truly natural

skin and hair nutrition

It’s our unique methodof balancing carefullyselected naturally plant-derived ingredients whilst excluding hundredsof unnecessary synthetic chemicals when there are amazing natural solutions.

FREE FROM:• Sulphates • Parabens & PEGs • Artificial Fragrances & Colours • Propylene Glycol • Silicones• PABA & EDTA • Mineral Oils• Phenoxyethanol & over 400 non-plantderived ingredients.

NATURALINSTINCTINGREDIENT STANDARD

It’s our unique methodof balancing carefullyselected naturally plant-derived ingredients whilst excluding hundredsof unnecessary synthetic chemicals when there are amazing natural solutions.

FREE FROM:• Sulphates • Parabens & PEGs • Artificial Fragrances & Colours • Propylene Glycol • Silicones• PABA & EDTA • Mineral Oils• Phenoxyethanol & over 400 non-plantderived ingredients.

NATURALINSTINCTINGREDIENT STANDARD

AAA2G-Ascorbyl Glucoside

Acetamide MEA

Acrylates copolymer

Acrylic acid/vp crosspolymer

Acryloyldimethyl Taurate

Aerosol sprays

AHAs

Alcloxa

Aldioxa

Alkyl benzoate

Alkyldimethylamine oxide

Alpha arbutin

Alpha hydroxy acids

Aluminum glycinate

Aluminum hydroxide

Aluminum oxide

Aluminum powder

Amino-guanadine

Aminomethyl propanol

Aminopropyl Ascorbyl Phosphate

Ammonia

Ammonium alum

Ammonium laureth sulfate

Ammonium lauryl sulfate

Ammonium polacrylate

Ammonium xylene sulfonate

AMP

Animal Derivatives Excluding our Suncare range,

Daily Hydrating Shampoo,

Moisture Surge Shampoo & Conditioner.

Aqualance

Artificial colours

Ascorbyl tetraisopalmitate

Atelocollagen

Avobenzone

BBabassuamidopropalkonium chloride

Beeswax

Behenalkonium chloride

Behenamidopropyl hydroxyethyl dimoniumchloride

Behenoxy dimethicone

Behentrimonium methosulfate

Benzalkonium chloride

Benzethonium chloride

Benzophenone

Benzyl PCA

Betaine

BHA (butylated hydroxyanisole)

BHT (butylated hydroxytoluene)

Bis Diglyceryl Polyacyladipate-2

Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate

Bismuth oxychloride

Blue WS 1430

Boron nitride

Bronopol

Bumetrizole

Butyl methoxydibenzoylmethane

Butylene glycol

Butylene/ethylene/styrene copolymer

Butylparaben

Butylphenyl methylpropianol

CC11-15 Pareth 12

C12-14 Olefin Sulfonate

C12-15 Alkyl benzoate

C12-15 alkyl lactate

C12-15 Alkyl octanoate

C13-14 Isoparaffin

C12-15 alkyl lactate

C12-20 Acid PEG-8 Ester

C18-38 alkyl hydroxystearol stearate

Calcium Aluminum Borosilicate

Silica

Capryl isostearate

Carbomer

Carmine

Castor oil / IPDI copolymer

Castoryl maleate

Ceteareth ingredients

Cetylpyridinium Chloride

Chromaveil

Cinnamidopropyltrimonium chloride

Cocamide betaine

Cocamide DEA

Cocamide MEA

Cocamide MIPA

Cocamidopropyl pg-dimonium chloride

Cocamidopropyl PG-dimonium chloride phosphate

Cocamidopropylamine Oxide

Cocamine oxide

Cochineal

Coco betaine

Coco phosphatidyl pg-dimonium chloride

Cocoamphocarboxyglycinate

Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein

Colloidal anhydrous silica

Colloidal minerals

Colloidal silver

Copolymer

Copper disodium EDTA

Corn glycol

Cyclomethicone

Cyclopentasiloxane

Cyclotetrasiloxane

The Natural Instinct Ingredient Standard is a benchmark of naturalness and effectiveness in face, body and hair care. It is an initiative set by Natural Instinct to ensure you are provided with high quality performing natural ingredients. As the name implies, the Natural Instinct Ingredient Standard is just as much about the natural ingredients we put in, as it is about the 400+ man-made chemicals we choose to exclude. It emphasises our commitment to only using carefully selected, high quality plant-derived ingredients.

