NationalTrackingPoll#190542 May20-22,2019 ... · NationalTrackingPoll#190542 May20-22,2019 CrosstabulationResults Methodology: ThispollwasconductedfromMay20-22,2019,amonganationalsampleof2201Adults

National Tracking Poll #190542May 20-22, 2019

Crosstabulation Results

Methodology:This poll was conducted from May 20-22, 2019, among a national sample of 2201 Adults. The interviewswere conducted online and the data were weighted to approximate a target sample of Adults based on age,race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin oferror of plus or minus 2 percentage points.

Table Index

1 Table HR1: Do you consider yourself a fan of the television show ’Game of Thrones’? . . . . . . . . . . 6

2 Table HR2_1NET: Thinking about your ’Game of Thrones’ fandom, which of the following best de-scribes you? Please select all that apply. I have watched part of the series . . . . . . . . . . . . . . . . . 12

3 Table HR2_2NET: Thinking about your ’Game of Thrones’ fandom, which of the following best de-scribes you? Please select all that apply. I watched every episode as it aired . . . . . . . . . . . . . . . 18

4 Table HR2_3NET: Thinking about your ’Game of Thrones’ fandom, which of the following best de-scribes you? Please select all that apply. I watched every episode, though not necessarily as they aired . 24

5 Table HR2_4NET: Thinking about your ’Game of Thrones’ fandom, which of the following best de-scribes you? Please select all that apply. I binge watched past seasons to catch up for the nale . . . . . 30

6 Table HR2_5NET: Thinking about your ’Game of Thrones’ fandom, which of the following best de-scribes you? Please select all that apply. I read all of the books . . . . . . . . . . . . . . . . . . . . . . 36

7 Table HR2_6NET: Thinking about your ’Game of Thrones’ fandom, which of the following best de-scribes you? Please select all that apply. None of the above . . . . . . . . . . . . . . . . . . . . . . . . 42

8 Table HR3: Did you watch the ’Game ofThrones’ series nale on Sunday, May 19? Note that there willbe potential spoilers for the show if you answer that you watched it. . . . . . . . . . . . . . . . . . . . 48

9 Table HR4: And did you like the ’Game of Thrones’ series nale? . . . . . . . . . . . . . . . . . . . . 54

10 Table HR5: Are you willing to answer questions about content from the latest episode? Note that therewill be spoiler content. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

11 Table HR6: Thinking about the ’Game ofThrones’ series nale, how would you rate it on a scale of 1 to10, with 1 being ’very poor’ and 10 being ’very good’? . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

12 Table HR7_1: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? Daenerys Targaryen’s death . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

13 Table HR7_2: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? Bran Stark became the king of Westeros . . . . . . . . . . . . . . . . . . . . . . 75

14 Table HR7_3: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? Jon Snow did not become king . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

15 Table HR7_4: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? Daenerys Targaryen did not become queen . . . . . . . . . . . . . . . . . . . . 87

16 Table HR7_5: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? Jon Snow being assigned to the Night’s Watch . . . . . . . . . . . . . . . . . . . 93

17 Table HR7_6: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? The North becoming it’s own kingdom . . . . . . . . . . . . . . . . . . . . . . . 99

2

National Tracking Poll #190542, May, 2019

18 Table HR7_7: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? Jon Snow and Daenerys Targaryen not ruling together . . . . . . . . . . . . . . 105

19 Table HR7_8: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? I thought the acting was bad in general . . . . . . . . . . . . . . . . . . . . . . 111

20 Table HR7_9: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? I thought the writing was bad in general . . . . . . . . . . . . . . . . . . . . . . 117

21 Table HR7_10: Were any of the following major or minor reasons why you didn’t like the ’Game ofThrones’ series nale? I thought the cinematography was bad in general . . . . . . . . . . . . . . . . . 123

22 Table HR8_1: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Satis ed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

23 Table HR8_2: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Happy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135

24 Table HR8_3: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Sad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

25 Table HR8_4: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Angry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147

26 Table HR8_5: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Disappointed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

27 Table HR8_6: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Frustrated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159

28 Table HR8_7: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Thrilled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

29 Table HR8_8: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Bored . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171

30 Table HR8_9: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Neutral . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177

31 Table HR10_1: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Satis ed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183

32 Table HR10_2: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Happy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

33 Table HR10_3: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Sad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195

34 Table HR10_4: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Angry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201

35 Table HR10_5: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Disappointed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207

3

Morning Consult

36 Table HR10_6: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Frustrated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213

37 Table HR10_7: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Thrilled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219

38 Table HR10_8: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Bored . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

39 Table HR10_9: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ asa whole? Neutral . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231

40 TableHR11: Thinking about the entire Game ofThrones series, which of the following statements comesclosest to your view, even if none are exactly right? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237

41 Table HR12: Do you have plans to cancel your HBO subscription now that ’Game of Thrones’ is over? . 244

42 Table HR13_1NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo you most wish was represented in the show? Please select all that apply. Lady Stoneheart . . . . . . 250

43 Table HR13_2NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo you most wish was represented in the show? Please select all that apply. Young Griff / Aegon . . . . 256

44 Table HR13_3NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo you most wish was represented in the show? Please select all that apply. Expanded Dorne plotlines . 262

45 Table HR13_4NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo youmost wish was represented in the show? Please select all that apply. Kingsmoot / expanded Euronplotline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268

46 Table HR13_5NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo you most wish was represented in the show? Please select all that apply. The ability of Starks, otherthan Bran, to warg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274

47 Table HR13_6NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo youmost wish was represented in the show? Please select all that apply. ’TheNorth Remembers’ plotline280

48 Table HR13_7NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo you most wish was represented in the show? Please select all that apply. Other (please specify): . . . 286

49 Table HR13_8NET: As you may know, there are several major plotlines from the Song of Ice and Firebook series that did not make it into the HBO ’Game ofThrones’ series. Of the following, which of thesedo you most wish was represented in the show? Please select all that apply. None of the above . . . . . . 292

4


50 Table HR14: How much have you seen, read or heard about the creators of the HBO series ’Game ofThrones’ writing the script for the upcoming Star Wars movie installment? . . . . . . . . . . . . . . . . 298

51 Table HR15: And knowing what you know now, does the involvement of the creators of the HBO series’Game of Thrones’ make you more or less likely to see the upcoming Star Wars movie installment, ordoes it make no difference at all? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304

52 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . . . . . . 310

53 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . . . . . . . 317

54 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . . . . . . . 324

55 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cable television . 331

56 Table HRdem2_2: Do you, or anyone in your household, subscribe to the following? Satellite television 337

57 Table HRdem2_3: Do you, or anyone in your household, subscribe to the following? Streaming service(s)343

58 Table HRdem3_1: In general, what kind of fan do you consider yourself of the following? Film . . . . 349

59 Table HRdem3_2: In general, what kind of fan do you consider yourself of the following? Television . . 355

60 Table HRdem3_3: In general, what kind of fan do you consider yourself of the following? Music . . . . 361

61 Table HRdem3_4: In general, what kind of fan do you consider yourself of the following? Fashion . . . 367

62 Table HRdem4_1: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? HBO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373

63 Table HRdem4_2: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? HBO Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . 379

64 Table HRdem4_3: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? HBO Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 385

65 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 391

5

6

Morning ConsultTable HR1

Crosstabulation Results by Respondent Demographics

Table HR1: Do you consider yourself a fan of the television show ’Game of Thrones’?

Demographic Yes NoDon’t know / No

opinion Total N

Adults 22% (495) 69% (1521) 8% (185) 2201Gender: Male 25% (261) 68% (719) 8% (82) 1062Gender: Female 21% (234) 70% (803) 9% (102) 1139Age: 18-29 25% (120) 62% (292) 13% (60) 472Age: 30-44 31% (169) 61% (332) 7% (41) 541Age: 45-54 27% (99) 63% (232) 10% (37) 368Age: 55-64 18% (68) 75% (289) 7% (27) 384Age: 65+ 9% (40) 86% (376) 5% (21) 436Generation Z: 18-22 23% (53) 59% (134) 18% (42) 228Millennial: Age 23-38 31% (183) 62% (366) 8% (46) 595Generation X: Age 39-54 27% (152) 64% (356) 9% (50) 558Boomers: Age 55-73 14% (105) 80% (592) 6% (42) 740PID: Dem (no lean) 27% (195) 65% (473) 8% (56) 724PID: Ind (no lean) 22% (176) 68% (554) 10% (80) 810PID: Rep (no lean) 19% (124) 74% (495) 7% (49) 667PID/Gender: DemMen 31% (97) 62% (195) 7% (21) 312PID/Gender: DemWomen 24% (98) 68% (278) 9% (35) 411PID/Gender: Ind Men 23% (97) 66% (281) 11% (45) 422PID/Gender: Ind Women 21% (80) 70% (273) 9% (35) 388PID/Gender: Rep Men 21% (67) 74% (244) 5% (17) 328PID/Gender: Rep Women 17% (56) 74% (251) 9% (32) 339Ideo: Liberal (1-3) 29% (184) 63% (406) 8% (54) 644Ideo: Moderate (4) 25% (130) 68% (349) 7% (34) 513Ideo: Conservative (5-7) 17% (135) 75% (585) 7% (55) 775Educ: < College 19% (294) 70% (1060) 10% (159) 1513Educ: Bachelors degree 30% (135) 66% (294) 3% (15) 444Educ: Post-grad 27% (66) 69% (167) 4% (11) 244

Continued on next page


7

Table HR1



opinion Total N

Adults 22% (495) 69% (1521) 8% (185) 2201Income: Under 50k 18% (220) 72% (889) 10% (127) 1235Income: 50k-100k 27% (181) 66% (432) 7% (46) 659Income: 100k+ 31% (94) 65% (201) 4% (12) 307Ethnicity: White 22% (377) 70% (1210) 8% (136) 1723Ethnicity: Hispanic 27% (96) 64% (225) 8% (29) 350Ethnicity: Afr. Am. 26% (71) 63% (172) 12% (32) 274Ethnicity: Other 23% (48) 68% (140) 8% (17) 204Relig: Protestant 15% (78) 79% (399) 5% (28) 505Relig: Roman Catholic 22% (108) 71% (340) 7% (33) 481Relig: Ath./Agn./None 27% (161) 65% (390) 9% (51) 602Relig: Something Else 27% (83) 62% (195) 11% (34) 312Relig: Jewish 32% (12) 66% (25) 3% (1) 37Relig: Evangelical 19% (120) 72% (464) 10% (64) 648Relig: Non-Evang. Catholics 20% (131) 74% (473) 6% (36) 639Relig: All Christian 19% (251) 73% (936) 8% (99) 1287Relig: All Non-Christian 27% (244) 64% (585) 9% (85) 914Community: Urban 22% (126) 69% (388) 9% (51) 565Community: Suburban 24% (243) 68% (687) 8% (82) 1012Community: Rural 20% (126) 71% (446) 8% (52) 624Employ: Private Sector 29% (194) 66% (445) 5% (34) 674Employ: Government 34% (47) 59% (82) 7% (10) 138Employ: Self-Employed 21% (45) 69% (150) 10% (22) 217Employ: Homemaker 21% (35) 71% (120) 8% (13) 169Employ: Student 30% (28) 55% (51) 15% (14) 93Employ: Retired 10% (50) 84% (402) 5% (24) 476Employ: Unemployed 23% (53) 63% (150) 14% (33) 236Employ: Other 22% (43) 61% (121) 17% (33) 197Military HH: Yes 22% (79) 71% (254) 8% (28) 361Military HH: No 23% (416) 69% (1267) 9% (157) 1840RD/WT: Right Direction 20% (160) 72% (588) 8% (64) 812RD/WT: Wrong Track 24% (334) 67% (934) 9% (121) 1389


8




opinion Total N

Adults 22% (495) 69% (1521) 8% (185) 2201Trump Job Approve 20% (184) 71% (655) 9% (78) 917Trump Job Disapprove 25% (291) 68% (785) 7% (86) 1162Trump Job Strongly Approve 19% (84) 75% (340) 6% (29) 453Trump Job Somewhat Approve 22% (100) 68% (315) 10% (49) 464Trump Job Somewhat Disapprove 25% (77) 65% (199) 10% (29) 306Trump Job Strongly Disapprove 25% (214) 68% (586) 7% (57) 857Favorable of Trump 19% (173) 73% (659) 8% (77) 909Unfavorable of Trump 26% (298) 67% (774) 8% (90) 1163Very Favorable of Trump 19% (94) 73% (364) 8% (39) 497Somewhat Favorable of Trump 19% (79) 72% (295) 9% (37) 412Somewhat Unfavorable of Trump 28% (64) 64% (144) 8% (17) 224Very Unfavorable of Trump 25% (235) 67% (631) 8% (73) 939#1 Issue: Economy 25% (140) 63% (351) 11% (63) 554#1 Issue: Security 17% (77) 73% (324) 10% (43) 444#1 Issue: Health Care 28% (100) 66% (235) 5% (18) 354#1 Issue: Medicare / Social Security 12% (37) 81% (240) 7% (21) 298#1 Issue: Women’s Issues 27% (66) 65% (161) 8% (20) 247#1 Issue: Education 25% (29) 70% (79) 5% (5) 113#1 Issue: Energy 26% (25) 64% (60) 10% (9) 94#1 Issue: Other 23% (22) 72% (71) 5% (5) 982018 House Vote: Democrat 29% (215) 65% (484) 6% (43) 7422018 House Vote: Republican 20% (135) 74% (507) 7% (46) 6882018 House Vote: Someone else 20% (21) 69% (75) 12% (13) 1082018 House Vote: Didnt Vote 19% (124) 69% (452) 12% (81) 6572016 Vote: Hillary Clinton 30% (191) 65% (418) 6% (37) 6472016 Vote: Donald Trump 19% (130) 76% (523) 6% (39) 6922016 Vote: Someone else 24% (44) 64% (118) 12% (22) 1842016 Vote: Didnt Vote 19% (130) 68% (460) 12% (83) 673Voted in 2014: Yes 23% (301) 71% (937) 7% (91) 1328Voted in 2014: No 22% (194) 67% (585) 11% (94) 873



9

Table HR1



opinion Total N

Adults 22% (495) 69% (1521) 8% (185) 22012012 Vote: Barack Obama 28% (221) 66% (516) 6% (45) 7822012 Vote: Mitt Romney 16% (87) 78% (413) 5% (28) 5282012 Vote: Other 19% (18) 67% (63) 14% (14) 952012 Vote: Didn’t Vote 21% (168) 66% (525) 12% (98) 7914-Region: Northeast 26% (101) 68% (266) 7% (26) 3944-Region: Midwest 20% (94) 71% (327) 9% (42) 4624-Region: South 22% (184) 69% (570) 9% (71) 8254-Region: West 22% (116) 69% (358) 9% (46) 520Watch TV: Every day 24% (266) 69% (749) 7% (72) 1087Watch TV: Several times per week 25% (131) 68% (352) 7% (37) 520Watch TV: About once per week 19% (33) 67% (113) 14% (24) 170Watch TV: Several times per month 23% (23) 64% (63) 14% (13) 99Watch TV: About once per month 19% (13) 62% (45) 20% (14) 73Watch TV: Less often than once per month 12% (9) 78% (56) 10% (7) 71Watch TV: Never 12% (21) 79% (143) 9% (17) 181Watch Movies: Every day 28% (127) 62% (279) 10% (44) 450Watch Movies: Several times per week 28% (163) 63% (368) 8% (49) 580Watch Movies: About once per week 23% (79) 70% (245) 7% (23) 347Watch Movies: Several times per month 21% (57) 72% (194) 6% (16) 268Watch Movies: About once per month 19% (35) 74% (134) 7% (13) 182Watch Movies: Less often than once per month 12% (22) 81% (151) 8% (15) 188Watch Movies: Never 6% (11) 81% (151) 13% (25) 186Watch Sporting Events: Every day 28% (53) 66% (124) 5% (10) 187Watch Sporting Events: Several times per week 24% (85) 69% (246) 7% (25) 356Watch Sporting Events: About once per week 28% (66) 65% (150) 7% (16) 233Watch Sporting Events: Several times per month 25% (49) 65% (127) 10% (19) 195Watch Sporting Events: About once per month 25% (46) 68% (123) 7% (12) 181Watch Sporting Events: Less often than once per month 22% (72) 68% (220) 9% (31) 322Watch Sporting Events: Never 17% (124) 73% (532) 10% (72) 728


10




opinion Total N

Adults 22% (495) 69% (1521) 8% (185) 2201Cable TV: Currently subscribe 22% (211) 71% (685) 8% (73) 969Cable TV: Subscribed in past 25% (199) 65% (514) 9% (75) 788Cable TV: Never subscribed 19% (84) 73% (322) 8% (37) 443Satellite TV: Currently subscribe 23% (115) 68% (341) 8% (41) 497Satellite TV: Subscribed in past 24% (146) 66% (398) 10% (61) 604Satellite TV: Never subscribed 21% (233) 71% (783) 8% (83) 1099Streaming Services: Currently subscribe 28% (360) 66% (848) 6% (81) 1289Streaming Services: Subscribed in past 23% (53) 63% (147) 15% (34) 235Streaming Services: Never subscribed 12% (82) 78% (526) 10% (69) 677Film: An avid fan 31% (237) 58% (439) 10% (78) 754Film: A casual fan 19% (231) 74% (900) 7% (81) 1212Film: Not a fan 11% (27) 78% (183) 11% (26) 235Television: An avid fan 26% (278) 66% (702) 8% (85) 1065Television: A casual fan 19% (193) 73% (724) 8% (77) 994Television: Not a fan 17% (24) 67% (95) 16% (23) 142Music: An avid fan 25% (283) 65% (729) 10% (117) 1129Music: A casual fan 21% (200) 73% (696) 6% (55) 951Music: Not a fan 9% (11) 80% (96) 11% (13) 121Fashion: An avid fan 25% (74) 64% (189) 11% (33) 296Fashion: A casual fan 25% (234) 67% (627) 8% (72) 932Fashion: Not a fan 19% (186) 73% (706) 8% (80) 972HBO: Currently subscribe 46% (200) 50% (218) 5% (22) 439HBO: Share a password 65% (25) 31% (12) 4% (2) 39HBO: Subscribed in past 19% (131) 74% (520) 8% (55) 706HBO: Heard of, never subscribed 14% (133) 77% (720) 8% (78) 931HBO: Never heard of 6% (5) 61% (51) 33% (28) 85HBO Now: Currently subscribe 55% (100) 38% (68) 7% (13) 181HBO Now: Share a password 58% (26) 33% (15) 9% (4) 45HBO Now: Subscribed in past 30% (75) 58% (144) 12% (30) 249HBO Now: Heard of, never subscribed 19% (244) 74% (924) 7% (84) 1252HBO Now: Never heard of 11% (51) 78% (370) 11% (54) 475



11

Table HR1



opinion Total N

Adults 22% (495) 69% (1521) 8% (185) 2201HBO Go: Currently subscribe 56% (95) 34% (58) 9% (15) 169HBO Go: Share a password 52% (27) 46% (24) 2% (1) 52HBO Go: Subscribed in past 31% (69) 61% (137) 8% (17) 224HBO Go: Heard of, never subscribed 20% (249) 72% (887) 7% (90) 1225HBO Go: Never heard of 10% (55) 78% (415) 12% (61) 531GoT Fan 100% (495) — (0) — (0) 495Not GoT Fan — (0) 100% (1521) — (0) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

https://morningconsultintelligence.com

12

Morning ConsultTable HR2_1NET

Table HR2_1NET:Thinking about your ’Game of Thrones’ fandom, which of the following best describes you? Please select all that apply.I have watched part of the series

Demographic Selected Not Selected Total N

Adults 26% (127) 74% (368) 495Gender: Male 29% (76) 71% (185) 261Gender: Female 22% (51) 78% (183) 234Age: 18-29 29% (35) 71% (85) 120Age: 30-44 25% (42) 75% (127) 169Age: 45-54 21% (21) 79% (78) 99Age: 55-64 27% (18) 73% (50) 68Age: 65+ 29% (12) 71% (28) 40Generation Z: 18-22 22% (11) 78% (41) 53Millennial: Age 23-38 26% (48) 74% (135) 183Generation X: Age 39-54 25% (38) 75% (114) 152Boomers: Age 55-73 26% (28) 74% (78) 105PID: Dem (no lean) 29% (57) 71% (138) 195PID: Ind (no lean) 25% (44) 75% (133) 176PID: Rep (no lean) 21% (26) 79% (97) 124PID/Gender: DemMen 33% (32) 67% (65) 97PID/Gender: DemWomen 25% (25) 75% (73) 98PID/Gender: Ind Men 28% (27) 72% (69) 97PID/Gender: Ind Women 20% (16) 80% (64) 80PID/Gender: Rep Men 24% (16) 76% (51) 67PID/Gender: Rep Women 18% (10) 82% (46) 56Ideo: Liberal (1-3) 20% (38) 80% (146) 184Ideo: Moderate (4) 37% (48) 63% (82) 130Ideo: Conservative (5-7) 27% (37) 73% (98) 135Educ: < College 28% (83) 72% (211) 294Educ: Bachelors degree 17% (23) 83% (112) 135Educ: Post-grad 32% (21) 68% (45) 66



13

Table HR2_1NET



Adults 26% (127) 74% (368) 495Income: Under 50k 28% (62) 72% (158) 220Income: 50k-100k 25% (45) 75% (136) 181Income: 100k+ 21% (20) 79% (74) 94Ethnicity: White 25% (94) 75% (283) 377Ethnicity: Hispanic 27% (26) 73% (70) 96Ethnicity: Afr. Am. 30% (21) 70% (49) 71Ethnicity: Other 25% (12) 75% (36) 48Relig: Protestant 29% (22) 71% (55) 78Relig: Roman Catholic 34% (36) 66% (72) 108Relig: Ath./Agn./None 20% (32) 80% (129) 161Relig: Something Else 28% (23) 72% (60) 83Relig: Jewish 4% (0) 96% (11) 12Relig: Evangelical 33% (40) 67% (80) 120Relig: Non-Evang. Catholics 25% (33) 75% (98) 131Relig: All Christian 29% (72) 71% (179) 251Relig: All Non-Christian 22% (55) 78% (189) 244Community: Urban 24% (30) 76% (96) 126Community: Suburban 27% (66) 73% (177) 243Community: Rural 25% (31) 75% (95) 126Employ: Private Sector 22% (42) 78% (152) 194Employ: Government 17% (8) 83% (39) 47Employ: Self-Employed 35% (16) 65% (29) 45Employ: Homemaker 23% (8) 77% (27) 35Employ: Student 19% (5) 81% (23) 28Employ: Retired 34% (17) 66% (33) 50Employ: Unemployed 33% (18) 67% (36) 53Employ: Other 31% (13) 69% (29) 43Military HH: Yes 16% (13) 84% (66) 79Military HH: No 27% (114) 73% (302) 416RD/WT: Right Direction 25% (39) 75% (121) 160RD/WT: Wrong Track 26% (88) 74% (247) 334


14




Adults 26% (127) 74% (368) 495Trump Job Approve 23% (43) 77% (141) 184Trump Job Disapprove 27% (79) 73% (212) 291Trump Job Strongly Approve 23% (19) 77% (65) 84Trump Job Somewhat Approve 24% (24) 76% (76) 100Trump Job Somewhat Disapprove 30% (23) 70% (54) 77Trump Job Strongly Disapprove 26% (56) 74% (158) 214Favorable of Trump 23% (40) 77% (134) 173Unfavorable of Trump 27% (81) 73% (217) 298Very Favorable of Trump 24% (22) 76% (72) 94Somewhat Favorable of Trump 22% (18) 78% (62) 79Somewhat Unfavorable of Trump 31% (20) 69% (44) 64Very Unfavorable of Trump 26% (61) 74% (174) 235#1 Issue: Economy 25% (35) 75% (106) 140#1 Issue: Security 27% (21) 73% (56) 77#1 Issue: Health Care 26% (26) 74% (74) 100#1 Issue: Medicare / Social Security 32% (12) 68% (25) 37#1 Issue: Women’s Issues 20% (13) 80% (52) 66#1 Issue: Education 20% (6) 80% (23) 29#1 Issue: Energy 38% (10) 62% (15) 25#1 Issue: Other 22% (5) 78% (17) 222018 House Vote: Democrat 28% (61) 72% (154) 2152018 House Vote: Republican 23% (31) 77% (104) 1352018 House Vote: Someone else 17% (4) 83% (18) 212018 House Vote: Didnt Vote 26% (32) 74% (92) 1242016 Vote: Hillary Clinton 30% (58) 70% (134) 1912016 Vote: Donald Trump 20% (26) 80% (104) 1302016 Vote: Someone else 24% (11) 76% (34) 442016 Vote: Didnt Vote 25% (33) 75% (97) 130Voted in 2014: Yes 27% (80) 73% (221) 301Voted in 2014: No 24% (47) 76% (147) 194



15

Table HR2_1NET



Adults 26% (127) 74% (368) 4952012 Vote: Barack Obama 28% (63) 72% (159) 2212012 Vote: Mitt Romney 27% (24) 73% (63) 872012 Vote: Other 3% (1) 97% (17) 182012 Vote: Didn’t Vote 23% (39) 77% (129) 1684-Region: Northeast 28% (28) 72% (73) 1014-Region: Midwest 28% (26) 72% (67) 944-Region: South 26% (47) 74% (137) 1844-Region: West 22% (26) 78% (90) 116Watch TV: Every day 26% (69) 74% (197) 266Watch TV: Several times per week 27% (36) 73% (95) 131Watch TV: About once per week 12% (4) 88% (29) 33Watch TV: Several times per month 11% (3) 89% (20) 23Watch TV: About once per month 27% (4) 73% (10) 13Watch TV: Less often than once per month 39% (3) 61% (5) 9Watch TV: Never 44% (9) 56% (12) 21Watch Movies: Every day 35% (45) 65% (82) 127Watch Movies: Several times per week 23% (38) 77% (126) 163Watch Movies: About once per week 14% (11) 86% (68) 79Watch Movies: Several times per month 26% (15) 74% (42) 57Watch Movies: About once per month 13% (5) 87% (30) 35Watch Movies: Less often than once per month 30% (7) 70% (15) 22Watch Movies: Never 65% (7) 35% (4) 11Watch Sporting Events: Every day 32% (17) 68% (36) 53Watch Sporting Events: Several times per week 19% (16) 81% (69) 85Watch Sporting Events: About once per week 35% (23) 65% (43) 66Watch Sporting Events: Several times per month 21% (10) 79% (38) 49Watch Sporting Events: About once per month 13% (6) 87% (40) 46Watch Sporting Events: Less often than once per month 29% (21) 71% (51) 72Watch Sporting Events: Never 27% (34) 73% (91) 124


16




Adults 26% (127) 74% (368) 495Cable TV: Currently subscribe 30% (63) 70% (148) 211Cable TV: Subscribed in past 24% (48) 76% (152) 199Cable TV: Never subscribed 20% (16) 80% (68) 84Satellite TV: Currently subscribe 28% (32) 72% (83) 115Satellite TV: Subscribed in past 23% (34) 77% (112) 146Satellite TV: Never subscribed 26% (61) 74% (172) 233Streaming Services: Currently subscribe 23% (83) 77% (277) 360Streaming Services: Subscribed in past 49% (26) 51% (27) 53Streaming Services: Never subscribed 22% (18) 78% (64) 82Film: An avid fan 22% (52) 78% (184) 237Film: A casual fan 31% (71) 69% (160) 231Film: Not a fan 12% (3) 88% (23) 27Television: An avid fan 24% (67) 76% (211) 278Television: A casual fan 28% (55) 72% (138) 193Television: Not a fan 22% (5) 78% (19) 24Music: An avid fan 28% (80) 72% (204) 283Music: A casual fan 22% (43) 78% (157) 200Music: Not a fan 37% (4) 63% (7) 11Fashion: An avid fan 35% (26) 65% (48) 74Fashion: A casual fan 24% (57) 76% (178) 234Fashion: Not a fan 24% (45) 76% (142) 186HBO: Currently subscribe 16% (32) 84% (167) 200HBO: Share a password 28% (7) 72% (18) 25HBO: Subscribed in past 28% (37) 72% (94) 131HBO: Heard of, never subscribed 38% (50) 62% (83) 133HBO: Never heard of — (0) 100% (5) 5HBO Now: Currently subscribe 20% (20) 80% (80) 100HBO Now: Share a password 42% (11) 58% (15) 26HBO Now: Subscribed in past 17% (13) 83% (62) 75HBO Now: Heard of, never subscribed 27% (66) 73% (177) 244HBO Now: Never heard of 34% (17) 66% (34) 51



17

Table HR2_1NET



Adults 26% (127) 74% (368) 495HBO Go: Currently subscribe 20% (19) 80% (77) 95HBO Go: Share a password 20% (5) 80% (21) 27HBO Go: Subscribed in past 17% (12) 83% (57) 69HBO Go: Heard of, never subscribed 29% (71) 71% (178) 249HBO Go: Never heard of 36% (20) 64% (35) 55GoT Fan 26% (127) 74% (368) 495Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


18


Table HR2_2NET:Thinking about your ’Game of Thrones’ fandom, which of the following best describes you? Please select all that apply.I watched every episode as it aired





19

Table HR2_2NET





20







21

Table HR2_2NET



Adults 24% (116) 76% (379) 4952012 Vote: Barack Obama 24% (52) 76% (169) 2212012 Vote: Mitt Romney 25% (22) 75% (65) 872012 Vote: Other 21% (4) 79% (14) 182012 Vote: Didn’t Vote 23% (39) 77% (129) 1684-Region: Northeast 18% (18) 82% (83) 1014-Region: Midwest 21% (20) 79% (74) 944-Region: South 24% (44) 76% (140) 1844-Region: West 30% (35) 70% (81) 116Watch TV: Every day 25% (66) 75% (200) 266Watch TV: Several times per week 24% (32) 76% (99) 131Watch TV: About once per week 17% (5) 83% (27) 33Watch TV: Several times per month 32% (7) 68% (15) 23Watch TV: About once per month 35% (5) 65% (9) 13Watch TV: Less often than once per month 15% (1) 85% (7) 9Watch TV: Never — (0) 100% (21) 21Watch Movies: Every day 28% (36) 72% (91) 127Watch Movies: Several times per week 24% (39) 76% (125) 163Watch Movies: About once per week 22% (17) 78% (62) 79Watch Movies: Several times per month 29% (17) 71% (41) 57Watch Movies: About once per month 9% (3) 91% (32) 35Watch Movies: Less often than once per month 19% (4) 81% (18) 22Watch Movies: Never — (0) 100% (11) 11Watch Sporting Events: Every day 39% (21) 61% (32) 53Watch Sporting Events: Several times per week 29% (25) 71% (60) 85Watch Sporting Events: About once per week 10% (6) 90% (60) 66Watch Sporting Events: Several times per month 24% (12) 76% (37) 49Watch Sporting Events: About once per month 27% (12) 73% (34) 46Watch Sporting Events: Less often than once per month 24% (17) 76% (55) 72Watch Sporting Events: Never 19% (24) 81% (101) 124


22




Adults 24% (116) 76% (379) 495Cable TV: Currently subscribe 26% (55) 74% (156) 211Cable TV: Subscribed in past 16% (32) 84% (167) 199Cable TV: Never subscribed 34% (29) 66% (55) 84Satellite TV: Currently subscribe 29% (34) 71% (82) 115Satellite TV: Subscribed in past 23% (34) 77% (112) 146Satellite TV: Never subscribed 21% (49) 79% (185) 233Streaming Services: Currently subscribe 22% (80) 78% (280) 360Streaming Services: Subscribed in past 17% (9) 83% (44) 53Streaming Services: Never subscribed 33% (27) 67% (55) 82Film: An avid fan 26% (62) 74% (175) 237Film: A casual fan 20% (46) 80% (185) 231Film: Not a fan 31% (8) 69% (18) 27Television: An avid fan 28% (77) 72% (200) 278Television: A casual fan 18% (35) 82% (158) 193Television: Not a fan 16% (4) 84% (20) 24Music: An avid fan 24% (68) 76% (216) 283Music: A casual fan 22% (44) 78% (156) 200Music: Not a fan 40% (4) 60% (7) 11Fashion: An avid fan 28% (21) 72% (54) 74Fashion: A casual fan 20% (47) 80% (187) 234Fashion: Not a fan 26% (48) 74% (138) 186HBO: Currently subscribe 39% (77) 61% (123) 200HBO: Share a password 21% (5) 79% (20) 25HBO: Subscribed in past 16% (21) 84% (110) 131HBO: Heard of, never subscribed 9% (12) 91% (121) 133HBO: Never heard of 18% (1) 82% (4) 5HBO Now: Currently subscribe 41% (41) 59% (59) 100HBO Now: Share a password 14% (4) 86% (23) 26HBO Now: Subscribed in past 31% (23) 69% (51) 75HBO Now: Heard of, never subscribed 17% (42) 83% (202) 244HBO Now: Never heard of 14% (7) 86% (44) 51



23

Table HR2_2NET





24


Table HR2_3NET:Thinking about your ’Game of Thrones’ fandom, which of the following best describes you? Please select all that apply.I watched every episode, though not necessarily as they aired





25

Table HR2_3NET





26







27

Table HR2_3NET





28







29

Table HR2_3NET





30


Table HR2_4NET:Thinking about your ’Game of Thrones’ fandom, which of the following best describes you? Please select all that apply.I binge watched past seasons to catch up for the nale





31

Table HR2_4NET





32







33

Table HR2_4NET





34







35

Table HR2_4NET





36


Table HR2_5NET:Thinking about your ’Game of Thrones’ fandom, which of the following best describes you? Please select all that apply.I read all of the books





37

Table HR2_5NET



Adults 12% (60) 88% (435) 495Income: Under 50k 11% (24) 89% (196) 220Income: 50k-100k 11% (19) 89% (162) 181Income: 100k+ 18% (17) 82% (77) 94Ethnicity: White 13% (49) 87% (328) 377Ethnicity: Hispanic 14% (13) 86% (82) 96Ethnicity: Afr. Am. 5% (3) 95% (67) 71Ethnicity: Other 15% (7) 85% (41) 48Relig: Protestant 13% (10) 87% (68) 78Relig: Roman Catholic 11% (12) 89% (96) 108Relig: Ath./Agn./None 12% (20) 88% (141) 161Relig: Something Else 14% (12) 86% (71) 83Relig: Jewish 4% (0) 96% (11) 12Relig: Evangelical 8% (10) 92% (110) 120Relig: Non-Evang. Catholics 14% (18) 86% (113) 131Relig: All Christian 11% (28) 89% (223) 251Relig: All Non-Christian 13% (32) 87% (212) 244Community: Urban 14% (17) 86% (109) 126Community: Suburban 12% (30) 88% (212) 243Community: Rural 10% (12) 90% (114) 126Employ: Private Sector 13% (26) 87% (169) 194Employ: Government 19% (9) 81% (38) 47Employ: Self-Employed 9% (4) 91% (41) 45Employ: Homemaker 16% (6) 84% (29) 35Employ: Student 6% (2) 94% (26) 28Employ: Retired 9% (4) 91% (46) 50Employ: Unemployed 18% (9) 82% (44) 53Employ: Other — (0) 100% (43) 43Military HH: Yes 12% (9) 88% (69) 79Military HH: No 12% (50) 88% (366) 416RD/WT: Right Direction 9% (14) 91% (146) 160RD/WT: Wrong Track 14% (46) 86% (289) 334


38







39

Table HR2_5NET



Adults 12% (60) 88% (435) 4952012 Vote: Barack Obama 14% (30) 86% (191) 2212012 Vote: Mitt Romney 11% (9) 89% (77) 872012 Vote: Other 5% (1) 95% (17) 182012 Vote: Didn’t Vote 11% (19) 89% (149) 1684-Region: Northeast 7% (7) 93% (94) 1014-Region: Midwest 13% (12) 87% (81) 944-Region: South 14% (25) 86% (159) 1844-Region: West 13% (15) 87% (101) 116Watch TV: Every day 12% (32) 88% (233) 266Watch TV: Several times per week 9% (12) 91% (119) 131Watch TV: About once per week 26% (8) 74% (24) 33Watch TV: Several times per month — (0) 100% (23) 23Watch TV: About once per month 9% (1) 91% (12) 13Watch TV: Less often than once per month 17% (1) 83% (7) 9Watch TV: Never 18% (4) 82% (17) 21Watch Movies: Every day 10% (13) 90% (114) 127Watch Movies: Several times per week 10% (17) 90% (147) 163Watch Movies: About once per week 15% (12) 85% (68) 79Watch Movies: Several times per month 16% (9) 84% (49) 57Watch Movies: About once per month 20% (7) 80% (28) 35Watch Movies: Less often than once per month 10% (2) 90% (20) 22Watch Movies: Never — (0) 100% (11) 11Watch Sporting Events: Every day 8% (4) 92% (49) 53Watch Sporting Events: Several times per week 14% (12) 86% (73) 85Watch Sporting Events: About once per week 14% (9) 86% (57) 66Watch Sporting Events: Several times per month 11% (5) 89% (43) 49Watch Sporting Events: About once per month 16% (8) 84% (39) 46Watch Sporting Events: Less often than once per month 8% (6) 92% (66) 72Watch Sporting Events: Never 13% (16) 87% (109) 124


40







41

Table HR2_5NET





42


Table HR2_6NET:Thinking about your ’Game of Thrones’ fandom, which of the following best describes you? Please select all that apply.None of the above


Adults 2% (11) 98% (483) 495Gender: Male 3% (7) 97% (254) 261Gender: Female 2% (5) 98% (229) 234Age: 18-29 3% (4) 97% (116) 120Age: 30-44 4% (6) 96% (163) 169Age: 45-54 — (0) 100% (99) 99Age: 55-64 1% (1) 99% (67) 68Age: 65+ 3% (1) 97% (39) 40Generation Z: 18-22 1% (1) 99% (52) 53Millennial: Age 23-38 4% (7) 96% (176) 183Generation X: Age 39-54 1% (2) 99% (150) 152Boomers: Age 55-73 2% (2) 98% (104) 105PID: Dem (no lean) 3% (5) 97% (189) 195PID: Ind (no lean) 3% (5) 97% (171) 176PID: Rep (no lean) 1% (1) 99% (122) 124PID/Gender: DemMen 4% (4) 96% (94) 97PID/Gender: DemWomen 2% (2) 98% (96) 98PID/Gender: Ind Men 3% (3) 97% (93) 97PID/Gender: Ind Women 2% (2) 98% (78) 80PID/Gender: Rep Men — (0) 100% (67) 67PID/Gender: Rep Women 2% (1) 98% (55) 56Ideo: Liberal (1-3) 2% (4) 98% (180) 184Ideo: Moderate (4) 2% (2) 98% (128) 130Ideo: Conservative (5-7) 2% (2) 98% (133) 135Educ: < College 2% (6) 98% (288) 294Educ: Bachelors degree 3% (4) 97% (132) 135Educ: Post-grad 3% (2) 97% (64) 66



43

Table HR2_6NET



Adults 2% (11) 98% (483) 495Income: Under 50k 2% (5) 98% (215) 220Income: 50k-100k 4% (6) 96% (174) 181Income: 100k+ — (0) 100% (94) 94Ethnicity: White 2% (8) 98% (368) 377Ethnicity: Hispanic — (0) 100% (96) 96Ethnicity: Afr. Am. 3% (2) 97% (69) 71Ethnicity: Other 3% (1) 97% (46) 48Relig: Protestant 3% (2) 97% (76) 78Relig: Roman Catholic 2% (2) 98% (106) 108Relig: Ath./Agn./None 2% (3) 98% (158) 161Relig: Something Else 2% (1) 98% (82) 83Relig: Jewish — (0) 100% (12) 12Relig: Evangelical 4% (5) 96% (115) 120Relig: Non-Evang. Catholics 2% (2) 98% (128) 131Relig: All Christian 3% (7) 97% (244) 251Relig: All Non-Christian 2% (4) 98% (240) 244Community: Urban 4% (6) 96% (121) 126Community: Suburban 2% (4) 98% (239) 243Community: Rural 2% (2) 98% (124) 126Employ: Private Sector — (1) 100% (193) 194Employ: Government 3% (1) 97% (45) 47Employ: Self-Employed 1% (0) 99% (45) 45Employ: Homemaker 1% (0) 99% (35) 35Employ: Student 2% (1) 98% (27) 28Employ: Retired 3% (2) 97% (48) 50Employ: Unemployed 10% (5) 90% (48) 53Employ: Other 1% (1) 99% (42) 43Military HH: Yes 2% (1) 98% (77) 79Military HH: No 2% (10) 98% (406) 416RD/WT: Right Direction 3% (4) 97% (156) 160RD/WT: Wrong Track 2% (7) 98% (327) 334


44




Adults 2% (11) 98% (483) 495Trump Job Approve 2% (4) 98% (180) 184Trump Job Disapprove 2% (5) 98% (286) 291Trump Job Strongly Approve 2% (2) 98% (82) 84Trump Job Somewhat Approve 3% (3) 97% (97) 100Trump Job Somewhat Disapprove 1% (1) 99% (76) 77Trump Job Strongly Disapprove 2% (5) 98% (209) 214Favorable of Trump 3% (5) 97% (168) 173Unfavorable of Trump 2% (7) 98% (292) 298Very Favorable of Trump 2% (2) 98% (92) 94Somewhat Favorable of Trump 3% (3) 97% (77) 79Somewhat Unfavorable of Trump 4% (2) 96% (61) 64Very Unfavorable of Trump 2% (4) 98% (230) 235#1 Issue: Economy 2% (3) 98% (137) 140#1 Issue: Security 1% (0) 99% (76) 77#1 Issue: Health Care 2% (2) 98% (98) 100#1 Issue: Medicare / Social Security 1% (0) 99% (36) 37#1 Issue: Women’s Issues 1% (1) 99% (65) 66#1 Issue: Education 13% (4) 87% (25) 29#1 Issue: Energy — (0) 100% (25) 25#1 Issue: Other 3% (1) 97% (22) 222018 House Vote: Democrat 2% (4) 98% (211) 2152018 House Vote: Republican 1% (2) 99% (133) 1352018 House Vote: Someone else 14% (3) 86% (18) 212018 House Vote: Didnt Vote 2% (3) 98% (122) 1242016 Vote: Hillary Clinton 2% (4) 98% (188) 1912016 Vote: Donald Trump 2% (3) 98% (127) 1302016 Vote: Someone else 6% (2) 94% (42) 442016 Vote: Didnt Vote 2% (3) 98% (127) 130Voted in 2014: Yes 2% (7) 98% (294) 301Voted in 2014: No 2% (5) 98% (189) 194



45

Table HR2_6NET



Adults 2% (11) 98% (483) 4952012 Vote: Barack Obama 1% (2) 99% (219) 2212012 Vote: Mitt Romney 2% (1) 98% (85) 872012 Vote: Other 14% (2) 86% (16) 182012 Vote: Didn’t Vote 3% (5) 97% (163) 1684-Region: Northeast 3% (3) 97% (98) 1014-Region: Midwest 4% (4) 96% (90) 944-Region: South 1% (3) 99% (181) 1844-Region: West 2% (2) 98% (114) 116Watch TV: Every day 1% (4) 99% (262) 266Watch TV: Several times per week 2% (2) 98% (128) 131Watch TV: About once per week 2% (1) 98% (32) 33Watch TV: Several times per month — (0) 100% (23) 23Watch TV: About once per month 14% (2) 86% (12) 13Watch TV: Less often than once per month — (0) 100% (9) 9Watch TV: Never 13% (3) 87% (18) 21Watch Movies: Every day 1% (1) 99% (126) 127Watch Movies: Several times per week 3% (5) 97% (158) 163Watch Movies: About once per week 2% (2) 98% (78) 79Watch Movies: Several times per month — (0) 100% (57) 57Watch Movies: About once per month 5% (2) 95% (33) 35Watch Movies: Less often than once per month 7% (2) 93% (21) 22Watch Movies: Never — (0) 100% (11) 11Watch Sporting Events: Every day — (0) 100% (53) 53Watch Sporting Events: Several times per week 1% (1) 99% (84) 85Watch Sporting Events: About once per week 2% (1) 98% (65) 66Watch Sporting Events: Several times per month — (0) 100% (49) 49Watch Sporting Events: About once per month 1% (0) 99% (46) 46Watch Sporting Events: Less often than once per month 4% (3) 96% (69) 72Watch Sporting Events: Never 4% (5) 96% (119) 124


46




Adults 2% (11) 98% (483) 495Cable TV: Currently subscribe 2% (4) 98% (207) 211Cable TV: Subscribed in past 2% (5) 98% (195) 199Cable TV: Never subscribed 3% (2) 97% (82) 84Satellite TV: Currently subscribe 2% (2) 98% (113) 115Satellite TV: Subscribed in past 3% (4) 97% (142) 146Satellite TV: Never subscribed 2% (6) 98% (228) 233Streaming Services: Currently subscribe 2% (9) 98% (351) 360Streaming Services: Subscribed in past 4% (2) 96% (51) 53Streaming Services: Never subscribed 1% (1) 99% (81) 82Film: An avid fan 2% (6) 98% (231) 237Film: A casual fan 2% (5) 98% (227) 231Film: Not a fan 3% (1) 97% (26) 27Television: An avid fan 1% (3) 99% (275) 278Television: A casual fan 3% (6) 97% (187) 193Television: Not a fan 8% (2) 92% (22) 24Music: An avid fan 2% (6) 98% (278) 283Music: A casual fan 3% (6) 97% (195) 200Music: Not a fan — (0) 100% (11) 11Fashion: An avid fan 3% (2) 97% (72) 74Fashion: A casual fan 1% (3) 99% (231) 234Fashion: Not a fan 3% (6) 97% (181) 186HBO: Currently subscribe — (1) 100% (199) 200HBO: Share a password — (0) 100% (25) 25HBO: Subscribed in past 3% (4) 97% (127) 131HBO: Heard of, never subscribed 5% (6) 95% (127) 133HBO: Never heard of — (0) 100% (5) 5HBO Now: Currently subscribe — (0) 100% (100) 100HBO Now: Share a password — (0) 100% (26) 26HBO Now: Subscribed in past 3% (2) 97% (72) 75HBO Now: Heard of, never subscribed 4% (9) 96% (235) 244HBO Now: Never heard of — (0) 100% (51) 51



47

Table HR2_6NET



Adults 2% (11) 98% (483) 495HBO Go: Currently subscribe — (0) 100% (95) 95HBO Go: Share a password — (0) 100% (27) 27HBO Go: Subscribed in past 3% (2) 97% (67) 69HBO Go: Heard of, never subscribed 3% (8) 97% (241) 249HBO Go: Never heard of 2% (1) 98% (54) 55GoT Fan 2% (11) 98% (483) 495Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


48


Table HR3: Did you watch the ’Game ofThrones’ series nale on Sunday, May 19? Note that there will be potential spoilers for the show if you answerthat you watched it.

Demographic Yes, I watched all of itYes, I watched some of

it No, I didn’t watch it Total N




49

Table HR3




Adults 52% (257) 11% (57) 37% (181) 495Income: Under 50k 45% (99) 14% (31) 41% (91) 220Income: 50k-100k 52% (95) 13% (23) 35% (64) 181Income: 100k+ 68% (64) 4% (3) 29% (27) 94Ethnicity: White 53% (201) 10% (36) 37% (140) 377Ethnicity: Hispanic 37% (35) 24% (23) 39% (37) 96Ethnicity: Afr. Am. 50% (35) 15% (11) 35% (25) 71Ethnicity: Other 45% (21) 21% (10) 34% (16) 48Relig: Protestant 41% (32) 11% (9) 48% (37) 78Relig: Roman Catholic 54% (58) 13% (14) 33% (36) 108Relig: Ath./Agn./None 55% (89) 9% (15) 35% (57) 161Relig: Something Else 61% (51) 13% (11) 26% (21) 83Relig: Jewish 55% (7) 24% (3) 21% (2) 12Relig: Evangelical 39% (46) 13% (16) 48% (58) 120Relig: Non-Evang. Catholics 54% (70) 12% (15) 35% (45) 131Relig: All Christian 47% (117) 12% (31) 41% (103) 251Relig: All Non-Christian 57% (140) 11% (26) 32% (78) 244Community: Urban 46% (59) 13% (16) 41% (52) 126Community: Suburban 52% (127) 12% (29) 36% (87) 243Community: Rural 57% (72) 9% (12) 34% (43) 126Employ: Private Sector 64% (124) 9% (17) 27% (53) 194Employ: Government 42% (20) 19% (9) 39% (18) 47Employ: Self-Employed 54% (24) 13% (6) 34% (15) 45Employ: Homemaker 45% (16) 21% (7) 34% (12) 35Employ: Student 38% (11) 9% (2) 53% (15) 28Employ: Retired 49% (24) 4% (2) 47% (23) 50Employ: Unemployed 33% (18) 17% (9) 50% (27) 53Employ: Other 49% (21) 9% (4) 42% (18) 43Military HH: Yes 67% (53) 8% (7) 24% (19) 79Military HH: No 49% (204) 12% (50) 39% (162) 416


50





Adults 52% (257) 11% (57) 37% (181) 495RD/WT: Right Direction 53% (85) 10% (17) 37% (59) 160RD/WT: Wrong Track 52% (172) 12% (40) 36% (122) 334Trump Job Approve 56% (104) 11% (20) 33% (61) 184Trump Job Disapprove 52% (152) 10% (29) 38% (110) 291Trump Job Strongly Approve 59% (49) 11% (9) 30% (26) 84Trump Job Somewhat Approve 54% (54) 11% (11) 35% (35) 100Trump Job Somewhat Disapprove 45% (35) 11% (9) 44% (33) 77Trump Job Strongly Disapprove 55% (117) 10% (20) 36% (76) 214Favorable of Trump 51% (88) 10% (18) 39% (67) 173Unfavorable of Trump 55% (163) 10% (31) 35% (104) 298Very Favorable of Trump 51% (48) 12% (11) 37% (35) 94Somewhat Favorable of Trump 51% (40) 9% (7) 41% (32) 79Somewhat Unfavorable of Trump 50% (32) 18% (11) 32% (21) 64Very Unfavorable of Trump 56% (131) 8% (20) 36% (84) 235#1 Issue: Economy 49% (68) 12% (17) 39% (55) 140#1 Issue: Security 55% (42) 14% (11) 31% (23) 77#1 Issue: Health Care 65% (65) 5% (5) 30% (30) 100#1 Issue: Medicare / Social Security 39% (14) 10% (4) 51% (19) 37#1 Issue: Women’s Issues 53% (35) 7% (5) 40% (26) 66#1 Issue: Education 37% (10) 21% (6) 42% (12) 29#1 Issue: Energy 42% (11) 26% (7) 31% (8) 25#1 Issue: Other 53% (12) 12% (3) 35% (8) 222018 House Vote: Democrat 54% (116) 12% (26) 34% (73) 2152018 House Vote: Republican 56% (75) 10% (14) 34% (46) 1352018 House Vote: Someone else 60% (13) 24% (5) 16% (3) 212018 House Vote: Didnt Vote 43% (53) 9% (11) 48% (60) 1242016 Vote: Hillary Clinton 56% (107) 9% (17) 35% (68) 1912016 Vote: Donald Trump 57% (75) 13% (17) 30% (39) 1302016 Vote: Someone else 57% (25) 17% (8) 26% (11) 442016 Vote: Didnt Vote 39% (50) 12% (16) 49% (63) 130



51

Table HR3




Adults 52% (257) 11% (57) 37% (181) 495Voted in 2014: Yes 59% (177) 11% (33) 30% (91) 301Voted in 2014: No 41% (80) 12% (24) 46% (90) 1942012 Vote: Barack Obama 56% (125) 11% (25) 32% (72) 2212012 Vote: Mitt Romney 60% (52) 6% (5) 34% (30) 872012 Vote: Other 77% (14) 11% (2) 12% (2) 182012 Vote: Didn’t Vote 40% (67) 14% (24) 46% (78) 1684-Region: Northeast 49% (50) 12% (12) 39% (40) 1014-Region: Midwest 48% (45) 8% (7) 44% (41) 944-Region: South 54% (99) 14% (26) 31% (58) 1844-Region: West 54% (63) 9% (11) 36% (42) 116Watch TV: Every day 55% (145) 6% (15) 40% (106) 266Watch TV: Several times per week 50% (65) 14% (18) 36% (47) 131Watch TV: About once per week 62% (20) 24% (8) 14% (4) 33Watch TV: Several times per month 76% (17) 14% (3) 10% (2) 23Watch TV: About once per month 20% (3) 45% (6) 34% (5) 13Watch TV: Less often than once per month 26% (2) 13% (1) 61% (5) 9Watch TV: Never 17% (4) 26% (5) 56% (12) 21Watch Movies: Every day 46% (58) 10% (13) 44% (56) 127Watch Movies: Several times per week 55% (90) 7% (12) 37% (61) 163Watch Movies: About once per week 59% (47) 14% (11) 27% (22) 79Watch Movies: Several times per month 61% (35) 18% (10) 21% (12) 57Watch Movies: About once per month 36% (13) 21% (7) 42% (15) 35Watch Movies: Less often than once per month 62% (14) — (0) 38% (8) 22Watch Movies: Never 9% (1) 24% (3) 67% (7) 11


52





Adults 52% (257) 11% (57) 37% (181) 495Watch Sporting Events: Every day 55% (29) 9% (5) 36% (19) 53Watch Sporting Events: Several times per week 63% (54) 13% (11) 24% (20) 85Watch Sporting Events: About once per week 45% (30) 11% (7) 43% (29) 66Watch Sporting Events: Several times per month 53% (26) 17% (8) 31% (15) 49Watch Sporting Events: About once per month 55% (25) 10% (5) 35% (16) 46Watch Sporting Events: Less often than once per month 44% (32) 19% (14) 36% (26) 72Watch Sporting Events: Never 50% (62) 6% (7) 45% (56) 124Cable TV: Currently subscribe 54% (114) 12% (25) 34% (72) 211Cable TV: Subscribed in past 48% (96) 10% (20) 42% (83) 199Cable TV: Never subscribed 56% (47) 13% (11) 31% (26) 84Satellite TV: Currently subscribe 57% (66) 14% (16) 29% (34) 115Satellite TV: Subscribed in past 59% (86) 4% (6) 37% (55) 146Satellite TV: Never subscribed 45% (106) 15% (35) 40% (93) 233Streaming Services: Currently subscribe 53% (192) 8% (28) 39% (141) 360Streaming Services: Subscribed in past 44% (23) 27% (14) 29% (15) 53Streaming Services: Never subscribed 51% (42) 18% (15) 31% (25) 82Film: An avid fan 58% (138) 9% (22) 32% (77) 237Film: A casual fan 46% (107) 12% (29) 41% (95) 231Film: Not a fan 43% (11) 23% (6) 34% (9) 27Television: An avid fan 58% (160) 11% (31) 31% (87) 278Television: A casual fan 45% (87) 12% (22) 43% (83) 193Television: Not a fan 41% (10) 15% (4) 44% (11) 24Music: An avid fan 51% (143) 13% (36) 37% (104) 283Music: A casual fan 54% (109) 9% (19) 36% (73) 200Music: Not a fan 45% (5) 17% (2) 38% (4) 11Fashion: An avid fan 47% (35) 21% (16) 33% (24) 74Fashion: A casual fan 53% (124) 12% (27) 35% (83) 234Fashion: Not a fan 53% (98) 7% (14) 40% (74) 186



53

Table HR3




Adults 52% (257) 11% (57) 37% (181) 495HBO: Currently subscribe 71% (142) 10% (21) 19% (37) 200HBO: Share a password 66% (17) 14% (4) 20% (5) 25HBO: Subscribed in past 43% (57) 6% (8) 51% (66) 131HBO: Heard of, never subscribed 28% (38) 17% (23) 54% (72) 133HBO: Never heard of 66% (3) 34% (2) — (0) 5HBO Now: Currently subscribe 71% (71) 13% (13) 16% (16) 100HBO Now: Share a password 58% (15) 7% (2) 35% (9) 26HBO Now: Subscribed in past 56% (42) 13% (10) 31% (23) 75HBO Now: Heard of, never subscribed 45% (109) 7% (16) 49% (119) 244HBO Now: Never heard of 40% (20) 33% (17) 27% (14) 51HBO Go: Currently subscribe 71% (68) 10% (10) 19% (18) 95HBO Go: Share a password 83% (22) — (0) 17% (5) 27HBO Go: Subscribed in past 54% (37) 13% (9) 34% (23) 69HBO Go: Heard of, never subscribed 45% (112) 8% (20) 47% (117) 249HBO Go: Never heard of 33% (18) 33% (18) 34% (19) 55GoT Fan 52% (257) 11% (57) 37% (181) 495Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


54


Table HR4: And did you like the ’Game of Thrones’ series nale?

DemographicYes, I liked it a

lotYes, I liked it

someNo, I didn’treally like it

No, I didn’t likeit at all

Don’t know /No opinion Total N

Adults 26% (81) 37% (117) 24% (77) 10% (32) 2% (7) 314Gender: Male 28% (47) 35% (58) 21% (34) 13% (21) 3% (6) 165Gender: Female 23% (34) 40% (59) 29% (43) 8% (11) 1% (2) 149Age: 18-29 18% (12) 38% (26) 27% (19) 12% (8) 5% (3) 68Age: 30-44 27% (28) 40% (42) 20% (20) 10% (11) 3% (3) 104Age: 45-54 32% (22) 28% (19) 28% (20) 11% (7) 1% (1) 69Age: 55-64 24% (11) 44% (21) 19% (9) 13% (6) — (0) 47Age: 65+ 28% (7) 37% (9) 35% (9) — (0) — (0) 25Generation Z: 18-22 19% (5) 59% (16) 18% (5) 4% (1) — (0) 27Millennial: Age 23-38 20% (22) 37% (42) 26% (30) 12% (13) 6% (7) 114Generation X: Age 39-54 35% (35) 30% (30) 24% (24) 11% (11) 1% (1) 101Boomers: Age 55-73 26% (18) 42% (29) 24% (17) 9% (6) — (0) 70PID: Dem (no lean) 31% (37) 33% (40) 24% (28) 9% (11) 3% (3) 120PID: Ind (no lean) 24% (26) 43% (47) 19% (20) 10% (10) 4% (4) 108PID: Rep (no lean) 20% (17) 36% (30) 33% (28) 12% (10) — (0) 85PID/Gender: DemMen 31% (18) 32% (19) 20% (12) 12% (7) 5% (3) 59PID/Gender: DemWomen 32% (19) 34% (21) 27% (17) 7% (4) — (0) 61PID/Gender: Ind Men 28% (16) 41% (24) 12% (7) 14% (8) 5% (3) 58PID/Gender: Ind Women 20% (10) 46% (23) 27% (14) 4% (2) 3% (2) 50PID/Gender: Rep Men 26% (12) 31% (15) 33% (16) 11% (5) — (0) 48PID/Gender: Rep Women 12% (5) 42% (16) 32% (12) 13% (5) — (0) 38Ideo: Liberal (1-3) 29% (38) 38% (50) 22% (29) 7% (9) 4% (5) 130Ideo: Moderate (4) 32% (20) 35% (23) 24% (16) 9% (6) — (0) 65Ideo: Conservative (5-7) 14% (13) 38% (35) 31% (28) 14% (13) 2% (2) 91Educ: < College 28% (48) 36% (63) 21% (36) 11% (20) 4% (6) 173Educ: Bachelors degree 23% (22) 35% (33) 31% (29) 10% (10) 1% (1) 94Educ: Post-grad 23% (10) 47% (22) 25% (12) 5% (3) — (0) 46Income: Under 50k 31% (40) 33% (43) 22% (28) 12% (16) 2% (2) 129Income: 50k-100k 18% (21) 43% (50) 24% (28) 11% (13) 4% (5) 117Income: 100k+ 30% (20) 36% (24) 30% (20) 5% (3) — (0) 67



55

Table HR4



lotYes, I liked it




Adults 26% (81) 37% (117) 24% (77) 10% (32) 2% (7) 314Ethnicity: White 25% (60) 38% (90) 25% (59) 10% (24) 2% (4) 237Ethnicity: Hispanic 18% (10) 58% (34) 13% (8) 11% (6) — (0) 58Ethnicity: Afr. Am. 34% (16) 25% (12) 21% (10) 14% (7) 5% (2) 46Ethnicity: Other 17% (5) 50% (16) 25% (8) 6% (2) 2% (1) 31Relig: Protestant 14% (6) 39% (16) 28% (11) 19% (8) — (0) 41Relig: Roman Catholic 26% (19) 35% (25) 35% (25) 3% (2) 1% (1) 72Relig: Ath./Agn./None 20% (21) 40% (42) 22% (23) 14% (14) 4% (4) 104Relig: Something Else 40% (24) 34% (21) 18% (11) 8% (5) 1% (1) 62Relig: Jewish 12% (1) 69% (6) 19% (2) — (0) — (0) 9Relig: Evangelical 30% (19) 38% (24) 16% (10) 11% (7) 4% (3) 62Relig: Non-Evang. Catholics 19% (16) 36% (31) 38% (33) 7% (6) — (0) 86Relig: All Christian 24% (35) 37% (54) 29% (43) 9% (13) 2% (3) 147Relig: All Non-Christian 28% (46) 38% (63) 20% (34) 12% (19) 3% (5) 166Community: Urban 22% (17) 50% (37) 17% (13) 9% (7) 2% (2) 74Community: Suburban 25% (39) 30% (47) 33% (51) 9% (14) 3% (5) 156Community: Rural 30% (25) 40% (33) 15% (13) 14% (11) 1% (1) 83Employ: Private Sector 22% (31) 45% (64) 23% (33) 9% (13) 1% (1) 141Employ: Government 28% (8) 30% (9) 21% (6) 16% (4) 5% (2) 28Employ: Self-Employed 17% (5) 30% (9) 39% (12) 6% (2) 8% (2) 30Employ: Homemaker 44% (10) 28% (7) 26% (6) 2% (1) — (0) 23Employ: Student 11% (2) 46% (6) 22% (3) 20% (3) — (0) 13Employ: Retired 27% (7) 29% (8) 37% (10) 7% (2) — (0) 27Employ: Unemployed 44% (12) 29% (8) 7% (2) 13% (3) 7% (2) 27Employ: Other 24% (6) 32% (8) 22% (5) 19% (5) 3% (1) 25Military HH: Yes 21% (12) 32% (19) 27% (16) 19% (11) 1% (1) 60Military HH: No 27% (68) 39% (98) 24% (61) 8% (20) 3% (7) 254RD/WT: Right Direction 29% (29) 36% (36) 22% (22) 10% (10) 3% (3) 101RD/WT: Wrong Track 24% (52) 38% (81) 26% (54) 10% (21) 2% (4) 212Trump Job Approve 25% (31) 39% (48) 21% (26) 12% (15) 3% (3) 123Trump Job Disapprove 26% (48) 36% (64) 27% (49) 9% (17) 1% (2) 181


56




lotYes, I liked it




Adults 26% (81) 37% (117) 24% (77) 10% (32) 2% (7) 314Trump Job Strongly Approve 25% (15) 40% (23) 20% (12) 14% (8) — (0) 58Trump Job Somewhat Approve 25% (16) 38% (25) 22% (14) 10% (6) 5% (3) 65Trump Job Somewhat Disapprove 20% (9) 46% (20) 27% (12) 4% (2) 3% (2) 43Trump Job Strongly Disapprove 29% (39) 32% (44) 27% (38) 11% (15) 1% (1) 137Favorable of Trump 24% (26) 40% (43) 22% (24) 12% (13) 1% (1) 106Unfavorable of Trump 24% (47) 36% (70) 26% (51) 10% (19) 3% (6) 194Very Favorable of Trump 27% (16) 37% (22) 21% (12) 14% (8) 1% (1) 59Somewhat Favorable of Trump 21% (10) 44% (21) 24% (11) 10% (5) — (0) 47Somewhat Unfavorable of Trump 26% (11) 30% (13) 29% (12) 5% (2) 10% (4) 43Very Unfavorable of Trump 24% (36) 38% (57) 26% (39) 11% (17) 1% (2) 151#1 Issue: Economy 24% (21) 33% (28) 29% (24) 9% (7) 5% (5) 85#1 Issue: Security 17% (9) 43% (23) 27% (14) 13% (7) — (0) 53#1 Issue: Health Care 41% (28) 33% (23) 19% (13) 8% (5) — (0) 70#1 Issue: Medicare / Social Security 40% (7) 37% (7) 13% (2) 10% (2) — (0) 18#1 Issue: Women’s Issues 20% (8) 37% (15) 29% (12) 14% (5) — (0) 39#1 Issue: Education 6% (1) 52% (8) 20% (3) 11% (2) 12% (2) 16#1 Issue: Energy 3% (0) 47% (8) 36% (6) 10% (2) 4% (1) 17#1 Issue: Other 44% (6) 35% (5) 9% (1) 12% (2) — (0) 152018 House Vote: Democrat 30% (42) 37% (52) 24% (34) 10% (14) 1% (1) 1422018 House Vote: Republican 23% (20) 40% (36) 25% (22) 12% (11) — (0) 892018 House Vote: Someone else 9% (2) 33% (6) 47% (8) — (0) 11% (2) 182018 House Vote: Didnt Vote 26% (17) 36% (23) 19% (12) 11% (7) 7% (5) 652016 Vote: Hillary Clinton 33% (40) 32% (39) 25% (31) 10% (13) — (0) 1242016 Vote: Donald Trump 25% (22) 37% (34) 27% (25) 11% (10) — (0) 912016 Vote: Someone else 16% (5) 41% (13) 29% (9) 6% (2) 8% (3) 332016 Vote: Didnt Vote 19% (13) 46% (30) 17% (11) 11% (7) 7% (5) 66Voted in 2014: Yes 29% (61) 33% (68) 27% (57) 10% (21) 1% (3) 210Voted in 2014: No 19% (20) 47% (49) 18% (19) 11% (11) 4% (5) 104



57

Table HR4



lotYes, I liked it




Adults 26% (81) 37% (117) 24% (77) 10% (32) 2% (7) 3142012 Vote: Barack Obama 28% (41) 34% (51) 27% (41) 11% (16) — (1) 1502012 Vote: Mitt Romney 22% (13) 40% (23) 26% (15) 12% (7) — (0) 572012 Vote: Other 27% (4) 41% (7) 19% (3) — (0) 12% (2) 162012 Vote: Didn’t Vote 25% (22) 40% (37) 19% (18) 10% (9) 5% (5) 904-Region: Northeast 19% (12) 42% (26) 26% (16) 10% (6) 3% (2) 614-Region: Midwest 23% (12) 45% (23) 23% (12) 8% (4) 1% (1) 534-Region: South 28% (36) 30% (37) 26% (33) 12% (15) 4% (5) 1264-Region: West 29% (21) 42% (31) 21% (15) 9% (6) — (0) 74Watch TV: Every day 21% (34) 39% (63) 28% (44) 11% (18) 1% (1) 160Watch TV: Several times per week 36% (31) 32% (27) 21% (17) 10% (9) — (0) 84Watch TV: About once per week 31% (9) 37% (10) 18% (5) 9% (2) 5% (2) 28Watch TV: Several times per month 24% (5) 35% (7) 27% (5) 3% (1) 12% (2) 20Watch TV: About once per month — (0) 48% (4) 11% (1) 20% (2) 21% (2) 9Watch TV: Less often than once per month 33% (1) 38% (1) 18% (1) 11% (0) — (0) 3Watch TV: Never 16% (1) 48% (4) 29% (3) 6% (1) — (0) 9Watch Movies: Every day 32% (23) 24% (17) 27% (19) 13% (9) 4% (3) 71Watch Movies: Several times per week 30% (31) 38% (39) 21% (21) 11% (12) — (0) 102Watch Movies: About once per week 33% (19) 33% (19) 25% (14) 9% (5) — (0) 58Watch Movies: Several times per month 14% (6) 54% (25) 27% (12) 5% (2) — (0) 45Watch Movies: About once per month 4% (1) 39% (8) 37% (7) 11% (2) 9% (2) 20Watch Movies: Less often than once per month 10% (1) 48% (7) 12% (2) 13% (2) 17% (2) 14Watch Movies: Never — (0) 87% (3) 13% (0) — (0) — (0) 4Watch Sporting Events: Every day 30% (10) 20% (7) 29% (10) 19% (6) 2% (1) 34Watch Sporting Events: Several times per week 25% (16) 42% (27) 19% (12) 14% (9) 1% (1) 65Watch Sporting Events: About once per week 25% (10) 27% (10) 43% (16) — (0) 4% (2) 37Watch Sporting Events: Several times per month 22% (7) 51% (17) 14% (5) 13% (4) — (0) 34Watch Sporting Events: About once per month 34% (10) 42% (12) 22% (7) 2% (1) — (0) 30Watch Sporting Events: Less often than once per month 11% (5) 45% (21) 30% (14) 5% (2) 9% (4) 46Watch Sporting Events: Never 33% (23) 34% (23) 20% (13) 14% (9) — (0) 69


58




lotYes, I liked it




Adults 26% (81) 37% (117) 24% (77) 10% (32) 2% (7) 314Cable TV: Currently subscribe 26% (36) 36% (50) 27% (37) 10% (14) 2% (2) 139Cable TV: Subscribed in past 20% (23) 41% (48) 27% (31) 8% (10) 4% (5) 116Cable TV: Never subscribed 37% (22) 33% (20) 14% (8) 15% (9) — (0) 58Satellite TV: Currently subscribe 33% (27) 31% (25) 18% (15) 17% (14) 1% (1) 82Satellite TV: Subscribed in past 24% (22) 41% (37) 23% (21) 6% (6) 5% (5) 92Satellite TV: Never subscribed 23% (32) 39% (55) 29% (41) 9% (12) 1% (2) 140Streaming Services: Currently subscribe 23% (52) 38% (84) 26% (58) 12% (25) — (1) 219Streaming Services: Subscribed in past 33% (12) 32% (12) 15% (6) 6% (2) 13% (5) 37Streaming Services: Never subscribed 29% (17) 38% (21) 22% (13) 8% (5) 3% (2) 57Film: An avid fan 28% (45) 36% (58) 23% (37) 10% (16) 2% (3) 160Film: A casual fan 24% (32) 40% (54) 27% (36) 8% (11) 2% (2) 136Film: Not a fan 19% (3) 26% (5) 19% (3) 27% (5) 9% (2) 17Television: An avid fan 26% (50) 40% (76) 22% (43) 10% (20) 1% (2) 191Television: A casual fan 24% (26) 37% (41) 28% (30) 9% (10) 3% (3) 110Television: Not a fan 35% (5) 7% (1) 26% (4) 18% (2) 14% (2) 13Music: An avid fan 29% (52) 38% (68) 21% (38) 9% (16) 3% (5) 179Music: A casual fan 21% (27) 37% (47) 29% (38) 11% (14) 2% (2) 127Music: Not a fan 22% (1) 27% (2) 17% (1) 35% (2) — (0) 7Fashion: An avid fan 41% (21) 16% (8) 26% (13) 8% (4) 8% (4) 50Fashion: A casual fan 24% (37) 42% (63) 24% (37) 8% (12) 2% (2) 151Fashion: Not a fan 21% (23) 41% (46) 24% (26) 14% (16) 1% (1) 112HBO: Currently subscribe 31% (50) 35% (56) 23% (38) 12% (19) — (0) 163HBO: Share a password 18% (4) 45% (9) 35% (7) 2% (0) — (0) 20HBO: Subscribed in past 24% (16) 34% (22) 25% (16) 10% (7) 7% (4) 65HBO: Heard of, never subscribed 13% (8) 49% (29) 25% (15) 8% (5) 5% (3) 61HBO: Never heard of 63% (3) 10% (1) 9% (0) 18% (1) — (0) 5HBO Now: Currently subscribe 29% (24) 36% (30) 22% (18) 14% (11) — (0) 83HBO Now: Share a password 17% (3) 46% (8) 32% (5) 5% (1) — (0) 17HBO Now: Subscribed in past 21% (11) 26% (14) 24% (12) 19% (10) 10% (5) 52HBO Now: Heard of, never subscribed 27% (34) 38% (48) 28% (34) 7% (8) — (0) 125HBO Now: Never heard of 25% (9) 49% (18) 17% (6) 3% (1) 6% (2) 37



59

Table HR4



lotYes, I liked it




Adults 26% (81) 37% (117) 24% (77) 10% (32) 2% (7) 314HBO Go: Currently subscribe 30% (23) 36% (28) 25% (19) 10% (7) — (0) 77HBO Go: Share a password 28% (6) 47% (10) 22% (5) 4% (1) — (0) 22HBO Go: Subscribed in past 28% (13) 30% (14) 18% (8) 20% (9) 4% (2) 46HBO Go: Heard of, never subscribed 23% (31) 38% (50) 29% (38) 9% (12) 1% (1) 132HBO Go: Never heard of 22% (8) 43% (16) 16% (6) 7% (2) 13% (5) 36GoT Fan 26% (81) 37% (117) 24% (77) 10% (32) 2% (7) 314Not GoT Fan — (0) — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


60


Table HR5: Are you willing to answer questions about content from the latest episode? Note that there will be spoiler content.Demographic Yes No Total N

Adults 88% (275) 12% (39) 314Gender: Male 87% (144) 13% (21) 165Gender: Female 88% (131) 12% (18) 149Age: 18-29 88% (60) 12% (8) 68Age: 30-44 83% (86) 17% (18) 104Age: 45-54 92% (63) 8% (6) 69Age: 55-64 89% (42) 11% (5) 47Age: 65+ 93% (24) 7% (2) 25Generation Z: 18-22 94% (25) 6% (1) 27Millennial: Age 23-38 86% (98) 14% (16) 114Generation X: Age 39-54 86% (87) 14% (14) 101Boomers: Age 55-73 90% (63) 10% (7) 70PID: Dem (no lean) 85% (102) 15% (18) 120PID: Ind (no lean) 88% (95) 12% (13) 108PID: Rep (no lean) 92% (78) 8% (7) 85PID/Gender: DemMen 78% (46) 22% (13) 59PID/Gender: DemWomen 92% (56) 8% (5) 61PID/Gender: Ind Men 95% (56) 5% (3) 58PID/Gender: Ind Women 79% (39) 21% (11) 50PID/Gender: Rep Men 89% (42) 11% (5) 48PID/Gender: Rep Women 95% (36) 5% (2) 38Ideo: Liberal (1-3) 89% (116) 11% (14) 130Ideo: Moderate (4) 90% (58) 10% (7) 65Ideo: Conservative (5-7) 87% (79) 13% (12) 91Educ: < College 82% (141) 18% (32) 173Educ: Bachelors degree 94% (89) 6% (5) 94Educ: Post-grad 97% (45) 3% (1) 46Income: Under 50k 82% (105) 18% (24) 129Income: 50k-100k 89% (105) 11% (12) 117Income: 100k+ 96% (65) 4% (3) 67Ethnicity: White 89% (211) 11% (25) 237



61

Table HR5


Adults 88% (275) 12% (39) 314Ethnicity: Hispanic 91% (53) 9% (5) 58Ethnicity: Afr. Am. 73% (33) 27% (13) 46Ethnicity: Other 98% (31) 2% (1) 31Relig: Protestant 83% (34) 17% (7) 41Relig: Roman Catholic 97% (70) 3% (2) 72Relig: Ath./Agn./None 88% (92) 12% (12) 104Relig: Something Else 82% (50) 18% (11) 62Relig: Jewish 100% (9) — (0) 9Relig: Evangelical 80% (49) 20% (13) 62Relig: Non-Evang. Catholics 97% (83) 3% (2) 86Relig: All Christian 90% (133) 10% (15) 147Relig: All Non-Christian 86% (142) 14% (24) 166Community: Urban 86% (64) 14% (10) 74Community: Suburban 89% (139) 11% (17) 156Community: Rural 87% (72) 13% (11) 83Employ: Private Sector 94% (132) 6% (9) 141Employ: Government 78% (22) 22% (6) 28Employ: Self-Employed 87% (26) 13% (4) 30Employ: Homemaker 71% (16) 29% (7) 23Employ: Student 93% (12) 7% (1) 13Employ: Retired 92% (25) 8% (2) 27Employ: Unemployed 78% (21) 22% (6) 27Employ: Other 83% (20) 17% (4) 25Military HH: Yes 89% (53) 11% (7) 60Military HH: No 87% (222) 13% (32) 254RD/WT: Right Direction 89% (90) 11% (11) 101RD/WT: Wrong Track 87% (185) 13% (28) 212Trump Job Approve 89% (110) 11% (13) 123Trump Job Disapprove 90% (163) 10% (18) 181


62



Adults 88% (275) 12% (39) 314Trump Job Strongly Approve 95% (55) 5% (3) 58Trump Job Somewhat Approve 84% (55) 16% (10) 65Trump Job Somewhat Disapprove 87% (38) 13% (6) 43Trump Job Strongly Disapprove 91% (125) 9% (12) 137Favorable of Trump 90% (96) 10% (10) 106Unfavorable of Trump 90% (174) 10% (20) 194Very Favorable of Trump 91% (53) 9% (6) 59Somewhat Favorable of Trump 90% (42) 10% (5) 47Somewhat Unfavorable of Trump 81% (35) 19% (8) 43Very Unfavorable of Trump 92% (139) 8% (11) 151#1 Issue: Economy 91% (78) 9% (8) 85#1 Issue: Security 82% (43) 18% (10) 53#1 Issue: Health Care 89% (62) 11% (8) 70#1 Issue: Medicare / Social Security 90% (16) 10% (2) 18#1 Issue: Women’s Issues 94% (37) 6% (2) 39#1 Issue: Education 84% (14) 16% (3) 16#1 Issue: Energy 74% (13) 26% (4) 17#1 Issue: Other 84% (12) 16% (2) 152018 House Vote: Democrat 89% (127) 11% (15) 1422018 House Vote: Republican 92% (82) 8% (7) 892018 House Vote: Someone else 89% (16) 11% (2) 182018 House Vote: Didnt Vote 78% (50) 22% (14) 652016 Vote: Hillary Clinton 88% (108) 12% (15) 1242016 Vote: Donald Trump 90% (82) 10% (9) 912016 Vote: Someone else 89% (29) 11% (4) 332016 Vote: Didnt Vote 84% (55) 16% (11) 66Voted in 2014: Yes 88% (185) 12% (25) 210Voted in 2014: No 87% (90) 13% (14) 1042012 Vote: Barack Obama 88% (132) 12% (18) 1502012 Vote: Mitt Romney 92% (53) 8% (4) 572012 Vote: Other 88% (14) 12% (2) 162012 Vote: Didn’t Vote 84% (76) 16% (15) 90



63

Table HR5


Adults 88% (275) 12% (39) 3144-Region: Northeast 88% (54) 12% (7) 614-Region: Midwest 88% (46) 12% (6) 534-Region: South 85% (107) 15% (19) 1264-Region: West 92% (68) 8% (6) 74Watch TV: Every day 92% (147) 8% (13) 160Watch TV: Several times per week 89% (75) 11% (9) 84Watch TV: About once per week 75% (21) 25% (7) 28Watch TV: Several times per month 85% (17) 15% (3) 20Watch TV: About once per month 36% (3) 64% (6) 9Watch TV: Less often than once per month 100% (3) — (0) 3Watch TV: Never 94% (9) 6% (1) 9Watch Movies: Every day 87% (62) 13% (9) 71Watch Movies: Several times per week 90% (92) 10% (11) 102Watch Movies: About once per week 91% (53) 9% (5) 58Watch Movies: Several times per month 85% (39) 15% (7) 45Watch Movies: About once per month 79% (16) 21% (4) 20Watch Movies: Less often than once per month 83% (11) 17% (2) 14Watch Movies: Never 86% (3) 14% (1) 4Watch Sporting Events: Every day 86% (29) 14% (5) 34Watch Sporting Events: Several times per week 85% (55) 15% (10) 65Watch Sporting Events: About once per week 88% (33) 12% (5) 37Watch Sporting Events: Several times per month 96% (32) 4% (1) 34Watch Sporting Events: About once per month 90% (27) 10% (3) 30Watch Sporting Events: Less often than once per month 75% (34) 25% (11) 46Watch Sporting Events: Never 94% (65) 6% (4) 69Cable TV: Currently subscribe 89% (123) 11% (16) 139Cable TV: Subscribed in past 90% (105) 10% (12) 116Cable TV: Never subscribed 81% (47) 19% (11) 58Satellite TV: Currently subscribe 86% (70) 14% (12) 82Satellite TV: Subscribed in past 90% (82) 10% (9) 92Satellite TV: Never subscribed 87% (123) 13% (18) 140


64



Adults 88% (275) 12% (39) 314Streaming Services: Currently subscribe 94% (206) 6% (13) 219Streaming Services: Subscribed in past 61% (23) 39% (15) 37Streaming Services: Never subscribed 81% (46) 19% (11) 57Film: An avid fan 90% (144) 10% (17) 160Film: A casual fan 87% (118) 13% (18) 136Film: Not a fan 79% (14) 21% (4) 17Television: An avid fan 89% (170) 11% (20) 191Television: A casual fan 86% (94) 14% (16) 110Television: Not a fan 80% (11) 20% (3) 13Music: An avid fan 85% (153) 15% (26) 179Music: A casual fan 91% (116) 9% (11) 127Music: Not a fan 78% (5) 22% (1) 7Fashion: An avid fan 82% (41) 18% (9) 50Fashion: A casual fan 86% (130) 14% (22) 151Fashion: Not a fan 93% (104) 7% (8) 112HBO: Currently subscribe 92% (150) 8% (13) 163HBO: Share a password 90% (18) 10% (2) 20HBO: Subscribed in past 86% (56) 14% (9) 65HBO: Heard of, never subscribed 83% (50) 17% (10) 61HBO: Never heard of 16% (1) 84% (4) 5HBO Now: Currently subscribe 92% (77) 8% (7) 83HBO Now: Share a password 96% (16) 4% (1) 17HBO Now: Subscribed in past 85% (44) 15% (8) 52HBO Now: Heard of, never subscribed 94% (117) 6% (8) 125HBO Now: Never heard of 58% (21) 42% (16) 37HBO Go: Currently subscribe 95% (73) 5% (4) 77HBO Go: Share a password 100% (22) — (0) 22HBO Go: Subscribed in past 89% (41) 11% (5) 46HBO Go: Heard of, never subscribed 90% (118) 10% (14) 132HBO Go: Never heard of 57% (21) 43% (16) 36GoT Fan 88% (275) 12% (39) 314Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



65

Table HR6

Table HR6: Thinking about the ’Game of Thrones’ series nale, how would you rate it on a scale of 1 to 10, with 1 being ’very poor’ and 10 being ’verygood’?

