but we refer in terested part ies to

    expert s in th ose fields.

    N oth ing in Person ology att empt s to explain clon ing or its impact on

    society and makes no prediction or claim of understan ding about t h is

    area. H owever, person ologists may h ave an in terest in th e an ticipated

    expectat ions of th ose in volved. A good question would be: Do paren ts

    expect a certain appearance of th eir gen etically selected offspring along

    with projected behavioral tendencies and the absence of disease or

    deformity?

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    Most of that stuff was discarded one hun dred years ago.

    G enetics and behavior from physical characteristics? G ood

    luck. Does th is have anything to do with astrology?

    You cant tell th at much about people just by looking at them.

    N o responsible person believes th ere is a correlation between

    appearan ce an d beh avior.

    W hat possib le use could th is have?

    A rent you just psych ic?

    I un derstan d th e re luctan ce . N o one, especial ly people with

    reputat ion s to con sider, is eager to look foolish . Image is very import an t

    in th e academic comm un ity. If we can put precon ception s aside, we

    begin to see h ow Person ology can make substan tial cont ribution s to th e

    field of human understanding.

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    Origin and Proof of the Traits

    During the years from 1920 to 1940, Edward Vincent Jones began

    th e process of iden tifying , n aming , an d cat egorizing th e original traits

    of Personology. It was st rictly a t rial and error process. It was a mat ter of

    first noticing a particular behavior,

    an d th en lookin g for th e related

    ph en otype (surface physical indicator

    for th e trait) .

    Ro bert W h ites ide possessed a

    backgroun d in psych ology and stat is-

    tics and began to prove Jones traits

    using modern statistical validation

    meth ods in th e early 1950s. Led by

    Robert, members of the Personology

    Foundat ion of San Fran cisco an alyzed

    and surveyed a base population of

    1,050 Northern California and Or-

    egon adults to prove th e auth ent icity

    of trait s in Personology.

    T h e existin g 68 person ality traits

    proved statistically sign ificant at th e

    on e per cent level. T h is mean s th at

    t h e c h a n c e s o f t h e t r a i t p ro v in g

    wrong are on ly 1 out of 100. T h is

    scale or percent ile-ran k sh ows, in effect, wh ere an individual would stan d

    amon g a h un dred person s an d scores a particular trait in th at way. T h e

    If we start generalizing, we become

    pedantic (too scholarly) and lose the

    human element. W e need to move

    into specific traits and daily life

    actions in order to retain the flavor

    of Personology. W e are specific

    individuals and we do specific

    things. Keep it simple. Divide and

    conquer. A s A ristotle said, W e are

    never faced with the un iversal. W e

    always are faced with the

    particu lar. Robert W hiteside,

    1982

    Personology helps turn peoples

    idiosyncrasies to useful purposes.

    Edward Vincent Jones, 1944

    Just show them it works. Rob-

    ert W hiteside, President E meritus,

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    con tin gen cy coefficient s for th e trait s ranged from .29 t o .81.

    In 1958, th e Foun dation con ducted anot h er stat istical survey. In

    this survey, 500 business and social associates made 10,925 individualjudgmen ts on th e accuracy of a person ological evaluat ion of assoc ia tes

    based on struct ure/fun ction factors. T h e overall results of th e survey

    were 81% agreemen ts, 3% d isagreemen ts, an d 16% doubt ful.

    Measuring Techniques

    Person ologists use special in strum en ts to measure some traits. T h e

    des ign o f the in s t rumen ts gua ran tee s accu racy in gaug ing ce l l

    proportion s an d replaces th e use of straight lin ear measuremen ts. A

    Personology exper t may judge some t ra i t s wi thout benef i t o f a

    mech anical instrum ent . W h ile th e measuremen t process may be less

    precise in th is case, it is n ot a critical issue. T h e importan t poin t is th at

    th e expert sen ses an d determ ines th e dimen sions of certain features with

    a well-trained eye.

    The majority of the traits are visible on the face, with more than

    on e-th ird of th em located in th e eye or with in an in ch of it. H alf a

    dozen t rait indicators (such as h and dexterity) are in t h e han d. G en eral

    h ead proportions lead to th e judgmen t of man y important factors. O th er

    trait s require measuremen t o f gen eral body proport ions.

    T h e th ree examples below illustrat e th e process an d tech n iques used

    in measurin g all Person ology t raits:

    A. Trait: Foot Dexterity (Body Balance) (see photos/drawings on

    pages 58-59)

    Trait Definition: rating the degree of natural nimbleness and sure-

    footedn ess of an in dividual. T h is trait is in th e Physical Trait A rea. T h e

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    greater the percentage of the torso in overall height, the lower the

    cen ter of gravity of th e individual.

