NationalTrackingPoll#181115 November08-11,2018 ......NationalTrackingPoll#181115 November08-11,2018 CrosstabulationResults Methodology: ... TableIndex 1 TableHR1_1

National Tracking Poll #181115November 08-11, 2018

Crosstabulation Results

Methodology:This poll was conducted from November 08-11, 2018, among a national sample of 2201 Adults. The inter-views were conducted online and the data were weighted to approximate a target sample of Adults based onage, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin oferror of plus or minus 2 percentage points.

Table Index

1 Table HR1_1: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? I like the other movie(s) in the series . . . . . . . . . . . . . . 12

2 Table HR1_4: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? The movie features a lot of the original cast . . . . . . . . . . 16

3 Table HR1_5: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? The movie features new actors that I like . . . . . . . . . . . . 20

4 Table HR1_6: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? The cast is more diverse than previous movies in the series . . . 24

5 Table HR1_7: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? It will make me feel nostalgic . . . . . . . . . . . . . . . . . . 28

6 Table HR1_8: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? It has a more modern storyline than other movie(s) in the series 32

7 Table HR1_9: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? I have heard family or friends talk about the series . . . . . . . 36

8 Table HR1_10: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? Critics praised the movie . . . . . . . . . . . . . . . . . . . . 40

9 Table HR1_11: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? The series is seen as a classic . . . . . . . . . . . . . . . . . . 44

10 Table HR1_12: Would the following make you more or less likely to watch a new movie in an existingseries or make no difference either way? The movie is the rst the series has released in a while . . . . . 48

11 Table HR2_1: Have you watched any of the following movie series? Star Wars . . . . . . . . . . . . . 52

12 Table HR2_4: Have you watched any of the following movie series? James Bond . . . . . . . . . . . . 56

13 Table HR2_5: Have you watched any of the following movie series? Harry Potter . . . . . . . . . . . 60

14 Table HR2_6: Have you watched any of the following movie series? Lord of the Rings . . . . . . . . . 64

15 Table HR2_7: Have you watched any of the following movie series? Rocky . . . . . . . . . . . . . . . 68

16 Table HR2_8: Have you watched any of the following movie series? The Hobbit . . . . . . . . . . . . 72

17 Table HR2_9: Have you watched any of the following movie series? The Hunger Games . . . . . . . . 76

18 Table HR2_10: Have you watched any of the following movie series? Transformers . . . . . . . . . . . 80

19 Table HR2_11: Have you watched any of the following movie series? Jurassic Park . . . . . . . . . . . 84

20 Table HR2_12: Have you watched any of the following movie series? X-Men . . . . . . . . . . . . . . 88

21 Table HR2_13: Have you watched any of the following movie series? Star Trek . . . . . . . . . . . . . 92

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National Tracking Poll #181115, November, 2018

22 Table HR2_14: Have you watched any of the following movie series? The Matrix . . . . . . . . . . . . 96

23 Table HR2_15: Have you watched any of the following movie series? Super Man . . . . . . . . . . . . 100

24 Table HR2_16: Have you watched any of the following movie series? Batman . . . . . . . . . . . . . 104

25 Table HR2_17: Have you watched any of the following movie series? Iron Man . . . . . . . . . . . . . 108

26 Table HR2_18: Have you watched any of the following movie series? Mission: Impossible . . . . . . . 112

27 Table HR2_19: Have you watched any of the following movie series? Spider-Man . . . . . . . . . . . 116

28 Table HR2_20: Have you watched any of the following movie series? Pirates of the Caribbean . . . . . 120

29 Table HR2_21: Have you watched any of the following movie series? The Fast and the Furious . . . . 124

30 Table HR2_22: Have you watched any of the following movie series? Iron Man . . . . . . . . . . . . . 128

31 Table HR2_23: Have you watched any of the following movie series? Thor . . . . . . . . . . . . . . . 132

32 Table HR2_24: Have you watched any of the following movie series? The Avengers . . . . . . . . . . . 136

33 Table HR2_25: Have you watched any of the following movie series? Captain America . . . . . . . . 140

34 Table HR2_26: Have you watched any of the following movie series? Guardians of the Galaxy . . . . . 144

35 Table HR2_27: Have you watched any of the following movie series? Toy Story . . . . . . . . . . . . . 148

36 Table HR2_28: Have you watched any of the following movie series? Shrek . . . . . . . . . . . . . . . 152

37 Table HR2_29: Have you watched any of the following movie series? Twilight . . . . . . . . . . . . . 156

38 Table HR2_30: Have you watched any of the following movie series? Indiana Jones . . . . . . . . . . 160

39 Table HR2_31: Have you watched any of the following movie series? Bourne . . . . . . . . . . . . . . 164

40 Table HR2_32: Have you watched any of the following movie series? Back to the Future . . . . . . . . 168

41 Table HR2_33: Have you watched any of the following movie series? The Chronicles of Narnia . . . . 172

42 Table HR2_34: Have you watched any of the following movie series? Avatar . . . . . . . . . . . . . . 176

43 Table HR2_35: Have you watched any of the following movie series? Die Hard . . . . . . . . . . . . . 180

44 Table HR2_36: Have you watched any of the following movie series? Alien . . . . . . . . . . . . . . . 184

45 Table HR2_37: Have you watched any of the following movie series? Terminator . . . . . . . . . . . . 188

46 Table HR3_1: And, do you have a favorable or unfavorable impression of the following movie series?Star Wars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192

47 Table HR3_4: And, do you have a favorable or unfavorable impression of the following movie series?James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196

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48 Table HR3_5: And, do you have a favorable or unfavorable impression of the following movie series?Harry Potter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200

49 Table HR3_6: And, do you have a favorable or unfavorable impression of the following movie series?Lord of the Rings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204

50 Table HR3_7: And, do you have a favorable or unfavorable impression of the following movie series?Rocky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208

51 Table HR3_8: And, do you have a favorable or unfavorable impression of the following movie series?The Hobbit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

52 Table HR3_9: And, do you have a favorable or unfavorable impression of the following movie series?The Hunger Games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216

53 Table HR3_10: And, do you have a favorable or unfavorable impression of the following movie series?Transformers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220

54 Table HR3_11: And, do you have a favorable or unfavorable impression of the following movie series?Jurassic Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224

55 Table HR3_12: And, do you have a favorable or unfavorable impression of the following movie series?X-Men . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228

56 Table HR3_13: And, do you have a favorable or unfavorable impression of the following movie series?Star Trek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

57 Table HR3_14: And, do you have a favorable or unfavorable impression of the following movie series?The Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236

58 Table HR3_15: And, do you have a favorable or unfavorable impression of the following movie series?Super Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240

59 Table HR3_16: And, do you have a favorable or unfavorable impression of the following movie series?Batman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244

60 Table HR3_17: And, do you have a favorable or unfavorable impression of the following movie series?Iron Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 248

61 Table HR3_18: And, do you have a favorable or unfavorable impression of the following movie series?Mission: Impossible . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252

62 Table HR3_19: And, do you have a favorable or unfavorable impression of the following movie series?Spider-Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256

63 Table HR3_20: And, do you have a favorable or unfavorable impression of the following movie series?Pirates of the Caribbean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260

64 Table HR3_21: And, do you have a favorable or unfavorable impression of the following movie series?The Fast and the Furious . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264

65 Table HR3_22: And, do you have a favorable or unfavorable impression of the following movie series?Iron Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268

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66 Table HR3_23: And, do you have a favorable or unfavorable impression of the following movie series?Thor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272

67 Table HR3_24: And, do you have a favorable or unfavorable impression of the following movie series?The Avengers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276

68 Table HR3_25: And, do you have a favorable or unfavorable impression of the following movie series?Captain America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 280

69 Table HR3_26: And, do you have a favorable or unfavorable impression of the following movie series?Guardians of the Galaxy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 284

70 Table HR3_27: And, do you have a favorable or unfavorable impression of the following movie series?Toy Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 288

71 Table HR3_28: And, do you have a favorable or unfavorable impression of the following movie series?Shrek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 292

72 Table HR3_29: And, do you have a favorable or unfavorable impression of the following movie series?Twilight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296

73 Table HR3_30: And, do you have a favorable or unfavorable impression of the following movie series?Indiana Jones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300

74 Table HR3_31: And, do you have a favorable or unfavorable impression of the following movie series?Bourne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304

75 Table HR3_32: And, do you have a favorable or unfavorable impression of the following movie series?Back to the Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 308

76 Table HR3_33: And, do you have a favorable or unfavorable impression of the following movie series?The Chronicles of Narnia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312

77 Table HR3_34: And, do you have a favorable or unfavorable impression of the following movie series?Avatar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316

78 Table HR3_35: And, do you have a favorable or unfavorable impression of the following movie series?Die Hard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 320

79 Table HR3_36: And, do you have a favorable or unfavorable impression of the following movie series?Alien . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 324

80 Table HR3_37: And, do you have a favorable or unfavorable impression of the following movie series?Terminator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 328

81 Table HR4_1: And, if a new movie in each of the following series were released, how likely would yoube to watch? Star Wars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 332

82 Table HR4_4: And, if a new movie in each of the following series were released, how likely would yoube to watch? James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 336

83 Table HR4_5: And, if a new movie in each of the following series were released, how likely would yoube to watch? Harry Potter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340

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84 Table HR4_6: And, if a new movie in each of the following series were released, how likely would yoube to watch? Lord of the Rings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 344

85 Table HR4_7: And, if a new movie in each of the following series were released, how likely would yoube to watch? Rocky . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348

86 Table HR4_8: And, if a new movie in each of the following series were released, how likely would yoube to watch? The Hobbit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352

87 Table HR4_9: And, if a new movie in each of the following series were released, how likely would yoube to watch? The Hunger Games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 356

88 Table HR4_10: And, if a new movie in each of the following series were released, how likely would yoube to watch? Transformers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360

89 Table HR4_11: And, if a new movie in each of the following series were released, how likely would yoube to watch? Jurassic Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 364