Demographic1 – Verypoor 2 3 4 5 6 7 8 9

10 – Verygood

Don’tknow / noopinion Total N

Adults 4% (13) 3% (10) 7% (23) 8% (26) 14% (43) 9% (28) 16% (51) 17% (53) 6% (20) 15% (46) — (2) 314Gender: Male 6% (10) 2% (4) 7% (11) 10% (16) 9% (15) 9% (15) 15% (25) 19% (31) 8% (13) 15% (24) — (0) 165Gender: Female 2% (2) 4% (6) 8% (11) 7% (10) 19% (28) 9% (13) 18% (27) 15% (22) 4% (7) 14% (21) 1% (2) 149Age: 18-29 3% (2) 3% (2) 6% (4) 12% (8) 17% (12) 3% (2) 23% (16) 19% (13) 4% (3) 7% (5) 2% (2) 68Age: 30-44 6% (6) 5% (5) 7% (7) 6% (6) 10% (10) 13% (13) 10% (10) 19% (20) 9% (9) 16% (16) — (0) 104Age: 45-54 4% (3) 1% (1) 13% (9) 7% (5) 17% (12) 9% (6) 20% (14) 8% (6) 4% (3) 17% (12) — (0) 69Age: 55-64 4% (2) 5% (2) 2% (1) 4% (2) 20% (9) 9% (4) 17% (8) 19% (9) 5% (2) 15% (7) — (0) 47Age: 65+ — (0) — (0) 6% (2) 17% (4) — (0) 7% (2) 15% (4) 20% (5) 12% (3) 22% (6) — (0) 25Generation Z: 18-22 2% (1) — (0) — (0) 8% (2) 13% (3) 2% (1) 21% (5) 36% (10) 6% (1) 12% (3) — (0) 27Millennial: Age 23-38 4% (5) 5% (6) 9% (10) 9% (10) 13% (15) 8% (10) 15% (17) 16% (19) 7% (9) 11% (13) 1% (2) 114Generation X: Age 39-54 5% (5) 1% (1) 10% (10) 7% (8) 16% (16) 11% (12) 17% (18) 11% (11) 5% (5) 17% (17) — (0) 101Boomers: Age 55-73 3% (2) 3% (2) 4% (3) 9% (6) 13% (9) 9% (6) 16% (12) 18% (13) 6% (5) 18% (13) — (0) 70PID: Dem (no lean) 5% (6) 3% (3) 7% (9) 8% (10) 9% (11) 11% (13) 20% (24) 16% (20) 6% (8) 15% (18) — (0) 120PID: Ind (no lean) 3% (4) 4% (4) 8% (9) 7% (8) 15% (17) 7% (7) 16% (17) 21% (23) 5% (6) 12% (13) 1% (2) 108PID: Rep (no lean) 4% (3) 3% (2) 7% (6) 9% (8) 19% (16) 9% (7) 13% (11) 12% (10) 8% (7) 17% (15) — (0) 85PID/Gender: DemMen 7% (4) 2% (1) 5% (3) 10% (6) 6% (4) 8% (5) 19% (11) 19% (11) 7% (4) 16% (9) — (0) 59PID/Gender: DemWomen 3% (2) 3% (2) 9% (6) 6% (4) 11% (7) 14% (9) 20% (12) 14% (8) 6% (3) 13% (8) — (0) 61PID/Gender: Ind Men 6% (4) 5% (3) 7% (4) 9% (5) 9% (5) 8% (5) 15% (9) 23% (13) 9% (5) 11% (6) — (0) 58PID/Gender: Ind Women — (0) 3% (1) 10% (5) 5% (3) 23% (12) 5% (2) 17% (8) 19% (10) 1% (0) 14% (7) 3% (2) 50PID/Gender: Rep Men 6% (3) — (0) 10% (5) 9% (4) 13% (6) 11% (5) 10% (5) 14% (7) 9% (4) 18% (9) — (0) 48PID/Gender: Rep Women 2% (1) 6% (2) 3% (1) 8% (3) 26% (10) 6% (2) 15% (6) 10% (4) 7% (3) 17% (6) — (0) 38Ideo: Liberal (1-3) 4% (5) 3% (4) 6% (8) 8% (11) 7% (9) 11% (14) 19% (25) 18% (24) 6% (8) 17% (22) — (0) 130Ideo: Moderate (4) 6% (4) 4% (3) 7% (4) 5% (3) 17% (11) 8% (5) 16% (10) 17% (11) 8% (5) 13% (8) — (0) 65Ideo: Conservative (5-7) 4% (4) 3% (2) 9% (8) 10% (9) 20% (18) 10% (9) 13% (12) 11% (10) 6% (6) 13% (12) 2% (2) 91Educ: < College 6% (10) 3% (5) 6% (11) 6% (11) 18% (31) 5% (8) 17% (29) 17% (30) 4% (6) 17% (29) 1% (2) 173Educ: Bachelors degree 3% (3) 1% (1) 11% (10) 13% (13) 8% (8) 15% (14) 14% (13) 15% (14) 9% (8) 11% (10) — (0) 94Educ: Post-grad — (0) 6% (3) 5% (2) 4% (2) 9% (4) 12% (6) 20% (9) 18% (9) 12% (6) 12% (6) — (0) 46Income: Under 50k 5% (6) 5% (7) 4% (6) 5% (7) 18% (23) 7% (9) 12% (16) 18% (23) 6% (8) 18% (23) 1% (2) 129Income: 50k-100k 5% (6) 2% (3) 9% (10) 8% (10) 12% (14) 8% (10) 15% (17) 19% (22) 7% (8) 14% (16) — (0) 117Income: 100k+ 1% (1) — (0) 10% (7) 14% (9) 9% (6) 14% (10) 27% (18) 11% (7) 5% (3) 10% (6) — (0) 67Ethnicity: White 3% (8) 4% (9) 8% (19) 9% (20) 12% (30) 9% (21) 15% (36) 17% (41) 7% (16) 15% (35) 1% (2) 237Ethnicity: Hispanic 3% (2) 2% (1) 3% (2) — (0) 15% (9) 8% (5) 27% (16) 24% (14) 4% (3) 13% (8) — (0) 58Ethnicity: Afr. Am. 11% (5) — (0) 2% (1) 11% (5) 18% (8) 6% (3) 24% (11) 9% (4) 4% (2) 14% (7) — (0) 46Ethnicity: Other — (0) 2% (1) 8% (2) 2% (1) 17% (5) 12% (4) 15% (5) 25% (8) 7% (2) 12% (4) — (0) 31Relig: Protestant 11% (5) 4% (2) 5% (2) 10% (4) 12% (5) 1% (0) 21% (8) 17% (7) 9% (4) 10% (4) — (0) 41Relig: Roman Catholic — (0) 2% (2) 11% (8) 13% (9) 13% (9) 14% (10) 16% (12) 7% (5) 8% (6) 16% (11) — (0) 72Relig: Ath./Agn./None 6% (6) 4% (4) 8% (8) 9% (9) 10% (10) 13% (13) 18% (19) 23% (24) 4% (4) 5% (5) 1% (2) 104Relig: Something Else 4% (2) 4% (2) 3% (2) 2% (1) 19% (12) 5% (3) 15% (9) 22% (13) 7% (4) 19% (12) — (0) 62Relig: Jewish — (0) — (0) — (0) — (0) 10% (1) 25% (2) 45% (4) 8% (1) 12% (1) — (0) — (0) 9Relig: Evangelical 4% (3) — (0) 8% (5) 4% (2) 15% (9) 1% (1) 14% (8) 13% (8) 10% (6) 31% (19) — (0) 62Relig: Non-Evang. Catholics 2% (2) 4% (3) 9% (8) 15% (13) 14% (12) 13% (11) 18% (15) 9% (8) 6% (5) 11% (9) — (0) 86


66




10 – Verygood


Adults 4% (13) 3% (10) 7% (23) 8% (26) 14% (43) 9% (28) 16% (51) 17% (53) 6% (20) 15% (46) — (2) 314Relig: All Christian 3% (5) 2% (3) 9% (13) 10% (15) 14% (21) 8% (11) 16% (24) 11% (16) 8% (11) 19% (29) — (0) 147Relig: All Non-Christian 5% (8) 4% (6) 6% (10) 6% (11) 13% (22) 10% (16) 17% (28) 22% (37) 5% (9) 10% (17) 1% (2) 166Community: Urban 3% (3) 3% (3) 2% (2) 9% (6) 8% (6) 13% (9) 18% (14) 18% (13) 5% (3) 19% (14) 2% (2) 74Community: Suburban 5% (7) 3% (4) 10% (16) 10% (15) 16% (25) 9% (15) 15% (23) 16% (24) 7% (11) 10% (15) — (0) 156Community: Rural 4% (3) 3% (3) 6% (5) 5% (4) 15% (12) 5% (4) 18% (15) 18% (15) 7% (6) 20% (17) — (0) 83Employ: Private Sector 3% (5) 3% (4) 10% (14) 9% (13) 11% (16) 9% (12) 13% (19) 20% (28) 7% (10) 14% (20) — (0) 141Employ: Government 6% (2) 4% (1) 3% (1) 10% (3) 11% (3) 18% (5) 16% (4) 4% (1) 10% (3) 12% (4) 5% (2) 28Employ: Self-Employed 8% (2) 4% (1) 4% (1) 6% (2) 22% (7) 15% (5) 20% (6) 14% (4) 4% (1) 4% (1) — (0) 30Employ: Homemaker — (0) — (0) 10% (2) 2% (1) 6% (1) 3% (1) 29% (7) 28% (6) 2% (0) 19% (5) — (0) 23Employ: Student 12% (2) — (0) 5% (1) 17% (2) 19% (3) 5% (1) 38% (5) 4% (1) — (0) — (0) — (0) 13Employ: Retired 7% (2) — (0) 6% (2) 12% (3) 8% (2) 12% (3) 17% (4) 11% (3) 13% (3) 15% (4) — (0) 27Employ: Unemployed 3% (1) 11% (3) 3% (1) 1% (0) 15% (4) — (0) 13% (3) 26% (7) 3% (1) 27% (7) — (0) 27Employ: Other — (0) — (0) 5% (1) 7% (2) 32% (8) 6% (2) 12% (3) 12% (3) 5% (1) 21% (5) — (0) 25Military HH: Yes 6% (3) 6% (3) 4% (2) 13% (8) 16% (10) 5% (3) 15% (9) 23% (14) 6% (4) 6% (3) — (0) 60Military HH: No 4% (9) 2% (6) 8% (20) 7% (18) 13% (34) 10% (25) 17% (43) 15% (39) 7% (17) 17% (42) 1% (2) 254RD/WT: Right Direction 5% (5) 4% (4) 7% (7) 6% (6) 11% (11) 8% (9) 9% (10) 12% (12) 11% (11) 27% (27) — (0) 101RD/WT: Wrong Track 4% (8) 3% (6) 7% (15) 9% (19) 15% (32) 9% (19) 20% (42) 19% (41) 4% (9) 9% (19) 1% (2) 212Trump Job Approve 5% (6) 5% (6) 8% (9) 6% (7) 16% (20) 7% (9) 12% (15) 10% (12) 9% (11) 23% (29) — (0) 123Trump Job Disapprove 4% (7) 2% (4) 7% (13) 10% (19) 12% (21) 10% (19) 20% (36) 19% (35) 5% (9) 9% (17) 1% (2) 181Trump Job Strongly Approve 5% (3) 4% (2) 3% (2) 4% (2) 23% (13) 8% (5) 7% (4) 6% (3) 7% (4) 33% (19) — (0) 58Trump Job Somewhat Approve 5% (3) 6% (4) 12% (8) 7% (5) 10% (7) 6% (4) 16% (10) 13% (8) 10% (7) 14% (9) — (0) 65Trump Job Somewhat Disapprove 1% (1) — (0) 6% (3) 14% (6) 10% (4) 6% (3) 27% (12) 22% (10) 3% (1) 7% (3) 3% (2) 43Trump Job Strongly Disapprove 5% (6) 3% (4) 8% (11) 9% (13) 12% (16) 12% (16) 17% (24) 18% (25) 6% (8) 10% (14) — (0) 137Favorable of Trump 3% (3) 4% (4) 9% (9) 5% (5) 15% (16) 8% (9) 14% (15) 10% (11) 10% (11) 22% (23) — (0) 106Unfavorable of Trump 5% (9) 3% (5) 7% (13) 10% (20) 13% (24) 9% (17) 18% (34) 20% (39) 5% (9) 10% (20) 1% (2) 194Very Favorable of Trump 5% (3) 4% (2) 7% (4) 4% (2) 16% (9) 6% (4) 11% (6) 8% (5) 7% (4) 33% (19) — (0) 59Somewhat Favorable of Trump 2% (1) 4% (2) 11% (5) 7% (3) 14% (6) 10% (5) 18% (9) 12% (6) 14% (7) 8% (4) — (0) 47Somewhat Unfavorable of Trump 7% (3) 1% (1) 4% (2) 14% (6) 7% (3) 6% (3) 14% (6) 28% (12) 2% (1) 16% (7) — (0) 43Very Unfavorable of Trump 4% (6) 3% (5) 8% (12) 10% (14) 14% (21) 10% (15) 19% (28) 18% (27) 6% (9) 9% (13) 1% (2) 151#1 Issue: Economy 6% (5) 2% (2) 11% (9) 7% (6) 14% (12) 10% (8) 18% (16) 12% (11) 5% (4) 14% (12) 2% (2) 85#1 Issue: Security — (0) 5% (2) 6% (3) 13% (7) 20% (10) 8% (4) 8% (4) 15% (8) 5% (3) 20% (11) — (0) 53#1 Issue: Health Care — (0) 1% (1) 10% (7) 6% (4) 11% (7) 6% (4) 26% (18) 12% (8) 9% (7) 18% (13) — (0) 70#1 Issue: Medicare / Social Security 10% (2) — (0) — (0) 13% (2) 3% (1) 20% (4) 7% (1) 26% (5) 4% (1) 16% (3) — (0) 18#1 Issue: Women’s Issues 9% (3) 3% (1) 4% (2) 8% (3) 19% (8) 7% (3) 16% (6) 18% (7) 6% (2) 10% (4) — (0) 39#1 Issue: Education 7% (1) 11% (2) 4% (1) 4% (1) 9% (2) 16% (3) 7% (1) 32% (5) 7% (1) 3% (1) — (0) 16#1 Issue: Energy — (0) 7% (1) 7% (1) 5% (1) 8% (1) 3% (1) 18% (3) 47% (8) 4% (1) — (0) — (0) 17#1 Issue: Other 12% (2) — (0) — (0) 14% (2) 15% (2) 10% (1) 9% (1) 6% (1) 12% (2) 21% (3) — (0) 152018 House Vote: Democrat 3% (5) 3% (4) 8% (12) 8% (12) 12% (17) 11% (16) 18% (26) 17% (24) 6% (8) 14% (20) — (0) 1422018 House Vote: Republican 4% (3) 2% (1) 9% (8) 5% (5) 14% (12) 10% (9) 16% (14) 10% (9) 8% (7) 22% (20) — (0) 892018 House Vote: Someone else — (0) — (0) 12% (2) 15% (3) 27% (5) — (0) 14% (2) 24% (4) 3% (0) 6% (1) — (0) 182018 House Vote: Didnt Vote 7% (5) 7% (4) 2% (1) 10% (6) 15% (10) 4% (3) 14% (9) 25% (16) 6% (4) 8% (5) 2% (2) 65



67

Table HR6



10 – Verygood


Adults 4% (13) 3% (10) 7% (23) 8% (26) 14% (43) 9% (28) 16% (51) 17% (53) 6% (20) 15% (46) — (2) 3142016 Vote: Hillary Clinton 5% (6) 2% (2) 9% (11) 9% (11) 9% (12) 12% (15) 19% (24) 11% (14) 6% (7) 18% (22) — (0) 1242016 Vote: Donald Trump 4% (3) — (0) 8% (7) 8% (8) 13% (12) 12% (11) 11% (10) 12% (11) 12% (11) 20% (19) — (0) 912016 Vote: Someone else — (0) 6% (2) 11% (4) 9% (3) 21% (7) 3% (1) 20% (6) 24% (8) 1% (0) 5% (2) — (0) 332016 Vote: Didnt Vote 4% (3) 7% (5) 2% (2) 6% (4) 20% (13) 2% (2) 17% (11) 31% (20) 2% (1) 6% (4) 2% (2) 66Voted in 2014: Yes 4% (8) 2% (4) 9% (19) 8% (17) 13% (27) 10% (21) 16% (33) 13% (28) 8% (17) 18% (38) — (0) 210Voted in 2014: No 5% (5) 5% (5) 4% (4) 9% (9) 16% (16) 7% (7) 18% (19) 24% (25) 3% (3) 8% (8) 1% (2) 1042012 Vote: Barack Obama 4% (5) 4% (5) 8% (12) 10% (15) 14% (21) 10% (15) 15% (23) 14% (21) 7% (10) 15% (22) — (0) 1502012 Vote: Mitt Romney 6% (3) — (0) 11% (6) 5% (3) 10% (6) 17% (10) 11% (7) 12% (7) 8% (5) 18% (11) — (0) 572012 Vote: Other — (0) — (0) — (0) 4% (1) 16% (2) 4% (1) 19% (3) 21% (3) 12% (2) 24% (4) — (0) 162012 Vote: Didn’t Vote 4% (4) 5% (4) 5% (5) 8% (7) 16% (15) 3% (3) 21% (19) 23% (21) 3% (3) 10% (9) 2% (2) 904-Region: Northeast 2% (1) 3% (2) 9% (6) 3% (2) 16% (10) 10% (6) 25% (15) 23% (14) 5% (3) 5% (3) — (0) 614-Region: Midwest 4% (2) 3% (2) 5% (3) 6% (3) 14% (7) 5% (3) 14% (7) 21% (11) 14% (7) 15% (8) — (0) 534-Region: South 5% (7) 3% (4) 9% (11) 12% (16) 16% (21) 9% (11) 9% (11) 11% (14) 5% (6) 19% (24) 1% (2) 1264-Region: West 5% (3) 3% (2) 4% (3) 7% (5) 8% (6) 12% (9) 24% (18) 18% (13) 5% (4) 14% (10) — (0) 74Watch TV: Every day 4% (6) 4% (6) 7% (12) 10% (16) 11% (18) 10% (17) 16% (26) 15% (24) 6% (9) 17% (27) — (0) 160Watch TV: Several times per week 3% (3) 2% (2) 9% (7) 5% (4) 22% (18) 9% (7) 15% (13) 15% (12) 8% (7) 12% (10) — (0) 84Watch TV: About once per week 6% (2) 5% (1) 3% (1) 3% (1) 5% (1) 8% (2) 28% (8) 18% (5) 5% (1) 14% (4) 5% (2) 28Watch TV: Several times per month 12% (2) — (0) — (0) 13% (3) 10% (2) 9% (2) 16% (3) 31% (6) 10% (2) — (0) — (0) 20Watch TV: About once per month — (0) — (0) — (0) 11% (1) 20% (2) — (0) 6% (0) 64% (6) — (0) — (0) — (0) 9Watch TV: Less often than once per month — (0) — (0) 18% (1) 11% (0) 33% (1) — (0) 38% (1) — (0) — (0) — (0) — (0) 3Watch TV: Never — (0) — (0) 29% (3) 7% (1) — (0) — (0) — (0) — (0) 8% (1) 56% (5) — (0) 9Watch Movies: Every day 6% (4) 1% (1) 4% (3) 8% (6) 18% (13) 5% (3) 12% (8) 19% (13) 4% (3) 21% (15) 2% (2) 71Watch Movies: Several times per week 4% (4) 5% (5) 9% (10) 6% (7) 11% (11) 11% (11) 23% (24) 14% (14) 5% (5) 12% (12) — (0) 102Watch Movies: About once per week 2% (1) 4% (2) 8% (5) 4% (2) 11% (6) 11% (7) 15% (9) 16% (9) 13% (8) 15% (9) — (0) 58Watch Movies: Several times per month 2% (1) — (0) 2% (1) 13% (6) 18% (8) 7% (3) 16% (7) 31% (14) 9% (4) 3% (1) — (0) 45Watch Movies: About once per month — (0) 6% (1) 21% (4) 12% (2) 12% (2) — (0) 6% (1) 12% (2) — (0) 31% (6) — (0) 20Watch Movies: Less often than once per month 17% (2) — (0) 3% (0) 19% (3) 22% (3) 10% (1) 18% (2) — (0) — (0) 10% (1) — (0) 14Watch Movies: Never — (0) — (0) — (0) — (0) — (0) 66% (2) — (0) — (0) 20% (1) 14% (1) — (0) 4Watch Sporting Events: Every day 5% (2) — (0) 9% (3) 14% (5) 20% (7) 7% (2) 8% (3) 9% (3) 8% (3) 18% (6) — (0) 34Watch Sporting Events: Several times per week 5% (3) 5% (3) 7% (5) 9% (6) 8% (5) 11% (7) 18% (11) 14% (9) 8% (5) 15% (9) — (0) 65Watch Sporting Events: About once per week — (0) 2% (1) 6% (2) 9% (3) 14% (5) 16% (6) 19% (7) 11% (4) 4% (2) 13% (5) 4% (2) 37Watch Sporting Events: Several times per month 5% (2) — (0) 6% (2) 9% (3) 4% (1) 8% (3) 15% (5) 18% (6) 11% (4) 23% (8) — (0) 34Watch Sporting Events: About once per month — (0) 2% (1) — (0) 5% (1) 17% (5) 6% (2) 14% (4) 29% (9) 4% (1) 23% (7) — (0) 30Watch Sporting Events: Less often than once per month 9% (4) — (0) 10% (5) 4% (2) 27% (12) 7% (3) 13% (6) 25% (12) 5% (2) — (0) — (0) 46Watch Sporting Events: Never 2% (2) 7% (5) 9% (6) 7% (5) 10% (7) 7% (5) 22% (15) 15% (10) 5% (3) 15% (11) — (0) 69Cable TV: Currently subscribe 2% (3) 1% (2) 7% (9) 11% (15) 15% (21) 9% (12) 18% (25) 13% (19) 6% (8) 17% (23) 1% (2) 139Cable TV: Subscribed in past 7% (8) 3% (4) 6% (7) 8% (10) 12% (14) 10% (12) 16% (18) 18% (21) 8% (9) 11% (13) — (0) 116Cable TV: Never subscribed 3% (2) 7% (4) 11% (6) 2% (1) 14% (8) 7% (4) 13% (8) 23% (13) 4% (2) 16% (10) — (0) 58Satellite TV: Currently subscribe 7% (5) 1% (1) 6% (5) 7% (5) 13% (10) 8% (7) 14% (12) 14% (12) 10% (8) 20% (16) — (0) 82Satellite TV: Subscribed in past 5% (5) 3% (3) 7% (7) 10% (10) 10% (9) 6% (5) 20% (18) 19% (17) 7% (7) 12% (11) — (0) 92Satellite TV: Never subscribed 2% (3) 4% (6) 8% (11) 8% (11) 17% (23) 11% (16) 15% (21) 17% (24) 4% (6) 13% (18) 1% (2) 140Streaming Services: Currently subscribe 5% (10) 2% (5) 8% (17) 10% (21) 16% (34) 9% (20) 19% (42) 17% (37) 6% (14) 9% (19) — (0) 219Streaming Services: Subscribed in past 6% (2) 5% (2) 2% (1) 7% (3) 5% (2) 13% (5) 4% (2) 9% (3) — (0) 49% (18) — (0) 37Streaming Services: Never subscribed — (0) 5% (3) 8% (5) 4% (2) 12% (7) 6% (4) 14% (8) 23% (13) 11% (6) 14% (8) 3% (2) 57


68




10 – Verygood


Adults 4% (13) 3% (10) 7% (23) 8% (26) 14% (43) 9% (28) 16% (51) 17% (53) 6% (20) 15% (46) — (2) 314Film: An avid fan 4% (6) 2% (3) 6% (9) 8% (13) 13% (21) 9% (14) 17% (28) 21% (33) 6% (10) 14% (23) — (0) 160Film: A casual fan 5% (6) 3% (4) 9% (12) 9% (12) 15% (20) 10% (14) 16% (22) 14% (20) 5% (7) 14% (20) — (0) 136Film: Not a fan 3% (1) 14% (2) 6% (1) 6% (1) 10% (2) 3% (0) 11% (2) — (0) 20% (4) 18% (3) 9% (2) 17Television: An avid fan 4% (8) 2% (3) 8% (15) 7% (14) 14% (26) 8% (14) 14% (27) 18% (35) 7% (13) 18% (34) 1% (2) 191Television: A casual fan 4% (5) 4% (4) 7% (8) 10% (11) 15% (17) 12% (14) 18% (20) 13% (14) 6% (7) 11% (12) — (0) 110Television: Not a fan — (0) 18% (2) 4% (1) 4% (1) 6% (1) — (0) 35% (5) 33% (4) — (0) — (0) — (0) 13Music: An avid fan 4% (8) 1% (2) 6% (11) 9% (17) 13% (23) 7% (13) 13% (23) 22% (39) 7% (13) 16% (30) 1% (2) 179Music: A casual fan 4% (5) 4% (6) 9% (11) 6% (8) 16% (20) 10% (13) 22% (29) 11% (14) 5% (6) 13% (16) — (0) 127Music: Not a fan — (0) 35% (2) 9% (1) 8% (1) — (0) 27% (2) — (0) — (0) 22% (1) — (0) — (0) 7Fashion: An avid fan 4% (2) — (0) 7% (4) 8% (4) 19% (10) 2% (1) 5% (3) 16% (8) 8% (4) 28% (14) 3% (2) 50Fashion: A casual fan 3% (4) 2% (3) 8% (12) 8% (12) 12% (18) 9% (13) 22% (33) 17% (26) 4% (6) 16% (24) — (0) 151Fashion: Not a fan 6% (7) 6% (6) 7% (8) 8% (9) 14% (16) 12% (14) 14% (15) 17% (19) 9% (10) 6% (7) — (0) 112HBO: Currently subscribe 3% (5) 3% (5) 6% (9) 8% (13) 15% (24) 9% (15) 18% (29) 16% (26) 8% (14) 14% (23) — (0) 163HBO: Share a password — (0) — (0) 7% (2) 13% (3) 12% (2) — (0) 32% (7) 14% (3) 12% (3) 9% (2) — (0) 20HBO: Subscribed in past 11% (7) 1% (0) 11% (7) 7% (5) 14% (9) 7% (5) 12% (8) 22% (15) 3% (2) 12% (8) — (0) 65HBO: Heard of, never subscribed 2% (1) 6% (4) 8% (5) 8% (5) 13% (8) 10% (6) 13% (8) 16% (9) 3% (2) 18% (11) 2% (2) 61HBO: Never heard of — (0) 11% (1) — (0) 7% (0) — (0) 43% (2) — (0) — (0) — (0) 38% (2) — (0) 5HBO Now: Currently subscribe 4% (3) 3% (2) 8% (7) 11% (9) 21% (18) 8% (6) 12% (10) 11% (9) 8% (6) 14% (12) — (0) 83HBO Now: Share a password — (0) — (0) 22% (4) 8% (1) 7% (1) — (0) 33% (6) 7% (1) 4% (1) 19% (3) — (0) 17HBO Now: Subscribed in past 13% (7) 7% (3) 9% (5) 6% (3) 12% (6) 5% (3) 11% (6) 21% (11) 11% (6) 4% (2) — (0) 52HBO Now: Heard of, never subscribed 2% (3) 2% (3) 4% (5) 9% (12) 13% (16) 11% (14) 20% (24) 20% (25) 6% (7) 13% (17) — (0) 125HBO Now: Never heard of — (0) 3% (1) 6% (2) 2% (1) 6% (2) 14% (5) 15% (6) 18% (7) — (0) 32% (12) 4% (2) 37HBO Go: Currently subscribe 1% (1) 1% (1) 6% (5) 10% (8) 18% (14) 8% (6) 16% (13) 14% (11) 11% (8) 14% (11) — (0) 77HBO Go: Share a password — (0) — (0) 6% (1) 8% (2) 15% (3) 6% (1) 47% (10) 8% (2) — (0) 9% (2) — (0) 22HBO Go: Subscribed in past 11% (5) 7% (3) 10% (4) 7% (3) 8% (4) 8% (4) 6% (3) 23% (10) 12% (5) 8% (4) — (0) 46HBO Go: Heard of, never subscribed 3% (4) 4% (5) 8% (10) 9% (12) 14% (18) 9% (12) 17% (23) 18% (24) 5% (6) 13% (17) — (0) 132HBO Go: Never heard of 6% (2) 2% (1) 6% (2) 2% (1) 13% (5) 11% (4) 8% (3) 16% (6) — (0) 31% (11) 4% (2) 36GoT Fan 4% (13) 3% (10) 7% (23) 8% (26) 14% (43) 9% (28) 16% (51) 17% (53) 6% (20) 15% (46) — (2) 314Not GoT Fan — (0) — (0) — (0) — (0) — (0) — (0) — (0) — (0) — (0) — (0) — (0) 0

Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



69

Table HR7_1

Table HR7_1: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?Daenerys Targaryen’s death

Demographic A major reason Aminor reason Not a reason at allDon’t know / No

opinion Total N

Adults 31% (32) 26% (27) 41% (42) 2% (2) 104Gender: Male 28% (15) 24% (13) 44% (23) 4% (2) 53Gender: Female 34% (17) 28% (14) 38% (19) — (0) 51Age: 18-29 46% (12) 19% (5) 34% (9) — (0) 26Age: 30-44 20% (6) 37% (11) 39% (12) 4% (1) 30Age: 45-54 25% (6) 20% (5) 51% (13) 4% (1) 26Age: 55-64 43% (6) 34% (5) 23% (3) — (0) 13Age: 65+ 19% (2) 19% (2) 62% (6) — (0) 9Generation Z: 18-22 32% (2) 20% (1) 48% (3) — (0) 6Millennial: Age 23-38 37% (16) 26% (11) 35% (15) 3% (1) 42Generation X: Age 39-54 21% (7) 27% (9) 49% (16) 3% (1) 33Boomers: Age 55-73 30% (6) 29% (6) 41% (9) — (0) 21PID: Dem (no lean) 38% (14) 28% (10) 34% (12) — (0) 37PID: Ind (no lean) 41% (13) 21% (6) 32% (10) 6% (2) 31PID: Rep (no lean) 14% (5) 30% (11) 56% (20) — (0) 36PID/Gender: DemMen 51% (9) 28% (5) 22% (4) — (0) 17PID/Gender: DemWomen 28% (5) 28% (5) 44% (9) — (0) 19PID/Gender: Ind Men 39% (6) 19% (3) 28% (4) 13% (2) 15PID/Gender: Ind Women 42% (7) 22% (3) 36% (6) — (0) 16PID/Gender: Rep Men — (0) 25% (5) 75% (15) — (0) 20PID/Gender: Rep Women 33% (5) 35% (6) 32% (5) — (0) 16Ideo: Liberal (1-3) 29% (10) 25% (9) 46% (16) — (0) 35Ideo: Moderate (4) 27% (5) 24% (5) 43% (9) 5% (1) 20Ideo: Conservative (5-7) 31% (13) 29% (12) 40% (16) — (0) 41Educ: < College 41% (22) 23% (12) 34% (18) 2% (1) 53Educ: Bachelors degree 20% (7) 21% (8) 57% (21) 3% (1) 37Educ: Post-grad 21% (3) 54% (8) 25% (4) — (0) 14


70

Morning ConsultTable HR7_1



opinion Total N

Adults 31% (32) 26% (27) 41% (42) 2% (2) 104Income: Under 50k 42% (18) 27% (11) 31% (13) — (0) 42Income: 50k-100k 28% (11) 23% (9) 44% (18) 5% (2) 40Income: 100k+ 15% (3) 31% (7) 54% (12) — (0) 22Ethnicity: White 26% (21) 27% (22) 47% (37) — (0) 80Ethnicity: Hispanic 63% (9) 24% (3) 13% (2) — (0) 14Ethnicity: Afr. Am. 50% (7) 16% (2) 20% (3) 14% (2) 14Ethnicity: Other 44% (4) 33% (3) 23% (2) — (0) 10Relig: Protestant 22% (4) 19% (3) 60% (10) — (0) 17Relig: Roman Catholic 33% (9) 30% (8) 37% (10) — (0) 26Relig: Ath./Agn./None 40% (14) 23% (8) 34% (12) 3% (1) 35Relig: Something Else 26% (4) 19% (3) 48% (8) 7% (1) 16Relig: Jewish 52% (1) — (0) 48% (1) — (0) 2Relig: Evangelical 13% (2) 44% (7) 43% (7) — (0) 16Relig: Non-Evang. Catholics 32% (12) 24% (9) 43% (16) — (0) 36Relig: All Christian 26% (14) 30% (16) 43% (23) — (0) 53Relig: All Non-Christian 35% (18) 22% (11) 39% (20) 4% (2) 51Community: Urban 41% (8) 23% (4) 37% (7) — (0) 19Community: Suburban 26% (16) 26% (16) 45% (28) 3% (2) 61Community: Rural 36% (8) 31% (7) 33% (8) — (0) 23Employ: Private Sector 22% (10) 31% (14) 44% (19) 2% (1) 44Employ: Government 67% (7) 7% (1) 25% (2) — (0) 10Employ: Self-Employed 39% (5) 29% (4) 25% (3) 7% (1) 13Employ: Homemaker — (0) 73% (5) 27% (2) — (0) 6Employ: Student 31% (1) 26% (1) 42% (2) — (0) 5Employ: Retired 38% (4) 5% (0) 58% (6) — (0) 11Employ: Unemployed 44% (2) 7% (0) 49% (3) — (0) 5Employ: Other 29% (3) 24% (2) 48% (5) — (0) 10Military HH: Yes 40% (11) 19% (5) 37% (10) 4% (1) 27Military HH: No 28% (21) 29% (22) 42% (32) 1% (1) 77



71

Table HR7_1



opinion Total N

Adults 31% (32) 26% (27) 41% (42) 2% (2) 104RD/WT: Right Direction 20% (6) 32% (10) 48% (15) — (0) 32RD/WT: Wrong Track 36% (26) 24% (17) 38% (27) 3% (2) 72Trump Job Approve 25% (10) 27% (11) 48% (19) — (0) 39Trump Job Disapprove 35% (22) 26% (16) 36% (23) 3% (2) 63Trump Job Strongly Approve 18% (4) 33% (6) 49% (10) — (0) 19Trump Job Somewhat Approve 31% (6) 21% (4) 48% (9) — (0) 20Trump Job Somewhat Disapprove 12% (1) 38% (5) 50% (6) — (0) 12Trump Job Strongly Disapprove 40% (21) 23% (12) 33% (17) 4% (2) 51Favorable of Trump 24% (9) 27% (10) 49% (18) — (0) 36Unfavorable of Trump 35% (23) 26% (17) 36% (24) 3% (2) 66Very Favorable of Trump 18% (4) 32% (6) 50% (10) — (0) 20Somewhat Favorable of Trump 32% (5) 20% (3) 48% (8) — (0) 16Somewhat Unfavorable of Trump 4% (1) 52% (7) 44% (6) — (0) 13Very Unfavorable of Trump 43% (23) 20% (10) 34% (18) 4% (2) 54#1 Issue: Economy 42% (13) 22% (7) 36% (11) — (0) 30#1 Issue: Security 23% (5) 22% (4) 55% (11) — (0) 20#1 Issue: Health Care 17% (3) 39% (7) 38% (6) 6% (1) 17#1 Issue: Medicare / Social Security 85% (4) — (0) 15% (1) — (0) 4#1 Issue: Women’s Issues 20% (3) 16% (3) 64% (10) — (0) 16#1 Issue: Education 34% (2) 14% (1) 31% (2) 21% (1) 5#1 Issue: Energy 30% (2) 49% (4) 21% (2) — (0) 8#1 Issue: Other 24% (1) 76% (2) — (0) — (0) 32018 House Vote: Democrat 32% (14) 26% (11) 39% (17) 2% (1) 442018 House Vote: Republican 19% (6) 32% (10) 49% (15) — (0) 312018 House Vote: Someone else 45% (4) 31% (3) 25% (2) — (0) 82018 House Vote: Didnt Vote 41% (8) 16% (3) 38% (8) 5% (1) 202016 Vote: Hillary Clinton 37% (16) 16% (7) 44% (19) 3% (1) 422016 Vote: Donald Trump 19% (6) 32% (10) 49% (16) — (0) 322016 Vote: Someone else 38% (4) 47% (5) 16% (2) — (0) 102016 Vote: Didnt Vote 34% (6) 29% (5) 33% (6) 5% (1) 19


72




opinion Total N

Adults 31% (32) 26% (27) 41% (42) 2% (2) 104Voted in 2014: Yes 28% (21) 28% (21) 43% (31) 1% (1) 73Voted in 2014: No 37% (11) 22% (7) 37% (11) 3% (1) 302012 Vote: Barack Obama 33% (18) 26% (14) 37% (20) 4% (2) 552012 Vote: Mitt Romney 12% (2) 34% (7) 54% (11) — (0) 202012 Vote: Other 19% (1) 81% (2) — (0) — (0) 32012 Vote: Didn’t Vote 42% (11) 14% (4) 44% (11) — (0) 264-Region: Northeast 27% (5) 27% (5) 46% (9) — (0) 204-Region: Midwest 25% (4) 36% (5) 40% (6) — (0) 154-Region: South 27% (13) 28% (13) 41% (19) 4% (2) 474-Region: West 47% (10) 16% (3) 37% (8) — (0) 22Watch TV: Every day 36% (22) 20% (12) 42% (25) 2% (1) 60Watch TV: Several times per week 35% (9) 26% (6) 39% (10) — (0) 25Watch TV: About once per week — (0) 37% (2) 48% (3) 15% (1) 6Watch TV: Several times per month 9% (1) 37% (2) 54% (3) — (0) 6Watch TV: About once per month 34% (1) 66% (2) — (0) — (0) 3Watch TV: Less often than once per month — (0) 100% (1) — (0) — (0) 1Watch TV: Never — (0) 51% (2) 49% (2) — (0) 3Watch Movies: Every day 36% (10) 17% (4) 47% (13) — (0) 27Watch Movies: Several times per week 42% (13) 22% (7) 36% (11) — (0) 30Watch Movies: About once per week 35% (7) 26% (5) 39% (7) — (0) 19Watch Movies: Several times per month — (0) 28% (4) 57% (8) 15% (2) 14Watch Movies: About once per month 23% (2) 47% (5) 30% (3) — (0) 10Watch Movies: Less often than once per month 16% (1) 84% (3) — (0) — (0) 3Watch Movies: Never — (0) — (0) 100% (0) — (0) 0



73

Table HR7_1



opinion Total N

Adults 31% (32) 26% (27) 41% (42) 2% (2) 104Watch Sporting Events: Every day 42% (6) 25% (4) 33% (5) — (0) 15Watch Sporting Events: Several times per week 24% (5) 16% (3) 60% (12) — (0) 20Watch Sporting Events: About once per week 36% (5) 29% (4) 36% (5) — (0) 15Watch Sporting Events: Several times per month 42% (4) 22% (2) 36% (3) — (0) 9Watch Sporting Events: About once per month 23% (2) 46% (3) 17% (1) 14% (1) 7Watch Sporting Events: Less often than once per month 25% (4) 12% (2) 56% (9) 7% (1) 16Watch Sporting Events: Never 28% (6) 42% (9) 30% (7) — (0) 22Cable TV: Currently subscribe 34% (16) 21% (10) 41% (19) 4% (2) 47Cable TV: Subscribed in past 26% (10) 32% (13) 42% (17) — (0) 40Cable TV: Never subscribed 33% (6) 28% (5) 38% (6) — (0) 17Satellite TV: Currently subscribe 41% (11) 29% (8) 31% (8) — (0) 27Satellite TV: Subscribed in past 18% (5) 19% (5) 59% (16) 3% (1) 27Satellite TV: Never subscribed 32% (16) 29% (14) 37% (18) 2% (1) 50Streaming Services: Currently subscribe 30% (24) 24% (19) 45% (35) 1% (1) 79Streaming Services: Subscribed in past 30% (2) 38% (3) 20% (1) 13% (1) 7Streaming Services: Never subscribed 34% (6) 34% (6) 32% (6) — (0) 17Film: An avid fan 38% (19) 22% (11) 41% (21) — (0) 51Film: A casual fan 21% (10) 29% (13) 46% (21) 4% (2) 45Film: Not a fan 40% (3) 46% (3) 14% (1) — (0) 7Television: An avid fan 38% (23) 22% (13) 39% (24) 2% (1) 61Television: A casual fan 16% (6) 32% (12) 50% (19) 2% (1) 38Television: Not a fan 57% (3) 43% (2) — (0) — (0) 5Music: An avid fan 35% (18) 22% (11) 38% (19) 4% (2) 50Music: A casual fan 23% (11) 31% (15) 46% (23) — (0) 50Music: Not a fan 83% (3) 17% (1) — (0) — (0) 4Fashion: An avid fan 51% (9) 15% (3) 23% (4) 12% (2) 17Fashion: A casual fan 29% (14) 20% (9) 50% (23) — (0) 46Fashion: Not a fan 24% (9) 38% (15) 38% (15) — (0) 40


74




opinion Total N

Adults 31% (32) 26% (27) 41% (42) 2% (2) 104HBO: Currently subscribe 32% (17) 25% (14) 41% (22) 2% (1) 54HBO: Share a password 6% (0) 31% (2) 62% (5) — (0) 8HBO: Subscribed in past 29% (6) 21% (4) 45% (10) 5% (1) 21HBO: Heard of, never subscribed 41% (8) 33% (6) 26% (5) — (0) 20HBO: Never heard of — (0) 44% (0) 56% (0) — (0) 1HBO Now: Currently subscribe 43% (12) 24% (7) 33% (9) — (0) 29HBO Now: Share a password — (0) 20% (1) 80% (5) — (0) 6HBO Now: Subscribed in past 42% (9) 30% (6) 28% (6) — (0) 22HBO Now: Heard of, never subscribed 21% (8) 26% (10) 48% (19) 5% (2) 40HBO Now: Never heard of 30% (2) 32% (2) 38% (3) — (0) 7HBO Go: Currently subscribe 32% (8) 17% (4) 52% (13) — (0) 26HBO Go: Share a password 19% (1) 28% (2) 53% (3) — (0) 6HBO Go: Subscribed in past 37% (6) 19% (3) 43% (7) — (0) 17HBO Go: Heard of, never subscribed 28% (13) 30% (14) 38% (18) 4% (2) 47HBO Go: Never heard of 41% (3) 48% (4) 11% (1) — (0) 8GoT Fan 31% (32) 26% (27) 41% (42) 2% (2) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



75

Table HR7_2

Table HR7_2: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?Bran Stark became the king of Westeros


opinion Total N

Adults 41% (43) 38% (40) 18% (18) 3% (3) 104Gender: Male 44% (23) 33% (17) 17% (9) 6% (3) 53Gender: Female 38% (20) 43% (22) 18% (9) — (0) 51Age: 18-29 48% (12) 42% (11) 10% (3) — (0) 26Age: 30-44 41% (12) 44% (13) 11% (3) 4% (1) 30Age: 45-54 25% (6) 52% (13) 20% (5) 3% (1) 26Age: 55-64 74% (10) 5% (1) 22% (3) — (0) 13Age: 65+ 20% (2) 15% (1) 51% (5) 13% (1) 9Generation Z: 18-22 44% (3) 39% (2) 16% (1) — (0) 6Millennial: Age 23-38 47% (20) 41% (17) 10% (4) 3% (1) 42Generation X: Age 39-54 26% (9) 54% (18) 17% (6) 2% (1) 33Boomers: Age 55-73 55% (12) 9% (2) 30% (6) 6% (1) 21PID: Dem (no lean) 53% (19) 31% (11) 17% (6) — (0) 37PID: Ind (no lean) 29% (9) 55% (17) 12% (4) 3% (1) 31PID: Rep (no lean) 40% (14) 31% (11) 24% (8) 5% (2) 36PID/Gender: DemMen 65% (11) 18% (3) 16% (3) — (0) 17PID/Gender: DemWomen 42% (8) 42% (8) 17% (3) — (0) 19PID/Gender: Ind Men 45% (7) 42% (6) 6% (1) 7% (1) 15PID/Gender: Ind Women 14% (2) 68% (11) 18% (3) — (0) 16PID/Gender: Rep Men 25% (5) 39% (8) 26% (5) 10% (2) 20PID/Gender: Rep Women 58% (9) 21% (3) 21% (3) — (0) 16Ideo: Liberal (1-3) 41% (14) 47% (16) 12% (4) — (0) 35Ideo: Moderate (4) 39% (8) 35% (7) 21% (4) 5% (1) 20Ideo: Conservative (5-7) 40% (16) 35% (14) 21% (8) 5% (2) 41Educ: < College 34% (18) 45% (24) 20% (10) 1% (1) 53Educ: Bachelors degree 53% (20) 29% (11) 12% (4) 6% (2) 37Educ: Post-grad 38% (5) 37% (5) 25% (4) — (0) 14


76




opinion Total N

Adults 41% (43) 38% (40) 18% (18) 3% (3) 104Income: Under 50k 40% (17) 37% (16) 21% (9) 2% (1) 42Income: 50k-100k 39% (15) 39% (16) 20% (8) 3% (1) 40Income: 100k+ 49% (11) 39% (8) 7% (1) 6% (1) 22Ethnicity: White 41% (33) 41% (33) 15% (12) 2% (2) 80Ethnicity: Hispanic 13% (2) 56% (8) 31% (4) — (0) 14Ethnicity: Afr. Am. 45% (6) 9% (1) 38% (5) 8% (1) 14Ethnicity: Other 34% (3) 56% (5) 10% (1) — (0) 10Relig: Protestant 30% (5) 50% (9) 16% (3) 4% (1) 17Relig: Roman Catholic 29% (8) 42% (11) 24% (6) 5% (1) 26Relig: Ath./Agn./None 54% (19) 39% (14) 8% (3) — (0) 35Relig: Something Else 27% (4) 33% (5) 34% (5) 7% (1) 16Relig: Jewish — (0) 48% (1) 52% (1) — (0) 2Relig: Evangelical 52% (8) 27% (4) 17% (3) 5% (1) 16Relig: Non-Evang. Catholics 31% (11) 45% (16) 21% (8) 3% (1) 36Relig: All Christian 37% (20) 39% (21) 20% (10) 4% (2) 53Relig: All Non-Christian 45% (23) 37% (19) 16% (8) 2% (1) 51Community: Urban 50% (10) 38% (7) 12% (2) — (0) 19Community: Suburban 34% (21) 39% (24) 23% (14) 4% (2) 61Community: Rural 55% (12) 35% (8) 7% (2) 3% (1) 23Employ: Private Sector 48% (21) 39% (17) 9% (4) 5% (2) 44Employ: Government 25% (2) 55% (5) 20% (2) — (0) 10Employ: Self-Employed 35% (4) 58% (7) 7% (1) — (0) 13Employ: Homemaker 11% (1) 16% (1) 73% (5) — (0) 6Employ: Student 36% (2) 43% (2) 21% (1) — (0) 5Employ: Retired 33% (4) 18% (2) 42% (5) 7% (1) 11Employ: Unemployed 58% (3) 29% (2) 13% (1) — (0) 5Employ: Other 58% (6) 34% (3) 8% (1) — (0) 10Military HH: Yes 52% (14) 27% (7) 17% (5) 4% (1) 27Military HH: No 38% (29) 42% (32) 18% (14) 3% (2) 77



77

Table HR7_2



opinion Total N

Adults 41% (43) 38% (40) 18% (18) 3% (3) 104RD/WT: Right Direction 36% (12) 27% (9) 30% (10) 6% (2) 32RD/WT: Wrong Track 43% (31) 43% (31) 12% (9) 1% (1) 72Trump Job Approve 41% (16) 32% (12) 23% (9) 5% (2) 39Trump Job Disapprove 42% (27) 42% (27) 14% (9) 2% (1) 63Trump Job Strongly Approve 45% (9) 35% (7) 20% (4) — (0) 19Trump Job Somewhat Approve 37% (7) 28% (6) 26% (5) 10% (2) 20Trump Job Somewhat Disapprove 41% (5) 53% (6) 6% (1) — (0) 12Trump Job Strongly Disapprove 43% (22) 39% (20) 16% (8) 2% (1) 51Favorable of Trump 41% (15) 29% (10) 25% (9) 5% (2) 36Unfavorable of Trump 42% (28) 43% (29) 13% (9) 2% (1) 66Very Favorable of Trump 46% (9) 23% (5) 28% (6) 4% (1) 20Somewhat Favorable of Trump 34% (5) 36% (6) 22% (3) 8% (1) 16Somewhat Unfavorable of Trump 38% (5) 43% (6) 18% (2) — (0) 13Very Unfavorable of Trump 43% (23) 43% (23) 12% (7) 2% (1) 54#1 Issue: Economy 39% (12) 38% (12) 20% (6) 2% (1) 30#1 Issue: Security 43% (9) 32% (7) 19% (4) 6% (1) 20#1 Issue: Health Care 38% (6) 28% (5) 33% (6) — (0) 17#1 Issue: Medicare / Social Security 57% (2) 43% (2) — (0) — (0) 4#1 Issue: Women’s Issues 49% (8) 47% (7) 4% (1) — (0) 16#1 Issue: Education 57% (3) 22% (1) — (0) 21% (1) 5#1 Issue: Energy 34% (3) 40% (3) 27% (2) — (0) 8#1 Issue: Other — (0) 100% (3) — (0) — (0) 32018 House Vote: Democrat 44% (20) 32% (14) 21% (9) 2% (1) 442018 House Vote: Republican 38% (12) 33% (10) 22% (7) 6% (2) 312018 House Vote: Someone else 34% (3) 66% (6) — (0) — (0) 82018 House Vote: Didnt Vote 42% (8) 47% (9) 10% (2) — (0) 202016 Vote: Hillary Clinton 43% (18) 34% (14) 20% (8) 3% (1) 422016 Vote: Donald Trump 39% (13) 31% (10) 24% (8) 6% (2) 322016 Vote: Someone else 39% (4) 61% (6) — (0) — (0) 102016 Vote: Didnt Vote 41% (8) 48% (9) 11% (2) — (0) 19


78




opinion Total N

Adults 41% (43) 38% (40) 18% (18) 3% (3) 104Voted in 2014: Yes 41% (30) 38% (28) 17% (13) 4% (3) 73Voted in 2014: No 42% (13) 40% (12) 18% (6) — (0) 302012 Vote: Barack Obama 43% (23) 38% (21) 16% (9) 3% (2) 552012 Vote: Mitt Romney 46% (9) 30% (6) 18% (4) 6% (1) 202012 Vote: Other 61% (2) 19% (1) 19% (1) — (0) 32012 Vote: Didn’t Vote 32% (8) 47% (12) 21% (5) — (0) 264-Region: Northeast 29% (6) 46% (9) 25% (5) — (0) 204-Region: Midwest 53% (8) 37% (6) 10% (1) — (0) 154-Region: South 43% (21) 32% (15) 21% (10) 4% (2) 474-Region: West 40% (9) 45% (10) 9% (2) 6% (1) 22Watch TV: Every day 41% (24) 41% (25) 13% (8) 5% (3) 60Watch TV: Several times per week 51% (12) 36% (9) 13% (3) — (0) 25Watch TV: About once per week 48% (3) 37% (2) 15% (1) — (0) 6Watch TV: Several times per month 19% (1) 24% (1) 57% (3) — (0) 6Watch TV: About once per month 66% (2) — (0) 34% (1) — (0) 3Watch TV: Less often than once per month — (0) 100% (1) — (0) — (0) 1Watch TV: Never — (0) 51% (2) 49% (2) — (0) 3Watch Movies: Every day 28% (8) 47% (13) 18% (5) 7% (2) 27Watch Movies: Several times per week 48% (15) 35% (11) 17% (5) — (0) 30Watch Movies: About once per week 57% (11) 37% (7) 5% (1) — (0) 19Watch Movies: Several times per month 30% (4) 36% (5) 26% (4) 8% (1) 14Watch Movies: About once per month 30% (3) 33% (3) 37% (4) — (0) 10Watch Movies: Less often than once per month 69% (2) 31% (1) — (0) — (0) 3Watch Movies: Never 100% (0) — (0) — (0) — (0) 0



79

Table HR7_2



opinion Total N

Adults 41% (43) 38% (40) 18% (18) 3% (3) 104Watch Sporting Events: Every day 28% (4) 53% (8) 11% (2) 8% (1) 15Watch Sporting Events: Several times per week 56% (11) 34% (7) 9% (2) — (0) 20Watch Sporting Events: About once per week 15% (2) 57% (9) 28% (4) — (0) 15Watch Sporting Events: Several times per month 54% (5) 26% (2) 20% (2) — (0) 9Watch Sporting Events: About once per month 49% (3) 17% (1) 34% (2) — (0) 7Watch Sporting Events: Less often than once per month 26% (4) 50% (8) 13% (2) 11% (2) 16Watch Sporting Events: Never 59% (13) 21% (5) 20% (4) — (0) 22Cable TV: Currently subscribe 37% (17) 41% (19) 19% (9) 4% (2) 47Cable TV: Subscribed in past 45% (18) 33% (13) 19% (7) 3% (1) 40Cable TV: Never subscribed 43% (7) 44% (7) 13% (2) — (0) 17Satellite TV: Currently subscribe 39% (11) 31% (8) 25% (7) 4% (1) 27Satellite TV: Subscribed in past 44% (12) 44% (12) 12% (3) — (0) 27Satellite TV: Never subscribed 41% (20) 39% (19) 17% (8) 4% (2) 50Streaming Services: Currently subscribe 43% (34) 36% (29) 17% (13) 4% (3) 79Streaming Services: Subscribed in past — (0) 87% (6) 13% (1) — (0) 7Streaming Services: Never subscribed 49% (8) 27% (5) 24% (4) — (0) 17Film: An avid fan 37% (19) 45% (23) 16% (8) 1% (1) 51Film: A casual fan 38% (17) 34% (15) 22% (10) 5% (2) 45Film: Not a fan 85% (6) 15% (1) — (0) — (0) 7Television: An avid fan 40% (24) 44% (27) 13% (8) 3% (2) 61Television: A casual fan 41% (16) 33% (12) 23% (9) 3% (1) 38Television: Not a fan 57% (3) 12% (1) 31% (2) — (0) 5Music: An avid fan 33% (16) 44% (22) 17% (9) 6% (3) 50Music: A casual fan 47% (23) 34% (17) 19% (10) — (0) 50Music: Not a fan 83% (3) 17% (1) — (0) — (0) 4Fashion: An avid fan 27% (5) 41% (7) 25% (4) 6% (1) 17Fashion: A casual fan 40% (18) 44% (21) 16% (7) — (0) 46Fashion: Not a fan 49% (20) 29% (12) 17% (7) 5% (2) 40


80




opinion Total N

Adults 41% (43) 38% (40) 18% (18) 3% (3) 104HBO: Currently subscribe 41% (22) 39% (21) 17% (9) 2% (1) 54HBO: Share a password 31% (2) 47% (4) 21% (2) — (0) 8HBO: Subscribed in past 46% (10) 41% (9) 4% (1) 8% (2) 21HBO: Heard of, never subscribed 40% (8) 27% (5) 33% (6) — (0) 20HBO: Never heard of 56% (0) 44% (0) — (0) — (0) 1HBO Now: Currently subscribe 57% (16) 38% (11) 6% (2) — (0) 29HBO Now: Share a password 64% (4) 36% (2) — (0) — (0) 6HBO Now: Subscribed in past 54% (12) 27% (6) 15% (3) 3% (1) 22HBO Now: Heard of, never subscribed 23% (9) 45% (18) 26% (10) 6% (2) 40HBO Now: Never heard of 19% (1) 38% (3) 43% (3) — (0) 7HBO Go: Currently subscribe 49% (13) 35% (9) 17% (4) — (0) 26HBO Go: Share a password 41% (2) 46% (3) 13% (1) — (0) 6HBO Go: Subscribed in past 47% (8) 46% (8) 3% (0) 4% (1) 17HBO Go: Heard of, never subscribed 38% (18) 35% (16) 23% (11) 5% (2) 47HBO Go: Never heard of 28% (2) 47% (4) 25% (2) — (0) 8GoT Fan 41% (43) 38% (40) 18% (18) 3% (3) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



81

Table HR7_3

Table HR7_3: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?Jon Snow did not become king


opinion Total N

Adults 56% (58) 25% (26) 17% (18) 2% (2) 104Gender: Male 55% (29) 26% (14) 16% (8) 3% (2) 53Gender: Female 57% (29) 24% (12) 19% (10) — (0) 51Age: 18-29 51% (13) 28% (7) 21% (5) — (0) 26Age: 30-44 47% (14) 32% (10) 16% (5) 5% (2) 30Age: 45-54 52% (13) 29% (7) 19% (5) — (0) 26Age: 55-64 79% (11) 4% (0) 18% (2) — (0) 13Age: 65+ 76% (7) 18% (2) 6% (1) — (0) 9Generation Z: 18-22 62% (4) 8% (0) 29% (2) — (0) 6Millennial: Age 23-38 46% (19) 34% (15) 16% (7) 4% (2) 42Generation X: Age 39-54 52% (17) 28% (9) 20% (7) — (0) 33Boomers: Age 55-73 77% (16) 10% (2) 14% (3) — (0) 21PID: Dem (no lean) 66% (24) 19% (7) 15% (5) — (0) 37PID: Ind (no lean) 50% (15) 38% (12) 12% (4) — (0) 31PID: Rep (no lean) 50% (18) 22% (8) 24% (9) 4% (2) 36PID/Gender: DemMen 60% (10) 18% (3) 22% (4) — (0) 17PID/Gender: DemWomen 71% (14) 20% (4) 9% (2) — (0) 19PID/Gender: Ind Men 62% (9) 33% (5) 5% (1) — (0) 15PID/Gender: Ind Women 38% (6) 42% (7) 20% (3) — (0) 16PID/Gender: Rep Men 45% (9) 28% (6) 19% (4) 8% (2) 20PID/Gender: Rep Women 57% (9) 13% (2) 30% (5) — (0) 16Ideo: Liberal (1-3) 49% (17) 27% (10) 23% (8) — (0) 35Ideo: Moderate (4) 58% (12) 30% (6) 12% (2) — (0) 20Ideo: Conservative (5-7) 58% (23) 21% (9) 17% (7) 4% (2) 41Educ: < College 63% (33) 17% (9) 19% (10) — (0) 53Educ: Bachelors degree 48% (18) 40% (15) 12% (4) — (0) 37Educ: Post-grad 46% (7) 19% (3) 24% (3) 11% (2) 14


82




opinion Total N

Adults 56% (58) 25% (26) 17% (18) 2% (2) 104Income: Under 50k 58% (24) 25% (11) 13% (5) 4% (2) 42Income: 50k-100k 54% (22) 24% (10) 22% (9) — (0) 40Income: 100k+ 54% (12) 28% (6) 18% (4) — (0) 22Ethnicity: White 49% (39) 32% (25) 19% (15) — (0) 80Ethnicity: Hispanic 70% (10) 12% (2) 7% (1) 12% (2) 14Ethnicity: Afr. Am. 84% (12) — (0) 5% (1) 11% (2) 14Ethnicity: Other 71% (7) 10% (1) 19% (2) — (0) 10Relig: Protestant 65% (11) 29% (5) 6% (1) — (0) 17Relig: Roman Catholic 72% (19) 20% (5) 7% (2) — (0) 26Relig: Ath./Agn./None 51% (18) 32% (11) 17% (6) — (0) 35Relig: Something Else 29% (5) 16% (3) 45% (7) 10% (2) 16Relig: Jewish — (0) — (0) 100% (2) — (0) 2Relig: Evangelical 62% (10) 27% (4) 11% (2) — (0) 16Relig: Non-Evang. Catholics 69% (25) 22% (8) 8% (3) — (0) 36Relig: All Christian 67% (35) 24% (13) 9% (5) — (0) 53Relig: All Non-Christian 44% (23) 27% (14) 26% (13) 3% (2) 51Community: Urban 67% (13) 20% (4) 13% (3) — (0) 19Community: Suburban 51% (31) 29% (18) 18% (11) 3% (2) 61Community: Rural 60% (14) 20% (4) 20% (5) — (0) 23Employ: Private Sector 52% (23) 44% (19) 4% (2) — (0) 44Employ: Government 51% (5) 34% (3) 15% (2) — (0) 10Employ: Self-Employed 87% (11) 6% (1) 7% (1) — (0) 13Employ: Homemaker 40% (3) 7% (0) 27% (2) 25% (2) 6Employ: Student 26% (1) 11% (0) 63% (3) — (0) 5Employ: Retired 74% (8) 21% (2) 5% (1) — (0) 11Employ: Unemployed 29% (2) — (0) 71% (4) — (0) 5Employ: Other 54% (5) — (0) 46% (5) — (0) 10Military HH: Yes 57% (15) 14% (4) 22% (6) 6% (2) 27Military HH: No 55% (42) 29% (22) 16% (12) — (0) 77



83

Table HR7_3



opinion Total N

Adults 56% (58) 25% (26) 17% (18) 2% (2) 104RD/WT: Right Direction 51% (16) 33% (11) 11% (3) 5% (2) 32RD/WT: Wrong Track 58% (42) 22% (16) 20% (14) — (0) 72Trump Job Approve 55% (21) 28% (11) 17% (7) — (0) 39Trump Job Disapprove 56% (36) 23% (15) 18% (11) 3% (2) 63Trump Job Strongly Approve 59% (12) 13% (3) 27% (5) — (0) 19Trump Job Somewhat Approve 50% (10) 43% (8) 7% (1) — (0) 20Trump Job Somewhat Disapprove 29% (3) 41% (5) 30% (4) — (0) 12Trump Job Strongly Disapprove 63% (32) 19% (10) 15% (8) 3% (2) 51Favorable of Trump 53% (19) 28% (10) 19% (7) — (0) 36Unfavorable of Trump 58% (38) 23% (15) 17% (11) 2% (2) 66Very Favorable of Trump 60% (12) 25% (5) 15% (3) — (0) 20Somewhat Favorable of Trump 44% (7) 32% (5) 24% (4) — (0) 16Somewhat Unfavorable of Trump 35% (5) 24% (3) 28% (4) 13% (2) 13Very Unfavorable of Trump 63% (34) 23% (12) 14% (8) — (0) 54#1 Issue: Economy 61% (18) 28% (8) 11% (3) — (0) 30#1 Issue: Security 48% (10) 26% (5) 26% (5) — (0) 20#1 Issue: Health Care 69% (12) 17% (3) 14% (2) — (0) 17#1 Issue: Medicare / Social Security 60% (2) 28% (1) 12% (1) — (0) 4#1 Issue: Women’s Issues 44% (7) 28% (5) 28% (4) — (0) 16#1 Issue: Education 58% (3) 42% (2) — (0) — (0) 5#1 Issue: Energy 38% (3) 25% (2) 17% (1) 20% (2) 8#1 Issue: Other 81% (3) — (0) 19% (1) — (0) 32018 House Vote: Democrat 55% (24) 26% (11) 15% (7) 4% (2) 442018 House Vote: Republican 61% (19) 30% (9) 9% (3) — (0) 312018 House Vote: Someone else 72% (6) 14% (1) 14% (1) — (0) 82018 House Vote: Didnt Vote 42% (8) 23% (4) 35% (7) — (0) 202016 Vote: Hillary Clinton 59% (25) 27% (11) 15% (6) — (0) 422016 Vote: Donald Trump 59% (19) 26% (8) 11% (3) 5% (2) 322016 Vote: Someone else 61% (6) 27% (3) 11% (1) — (0) 102016 Vote: Didnt Vote 41% (8) 21% (4) 38% (7) — (0) 19


84




opinion Total N

Adults 56% (58) 25% (26) 17% (18) 2% (2) 104Voted in 2014: Yes 63% (46) 23% (17) 12% (9) 2% (2) 73Voted in 2014: No 38% (12) 31% (9) 30% (9) — (0) 302012 Vote: Barack Obama 55% (30) 28% (15) 14% (8) 3% (2) 552012 Vote: Mitt Romney 77% (15) 16% (3) 7% (1) — (0) 202012 Vote: Other 61% (2) 19% (1) 19% (1) — (0) 32012 Vote: Didn’t Vote 40% (10) 28% (7) 31% (8) — (0) 264-Region: Northeast 43% (9) 35% (7) 21% (4) — (0) 204-Region: Midwest 46% (7) 40% (6) 14% (2) — (0) 154-Region: South 62% (29) 21% (10) 14% (7) 3% (2) 474-Region: West 61% (13) 16% (4) 23% (5) — (0) 22Watch TV: Every day 54% (32) 25% (15) 21% (13) — (0) 60Watch TV: Several times per week 68% (17) 19% (5) 13% (3) — (0) 25Watch TV: About once per week 57% (3) 31% (2) 12% (1) — (0) 6Watch TV: Several times per month 30% (2) 33% (2) 10% (1) 27% (2) 6Watch TV: About once per month 100% (3) — (0) — (0) — (0) 3Watch TV: Less often than once per month 38% (0) 62% (1) — (0) — (0) 1Watch TV: Never 15% (0) 67% (2) 18% (1) — (0) 3Watch Movies: Every day 78% (21) 11% (3) 11% (3) — (0) 27Watch Movies: Several times per week 39% (12) 36% (11) 26% (8) — (0) 30Watch Movies: About once per week 53% (10) 33% (6) 14% (3) — (0) 19Watch Movies: Several times per month 52% (7) 21% (3) 16% (2) 12% (2) 14Watch Movies: About once per month 53% (5) 28% (3) 19% (2) — (0) 10Watch Movies: Less often than once per month 66% (2) 16% (1) 17% (1) — (0) 3Watch Movies: Never 100% (0) — (0) — (0) — (0) 0



85

Table HR7_3



opinion Total N

Adults 56% (58) 25% (26) 17% (18) 2% (2) 104Watch Sporting Events: Every day 59% (9) 22% (3) 19% (3) — (0) 15Watch Sporting Events: Several times per week 55% (11) 26% (5) 19% (4) — (0) 20Watch Sporting Events: About once per week 45% (7) 28% (4) 16% (2) 11% (2) 15Watch Sporting Events: Several times per month 78% (7) 16% (1) 6% (1) — (0) 9Watch Sporting Events: About once per month 49% (3) 37% (2) 14% (1) — (0) 7Watch Sporting Events: Less often than once per month 56% (9) 32% (5) 12% (2) — (0) 16Watch Sporting Events: Never 54% (12) 21% (5) 25% (5) — (0) 22Cable TV: Currently subscribe 53% (25) 30% (14) 17% (8) — (0) 47Cable TV: Subscribed in past 61% (24) 20% (8) 16% (6) 4% (2) 40Cable TV: Never subscribed 51% (8) 27% (5) 22% (4) — (0) 17Satellite TV: Currently subscribe 71% (19) 18% (5) 11% (3) — (0) 27Satellite TV: Subscribed in past 46% (12) 27% (7) 27% (7) — (0) 27Satellite TV: Never subscribed 53% (26) 28% (14) 16% (8) 3% (2) 50Streaming Services: Currently subscribe 57% (45) 26% (20) 17% (14) — (0) 79Streaming Services: Subscribed in past 47% (3) 42% (3) 10% (1) — (0) 7Streaming Services: Never subscribed 53% (9) 18% (3) 20% (3) 9% (2) 17Film: An avid fan 58% (29) 27% (14) 12% (6) 3% (2) 51Film: A casual fan 55% (25) 25% (12) 19% (9) — (0) 45Film: Not a fan 45% (3) 16% (1) 39% (3) — (0) 7Television: An avid fan 62% (38) 27% (16) 11% (7) — (0) 61Television: A casual fan 54% (20) 23% (9) 23% (9) — (0) 38Television: Not a fan — (0) 22% (1) 46% (2) 31% (2) 5Music: An avid fan 67% (34) 25% (12) 8% (4) — (0) 50Music: A casual fan 48% (24) 26% (13) 23% (11) 3% (2) 50Music: Not a fan — (0) 33% (1) 67% (2) — (0) 4Fashion: An avid fan 78% (14) 17% (3) 5% (1) — (0) 17Fashion: A casual fan 47% (22) 28% (13) 22% (10) 3% (2) 46Fashion: Not a fan 56% (22) 27% (11) 17% (7) — (0) 40


86




opinion Total N

Adults 56% (58) 25% (26) 17% (18) 2% (2) 104HBO: Currently subscribe 58% (31) 27% (15) 15% (8) — (0) 54HBO: Share a password 6% (0) 45% (3) 28% (2) 21% (2) 8HBO: Subscribed in past 58% (12) 20% (4) 23% (5) — (0) 21HBO: Heard of, never subscribed 64% (13) 20% (4) 15% (3) — (0) 20HBO: Never heard of 100% (1) — (0) — (0) — (0) 1HBO Now: Currently subscribe 63% (18) 33% (10) 4% (1) — (0) 29HBO Now: Share a password 16% (1) 51% (3) 33% (2) — (0) 6HBO Now: Subscribed in past 63% (14) 13% (3) 17% (4) 7% (2) 22HBO Now: Heard of, never subscribed 50% (20) 23% (9) 27% (11) — (0) 40HBO Now: Never heard of 72% (5) 21% (2) 7% (0) — (0) 7HBO Go: Currently subscribe 72% (19) 23% (6) 5% (1) — (0) 26HBO Go: Share a password 39% (2) 49% (3) 13% (1) — (0) 6HBO Go: Subscribed in past 44% (7) 30% (5) 26% (4) — (0) 17HBO Go: Heard of, never subscribed 54% (26) 22% (11) 23% (11) — (0) 47HBO Go: Never heard of 49% (4) 26% (2) 6% (0) 19% (2) 8GoT Fan 56% (58) 25% (26) 17% (18) 2% (2) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



87

Table HR7_4

Table HR7_4: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?Daenerys Targaryen did not become queen


opinion Total N

Adults 23% (23) 31% (32) 46% (48) 1% (1) 104Gender: Male 22% (12) 28% (14) 49% (26) 1% (1) 53Gender: Female 23% (12) 34% (17) 43% (22) — (0) 51Age: 18-29 19% (5) 33% (8) 48% (12) — (0) 26Age: 30-44 27% (8) 22% (7) 51% (15) — (0) 30Age: 45-54 21% (5) 27% (7) 49% (13) 3% (1) 26Age: 55-64 39% (5) 40% (5) 21% (3) — (0) 13Age: 65+ — (0) 50% (5) 50% (4) — (0) 9Generation Z: 18-22 — (0) 25% (1) 75% (4) — (0) 6Millennial: Age 23-38 29% (12) 29% (12) 42% (18) — (0) 42Generation X: Age 39-54 17% (6) 25% (8) 56% (18) 2% (1) 33Boomers: Age 55-73 24% (5) 41% (9) 34% (7) — (0) 21PID: Dem (no lean) 27% (10) 30% (11) 43% (16) — (0) 37PID: Ind (no lean) 33% (10) 34% (10) 31% (9) 2% (1) 31PID: Rep (no lean) 9% (3) 30% (11) 62% (22) — (0) 36PID/Gender: DemMen 36% (6) 26% (5) 38% (7) — (0) 17PID/Gender: DemWomen 19% (4) 33% (6) 48% (9) — (0) 19PID/Gender: Ind Men 35% (5) 30% (5) 30% (5) 5% (1) 15PID/Gender: Ind Women 31% (5) 38% (6) 31% (5) — (0) 16PID/Gender: Rep Men — (0) 27% (5) 73% (15) — (0) 20PID/Gender: Rep Women 20% (3) 33% (5) 47% (8) — (0) 16Ideo: Liberal (1-3) 16% (5) 37% (13) 47% (16) — (0) 35Ideo: Moderate (4) 24% (5) 30% (6) 43% (9) 4% (1) 20Ideo: Conservative (5-7) 25% (10) 28% (11) 48% (19) — (0) 41Educ: < College 33% (17) 23% (12) 42% (22) 1% (1) 53Educ: Bachelors degree 12% (4) 37% (14) 51% (19) — (0) 37Educ: Post-grad 11% (2) 42% (6) 47% (7) — (0) 14