The Natural Instinct List of 400+ unnecessary synthetic chemicals we exclude.

DDiazolidinyl urea

Dicaprylyl carbonate

Dicaprylyl ether

Dicetyldimonium chloride

Diethanolamine (DEA)

Dihydroxyacetone

Diisopropyl dimerate

Diisostearyl Malate

Dimethicone copolyol

Dimethicone crosspolymer-3

Dimethicone glycereth-2 cocoate

Dimethyl capramide

Dimethyl oxobenzo dioasilane

Dimethyl Phenyl 2-Butanol

Dimethylpolysiloxane

Dioctyl sodium sulfosuccinate (DSS)

Dipalmitoyl hydroxyproline

Dipentaerythrityl

Dipetaerythrityl hexahydroxystearate/hexastearate/hexarosinate

Dipolyhydroxystearate

Dipropylene glycol

Disodium EDTA

Disodium laureth sulfosuccinate

Disodium oleamido succinate

Distarch Phospate Acetate

Distearate 75

Disteardimonium Hectoride

DMDM hydantoin

EEDTA

EGMS

Emu oil

Equine oil

Ethoxydiglycol

Ethoxydiglycol oleate

Ethyl acetate

Ethyl diglycol (see polyethylene glycol)

Ethyl methoxycinnamate

Ethyl vanillin

Ethylene glycol

Ethylhexyl isononanoate

Ethylyhexyl Salicylate

FFD & C colours

Formaldehyde Releasers

Fragrance (synthetic fragrance, perfume, etc.)

Fullerenes

GGelatin

Germaben

Germall

Glycereth-2 cocoate

Glycereth-26

Glycereth-7 cocoate

Glyceryl (tetradecanoate/hexadecanoate/octadecanoate/ricinoleate/eicosadioate)

Glyceryl isostearate

Glyceryl polyacrylate

Glyceryl rosinate

Glycol Stearates

Glycolic acid

Guaiazulene

HHexadecanol

Hexadecyl Isononanoate

Hexahydroxystearate/Hexastearate/

Hexarosinate

Hexyl laurate

Hexylene glycol

Homosalate

Human placental protein

Hydrolyzed Rice Protein

Hydrolyzed Vegetable Protein PG-Propyl Silanetriol

Hydroquinone

Hydrotalcite

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

Hydroxyethyl Soyamide

Hydroxyethyl urea

Hydroxypropyl Polysiloxane

IImidazolidinyl urea

Iodopropynyl butylcarbamate

IPDI

Isobutane

Isoceteth-20

Isocetyl isostearate

Isocetyl Stearate

Isododecane

Isohexadecane

Isononyl Isononanoate

Isopentane

Isopentyldiol

Isopropyl methylphenol

Isopropyl myristate

Isopropyl phenyl dimethicone

Isopropyl Titanium Triisostearate

Isostearyl Isostearate

It’s our unique methodof balancing carefullyselected naturally plant-derived ingredients whilst excluding hundredsof unnecessary synthetic chemicals when there are amazing natural solutions.

FREE FROM:• Sulphates • Parabens & PEGs • Artificial Fragrances & Colours • Propylene Glycol • Silicones• PABA & EDTA • Mineral Oils• Phenoxyethanol & over 400 non-plantderived ingredients.

NATURALINSTINCTINGREDIENT STANDARD

The Natural Instinct Ingredient Standard is a benchmark of naturalness and effectiveness in face, body and hair care. It is an initiative set by Natural Instinct to ensure you are provided with high quality performing natural ingredients. As the name implies, the Natural Instinct Ingredient Standard is just as much about the natural ingredients we put in, as it is about the 400+ man-made chemicals we choose to exclude. It emphasises our commitment to only using carefully selected, high quality plant-derived ingredients.