90 Table HR4_12: And, if a new movie in each of the following series were released, how likely would yoube to watch? X-Men . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 368

91 Table HR4_13: And, if a new movie in each of the following series were released, how likely would yoube to watch? Star Trek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 372

92 Table HR4_14: And, if a new movie in each of the following series were released, how likely would yoube to watch? The Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 376

93 Table HR4_15: And, if a new movie in each of the following series were released, how likely would yoube to watch? Super Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 380

94 Table HR4_16: And, if a new movie in each of the following series were released, how likely would yoube to watch? Batman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 384

95 Table HR4_17: And, if a new movie in each of the following series were released, how likely would yoube to watch? Iron Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 388

96 Table HR4_18: And, if a new movie in each of the following series were released, how likely would yoube to watch? Mission: Impossible . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 392

97 Table HR4_19: And, if a new movie in each of the following series were released, how likely would yoube to watch? Spider-Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 396

98 Table HR4_20: And, if a new movie in each of the following series were released, how likely would yoube to watch? Pirates of the Caribbean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 400

99 Table HR4_21: And, if a new movie in each of the following series were released, how likely would yoube to watch? The Fast and the Furious . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 404

100 Table HR4_22: And, if a new movie in each of the following series were released, how likely would yoube to watch? Iron Man . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 408

101 Table HR4_23: And, if a new movie in each of the following series were released, how likely would yoube to watch? Thor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 412

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102 Table HR4_24: And, if a new movie in each of the following series were released, how likely would yoube to watch? The Avengers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 416

103 Table HR4_25: And, if a new movie in each of the following series were released, how likely would yoube to watch? Captain America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 420

104 Table HR4_26: And, if a new movie in each of the following series were released, how likely would yoube to watch? Guardians of the Galaxy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 424

105 Table HR4_27: And, if a new movie in each of the following series were released, how likely would yoube to watch? Toy Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 428

106 Table HR4_28: And, if a new movie in each of the following series were released, how likely would yoube to watch? Shrek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 432

107 Table HR4_29: And, if a new movie in each of the following series were released, how likely would yoube to watch? Twilight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 436

108 Table HR4_30: And, if a new movie in each of the following series were released, how likely would yoube to watch? Indiana Jones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 440

109 Table HR4_31: And, if a new movie in each of the following series were released, how likely would yoube to watch? Bourne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 444

110 Table HR4_32: And, if a new movie in each of the following series were released, how likely would yoube to watch? Back to the Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 448

111 Table HR4_33: And, if a new movie in each of the following series were released, how likely would yoube to watch? The Chronicles of Narnia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 452

112 Table HR4_34: And, if a new movie in each of the following series were released, how likely would yoube to watch? Avatar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 456

113 Table HR4_35: And, if a new movie in each of the following series were released, how likely would yoube to watch? Die Hard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 460

114 Table HR4_36: And, if a new movie in each of the following series were released, how likely would yoube to watch? Alien . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 464

115 Table HR4_37: And, if a new movie in each of the following series were released, how likely would yoube to watch? Terminator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 468

116 Table HR5_1: Do you have a favorable or unfavorable impression of each of the following actors asJames Bond? Sean connery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 472

117 Table HR5_4: Do you have a favorable or unfavorable impression of each of the following actors asJames Bond? George lazenby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 476

118 Table HR5_5: Do you have a favorable or unfavorable impression of each of the following actors asJames Bond? Roger moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 480

119 Table HR5_6: Do you have a favorable or unfavorable impression of each of the following actors asJames Bond? Timothy dalton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 484

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120 Table HR5_7: Do you have a favorable or unfavorable impression of each of the following actors asJames Bond? Pierce brosnan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 488

121 Table HR5_8: Do you have a favorable or unfavorable impression of each of the following actors asJames Bond? Daniel craig . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 492

122 TableHR6_1: Do you support or oppose the following portrayals of James Bond in future Bondmovies?A black James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 496

123 TableHR6_4: Do you support or oppose the following portrayals of James Bond in future Bondmovies?A Hispanic James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 500

124 TableHR6_5: Do you support or oppose the following portrayals of James Bond in future Bondmovies?An Asian James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 504

125 TableHR6_6: Do you support or oppose the following portrayals of James Bond in future Bondmovies?A female James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 508

126 TableHR6_7: Do you support or oppose the following portrayals of James Bond in future Bondmovies?A gay James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 512

127 TableHR6_8: Do you support or oppose the following portrayals of James Bond in future Bondmovies?An American James Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 516

128 Table HR7: Which of the following statements comes closest to your view, even if neither are exactlyright? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 520

129 Table HR8: As you may know, there is speculation that actor Idris Elba will play James Bond. Do yousupport or oppose Elba playing Bond? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 524

130 Table HR9_1: Have you watched any of the following James Bond lms? Dr. No (1962) . . . . . . . . 528

131 Table HR9_4: Have you watched any of the following James Bond lms? From Russia with Love (1963) 532

132 Table HR9_5: Have you watched any of the following James Bond lms? Gold nger (1964) . . . . . . 536

133 Table HR9_6: Have you watched any of the following James Bond lms? Thunderball (1965) . . . . . 540

134 Table HR9_7: Have you watched any of the following James Bond lms? Casino Royale (1967) . . . . 544

135 Table HR9_8: Have you watched any of the following James Bond lms? You Only Live Twice (1967) . 548

136 Table HR9_9: Have you watched any of the following James Bond lms? On Her Majesty’s SecretService (1969) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 552

137 Table HR9_10: Have you watched any of the following James Bond lms? Diamonds Are Forever (1971)556

138 Table HR9_11: Have you watched any of the following James Bond lms? Live and Let Die (1973) . . 560

139 Table HR9_12: Have you watched any of the following James Bond lms? The Man with the GoldenGun (1974) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 564

140 Table HR9_13: Have you watched any of the following James Bond lms? The SpyWho LovedMe (1977)568

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141 Table HR9_14: Have you watched any of the following James Bond lms? Moonraker (1979) . . . . . 572

142 Table HR9_15: Have you watched any of the following James Bond lms? For Your Eyes Only (1981) . 576

143 Table HR9_16: Have you watched any of the following James Bond lms? Octopussy (1983) . . . . . . 580

144 Table HR9_17: Have you watched any of the following James Bond lms? Never Say Never Again (1983)584

145 Table HR9_18: Have you watched any of the following James Bond lms? A View to a Kill (1985) . . . 588

146 Table HR9_19: Have you watched any of the following James Bond lms? The Living Daylights (1987) 592

147 Table HR9_20: Have you watched any of the following James Bond lms? Licence to Kill (1989) . . . . 596

148 Table HR9_21: Have you watched any of the following James Bond lms? GoldenEye (1995) . . . . . 600

149 Table HR9_22: Have you watched any of the following James Bond lms? Tomorrow Never Dies (1997) 604

150 Table HR9_23: Have you watched any of the following James Bond lms? The World Is Not Enough(1999) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 608

151 Table HR9_24: Have you watched any of the following James Bond lms? Die Another Day (2002) . . 612

152 Table HR9_25: Have you watched any of the following James Bond lms? Casino Royale (2006) . . . 616

153 Table HR9_26: Have you watched any of the following James Bond lms? Quantum of Solace (2008) . 620

154 Table HR9_27: Have you watched any of the following James Bond lms? Skyfall (2012) . . . . . . . 624

155 Table HR9_28: Have you watched any of the following James Bond lms? Spectre (2015) . . . . . . . 628

156 TableHR10_x1: Do you have a favorable or unfavorable impression of the following James Bond lms?Dr. No (1962) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 632

157 TableHR10_x4: Do you have a favorable or unfavorable impression of the following James Bond lms?From Russia with Love (1963) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 636

158 TableHR10_x5: Do you have a favorable or unfavorable impression of the following James Bond lms?Gold nger (1964) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 640

159 TableHR10_x6: Do you have a favorable or unfavorable impression of the following James Bond lms?Thunderball (1965) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 644

160 TableHR10_x7: Do you have a favorable or unfavorable impression of the following James Bond lms?Casino Royale (1967) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 648

161 TableHR10_x8: Do you have a favorable or unfavorable impression of the following James Bond lms?You Only Live Twice (1967) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 652

162 TableHR10_x9: Do you have a favorable or unfavorable impression of the following James Bond lms?On Her Majesty’s Secret Service (1969) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 656

163 Table HR10_x10: Do you have a favorable or unfavorable impression of the following James Bondlms? Diamonds Are Forever (1971) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 660

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164 Table HR10_x11: Do you have a favorable or unfavorable impression of the following James Bondlms? Live and Let Die (1973) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 664

165 Table HR10_x12: Do you have a favorable or unfavorable impression of the following James Bondlms? The Man with the Golden Gun (1974) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 668

166 Table HR10_x13: Do you have a favorable or unfavorable impression of the following James Bondlms? The Spy Who Loved Me (1977) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 672

167 Table HR10_x14: Do you have a favorable or unfavorable impression of the following James Bondlms? Moonraker (1979) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 676

168 Table HR10_x15: Do you have a favorable or unfavorable impression of the following James Bondlms? For Your Eyes Only (1981) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 680

169 Table HR10_x16: Do you have a favorable or unfavorable impression of the following James Bondlms? Octopussy (1983) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 684

170 Table HR10_x17: Do you have a favorable or unfavorable impression of the following James Bondlms? Never Say Never Again (1983) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 688

171 Table HR10_x18: Do you have a favorable or unfavorable impression of the following James Bondlms? A View to a Kill (1985) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 692

172 Table HR10_x19: Do you have a favorable or unfavorable impression of the following James Bondlms? The Living Daylights (1987) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 696

173 Table HR10_x20: Do you have a favorable or unfavorable impression of the following James Bondlms? Licence to Kill (1989) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 700

174 Table HR10_x21: Do you have a favorable or unfavorable impression of the following James Bondlms? GoldenEye (1995) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 704

175 Table HR10_x22: Do you have a favorable or unfavorable impression of the following James Bondlms? Tomorrow Never Dies (1997) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 708