88




opinion Total N

Adults 23% (23) 31% (32) 46% (48) 1% (1) 104Income: Under 50k 32% (14) 30% (13) 37% (16) — (0) 42Income: 50k-100k 22% (9) 26% (11) 52% (21) — (0) 40Income: 100k+ 5% (1) 40% (9) 52% (11) 3% (1) 22Ethnicity: White 18% (14) 30% (24) 52% (41) 1% (1) 80Ethnicity: Hispanic 48% (7) 33% (5) 20% (3) — (0) 14Ethnicity: Afr. Am. 34% (5) 45% (6) 21% (3) — (0) 14Ethnicity: Other 44% (4) 21% (2) 35% (3) — (0) 10Relig: Protestant 25% (4) 21% (4) 54% (9) — (0) 17Relig: Roman Catholic 20% (5) 39% (10) 42% (11) — (0) 26Relig: Ath./Agn./None 28% (10) 25% (9) 47% (17) — (0) 35Relig: Something Else 27% (4) 24% (4) 50% (8) — (0) 16Relig: Jewish — (0) — (0) 100% (2) — (0) 2Relig: Evangelical — (0) 49% (8) 46% (8) 5% (1) 16Relig: Non-Evang. Catholics 26% (9) 32% (11) 43% (15) — (0) 36Relig: All Christian 18% (9) 37% (19) 44% (23) 1% (1) 53Relig: All Non-Christian 27% (14) 25% (13) 48% (25) — (0) 51Community: Urban 22% (4) 43% (8) 35% (7) — (0) 19Community: Suburban 17% (11) 29% (18) 52% (32) 1% (1) 61Community: Rural 37% (8) 25% (6) 38% (9) — (0) 23Employ: Private Sector 15% (6) 34% (15) 49% (22) 2% (1) 44Employ: Government 46% (5) 28% (3) 25% (2) — (0) 10Employ: Self-Employed 41% (5) 35% (4) 24% (3) — (0) 13Employ: Homemaker — (0) 65% (4) 35% (2) — (0) 6Employ: Student — (0) — (0) 100% (5) — (0) 5Employ: Retired 17% (2) 36% (4) 47% (5) — (0) 11Employ: Unemployed 44% (2) — (0) 56% (3) — (0) 5Employ: Other 29% (3) 18% (2) 53% (5) — (0) 10Military HH: Yes 35% (9) 28% (7) 37% (10) — (0) 27Military HH: No 18% (14) 32% (24) 49% (38) 1% (1) 77



89

Table HR7_4



opinion Total N

Adults 23% (23) 31% (32) 46% (48) 1% (1) 104RD/WT: Right Direction 16% (5) 39% (12) 43% (13) 2% (1) 32RD/WT: Wrong Track 25% (18) 27% (20) 47% (34) — (0) 72Trump Job Approve 16% (6) 34% (13) 48% (19) 2% (1) 39Trump Job Disapprove 27% (17) 30% (19) 44% (28) — (0) 63Trump Job Strongly Approve 12% (2) 33% (6) 55% (11) — (0) 19Trump Job Somewhat Approve 20% (4) 34% (7) 42% (8) 4% (1) 20Trump Job Somewhat Disapprove 3% (0) 27% (3) 70% (8) — (0) 12Trump Job Strongly Disapprove 32% (17) 30% (15) 37% (19) — (0) 51Favorable of Trump 16% (6) 30% (11) 52% (18) 2% (1) 36Unfavorable of Trump 26% (17) 32% (21) 42% (28) — (0) 66Very Favorable of Trump 12% (2) 38% (8) 50% (10) — (0) 20Somewhat Favorable of Trump 22% (3) 20% (3) 54% (8) 5% (1) 16Somewhat Unfavorable of Trump — (0) 45% (6) 55% (7) — (0) 13Very Unfavorable of Trump 33% (17) 29% (16) 38% (21) — (0) 54#1 Issue: Economy 33% (10) 24% (7) 42% (13) — (0) 30#1 Issue: Security 15% (3) 43% (9) 42% (9) — (0) 20#1 Issue: Health Care 20% (3) 32% (5) 48% (8) — (0) 17#1 Issue: Medicare / Social Security 45% (2) 40% (2) 15% (1) — (0) 4#1 Issue: Women’s Issues 18% (3) 19% (3) 64% (10) — (0) 16#1 Issue: Education 44% (2) 11% (1) 31% (2) 14% (1) 5#1 Issue: Energy — (0) 57% (5) 43% (3) — (0) 8#1 Issue: Other — (0) 24% (1) 76% (2) — (0) 32018 House Vote: Democrat 27% (12) 36% (16) 38% (17) — (0) 442018 House Vote: Republican 10% (3) 33% (10) 54% (17) 2% (1) 312018 House Vote: Someone else 38% (3) 31% (3) 31% (3) — (0) 82018 House Vote: Didnt Vote 27% (5) 16% (3) 57% (11) — (0) 202016 Vote: Hillary Clinton 30% (13) 34% (14) 36% (15) — (0) 422016 Vote: Donald Trump 9% (3) 39% (13) 52% (17) — (0) 322016 Vote: Someone else 38% (4) 17% (2) 38% (4) 7% (1) 102016 Vote: Didnt Vote 21% (4) 17% (3) 61% (11) — (0) 19


90




opinion Total N

Adults 23% (23) 31% (32) 46% (48) 1% (1) 104Voted in 2014: Yes 23% (17) 34% (25) 42% (31) 1% (1) 73Voted in 2014: No 21% (6) 24% (7) 55% (17) — (0) 302012 Vote: Barack Obama 27% (15) 34% (19) 39% (21) — (0) 552012 Vote: Mitt Romney 7% (1) 28% (6) 61% (12) 4% (1) 202012 Vote: Other — (0) 81% (2) 19% (1) — (0) 32012 Vote: Didn’t Vote 27% (7) 20% (5) 52% (14) — (0) 264-Region: Northeast 13% (3) 33% (7) 53% (11) — (0) 204-Region: Midwest 21% (3) 29% (4) 51% (7) — (0) 154-Region: South 25% (12) 26% (12) 48% (23) 2% (1) 474-Region: West 27% (6) 42% (9) 31% (7) — (0) 22Watch TV: Every day 28% (17) 28% (17) 44% (26) — (0) 60Watch TV: Several times per week 21% (5) 28% (7) 48% (12) 3% (1) 25Watch TV: About once per week 7% (0) — (0) 93% (6) — (0) 6Watch TV: Several times per month — (0) 60% (4) 40% (2) — (0) 6Watch TV: About once per month 34% (1) 66% (2) — (0) — (0) 3Watch TV: Less often than once per month — (0) 62% (1) 38% (0) — (0) 1Watch TV: Never — (0) 67% (2) 33% (1) — (0) 3Watch Movies: Every day 31% (8) 23% (6) 46% (12) — (0) 27Watch Movies: Several times per week 22% (7) 34% (10) 42% (13) 2% (1) 30Watch Movies: About once per week 29% (5) 20% (4) 51% (10) — (0) 19Watch Movies: Several times per month 8% (1) 42% (6) 50% (7) — (0) 14Watch Movies: About once per month 17% (2) 38% (4) 45% (4) — (0) 10Watch Movies: Less often than once per month — (0) 69% (2) 31% (1) — (0) 3Watch Movies: Never — (0) — (0) 100% (0) — (0) 0



91

Table HR7_4



opinion Total N

Adults 23% (23) 31% (32) 46% (48) 1% (1) 104Watch Sporting Events: Every day 37% (6) 21% (3) 42% (6) — (0) 15Watch Sporting Events: Several times per week 23% (5) 31% (6) 46% (9) — (0) 20Watch Sporting Events: About once per week 15% (2) 35% (5) 50% (8) — (0) 15Watch Sporting Events: Several times per month 32% (3) 38% (3) 30% (3) — (0) 9Watch Sporting Events: About once per month — (0) 49% (3) 51% (3) — (0) 7Watch Sporting Events: Less often than once per month 27% (4) 10% (2) 59% (9) 5% (1) 16Watch Sporting Events: Never 17% (4) 42% (9) 41% (9) — (0) 22Cable TV: Currently subscribe 26% (12) 23% (11) 49% (23) 2% (1) 47Cable TV: Subscribed in past 13% (5) 42% (17) 44% (18) — (0) 40Cable TV: Never subscribed 34% (6) 26% (4) 39% (7) — (0) 17Satellite TV: Currently subscribe 27% (7) 40% (11) 33% (9) — (0) 27Satellite TV: Subscribed in past 11% (3) 20% (5) 66% (17) 3% (1) 27Satellite TV: Never subscribed 26% (13) 32% (16) 42% (21) — (0) 50Streaming Services: Currently subscribe 21% (16) 25% (20) 54% (43) 1% (1) 79Streaming Services: Subscribed in past 19% (1) 44% (3) 36% (3) — (0) 7Streaming Services: Never subscribed 32% (6) 54% (9) 14% (2) — (0) 17Film: An avid fan 30% (15) 23% (11) 46% (23) 1% (1) 51Film: A casual fan 12% (6) 39% (18) 49% (22) — (0) 45Film: Not a fan 33% (2) 40% (3) 27% (2) — (0) 7Television: An avid fan 30% (18) 24% (15) 44% (27) 1% (1) 61Television: A casual fan 7% (3) 39% (15) 55% (21) — (0) 38Television: Not a fan 46% (2) 54% (3) — (0) — (0) 5Music: An avid fan 25% (13) 27% (14) 48% (24) — (0) 50Music: A casual fan 17% (8) 34% (17) 47% (24) 1% (1) 50Music: Not a fan 67% (2) 33% (1) — (0) — (0) 4Fashion: An avid fan 43% (7) 20% (3) 37% (6) — (0) 17Fashion: A casual fan 16% (8) 29% (13) 55% (25) — (0) 46Fashion: Not a fan 21% (8) 38% (15) 40% (16) 2% (1) 40


92




opinion Total N

Adults 23% (23) 31% (32) 46% (48) 1% (1) 104HBO: Currently subscribe 28% (15) 26% (14) 45% (25) — (0) 54HBO: Share a password — (0) 36% (3) 64% (5) — (0) 8HBO: Subscribed in past 20% (4) 25% (5) 52% (11) 3% (1) 21HBO: Heard of, never subscribed 19% (4) 50% (10) 31% (6) — (0) 20HBO: Never heard of — (0) — (0) 100% (1) — (0) 1HBO Now: Currently subscribe 34% (10) 19% (6) 47% (13) — (0) 29HBO Now: Share a password — (0) 16% (1) 84% (5) — (0) 6HBO Now: Subscribed in past 35% (8) 30% (6) 32% (7) 3% (1) 22HBO Now: Heard of, never subscribed 12% (5) 40% (16) 48% (19) — (0) 40HBO Now: Never heard of 16% (1) 42% (3) 42% (3) — (0) 7HBO Go: Currently subscribe 25% (6) 25% (7) 50% (13) — (0) 26HBO Go: Share a password 11% (1) 9% (1) 80% (5) — (0) 6HBO Go: Subscribed in past 28% (5) 22% (4) 45% (8) 4% (1) 17HBO Go: Heard of, never subscribed 19% (9) 36% (17) 44% (21) — (0) 47HBO Go: Never heard of 29% (2) 49% (4) 22% (2) — (0) 8GoT Fan 23% (23) 31% (32) 46% (48) 1% (1) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



93

Table HR7_5

Table HR7_5: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?Jon Snow being assigned to the Night’s Watch


opinion Total N

Adults 54% (56) 23% (24) 22% (23) 1% (1) 104Gender: Male 55% (29) 28% (15) 15% (8) 2% (1) 53Gender: Female 53% (27) 18% (9) 29% (15) — (0) 51Age: 18-29 40% (10) 30% (8) 30% (8) — (0) 26Age: 30-44 63% (19) 29% (9) 5% (1) 4% (1) 30Age: 45-54 55% (14) 19% (5) 25% (6) — (0) 26Age: 55-64 66% (9) 7% (1) 27% (4) — (0) 13Age: 65+ 40% (4) 20% (2) 40% (4) — (0) 9Generation Z: 18-22 52% (3) 48% (3) — (0) — (0) 6Millennial: Age 23-38 53% (23) 24% (10) 20% (8) 3% (1) 42Generation X: Age 39-54 54% (18) 25% (8) 22% (7) — (0) 33Boomers: Age 55-73 59% (12) 7% (2) 34% (7) — (0) 21PID: Dem (no lean) 57% (21) 26% (10) 17% (6) — (0) 37PID: Ind (no lean) 46% (14) 24% (7) 26% (8) 3% (1) 31PID: Rep (no lean) 57% (21) 19% (7) 24% (9) — (0) 36PID/Gender: DemMen 52% (9) 30% (5) 19% (3) — (0) 17PID/Gender: DemWomen 62% (12) 23% (5) 15% (3) — (0) 19PID/Gender: Ind Men 58% (9) 35% (5) — (0) 7% (1) 15PID/Gender: Ind Women 35% (5) 14% (2) 51% (8) — (0) 16PID/Gender: Rep Men 56% (11) 22% (4) 23% (5) — (0) 20PID/Gender: Rep Women 59% (9) 16% (2) 26% (4) — (0) 16Ideo: Liberal (1-3) 46% (16) 34% (12) 21% (7) — (0) 35Ideo: Moderate (4) 54% (11) 18% (4) 23% (5) 5% (1) 20Ideo: Conservative (5-7) 57% (23) 17% (7) 26% (11) — (0) 41Educ: < College 53% (28) 24% (13) 22% (12) — (0) 53Educ: Bachelors degree 52% (19) 22% (8) 23% (8) 3% (1) 37Educ: Post-grad 60% (8) 21% (3) 19% (3) — (0) 14


94




opinion Total N

Adults 54% (56) 23% (24) 22% (23) 1% (1) 104Income: Under 50k 48% (20) 26% (11) 26% (11) — (0) 42Income: 50k-100k 56% (22) 26% (11) 15% (6) 3% (1) 40Income: 100k+ 61% (13) 12% (3) 27% (6) — (0) 22Ethnicity: White 52% (42) 25% (20) 22% (18) — (0) 80Ethnicity: Hispanic 37% (5) 27% (4) 36% (5) — (0) 14Ethnicity: Afr. Am. 64% (9) 23% (3) 5% (1) 8% (1) 14Ethnicity: Other 50% (5) 6% (1) 44% (4) — (0) 10Relig: Protestant 56% (10) 21% (4) 23% (4) — (0) 17Relig: Roman Catholic 56% (15) 19% (5) 25% (7) — (0) 26Relig: Ath./Agn./None 57% (20) 30% (11) 13% (5) — (0) 35Relig: Something Else 26% (4) 31% (5) 36% (6) 7% (1) 16Relig: Jewish — (0) 52% (1) 48% (1) — (0) 2Relig: Evangelical 82% (13) — (0) 18% (3) — (0) 16Relig: Non-Evang. Catholics 50% (18) 24% (9) 27% (10) — (0) 36Relig: All Christian 60% (32) 16% (9) 24% (12) — (0) 53Relig: All Non-Christian 47% (24) 30% (15) 20% (10) 2% (1) 51Community: Urban 55% (11) 26% (5) 20% (4) — (0) 19Community: Suburban 49% (30) 25% (15) 24% (15) 2% (1) 61Community: Rural 66% (15) 16% (4) 18% (4) — (0) 23Employ: Private Sector 59% (26) 25% (11) 13% (6) 2% (1) 44Employ: Government 39% (4) 10% (1) 51% (5) — (0) 10Employ: Self-Employed 49% (6) 19% (2) 32% (4) — (0) 13Employ: Homemaker 73% (5) 9% (1) 19% (1) — (0) 6Employ: Student 26% (1) 74% (3) — (0) — (0) 5Employ: Retired 62% (7) 16% (2) 22% (2) — (0) 11Employ: Unemployed 22% (1) 7% (0) 71% (4) — (0) 5Employ: Other 58% (6) 34% (3) 8% (1) — (0) 10Military HH: Yes 47% (13) 33% (9) 16% (4) 4% (1) 27Military HH: No 56% (43) 20% (15) 24% (19) — (0) 77



95

Table HR7_5



opinion Total N

Adults 54% (56) 23% (24) 22% (23) 1% (1) 104RD/WT: Right Direction 55% (18) 16% (5) 29% (9) — (0) 32RD/WT: Wrong Track 53% (38) 26% (19) 19% (14) 1% (1) 72Trump Job Approve 55% (21) 22% (9) 23% (9) — (0) 39Trump Job Disapprove 53% (34) 24% (15) 21% (13) 2% (1) 63Trump Job Strongly Approve 65% (13) 15% (3) 20% (4) — (0) 19Trump Job Somewhat Approve 45% (9) 30% (6) 25% (5) — (0) 20Trump Job Somewhat Disapprove 49% (6) 33% (4) 18% (2) — (0) 12Trump Job Strongly Disapprove 54% (28) 22% (11) 22% (11) 2% (1) 51Favorable of Trump 56% (20) 18% (7) 25% (9) — (0) 36Unfavorable of Trump 54% (36) 25% (16) 20% (13) 2% (1) 66Very Favorable of Trump 69% (14) 3% (1) 28% (6) — (0) 20Somewhat Favorable of Trump 40% (6) 38% (6) 22% (3) — (0) 16Somewhat Unfavorable of Trump 53% (7) 30% (4) 17% (2) — (0) 13Very Unfavorable of Trump 54% (29) 23% (12) 21% (11) 2% (1) 54#1 Issue: Economy 43% (13) 26% (8) 32% (10) — (0) 30#1 Issue: Security 52% (11) 19% (4) 29% (6) — (0) 20#1 Issue: Health Care 77% (13) 15% (3) 8% (1) — (0) 17#1 Issue: Medicare / Social Security 85% (4) 15% (1) — (0) — (0) 4#1 Issue: Women’s Issues 51% (8) 19% (3) 30% (5) — (0) 16#1 Issue: Education 56% (3) 9% (0) 14% (1) 21% (1) 5#1 Issue: Energy 28% (2) 66% (5) 6% (0) — (0) 8#1 Issue: Other 81% (3) 19% (1) — (0) — (0) 32018 House Vote: Democrat 52% (23) 19% (9) 26% (11) 2% (1) 442018 House Vote: Republican 67% (21) 15% (5) 18% (6) — (0) 312018 House Vote: Someone else 41% (3) 22% (2) 38% (3) — (0) 82018 House Vote: Didnt Vote 43% (8) 45% (9) 12% (2) — (0) 202016 Vote: Hillary Clinton 56% (24) 21% (9) 21% (9) 3% (1) 422016 Vote: Donald Trump 66% (21) 12% (4) 22% (7) — (0) 322016 Vote: Someone else 40% (4) 17% (2) 43% (4) — (0) 102016 Vote: Didnt Vote 36% (7) 52% (10) 13% (2) — (0) 19


96




opinion Total N

Adults 54% (56) 23% (24) 22% (23) 1% (1) 104Voted in 2014: Yes 61% (45) 14% (11) 23% (17) 1% (1) 73Voted in 2014: No 37% (11) 44% (13) 19% (6) — (0) 302012 Vote: Barack Obama 56% (30) 28% (15) 15% (8) 2% (1) 552012 Vote: Mitt Romney 86% (17) — (0) 14% (3) — (0) 202012 Vote: Other 61% (2) 19% (1) 19% (1) — (0) 32012 Vote: Didn’t Vote 24% (6) 32% (8) 43% (11) — (0) 264-Region: Northeast 29% (6) 47% (9) 24% (5) — (0) 204-Region: Midwest 56% (8) 18% (3) 26% (4) — (0) 154-Region: South 68% (32) 14% (7) 15% (7) 2% (1) 474-Region: West 43% (9) 24% (5) 33% (7) — (0) 22Watch TV: Every day 54% (32) 25% (15) 20% (12) 2% (1) 60Watch TV: Several times per week 54% (13) 16% (4) 30% (7) — (0) 25Watch TV: About once per week 56% (3) 7% (0) 36% (2) — (0) 6Watch TV: Several times per month 76% (5) 24% (1) — (0) — (0) 6Watch TV: About once per month 66% (2) 34% (1) — (0) — (0) 3Watch TV: Less often than once per month — (0) 100% (1) — (0) — (0) 1Watch TV: Never 15% (0) 36% (1) 49% (2) — (0) 3Watch Movies: Every day 61% (17) 19% (5) 20% (5) — (0) 27Watch Movies: Several times per week 45% (14) 27% (8) 28% (8) — (0) 30Watch Movies: About once per week 58% (11) 28% (5) 14% (3) — (0) 19Watch Movies: Several times per month 50% (7) 15% (2) 28% (4) 8% (1) 14Watch Movies: About once per month 49% (5) 26% (2) 25% (2) — (0) 10Watch Movies: Less often than once per month 83% (3) 17% (1) — (0) — (0) 3Watch Movies: Never — (0) 100% (0) — (0) — (0) 0



97

Table HR7_5



opinion Total N

Adults 54% (56) 23% (24) 22% (23) 1% (1) 104Watch Sporting Events: Every day 50% (8) 36% (5) 13% (2) — (0) 15Watch Sporting Events: Several times per week 53% (11) 18% (4) 30% (6) — (0) 20Watch Sporting Events: About once per week 61% (9) 29% (4) 10% (2) — (0) 15Watch Sporting Events: Several times per month 75% (7) 25% (2) — (0) — (0) 9Watch Sporting Events: About once per month 63% (4) 14% (1) 22% (1) — (0) 7Watch Sporting Events: Less often than once per month 42% (7) 13% (2) 38% (6) 7% (1) 16Watch Sporting Events: Never 49% (11) 24% (5) 26% (6) — (0) 22Cable TV: Currently subscribe 47% (22) 32% (15) 18% (9) 2% (1) 47Cable TV: Subscribed in past 59% (24) 17% (7) 24% (10) — (0) 40Cable TV: Never subscribed 59% (10) 14% (2) 27% (4) — (0) 17Satellite TV: Currently subscribe 61% (17) 17% (5) 21% (6) — (0) 27Satellite TV: Subscribed in past 57% (15) 24% (6) 19% (5) — (0) 27Satellite TV: Never subscribed 48% (24) 26% (13) 24% (12) 2% (1) 50Streaming Services: Currently subscribe 55% (43) 20% (16) 24% (19) 1% (1) 79Streaming Services: Subscribed in past 26% (2) 74% (5) — (0) — (0) 7Streaming Services: Never subscribed 62% (11) 15% (3) 23% (4) — (0) 17Film: An avid fan 57% (29) 27% (14) 16% (8) — (0) 51Film: A casual fan 52% (24) 19% (8) 27% (12) 2% (1) 45Film: Not a fan 45% (3) 22% (2) 33% (2) — (0) 7Television: An avid fan 56% (34) 25% (15) 17% (10) 2% (1) 61Television: A casual fan 51% (19) 21% (8) 28% (10) — (0) 38Television: Not a fan 42% (2) 12% (1) 46% (2) — (0) 5Music: An avid fan 53% (27) 24% (12) 20% (10) 2% (1) 50Music: A casual fan 57% (29) 22% (11) 20% (10) — (0) 50Music: Not a fan 16% (1) 17% (1) 67% (2) — (0) 4Fashion: An avid fan 55% (10) 20% (4) 18% (3) 6% (1) 17Fashion: A casual fan 55% (26) 27% (12) 18% (8) — (0) 46Fashion: Not a fan 52% (21) 20% (8) 28% (11) — (0) 40


98




opinion Total N

Adults 54% (56) 23% (24) 22% (23) 1% (1) 104HBO: Currently subscribe 51% (28) 22% (12) 27% (15) — (0) 54HBO: Share a password 60% (5) 40% (3) — (0) — (0) 8HBO: Subscribed in past 60% (13) 12% (3) 23% (5) 5% (1) 21HBO: Heard of, never subscribed 55% (11) 30% (6) 16% (3) — (0) 20HBO: Never heard of — (0) 100% (1) — (0) — (0) 1HBO Now: Currently subscribe 59% (17) 17% (5) 24% (7) — (0) 29HBO Now: Share a password 59% (4) 29% (2) 12% (1) — (0) 6HBO Now: Subscribed in past 74% (16) 2% (0) 24% (5) — (0) 22HBO Now: Heard of, never subscribed 34% (13) 40% (16) 23% (9) 3% (1) 40HBO Now: Never heard of 77% (6) 13% (1) 10% (1) — (0) 7HBO Go: Currently subscribe 59% (15) 10% (2) 31% (8) — (0) 26HBO Go: Share a password 64% (4) 36% (2) — (0) — (0) 6HBO Go: Subscribed in past 52% (9) 15% (2) 33% (5) — (0) 17HBO Go: Heard of, never subscribed 46% (22) 31% (15) 20% (9) 2% (1) 47HBO Go: Never heard of 74% (6) 26% (2) — (0) — (0) 8GoT Fan 54% (56) 23% (24) 22% (23) 1% (1) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



99

Table HR7_6

Table HR7_6: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?The North becoming it’s own kingdom


opinion Total N

Adults 15% (15) 28% (29) 54% (56) 3% (4) 104Gender: Male 15% (8) 27% (14) 52% (27) 5% (3) 53Gender: Female 14% (7) 28% (14) 56% (29) 1% (1) 51Age: 18-29 16% (4) 10% (3) 74% (19) — (0) 26Age: 30-44 15% (5) 35% (11) 44% (13) 6% (2) 30Age: 45-54 11% (3) 21% (5) 60% (15) 7% (2) 26Age: 55-64 29% (4) 49% (7) 21% (3) — (0) 13Age: 65+ — (0) 39% (4) 61% (5) — (0) 9Generation Z: 18-22 9% (1) 7% (0) 84% (5) — (0) 6Millennial: Age 23-38 19% (8) 26% (11) 51% (22) 4% (2) 42Generation X: Age 39-54 9% (3) 22% (7) 64% (21) 5% (2) 33Boomers: Age 55-73 19% (4) 48% (10) 33% (7) — (0) 21PID: Dem (no lean) 12% (4) 23% (9) 58% (21) 7% (3) 37PID: Ind (no lean) 8% (2) 30% (9) 58% (18) 3% (1) 31PID: Rep (no lean) 23% (8) 30% (11) 46% (17) — (0) 36PID/Gender: DemMen 9% (2) 16% (3) 65% (11) 10% (2) 17PID/Gender: DemWomen 15% (3) 30% (6) 51% (10) 4% (1) 19PID/Gender: Ind Men — (0) 45% (7) 47% (7) 7% (1) 15PID/Gender: Ind Women 16% (2) 15% (2) 69% (11) — (0) 16PID/Gender: Rep Men 32% (6) 24% (5) 44% (9) — (0) 20PID/Gender: Rep Women 12% (2) 39% (6) 50% (8) — (0) 16Ideo: Liberal (1-3) 7% (3) 21% (7) 66% (23) 5% (2) 35Ideo: Moderate (4) 17% (3) 38% (8) 37% (7) 9% (2) 20Ideo: Conservative (5-7) 23% (9) 30% (12) 47% (19) — (0) 41Educ: < College 13% (7) 28% (15) 56% (29) 3% (2) 53Educ: Bachelors degree 16% (6) 30% (11) 49% (18) 5% (2) 37Educ: Post-grad 17% (2) 22% (3) 62% (9) — (0) 14


100




opinion Total N

Adults 15% (15) 28% (29) 54% (56) 3% (4) 104Income: Under 50k 25% (10) 19% (8) 56% (23) — (0) 42Income: 50k-100k 5% (2) 35% (14) 51% (20) 9% (4) 40Income: 100k+ 13% (3) 31% (7) 56% (12) — (0) 22Ethnicity: White 13% (10) 34% (27) 50% (40) 3% (3) 80Ethnicity: Hispanic 12% (2) 38% (5) 38% (5) 13% (2) 14Ethnicity: Afr. Am. 24% (3) — (0) 68% (10) 8% (1) 14Ethnicity: Other 16% (2) 14% (1) 70% (7) — (0) 10Relig: Protestant 27% (5) 7% (1) 52% (9) 15% (3) 17Relig: Roman Catholic 13% (3) 40% (10) 48% (12) — (0) 26Relig: Ath./Agn./None 4% (2) 33% (12) 63% (22) — (0) 35Relig: Something Else 14% (2) 20% (3) 60% (9) 7% (1) 16Relig: Jewish — (0) — (0) 100% (2) — (0) 2Relig: Evangelical 42% (7) 23% (4) 36% (6) — (0) 16Relig: Non-Evang. Catholics 13% (5) 29% (10) 51% (18) 7% (3) 36Relig: All Christian 22% (12) 27% (14) 46% (24) 5% (3) 53Relig: All Non-Christian 7% (4) 29% (15) 62% (32) 2% (1) 51Community: Urban 17% (3) 26% (5) 57% (11) — (0) 19Community: Suburban 11% (7) 29% (18) 54% (33) 6% (4) 61Community: Rural 23% (5) 26% (6) 51% (12) — (0) 23Employ: Private Sector 13% (6) 29% (13) 54% (24) 4% (2) 44Employ: Government 37% (4) 29% (3) 16% (2) 18% (2) 10Employ: Self-Employed 27% (3) 11% (1) 62% (8) — (0) 13Employ: Homemaker 25% (2) 38% (2) 37% (2) — (0) 6Employ: Student 13% (1) — (0) 87% (4) — (0) 5Employ: Retired — (0) 44% (5) 56% (6) — (0) 11Employ: Unemployed 9% (0) 44% (2) 47% (3) — (0) 5Employ: Other — (0) 24% (2) 76% (8) — (0) 10Military HH: Yes 15% (4) 18% (5) 56% (15) 11% (3) 27Military HH: No 14% (11) 31% (24) 53% (41) 1% (1) 77



101

Table HR7_6



opinion Total N

Adults 15% (15) 28% (29) 54% (56) 3% (4) 104RD/WT: Right Direction 21% (7) 38% (12) 39% (12) 2% (1) 32RD/WT: Wrong Track 12% (9) 23% (17) 61% (44) 4% (3) 72Trump Job Approve 15% (6) 39% (15) 45% (18) 2% (1) 39Trump Job Disapprove 14% (9) 22% (14) 60% (38) 5% (3) 63Trump Job Strongly Approve 25% (5) 39% (8) 35% (7) — (0) 19Trump Job Somewhat Approve 5% (1) 38% (8) 54% (11) 4% (1) 20Trump Job Somewhat Disapprove 19% (2) 21% (2) 61% (7) — (0) 12Trump Job Strongly Disapprove 13% (7) 22% (11) 60% (31) 6% (3) 51Favorable of Trump 16% (6) 40% (14) 42% (15) 2% (1) 36Unfavorable of Trump 14% (9) 21% (14) 60% (40) 4% (3) 66Very Favorable of Trump 25% (5) 38% (8) 37% (7) — (0) 20Somewhat Favorable of Trump 6% (1) 41% (6) 48% (8) 5% (1) 16Somewhat Unfavorable of Trump 27% (3) 12% (2) 61% (8) — (0) 13Very Unfavorable of Trump 11% (6) 23% (13) 60% (32) 5% (3) 54#1 Issue: Economy 12% (4) 25% (7) 57% (17) 6% (2) 30#1 Issue: Security 18% (4) 32% (7) 50% (10) — (0) 20#1 Issue: Health Care 4% (1) 39% (6) 57% (10) — (0) 17#1 Issue: Medicare / Social Security 28% (1) 45% (2) 27% (1) — (0) 4#1 Issue: Women’s Issues 28% (4) 24% (4) 48% (8) — (0) 16#1 Issue: Education — (0) 28% (1) 36% (2) 35% (2) 5#1 Issue: Energy 20% (2) 7% (1) 72% (6) — (0) 8#1 Issue: Other — (0) 19% (1) 81% (3) — (0) 32018 House Vote: Democrat 18% (8) 19% (8) 55% (24) 8% (4) 442018 House Vote: Republican 22% (7) 38% (12) 40% (13) — (0) 312018 House Vote: Someone else 6% (1) 21% (2) 73% (6) — (0) 82018 House Vote: Didnt Vote — (0) 34% (7) 66% (13) — (0) 202016 Vote: Hillary Clinton 12% (5) 21% (9) 61% (26) 7% (3) 422016 Vote: Donald Trump 25% (8) 32% (10) 43% (14) — (0) 322016 Vote: Someone else 9% (1) 37% (4) 48% (5) 7% (1) 102016 Vote: Didnt Vote 6% (1) 33% (6) 61% (11) — (0) 19


102




opinion Total N

Adults 15% (15) 28% (29) 54% (56) 3% (4) 104Voted in 2014: Yes 18% (13) 26% (19) 51% (37) 5% (4) 73Voted in 2014: No 7% (2) 32% (10) 61% (18) — (0) 302012 Vote: Barack Obama 14% (7) 25% (13) 55% (30) 7% (4) 552012 Vote: Mitt Romney 19% (4) 44% (9) 37% (7) — (0) 202012 Vote: Other 61% (2) 19% (1) 19% (1) — (0) 32012 Vote: Didn’t Vote 8% (2) 23% (6) 69% (18) — (0) 264-Region: Northeast 11% (2) 34% (7) 51% (10) 4% (1) 204-Region: Midwest — (0) 36% (5) 64% (9) — (0) 154-Region: South 23% (11) 25% (12) 50% (23) 2% (1) 474-Region: West 10% (2) 22% (5) 60% (13) 8% (2) 22Watch TV: Every day 10% (6) 29% (18) 55% (33) 5% (3) 60Watch TV: Several times per week 24% (6) 17% (4) 59% (15) — (0) 25Watch TV: About once per week — (0) 19% (1) 69% (4) 12% (1) 6Watch TV: Several times per month 37% (2) 40% (2) 24% (1) — (0) 6Watch TV: About once per month 34% (1) 66% (2) — (0) — (0) 3Watch TV: Less often than once per month — (0) 62% (1) 38% (0) — (0) 1Watch TV: Never — (0) 36% (1) 64% (2) — (0) 3Watch Movies: Every day 9% (2) 20% (5) 71% (19) — (0) 27Watch Movies: Several times per week 17% (5) 35% (11) 42% (13) 6% (2) 30Watch Movies: About once per week 18% (3) 28% (5) 50% (9) 4% (1) 19Watch Movies: Several times per month 17% (2) 4% (1) 71% (10) 8% (1) 14Watch Movies: About once per month 21% (2) 39% (4) 40% (4) — (0) 10Watch Movies: Less often than once per month — (0) 86% (3) 14% (0) — (0) 3Watch Movies: Never — (0) — (0) 100% (0) — (0) 0



103

Table HR7_6



opinion Total N

Adults 15% (15) 28% (29) 54% (56) 3% (4) 104Watch Sporting Events: Every day 6% (1) 24% (4) 69% (10) — (0) 15Watch Sporting Events: Several times per week 27% (5) 18% (4) 46% (9) 9% (2) 20Watch Sporting Events: About once per week 28% (4) 20% (3) 52% (8) — (0) 15Watch Sporting Events: Several times per month 17% (2) 53% (5) 30% (3) — (0) 9Watch Sporting Events: About once per month 40% (3) — (0) 60% (4) — (0) 7Watch Sporting Events: Less often than once per month 3% (1) 15% (2) 75% (12) 7% (1) 16Watch Sporting Events: Never — (0) 52% (11) 44% (10) 3% (1) 22Cable TV: Currently subscribe 11% (5) 26% (12) 61% (29) 2% (1) 47Cable TV: Subscribed in past 17% (7) 27% (11) 50% (20) 6% (3) 40Cable TV: Never subscribed 20% (3) 37% (6) 43% (7) — (0) 17Satellite TV: Currently subscribe 13% (4) 42% (12) 38% (10) 7% (2) 27Satellite TV: Subscribed in past 14% (4) 17% (4) 69% (18) — (0) 27Satellite TV: Never subscribed 16% (8) 26% (13) 55% (27) 4% (2) 50Streaming Services: Currently subscribe 11% (8) 28% (22) 57% (45) 5% (4) 79Streaming Services: Subscribed in past — (0) 22% (2) 78% (6) — (0) 7Streaming Services: Never subscribed 40% (7) 28% (5) 32% (6) — (0) 17Film: An avid fan 20% (10) 19% (10) 61% (31) — (0) 51Film: A casual fan 12% (5) 29% (13) 52% (23) 8% (4) 45Film: Not a fan — (0) 79% (6) 21% (2) — (0) 7Television: An avid fan 14% (9) 25% (15) 56% (34) 5% (3) 61Television: A casual fan 14% (5) 26% (10) 58% (22) 2% (1) 38Television: Not a fan 31% (2) 69% (4) — (0) — (0) 5Music: An avid fan 16% (8) 20% (10) 58% (29) 6% (3) 50Music: A casual fan 14% (7) 30% (15) 54% (27) 1% (1) 50Music: Not a fan — (0) 100% (4) — (0) — (0) 4Fashion: An avid fan 22% (4) 6% (1) 65% (11) 6% (1) 17Fashion: A casual fan 12% (5) 22% (10) 67% (31) — (0) 46Fashion: Not a fan 15% (6) 44% (18) 35% (14) 6% (3) 40


104




opinion Total N

Adults 15% (15) 28% (29) 54% (56) 3% (4) 104HBO: Currently subscribe 16% (8) 33% (18) 51% (28) — (0) 54HBO: Share a password 33% (3) 6% (0) 60% (5) — (0) 8HBO: Subscribed in past 17% (4) 16% (3) 53% (11) 13% (3) 21HBO: Heard of, never subscribed 3% (1) 35% (7) 58% (11) 4% (1) 20HBO: Never heard of — (0) — (0) 100% (1) — (0) 1HBO Now: Currently subscribe 10% (3) 25% (7) 63% (18) 2% (1) 29HBO Now: Share a password 29% (2) 8% (0) 63% (4) — (0) 6HBO Now: Subscribed in past 34% (7) 25% (6) 32% (7) 8% (2) 22HBO Now: Heard of, never subscribed 8% (3) 31% (12) 59% (23) 3% (1) 40HBO Now: Never heard of — (0) 49% (4) 51% (4) — (0) 7HBO Go: Currently subscribe 20% (5) 25% (6) 55% (14) — (0) 26HBO Go: Share a password 16% (1) 19% (1) 65% (4) — (0) 6HBO Go: Subscribed in past 11% (2) 19% (3) 59% (10) 11% (2) 17HBO Go: Heard of, never subscribed 8% (4) 32% (15) 57% (27) 4% (2) 47HBO Go: Never heard of 42% (3) 41% (3) 17% (1) — (0) 8GoT Fan 15% (15) 28% (29) 54% (56) 3% (4) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



105

Table HR7_7

Table HR7_7: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?Jon Snow and Daenerys Targaryen not ruling together


opinion Total N

Adults 16% (17) 34% (35) 49% (51) 1% (1) 104Gender: Male 16% (8) 29% (15) 53% (28) 2% (1) 53Gender: Female 16% (8) 38% (20) 45% (23) — (0) 51Age: 18-29 11% (3) 48% (12) 41% (11) — (0) 26Age: 30-44 29% (9) 24% (7) 43% (13) 4% (1) 30Age: 45-54 6% (2) 27% (7) 67% (17) — (0) 26Age: 55-64 20% (3) 39% (5) 41% (6) — (0) 13Age: 65+ 13% (1) 37% (3) 50% (4) — (0) 9Generation Z: 18-22 9% (1) 59% (3) 32% (2) — (0) 6Millennial: Age 23-38 24% (10) 30% (13) 44% (18) 3% (1) 42Generation X: Age 39-54 6% (2) 32% (10) 62% (20) — (0) 33Boomers: Age 55-73 13% (3) 40% (9) 47% (10) — (0) 21PID: Dem (no lean) 21% (8) 30% (11) 49% (18) — (0) 37PID: Ind (no lean) 20% (6) 47% (14) 29% (9) 3% (1) 31PID: Rep (no lean) 8% (3) 26% (9) 66% (24) — (0) 36PID/Gender: DemMen 20% (3) 22% (4) 58% (10) — (0) 17PID/Gender: DemWomen 22% (4) 37% (7) 40% (8) — (0) 19PID/Gender: Ind Men 26% (4) 47% (7) 20% (3) 7% (1) 15PID/Gender: Ind Women 15% (2) 47% (7) 38% (6) — (0) 16PID/Gender: Rep Men 6% (1) 22% (4) 73% (15) — (0) 20PID/Gender: Rep Women 11% (2) 31% (5) 58% (9) — (0) 16Ideo: Liberal (1-3) 14% (5) 30% (10) 56% (20) — (0) 35Ideo: Moderate (4) 17% (3) 36% (7) 42% (8) 5% (1) 20Ideo: Conservative (5-7) 18% (7) 41% (17) 41% (17) — (0) 41Educ: < College 15% (8) 36% (19) 50% (26) — (0) 53Educ: Bachelors degree 17% (6) 31% (12) 49% (18) 3% (1) 37Educ: Post-grad 21% (3) 34% (5) 46% (6) — (0) 14


106




opinion Total N

Adults 16% (17) 34% (35) 49% (51) 1% (1) 104Income: Under 50k 18% (7) 33% (14) 49% (21) — (0) 42Income: 50k-100k 17% (7) 26% (11) 54% (22) 3% (1) 40Income: 100k+ 13% (3) 49% (11) 38% (8) — (0) 22Ethnicity: White 13% (10) 35% (28) 52% (42) — (0) 80Ethnicity: Hispanic 12% (2) 51% (7) 37% (5) — (0) 14Ethnicity: Afr. Am. 28% (4) 15% (2) 49% (7) 8% (1) 14Ethnicity: Other 30% (3) 47% (4) 23% (2) — (0) 10Relig: Protestant 18% (3) 19% (3) 62% (11) — (0) 17Relig: Roman Catholic 13% (3) 50% (13) 37% (10) — (0) 26Relig: Ath./Agn./None 22% (8) 32% (11) 47% (16) — (0) 35Relig: Something Else 11% (2) 23% (4) 60% (9) 7% (1) 16Relig: Jewish — (0) 52% (1) 48% (1) — (0) 2Relig: Evangelical 16% (3) 33% (5) 50% (8) — (0) 16Relig: Non-Evang. Catholics 13% (5) 41% (15) 46% (17) — (0) 36Relig: All Christian 14% (8) 38% (20) 47% (25) — (0) 53Relig: All Non-Christian 18% (9) 29% (15) 51% (26) 2% (1) 51Community: Urban 15% (3) 51% (10) 34% (7) — (0) 19Community: Suburban 16% (10) 32% (19) 51% (31) 2% (1) 61Community: Rural 18% (4) 25% (6) 57% (13) — (0) 23Employ: Private Sector 18% (8) 34% (15) 45% (20) 2% (1) 44Employ: Government 38% (4) 23% (2) 39% (4) — (0) 10Employ: Self-Employed 23% (3) 50% (6) 27% (3) — (0) 13Employ: Homemaker — (0) 52% (3) 48% (3) — (0) 6Employ: Student — (0) 34% (2) 66% (3) — (0) 5Employ: Retired 16% (2) 36% (4) 48% (5) — (0) 11Employ: Unemployed — (0) 13% (1) 87% (5) — (0) 5Employ: Other 6% (1) 18% (2) 76% (8) — (0) 10Military HH: Yes 8% (2) 19% (5) 69% (18) 4% (1) 27Military HH: No 19% (15) 39% (30) 42% (32) — (0) 77



107

Table HR7_7



opinion Total N

Adults 16% (17) 34% (35) 49% (51) 1% (1) 104RD/WT: Right Direction 14% (4) 26% (8) 60% (19) — (0) 32RD/WT: Wrong Track 17% (12) 37% (27) 44% (32) 1% (1) 72Trump Job Approve 16% (6) 37% (15) 47% (19) — (0) 39Trump Job Disapprove 16% (10) 32% (20) 50% (32) 2% (1) 63Trump Job Strongly Approve 9% (2) 26% (5) 65% (13) — (0) 19Trump Job Somewhat Approve 22% (4) 47% (9) 30% (6) — (0) 20Trump Job Somewhat Disapprove 10% (1) 30% (4) 61% (7) — (0) 12Trump Job Strongly Disapprove 18% (9) 33% (17) 47% (24) 2% (1) 51Favorable of Trump 16% (6) 32% (11) 52% (19) — (0) 36Unfavorable of Trump 17% (11) 34% (23) 48% (32) 2% (1) 66Very Favorable of Trump 8% (2) 34% (7) 58% (11) — (0) 20Somewhat Favorable of Trump 26% (4) 29% (5) 45% (7) — (0) 16Somewhat Unfavorable of Trump 9% (1) 39% (5) 52% (7) — (0) 13Very Unfavorable of Trump 19% (10) 33% (18) 46% (25) 2% (1) 54#1 Issue: Economy 24% (7) 32% (10) 44% (13) — (0) 30#1 Issue: Security 16% (3) 32% (6) 52% (11) — (0) 20#1 Issue: Health Care 8% (1) 36% (6) 56% (9) — (0) 17#1 Issue: Medicare / Social Security — (0) 45% (2) 55% (2) — (0) 4#1 Issue: Women’s Issues 23% (4) 37% (6) 40% (6) — (0) 16#1 Issue: Education 14% (1) 23% (1) 41% (2) 21% (1) 5#1 Issue: Energy — (0) 15% (1) 85% (7) — (0) 8#1 Issue: Other 19% (1) 81% (3) — (0) — (0) 32018 House Vote: Democrat 18% (8) 27% (12) 53% (23) 2% (1) 442018 House Vote: Republican 17% (5) 37% (12) 46% (14) — (0) 312018 House Vote: Someone else 20% (2) 55% (5) 25% (2) — (0) 82018 House Vote: Didnt Vote 11% (2) 35% (7) 55% (11) — (0) 202016 Vote: Hillary Clinton 18% (7) 29% (12) 50% (21) 3% (1) 422016 Vote: Donald Trump 16% (5) 34% (11) 50% (16) — (0) 322016 Vote: Someone else 13% (1) 58% (6) 30% (3) — (0) 102016 Vote: Didnt Vote 16% (3) 30% (6) 54% (10) — (0) 19


108




opinion Total N

Adults 16% (17) 34% (35) 49% (51) 1% (1) 104Voted in 2014: Yes 19% (14) 32% (24) 47% (35) 1% (1) 73Voted in 2014: No 10% (3) 37% (11) 53% (16) — (0) 302012 Vote: Barack Obama 19% (10) 30% (16) 50% (27) 2% (1) 552012 Vote: Mitt Romney 17% (3) 40% (8) 42% (9) — (0) 202012 Vote: Other 19% (1) 19% (1) 61% (2) — (0) 32012 Vote: Didn’t Vote 10% (3) 39% (10) 51% (13) — (0) 264-Region: Northeast 19% (4) 48% (10) 33% (6) — (0) 204-Region: Midwest 11% (2) 46% (7) 44% (6) — (0) 154-Region: South 18% (9) 31% (14) 49% (23) 2% (1) 474-Region: West 13% (3) 19% (4) 68% (15) — (0) 22Watch TV: Every day 19% (11) 28% (17) 51% (31) 2% (1) 60Watch TV: Several times per week 8% (2) 48% (12) 44% (11) — (0) 25Watch TV: About once per week 23% (1) 29% (2) 48% (3) — (0) 6Watch TV: Several times per month 9% (1) — (0) 91% (5) — (0) 6Watch TV: About once per month 34% (1) 66% (2) — (0) — (0) 3Watch TV: Less often than once per month — (0) — (0) 100% (1) — (0) 1Watch TV: Never 18% (1) 82% (3) — (0) — (0) 3Watch Movies: Every day 14% (4) 39% (11) 46% (13) — (0) 27Watch Movies: Several times per week 13% (4) 42% (13) 46% (14) — (0) 30Watch Movies: About once per week 27% (5) 20% (4) 54% (10) — (0) 19Watch Movies: Several times per month 10% (1) 20% (3) 63% (9) 8% (1) 14Watch Movies: About once per month 17% (2) 26% (2) 57% (6) — (0) 10Watch Movies: Less often than once per month 34% (1) 66% (2) — (0) — (0) 3Watch Movies: Never — (0) 100% (0) — (0) — (0) 0



109

Table HR7_7



opinion Total N

Adults 16% (17) 34% (35) 49% (51) 1% (1) 104Watch Sporting Events: Every day 23% (3) 25% (4) 53% (8) — (0) 15Watch Sporting Events: Several times per week 17% (3) 36% (7) 47% (9) — (0) 20Watch Sporting Events: About once per week 21% (3) 25% (4) 54% (8) — (0) 15Watch Sporting Events: Several times per month 22% (2) 26% (2) 52% (5) — (0) 9Watch Sporting Events: About once per month 20% (1) 26% (2) 54% (4) — (0) 7Watch Sporting Events: Less often than once per month 3% (1) 53% (8) 37% (6) 7% (1) 16Watch Sporting Events: Never 14% (3) 35% (8) 51% (11) — (0) 22Cable TV: Currently subscribe 18% (8) 30% (14) 50% (24) 2% (1) 47Cable TV: Subscribed in past 8% (3) 36% (14) 56% (22) — (0) 40Cable TV: Never subscribed 31% (5) 40% (7) 29% (5) — (0) 17Satellite TV: Currently subscribe 6% (2) 44% (12) 50% (14) — (0) 27Satellite TV: Subscribed in past 18% (5) 31% (8) 51% (14) — (0) 27Satellite TV: Never subscribed 21% (10) 29% (15) 48% (24) 2% (1) 50Streaming Services: Currently subscribe 12% (9) 36% (28) 51% (40) 1% (1) 79Streaming Services: Subscribed in past 32% (2) 24% (2) 43% (3) — (0) 7Streaming Services: Never subscribed 30% (5) 27% (5) 43% (7) — (0) 17Film: An avid fan 23% (12) 27% (14) 49% (25) — (0) 51Film: A casual fan 10% (4) 39% (18) 49% (22) 2% (1) 45Film: Not a fan 8% (1) 45% (3) 47% (3) — (0) 7Television: An avid fan 21% (13) 31% (19) 46% (28) 2% (1) 61Television: A casual fan 10% (4) 42% (16) 48% (18) — (0) 38Television: Not a fan 11% (1) — (0) 89% (5) — (0) 5Music: An avid fan 25% (12) 36% (18) 38% (19) 2% (1) 50Music: A casual fan 8% (4) 34% (17) 58% (29) — (0) 50Music: Not a fan 16% (1) — (0) 84% (3) — (0) 4Fashion: An avid fan 46% (8) 37% (6) 11% (2) 6% (1) 17Fashion: A casual fan 13% (6) 25% (12) 61% (28) — (0) 46Fashion: Not a fan 7% (3) 42% (17) 51% (20) — (0) 40


110




opinion Total N

Adults 16% (17) 34% (35) 49% (51) 1% (1) 104HBO: Currently subscribe 14% (8) 38% (21) 47% (26) — (0) 54HBO: Share a password — (0) 6% (0) 94% (7) — (0) 8HBO: Subscribed in past 15% (3) 18% (4) 62% (13) 5% (1) 21HBO: Heard of, never subscribed 30% (6) 48% (9) 22% (4) — (0) 20HBO: Never heard of — (0) 56% (0) 44% (0) — (0) 1HBO Now: Currently subscribe 16% (5) 33% (10) 51% (15) — (0) 29HBO Now: Share a password — (0) 30% (2) 70% (4) — (0) 6HBO Now: Subscribed in past 17% (4) 21% (5) 63% (14) — (0) 22HBO Now: Heard of, never subscribed 17% (7) 41% (16) 39% (15) 3% (1) 40HBO Now: Never heard of 25% (2) 37% (3) 38% (3) — (0) 7HBO Go: Currently subscribe 9% (2) 31% (8) 60% (15) — (0) 26HBO Go: Share a password 11% (1) 30% (2) 59% (3) — (0) 6HBO Go: Subscribed in past 13% (2) 19% (3) 68% (11) — (0) 17HBO Go: Heard of, never subscribed 19% (9) 45% (21) 34% (16) 2% (1) 47HBO Go: Never heard of 36% (3) 10% (1) 54% (4) — (0) 8GoT Fan 16% (17) 34% (35) 49% (51) 1% (1) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



111

Table HR7_8

Table HR7_8: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?I thought the acting was bad in general


opinion Total N

Adults 5% (5) 4% (4) 89% (92) 2% (2) 104Gender: Male 9% (5) 2% (1) 84% (44) 5% (2) 53Gender: Female 1% (0) 6% (3) 93% (47) — (0) 51Age: 18-29 4% (1) — (0) 96% (25) — (0) 26Age: 30-44 14% (4) 9% (3) 74% (22) 4% (1) 30Age: 45-54 — (0) — (0) 96% (25) 4% (1) 26Age: 55-64 — (0) 11% (1) 89% (12) — (0) 13Age: 65+ — (0) — (0) 94% (8) 6% (0) 9Generation Z: 18-22 — (0) — (0) 100% (6) — (0) 6Millennial: Age 23-38 10% (4) 6% (3) 81% (34) 3% (1) 42Generation X: Age 39-54 3% (1) — (0) 94% (31) 3% (1) 33Boomers: Age 55-73 — (0) 7% (1) 91% (19) 2% (0) 21PID: Dem (no lean) — (0) 10% (4) 90% (33) — (0) 37PID: Ind (no lean) 7% (2) — (0) 87% (27) 6% (2) 31PID: Rep (no lean) 9% (3) 2% (1) 88% (32) 1% (0) 36PID/Gender: DemMen — (0) 5% (1) 95% (16) — (0) 17PID/Gender: DemWomen — (0) 14% (3) 86% (17) — (0) 19PID/Gender: Ind Men 11% (2) — (0) 76% (11) 13% (2) 15PID/Gender: Ind Women 2% (0) — (0) 98% (15) — (0) 16PID/Gender: Rep Men 16% (3) — (0) 82% (16) 2% (0) 20PID/Gender: Rep Women — (0) 4% (1) 96% (15) — (0) 16Ideo: Liberal (1-3) — (0) 4% (2) 96% (33) — (0) 35Ideo: Moderate (4) — (0) 6% (1) 89% (18) 5% (1) 20Ideo: Conservative (5-7) 12% (5) 4% (1) 83% (34) 1% (0) 41Educ: < College 2% (1) 4% (2) 92% (48) 3% (1) 53Educ: Bachelors degree 7% (3) 2% (1) 88% (32) 3% (1) 37Educ: Post-grad 11% (2) 9% (1) 79% (11) — (0) 14


112




opinion Total N

Adults 5% (5) 4% (4) 89% (92) 2% (2) 104Income: Under 50k 8% (4) 5% (2) 87% (36) — (0) 42Income: 50k-100k 4% (2) 3% (1) 86% (35) 6% (2) 40Income: 100k+ — (0) 4% (1) 96% (21) — (0) 22Ethnicity: White 3% (3) 5% (4) 91% (73) 1% (0) 80Ethnicity: Hispanic 23% (3) — (0) 77% (11) — (0) 14Ethnicity: Afr. Am. 11% (2) — (0) 75% (11) 14% (2) 14Ethnicity: Other 10% (1) — (0) 90% (9) — (0) 10Relig: Protestant 9% (2) 18% (3) 73% (13) — (0) 17Relig: Roman Catholic — (0) 2% (1) 96% (25) 2% (0) 26Relig: Ath./Agn./None 6% (2) 1% (0) 90% (32) 3% (1) 35Relig: Something Else 10% (2) — (0) 83% (13) 7% (1) 16Relig: Jewish — (0) — (0) 100% (2) — (0) 2Relig: Evangelical 6% (1) 4% (1) 90% (15) — (0) 16Relig: Non-Evang. Catholics 2% (1) 9% (3) 89% (32) 1% (0) 36Relig: All Christian 3% (2) 7% (4) 89% (47) 1% (0) 53Relig: All Non-Christian 7% (4) 1% (0) 88% (45) 4% (2) 51Community: Urban 5% (1) — (0) 95% (18) — (0) 19Community: Suburban 6% (4) 4% (3) 86% (53) 4% (2) 61Community: Rural 2% (1) 7% (2) 91% (21) — (0) 23Employ: Private Sector 4% (2) 5% (2) 89% (39) 2% (1) 44Employ: Government 10% (1) — (0) 90% (9) — (0) 10Employ: Self-Employed — (0) 12% (2) 81% (10) 7% (1) 13Employ: Homemaker 34% (2) — (0) 66% (4) — (0) 6Employ: Student — (0) — (0) 100% (5) — (0) 5Employ: Retired — (0) 6% (1) 90% (10) 5% (0) 11Employ: Unemployed 7% (0) — (0) 93% (5) — (0) 5Employ: Other — (0) — (0) 100% (10) — (0) 10Military HH: Yes 6% (2) 3% (1) 87% (23) 4% (1) 27Military HH: No 5% (4) 4% (3) 89% (69) 2% (1) 77



113

Table HR7_8



opinion Total N

Adults 5% (5) 4% (4) 89% (92) 2% (2) 104RD/WT: Right Direction 16% (5) 2% (1) 80% (25) 2% (0) 32RD/WT: Wrong Track — (0) 5% (3) 92% (67) 3% (2) 72Trump Job Approve 8% (3) 4% (2) 86% (34) 1% (0) 39Trump Job Disapprove 3% (2) 4% (2) 90% (57) 3% (2) 63Trump Job Strongly Approve 8% (2) — (0) 89% (17) 3% (0) 19Trump Job Somewhat Approve 8% (2) 9% (2) 83% (16) — (0) 20Trump Job Somewhat Disapprove 3% (0) — (0) 97% (12) — (0) 12Trump Job Strongly Disapprove 3% (2) 5% (2) 88% (45) 4% (2) 51Favorable of Trump 9% (3) 4% (1) 86% (31) 1% (0) 36Unfavorable of Trump 3% (2) 4% (3) 90% (60) 3% (2) 66Very Favorable of Trump 8% (2) — (0) 90% (18) 2% (0) 20Somewhat Favorable of Trump 11% (2) 8% (1) 81% (13) — (0) 16Somewhat Unfavorable of Trump 15% (2) — (0) 85% (11) — (0) 13Very Unfavorable of Trump — (0) 5% (3) 91% (49) 4% (2) 54#1 Issue: Economy 6% (2) — (0) 93% (28) 2% (0) 30#1 Issue: Security 5% (1) 3% (1) 92% (19) — (0) 20#1 Issue: Health Care 6% (1) 8% (1) 81% (14) 6% (1) 17#1 Issue: Medicare / Social Security — (0) — (0) 100% (4) — (0) 4#1 Issue: Women’s Issues — (0) 10% (2) 90% (14) — (0) 16#1 Issue: Education — (0) 14% (1) 65% (3) 21% (1) 5#1 Issue: Energy 20% (2) — (0) 80% (6) — (0) 8#1 Issue: Other — (0) — (0) 100% (3) — (0) 32018 House Vote: Democrat 4% (2) 8% (4) 86% (38) 2% (1) 442018 House Vote: Republican 9% (3) 2% (1) 88% (27) 2% (0) 312018 House Vote: Someone else — (0) — (0) 100% (8) — (0) 82018 House Vote: Didnt Vote 5% (1) — (0) 91% (18) 5% (1) 202016 Vote: Hillary Clinton — (0) 4% (2) 94% (40) 3% (1) 422016 Vote: Donald Trump 15% (5) 2% (1) 82% (26) 2% (0) 322016 Vote: Someone else — (0) 15% (2) 85% (9) — (0) 102016 Vote: Didnt Vote 2% (0) 2% (0) 91% (17) 5% (1) 19


114




opinion Total N

Adults 5% (5) 4% (4) 89% (92) 2% (2) 104Voted in 2014: Yes 4% (3) 5% (4) 88% (65) 2% (2) 73Voted in 2014: No 6% (2) 1% (0) 89% (27) 3% (1) 302012 Vote: Barack Obama 6% (3) 6% (3) 85% (46) 4% (2) 552012 Vote: Mitt Romney — (0) 3% (1) 95% (19) 2% (0) 202012 Vote: Other — (0) — (0) 100% (3) — (0) 32012 Vote: Didn’t Vote 7% (2) 2% (0) 91% (24) — (0) 264-Region: Northeast 8% (2) 7% (1) 85% (17) — (0) 204-Region: Midwest 2% (0) 3% (0) 91% (14) 3% (0) 154-Region: South 7% (3) 5% (2) 84% (40) 4% (2) 474-Region: West — (0) — (0) 100% (22) — (0) 22Watch TV: Every day 4% (2) 4% (2) 90% (54) 3% (2) 60Watch TV: Several times per week 4% (1) 4% (1) 92% (23) — (0) 25Watch TV: About once per week — (0) 19% (1) 65% (4) 15% (1) 6Watch TV: Several times per month 27% (2) — (0) 73% (4) — (0) 6Watch TV: About once per month — (0) — (0) 100% (3) — (0) 3Watch TV: Less often than once per month 38% (0) — (0) 62% (1) — (0) 1Watch TV: Never — (0) — (0) 100% (3) — (0) 3Watch Movies: Every day — (0) 6% (2) 94% (26) — (0) 27Watch Movies: Several times per week — (0) 5% (1) 95% (29) — (0) 30Watch Movies: About once per week 14% (3) 6% (1) 77% (14) 3% (0) 19Watch Movies: Several times per month 16% (2) — (0) 70% (10) 15% (2) 14Watch Movies: About once per month 4% (0) — (0) 96% (9) — (0) 10Watch Movies: Less often than once per month — (0) — (0) 100% (3) — (0) 3Watch Movies: Never — (0) — (0) 100% (0) — (0) 0



115

Table HR7_8



opinion Total N

Adults 5% (5) 4% (4) 89% (92) 2% (2) 104Watch Sporting Events: Every day 11% (2) — (0) 89% (13) — (0) 15Watch Sporting Events: Several times per week 5% (1) 8% (2) 88% (18) — (0) 20Watch Sporting Events: About once per week 11% (2) 13% (2) 76% (11) — (0) 15Watch Sporting Events: Several times per month 4% (0) — (0) 96% (9) — (0) 9Watch Sporting Events: About once per month — (0) — (0) 86% (6) 14% (1) 7Watch Sporting Events: Less often than once per month — (0) — (0) 93% (15) 7% (1) 16Watch Sporting Events: Never 3% (1) 3% (1) 92% (20) 2% (0) 22Cable TV: Currently subscribe 6% (3) 1% (1) 87% (41) 5% (2) 47Cable TV: Subscribed in past 5% (2) 5% (2) 90% (36) — (0) 40Cable TV: Never subscribed — (0) 9% (2) 91% (15) — (0) 17Satellite TV: Currently subscribe 4% (1) — (0) 96% (26) — (0) 27Satellite TV: Subscribed in past — (0) 5% (1) 92% (24) 3% (1) 27Satellite TV: Never subscribed 8% (4) 6% (3) 83% (41) 3% (2) 50Streaming Services: Currently subscribe 4% (3) 2% (2) 92% (73) 2% (2) 79Streaming Services: Subscribed in past 5% (0) 6% (0) 76% (6) 13% (1) 7Streaming Services: Never subscribed 9% (2) 12% (2) 78% (14) — (0) 17Film: An avid fan 9% (5) 5% (2) 86% (44) — (0) 51Film: A casual fan 1% (1) 4% (2) 91% (41) 4% (2) 45Film: Not a fan — (0) — (0) 93% (7) 7% (0) 7Television: An avid fan 3% (2) 3% (2) 91% (55) 3% (2) 61Television: A casual fan 4% (2) 5% (2) 88% (33) 2% (1) 38Television: Not a fan 31% (2) — (0) 69% (4) — (0) 5Music: An avid fan 5% (3) 7% (3) 84% (42) 4% (2) 50Music: A casual fan 5% (3) 1% (1) 92% (46) 1% (0) 50Music: Not a fan — (0) — (0) 100% (4) — (0) 4Fashion: An avid fan — (0) 9% (2) 80% (14) 12% (2) 17Fashion: A casual fan 11% (5) 3% (1) 86% (40) — (0) 46Fashion: Not a fan — (0) 3% (1) 95% (38) 1% (0) 40


116




opinion Total N

Adults 5% (5) 4% (4) 89% (92) 2% (2) 104HBO: Currently subscribe 5% (3) 6% (3) 87% (47) 3% (1) 54HBO: Share a password 21% (2) — (0) 79% (6) — (0) 8HBO: Subscribed in past 3% (1) — (0) 92% (20) 5% (1) 21HBO: Heard of, never subscribed — (0) 6% (1) 94% (18) — (0) 20HBO: Never heard of 44% (0) — (0) 56% (0) — (0) 1HBO Now: Currently subscribe 6% (2) 6% (2) 87% (25) 2% (0) 29HBO Now: Share a password — (0) — (0) 100% (6) — (0) 6HBO Now: Subscribed in past 14% (3) — (0) 86% (19) — (0) 22HBO Now: Heard of, never subscribed 1% (1) 5% (2) 89% (35) 5% (2) 40HBO Now: Never heard of — (0) 8% (1) 92% (7) — (0) 7HBO Go: Currently subscribe 4% (1) 3% (1) 91% (23) 2% (0) 26HBO Go: Share a password 6% (0) — (0) 94% (5) — (0) 6HBO Go: Subscribed in past — (0) — (0) 100% (17) — (0) 17HBO Go: Heard of, never subscribed 1% (1) 6% (3) 89% (42) 4% (2) 47HBO Go: Never heard of 40% (3) 7% (1) 53% (4) — (0) 8GoT Fan 5% (5) 4% (4) 89% (92) 2% (2) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



117

Table HR7_9

Table HR7_9: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?I thought the writing was bad in general


opinion Total N

Adults 47% (49) 24% (25) 28% (29) 1% (1) 104Gender: Male 51% (27) 23% (12) 24% (12) 2% (1) 53Gender: Female 43% (22) 26% (13) 32% (16) — (0) 51Age: 18-29 59% (15) 25% (6) 16% (4) — (0) 26Age: 30-44 56% (17) 30% (9) 10% (3) 4% (1) 30Age: 45-54 35% (9) 26% (7) 39% (10) — (0) 26Age: 55-64 48% (6) — (0) 52% (7) — (0) 13Age: 65+ 12% (1) 37% (3) 51% (5) — (0) 9Generation Z: 18-22 57% (3) 11% (1) 33% (2) — (0) 6Millennial: Age 23-38 59% (25) 30% (13) 8% (3) 3% (1) 42Generation X: Age 39-54 39% (13) 26% (9) 35% (12) — (0) 33Boomers: Age 55-73 36% (8) 10% (2) 54% (12) — (0) 21PID: Dem (no lean) 48% (18) 27% (10) 25% (9) — (0) 37PID: Ind (no lean) 60% (18) 22% (7) 14% (4) 3% (1) 31PID: Rep (no lean) 35% (13) 23% (8) 42% (15) — (0) 36PID/Gender: DemMen 58% (10) 15% (3) 27% (5) — (0) 17PID/Gender: DemWomen 38% (7) 38% (7) 23% (5) — (0) 19PID/Gender: Ind Men 63% (10) 24% (4) 6% (1) 7% (1) 15PID/Gender: Ind Women 57% (9) 21% (3) 22% (3) — (0) 16PID/Gender: Rep Men 37% (7) 29% (6) 34% (7) — (0) 20PID/Gender: Rep Women 33% (5) 15% (2) 51% (8) — (0) 16Ideo: Liberal (1-3) 49% (17) 33% (12) 18% (6) — (0) 35Ideo: Moderate (4) 48% (10) 25% (5) 21% (4) 5% (1) 20Ideo: Conservative (5-7) 51% (21) 16% (7) 32% (13) — (0) 41Educ: < College 51% (27) 19% (10) 30% (16) — (0) 53Educ: Bachelors degree 46% (17) 24% (9) 27% (10) 3% (1) 37Educ: Post-grad 34% (5) 45% (6) 21% (3) — (0) 14


118




opinion Total N

Adults 47% (49) 24% (25) 28% (29) 1% (1) 104Income: Under 50k 56% (23) 24% (10) 20% (8) — (0) 42Income: 50k-100k 36% (14) 25% (10) 37% (15) 3% (1) 40Income: 100k+ 51% (11) 24% (5) 26% (6) — (0) 22Ethnicity: White 48% (38) 24% (19) 28% (23) — (0) 80Ethnicity: Hispanic 56% (8) 12% (2) 33% (5) — (0) 14Ethnicity: Afr. Am. 22% (3) 37% (5) 33% (5) 8% (1) 14Ethnicity: Other 78% (7) 10% (1) 12% (1) — (0) 10Relig: Protestant 71% (12) 9% (2) 20% (3) — (0) 17Relig: Roman Catholic 51% (13) 12% (3) 37% (10) — (0) 26Relig: Ath./Agn./None 41% (15) 36% (13) 23% (8) — (0) 35Relig: Something Else 20% (3) 41% (6) 33% (5) 7% (1) 16Relig: Jewish — (0) — (0) 100% (2) — (0) 2Relig: Evangelical 66% (11) 11% (2) 23% (4) — (0) 16Relig: Non-Evang. Catholics 56% (20) 12% (4) 32% (12) — (0) 36Relig: All Christian 59% (31) 12% (6) 29% (15) — (0) 53Relig: All Non-Christian 35% (18) 38% (19) 26% (13) 2% (1) 51Community: Urban 57% (11) 23% (4) 20% (4) — (0) 19Community: Suburban 43% (27) 29% (18) 26% (16) 2% (1) 61Community: Rural 49% (11) 13% (3) 38% (9) — (0) 23Employ: Private Sector 60% (26) 24% (10) 14% (6) 2% (1) 44Employ: Government 43% (4) 34% (3) 23% (2) — (0) 10Employ: Self-Employed 62% (8) 8% (1) 30% (4) — (0) 13Employ: Homemaker 7% (0) 45% (3) 48% (3) — (0) 6Employ: Student 66% (3) 13% (1) 21% (1) — (0) 5Employ: Retired 27% (3) 30% (3) 43% (5) — (0) 11Employ: Unemployed 43% (2) 13% (1) 44% (2) — (0) 5Employ: Other 19% (2) 28% (3) 52% (5) — (0) 10Military HH: Yes 31% (8) 31% (8) 34% (9) 4% (1) 27Military HH: No 53% (40) 22% (17) 25% (19) — (0) 77



119

Table HR7_9



opinion Total N

Adults 47% (49) 24% (25) 28% (29) 1% (1) 104RD/WT: Right Direction 46% (15) 20% (6) 34% (11) — (0) 32RD/WT: Wrong Track 47% (34) 26% (19) 25% (18) 1% (1) 72Trump Job Approve 48% (19) 23% (9) 29% (11) — (0) 39Trump Job Disapprove 47% (30) 26% (16) 26% (16) 2% (1) 63Trump Job Strongly Approve 39% (8) 20% (4) 40% (8) — (0) 19Trump Job Somewhat Approve 57% (11) 25% (5) 18% (4) — (0) 20Trump Job Somewhat Disapprove 41% (5) 19% (2) 40% (5) — (0) 12Trump Job Strongly Disapprove 48% (25) 27% (14) 22% (11) 2% (1) 51Favorable of Trump 46% (16) 22% (8) 32% (11) — (0) 36Unfavorable of Trump 49% (32) 25% (17) 24% (16) 2% (1) 66Very Favorable of Trump 41% (8) 16% (3) 43% (9) — (0) 20Somewhat Favorable of Trump 52% (8) 30% (5) 18% (3) — (0) 16Somewhat Unfavorable of Trump 38% (5) 24% (3) 38% (5) — (0) 13Very Unfavorable of Trump 51% (27) 25% (14) 21% (11) 2% (1) 54#1 Issue: Economy 54% (17) 26% (8) 20% (6) — (0) 30#1 Issue: Security 29% (6) 25% (5) 46% (9) — (0) 20#1 Issue: Health Care 33% (6) 18% (3) 49% (8) — (0) 17#1 Issue: Medicare / Social Security 100% (4) — (0) — (0) — (0) 4#1 Issue: Women’s Issues 56% (9) 29% (5) 15% (2) — (0) 16#1 Issue: Education 37% (2) 25% (1) 17% (1) 21% (1) 5#1 Issue: Energy 51% (4) 43% (3) 6% (0) — (0) 8#1 Issue: Other 56% (2) — (0) 44% (1) — (0) 32018 House Vote: Democrat 43% (19) 32% (14) 22% (10) 2% (1) 442018 House Vote: Republican 50% (16) 12% (4) 38% (12) — (0) 312018 House Vote: Someone else 70% (6) 17% (1) 13% (1) — (0) 82018 House Vote: Didnt Vote 41% (8) 30% (6) 29% (6) — (0) 202016 Vote: Hillary Clinton 44% (18) 28% (12) 26% (11) 3% (1) 422016 Vote: Donald Trump 48% (16) 16% (5) 36% (12) — (0) 322016 Vote: Someone else 73% (8) 21% (2) 6% (1) — (0) 102016 Vote: Didnt Vote 38% (7) 32% (6) 29% (5) — (0) 19


120




opinion Total N

Adults 47% (49) 24% (25) 28% (29) 1% (1) 104Voted in 2014: Yes 50% (37) 19% (14) 30% (22) 1% (1) 73Voted in 2014: No 40% (12) 37% (11) 23% (7) — (0) 302012 Vote: Barack Obama 44% (24) 31% (17) 23% (13) 2% (1) 552012 Vote: Mitt Romney 47% (9) 9% (2) 44% (9) — (0) 202012 Vote: Other 61% (2) — (0) 39% (1) — (0) 32012 Vote: Didn’t Vote 52% (13) 26% (7) 23% (6) — (0) 264-Region: Northeast 37% (7) 28% (6) 35% (7) — (0) 204-Region: Midwest 43% (6) 34% (5) 23% (3) — (0) 154-Region: South 54% (26) 19% (9) 25% (12) 2% (1) 474-Region: West 44% (9) 27% (6) 30% (6) — (0) 22Watch TV: Every day 44% (26) 25% (15) 30% (18) 2% (1) 60Watch TV: Several times per week 69% (17) 20% (5) 11% (3) — (0) 25Watch TV: About once per week 65% (4) 20% (1) 15% (1) — (0) 6Watch TV: Several times per month 10% (1) 36% (2) 54% (3) — (0) 6Watch TV: About once per month — (0) — (0) 100% (3) — (0) 3Watch TV: Less often than once per month 100% (1) — (0) — (0) — (0) 1Watch TV: Never — (0) 67% (2) 33% (1) — (0) 3Watch Movies: Every day 52% (14) 13% (4) 35% (9) — (0) 27Watch Movies: Several times per week 58% (18) 24% (7) 17% (5) — (0) 30Watch Movies: About once per week 55% (10) 33% (6) 12% (2) — (0) 19Watch Movies: Several times per month 19% (3) 34% (5) 40% (5) 8% (1) 14Watch Movies: About once per month 42% (4) 29% (3) 29% (3) — (0) 10Watch Movies: Less often than once per month — (0) 16% (1) 84% (3) — (0) 3Watch Movies: Never — (0) — (0) 100% (0) — (0) 0



