Embed Size (px)
DESCRIPTION
For the full video webinar: http://ow.ly/jDReK
Citation preview
Providing revenue generating solutions to keep your readers engaged!
Mobile Online Mapping Text Print
"We achieve the ROI necessary to truly call this program a success...Nobody else can provide an interactive experience for
readers and advertisers like Classified Concepts can."
-- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO
"From concept to launch Classified Concepts helped the Billings Gazette create a powerful tool that the market now,
cannot live without.”
--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT
Providing revenue generating solutions to keep your readers engaged!
Mobile Online Mapping Text Print
“The value of what we get in print, online and mobile far outweighs the expense for the program! Classified Concepts helps us to improve our product offerings and
reader features because you always provide the latest and greatest!”
-- Jackie Maunder, Classified Sales Manager, The Missoulian, Missoula, MT
Providing revenue generating solutions to keep your readers engaged!
Mobile Online Mapping Text Print
Providing revenue generating solutions to keep your readers engaged!
MobileOnlineMappingTextPrint
- Sponsorship opportunities- Easily view and share listing details- View and share turn by turn driving
directions- Upsell into “Featured Listing” space- Readers can easily download your mobile
app with our online widget
Online Locator Map
Use search preferences to find the perfect home! Then share
listings via the share tool.
Don’t forget to incorporate sponsors!
Get alerts when new homes meet
your search preferences.
Print Locator Maps
SPONSOR!
Incorporate text in your campaign!
Texting Features:- Get full property description- See multiple photos- Get turn by turn driving directions
Features Real Estate Agents REALLY like…
- Vanity photo option- Link to agent website to view other listings- Add agent to your contacts
Text House1 to 52732 for a demonstration
Join the Pikes Peak Association of REALTORS®
in hosting the nation’slargest open house campaign
Saturday and Sunday, April 20-21, 2013 and win $500 cash!
For one weekend in April REALTORS® will hold open houses in neighborhoods throughout the Pikes Peak region, bringing value to both buyers and sellers. The event also provides a tremendous opportunity to promote the benefits of home ownership and continue an open dialogue with consumers about the housing issues that matter most to them. Springshouses.com will award prizes to consumers who register at participating open houses over the weekend, including Visa gift cards, US Womens Open golf tickets and dining certificates, and a grand prize of $500 cash! Check springshouses.com for more information, coming soon.
Be THE resource. Educate advertisers as to why holding an open house is so important. Gather industry news for your market.
Create a compelling one- sheet to send to all of the Realtors in your database.
Create simple ad packages
Proper promotion is key!
Last year, the Gazette awarded prizes to prospective buyers who registered at participating Open Houses including:
$500 Cash
$100 Visa gift card4 US Women’s Open tickets
$50 dining certificate
Encourage readers to participate!
Build excitement for your RealtorsGazette:
• Participating REALTORS® or builders will win a free mobile site for 1 year on Springshouses.com. • The Gazette will also be promoting the Open House Weekend via Gazette print and online products, radio promotion via
metro traffic, even rack cards. • Saturday real estate section the weekend prior to the event will be dedicated to the Nationwide Open House. It will be
the cover story and the feature story on the inside. • A brief article that the Realtor can customize and use in their own newsletter and/or on their Web site.
• Gazette supplied “Register to win” boxes to participating Realtors to display at their open houses. The agent was able to capture the contact information (great leads!) before turning the box in to the Gazette for winner raffle.
Pikes Peak Association: • Pick up blue REALTOR® balloons from the PPAR office to display at your open houses to increase their visibility. • Download Promotional Nationwide Open House Video to display on Realtor website. • Download the Nationwide Open House logos and web banners to easily incorporate in marketing materials. • Flyer to encourage sellers and buyers to participate in the Nationwide Open House Weekend.
Now that’s VALUE!
The Plan…
Day 1 – Hold brainstorm meeting to identify opportunity and agree on action plan. Assign action items.Day 2 – Management completion of local rates for market Week 1 - Set meetings with local Boards of Realtors/HBA’sWeek1-2 – All sales materials ready. Week 1-2 – Kickoff to sales staff Week 1-2 - Deadline for Sales stakeholders with prepared hit lists.Week 1-2 - Teaser ads ordered to run through 4/21 Week 1-2 - Prepare Realtor Eblasts to go out on week 2 and week 3Week 2 - Pre-press details worked out for print and online submission Week 2 - Contact local Editors to arrange coverage week of 4/14.Week 2-3 – Sales Call Blitz
Q&A
SPECIAL WEBINAR OFFER!
Special pricing through April 2013
Peter Sproul – National Sales Manager
Let’s continue the conversation!
Email: [email protected]
Follow me on twitter @aprildauzat
Special offer – [email protected]
![Destination B - Nationwide Financial · Nationwide Destination [ B ] is a variable annuity issued by Nationwide Life Insurance Company, Columbus, Ohio, a member of Nationwide Financial](https://img.dokumen.tips/doc/110x75/5ad411a57f8b9aff228b6535/destination-b-nationwide-financial-destination-b-is-a-variable-annuity-issued.jpg)