176 Table HR10_x23: Do you have a favorable or unfavorable impression of the following James Bondlms? The World Is Not Enough (1999) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 712

177 Table HR10_x24: Do you have a favorable or unfavorable impression of the following James Bondlms? Die Another Day (2002) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 716

178 Table HR10_x25: Do you have a favorable or unfavorable impression of the following James Bondlms? Casino Royale (2006) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 720

179 Table HR10_x26: Do you have a favorable or unfavorable impression of the following James Bondlms? Quantum of Solace (2008) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 724

180 Table HR10_x27: Do you have a favorable or unfavorable impression of the following James Bondlms? Skyfall (2012) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 728

181 Table HR10_x28: Do you have a favorable or unfavorable impression of the following James Bondlms? Spectre (2015) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 732

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182 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . . . . . . 736

183 Table HRdem1_4: How often do you watch or stream the following? Movies . . . . . . . . . . . . . . 740

184 Table HRdem1_5: How often do you watch or stream the following? Sporting events . . . . . . . . . . 744

185 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 748

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Morning ConsultTable HR1_1

Crosstabulation Results by Respondent Demographics

Table HR1_1: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?I like the other movie(s) in the series

DemographicMuch more

likelySomewhatmore likely

No differenceeither way

Somewhatless likely

Much lesslikely

Don’t know /No opinion Total N

Adults 37% (806) 34% (749) 9% (427) 2% (42) % (7) 7% (6) 220Gender: Male 38% (388) 32% (33) 9% (98) 2% (20) % (2) 8% (8) 030Gender: Female 36% (48) 36% (48) 20% (229) 2% (22) — (5) 7% (80) 7Age: 18-29 45% (75) 25% (00) 4% (54) 4% (6) % (5) % (42) 392Age: 30-44 43% (2) 32% (57) 5% (76) 2% (0) % (5) 7% (37) 496Age: 45-54 35% (67) 38% (83) 8% (87) % (4) % (3) 7% (35) 478Age: 55-64 30% (98) 40% (3) 2% (68) 2% (6) % (4) 5% (7) 323Age: 65+ 30% (55) 35% (78) 28% (42) % (8) — (0) 6% (29) 52Generation Z: 18-21 45% (58) 22% (28) 4% (8) 4% (5) — (0) 6% (20) 30Millennial: Age 22-37 45% (244) 29% (54) 4% (74) 3% (4) % (7) 9% (46) 538Generation X: Age 38-53 36% (23) 37% (234) 8% (6) % (9) % (5) 7% (44) 640Boomers: Age 54-72 3% (245) 37% (294) 23% (8) 2% (4) % (4) 6% (47) 785PID: Dem (no lean) 42% (306) 32% (229) 7% (23) 3% (8) % (7) 6% (42) 725PID: Ind (no lean) 3% (74) 36% (202) 2% (6) 2% () — (2) 9% (50) 554PID: Rep (no lean) 35% (326) 35% (38) 20% (88) % (3) % (7) 7% (69) 922PID/Gender: DemMen 40% (25) 33% (03) 6% (50) 4% () % (4) 6% (8) 32PID/Gender: DemWomen 44% (8) 30% (25) 8% (73) 2% (7) % (3) 6% (24) 43PID/Gender: Ind Men 34% (94) 35% (98) 2% (58) 2% (5) % (2) 8% (24) 28PID/Gender: Ind Women 29% (79) 38% (04) 2% (58) 2% (6) — (0) 0% (26) 273PID/Gender: Rep Men 39% (69) 30% (30) 2% (90) % (4) % (6) 9% (40) 438PID/Gender: Rep Women 32% (57) 39% (89) 20% (98) 2% (0) — (2) 6% (29) 484Ideo: Liberal (1-3) 44% (30) 33% (229) 3% (94) 2% (4) % (9) 6% (43) 698Ideo: Moderate (4) 33% (54) 34% (63) 23% () 2% (2) — (2) 7% (3) 473Ideo: Conservative (5-7) 34% (236) 39% (267) 2% (46) 2% () % (4) 4% (28) 69Educ: College 36% (494) 3% (429) 22% (303) 2% (23) % (9) 9% (27) 384Educ: Bachelors degree 40% (207) 38% (95) 5% (78) 3% (4) % (4) 4% (2) 52Educ: Post-grad 35% (04) 42% (25) 5% (46) 2% (6) % (3) 4% (2) 296

Continued on next page


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Table HR1_1





Somewhatless likely

Much lesslikely


Adults 37% (806) 34% (749) 9% (427) 2% (42) % (7) 7% (6) 220Income: Under 50k 36% (460) 30% (38) 2% (267) 2% (22) % (9) 0% (27) 266Income: 50k-100k 38% (240) 37% (234) 9% (7) 2% (2) % (6) 3% (8) 626Income: 100k+ 34% (06) 43% (34) 4% (43) 3% (9) % (2) 5% (6) 309Ethnicity: White 36% (647) 37% (652) 9% (333) 2% (29) % (2) 6% (06) 780Ethnicity: Hispanic 32% (69) 32% (69) 6% (34) 4% (8) 3% (5) 4% (29) 23Ethnicity: Afr. Am. 4% (4) 9% (53) 25% (70) 3% (8) — () 2% (33) 279Ethnicity: Other 32% (45) 3% (43) 6% (23) 4% (5) 2% (3) 5% (22) 42Relig: Protestant 37% (96) 40% (24) 8% (96) % (3) — () 4% (9) 529Relig: Roman Catholic 35% (29) 37% (36) 20% (72) 2% (9) % (4) 5% (20) 370Relig: Something Else 44% (92) 26% (55) 22% (48) 3% (5) — () 5% (0) 22Relig: Jewish 23% (3) 33% (8) 32% (8) 6% (3) — (0) 6% (3) 56Relig: Evangelical 36% (277) 36% (277) 22% (68) 2% (4) % (4) 4% (34) 774Relig: Non-Evang. Catholics 42% (40) 38% (29) 4% (48) % (3) — () 4% (5) 337Relig: All Christian 38% (47) 37% (405) 9% (26) 2% (8) — (5) 4% (49) Relig: All Non-Christian 39% (05) 27% (73) 22% (6) 2% (5) % (3) 9% (24) 27Community: Urban 35% (96) 34% (87) 6% (9) 2% (2) % (6) 2% (65) 556Community: Suburban 36% (360) 36% (357) 20% (200) 2% (9) % (9) 4% (43) 988Community: Rural 38% (25) 3% (205) 2% (36) 2% (2) — () 8% (53) 657Employ: Private Sector 38% (268) 37% (264) 8% (25) 2% (4) % (5) 5% (35) 7Employ: Government 44% (75) 34% (59) 5% (26) 4% (6) — (0) 3% (5) 7Employ: Self-Employed 42% (75) 26% (46) 25% (44) 2% (4) % () 5% (0) 8Employ: Homemaker 38% (42) 3% (34) 20% (22) % (2) — (0) % (2) 2Employ: Student 46% (33) 27% (9) 5% (0) 2% (2) % () 9% (6) 7Employ: Retired 3% (60) 39% (20) 2% (2) 2% (0) — (3) 7% (36) 52Employ: Unemployed 37% (70) 30% (56) 20% (37) — () % (2) 2% (23) 89Employ: Other 34% (83) 28% (69) 2% (5) 2% (4) 2% (4) 4% (34) 245Military HH: Yes 34% (36) 42% (68) 8% (74) 2% (0) — () 4% (5) 404Military HH: No 37% (670) 32% (580) 20% (353) 2% (33) % (6) 8% (46) 797RD/WT: Right Direction 35% (307) 35% (306) 22% (92) 2% (4) % (8) 6% (56) 883RD/WT: Wrong Track 38% (499) 34% (443) 8% (235) 2% (29) % (8) 8% (04) 38


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Somewhatless likely

Much lesslikely


Adults 37% (806) 34% (749) 9% (427) 2% (42) % (7) 7% (6) 220Trump Job Approve 36% (34) 36% (340) 20% (9) 2% (2) % (8) 4% (4) 942Trump Job Disapprove 39% (434) 34% (379) 8% (206) 2% (8) % (8) 7% (78) 23Trump Job Strongly Approve 36% (84) 33% (67) 2% (09) 2% (2) % (5) 6% (30) 506Trump Job Somewhat Approve 36% (57) 40% (73) 9% (82) 2% (9) % (3) 3% () 436Trump Job Somewhat Disapprove 3% (83) 38% (0) 24% (63) % (3) % (3) 5% (3) 265Trump Job Strongly Disapprove 4% (35) 32% (279) 7% (43) 2% (5) % (5) 8% (65) 858#1 Issue: Economy 40% (237) 36% (23) 6% (96) 2% (0) % (3) 5% (32) 59#1 Issue: Security 36% (35) 33% (22) 22% (8) 2% (8) 2% (6) 5% (20) 372#1 Issue: Health Care 34% (48) 34% (46) 23% (02) 2% (8) — (2) 7% (30) 436#1 Issue: Medicare / Social Security 30% (0) 36% (20) 25% (83) % (3) — (0) 8% (28) 335#1 Issue: Women’s Issues 42% (53) 36% (46) 0% (3) 2% (3) % () 9% (2) 27#1 Issue: Education 43% (58) 30% (40) 4% (8) 4% (5) 3% (4) 6% (8) 33#1 Issue: Energy 35% (26) 37% (28) 8% (4) 3% (2) — (0) 8% (6) 76#1 Issue: Other 37% (47) 26% (33) 5% (20) 3% (4) % () 9% (24) 292016 Vote: Hillary Clinton 40% (292) 36% (260) 6% (20) 2% (3) % (6) 5% (38) 7292016 Vote: Donald Trump 36% (28) 38% (296) 20% (56) 2% (5) % (6) 4% (32) 7852016 Vote: Someone else 32% (63) 33% (65) 26% (50) % (3) — (0) 7% (4) 952016 Vote: Didnt Vote 35% (69) 26% (27) 20% (99) 2% (2) % (4) 6% (76) 487Voted in 2014: Yes 36% (550) 37% (564) 20% (299) 2% (27) % () 5% (74) 524Voted in 2014: No 38% (256) 27% (85) 9% (28) 2% (6) % (5) 3% (87) 6772012 Vote: Barack Obama 39% (353) 35% (322) 9% (72) % (2) % (7) 5% (50) 962012 Vote: Mitt Romney 34% (206) 40% (238) 20% (9) 2% (3) % (3) 4% (22) 6022012 Vote: Other 32% (28) 30% (26) 27% (23) — (0) 2% (2) 0% (8) 872012 Vote: Didn’t Vote 37% (29) 27% (63) 9% (3) 3% (7) % (5) 3% (78) 5944-Region: Northeast 34% (34) 33% (3) 2% (83) 3% (2) % (3) 8% (30) 3934-Region: Midwest 42% (2) 35% (77) 5% (78) % (5) — (2) 7% (33) 5064-Region: South 36% (299) 33% (272) 2% (72) 2% (4) % (8) 7% (57) 8224-Region: West 34% (62) 35% (68) 20% (94) 2% (2) % (4) 9% (4) 48Favorable of Trump 37% (344) 37% (340) 20% (87) 2% (4) % (9) 4% (37) 93Unfavorable of Trump 39% (433) 34% (379) 9% (2) 2% (2) — (4) 7% (73) 22