The Natural Instinct List of 400+ unnecessary synthetic chemicals we exclude.

KKojic acid

LLactamidopropyl trimonium chloride

Lactic acid

Lanolin

Lauramide MEA

Laureth-7

Laurethsulfosuccinate

Lauryl Amidopropyl Betaine

Lauryl glucoside betaine

MMagnesium Aluminum Silicate

Magnesium Myristate

MEA-containing ingredients

Melanin

Methoxycinnamate

Methyl Gluceth-10

Methyl glyceth-20

Methyl glycol

Methyl nicotinate

Methyl Propanediol

Methyl rapeseed extract

Methyl soyate

Methylchloroisothiazolinone

Methylisothiazolinone

Methylparaben

Methylsilanol mannuronate

Microcrystalline wax

Mineral oil

Myristic acid

Myristyl alcohol

Myristyl ether sulfate

Myristyl Lactate

Myristyl myristate

NNitrocellulose

Nonoxynol 10

Nylon-12

OOctadecanol

Octinoxate

Octisalate

Octocrylene

Octyl dimethyl PABA

Octyl Dodecyl Neopentanoate

Octyl methoxycinnamate

Octyl Salicylate

Octyldecanol

Octyldodecanol

Oleamidopropyl dimethylamine

Olefin Sulfonate

Oleth (2-50)

Oleth-20

Oleth-3-phosphate

Oleyl betaine

Oleyl Oleate

Oxybenzone

PPABA (Para-Aminobenzoic Acid)

Panthenyl ethyl ether

Panthenyl triacetate

Para-Aminobenzoic Acid (see PABA)

Parabens

Paraphenylenediamine

Parfum

PCA-ethyl cocoyl arginate

Pearl powder

PEG (see polyethylene glycol)

PEG 35 (stearate) castor oil

PEG/PPG-20/15 dimethicone

PEG-10 Sunflower Glycerides

PEG-120 Methyl Glucose Dioleate

PEG-150 distearate

PEG-150 Pentaerythrityl

Tetrastearate

PEG-20 glyceryl triisostearate

PEG-20, 100 stearate

PEG-40 hydrogenated castor oil

Peg-55 Propylene Glycol Oleate

PEG-6 Caprylic/Capric glycerides

PEG-7 Glyceryl Cocoate

Pentaerythrityl distearate

Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate

Pentaerythrityl tetrastearate

Pentasodium Pentetate

Pentylene glycol

Petrolatum

Phenylbenzimidazole-5-sulfonic acid

Phenyl-butyl-nitrate

Phenylpropanol

Phenyltrimethicone

Phthalate

Placental protein

Polaxamer 335

Polyacrylamide

Polyacrylate-13

Polybutene

Polydecene

Polyethylene

Polyethylene glycol (PEG)

Polyglyceryl -10 Behenate/Eicosadioate

Polyglyceryl -2 dipolyhydroxystearate

Polyglyceryl Methacrylate

Polyglyceryl-3 ricinoleate

Polyglyceryl-3 stearate

Polyglyceryl-4 Isostearate

Polyimide 1

Polyisobutene

Polypropylene glycol

Polyquaternium 7, 10, 11

Polyquaternium-51

Polysilicone-11, -15

Polysorbates

Polyvinylpyrrolidone

Potassium alum

It’s our unique methodof balancing carefullyselected naturally plant-derived ingredients whilst excluding hundredsof unnecessary synthetic chemicals when there are amazing natural solutions.

FREE FROM:• Sulphates • Parabens & PEGs • Artificial Fragrances & Colours • Propylene Glycol • Silicones• PABA & EDTA • Mineral Oils• Phenoxyethanol & over 400 non-plantderived ingredients.