121

Table HR7_9



opinion Total N

Adults 47% (49) 24% (25) 28% (29) 1% (1) 104Watch Sporting Events: Every day 36% (5) 25% (4) 39% (6) — (0) 15Watch Sporting Events: Several times per week 78% (16) 14% (3) 8% (2) — (0) 20Watch Sporting Events: About once per week 46% (7) 38% (6) 16% (2) — (0) 15Watch Sporting Events: Several times per month 46% (4) 12% (1) 42% (4) — (0) 9Watch Sporting Events: About once per month 29% (2) 26% (2) 46% (3) — (0) 7Watch Sporting Events: Less often than once per month 56% (9) 18% (3) 20% (3) 7% (1) 16Watch Sporting Events: Never 26% (6) 34% (7) 40% (9) — (0) 22Cable TV: Currently subscribe 46% (22) 20% (9) 31% (15) 2% (1) 47Cable TV: Subscribed in past 51% (20) 29% (11) 20% (8) — (0) 40Cable TV: Never subscribed 40% (7) 26% (4) 34% (6) — (0) 17Satellite TV: Currently subscribe 47% (13) 9% (2) 45% (12) — (0) 27Satellite TV: Subscribed in past 50% (13) 36% (9) 15% (4) — (0) 27Satellite TV: Never subscribed 46% (23) 27% (13) 25% (12) 2% (1) 50Streaming Services: Currently subscribe 50% (40) 23% (18) 25% (20) 1% (1) 79Streaming Services: Subscribed in past 40% (3) 28% (2) 33% (2) — (0) 7Streaming Services: Never subscribed 36% (6) 28% (5) 36% (6) — (0) 17Film: An avid fan 59% (30) 21% (11) 20% (10) — (0) 51Film: A casual fan 37% (17) 30% (14) 30% (14) 2% (1) 45Film: Not a fan 23% (2) 14% (1) 63% (5) — (0) 7Television: An avid fan 51% (31) 21% (13) 27% (16) 2% (1) 61Television: A casual fan 46% (17) 28% (11) 26% (10) — (0) 38Television: Not a fan 12% (1) 42% (2) 46% (2) — (0) 5Music: An avid fan 57% (29) 22% (11) 19% (10) 2% (1) 50Music: A casual fan 39% (19) 28% (14) 33% (17) — (0) 50Music: Not a fan 17% (1) 16% (1) 67% (2) — (0) 4Fashion: An avid fan 53% (9) 25% (4) 16% (3) 6% (1) 17Fashion: A casual fan 45% (21) 35% (16) 19% (9) — (0) 46Fashion: Not a fan 47% (19) 11% (5) 42% (17) — (0) 40


122




opinion Total N

Adults 47% (49) 24% (25) 28% (29) 1% (1) 104HBO: Currently subscribe 46% (25) 19% (10) 35% (19) — (0) 54HBO: Share a password 67% (5) 33% (3) — (0) — (0) 8HBO: Subscribed in past 60% (13) 20% (4) 15% (3) 5% (1) 21HBO: Heard of, never subscribed 28% (6) 41% (8) 31% (6) — (0) 20HBO: Never heard of 44% (0) — (0) 56% (0) — (0) 1HBO Now: Currently subscribe 64% (18) 15% (4) 20% (6) — (0) 29HBO Now: Share a password 71% (4) 29% (2) — (0) — (0) 6HBO Now: Subscribed in past 61% (13) 19% (4) 21% (5) — (0) 22HBO Now: Heard of, never subscribed 26% (10) 34% (13) 38% (15) 3% (1) 40HBO Now: Never heard of 32% (2) 23% (2) 46% (3) — (0) 7HBO Go: Currently subscribe 59% (15) 16% (4) 25% (6) — (0) 26HBO Go: Share a password 61% (3) 16% (1) 23% (1) — (0) 6HBO Go: Subscribed in past 61% (10) 6% (1) 33% (5) — (0) 17HBO Go: Heard of, never subscribed 32% (15) 36% (17) 30% (14) 2% (1) 47HBO Go: Never heard of 55% (5) 28% (2) 17% (1) — (0) 8GoT Fan 47% (49) 24% (25) 28% (29) 1% (1) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



123

Table HR7_10

Table HR7_10: Were any of the following major or minor reasons why you didn’t like the ’Game of Thrones’ series nale?I thought the cinematography was bad in general


opinion Total N

Adults 7% (7) 17% (18) 74% (77) 2% (2) 104Gender: Male 6% (3) 12% (6) 79% (41) 3% (2) 53Gender: Female 7% (4) 22% (11) 70% (36) 1% (0) 51Age: 18-29 4% (1) 14% (4) 80% (21) 2% (0) 26Age: 30-44 16% (5) 12% (4) 69% (21) 4% (1) 30Age: 45-54 2% (1) 20% (5) 77% (20) — (0) 26Age: 55-64 5% (1) 26% (4) 69% (9) — (0) 13Age: 65+ — (0) 18% (2) 77% (7) 6% (0) 9Generation Z: 18-22 — (0) — (0) 100% (6) — (0) 6Millennial: Age 23-38 14% (6) 11% (5) 72% (31) 3% (1) 42Generation X: Age 39-54 2% (1) 23% (8) 75% (25) — (0) 33Boomers: Age 55-73 3% (1) 24% (5) 71% (15) 2% (0) 21PID: Dem (no lean) 7% (2) 9% (3) 84% (31) — (0) 37PID: Ind (no lean) 7% (2) 22% (7) 66% (20) 5% (1) 31PID: Rep (no lean) 6% (2) 21% (7) 72% (26) 1% (0) 36PID/Gender: DemMen — (0) 8% (1) 92% (16) — (0) 17PID/Gender: DemWomen 13% (2) 9% (2) 78% (15) — (0) 19PID/Gender: Ind Men 11% (2) — (0) 82% (12) 7% (1) 15PID/Gender: Ind Women 4% (1) 43% (7) 50% (8) 2% (0) 16PID/Gender: Rep Men 8% (2) 24% (5) 65% (13) 2% (0) 20PID/Gender: Rep Women 4% (1) 17% (3) 80% (13) — (0) 16Ideo: Liberal (1-3) 4% (2) 3% (1) 93% (32) — (0) 35Ideo: Moderate (4) 5% (1) 34% (7) 57% (11) 5% (1) 20Ideo: Conservative (5-7) 10% (4) 23% (9) 65% (26) 2% (1) 41Educ: < College 5% (3) 26% (14) 67% (35) 2% (1) 53Educ: Bachelors degree 7% (3) 6% (2) 84% (31) 3% (1) 37Educ: Post-grad 11% (2) 12% (2) 76% (11) — (0) 14


124




opinion Total N

Adults 7% (7) 17% (18) 74% (77) 2% (2) 104Income: Under 50k 11% (5) 25% (10) 63% (26) 1% (0) 42Income: 50k-100k 6% (2) 9% (4) 81% (33) 4% (2) 40Income: 100k+ — (0) 16% (3) 84% (18) — (0) 22Ethnicity: White 6% (4) 18% (14) 75% (60) 1% (1) 80Ethnicity: Hispanic 23% (3) 23% (3) 54% (8) — (0) 14Ethnicity: Afr. Am. 18% (3) — (0) 75% (11) 8% (1) 14Ethnicity: Other — (0) 34% (3) 66% (6) — (0) 10Relig: Protestant 9% (2) 18% (3) 73% (13) — (0) 17Relig: Roman Catholic 2% (1) 23% (6) 73% (19) 2% (0) 26Relig: Ath./Agn./None 6% (2) 5% (2) 88% (31) — (0) 35Relig: Something Else 10% (2) 30% (5) 51% (8) 9% (1) 16Relig: Jewish — (0) — (0) 100% (2) — (0) 2Relig: Evangelical 9% (2) 22% (4) 68% (11) — (0) 16Relig: Non-Evang. Catholics 4% (2) 20% (7) 74% (27) 1% (0) 36Relig: All Christian 6% (3) 21% (11) 72% (38) 1% (0) 53Relig: All Non-Christian 8% (4) 13% (7) 77% (39) 3% (1) 51Community: Urban — (0) — (0) 100% (19) — (0) 19Community: Suburban 6% (4) 21% (13) 70% (43) 3% (2) 61Community: Rural 13% (3) 21% (5) 65% (15) — (0) 23Employ: Private Sector 5% (2) 16% (7) 76% (33) 3% (1) 44Employ: Government 9% (1) 4% (0) 86% (8) — (0) 10Employ: Self-Employed 12% (2) 40% (5) 47% (6) — (0) 13Employ: Homemaker 25% (2) — (0) 75% (5) — (0) 6Employ: Student — (0) — (0) 100% (5) — (0) 5Employ: Retired 6% (1) 15% (2) 75% (8) 5% (0) 11Employ: Unemployed — (0) 7% (0) 93% (5) — (0) 5Employ: Other — (0) 31% (3) 69% (7) — (0) 10Military HH: Yes 6% (2) 12% (3) 78% (21) 4% (1) 27Military HH: No 7% (5) 19% (14) 73% (56) 1% (1) 77



125

Table HR7_10



opinion Total N

Adults 7% (7) 17% (18) 74% (77) 2% (2) 104RD/WT: Right Direction 10% (3) 24% (8) 64% (20) 2% (0) 32RD/WT: Wrong Track 5% (4) 14% (10) 79% (57) 2% (1) 72Trump Job Approve 6% (2) 25% (10) 68% (27) 1% (0) 39Trump Job Disapprove 7% (5) 12% (8) 78% (50) 2% (1) 63Trump Job Strongly Approve — (0) 31% (6) 67% (13) 3% (0) 19Trump Job Somewhat Approve 12% (2) 20% (4) 68% (14) — (0) 20Trump Job Somewhat Disapprove — (0) 8% (1) 92% (11) — (0) 12Trump Job Strongly Disapprove 9% (5) 13% (7) 75% (39) 3% (1) 51Favorable of Trump 6% (2) 27% (10) 65% (23) 1% (0) 36Unfavorable of Trump 7% (5) 12% (8) 79% (52) 2% (1) 66Very Favorable of Trump — (0) 26% (5) 71% (14) 2% (0) 20Somewhat Favorable of Trump 15% (2) 27% (4) 58% (9) — (0) 16Somewhat Unfavorable of Trump 13% (2) 3% (0) 85% (11) — (0) 13Very Unfavorable of Trump 6% (3) 14% (8) 77% (41) 3% (1) 54#1 Issue: Economy 6% (2) 25% (7) 68% (21) 2% (0) 30#1 Issue: Security 3% (1) 18% (4) 79% (16) — (0) 20#1 Issue: Health Care 4% (1) 16% (3) 81% (14) — (0) 17#1 Issue: Medicare / Social Security — (0) 28% (1) 72% (3) — (0) 4#1 Issue: Women’s Issues 15% (2) 3% (0) 82% (13) — (0) 16#1 Issue: Education — (0) 9% (0) 63% (3) 29% (1) 5#1 Issue: Energy 20% (2) — (0) 80% (6) — (0) 8#1 Issue: Other — (0) 56% (2) 44% (1) — (0) 32018 House Vote: Democrat 9% (4) 12% (5) 75% (33) 3% (1) 442018 House Vote: Republican 7% (2) 16% (5) 75% (23) 2% (0) 312018 House Vote: Someone else 7% (1) 38% (3) 55% (5) — (0) 82018 House Vote: Didnt Vote — (0) 19% (4) 81% (16) — (0) 202016 Vote: Hillary Clinton 6% (2) 11% (5) 80% (34) 3% (1) 422016 Vote: Donald Trump 12% (4) 17% (6) 68% (22) 3% (1) 322016 Vote: Someone else 6% (1) 39% (4) 55% (6) — (0) 102016 Vote: Didnt Vote — (0) 17% (3) 83% (15) — (0) 19


126




opinion Total N

Adults 7% (7) 17% (18) 74% (77) 2% (2) 104Voted in 2014: Yes 9% (7) 16% (12) 72% (53) 2% (2) 73Voted in 2014: No — (0) 19% (6) 80% (24) 1% (0) 302012 Vote: Barack Obama 12% (6) 11% (6) 76% (41) 2% (1) 552012 Vote: Mitt Romney 3% (1) 12% (3) 82% (17) 2% (0) 202012 Vote: Other — (0) 61% (2) 39% (1) — (0) 32012 Vote: Didn’t Vote — (0) 29% (7) 70% (18) 1% (0) 264-Region: Northeast 12% (2) 24% (5) 65% (13) — (0) 204-Region: Midwest — (0) 8% (1) 86% (13) 6% (1) 154-Region: South 10% (5) 20% (10) 68% (32) 2% (1) 474-Region: West — (0) 9% (2) 91% (20) — (0) 22Watch TV: Every day 6% (4) 11% (7) 79% (48) 3% (2) 60Watch TV: Several times per week 4% (1) 27% (7) 69% (17) — (0) 25Watch TV: About once per week — (0) 37% (2) 63% (4) — (0) 6Watch TV: Several times per month 27% (2) — (0) 73% (4) — (0) 6Watch TV: About once per month — (0) — (0) 100% (3) — (0) 3Watch TV: Less often than once per month 62% (1) 38% (0) — (0) — (0) 1Watch TV: Never — (0) 49% (2) 51% (2) — (0) 3Watch Movies: Every day 6% (2) 22% (6) 71% (19) 1% (0) 27Watch Movies: Several times per week 5% (2) 26% (8) 69% (21) — (0) 30Watch Movies: About once per week 9% (2) 15% (3) 74% (14) 3% (0) 19Watch Movies: Several times per month 12% (2) — (0) 80% (11) 8% (1) 14Watch Movies: About once per month 6% (1) 12% (1) 82% (8) — (0) 10Watch Movies: Less often than once per month — (0) — (0) 100% (3) — (0) 3Watch Movies: Never — (0) — (0) 100% (0) — (0) 0



127

Table HR7_10



opinion Total N

Adults 7% (7) 17% (18) 74% (77) 2% (2) 104Watch Sporting Events: Every day 11% (2) 32% (5) 56% (8) — (0) 15Watch Sporting Events: Several times per week 8% (2) 5% (1) 88% (18) — (0) 20Watch Sporting Events: About once per week 15% (2) 20% (3) 66% (10) — (0) 15Watch Sporting Events: Several times per month 10% (1) 4% (0) 86% (8) — (0) 9Watch Sporting Events: About once per month — (0) 29% (2) 65% (4) 6% (0) 7Watch Sporting Events: Less often than once per month — (0) 33% (5) 60% (10) 7% (1) 16Watch Sporting Events: Never 3% (1) 6% (1) 89% (19) 2% (0) 22Cable TV: Currently subscribe 6% (3) 21% (10) 69% (32) 4% (2) 47Cable TV: Subscribed in past 4% (2) 11% (4) 85% (34) — (0) 40Cable TV: Never subscribed 15% (2) 20% (3) 65% (11) — (0) 17Satellite TV: Currently subscribe 3% (1) 7% (2) 90% (25) — (0) 27Satellite TV: Subscribed in past — (0) 19% (5) 79% (21) 1% (0) 27Satellite TV: Never subscribed 12% (6) 21% (10) 64% (32) 3% (2) 50Streaming Services: Currently subscribe 3% (3) 17% (13) 77% (61) 2% (2) 79Streaming Services: Subscribed in past 8% (1) 11% (1) 81% (6) — (0) 7Streaming Services: Never subscribed 22% (4) 20% (3) 58% (10) — (0) 17Film: An avid fan 11% (6) 19% (10) 69% (35) 1% (0) 51Film: A casual fan 1% (1) 17% (8) 79% (36) 2% (1) 45Film: Not a fan 8% (1) — (0) 85% (6) 7% (0) 7Television: An avid fan 8% (5) 16% (9) 73% (45) 3% (2) 61Television: A casual fan — (0) 21% (8) 79% (30) — (0) 38Television: Not a fan 43% (2) — (0) 57% (3) — (0) 5Music: An avid fan 9% (5) 17% (8) 71% (36) 3% (1) 50Music: A casual fan 3% (2) 18% (9) 77% (39) 1% (0) 50Music: Not a fan 17% (1) — (0) 83% (3) — (0) 4Fashion: An avid fan 14% (2) 24% (4) 56% (10) 6% (1) 17Fashion: A casual fan 7% (3) 18% (8) 74% (34) 1% (0) 46Fashion: Not a fan 3% (1) 13% (5) 83% (33) 1% (0) 40


128




opinion Total N

Adults 7% (7) 17% (18) 74% (77) 2% (2) 104HBO: Currently subscribe 7% (4) 22% (12) 70% (38) 1% (0) 54HBO: Share a password 21% (2) 6% (0) 72% (5) — (0) 8HBO: Subscribed in past 7% (2) 13% (3) 73% (16) 7% (1) 21HBO: Heard of, never subscribed — (0) 10% (2) 90% (18) — (0) 20HBO: Never heard of — (0) 44% (0) 56% (0) — (0) 1HBO Now: Currently subscribe 6% (2) 29% (8) 64% (18) 2% (0) 29HBO Now: Share a password — (0) 8% (0) 92% (6) — (0) 6HBO Now: Subscribed in past 12% (3) 13% (3) 74% (16) 2% (0) 22HBO Now: Heard of, never subscribed 5% (2) 13% (5) 79% (31) 3% (1) 40HBO Now: Never heard of 8% (1) 10% (1) 81% (6) — (0) 7HBO Go: Currently subscribe — (0) 28% (7) 70% (18) 2% (0) 26HBO Go: Share a password — (0) 15% (1) 85% (5) — (0) 6HBO Go: Subscribed in past 6% (1) 11% (2) 82% (14) 2% (0) 17HBO Go: Heard of, never subscribed 4% (2) 12% (6) 81% (38) 2% (1) 47HBO Go: Never heard of 47% (4) 23% (2) 30% (3) — (0) 8GoT Fan 7% (7) 17% (18) 74% (77) 2% (2) 104Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



129

Table HR8_1

Table HR8_1: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Satis ed

DemographicYes, this describes how

I feelNo, this doesn’t

describe how I feelDon’t know / No

opinion Total N

Adults 49% (153) 45% (140) 7% (20) 314Gender: Male 53% (88) 41% (68) 6% (10) 165Gender: Female 44% (66) 48% (72) 7% (11) 149Age: 18-29 41% (28) 54% (37) 5% (3) 68Age: 30-44 50% (52) 42% (43) 8% (9) 104Age: 45-54 48% (33) 49% (34) 3% (2) 69Age: 55-64 55% (26) 41% (19) 4% (2) 47Age: 65+ 55% (14) 28% (7) 16% (4) 25Generation Z: 18-22 74% (20) 26% (7) — (0) 27Millennial: Age 23-38 39% (44) 53% (60) 8% (10) 114Generation X: Age 39-54 49% (49) 47% (47) 5% (5) 101Boomers: Age 55-73 56% (39) 37% (26) 7% (5) 70PID: Dem (no lean) 47% (57) 49% (59) 4% (5) 120PID: Ind (no lean) 52% (56) 39% (42) 9% (10) 108PID: Rep (no lean) 48% (41) 46% (39) 6% (5) 85PID/Gender: DemMen 53% (31) 40% (24) 7% (4) 59PID/Gender: DemWomen 42% (26) 57% (35) 1% (1) 61PID/Gender: Ind Men 56% (33) 38% (22) 6% (4) 58PID/Gender: Ind Women 46% (23) 41% (20) 13% (6) 50PID/Gender: Rep Men 50% (24) 47% (22) 4% (2) 48PID/Gender: Rep Women 45% (17) 45% (17) 10% (4) 38Ideo: Liberal (1-3) 52% (68) 41% (54) 7% (9) 130Ideo: Moderate (4) 51% (33) 42% (27) 6% (4) 65Ideo: Conservative (5-7) 44% (40) 49% (44) 7% (6) 91Educ: < College 48% (84) 43% (75) 8% (15) 173Educ: Bachelors degree 45% (42) 53% (49) 2% (2) 94Educ: Post-grad 59% (27) 33% (15) 8% (4) 46


130






opinion Total N

Adults 49% (153) 45% (140) 7% (20) 314Income: Under 50k 51% (66) 39% (50) 10% (12) 129Income: 50k-100k 44% (52) 51% (60) 5% (5) 117Income: 100k+ 52% (35) 44% (30) 4% (3) 67Ethnicity: White 48% (113) 45% (108) 7% (17) 237Ethnicity: Hispanic 66% (38) 28% (16) 6% (4) 58Ethnicity: Afr. Am. 52% (24) 40% (18) 8% (4) 46Ethnicity: Other 54% (17) 46% (14) — (0) 31Relig: Protestant 38% (15) 59% (24) 3% (1) 41Relig: Roman Catholic 52% (38) 44% (31) 4% (3) 72Relig: Ath./Agn./None 43% (45) 47% (49) 9% (10) 104Relig: Something Else 63% (39) 32% (20) 5% (3) 62Relig: Jewish 81% (8) 19% (2) — (0) 9Relig: Evangelical 52% (32) 42% (26) 6% (4) 62Relig: Non-Evang. Catholics 43% (37) 52% (45) 5% (4) 86Relig: All Christian 47% (69) 48% (71) 5% (8) 147Relig: All Non-Christian 51% (84) 42% (69) 8% (13) 166Community: Urban 58% (43) 34% (25) 8% (6) 74Community: Suburban 45% (70) 50% (78) 5% (7) 156Community: Rural 48% (40) 44% (36) 8% (7) 83Employ: Private Sector 49% (70) 45% (64) 5% (8) 141Employ: Government 37% (11) 52% (15) 11% (3) 28Employ: Self-Employed 45% (13) 49% (15) 6% (2) 30Employ: Homemaker 66% (15) 34% (8) — (0) 23Employ: Student 54% (7) 46% (6) — (0) 13Employ: Retired 55% (14) 32% (9) 13% (4) 27Employ: Unemployed 46% (12) 39% (10) 15% (4) 27Employ: Other 42% (10) 58% (14) — (0) 25Military HH: Yes 39% (23) 53% (31) 8% (5) 60Military HH: No 51% (130) 43% (109) 6% (16) 254



131

Table HR8_1





opinion Total N

Adults 49% (153) 45% (140) 7% (20) 314RD/WT: Right Direction 61% (62) 33% (34) 6% (6) 101RD/WT: Wrong Track 43% (92) 50% (107) 7% (14) 212Trump Job Approve 57% (70) 38% (47) 5% (6) 123Trump Job Disapprove 42% (76) 51% (93) 7% (12) 181Trump Job Strongly Approve 55% (32) 40% (23) 5% (3) 58Trump Job Somewhat Approve 59% (38) 36% (23) 5% (3) 65Trump Job Somewhat Disapprove 47% (20) 44% (19) 9% (4) 43Trump Job Strongly Disapprove 40% (56) 54% (74) 6% (8) 137Favorable of Trump 54% (58) 40% (42) 6% (6) 106Unfavorable of Trump 44% (85) 49% (94) 7% (14) 194Very Favorable of Trump 55% (33) 35% (21) 9% (6) 59Somewhat Favorable of Trump 53% (25) 46% (21) 1% (1) 47Somewhat Unfavorable of Trump 51% (22) 38% (16) 11% (5) 43Very Unfavorable of Trump 42% (63) 52% (78) 6% (10) 151#1 Issue: Economy 43% (37) 43% (37) 14% (12) 85#1 Issue: Security 47% (25) 51% (27) 3% (1) 53#1 Issue: Health Care 64% (44) 35% (24) 1% (1) 70#1 Issue: Medicare / Social Security 58% (10) 39% (7) 3% (1) 18#1 Issue: Women’s Issues 37% (15) 52% (21) 10% (4) 39#1 Issue: Education 30% (5) 58% (10) 12% (2) 16#1 Issue: Energy 61% (10) 39% (7) — (0) 17#1 Issue: Other 46% (7) 54% (8) — (0) 152018 House Vote: Democrat 47% (67) 47% (67) 6% (9) 1422018 House Vote: Republican 53% (47) 42% (37) 6% (5) 892018 House Vote: Someone else 39% (7) 47% (8) 14% (2) 182018 House Vote: Didnt Vote 50% (33) 43% (28) 6% (4) 652016 Vote: Hillary Clinton 46% (57) 48% (60) 6% (7) 1242016 Vote: Donald Trump 52% (48) 41% (37) 7% (6) 912016 Vote: Someone else 45% (15) 45% (15) 10% (3) 332016 Vote: Didnt Vote 51% (34) 43% (29) 5% (4) 66


132






opinion Total N

Adults 49% (153) 45% (140) 7% (20) 314Voted in 2014: Yes 46% (97) 47% (99) 7% (14) 210Voted in 2014: No 54% (56) 40% (41) 6% (6) 1042012 Vote: Barack Obama 42% (62) 53% (79) 5% (8) 1502012 Vote: Mitt Romney 48% (28) 46% (26) 6% (3) 572012 Vote: Other 62% (10) 14% (2) 24% (4) 162012 Vote: Didn’t Vote 58% (53) 36% (33) 6% (5) 904-Region: Northeast 40% (24) 49% (30) 11% (7) 614-Region: Midwest 56% (30) 41% (21) 3% (1) 534-Region: South 45% (56) 50% (63) 5% (7) 1264-Region: West 58% (43) 35% (26) 7% (5) 74Watch TV: Every day 44% (70) 53% (85) 4% (6) 160Watch TV: Several times per week 54% (46) 38% (32) 8% (7) 84Watch TV: About once per week 58% (17) 32% (9) 9% (3) 28Watch TV: Several times per month 48% (10) 42% (9) 10% (2) 20Watch TV: About once per month 48% (4) 31% (3) 21% (2) 9Watch TV: Less often than once per month 51% (2) 49% (2) — (0) 3Watch TV: Never 64% (6) 18% (2) 18% (2) 9Watch Movies: Every day 47% (34) 45% (32) 8% (6) 71Watch Movies: Several times per week 50% (51) 46% (47) 4% (4) 102Watch Movies: About once per week 57% (33) 32% (19) 11% (6) 58Watch Movies: Several times per month 44% (20) 52% (24) 4% (2) 45Watch Movies: About once per month 39% (8) 52% (10) 9% (2) 20Watch Movies: Less often than once per month 50% (7) 46% (6) 4% (1) 14Watch Movies: Never 34% (1) 66% (2) — (0) 4



133

Table HR8_1





opinion Total N

Adults 49% (153) 45% (140) 7% (20) 314Watch Sporting Events: Every day 47% (16) 53% (18) — (0) 34Watch Sporting Events: Several times per week 45% (29) 51% (33) 3% (2) 65Watch Sporting Events: About once per week 51% (19) 42% (16) 7% (3) 37Watch Sporting Events: Several times per month 55% (18) 42% (14) 3% (1) 34Watch Sporting Events: About once per month 52% (16) 33% (10) 15% (4) 30Watch Sporting Events: Less often than once per month 54% (25) 32% (15) 14% (6) 46Watch Sporting Events: Never 44% (30) 51% (35) 5% (4) 69Cable TV: Currently subscribe 47% (65) 48% (67) 5% (7) 139Cable TV: Subscribed in past 48% (55) 46% (54) 6% (7) 116Cable TV: Never subscribed 57% (33) 34% (20) 10% (6) 58Satellite TV: Currently subscribe 52% (43) 45% (37) 3% (2) 82Satellite TV: Subscribed in past 50% (46) 43% (40) 7% (6) 92Satellite TV: Never subscribed 46% (65) 45% (64) 8% (12) 140Streaming Services: Currently subscribe 43% (95) 52% (114) 5% (11) 219Streaming Services: Subscribed in past 70% (26) 24% (9) 5% (2) 37Streaming Services: Never subscribed 56% (32) 30% (17) 14% (8) 57Film: An avid fan 50% (80) 44% (70) 6% (10) 160Film: A casual fan 49% (67) 45% (61) 6% (8) 136Film: Not a fan 34% (6) 54% (9) 12% (2) 17Television: An avid fan 50% (96) 44% (85) 5% (10) 191Television: A casual fan 46% (50) 47% (51) 7% (8) 110Television: Not a fan 52% (7) 30% (4) 18% (2) 13Music: An avid fan 51% (92) 42% (75) 7% (13) 179Music: A casual fan 47% (60) 48% (61) 5% (7) 127Music: Not a fan 22% (1) 70% (5) 8% (1) 7Fashion: An avid fan 48% (24) 42% (21) 11% (5) 50Fashion: A casual fan 53% (80) 42% (64) 5% (8) 151Fashion: Not a fan 44% (49) 50% (55) 7% (7) 112


134






opinion Total N

Adults 49% (153) 45% (140) 7% (20) 314HBO: Currently subscribe 50% (81) 45% (74) 5% (8) 163HBO: Share a password 52% (11) 48% (10) — (0) 20HBO: Subscribed in past 42% (27) 46% (30) 12% (8) 65HBO: Heard of, never subscribed 50% (31) 42% (25) 8% (5) 61HBO: Never heard of 73% (4) 27% (1) — (0) 5HBO Now: Currently subscribe 42% (35) 52% (43) 6% (5) 83HBO Now: Share a password 58% (10) 42% (7) — (0) 17HBO Now: Subscribed in past 40% (21) 47% (24) 12% (6) 52HBO Now: Heard of, never subscribed 52% (65) 42% (53) 6% (7) 125HBO Now: Never heard of 60% (22) 34% (13) 6% (2) 37HBO Go: Currently subscribe 54% (42) 42% (32) 5% (4) 77HBO Go: Share a password 66% (15) 34% (8) — (0) 22HBO Go: Subscribed in past 34% (16) 53% (24) 13% (6) 46HBO Go: Heard of, never subscribed 42% (56) 53% (69) 5% (7) 132HBO Go: Never heard of 70% (26) 18% (7) 11% (4) 36GoT Fan 49% (153) 45% (140) 7% (20) 314Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



135

Table HR8_2

Table HR8_2: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Happy




opinion Total N

Adults 36% (113) 58% (181) 6% (20) 314Gender: Male 38% (63) 54% (88) 8% (13) 165Gender: Female 33% (49) 62% (92) 5% (7) 149Age: 18-29 31% (21) 61% (42) 8% (5) 68Age: 30-44 42% (44) 50% (52) 8% (8) 104Age: 45-54 37% (26) 62% (43) 1% (1) 69Age: 55-64 33% (15) 65% (31) 2% (1) 47Age: 65+ 28% (7) 52% (13) 20% (5) 25Generation Z: 18-22 43% (11) 53% (14) 4% (1) 27Millennial: Age 23-38 35% (40) 54% (62) 10% (12) 114Generation X: Age 39-54 38% (39) 60% (61) 1% (1) 101Boomers: Age 55-73 31% (22) 61% (43) 8% (6) 70PID: Dem (no lean) 43% (51) 51% (61) 7% (8) 120PID: Ind (no lean) 29% (31) 62% (67) 9% (10) 108PID: Rep (no lean) 35% (30) 62% (53) 3% (2) 85PID/Gender: DemMen 43% (26) 47% (28) 9% (6) 59PID/Gender: DemWomen 42% (26) 54% (33) 4% (2) 61PID/Gender: Ind Men 31% (18) 60% (35) 9% (5) 58PID/Gender: Ind Women 26% (13) 65% (32) 9% (5) 50PID/Gender: Rep Men 41% (20) 54% (26) 5% (2) 48PID/Gender: Rep Women 28% (11) 72% (27) — (0) 38Ideo: Liberal (1-3) 38% (50) 53% (69) 9% (11) 130Ideo: Moderate (4) 38% (25) 56% (36) 5% (4) 65Ideo: Conservative (5-7) 27% (25) 69% (62) 4% (4) 91Educ: < College 40% (70) 53% (91) 7% (12) 173Educ: Bachelors degree 29% (28) 67% (63) 3% (3) 94Educ: Post-grad 33% (15) 56% (26) 10% (5) 46


136






opinion Total N

Adults 36% (113) 58% (181) 6% (20) 314Income: Under 50k 41% (53) 52% (67) 7% (9) 129Income: 50k-100k 31% (36) 63% (74) 6% (7) 117Income: 100k+ 35% (24) 59% (40) 5% (4) 67Ethnicity: White 36% (86) 57% (135) 7% (16) 237Ethnicity: Hispanic 45% (26) 53% (31) 2% (1) 58Ethnicity: Afr. Am. 31% (14) 59% (27) 9% (4) 46Ethnicity: Other 40% (13) 60% (19) — (0) 31Relig: Protestant 23% (10) 65% (26) 12% (5) 41Relig: Roman Catholic 42% (30) 54% (39) 5% (3) 72Relig: Ath./Agn./None 31% (33) 61% (64) 8% (8) 104Relig: Something Else 35% (22) 61% (38) 4% (2) 62Relig: Jewish — (0) 100% (9) — (0) 9Relig: Evangelical 52% (32) 45% (28) 3% (2) 62Relig: Non-Evang. Catholics 31% (26) 60% (51) 9% (8) 86Relig: All Christian 40% (58) 54% (79) 7% (10) 147Relig: All Non-Christian 33% (54) 61% (102) 6% (10) 166Community: Urban 39% (29) 53% (40) 8% (6) 74Community: Suburban 32% (50) 63% (98) 5% (8) 156Community: Rural 40% (34) 52% (43) 8% (7) 83Employ: Private Sector 38% (53) 58% (81) 5% (7) 141Employ: Government 34% (10) 59% (17) 7% (2) 28Employ: Self-Employed 20% (6) 61% (18) 18% (5) 30Employ: Homemaker 56% (13) 44% (10) — (0) 23Employ: Student 28% (4) 69% (9) 3% (0) 13Employ: Retired 23% (6) 66% (18) 12% (3) 27Employ: Unemployed 45% (12) 48% (13) 7% (2) 27Employ: Other 37% (9) 61% (15) 2% (1) 25Military HH: Yes 14% (8) 81% (48) 5% (3) 60Military HH: No 41% (105) 52% (133) 7% (17) 254



137

Table HR8_2





opinion Total N

Adults 36% (113) 58% (181) 6% (20) 314RD/WT: Right Direction 39% (40) 53% (54) 7% (7) 101RD/WT: Wrong Track 34% (73) 60% (127) 6% (13) 212Trump Job Approve 41% (50) 53% (66) 6% (7) 123Trump Job Disapprove 32% (59) 62% (111) 6% (11) 181Trump Job Strongly Approve 51% (30) 46% (27) 4% (2) 58Trump Job Somewhat Approve 31% (20) 60% (39) 8% (5) 65Trump Job Somewhat Disapprove 26% (11) 68% (30) 6% (2) 43Trump Job Strongly Disapprove 34% (47) 60% (82) 6% (8) 137Favorable of Trump 37% (40) 58% (62) 4% (4) 106Unfavorable of Trump 34% (65) 58% (113) 8% (16) 194Very Favorable of Trump 47% (28) 48% (28) 5% (3) 59Somewhat Favorable of Trump 26% (12) 71% (34) 3% (1) 47Somewhat Unfavorable of Trump 39% (17) 50% (22) 11% (5) 43Very Unfavorable of Trump 32% (49) 61% (91) 7% (11) 151#1 Issue: Economy 36% (31) 54% (46) 10% (8) 85#1 Issue: Security 28% (15) 72% (38) — (0) 53#1 Issue: Health Care 45% (31) 52% (36) 3% (2) 70#1 Issue: Medicare / Social Security 47% (9) 46% (8) 7% (1) 18#1 Issue: Women’s Issues 27% (11) 62% (24) 11% (4) 39#1 Issue: Education 39% (6) 49% (8) 12% (2) 16#1 Issue: Energy 35% (6) 56% (10) 9% (1) 17#1 Issue: Other 28% (4) 67% (10) 5% (1) 152018 House Vote: Democrat 40% (57) 54% (77) 6% (9) 1422018 House Vote: Republican 39% (35) 58% (51) 3% (3) 892018 House Vote: Someone else 9% (2) 78% (14) 14% (2) 182018 House Vote: Didnt Vote 30% (19) 60% (39) 10% (6) 652016 Vote: Hillary Clinton 38% (47) 57% (70) 5% (7) 1242016 Vote: Donald Trump 39% (36) 54% (49) 7% (6) 912016 Vote: Someone else 28% (9) 66% (22) 6% (2) 332016 Vote: Didnt Vote 31% (21) 61% (40) 8% (5) 66


138






opinion Total N

Adults 36% (113) 58% (181) 6% (20) 314Voted in 2014: Yes 38% (80) 56% (117) 6% (14) 210Voted in 2014: No 32% (33) 62% (64) 6% (7) 1042012 Vote: Barack Obama 35% (53) 59% (88) 6% (8) 1502012 Vote: Mitt Romney 34% (19) 61% (35) 5% (3) 572012 Vote: Other 27% (4) 55% (9) 18% (3) 162012 Vote: Didn’t Vote 39% (35) 54% (49) 7% (6) 904-Region: Northeast 25% (15) 67% (41) 8% (5) 614-Region: Midwest 42% (22) 53% (28) 5% (3) 534-Region: South 34% (43) 58% (73) 8% (10) 1264-Region: West 44% (33) 53% (39) 3% (2) 74Watch TV: Every day 29% (47) 65% (105) 5% (8) 160Watch TV: Several times per week 45% (38) 50% (42) 5% (4) 84Watch TV: About once per week 49% (14) 44% (12) 7% (2) 28Watch TV: Several times per month 13% (3) 70% (14) 17% (3) 20Watch TV: About once per month 42% (4) 36% (3) 21% (2) 9Watch TV: Less often than once per month 54% (2) 46% (2) — (0) 3Watch TV: Never 64% (6) 36% (3) — (0) 9Watch Movies: Every day 33% (24) 58% (41) 9% (6) 71Watch Movies: Several times per week 38% (39) 57% (59) 5% (5) 102Watch Movies: About once per week 47% (27) 48% (28) 5% (3) 58Watch Movies: Several times per month 31% (14) 66% (30) 3% (1) 45Watch Movies: About once per month 30% (6) 61% (12) 9% (2) 20Watch Movies: Less often than once per month 16% (2) 63% (9) 21% (3) 14Watch Movies: Never 34% (1) 66% (2) — (0) 4



139

Table HR8_2





opinion Total N

Adults 36% (113) 58% (181) 6% (20) 314Watch Sporting Events: Every day 41% (14) 59% (20) — (0) 34Watch Sporting Events: Several times per week 36% (23) 54% (35) 10% (6) 65Watch Sporting Events: About once per week 23% (9) 70% (26) 7% (3) 37Watch Sporting Events: Several times per month 52% (17) 44% (15) 4% (1) 34Watch Sporting Events: About once per month 46% (14) 51% (15) 4% (1) 30Watch Sporting Events: Less often than once per month 25% (11) 60% (27) 15% (7) 46Watch Sporting Events: Never 35% (24) 62% (42) 3% (2) 69Cable TV: Currently subscribe 36% (49) 58% (81) 6% (8) 139Cable TV: Subscribed in past 31% (36) 62% (72) 7% (9) 116Cable TV: Never subscribed 46% (27) 48% (28) 6% (3) 58Satellite TV: Currently subscribe 47% (38) 50% (41) 3% (3) 82Satellite TV: Subscribed in past 35% (32) 57% (52) 8% (8) 92Satellite TV: Never subscribed 30% (42) 63% (88) 7% (10) 140Streaming Services: Currently subscribe 32% (70) 63% (138) 5% (11) 219Streaming Services: Subscribed in past 55% (21) 32% (12) 12% (5) 37Streaming Services: Never subscribed 39% (22) 53% (30) 8% (5) 57Film: An avid fan 38% (61) 57% (91) 5% (9) 160Film: A casual fan 35% (48) 58% (79) 7% (9) 136Film: Not a fan 26% (5) 62% (11) 12% (2) 17Television: An avid fan 36% (69) 57% (109) 6% (12) 191Television: A casual fan 35% (39) 60% (65) 5% (6) 110Television: Not a fan 35% (5) 47% (6) 18% (2) 13Music: An avid fan 39% (69) 55% (98) 7% (12) 179Music: A casual fan 34% (44) 60% (76) 6% (8) 127Music: Not a fan — (0) 92% (6) 8% (1) 7Fashion: An avid fan 40% (20) 47% (24) 12% (6) 50Fashion: A casual fan 39% (58) 55% (84) 6% (9) 151Fashion: Not a fan 30% (34) 65% (73) 5% (5) 112


140






opinion Total N

Adults 36% (113) 58% (181) 6% (20) 314HBO: Currently subscribe 39% (64) 55% (90) 5% (9) 163HBO: Share a password 38% (8) 62% (13) — (0) 20HBO: Subscribed in past 19% (12) 68% (44) 13% (8) 65HBO: Heard of, never subscribed 41% (25) 54% (33) 5% (3) 61HBO: Never heard of 73% (4) 27% (1) — (0) 5HBO Now: Currently subscribe 29% (24) 65% (54) 7% (5) 83HBO Now: Share a password 27% (5) 73% (12) — (0) 17HBO Now: Subscribed in past 35% (18) 57% (29) 8% (4) 52HBO Now: Heard of, never subscribed 36% (45) 57% (71) 7% (8) 125HBO Now: Never heard of 57% (21) 37% (14) 6% (2) 37HBO Go: Currently subscribe 38% (29) 57% (44) 5% (4) 77HBO Go: Share a password 37% (8) 61% (13) 3% (1) 22HBO Go: Subscribed in past 28% (13) 64% (29) 8% (4) 46HBO Go: Heard of, never subscribed 32% (42) 63% (84) 5% (7) 132HBO Go: Never heard of 58% (21) 28% (10) 14% (5) 36GoT Fan 36% (113) 58% (181) 6% (20) 314Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



141

Table HR8_3

Table HR8_3: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Sad




opinion Total N

Adults 48% (150) 46% (146) 6% (18) 314Gender: Male 47% (78) 48% (79) 5% (8) 165Gender: Female 49% (72) 45% (66) 7% (10) 149Age: 18-29 52% (35) 45% (31) 3% (2) 68Age: 30-44 45% (47) 45% (47) 10% (11) 104Age: 45-54 45% (31) 53% (37) 2% (2) 69Age: 55-64 59% (28) 41% (20) — (0) 47Age: 65+ 39% (10) 48% (12) 13% (3) 25Generation Z: 18-22 48% (13) 52% (14) — (0) 27Millennial: Age 23-38 50% (57) 44% (51) 5% (6) 114Generation X: Age 39-54 43% (43) 49% (49) 8% (8) 101Boomers: Age 55-73 52% (36) 44% (31) 5% (3) 70PID: Dem (no lean) 43% (51) 50% (60) 8% (9) 120PID: Ind (no lean) 53% (57) 40% (44) 7% (7) 108PID: Rep (no lean) 49% (42) 50% (42) 2% (1) 85PID/Gender: DemMen 39% (23) 55% (32) 6% (4) 59PID/Gender: DemWomen 46% (28) 45% (27) 9% (5) 61PID/Gender: Ind Men 55% (32) 40% (23) 5% (3) 58PID/Gender: Ind Women 50% (25) 41% (20) 9% (5) 50PID/Gender: Rep Men 48% (23) 49% (23) 3% (1) 48PID/Gender: Rep Women 50% (19) 50% (19) — (0) 38Ideo: Liberal (1-3) 42% (55) 52% (68) 6% (8) 130Ideo: Moderate (4) 52% (34) 42% (27) 6% (4) 65Ideo: Conservative (5-7) 50% (45) 46% (42) 4% (4) 91Educ: < College 49% (85) 43% (75) 8% (13) 173Educ: Bachelors degree 47% (44) 51% (48) 2% (2) 94Educ: Post-grad 45% (21) 49% (23) 6% (3) 46


142






opinion Total N

Adults 48% (150) 46% (146) 6% (18) 314Income: Under 50k 50% (65) 41% (53) 9% (11) 129Income: 50k-100k 46% (55) 51% (60) 3% (3) 117Income: 100k+ 46% (31) 49% (33) 5% (3) 67Ethnicity: White 53% (126) 42% (99) 5% (12) 237Ethnicity: Hispanic 46% (27) 54% (32) — (0) 58Ethnicity: Afr. Am. 27% (13) 63% (29) 9% (4) 46Ethnicity: Other 39% (12) 56% (17) 5% (2) 31Relig: Protestant 55% (22) 39% (16) 6% (3) 41Relig: Roman Catholic 48% (34) 48% (35) 4% (3) 72Relig: Ath./Agn./None 41% (43) 52% (54) 7% (7) 104Relig: Something Else 50% (31) 45% (28) 5% (3) 62Relig: Jewish 51% (5) 49% (5) — (0) 9Relig: Evangelical 59% (36) 37% (23) 4% (3) 62Relig: Non-Evang. Catholics 47% (40) 48% (41) 5% (5) 86Relig: All Christian 52% (77) 43% (64) 5% (7) 147Relig: All Non-Christian 44% (74) 49% (82) 6% (10) 166Community: Urban 39% (29) 51% (38) 10% (7) 74Community: Suburban 50% (78) 47% (74) 2% (4) 156Community: Rural 52% (43) 40% (34) 8% (7) 83Employ: Private Sector 52% (73) 46% (64) 3% (4) 141Employ: Government 41% (12) 40% (11) 19% (5) 28Employ: Self-Employed 32% (9) 60% (18) 8% (2) 30Employ: Homemaker 53% (12) 43% (10) 4% (1) 23Employ: Student 46% (6) 50% (7) 4% (1) 13Employ: Retired 52% (14) 40% (11) 8% (2) 27Employ: Unemployed 56% (15) 41% (11) 3% (1) 27Employ: Other 37% (9) 56% (14) 7% (2) 25Military HH: Yes 49% (29) 49% (29) 2% (1) 60Military HH: No 48% (121) 46% (117) 6% (16) 254



143

Table HR8_3





opinion Total N

Adults 48% (150) 46% (146) 6% (18) 314RD/WT: Right Direction 53% (54) 43% (43) 4% (4) 101RD/WT: Wrong Track 45% (96) 48% (102) 6% (14) 212Trump Job Approve 53% (65) 44% (54) 4% (4) 123Trump Job Disapprove 45% (81) 48% (86) 7% (13) 181Trump Job Strongly Approve 52% (30) 45% (26) 3% (2) 58Trump Job Somewhat Approve 53% (35) 43% (28) 4% (2) 65Trump Job Somewhat Disapprove 42% (18) 49% (21) 9% (4) 43Trump Job Strongly Disapprove 46% (63) 47% (65) 7% (10) 137Favorable of Trump 54% (57) 42% (45) 4% (4) 106Unfavorable of Trump 45% (88) 49% (94) 6% (11) 194Very Favorable of Trump 49% (29) 46% (27) 6% (3) 59Somewhat Favorable of Trump 59% (28) 38% (18) 2% (1) 47Somewhat Unfavorable of Trump 57% (24) 41% (18) 2% (1) 43Very Unfavorable of Trump 42% (64) 51% (77) 7% (10) 151#1 Issue: Economy 50% (43) 45% (38) 5% (4) 85#1 Issue: Security 48% (26) 51% (27) 1% (1) 53#1 Issue: Health Care 50% (35) 45% (31) 5% (3) 70#1 Issue: Medicare / Social Security 33% (6) 37% (7) 30% (5) 18#1 Issue: Women’s Issues 48% (19) 44% (17) 8% (3) 39#1 Issue: Education 63% (10) 37% (6) — (0) 16#1 Issue: Energy 35% (6) 65% (11) — (0) 17#1 Issue: Other 41% (6) 51% (7) 8% (1) 152018 House Vote: Democrat 50% (71) 43% (61) 7% (11) 1422018 House Vote: Republican 52% (46) 47% (42) 1% (1) 892018 House Vote: Someone else 32% (6) 62% (11) 6% (1) 182018 House Vote: Didnt Vote 42% (27) 49% (32) 8% (5) 652016 Vote: Hillary Clinton 43% (53) 51% (62) 7% (9) 1242016 Vote: Donald Trump 58% (53) 39% (35) 3% (3) 912016 Vote: Someone else 45% (15) 51% (17) 4% (1) 332016 Vote: Didnt Vote 46% (30) 47% (31) 7% (5) 66


144






opinion Total N

Adults 48% (150) 46% (146) 6% (18) 314Voted in 2014: Yes 48% (100) 46% (97) 6% (12) 210Voted in 2014: No 48% (50) 46% (48) 5% (5) 1042012 Vote: Barack Obama 48% (72) 43% (65) 8% (13) 1502012 Vote: Mitt Romney 57% (32) 42% (24) 1% (1) 572012 Vote: Other 62% (10) 34% (5) 4% (1) 162012 Vote: Didn’t Vote 40% (36) 56% (50) 4% (4) 904-Region: Northeast 52% (32) 42% (26) 6% (3) 614-Region: Midwest 63% (33) 34% (18) 2% (1) 534-Region: South 44% (55) 48% (60) 9% (11) 1264-Region: West 41% (30) 57% (42) 3% (2) 74Watch TV: Every day 45% (72) 51% (82) 4% (7) 160Watch TV: Several times per week 52% (43) 41% (34) 7% (6) 84Watch TV: About once per week 43% (12) 48% (14) 9% (2) 28Watch TV: Several times per month 67% (13) 28% (6) 6% (1) 20Watch TV: About once per month 47% (4) 53% (5) — (0) 9Watch TV: Less often than once per month 65% (2) 35% (1) — (0) 3Watch TV: Never 37% (3) 51% (5) 12% (1) 9Watch Movies: Every day 41% (29) 50% (36) 8% (6) 71Watch Movies: Several times per week 51% (52) 45% (46) 4% (4) 102Watch Movies: About once per week 49% (28) 46% (27) 6% (3) 58Watch Movies: Several times per month 48% (22) 44% (20) 7% (3) 45Watch Movies: About once per month 60% (12) 40% (8) — (0) 20Watch Movies: Less often than once per month 41% (6) 51% (7) 8% (1) 14Watch Movies: Never 33% (1) 53% (2) 14% (1) 4



145

Table HR8_3





opinion Total N



146






opinion Total N

Adults 48% (150) 46% (146) 6% (18) 314HBO: Currently subscribe 47% (76) 47% (77) 6% (9) 163HBO: Share a password 36% (7) 64% (13) — (0) 20HBO: Subscribed in past 58% (38) 38% (25) 3% (2) 65HBO: Heard of, never subscribed 43% (26) 50% (31) 6% (4) 61HBO: Never heard of 56% (3) — (0) 44% (2) 5HBO Now: Currently subscribe 51% (42) 46% (38) 3% (3) 83HBO Now: Share a password 41% (7) 55% (9) 3% (1) 17HBO Now: Subscribed in past 52% (27) 46% (24) 1% (1) 52HBO Now: Heard of, never subscribed 47% (59) 46% (57) 7% (9) 125HBO Now: Never heard of 41% (15) 46% (17) 12% (5) 37HBO Go: Currently subscribe 41% (32) 55% (43) 3% (3) 77HBO Go: Share a password 36% (8) 64% (14) — (0) 22HBO Go: Subscribed in past 60% (27) 36% (16) 4% (2) 46HBO Go: Heard of, never subscribed 53% (70) 42% (56) 5% (6) 132HBO Go: Never heard of 37% (13) 45% (16) 18% (7) 36GoT Fan 48% (150) 46% (146) 6% (18) 314Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



147

Table HR8_4

Table HR8_4: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Angry




opinion Total N

Adults 20% (63) 66% (206) 14% (45) 314Gender: Male 17% (28) 70% (115) 13% (22) 165Gender: Female 23% (34) 61% (91) 15% (23) 149Age: 18-29 34% (23) 63% (43) 3% (2) 68Age: 30-44 17% (18) 62% (64) 21% (22) 104Age: 45-54 15% (10) 75% (52) 10% (7) 69Age: 55-64 24% (11) 56% (26) 20% (10) 47Age: 65+ 2% (1) 81% (20) 18% (4) 25Generation Z: 18-22 28% (8) 72% (19) — (0) 27Millennial: Age 23-38 26% (29) 59% (68) 15% (17) 114Generation X: Age 39-54 14% (14) 72% (73) 14% (14) 101Boomers: Age 55-73 17% (12) 65% (46) 18% (13) 70PID: Dem (no lean) 18% (22) 70% (84) 12% (14) 120PID: Ind (no lean) 17% (19) 67% (72) 16% (17) 108PID: Rep (no lean) 26% (22) 59% (50) 16% (13) 85PID/Gender: DemMen 17% (10) 70% (42) 12% (7) 59PID/Gender: DemWomen 19% (11) 70% (43) 11% (7) 61PID/Gender: Ind Men 13% (8) 76% (45) 11% (6) 58PID/Gender: Ind Women 23% (11) 55% (27) 22% (11) 50PID/Gender: Rep Men 21% (10) 61% (29) 18% (9) 48PID/Gender: Rep Women 31% (12) 56% (21) 13% (5) 38Ideo: Liberal (1-3) 13% (17) 67% (87) 20% (26) 130Ideo: Moderate (4) 20% (13) 73% (48) 7% (5) 65Ideo: Conservative (5-7) 30% (28) 56% (51) 13% (12) 91Educ: < College 23% (40) 62% (108) 14% (25) 173Educ: Bachelors degree 17% (16) 71% (67) 12% (11) 94Educ: Post-grad 13% (6) 67% (31) 19% (9) 46


148






opinion Total N

Adults 20% (63) 66% (206) 14% (45) 314Income: Under 50k 26% (34) 56% (72) 18% (24) 129Income: 50k-100k 18% (21) 69% (81) 13% (15) 117Income: 100k+ 11% (7) 80% (54) 9% (6) 67Ethnicity: White 19% (44) 70% (165) 12% (28) 237Ethnicity: Hispanic 24% (14) 56% (33) 20% (12) 58Ethnicity: Afr. Am. 17% (8) 58% (27) 25% (11) 46Ethnicity: Other 35% (11) 47% (15) 19% (6) 31Relig: Protestant 30% (12) 68% (27) 3% (1) 41Relig: Roman Catholic 17% (12) 70% (50) 13% (9) 72Relig: Ath./Agn./None 15% (16) 70% (73) 15% (16) 104Relig: Something Else 14% (8) 66% (41) 20% (13) 62Relig: Jewish — (0) 85% (8) 15% (1) 9Relig: Evangelical 36% (22) 47% (29) 17% (11) 62Relig: Non-Evang. Catholics 19% (16) 74% (63) 7% (6) 86Relig: All Christian 26% (38) 63% (93) 11% (17) 147Relig: All Non-Christian 15% (24) 68% (114) 17% (28) 166Community: Urban 22% (16) 58% (43) 20% (15) 74Community: Suburban 19% (29) 68% (106) 13% (20) 156Community: Rural 21% (17) 68% (56) 12% (10) 83Employ: Private Sector 23% (33) 67% (94) 10% (14) 141Employ: Government 19% (5) 57% (16) 24% (7) 28Employ: Self-Employed 23% (7) 62% (19) 15% (4) 30Employ: Homemaker 10% (2) 72% (17) 18% (4) 23Employ: Student 30% (4) 70% (9) — (0) 13Employ: Retired 9% (2) 74% (20) 18% (5) 27Employ: Unemployed 33% (9) 46% (12) 21% (6) 27Employ: Other — (0) 77% (19) 23% (6) 25Military HH: Yes 16% (9) 70% (42) 14% (8) 60Military HH: No 21% (53) 65% (164) 14% (37) 254



149

Table HR8_4





opinion Total N

Adults 20% (63) 66% (206) 14% (45) 314RD/WT: Right Direction 22% (22) 59% (60) 18% (19) 101RD/WT: Wrong Track 19% (40) 69% (146) 12% (26) 212Trump Job Approve 25% (31) 59% (73) 16% (19) 123Trump Job Disapprove 17% (31) 70% (126) 13% (24) 181Trump Job Strongly Approve 34% (20) 51% (30) 15% (9) 58Trump Job Somewhat Approve 17% (11) 66% (43) 17% (11) 65Trump Job Somewhat Disapprove 17% (8) 66% (28) 17% (7) 43Trump Job Strongly Disapprove 17% (24) 71% (98) 12% (16) 137Favorable of Trump 26% (28) 58% (61) 16% (17) 106Unfavorable of Trump 17% (34) 71% (138) 12% (23) 194Very Favorable of Trump 33% (20) 45% (26) 22% (13) 59Somewhat Favorable of Trump 17% (8) 74% (35) 9% (4) 47Somewhat Unfavorable of Trump 18% (8) 66% (28) 16% (7) 43Very Unfavorable of Trump 17% (26) 72% (109) 10% (16) 151#1 Issue: Economy 28% (24) 59% (50) 13% (11) 85#1 Issue: Security 16% (9) 63% (34) 20% (11) 53#1 Issue: Health Care 9% (6) 76% (53) 15% (11) 70#1 Issue: Medicare / Social Security 13% (2) 57% (10) 30% (5) 18#1 Issue: Women’s Issues 36% (14) 62% (24) 2% (1) 39#1 Issue: Education 22% (4) 78% (13) — (0) 16#1 Issue: Energy 4% (1) 82% (14) 14% (2) 17#1 Issue: Other 20% (3) 54% (8) 26% (4) 152018 House Vote: Democrat 18% (25) 71% (100) 12% (17) 1422018 House Vote: Republican 28% (25) 64% (57) 8% (7) 892018 House Vote: Someone else 21% (4) 49% (9) 31% (5) 182018 House Vote: Didnt Vote 14% (9) 62% (40) 24% (15) 652016 Vote: Hillary Clinton 15% (19) 75% (92) 10% (12) 1242016 Vote: Donald Trump 25% (23) 62% (56) 14% (12) 912016 Vote: Someone else 28% (9) 59% (19) 13% (4) 332016 Vote: Didnt Vote 19% (12) 58% (38) 24% (16) 66


150






opinion Total N

Adults 20% (63) 66% (206) 14% (45) 314Voted in 2014: Yes 19% (40) 68% (143) 12% (26) 210Voted in 2014: No 22% (22) 60% (63) 18% (19) 1042012 Vote: Barack Obama 16% (25) 71% (106) 13% (19) 1502012 Vote: Mitt Romney 23% (13) 64% (37) 13% (7) 572012 Vote: Other 19% (3) 65% (10) 16% (3) 162012 Vote: Didn’t Vote 24% (22) 58% (52) 18% (16) 904-Region: Northeast 17% (10) 67% (41) 16% (10) 614-Region: Midwest 21% (11) 68% (36) 11% (6) 534-Region: South 27% (34) 58% (73) 16% (20) 1264-Region: West 10% (7) 77% (57) 13% (10) 74Watch TV: Every day 20% (32) 72% (115) 8% (13) 160Watch TV: Several times per week 19% (16) 63% (53) 17% (14) 84Watch TV: About once per week 29% (8) 51% (14) 20% (6) 28Watch TV: Several times per month 3% (1) 52% (10) 46% (9) 20Watch TV: About once per month 11% (1) 69% (6) 20% (2) 9Watch TV: Less often than once per month 11% (0) 89% (3) — (0) 3Watch TV: Never 42% (4) 46% (4) 12% (1) 9Watch Movies: Every day 31% (22) 50% (36) 19% (13) 71Watch Movies: Several times per week 16% (17) 75% (76) 9% (9) 102Watch Movies: About once per week 20% (11) 73% (42) 7% (4) 58Watch Movies: Several times per month 8% (4) 64% (29) 27% (12) 45Watch Movies: About once per month 44% (9) 56% (11) — (0) 20Watch Movies: Less often than once per month — (0) 62% (8) 38% (5) 14Watch Movies: Never — (0) 86% (3) 14% (1) 4



151

Table HR8_4





opinion Total N



152






opinion Total N

Adults 20% (63) 66% (206) 14% (45) 314HBO: Currently subscribe 20% (33) 67% (108) 13% (22) 163HBO: Share a password 18% (4) 65% (13) 17% (3) 20HBO: Subscribed in past 18% (11) 72% (47) 10% (6) 65HBO: Heard of, never subscribed 23% (14) 62% (37) 16% (10) 61HBO: Never heard of 18% (1) 9% (0) 73% (4) 5HBO Now: Currently subscribe 23% (19) 62% (51) 15% (13) 83HBO Now: Share a password 19% (3) 76% (13) 4% (1) 17HBO Now: Subscribed in past 30% (16) 52% (27) 17% (9) 52HBO Now: Heard of, never subscribed 13% (16) 75% (94) 12% (15) 125HBO Now: Never heard of 24% (9) 56% (21) 19% (7) 37HBO Go: Currently subscribe 20% (15) 65% (51) 15% (11) 77HBO Go: Share a password 20% (5) 76% (17) 3% (1) 22HBO Go: Subscribed in past 27% (13) 68% (31) 4% (2) 46HBO Go: Heard of, never subscribed 16% (21) 71% (94) 13% (18) 132HBO Go: Never heard of 25% (9) 39% (14) 36% (13) 36GoT Fan 20% (63) 66% (206) 14% (45) 314Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



153

Table HR8_5

Table HR8_5: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Disappointed




opinion Total N

Adults 58% (183) 34% (106) 8% (24) 314Gender: Male 58% (96) 34% (56) 7% (12) 165Gender: Female 58% (86) 34% (50) 8% (12) 149Age: 18-29 77% (52) 21% (14) 2% (2) 68Age: 30-44 52% (54) 36% (37) 12% (13) 104Age: 45-54 61% (42) 36% (25) 3% (2) 69Age: 55-64 52% (25) 33% (15) 15% (7) 47Age: 65+ 38% (10) 57% (14) 5% (1) 25Generation Z: 18-22 63% (17) 37% (10) — (0) 27Millennial: Age 23-38 65% (74) 25% (28) 10% (12) 114Generation X: Age 39-54 57% (58) 39% (39) 4% (4) 101Boomers: Age 55-73 47% (33) 41% (29) 12% (8) 70PID: Dem (no lean) 55% (66) 40% (49) 5% (6) 120PID: Ind (no lean) 59% (64) 29% (32) 12% (13) 108PID: Rep (no lean) 62% (53) 31% (26) 7% (6) 85PID/Gender: DemMen 49% (29) 45% (27) 6% (4) 59PID/Gender: DemWomen 60% (37) 36% (22) 4% (2) 61PID/Gender: Ind Men 65% (38) 30% (18) 5% (3) 58PID/Gender: Ind Women 52% (26) 28% (14) 20% (10) 50PID/Gender: Rep Men 62% (29) 26% (12) 12% (6) 48PID/Gender: Rep Women 63% (24) 37% (14) — (0) 38Ideo: Liberal (1-3) 53% (68) 38% (49) 10% (13) 130Ideo: Moderate (4) 59% (38) 37% (24) 4% (3) 65Ideo: Conservative (5-7) 63% (57) 31% (29) 6% (5) 91Educ: < College 55% (96) 36% (62) 9% (15) 173Educ: Bachelors degree 67% (63) 31% (29) 2% (2) 94Educ: Post-grad 52% (24) 33% (15) 15% (7) 46


154






opinion Total N

Adults 58% (183) 34% (106) 8% (24) 314Income: Under 50k 51% (66) 35% (45) 14% (18) 129Income: 50k-100k 66% (77) 32% (37) 2% (3) 117Income: 100k+ 59% (40) 35% (24) 6% (4) 67Ethnicity: White 59% (140) 33% (78) 8% (18) 237Ethnicity: Hispanic 48% (28) 38% (22) 14% (8) 58Ethnicity: Afr. Am. 50% (23) 43% (19) 8% (3) 46Ethnicity: Other 62% (19) 29% (9) 9% (3) 31Relig: Protestant 67% (27) 33% (13) — (0) 41Relig: Roman Catholic 59% (42) 35% (25) 7% (5) 72Relig: Ath./Agn./None 59% (62) 33% (34) 8% (8) 104Relig: Something Else 46% (28) 41% (25) 13% (8) 62Relig: Jewish 40% (4) 60% (6) — (0) 9Relig: Evangelical 58% (36) 31% (19) 11% (7) 62Relig: Non-Evang. Catholics 66% (57) 32% (27) 2% (2) 86Relig: All Christian 63% (93) 32% (47) 6% (8) 147Relig: All Non-Christian 54% (90) 36% (60) 10% (16) 166Community: Urban 54% (41) 40% (30) 6% (4) 74Community: Suburban 64% (99) 33% (51) 4% (5) 156Community: Rural 52% (43) 31% (26) 18% (15) 83Employ: Private Sector 66% (93) 29% (41) 5% (7) 141Employ: Government 58% (16) 32% (9) 10% (3) 28Employ: Self-Employed 49% (15) 45% (13) 7% (2) 30Employ: Homemaker 33% (8) 33% (8) 34% (8) 23Employ: Student 62% (8) 38% (5) — (0) 13Employ: Retired 52% (14) 45% (12) 3% (1) 27Employ: Unemployed 60% (16) 36% (10) 3% (1) 27Employ: Other 52% (13) 35% (9) 13% (3) 25Military HH: Yes 62% (37) 31% (19) 7% (4) 60Military HH: No 57% (146) 35% (88) 8% (20) 254



155

Table HR8_5





opinion Total N

Adults 58% (183) 34% (106) 8% (24) 314RD/WT: Right Direction 51% (52) 40% (40) 9% (9) 101RD/WT: Wrong Track 62% (131) 31% (66) 7% (15) 212Trump Job Approve 58% (72) 33% (41) 8% (10) 123Trump Job Disapprove 59% (107) 35% (63) 6% (11) 181Trump Job Strongly Approve 59% (34) 32% (19) 9% (5) 58Trump Job Somewhat Approve 58% (38) 34% (22) 7% (5) 65Trump Job Somewhat Disapprove 64% (28) 29% (13) 8% (3) 43Trump Job Strongly Disapprove 58% (80) 37% (50) 5% (7) 137Favorable of Trump 60% (64) 32% (34) 8% (8) 106Unfavorable of Trump 59% (114) 35% (69) 6% (11) 194Very Favorable of Trump 59% (35) 30% (18) 12% (7) 59Somewhat Favorable of Trump 62% (29) 35% (16) 3% (1) 47Somewhat Unfavorable of Trump 59% (26) 33% (14) 8% (3) 43Very Unfavorable of Trump 59% (89) 36% (55) 5% (8) 151#1 Issue: Economy 56% (48) 36% (31) 7% (6) 85#1 Issue: Security 77% (41) 23% (12) — (0) 53#1 Issue: Health Care 43% (30) 46% (32) 11% (8) 70#1 Issue: Medicare / Social Security 38% (7) 48% (9) 14% (2) 18#1 Issue: Women’s Issues 64% (25) 34% (13) 2% (1) 39#1 Issue: Education 87% (14) 13% (2) — (0) 16#1 Issue: Energy 64% (11) — (0) 36% (6) 17#1 Issue: Other 44% (6) 46% (7) 10% (1) 152018 House Vote: Democrat 52% (74) 41% (59) 6% (9) 1422018 House Vote: Republican 61% (54) 33% (30) 6% (5) 892018 House Vote: Someone else 81% (14) 9% (2) 11% (2) 182018 House Vote: Didnt Vote 62% (40) 25% (16) 13% (8) 652016 Vote: Hillary Clinton 51% (62) 44% (55) 5% (6) 1242016 Vote: Donald Trump 59% (54) 33% (31) 7% (7) 912016 Vote: Someone else 61% (20) 26% (8) 14% (5) 332016 Vote: Didnt Vote 70% (46) 20% (13) 10% (7) 66


156






opinion Total N

Adults 58% (183) 34% (106) 8% (24) 314Voted in 2014: Yes 57% (119) 35% (74) 8% (17) 210Voted in 2014: No 61% (63) 31% (33) 7% (8) 1042012 Vote: Barack Obama 59% (88) 36% (54) 5% (8) 1502012 Vote: Mitt Romney 63% (36) 28% (16) 9% (5) 572012 Vote: Other 56% (9) 32% (5) 12% (2) 162012 Vote: Didn’t Vote 56% (50) 34% (31) 10% (9) 904-Region: Northeast 57% (35) 41% (25) 2% (1) 614-Region: Midwest 62% (32) 32% (17) 6% (3) 534-Region: South 57% (72) 34% (43) 8% (11) 1264-Region: West 58% (43) 29% (21) 13% (10) 74Watch TV: Every day 61% (97) 35% (56) 4% (7) 160Watch TV: Several times per week 56% (47) 34% (29) 10% (8) 84Watch TV: About once per week 57% (16) 31% (9) 12% (3) 28Watch TV: Several times per month 62% (12) 30% (6) 8% (2) 20Watch TV: About once per month 58% (5) — (0) 42% (4) 9Watch TV: Less often than once per month 100% (3) — (0) — (0) 3Watch TV: Never 18% (2) 76% (7) 6% (1) 9Watch Movies: Every day 56% (40) 30% (21) 14% (10) 71Watch Movies: Several times per week 55% (56) 40% (41) 5% (5) 102Watch Movies: About once per week 55% (32) 43% (25) 2% (1) 58Watch Movies: Several times per month 64% (29) 20% (9) 16% (7) 45Watch Movies: About once per month 78% (16) 22% (4) — (0) 20Watch Movies: Less often than once per month 73% (10) 27% (4) — (0) 14Watch Movies: Never — (0) 86% (3) 14% (1) 4



157

Table HR8_5





opinion Total N

Adults 58% (183) 34% (106) 8% (24) 314Watch Sporting Events: Every day 64% (22) 34% (11) 2% (1) 34Watch Sporting Events: Several times per week 59% (38) 36% (23) 5% (3) 65Watch Sporting Events: About once per week 51% (19) 37% (14) 11% (4) 37Watch Sporting Events: Several times per month 63% (21) 27% (9) 9% (3) 34Watch Sporting Events: About once per month 58% (17) 42% (13) — (0) 30Watch Sporting Events: Less often than once per month 57% (26) 27% (12) 16% (7) 46Watch Sporting Events: Never 57% (39) 34% (24) 8% (6) 69Cable TV: Currently subscribe 61% (84) 34% (47) 6% (8) 139Cable TV: Subscribed in past 62% (72) 33% (38) 5% (6) 116Cable TV: Never subscribed 45% (26) 37% (22) 18% (11) 58Satellite TV: Currently subscribe 55% (45) 35% (28) 10% (8) 82Satellite TV: Subscribed in past 59% (54) 36% (33) 5% (5) 92Satellite TV: Never subscribed 60% (84) 32% (45) 8% (11) 140Streaming Services: Currently subscribe 64% (141) 30% (66) 6% (12) 219Streaming Services: Subscribed in past 44% (16) 48% (18) 8% (3) 37Streaming Services: Never subscribed 44% (25) 40% (22) 16% (9) 57Film: An avid fan 58% (92) 35% (56) 7% (11) 160Film: A casual fan 58% (79) 33% (45) 9% (12) 136Film: Not a fan 62% (11) 29% (5) 9% (2) 17Television: An avid fan 54% (103) 35% (67) 11% (20) 191Television: A casual fan 66% (72) 32% (35) 3% (3) 110Television: Not a fan 53% (7) 35% (5) 12% (2) 13Music: An avid fan 56% (100) 36% (64) 8% (15) 179Music: A casual fan 62% (79) 30% (39) 7% (10) 127Music: Not a fan 51% (4) 49% (3) — (0) 7Fashion: An avid fan 61% (30) 30% (15) 10% (5) 50Fashion: A casual fan 53% (80) 37% (56) 10% (15) 151Fashion: Not a fan 65% (72) 31% (35) 4% (4) 112


158






opinion Total N

Adults 58% (183) 34% (106) 8% (24) 314HBO: Currently subscribe 54% (88) 37% (59) 9% (15) 163HBO: Share a password 48% (10) 44% (9) 8% (2) 20HBO: Subscribed in past 72% (47) 23% (15) 5% (3) 65HBO: Heard of, never subscribed 61% (37) 35% (21) 4% (2) 61HBO: Never heard of 18% (1) 43% (2) 38% (2) 5HBO Now: Currently subscribe 66% (55) 25% (21) 8% (7) 83HBO Now: Share a password 47% (8) 53% (9) — (0) 17HBO Now: Subscribed in past 68% (35) 24% (12) 8% (4) 52HBO Now: Heard of, never subscribed 55% (69) 41% (51) 4% (5) 125HBO Now: Never heard of 42% (16) 36% (13) 22% (8) 37HBO Go: Currently subscribe 63% (49) 30% (23) 7% (6) 77HBO Go: Share a password 47% (11) 53% (12) — (0) 22HBO Go: Subscribed in past 73% (33) 27% (12) — (0) 46HBO Go: Heard of, never subscribed 62% (82) 34% (44) 4% (5) 132HBO Go: Never heard of 22% (8) 40% (15) 37% (14) 36GoT Fan 58% (183) 34% (106) 8% (24) 314Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



159

Table HR8_6

Table HR8_6: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Frustrated




opinion Total N

Adults 42% (133) 51% (159) 7% (22) 314Gender: Male 42% (70) 53% (88) 5% (8) 165Gender: Female 43% (63) 48% (71) 10% (14) 149Age: 18-29 57% (39) 41% (28) 2% (2) 68Age: 30-44 36% (37) 55% (57) 10% (10) 104Age: 45-54 52% (36) 48% (33) — (0) 69Age: 55-64 31% (15) 53% (25) 16% (8) 47Age: 65+ 25% (6) 63% (16) 11% (3) 25Generation Z: 18-22 53% (14) 47% (12) — (0) 27Millennial: Age 23-38 47% (53) 47% (54) 6% (7) 114Generation X: Age 39-54 44% (45) 51% (52) 4% (4) 101Boomers: Age 55-73 28% (20) 57% (40) 15% (10) 70PID: Dem (no lean) 39% (47) 53% (64) 8% (10) 120PID: Ind (no lean) 41% (44) 51% (56) 8% (8) 108PID: Rep (no lean) 49% (42) 46% (39) 5% (4) 85PID/Gender: DemMen 42% (25) 54% (32) 5% (3) 59PID/Gender: DemWomen 36% (22) 52% (32) 11% (7) 61PID/Gender: Ind Men 38% (22) 58% (34) 4% (2) 58PID/Gender: Ind Women 44% (22) 43% (22) 12% (6) 50PID/Gender: Rep Men 48% (23) 46% (22) 6% (3) 48PID/Gender: Rep Women 51% (19) 46% (17) 3% (1) 38Ideo: Liberal (1-3) 43% (55) 48% (63) 9% (12) 130Ideo: Moderate (4) 43% (28) 54% (35) 4% (2) 65Ideo: Conservative (5-7) 37% (34) 55% (50) 8% (7) 91Educ: < College 46% (80) 47% (82) 7% (11) 173Educ: Bachelors degree 38% (36) 57% (54) 5% (4) 94Educ: Post-grad 37% (17) 50% (23) 13% (6) 46


160






opinion Total N

Adults 42% (133) 51% (159) 7% (22) 314Income: Under 50k 42% (55) 48% (63) 9% (12) 129Income: 50k-100k 49% (57) 46% (54) 5% (6) 117Income: 100k+ 31% (21) 63% (42) 6% (4) 67Ethnicity: White 44% (104) 50% (118) 6% (14) 237Ethnicity: Hispanic 41% (24) 52% (30) 7% (4) 58Ethnicity: Afr. Am. 41% (19) 51% (23) 8% (4) 46Ethnicity: Other 33% (10) 55% (17) 12% (4) 31Relig: Protestant 45% (18) 51% (21) 4% (1) 41Relig: Roman Catholic 43% (31) 53% (38) 4% (3) 72Relig: Ath./Agn./None 45% (47) 52% (54) 4% (4) 104Relig: Something Else 39% (24) 47% (29) 13% (8) 62Relig: Jewish 54% (5) 30% (3) 15% (1) 9Relig: Evangelical 38% (24) 51% (32) 10% (6) 62Relig: Non-Evang. Catholics 45% (38) 51% (44) 4% (3) 86Relig: All Christian 42% (62) 51% (75) 7% (10) 147Relig: All Non-Christian 43% (71) 50% (83) 7% (12) 166Community: Urban 38% (28) 45% (34) 17% (13) 74Community: Suburban 44% (68) 53% (82) 3% (5) 156Community: Rural 44% (37) 51% (43) 5% (4) 83Employ: Private Sector 43% (61) 51% (71) 6% (9) 141Employ: Government 40% (12) 38% (11) 22% (6) 28Employ: Self-Employed 35% (10) 65% (19) — (0) 30Employ: Homemaker 24% (6) 71% (16) 4% (1) 23Employ: Student 67% (9) 33% (4) — (0) 13Employ: Retired 39% (10) 52% (14) 9% (2) 27Employ: Unemployed 50% (14) 46% (12) 3% (1) 27Employ: Other 49% (12) 41% (10) 10% (2) 25Military HH: Yes 49% (29) 48% (29) 3% (2) 60Military HH: No 41% (104) 51% (130) 8% (20) 254



161

Table HR8_6





opinion Total N



162






opinion Total N

Adults 42% (133) 51% (159) 7% (22) 314Voted in 2014: Yes 38% (80) 55% (114) 8% (16) 210Voted in 2014: No 52% (54) 43% (44) 6% (6) 1042012 Vote: Barack Obama 44% (66) 48% (73) 8% (11) 1502012 Vote: Mitt Romney 40% (23) 54% (31) 6% (4) 572012 Vote: Other 22% (4) 59% (9) 18% (3) 162012 Vote: Didn’t Vote 46% (41) 50% (45) 4% (4) 904-Region: Northeast 50% (31) 42% (26) 8% (5) 614-Region: Midwest 46% (24) 52% (27) 2% (1) 534-Region: South 45% (56) 47% (59) 8% (11) 1264-Region: West 30% (22) 63% (46) 7% (5) 74Watch TV: Every day 49% (78) 46% (73) 5% (9) 160Watch TV: Several times per week 32% (27) 60% (50) 8% (7) 84Watch TV: About once per week 43% (12) 37% (10) 20% (6) 28Watch TV: Several times per month 43% (9) 57% (12) — (0) 20Watch TV: About once per month 36% (3) 64% (6) — (0) 9Watch TV: Less often than once per month 28% (1) 72% (2) — (0) 3Watch TV: Never 36% (3) 59% (5) 6% (1) 9Watch Movies: Every day 45% (32) 52% (37) 4% (3) 71Watch Movies: Several times per week 41% (42) 49% (50) 10% (10) 102Watch Movies: About once per week 41% (24) 55% (32) 5% (3) 58Watch Movies: Several times per month 48% (22) 43% (20) 9% (4) 45Watch Movies: About once per month 39% (8) 49% (10) 12% (2) 20Watch Movies: Less often than once per month 44% (6) 56% (8) — (0) 14Watch Movies: Never — (0) 86% (3) 14% (1) 4