15

Table HR1_1





Somewhatless likely

Much lesslikely


Adults 37% (806) 34% (749) 9% (427) 2% (42) % (7) 7% (6) 220Very Favorable of Trump 38% (20) 3% (65) 22% (7) 2% (0) % (6) 5% (29) 529Somewhat Favorable of Trump 35% (43) 44% (75) 7% (70) % (4) % (2) 2% (8) 402Somewhat Unfavorable of Trump 30% (62) 36% (75) 23% (48) 3% (5) — (0) 9% (9) 20Very Unfavorable of Trump 4% (37) 33% (304) 8% (63) 2% (5) — (4) 6% (54) 92Frequent TV watchers 4% (69) 34% (58) 8% (30) 2% (32) % (9) 4% (73) 697Frequent movie watchers 44% (446) 3% (36) 7% (75) 2% (8) % (7) 5% (52) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

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16


Table HR1_4: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?The movie features a lot of the original cast




Somewhatless likely

Much lesslikely


Adults 29% (635) 34% (744) 28% (624) 2% (36) % (8) 7% (43) 220Gender: Male 30% (32) 3% (38) 29% (297) 2% (20) % () 7% (72) 030Gender: Female 28% (323) 36% (426) 28% (326) % (6) % (7) 6% (72) 7Age: 18-29 37% (44) 27% (06) 2% (83) 3% (3) % (5) 0% (4) 392Age: 30-44 37% (85) 32% (59) 22% (07) % (4) % (5) 7% (36) 496Age: 45-54 25% (22) 38% (84) 28% (36) % (4) — () 7% (32) 478Age: 55-64 26% (84) 36% (7) 3% (99) 2% (7) 2% (8) 2% (8) 323Age: 65+ 20% (0) 35% (78) 39% (99) 2% (8) — (0) 5% (26) 52Generation Z: 18-21 34% (44) 26% (34) 6% (20) 4% (5) 3% (4) 7% (23) 30Millennial: Age 22-37 39% (208) 29% (55) 23% (22) 2% (0) % (4) 7% (39) 538Generation X: Age 38-53 29% (85) 37% (235) 26% (69) % (6) — (2) 7% (43) 640Boomers: Age 54-72 22% (75) 36% (283) 34% (269) 2% (5) % (8) 4% (35) 785PID: Dem (no lean) 32% (229) 35% (253) 26% (88) 2% (4) % (5) 5% (36) 725PID: Ind (no lean) 25% (40) 34% (90) 30% (65) % (8) % (4) 8% (46) 554PID: Rep (no lean) 29% (267) 33% (30) 29% (270) % (3) % (9) 7% (6) 922PID/Gender: DemMen 35% (08) 32% (0) 24% (75) 2% (6) % (2) 6% (20) 32PID/Gender: DemWomen 29% (2) 37% (52) 27% (4) 2% (7) % (2) 4% (7) 43PID/Gender: Ind Men 25% (7) 32% (89) 33% (92) 2% (7) % (2) 7% (9) 28PID/Gender: Ind Women 25% (68) 37% (0) 27% (73) % (2) % (2) 0% (27) 273PID/Gender: Rep Men 30% (33) 29% (28) 30% (30) % (6) 2% (7) 8% (33) 438PID/Gender: Rep Women 28% (35) 36% (73) 29% (40) % (7) % (2) 6% (28) 484Ideo: Liberal (1-3) 33% (228) 34% (238) 25% (76) % (0) % (9) 5% (37) 698Ideo: Moderate (4) 24% (3) 39% (86) 3% (45) 2% (9) — () 4% (9) 473Ideo: Conservative (5-7) 29% (98) 32% (223) 34% (232) 2% (3) % (5) 3% (20) 69Educ: College 32% (440) 3% (435) 26% (363) 2% (27) % (0) 8% () 384Educ: Bachelors degree 23% (9) 39% (202) 32% (67) % (7) % (5) 4% (9) 52Educ: Post-grad 26% (77) 36% (07) 32% (94) % (2) % (3) 5% (3) 296



17

Table HR1_4





Somewhatless likely

Much lesslikely


Adults 29% (635) 34% (744) 28% (624) 2% (36) % (8) 7% (43) 220Income: Under 50k 3% (387) 3% (390) 26% (335) 2% (26) % () 9% (6) 266Income: 50k-100k 29% (79) 38% (238) 29% (83) % (6) % (5) 2% (5) 626Income: 100k+ 22% (69) 38% (6) 34% (06) % (3) % (2) 4% (2) 309Ethnicity: White 27% (488) 36% (637) 29% (522) % (26) % (2) 5% (95) 780Ethnicity: Hispanic 34% (73) 2% (46) 24% (52) 4% (9) 2% (4) 4% (29) 23Ethnicity: Afr. Am. 37% (03) 23% (63) 28% (77) % (3) % (3) % (30) 279Ethnicity: Other 3% (44) 3% (43) 8% (25) 5% (7) 2% (3) 4% (9) 42Relig: Protestant 22% (7) 44% (230) 3% (62) % (3) % (3) 2% (3) 529Relig: Roman Catholic 30% (0) 34% (27) 26% (96) 2% (9) 2% (6) 6% (22) 370Relig: Something Else 36% (76) 30% (63) 28% (58) 2% (4) — () 4% (9) 22Relig: Jewish 27% (5) 25% (4) 45% (25) — (0) — (0) 3% (2) 56Relig: Evangelical 27% (208) 37% (289) 29% (224) 2% (7) % (6) 4% (3) 774Relig: Non-Evang. Catholics 28% (95) 39% (32) 27% (92) — (0) % (4) 4% (3) 337Relig: All Christian 27% (303) 38% (42) 28% (36) 2% (7) % (0) 4% (44) Relig: All Non-Christian 39% (06) 2% (57) 28% (75) 4% (0) % (3) 8% (20) 27Community: Urban 33% (84) 30% (69) 23% (28) 2% (3) % (6) 0% (56) 556Community: Suburban 27% (265) 35% (344) 32% (3) 2% (8) % (7) 4% (43) 988Community: Rural 28% (87) 35% (23) 28% (85) % (4) % (6) 7% (44) 657Employ: Private Sector 29% (205) 36% (258) 29% (204) % (6) % (6) 5% (32) 7Employ: Government 29% (49) 34% (57) 30% (5) 4% (7) % (2) 2% (4) 7Employ: Self-Employed 32% (57) 36% (65) 27% (49) 2% (4) — () 2% (4) 8Employ: Homemaker 36% (40) 34% (38) 9% (2) % () — (0) 0% (2) 2Employ: Student 44% (32) 30% (2) 2% (8) 4% (3) — (0) 0% (7) 7Employ: Retired 20% (07) 36% (86) 36% (87) 2% () % (5) 5% (26) 52Employ: Unemployed 33% (62) 29% (55) 24% (46) % (2) 2% (3) % (22) 89Employ: Other 34% (84) 26% (64) 23% (56) % (2) % (2) 5% (37) 245Military HH: Yes 30% (9) 35% (42) 3% (25) % (6) % (3) 2% (8) 404Military HH: No 29% (56) 33% (602) 28% (499) 2% (30) % (5) 8% (36) 797RD/WT: Right Direction 29% (255) 34% (304) 29% (253) 2% (8) % (8) 5% (45) 883RD/WT: Wrong Track 29% (380) 33% (440) 28% (37) % (8) % (0) 7% (98) 38