NATURALINSTINCTINGREDIENT STANDARD

The Natural Instinct Ingredient Standard is a benchmark of naturalness and effectiveness in face, body and hair care. It is an initiative set by Natural Instinct to ensure you are provided with high quality performing natural ingredients. As the name implies, the Natural Instinct Ingredient Standard is just as much about the natural ingredients we put in, as it is about the 400+ man-made chemicals we choose to exclude. It emphasises our commitment to only using carefully selected, high quality plant-derived ingredients.

The Natural Instinct List of 400+ unnecessary synthetic chemicals we exclude.

Potassium C12-13 Alkyl Phosphate

Potassium iodide

Potassium Myristate

PPG-12/SMDI Copolymer

PPG-15 stearyl ether

PPG-30

P-phenylenediamine

Propanediol

Propyl Gallate

Propylene carbonate

Propylene glycol

Propylene glycol alginate

Propylheptyl Caprylate

Propylparaben

Providone (see polyvinylpyrrolidone)

PTFE (teflon)

Pvp/eicosene copolymer

Pvp/va copolymer

QQuaternium-15

Quaternium-18

RRicinoleylpropyl PG-Dimonium Chloride Phosphate

SSalicylic acid

Silanetriol

Silica Dimethyl Silylate

Silica silylate

Silver citrate

Simethicone

Soapstone (see talc)

Sodium acrylate

Sodium bisulfite

Sodium C14-16 Olefin Sulfonate

Sodium cetearyl sulfate

Sodium coco-sulfate

Sodium cocoyl sulfate

Sodium lauryl sulfoacetate

Sodium metabisulfite

Sodium Trideceth Sulfate

Sorbitan isostearate

Soyamide DEA

Soyamidopropalkonium chloride

Squalane

Stearamidopropyl dimethyl amine

Steardimonium

Steardimonium Chloride

Steareth-2, 20, 21, 100 etc

Stearoxytrimethylsilane

Styrene/acrylates copolymer

Styrene-pvp copolymer

Sulfated Castor Oil

Synthetic Beeswax

Synthetic fragrance

Synthetic Wax

TTalc

Tallow

TEA-Carbomer

TEA-Lauryl Sulfate

Tetrahexyldecyl Ascorbate

Tetrahydroxypropyl Ethylenediamine

Tetrasodium EDTA

Thiotic Acid

Tin oxide

Titanium Dioxide

Tri Alkyl Citrate

Tribehenin

Triclosan

Trideceth-12

Tridecyl Neopentanoate

Tridecyl salicylate

Triethanolamine (TEA)

Triethoxycarpylysilane

Triethylhexanoin

Trihydroxystearin

Trimethylsiloxysilicate

Trisodium EDTA (see tetrasodium EDTA)

Trisodium ethylenediamine disuccinate

Tromethamine stearate

Tropolone

UUltramarines

Urea

VVanillin

Vanillyl Butyl Ether

WWater Caprolactam/VP/Dimethylaminoethyl

Methacrylate Copolymer

Wheat germamidopropyl betaine

Wheatgermamidopropyl Dimethylamine

Willow bark extract

ZZinc pyrithione

#1,2 hexanediol

It’s our unique methodof balancing carefullyselected naturally plant-derived ingredients whilst excluding hundredsof unnecessary synthetic chemicals when there are amazing natural solutions.

FREE FROM:• Sulphates • Parabens & PEGs • Artificial Fragrances & Colours • Propylene Glycol • Silicones• PABA & EDTA • Mineral Oils• Phenoxyethanol & over 400 non-plantderived ingredients.

NATURALINSTINCTINGREDIENT STANDARD

The Natural Instinct Ingredient Standard is a benchmark of naturalness and effectiveness in face, body and hair care. It is an initiative set by Natural Instinct to ensure you are provided with high quality performing natural ingredients. As the name implies, the Natural Instinct Ingredient Standard is just as much about the natural ingredients we put in, as it is about the 400+ man-made chemicals we choose to exclude. It emphasises our commitment to only using carefully selected, high quality plant-derived ingredients.

The Natural Instinct List of 400+ unnecessary synthetic chemicals we exclude.