163

Table HR8_6





opinion Total N

Adults 42% (133) 51% (159) 7% (22) 314Watch Sporting Events: Every day 58% (20) 40% (13) 2% (1) 34Watch Sporting Events: Several times per week 45% (29) 48% (31) 7% (5) 65Watch Sporting Events: About once per week 43% (16) 44% (17) 12% (5) 37Watch Sporting Events: Several times per month 39% (13) 56% (19) 5% (2) 34Watch Sporting Events: About once per month 42% (13) 50% (15) 8% (2) 30Watch Sporting Events: Less often than once per month 28% (13) 63% (29) 8% (4) 46Watch Sporting Events: Never 43% (30) 51% (35) 6% (4) 69Cable TV: Currently subscribe 49% (67) 46% (65) 5% (7) 139Cable TV: Subscribed in past 35% (41) 57% (66) 8% (9) 116Cable TV: Never subscribed 42% (25) 47% (28) 10% (6) 58Satellite TV: Currently subscribe 37% (30) 54% (44) 9% (8) 82Satellite TV: Subscribed in past 49% (45) 45% (41) 6% (5) 92Satellite TV: Never subscribed 42% (58) 52% (73) 6% (9) 140Streaming Services: Currently subscribe 48% (105) 47% (103) 5% (11) 219Streaming Services: Subscribed in past 21% (8) 67% (25) 12% (4) 37Streaming Services: Never subscribed 35% (20) 53% (30) 12% (7) 57Film: An avid fan 40% (65) 53% (85) 6% (10) 160Film: A casual fan 41% (56) 51% (70) 7% (10) 136Film: Not a fan 70% (12) 21% (4) 9% (2) 17Television: An avid fan 43% (82) 48% (92) 9% (17) 191Television: A casual fan 43% (47) 53% (58) 4% (4) 110Television: Not a fan 32% (4) 61% (8) 7% (1) 13Music: An avid fan 41% (74) 50% (89) 9% (16) 179Music: A casual fan 42% (54) 53% (68) 4% (6) 127Music: Not a fan 73% (5) 27% (2) — (0) 7Fashion: An avid fan 31% (16) 58% (29) 11% (5) 50Fashion: A casual fan 37% (56) 54% (81) 9% (14) 151Fashion: Not a fan 54% (61) 43% (48) 3% (3) 112


164






opinion Total N




165

Table HR8_7

Table HR8_7: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Thrilled




opinion Total N



166






opinion Total N

Adults 30% (94) 62% (195) 8% (24) 314Income: Under 50k 34% (44) 59% (76) 7% (9) 129Income: 50k-100k 29% (34) 62% (73) 9% (10) 117Income: 100k+ 24% (16) 69% (46) 7% (5) 67Ethnicity: White 28% (67) 64% (152) 8% (18) 237Ethnicity: Hispanic 34% (20) 59% (35) 7% (4) 58Ethnicity: Afr. Am. 26% (12) 66% (30) 8% (4) 46Ethnicity: Other 50% (15) 43% (13) 8% (2) 31Relig: Protestant 20% (8) 72% (29) 8% (3) 41Relig: Roman Catholic 32% (23) 62% (45) 6% (4) 72Relig: Ath./Agn./None 21% (22) 71% (74) 8% (9) 104Relig: Something Else 42% (26) 50% (31) 7% (5) 62Relig: Jewish 17% (2) 67% (6) 15% (1) 9Relig: Evangelical 44% (27) 49% (31) 7% (4) 62Relig: Non-Evang. Catholics 23% (19) 69% (59) 8% (7) 86Relig: All Christian 31% (46) 61% (90) 8% (11) 147Relig: All Non-Christian 29% (48) 63% (105) 8% (13) 166Community: Urban 36% (27) 51% (38) 12% (9) 74Community: Suburban 25% (40) 69% (107) 6% (9) 156Community: Rural 33% (28) 60% (50) 7% (6) 83Employ: Private Sector 33% (47) 62% (87) 5% (7) 141Employ: Government 37% (10) 51% (14) 12% (4) 28Employ: Self-Employed 17% (5) 61% (18) 22% (7) 30Employ: Homemaker 16% (4) 81% (19) 3% (1) 23Employ: Student 11% (1) 89% (12) — (0) 13Employ: Retired 32% (8) 57% (15) 11% (3) 27Employ: Unemployed 39% (11) 51% (14) 10% (3) 27Employ: Other 32% (8) 65% (16) 2% (1) 25Military HH: Yes 22% (13) 73% (44) 5% (3) 60Military HH: No 32% (81) 60% (152) 8% (21) 254



167

Table HR8_7





opinion Total N

Adults 30% (94) 62% (195) 8% (24) 314RD/WT: Right Direction 42% (43) 46% (47) 11% (12) 101RD/WT: Wrong Track 24% (51) 70% (148) 6% (13) 212Trump Job Approve 35% (43) 55% (68) 10% (12) 123Trump Job Disapprove 28% (51) 66% (120) 6% (10) 181Trump Job Strongly Approve 44% (26) 48% (28) 7% (4) 58Trump Job Somewhat Approve 26% (17) 62% (40) 12% (8) 65Trump Job Somewhat Disapprove 29% (13) 60% (26) 11% (5) 43Trump Job Strongly Disapprove 28% (38) 68% (94) 4% (5) 137Favorable of Trump 35% (37) 57% (60) 8% (9) 106Unfavorable of Trump 28% (54) 64% (125) 8% (15) 194Very Favorable of Trump 45% (27) 46% (27) 9% (5) 59Somewhat Favorable of Trump 22% (10) 71% (33) 7% (3) 47Somewhat Unfavorable of Trump 40% (17) 49% (21) 11% (5) 43Very Unfavorable of Trump 25% (37) 69% (104) 7% (10) 151#1 Issue: Economy 31% (27) 59% (50) 10% (8) 85#1 Issue: Security 26% (14) 67% (36) 6% (3) 53#1 Issue: Health Care 35% (25) 59% (41) 6% (4) 70#1 Issue: Medicare / Social Security 35% (6) 58% (10) 7% (1) 18#1 Issue: Women’s Issues 24% (9) 67% (26) 9% (4) 39#1 Issue: Education 33% (5) 55% (9) 12% (2) 16#1 Issue: Energy 12% (2) 79% (14) 9% (1) 17#1 Issue: Other 38% (5) 62% (9) — (0) 152018 House Vote: Democrat 32% (45) 63% (89) 5% (8) 1422018 House Vote: Republican 34% (30) 61% (54) 6% (5) 892018 House Vote: Someone else 19% (3) 53% (10) 27% (5) 182018 House Vote: Didnt Vote 24% (16) 66% (43) 10% (7) 652016 Vote: Hillary Clinton 29% (36) 67% (83) 4% (5) 1242016 Vote: Donald Trump 38% (35) 53% (48) 9% (8) 912016 Vote: Someone else 26% (9) 66% (22) 8% (3) 332016 Vote: Didnt Vote 23% (15) 65% (43) 13% (8) 66


168






opinion Total N

Adults 30% (94) 62% (195) 8% (24) 314Voted in 2014: Yes 32% (68) 61% (128) 7% (14) 210Voted in 2014: No 26% (26) 65% (67) 10% (10) 1042012 Vote: Barack Obama 31% (46) 64% (95) 6% (8) 1502012 Vote: Mitt Romney 32% (18) 63% (36) 6% (3) 572012 Vote: Other 39% (6) 37% (6) 24% (4) 162012 Vote: Didn’t Vote 25% (23) 65% (59) 10% (9) 904-Region: Northeast 23% (14) 63% (39) 13% (8) 614-Region: Midwest 37% (20) 60% (31) 3% (2) 534-Region: South 31% (39) 59% (74) 10% (13) 1264-Region: West 30% (22) 68% (50) 2% (1) 74Watch TV: Every day 26% (41) 69% (111) 5% (8) 160Watch TV: Several times per week 34% (29) 57% (47) 9% (8) 84Watch TV: About once per week 43% (12) 47% (13) 10% (3) 28Watch TV: Several times per month 29% (6) 53% (11) 17% (3) 20Watch TV: About once per month 6% (0) 73% (6) 21% (2) 9Watch TV: Less often than once per month — (0) 100% (3) — (0) 3Watch TV: Never 64% (6) 36% (3) — (0) 9Watch Movies: Every day 33% (23) 53% (38) 14% (10) 71Watch Movies: Several times per week 29% (29) 67% (69) 4% (4) 102Watch Movies: About once per week 36% (21) 57% (33) 7% (4) 58Watch Movies: Several times per month 26% (12) 71% (32) 3% (1) 45Watch Movies: About once per month 30% (6) 60% (12) 9% (2) 20Watch Movies: Less often than once per month 10% (1) 68% (9) 21% (3) 14Watch Movies: Never 47% (2) 53% (2) — (0) 4



169

Table HR8_7





opinion Total N



170






opinion Total N

Adults 30% (94) 62% (195) 8% (24) 314HBO: Currently subscribe 32% (52) 62% (100) 6% (10) 163HBO: Share a password 33% (7) 60% (12) 7% (1) 20HBO: Subscribed in past 19% (12) 66% (43) 15% (10) 65HBO: Heard of, never subscribed 34% (21) 61% (37) 4% (3) 61HBO: Never heard of 47% (2) 53% (3) — (0) 5HBO Now: Currently subscribe 30% (25) 61% (51) 9% (7) 83HBO Now: Share a password 35% (6) 65% (11) — (0) 17HBO Now: Subscribed in past 28% (15) 59% (31) 13% (6) 52HBO Now: Heard of, never subscribed 28% (34) 67% (83) 6% (7) 125HBO Now: Never heard of 39% (14) 52% (19) 9% (3) 37HBO Go: Currently subscribe 33% (26) 57% (44) 10% (8) 77HBO Go: Share a password 10% (2) 84% (19) 6% (1) 22HBO Go: Subscribed in past 28% (13) 63% (29) 8% (4) 46HBO Go: Heard of, never subscribed 31% (41) 66% (87) 3% (4) 132HBO Go: Never heard of 35% (13) 46% (17) 19% (7) 36GoT Fan 30% (94) 62% (195) 8% (24) 314Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



171

Table HR8_8

Table HR8_8: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Bored




opinion Total N

Adults 20% (63) 71% (222) 9% (28) 314Gender: Male 17% (28) 75% (124) 8% (13) 165Gender: Female 24% (35) 66% (98) 10% (15) 149Age: 18-29 28% (19) 66% (45) 6% (4) 68Age: 30-44 18% (19) 71% (73) 11% (12) 104Age: 45-54 24% (17) 72% (50) 4% (3) 69Age: 55-64 20% (9) 69% (32) 11% (5) 47Age: 65+ — (0) 83% (21) 17% (4) 25Generation Z: 18-22 4% (1) 96% (26) — (0) 27Millennial: Age 23-38 28% (32) 62% (70) 11% (12) 114Generation X: Age 39-54 21% (21) 72% (73) 6% (7) 101Boomers: Age 55-73 13% (9) 73% (51) 14% (10) 70PID: Dem (no lean) 16% (19) 76% (92) 8% (9) 120PID: Ind (no lean) 22% (24) 66% (71) 12% (13) 108PID: Rep (no lean) 24% (20) 69% (59) 7% (6) 85PID/Gender: DemMen 11% (6) 81% (48) 9% (5) 59PID/Gender: DemWomen 21% (13) 72% (44) 7% (4) 61PID/Gender: Ind Men 16% (9) 79% (46) 6% (3) 58PID/Gender: Ind Women 31% (15) 50% (25) 19% (10) 50PID/Gender: Rep Men 27% (13) 64% (30) 9% (4) 48PID/Gender: Rep Women 20% (8) 76% (29) 4% (1) 38Ideo: Liberal (1-3) 21% (28) 68% (88) 11% (14) 130Ideo: Moderate (4) 11% (7) 78% (50) 11% (7) 65Ideo: Conservative (5-7) 25% (23) 69% (63) 6% (5) 91Educ: < College 17% (30) 72% (125) 10% (18) 173Educ: Bachelors degree 24% (23) 69% (65) 7% (7) 94Educ: Post-grad 23% (11) 69% (32) 7% (3) 46


172






opinion Total N

Adults 20% (63) 71% (222) 9% (28) 314Income: Under 50k 21% (27) 70% (90) 9% (11) 129Income: 50k-100k 23% (27) 67% (79) 9% (11) 117Income: 100k+ 13% (9) 78% (52) 9% (6) 67Ethnicity: White 18% (44) 73% (173) 8% (20) 237Ethnicity: Hispanic 22% (13) 70% (41) 8% (5) 58Ethnicity: Afr. Am. 23% (10) 67% (30) 11% (5) 46Ethnicity: Other 31% (10) 58% (18) 12% (4) 31Relig: Protestant 21% (9) 66% (27) 12% (5) 41Relig: Roman Catholic 17% (13) 76% (54) 7% (5) 72Relig: Ath./Agn./None 24% (25) 69% (72) 8% (8) 104Relig: Something Else 13% (8) 77% (48) 9% (6) 62Relig: Jewish 15% (1) 85% (8) — (0) 9Relig: Evangelical 23% (14) 63% (39) 14% (9) 62Relig: Non-Evang. Catholics 19% (16) 74% (63) 7% (6) 86Relig: All Christian 21% (31) 69% (102) 10% (15) 147Relig: All Non-Christian 20% (33) 72% (120) 8% (14) 166Community: Urban 21% (15) 67% (50) 12% (9) 74Community: Suburban 17% (26) 76% (118) 7% (11) 156Community: Rural 26% (22) 65% (54) 9% (8) 83Employ: Private Sector 24% (33) 70% (99) 6% (9) 141Employ: Government 22% (6) 66% (19) 12% (4) 28Employ: Self-Employed 40% (12) 52% (16) 8% (2) 30Employ: Homemaker 5% (1) 74% (17) 21% (5) 23Employ: Student 8% (1) 87% (11) 4% (1) 13Employ: Retired 2% (1) 85% (23) 13% (3) 27Employ: Unemployed 5% (1) 87% (23) 8% (2) 27Employ: Other 31% (8) 59% (15) 10% (2) 25Military HH: Yes 20% (12) 73% (43) 7% (4) 60Military HH: No 20% (52) 70% (179) 9% (24) 254



173

Table HR8_8





opinion Total N



174






opinion Total N

Adults 20% (63) 71% (222) 9% (28) 314Voted in 2014: Yes 21% (45) 70% (147) 9% (18) 210Voted in 2014: No 18% (19) 72% (75) 10% (10) 1042012 Vote: Barack Obama 19% (29) 72% (108) 9% (13) 1502012 Vote: Mitt Romney 28% (16) 66% (38) 6% (4) 572012 Vote: Other 19% (3) 69% (11) 12% (2) 162012 Vote: Didn’t Vote 17% (16) 72% (65) 11% (10) 904-Region: Northeast 15% (9) 75% (46) 10% (6) 614-Region: Midwest 9% (5) 81% (42) 11% (6) 534-Region: South 31% (39) 61% (77) 8% (10) 1264-Region: West 15% (11) 76% (56) 9% (7) 74Watch TV: Every day 21% (33) 73% (117) 6% (9) 160Watch TV: Several times per week 22% (18) 67% (56) 12% (10) 84Watch TV: About once per week 23% (7) 62% (18) 15% (4) 28Watch TV: Several times per month 16% (3) 62% (13) 22% (4) 20Watch TV: About once per month 20% (2) 80% (7) — (0) 9Watch TV: Less often than once per month — (0) 100% (3) — (0) 3Watch TV: Never — (0) 94% (9) 6% (1) 9Watch Movies: Every day 25% (18) 66% (47) 9% (6) 71Watch Movies: Several times per week 12% (13) 80% (82) 7% (7) 102Watch Movies: About once per week 20% (12) 71% (41) 9% (5) 58Watch Movies: Several times per month 18% (8) 69% (31) 13% (6) 45Watch Movies: About once per month 33% (7) 67% (13) — (0) 20Watch Movies: Less often than once per month 33% (4) 46% (6) 21% (3) 14Watch Movies: Never 53% (2) 33% (1) 14% (1) 4



175

Table HR8_8





opinion Total N

Adults 20% (63) 71% (222) 9% (28) 314Watch Sporting Events: Every day 27% (9) 71% (24) 2% (1) 34Watch Sporting Events: Several times per week 19% (12) 71% (46) 11% (7) 65Watch Sporting Events: About once per week 11% (4) 79% (30) 10% (4) 37Watch Sporting Events: Several times per month 15% (5) 77% (26) 7% (2) 34Watch Sporting Events: About once per month 30% (9) 68% (20) 2% (1) 30Watch Sporting Events: Less often than once per month 26% (12) 62% (28) 12% (5) 46Watch Sporting Events: Never 18% (12) 70% (48) 12% (8) 69Cable TV: Currently subscribe 21% (30) 70% (97) 9% (12) 139Cable TV: Subscribed in past 18% (21) 75% (87) 7% (8) 116Cable TV: Never subscribed 22% (13) 64% (37) 15% (9) 58Satellite TV: Currently subscribe 21% (17) 72% (59) 7% (6) 82Satellite TV: Subscribed in past 15% (14) 74% (68) 11% (10) 92Satellite TV: Never subscribed 23% (33) 68% (95) 9% (12) 140Streaming Services: Currently subscribe 21% (45) 72% (157) 8% (17) 219Streaming Services: Subscribed in past 20% (7) 63% (23) 18% (7) 37Streaming Services: Never subscribed 19% (11) 72% (41) 9% (5) 57Film: An avid fan 22% (35) 71% (114) 7% (11) 160Film: A casual fan 20% (27) 71% (96) 10% (13) 136Film: Not a fan 13% (2) 65% (11) 22% (4) 17Television: An avid fan 21% (40) 69% (132) 10% (18) 191Television: A casual fan 21% (23) 71% (78) 8% (9) 110Television: Not a fan — (0) 90% (12) 10% (1) 13Music: An avid fan 20% (36) 72% (128) 8% (15) 179Music: A casual fan 20% (25) 70% (89) 10% (13) 127Music: Not a fan 27% (2) 65% (4) 8% (1) 7Fashion: An avid fan 30% (15) 59% (30) 11% (6) 50Fashion: A casual fan 19% (29) 72% (109) 9% (14) 151Fashion: Not a fan 18% (20) 74% (83) 8% (9) 112


176






opinion Total N

Adults 20% (63) 71% (222) 9% (28) 314HBO: Currently subscribe 22% (36) 69% (113) 9% (14) 163HBO: Share a password 21% (4) 70% (14) 9% (2) 20HBO: Subscribed in past 16% (10) 75% (48) 9% (6) 65HBO: Heard of, never subscribed 22% (13) 72% (44) 6% (4) 61HBO: Never heard of — (0) 50% (3) 50% (3) 5HBO Now: Currently subscribe 31% (26) 59% (49) 10% (8) 83HBO Now: Share a password 31% (5) 65% (11) 3% (1) 17HBO Now: Subscribed in past 16% (8) 69% (36) 15% (8) 52HBO Now: Heard of, never subscribed 14% (17) 81% (102) 5% (6) 125HBO Now: Never heard of 18% (7) 66% (24) 16% (6) 37HBO Go: Currently subscribe 27% (21) 62% (48) 11% (8) 77HBO Go: Share a password 17% (4) 80% (18) 3% (1) 22HBO Go: Subscribed in past 22% (10) 71% (32) 7% (3) 46HBO Go: Heard of, never subscribed 16% (21) 78% (103) 6% (8) 132HBO Go: Never heard of 21% (8) 57% (21) 22% (8) 36GoT Fan 20% (63) 71% (222) 9% (28) 314Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



177

Table HR8_9

Table HR8_9: Do any of the following describe how you feel about the ’Game of Thrones’ series nale?Neutral




opinion Total N



178






opinion Total N

Adults 33% (104) 50% (157) 17% (53) 314Income: Under 50k 31% (40) 48% (62) 20% (26) 129Income: 50k-100k 37% (43) 51% (60) 12% (15) 117Income: 100k+ 30% (20) 52% (35) 18% (12) 67Ethnicity: White 32% (77) 52% (123) 16% (37) 237Ethnicity: Hispanic 30% (17) 52% (31) 18% (10) 58Ethnicity: Afr. Am. 51% (23) 30% (14) 19% (8) 46Ethnicity: Other 12% (4) 65% (20) 23% (7) 31Relig: Protestant 30% (12) 51% (21) 18% (7) 41Relig: Roman Catholic 34% (25) 54% (39) 12% (8) 72Relig: Ath./Agn./None 35% (37) 50% (52) 15% (16) 104Relig: Something Else 30% (18) 46% (29) 24% (15) 62Relig: Jewish 45% (4) 55% (5) — (0) 9Relig: Evangelical 31% (19) 52% (32) 17% (11) 62Relig: Non-Evang. Catholics 34% (29) 52% (44) 14% (12) 86Relig: All Christian 33% (49) 52% (76) 15% (23) 147Relig: All Non-Christian 33% (55) 49% (81) 18% (31) 166Community: Urban 29% (21) 49% (37) 22% (16) 74Community: Suburban 31% (49) 57% (89) 12% (18) 156Community: Rural 40% (34) 37% (31) 22% (19) 83Employ: Private Sector 30% (43) 51% (72) 19% (26) 141Employ: Government 30% (9) 48% (14) 21% (6) 28Employ: Self-Employed 21% (6) 57% (17) 21% (6) 30Employ: Homemaker 26% (6) 61% (14) 14% (3) 23Employ: Student 53% (7) 47% (6) — (0) 13Employ: Retired 35% (9) 50% (13) 16% (4) 27Employ: Unemployed 34% (9) 51% (14) 15% (4) 27Employ: Other 58% (14) 29% (7) 13% (3) 25Military HH: Yes 28% (17) 49% (29) 22% (13) 60Military HH: No 34% (87) 50% (127) 16% (40) 254



179

Table HR8_9





opinion Total N



180






opinion Total N

Adults 33% (104) 50% (157) 17% (53) 314Voted in 2014: Yes 31% (64) 52% (108) 18% (37) 210Voted in 2014: No 38% (39) 47% (48) 15% (16) 1042012 Vote: Barack Obama 32% (49) 49% (73) 19% (28) 1502012 Vote: Mitt Romney 32% (18) 51% (29) 18% (10) 572012 Vote: Other 34% (5) 42% (7) 24% (4) 162012 Vote: Didn’t Vote 35% (32) 52% (47) 13% (11) 904-Region: Northeast 40% (25) 38% (23) 22% (13) 614-Region: Midwest 27% (14) 59% (31) 14% (8) 534-Region: South 27% (34) 53% (67) 20% (25) 1264-Region: West 41% (31) 48% (36) 10% (8) 74Watch TV: Every day 37% (59) 49% (79) 13% (21) 160Watch TV: Several times per week 29% (24) 52% (44) 19% (16) 84Watch TV: About once per week 15% (4) 48% (13) 37% (11) 28Watch TV: Several times per month 23% (5) 54% (11) 23% (5) 20Watch TV: About once per month 69% (6) 31% (3) — (0) 9Watch TV: Less often than once per month 72% (2) 28% (1) — (0) 3Watch TV: Never 31% (3) 63% (6) 6% (1) 9Watch Movies: Every day 34% (24) 50% (36) 16% (11) 71Watch Movies: Several times per week 32% (33) 50% (51) 18% (18) 102Watch Movies: About once per week 30% (17) 54% (31) 16% (9) 58Watch Movies: Several times per month 33% (15) 42% (19) 25% (11) 45Watch Movies: About once per month 36% (7) 49% (10) 14% (3) 20Watch Movies: Less often than once per month 28% (4) 72% (10) — (0) 14Watch Movies: Never 87% (3) 13% (0) — (0) 4



181

Table HR8_9





opinion Total N



182






opinion Total N




183

Table HR10_1

Table HR10_1: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Satis ed




opinion Total N



184






opinion Total N




185

Table HR10_1





opinion Total N



186






opinion Total N

Adults 47% (232) 36% (176) 17% (87) 495Voted in 2014: Yes 45% (135) 38% (114) 17% (52) 301Voted in 2014: No 50% (97) 32% (62) 18% (34) 1942012 Vote: Barack Obama 43% (96) 40% (89) 17% (37) 2212012 Vote: Mitt Romney 44% (38) 35% (30) 21% (18) 872012 Vote: Other 66% (12) 31% (6) 3% (1) 182012 Vote: Didn’t Vote 51% (86) 31% (51) 18% (31) 1684-Region: Northeast 55% (56) 35% (35) 11% (11) 1014-Region: Midwest 40% (37) 33% (31) 27% (25) 944-Region: South 47% (87) 37% (68) 16% (29) 1844-Region: West 45% (52) 36% (42) 19% (22) 116Watch TV: Every day 45% (119) 39% (103) 17% (44) 266Watch TV: Several times per week 50% (65) 32% (41) 19% (24) 131Watch TV: About once per week 51% (17) 34% (11) 15% (5) 33Watch TV: Several times per month 46% (10) 49% (11) 5% (1) 23Watch TV: About once per month 54% (7) 22% (3) 24% (3) 13Watch TV: Less often than once per month 62% (5) 31% (3) 7% (1) 9Watch TV: Never 40% (8) 19% (4) 41% (9) 21Watch Movies: Every day 51% (65) 31% (39) 18% (23) 127Watch Movies: Several times per week 47% (77) 38% (62) 15% (25) 163Watch Movies: About once per week 54% (43) 31% (25) 15% (12) 79Watch Movies: Several times per month 43% (25) 46% (27) 11% (6) 57Watch Movies: About once per month 40% (14) 37% (13) 23% (8) 35Watch Movies: Less often than once per month 27% (6) 43% (10) 30% (7) 22Watch Movies: Never 36% (4) 4% (0) 60% (6) 11



187

Table HR10_1





opinion Total N



188






opinion Total N




189

Table HR10_2

Table HR10_2: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Happy




opinion Total N



190






opinion Total N




191

Table HR10_2





opinion Total N



192






opinion Total N




193

Table HR10_2





opinion Total N



194






opinion Total N




195

Table HR10_3

Table HR10_3: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Sad




opinion Total N



196






opinion Total N




197

Table HR10_3





opinion Total N



198






opinion Total N




199

Table HR10_3





opinion Total N



200






opinion Total N




201

Table HR10_4

Table HR10_4: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Angry




opinion Total N



202






opinion Total N




203

Table HR10_4





opinion Total N



204






opinion Total N

Adults 21% (102) 58% (289) 21% (104) 495Voted in 2014: Yes 19% (57) 60% (181) 21% (63) 301Voted in 2014: No 23% (45) 55% (107) 21% (41) 1942012 Vote: Barack Obama 23% (51) 59% (131) 18% (40) 2212012 Vote: Mitt Romney 13% (12) 60% (52) 26% (23) 872012 Vote: Other 30% (5) 52% (9) 18% (3) 182012 Vote: Didn’t Vote 21% (35) 57% (95) 23% (38) 1684-Region: Northeast 29% (29) 50% (51) 21% (22) 1014-Region: Midwest 21% (20) 50% (47) 29% (27) 944-Region: South 17% (32) 66% (120) 17% (32) 1844-Region: West 19% (22) 61% (71) 20% (23) 116Watch TV: Every day 21% (57) 62% (164) 17% (45) 266Watch TV: Several times per week 20% (27) 51% (67) 29% (37) 131Watch TV: About once per week 24% (8) 55% (18) 21% (7) 33Watch TV: Several times per month 32% (7) 54% (12) 14% (3) 23Watch TV: About once per month 25% (3) 38% (5) 37% (5) 13Watch TV: Less often than once per month 4% (0) 89% (8) 7% (1) 9Watch TV: Never 2% (0) 72% (15) 26% (5) 21Watch Movies: Every day 21% (26) 54% (69) 25% (32) 127Watch Movies: Several times per week 24% (39) 61% (99) 16% (25) 163Watch Movies: About once per week 18% (14) 62% (49) 20% (16) 79Watch Movies: Several times per month 21% (12) 62% (35) 18% (10) 57Watch Movies: About once per month 25% (9) 61% (21) 14% (5) 35Watch Movies: Less often than once per month 13% (3) 49% (11) 38% (8) 22Watch Movies: Never — (0) 40% (4) 60% (6) 11



205

Table HR10_4





opinion Total N



206






opinion Total N




207

Table HR10_5

Table HR10_5: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Disappointed




opinion Total N



208






opinion Total N




209

Table HR10_5





opinion Total N



210






opinion Total N

Adults 39% (195) 42% (209) 18% (90) 495Voted in 2014: Yes 36% (108) 45% (134) 19% (59) 301Voted in 2014: No 45% (87) 39% (75) 16% (32) 1942012 Vote: Barack Obama 42% (93) 40% (89) 18% (39) 2212012 Vote: Mitt Romney 30% (26) 46% (40) 24% (21) 872012 Vote: Other 24% (4) 57% (10) 18% (3) 182012 Vote: Didn’t Vote 43% (72) 41% (69) 16% (27) 1684-Region: Northeast 48% (49) 40% (41) 12% (12) 1014-Region: Midwest 38% (36) 34% (32) 28% (26) 944-Region: South 37% (68) 47% (87) 16% (29) 1844-Region: West 37% (43) 43% (50) 20% (23) 116Watch TV: Every day 42% (110) 42% (112) 16% (44) 266Watch TV: Several times per week 40% (52) 37% (48) 23% (30) 131Watch TV: About once per week 30% (10) 47% (16) 23% (7) 33Watch TV: Several times per month 71% (16) 29% (7) — (0) 23Watch TV: About once per month 20% (3) 56% (8) 24% (3) 13Watch TV: Less often than once per month 19% (2) 74% (6) 7% (1) 9Watch TV: Never 12% (2) 63% (13) 26% (5) 21Watch Movies: Every day 43% (54) 38% (48) 19% (25) 127Watch Movies: Several times per week 37% (61) 48% (78) 15% (25) 163Watch Movies: About once per week 38% (30) 42% (34) 20% (16) 79Watch Movies: Several times per month 45% (26) 41% (24) 14% (8) 57Watch Movies: About once per month 35% (12) 51% (18) 14% (5) 35Watch Movies: Less often than once per month 53% (12) 20% (4) 27% (6) 22Watch Movies: Never 4% (0) 36% (4) 60% (6) 11



211

Table HR10_5





opinion Total N



212






opinion Total N




213

Table HR10_6

Table HR10_6: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Frustrated




opinion Total N



214






opinion Total N




215

Table HR10_6





opinion Total N



216






opinion Total N

Adults 35% (175) 45% (222) 20% (98) 495Voted in 2014: Yes 28% (85) 50% (152) 21% (64) 301Voted in 2014: No 46% (90) 36% (70) 17% (33) 1942012 Vote: Barack Obama 34% (74) 48% (107) 18% (40) 2212012 Vote: Mitt Romney 26% (23) 47% (41) 27% (23) 872012 Vote: Other 37% (7) 40% (7) 23% (4) 182012 Vote: Didn’t Vote 42% (71) 40% (67) 18% (30) 1684-Region: Northeast 45% (46) 39% (40) 16% (16) 1014-Region: Midwest 29% (28) 41% (39) 29% (27) 944-Region: South 34% (62) 50% (91) 16% (30) 1844-Region: West 34% (39) 45% (52) 21% (25) 116Watch TV: Every day 37% (99) 46% (123) 16% (44) 266Watch TV: Several times per week 37% (49) 37% (48) 26% (33) 131Watch TV: About once per week 22% (7) 53% (17) 25% (8) 33Watch TV: Several times per month 52% (12) 37% (8) 11% (3) 23Watch TV: About once per month 20% (3) 51% (7) 29% (4) 13Watch TV: Less often than once per month 11% (1) 82% (7) 7% (1) 9Watch TV: Never 17% (4) 57% (12) 26% (5) 21Watch Movies: Every day 35% (45) 42% (53) 23% (29) 127Watch Movies: Several times per week 42% (68) 43% (70) 16% (26) 163Watch Movies: About once per week 27% (21) 53% (42) 20% (16) 79Watch Movies: Several times per month 40% (23) 46% (26) 14% (8) 57Watch Movies: About once per month 28% (10) 58% (20) 14% (5) 35Watch Movies: Less often than once per month 35% (8) 32% (7) 33% (7) 22Watch Movies: Never — (0) 40% (4) 60% (6) 11



217

Table HR10_6





opinion Total N



218






opinion Total N

Adults 35% (175) 45% (222) 20% (98) 495HBO: Currently subscribe 34% (68) 49% (99) 16% (33) 200HBO: Share a password 51% (13) 49% (13) — (0) 25HBO: Subscribed in past 36% (47) 43% (57) 21% (27) 131HBO: Heard of, never subscribed 34% (45) 40% (54) 26% (35) 133HBO: Never heard of 41% (2) 9% (0) 50% (3) 5HBO Now: Currently subscribe 36% (36) 52% (52) 12% (12) 100HBO Now: Share a password 40% (11) 56% (15) 4% (1) 26HBO Now: Subscribed in past 41% (31) 43% (33) 15% (11) 75HBO Now: Heard of, never subscribed 33% (80) 42% (102) 25% (61) 244HBO Now: Never heard of 34% (17) 42% (21) 24% (12) 51HBO Go: Currently subscribe 35% (33) 48% (46) 17% (16) 95HBO Go: Share a password 38% (10) 59% (16) 3% (1) 27HBO Go: Subscribed in past 40% (28) 43% (30) 17% (12) 69HBO Go: Heard of, never subscribed 36% (91) 40% (101) 23% (58) 249HBO Go: Never heard of 24% (13) 55% (30) 22% (12) 55GoT Fan 35% (175) 45% (222) 20% (98) 495Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



219

Table HR10_7

Table HR10_7: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Thrilled




opinion Total N



220






opinion Total N




221

Table HR10_7





opinion Total N



222






opinion Total N




223

Table HR10_7





opinion Total N



224






opinion Total N




225

Table HR10_8

Table HR10_8: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Bored




opinion Total N



226






opinion Total N




227

Table HR10_8





opinion Total N



228






opinion Total N

Adults 15% (76) 63% (312) 22% (108) 495Voted in 2014: Yes 15% (45) 64% (192) 21% (64) 301Voted in 2014: No 16% (31) 62% (120) 22% (43) 1942012 Vote: Barack Obama 15% (32) 66% (146) 19% (43) 2212012 Vote: Mitt Romney 13% (11) 64% (55) 23% (20) 872012 Vote: Other 17% (3) 56% (10) 27% (5) 182012 Vote: Didn’t Vote 17% (29) 59% (99) 24% (40) 1684-Region: Northeast 14% (14) 61% (62) 25% (25) 1014-Region: Midwest 10% (9) 58% (55) 32% (30) 944-Region: South 19% (36) 65% (119) 16% (29) 1844-Region: West 14% (16) 66% (76) 20% (23) 116Watch TV: Every day 15% (41) 66% (175) 19% (50) 266Watch TV: Several times per week 18% (24) 54% (70) 28% (37) 131Watch TV: About once per week 7% (2) 72% (23) 21% (7) 33Watch TV: Several times per month 29% (7) 58% (13) 13% (3) 23Watch TV: About once per month 13% (2) 54% (7) 33% (4) 13Watch TV: Less often than once per month — (0) 93% (8) 7% (1) 9Watch TV: Never — (0) 71% (15) 29% (6) 21Watch Movies: Every day 25% (32) 50% (63) 25% (32) 127Watch Movies: Several times per week 9% (15) 72% (117) 19% (31) 163Watch Movies: About once per week 12% (9) 68% (54) 20% (16) 79Watch Movies: Several times per month 17% (10) 61% (35) 21% (12) 57Watch Movies: About once per month 10% (3) 76% (27) 14% (5) 35Watch Movies: Less often than once per month 26% (6) 43% (9) 31% (7) 22Watch Movies: Never — (0) 58% (6) 42% (4) 11



229

Table HR10_8





opinion Total N



230






opinion Total N

Adults 15% (76) 63% (312) 22% (108) 495HBO: Currently subscribe 20% (39) 65% (130) 15% (31) 200HBO: Share a password 26% (7) 67% (17) 7% (2) 25HBO: Subscribed in past 16% (21) 62% (81) 22% (29) 131HBO: Heard of, never subscribed 6% (9) 60% (80) 33% (44) 133HBO: Never heard of — (0) 62% (3) 38% (2) 5HBO Now: Currently subscribe 23% (23) 63% (62) 14% (14) 100HBO Now: Share a password 18% (5) 75% (20) 7% (2) 26HBO Now: Subscribed in past 20% (15) 61% (46) 19% (14) 75HBO Now: Heard of, never subscribed 8% (20) 64% (156) 27% (67) 244HBO Now: Never heard of 25% (13) 54% (28) 21% (10) 51HBO Go: Currently subscribe 25% (24) 56% (54) 19% (18) 95HBO Go: Share a password 15% (4) 78% (21) 7% (2) 27HBO Go: Subscribed in past 12% (9) 71% (49) 17% (11) 69HBO Go: Heard of, never subscribed 10% (24) 63% (158) 27% (67) 249HBO Go: Never heard of 27% (15) 55% (30) 17% (10) 55GoT Fan 15% (76) 63% (312) 22% (108) 495Not GoT Fan — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



231

Table HR10_9

Table HR10_9: Do any of the following describe how you feel about Season 8 of ’Game of Thrones’ as a whole?Neutral




opinion Total N



232






opinion Total N




233

Table HR10_9





opinion Total N



234






opinion Total N




235

Table HR10_9





opinion Total N



236






opinion Total N




237

Table HR11

Table HR11: Thinking about the entire Game of Thrones series, which of the following statements comes closest to your view, even if none are exactlyright?

Demographic

I loved the wholeseries, from start

to nish.

I enjoyed theearlier seasonsmuch more thanthe later seasons.

I enjoyed the laterseasons muchmore than theearlier seasons.

Don’t know / Noopinion Total N

Adults 44% (216) 39% (194) 8% (41) 9% (44) 495Gender: Male 44% (116) 38% (99) 8% (20) 10% (26) 261Gender: Female 43% (100) 40% (94) 9% (21) 8% (18) 234Age: 18-29 42% (51) 36% (43) 13% (15) 9% (11) 120Age: 30-44 39% (67) 42% (71) 8% (13) 11% (18) 169Age: 45-54 45% (44) 44% (43) 7% (7) 5% (5) 99Age: 55-64 54% (37) 37% (25) 5% (4) 3% (2) 68Age: 65+ 46% (18) 28% (11) 7% (3) 19% (8) 40Generation Z: 18-22 60% (31) 20% (10) 20% (10) 1% (0) 53Millennial: Age 23-38 37% (68) 42% (77) 9% (17) 12% (22) 183Generation X: Age 39-54 41% (62) 46% (70) 5% (7) 8% (12) 152Boomers: Age 55-73 52% (55) 33% (35) 5% (5) 9% (10) 105PID: Dem (no lean) 44% (86) 41% (81) 8% (15) 7% (13) 195PID: Ind (no lean) 46% (82) 38% (67) 4% (7) 12% (21) 176PID: Rep (no lean) 39% (49) 37% (46) 15% (19) 8% (10) 124PID/Gender: DemMen 41% (40) 46% (45) 6% (6) 7% (7) 97PID/Gender: DemWomen 47% (46) 37% (36) 9% (9) 6% (6) 98PID/Gender: Ind Men 48% (46) 34% (33) 5% (5) 13% (12) 97PID/Gender: Ind Women 44% (35) 42% (34) 3% (2) 11% (9) 80PID/Gender: Rep Men 44% (30) 33% (22) 13% (9) 10% (6) 67PID/Gender: Rep Women 33% (19) 43% (24) 17% (10) 6% (3) 56Ideo: Liberal (1-3) 45% (83) 41% (75) 9% (16) 5% (9) 184Ideo: Moderate (4) 41% (54) 38% (50) 9% (11) 12% (15) 130Ideo: Conservative (5-7) 40% (54) 40% (54) 9% (12) 11% (15) 135


238



Demographic


to nish.




Adults 44% (216) 39% (194) 8% (41) 9% (44) 495Educ: < College 44% (131) 37% (110) 8% (22) 11% (31) 294Educ: Bachelors degree 44% (60) 39% (53) 10% (14) 7% (9) 135Educ: Post-grad 39% (26) 47% (31) 7% (5) 6% (4) 66Income: Under 50k 49% (107) 38% (83) 5% (12) 8% (19) 220Income: 50k-100k 36% (66) 44% (79) 10% (18) 10% (18) 181Income: 100k+ 47% (44) 34% (32) 12% (11) 8% (7) 94Ethnicity: White 42% (160) 43% (161) 5% (21) 10% (36) 377Ethnicity: Hispanic 36% (35) 41% (39) 17% (16) 6% (5) 96Ethnicity: Afr. Am. 55% (39) 25% (18) 17% (12) 3% (2) 71Ethnicity: Other 38% (18) 31% (15) 18% (8) 13% (6) 48Relig: Protestant 39% (30) 40% (31) 7% (6) 13% (10) 78Relig: Roman Catholic 43% (47) 37% (39) 11% (12) 9% (10) 108Relig: Ath./Agn./None 41% (67) 48% (78) 4% (6) 6% (10) 161Relig: Something Else 47% (39) 36% (30) 10% (8) 8% (7) 83Relig: Jewish 26% (3) 22% (3) 52% (6) — (0) 12Relig: Evangelical 41% (49) 33% (40) 12% (14) 14% (17) 120Relig: Non-Evang. Catholics 47% (62) 35% (46) 9% (12) 8% (10) 131Relig: All Christian 44% (111) 34% (86) 11% (26) 11% (27) 251Relig: All Non-Christian 43% (105) 44% (108) 6% (15) 7% (17) 244Community: Urban 39% (50) 40% (50) 13% (17) 8% (10) 126Community: Suburban 45% (110) 38% (93) 7% (17) 10% (23) 243Community: Rural 45% (57) 40% (51) 6% (8) 8% (11) 126



239

Table HR11


Demographic


to nish.




Adults 44% (216) 39% (194) 8% (41) 9% (44) 495Employ: Private Sector 46% (89) 40% (77) 9% (17) 6% (11) 194Employ: Government 41% (19) 39% (18) 14% (6) 6% (3) 47Employ: Self-Employed 44% (20) 38% (17) 3% (1) 16% (7) 45Employ: Homemaker 41% (14) 45% (16) 3% (1) 11% (4) 35Employ: Student 42% (12) 34% (10) 18% (5) 5% (1) 28Employ: Retired 42% (21) 36% (18) 9% (4) 13% (7) 50Employ: Unemployed 43% (23) 36% (19) 8% (4) 12% (7) 53Employ: Other 42% (18) 43% (18) 4% (2) 11% (5) 43Military HH: Yes 48% (38) 44% (34) 5% (4) 3% (2) 79Military HH: No 43% (179) 38% (159) 9% (37) 10% (42) 416RD/WT: Right Direction 44% (71) 34% (54) 13% (21) 9% (14) 160RD/WT: Wrong Track 44% (146) 42% (140) 6% (20) 9% (29) 334Trump Job Approve 47% (87) 33% (61) 11% (19) 9% (17) 184Trump Job Disapprove 42% (122) 43% (124) 7% (21) 8% (23) 291Trump Job Strongly Approve 46% (38) 29% (24) 15% (12) 10% (9) 84Trump Job Somewhat Approve 48% (48) 37% (37) 7% (7) 8% (8) 100Trump Job Somewhat Disapprove 41% (32) 46% (35) 9% (7) 4% (3) 77Trump Job Strongly Disapprove 42% (91) 42% (89) 7% (14) 9% (20) 214Favorable of Trump 45% (78) 36% (62) 9% (16) 10% (17) 173Unfavorable of Trump 43% (127) 41% (123) 8% (23) 9% (25) 298Very Favorable of Trump 46% (44) 31% (30) 13% (12) 10% (9) 94Somewhat Favorable of Trump 44% (35) 41% (32) 6% (5) 10% (8) 79Somewhat Unfavorable of Trump 45% (29) 45% (29) 3% (2) 6% (4) 64Very Unfavorable of Trump 42% (98) 40% (94) 9% (21) 9% (21) 235


240



Demographic


to nish.




Adults 44% (216) 39% (194) 8% (41) 9% (44) 495#1 Issue: Economy 46% (65) 35% (49) 7% (9) 12% (17) 140#1 Issue: Security 44% (34) 36% (28) 10% (8) 10% (7) 77#1 Issue: Health Care 48% (48) 36% (36) 11% (11) 4% (4) 100#1 Issue: Medicare / Social Security 46% (17) 43% (16) 3% (1) 8% (3) 37#1 Issue: Women’s Issues 44% (29) 43% (28) 7% (5) 6% (4) 66#1 Issue: Education 38% (11) 35% (10) 14% (4) 13% (4) 29#1 Issue: Energy 19% (5) 61% (15) 9% (2) 11% (3) 25#1 Issue: Other 38% (9) 51% (11) 3% (1) 8% (2) 222018 House Vote: Democrat 41% (87) 44% (94) 9% (18) 7% (16) 2152018 House Vote: Republican 35% (47) 42% (56) 14% (19) 9% (12) 1352018 House Vote: Someone else 25% (5) 41% (9) 8% (2) 26% (6) 212018 House Vote: Didnt Vote 61% (76) 28% (35) 1% (1) 9% (11) 1242016 Vote: Hillary Clinton 39% (74) 42% (80) 11% (21) 8% (16) 1912016 Vote: Donald Trump 40% (51) 41% (53) 10% (13) 9% (12) 1302016 Vote: Someone else 45% (20) 36% (16) 6% (3) 13% (6) 442016 Vote: Didnt Vote 55% (71) 34% (44) 3% (4) 8% (10) 130Voted in 2014: Yes 41% (123) 41% (123) 8% (23) 11% (32) 301Voted in 2014: No 48% (93) 37% (71) 9% (18) 6% (12) 1942012 Vote: Barack Obama 42% (94) 44% (97) 7% (15) 7% (15) 2212012 Vote: Mitt Romney 37% (32) 41% (35) 8% (7) 14% (12) 872012 Vote: Other 63% (11) 18% (3) 5% (1) 14% (2) 182012 Vote: Didn’t Vote 47% (79) 34% (58) 10% (17) 8% (14) 1684-Region: Northeast 41% (41) 43% (43) 11% (12) 5% (5) 1014-Region: Midwest 51% (48) 28% (27) 6% (6) 14% (14) 944-Region: South 45% (83) 42% (77) 5% (10) 7% (13) 1844-Region: West 38% (44) 40% (46) 12% (14) 10% (12) 116



241

Table HR11


Demographic


to nish.




Adults 44% (216) 39% (194) 8% (41) 9% (44) 495Watch TV: Every day 40% (107) 44% (118) 8% (22) 7% (19) 266Watch TV: Several times per week 47% (61) 36% (47) 6% (8) 11% (15) 131Watch TV: About once per week 66% (22) 19% (6) 8% (3) 7% (2) 33Watch TV: Several times per month 45% (10) 43% (10) 11% (3) — (0) 23Watch TV: About once per month 14% (2) 46% (6) 7% (1) 32% (4) 13Watch TV: Less often than once per month 62% (5) 26% (2) 11% (1) — (0) 9Watch TV: Never 44% (9) 19% (4) 21% (4) 16% (3) 21Watch Movies: Every day 46% (59) 33% (42) 11% (14) 10% (13) 127Watch Movies: Several times per week 43% (71) 41% (67) 8% (13) 8% (12) 163Watch Movies: About once per week 48% (38) 44% (35) 4% (3) 5% (4) 79Watch Movies: Several times per month 42% (24) 44% (25) 9% (5) 5% (3) 57Watch Movies: About once per month 40% (14) 28% (10) 18% (6) 14% (5) 35Watch Movies: Less often than once per month 30% (7) 48% (11) — (0) 21% (5) 22Watch Movies: Never 38% (4) 36% (4) — (0) 27% (3) 11Watch Sporting Events: Every day 45% (24) 32% (17) 11% (6) 12% (6) 53Watch Sporting Events: Several times per week 42% (35) 49% (42) 4% (4) 5% (4) 85Watch Sporting Events: About once per week 41% (27) 38% (25) 14% (9) 7% (5) 66Watch Sporting Events: Several times per month 35% (17) 39% (19) 22% (11) 3% (2) 49Watch Sporting Events: About once per month 61% (28) 28% (13) 7% (3) 4% (2) 46Watch Sporting Events: Less often than once per month 39% (28) 45% (32) 3% (2) 13% (9) 72Watch Sporting Events: Never 45% (56) 37% (46) 5% (6) 13% (16) 124Cable TV: Currently subscribe 46% (97) 34% (72) 12% (25) 7% (16) 211Cable TV: Subscribed in past 42% (84) 43% (86) 6% (12) 9% (18) 199Cable TV: Never subscribed 42% (35) 42% (35) 4% (3) 12% (10) 84Satellite TV: Currently subscribe 44% (51) 39% (45) 8% (9) 9% (11) 115Satellite TV: Subscribed in past 46% (67) 35% (51) 9% (13) 10% (15) 146Satellite TV: Never subscribed 42% (99) 42% (97) 8% (19) 8% (19) 233


242



Demographic


to nish.




Adults 44% (216) 39% (194) 8% (41) 9% (44) 495Streaming Services: Currently subscribe 40% (145) 41% (146) 9% (33) 10% (36) 360Streaming Services: Subscribed in past 56% (30) 26% (14) 12% (6) 5% (3) 53Streaming Services: Never subscribed 51% (42) 41% (34) 2% (2) 6% (5) 82Film: An avid fan 48% (113) 39% (92) 6% (15) 7% (17) 237Film: A casual fan 39% (90) 40% (94) 10% (23) 11% (25) 231Film: Not a fan 51% (13) 29% (8) 12% (3) 8% (2) 27Television: An avid fan 44% (124) 39% (108) 10% (28) 7% (19) 278Television: A casual fan 42% (80) 40% (78) 6% (12) 12% (23) 193Television: Not a fan 53% (13) 32% (8) 5% (1) 10% (3) 24Music: An avid fan 46% (132) 37% (105) 8% (23) 9% (24) 283Music: A casual fan 41% (82) 41% (83) 9% (18) 9% (18) 200Music: Not a fan 26% (3) 54% (6) — (0) 20% (2) 11Fashion: An avid fan 53% (40) 30% (22) 8% (6) 8% (6) 74Fashion: A casual fan 44% (104) 39% (92) 10% (23) 7% (15) 234Fashion: Not a fan 39% (73) 42% (79) 7% (12) 12% (23) 186HBO: Currently subscribe 51% (102) 36% (71) 7% (14) 6% (13) 200HBO: Share a password 39% (10) 40% (10) 21% (5) — (0) 25HBO: Subscribed in past 39% (52) 44% (57) 9% (11) 8% (11) 131HBO: Heard of, never subscribed 36% (48) 41% (54) 8% (10) 15% (20) 133HBO: Never heard of 93% (5) 7% (0) — (0) — (0) 5HBO Now: Currently subscribe 46% (45) 44% (44) 5% (5) 6% (6) 100HBO Now: Share a password 27% (7) 48% (13) 26% (7) — (0) 26HBO Now: Subscribed in past 31% (23) 54% (40) 10% (7) 5% (4) 75HBO Now: Heard of, never subscribed 49% (119) 32% (77) 7% (18) 12% (29) 244HBO Now: Never heard of 42% (21) 39% (20) 8% (4) 11% (6) 51



243

Table HR11


Demographic


to nish.




Adults 44% (216) 39% (194) 8% (41) 9% (44) 495HBO Go: Currently subscribe 49% (46) 28% (27) 12% (12) 11% (10) 95HBO Go: Share a password 37% (10) 44% (12) 16% (4) 3% (1) 27HBO Go: Subscribed in past 34% (23) 53% (36) 10% (7) 3% (2) 69HBO Go: Heard of, never subscribed 46% (115) 38% (95) 5% (14) 10% (26) 249HBO Go: Never heard of 40% (22) 43% (24) 8% (5) 8% (4) 55GoT Fan 44% (216) 39% (194) 8% (41) 9% (44) 495Not GoT Fan — (0) — (0) — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


244


Table HR12: Do you have plans to cancel your HBO subscription now that ’Game of Thrones’ is over?

DemographicYes, I’ve alreadycancelled it

Yes, I haveplans to cancel

it

No, I don’t haveplans to cancel

it I’m not sure yetDon’t know /No opinion Total N

Adults 5% (24) 12% (59) 65% (332) 13% (66) 6% (30) 511Gender: Male 6% (17) 10% (28) 66% (185) 13% (37) 5% (14) 280Gender: Female 3% (7) 13% (31) 64% (147) 12% (28) 7% (16) 230Age: 18-29 5% (4) 17% (15) 59% (52) 14% (13) 5% (4) 88Age: 30-44 7% (10) 10% (16) 64% (97) 17% (26) 2% (3) 152Age: 45-54 10% (10) 11% (11) 62% (63) 14% (14) 4% (4) 101Age: 55-64 — (0) 12% (11) 63% (57) 8% (7) 17% (16) 90Age: 65+ 1% (1) 9% (7) 80% (63) 8% (6) 3% (3) 80Generation Z: 18-22 — (0) 7% (3) 70% (29) 18% (7) 6% (2) 41Millennial: Age 23-38 8% (12) 17% (27) 56% (85) 16% (24) 3% (5) 152Generation X: Age 39-54 8% (12) 8% (11) 67% (98) 14% (21) 3% (5) 147Boomers: Age 55-73 — (1) 10% (15) 72% (115) 7% (11) 11% (18) 160PID: Dem (no lean) 3% (5) 11% (21) 67% (124) 12% (23) 7% (13) 186PID: Ind (no lean) 6% (12) 8% (16) 63% (118) 15% (28) 7% (14) 187PID: Rep (no lean) 6% (8) 16% (22) 65% (89) 11% (15) 2% (3) 137PID/Gender: DemMen 4% (4) 8% (7) 70% (65) 10% (9) 8% (7) 92PID/Gender: DemWomen 1% (1) 15% (14) 64% (60) 14% (13) 6% (6) 93PID/Gender: Ind Men 8% (9) 9% (9) 60% (61) 17% (18) 6% (6) 103PID/Gender: Ind Women 4% (3) 7% (6) 68% (57) 12% (10) 9% (8) 85PID/Gender: Rep Men 5% (5) 13% (11) 69% (59) 12% (10) 1% (1) 85PID/Gender: Rep Women 6% (3) 21% (11) 58% (30) 10% (5) 5% (2) 52Ideo: Liberal (1-3) 6% (10) 12% (22) 65% (116) 15% (27) 2% (4) 178Ideo: Moderate (4) 1% (1) 13% (15) 66% (80) 10% (12) 10% (13) 122Ideo: Conservative (5-7) 6% (11) 13% (21) 64% (105) 12% (20) 5% (8) 163Educ: < College 4% (13) 10% (30) 66% (205) 12% (38) 8% (25) 312Educ: Bachelors degree 6% (8) 18% (22) 59% (74) 14% (18) 3% (3) 125Educ: Post-grad 4% (3) 9% (6) 72% (53) 13% (10) 2% (2) 73



245

Table HR12




it



Adults 5% (24) 12% (59) 65% (332) 13% (66) 6% (30) 511Income: Under 50k 7% (14) 10% (22) 58% (124) 17% (36) 9% (19) 215Income: 50k-100k 5% (9) 15% (28) 66% (121) 10% (18) 5% (8) 184Income: 100k+ 1% (1) 7% (8) 78% (87) 11% (12) 2% (2) 111Ethnicity: White 3% (12) 12% (47) 69% (271) 12% (47) 5% (19) 395Ethnicity: Hispanic 8% (7) 7% (7) 62% (58) 6% (6) 16% (15) 93Ethnicity: Afr. Am. 5% (4) 10% (7) 55% (38) 21% (15) 7% (5) 69Ethnicity: Other 19% (9) 10% (5) 48% (22) 9% (4) 13% (6) 47Relig: Protestant 2% (2) 13% (11) 71% (62) 13% (11) 1% (1) 87Relig: Roman Catholic 6% (8) 9% (12) 59% (82) 16% (22) 11% (15) 139Relig: Ath./Agn./None 6% (10) 12% (18) 68% (108) 10% (16) 4% (6) 158Relig: Something Else 6% (4) 14% (10) 68% (50) 7% (5) 5% (3) 73Relig: Jewish — (0) 13% (1) 76% (8) 10% (1) — (0) 11Relig: Evangelical 2% (3) 13% (14) 60% (67) 13% (15) 12% (14) 112Relig: Non-Evang. Catholics 5% (8) 9% (16) 64% (108) 17% (29) 4% (7) 168Relig: All Christian 4% (10) 11% (30) 62% (175) 16% (44) 7% (20) 280Relig: All Non-Christian 6% (14) 12% (29) 68% (157) 9% (22) 4% (10) 231Community: Urban 4% (5) 13% (17) 68% (94) 10% (14) 5% (7) 138Community: Suburban 6% (14) 9% (23) 66% (170) 13% (35) 6% (16) 258Community: Rural 4% (5) 16% (18) 59% (68) 14% (16) 6% (7) 115Employ: Private Sector 6% (15) 12% (27) 60% (139) 15% (35) 7% (16) 232Employ: Government 3% (2) 23% (10) 59% (26) 14% (6) — (0) 44Employ: Self-Employed 8% (5) 6% (4) 66% (40) 10% (6) 9% (5) 60Employ: Homemaker 4% (1) 13% (4) 77% (21) 2% (0) 4% (1) 27Employ: Student 7% (1) 11% (2) 60% (8) 23% (3) — (0) 14Employ: Retired 1% (1) 7% (5) 77% (59) 12% (9) 3% (2) 76Employ: Unemployed — (0) 23% (5) 53% (11) 4% (1) 20% (4) 21Employ: Other 2% (1) 8% (3) 74% (28) 13% (5) 3% (1) 38Military HH: Yes — (0) 23% (20) 61% (53) 11% (10) 5% (4) 87Military HH: No 6% (24) 9% (39) 66% (279) 13% (56) 6% (26) 424


246





it



Adults 5% (24) 12% (59) 65% (332) 13% (66) 6% (30) 511RD/WT: Right Direction 5% (10) 13% (25) 66% (124) 9% (18) 6% (11) 187RD/WT: Wrong Track 5% (15) 10% (34) 64% (208) 15% (48) 6% (19) 323Trump Job Approve 4% (10) 13% (27) 65% (139) 11% (24) 6% (12) 213Trump Job Disapprove 5% (13) 11% (31) 65% (182) 14% (39) 5% (15) 280Trump Job Strongly Approve 6% (6) 14% (15) 63% (70) 12% (13) 6% (6) 110Trump Job Somewhat Approve 3% (3) 12% (13) 67% (70) 11% (12) 6% (6) 103Trump Job Somewhat Disapprove 4% (3) 9% (7) 67% (53) 14% (11) 6% (5) 78Trump Job Strongly Disapprove 5% (10) 12% (23) 64% (129) 14% (28) 5% (11) 201Favorable of Trump 4% (8) 14% (29) 65% (130) 13% (26) 4% (8) 201Unfavorable of Trump 5% (13) 10% (30) 67% (190) 13% (36) 5% (15) 284Very Favorable of Trump 4% (5) 16% (16) 64% (68) 14% (15) 2% (2) 106Somewhat Favorable of Trump 3% (3) 13% (12) 65% (62) 12% (12) 6% (6) 95Somewhat Unfavorable of Trump 3% (2) 11% (6) 74% (43) 11% (7) 1% (1) 59Very Unfavorable of Trump 5% (12) 10% (23) 65% (146) 13% (30) 7% (15) 226#1 Issue: Economy 8% (12) 11% (17) 67% (103) 10% (16) 4% (7) 155#1 Issue: Security 1% (1) 13% (13) 62% (63) 10% (10) 14% (14) 101#1 Issue: Health Care 8% (7) 7% (6) 70% (56) 15% (12) — (0) 80#1 Issue: Medicare / Social Security 2% (1) 7% (3) 59% (29) 20% (10) 13% (7) 50#1 Issue: Women’s Issues — (0) 14% (9) 67% (42) 18% (11) 1% (1) 63#1 Issue: Education — (0) 8% (2) 76% (17) 16% (3) — (0) 22#1 Issue: Energy — (0) 22% (4) 64% (11) 11% (2) 2% (0) 17#1 Issue: Other 17% (4) 24% (5) 47% (11) 6% (1) 6% (1) 232018 House Vote: Democrat 2% (4) 13% (26) 71% (145) 12% (25) 3% (6) 2052018 House Vote: Republican 5% (8) 11% (16) 68% (103) 11% (17) 5% (7) 1522018 House Vote: Someone else 17% (6) 2% (1) 44% (15) 18% (6) 18% (6) 352018 House Vote: Didnt Vote 6% (7) 13% (16) 57% (68) 15% (17) 9% (10) 1192016 Vote: Hillary Clinton 3% (5) 11% (19) 71% (121) 12% (20) 3% (5) 1712016 Vote: Donald Trump 5% (7) 14% (22) 62% (100) 12% (19) 8% (13) 1622016 Vote: Someone else 7% (4) 5% (2) 66% (33) 15% (8) 6% (3) 512016 Vote: Didnt Vote 6% (8) 12% (15) 60% (76) 15% (19) 6% (8) 127



247

Table HR12




it



Adults 5% (24) 12% (59) 65% (332) 13% (66) 6% (30) 511Voted in 2014: Yes 5% (16) 9% (32) 67% (228) 12% (41) 7% (25) 342Voted in 2014: No 5% (9) 16% (27) 62% (104) 14% (24) 3% (5) 1682012 Vote: Barack Obama 3% (7) 12% (25) 64% (141) 14% (30) 7% (15) 2192012 Vote: Mitt Romney 4% (5) 9% (10) 71% (81) 13% (15) 3% (3) 1142012 Vote: Other — (0) 2% (1) 66% (17) 6% (2) 26% (7) 252012 Vote: Didn’t Vote 8% (12) 15% (23) 61% (92) 13% (19) 4% (5) 1524-Region: Northeast 2% (3) 12% (14) 69% (79) 9% (10) 8% (9) 1144-Region: Midwest 6% (6) 12% (11) 62% (57) 17% (15) 3% (3) 924-Region: South 7% (12) 10% (17) 62% (105) 17% (29) 4% (7) 1704-Region: West 3% (4) 12% (17) 68% (92) 9% (12) 8% (11) 135Watch TV: Every day 5% (15) 12% (35) 65% (190) 13% (37) 5% (15) 293Watch TV: Several times per week 5% (7) 8% (10) 69% (83) 15% (19) 2% (2) 120Watch TV: About once per week 6% (2) 12% (5) 56% (22) 20% (8) 6% (2) 39Watch TV: Several times per month — (0) 27% (4) 60% (9) 8% (1) 5% (1) 15Watch TV: About once per month — (0) 10% (2) 62% (12) — (0) 29% (5) 19Watch TV: Less often than once per month — (0) 14% (2) 65% (7) 7% (1) 14% (2) 11Watch TV: Never — (0) 13% (2) 70% (10) — (0) 17% (2) 14Watch Movies: Every day 11% (15) 4% (6) 64% (91) 15% (21) 6% (8) 142Watch Movies: Several times per week 2% (2) 14% (22) 69% (107) 9% (14) 6% (9) 155Watch Movies: About once per week 3% (2) 14% (11) 66% (52) 17% (14) — (0) 80Watch Movies: Several times per month 2% (1) 15% (10) 62% (41) 20% (13) 1% (1) 66Watch Movies: About once per month — (0) 20% (5) 67% (18) 6% (2) 6% (2) 26Watch Movies: Less often than once per month 10% (3) 16% (5) 45% (14) 3% (1) 27% (8) 31Watch Movies: Never — (0) — (0) 79% (8) 8% (1) 13% (1) 11


248





it



Adults 5% (24) 12% (59) 65% (332) 13% (66) 6% (30) 511Watch Sporting Events: Every day 12% (9) 2% (1) 75% (57) 11% (9) — (0) 77Watch Sporting Events: Several times per week 4% (4) 16% (18) 64% (71) 11% (13) 5% (5) 111Watch Sporting Events: About once per week 1% (1) 10% (5) 74% (40) 12% (7) 3% (1) 54Watch Sporting Events: Several times per month 1% (1) 8% (4) 57% (30) 20% (10) 13% (7) 52Watch Sporting Events: About once per month 7% (3) 11% (4) 69% (28) 11% (4) 2% (1) 40Watch Sporting Events: Less often than once per month 7% (5) 13% (9) 57% (40) 18% (12) 6% (4) 71Watch Sporting Events: Never 2% (2) 15% (16) 62% (66) 10% (10) 11% (11) 106Cable TV: Currently subscribe 6% (18) 8% (22) 68% (200) 12% (35) 7% (20) 296Cable TV: Subscribed in past 2% (3) 17% (25) 64% (90) 15% (21) 2% (3) 142Cable TV: Never subscribed 6% (4) 16% (12) 56% (41) 13% (9) 9% (7) 73Satellite TV: Currently subscribe 6% (9) 10% (14) 70% (98) 8% (11) 6% (9) 141Satellite TV: Subscribed in past 4% (5) 13% (19) 61% (88) 16% (24) 6% (9) 145Satellite TV: Never subscribed 5% (10) 12% (26) 65% (145) 14% (30) 5% (12) 224Streaming Services: Currently subscribe 6% (20) 13% (46) 65% (237) 13% (48) 3% (12) 362Streaming Services: Subscribed in past — (0) 8% (3) 54% (23) 22% (9) 16% (7) 43Streaming Services: Never subscribed 4% (4) 9% (10) 68% (72) 8% (8) 11% (11) 105Film: An avid fan 7% (18) 9% (22) 66% (159) 13% (31) 5% (12) 242Film: A casual fan 2% (4) 12% (30) 66% (157) 15% (35) 6% (14) 238Film: Not a fan 10% (3) 22% (7) 53% (16) — (0) 15% (5) 31Television: An avid fan 7% (21) 10% (31) 67% (204) 12% (38) 4% (12) 306Television: A casual fan 1% (2) 13% (23) 64% (117) 14% (25) 8% (14) 182Television: Not a fan 3% (1) 19% (4) 49% (11) 11% (2) 19% (4) 22Music: An avid fan 7% (22) 9% (28) 65% (206) 13% (41) 6% (19) 316Music: A casual fan 1% (3) 14% (25) 66% (120) 12% (22) 6% (11) 181Music: Not a fan — (0) 40% (5) 44% (6) 16% (2) — (0) 14Fashion: An avid fan 13% (10) 7% (5) 49% (38) 16% (13) 14% (11) 78Fashion: A casual fan 3% (8) 12% (28) 69% (165) 13% (31) 3% (8) 240Fashion: Not a fan 3% (6) 13% (25) 67% (129) 11% (21) 6% (11) 193



249

Table HR12




it



Adults 5% (24) 12% (59) 65% (332) 13% (66) 6% (30) 511HBO: Currently subscribe 5% (22) 10% (42) 68% (299) 12% (51) 6% (25) 439HBO: Share a password — (0) 14% (1) 47% (4) 30% (2) 9% (1) 8HBO: Subscribed in past 4% (1) 22% (7) 53% (17) 21% (7) — (0) 32HBO: Heard of, never subscribed 2% (1) 27% (8) 39% (12) 18% (6) 14% (4) 31HBO: Never heard of — (0) — (0) — (0) — (0) — (0) 0HBO Now: Currently subscribe 9% (16) 14% (25) 56% (101) 15% (26) 7% (12) 181HBO Now: Share a password — (0) — (0) 87% (8) 13% (1) — (0) 9HBO Now: Subscribed in past 3% (1) 37% (12) 42% (14) 15% (5) 2% (1) 33HBO Now: Heard of, never subscribed 3% (6) 7% (16) 75% (182) 12% (29) 4% (10) 243HBO Now: Never heard of 3% (1) 12% (5) 60% (27) 9% (4) 16% (7) 44HBO Go: Currently subscribe 6% (10) 11% (19) 66% (111) 11% (19) 6% (10) 169HBO Go: Share a password 9% (2) 6% (1) 71% (12) 14% (2) — (0) 17HBO Go: Subscribed in past 7% (3) 16% (7) 61% (26) 16% (7) — (0) 43HBO Go: Heard of, never subscribed 3% (7) 12% (28) 65% (154) 15% (34) 5% (13) 237HBO Go: Never heard of 7% (3) 8% (4) 63% (29) 7% (3) 15% (7) 45GoT Fan 8% (20) 19% (48) 55% (140) 17% (42) 1% (2) 252Not GoT Fan 2% (4) 5% (11) 75% (173) 9% (20) 10% (23) 232Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


250


Table HR13_1NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.Lady Stoneheart


Adults 32% (17) 68% (37) 54Gender: Male 39% (11) 61% (16) 27Gender: Female 25% (7) 75% (20) 27Age: 18-29 50% (6) 50% (6) 12Age: 30-44 38% (6) 62% (10) 16Age: 45-54 19% (3) 81% (15) 18Age: 55-64 — (0) 100% (4) 4Age: 65+ 47% (2) 53% (2) 4Generation Z: 18-22 60% (3) 40% (2) 5Millennial: Age 23-38 41% (8) 59% (11) 19Generation X: Age 39-54 21% (5) 79% (18) 22Boomers: Age 55-73 24% (2) 76% (6) 7PID: Dem (no lean) 22% (5) 78% (19) 24PID: Ind (no lean) 45% (9) 55% (11) 20PID: Rep (no lean) 32% (3) 68% (7) 10PID/Gender: DemMen 22% (2) 78% (8) 10PID/Gender: DemWomen 21% (3) 79% (11) 14PID/Gender: Ind Men 53% (6) 47% (5) 11PID/Gender: Ind Women 34% (3) 66% (6) 8PID/Gender: Rep Men 40% (2) 60% (4) 6PID/Gender: Rep Women 21% (1) 79% (4) 4Ideo: Liberal (1-3) 25% (8) 75% (25) 34Ideo: Moderate (4) 55% (4) 45% (3) 8Ideo: Conservative (5-7) 31% (2) 69% (5) 8Educ: < College 35% (10) 65% (19) 28Educ: Bachelors degree 31% (6) 69% (13) 18Educ: Post-grad 26% (2) 74% (5) 7



251

Table HR13_1NET



Adults 32% (17) 68% (37) 54Income: Under 50k 41% (9) 59% (13) 21Income: 50k-100k 39% (6) 61% (10) 16Income: 100k+ 15% (3) 85% (14) 17Ethnicity: White 30% (14) 70% (33) 47Ethnicity: Hispanic 12% (1) 88% (8) 9Ethnicity: Afr. Am. — (0) 100% (3) 3Ethnicity: Other 100% (3) — (0) 3Relig: Protestant 29% (3) 71% (7) 10Relig: Roman Catholic 36% (4) 64% (7) 11Relig: Ath./Agn./None 31% (6) 69% (13) 19Relig: Something Else 34% (4) 66% (8) 12Relig: Jewish 100% (0) — (0) 0Relig: Evangelical 45% (3) 55% (3) 6Relig: Non-Evang. Catholics 28% (5) 72% (12) 17Relig: All Christian 33% (7) 67% (15) 23Relig: All Non-Christian 32% (10) 68% (21) 31Community: Urban 31% (4) 69% (9) 13Community: Suburban 37% (11) 63% (19) 30Community: Rural 21% (2) 79% (9) 11Employ: Private Sector 40% (10) 60% (15) 24Employ: Government 8% (1) 92% (8) 9Employ: Self-Employed 38% (1) 62% (2) 3Employ: Homemaker 9% (0) 91% (5) 6Employ: Student 29% (0) 71% (1) 2Employ: Retired 40% (1) 60% (2) 4Employ: Unemployed 53% (3) 47% (3) 6Employ: Other — (0) — (0) 0Military HH: Yes 18% (2) 82% (8) 9Military HH: No 35% (16) 65% (29) 45


252




Adults 32% (17) 68% (37) 54RD/WT: Right Direction 35% (4) 65% (7) 10RD/WT: Wrong Track 32% (14) 68% (30) 44Trump Job Approve 27% (4) 73% (11) 15Trump Job Disapprove 34% (13) 66% (26) 39Trump Job Strongly Approve 5% (0) 95% (8) 8Trump Job Somewhat Approve 52% (4) 48% (3) 7Trump Job Somewhat Disapprove 30% (2) 70% (5) 7Trump Job Strongly Disapprove 35% (11) 65% (21) 33Favorable of Trump 35% (4) 65% (7) 11Unfavorable of Trump 32% (13) 68% (29) 43Very Favorable of Trump 7% (0) 93% (6) 6Somewhat Favorable of Trump 75% (4) 25% (1) 5Somewhat Unfavorable of Trump 21% (2) 79% (8) 10Very Unfavorable of Trump 35% (11) 65% (21) 33#1 Issue: Economy 48% (6) 52% (6) 12#1 Issue: Security 45% (1) 55% (1) 3#1 Issue: Health Care 17% (3) 83% (14) 17#1 Issue: Medicare / Social Security 34% (1) 66% (2) 4#1 Issue: Women’s Issues 40% (5) 60% (8) 13#1 Issue: Education 45% (1) 55% (1) 2#1 Issue: Energy — (0) 100% (1) 1#1 Issue: Other 18% (1) 82% (3) 32018 House Vote: Democrat 24% (7) 76% (23) 302018 House Vote: Republican 52% (7) 48% (7) 142018 House Vote: Someone else 16% (0) 84% (3) 32018 House Vote: Didnt Vote 37% (3) 63% (4) 72016 Vote: Hillary Clinton 18% (5) 82% (23) 282016 Vote: Donald Trump 44% (5) 56% (7) 122016 Vote: Someone else 73% (3) 27% (1) 42016 Vote: Didnt Vote 42% (4) 58% (5) 9



253

Table HR13_1NET



Adults 32% (17) 68% (37) 54Voted in 2014: Yes 28% (12) 72% (30) 42Voted in 2014: No 47% (6) 53% (7) 122012 Vote: Barack Obama 32% (9) 68% (19) 282012 Vote: Mitt Romney 36% (3) 64% (6) 92012 Vote: Other 52% (0) 48% (0) 12012 Vote: Didn’t Vote 29% (5) 71% (11) 164-Region: Northeast 62% (4) 38% (3) 74-Region: Midwest 52% (6) 48% (5) 114-Region: South 19% (4) 81% (17) 214-Region: West 23% (3) 77% (11) 15Watch TV: Every day 32% (10) 68% (21) 31Watch TV: Several times per week 44% (5) 56% (7) 12Watch TV: About once per week 13% (1) 87% (7) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month 40% (0) 60% (1) 1Watch TV: Less often than once per month 49% (1) 51% (1) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day 26% (3) 74% (10) 13Watch Movies: Several times per week 41% (7) 59% (10) 16Watch Movies: About once per week 18% (2) 82% (10) 12Watch Movies: Several times per month 49% (4) 51% (4) 8Watch Movies: About once per month 28% (1) 72% (2) 3Watch Movies: Less often than once per month 33% (1) 67% (1) 2Watch Movies: Never — (0) — (0) 0


254




Adults 32% (17) 68% (37) 54Watch Sporting Events: Every day 18% (1) 82% (3) 4Watch Sporting Events: Several times per week 33% (4) 67% (8) 12Watch Sporting Events: About once per week 12% (1) 88% (8) 9Watch Sporting Events: Several times per month 67% (1) 33% (1) 2Watch Sporting Events: About once per month 48% (3) 52% (4) 7Watch Sporting Events: Less often than once per month 39% (2) 61% (3) 5Watch Sporting Events: Never 34% (5) 66% (10) 15Cable TV: Currently subscribe 31% (6) 69% (14) 21Cable TV: Subscribed in past 32% (8) 68% (17) 26Cable TV: Never subscribed 35% (3) 65% (5) 8Satellite TV: Currently subscribe 13% (2) 87% (17) 19Satellite TV: Subscribed in past 40% (7) 60% (10) 16Satellite TV: Never subscribed 45% (8) 55% (10) 18Streaming Services: Currently subscribe 33% (15) 67% (31) 46Streaming Services: Subscribed in past 18% (1) 82% (3) 4Streaming Services: Never subscribed 40% (1) 60% (2) 4Film: An avid fan 36% (11) 64% (19) 30Film: A casual fan 29% (7) 71% (17) 24Film: Not a fan — (0) 100% (1) 1Television: An avid fan 31% (9) 69% (20) 29Television: A casual fan 45% (9) 55% (11) 19Television: Not a fan — (0) 100% (6) 6Music: An avid fan 29% (10) 71% (25) 35Music: A casual fan 37% (7) 63% (12) 19Music: Not a fan 100% (0) — (0) 0Fashion: An avid fan 6% (0) 94% (7) 8Fashion: A casual fan 33% (8) 67% (17) 26Fashion: Not a fan 42% (8) 58% (12) 20