18






Somewhatless likely

Much lesslikely


Adults 29% (635) 34% (744) 28% (624) 2% (36) % (8) 7% (43) 220Trump Job Approve 30% (285) 34% (320) 29% (273) 2% (8) % (9) 4% (37) 942Trump Job Disapprove 28% (38) 35% (396) 28% (39) % (3) % (8) 6% (69) 23Trump Job Strongly Approve 33% (65) 32% (64) 27% (39) 2% () % (5) 4% (23) 506Trump Job Somewhat Approve 28% (2) 36% (56) 3% (35) 2% (7) % (4) 3% (4) 436Trump Job Somewhat Disapprove 27% (72) 35% (93) 3% (83) % (2) % (2) 5% (4) 265Trump Job Strongly Disapprove 29% (247) 35% (303) 27% (236) % () % (7) 6% (55) 858#1 Issue: Economy 34% (202) 32% (88) 25% (50) % (8) % (4) 7% (40) 59#1 Issue: Security 28% (06) 32% (2) 32% (9) 2% (7) % (5) 4% (5) 372#1 Issue: Health Care 27% (7) 38% (68) 28% (24) — (2) — () 6% (25) 436#1 Issue: Medicare / Social Security 24% (79) 34% (4) 33% (09) 2% (8) % (3) 7% (22) 335#1 Issue: Women’s Issues 25% (32) 36% (46) 27% (35) 3% (4) 2% (2) 7% (9) 27#1 Issue: Education 28% (37) 36% (48) 27% (35) 2% (2) % (2) 7% (9) 33#1 Issue: Energy 32% (24) 28% (2) 3% (23) 4% (3) — (0) 6% (4) 76#1 Issue: Other 30% (39) 30% (39) 23% (29) % (2) % () 5% (20) 292016 Vote: Hillary Clinton 28% (203) 37% (272) 28% (206) % (0) % (7) 4% (32) 7292016 Vote: Donald Trump 28% (224) 35% (278) 30% (238) 2% (5) % (8) 3% (23) 7852016 Vote: Someone else 23% (45) 33% (65) 35% (67) % () — (0) 8% (6) 952016 Vote: Didnt Vote 33% (62) 26% (29) 23% (2) 2% (0) % (4) 5% (7) 487Voted in 2014: Yes 27% (4) 36% (545) 3% (469) % (9) % (3) 4% (66) 524Voted in 2014: No 33% (225) 29% (99) 23% (55) 2% (7) % (5) % (77) 6772012 Vote: Barack Obama 28% (259) 35% (320) 30% (277) % (3) % (8) 4% (39) 962012 Vote: Mitt Romney 27% (64) 38% (230) 30% (8) % (7) — (2) 3% (8) 6022012 Vote: Other 6% (4) 3% (27) 36% (3) 3% (2) 2% (2) 2% () 872012 Vote: Didn’t Vote 33% (99) 28% (68) 23% (35) 2% (3) % (6) 2% (74) 5944-Region: Northeast 2% (84) 40% (56) 30% (8) 2% (9) % (4) 6% (23) 3934-Region: Midwest 33% (65) 35% (77) 26% (33) % (3) — () 6% (28) 5064-Region: South 3% (252) 3% (258) 29% (236) % () % () 7% (54) 8224-Region: West 28% (34) 32% (54) 29% (38) 3% (4) — (2) 8% (39) 48Favorable of Trump 3% (290) 35% (323) 28% (259) 2% (6) % (9) 4% (34) 93Unfavorable of Trump 29% (32) 35% (387) 29% (325) 2% (8) % (7) 6% (63) 22



19

Table HR1_4





Somewhatless likely

Much lesslikely


Adults 29% (635) 34% (744) 28% (624) 2% (36) % (8) 7% (43) 220Very Favorable of Trump 35% (84) 32% (70) 26% (38) 2% () % (7) 4% (20) 529Somewhat Favorable of Trump 26% (06) 38% (53) 30% (2) % (6) % (2) 3% (4) 402Somewhat Unfavorable of Trump 25% (52) 3% (65) 33% (69) 2% (5) % (2) 8% (8) 20Very Unfavorable of Trump 29% (269) 35% (323) 28% (256) % (4) % (5) 5% (46) 92Frequent TV watchers 32% (535) 35% (59) 28% (479) % (23) % (9) 4% (60) 697Frequent movie watchers 39% (399) 32% (322) 23% (23) % (2) % (8) 4% (39) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


20


Table HR1_5: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?The movie features new actors that I like




Somewhatless likely

Much lesslikely


Adults 27% (587) 38% (830) 25% (556) 3% (62) % (23) 6% (42) 220Gender: Male 26% (268) 35% (365) 26% (268) 3% (35) 2% (8) 7% (76) 030Gender: Female 27% (38) 40% (466) 25% (288) 2% (27) — (5) 6% (66) 7Age: 18-29 35% (37) 32% (26) 7% (67) 3% () 2% (9) % (4) 392Age: 30-44 32% (57) 37% (85) 2% (05) 2% (2) — (2) 7% (35) 496Age: 45-54 26% (23) 39% (88) 26% (26) 2% (2) — () 6% (28) 478Age: 55-64 2% (69) 39% (27) 30% (97) 4% (4) % (3) 4% (4) 323Age: 65+ 20% (0) 40% (204) 3% (6) 3% (4) 2% (8) 5% (24) 52Generation Z: 18-21 33% (43) 28% (36) 5% (20) 4% (5) 4% (5) 6% (2) 30Millennial: Age 22-37 35% (90) 34% (84) 9% (03) 2% (3) % (6) 8% (43) 538Generation X: Age 38-53 26% (68) 40% (258) 25% (63) 2% (5) — () 6% (35) 640Boomers: Age 54-72 2% (66) 38% (302) 3% (244) 3% (25) % (9) 5% (40) 785PID: Dem (no lean) 30% (26) 38% (278) 24% (77) 3% (23) — (2) 4% (29) 725PID: Ind (no lean) 23% (28) 4% (226) 23% (30) 2% (0) % (7) 0% (54) 554PID: Rep (no lean) 26% (243) 35% (327) 27% (250) 3% (29) 2% (4) 6% (59) 922PID/Gender: DemMen 30% (94) 35% (08) 25% (79) 4% (4) % (2) 5% (4) 32PID/Gender: DemWomen 29% (22) 4% (70) 24% (97) 2% (9) — (0) 4% (5) 43PID/Gender: Ind Men 22% (60) 40% (3) 25% (69) 2% (7) % (3) 0% (28) 28PID/Gender: Ind Women 25% (68) 4% (3) 22% (60) % (3) % (4) 9% (26) 273PID/Gender: Rep Men 26% (4) 33% (44) 27% (9) 3% (4) 3% (3) 8% (33) 438PID/Gender: Rep Women 27% (29) 38% (83) 27% (3) 3% (5) — () 5% (26) 484Ideo: Liberal (1-3) 28% (93) 43% (300) 20% (38) 3% (22) % (8) 5% (37) 698Ideo: Moderate (4) 25% (20) 39% (87) 28% (3) 3% (3) — () 5% (22) 473Ideo: Conservative (5-7) 26% (8) 37% (253) 30% (204) 3% (8) 2% (2) 3% (23) 69Educ: College 29% (397) 33% (462) 26% (363) 2% (29) % (7) 8% (6) 384Educ: Bachelors degree 23% (2) 46% (240) 23% (20) 4% (20) % (4) 3% (5) 52Educ: Post-grad 23% (69) 43% (28) 25% (73) 4% (3) % (2) 4% () 296



21

Table HR1_5





Somewhatless likely

Much lesslikely


Adults 27% (587) 38% (830) 25% (556) 3% (62) % (23) 6% (42) 220Income: Under 50k 28% (356) 33% (49) 25% (32) 3% (33) % (6) 0% (22) 266Income: 50k-100k 28% (75) 4% (258) 25% (57) 3% (2) % (6) % (9) 626Income: 100k+ 8% (57) 50% (53) 25% (78) 3% (8) — () 4% () 309Ethnicity: White 25% (440) 40% (76) 26% (46) 3% (49) % (8) 5% (96) 780Ethnicity: Hispanic 35% (75) 29% (62) 9% (4) 4% (8) 2% (4) % (24) 23Ethnicity: Afr. Am. 37% (02) 27% (74) 24% (66) 3% (7) — () 0% (29) 279Ethnicity: Other 32% (45) 28% (40) 2% (29) 4% (5) 4% (5) 3% (8) 42Relig: Protestant 22% (7) 42% (223) 3% (63) % (6) — (2) 3% (7) 529Relig: Roman Catholic 28% (02) 39% (44) 25% (9) 4% (4) % (4) 4% (4) 370Relig: Something Else 3% (65) 36% (76) 24% (50) 4% (8) % () 6% (2) 22Relig: Jewish 24% (3) 43% (24) 30% (7) — (0) — (0) 3% (2) 56Relig: Evangelical 25% (94) 40% (3) 27% (2) 3% (23) % (5) 4% (30) 774Relig: Non-Evang. Catholics 27% (90) 39% (32) 28% (93) 2% (5) % (3) 4% (3) 337Relig: All Christian 26% (284) 40% (443) 27% (304) 3% (28) % (8) 4% (43) Relig: All Non-Christian 34% (93) 30% (8) 2% (58) 5% (3) % (4) 8% (23) 27Community: Urban 30% (69) 34% (9) 20% (2) 2% (2) 2% (3) % (59) 556Community: Suburban 25% (242) 4% (403) 28% (272) 3% (30) — (3) 4% (38) 988Community: Rural 27% (76) 36% (236) 26% (72) 3% (20) % (8) 7% (45) 657Employ: Private Sector 26% (86) 44% (30) 23% (63) 3% (8) % (5) 4% (29) 7Employ: Government 30% (5) 4% (70) 25% (42) 2% (3) % (2) 2% (3) 7Employ: Self-Employed 28% (50) 34% (6) 28% (5) 6% (2) % (2) 3% (5) 8Employ: Homemaker 32% (35) 32% (36) 25% (28) — (0) % () 0% () 2Employ: Student 34% (24) 36% (25) 4% (0) 4% (3) % () % (8) 7Employ: Retired 2% (09) 38% (96) 3% (60) 3% (8) 2% (8) 6% (29) 52Employ: Unemployed 26% (50) 33% (63) 26% (49) 2% (3) % (2) 2% (23) 89Employ: Other 33% (80) 28% (69) 22% (54) 2% (5) % (3) 4% (33) 245Military HH: Yes 28% (2) 39% (56) 26% (05) 4% (4) % (5) 3% () 404Military HH: No 26% (475) 38% (674) 25% (452) 3% (47) % (8) 7% (3) 797RD/WT: Right Direction 27% (237) 37% (327) 25% (223) 3% (25) 2% (4) 6% (57) 883RD/WT: Wrong Track 27% (350) 38% (503) 25% (333) 3% (37) % (9) 6% (86) 38


