NATURE OF THE PROPOSAL

VI CE PRESI DENT FOR ACADEMICS

Memorandum

To From Date Subject:

Vemelle Lakatani , Registrar Max L. Checketts, Vice President for Academics J April 28, 2009 v;-: Curriculum Proposals ~

The following proposals were approved by the Academic Council: • 09-05 SOCW461 Social Work Practice with Asians & Pacific Islanders (John Reeves) • 09-09 IDD302 Title and Description Change (Peter Chan) • 09-10 IDD347 Title and Description Change (Peter Chan) • 09-11 IDD447 Title and Description Change (Peter Chan) • 09-14 Accounting Major Curriculum (Glade Tew) • 09-15 Business Management Department Curriculum (Helena Hannonen) • 09-16 BUSM365 (Erin Frederick) • 09-17 BUSM375 (Erin Frederick) • 09-18 BUSM410 (Erin Frederick) • 09-19 BUS432 (Erin Frederick) • 09-20 BUS304 (Lenard Huff) • 09-21 BUS42 l (Lenard Huff) • 09-22 BUS422 (Lenard Huff) • 09-23 BUS431 (Lenard Huff) • 09-24 BUS361 (Cary Countryman) • 09-25 BUS371 (Cary Countryman) • 09-26 BUS381 (Cary Countryman) • 09-27 BUS400 (Helena Hannonen) • 09-28 BUS427 (Helena Hannonen) • 09-29 BUS457 (Helena Hannonen) • 09-30 BUS467 (Helena Hannonen)

MLC:ill Cc: John Bailey, Dean, College of Human Development

Clayton Hubner, Dean, College of Business, Computing & Government Chad Compton, Associate Academic Vice President for Instruction Sharlene Furuto, Associate Dean, College of Human Development Don Colton, Associate Dean, College of Business, Computing & Government Doug Bates, Chair, Curriculum Committee

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(808) 675-3703 / FAX (808) 675-3329 · E- MAIL: checkettsm@byuh .edu · UR L http//byuhedu

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Proposal Number ____09-20____ (Office use)

BYU Hawai‘i Curriculum Proposal Section 1

Proposal Description (Balance Sheet)

Provide statement which describes the nature of this proposal, the before and after effects of this proposal, including the affected program outline, the credit totals for the program and the individual courses, as well as the prerequisites and courses from other departments which may be affected by this proposal. New course proposals must have a course outline attached. This statement should also discuss:

Rationale for this change based upon evidence gathered within the department or school/college including annual assessment plans, self-study, department review, outcomes matrix, multi-year plan or other pertinent assessment documents.

The ongoing significant curriculum or program changes which could develop in the next five years when this proposal is implemented.

The specific assessment data or evidence that was used through the annual assessment plan or program review that supports this proposal.

NATURE OF THE PROPOSAL This proposal edits the specifications of BUSM 304 – Marketing/Entrepreneurship. This proposal also edits the previous submission of this proposal. BUSM 304 has always been an introductory course in marketing, which would normally be called “Principles of Marketing”, or “Marketing Management.” We would like to change this course to, “Principles of Marketing Management”, which better indicates what is taught in the course and is more consistent with similar courses at other universities. We would also like to update the course description at this time, to reflect the new development within the course. Due to the changes in the new Business Management and Hospitality & Tourism Management curriculum, we would also like to edit the required prerequisites of the course as well as the semesters/terms that we will offered it.

Proposal Number ____09-20____ (Office use)

BYU Hawai‘i Curriculum Proposal Section 2

Catalog Detail (for each affected course) Requested Effective Date (MMM DD YY): APR 17 09 NATURE OF THE CHANGE: Put an X before the appropriate selections below. [ ] New Course (attach course outline)

[ ] New Course Number (specify old number below)

[ ] Grading to/from P/NP

[ X ] New Course Title

[ ] Credit Hours

[ X ] Prerequisite

[ X ] New Course Description

[ ] Class Fees

[ X ] Other – Semesters Offered

Department: Business Management Course Number: BUSM 304

Credit Hours: 3 ( 3 Lecture + 0 Lab) Full Course Title:

Principles of Marketing Management

Abbreviated Course Title:

Principles of Marketing MgtNew Course Description: 304. Principles of Marketing Management (3) (F, W, Sp) Introduces basic principles of marketing management, including customer and market analysis, segmentation, positioning, branding, pricing, distribution, marketing communications, relationships, global marketing and ethics. (Prerequisite: BUSM 320)

Semester(s) Offered: Fall X Winter X Spring X Summer _ First _ Years Offered: Every Year X Even Years _ Odd Years _ Class Size: Optimum 30 Minimum 10 Maximum 50 If this is a new course number, what was the old number, and should the old and new courses be treated as identical for purposes of retakes and graduation requirements? Note: New courses should be given course numbers that have not been used for three years. This rule also applies to the renumbering of courses.

