Natural Resources Centre

Confederation College

NRC GoalStrategic Business Unit

Increase revenue from training contracts

Expand client base and increase activity with existing clients

Increase the number of research projects

Focus on high value-added research projects

Expand research partnerships

Develop commercialization opportunities

Communication Plan

Promotional Marketing Print (brochure, annual report, fly-sheets,

signs ) Electronic (web, blogs, SM)

Presentations Internal – BOG, Sr Team, Schools,

Students External – clients, partners, stakeholders

Promotional Materials

PRINT Name Logo graphic image Logo production Signs (ctr, campus,

enter) Letterhead etc. Brochure (8x11, 4pg, 1F) FlySheets

Training Research Commercialization

ELECTRONIC

Website Blog

Forestry Mining Environment Water Energy

Facebook Twitter

Marketing Budget - PrintItem Descriptiion $ Logo design/production $2,000      Brochure copy editing $500   design $1,000   production $1,000   printing $2,500   sub-total $5,000      Signage design $500   Centre $1,000   Campus - 6 signs $3,000   Entrance Ways - 4 signs $2,000   sub-total $6,500      Flyers copy editing $1,000   design $1,000   production $1,000   printing $1,500   sub-total $4,500        total $18,000      

Budget – Electronic + Signage

Item Descriptiion $

Internet design/production $2,000 (web, blog,SM) copy $1,000   hosting $500   total Internet $3,500

Signagesignage - centre 6 small office signs 3000

 signage campus bldgs 10-12 signs medium sized 5000

 signage - entrance ways 4 signs 4000

 total signage 12000

Signage

Centre Front door of building Office doorway Above reception desk Next to Mgr office and classrooms

Campus Exterior doorways – S:M:D Various hallways of Shuniah Bldg

Entrance-ways Large CC signboards (GLR, Bal, W-

2)

Build internal awareness

Connect visual image with students

Reinforce top of mind awareness

Brochure Copy Title: Natural Resource

Centre Confederation College

Slogan: H1: Expertise

Forestry, mining, energy, environ, water,

H2: Professional Services Training, Research Commercialization

H3: Experience Training - WhiteFeathers, Research – AbBo Commercialization - BioMass

H4: Partnerships govt, industry community

H5: Testimonials Training Research

H6: Contacts

Internet

Website Home, about, contact, brochure info,

project descriptions, training, research, Blogs Social Media

FB Twitter – research updates YouTube LinkedIn

PresentationsAudience Comments DateBOG Oct 12Senior Team Oct 19School of Business Oct 26School of Health Sciences

Nov 2

School of Engineering Nov 9Neegahneewin Nov 16ACE Nov 23International Nov 29Corporate Services Dec 5SUCCI Dec 12

Interchanges

Conferences

Industry Meetings

Sector Council(s)

Media Events

Media Event 1st: Training Initiative 2nd: Research Project 3rd: Commercialization

Press Releases 1st: Student Grad 2nd: New Program Launch 3rd:: Partnership News

Public Relations Department volunteer effort

Student Engagement

Assigned Academic Projects Grad Internships (NRC, Partners,

SMEs) Academic Coops Volunteer Opportunities Employment

On-campus, P/T, F/T summer, F/T after grad

SME / Entrepreneurship Start-ups Cross-college

Gantt

Gantt Chart of NRC Planned Activcities 2011-12