    Trait M easuremen t: Research ers compare torso length to th e h eigh tof th e person excludin g th e n eck an d head. T h e actual measuremen t

    process involves (a) th e stan ding heigh t t o th e 7th cervical vertebra and

    (b) t h e sittin g torso heigh t to th e 7th cervical vertebra. T h e stan ding

    h eigh t is divided in to t h e sittin g h eigh t ( torso). T h e result is th e torso

    percen tage. T h e torso percent age range usually falls between 42 an d 48.

    For 1,050 adult s stat istically measured in t h e base population , th e mean

    score was 45.526% an d th e stan dard deviation was 1.626 %.

    B. Trait: Ph ysical Insulation (Texture) ( see ph otos/drawings on

    page 58)

    Trait Defin ition : basic tim ing of n erve respon se. T h is trait in dicates

    a person s n atural sen sitivity to th eir en vironmen t on th e physical level.

    T h e expression of th is sen sitivit y involves all of th e five sen ses. Som e

    individuals h ave fine baby-like h air an d th in porcelain-like skin. O th er

    people, th rough th eir gen etic inh eritan ce, h ave coarser hair and t h icker

    skin.

    Trait-Measurement: researchers measure the hair on the head in

    order to gauge physical insulation . T h is trait is part of th e gen ic syndrome.

    The hair, skin, and nervous tissue are cellularly homologous and

    different iate quite early in th e h um an em bryo. Researchers grade

    random samples of individual hairs (on both sides of the head) with a

    micrometer in order to determin e both th e mean in t h ickness as well as

    th e stan dard deviation . For th e base population of 1,050 adults, th e

    mean th ickness of th e h air fiber was 1.977 th ousandt h s of an inch and

    the standard deviation was 0.443.

    C . Trait: A pparent Emot ionality (O utward Emot ionality)

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    Trait Definition: apparent outflow of emotion in the moment.

    H uman s vary in th eir open expression of emotion s. Individuals with a

    h igh score on th is trait ( above left) sh ow th eir feelings more easily an d

    obviously. T h ey are more openly affection ate an d sen tim en tal, and will

    ten d to m ake excuses for oth ers th ey like. A person with a lower score

    on apparent emotionality (above right) appears more business-like in

    th eir dealings with ot h ers. T h ey may appear impersonal or even cold.

    T h is ind ividual has feelings an d em ot ions, but th ey are slow to surface.

    Trait Measurement: the larger the sizes of the iris in proportion to

    th e wh ite (sclera) of th e eyes, th e high er th e score on t h is trait. T h e

    color of th e eye appears to be of no sign ificance. T h e relative size of th e

    iris an d sclera sign ifies th e trait s in ten sity. In m easurin g th e trait of

    Apparent Emotionality, the personologist assigns a numerical value

    ran ging from 1 to 9. T h e actual n umber selected is a subjective mat ter

    on th e part of th e coun selor as a ruler in m easuring th is trait -indicator.

    For th e base population of 1,050 adults, th e mean score is 4.888 an d th e

    stan dard deviation is 0.711.

    Origin of Personology Traits

    W h ere did Person ologys trait s come from an d to wh at ext en t did

    Edward Vincen t Jones rely on previous struct ure/fun ction tech n iques in

    developin g Person ology? Excellen t question s! A focal poin t of my

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    research cen te red on f ind ing any poss ib le corre la t ions be tween

    Person ology an d previous att empt s at structure/fun ction . In oth er words,

    did Jon es use th e traits of oth er meth ods or create his own? Jon es didth e same research and saw where m ost of the previous met h ods fell sh ort.

    So, h e developed h is own system th rough h is own observation s.

    T h erefore, th ere are very few direct links between Person ology an d

    oth er structure/fun ction met h ods. T h e trait location s, terminology, and

    principles of Personology are, to the greatest degree, pure Personology.

    T h is mean s th at it is a stan d-alon e scien ce. Jon es, th e W h itesides, and

    th eir followers broke n ew groun d when th ey selected Personologys t rait

    location s, description s, an d defin ition s.