22






Somewhatless likely

Much lesslikely


Adults 27% (587) 38% (830) 25% (556) 3% (62) % (23) 6% (42) 220Trump Job Approve 28% (259) 37% (350) 27% (25) 3% (30) 2% (5) 4% (36) 942Trump Job Disapprove 26% (296) 40% (453) 24% (274) 2% (26) % (6) 6% (68) 23Trump Job Strongly Approve 30% (50) 32% (64) 28% (4) 3% (7) 2% (9) 5% (26) 506Trump Job Somewhat Approve 25% (09) 43% (86) 25% () 3% (3) % (6) 2% (0) 436Trump Job Somewhat Disapprove 3% (8) 36% (97) 26% (69) % (4) % (2) 5% (3) 265Trump Job Strongly Disapprove 25% (25) 42% (357) 24% (204) 3% (22) — (4) 6% (56) 858#1 Issue: Economy 32% (86) 38% (224) 22% (3) 2% (3) % (5) 6% (33) 59#1 Issue: Security 26% (96) 33% (22) 33% (23) 2% (9) % (4) 5% (8) 372#1 Issue: Health Care 22% (97) 46% (202) 24% (06) 2% (7) — () 5% (24) 436#1 Issue: Medicare / Social Security 25% (85) 34% (2) 29% (97) 4% (2) 2% (6) 7% (22) 335#1 Issue: Women’s Issues 26% (33) 42% (54) 7% (2) 7% (8) — (0) 8% (0) 27#1 Issue: Education 25% (33) 39% (52) 24% (32) 4% (5) 2% (3) 7% (9) 33#1 Issue: Energy 25% (9) 40% (30) 2% (6) 7% (5) % () 6% (4) 76#1 Issue: Other 28% (37) 27% (35) 23% (29) 2% (3) 3% (4) 7% (22) 292016 Vote: Hillary Clinton 28% (204) 42% (306) 23% (69) 3% (9) — (2) 4% (30) 7292016 Vote: Donald Trump 25% (94) 38% (299) 29% (225) 4% (30) 2% (2) 3% (25) 7852016 Vote: Someone else 20% (38) 45% (87) 29% (56) % () — (0) 6% () 952016 Vote: Didnt Vote 3% (50) 28% (37) 22% (06) 2% (2) 2% (9) 5% (74) 487Voted in 2014: Yes 25% (380) 4% (625) 26% (399) 3% (48) % () 4% (60) 524Voted in 2014: No 3% (207) 30% (205) 23% (57) 2% (3) 2% (3) 2% (82) 6772012 Vote: Barack Obama 26% (24) 42% (382) 25% (230) 3% (25) % (5) 4% (33) 962012 Vote: Mitt Romney 24% (45) 39% (235) 29% (74) 4% (2) % (5) 4% (22) 6022012 Vote: Other 4% (2) 48% (42) 26% (23) 2% (2) 2% (2) 8% (7) 872012 Vote: Didn’t Vote 32% (89) 29% (7) 22% (30) 2% (4) 2% () 3% (79) 5944-Region: Northeast 2% (8) 4% (63) 26% (04) 3% () 2% (7) 7% (27) 3934-Region: Midwest 28% (44) 40% (200) 23% (6) 3% (3) % (3) 6% (30) 5064-Region: South 29% (235) 34% (278) 28% (226) 3% (22) % () 6% (49) 8224-Region: West 27% (28) 40% (90) 23% () 3% (5) — (2) 7% (35) 48Favorable of Trump 28% (262) 37% (343) 27% (249) 3% (29) % (3) 4% (36) 93Unfavorable of Trump 27% (299) 4% (459) 24% (272) 2% (25) % (9) 5% (59) 22



23

Table HR1_5





Somewhatless likely

Much lesslikely


Adults 27% (587) 38% (830) 25% (556) 3% (62) % (23) 6% (42) 220Very Favorable of Trump 33% (73) 32% (69) 25% (35) 3% (7) 2% (0) 5% (27) 529Somewhat Favorable of Trump 22% (89) 43% (74) 28% (4) 3% (2) % (3) 2% (9) 402Somewhat Unfavorable of Trump 26% (55) 38% (79) 26% (55) 2% (3) 2% (4) 7% (4) 20Very Unfavorable of Trump 27% (244) 42% (380) 24% (27) 2% (22) % (5) 5% (45) 92Frequent TV watchers 29% (498) 39% (660) 25% (49) 3% (48) % (2) 4% (60) 697Frequent movie watchers 37% (375) 34% (344) 2% (23) 3% (33) % (8) 4% (37) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


24


Table HR1_6: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?The cast is more diverse than previous movies in the series




Somewhatless likely

Much lesslikely


Adults 5% (326) 22% (486) 47% (040) 5% (0) 3% (70) 8% (78) 220Gender: Male 7% (79) 20% (202) 45% (465) 5% (49) 4% (4) 9% (94) 030Gender: Female 3% (47) 24% (284) 49% (575) 4% (5) 2% (29) 7% (85) 7Age: 18-29 24% (94) 22% (86) 34% (34) 5% (2) 4% (6) 0% (4) 392Age: 30-44 9% (93) 25% (22) 4% (203) 5% (26) 2% (0) 8% (42) 496Age: 45-54 4% (65) 26% (24) 46% (222) 3% (5) 4% (7) 7% (35) 478Age: 55-64 8% (24) 20% (65) 58% (87) 6% (9) 4% (3) 5% (6) 323Age: 65+ 0% (49) 8% (90) 58% (295) 4% (9) 3% (5) 9% (44) 52Generation Z: 18-21 2% (27) 23% (30) 30% (39) 5% (7) 5% (6) 6% (2) 30Millennial: Age 22-37 22% (7) 24% (27) 38% (203) 5% (29) 3% (6) 8% (46) 538Generation X: Age 38-53 5% (96) 26% (65) 46% (293) 4% (23) 3% (9) 7% (44) 640Boomers: Age 54-72 0% (80) 8% (44) 57% (446) 4% (33) 4% (28) 7% (54) 785PID: Dem (no lean) 2% (53) 26% (92) 42% (306) 3% (22) 2% () 6% (40) 725PID: Ind (no lean) 0% (53) 22% (22) 5% (280) 4% (20) 3% (9) % (59) 554PID: Rep (no lean) 3% (9) 9% (73) 49% (454) 6% (58) 4% (40) 9% (79) 922PID/Gender: DemMen 26% (8) 22% (69) 4% (29) 3% (9) 2% (5) 6% (9) 32PID/Gender: DemWomen 7% (72) 30% (23) 43% (77) 3% (4) 2% (6) 5% (22) 43PID/Gender: Ind Men % (30) 20% (56) 5% (43) 4% () 4% () % (30) 28PID/Gender: Ind Women 8% (23) 24% (65) 50% (38) 3% (9) 3% (9) % (29) 273PID/Gender: Rep Men 5% (67) 8% (77) 44% (94) 7% (29) 6% (26) 0% (45) 438PID/Gender: Rep Women % (52) 20% (95) 54% (260) 6% (29) 3% (4) 7% (34) 484Ideo: Liberal (1-3) 2% (48) 27% (9) 39% (275) 3% (22) 3% (8) 6% (44) 698Ideo: Moderate (4) 3% (6) 22% (05) 54% (256) 3% (4) 2% () 6% (28) 473Ideo: Conservative (5-7) 0% (70) 8% (22) 55% (380) 7% (46) 5% (35) 5% (37) 69Educ: College 5% (209) 23% (38) 44% (6) 5% (66) 3% (42) 0% (39) 384Educ: Bachelors degree 3% (66) 2% (09) 55% (284) 4% (9) 3% (6) 5% (27) 52Educ: Post-grad 7% (5) 20% (59) 49% (45) 5% (6) 4% (2) 4% (3) 296



25

Table HR1_6





Somewhatless likely

Much lesslikely


Adults 5% (326) 22% (486) 47% (040) 5% (0) 3% (70) 8% (78) 220Income: Under 50k 6% (206) 23% (286) 42% (530) 5% (57) 3% (43) % (44) 266Income: 50k-100k 4% (88) 22% (37) 53% (329) 5% (32) 3% (6) 4% (24) 626Income: 100k+ 0% (32) 20% (63) 58% (8) 4% (2) 4% (2) 3% (0) 309Ethnicity: White 2% (207) 22% (392) 5% (92) 5% (85) 3% (56) 7% (29) 780Ethnicity: Hispanic 24% (5) 22% (47) 35% (74) 5% () 3% (6) 2% (25) 23Ethnicity: Afr. Am. 32% (90) 23% (64) 29% (82) 3% (9) 3% (8) 0% (27) 279Ethnicity: Other 20% (29) 2% (30) 32% (46) 5% (7) 5% (7) 6% (22) 42Relig: Protestant 2% (64) 8% (98) 57% (300) 5% (25) 3% (6) 5% (26) 529Relig: Roman Catholic 4% (52) 26% (98) 47% (74) 4% (5) 3% (0) 6% (20) 370Relig: Something Else 5% (3) 26% (55) 44% (94) 6% (3) 2% (5) 7% (4) 22Relig: Jewish 22% (2) 0% (6) 59% (33) 3% (2) — (0) 6% (3) 56Relig: Evangelical 3% (98) 23% (76) 52% (406) 4% (33) 2% (9) 5% (4) 774Relig: Non-Evang. Catholics 5% (50) 22% (74) 48% (62) 6% (20) 4% (2) 5% (8) 337Relig: All Christian 3% (48) 23% (250) 5% (568) 5% (53) 3% (3) 5% (60) Relig: All Non-Christian 8% (49) 2% (56) 45% (22) 6% (5) 3% (8) 8% (2) 27Community: Urban 22% (20) 24% (35) 34% (89) 5% (25) 4% (23) 2% (64) 556Community: Suburban 3% (30) 22% (28) 52% (55) 5% (47) 3% (26) 5% (5) 988Community: Rural 2% (76) 20% (33) 5% (336) 4% (28) 3% (22) 0% (63) 657Employ: Private Sector 5% (06) 25% (74) 49% (352) 4% (3) 2% (4) 5% (34) 7Employ: Government 8% (3) 23% (39) 44% (75) 7% (2) 5% (9) 3% (6) 7Employ: Self-Employed 4% (26) 24% (43) 48% (87) 4% (7) 5% (9) 5% (8) 8Employ: Homemaker 3% (5) 2% (23) 46% (52) 7% (7) 2% (2) % (2) 2Employ: Student 25% (8) 26% (9) 34% (24) 3% (2) 2% () 0% (7) 7Employ: Retired 0% (5) 20% (02) 53% (277) 4% (23) 5% (25) 8% (44) 52Employ: Unemployed 7% (32) 7% (32) 47% (88) 5% (0) % (2) 3% (25) 89Employ: Other 9% (47) 22% (54) 35% (85) 3% (8) 3% (8) 7% (42) 245Military HH: Yes 7% (67) 20% (82) 48% (95) 6% (25) 2% (8) 6% (25) 404Military HH: No 4% (259) 22% (404) 47% (844) 4% (76) 3% (62) 8% (53) 797RD/WT: Right Direction 4% (20) 2% (88) 47% (48) 5% (44) 4% (36) 9% (78) 883RD/WT: Wrong Track 6% (206) 23% (299) 47% (622) 4% (57) 3% (34) 8% (00) 38