Attach copies of each of the related web pages from the on-line catalog and indicate where changes should be made.

Business Management Department

B.S. in Business Management General Business Track 52 credits, plus 6 GE credits

Effective as of April 2009

Revised April 16, 2009. Effective Spring Term 2009 *All information on this sheet is subject to change. Please check with the Academic Advisor periodically to make sure no important information in your major has been changed. This is your responsibility. **Spring or Summer means one or the other---not both terms.

Name: _____________________________ ID#: _____________ Graduation Date: ________________

Business Prerequisites (15 credits, plus 6 GE credits) Course # Title Hr Prerequisites Offered S / T Grade BUSM 180 * Introduction to Commerce and Enterprise 3 ENG 101 ACCT 232A * Mathematics of Finance 1.5 MATH 106 or 110 or equivalent ACCT 232B * Finance and Accounting Software Applications 1.5 ACCT232A, ACCT201(co) ACCT 201 Introduction to Financial Accounting 3 MATH 97 or higher ACCT 203 Introduction to Managerial Accounting 3 MATH 106/110 or equivalent, ACCT 201 ECON 200 Microeconomics (Gen Ed) 3 MATH 97 or higher ECON 201 Macroeconomics 3 MATH 97 or higher MATH 221 Principles of Statistics I (Gen Ed) 3 MATH 106 or 110 or equivalent Applying to any program in the Business Management Department is competitive.** To be accepted into any Business Management program, all of the above courses must be completed. Business courses must be completed with a C- or better. No required course may be repeated more than once and no more than two major classes may be repeated. In addition, to be accepted you must have a GPA of at least 2.50 in these business courses, CGPA of 2.30, and an updated MAP. Academic Advisor/Date Accepted into the Business Management Major: BMD Chair/Date

Business Foundations (24 credits) No more than one “D” grade (or 3 credit hours) will be allowed in any of the Business Foundations or Track courses.

Course # Title Hr Prerequisites Offered S / T Grade BUSM 242 Ethics & Legal Environment In Business 3 BUSM 301 Business Finance 3 BUSM 320 BUSM 304 Principles of Marketing Management 3 BUSM 320 BUSM 308 Entrepreneurship Practicum 3 BUSM 320 BUSM 310 Leadership and Management 3 BUSM 320 BUSM 320 Business Communications 3 ENGL 201 BUSM 361 Operations Management 3 MATH 221 IS 330 Management Information Systems 3 CIS 100 or Accepted to BUSM Major

General Business Track Required Courses (Any 9 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 400 International Organizational Behavior 3 BUSM 310, 327 BUSM 427 International Human Resource Mgt 3 BUSM 310, 327 BUSM 432 International Finance 3 BUSM 301 BUSM 431 International Marketing 3 BUSM 304

Advanced Capstone Courses (4 credits) Course # Title Hr Prerequisites Offered S / T Grade

BUSM 325 Career Management 1 Instructors Permission BUSM 499 Strategic Management 3 BUSM242,302,304,300or310,320

1) No more than one “D” grade may be applied towards the major. Other grades must be C- or better................. 2) One retake is allowed per class, for up to two major classes…………………………………………………… 3) MUST take a department-approved assessment test during the BUSM 499 capstone course……...................... 4) MUST complete approved Experiential Learning in order to graduate………………………………………….

*BUSM 180, ACCT 232A and ACCT 232B are automatically waived if Business Foundation is completed by the end of First Term 2009. **Applying to enter into the Business Management Program will become competitive as of Fall 2009.


B.S. in Business Management Corporate Finance Track

52 credits, plus 6 GE credits Effective as of April 2009

Revised April 16, 2009. Effective Spring Term 2009. *All information on this sheet is subject to change. Please check with the Academic Advisor periodically to make sure no important information in your major has been changed. This is your responsibility. **Spring or Summer means one or the other---not both terms.





