Native Advertising

moving beyond Display

By: Phuong Nguyen

1970’s500 Ad per day

2010’s5,000 Ad per day

but audience wants pleasure

we need a

game changer

Native Ad: moving beyond Display

Including 4 core ad formats

Right format

Right style/design

Right Ad delivery

technology

helps to lift up brand awareness

and higher purchase intent rate

How do I benefit?

BENEFIT FOR PUBLISHERSBENEFIT FOR ADVERTISERS

Seamless Ad experience --> better readership

New revenue stream & higher ROI

Higher ad effectiveness, less ad blindness

Increase brand perception, higher engagement

 Highly customizable to campaign needs

Native Ad formats in Vietnam

IN-FEED NATIVE ADS

Facebook Yahoo!

IN-FEED NATIVE ADS

PC – Outstream VideoMobile - Outstream Video

CONTENT RECOMMENDATION WIDGETS

VnExpressBrandsVietnam

PROMOTED LISTINGS

VnExpress

KidPlazaDantri

PAID SEARCH

Google Yahoo

Ask

CUSTOM CONTENT UNITS dep.com.vn

successful case

Cost per completed view

Source: AdAsia Vietnam

Out Stream AdAsia

Netword77%

YoutubeTrueView

35%

Out Stream AdAsia

Netword$0.02

YoutubeTrueView

$0.0225s view Rate Cost per 5s

view

Thank you!

Q & A