    T he oth er meth ods only hint at th e exacttrait wordin g th at exists in

    Person ology. A lth ough som e trait location s are occasion ally alike,

    phrenology, physiognomy, and characterology tended to group many

    aspects of behavior together and connect a variety of tendencies to a

    structurally un related behavior patt ern. For instance, in ch aracterology,

    there are extensive evaluations about the varieties of nose shapes,

    subsequen t groupings of n oses, an d broad, n on -specific definit ions th at

    att empt to explain t h e subsequent behavior associated with each shape.

    I read Kath erine Blackfords very rare ten litt le green books. T h ese

    essays, written in 1918, con tain all 23 of her lesson s on ch aracterology.

    Although her work made a distinct impression on Jones, he did not

    carry over its foun dation to Person ology. In R obert W h itesides 1951

    n otes, he wrote a review of Blackfords 1918 booklets. H e n oted, O ver-

    simplifiesextra traits(Personology) shows how Blackford breaks

    down not safe to use because combines too many traitsnever says

    anything about what to do about itdoesnt deal with possible trait

    int eraction h ow on e can cancel out th e oth er. Jon es influenced his

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    students in such a way that they would also exclude previous

    methods from Personology.

    In his 1920 book C haracterology: A n Exact Science, L. HamiltonMcCormick wrote: Individuals who possess arched noses are more

    comm andin g in words th an deeds, as th eir great stren gth lies in th eir

    fo rcefu l vo ices and tempers , owing to which they a re adep t in

    compellin g obedien ce. (H e) m ust accomplish h is en deavors quickly for

    h e is lackin g in pat ien ce, and when steady, perseverin g effort is requisite

    to accom plish men t an d details are to be con sidered, success with h im is

    doub tful. O rdin arily, h owever, th ey are no t ph ysically aggressive.

    T h is accoun t con tain s six differen t t rait description s, five of which ,

    in Person ology, reside somewh ere oth er th an t h e nose. T h e placemen t

    of th inkin g an d action fun ctions to an area of th e anatomy th at pertains

    to aut omatic fun ction ing is a critical error. T h is is a good example of

    th e kin d of obstacles Jon es came across trying to adapt h is beliefs to on e

    of th e classical system s.

    Jon es originally selected 150 t raits but on ly 68 received validation

    in t h e initial research . T h e n umber of traits rose to t h at level because of

    h is opt imist ic determin ation to an alyze behavior. H e studied physiology,

    bioch emistry, psych ology, etc., for years. H e convert ed his th eories about

    m en tal fun ction t o principles foun d in Person ology. H e developed

    parallel th eories about brain lateralization and mixed dom inan ce. Jon es

    theory about cell proportions (instead of exact trait location like

    phrenology) was a huge departure from previous structure/function

    attempts.

    Jones wrote in 1949: From a study of thousands of subjects in all

    walks of life of all nationalities and ages, it became evident that the

    ph ysiological differences were related to behavior and apt itude poten tials.

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    Int ensive research was undertaken in institution s to determine, if possible,

    the personality extremes and ascertain if these external characteristics

    were revealed as amplified or in th e ext reme in such ind ividuals as werein in stit ution s an d th e study proved th ey are. T h e rest was easy.

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    Conclusion and Beginning

    T h e science o f Person ology is n ot just trait iden tification followed

    by description s of poten tial action. It is much m ore th an th at. Part of

    th e course of study is a full exposure

    to professional counseling tech n iques

    and principles of performance and

    con fiden t iality. Every persono logist

    eith er observes th e rules or th eir ef-

    forts will prove to be ineffective.

    T h ey will be misusing th is great an d

    ten der gift.

    W e sh ould always remem ber th at

    people do th ings for th eir reason s, no t

    ours. M y fath er always to ld me th at

    the easiest and fastest way to lose a

    friend was to t ell th em someth ing for

    th eir own good. Since we want to

    concentrate and maximize the posi-

    tive aspects of our trait array while we

    minimize th e effects of th e more n ega-

    tive aspects, we should always make

    sure our side of th e st reet is clean .

    You m ight say in respon se, T h at s

    a n ice ph ilosoph y, Bill. But, exactly

    h ow do I do it? I would respon d, It

    h as to become more th an a

    W e are not brought into existence

    by chance nor thrown up into earth-

    life like wreckage cast along the

    shore, but are here for infinitely

    noble purposes. Katherine Tingley

    A better way than judging people

    is to look for all the good in them.If you look hard enough and long

    enough, you ought to be able to find

    some good in every person. W e

    learn that our job is to try to bring

    out the good, not criticize the bad.

    Every person is used to being judged

    and criticized. T hat has never

    helped any one get better. W e

    should tell people they can change.