Corporate Finance Track Required Courses (6 credits)

Course # Title Hr Prerequisites Offered S / T Grade ACCT 301 Intermediate Accounting I 3 ACCT 201,203 w/ B- or better BUSM 375 Corporate Finance 3 BUSM 301, ACCT 301 (Rec: ACCT 302)

Corporate Finance Track Elective Courses (3 credits) (Recommend BUSM 410)

Course # Title Hr Prerequisites Offered S / T Grade ACCT 302 Intermediate Accounting II 3 ACCT 301 BUSM 410 Investments 3 BUSM 304

Advanced Capstone Courses (4 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 325 Career Management 1 Instructor Permission BUSM 499 Strategic Management 3 BUSM242,302,304,300or310,320




B.S. in Business Management Investment Finance Track







Investment Finance Track Required Courses (9 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 365 Real Estate Finance 3 BUSM 301 (Rec: ACCT 301) BUSM 410 Investments 3 BUSM 301 (Rec: ACCT 301) BUSM 432 International Finance 3 BUSM 301 (Rec: ECON358)

Investment Finance Track Optional Course

Course # Title Hr Prerequisites Offered S / T Grade ECON 353 Money, Banking, and Business 3 ECON 200, 201, MATH 221


BUSM 325 Career Management 1 Instructor Permission BUSM 499 Strategic Management 3 BUSM242,302,304,300or310,320




B.S. in Business Management Human Resource & Organizational Behavior Management Track


Revised April 16, 2009. Effective Spring Term 2009 *All information on this sheet is subject to change. Please check with the Academic Advisor periodically to make sure no important information in your major has been changed. This is your responsibility. **Spring or Summer means one or the other---not both terms.




Course # Title Hr Prerequisites Offered S / T Grade BUSM 242 Ethics & Legal Environment In Business 3 BUSM 301 Business Finance 3 BUSM 320 BUSM 304/HTM 440 Principles of Marketing Management 3 BUSM 320 BUSM 308 Entrepreneurship Practicum 3 BUSM 320 BUSM 310 Leadership and Management 3 BUSM 320 BUSM 320 Business Communications 3 ENGL 201 BUSM 361 Operations Management 3 MATH 221 IS 330 Management Information Systems 3 CIS 100 or Accepted to BUSM Major

Human Resource & Organizational Behavior Track Required Courses (3 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 327 Human Resource Management 3 Business Prerequisites

Human Resource & Organizational Behavior Elective Courses (Any 6 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 427 International HR Management 3 BUSM 310, 327 BUSM 457 HR Development and Training 3 BUSM 310 BUSM 467 Organizational Behavior and Change 3 BUSM 310 or PSYC 321 IDD 315 Principles of Instructional Design 3 Instructors Approval IDD 347 Learning Development Techniques 3 IDD302(co) PSYC 321 Organizational Behavior 3






B.S. in Business Management Marketing Track







Marketing Track Required Courses (Any 3 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 422 Marketing Research 3 BUSM 304 BUSM 431 International Marketing (Strategy) 3 BUSM 304

Marketing Track Elective Courses (Any 6-7 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 421 Marketing Communications 3 BUSM 304 PSYC 405 Multivariate Statistics 3 PSYC 205 & instructor permission PSYC 215 Consumer Behavior 3 PSYC 111 PSYC 305 Social Research Methods 4 PSYC 205






B.S. in Business Management Operations & Supply Chain Management Track







Operations & Supply Chain Management Track Required Courses (6 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 371 Supply Chain Management 3 BUSM 361 BUSM 381 Logistics Management 3 BUSM 361

Operations & Supply Chain Management Elective Courses (Any 3 credits)

Course # Title Hr Prerequisites Offered S / T Grade BUSM 461 Quality Management 3 BUSM 361 HTM 255 Properties Management 3 BUSM 180 IS 350 Database Management Systems 3 CIS 101 HTM 270 Conventions/Meeting Planning 3 BUSM 180 (HTM Majors Only)