26






Somewhatless likely

Much lesslikely


Adults 5% (326) 22% (486) 47% (040) 5% (0) 3% (70) 8% (78) 220Trump Job Approve 3% (22) 2% (200) 49% (46) 6% (58) 4% (42) 6% (59) 942Trump Job Disapprove 7% (92) 24% (266) 47% (529) 3% (34) 2% (26) 7% (76) 23Trump Job Strongly Approve 5% (75) 9% (98) 46% (235) 6% (3) 5% (27) 8% (40) 506Trump Job Somewhat Approve % (47) 24% (03) 52% (227) 6% (26) 3% (4) 4% (9) 436Trump Job Somewhat Disapprove 5% (40) 2% (57) 52% (38) 3% (9) 2% (6) 6% (6) 265Trump Job Strongly Disapprove 8% (53) 24% (209) 46% (39) 3% (25) 2% (20) 7% (60) 858#1 Issue: Economy 7% (98) 20% (9) 49% (288) 4% (26) 3% (9) 7% (42) 59#1 Issue: Security 2% (45) 7% (65) 52% (9) 7% (26) 5% (9) 7% (25) 372#1 Issue: Health Care 4% (59) 27% (8) 48% (208) 3% (4) % (5) 7% (32) 436#1 Issue: Medicare / Social Security 2% (42) 2% (7) 49% (63) 4% (2) 4% (4) 0% (33) 335#1 Issue: Women’s Issues 24% (3) 25% (32) 36% (45) 3% (4) 2% (3) 9% (2) 27#1 Issue: Education 4% (9) 3% (4) 38% (50) 8% (0) 3% (3) 7% (9) 33#1 Issue: Energy 4% () 29% (22) 43% (33) 3% (3) 4% (3) 6% (5) 76#1 Issue: Other 6% (2) 4% (8) 47% (60) 4% (5) 3% (4) 6% (2) 292016 Vote: Hillary Clinton 20% (46) 25% (86) 44% (324) 3% (2) 2% (6) 5% (37) 7292016 Vote: Donald Trump % (85) 2% (6) 52% (409) 6% (46) 5% (39) 6% (44) 7852016 Vote: Someone else 9% (8) 8% (34) 58% (3) 4% (8) 3% (6) 8% (5) 952016 Vote: Didnt Vote 5% (75) 2% (05) 39% (92) 5% (25) 2% (0) 7% (8) 487Voted in 2014: Yes 5% (223) 22% (334) 50% (760) 4% (65) 4% (55) 6% (88) 524Voted in 2014: No 5% (03) 23% (53) 4% (280) 5% (36) 2% (6) 3% (90) 6772012 Vote: Barack Obama 7% (55) 26% (237) 47% (427) 3% (26) 3% (23) 5% (48) 962012 Vote: Mitt Romney 0% (58) 8% (08) 56% (340) 7% (40) 4% (25) 5% (32) 6022012 Vote: Other 5% (4) % (0) 59% (52) 4% (4) 8% (7) 2% () 872012 Vote: Didn’t Vote 8% (09) 22% (32) 37% (222) 5% (3) 2% (4) 5% (86) 5944-Region: Northeast 4% (55) 2% (84) 48% (87) 5% (8) 4% (6) 8% (32) 3934-Region: Midwest 5% (75) 25% (28) 45% (227) 4% (2) 3% (6) 8% (39) 5064-Region: South 6% (30) 22% (79) 49% (400) 4% (35) 3% (23) 7% (54) 8224-Region: West 3% (64) 20% (95) 47% (226) 6% (27) 3% (6) % (53) 48Favorable of Trump 3% (9) 2% (99) 49% (458) 6% (53) 5% (43) 6% (58) 93Unfavorable of Trump 7% (95) 24% (268) 47% (529) 3% (37) 2% (24) 6% (70) 22



27

Table HR1_6





Somewhatless likely

Much lesslikely


Adults 5% (326) 22% (486) 47% (040) 5% (0) 3% (70) 8% (78) 220Very Favorable of Trump 6% (86) 8% (97) 46% (242) 6% (34) 6% (30) 8% (40) 529Somewhat Favorable of Trump 8% (33) 26% (03) 54% (26) 5% (20) 3% (3) 4% (8) 402Somewhat Unfavorable of Trump 4% (29) 9% (39) 5% (08) 5% (0) 3% (6) 9% (8) 20Very Unfavorable of Trump 8% (65) 25% (229) 46% (42) 3% (26) 2% (9) 6% (52) 92Frequent TV watchers 6% (274) 23% (385) 48% (88) 4% (74) 3% (52) 6% (94) 697Frequent movie watchers 22% (223) 23% (23) 42% (428) 4% (43) 3% (29) 6% (57) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


28


Table HR1_7: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?It will make me feel nostalgic




Somewhatless likely

Much lesslikely


Adults 8% (40) 32% (698) 35% (778) 4% (9) 2% (49) 8% (83) 220Gender: Male 20% (207) 3% (320) 33% (34) 4% (42) 3% (32) 9% (89) 030Gender: Female 7% (94) 32% (379) 37% (437) 4% (49) % (7) 8% (94) 7Age: 18-29 24% (93) 27% (05) 27% (07) 5% (2) 2% (9) 5% (57) 392Age: 30-44 25% (23) 33% (64) 28% (4) 3% (3) 2% () 9% (44) 496Age: 45-54 7% (83) 3% (47) 38% (80) 3% (6) 3% (4) 8% (38) 478Age: 55-64 3% (42) 33% (07) 42% (37) 4% (4) 2% (6) 6% (9) 323Age: 65+ 2% (60) 34% (75) 42% (23) 5% (27) 2% (0) 5% (26) 52Generation Z: 18-21 25% (32) 22% (28) 23% (30) 6% (8) 3% (4) 22% (28) 30Millennial: Age 22-37 26% (42) 29% (59) 27% (47) 4% (20) 2% (3) % (58) 538Generation X: Age 38-53 9% (20) 34% (26) 35% (224) 3% (8) 2% (5) 7% (48) 640Boomers: Age 54-72 3% (0) 32% (249) 43% (339) 5% (38) 2% (4) 6% (44) 785PID: Dem (no lean) 23% (67) 32% (232) 33% (236) 5% (35) 2% (3) 6% (42) 725PID: Ind (no lean) 3% (75) 32% (76) 38% (22) 2% () 3% (6) 2% (64) 554PID: Rep (no lean) 7% (60) 3% (290) 36% (330) 5% (45) 2% (20) 8% (78) 922PID/Gender: DemMen 28% (87) 30% (95) 27% (84) 6% (8) 4% (2) 5% (5) 32PID/Gender: DemWomen 9% (79) 33% (38) 37% (52) 4% (7) — () 6% (27) 43PID/Gender: Ind Men 4% (39) 35% (97) 35% (99) 2% (6) 2% (6) 2% (33) 28PID/Gender: Ind Women 3% (36) 29% (79) 4% (3) 2% (5) 4% (0) % (3) 273PID/Gender: Rep Men 8% (80) 29% (28) 36% (58) 4% (7) 3% (3) 9% (4) 438PID/Gender: Rep Women 6% (80) 34% (62) 36% (72) 6% (27) % (6) 8% (37) 484Ideo: Liberal (1-3) 23% (6) 34% (235) 3% (27) 4% (28) 2% (5) 6% (43) 698Ideo: Moderate (4) 4% (66) 36% (7) 36% (70) 5% (23) 3% (5) 6% (28) 473Ideo: Conservative (5-7) 8% (24) 32% (220) 39% (27) 5% (33) 2% (4) 4% (30) 69Educ: College 8% (252) 30% (409) 35% (482) 5% (66) 2% (3) 0% (44) 384Educ: Bachelors degree 7% (88) 35% (83) 38% (96) 2% (3) 3% (4) 5% (27) 52Educ: Post-grad 20% (60) 36% (07) 34% (00) 4% (2) % (4) 4% (2) 296