255

Table HR13_1NET



Adults 32% (17) 68% (37) 54HBO: Currently subscribe 28% (10) 72% (24) 34HBO: Share a password 19% (0) 81% (2) 3HBO: Subscribed in past 54% (6) 46% (5) 10HBO: Heard of, never subscribed 28% (2) 72% (5) 6HBO: Never heard of — (0) 100% (1) 1HBO Now: Currently subscribe 35% (6) 65% (11) 17HBO Now: Share a password — (0) 100% (2) 2HBO Now: Subscribed in past 38% (4) 62% (7) 11HBO Now: Heard of, never subscribed 31% (6) 69% (14) 20HBO Now: Never heard of 30% (1) 70% (2) 3HBO Go: Currently subscribe 36% (6) 64% (10) 16HBO Go: Share a password — (0) 100% (8) 8HBO Go: Subscribed in past 35% (5) 65% (9) 14HBO Go: Heard of, never subscribed 43% (7) 57% (9) 16HBO Go: Never heard of — (0) 100% (1) 1GoT Fan 32% (17) 68% (37) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


256


Table HR13_2NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.Young Griff / Aegon





257

Table HR13_2NET



Adults 31% (17) 69% (37) 54Income: Under 50k 52% (11) 48% (10) 21Income: 50k-100k 25% (4) 75% (12) 16Income: 100k+ 11% (2) 89% (15) 17Ethnicity: White 28% (13) 72% (34) 47Ethnicity: Hispanic 12% (1) 88% (8) 9Ethnicity: Afr. Am. 32% (1) 68% (2) 3Ethnicity: Other 77% (3) 23% (1) 3Relig: Protestant 30% (3) 70% (7) 10Relig: Roman Catholic 28% (3) 72% (8) 11Relig: Ath./Agn./None 16% (3) 84% (16) 19Relig: Something Else 53% (6) 47% (6) 12Relig: Jewish 100% (0) — (0) 0Relig: Evangelical 50% (3) 50% (3) 6Relig: Non-Evang. Catholics 27% (5) 73% (12) 17Relig: All Christian 33% (7) 67% (15) 23Relig: All Non-Christian 30% (9) 70% (22) 31Community: Urban 24% (3) 76% (10) 13Community: Suburban 28% (8) 72% (21) 30Community: Rural 49% (5) 51% (6) 11Employ: Private Sector 31% (7) 69% (17) 24Employ: Government 15% (1) 85% (8) 9Employ: Self-Employed 42% (1) 58% (2) 3Employ: Homemaker 9% (0) 91% (5) 6Employ: Student 29% (0) 71% (1) 2Employ: Retired 40% (1) 60% (2) 4Employ: Unemployed 66% (4) 34% (2) 6Employ: Other — (0) — (0) 0Military HH: Yes 12% (1) 88% (8) 9Military HH: No 35% (16) 65% (29) 45


258




Adults 31% (17) 69% (37) 54RD/WT: Right Direction 29% (3) 71% (7) 10RD/WT: Wrong Track 32% (14) 68% (30) 44Trump Job Approve 37% (5) 63% (9) 15Trump Job Disapprove 29% (11) 71% (28) 39Trump Job Strongly Approve 38% (3) 62% (5) 8Trump Job Somewhat Approve 36% (2) 64% (4) 7Trump Job Somewhat Disapprove 8% (1) 92% (6) 7Trump Job Strongly Disapprove 33% (11) 67% (22) 33Favorable of Trump 49% (5) 51% (6) 11Unfavorable of Trump 27% (11) 73% (31) 43Very Favorable of Trump 47% (3) 53% (3) 6Somewhat Favorable of Trump 52% (2) 48% (2) 5Somewhat Unfavorable of Trump 12% (1) 88% (9) 10Very Unfavorable of Trump 31% (10) 69% (23) 33#1 Issue: Economy 41% (5) 59% (7) 12#1 Issue: Security 45% (1) 55% (1) 3#1 Issue: Health Care 23% (4) 77% (13) 17#1 Issue: Medicare / Social Security 34% (1) 66% (2) 4#1 Issue: Women’s Issues 40% (5) 60% (8) 13#1 Issue: Education — (0) 100% (2) 2#1 Issue: Energy 48% (1) 52% (1) 1#1 Issue: Other — (0) 100% (3) 32018 House Vote: Democrat 18% (5) 82% (25) 302018 House Vote: Republican 50% (7) 50% (7) 142018 House Vote: Someone else 16% (0) 84% (3) 32018 House Vote: Didnt Vote 59% (4) 41% (3) 72016 Vote: Hillary Clinton 14% (4) 86% (25) 282016 Vote: Donald Trump 54% (6) 46% (5) 122016 Vote: Someone else 42% (2) 58% (3) 42016 Vote: Didnt Vote 50% (5) 50% (5) 9



259

Table HR13_2NET



Adults 31% (17) 69% (37) 54Voted in 2014: Yes 24% (10) 76% (32) 42Voted in 2014: No 57% (7) 43% (5) 122012 Vote: Barack Obama 17% (5) 83% (23) 282012 Vote: Mitt Romney 55% (5) 45% (4) 92012 Vote: Other 52% (0) 48% (0) 12012 Vote: Didn’t Vote 42% (7) 58% (9) 164-Region: Northeast 32% (2) 68% (5) 74-Region: Midwest 40% (4) 60% (7) 114-Region: South 36% (8) 64% (14) 214-Region: West 18% (3) 82% (12) 15Watch TV: Every day 38% (12) 62% (19) 31Watch TV: Several times per week 28% (3) 72% (8) 12Watch TV: About once per week 5% (0) 95% (8) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month 40% (0) 60% (1) 1Watch TV: Less often than once per month 49% (1) 51% (1) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day 39% (5) 61% (8) 13Watch Movies: Several times per week 39% (6) 61% (10) 16Watch Movies: About once per week 18% (2) 82% (10) 12Watch Movies: Several times per month 22% (2) 78% (6) 8Watch Movies: About once per month 28% (1) 72% (2) 3Watch Movies: Less often than once per month 33% (1) 67% (1) 2Watch Movies: Never — (0) — (0) 0


260




Adults 31% (17) 69% (37) 54Watch Sporting Events: Every day 18% (1) 82% (3) 4Watch Sporting Events: Several times per week 35% (4) 65% (8) 12Watch Sporting Events: About once per week 18% (2) 82% (8) 9Watch Sporting Events: Several times per month — (0) 100% (2) 2Watch Sporting Events: About once per month 50% (4) 50% (4) 7Watch Sporting Events: Less often than once per month 39% (2) 61% (3) 5Watch Sporting Events: Never 33% (5) 67% (10) 15Cable TV: Currently subscribe 29% (6) 71% (15) 21Cable TV: Subscribed in past 27% (7) 73% (19) 26Cable TV: Never subscribed 51% (4) 49% (4) 8Satellite TV: Currently subscribe 22% (4) 78% (15) 19Satellite TV: Subscribed in past 27% (4) 73% (12) 16Satellite TV: Never subscribed 45% (8) 55% (10) 18Streaming Services: Currently subscribe 30% (14) 70% (32) 46Streaming Services: Subscribed in past 18% (1) 82% (3) 4Streaming Services: Never subscribed 55% (2) 45% (2) 4Film: An avid fan 35% (11) 65% (19) 30Film: A casual fan 27% (6) 73% (17) 24Film: Not a fan — (0) 100% (1) 1Television: An avid fan 29% (8) 71% (20) 29Television: A casual fan 44% (8) 56% (11) 19Television: Not a fan — (0) 100% (6) 6Music: An avid fan 35% (12) 65% (22) 35Music: A casual fan 22% (4) 78% (15) 19Music: Not a fan 100% (0) — (0) 0Fashion: An avid fan 31% (2) 69% (5) 8Fashion: A casual fan 31% (8) 69% (18) 26Fashion: Not a fan 32% (6) 68% (14) 20



261

Table HR13_2NET



Adults 31% (17) 69% (37) 54HBO: Currently subscribe 23% (8) 77% (26) 34HBO: Share a password 76% (2) 24% (1) 3HBO: Subscribed in past 40% (4) 60% (6) 10HBO: Heard of, never subscribed 47% (3) 53% (3) 6HBO: Never heard of — (0) 100% (1) 1HBO Now: Currently subscribe 34% (6) 66% (11) 17HBO Now: Share a password — (0) 100% (2) 2HBO Now: Subscribed in past 36% (4) 64% (7) 11HBO Now: Heard of, never subscribed 27% (5) 73% (15) 20HBO Now: Never heard of 50% (2) 50% (2) 3HBO Go: Currently subscribe 33% (5) 67% (11) 16HBO Go: Share a password 20% (2) 80% (6) 8HBO Go: Subscribed in past 38% (5) 62% (8) 14HBO Go: Heard of, never subscribed 30% (5) 70% (11) 16HBO Go: Never heard of — (0) 100% (1) 1GoT Fan 31% (17) 69% (37) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


262


Table HR13_3NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.Expanded Dorne plotlines





263

Table HR13_3NET



Adults 39% (21) 61% (33) 54Income: Under 50k 52% (11) 48% (10) 21Income: 50k-100k 41% (6) 59% (9) 16Income: 100k+ 22% (4) 78% (13) 17Ethnicity: White 35% (16) 65% (31) 47Ethnicity: Hispanic 49% (5) 51% (5) 9Ethnicity: Afr. Am. 42% (1) 58% (2) 3Ethnicity: Other 100% (3) — (0) 3Relig: Protestant 44% (4) 56% (5) 10Relig: Roman Catholic 64% (7) 36% (4) 11Relig: Ath./Agn./None 18% (4) 82% (16) 19Relig: Something Else 42% (5) 58% (7) 12Relig: Jewish 100% (0) — (0) 0Relig: Evangelical 37% (2) 63% (4) 6Relig: Non-Evang. Catholics 62% (10) 38% (6) 17Relig: All Christian 56% (13) 44% (10) 23Relig: All Non-Christian 27% (9) 73% (23) 31Community: Urban 21% (3) 79% (11) 13Community: Suburban 44% (13) 56% (17) 30Community: Rural 50% (5) 50% (5) 11Employ: Private Sector 40% (10) 60% (15) 24Employ: Government 28% (3) 72% (6) 9Employ: Self-Employed 34% (1) 66% (2) 3Employ: Homemaker 9% (0) 91% (5) 6Employ: Student 65% (1) 35% (1) 2Employ: Retired 26% (1) 74% (3) 4Employ: Unemployed 85% (5) 15% (1) 6Employ: Other — (0) — (0) 0Military HH: Yes 59% (5) 41% (4) 9Military HH: No 35% (16) 65% (29) 45


264




Adults 39% (21) 61% (33) 54RD/WT: Right Direction 20% (2) 80% (8) 10RD/WT: Wrong Track 44% (19) 56% (24) 44Trump Job Approve 47% (7) 53% (8) 15Trump Job Disapprove 36% (14) 64% (25) 39Trump Job Strongly Approve 45% (4) 55% (4) 8Trump Job Somewhat Approve 49% (3) 51% (3) 7Trump Job Somewhat Disapprove 9% (1) 91% (6) 7Trump Job Strongly Disapprove 42% (14) 58% (19) 33Favorable of Trump 44% (5) 56% (6) 11Unfavorable of Trump 38% (16) 62% (26) 43Very Favorable of Trump 56% (4) 44% (3) 6Somewhat Favorable of Trump 27% (1) 73% (3) 5Somewhat Unfavorable of Trump 33% (3) 67% (7) 10Very Unfavorable of Trump 40% (13) 60% (20) 33#1 Issue: Economy 58% (7) 42% (5) 12#1 Issue: Security 71% (2) 29% (1) 3#1 Issue: Health Care 14% (2) 86% (14) 17#1 Issue: Medicare / Social Security 53% (2) 47% (2) 4#1 Issue: Women’s Issues 54% (7) 46% (6) 13#1 Issue: Education 28% (0) 72% (1) 2#1 Issue: Energy 52% (1) 48% (1) 1#1 Issue: Other — (0) 100% (3) 32018 House Vote: Democrat 35% (11) 65% (20) 302018 House Vote: Republican 25% (3) 75% (10) 142018 House Vote: Someone else 100% (3) — (0) 32018 House Vote: Didnt Vote 59% (4) 41% (3) 72016 Vote: Hillary Clinton 34% (10) 66% (19) 282016 Vote: Donald Trump 31% (4) 69% (8) 122016 Vote: Someone else 57% (3) 43% (2) 42016 Vote: Didnt Vote 57% (5) 43% (4) 9



265

Table HR13_3NET



Adults 39% (21) 61% (33) 54Voted in 2014: Yes 34% (14) 66% (28) 42Voted in 2014: No 59% (7) 41% (5) 122012 Vote: Barack Obama 41% (12) 59% (17) 282012 Vote: Mitt Romney 22% (2) 78% (7) 92012 Vote: Other 100% (1) — (0) 12012 Vote: Didn’t Vote 42% (7) 58% (9) 164-Region: Northeast 40% (3) 60% (4) 74-Region: Midwest 30% (3) 70% (8) 114-Region: South 36% (8) 64% (14) 214-Region: West 52% (8) 48% (7) 15Watch TV: Every day 46% (14) 54% (17) 31Watch TV: Several times per week 47% (6) 53% (6) 12Watch TV: About once per week — (0) 100% (8) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month 40% (0) 60% (1) 1Watch TV: Less often than once per month 49% (1) 51% (1) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day 36% (5) 64% (8) 13Watch Movies: Several times per week 60% (10) 40% (6) 16Watch Movies: About once per week 17% (2) 83% (10) 12Watch Movies: Several times per month 36% (3) 64% (5) 8Watch Movies: About once per month 43% (1) 57% (2) 3Watch Movies: Less often than once per month 33% (1) 67% (1) 2Watch Movies: Never — (0) — (0) 0


266




Adults 39% (21) 61% (33) 54Watch Sporting Events: Every day 18% (1) 82% (3) 4Watch Sporting Events: Several times per week 38% (4) 62% (7) 12Watch Sporting Events: About once per week 46% (4) 54% (5) 9Watch Sporting Events: Several times per month 33% (1) 67% (1) 2Watch Sporting Events: About once per month 67% (5) 33% (2) 7Watch Sporting Events: Less often than once per month 37% (2) 63% (3) 5Watch Sporting Events: Never 31% (4) 69% (10) 15Cable TV: Currently subscribe 29% (6) 71% (15) 21Cable TV: Subscribed in past 45% (12) 55% (14) 26Cable TV: Never subscribed 51% (4) 49% (4) 8Satellite TV: Currently subscribe 47% (9) 53% (10) 19Satellite TV: Subscribed in past 37% (6) 63% (10) 16Satellite TV: Never subscribed 34% (6) 66% (12) 18Streaming Services: Currently subscribe 37% (17) 63% (29) 46Streaming Services: Subscribed in past 76% (3) 24% (1) 4Streaming Services: Never subscribed 27% (1) 73% (3) 4Film: An avid fan 38% (11) 62% (18) 30Film: A casual fan 42% (10) 58% (14) 24Film: Not a fan — (0) 100% (1) 1Television: An avid fan 40% (12) 60% (17) 29Television: A casual fan 50% (10) 50% (10) 19Television: Not a fan — (0) 100% (6) 6Music: An avid fan 43% (15) 57% (20) 35Music: A casual fan 32% (6) 68% (13) 19Music: Not a fan 100% (0) — (0) 0Fashion: An avid fan 21% (2) 79% (6) 8Fashion: A casual fan 45% (12) 55% (14) 26Fashion: Not a fan 39% (8) 61% (12) 20



267

Table HR13_3NET



Adults 39% (21) 61% (33) 54HBO: Currently subscribe 30% (10) 70% (24) 34HBO: Share a password 100% (3) — (0) 3HBO: Subscribed in past 57% (6) 43% (4) 10HBO: Heard of, never subscribed 30% (2) 70% (4) 6HBO: Never heard of 100% (1) — (0) 1HBO Now: Currently subscribe 30% (5) 70% (12) 17HBO Now: Share a password 100% (2) — (0) 2HBO Now: Subscribed in past 62% (7) 38% (4) 11HBO Now: Heard of, never subscribed 26% (5) 74% (15) 20HBO Now: Never heard of 50% (2) 50% (2) 3HBO Go: Currently subscribe 44% (7) 56% (9) 16HBO Go: Share a password 20% (2) 80% (6) 8HBO Go: Subscribed in past 60% (8) 40% (5) 14HBO Go: Heard of, never subscribed 28% (5) 72% (12) 16HBO Go: Never heard of — (0) 100% (1) 1GoT Fan 39% (21) 61% (33) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


268


Table HR13_4NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.Kingsmoot / expanded Euron plotline





269

Table HR13_4NET



Adults 29% (15) 71% (38) 54Income: Under 50k 42% (9) 58% (12) 21Income: 50k-100k 32% (5) 68% (11) 16Income: 100k+ 9% (1) 91% (15) 17Ethnicity: White 27% (13) 73% (34) 47Ethnicity: Hispanic 12% (1) 88% (8) 9Ethnicity: Afr. Am. — (0) 100% (3) 3Ethnicity: Other 77% (3) 23% (1) 3Relig: Protestant 25% (2) 75% (7) 10Relig: Roman Catholic 30% (3) 70% (8) 11Relig: Ath./Agn./None 27% (5) 73% (14) 19Relig: Something Else 38% (5) 62% (7) 12Relig: Jewish — (0) 100% (0) 0Relig: Evangelical 12% (1) 88% (5) 6Relig: Non-Evang. Catholics 30% (5) 70% (12) 17Relig: All Christian 25% (6) 75% (17) 23Relig: All Non-Christian 31% (10) 69% (21) 31Community: Urban 31% (4) 69% (9) 13Community: Suburban 29% (9) 71% (21) 30Community: Rural 25% (3) 75% (8) 11Employ: Private Sector 30% (7) 70% (17) 24Employ: Government 32% (3) 68% (6) 9Employ: Self-Employed 34% (1) 66% (2) 3Employ: Homemaker 9% (0) 91% (5) 6Employ: Student 36% (1) 64% (1) 2Employ: Retired — (0) 100% (4) 4Employ: Unemployed 49% (3) 51% (3) 6Employ: Other — (0) — (0) 0Military HH: Yes 23% (2) 77% (7) 9Military HH: No 30% (13) 70% (31) 45


270




Adults 29% (15) 71% (38) 54RD/WT: Right Direction 22% (2) 78% (8) 10RD/WT: Wrong Track 30% (13) 70% (30) 44Trump Job Approve 22% (3) 78% (11) 15Trump Job Disapprove 31% (12) 69% (27) 39Trump Job Strongly Approve 19% (2) 81% (6) 8Trump Job Somewhat Approve 26% (2) 74% (5) 7Trump Job Somewhat Disapprove 19% (1) 81% (5) 7Trump Job Strongly Disapprove 34% (11) 66% (22) 33Favorable of Trump 15% (2) 85% (9) 11Unfavorable of Trump 32% (14) 68% (29) 43Very Favorable of Trump — (0) 100% (6) 6Somewhat Favorable of Trump 37% (2) 63% (3) 5Somewhat Unfavorable of Trump 29% (3) 71% (7) 10Very Unfavorable of Trump 33% (11) 67% (22) 33#1 Issue: Economy 47% (6) 53% (6) 12#1 Issue: Security — (0) 100% (3) 3#1 Issue: Health Care 25% (4) 75% (13) 17#1 Issue: Medicare / Social Security 20% (1) 80% (3) 4#1 Issue: Women’s Issues 26% (3) 74% (10) 13#1 Issue: Education 28% (0) 72% (1) 2#1 Issue: Energy 52% (1) 48% (1) 1#1 Issue: Other 18% (1) 82% (3) 32018 House Vote: Democrat 21% (6) 79% (24) 302018 House Vote: Republican 37% (5) 63% (9) 142018 House Vote: Someone else 52% (2) 48% (1) 32018 House Vote: Didnt Vote 37% (3) 63% (4) 72016 Vote: Hillary Clinton 25% (7) 75% (21) 282016 Vote: Donald Trump 31% (4) 69% (8) 122016 Vote: Someone else 46% (2) 54% (2) 42016 Vote: Didnt Vote 28% (3) 72% (7) 9



271

Table HR13_4NET



Adults 29% (15) 71% (38) 54Voted in 2014: Yes 26% (11) 74% (31) 42Voted in 2014: No 36% (4) 64% (8) 122012 Vote: Barack Obama 26% (7) 74% (21) 282012 Vote: Mitt Romney 19% (2) 81% (7) 92012 Vote: Other 100% (1) — (0) 12012 Vote: Didn’t Vote 35% (6) 65% (10) 164-Region: Northeast 26% (2) 74% (5) 74-Region: Midwest 35% (4) 65% (7) 114-Region: South 19% (4) 81% (17) 214-Region: West 39% (6) 61% (9) 15Watch TV: Every day 30% (9) 70% (22) 31Watch TV: Several times per week 47% (5) 53% (6) 12Watch TV: About once per week — (0) 100% (8) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month — (0) 100% (1) 1Watch TV: Less often than once per month 49% (1) 51% (1) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day 25% (3) 75% (10) 13Watch Movies: Several times per week 40% (6) 60% (10) 16Watch Movies: About once per week 18% (2) 82% (10) 12Watch Movies: Several times per month 8% (1) 92% (7) 8Watch Movies: About once per month 72% (2) 28% (1) 3Watch Movies: Less often than once per month 33% (1) 67% (1) 2Watch Movies: Never — (0) — (0) 0


272




Adults 29% (15) 71% (38) 54Watch Sporting Events: Every day 56% (2) 44% (2) 4Watch Sporting Events: Several times per week 15% (2) 85% (10) 12Watch Sporting Events: About once per week 17% (2) 83% (8) 9Watch Sporting Events: Several times per month 34% (1) 66% (1) 2Watch Sporting Events: About once per month 47% (3) 53% (4) 7Watch Sporting Events: Less often than once per month 27% (1) 73% (4) 5Watch Sporting Events: Never 31% (5) 69% (10) 15Cable TV: Currently subscribe 25% (5) 75% (15) 21Cable TV: Subscribed in past 25% (7) 75% (19) 26Cable TV: Never subscribed 49% (4) 51% (4) 8Satellite TV: Currently subscribe 15% (3) 85% (16) 19Satellite TV: Subscribed in past 30% (5) 70% (11) 16Satellite TV: Never subscribed 41% (8) 59% (11) 18Streaming Services: Currently subscribe 32% (15) 68% (32) 46Streaming Services: Subscribed in past 18% (1) 82% (3) 4Streaming Services: Never subscribed — (0) 100% (4) 4Film: An avid fan 34% (10) 66% (20) 30Film: A casual fan 23% (6) 77% (18) 24Film: Not a fan — (0) 100% (1) 1Television: An avid fan 26% (8) 74% (21) 29Television: A casual fan 41% (8) 59% (11) 19Television: Not a fan — (0) 100% (6) 6Music: An avid fan 27% (9) 73% (25) 35Music: A casual fan 33% (6) 67% (13) 19Music: Not a fan — (0) 100% (0) 0Fashion: An avid fan 19% (2) 81% (6) 8Fashion: A casual fan 34% (9) 66% (17) 26Fashion: Not a fan 26% (5) 74% (15) 20



273

Table HR13_4NET



Adults 29% (15) 71% (38) 54HBO: Currently subscribe 27% (9) 73% (25) 34HBO: Share a password 24% (1) 76% (2) 3HBO: Subscribed in past 40% (4) 60% (6) 10HBO: Heard of, never subscribed 22% (1) 78% (5) 6HBO: Never heard of — (0) 100% (1) 1HBO Now: Currently subscribe 38% (7) 62% (11) 17HBO Now: Share a password 27% (1) 73% (2) 2HBO Now: Subscribed in past 39% (4) 61% (7) 11HBO Now: Heard of, never subscribed 19% (4) 81% (16) 20HBO Now: Never heard of — (0) 100% (3) 3HBO Go: Currently subscribe 33% (5) 67% (11) 16HBO Go: Share a password 20% (2) 80% (6) 8HBO Go: Subscribed in past 33% (4) 67% (9) 14HBO Go: Heard of, never subscribed 26% (4) 74% (12) 16HBO Go: Never heard of — (0) 100% (1) 1GoT Fan 29% (15) 71% (38) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


274


Table HR13_5NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.The ability of Starks, other than Bran, to warg


Adults 58% (31) 42% (23) 54Gender: Male 56% (15) 44% (12) 27Gender: Female 59% (16) 41% (11) 27Age: 18-29 75% (9) 25% (3) 12Age: 30-44 66% (11) 34% (5) 16Age: 45-54 54% (10) 46% (8) 18Age: 55-64 25% (1) 75% (3) 4Age: 65+ 13% (0) 87% (3) 4Generation Z: 18-22 100% (5) — (0) 5Millennial: Age 23-38 55% (11) 45% (9) 19Generation X: Age 39-54 63% (14) 37% (8) 22Boomers: Age 55-73 19% (1) 81% (6) 7PID: Dem (no lean) 59% (14) 41% (10) 24PID: Ind (no lean) 52% (10) 48% (9) 20PID: Rep (no lean) 65% (7) 35% (4) 10PID/Gender: DemMen 43% (4) 57% (6) 10PID/Gender: DemWomen 70% (10) 30% (4) 14PID/Gender: Ind Men 58% (7) 42% (5) 11PID/Gender: Ind Women 45% (4) 55% (5) 8PID/Gender: Rep Men 73% (4) 27% (2) 6PID/Gender: Rep Women 55% (2) 45% (2) 4Ideo: Liberal (1-3) 60% (20) 40% (13) 34Ideo: Moderate (4) 51% (4) 49% (4) 8Ideo: Conservative (5-7) 58% (5) 42% (3) 8Educ: < College 69% (20) 31% (9) 28Educ: Bachelors degree 53% (10) 47% (9) 18Educ: Post-grad 25% (2) 75% (5) 7



275

Table HR13_5NET



Adults 58% (31) 42% (23) 54Income: Under 50k 69% (15) 31% (7) 21Income: 50k-100k 41% (7) 59% (9) 16Income: 100k+ 59% (10) 41% (7) 17Ethnicity: White 55% (26) 45% (21) 47Ethnicity: Hispanic 80% (7) 20% (2) 9Ethnicity: Afr. Am. 74% (3) 26% (1) 3Ethnicity: Other 77% (3) 23% (1) 3Relig: Protestant 37% (4) 63% (6) 10Relig: Roman Catholic 63% (7) 37% (4) 11Relig: Ath./Agn./None 55% (11) 45% (9) 19Relig: Something Else 78% (9) 22% (3) 12Relig: Jewish 100% (0) — (0) 0Relig: Evangelical 54% (3) 46% (3) 6Relig: Non-Evang. Catholics 47% (8) 53% (9) 17Relig: All Christian 49% (11) 51% (12) 23Relig: All Non-Christian 64% (20) 36% (11) 31Community: Urban 42% (6) 58% (8) 13Community: Suburban 61% (18) 39% (11) 30Community: Rural 67% (7) 33% (4) 11Employ: Private Sector 60% (15) 40% (10) 24Employ: Government 33% (3) 67% (6) 9Employ: Self-Employed 56% (2) 44% (2) 3Employ: Homemaker 100% (6) — (0) 6Employ: Student 64% (1) 36% (1) 2Employ: Retired 26% (1) 74% (3) 4Employ: Unemployed 64% (4) 36% (2) 6Employ: Other — (0) — (0) 0Military HH: Yes 55% (5) 45% (4) 9Military HH: No 58% (26) 42% (19) 45


276




Adults 58% (31) 42% (23) 54RD/WT: Right Direction 73% (8) 27% (3) 10RD/WT: Wrong Track 54% (24) 46% (20) 44Trump Job Approve 64% (9) 36% (5) 15Trump Job Disapprove 55% (22) 45% (18) 39Trump Job Strongly Approve 75% (6) 25% (2) 8Trump Job Somewhat Approve 51% (3) 49% (3) 7Trump Job Somewhat Disapprove 31% (2) 69% (5) 7Trump Job Strongly Disapprove 60% (20) 40% (13) 33Favorable of Trump 58% (6) 42% (5) 11Unfavorable of Trump 58% (25) 42% (18) 43Very Favorable of Trump 70% (5) 30% (2) 6Somewhat Favorable of Trump 42% (2) 58% (3) 5Somewhat Unfavorable of Trump 57% (6) 43% (4) 10Very Unfavorable of Trump 58% (19) 42% (14) 33#1 Issue: Economy 48% (6) 52% (6) 12#1 Issue: Security 55% (1) 45% (1) 3#1 Issue: Health Care 59% (10) 41% (7) 17#1 Issue: Medicare / Social Security 20% (1) 80% (3) 4#1 Issue: Women’s Issues 64% (8) 36% (5) 13#1 Issue: Education 73% (1) 27% (0) 2#1 Issue: Energy 48% (1) 52% (1) 1#1 Issue: Other 100% (3) — (0) 32018 House Vote: Democrat 53% (16) 47% (14) 302018 House Vote: Republican 59% (8) 41% (6) 142018 House Vote: Someone else 80% (2) 20% (1) 32018 House Vote: Didnt Vote 65% (5) 35% (2) 72016 Vote: Hillary Clinton 53% (15) 47% (13) 282016 Vote: Donald Trump 58% (7) 42% (5) 122016 Vote: Someone else 83% (4) 17% (1) 42016 Vote: Didnt Vote 60% (6) 40% (4) 9



277

Table HR13_5NET



Adults 58% (31) 42% (23) 54Voted in 2014: Yes 57% (24) 43% (18) 42Voted in 2014: No 60% (8) 40% (5) 122012 Vote: Barack Obama 44% (12) 56% (16) 282012 Vote: Mitt Romney 57% (5) 43% (4) 92012 Vote: Other 100% (1) — (0) 12012 Vote: Didn’t Vote 80% (13) 20% (3) 164-Region: Northeast 48% (3) 52% (3) 74-Region: Midwest 55% (6) 45% (5) 114-Region: South 54% (11) 46% (10) 214-Region: West 70% (10) 30% (4) 15Watch TV: Every day 56% (17) 44% (14) 31Watch TV: Several times per week 42% (5) 58% (7) 12Watch TV: About once per week 80% (7) 20% (2) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month 40% (0) 60% (1) 1Watch TV: Less often than once per month 100% (1) — (0) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day 73% (10) 27% (4) 13Watch Movies: Several times per week 38% (6) 62% (10) 16Watch Movies: About once per week 62% (7) 38% (4) 12Watch Movies: Several times per month 58% (4) 42% (3) 8Watch Movies: About once per month 72% (2) 28% (1) 3Watch Movies: Less often than once per month 66% (1) 34% (1) 2Watch Movies: Never — (0) — (0) 0


278




Adults 58% (31) 42% (23) 54Watch Sporting Events: Every day 100% (4) — (0) 4Watch Sporting Events: Several times per week 35% (4) 65% (8) 12Watch Sporting Events: About once per week 45% (4) 55% (5) 9Watch Sporting Events: Several times per month 34% (1) 66% (1) 2Watch Sporting Events: About once per month 37% (3) 63% (4) 7Watch Sporting Events: Less often than once per month 54% (3) 46% (2) 5Watch Sporting Events: Never 88% (13) 12% (2) 15Cable TV: Currently subscribe 44% (9) 56% (12) 21Cable TV: Subscribed in past 63% (16) 37% (10) 26Cable TV: Never subscribed 77% (6) 23% (2) 8Satellite TV: Currently subscribe 65% (12) 35% (7) 19Satellite TV: Subscribed in past 48% (8) 52% (9) 16Satellite TV: Never subscribed 59% (11) 41% (8) 18Streaming Services: Currently subscribe 55% (26) 45% (21) 46Streaming Services: Subscribed in past 61% (2) 39% (2) 4Streaming Services: Never subscribed 86% (3) 14% (1) 4Film: An avid fan 68% (20) 32% (10) 30Film: A casual fan 44% (10) 56% (13) 24Film: Not a fan 100% (1) — (0) 1Television: An avid fan 52% (15) 48% (14) 29Television: A casual fan 56% (11) 44% (9) 19Television: Not a fan 88% (5) 12% (1) 6Music: An avid fan 55% (19) 45% (15) 35Music: A casual fan 61% (11) 39% (7) 19Music: Not a fan 100% (0) — (0) 0Fashion: An avid fan 63% (5) 37% (3) 8Fashion: A casual fan 56% (15) 44% (11) 26Fashion: Not a fan 57% (12) 43% (9) 20



279

Table HR13_5NET



Adults 58% (31) 42% (23) 54HBO: Currently subscribe 61% (21) 39% (13) 34HBO: Share a password 19% (0) 81% (2) 3HBO: Subscribed in past 52% (5) 48% (5) 10HBO: Heard of, never subscribed 68% (4) 32% (2) 6HBO: Never heard of — (0) 100% (1) 1HBO Now: Currently subscribe 71% (12) 29% (5) 17HBO Now: Share a password 73% (2) 27% (1) 2HBO Now: Subscribed in past 55% (6) 45% (5) 11HBO Now: Heard of, never subscribed 55% (11) 45% (9) 20HBO Now: Never heard of — (0) 100% (3) 3HBO Go: Currently subscribe 52% (8) 48% (8) 16HBO Go: Share a password 80% (6) 20% (2) 8HBO Go: Subscribed in past 65% (9) 35% (5) 14HBO Go: Heard of, never subscribed 49% (8) 51% (8) 16HBO Go: Never heard of — (0) 100% (1) 1GoT Fan 58% (31) 42% (23) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


280


Table HR13_6NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.’The North Remembers’ plotline





281

Table HR13_6NET



Adults 53% (29) 47% (25) 54Income: Under 50k 63% (13) 37% (8) 21Income: 50k-100k 41% (6) 59% (9) 16Income: 100k+ 53% (9) 47% (8) 17Ethnicity: White 48% (23) 52% (24) 47Ethnicity: Hispanic 62% (6) 38% (3) 9Ethnicity: Afr. Am. 74% (3) 26% (1) 3Ethnicity: Other 100% (3) — (0) 3Relig: Protestant 47% (5) 53% (5) 10Relig: Roman Catholic 34% (4) 66% (7) 11Relig: Ath./Agn./None 56% (11) 44% (8) 19Relig: Something Else 68% (8) 32% (4) 12Relig: Jewish — (0) 100% (0) 0Relig: Evangelical 45% (3) 55% (3) 6Relig: Non-Evang. Catholics 42% (7) 58% (10) 17Relig: All Christian 43% (10) 57% (13) 23Relig: All Non-Christian 61% (19) 39% (12) 31Community: Urban 47% (6) 53% (7) 13Community: Suburban 54% (16) 46% (14) 30Community: Rural 59% (6) 41% (4) 11Employ: Private Sector 44% (11) 56% (14) 24Employ: Government 50% (4) 50% (4) 9Employ: Self-Employed 21% (1) 79% (3) 3Employ: Homemaker 90% (5) 10% (1) 6Employ: Student 71% (1) 29% (0) 2Employ: Retired 27% (1) 73% (3) 4Employ: Unemployed 88% (6) 12% (1) 6Employ: Other — (0) — (0) 0Military HH: Yes 68% (6) 32% (3) 9Military HH: No 50% (22) 50% (22) 45


282




Adults 53% (29) 47% (25) 54RD/WT: Right Direction 11% (1) 89% (9) 10RD/WT: Wrong Track 63% (28) 37% (16) 44Trump Job Approve 40% (6) 60% (9) 15Trump Job Disapprove 58% (23) 42% (16) 39Trump Job Strongly Approve 33% (3) 67% (5) 8Trump Job Somewhat Approve 47% (3) 53% (4) 7Trump Job Somewhat Disapprove 55% (4) 45% (3) 7Trump Job Strongly Disapprove 59% (19) 41% (13) 33Favorable of Trump 39% (4) 61% (7) 11Unfavorable of Trump 57% (24) 43% (18) 43Very Favorable of Trump 41% (3) 59% (4) 6Somewhat Favorable of Trump 37% (2) 63% (3) 5Somewhat Unfavorable of Trump 53% (5) 47% (5) 10Very Unfavorable of Trump 58% (19) 42% (14) 33#1 Issue: Economy 62% (7) 38% (4) 12#1 Issue: Security 55% (1) 45% (1) 3#1 Issue: Health Care 61% (10) 39% (7) 17#1 Issue: Medicare / Social Security 34% (1) 66% (2) 4#1 Issue: Women’s Issues 50% (7) 50% (7) 13#1 Issue: Education 27% (0) 73% (1) 2#1 Issue: Energy 52% (1) 48% (1) 1#1 Issue: Other 28% (1) 72% (2) 32018 House Vote: Democrat 49% (15) 51% (15) 302018 House Vote: Republican 41% (6) 59% (8) 142018 House Vote: Someone else 85% (3) 15% (0) 32018 House Vote: Didnt Vote 80% (6) 20% (1) 72016 Vote: Hillary Clinton 48% (14) 52% (15) 282016 Vote: Donald Trump 54% (6) 46% (5) 122016 Vote: Someone else 53% (2) 47% (2) 42016 Vote: Didnt Vote 68% (6) 32% (3) 9



283

Table HR13_6NET



Adults 53% (29) 47% (25) 54Voted in 2014: Yes 49% (20) 51% (21) 42Voted in 2014: No 67% (8) 33% (4) 122012 Vote: Barack Obama 40% (11) 60% (17) 282012 Vote: Mitt Romney 41% (4) 59% (5) 92012 Vote: Other 52% (0) 48% (0) 12012 Vote: Didn’t Vote 84% (13) 16% (3) 164-Region: Northeast 39% (3) 61% (4) 74-Region: Midwest 55% (6) 45% (5) 114-Region: South 46% (10) 54% (12) 214-Region: West 69% (10) 31% (5) 15Watch TV: Every day 48% (15) 52% (16) 31Watch TV: Several times per week 58% (7) 42% (5) 12Watch TV: About once per week 55% (5) 45% (4) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month 60% (1) 40% (0) 1Watch TV: Less often than once per month 100% (1) — (0) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day 53% (7) 47% (6) 13Watch Movies: Several times per week 39% (6) 61% (10) 16Watch Movies: About once per week 74% (9) 26% (3) 12Watch Movies: Several times per month 32% (2) 68% (5) 8Watch Movies: About once per month 72% (2) 28% (1) 3Watch Movies: Less often than once per month 100% (2) — (0) 2Watch Movies: Never — (0) — (0) 0


284




Adults 53% (29) 47% (25) 54Watch Sporting Events: Every day 18% (1) 82% (3) 4Watch Sporting Events: Several times per week 49% (6) 51% (6) 12Watch Sporting Events: About once per week 41% (4) 59% (5) 9Watch Sporting Events: Several times per month 33% (1) 67% (1) 2Watch Sporting Events: About once per month 68% (5) 32% (2) 7Watch Sporting Events: Less often than once per month 27% (1) 73% (4) 5Watch Sporting Events: Never 79% (12) 21% (3) 15Cable TV: Currently subscribe 34% (7) 66% (13) 21Cable TV: Subscribed in past 66% (17) 34% (9) 26Cable TV: Never subscribed 59% (4) 41% (3) 8Satellite TV: Currently subscribe 43% (8) 57% (11) 19Satellite TV: Subscribed in past 57% (9) 43% (7) 16Satellite TV: Never subscribed 60% (11) 40% (7) 18Streaming Services: Currently subscribe 55% (25) 45% (21) 46Streaming Services: Subscribed in past 18% (1) 82% (3) 4Streaming Services: Never subscribed 72% (3) 28% (1) 4Film: An avid fan 58% (17) 42% (12) 30Film: A casual fan 46% (11) 54% (13) 24Film: Not a fan 100% (1) — (0) 1Television: An avid fan 43% (12) 57% (16) 29Television: A casual fan 53% (10) 47% (9) 19Television: Not a fan 100% (6) — (0) 6Music: An avid fan 47% (16) 53% (18) 35Music: A casual fan 63% (12) 37% (7) 19Music: Not a fan 100% (0) — (0) 0Fashion: An avid fan 28% (2) 72% (6) 8Fashion: A casual fan 67% (17) 33% (9) 26Fashion: Not a fan 45% (9) 55% (11) 20



285

Table HR13_6NET



Adults 53% (29) 47% (25) 54HBO: Currently subscribe 51% (17) 49% (17) 34HBO: Share a password 81% (2) 19% (0) 3HBO: Subscribed in past 63% (7) 37% (4) 10HBO: Heard of, never subscribed 43% (3) 57% (4) 6HBO: Never heard of — (0) 100% (1) 1HBO Now: Currently subscribe 45% (8) 55% (9) 17HBO Now: Share a password 27% (1) 73% (2) 2HBO Now: Subscribed in past 56% (6) 44% (5) 11HBO Now: Heard of, never subscribed 62% (12) 38% (8) 20HBO Now: Never heard of 50% (2) 50% (2) 3HBO Go: Currently subscribe 47% (7) 53% (8) 16HBO Go: Share a password 80% (6) 20% (2) 8HBO Go: Subscribed in past 52% (7) 48% (7) 14HBO Go: Heard of, never subscribed 50% (8) 50% (8) 16HBO Go: Never heard of — (0) 100% (1) 1GoT Fan 53% (29) 47% (25) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


286


Table HR13_7NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.Other (please specify):


Adults 12% (7) 88% (47) 54Gender: Male 2% (1) 98% (26) 27Gender: Female 23% (6) 77% (21) 27Age: 18-29 — (0) 100% (12) 12Age: 30-44 13% (2) 87% (14) 16Age: 45-54 25% (5) 75% (14) 18Age: 55-64 — (0) 100% (4) 4Age: 65+ — (0) 100% (4) 4Generation Z: 18-22 — (0) 100% (5) 5Millennial: Age 23-38 8% (2) 92% (17) 19Generation X: Age 39-54 23% (5) 77% (17) 22Boomers: Age 55-73 — (0) 100% (7) 7PID: Dem (no lean) 20% (5) 80% (19) 24PID: Ind (no lean) 11% (2) 89% (18) 20PID: Rep (no lean) — (0) 100% (10) 10PID/Gender: DemMen — (0) 100% (10) 10PID/Gender: DemWomen 33% (5) 67% (9) 14PID/Gender: Ind Men 5% (1) 95% (11) 11PID/Gender: Ind Women 18% (2) 82% (7) 8PID/Gender: Rep Men — (0) 100% (6) 6PID/Gender: Rep Women — (0) 100% (4) 4Ideo: Liberal (1-3) 17% (6) 83% (28) 34Ideo: Moderate (4) 14% (1) 86% (6) 8Ideo: Conservative (5-7) — (0) 100% (8) 8Educ: < College 20% (6) 80% (23) 28Educ: Bachelors degree 6% (1) 94% (17) 18Educ: Post-grad — (0) 100% (7) 7



287

Table HR13_7NET



Adults 12% (7) 88% (47) 54Income: Under 50k 2% (0) 98% (21) 21Income: 50k-100k 10% (2) 90% (14) 16Income: 100k+ 27% (5) 73% (12) 17Ethnicity: White 14% (7) 86% (40) 47Ethnicity: Hispanic 62% (6) 38% (3) 9Ethnicity: Afr. Am. — (0) 100% (3) 3Ethnicity: Other — (0) 100% (3) 3Relig: Protestant 11% (1) 89% (9) 10Relig: Roman Catholic — (0) 100% (11) 11Relig: Ath./Agn./None 27% (5) 73% (14) 19Relig: Something Else 4% (0) 96% (11) 12Relig: Jewish — (0) 100% (0) 0Relig: Evangelical — (0) 100% (6) 6Relig: Non-Evang. Catholics 6% (1) 94% (16) 17Relig: All Christian 5% (1) 95% (22) 23Relig: All Non-Christian 18% (6) 82% (26) 31Community: Urban — (0) 100% (13) 13Community: Suburban 18% (5) 82% (24) 30Community: Rural 14% (2) 86% (9) 11Employ: Private Sector 7% (2) 93% (23) 24Employ: Government — (0) 100% (9) 9Employ: Self-Employed 13% (0) 87% (3) 3Employ: Homemaker 81% (5) 19% (1) 6Employ: Student — (0) 100% (2) 2Employ: Retired — (0) 100% (4) 4Employ: Unemployed — (0) 100% (6) 6Employ: Other — (0) — (0) 0Military HH: Yes 12% (1) 88% (8) 9Military HH: No 13% (6) 87% (39) 45


288




Adults 12% (7) 88% (47) 54RD/WT: Right Direction — (0) 100% (10) 10RD/WT: Wrong Track 15% (7) 85% (37) 44Trump Job Approve — (0) 100% (15) 15Trump Job Disapprove 17% (7) 83% (33) 39Trump Job Strongly Approve — (0) 100% (8) 8Trump Job Somewhat Approve — (0) 100% (7) 7Trump Job Somewhat Disapprove — (0) 100% (7) 7Trump Job Strongly Disapprove 21% (7) 79% (26) 33Favorable of Trump — (0) 100% (11) 11Unfavorable of Trump 16% (7) 84% (36) 43Very Favorable of Trump — (0) 100% (6) 6Somewhat Favorable of Trump — (0) 100% (5) 5Somewhat Unfavorable of Trump — (0) 100% (10) 10Very Unfavorable of Trump 20% (7) 80% (26) 33#1 Issue: Economy — (0) 100% (12) 12#1 Issue: Security — (0) 100% (3) 3#1 Issue: Health Care 28% (5) 72% (12) 17#1 Issue: Medicare / Social Security — (0) 100% (4) 4#1 Issue: Women’s Issues 8% (1) 92% (12) 13#1 Issue: Education 28% (0) 72% (1) 2#1 Issue: Energy — (0) 100% (1) 1#1 Issue: Other 18% (1) 82% (3) 32018 House Vote: Democrat 17% (5) 83% (25) 302018 House Vote: Republican 8% (1) 92% (13) 142018 House Vote: Someone else 15% (0) 85% (3) 32018 House Vote: Didnt Vote — (0) 100% (7) 72016 Vote: Hillary Clinton 18% (5) 82% (23) 282016 Vote: Donald Trump 9% (1) 91% (11) 122016 Vote: Someone else 10% (0) 90% (4) 42016 Vote: Didnt Vote — (0) 100% (9) 9



289

Table HR13_7NET



Adults 12% (7) 88% (47) 54Voted in 2014: Yes 16% (7) 84% (35) 42Voted in 2014: No — (0) 100% (12) 122012 Vote: Barack Obama 2% (1) 98% (28) 282012 Vote: Mitt Romney 12% (1) 88% (8) 92012 Vote: Other 48% (0) 52% (0) 12012 Vote: Didn’t Vote 29% (5) 71% (11) 164-Region: Northeast 8% (1) 92% (6) 74-Region: Midwest 10% (1) 90% (10) 114-Region: South 2% (0) 98% (21) 214-Region: West 31% (5) 69% (10) 15Watch TV: Every day 3% (1) 97% (30) 31Watch TV: Several times per week 9% (1) 91% (11) 12Watch TV: About once per week 55% (5) 45% (4) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month — (0) 100% (1) 1Watch TV: Less often than once per month — (0) 100% (1) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day — (0) 100% (13) 13Watch Movies: Several times per week — (0) 100% (16) 16Watch Movies: About once per week 53% (6) 47% (5) 12Watch Movies: Several times per month 8% (1) 92% (7) 8Watch Movies: About once per month — (0) 100% (3) 3Watch Movies: Less often than once per month — (0) 100% (2) 2Watch Movies: Never — (0) — (0) 0


290




Adults 12% (7) 88% (47) 54Watch Sporting Events: Every day — (0) 100% (4) 4Watch Sporting Events: Several times per week — (0) 100% (12) 12Watch Sporting Events: About once per week 5% (0) 95% (9) 9Watch Sporting Events: Several times per month — (0) 100% (2) 2Watch Sporting Events: About once per month 15% (1) 85% (6) 7Watch Sporting Events: Less often than once per month — (0) 100% (5) 5Watch Sporting Events: Never 35% (5) 65% (10) 15Cable TV: Currently subscribe 5% (1) 95% (20) 21Cable TV: Subscribed in past 22% (6) 78% (20) 26Cable TV: Never subscribed — (0) 100% (8) 8Satellite TV: Currently subscribe 24% (5) 76% (14) 19Satellite TV: Subscribed in past 9% (2) 91% (15) 16Satellite TV: Never subscribed 3% (1) 97% (18) 18Streaming Services: Currently subscribe 14% (7) 86% (40) 46Streaming Services: Subscribed in past — (0) 100% (4) 4Streaming Services: Never subscribed — (0) 100% (4) 4Film: An avid fan 21% (6) 79% (23) 30Film: A casual fan 2% (0) 98% (23) 24Film: Not a fan — (0) 100% (1) 1Television: An avid fan 7% (2) 93% (26) 29Television: A casual fan — (0) 100% (19) 19Television: Not a fan 76% (5) 24% (1) 6Music: An avid fan 4% (2) 96% (33) 35Music: A casual fan 28% (5) 72% (14) 19Music: Not a fan — (0) 100% (0) 0Fashion: An avid fan — (0) 100% (8) 8Fashion: A casual fan 24% (6) 76% (20) 26Fashion: Not a fan 3% (1) 97% (20) 20



291

Table HR13_7NET



Adults 12% (7) 88% (47) 54HBO: Currently subscribe 17% (6) 83% (28) 34HBO: Share a password — (0) 100% (3) 3HBO: Subscribed in past 10% (1) 90% (9) 10HBO: Heard of, never subscribed — (0) 100% (6) 6HBO: Never heard of — (0) 100% (1) 1HBO Now: Currently subscribe 6% (1) 94% (16) 17HBO Now: Share a password — (0) 100% (2) 2HBO Now: Subscribed in past — (0) 100% (11) 11HBO Now: Heard of, never subscribed 28% (6) 72% (14) 20HBO Now: Never heard of — (0) 100% (3) 3HBO Go: Currently subscribe 3% (0) 97% (15) 16HBO Go: Share a password 61% (5) 39% (3) 8HBO Go: Subscribed in past — (0) 100% (14) 14HBO Go: Heard of, never subscribed 10% (2) 90% (15) 16HBO Go: Never heard of — (0) 100% (1) 1GoT Fan 12% (7) 88% (47) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


292


Table HR13_8NET: As you may know, there are several major plotlines from the Song of Ice and Fire book series that did not make it into the HBO’Game of Thrones’ series. Of the following, which of these do you most wish was represented in the show? Please select all that apply.None of the above


Adults 8% (4) 92% (50) 54Gender: Male 10% (3) 90% (24) 27Gender: Female 6% (2) 94% (25) 27Age: 18-29 — (0) 100% (12) 12Age: 30-44 — (0) 100% (16) 16Age: 45-54 5% (1) 95% (17) 18Age: 55-64 56% (2) 44% (2) 4Age: 65+ 37% (1) 63% (2) 4Generation Z: 18-22 — (0) 100% (5) 5Millennial: Age 23-38 — (0) 100% (19) 19Generation X: Age 39-54 4% (1) 96% (21) 22Boomers: Age 55-73 46% (3) 54% (4) 7PID: Dem (no lean) 7% (2) 93% (22) 24PID: Ind (no lean) 14% (3) 86% (17) 20PID: Rep (no lean) — (0) 100% (10) 10PID/Gender: DemMen 8% (1) 92% (9) 10PID/Gender: DemWomen 7% (1) 93% (13) 14PID/Gender: Ind Men 18% (2) 82% (9) 11PID/Gender: Ind Women 7% (1) 93% (8) 8PID/Gender: Rep Men — (0) 100% (6) 6PID/Gender: Rep Women — (0) 100% (4) 4Ideo: Liberal (1-3) 7% (2) 93% (31) 34Ideo: Moderate (4) — (0) 100% (8) 8Ideo: Conservative (5-7) 15% (1) 85% (7) 8Educ: < College 3% (1) 97% (28) 28Educ: Bachelors degree 15% (3) 85% (16) 18Educ: Post-grad 10% (1) 90% (7) 7



293

Table HR13_8NET



Adults 8% (4) 92% (50) 54Income: Under 50k 3% (1) 97% (21) 21Income: 50k-100k 6% (1) 94% (15) 16Income: 100k+ 17% (3) 83% (14) 17Ethnicity: White 7% (3) 93% (44) 47Ethnicity: Hispanic — (0) 100% (9) 9Ethnicity: Afr. Am. 26% (1) 74% (3) 3Ethnicity: Other — (0) 100% (3) 3Relig: Protestant 10% (1) 90% (9) 10Relig: Roman Catholic — (0) 100% (11) 11Relig: Ath./Agn./None 11% (2) 89% (17) 19Relig: Something Else 11% (1) 89% (10) 12Relig: Jewish — (0) 100% (0) 0Relig: Evangelical — (0) 100% (6) 6Relig: Non-Evang. Catholics 5% (1) 95% (16) 17Relig: All Christian 4% (1) 96% (22) 23Relig: All Non-Christian 11% (3) 89% (28) 31Community: Urban 6% (1) 94% (13) 13Community: Suburban 10% (3) 90% (27) 30Community: Rural 6% (1) 94% (10) 11Employ: Private Sector — (0) 100% (24) 24Employ: Government 13% (1) 87% (8) 9Employ: Self-Employed 27% (1) 73% (2) 3Employ: Homemaker — (0) 100% (6) 6Employ: Student — (0) 100% (2) 2Employ: Retired 60% (2) 40% (1) 4Employ: Unemployed — (0) 100% (6) 6Employ: Other — (0) — (0) 0Military HH: Yes 12% (1) 88% (8) 9Military HH: No 7% (3) 93% (42) 45


294




Adults 8% (4) 92% (50) 54RD/WT: Right Direction — (0) 100% (10) 10RD/WT: Wrong Track 10% (4) 90% (39) 44Trump Job Approve — (0) 100% (15) 15Trump Job Disapprove 11% (4) 89% (35) 39Trump Job Strongly Approve — (0) 100% (8) 8Trump Job Somewhat Approve — (0) 100% (7) 7Trump Job Somewhat Disapprove 31% (2) 69% (5) 7Trump Job Strongly Disapprove 7% (2) 93% (30) 33Favorable of Trump — (0) 100% (11) 11Unfavorable of Trump 10% (4) 90% (38) 43Very Favorable of Trump — (0) 100% (6) 6Somewhat Favorable of Trump — (0) 100% (5) 5Somewhat Unfavorable of Trump 12% (1) 88% (9) 10Very Unfavorable of Trump 10% (3) 90% (30) 33#1 Issue: Economy 5% (1) 95% (11) 12#1 Issue: Security — (0) 100% (3) 3#1 Issue: Health Care 15% (3) 85% (14) 17#1 Issue: Medicare / Social Security 33% (1) 67% (2) 4#1 Issue: Women’s Issues — (0) 100% (13) 13#1 Issue: Education — (0) 100% (2) 2#1 Issue: Energy — (0) 100% (1) 1#1 Issue: Other — (0) 100% (3) 32018 House Vote: Democrat 11% (3) 89% (27) 302018 House Vote: Republican — (0) 100% (14) 142018 House Vote: Someone else — (0) 100% (3) 32018 House Vote: Didnt Vote 13% (1) 87% (6) 72016 Vote: Hillary Clinton 12% (3) 88% (25) 282016 Vote: Donald Trump — (0) 100% (12) 122016 Vote: Someone else — (0) 100% (4) 42016 Vote: Didnt Vote 10% (1) 90% (9) 9



295

Table HR13_8NET



Adults 8% (4) 92% (50) 54Voted in 2014: Yes 7% (3) 93% (39) 42Voted in 2014: No 12% (2) 88% (11) 122012 Vote: Barack Obama 11% (3) 89% (25) 282012 Vote: Mitt Romney 13% (1) 87% (8) 92012 Vote: Other — (0) 100% (1) 12012 Vote: Didn’t Vote — (0) 100% (16) 164-Region: Northeast 17% (1) 83% (6) 74-Region: Midwest 6% (1) 94% (10) 114-Region: South 12% (3) 88% (19) 214-Region: West — (0) 100% (15) 15Watch TV: Every day 7% (2) 93% (29) 31Watch TV: Several times per week 10% (1) 90% (11) 12Watch TV: About once per week 11% (1) 89% (7) 8Watch TV: Several times per month — (0) — (0) 0Watch TV: About once per month — (0) 100% (1) 1Watch TV: Less often than once per month — (0) 100% (1) 1Watch TV: Never — (0) — (0) 0Watch Movies: Every day — (0) 100% (13) 13Watch Movies: Several times per week 8% (1) 92% (15) 16Watch Movies: About once per week 10% (1) 90% (10) 12Watch Movies: Several times per month 12% (1) 88% (7) 8Watch Movies: About once per month 28% (1) 72% (2) 3Watch Movies: Less often than once per month — (0) 100% (2) 2Watch Movies: Never — (0) — (0) 0


296




Adults 8% (4) 92% (50) 54Watch Sporting Events: Every day — (0) 100% (4) 4Watch Sporting Events: Several times per week — (0) 100% (12) 12Watch Sporting Events: About once per week 12% (1) 88% (8) 9Watch Sporting Events: Several times per month — (0) 100% (2) 2Watch Sporting Events: About once per month 13% (1) 87% (6) 7Watch Sporting Events: Less often than once per month 33% (2) 67% (3) 5Watch Sporting Events: Never 4% (1) 96% (14) 15Cable TV: Currently subscribe 18% (4) 82% (17) 21Cable TV: Subscribed in past 2% (1) 98% (25) 26Cable TV: Never subscribed — (0) 100% (8) 8Satellite TV: Currently subscribe — (0) 100% (19) 19Satellite TV: Subscribed in past 16% (3) 84% (14) 16Satellite TV: Never subscribed 9% (2) 91% (17) 18Streaming Services: Currently subscribe 7% (3) 93% (43) 46Streaming Services: Subscribed in past 24% (1) 76% (3) 4Streaming Services: Never subscribed — (0) 100% (4) 4Film: An avid fan 2% (1) 98% (29) 30Film: A casual fan 15% (4) 85% (20) 24Film: Not a fan — (0) 100% (1) 1Television: An avid fan 5% (1) 95% (27) 29Television: A casual fan 15% (3) 85% (16) 19Television: Not a fan — (0) 100% (6) 6Music: An avid fan 7% (2) 93% (32) 35Music: A casual fan 11% (2) 89% (17) 19Music: Not a fan — (0) 100% (0) 0Fashion: An avid fan 22% (2) 78% (6) 8Fashion: A casual fan 8% (2) 92% (24) 26Fashion: Not a fan 3% (1) 97% (20) 20



297

Table HR13_8NET



Adults 8% (4) 92% (50) 54HBO: Currently subscribe 8% (3) 92% (31) 34HBO: Share a password — (0) 100% (3) 3HBO: Subscribed in past — (0) 100% (10) 10HBO: Heard of, never subscribed 24% (2) 76% (5) 6HBO: Never heard of — (0) 100% (1) 1HBO Now: Currently subscribe 4% (1) 96% (16) 17HBO Now: Share a password — (0) 100% (2) 2HBO Now: Subscribed in past — (0) 100% (11) 11HBO Now: Heard of, never subscribed 15% (3) 85% (17) 20HBO Now: Never heard of 20% (1) 80% (2) 3HBO Go: Currently subscribe 5% (1) 95% (15) 16HBO Go: Share a password — (0) 100% (8) 8HBO Go: Subscribed in past — (0) 100% (14) 14HBO Go: Heard of, never subscribed 18% (3) 82% (13) 16HBO Go: Never heard of 100% (1) — (0) 1GoT Fan 8% (4) 92% (50) 54Not GoT Fan — (0) — (0) 0Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


298


Table HR14: How much have you seen, read or heard about the creators of the HBO series ’Game of Thrones’ writing the script for the upcoming StarWars movie installment?

Demographic A lot Some Not much Nothing at all Total N

Adults 8% (173) 18% (386) 26% (564) 49% (1078) 2201Gender: Male 7% (74) 19% (200) 25% (270) 49% (519) 1062Gender: Female 9% (99) 16% (186) 26% (295) 49% (559) 1139Age: 18-29 12% (56) 17% (82) 25% (116) 46% (217) 472Age: 30-44 10% (55) 21% (112) 23% (124) 46% (250) 541Age: 45-54 9% (33) 18% (64) 23% (85) 50% (185) 368Age: 55-64 4% (17) 13% (49) 29% (110) 54% (208) 384Age: 65+ 3% (12) 18% (77) 30% (129) 50% (218) 436Generation Z: 18-22 12% (26) 20% (46) 24% (55) 44% (101) 228Millennial: Age 23-38 12% (73) 18% (107) 23% (139) 46% (276) 595Generation X: Age 39-54 8% (45) 19% (106) 23% (131) 49% (275) 558Boomers: Age 55-73 3% (25) 15% (111) 29% (213) 53% (390) 740PID: Dem (no lean) 10% (74) 18% (133) 26% (189) 45% (328) 724PID: Ind (no lean) 5% (44) 18% (146) 23% (190) 53% (430) 810PID: Rep (no lean) 8% (56) 16% (106) 28% (185) 48% (320) 667PID/Gender: DemMen 11% (35) 22% (69) 26% (81) 40% (126) 312PID/Gender: DemWomen 9% (38) 16% (64) 26% (107) 49% (202) 411PID/Gender: Ind Men 3% (12) 19% (82) 25% (105) 53% (223) 422PID/Gender: Ind Women 8% (32) 17% (64) 22% (85) 53% (207) 388PID/Gender: Rep Men 8% (26) 15% (49) 25% (83) 52% (170) 328PID/Gender: Rep Women 9% (29) 17% (58) 30% (103) 44% (150) 339Ideo: Liberal (1-3) 10% (65) 19% (121) 24% (152) 48% (306) 644Ideo: Moderate (4) 6% (33) 19% (99) 31% (159) 43% (222) 513Ideo: Conservative (5-7) 8% (61) 18% (139) 25% (197) 49% (378) 775Educ: < College 8% (118) 17% (253) 26% (388) 50% (755) 1513Educ: Bachelors degree 8% (34) 21% (91) 28% (124) 44% (194) 444Educ: Post-grad 9% (21) 17% (42) 21% (52) 53% (130) 244



299

Table HR14



Adults 8% (173) 18% (386) 26% (564) 49% (1078) 2201Income: Under 50k 8% (98) 16% (197) 26% (320) 50% (621) 1235Income: 50k-100k 9% (57) 20% (130) 25% (164) 47% (308) 659Income: 100k+ 6% (18) 19% (59) 26% (80) 49% (150) 307Ethnicity: White 7% (115) 18% (309) 26% (440) 50% (858) 1723Ethnicity: Hispanic 15% (52) 21% (74) 25% (86) 39% (138) 350Ethnicity: Afr. Am. 12% (34) 15% (40) 24% (66) 49% (135) 274Ethnicity: Other 12% (24) 18% (36) 29% (59) 41% (84) 204Relig: Protestant 6% (30) 15% (77) 28% (144) 50% (255) 505Relig: Roman Catholic 10% (49) 21% (102) 23% (111) 46% (220) 481Relig: Ath./Agn./None 7% (40) 17% (103) 26% (157) 50% (302) 602Relig: Something Else 10% (32) 20% (62) 25% (78) 45% (141) 312Relig: Jewish 1% (1) 30% (11) 45% (17) 23% (9) 37Relig: Evangelical 8% (54) 15% (94) 28% (181) 49% (318) 648Relig: Non-Evang. Catholics 7% (48) 20% (126) 23% (149) 50% (317) 639Relig: All Christian 8% (101) 17% (221) 26% (330) 49% (635) 1287Relig: All Non-Christian 8% (72) 18% (165) 26% (235) 48% (443) 914Community: Urban 9% (48) 15% (87) 26% (146) 50% (284) 565Community: Suburban 9% (88) 19% (197) 25% (253) 47% (473) 1012Community: Rural 6% (37) 16% (102) 27% (165) 51% (320) 624Employ: Private Sector 10% (69) 21% (142) 22% (150) 46% (312) 674Employ: Government 11% (15) 22% (30) 16% (23) 51% (71) 138Employ: Self-Employed 9% (19) 14% (31) 26% (56) 51% (111) 217Employ: Homemaker 10% (16) 16% (28) 26% (44) 48% (81) 169Employ: Student 9% (8) 24% (22) 28% (26) 39% (37) 93Employ: Retired 3% (15) 17% (81) 29% (139) 51% (241) 476Employ: Unemployed 9% (21) 10% (25) 27% (64) 54% (127) 236Employ: Other 5% (10) 14% (28) 31% (62) 50% (98) 197Military HH: Yes 6% (21) 19% (67) 24% (87) 52% (186) 361Military HH: No 8% (152) 17% (318) 26% (478) 48% (892) 1840RD/WT: Right Direction 7% (53) 19% (157) 27% (223) 47% (379) 812RD/WT: Wrong Track 9% (120) 16% (229) 25% (341) 50% (699) 1389


300




Adults 8% (173) 18% (386) 26% (564) 49% (1078) 2201Trump Job Approve 7% (66) 19% (178) 26% (242) 47% (430) 917Trump Job Disapprove 9% (103) 17% (192) 26% (304) 48% (563) 1162Trump Job Strongly Approve 7% (32) 17% (76) 26% (116) 50% (229) 453Trump Job Somewhat Approve 7% (34) 22% (102) 27% (126) 43% (202) 464Trump Job Somewhat Disapprove 6% (18) 16% (48) 28% (85) 51% (155) 306Trump Job Strongly Disapprove 10% (85) 17% (144) 26% (219) 48% (408) 857Favorable of Trump 7% (62) 19% (176) 26% (232) 48% (439) 909Unfavorable of Trump 9% (102) 17% (198) 27% (316) 47% (547) 1163Very Favorable of Trump 7% (36) 16% (81) 25% (125) 51% (256) 497Somewhat Favorable of Trump 6% (27) 23% (95) 26% (107) 45% (184) 412Somewhat Unfavorable of Trump 8% (19) 18% (40) 34% (76) 40% (89) 224Very Unfavorable of Trump 9% (84) 17% (158) 26% (239) 49% (458) 939#1 Issue: Economy 10% (55) 14% (78) 25% (138) 51% (283) 554#1 Issue: Security 6% (29) 19% (85) 22% (98) 52% (232) 444#1 Issue: Health Care 6% (22) 19% (67) 28% (99) 47% (165) 354#1 Issue: Medicare / Social Security 3% (10) 19% (58) 28% (83) 49% (147) 298#1 Issue: Women’s Issues 12% (31) 19% (47) 26% (65) 42% (104) 247#1 Issue: Education 15% (17) 11% (13) 27% (31) 47% (53) 113#1 Issue: Energy 7% (7) 24% (23) 27% (25) 42% (39) 94#1 Issue: Other 3% (3) 14% (14) 26% (26) 56% (55) 982018 House Vote: Democrat 10% (73) 19% (144) 26% (196) 44% (328) 7422018 House Vote: Republican 7% (49) 18% (126) 28% (193) 47% (320) 6882018 House Vote: Someone else 5% (6) 15% (16) 22% (24) 58% (63) 1082018 House Vote: Didnt Vote 7% (44) 15% (98) 23% (150) 55% (364) 6572016 Vote: Hillary Clinton 11% (73) 18% (116) 27% (171) 44% (286) 6472016 Vote: Donald Trump 6% (43) 18% (125) 27% (184) 49% (340) 6922016 Vote: Someone else 9% (16) 12% (23) 29% (54) 50% (92) 1842016 Vote: Didnt Vote 6% (41) 18% (122) 23% (154) 53% (356) 673Voted in 2014: Yes 8% (111) 17% (227) 27% (353) 48% (637) 1328Voted in 2014: No 7% (62) 18% (159) 24% (211) 51% (441) 873



301

Table HR14



Adults 8% (173) 18% (386) 26% (564) 49% (1078) 22012012 Vote: Barack Obama 10% (79) 19% (149) 25% (198) 46% (357) 7822012 Vote: Mitt Romney 5% (29) 17% (89) 26% (138) 52% (272) 5282012 Vote: Other 4% (4) 11% (10) 24% (22) 62% (58) 952012 Vote: Didn’t Vote 8% (62) 17% (138) 26% (203) 49% (389) 7914-Region: Northeast 6% (22) 20% (79) 29% (115) 45% (178) 3944-Region: Midwest 7% (31) 21% (96) 23% (106) 50% (229) 4624-Region: South 9% (72) 15% (125) 27% (222) 49% (407) 8254-Region: West 9% (48) 17% (86) 23% (122) 51% (264) 520Watch TV: Every day 10% (110) 17% (186) 25% (274) 48% (518) 1087Watch TV: Several times per week 8% (40) 23% (121) 23% (121) 46% (238) 520Watch TV: About once per week 2% (3) 17% (29) 37% (62) 45% (76) 170Watch TV: Several times per month 6% (6) 15% (14) 29% (29) 51% (50) 99Watch TV: About once per month 5% (4) 13% (10) 23% (17) 58% (43) 73Watch TV: Less often than once per month 3% (2) 12% (9) 29% (21) 56% (40) 71Watch TV: Never 5% (9) 9% (17) 23% (41) 63% (114) 181Watch Movies: Every day 15% (68) 16% (72) 24% (108) 45% (201) 450Watch Movies: Several times per week 7% (43) 22% (129) 26% (148) 45% (260) 580Watch Movies: About once per week 7% (24) 21% (72) 29% (100) 44% (152) 347Watch Movies: Several times per month 6% (16) 16% (43) 30% (80) 48% (129) 268Watch Movies: About once per month 7% (13) 12% (21) 20% (37) 61% (110) 182Watch Movies: Less often than once per month 3% (6) 15% (29) 23% (44) 59% (110) 188Watch Movies: Never 1% (3) 11% (20) 26% (48) 62% (116) 186Watch Sporting Events: Every day 15% (27) 17% (32) 29% (53) 40% (74) 187Watch Sporting Events: Several times per week 10% (36) 22% (78) 26% (92) 42% (150) 356Watch Sporting Events: About once per week 7% (16) 22% (51) 30% (69) 41% (96) 233Watch Sporting Events: Several times per month 14% (27) 20% (39) 27% (52) 39% (76) 195Watch Sporting Events: About once per month 7% (12) 20% (36) 20% (36) 54% (98) 181Watch Sporting Events: Less often than once per month 7% (21) 18% (58) 26% (83) 50% (159) 322Watch Sporting Events: Never 5% (33) 13% (92) 25% (179) 58% (424) 728


302




Adults 8% (173) 18% (386) 26% (564) 49% (1078) 2201Cable TV: Currently subscribe 10% (99) 17% (168) 26% (250) 47% (453) 969Cable TV: Subscribed in past 5% (42) 18% (144) 26% (207) 50% (395) 788Cable TV: Never subscribed 7% (32) 17% (74) 24% (107) 52% (230) 443Satellite TV: Currently subscribe 10% (48) 18% (89) 24% (119) 48% (240) 497Satellite TV: Subscribed in past 7% (45) 17% (103) 27% (165) 48% (291) 604Satellite TV: Never subscribed 7% (80) 18% (193) 26% (280) 50% (546) 1099Streaming Services: Currently subscribe 8% (104) 19% (245) 25% (324) 48% (617) 1289Streaming Services: Subscribed in past 13% (30) 12% (29) 33% (78) 42% (97) 235Streaming Services: Never subscribed 6% (39) 17% (112) 24% (162) 54% (364) 677Film: An avid fan 10% (79) 23% (173) 25% (186) 42% (316) 754Film: A casual fan 7% (80) 16% (194) 27% (329) 50% (609) 1212Film: Not a fan 6% (14) 8% (19) 21% (49) 65% (153) 235Television: An avid fan 11% (121) 20% (211) 24% (257) 45% (476) 1065Television: A casual fan 5% (48) 16% (158) 27% (271) 52% (518) 994Television: Not a fan 3% (4) 12% (17) 26% (37) 59% (84) 142Music: An avid fan 11% (119) 19% (212) 24% (267) 47% (530) 1129Music: A casual fan 5% (48) 17% (159) 29% (272) 50% (472) 951Music: Not a fan 4% (5) 12% (14) 21% (25) 63% (76) 121Fashion: An avid fan 18% (53) 19% (55) 24% (72) 39% (117) 296Fashion: A casual fan 9% (82) 20% (188) 27% (252) 44% (411) 932Fashion: Not a fan 4% (38) 15% (143) 25% (241) 57% (550) 972HBO: Currently subscribe 11% (47) 17% (77) 27% (117) 45% (199) 439HBO: Share a password 8% (3) 34% (13) 32% (13) 25% (10) 39HBO: Subscribed in past 8% (54) 21% (146) 27% (192) 45% (315) 706HBO: Heard of, never subscribed 6% (60) 15% (140) 24% (222) 55% (509) 931HBO: Never heard of 10% (8) 11% (10) 25% (21) 54% (46) 85HBO Now: Currently subscribe 19% (34) 22% (39) 23% (41) 36% (66) 181HBO Now: Share a password 10% (4) 33% (15) 35% (16) 22% (10) 45HBO Now: Subscribed in past 11% (27) 25% (62) 21% (52) 43% (107) 249HBO Now: Heard of, never subscribed 7% (81) 16% (199) 28% (354) 49% (618) 1252HBO Now: Never heard of 5% (25) 15% (71) 21% (102) 58% (277) 475



303

Table HR14



Adults 8% (173) 18% (386) 26% (564) 49% (1078) 2201HBO Go: Currently subscribe 15% (26) 21% (36) 23% (39) 40% (68) 169HBO Go: Share a password 5% (3) 28% (14) 41% (21) 26% (14) 52HBO Go: Subscribed in past 12% (27) 25% (55) 27% (60) 37% (82) 224HBO Go: Heard of, never subscribed 7% (89) 16% (198) 27% (326) 50% (613) 1225HBO Go: Never heard of 5% (29) 16% (83) 22% (118) 57% (301) 531GoT Fan 10% (51) 27% (135) 27% (136) 35% (172) 495Not GoT Fan 7% (112) 14% (214) 26% (389) 53% (806) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


304


Table HR15: And knowing what you know now, does the involvement of the creators of the HBO series ’Game ofThrones’ make you more or less likelyto see the upcoming Star Wars movie installment, or does it make no difference at all?