    W e encourage their good points and

    counsel them about their

    challenges. People are not con-

    verted by crit icism . R obert

    W hiteside, 1964

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    ph ilosoph y. It h as to becom e a way of life. I say recogn izin g oth ers for

    who they are, acceptingbetter yet, allowingthem to be who they

    are, and adjust my beh avior accordinglyh as to becom e a WAY O F LIFE. I say

    th at t h is ph ilosoph y h as to t ake a two-

    foot drop from my head to my heart.

    H eres a way to put th is in th e righ t

    place.

    W h atever is on our own 10-acres is our busin ess (A ctually, it is 7-

    acres. W e begin with 10. A s we int eract with oth ers, th e circles

    overlap leaving us our own territo ry of 7) . Employing th is principle

    h elps assign ownersh ip and divide respon sibilities. Robert believed th at

    oth ers should not in terfere with th e activities taking place on our property.

    W e alon e are an swerable for our beliefs, beh avior, ch oices, an d wh at we

    allow.

    H ow is th is ph ilosoph y so cent ral to Personology? U n derstan ding it

    h elps us find our boun daries an d th e boun daries of oth ers. Robert

    wrote, If a person want s to sh ave with th e cold h ard steel in stead of an

    electric razor, the other person better

    stay out o f it. If on e person prefers to

    dress a particular way, the other per-

    s o n w i l l h a v e t o a d j u s t i f t h e y

    disapprove. But, go easy on your trait s

    (low Tolerance, high Forcefulness)

    th at get you off your t en acres.

    People get togeth er on t h e mutual

    3-acres where t h ey meet, date, make decision s, plan t rips, watch T V,

    an d go about lifes work. In relation sh ips, th ings go much bett er if both

    I have found several background

    principles and num erou s phrases

    that save a lot time w hen trying to

    explain the dynamics of Personol-

    ogy. First and forem ost among

    these is the 10-acres concept.

    Robert W hiteside, 1954

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    parties adopt t h e live and let live philosoph y.

    W h en we wan t to cross som eon e elses boun dary, we sh ould ask

    ourselves: Is th is really any of my business? Sh ould I just keep my noseout of it an d let th em m ake th eir own decision s/mistakes? If we stop t o

    reflect in t h is way, we are practicin g Roberts Ten-A cre Principle. W h en

    we stay on our own turf, we en d up with plenty of time to work on our

    own traits.

    Many people make s incere e f for ts every day to he lp o thers .

    Sometimes, however, certain situations left alone will really turn out

    O K with out an y out side in terven tion . C ertain ly, issues arise th at

    demand our atten tion (t hey must be on your 7-acres). W h en th is

    happens , we should t ry and s imply do the r ight th ingall s ides

    considered.

    Yes, oth ers try to come on to our property. N everth eless, wh en we

    establish reason able beh avioral boundaries, we begin to use our t raits to

    th eir best purpose. In addition , we allow oth ers to do th e same.

    In th e richn ess an d diversity of creation , no t wo sn owflakes h ave th e

    same patt ern . T h ere is n obody exactly like younot with the same

    fingerprint s, th e same laugh , th e same

    voice, th e same way of comfortin g a

    friend, throwing a baseball, pouring

    tea or dan cing th e tan go.

    Each of us has an abundance of

    talen ts in some field. Som e traits seen

    as negative turn int o gifts if properly directed.

    It is in the ways in which we differ th at our inh erent individuality

    sh ows. In some particular area, we each h ave th e capacities to excel.

    Some are qualities of dexterity and stamin a. Some are artistic t rends.

    Either mankind is alone in the

    galaxy , or he is not . E ither

    alternative is mind boggling. Lee

    D u B ridge, form er Presiden tial

    Science A dvisor

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    Som e are kn acks of an alyzin g or in ven tin g. Som e are abilities for

    fin an ce an d own ersh ip. Som e are person ality att ributes, such as

    magn etism, friendlin ess, warmth , an d sh owman sh ip. Perh aps a personh as clever fingers an d th e knack for mech an ics. T h en , th eir sibling is a

    born with an ear for music and t rue pitch .

    A person ological trait is like a sh arp kn ife in t h e kitch en. A n

    importan t job often n eeds th e righ t tool. It is what we do with it th at

    coun ts. W e can eith er cut th ings up or carelessly cut ourselves.

    W e can live up to th e potential of

    our gifts by directing our traits into

    con struct ive expression . W e can learn

    to direct th em bett er an d better as we

    go t h r o u gh l ife . T ra i t s a r e t h e

    individual factors that provide our own

    special charm , and draw to us our kind

    of frien ds.