Fr F W Sp S Fr F W Sp SBUSM 180 3 9 9 3 3 9 9 3BUSM 242 3 6 6 3 3 6 6 3BUSM 301 3 9 6 3 9 6BUSM 304 12 12 3 9 9 3BUSM 308 6 6 6 6BUSM 310 6 6 6 6 3 3BUSM 320 9 9 6 9 9 6BUSM 325 1 1 1 1 1 1BUSM 327 3 3 3 3BUSM 361 6 6 6 6BUSM 365 3 3BUSM 371 3 3 3 3 3 3BUSM 375 3 3BUSM 381 3 3 3 3 3 3BUSM 400 3 3 3 3BUSM 410 3 3BUSM 421 3 3BUSM 422 3 3 3 3BUSM 427 3 3BUSM 431 3 3 3 3 3 3BUSM 432 3 3 3 3 3 3BUSM 457 3 3BUSM 461 3 3BUSM 467 3BUSM 499 6 6 6 6HTM 255 3 3 3 3HTM 270 3 3 3 3HTM 275 3 3 3 3HTM 351 3 3 3 3HTM 404 3 3 3 3HTM 440 6 6 6 6HTM 450 3 3 3 3HTM 485 3 3 3 3

18 115 112 49 3 15 115 106 46 6

Fr F W Sp S Fr F W Sp S6 12 12 6 6 12 12 6

12 12 6 12 12 66 12 12 6 6 12 12 66 12 12 6 6 12 12 6

12 12 6 3 12 9 6 612 12 6 12 12 66 6 3 6 6 3

3 6 6 3 3 6 6 312 12 6 12 12 63 3 3 3

6 12 12 6 6 12 12 66 12 12 6 6 12 12 6

1 1 4 1 1 4-3 -3 -3 -3

33 121 121 64 3 33 121 118 64 6

Taylor, JohnSpecial Instructor(BUSM325)

(-)Department Chair Release

TOTAL

Hsu, BillHubner, Clayton

Huff, LenardNeal, Bill/Freebairn, Paul

Phung, Ban

(Commitment to other departments)

Caneen, JeffCountryman, Cary

Frederick, ErinGibson, Greg

Hannonen, Helena

EVEN YEARODD YEARTeaching Capacity Schedule

ODD YEAR EVEN YEAR

Courses are measured in "credits per semester/term."

Teaching Demand ScheduleBusiness Management Department

Total

BUSINESS MANAGEMENT (BUSM)

92. Microsoft Excel Fundamentals (1) (as needed) Students will receive hands-on and online

training using Microsoft Excel spreadsheet software to complete business-related tasks. Fee

required.

199R. Service Leadership Internship in Business Management (1-3) (F, W, Sp, Su)

Off-campus service learning. Activities related to the major and employment will be approved.

Prior approval is necessary, a program coordinated by a faculty member and an on-site supervisor.

200. Personal Finance (3) (as needed) Financial alternatives to individuals and families

through the life cycle. Guidelines for money management, consumer credit, home financing,

insurance, retirement, taxes, and estate planning.

201R. Leadership Practicum (1-2) (F, W, Sp) Learn and apply leadership principles, guided by

a faculty member, and evaluate leadership experience.

242. Ethics and the Legal Environment of Business (3) (F, W, Sp) Ethical foundation and

the legal environment of business; contracts; uniform commercial code related to sales, commercial

paper and secured transactions; business organization; government regulations; property;

bankruptcy, trusts, estates, insurance. (Prerequisite: Business Core.)

Note: In order to enroll in upper-division courses, students must have completed the Business Core.

300. Leadership Principles (3) (F, W, Sp, Su) Fundamentals of management with an emphasis

on issues of organizational leadership and teamwork. Covers basic organizational behavior topics

including motivation, leadership, organizational change, and so forth. (Prerequisite: Junior

standing or consent of instructor.)

301. Business Finance (3) (as needed) The study of corporate financial decision making.

Emphasis on cash flow, risk and return, ethics, agency, dividend policy, capital budgeting, working

capital, and financial statement analysis.

302. Business Finance/Entrepreneurship (3) (F, W) Part of integrated School of Business

core and entrepreneurship practicum. To acquaint students with the basics of finance in the

entrepreneurial setting, to include the basic tools of financial analysis, capital budgeting, and

long-term financing. Fee required. (Prerequisite: BUSM 320; Corequisites: BUSM 304, 310.)

304. Marketing/Entrepreneurship (3) (F, W) Part of integrated School of Business core and

entrepreneurship practicum. The principles of marketing and the application of the marketing mix

for the smaller entrepreneurial enterprise. (Prerequisite: BUSM 320; Corequisites: BUSM 304,

310.)

306. Business Communication/Entrepreneurship (3) (as needed) To provide students with

the skills needed to communicate effectively in the entrepreneurial setting. (Prerequisite: Business

Core.)

Business Management (BUSM) http://apps.byuh.edu/catalog/Current/Academic_Departments_&_...

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NATURE OF THE PROPOSAL