Demographic More likely Less likely No difference at allDon’t know / No

opinion Total N

Adults 9% (206) 7% (152) 69% (1526) 14% (317) 2201Gender: Male 11% (121) 8% (83) 69% (733) 12% (125) 1062Gender: Female 7% (84) 6% (69) 70% (794) 17% (192) 1139Age: 18-29 11% (53) 13% (62) 56% (266) 19% (91) 472Age: 30-44 12% (66) 8% (46) 67% (362) 12% (67) 541Age: 45-54 10% (36) 5% (18) 69% (253) 16% (60) 368Age: 55-64 7% (26) 4% (14) 77% (297) 12% (47) 384Age: 65+ 6% (25) 3% (12) 80% (348) 12% (52) 436Generation Z: 18-22 12% (27) 15% (33) 53% (121) 21% (47) 228Millennial: Age 23-38 12% (73) 10% (57) 64% (378) 15% (87) 595Generation X: Age 39-54 10% (55) 6% (36) 69% (383) 15% (84) 558Boomers: Age 55-73 6% (44) 3% (25) 79% (586) 11% (85) 740PID: Dem (no lean) 11% (79) 7% (48) 71% (514) 11% (83) 724PID: Ind (no lean) 7% (55) 6% (48) 67% (541) 21% (166) 810PID: Rep (no lean) 11% (72) 8% (55) 71% (471) 10% (68) 667PID/Gender: DemMen 13% (40) 9% (29) 71% (220) 7% (23) 312PID/Gender: DemWomen 9% (39) 5% (19) 71% (294) 14% (60) 411PID/Gender: Ind Men 9% (38) 6% (27) 67% (284) 17% (73) 422PID/Gender: Ind Women 4% (17) 6% (22) 66% (257) 24% (93) 388PID/Gender: Rep Men 13% (43) 8% (27) 70% (228) 9% (29) 328PID/Gender: Rep Women 8% (29) 8% (28) 72% (243) 12% (39) 339Ideo: Liberal (1-3) 11% (71) 7% (42) 70% (448) 13% (82) 644Ideo: Moderate (4) 8% (42) 6% (31) 74% (381) 12% (60) 513Ideo: Conservative (5-7) 10% (74) 9% (70) 71% (552) 10% (79) 775Educ: < College 9% (132) 6% (96) 68% (1031) 17% (253) 1513Educ: Bachelors degree 10% (46) 9% (41) 70% (312) 10% (45) 444Educ: Post-grad 11% (28) 6% (14) 75% (183) 8% (20) 244



305

Table HR15



opinion Total N

Adults 9% (206) 7% (152) 69% (1526) 14% (317) 2201Income: Under 50k 9% (112) 7% (81) 66% (815) 18% (227) 1235Income: 50k-100k 11% (71) 7% (47) 73% (478) 10% (63) 659Income: 100k+ 7% (23) 8% (25) 76% (233) 9% (27) 307Ethnicity: White 8% (145) 6% (105) 72% (1244) 13% (229) 1723Ethnicity: Hispanic 14% (49) 13% (45) 64% (224) 9% (32) 350Ethnicity: Afr. Am. 14% (39) 8% (23) 55% (152) 22% (61) 274Ethnicity: Other 10% (21) 12% (25) 64% (131) 13% (27) 204Relig: Protestant 7% (37) 5% (27) 73% (370) 14% (70) 505Relig: Roman Catholic 10% (50) 7% (34) 72% (346) 11% (51) 481Relig: Ath./Agn./None 7% (43) 7% (45) 71% (430) 14% (84) 602Relig: Something Else 15% (47) 8% (25) 66% (205) 11% (35) 312Relig: Jewish 5% (2) 14% (5) 77% (29) 4% (1) 37Relig: Evangelical 9% (59) 9% (55) 64% (413) 19% (120) 648Relig: Non-Evang. Catholics 9% (57) 4% (27) 75% (479) 12% (77) 639Relig: All Christian 9% (116) 6% (82) 69% (891) 15% (197) 1287Relig: All Non-Christian 10% (90) 8% (70) 69% (635) 13% (120) 914Community: Urban 9% (52) 9% (51) 66% (373) 16% (90) 565Community: Suburban 9% (90) 6% (64) 73% (742) 12% (117) 1012Community: Rural 10% (64) 6% (37) 66% (412) 18% (111) 624Employ: Private Sector 11% (76) 8% (56) 69% (466) 11% (75) 674Employ: Government 14% (20) 7% (10) 61% (85) 17% (23) 138Employ: Self-Employed 7% (15) 7% (16) 71% (155) 15% (32) 217Employ: Homemaker 12% (21) 7% (12) 65% (109) 16% (27) 169Employ: Student 13% (12) 19% (18) 52% (48) 16% (15) 93Employ: Retired 5% (23) 3% (16) 78% (371) 14% (66) 476Employ: Unemployed 10% (24) 7% (16) 63% (149) 20% (48) 236Employ: Other 7% (14) 4% (9) 73% (143) 16% (31) 197Military HH: Yes 8% (28) 7% (25) 68% (247) 17% (61) 361Military HH: No 10% (178) 7% (127) 70% (1279) 14% (256) 1840


306




opinion Total N

Adults 9% (206) 7% (152) 69% (1526) 14% (317) 2201RD/WT: Right Direction 11% (88) 8% (63) 69% (560) 12% (101) 812RD/WT: Wrong Track 8% (117) 6% (89) 70% (966) 16% (216) 1389Trump Job Approve 11% (100) 8% (73) 70% (639) 11% (104) 917Trump Job Disapprove 8% (98) 7% (78) 71% (821) 14% (165) 1162Trump Job Strongly Approve 9% (43) 7% (34) 71% (321) 12% (55) 453Trump Job Somewhat Approve 12% (58) 8% (39) 69% (318) 11% (49) 464Trump Job Somewhat Disapprove 9% (27) 7% (21) 70% (213) 15% (45) 306Trump Job Strongly Disapprove 8% (71) 7% (57) 71% (608) 14% (120) 857Favorable of Trump 10% (90) 7% (66) 70% (639) 13% (114) 909Unfavorable of Trump 9% (104) 7% (80) 70% (814) 14% (166) 1163Very Favorable of Trump 11% (57) 8% (39) 68% (341) 12% (61) 497Somewhat Favorable of Trump 8% (33) 6% (26) 73% (299) 13% (54) 412Somewhat Unfavorable of Trump 16% (35) 7% (16) 66% (149) 11% (24) 224Very Unfavorable of Trump 7% (69) 7% (63) 71% (665) 15% (142) 939#1 Issue: Economy 10% (56) 6% (36) 66% (364) 18% (99) 554#1 Issue: Security 9% (40) 7% (32) 72% (318) 12% (54) 444#1 Issue: Health Care 9% (31) 7% (24) 70% (249) 14% (49) 354#1 Issue: Medicare / Social Security 3% (8) 4% (13) 79% (234) 14% (43) 298#1 Issue: Women’s Issues 10% (25) 10% (24) 66% (162) 14% (35) 247#1 Issue: Education 21% (23) 9% (10) 59% (66) 11% (13) 113#1 Issue: Energy 17% (16) 6% (6) 67% (64) 9% (9) 94#1 Issue: Other 6% (6) 7% (7) 71% (70) 15% (15) 982018 House Vote: Democrat 10% (73) 7% (51) 73% (542) 10% (75) 7422018 House Vote: Republican 10% (66) 8% (53) 72% (494) 11% (74) 6882018 House Vote: Someone else 3% (3) 10% (11) 60% (66) 27% (29) 1082018 House Vote: Didnt Vote 10% (63) 6% (36) 64% (419) 21% (139) 6572016 Vote: Hillary Clinton 10% (65) 8% (49) 72% (462) 11% (70) 6472016 Vote: Donald Trump 9% (63) 8% (55) 72% (500) 11% (73) 6922016 Vote: Someone else 6% (10) 5% (10) 76% (140) 13% (24) 1842016 Vote: Didnt Vote 10% (68) 5% (37) 63% (421) 22% (148) 673



307

Table HR15



opinion Total N

Adults 9% (206) 7% (152) 69% (1526) 14% (317) 2201Voted in 2014: Yes 10% (128) 7% (90) 72% (960) 11% (151) 1328Voted in 2014: No 9% (78) 7% (62) 65% (567) 19% (166) 8732012 Vote: Barack Obama 11% (86) 7% (56) 71% (558) 11% (82) 7822012 Vote: Mitt Romney 9% (46) 7% (35) 74% (390) 11% (57) 5282012 Vote: Other 5% (5) 2% (2) 80% (76) 13% (13) 952012 Vote: Didn’t Vote 9% (68) 8% (59) 63% (500) 21% (165) 7914-Region: Northeast 7% (28) 8% (31) 73% (286) 12% (48) 3944-Region: Midwest 9% (41) 4% (18) 72% (332) 16% (72) 4624-Region: South 11% (95) 7% (62) 65% (536) 16% (132) 8254-Region: West 8% (42) 8% (42) 72% (372) 12% (65) 520Watch TV: Every day 10% (112) 5% (56) 70% (763) 14% (156) 1087Watch TV: Several times per week 9% (47) 7% (37) 71% (367) 13% (69) 520Watch TV: About once per week 10% (18) 16% (26) 60% (102) 14% (23) 170Watch TV: Several times per month 9% (8) 4% (4) 72% (71) 15% (15) 99Watch TV: About once per month 19% (14) 12% (9) 50% (36) 19% (14) 73Watch TV: Less often than once per month 3% (2) 5% (3) 75% (54) 17% (12) 71Watch TV: Never 3% (5) 9% (16) 73% (133) 15% (28) 181Watch Movies: Every day 13% (58) 7% (30) 62% (280) 18% (81) 450Watch Movies: Several times per week 11% (65) 9% (51) 67% (386) 13% (77) 580Watch Movies: About once per week 10% (36) 8% (28) 73% (255) 8% (28) 347Watch Movies: Several times per month 8% (21) 5% (12) 76% (204) 11% (31) 268Watch Movies: About once per month 9% (17) 7% (12) 67% (121) 18% (32) 182Watch Movies: Less often than once per month 4% (8) 5% (9) 74% (139) 17% (33) 188Watch Movies: Never — (1) 5% (9) 76% (142) 19% (35) 186


308




opinion Total N

Adults 9% (206) 7% (152) 69% (1526) 14% (317) 2201Watch Sporting Events: Every day 16% (30) 7% (14) 60% (112) 16% (30) 187Watch Sporting Events: Several times per week 12% (42) 8% (29) 71% (252) 9% (33) 356Watch Sporting Events: About once per week 9% (20) 12% (29) 67% (155) 12% (28) 233Watch Sporting Events: Several times per month 9% (17) 8% (16) 69% (135) 13% (26) 195Watch Sporting Events: About once per month 12% (22) 4% (7) 67% (122) 16% (30) 181Watch Sporting Events: Less often than once per month 9% (30) 5% (18) 74% (237) 12% (37) 322Watch Sporting Events: Never 6% (43) 5% (39) 71% (514) 18% (132) 728Cable TV: Currently subscribe 10% (95) 6% (59) 71% (687) 13% (128) 969Cable TV: Subscribed in past 10% (82) 7% (55) 69% (541) 14% (111) 788Cable TV: Never subscribed 6% (29) 9% (38) 67% (299) 18% (78) 443Satellite TV: Currently subscribe 12% (59) 6% (30) 65% (325) 17% (83) 497Satellite TV: Subscribed in past 10% (59) 7% (44) 68% (409) 15% (92) 604Satellite TV: Never subscribed 8% (87) 7% (78) 72% (792) 13% (142) 1099Streaming Services: Currently subscribe 10% (135) 8% (102) 69% (890) 13% (163) 1289Streaming Services: Subscribed in past 15% (35) 4% (9) 64% (151) 17% (39) 235Streaming Services: Never subscribed 5% (35) 6% (41) 72% (486) 17% (115) 677Film: An avid fan 14% (103) 7% (56) 68% (509) 11% (87) 754Film: A casual fan 7% (86) 7% (80) 73% (880) 14% (166) 1212Film: Not a fan 7% (17) 7% (17) 58% (137) 27% (64) 235Television: An avid fan 11% (119) 6% (66) 68% (723) 15% (156) 1065Television: A casual fan 8% (76) 7% (67) 72% (718) 13% (134) 994Television: Not a fan 7% (10) 14% (19) 60% (85) 19% (27) 142Music: An avid fan 11% (120) 7% (84) 67% (753) 15% (171) 1129Music: A casual fan 9% (83) 6% (60) 73% (695) 12% (113) 951Music: Not a fan 2% (2) 6% (8) 65% (78) 27% (33) 121Fashion: An avid fan 16% (49) 7% (22) 57% (169) 19% (57) 296Fashion: A casual fan 9% (83) 9% (79) 69% (646) 13% (124) 932Fashion: Not a fan 8% (74) 5% (51) 73% (711) 14% (136) 972



309

Table HR15



opinion Total N

Adults 9% (206) 7% (152) 69% (1526) 14% (317) 2201HBO: Currently subscribe 12% (54) 9% (39) 69% (303) 10% (43) 439HBO: Share a password 35% (14) 23% (9) 35% (14) 7% (3) 39HBO: Subscribed in past 10% (70) 6% (41) 72% (507) 13% (89) 706HBO: Heard of, never subscribed 7% (61) 5% (48) 72% (667) 17% (155) 931HBO: Never heard of 7% (6) 18% (15) 43% (36) 32% (27) 85HBO Now: Currently subscribe 16% (29) 17% (31) 54% (98) 12% (22) 181HBO Now: Share a password 27% (12) 17% (8) 45% (20) 11% (5) 45HBO Now: Subscribed in past 15% (36) 8% (20) 62% (153) 16% (39) 249HBO Now: Heard of, never subscribed 8% (96) 5% (64) 74% (932) 13% (159) 1252HBO Now: Never heard of 7% (31) 6% (28) 68% (323) 19% (92) 475HBO Go: Currently subscribe 17% (28) 13% (21) 57% (97) 13% (22) 169HBO Go: Share a password 12% (6) 18% (9) 61% (32) 9% (5) 52HBO Go: Subscribed in past 16% (36) 6% (14) 67% (149) 11% (25) 224HBO Go: Heard of, never subscribed 8% (104) 6% (69) 73% (895) 13% (157) 1225HBO Go: Never heard of 6% (32) 7% (38) 67% (353) 20% (108) 531GoT Fan 24% (121) 12% (57) 57% (284) 7% (33) 495Not GoT Fan 5% (74) 6% (89) 74% (1131) 15% (227) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


310

Morning ConsultTable HRdem1_1

Table HRdem1_1: How often do you watch or stream the following?TV shows

DemographicWatch TV:Every day

Watch TV:Severaltimes perweek

Watch TV:About onceper week

Watch TV:Severaltimes permonth

Watch TV:About onceper month

Watch TV:Less oftenthan onceper month

Watch TV:Never Total N

Adults 49%(1087) 24% (520) 8% (170) 4% (99) 3% (73) 3% (71) 8% (181) 2201Gender: Male 47% (502) 25% (263) 8% (84) 5% (51) 4% (40) 3% (31) 9% (92) 1062Gender: Female 51% (586) 23% (257) 8% (86) 4% (48) 3% (33) 4% (40) 8% (89) 1139Age: 18-29 48% (226) 26% (124) 9% (41) 5% (24) 4% (20) 2% (10) 5% (25) 472Age: 30-44 52% (282) 27% (147) 6% (32) 5% (27) 2% (11) 3% (14) 5% (29) 541Age: 45-54 45% (166) 27% (99) 11% (40) 4% (13) 3% (12) 3% (11) 7% (25) 368Age: 55-64 48% (184) 20% (78) 9% (34) 5% (21) 5% (18) 4% (14) 9% (35) 384Age: 65+ 52% (228) 16% (71) 5% (22) 3% (14) 3% (11) 5% (22) 15% (67) 436Generation Z: 18-22 50% (115) 24% (56) 8% (18) 5% (10) 5% (10) 1% (3) 7% (16) 228Millennial: Age 23-38 51% (306) 27% (160) 7% (44) 5% (28) 3% (17) 2% (13) 5% (28) 595Generation X: Age 39-54 45% (254) 28% (155) 9% (52) 5% (26) 3% (16) 3% (19) 6% (35) 558Boomers: Age 55-73 50% (367) 18% (135) 7% (53) 4% (31) 4% (27) 5% (35) 12% (92) 740PID: Dem (no lean) 54% (389) 21% (151) 8% (59) 3% (22) 3% (19) 4% (27) 8% (55) 724PID: Ind (no lean) 46% (374) 25% (205) 7% (53) 6% (45) 5% (38) 3% (25) 9% (71) 810PID: Rep (no lean) 49% (324) 25% (164) 9% (57) 5% (32) 2% (16) 3% (19) 8% (56) 667PID/Gender: DemMen 55% (172) 20% (63) 7% (22) 3% (9) 4% (11) 3% (9) 8% (26) 312PID/Gender: DemWomen 53% (218) 21% (88) 9% (37) 3% (13) 2% (8) 5% (19) 7% (29) 411PID/Gender: Ind Men 42% (177) 28% (120) 6% (26) 6% (24) 5% (23) 3% (13) 9% (40) 422PID/Gender: Ind Women 51% (197) 22% (85) 7% (27) 5% (21) 4% (15) 3% (12) 8% (31) 388PID/Gender: Rep Men 47% (153) 24% (80) 11% (36) 5% (18) 2% (6) 3% (9) 8% (26) 328PID/Gender: Rep Women 50% (170) 25% (84) 6% (21) 4% (14) 3% (10) 3% (10) 9% (30) 339Ideo: Liberal (1-3) 52% (337) 25% (162) 6% (41) 4% (27) 2% (13) 3% (20) 7% (43) 644Ideo: Moderate (4) 48% (249) 24% (123) 8% (41) 5% (24) 4% (19) 3% (18) 8% (40) 513Ideo: Conservative (5-7) 49% (383) 22% (174) 9% (70) 4% (34) 3% (23) 4% (28) 8% (63) 775



311

Table HRdem1_1









Adults 49%(1087) 24% (520) 8% (170) 4% (99) 3% (73) 3% (71) 8% (181) 2201Educ: < College 50% (759) 23% (342) 8% (117) 4% (67) 3% (52) 3% (43) 9% (133) 1513Educ: Bachelors degree 45% (200) 27% (120) 9% (39) 5% (21) 3% (15) 5% (21) 7% (29) 444Educ: Post-grad 53% (129) 24% (58) 5% (13) 5% (12) 2% (6) 3% (8) 8% (18) 244Income: Under 50k 50% (612) 23% (281) 7% (90) 4% (51) 4% (44) 3% (36) 10% (121) 1235Income: 50k-100k 49% (324) 25% (163) 9% (56) 5% (31) 3% (21) 4% (23) 6% (41) 659Income: 100k+ 49% (151) 25% (76) 7% (23) 5% (16) 3% (8) 4% (12) 6% (19) 307Ethnicity: White 50% (855) 24% (416) 7% (124) 4% (76) 3% (51) 3% (52) 9% (149) 1723Ethnicity: Hispanic 45% (156) 25% (86) 12% (43) 6% (19) 4% (15) 3% (11) 6% (19) 350Ethnicity: Afr. Am. 46% (127) 23% (63) 10% (28) 4% (12) 3% (9) 4% (12) 9% (24) 274Ethnicity: Other 52% (106) 20% (40) 9% (19) 5% (11) 6% (12) 4% (8) 4% (8) 204Relig: Protestant 49% (245) 25% (124) 8% (39) 3% (17) 2% (11) 5% (25) 9% (44) 505Relig: Roman Catholic 49% (234) 25% (119) 9% (42) 6% (27) 2% (9) 3% (13) 8% (38) 481Relig: Ath./Agn./None 50% (303) 24% (144) 9% (51) 4% (26) 4% (23) 2% (10) 7% (45) 602Relig: Something Else 54% (169) 22% (68) 5% (17) 4% (14) 3% (10) 3% (9) 8% (26) 312Relig: Jewish 64% (24) 18% (7) 7% (2) 2% (1) 3% (1) 3% (1) 3% (1) 37Relig: Evangelical 47% (303) 24% (153) 9% (57) 4% (28) 4% (27) 4% (27) 8% (53) 648Relig: Non-Evang. Catholics 49% (313) 24% (155) 7% (45) 5% (31) 2% (13) 4% (26) 9% (57) 639Relig: All Christian 48% (615) 24% (307) 8% (101) 5% (59) 3% (41) 4% (53) 9% (111) 1287Relig: All Non-Christian 52% (472) 23% (212) 7% (68) 4% (40) 4% (32) 2% (19) 8% (70) 914Community: Urban 50% (283) 21% (121) 9% (52) 4% (23) 5% (26) 3% (18) 7% (42) 565Community: Suburban 49% (500) 26% (259) 7% (76) 5% (52) 2% (23) 3% (34) 7% (69) 1012Community: Rural 49% (305) 22% (140) 7% (42) 4% (24) 4% (24) 3% (19) 11% (71) 624


312










Adults 49%(1087) 24% (520) 8% (170) 4% (99) 3% (73) 3% (71) 8% (181) 2201Employ: Private Sector 48% (324) 28% (186) 8% (55) 5% (36) 2% (14) 3% (21) 6% (38) 674Employ: Government 47% (65) 25% (34) 6% (9) 5% (7) 3% (4) 6% (8) 8% (11) 138Employ: Self-Employed 48% (105) 27% (60) 10% (21) 4% (9) 3% (6) 2% (4) 6% (14) 217Employ: Homemaker 51% (86) 21% (35) 11% (18) 5% (8) 4% (7) 1% (1) 8% (13) 169Employ: Student 42% (39) 34% (32) 9% (9) 8% (7) 6% (6) — (0) 1% (0) 93Employ: Retired 56% (264) 17% (80) 3% (17) 3% (15) 3% (14) 5% (22) 13% (64) 476Employ: Unemployed 47% (110) 22% (51) 8% (18) 4% (9) 5% (12) 2% (5) 13% (30) 236Employ: Other 47% (93) 21% (42) 12% (24) 4% (8) 5% (9) 5% (10) 6% (11) 197Military HH: Yes 49% (178) 20% (72) 8% (30) 4% (16) 3% (11) 5% (17) 10% (37) 361Military HH: No 49% (909) 24% (448) 8% (140) 5% (83) 3% (62) 3% (54) 8% (144) 1840RD/WT: Right Direction 49% (399) 23% (183) 8% (64) 5% (39) 4% (30) 3% (20) 9% (77) 812RD/WT: Wrong Track 50% (688) 24% (337) 8% (106) 4% (60) 3% (43) 4% (51) 8% (104) 1389Trump Job Approve 49% (448) 24% (224) 7% (67) 4% (38) 3% (32) 3% (29) 9% (79) 917Trump Job Disapprove 50% (581) 23% (272) 8% (97) 5% (54) 2% (28) 4% (41) 8% (90) 1162Trump Job Strongly Approve 47% (213) 25% (112) 7% (34) 5% (21) 4% (19) 2% (10) 10% (44) 453Trump Job Somewhat Approve 51% (235) 24% (112) 7% (33) 4% (17) 3% (12) 4% (19) 8% (35) 464Trump Job Somewhat Disapprove 46% (142) 24% (73) 7% (22) 9% (28) 2% (6) 4% (11) 8% (25) 306Trump Job Strongly Disapprove 51% (440) 23% (199) 9% (75) 3% (26) 3% (22) 3% (29) 8% (64) 857Favorable of Trump 49% (448) 24% (215) 8% (75) 4% (35) 3% (27) 3% (28) 9% (82) 909Unfavorable of Trump 50% (584) 24% (282) 8% (91) 5% (55) 3% (33) 3% (41) 7% (78) 1163Very Favorable of Trump 49% (243) 22% (107) 9% (45) 4% (22) 4% (18) 2% (12) 10% (51) 497Somewhat Favorable of Trump 50% (205) 26% (108) 7% (30) 3% (14) 2% (9) 4% (16) 7% (31) 412Somewhat Unfavorable of Trump 44% (99) 27% (61) 8% (17) 10% (23) 1% (3) 3% (6) 7% (15) 224Very Unfavorable of Trump 52% (485) 24% (221) 8% (74) 3% (32) 3% (29) 4% (35) 7% (63) 939



313

Table HRdem1_1









Adults 49%(1087) 24% (520) 8% (170) 4% (99) 3% (73) 3% (71) 8% (181) 2201#1 Issue: Economy 49% (272) 27% (147) 7% (41) 5% (28) 2% (10) 3% (16) 8% (42) 554#1 Issue: Security 47% (206) 22% (99) 9% (40) 5% (24) 3% (13) 5% (22) 9% (40) 444#1 Issue: Health Care 53% (187) 24% (86) 7% (24) 3% (12) 3% (10) 4% (13) 6% (23) 354#1 Issue: Medicare / Social Security 51% (153) 19% (55) 6% (18) 2% (6) 5% (14) 3% (10) 14% (42) 298#1 Issue: Women’s Issues 52% (127) 27% (67) 6% (14) 5% (12) 3% (8) 2% (5) 5% (13) 247#1 Issue: Education 44% (50) 18% (20) 17% (19) 3% (3) 4% (4) 4% (4) 10% (12) 113#1 Issue: Energy 44% (41) 26% (24) 6% (6) 10% (9) 10% (10) 1% (1) 4% (4) 94#1 Issue: Other 53% (52) 21% (21) 9% (8) 5% (5) 4% (4) 1% (1) 7% (7) 982018 House Vote: Democrat 53% (396) 21% (158) 8% (62) 4% (29) 2% (16) 4% (31) 7% (51) 7422018 House Vote: Republican 48% (329) 26% (181) 8% (53) 3% (24) 3% (20) 2% (17) 9% (63) 6882018 House Vote: Someone else 47% (51) 22% (23) 8% (8) 5% (5) 8% (9) 3% (3) 7% (8) 1082018 House Vote: Didnt Vote 47% (309) 24% (158) 7% (45) 6% (41) 4% (28) 3% (19) 9% (58) 6572016 Vote: Hillary Clinton 53% (344) 22% (143) 8% (51) 3% (21) 2% (13) 4% (26) 8% (49) 6472016 Vote: Donald Trump 49% (337) 24% (167) 9% (60) 4% (27) 3% (23) 3% (19) 9% (59) 6922016 Vote: Someone else 43% (79) 24% (44) 9% (16) 6% (12) 3% (5) 6% (12) 9% (18) 1842016 Vote: Didnt Vote 49% (327) 24% (164) 6% (43) 5% (37) 5% (32) 2% (14) 8% (56) 673Voted in 2014: Yes 50% (664) 24% (316) 8% (109) 4% (48) 3% (40) 3% (45) 8% (108) 1328Voted in 2014: No 49% (424) 23% (204) 7% (60) 6% (51) 4% (33) 3% (27) 8% (73) 8732012 Vote: Barack Obama 53% (414) 22% (170) 8% (60) 4% (34) 3% (21) 4% (28) 7% (55) 7822012 Vote: Mitt Romney 48% (254) 25% (131) 9% (46) 3% (17) 3% (15) 3% (17) 9% (49) 5282012 Vote: Other 40% (38) 31% (30) 6% (6) 4% (4) 4% (4) 4% (4) 10% (9) 952012 Vote: Didn’t Vote 48% (380) 24% (189) 7% (57) 5% (44) 4% (33) 3% (22) 8% (67) 7914-Region: Northeast 50% (197) 24% (96) 8% (32) 4% (15) 4% (15) 2% (8) 8% (30) 3944-Region: Midwest 49% (225) 25% (116) 7% (32) 4% (20) 4% (17) 3% (14) 8% (39) 4624-Region: South 51% (422) 23% (187) 7% (61) 5% (41) 2% (18) 3% (27) 8% (69) 8254-Region: West 47% (244) 23% (121) 9% (44) 4% (22) 4% (22) 4% (23) 8% (44) 520


314










Adults 49%(1087) 24% (520) 8% (170) 4% (99) 3% (73) 3% (71) 8% (181) 2201Watch TV: Every day 100%(1087) — (0) — (0) — (0) — (0) — (0) — (0) 1087Watch TV: Several times per week — (0) 100% (520) — (0) — (0) — (0) — (0) — (0) 520Watch TV: About once per week — (0) — (0) 100% (170) — (0) — (0) — (0) — (0) 170Watch TV: Several times per month — (0) — (0) — (0) 100% (99) — (0) — (0) — (0) 99Watch TV: About once per month — (0) — (0) — (0) — (0) 100% (73) — (0) — (0) 73Watch TV: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (71) — (0) 71Watch TV: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (181) 181Watch Movies: Every day 76% (341) 14% (62) 5% (23) 1% (6) 1% (4) 1% (4) 2% (9) 450Watch Movies: Several times per week 49% (284) 38% (219) 6% (35) 2% (9) 2% (12) 2% (10) 2% (10) 580Watch Movies: About once per week 47% (165) 29% (100) 15% (53) 4% (15) 2% (7) 2% (8) — (0) 347Watch Movies: Several times per month 43% (116) 24% (63) 8% (21) 15% (41) 6% (16) 2% (4) 3% (7) 268Watch Movies: About once per month 39% (71) 21% (39) 11% (20) 4% (8) 7% (13) 6% (11) 11% (20) 182Watch Movies: Less often than once per month 43% (82) 13% (25) 5% (9) 7% (14) 8% (14) 16% (29) 8% (15) 188Watch Movies: Never 15% (29) 6% (11) 5% (10) 3% (6) 3% (5) 3% (5) 65% (121) 186Watch Sporting Events: Every day 81% (151) 11% (21) 6% (11) 1% (1) 1% (1) 1% (1) — (0) 187Watch Sporting Events: Several times per week 58% (207) 31% (109) 6% (21) 2% (7) 2% (9) 1% (2) — (1) 356Watch Sporting Events: About once per week 57% (133) 25% (57) 9% (21) 3% (7) 2% (4) 3% (6) 2% (4) 233Watch Sporting Events: Several times per month 53% (103) 29% (56) 5% (10) 8% (16) 3% (6) 1% (1) 2% (4) 195Watch Sporting Events: About once per month 52% (94) 26% (48) 10% (19) 3% (5) 5% (10) 1% (2) 2% (4) 181Watch Sporting Events: Less often than once per month 45% (144) 27% (86) 8% (26) 8% (25) 3% (11) 7% (21) 3% (9) 322Watch Sporting Events: Never 35% (257) 20% (143) 9% (62) 5% (37) 4% (33) 5% (38) 22% (159) 728Cable TV: Currently subscribe 52% (506) 23% (223) 6% (58) 4% (42) 3% (27) 4% (34) 8% (79) 969Cable TV: Subscribed in past 50% (391) 24% (191) 9% (68) 5% (38) 4% (33) 3% (23) 6% (44) 788Cable TV: Never subscribed 43% (191) 24% (106) 10% (44) 4% (19) 3% (12) 3% (14) 13% (57) 443Satellite TV: Currently subscribe 50% (251) 22% (109) 8% (41) 3% (17) 4% (18) 3% (14) 9% (47) 497Satellite TV: Subscribed in past 52% (314) 25% (149) 6% (37) 5% (32) 4% (25) 3% (19) 5% (29) 604Satellite TV: Never subscribed 48% (523) 24% (262) 8% (92) 5% (51) 3% (30) 3% (38) 10% (105) 1099



315

Table HRdem1_1









Adults 49%(1087) 24% (520) 8% (170) 4% (99) 3% (73) 3% (71) 8% (181) 2201Streaming Services: Currently subscribe 52% (675) 27% (353) 8% (106) 4% (52) 2% (29) 2% (31) 3% (41) 1289Streaming Services: Subscribed in past 44% (103) 16% (38) 8% (19) 11% (27) 4% (10) 7% (17) 9% (20) 235Streaming Services: Never subscribed 46% (309) 19% (129) 7% (44) 3% (20) 5% (33) 3% (23) 18% (119) 677Film: An avid fan 55% (413) 25% (188) 7% (56) 3% (26) 3% (21) 2% (18) 4% (33) 754Film: A casual fan 48% (582) 24% (287) 8% (94) 4% (54) 4% (43) 4% (47) 9% (104) 1212Film: Not a fan 39% (92) 19% (45) 8% (20) 8% (19) 4% (9) 3% (6) 19% (44) 235Television: An avid fan 66% (701) 20% (215) 4% (44) 2% (24) 2% (18) 1% (15) 5% (49) 1065Television: A casual fan 37% (371) 28% (282) 10% (103) 6% (61) 5% (47) 3% (35) 10% (96) 994Television: Not a fan 11% (16) 16% (23) 16% (23) 9% (13) 6% (9) 16% (22) 26% (36) 142Music: An avid fan 54% (614) 24% (271) 7% (76) 4% (41) 3% (31) 3% (35) 5% (60) 1129Music: A casual fan 45% (430) 24% (228) 8% (80) 6% (52) 4% (36) 3% (31) 10% (94) 951Music: Not a fan 36% (43) 17% (21) 11% (14) 4% (5) 5% (6) 4% (5) 23% (28) 121Fashion: An avid fan 53% (156) 23% (69) 8% (24) 4% (13) 3% (9) 2% (6) 6% (19) 296Fashion: A casual fan 50% (467) 25% (229) 9% (80) 4% (35) 3% (30) 3% (30) 7% (62) 932Fashion: Not a fan 48% (465) 23% (222) 7% (67) 5% (50) 3% (33) 4% (35) 10% (101) 972HBO: Currently subscribe 58% (253) 23% (101) 8% (34) 3% (11) 4% (17) 2% (9) 3% (14) 439HBO: Share a password 58% (23) 24% (9) 7% (3) 8% (3) 4% (1) — (0) — (0) 39HBO: Subscribed in past 51% (364) 23% (160) 8% (54) 5% (35) 3% (21) 4% (29) 6% (42) 706HBO: Heard of, never subscribed 46% (430) 24% (228) 7% (66) 5% (46) 3% (26) 3% (31) 11% (104) 931HBO: Never heard of 21% (18) 24% (21) 15% (13) 4% (3) 8% (7) 2% (2) 25% (21) 85HBO Now: Currently subscribe 58% (106) 25% (45) 8% (14) 2% (4) 3% (6) 2% (4) 1% (1) 181HBO Now: Share a password 59% (27) 25% (11) 14% (6) 2% (1) — (0) — (0) — (0) 45HBO Now: Subscribed in past 55% (136) 24% (60) 6% (16) 6% (14) 4% (11) 1% (4) 3% (8) 249HBO Now: Heard of, never subscribed 49% (616) 25% (309) 7% (91) 5% (59) 3% (39) 3% (41) 8% (96) 1252HBO Now: Never heard of 43% (203) 20% (95) 9% (42) 4% (21) 4% (17) 5% (22) 16% (75) 475


316










Adults 49%(1087) 24% (520) 8% (170) 4% (99) 3% (73) 3% (71) 8% (181) 2201HBO Go: Currently subscribe 58% (98) 27% (46) 5% (8) 2% (4) 4% (7) 3% (5) 1% (1) 169HBO Go: Share a password 50% (26) 33% (17) 16% (8) — (0) — (0) 1% (0) — (0) 52HBO Go: Subscribed in past 55% (122) 26% (59) 9% (19) 5% (10) 4% (8) 1% (2) 1% (3) 224HBO Go: Heard of, never subscribed 51% (625) 24% (291) 7% (87) 5% (56) 3% (35) 3% (38) 8% (94) 1225HBO Go: Never heard of 41% (217) 20% (107) 9% (47) 5% (29) 4% (23) 5% (26) 16% (83) 531GoT Fan 54% (266) 26% (131) 7% (33) 5% (23) 3% (13) 2% (9) 4% (21) 495Not GoT Fan 49% (749) 23% (352) 7% (113) 4% (63) 3% (45) 4% (56) 9% (143) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



317

Table HRdem1_2

Table HRdem1_2: How often do you watch or stream the following?Movies

Demographic

WatchMovies:Every day

WatchMovies:Severaltimes perweek

WatchMovies:

About onceper week

WatchMovies:Severaltimes permonth

WatchMovies:

About onceper month

WatchMovies: Lessoften thanonce permonth

WatchMovies:Never Total N

Adults 20% (450) 26% (580) 16% (347) 12% (268) 8% (182) 9% (188) 8% (186) 2201Gender: Male 21% (222) 30% (319) 16% (165) 10% (111) 7% (80) 7% (76) 8% (90) 1062Gender: Female 20% (228) 23% (261) 16% (182) 14% (157) 9% (102) 10% (112) 8% (97) 1139Age: 18-29 33% (155) 26% (124) 14% (68) 11% (54) 9% (42) 3% (15) 3% (14) 472Age: 30-44 25% (135) 29% (158) 16% (88) 12% (65) 6% (34) 7% (39) 4% (22) 541Age: 45-54 17% (62) 29% (106) 17% (64) 13% (48) 8% (31) 9% (32) 7% (24) 368Age: 55-64 14% (55) 27% (105) 15% (56) 12% (47) 9% (34) 10% (39) 12% (48) 384Age: 65+ 10% (43) 20% (87) 16% (71) 12% (54) 9% (41) 14% (63) 18% (77) 436Generation Z: 18-22 33% (76) 28% (65) 12% (27) 12% (27) 10% (23) 2% (3) 3% (7) 228Millennial: Age 23-38 30% (176) 27% (159) 17% (98) 11% (67) 7% (42) 6% (33) 3% (19) 595Generation X: Age 39-54 18% (100) 29% (164) 17% (95) 13% (72) 7% (41) 9% (50) 6% (35) 558Boomers: Age 55-73 12% (90) 24% (180) 16% (117) 12% (91) 10% (71) 11% (82) 15% (110) 740PID: Dem (no lean) 24% (175) 26% (190) 15% (109) 12% (83) 8% (60) 7% (53) 7% (54) 724PID: Ind (no lean) 21% (169) 25% (200) 16% (127) 12% (99) 8% (65) 10% (78) 9% (72) 810PID: Rep (no lean) 16% (106) 29% (190) 17% (112) 13% (85) 8% (56) 8% (56) 9% (61) 667PID/Gender: DemMen 24% (76) 33% (104) 14% (45) 9% (30) 6% (17) 6% (18) 7% (22) 312PID/Gender: DemWomen 24% (98) 21% (86) 16% (64) 13% (54) 10% (43) 9% (35) 8% (32) 411PID/Gender: Ind Men 19% (82) 27% (115) 16% (69) 11% (45) 8% (36) 9% (36) 9% (39) 422PID/Gender: Ind Women 22% (86) 22% (85) 15% (58) 14% (54) 8% (29) 11% (42) 9% (33) 388PID/Gender: Rep Men 19% (63) 31% (100) 16% (51) 11% (36) 8% (26) 7% (22) 9% (29) 328PID/Gender: Rep Women 13% (43) 27% (90) 18% (60) 14% (49) 9% (30) 10% (35) 9% (32) 339Ideo: Liberal (1-3) 24% (153) 25% (162) 16% (102) 12% (80) 9% (59) 8% (51) 6% (37) 644Ideo: Moderate (4) 18% (95) 28% (143) 16% (84) 13% (67) 8% (39) 8% (42) 9% (44) 513Ideo: Conservative (5-7) 17% (131) 28% (216) 17% (132) 11% (88) 9% (68) 9% (72) 9% (68) 775


318



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 20% (450) 26% (580) 16% (347) 12% (268) 8% (182) 9% (188) 8% (186) 2201Educ: < College 23% (352) 26% (390) 15% (221) 11% (171) 8% (120) 8% (117) 9% (141) 1513Educ: Bachelors degree 14% (61) 27% (122) 19% (86) 14% (61) 10% (44) 9% (42) 6% (28) 444Educ: Post-grad 15% (36) 28% (68) 16% (40) 15% (36) 7% (18) 12% (29) 7% (17) 244Income: Under 50k 26% (316) 26% (319) 13% (164) 11% (136) 8% (94) 7% (87) 10% (120) 1235Income: 50k-100k 13% (89) 29% (190) 19% (125) 12% (79) 9% (57) 11% (71) 7% (49) 659Income: 100k+ 15% (45) 23% (71) 19% (59) 17% (53) 10% (31) 10% (30) 6% (18) 307Ethnicity: White 16% (277) 27% (469) 17% (297) 12% (210) 9% (152) 9% (158) 9% (160) 1723Ethnicity: Hispanic 34% (118) 26% (89) 15% (51) 8% (29) 8% (26) 6% (19) 5% (16) 350Ethnicity: Afr. Am. 37% (101) 23% (64) 10% (26) 12% (34) 6% (17) 6% (15) 6% (16) 274Ethnicity: Other 35% (72) 23% (46) 12% (24) 11% (23) 6% (13) 8% (15) 5% (10) 204Relig: Protestant 15% (76) 27% (134) 17% (84) 11% (55) 10% (52) 11% (57) 9% (48) 505Relig: Roman Catholic 17% (83) 23% (111) 19% (90) 14% (65) 8% (39) 9% (45) 10% (48) 481Relig: Ath./Agn./None 24% (142) 25% (149) 16% (98) 13% (77) 9% (53) 7% (43) 7% (40) 602Relig: Something Else 24% (75) 31% (98) 15% (46) 12% (38) 5% (15) 6% (17) 7% (22) 312Relig: Jewish 13% (5) 30% (11) 17% (6) 14% (5) 7% (3) 15% (5) 5% (2) 37Relig: Evangelical 22% (141) 29% (186) 13% (87) 9% (62) 7% (47) 10% (62) 10% (63) 648Relig: Non-Evang. Catholics 14% (91) 23% (147) 18% (116) 14% (91) 10% (67) 10% (66) 10% (61) 639Relig: All Christian 18% (232) 26% (333) 16% (203) 12% (153) 9% (114) 10% (128) 10% (124) 1287Relig: All Non-Christian 24% (218) 27% (247) 16% (144) 13% (115) 7% (68) 7% (60) 7% (62) 914Community: Urban 27% (155) 26% (147) 13% (74) 9% (52) 10% (57) 9% (53) 5% (28) 565Community: Suburban 17% (173) 28% (280) 17% (174) 13% (132) 9% (86) 9% (92) 7% (75) 1012Community: Rural 19% (121) 25% (153) 16% (99) 13% (84) 6% (38) 7% (44) 13% (84) 624



319

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 20% (450) 26% (580) 16% (347) 12% (268) 8% (182) 9% (188) 8% (186) 2201Employ: Private Sector 17% (115) 30% (204) 19% (126) 12% (83) 8% (54) 8% (55) 5% (37) 674Employ: Government 20% (27) 27% (38) 18% (25) 9% (13) 17% (23) 7% (10) 2% (2) 138Employ: Self-Employed 35% (77) 25% (53) 14% (30) 8% (18) 5% (11) 6% (13) 7% (15) 217Employ: Homemaker 15% (25) 23% (38) 22% (37) 16% (28) 10% (17) 6% (11) 8% (13) 169Employ: Student 24% (23) 27% (25) 17% (16) 16% (15) 12% (11) 2% (2) 1% (1) 93Employ: Retired 15% (72) 22% (107) 13% (61) 12% (59) 8% (39) 13% (61) 16% (78) 476Employ: Unemployed 29% (69) 28% (67) 12% (28) 12% (28) 6% (14) 5% (12) 8% (19) 236Employ: Other 21% (42) 24% (48) 13% (25) 13% (25) 6% (12) 12% (24) 11% (21) 197Military HH: Yes 16% (58) 28% (100) 14% (49) 14% (50) 7% (27) 9% (33) 12% (44) 361Military HH: No 21% (392) 26% (480) 16% (298) 12% (218) 8% (155) 8% (155) 8% (143) 1840RD/WT: Right Direction 17% (139) 30% (246) 15% (124) 11% (89) 8% (67) 9% (74) 9% (74) 812RD/WT: Wrong Track 22% (311) 24% (334) 16% (224) 13% (178) 8% (115) 8% (114) 8% (113) 1389Trump Job Approve 18% (161) 30% (275) 16% (148) 11% (101) 7% (63) 9% (82) 9% (87) 917Trump Job Disapprove 21% (246) 24% (284) 17% (192) 13% (148) 9% (106) 9% (101) 7% (84) 1162Trump Job Strongly Approve 16% (74) 29% (133) 17% (78) 10% (45) 9% (39) 9% (40) 10% (45) 453Trump Job Somewhat Approve 19% (87) 31% (142) 15% (70) 12% (56) 5% (25) 9% (42) 9% (42) 464Trump Job Somewhat Disapprove 19% (59) 26% (78) 18% (56) 15% (46) 6% (18) 9% (27) 7% (21) 306Trump Job Strongly Disapprove 22% (187) 24% (206) 16% (136) 12% (103) 10% (88) 9% (74) 7% (63) 857Favorable of Trump 18% (163) 29% (262) 17% (154) 11% (99) 7% (67) 9% (79) 9% (85) 909Unfavorable of Trump 22% (250) 25% (289) 16% (185) 13% (154) 9% (107) 9% (99) 7% (79) 1163Very Favorable of Trump 20% (101) 28% (140) 16% (80) 9% (44) 9% (42) 9% (45) 9% (46) 497Somewhat Favorable of Trump 15% (62) 30% (123) 18% (74) 13% (55) 6% (25) 8% (34) 10% (40) 412Somewhat Unfavorable of Trump 19% (42) 26% (58) 17% (39) 15% (34) 5% (12) 11% (24) 7% (15) 224Very Unfavorable of Trump 22% (208) 25% (231) 16% (146) 13% (120) 10% (95) 8% (76) 7% (63) 939


320



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 20% (450) 26% (580) 16% (347) 12% (268) 8% (182) 9% (188) 8% (186) 2201#1 Issue: Economy 23% (129) 30% (166) 14% (77) 12% (64) 8% (42) 6% (35) 7% (41) 554#1 Issue: Security 15% (67) 28% (125) 17% (77) 11% (50) 7% (31) 9% (42) 12% (52) 444#1 Issue: Health Care 23% (82) 29% (103) 14% (50) 10% (37) 10% (34) 8% (27) 6% (21) 354#1 Issue: Medicare / Social Security 15% (44) 22% (66) 15% (43) 12% (35) 8% (24) 14% (41) 15% (44) 298#1 Issue: Women’s Issues 26% (63) 21% (52) 16% (40) 14% (34) 11% (27) 7% (17) 5% (14) 247#1 Issue: Education 22% (25) 17% (19) 27% (30) 12% (13) 12% (13) 7% (8) 4% (4) 113#1 Issue: Energy 20% (18) 29% (27) 18% (17) 22% (21) 4% (4) 5% (5) 2% (2) 94#1 Issue: Other 22% (21) 23% (23) 12% (12) 14% (14) 7% (7) 13% (13) 8% (8) 982018 House Vote: Democrat 20% (152) 25% (186) 18% (130) 13% (95) 9% (68) 8% (61) 7% (50) 7422018 House Vote: Republican 15% (105) 27% (185) 18% (123) 12% (82) 8% (57) 10% (69) 10% (66) 6882018 House Vote: Someone else 28% (31) 21% (23) 11% (12) 13% (14) 7% (8) 11% (12) 8% (9) 1082018 House Vote: Didnt Vote 24% (160) 28% (184) 13% (83) 12% (76) 7% (48) 7% (44) 9% (62) 6572016 Vote: Hillary Clinton 19% (120) 26% (166) 17% (110) 12% (80) 10% (64) 10% (65) 6% (42) 6472016 Vote: Donald Trump 15% (101) 29% (203) 18% (121) 11% (74) 8% (58) 10% (68) 10% (67) 6922016 Vote: Someone else 22% (40) 22% (41) 15% (27) 15% (28) 9% (16) 8% (14) 10% (18) 1842016 Vote: Didnt Vote 28% (189) 25% (170) 13% (88) 12% (83) 7% (44) 6% (40) 9% (59) 673Voted in 2014: Yes 18% (238) 26% (345) 16% (218) 13% (168) 8% (113) 10% (130) 9% (117) 1328Voted in 2014: No 24% (212) 27% (235) 15% (130) 11% (100) 8% (69) 7% (58) 8% (69) 8732012 Vote: Barack Obama 20% (159) 26% (207) 16% (126) 13% (99) 9% (70) 9% (69) 7% (52) 7822012 Vote: Mitt Romney 13% (70) 28% (150) 18% (94) 11% (60) 8% (43) 11% (57) 10% (55) 5282012 Vote: Other 10% (9) 25% (23) 18% (17) 10% (9) 9% (8) 16% (15) 13% (12) 952012 Vote: Didn’t Vote 27% (211) 25% (200) 14% (110) 12% (98) 8% (59) 6% (47) 8% (67) 7914-Region: Northeast 16% (63) 28% (110) 18% (73) 12% (46) 9% (34) 10% (38) 8% (30) 3944-Region: Midwest 20% (91) 24% (110) 16% (74) 14% (66) 8% (36) 10% (45) 9% (39) 4624-Region: South 23% (189) 26% (218) 15% (120) 12% (96) 9% (74) 7% (57) 9% (71) 8254-Region: West 21% (107) 27% (141) 16% (81) 12% (60) 7% (38) 9% (48) 9% (46) 520



321

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 20% (450) 26% (580) 16% (347) 12% (268) 8% (182) 9% (188) 8% (186) 2201Watch TV: Every day 31% (341) 26% (284) 15% (165) 11% (116) 7% (71) 8% (82) 3% (29) 1087Watch TV: Several times per week 12% (62) 42% (219) 19% (100) 12% (63) 7% (39) 5% (25) 2% (11) 520Watch TV: About once per week 13% (23) 21% (35) 31% (53) 12% (21) 12% (20) 5% (9) 6% (10) 170Watch TV: Several times per month 6% (6) 9% (9) 15% (15) 42% (41) 8% (8) 14% (14) 6% (6) 99Watch TV: About once per month 6% (4) 17% (12) 10% (7) 22% (16) 18% (13) 20% (14) 7% (5) 73Watch TV: Less often than once per month 5% (4) 14% (10) 11% (8) 6% (4) 15% (11) 41% (29) 7% (5) 71Watch TV: Never 5% (9) 6% (10) — (0) 4% (7) 11% (20) 8% (15) 67% (121) 181Watch Movies: Every day 100% (450) — (0) — (0) — (0) — (0) — (0) — (0) 450Watch Movies: Several times per week — (0) 100% (580) — (0) — (0) — (0) — (0) — (0) 580Watch Movies: About once per week — (0) — (0) 100% (347) — (0) — (0) — (0) — (0) 347Watch Movies: Several times per month — (0) — (0) — (0) 100% (268) — (0) — (0) — (0) 268Watch Movies: About once per month — (0) — (0) — (0) — (0) 100% (182) — (0) — (0) 182Watch Movies: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (188) — (0) 188Watch Movies: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (186) 186Watch Sporting Events: Every day 52% (98) 20% (37) 13% (25) 6% (11) 5% (9) 3% (6) 1% (2) 187Watch Sporting Events: Several times per week 17% (61) 38% (136) 21% (75) 9% (32) 6% (22) 6% (20) 3% (9) 356Watch Sporting Events: About once per week 17% (40) 34% (80) 21% (49) 13% (30) 6% (13) 7% (17) 1% (3) 233Watch Sporting Events: Several times per month 21% (40) 26% (51) 18% (36) 19% (37) 8% (16) 6% (12) 2% (3) 195Watch Sporting Events: About once per month 22% (40) 24% (44) 14% (26) 16% (29) 13% (24) 8% (14) 2% (3) 181Watch Sporting Events: Less often than once per month 17% (55) 25% (80) 15% (48) 15% (47) 11% (37) 16% (51) 1% (4) 322Watch Sporting Events: Never 16% (115) 21% (152) 12% (88) 11% (81) 8% (60) 9% (68) 22% (163) 728Cable TV: Currently subscribe 20% (196) 25% (244) 17% (161) 13% (124) 8% (73) 9% (90) 8% (82) 969Cable TV: Subscribed in past 20% (157) 30% (238) 15% (121) 12% (91) 11% (85) 7% (56) 5% (40) 788Cable TV: Never subscribed 22% (96) 22% (98) 15% (65) 12% (53) 5% (24) 10% (42) 15% (65) 443Satellite TV: Currently subscribe 22% (110) 26% (127) 13% (63) 10% (51) 9% (43) 10% (50) 11% (53) 497Satellite TV: Subscribed in past 21% (124) 29% (178) 18% (111) 12% (70) 8% (48) 7% (44) 5% (28) 604Satellite TV: Never subscribed 20% (216) 25% (275) 16% (173) 13% (146) 8% (91) 9% (94) 10% (105) 1099


322



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 20% (450) 26% (580) 16% (347) 12% (268) 8% (182) 9% (188) 8% (186) 2201Streaming Services: Currently subscribe 24% (309) 31% (399) 18% (226) 12% (157) 8% (100) 6% (71) 2% (27) 1289Streaming Services: Subscribed in past 18% (43) 21% (49) 15% (35) 14% (32) 12% (29) 14% (34) 6% (13) 235Streaming Services: Never subscribed 14% (98) 20% (133) 13% (87) 12% (79) 8% (53) 12% (83) 22% (146) 677Film: An avid fan 34% (254) 34% (254) 13% (98) 10% (74) 4% (27) 3% (23) 3% (24) 754Film: A casual fan 14% (168) 25% (299) 18% (215) 14% (174) 11% (129) 10% (125) 8% (102) 1212Film: Not a fan 12% (28) 11% (27) 15% (34) 8% (19) 11% (26) 17% (41) 26% (60) 235Television: An avid fan 25% (271) 30% (324) 15% (156) 12% (128) 6% (60) 6% (61) 6% (63) 1065Television: A casual fan 16% (163) 23% (227) 17% (168) 13% (125) 11% (113) 11% (105) 9% (94) 994Television: Not a fan 11% (15) 21% (29) 16% (23) 10% (14) 6% (9) 15% (22) 21% (29) 142Music: An avid fan 28% (315) 29% (330) 15% (172) 11% (125) 6% (70) 5% (55) 5% (62) 1129Music: A casual fan 13% (123) 24% (228) 17% (160) 14% (130) 11% (100) 12% (117) 10% (93) 951Music: Not a fan 10% (12) 18% (21) 13% (15) 11% (13) 9% (11) 13% (16) 26% (32) 121Fashion: An avid fan 38% (114) 27% (79) 12% (34) 9% (27) 4% (12) 4% (11) 7% (19) 296Fashion: A casual fan 21% (194) 25% (235) 18% (166) 13% (123) 9% (79) 7% (68) 7% (66) 932Fashion: Not a fan 15% (142) 27% (265) 15% (147) 12% (117) 9% (91) 11% (109) 10% (100) 972HBO: Currently subscribe 28% (123) 30% (133) 15% (68) 13% (56) 5% (21) 6% (28) 2% (11) 439HBO: Share a password 37% (15) 28% (11) 12% (5) 18% (7) 2% (1) — (0) 3% (1) 39HBO: Subscribed in past 20% (144) 31% (217) 15% (109) 12% (84) 8% (57) 9% (62) 5% (34) 706HBO: Heard of, never subscribed 16% (153) 22% (206) 17% (158) 12% (113) 11% (100) 10% (91) 12% (110) 931HBO: Never heard of 18% (15) 15% (12) 11% (9) 8% (7) 3% (3) 9% (8) 36% (31) 85HBO Now: Currently subscribe 42% (76) 28% (51) 14% (25) 10% (17) 4% (7) 2% (4) — (1) 181HBO Now: Share a password 29% (13) 42% (19) 14% (6) 8% (4) 3% (2) 1% (1) 2% (1) 45HBO Now: Subscribed in past 29% (72) 28% (70) 16% (41) 12% (29) 7% (18) 6% (15) 2% (4) 249HBO Now: Heard of, never subscribed 18% (229) 27% (343) 16% (206) 13% (164) 8% (102) 9% (114) 7% (93) 1252HBO Now: Never heard of 13% (59) 20% (97) 15% (69) 11% (54) 11% (54) 11% (54) 18% (87) 475



323

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 20% (450) 26% (580) 16% (347) 12% (268) 8% (182) 9% (188) 8% (186) 2201HBO Go: Currently subscribe 35% (60) 28% (48) 15% (25) 10% (17) 7% (12) 4% (7) 1% (1) 169HBO Go: Share a password 23% (12) 32% (17) 23% (12) 10% (5) 6% (3) 4% (2) 2% (1) 52HBO Go: Subscribed in past 29% (66) 28% (62) 19% (43) 10% (22) 7% (16) 4% (10) 2% (5) 224HBO Go: Heard of, never subscribed 19% (237) 28% (345) 16% (192) 13% (161) 8% (98) 9% (110) 7% (82) 1225HBO Go: Never heard of 14% (75) 20% (109) 14% (75) 12% (62) 10% (53) 11% (59) 18% (97) 531GoT Fan 26% (127) 33% (163) 16% (79) 12% (57) 7% (35) 4% (22) 2% (11) 495Not GoT Fan 18% (279) 24% (368) 16% (245) 13% (194) 9% (134) 10% (151) 10% (151) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


324


Table HRdem1_3: How often do you watch or stream the following?Sporting events

Demographic

WatchSportingEvents:Every day

WatchSportingEvents:Severaltimes perweek

WatchSportingEvents:

About onceper week

WatchSportingEvents:Severaltimes permonth


About onceper month

WatchSporting

Events: Lessoften thanonce permonth

WatchSportingEvents:Never Total N

Adults 8% (187) 16% (356) 11% (233) 9% (195) 8% (181) 15% (322) 33% (728) 2201Gender: Male 13% (139) 22% (235) 12% (122) 8% (85) 8% (82) 13% (143) 24% (256) 1062Gender: Female 4% (48) 11% (121) 10% (110) 10% (109) 9% (99) 16% (179) 41% (472) 1139Age: 18-29 10% (46) 13% (63) 8% (38) 10% (46) 9% (41) 17% (78) 34% (159) 472Age: 30-44 8% (41) 19% (101) 10% (55) 9% (47) 7% (39) 16% (85) 32% (174) 541Age: 45-54 10% (37) 16% (58) 13% (48) 10% (38) 10% (36) 12% (45) 28% (104) 368Age: 55-64 8% (30) 15% (59) 11% (43) 9% (33) 9% (36) 14% (53) 34% (129) 384Age: 65+ 8% (33) 17% (75) 11% (49) 7% (30) 6% (28) 14% (61) 37% (161) 436Generation Z: 18-22 9% (21) 14% (32) 7% (17) 10% (23) 7% (16) 18% (41) 34% (78) 228Millennial: Age 23-38 9% (56) 17% (99) 8% (49) 9% (56) 9% (52) 15% (91) 32% (192) 595Generation X: Age 39-54 9% (48) 16% (90) 13% (75) 9% (52) 9% (48) 14% (77) 30% (168) 558Boomers: Age 55-73 8% (56) 16% (122) 12% (88) 8% (56) 7% (55) 14% (100) 35% (263) 740PID: Dem (no lean) 7% (53) 17% (123) 9% (67) 9% (68) 6% (46) 17% (123) 34% (243) 724PID: Ind (no lean) 8% (68) 15% (124) 10% (78) 8% (64) 9% (69) 14% (117) 36% (290) 810PID: Rep (no lean) 10% (65) 16% (109) 13% (87) 9% (63) 10% (65) 12% (82) 29% (194) 667PID/Gender: DemMen 12% (38) 23% (71) 11% (34) 10% (30) 5% (15) 15% (47) 25% (77) 312PID/Gender: DemWomen 4% (15) 13% (52) 8% (33) 9% (38) 8% (31) 19% (76) 40% (166) 411PID/Gender: Ind Men 12% (51) 22% (93) 10% (43) 7% (30) 9% (37) 13% (56) 27% (112) 422PID/Gender: Ind Women 4% (17) 8% (32) 9% (35) 9% (34) 8% (32) 16% (61) 46% (178) 388PID/Gender: Rep Men 15% (49) 22% (72) 14% (45) 8% (25) 9% (29) 12% (41) 20% (67) 328PID/Gender: Rep Women 5% (16) 11% (38) 12% (42) 11% (38) 11% (37) 12% (42) 38% (128) 339Ideo: Liberal (1-3) 8% (53) 16% (101) 8% (54) 9% (55) 7% (44) 17% (112) 35% (225) 644Ideo: Moderate (4) 7% (38) 16% (80) 13% (65) 11% (59) 8% (40) 15% (77) 30% (153) 513Ideo: Conservative (5-7) 9% (74) 18% (143) 13% (98) 8% (64) 9% (71) 14% (107) 28% (219) 775



325

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 8% (187) 16% (356) 11% (233) 9% (195) 8% (181) 15% (322) 33% (728) 2201Educ: < College 9% (129) 14% (204) 9% (140) 9% (134) 8% (126) 15% (223) 37% (556) 1513Educ: Bachelors degree 8% (37) 21% (93) 13% (58) 9% (41) 7% (33) 16% (73) 24% (109) 444Educ: Post-grad 8% (21) 24% (58) 14% (34) 8% (20) 9% (22) 11% (26) 26% (63) 244Income: Under 50k 7% (88) 13% (164) 9% (106) 8% (104) 9% (107) 15% (185) 39% (481) 1235Income: 50k-100k 9% (56) 21% (135) 12% (76) 10% (69) 8% (52) 15% (99) 26% (172) 659Income: 100k+ 14% (43) 19% (57) 17% (51) 7% (22) 7% (22) 13% (39) 24% (74) 307Ethnicity: White 7% (119) 16% (281) 11% (188) 9% (149) 8% (144) 15% (257) 34% (585) 1723Ethnicity: Hispanic 7% (24) 15% (53) 9% (30) 11% (40) 9% (32) 17% (59) 32% (110) 350Ethnicity: Afr. Am. 15% (41) 16% (43) 12% (32) 10% (26) 9% (24) 13% (37) 26% (71) 274Ethnicity: Other 13% (27) 16% (32) 6% (12) 9% (19) 7% (14) 14% (28) 35% (72) 204Relig: Protestant 8% (42) 20% (99) 12% (61) 9% (44) 8% (40) 16% (82) 27% (137) 505Relig: Roman Catholic 9% (42) 18% (88) 10% (49) 10% (47) 8% (38) 15% (70) 30% (147) 481Relig: Ath./Agn./None 9% (56) 14% (82) 8% (50) 9% (53) 9% (56) 15% (93) 35% (212) 602Relig: Something Else 9% (27) 15% (47) 10% (32) 9% (27) 7% (22) 13% (41) 37% (115) 312Relig: Jewish 12% (5) 19% (7) 26% (10) 8% (3) 8% (3) 14% (5) 14% (5) 37Relig: Evangelical 7% (48) 17% (110) 13% (84) 8% (51) 8% (49) 14% (88) 34% (217) 648Relig: Non-Evang. Catholics 9% (56) 18% (117) 10% (67) 10% (63) 8% (54) 16% (100) 29% (183) 639Relig: All Christian 8% (104) 18% (227) 12% (150) 9% (115) 8% (103) 15% (188) 31% (400) 1287Relig: All Non-Christian 9% (83) 14% (129) 9% (82) 9% (80) 9% (78) 15% (134) 36% (327) 914Community: Urban 10% (55) 18% (101) 9% (48) 10% (55) 9% (51) 13% (75) 32% (181) 565Community: Suburban 9% (90) 17% (168) 12% (122) 11% (106) 7% (73) 16% (163) 28% (288) 1012Community: Rural 7% (42) 14% (87) 10% (62) 5% (33) 9% (58) 13% (83) 41% (259) 624


326



Demographic




About onceper week



About onceper month

WatchSporting



Adults 8% (187) 16% (356) 11% (233) 9% (195) 8% (181) 15% (322) 33% (728) 2201Employ: Private Sector 10% (70) 21% (139) 12% (80) 10% (65) 9% (61) 14% (96) 24% (163) 674Employ: Government 8% (11) 21% (29) 7% (10) 8% (11) 14% (19) 16% (23) 27% (37) 138Employ: Self-Employed 7% (14) 18% (40) 12% (26) 10% (22) 9% (20) 14% (30) 30% (66) 217Employ: Homemaker 3% (6) 9% (15) 9% (16) 10% (17) 8% (14) 16% (27) 44% (74) 169Employ: Student 7% (7) 7% (7) 10% (9) 9% (8) 10% (10) 25% (24) 31% (29) 93Employ: Retired 8% (38) 16% (76) 13% (62) 7% (32) 6% (31) 15% (72) 35% (165) 476Employ: Unemployed 8% (18) 11% (25) 7% (16) 10% (23) 5% (11) 11% (27) 49% (116) 236Employ: Other 12% (23) 13% (26) 6% (13) 9% (17) 8% (16) 13% (25) 39% (77) 197Military HH: Yes 9% (32) 16% (59) 13% (49) 8% (29) 7% (27) 12% (43) 34% (122) 361Military HH: No 8% (155) 16% (297) 10% (184) 9% (165) 8% (154) 15% (279) 33% (606) 1840RD/WT: Right Direction 11% (86) 18% (144) 12% (95) 10% (77) 8% (69) 14% (112) 28% (229) 812RD/WT: Wrong Track 7% (101) 15% (212) 10% (137) 8% (117) 8% (112) 15% (210) 36% (499) 1389Trump Job Approve 9% (87) 18% (161) 11% (97) 10% (88) 9% (81) 14% (129) 30% (274) 917Trump Job Disapprove 8% (94) 15% (174) 11% (128) 9% (99) 8% (90) 15% (172) 35% (404) 1162Trump Job Strongly Approve 10% (45) 17% (78) 13% (58) 7% (32) 7% (31) 14% (62) 33% (147) 453Trump Job Somewhat Approve 9% (42) 18% (84) 8% (39) 12% (56) 11% (50) 15% (67) 27% (126) 464Trump Job Somewhat Disapprove 6% (18) 15% (47) 14% (43) 8% (24) 6% (18) 16% (50) 35% (106) 306Trump Job Strongly Disapprove 9% (76) 15% (127) 10% (85) 9% (75) 8% (73) 14% (121) 35% (299) 857Favorable of Trump 10% (87) 17% (152) 11% (101) 10% (90) 9% (79) 14% (124) 30% (277) 909Unfavorable of Trump 8% (97) 16% (188) 10% (119) 8% (94) 8% (92) 15% (180) 34% (393) 1163Very Favorable of Trump 10% (51) 16% (82) 11% (55) 8% (39) 7% (35) 14% (69) 33% (166) 497Somewhat Favorable of Trump 9% (36) 17% (71) 11% (45) 12% (51) 11% (44) 13% (55) 27% (111) 412Somewhat Unfavorable of Trump 9% (21) 25% (56) 12% (27) 9% (21) 7% (15) 13% (29) 25% (56) 224Very Unfavorable of Trump 8% (76) 14% (133) 10% (92) 8% (74) 8% (77) 16% (151) 36% (337) 939



327

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 8% (187) 16% (356) 11% (233) 9% (195) 8% (181) 15% (322) 33% (728) 2201#1 Issue: Economy 11% (58) 18% (97) 9% (49) 9% (49) 9% (50) 13% (71) 32% (180) 554#1 Issue: Security 9% (38) 16% (73) 12% (53) 11% (49) 7% (32) 13% (59) 32% (141) 444#1 Issue: Health Care 9% (31) 17% (60) 13% (45) 8% (28) 10% (34) 13% (47) 31% (109) 354#1 Issue: Medicare / Social Security 9% (26) 16% (49) 11% (32) 9% (26) 6% (19) 15% (45) 34% (100) 298#1 Issue: Women’s Issues 8% (19) 13% (32) 9% (23) 8% (21) 9% (22) 19% (48) 33% (82) 247#1 Issue: Education 4% (4) 12% (14) 10% (12) 10% (11) 11% (12) 21% (24) 32% (36) 113#1 Issue: Energy 5% (4) 17% (16) 14% (13) 6% (5) 5% (5) 21% (20) 32% (31) 94#1 Issue: Other 6% (6) 16% (15) 6% (6) 6% (6) 7% (7) 10% (10) 50% (49) 982018 House Vote: Democrat 8% (62) 19% (142) 11% (82) 8% (61) 8% (61) 15% (112) 30% (222) 7422018 House Vote: Republican 10% (71) 17% (118) 12% (81) 10% (66) 9% (64) 13% (87) 29% (201) 6882018 House Vote: Someone else 9% (10) 11% (11) 11% (12) 10% (11) 14% (15) 16% (18) 28% (31) 1082018 House Vote: Didnt Vote 6% (43) 13% (85) 9% (57) 9% (56) 6% (41) 16% (105) 41% (271) 6572016 Vote: Hillary Clinton 8% (55) 18% (118) 13% (82) 7% (48) 7% (43) 16% (101) 31% (200) 6472016 Vote: Donald Trump 9% (61) 19% (133) 12% (84) 10% (66) 11% (73) 13% (89) 27% (186) 6922016 Vote: Someone else 11% (21) 13% (25) 8% (16) 9% (17) 9% (17) 20% (37) 28% (52) 1842016 Vote: Didnt Vote 7% (50) 12% (81) 7% (50) 9% (62) 7% (47) 14% (95) 43% (288) 673Voted in 2014: Yes 10% (130) 19% (246) 11% (146) 8% (111) 9% (125) 14% (184) 29% (387) 1328Voted in 2014: No 7% (57) 13% (110) 10% (87) 10% (84) 6% (56) 16% (138) 39% (341) 8732012 Vote: Barack Obama 11% (86) 20% (153) 12% (95) 7% (54) 8% (65) 13% (98) 30% (231) 7822012 Vote: Mitt Romney 9% (50) 18% (96) 11% (59) 10% (51) 10% (54) 15% (78) 27% (140) 5282012 Vote: Other 3% (3) 15% (14) 12% (11) 16% (15) 7% (7) 16% (15) 32% (30) 952012 Vote: Didn’t Vote 6% (49) 11% (91) 8% (66) 9% (74) 7% (54) 17% (131) 41% (326) 7914-Region: Northeast 12% (47) 18% (72) 10% (40) 10% (40) 6% (22) 14% (55) 30% (118) 3944-Region: Midwest 6% (26) 19% (89) 12% (57) 10% (48) 7% (31) 12% (55) 34% (156) 4624-Region: South 8% (70) 14% (117) 11% (88) 9% (73) 9% (76) 16% (135) 32% (265) 8254-Region: West 8% (44) 15% (77) 9% (47) 6% (32) 10% (52) 15% (78) 36% (189) 520


328



Demographic




About onceper week



About onceper month

WatchSporting



Adults 8% (187) 16% (356) 11% (233) 9% (195) 8% (181) 15% (322) 33% (728) 2201Watch TV: Every day 14% (151) 19% (207) 12% (133) 9% (103) 9% (94) 13% (144) 24% (257) 1087Watch TV: Several times per week 4% (21) 21% (109) 11% (57) 11% (56) 9% (48) 17% (86) 27% (143) 520Watch TV: About once per week 6% (11) 12% (21) 12% (21) 6% (10) 11% (19) 15% (26) 37% (62) 170Watch TV: Several times per month 2% (1) 7% (7) 7% (7) 16% (16) 5% (5) 25% (25) 37% (37) 99Watch TV: About once per month 1% (1) 12% (9) 6% (4) 8% (6) 13% (10) 15% (11) 45% (33) 73Watch TV: Less often than once per month 2% (1) 3% (2) 8% (6) 2% (1) 3% (2) 29% (21) 53% (38) 71Watch TV: Never — (0) 1% (1) 2% (4) 2% (4) 2% (4) 5% (9) 88% (159) 181Watch Movies: Every day 22% (98) 14% (61) 9% (40) 9% (40) 9% (40) 12% (55) 26% (115) 450Watch Movies: Several times per week 6% (37) 23% (136) 14% (80) 9% (51) 8% (44) 14% (80) 26% (152) 580Watch Movies: About once per week 7% (25) 22% (75) 14% (49) 10% (36) 8% (26) 14% (48) 25% (88) 347Watch Movies: Several times per month 4% (11) 12% (32) 11% (30) 14% (37) 11% (29) 17% (47) 30% (81) 268Watch Movies: About once per month 5% (9) 12% (22) 7% (13) 9% (16) 13% (24) 20% (37) 33% (60) 182Watch Movies: Less often than once per month 3% (6) 11% (20) 9% (17) 6% (12) 8% (14) 27% (51) 36% (68) 188Watch Movies: Never 1% (2) 5% (9) 2% (3) 2% (3) 2% (3) 2% (4) 87% (163) 186Watch Sporting Events: Every day 100% (187) — (0) — (0) — (0) — (0) — (0) — (0) 187Watch Sporting Events: Several times per week — (0) 100% (356) — (0) — (0) — (0) — (0) — (0) 356Watch Sporting Events: About once per week — (0) — (0) 100% (233) — (0) — (0) — (0) — (0) 233Watch Sporting Events: Several times per month — (0) — (0) — (0) 100% (195) — (0) — (0) — (0) 195Watch Sporting Events: About once per month — (0) — (0) — (0) — (0) 100% (181) — (0) — (0) 181Watch Sporting Events: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (322) — (0) 322Watch Sporting Events: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (728) 728Cable TV: Currently subscribe 11% (108) 20% (195) 12% (117) 9% (87) 8% (76) 13% (129) 27% (257) 969Cable TV: Subscribed in past 6% (45) 13% (103) 10% (82) 9% (69) 9% (74) 17% (134) 36% (282) 788Cable TV: Never subscribed 8% (34) 13% (59) 8% (33) 9% (39) 7% (31) 13% (59) 42% (188) 443



329

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 8% (187) 16% (356) 11% (233) 9% (195) 8% (181) 15% (322) 33% (728) 2201Satellite TV: Currently subscribe 10% (52) 16% (81) 10% (48) 9% (43) 9% (43) 13% (62) 34% (168) 497Satellite TV: Subscribed in past 9% (52) 15% (93) 12% (75) 10% (57) 8% (50) 15% (90) 31% (187) 604Satellite TV: Never subscribed 8% (83) 17% (182) 10% (109) 9% (94) 8% (88) 15% (170) 34% (374) 1099Streaming Services: Currently subscribe 9% (115) 16% (209) 11% (142) 9% (114) 8% (103) 16% (211) 31% (395) 1289Streaming Services: Subscribed in past 9% (20) 14% (33) 8% (18) 10% (24) 9% (21) 22% (51) 29% (68) 235Streaming Services: Never subscribed 8% (51) 17% (114) 11% (73) 8% (56) 8% (57) 9% (60) 39% (265) 677Film: An avid fan 11% (86) 20% (154) 10% (75) 9% (64) 8% (62) 13% (102) 28% (211) 754Film: A casual fan 7% (84) 15% (180) 11% (136) 10% (119) 8% (103) 14% (172) 34% (418) 1212Film: Not a fan 7% (16) 10% (23) 9% (21) 5% (11) 7% (16) 20% (48) 42% (99) 235Television: An avid fan 12% (124) 18% (195) 11% (119) 10% (102) 8% (87) 14% (150) 27% (287) 1065Television: A casual fan 6% (60) 15% (151) 10% (101) 9% (88) 9% (90) 14% (142) 36% (362) 994Television: Not a fan 2% (2) 7% (10) 9% (12) 3% (5) 3% (4) 21% (30) 55% (78) 142Music: An avid fan 11% (122) 17% (197) 10% (113) 9% (97) 8% (94) 15% (167) 30% (339) 1129Music: A casual fan 6% (58) 15% (147) 11% (106) 9% (88) 9% (83) 15% (140) 35% (330) 951Music: Not a fan 6% (7) 11% (13) 11% (14) 8% (9) 3% (4) 12% (14) 49% (59) 121Fashion: An avid fan 9% (25) 19% (57) 12% (35) 8% (25) 8% (22) 17% (50) 27% (81) 296Fashion: A casual fan 10% (89) 14% (135) 10% (91) 11% (99) 9% (87) 14% (128) 33% (303) 932Fashion: Not a fan 7% (72) 17% (165) 11% (106) 7% (71) 7% (71) 15% (144) 35% (343) 972HBO: Currently subscribe 15% (68) 22% (98) 11% (50) 11% (48) 7% (30) 13% (58) 20% (87) 439HBO: Share a password 11% (4) 10% (4) 29% (12) 8% (3) 12% (5) 9% (3) 20% (8) 39HBO: Subscribed in past 8% (54) 18% (128) 11% (78) 10% (70) 11% (78) 15% (105) 27% (193) 706HBO: Heard of, never subscribed 6% (57) 13% (120) 9% (81) 7% (65) 7% (66) 16% (145) 43% (397) 931HBO: Never heard of 4% (3) 7% (6) 14% (11) 10% (9) 3% (2) 11% (9) 51% (43) 85


330



Demographic




About onceper week



About onceper month

WatchSporting



Adults 8% (187) 16% (356) 11% (233) 9% (195) 8% (181) 15% (322) 33% (728) 2201HBO Now: Currently subscribe 24% (43) 24% (43) 7% (13) 5% (9) 4% (8) 17% (31) 19% (34) 181HBO Now: Share a password 10% (4) 17% (8) 27% (12) 8% (4) 10% (4) 10% (4) 18% (8) 45HBO Now: Subscribed in past 13% (31) 16% (40) 12% (31) 8% (21) 12% (29) 13% (33) 26% (64) 249HBO Now: Heard of, never subscribed 7% (84) 17% (210) 11% (139) 10% (122) 8% (103) 15% (189) 32% (405) 1252HBO Now: Never heard of 5% (24) 12% (57) 8% (38) 8% (38) 8% (37) 13% (64) 46% (217) 475HBO Go: Currently subscribe 18% (30) 27% (46) 7% (12) 9% (15) 7% (12) 13% (23) 19% (32) 169HBO Go: Share a password 12% (6) 21% (11) 17% (9) 11% (6) 6% (3) 11% (6) 22% (11) 52HBO Go: Subscribed in past 15% (34) 16% (36) 8% (18) 12% (27) 8% (19) 14% (31) 27% (60) 224HBO Go: Heard of, never subscribed 8% (94) 17% (210) 11% (133) 9% (108) 8% (99) 15% (186) 32% (395) 1225HBO Go: Never heard of 4% (22) 10% (54) 11% (60) 7% (39) 9% (48) 15% (77) 43% (231) 531GoT Fan 11% (53) 17% (85) 13% (66) 10% (49) 9% (46) 15% (72) 25% (124) 495Not GoT Fan 8% (124) 16% (246) 10% (150) 8% (127) 8% (123) 14% (220) 35% (532) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



331

Table HRdem2_1

Table HRdem2_1: Do you, or anyone in your household, subscribe to the following?Cable television

DemographicCable TV: Currently

subscribeCable TV: Subscribed

in pastCable TV: Never

subscribed Total N



332






subscribed Total N




333

Table HRdem2_1





subscribed Total N



334






subscribed Total N




335

Table HRdem2_1





subscribed Total N

Adults 44% (969) 36% (788) 20% (443) 2201Watch Sporting Events: Every day 58% (108) 24% (45) 18% (34) 187Watch Sporting Events: Several times per week 55% (195) 29% (103) 17% (59) 356Watch Sporting Events: About once per week 50% (117) 35% (82) 14% (33) 233Watch Sporting Events: Several times per month 45% (87) 35% (69) 20% (39) 195Watch Sporting Events: About once per month 42% (76) 41% (74) 17% (31) 181Watch Sporting Events: Less often than once per month 40% (129) 42% (134) 18% (59) 322Watch Sporting Events: Never 35% (257) 39% (282) 26% (188) 728Cable TV: Currently subscribe 100% (969) — (0) — (0) 969Cable TV: Subscribed in past — (0) 100% (788) — (0) 788Cable TV: Never subscribed — (0) — (0) 100% (443) 443Satellite TV: Currently subscribe 25% (122) 48% (240) 27% (135) 497Satellite TV: Subscribed in past 41% (247) 47% (282) 12% (75) 604Satellite TV: Never subscribed 55% (600) 24% (266) 21% (233) 1099Streaming Services: Currently subscribe 44% (565) 41% (525) 15% (199) 1289Streaming Services: Subscribed in past 41% (95) 42% (98) 17% (41) 235Streaming Services: Never subscribed 46% (309) 24% (165) 30% (204) 677Film: An avid fan 46% (347) 37% (281) 17% (126) 754Film: A casual fan 43% (523) 36% (438) 21% (251) 1212Film: Not a fan 42% (100) 29% (69) 28% (66) 235Television: An avid fan 50% (529) 34% (362) 16% (174) 1065Television: A casual fan 42% (415) 37% (363) 22% (216) 994Television: Not a fan 18% (25) 45% (64) 38% (53) 142Music: An avid fan 44% (497) 37% (415) 19% (216) 1129Music: A casual fan 45% (430) 35% (332) 20% (190) 951Music: Not a fan 35% (42) 34% (42) 30% (37) 121Fashion: An avid fan 55% (164) 26% (78) 18% (54) 296Fashion: A casual fan 44% (407) 36% (334) 21% (191) 932Fashion: Not a fan 41% (398) 39% (377) 20% (197) 972