    P r o g r e s s i s n o t a m a t t e r o f

    ch an ging our ind ividual beh avior. It

    is a m att er of learnin g to express our t rue self so t h at we can ach ieve our

    goals more quickly an d kn owingly make th e proper adjustm en ts to ot h er

    people.

    G rowth is from th e in side out . W e ach ieve it deliberately, th rough

    our con scious fun ction ing. W e ach ieve it by exten ding ourselves. N o

    on e else can learn t o type for us or con trol our t emper.

    Personology deals with our native individual factors and shows the

    relation sh ip between our build, feelings, an d action s. People h ave

    different cell proportions of personological significancejust as they

    h ave different fingerprint s.

    Try to look at life as a beautifully

    well-organized dynamic. Trust the

    U niverse. Trusting means that the

    circumstance that you are in is

    working toward your best and m ost

    appreciated end. T here is no when

    to that. T here is no if to that. It

    is. G ary Zukav, T he Seat of the

    Soul, 1989

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    Carver felt this way. T h eir traits provided th em th e abili t ies an d

    att itudes to rise above th eir disadvan taged childh oods.

    If we are victims of a poor en vironm en t, we con sciously ch oose toallow it. W e must enjoy it. Each of us h as con trol over th at part of our

    life. If our paren ts made us smart , we must possess th e necessary

    men tal capacity. If we resisted t h eir attem pts to make us play th e piano,

    we must not possess the inclination or capacity to play, or we would

    h ave t aken it up gleefully.

    What percentage of nature or nurture does the average person

    operate in during th eir daily life? T h e answer lies somewhere between

    on e and on e hun dred. W h at percen tage h ave you chosen for your life?

    W ell, th at is the importan t question is it n ot?

    T h e great n eed of each person is n ot t o be loved; it is to love. If we

    want love, respect, h on or, and h appin ess, etc., all we have to do is startgiving them . W e get wh at we give. W e may n ot like th e cont en t or

    timing, but they will come. G ett ing out of life wh at we put in is a

    fabulous proposition . So it is in th e stu dy of h um an n ature called

    Personology.

    Tenet number one is: We should talk to the other persons traits

    and while we work on ou r own.

    Simply put, when we focus our atten tion on h ow we can direct our

    trait s in a positive way an d con curren tly begin accet ping oth ers for who

    th ey are, we are on t h e righ t track. It s th e best deal around. It s free,

    fun , an d fulfilling. Take on e trait a week and look for confirmat ion .

    Youll fin d it. I sin cerely hope you give it a try.

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    W ritin g th is book h as been a very gratifying experience. M ost of all,

    th e fin ished product stren gth en s my resolve in th e validity of Person ology.

    I hope it added t o your understan ding of h uman n ature.Rem ember th at t h ere is a little bit of good in th e worst of us an d a

    little bit of bad in th e best of us. It all boils down t o traitst h eirs an d

    ours.

    A stron g foun dation exists today because of th e work by Dr. Jon es,

    Robert an d Elizabeth W h iteside, Dan iel W h iteside, an d man y oth ers

    since. They gave us the gift of Personology.

    Like any other truth, the basic principle of Personology is simple:

    struct ure affects fun ction .

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    About the Author

    Bill W h iteside is th e President of Inn ova-

    tive Behavior Concepts and a Member of the

    Board of Directo rs of th e Person ology In stit ute.

    He is a certified counselor and teacher of

    Person ology an d train s people around th e globewith h is version of reading oth ers: People Reading. A fter att en ding on e

    of Bills workshops, most people say that they will never look at others

    th e same way again.

    Bills fascination with Personology developed naturally through a

    family relation sh ip. Robert W h iteside, Bills uncle, personally tut ored

    him.

    Bill h as a 25-year career in sales an d m arketin g for two Fortun e 500

    companies. He consults with businesses that want to revitalize their

    corporate culture th rough improved int erperson al commun ication s.

    H owever, his greatest t h rill is working with ind ividuals who want to

    un derstan d and fulfil th eir life purpose. H e says, T h e journey is th e

    destin ation . A n d, luckily for us, it is an in side job. W e finally get IT

    when we discover the why of who we are and how we can always

    ch oose to ch an ge and adapt in positive ways.

    Bill lives in Folsom, C A .

    Visit Bills web site (http://ireadfaces.com) to order books and

    cont act h im about a person al consultation or People Readin g worksh op.