336






subscribed Total N

Adults 44% (969) 36% (788) 20% (443) 2201HBO: Currently subscribe 62% (274) 24% (106) 14% (60) 439HBO: Share a password 33% (13) 54% (21) 13% (5) 39HBO: Subscribed in past 43% (302) 44% (311) 13% (94) 706HBO: Heard of, never subscribed 37% (343) 36% (332) 28% (256) 931HBO: Never heard of 45% (38) 22% (19) 33% (28) 85HBO Now: Currently subscribe 53% (95) 29% (52) 19% (33) 181HBO Now: Share a password 41% (19) 42% (19) 17% (8) 45HBO Now: Subscribed in past 39% (96) 44% (110) 17% (43) 249HBO Now: Heard of, never subscribed 44% (545) 36% (454) 20% (252) 1252HBO Now: Never heard of 45% (215) 32% (153) 23% (107) 475HBO Go: Currently subscribe 56% (95) 30% (51) 14% (23) 169HBO Go: Share a password 35% (18) 52% (27) 13% (7) 52HBO Go: Subscribed in past 40% (90) 41% (91) 19% (43) 224HBO Go: Heard of, never subscribed 45% (552) 35% (429) 20% (244) 1225HBO Go: Never heard of 40% (214) 36% (191) 24% (127) 531GoT Fan 43% (211) 40% (199) 17% (84) 495Not GoT Fan 45% (685) 34% (514) 21% (322) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



337

Table HRdem2_2

Table HRdem2_2: Do you, or anyone in your household, subscribe to the following?Satellite television

DemographicSatellite TV: Currently

subscribeSatellite TV:

Subscribed in pastSatellite TV: Never

subscribed Total N



338






subscribed Total N




339

Table HRdem2_2





subscribed Total N



340






subscribed Total N




341

Table HRdem2_2





subscribed Total N

Adults 23% (497) 27% (604) 50% (1099) 2201Watch Sporting Events: Every day 28% (52) 28% (52) 44% (83) 187Watch Sporting Events: Several times per week 23% (81) 26% (93) 51% (182) 356Watch Sporting Events: About once per week 21% (48) 32% (75) 47% (109) 233Watch Sporting Events: Several times per month 22% (43) 30% (57) 48% (94) 195Watch Sporting Events: About once per month 24% (43) 28% (50) 49% (88) 181Watch Sporting Events: Less often than once per month 19% (62) 28% (90) 53% (170) 322Watch Sporting Events: Never 23% (168) 26% (187) 51% (374) 728Cable TV: Currently subscribe 13% (122) 25% (247) 62% (600) 969Cable TV: Subscribed in past 30% (240) 36% (282) 34% (266) 788Cable TV: Never subscribed 30% (135) 17% (75) 53% (233) 443Satellite TV: Currently subscribe 100% (497) — (0) — (0) 497Satellite TV: Subscribed in past — (0) 100% (604) — (0) 604Satellite TV: Never subscribed — (0) — (0) 100% (1099) 1099Streaming Services: Currently subscribe 23% (299) 29% (370) 48% (621) 1289Streaming Services: Subscribed in past 20% (47) 42% (100) 37% (88) 235Streaming Services: Never subscribed 22% (151) 20% (135) 58% (391) 677Film: An avid fan 23% (172) 26% (198) 51% (384) 754Film: A casual fan 22% (266) 29% (357) 49% (589) 1212Film: Not a fan 25% (59) 21% (50) 54% (127) 235Television: An avid fan 22% (236) 28% (299) 50% (529) 1065Television: A casual fan 23% (233) 27% (268) 50% (493) 994Television: Not a fan 20% (28) 26% (38) 54% (77) 142Music: An avid fan 23% (260) 30% (340) 47% (528) 1129Music: A casual fan 23% (214) 26% (244) 52% (493) 951Music: Not a fan 19% (23) 17% (20) 64% (78) 121Fashion: An avid fan 28% (82) 28% (82) 45% (132) 296Fashion: A casual fan 22% (204) 28% (258) 51% (471) 932Fashion: Not a fan 22% (212) 27% (264) 51% (496) 972


342






subscribed Total N




343

Table HRdem2_3

Table HRdem2_3: Do you, or anyone in your household, subscribe to the following?Streaming service(s)

DemographicStreaming Services:Currently subscribe

Streaming Services:Subscribed in past

Streaming Services:Never subscribed Total N



344









345

Table HRdem2_3







346









347

Table HRdem2_3





Adults 59% (1289) 11% (235) 31% (677) 2201Watch Sporting Events: Every day 62% (115) 11% (20) 28% (51) 187Watch Sporting Events: Several times per week 59% (209) 9% (33) 32% (114) 356Watch Sporting Events: About once per week 61% (142) 8% (18) 31% (73) 233Watch Sporting Events: Several times per month 59% (114) 12% (24) 29% (56) 195Watch Sporting Events: About once per month 57% (103) 12% (21) 32% (57) 181Watch Sporting Events: Less often than once per month 66% (211) 16% (51) 19% (60) 322Watch Sporting Events: Never 54% (395) 9% (68) 36% (265) 728Cable TV: Currently subscribe 58% (565) 10% (95) 32% (309) 969Cable TV: Subscribed in past 67% (525) 12% (98) 21% (165) 788Cable TV: Never subscribed 45% (199) 9% (41) 46% (204) 443Satellite TV: Currently subscribe 60% (299) 10% (47) 30% (151) 497Satellite TV: Subscribed in past 61% (370) 16% (100) 22% (135) 604Satellite TV: Never subscribed 56% (621) 8% (88) 36% (391) 1099Streaming Services: Currently subscribe 100% (1289) — (0) — (0) 1289Streaming Services: Subscribed in past — (0) 100% (235) — (0) 235Streaming Services: Never subscribed — (0) — (0) 100% (677) 677Film: An avid fan 68% (516) 9% (71) 22% (167) 754Film: A casual fan 56% (682) 11% (133) 33% (396) 1212Film: Not a fan 39% (91) 13% (30) 48% (114) 235Television: An avid fan 60% (644) 10% (108) 29% (313) 1065Television: A casual fan 58% (581) 11% (105) 31% (308) 994Television: Not a fan 46% (65) 15% (21) 39% (56) 142Music: An avid fan 65% (729) 11% (123) 24% (276) 1129Music: A casual fan 55% (522) 10% (96) 35% (334) 951Music: Not a fan 32% (38) 13% (15) 56% (67) 121Fashion: An avid fan 62% (183) 12% (35) 27% (79) 296Fashion: A casual fan 61% (565) 11% (104) 28% (264) 932Fashion: Not a fan 56% (541) 10% (96) 34% (335) 972


348









349

Table HRdem3_1

Table HRdem3_1: In general, what kind of fan do you consider yourself of the following?Film

Demographic Film: An avid fan Film: A casual fan Film: Not a fan Total N



350







351

Table HRdem3_1





352







353

Table HRdem3_1



Adults 34% (754) 55% (1212) 11% (235) 2201Cable TV: Currently subscribe 36% (347) 54% (523) 10% (100) 969Cable TV: Subscribed in past 36% (281) 56% (438) 9% (69) 788Cable TV: Never subscribed 28% (126) 57% (251) 15% (66) 443Satellite TV: Currently subscribe 35% (172) 54% (266) 12% (59) 497Satellite TV: Subscribed in past 33% (198) 59% (357) 8% (50) 604Satellite TV: Never subscribed 35% (384) 54% (589) 12% (127) 1099Streaming Services: Currently subscribe 40% (516) 53% (682) 7% (91) 1289Streaming Services: Subscribed in past 30% (71) 57% (133) 13% (30) 235Streaming Services: Never subscribed 25% (167) 59% (396) 17% (114) 677Film: An avid fan 100% (754) — (0) — (0) 754Film: A casual fan — (0) 100% (1212) — (0) 1212Film: Not a fan — (0) — (0) 100% (235) 235Television: An avid fan 52% (557) 41% (437) 7% (70) 1065Television: A casual fan 17% (171) 72% (719) 10% (104) 994Television: Not a fan 18% (26) 39% (56) 42% (60) 142Music: An avid fan 50% (561) 44% (496) 6% (71) 1129Music: A casual fan 19% (180) 71% (672) 10% (100) 951Music: Not a fan 11% (13) 36% (44) 53% (64) 121Fashion: An avid fan 58% (173) 36% (106) 6% (17) 296Fashion: A casual fan 35% (325) 59% (549) 6% (59) 932Fashion: Not a fan 26% (256) 57% (557) 16% (159) 972HBO: Currently subscribe 47% (205) 48% (210) 5% (24) 439HBO: Share a password 41% (16) 49% (19) 11% (4) 39HBO: Subscribed in past 36% (253) 57% (406) 7% (48) 706HBO: Heard of, never subscribed 28% (260) 58% (545) 14% (127) 931HBO: Never heard of 24% (20) 38% (32) 38% (32) 85HBO Now: Currently subscribe 59% (107) 32% (59) 8% (15) 181HBO Now: Share a password 38% (17) 55% (25) 8% (3) 45HBO Now: Subscribed in past 44% (109) 48% (119) 8% (20) 249HBO Now: Heard of, never subscribed 33% (408) 58% (721) 10% (123) 1252HBO Now: Never heard of 24% (113) 61% (289) 15% (73) 475


354




Adults 34% (754) 55% (1212) 11% (235) 2201HBO Go: Currently subscribe 53% (90) 40% (67) 7% (12) 169HBO Go: Share a password 43% (22) 50% (26) 7% (3) 52HBO Go: Subscribed in past 46% (103) 48% (108) 6% (13) 224HBO Go: Heard of, never subscribed 34% (412) 57% (694) 10% (119) 1225HBO Go: Never heard of 24% (127) 60% (317) 16% (87) 531GoT Fan 48% (237) 47% (231) 5% (27) 495Not GoT Fan 29% (439) 59% (900) 12% (183) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



355

Table HRdem3_2

Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television

Demographic Television: An avid fan Television: A casual fan Television: Not a fan Total N



356







357

Table HRdem3_2





358







359

Table HRdem3_2



Adults 48% (1065) 45% (994) 6% (142) 2201Cable TV: Currently subscribe 55% (529) 43% (415) 3% (25) 969Cable TV: Subscribed in past 46% (362) 46% (363) 8% (64) 788Cable TV: Never subscribed 39% (174) 49% (216) 12% (53) 443Satellite TV: Currently subscribe 47% (236) 47% (233) 6% (28) 497Satellite TV: Subscribed in past 49% (299) 44% (268) 6% (38) 604Satellite TV: Never subscribed 48% (529) 45% (493) 7% (77) 1099Streaming Services: Currently subscribe 50% (644) 45% (581) 5% (65) 1289Streaming Services: Subscribed in past 46% (108) 45% (105) 9% (21) 235Streaming Services: Never subscribed 46% (313) 45% (308) 8% (56) 677Film: An avid fan 74% (557) 23% (171) 3% (26) 754Film: A casual fan 36% (437) 59% (719) 5% (56) 1212Film: Not a fan 30% (70) 44% (104) 26% (60) 235Television: An avid fan 100% (1065) — (0) — (0) 1065Television: A casual fan — (0) 100% (994) — (0) 994Television: Not a fan — (0) — (0) 100% (142) 142Music: An avid fan 62% (700) 33% (376) 5% (53) 1129Music: A casual fan 36% (339) 58% (555) 6% (57) 951Music: Not a fan 21% (25) 53% (64) 27% (32) 121Fashion: An avid fan 71% (212) 23% (68) 6% (16) 296Fashion: A casual fan 51% (474) 45% (415) 5% (43) 932Fashion: Not a fan 39% (379) 53% (511) 8% (82) 972HBO: Currently subscribe 62% (272) 35% (154) 3% (14) 439HBO: Share a password 61% (24) 35% (14) 4% (2) 39HBO: Subscribed in past 51% (357) 44% (313) 5% (36) 706HBO: Heard of, never subscribed 40% (374) 52% (484) 8% (73) 931HBO: Never heard of 44% (38) 35% (30) 20% (17) 85HBO Now: Currently subscribe 59% (107) 35% (64) 5% (10) 181HBO Now: Share a password 70% (31) 30% (14) — (0) 45HBO Now: Subscribed in past 56% (138) 37% (93) 7% (18) 249HBO Now: Heard of, never subscribed 46% (580) 48% (602) 6% (70) 1252HBO Now: Never heard of 44% (208) 47% (223) 9% (44) 475


360







361

Table HRdem3_3

Table HRdem3_3: In general, what kind of fan do you consider yourself of the following?Music

Demographic Music: An avid fan Music: A casual fan Music: Not a fan Total N



362







363

Table HRdem3_3





364







365

Table HRdem3_3



Adults 51% (1129) 43% (951) 5% (121) 2201Cable TV: Currently subscribe 51% (497) 44% (430) 4% (42) 969Cable TV: Subscribed in past 53% (415) 42% (332) 5% (42) 788Cable TV: Never subscribed 49% (216) 43% (190) 8% (37) 443Satellite TV: Currently subscribe 52% (260) 43% (214) 5% (23) 497Satellite TV: Subscribed in past 56% (340) 40% (244) 3% (20) 604Satellite TV: Never subscribed 48% (528) 45% (493) 7% (78) 1099Streaming Services: Currently subscribe 57% (729) 40% (522) 3% (38) 1289Streaming Services: Subscribed in past 53% (123) 41% (96) 7% (15) 235Streaming Services: Never subscribed 41% (276) 49% (334) 10% (67) 677Film: An avid fan 74% (561) 24% (180) 2% (13) 754Film: A casual fan 41% (496) 55% (672) 4% (44) 1212Film: Not a fan 30% (71) 42% (100) 27% (64) 235Television: An avid fan 66% (700) 32% (339) 2% (25) 1065Television: A casual fan 38% (376) 56% (555) 6% (64) 994Television: Not a fan 37% (53) 40% (57) 23% (32) 142Music: An avid fan 100% (1129) — (0) — (0) 1129Music: A casual fan — (0) 100% (951) — (0) 951Music: Not a fan — (0) — (0) 100% (121) 121Fashion: An avid fan 83% (247) 16% (47) 1% (3) 296Fashion: A casual fan 53% (493) 45% (418) 2% (21) 932Fashion: Not a fan 40% (389) 50% (487) 10% (96) 972HBO: Currently subscribe 62% (271) 35% (156) 3% (13) 439HBO: Share a password 65% (26) 33% (13) 2% (1) 39HBO: Subscribed in past 54% (383) 42% (298) 4% (25) 706HBO: Heard of, never subscribed 45% (415) 48% (448) 7% (68) 931HBO: Never heard of 41% (35) 43% (36) 16% (14) 85HBO Now: Currently subscribe 74% (134) 24% (43) 2% (4) 181HBO Now: Share a password 69% (31) 31% (14) — (0) 45HBO Now: Subscribed in past 66% (164) 30% (74) 4% (10) 249HBO Now: Heard of, never subscribed 47% (588) 47% (593) 6% (71) 1252HBO Now: Never heard of 45% (212) 48% (228) 8% (36) 475


366




Adults 51% (1129) 43% (951) 5% (121) 2201HBO Go: Currently subscribe 65% (110) 33% (55) 2% (4) 169HBO Go: Share a password 74% (38) 26% (14) — (0) 52HBO Go: Subscribed in past 63% (140) 33% (74) 4% (9) 224HBO Go: Heard of, never subscribed 49% (606) 46% (561) 5% (59) 1225HBO Go: Never heard of 44% (234) 47% (248) 9% (49) 531GoT Fan 57% (283) 40% (200) 2% (11) 495Not GoT Fan 48% (729) 46% (696) 6% (96) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



367

Table HRdem3_4

Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion

Demographic Fashion: An avid fan Fashion: A casual fan Fashion: Not a fan Total N



368







369

Table HRdem3_4





370







371

Table HRdem3_4



Adults 13% (296) 42% (932) 44% (972) 2201Cable TV: Currently subscribe 17% (164) 42% (407) 41% (398) 969Cable TV: Subscribed in past 10% (78) 42% (334) 48% (377) 788Cable TV: Never subscribed 12% (54) 43% (191) 45% (197) 443Satellite TV: Currently subscribe 16% (82) 41% (204) 43% (212) 497Satellite TV: Subscribed in past 14% (82) 43% (258) 44% (264) 604Satellite TV: Never subscribed 12% (132) 43% (471) 45% (496) 1099Streaming Services: Currently subscribe 14% (183) 44% (565) 42% (541) 1289Streaming Services: Subscribed in past 15% (35) 44% (104) 41% (96) 235Streaming Services: Never subscribed 12% (79) 39% (264) 49% (335) 677Film: An avid fan 23% (173) 43% (325) 34% (256) 754Film: A casual fan 9% (106) 45% (549) 46% (557) 1212Film: Not a fan 7% (17) 25% (59) 68% (159) 235Television: An avid fan 20% (212) 45% (474) 36% (379) 1065Television: A casual fan 7% (68) 42% (415) 51% (511) 994Television: Not a fan 12% (16) 30% (43) 58% (82) 142Music: An avid fan 22% (247) 44% (493) 34% (389) 1129Music: A casual fan 5% (47) 44% (418) 51% (487) 951Music: Not a fan 3% (3) 18% (21) 80% (96) 121Fashion: An avid fan 100% (296) — (0) — (0) 296Fashion: A casual fan — (0) 100% (932) — (0) 932Fashion: Not a fan — (0) — (0) 100% (972) 972HBO: Currently subscribe 17% (73) 44% (196) 39% (171) 439HBO: Share a password 5% (2) 61% (24) 35% (14) 39HBO: Subscribed in past 13% (88) 46% (323) 42% (295) 706HBO: Heard of, never subscribed 12% (115) 38% (358) 49% (458) 931HBO: Never heard of 21% (18) 38% (32) 41% (35) 85HBO Now: Currently subscribe 21% (37) 53% (95) 27% (48) 181HBO Now: Share a password 21% (10) 48% (21) 31% (14) 45HBO Now: Subscribed in past 22% (56) 42% (104) 36% (88) 249HBO Now: Heard of, never subscribed 10% (129) 41% (519) 48% (603) 1252HBO Now: Never heard of 14% (65) 40% (192) 46% (219) 475


372







373

Table HRdem4_1

Table HRdem4_1: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?HBO

Demographic

HBO:Currentlysubscribe

HBO: Share apassword

HBO:Subscribed in

past

HBO: Heard of,never

subscribedHBO: Neverheard of Total N

Adults 20% (439) 2% (39) 32% (706) 42% (931) 4% (85) 2201Gender: Male 23% (239) 2% (21) 31% (331) 41% (434) 4% (38) 1062Gender: Female 18% (200) 2% (19) 33% (376) 44% (498) 4% (46) 1139Age: 18-29 14% (64) 5% (26) 21% (99) 54% (256) 6% (27) 472Age: 30-44 23% (127) 2% (10) 29% (159) 42% (227) 3% (18) 541Age: 45-54 23% (86) 1% (3) 39% (144) 32% (119) 4% (16) 368Age: 55-64 23% (87) — (1) 35% (134) 40% (155) 2% (8) 384Age: 65+ 17% (76) — (0) 39% (171) 40% (175) 4% (15) 436Generation Z: 18-22 13% (30) 6% (13) 18% (41) 57% (130) 6% (14) 228Millennial: Age 23-38 20% (119) 4% (21) 26% (153) 47% (279) 4% (23) 595Generation X: Age 39-54 23% (128) 1% (4) 37% (208) 35% (193) 4% (24) 558Boomers: Age 55-73 21% (153) — (1) 38% (280) 39% (287) 3% (20) 740PID: Dem (no lean) 22% (161) 1% (9) 33% (237) 41% (297) 3% (20) 724PID: Ind (no lean) 19% (155) 2% (16) 31% (248) 44% (354) 5% (37) 810PID: Rep (no lean) 18% (123) 2% (15) 33% (222) 42% (280) 4% (27) 667PID/Gender: DemMen 26% (83) 1% (5) 28% (89) 42% (130) 2% (7) 312PID/Gender: DemWomen 19% (79) 1% (4) 36% (148) 41% (167) 3% (14) 411PID/Gender: Ind Men 19% (81) 2% (8) 32% (136) 43% (180) 4% (18) 422PID/Gender: Ind Women 19% (74) 2% (8) 29% (112) 45% (174) 5% (20) 388PID/Gender: Rep Men 23% (76) 2% (8) 32% (106) 38% (124) 4% (14) 328PID/Gender: Rep Women 14% (48) 2% (7) 34% (116) 46% (156) 4% (13) 339Ideo: Liberal (1-3) 23% (149) 3% (18) 29% (186) 42% (270) 3% (21) 644Ideo: Moderate (4) 21% (108) 1% (7) 36% (183) 39% (200) 3% (15) 513Ideo: Conservative (5-7) 18% (142) 1% (8) 34% (266) 42% (325) 5% (35) 775Educ: < College 18% (268) 2% (28) 31% (476) 44% (671) 5% (70) 1513Educ: Bachelors degree 24% (108) 1% (6) 34% (151) 38% (169) 2% (10) 444Educ: Post-grad 26% (63) 2% (6) 32% (79) 38% (92) 2% (4) 244


374



Demographic



HBO:Subscribed in

past

HBO: Heard of,never


Adults 20% (439) 2% (39) 32% (706) 42% (931) 4% (85) 2201Income: Under 50k 15% (182) 2% (22) 32% (396) 47% (581) 4% (54) 1235Income: 50k-100k 24% (160) 2% (11) 32% (213) 38% (251) 4% (24) 659Income: 100k+ 32% (97) 2% (6) 32% (97) 32% (99) 2% (7) 307Ethnicity: White 20% (344) 1% (22) 32% (549) 43% (743) 4% (65) 1723Ethnicity: Hispanic 24% (84) 3% (10) 28% (97) 41% (142) 5% (17) 350Ethnicity: Afr. Am. 20% (55) 5% (14) 36% (99) 35% (97) 4% (10) 274Ethnicity: Other 20% (40) 2% (4) 29% (58) 45% (92) 5% (10) 204Relig: Protestant 15% (77) 1% (3) 37% (188) 43% (218) 4% (18) 505Relig: Roman Catholic 26% (126) 1% (4) 30% (146) 41% (197) 2% (8) 481Relig: Ath./Agn./None 22% (130) 2% (13) 28% (171) 43% (260) 5% (29) 602Relig: Something Else 19% (60) 3% (11) 33% (104) 41% (129) 3% (8) 312Relig: Jewish 29% (11) 10% (4) 36% (13) 23% (9) 2% (1) 37Relig: Evangelical 15% (98) 2% (11) 35% (226) 42% (271) 6% (40) 648Relig: Non-Evang. Catholics 24% (152) 1% (5) 32% (205) 42% (271) 1% (7) 639Relig: All Christian 19% (250) 1% (16) 34% (431) 42% (542) 4% (47) 1287Relig: All Non-Christian 21% (190) 3% (23) 30% (275) 43% (389) 4% (37) 914Community: Urban 20% (115) 3% (14) 34% (193) 40% (227) 3% (16) 565Community: Suburban 23% (228) 2% (18) 32% (319) 40% (405) 4% (43) 1012Community: Rural 15% (97) 1% (8) 31% (194) 48% (300) 4% (26) 624Employ: Private Sector 28% (190) 2% (14) 28% (190) 40% (267) 2% (13) 674Employ: Government 27% (38) 1% (2) 29% (41) 36% (50) 6% (8) 138Employ: Self-Employed 27% (58) 1% (2) 34% (74) 37% (80) 1% (3) 217Employ: Homemaker 14% (24) 2% (3) 30% (51) 48% (80) 6% (10) 169Employ: Student 11% (10) 10% (10) 20% (19) 54% (50) 5% (5) 93Employ: Retired 15% (73) — (1) 40% (192) 40% (192) 4% (17) 476Employ: Unemployed 7% (16) 2% (5) 35% (83) 51% (121) 5% (13) 236Employ: Other 16% (31) 1% (2) 29% (56) 46% (90) 9% (17) 197Military HH: Yes 21% (75) 1% (3) 32% (116) 42% (150) 4% (16) 361Military HH: No 20% (364) 2% (36) 32% (590) 42% (781) 4% (69) 1840



375

Table HRdem4_1


Demographic



HBO:Subscribed in

past

HBO: Heard of,never


Adults 20% (439) 2% (39) 32% (706) 42% (931) 4% (85) 2201RD/WT: Right Direction 21% (170) 1% (11) 33% (272) 41% (330) 4% (29) 812RD/WT: Wrong Track 19% (270) 2% (28) 31% (434) 43% (601) 4% (56) 1389Trump Job Approve 20% (188) 1% (12) 34% (311) 40% (369) 4% (37) 917Trump Job Disapprove 20% (236) 2% (26) 31% (359) 43% (503) 3% (39) 1162Trump Job Strongly Approve 22% (100) 1% (4) 34% (154) 40% (181) 3% (15) 453Trump Job Somewhat Approve 19% (88) 2% (9) 34% (156) 41% (188) 5% (23) 464Trump Job Somewhat Disapprove 23% (70) 2% (8) 28% (87) 44% (135) 2% (7) 306Trump Job Strongly Disapprove 19% (166) 2% (18) 32% (272) 43% (368) 4% (32) 857Favorable of Trump 19% (174) 1% (13) 34% (310) 42% (379) 4% (34) 909Unfavorable of Trump 21% (242) 2% (26) 32% (372) 42% (491) 3% (32) 1163Very Favorable of Trump 19% (93) 2% (8) 35% (173) 41% (205) 4% (18) 497Somewhat Favorable of Trump 20% (81) 1% (5) 33% (136) 42% (174) 4% (16) 412Somewhat Unfavorable of Trump 24% (53) 3% (6) 31% (70) 40% (90) 2% (5) 224Very Unfavorable of Trump 20% (189) 2% (20) 32% (302) 43% (401) 3% (28) 939#1 Issue: Economy 24% (134) — (3) 33% (184) 39% (214) 3% (19) 554#1 Issue: Security 19% (85) 1% (3) 32% (142) 43% (192) 5% (21) 444#1 Issue: Health Care 19% (68) 3% (9) 33% (116) 43% (152) 2% (8) 354#1 Issue: Medicare / Social Security 17% (50) — (0) 40% (120) 39% (116) 4% (12) 298#1 Issue: Women’s Issues 21% (52) 4% (10) 23% (56) 49% (122) 3% (8) 247#1 Issue: Education 15% (17) 7% (8) 28% (32) 43% (48) 7% (8) 113#1 Issue: Energy 15% (14) 5% (5) 27% (26) 49% (46) 4% (3) 94#1 Issue: Other 20% (19) 2% (2) 31% (30) 43% (42) 5% (5) 982018 House Vote: Democrat 24% (176) 1% (10) 35% (256) 38% (285) 2% (15) 7422018 House Vote: Republican 20% (138) 1% (10) 32% (219) 42% (292) 4% (28) 6882018 House Vote: Someone else 28% (30) 3% (3) 27% (29) 38% (42) 4% (5) 1082018 House Vote: Didnt Vote 14% (95) 2% (16) 30% (200) 47% (309) 6% (37) 657


376



Demographic



HBO:Subscribed in

past

HBO: Heard of,never


Adults 20% (439) 2% (39) 32% (706) 42% (931) 4% (85) 22012016 Vote: Hillary Clinton 23% (149) 2% (13) 33% (216) 39% (255) 2% (13) 6472016 Vote: Donald Trump 21% (149) 1% (7) 34% (238) 40% (274) 4% (25) 6922016 Vote: Someone else 23% (43) 3% (6) 33% (60) 38% (70) 3% (6) 1842016 Vote: Didnt Vote 15% (99) 2% (13) 28% (191) 49% (332) 6% (38) 673Voted in 2014: Yes 23% (303) 1% (16) 34% (456) 39% (518) 3% (36) 1328Voted in 2014: No 16% (137) 3% (24) 29% (251) 47% (413) 6% (48) 8732012 Vote: Barack Obama 24% (191) 2% (14) 36% (282) 36% (282) 2% (13) 7822012 Vote: Mitt Romney 19% (100) 1% (5) 35% (183) 43% (227) 3% (15) 5282012 Vote: Other 24% (22) — (0) 32% (30) 40% (38) 4% (4) 952012 Vote: Didn’t Vote 16% (126) 3% (20) 27% (212) 48% (380) 7% (53) 7914-Region: Northeast 25% (100) 4% (16) 29% (113) 37% (145) 5% (20) 3944-Region: Midwest 17% (78) 1% (7) 31% (141) 47% (219) 4% (17) 4624-Region: South 18% (145) 1% (12) 34% (277) 43% (352) 5% (39) 8254-Region: West 22% (116) 1% (4) 34% (176) 41% (216) 2% (9) 520Watch TV: Every day 23% (253) 2% (23) 33% (364) 40% (430) 2% (18) 1087Watch TV: Several times per week 19% (101) 2% (9) 31% (160) 44% (228) 4% (21) 520Watch TV: About once per week 20% (34) 2% (3) 32% (54) 39% (66) 8% (13) 170Watch TV: Several times per month 11% (11) 3% (3) 36% (35) 47% (46) 3% (3) 99Watch TV: About once per month 24% (17) 2% (1) 29% (21) 36% (26) 9% (7) 73Watch TV: Less often than once per month 13% (9) — (0) 41% (29) 44% (31) 2% (2) 71Watch TV: Never 8% (14) — (0) 23% (42) 57% (104) 12% (21) 181Watch Movies: Every day 27% (123) 3% (15) 32% (144) 34% (153) 3% (15) 450Watch Movies: Several times per week 23% (133) 2% (11) 37% (217) 36% (206) 2% (12) 580Watch Movies: About once per week 19% (68) 1% (5) 31% (109) 45% (158) 3% (9) 347Watch Movies: Several times per month 21% (56) 3% (7) 31% (84) 42% (113) 3% (7) 268Watch Movies: About once per month 12% (21) — (1) 32% (57) 55% (100) 2% (3) 182Watch Movies: Less often than once per month 15% (28) — (0) 33% (62) 48% (91) 4% (8) 188Watch Movies: Never 6% (11) 1% (1) 18% (34) 59% (110) 16% (31) 186



377

Table HRdem4_1


Demographic



HBO:Subscribed in

past

HBO: Heard of,never


Adults 20% (439) 2% (39) 32% (706) 42% (931) 4% (85) 2201Watch Sporting Events: Every day 36% (68) 2% (4) 29% (54) 31% (57) 2% (3) 187Watch Sporting Events: Several times per week 28% (98) 1% (4) 36% (128) 34% (120) 2% (6) 356Watch Sporting Events: About once per week 22% (50) 5% (12) 34% (78) 35% (81) 5% (11) 233Watch Sporting Events: Several times per month 24% (48) 2% (3) 36% (70) 33% (65) 4% (9) 195Watch Sporting Events: About once per month 16% (30) 3% (5) 43% (78) 36% (66) 1% (2) 181Watch Sporting Events: Less often than once per month 18% (58) 1% (3) 33% (105) 45% (145) 3% (9) 322Watch Sporting Events: Never 12% (87) 1% (8) 27% (193) 55% (397) 6% (43) 728Cable TV: Currently subscribe 28% (274) 1% (13) 31% (302) 35% (343) 4% (38) 969Cable TV: Subscribed in past 13% (106) 3% (21) 39% (311) 42% (332) 2% (19) 788Cable TV: Never subscribed 14% (60) 1% (5) 21% (94) 58% (256) 6% (28) 443Satellite TV: Currently subscribe 27% (133) 1% (6) 32% (161) 36% (179) 4% (19) 497Satellite TV: Subscribed in past 19% (117) 3% (17) 39% (236) 36% (217) 3% (18) 604Satellite TV: Never subscribed 17% (190) 2% (17) 28% (310) 49% (536) 4% (47) 1099Streaming Services: Currently subscribe 24% (304) 2% (28) 33% (420) 39% (507) 2% (30) 1289Streaming Services: Subscribed in past 17% (39) 1% (2) 38% (88) 40% (95) 4% (10) 235Streaming Services: Never subscribed 14% (96) 1% (9) 29% (198) 49% (329) 7% (45) 677Film: An avid fan 27% (205) 2% (16) 34% (253) 34% (260) 3% (20) 754Film: A casual fan 17% (210) 2% (19) 33% (406) 45% (545) 3% (32) 1212Film: Not a fan 10% (24) 2% (4) 20% (48) 54% (127) 14% (32) 235Television: An avid fan 26% (272) 2% (24) 34% (357) 35% (374) 4% (38) 1065Television: A casual fan 15% (154) 1% (14) 32% (313) 49% (484) 3% (30) 994Television: Not a fan 10% (14) 1% (2) 25% (36) 52% (73) 12% (17) 142Music: An avid fan 24% (271) 2% (26) 34% (383) 37% (415) 3% (35) 1129Music: A casual fan 16% (156) 1% (13) 31% (298) 47% (448) 4% (36) 951Music: Not a fan 11% (13) 1% (1) 21% (25) 57% (68) 11% (14) 121Fashion: An avid fan 25% (73) 1% (2) 30% (88) 39% (115) 6% (18) 296Fashion: A casual fan 21% (196) 3% (24) 35% (323) 38% (358) 3% (32) 932Fashion: Not a fan 18% (171) 1% (14) 30% (295) 47% (458) 4% (35) 972


378



Demographic



HBO:Subscribed in

past

HBO: Heard of,never


Adults 20% (439) 2% (39) 32% (706) 42% (931) 4% (85) 2201HBO: Currently subscribe 100% (439) — (0) — (0) — (0) — (0) 439HBO: Share a password — (0) 100% (39) — (0) — (0) — (0) 39HBO: Subscribed in past — (0) — (0) 100% (706) — (0) — (0) 706HBO: Heard of, never subscribed — (0) — (0) — (0) 100% (931) — (0) 931HBO: Never heard of — (0) — (0) — (0) — (0) 100% (85) 85HBO Now: Currently subscribe 73% (133) 2% (4) 11% (20) 13% (24) — (0) 181HBO Now: Share a password 19% (8) 48% (21) 23% (10) 11% (5) — (0) 45HBO Now: Subscribed in past 12% (29) 2% (5) 76% (189) 9% (22) 1% (3) 249HBO Now: Heard of, never subscribed 18% (228) — (6) 26% (325) 55% (691) — (3) 1252HBO Now: Never heard of 9% (41) 1% (3) 34% (163) 40% (189) 17% (79) 475HBO Go: Currently subscribe 85% (143) 2% (4) 8% (14) 5% (8) — (0) 169HBO Go: Share a password 26% (14) 40% (21) 17% (9) 16% (8) 1% (0) 52HBO Go: Subscribed in past 14% (31) 2% (4) 74% (165) 10% (21) 1% (2) 224HBO Go: Heard of, never subscribed 17% (208) 1% (9) 26% (316) 56% (689) — (3) 1225HBO Go: Never heard of 8% (43) — (2) 38% (202) 39% (205) 15% (79) 531GoT Fan 40% (200) 5% (25) 27% (131) 27% (133) 1% (5) 495Not GoT Fan 14% (218) 1% (12) 34% (520) 47% (720) 3% (51) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



379

Table HRdem4_2

Table HRdem4_2: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?HBO Now

Demographic

HBO Now:Currentlysubscribe

HBO Now:Share apassword

HBO Now:Subscribed in

past

HBO Now:Heard of, neversubscribed

HBO Now:Never heard of Total N

Adults 8% (181) 2% (45) 11% (249) 57% (1252) 22% (475) 2201Gender: Male 9% (96) 1% (16) 12% (122) 59% (632) 19% (197) 1062Gender: Female 7% (85) 3% (29) 11% (126) 54% (620) 24% (278) 1139Age: 18-29 12% (58) 6% (26) 16% (75) 51% (239) 16% (74) 472Age: 30-44 10% (56) 2% (12) 12% (66) 59% (320) 16% (88) 541Age: 45-54 9% (33) 1% (3) 13% (49) 55% (202) 22% (79) 368Age: 55-64 7% (29) 1% (2) 10% (39) 58% (222) 24% (92) 384Age: 65+ 1% (5) — (1) 5% (20) 62% (269) 33% (142) 436Generation Z: 18-22 12% (27) 6% (13) 12% (28) 53% (121) 17% (39) 228Millennial: Age 23-38 13% (76) 4% (23) 16% (92) 54% (319) 14% (84) 595Generation X: Age 39-54 8% (44) 1% (5) 12% (69) 58% (321) 21% (118) 558Boomers: Age 55-73 4% (33) — (3) 8% (57) 59% (440) 28% (208) 740PID: Dem (no lean) 10% (69) 2% (17) 13% (93) 57% (409) 19% (136) 724PID: Ind (no lean) 8% (66) 2% (15) 11% (87) 58% (468) 22% (175) 810PID: Rep (no lean) 7% (46) 2% (12) 10% (69) 56% (375) 25% (165) 667PID/Gender: DemMen 11% (35) 1% (4) 14% (43) 58% (181) 16% (50) 312PID/Gender: DemWomen 8% (34) 3% (13) 12% (50) 55% (228) 21% (86) 411PID/Gender: Ind Men 7% (30) 1% (6) 11% (46) 62% (262) 18% (78) 422PID/Gender: Ind Women 9% (36) 2% (9) 11% (41) 53% (205) 25% (97) 388PID/Gender: Rep Men 9% (31) 2% (6) 10% (34) 57% (188) 21% (69) 328PID/Gender: Rep Women 5% (16) 2% (7) 10% (35) 55% (187) 28% (95) 339Ideo: Liberal (1-3) 12% (76) 3% (18) 13% (82) 55% (351) 18% (117) 644Ideo: Moderate (4) 6% (32) 3% (15) 13% (66) 58% (298) 20% (102) 513Ideo: Conservative (5-7) 6% (48) 1% (7) 9% (67) 60% (462) 25% (191) 775Educ: < College 8% (119) 2% (30) 12% (186) 56% (854) 21% (323) 1513Educ: Bachelors degree 9% (40) 2% (10) 8% (34) 59% (262) 22% (98) 444Educ: Post-grad 9% (22) 2% (5) 11% (28) 55% (135) 22% (54) 244


380



Demographic




past



Adults 8% (181) 2% (45) 11% (249) 57% (1252) 22% (475) 2201Income: Under 50k 8% (93) 1% (18) 13% (157) 57% (703) 21% (265) 1235Income: 50k-100k 9% (60) 3% (19) 10% (64) 55% (364) 23% (152) 659Income: 100k+ 9% (28) 3% (8) 9% (28) 60% (185) 19% (58) 307Ethnicity: White 7% (119) 1% (25) 10% (168) 59% (1014) 23% (397) 1723Ethnicity: Hispanic 13% (44) 4% (13) 10% (36) 55% (192) 18% (64) 350Ethnicity: Afr. Am. 13% (36) 6% (16) 20% (54) 49% (133) 13% (35) 274Ethnicity: Other 13% (26) 2% (4) 13% (26) 51% (104) 21% (43) 204Relig: Protestant 4% (21) 1% (3) 7% (36) 64% (321) 25% (124) 505Relig: Roman Catholic 9% (41) 2% (10) 8% (41) 58% (280) 23% (109) 481Relig: Ath./Agn./None 10% (61) 2% (12) 13% (76) 57% (345) 18% (108) 602Relig: Something Else 10% (30) 4% (12) 16% (50) 51% (159) 20% (61) 312Relig: Jewish 4% (1) 10% (4) 16% (6) 51% (19) 20% (7) 37Relig: Evangelical 7% (44) 2% (10) 12% (80) 54% (347) 26% (166) 648Relig: Non-Evang. Catholics 7% (45) 2% (11) 7% (42) 63% (401) 22% (140) 639Relig: All Christian 7% (89) 2% (21) 10% (122) 58% (748) 24% (306) 1287Relig: All Non-Christian 10% (92) 3% (24) 14% (126) 55% (503) 19% (169) 914Community: Urban 10% (56) 3% (15) 15% (86) 53% (301) 19% (108) 565Community: Suburban 8% (83) 2% (21) 10% (101) 58% (585) 22% (221) 1012Community: Rural 7% (42) 1% (9) 10% (62) 59% (366) 23% (146) 624Employ: Private Sector 13% (86) 3% (19) 11% (71) 56% (380) 18% (119) 674Employ: Government 13% (18) 2% (3) 12% (16) 51% (70) 22% (31) 138Employ: Self-Employed 12% (25) — (0) 18% (38) 53% (114) 18% (40) 217Employ: Homemaker 4% (7) 1% (2) 14% (23) 61% (103) 20% (34) 169Employ: Student 10% (10) 11% (10) 15% (14) 54% (50) 10% (9) 93Employ: Retired 2% (9) — (2) 6% (30) 60% (285) 32% (151) 476Employ: Unemployed 4% (9) 2% (5) 13% (30) 59% (140) 22% (53) 236Employ: Other 9% (18) 2% (5) 13% (27) 55% (109) 20% (39) 197Military HH: Yes 8% (28) — (2) 10% (36) 58% (208) 24% (87) 361Military HH: No 8% (153) 2% (43) 12% (212) 57% (1044) 21% (388) 1840



381

Table HRdem4_2


Demographic




past



Adults 8% (181) 2% (45) 11% (249) 57% (1252) 22% (475) 2201RD/WT: Right Direction 8% (69) 1% (12) 11% (91) 57% (464) 22% (176) 812RD/WT: Wrong Track 8% (112) 2% (33) 11% (157) 57% (787) 22% (299) 1389Trump Job Approve 8% (75) 1% (13) 12% (106) 56% (511) 23% (212) 917Trump Job Disapprove 9% (101) 3% (31) 10% (119) 59% (683) 20% (229) 1162Trump Job Strongly Approve 8% (37) 1% (5) 11% (49) 56% (256) 23% (106) 453Trump Job Somewhat Approve 8% (38) 2% (8) 12% (57) 55% (255) 23% (106) 464Trump Job Somewhat Disapprove 10% (31) 4% (13) 9% (28) 59% (179) 18% (54) 306Trump Job Strongly Disapprove 8% (69) 2% (18) 11% (90) 59% (504) 20% (175) 857Favorable of Trump 7% (65) 1% (12) 11% (96) 56% (513) 24% (223) 909Unfavorable of Trump 9% (105) 3% (33) 12% (135) 58% (676) 19% (215) 1163Very Favorable of Trump 8% (40) 1% (6) 12% (59) 54% (268) 25% (124) 497Somewhat Favorable of Trump 6% (25) 2% (7) 9% (37) 59% (245) 24% (99) 412Somewhat Unfavorable of Trump 9% (20) 3% (7) 16% (35) 57% (127) 16% (35) 224Very Unfavorable of Trump 9% (84) 3% (26) 11% (100) 58% (549) 19% (180) 939#1 Issue: Economy 13% (69) 2% (13) 16% (88) 50% (280) 19% (104) 554#1 Issue: Security 5% (23) 1% (3) 9% (39) 60% (266) 25% (111) 444#1 Issue: Health Care 9% (31) 3% (10) 12% (41) 60% (211) 17% (61) 354#1 Issue: Medicare / Social Security 3% (10) — (0) 6% (19) 58% (173) 32% (95) 298#1 Issue: Women’s Issues 10% (25) 2% (5) 9% (23) 63% (155) 15% (38) 247#1 Issue: Education 6% (6) 6% (7) 17% (20) 55% (63) 16% (18) 113#1 Issue: Energy 8% (7) 5% (4) 12% (11) 54% (51) 22% (21) 94#1 Issue: Other 8% (8) 3% (3) 7% (7) 54% (53) 28% (27) 982018 House Vote: Democrat 10% (73) 2% (17) 11% (80) 58% (432) 19% (141) 7422018 House Vote: Republican 7% (49) 2% (11) 9% (60) 58% (399) 24% (168) 6882018 House Vote: Someone else 16% (17) 1% (1) 17% (18) 53% (58) 13% (15) 1082018 House Vote: Didnt Vote 6% (42) 2% (16) 14% (90) 55% (359) 23% (149) 657


382



Demographic




past



Adults 8% (181) 2% (45) 11% (249) 57% (1252) 22% (475) 22012016 Vote: Hillary Clinton 9% (57) 3% (22) 11% (70) 59% (380) 18% (118) 6472016 Vote: Donald Trump 8% (54) 1% (7) 10% (68) 58% (403) 23% (159) 6922016 Vote: Someone else 11% (21) 1% (2) 13% (24) 53% (98) 22% (40) 1842016 Vote: Didnt Vote 7% (49) 2% (14) 13% (85) 55% (369) 23% (156) 673Voted in 2014: Yes 9% (113) 2% (21) 11% (145) 57% (751) 22% (298) 1328Voted in 2014: No 8% (68) 3% (24) 12% (103) 57% (500) 20% (177) 8732012 Vote: Barack Obama 10% (81) 2% (18) 13% (98) 56% (438) 19% (147) 7822012 Vote: Mitt Romney 5% (27) 1% (5) 7% (36) 62% (328) 25% (131) 5282012 Vote: Other 9% (8) — (0) 9% (9) 59% (56) 23% (22) 952012 Vote: Didn’t Vote 8% (65) 3% (22) 13% (106) 54% (425) 22% (174) 7914-Region: Northeast 7% (27) 3% (12) 8% (30) 56% (222) 26% (103) 3944-Region: Midwest 6% (27) 2% (9) 9% (40) 62% (288) 21% (98) 4624-Region: South 9% (78) 2% (15) 14% (115) 54% (449) 20% (168) 8254-Region: West 9% (49) 2% (8) 12% (64) 56% (292) 21% (107) 520Watch TV: Every day 10% (106) 2% (27) 13% (136) 57% (616) 19% (203) 1087Watch TV: Several times per week 9% (45) 2% (11) 11% (60) 59% (309) 18% (95) 520Watch TV: About once per week 8% (14) 4% (6) 9% (16) 54% (91) 25% (42) 170Watch TV: Several times per month 4% (4) 1% (1) 14% (14) 60% (59) 22% (21) 99Watch TV: About once per month 8% (6) — (0) 15% (11) 54% (39) 23% (17) 73Watch TV: Less often than once per month 6% (4) — (0) 5% (4) 58% (41) 31% (22) 71Watch TV: Never 1% (1) — (0) 5% (8) 53% (96) 41% (75) 181Watch Movies: Every day 17% (76) 3% (13) 16% (72) 51% (229) 13% (59) 450Watch Movies: Several times per week 9% (51) 3% (19) 12% (70) 59% (343) 17% (97) 580Watch Movies: About once per week 7% (25) 2% (6) 12% (41) 59% (206) 20% (69) 347Watch Movies: Several times per month 6% (17) 1% (4) 11% (29) 61% (164) 20% (54) 268Watch Movies: About once per month 4% (7) 1% (2) 10% (18) 56% (102) 29% (54) 182Watch Movies: Less often than once per month 2% (4) — (1) 8% (15) 61% (114) 29% (54) 188Watch Movies: Never — (1) 1% (1) 2% (4) 50% (93) 47% (87) 186



383

Table HRdem4_2


Demographic




past



Adults 8% (181) 2% (45) 11% (249) 57% (1252) 22% (475) 2201Watch Sporting Events: Every day 23% (43) 2% (4) 17% (31) 45% (84) 13% (24) 187Watch Sporting Events: Several times per week 12% (43) 2% (8) 11% (40) 59% (210) 16% (57) 356Watch Sporting Events: About once per week 6% (13) 5% (12) 13% (31) 60% (139) 16% (38) 233Watch Sporting Events: Several times per month 5% (9) 2% (4) 11% (21) 63% (122) 20% (38) 195Watch Sporting Events: About once per month 4% (8) 2% (4) 16% (29) 57% (103) 21% (37) 181Watch Sporting Events: Less often than once per month 10% (31) 1% (4) 10% (33) 59% (189) 20% (64) 322Watch Sporting Events: Never 5% (34) 1% (8) 9% (64) 56% (405) 30% (217) 728Cable TV: Currently subscribe 10% (95) 2% (19) 10% (96) 56% (545) 22% (215) 969Cable TV: Subscribed in past 7% (52) 2% (19) 14% (110) 58% (454) 19% (153) 788Cable TV: Never subscribed 8% (33) 2% (8) 10% (43) 57% (252) 24% (107) 443Satellite TV: Currently subscribe 9% (47) 1% (6) 11% (53) 57% (284) 22% (108) 497Satellite TV: Subscribed in past 9% (54) 4% (22) 15% (92) 53% (319) 19% (117) 604Satellite TV: Never subscribed 7% (80) 2% (17) 9% (104) 59% (648) 23% (250) 1099Streaming Services: Currently subscribe 11% (143) 2% (27) 13% (171) 59% (755) 15% (194) 1289Streaming Services: Subscribed in past 5% (12) 2% (6) 13% (31) 54% (127) 25% (59) 235Streaming Services: Never subscribed 4% (26) 2% (12) 7% (47) 55% (370) 33% (223) 677Film: An avid fan 14% (107) 2% (17) 14% (109) 54% (408) 15% (113) 754Film: A casual fan 5% (59) 2% (25) 10% (119) 59% (721) 24% (289) 1212Film: Not a fan 7% (15) 1% (3) 9% (20) 52% (123) 31% (73) 235Television: An avid fan 10% (107) 3% (31) 13% (138) 54% (580) 20% (208) 1065Television: A casual fan 6% (64) 1% (14) 9% (93) 61% (602) 22% (223) 994Television: Not a fan 7% (10) — (0) 13% (18) 50% (70) 31% (44) 142Music: An avid fan 12% (134) 3% (31) 15% (164) 52% (588) 19% (212) 1129Music: A casual fan 5% (43) 1% (14) 8% (74) 62% (593) 24% (228) 951Music: Not a fan 3% (4) — (0) 8% (10) 59% (71) 30% (36) 121Fashion: An avid fan 13% (37) 3% (10) 19% (56) 44% (129) 22% (65) 296Fashion: A casual fan 10% (95) 2% (21) 11% (104) 56% (519) 21% (192) 932Fashion: Not a fan 5% (48) 1% (14) 9% (88) 62% (603) 22% (219) 972


384



Demographic




past



Adults 8% (181) 2% (45) 11% (249) 57% (1252) 22% (475) 2201HBO: Currently subscribe 30% (133) 2% (8) 7% (29) 52% (228) 9% (41) 439HBO: Share a password 11% (4) 54% (21) 12% (5) 15% (6) 7% (3) 39HBO: Subscribed in past 3% (20) 1% (10) 27% (189) 46% (325) 23% (163) 706HBO: Heard of, never subscribed 3% (24) 1% (5) 2% (22) 74% (691) 20% (189) 931HBO: Never heard of — (0) — (0) 3% (3) 3% (3) 93% (79) 85HBO Now: Currently subscribe 100% (181) — (0) — (0) — (0) — (0) 181HBO Now: Share a password — (0) 100% (45) — (0) — (0) — (0) 45HBO Now: Subscribed in past — (0) — (0) 100% (249) — (0) — (0) 249HBO Now: Heard of, never subscribed — (0) — (0) — (0) 100% (1252) — (0) 1252HBO Now: Never heard of — (0) — (0) — (0) — (0) 100% (475) 475HBO Go: Currently subscribe 61% (103) 2% (3) 7% (12) 25% (43) 5% (8) 169HBO Go: Share a password 17% (9) 40% (21) 3% (1) 37% (19) 4% (2) 52HBO Go: Subscribed in past 10% (22) 3% (7) 68% (153) 17% (37) 2% (6) 224HBO Go: Heard of, never subscribed 3% (40) 1% (12) 4% (44) 87% (1071) 5% (58) 1225HBO Go: Never heard of 1% (7) — (2) 7% (38) 15% (81) 76% (401) 531GoT Fan 20% (100) 5% (26) 15% (75) 49% (244) 10% (51) 495Not GoT Fan 5% (68) 1% (15) 9% (144) 61% (924) 24% (370) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



385

Table HRdem4_3

Table HRdem4_3: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?HBO Go

Demographic

HBO Go:Currentlysubscribe

HBO Go: Sharea password

HBO Go:Subscribed in

past

HBO Go:Heard of, neversubscribed

HBO Go:Never heard of Total N

Adults 8% (169) 2% (52) 10% (224) 56% (1225) 24% (531) 2201Gender: Male 10% (103) 1% (14) 10% (110) 57% (606) 22% (230) 1062Gender: Female 6% (66) 3% (38) 10% (114) 54% (619) 26% (301) 1139Age: 18-29 9% (41) 6% (28) 13% (62) 54% (255) 18% (86) 472Age: 30-44 10% (54) 1% (7) 13% (70) 58% (315) 17% (95) 541Age: 45-54 10% (36) 3% (10) 12% (44) 51% (187) 25% (91) 368Age: 55-64 6% (24) 1% (5) 7% (26) 58% (221) 28% (107) 384Age: 65+ 3% (13) — (1) 5% (21) 57% (247) 35% (154) 436Generation Z: 18-22 10% (23) 6% (14) 11% (24) 53% (120) 20% (46) 228Millennial: Age 23-38 10% (62) 3% (20) 14% (81) 57% (341) 15% (92) 595Generation X: Age 39-54 8% (47) 2% (12) 13% (70) 53% (296) 24% (133) 558Boomers: Age 55-73 5% (36) 1% (6) 6% (46) 57% (418) 31% (233) 740PID: Dem (no lean) 8% (56) 3% (21) 12% (87) 57% (412) 21% (148) 724PID: Ind (no lean) 8% (63) 2% (18) 9% (77) 57% (458) 24% (194) 810PID: Rep (no lean) 7% (49) 2% (14) 9% (60) 53% (356) 28% (188) 667PID/Gender: DemMen 11% (35) — (1) 12% (38) 58% (180) 19% (59) 312PID/Gender: DemWomen 5% (22) 5% (19) 12% (49) 56% (232) 22% (89) 411PID/Gender: Ind Men 8% (34) 2% (8) 10% (40) 59% (248) 22% (92) 422PID/Gender: Ind Women 7% (29) 3% (10) 9% (36) 54% (210) 26% (102) 388PID/Gender: Rep Men 10% (34) 2% (5) 10% (31) 55% (179) 24% (78) 328PID/Gender: Rep Women 4% (15) 2% (8) 9% (29) 52% (177) 32% (110) 339Ideo: Liberal (1-3) 9% (57) 5% (30) 13% (87) 54% (346) 19% (124) 644Ideo: Moderate (4) 8% (41) 2% (9) 10% (52) 55% (281) 25% (130) 513Ideo: Conservative (5-7) 7% (54) 1% (6) 7% (58) 57% (444) 27% (213) 775Educ: < College 6% (95) 2% (38) 10% (156) 56% (848) 25% (377) 1513Educ: Bachelors degree 11% (48) 2% (11) 10% (43) 54% (241) 23% (102) 444Educ: Post-grad 11% (26) 1% (3) 10% (25) 56% (137) 21% (52) 244


386



Demographic




past



Adults 8% (169) 2% (52) 10% (224) 56% (1225) 24% (531) 2201Income: Under 50k 6% (73) 2% (21) 11% (135) 57% (698) 25% (308) 1235Income: 50k-100k 9% (57) 2% (15) 9% (61) 55% (365) 24% (160) 659Income: 100k+ 13% (38) 5% (15) 9% (27) 53% (162) 21% (63) 307Ethnicity: White 7% (121) 2% (34) 9% (154) 57% (989) 25% (424) 1723Ethnicity: Hispanic 13% (44) 4% (15) 9% (33) 53% (185) 21% (73) 350Ethnicity: Afr. Am. 10% (27) 5% (13) 16% (45) 48% (133) 21% (56) 274Ethnicity: Other 10% (21) 2% (4) 12% (24) 51% (104) 25% (51) 204Relig: Protestant 5% (24) 1% (6) 7% (36) 59% (299) 28% (140) 505Relig: Roman Catholic 9% (44) 3% (13) 8% (39) 58% (277) 23% (109) 481Relig: Ath./Agn./None 9% (53) 3% (18) 10% (62) 57% (346) 20% (123) 602Relig: Something Else 7% (23) 3% (9) 16% (50) 52% (161) 22% (70) 312Relig: Jewish 4% (1) 10% (4) 16% (6) 50% (19) 20% (8) 37Relig: Evangelical 7% (43) 1% (8) 9% (61) 52% (338) 31% (198) 648Relig: Non-Evang. Catholics 8% (50) 3% (17) 8% (51) 59% (380) 22% (141) 639Relig: All Christian 7% (93) 2% (25) 9% (112) 56% (718) 26% (339) 1287Relig: All Non-Christian 8% (76) 3% (27) 12% (112) 55% (507) 21% (193) 914Community: Urban 10% (54) 3% (17) 14% (77) 52% (295) 22% (123) 565Community: Suburban 8% (83) 3% (30) 9% (96) 56% (567) 23% (236) 1012Community: Rural 5% (32) 1% (5) 8% (51) 58% (364) 27% (171) 624Employ: Private Sector 13% (87) 2% (16) 11% (77) 55% (371) 18% (123) 674Employ: Government 11% (15) 2% (3) 8% (12) 52% (72) 27% (37) 138Employ: Self-Employed 9% (20) 2% (5) 12% (26) 52% (113) 24% (53) 217Employ: Homemaker 3% (4) 7% (12) 8% (14) 61% (103) 22% (36) 169Employ: Student 7% (6) 9% (9) 17% (16) 55% (51) 12% (11) 93Employ: Retired 3% (16) — (1) 6% (30) 55% (261) 35% (169) 476Employ: Unemployed 2% (5) 1% (3) 11% (26) 61% (143) 25% (59) 236Employ: Other 8% (16) 2% (3) 12% (24) 57% (112) 22% (43) 197Military HH: Yes 7% (26) 1% (5) 7% (26) 57% (204) 28% (100) 361Military HH: No 8% (143) 3% (46) 11% (198) 56% (1022) 23% (431) 1840



387

Table HRdem4_3


Demographic




past



Adults 8% (169) 2% (52) 10% (224) 56% (1225) 24% (531) 2201RD/WT: Right Direction 9% (70) 1% (12) 10% (84) 55% (443) 25% (202) 812RD/WT: Wrong Track 7% (99) 3% (40) 10% (139) 56% (782) 24% (329) 1389Trump Job Approve 8% (71) 2% (17) 10% (90) 54% (491) 27% (248) 917Trump Job Disapprove 8% (92) 3% (33) 10% (115) 58% (675) 21% (247) 1162Trump Job Strongly Approve 9% (41) 1% (3) 9% (43) 52% (237) 28% (129) 453Trump Job Somewhat Approve 7% (31) 3% (14) 10% (47) 55% (254) 26% (119) 464Trump Job Somewhat Disapprove 8% (26) 3% (10) 7% (20) 57% (174) 25% (76) 306Trump Job Strongly Disapprove 8% (67) 3% (23) 11% (95) 58% (501) 20% (171) 857Favorable of Trump 7% (60) 1% (13) 9% (86) 55% (502) 27% (249) 909Unfavorable of Trump 8% (99) 3% (38) 11% (123) 57% (663) 21% (240) 1163Very Favorable of Trump 7% (35) 1% (7) 11% (53) 53% (265) 28% (137) 497Somewhat Favorable of Trump 6% (24) 2% (6) 8% (33) 58% (237) 27% (111) 412Somewhat Unfavorable of Trump 9% (20) 5% (11) 10% (23) 52% (116) 24% (54) 224Very Unfavorable of Trump 8% (79) 3% (27) 11% (100) 58% (547) 20% (186) 939#1 Issue: Economy 11% (61) 2% (9) 14% (78) 51% (284) 22% (123) 554#1 Issue: Security 7% (32) — (2) 7% (32) 57% (255) 28% (123) 444#1 Issue: Health Care 8% (27) 4% (13) 10% (34) 60% (213) 19% (66) 354#1 Issue: Medicare / Social Security 4% (12) 1% (3) 6% (16) 54% (161) 36% (106) 298#1 Issue: Women’s Issues 7% (18) 7% (17) 13% (31) 57% (141) 16% (39) 247#1 Issue: Education 5% (6) 3% (3) 14% (15) 58% (66) 20% (22) 113#1 Issue: Energy 8% (7) 3% (3) 9% (8) 57% (54) 23% (22) 94#1 Issue: Other 6% (6) 2% (2) 8% (8) 53% (52) 30% (29) 982018 House Vote: Democrat 9% (70) 2% (17) 11% (83) 57% (420) 21% (152) 7422018 House Vote: Republican 7% (50) 2% (17) 8% (52) 55% (379) 28% (190) 6882018 House Vote: Someone else 19% (20) 4% (5) 14% (15) 46% (50) 17% (18) 1082018 House Vote: Didnt Vote 4% (29) 2% (13) 11% (74) 57% (373) 26% (168) 657


388



Demographic




past



Adults 8% (169) 2% (52) 10% (224) 56% (1225) 24% (531) 22012016 Vote: Hillary Clinton 9% (57) 3% (23) 11% (71) 58% (374) 19% (122) 6472016 Vote: Donald Trump 9% (59) 1% (7) 8% (58) 55% (379) 27% (189) 6922016 Vote: Someone else 11% (20) 2% (4) 10% (19) 53% (98) 23% (43) 1842016 Vote: Didnt Vote 5% (33) 3% (18) 11% (75) 56% (374) 26% (174) 673Voted in 2014: Yes 10% (127) 2% (25) 9% (126) 54% (724) 25% (326) 1328Voted in 2014: No 5% (42) 3% (26) 11% (98) 57% (502) 23% (205) 8732012 Vote: Barack Obama 10% (76) 2% (15) 11% (84) 56% (442) 21% (164) 7822012 Vote: Mitt Romney 7% (35) 1% (7) 7% (37) 58% (305) 27% (144) 5282012 Vote: Other 10% (9) — (0) 10% (9) 52% (49) 28% (26) 952012 Vote: Didn’t Vote 6% (48) 4% (30) 12% (93) 54% (425) 25% (196) 7914-Region: Northeast 6% (24) 3% (13) 9% (36) 55% (216) 27% (104) 3944-Region: Midwest 5% (23) 2% (9) 6% (30) 61% (282) 26% (119) 4624-Region: South 9% (71) 2% (14) 13% (109) 54% (444) 23% (188) 8254-Region: West 10% (51) 3% (16) 10% (50) 54% (283) 23% (120) 520Watch TV: Every day 9% (98) 2% (26) 11% (122) 57% (625) 20% (217) 1087Watch TV: Several times per week 9% (46) 3% (17) 11% (59) 56% (291) 21% (107) 520Watch TV: About once per week 5% (8) 5% (8) 11% (19) 51% (87) 28% (47) 170Watch TV: Several times per month 4% (4) — (0) 10% (10) 56% (56) 29% (29) 99Watch TV: About once per month 10% (7) — (0) 11% (8) 48% (35) 31% (23) 73Watch TV: Less often than once per month 6% (5) 1% (0) 3% (2) 53% (38) 37% (26) 71Watch TV: Never 1% (1) — (0) 2% (3) 52% (94) 46% (83) 181Watch Movies: Every day 13% (60) 3% (12) 15% (66) 53% (237) 17% (75) 450Watch Movies: Several times per week 8% (48) 3% (17) 11% (62) 59% (345) 19% (109) 580Watch Movies: About once per week 7% (25) 3% (12) 12% (43) 55% (192) 22% (75) 347Watch Movies: Several times per month 6% (17) 2% (5) 8% (22) 60% (161) 23% (62) 268Watch Movies: About once per month 7% (12) 2% (3) 9% (16) 54% (98) 29% (53) 182Watch Movies: Less often than once per month 4% (7) 1% (2) 5% (10) 59% (110) 31% (59) 188Watch Movies: Never — (1) 1% (1) 2% (5) 44% (82) 52% (97) 186



389

Table HRdem4_3


Demographic




past



Adults 8% (169) 2% (52) 10% (224) 56% (1225) 24% (531) 2201Watch Sporting Events: Every day 16% (30) 3% (6) 18% (34) 50% (94) 12% (22) 187Watch Sporting Events: Several times per week 13% (46) 3% (11) 10% (36) 59% (210) 15% (54) 356Watch Sporting Events: About once per week 5% (12) 4% (9) 8% (18) 57% (133) 26% (60) 233Watch Sporting Events: Several times per month 8% (15) 3% (6) 14% (27) 56% (108) 20% (39) 195Watch Sporting Events: About once per month 6% (12) 2% (3) 10% (19) 55% (99) 27% (48) 181Watch Sporting Events: Less often than once per month 7% (23) 2% (6) 10% (31) 58% (186) 24% (77) 322Watch Sporting Events: Never 4% (32) 2% (11) 8% (60) 54% (395) 32% (231) 728Cable TV: Currently subscribe 10% (95) 2% (18) 9% (90) 57% (552) 22% (214) 969Cable TV: Subscribed in past 6% (51) 3% (27) 12% (91) 54% (429) 24% (191) 788Cable TV: Never subscribed 5% (23) 1% (7) 10% (43) 55% (244) 29% (127) 443Satellite TV: Currently subscribe 9% (46) 3% (14) 9% (45) 55% (274) 24% (119) 497Satellite TV: Subscribed in past 9% (56) 4% (23) 14% (87) 53% (318) 20% (121) 604Satellite TV: Never subscribed 6% (68) 1% (15) 8% (92) 58% (633) 26% (291) 1099Streaming Services: Currently subscribe 10% (133) 3% (40) 13% (163) 58% (744) 16% (209) 1289Streaming Services: Subscribed in past 4% (10) 1% (3) 11% (26) 55% (128) 29% (68) 235Streaming Services: Never subscribed 4% (26) 1% (9) 5% (34) 52% (353) 38% (255) 677Film: An avid fan 12% (90) 3% (22) 14% (103) 55% (412) 17% (127) 754Film: A casual fan 6% (67) 2% (26) 9% (108) 57% (694) 26% (317) 1212Film: Not a fan 5% (12) 1% (3) 6% (13) 51% (119) 37% (87) 235Television: An avid fan 10% (106) 3% (28) 11% (118) 55% (589) 21% (225) 1065Television: A casual fan 6% (55) 2% (19) 9% (93) 57% (570) 26% (257) 994Television: Not a fan 5% (8) 3% (5) 9% (12) 47% (67) 35% (50) 142Music: An avid fan 10% (110) 3% (38) 12% (140) 54% (606) 21% (234) 1129Music: A casual fan 6% (55) 1% (14) 8% (74) 59% (561) 26% (248) 951Music: Not a fan 3% (4) — (0) 7% (9) 49% (59) 40% (49) 121Fashion: An avid fan 10% (30) 2% (5) 17% (50) 45% (134) 26% (77) 296Fashion: A casual fan 8% (77) 3% (31) 10% (94) 55% (516) 23% (214) 932Fashion: Not a fan 6% (62) 2% (15) 8% (80) 59% (575) 25% (240) 972


390



Demographic




past



Adults 8% (169) 2% (52) 10% (224) 56% (1225) 24% (531) 2201HBO: Currently subscribe 33% (143) 3% (14) 7% (31) 47% (208) 10% (43) 439HBO: Share a password 9% (4) 52% (21) 9% (4) 24% (9) 6% (2) 39HBO: Subscribed in past 2% (14) 1% (9) 23% (165) 45% (316) 29% (202) 706HBO: Heard of, never subscribed 1% (8) 1% (8) 2% (21) 74% (689) 22% (205) 931HBO: Never heard of — (0) — (0) 3% (2) 3% (3) 94% (79) 85HBO Now: Currently subscribe 57% (103) 5% (9) 12% (22) 22% (40) 4% (7) 181HBO Now: Share a password 7% (3) 46% (21) 15% (7) 26% (12) 5% (2) 45HBO Now: Subscribed in past 5% (12) 1% (1) 61% (153) 18% (44) 15% (38) 249HBO Now: Heard of, never subscribed 3% (43) 2% (19) 3% (37) 86% (1071) 6% (81) 1252HBO Now: Never heard of 2% (8) — (2) 1% (6) 12% (58) 85% (401) 475HBO Go: Currently subscribe 100% (169) — (0) — (0) — (0) — (0) 169HBO Go: Share a password — (0) 100% (52) — (0) — (0) — (0) 52HBO Go: Subscribed in past — (0) — (0) 100% (224) — (0) — (0) 224HBO Go: Heard of, never subscribed — (0) — (0) — (0) 100% (1225) — (0) 1225HBO Go: Never heard of — (0) — (0) — (0) — (0) 100% (531) 531GoT Fan 19% (95) 5% (27) 14% (69) 50% (249) 11% (55) 495Not GoT Fan 4% (58) 2% (24) 9% (137) 58% (887) 27% (415) 1521Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


National Tracking Poll #190542, May, 2019Respondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 2201 100%

xdemGender Gender: Male 1062 48%Gender: Female 1139 52%

N 2201

age5 Age: 18-29 472 21%Age: 30-44 541 25%Age: 45-54 368 17%Age: 55-64 384 17%Age: 65+ 436 20%

N 2201

demAgeGeneration Generation Z: 18-22 228 10%Millennial: Age 23-38 595 27%

Generation X: Age 39-54 558 25%Boomers: Age 55-73 740 34%

N 2121

xpid3 PID: Dem (no lean) 724 33%PID: Ind (no lean) 810 37%PID: Rep (no lean) 667 30%

N 2201

xpidGender PID/Gender: DemMen 312 14%PID/Gender: DemWomen 411 19%

PID/Gender: Ind Men 422 19%PID/Gender: Ind Women 388 18%

PID/Gender: Rep Men 328 15%PID/Gender: Rep Women 339 15%

N 2201

xdemIdeo3 Ideo: Liberal (1-3) 644 29%Ideo: Moderate (4) 513 23%

Ideo: Conservative (5-7) 775 35%N 1932

xeduc3 Educ: < College 1513 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 11%N 2201


391

Morning ConsultRespondent Demographics Summary


xdemInc3 Income: Under 50k 1235 56%Income: 50k-100k 659 30%

Income: 100k+ 307 14%N 2201

xdemWhite Ethnicity: White 1723 78%

xdemHispBin Ethnicity: Hispanic 350 16%

demBlackBin Ethnicity: Afr. Am. 274 12%

demRaceOther Ethnicity: Other 204 9%

xrelNet Relig: Protestant 505 23%Relig: Roman Catholic 481 22%Relig: Ath./Agn./None 602 27%Relig: Something Else 312 14%

N 1900

xreligion1 Relig: Jewish 37 2%

xreligion2 Relig: Evangelical 648 29%Relig: Non-Evang. Catholics 639 29%

N 1287

xreligion3 Relig: All Christian 1287 58%Relig: All Non-Christian 914 42%

N 2201

xdemUsr Community: Urban 565 26%Community: Suburban 1012 46%

Community: Rural 624 28%N 2201

xdemEmploy Employ: Private Sector 674 31%Employ: Government 138 6%

Employ: Self-Employed 217 10%Employ: Homemaker 169 8%

Employ: Student 93 4%Employ: Retired 476 22%

Employ: Unemployed 236 11%Employ: Other 197 9%

N 2201

xdemMilHH1 Military HH: Yes 361 16%Military HH: No 1840 84%

N 2201


392



xnr1 RD/WT: Right Direction 812 37%RD/WT: Wrong Track 1389 63%

N 2201

Trump_Approve Trump Job Approve 917 42%Trump Job Disapprove 1162 53%

N 2080

Trump_Approve2 Trump Job Strongly Approve 453 21%Trump Job Somewhat Approve 464 21%

Trump Job Somewhat Disapprove 306 14%Trump Job Strongly Disapprove 857 39%

N 2080

Trump_Fav Favorable of Trump 909 41%Unfavorable of Trump 1163 53%

N 2072

Trump_Fav_FULL Very Favorable of Trump 497 23%Somewhat Favorable of Trump 412 19%

Somewhat Unfavorable of Trump 224 10%Very Unfavorable of Trump 939 43%

N 2072

xnr3 #1 Issue: Economy 554 25%#1 Issue: Security 444 20%

#1 Issue: Health Care 354 16%#1 Issue: Medicare / Social Security 298 14%

#1 Issue: Women’s Issues 247 11%#1 Issue: Education 113 5%

#1 Issue: Energy 94 4%#1 Issue: Other 98 4%

N 2201

xsubVote18O 2018 House Vote: Democrat 742 34%2018 House Vote: Republican 688 31%

2018 House Vote: Someone else 108 5%2018 House Vote: Didnt Vote 657 30%

N 2195

xsubVote16O 2016 Vote: Hillary Clinton 647 29%2016 Vote: Donald Trump 692 31%2016 Vote: Someone else 184 8%2016 Vote: Didnt Vote 673 31%

N 2196


393



xsubVote14O Voted in 2014: Yes 1328 60%Voted in 2014: No 873 40%

N 2201

xsubVote12O 2012 Vote: Barack Obama 782 36%2012 Vote: Mitt Romney 528 24%

2012 Vote: Other 95 4%2012 Vote: Didn’t Vote 791 36%

N 2196

xreg4 4-Region: Northeast 394 18%4-Region: Midwest 462 21%

4-Region: South 825 37%4-Region: West 520 24%

N 2201

HRdem1_1 Watch TV: Every day 1087 49%Watch TV: Several times per week 520 24%Watch TV: About once per week 170 8%

Watch TV: Several times per month 99 4%Watch TV: About once per month 73 3%

Watch TV: Less often than once per month 71 3%Watch TV: Never 181 8%

N 2201

HRdem1_2 Watch Movies: Every day 450 20%Watch Movies: Several times per week 580 26%Watch Movies: About once per week 347 16%

Watch Movies: Several times per month 268 12%Watch Movies: About once per month 182 8%

Watch Movies: Less often than once per month 188 9%Watch Movies: Never 186 8%

N 2201

HRdem1_3 Watch Sporting Events: Every day 187 8%Watch Sporting Events: Several times per week 356 16%Watch Sporting Events: About once per week 233 11%

Watch Sporting Events: Several times per month 195 9%Watch Sporting Events: About once per month 181 8%

Watch Sporting Events: Less often than once permonth

322 15%

Watch Sporting Events: Never 728 33%N 2201


394



HRdem2_1 Cable TV: Currently subscribe 969 44%Cable TV: Subscribed in past 788 36%Cable TV: Never subscribed 443 20%

N 2201

HRdem2_2 Satellite TV: Currently subscribe 497 23%Satellite TV: Subscribed in past 604 27%Satellite TV: Never subscribed 1099 50%

N 2201

HRdem2_3 Streaming Services: Currently subscribe 1289 59%Streaming Services: Subscribed in past 235 11%Streaming Services: Never subscribed 677 31%

N 2201

HRdem3_1 Film: An avid fan 754 34%Film: A casual fan 1212 55%

Film: Not a fan 235 11%N 2201

HRdem3_2 Television: An avid fan 1065 48%Television: A casual fan 994 45%

Television: Not a fan 142 6%N 2201

HRdem3_3 Music: An avid fan 1129 51%Music: A casual fan 951 43%

Music: Not a fan 121 5%N 2201

HRdem3_4 Fashion: An avid fan 296 13%Fashion: A casual fan 932 42%

Fashion: Not a fan 972 44%N 2201

HRdem4_1 HBO: Currently subscribe 439 20%HBO: Share a password 39 2%HBO: Subscribed in past 706 32%

HBO: Heard of, never subscribed 931 42%HBO: Never heard of 85 4%

N 2201


395



HRdem4_2 HBO Now: Currently subscribe 181 8%HBO Now: Share a password 45 2%HBO Now: Subscribed in past 249 11%

HBO Now: Heard of, never subscribed 1252 57%HBO Now: Never heard of 475 22%

N 2201

HRdem4_3 HBO Go: Currently subscribe 169 8%HBO Go: Share a password 52 2%HBO Go: Subscribed in past 224 10%

HBO Go: Heard of, never subscribed 1225 56%HBO Go: Never heard of 531 24%

N 2201

fan GoT Fan 495 22%Not GoT Fan 1521 69%

N 2016

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

396

National Tracking Poll #190542, May, 2019 397

Documents

NationalTrackingPoll#190542 May20-22,2019 ... · NationalTrackingPoll#190542 May20-22,2019 CrosstabulationResults Methodology: ThispollwasconductedfromMay20-22,2019,amonganationalsampleof2201Adults