29

Table HR1_7





Somewhatless likely

Much lesslikely


Adults 8% (40) 32% (698) 35% (778) 4% (9) 2% (49) 8% (83) 220Income: Under 50k 9% (24) 27% (338) 36% (453) 4% (52) 2% (3) 2% (5) 266Income: 50k-100k 7% (06) 4% (257) 33% (209) 4% (26) 2% () 3% (8) 626Income: 100k+ 8% (55) 33% (03) 38% (7) 4% (3) 2% (7) 5% (5) 309Ethnicity: White 8% (35) 33% (590) 37% (655) 3% (59) 2% (34) 7% (27) 780Ethnicity: Hispanic 22% (48) 27% (58) 30% (65) 4% (9) 3% (6) 3% (28) 23Ethnicity: Afr. Am. 2% (58) 23% (64) 32% (88) 9% (25) 4% () 2% (33) 279Ethnicity: Other 9% (28) 32% (45) 25% (35) 5% (7) 3% (5) 6% (23) 42Relig: Protestant 4% (73) 36% (9) 39% (206) 6% (30) % (7) 4% (23) 529Relig: Roman Catholic 22% (8) 36% (33) 33% (22) 3% (0) % (3) 6% (2) 370Relig: Something Else 2% (44) 27% (57) 39% (83) 2% (4) 4% (9) 7% (4) 22Relig: Jewish 20% () 3% (7) 40% (22) 2% () — (0) 6% (3) 56Relig: Evangelical 6% (25) 35% (268) 39% (30) 3% (25) 2% (3) 5% (42) 774Relig: Non-Evang. Catholics 22% (73) 33% (2) 33% (0) 6% (9) 2% (6) 5% (7) 337Relig: All Christian 8% (98) 34% (38) 37% (4) 4% (44) 2% (9) 5% (59) Relig: All Non-Christian 9% (5) 25% (67) 36% (98) 7% (8) 3% (8) % (30) 27Community: Urban 22% (2) 30% (65) 29% (63) 4% (22) 4% (20) 2% (66) 556Community: Suburban 8% (74) 32% (32) 39% (384) 4% (39) 2% (6) 5% (53) 988Community: Rural 6% (07) 32% (23) 35% (230) 4% (29) 2% (3) 0% (65) 657Employ: Private Sector 20% (43) 33% (237) 36% (255) 3% (22) 2% (7) 5% (37) 7Employ: Government 7% (30) 33% (57) 37% (64) 6% () % (2) 5% (8) 7Employ: Self-Employed 20% (36) 35% (62) 35% (64) 3% (5) % (2) 6% () 8Employ: Homemaker 7% (8) 35% (39) 36% (40) — (0) — (0) 3% (4) 2Employ: Student 30% (22) 27% (9) 20% (4) 5% (4) 2% (2) 5% () 7Employ: Retired 2% (62) 33% (72) 4% (24) 6% (33) 2% () 6% (29) 52Employ: Unemployed 22% (42) 29% (55) 27% (5) 4% (8) 3% (6) 4% (27) 89Employ: Other 20% (48) 23% (57) 3% (77) 3% (8) 3% (8) 9% (46) 245Military HH: Yes 6% (67) 35% (4) 37% (49) 6% (23) 3% () 3% (3) 404Military HH: No 9% (335) 3% (558) 35% (630) 4% (68) 2% (38) 9% (70) 797RD/WT: Right Direction 8% (56) 3% (277) 35% (32) 5% (40) 3% (23) 8% (74) 883RD/WT: Wrong Track 9% (245) 32% (42) 35% (466) 4% (50) 2% (26) 8% (0) 38


30






Somewhatless likely

Much lesslikely


Adults 8% (40) 32% (698) 35% (778) 4% (9) 2% (49) 8% (83) 220Trump Job Approve 8% (70) 32% (300) 36% (342) 5% (46) 3% (24) 6% (60) 942Trump Job Disapprove 9% (20) 34% (382) 35% (390) 4% (42) 2% (24) 7% (74) 23Trump Job Strongly Approve 2% (07) 30% (5) 34% (72) 5% (25) 3% (6) 7% (36) 506Trump Job Somewhat Approve 5% (63) 34% (49) 39% (7) 5% (20) 2% (8) 6% (24) 436Trump Job Somewhat Disapprove 6% (42) 36% (95) 36% (96) 5% (4) % (4) 6% (5) 265Trump Job Strongly Disapprove 20% (68) 34% (288) 34% (294) 3% (29) 2% (2) 7% (59) 858#1 Issue: Economy 2% (25) 32% (90) 34% (202) 4% (22) % (5) 8% (46) 59#1 Issue: Security 8% (66) 36% (33) 32% (8) 5% (7) 3% () 7% (27) 372#1 Issue: Health Care 8% (80) 33% (45) 37% (62) 3% () 2% (0) 6% (28) 436#1 Issue: Medicare / Social Security 5% (50) 29% (96) 40% (36) 7% (24) 2% (8) 7% (22) 335#1 Issue: Women’s Issues 6% (20) 3% (39) 35% (44) 5% (6) 3% (4) % (4) 27#1 Issue: Education 9% (25) 37% (49) 28% (37) 5% (6) 3% (4) 9% (2) 33#1 Issue: Energy 9% (4) 23% (7) 44% (34) 2% (2) % () % (9) 76#1 Issue: Other 6% (20) 22% (29) 35% (45) 2% (3) 5% (7) 20% (26) 292016 Vote: Hillary Clinton 20% (44) 35% (254) 34% (246) 4% (30) 2% (8) 5% (38) 7292016 Vote: Donald Trump 7% (36) 34% (266) 37% (287) 5% (40) 2% (8) 5% (38) 7852016 Vote: Someone else 2% (23) 3% (59) 47% (92) 2% (4) % () 8% (5) 952016 Vote: Didnt Vote 20% (98) 24% (9) 3% (53) 3% (6) 2% () 8% (90) 487Voted in 2014: Yes 8% (270) 34% (55) 37% (565) 4% (65) 2% (3) 5% (78) 524Voted in 2014: No 9% (3) 27% (84) 3% (23) 4% (25) 3% (8) 6% (06) 6772012 Vote: Barack Obama 9% (77) 35% (322) 34% (35) 4% (39) 2% (6) 5% (47) 962012 Vote: Mitt Romney 6% (95) 35% (22) 38% (227) 5% (29) 2% (5) 4% (25) 6022012 Vote: Other 3% (2) 27% (24) 58% (50) 3% (3) — (0) 9% (8) 872012 Vote: Didn’t Vote 2% (28) 24% (4) 3% (86) 3% (20) 3% (8) 7% (02) 5944-Region: Northeast 9% (74) 32% (27) 35% (38) 3% () 3% (0) 8% (32) 3934-Region: Midwest 20% (03) 35% (79) 3% (54) 3% (6) 2% (2) 8% (4) 5064-Region: South 7% (4) 3% (253) 37% (300) 5% (45) 2% (4) 8% (69) 8224-Region: West 7% (83) 29% (38) 39% (85) 4% (9) 3% (3) 9% (4) 48Favorable of Trump 9% (74) 33% (303) 36% (339) 5% (42) 2% (22) 6% (52) 93Unfavorable of Trump 9% (209) 34% (376) 35% (393) 4% (44) 2% (25) 7% (76) 22



31

Table HR1_7





Somewhatless likely

Much lesslikely


Adults 8% (40) 32% (698) 35% (778) 4% (9) 2% (49) 8% (83) 220Very Favorable of Trump 23% (20) 29% (5) 33% (77) 5% (28) 3% (8) 7% (35) 529Somewhat Favorable of Trump 3% (54) 38% (52) 40% (6) 3% (4) % (4) 4% (7) 402Somewhat Unfavorable of Trump 6% (33) 30% (63) 34% (72) 5% () 2% (5) 2% (26) 20Very Unfavorable of Trump 9% (75) 34% (33) 35% (32) 4% (32) 2% (20) 6% (50) 92Frequent TV watchers 20% (34) 34% (574) 35% (595) 4% (63) 2% (3) 5% (92) 697Frequent movie watchers 25% (253) 32% (329) 3% (33) 4% (4) 2% (20) 6% (56) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


32


Table HR1_8: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?It has a more modern storyline than other movie(s) in the series




Somewhatless likely

Much lesslikely


Adults 4% (30) 26% (575) 45% (999) 5% (03) 2% (44) 8% (70) 220Gender: Male 6% (67) 26% (264) 43% (446) 4% (45) 2% (22) 8% (86) 030Gender: Female 2% (43) 27% (3) 47% (553) 5% (58) 2% (22) 7% (84) 7Age: 18-29 9% (75) 27% (07) 34% (34) 5% (9) 2% (9) 2% (48) 392Age: 30-44 8% (9) 28% (38) 40% (99) 3% (5) 2% (0) 8% (42) 496Age: 45-54 4% (66) 29% (39) 45% (26) 4% (9) % (6) 7% (32) 478Age: 55-64 % (35) 25% (79) 5% (65) 6% (20) 4% (2) 4% (2) 323Age: 65+ 8% (42) 22% (2) 56% (285) 6% (30) % (7) 7% (36) 52Generation Z: 18-21 8% (23) 25% (33) 30% (39) 7% (9) 3% (3) 8% (23) 30Millennial: Age 22-37 2% (3) 28% (50) 36% (96) 3% (8) 2% (3) 9% (49) 538Generation X: Age 38-53 3% (86) 29% (86) 45% (290) 4% (24) % (8) 7% (45) 640Boomers: Age 54-72 0% (82) 23% (78) 53% (47) 6% (46) 2% (8) 5% (43) 785PID: Dem (no lean) 6% (6) 28% (200) 46% (333) 4% (29) % (8) 5% (40) 725PID: Ind (no lean) 2% (65) 27% (49) 45% (249) 3% (9) 2% (0) % (62) 554PID: Rep (no lean) 4% (29) 25% (227) 45% (47) 6% (55) 3% (26) 7% (68) 922PID/Gender: DemMen 20% (6) 28% (87) 4% (28) 4% (2) 2% (5) 6% (9) 32PID/Gender: DemWomen 3% (55) 27% (3) 50% (205) 4% (8) % (2) 5% (2) 43PID/Gender: Ind Men % (3) 26% (72) 47% (3) 4% (0) 2% (7) % (30) 28PID/Gender: Ind Women 3% (35) 28% (77) 43% (8) 3% (8) % (3) 2% (33) 273PID/Gender: Rep Men 7% (75) 24% (05) 43% (87) 5% (23) 2% (0) 9% (38) 438PID/Gender: Rep Women % (54) 25% (22) 48% (230) 7% (32) 3% (6) 6% (30) 484Ideo: Liberal (1-3) 8% (24) 28% (96) 4% (289) 4% (30) 2% (3) 7% (46) 698Ideo: Moderate (4) 2% (54) 28% (34) 50% (237) 3% (4) % (3) 6% (30) 473Ideo: Conservative (5-7) 3% (88) 24% (63) 49% (34) 7% (49) 3% (23) 4% (29) 69Educ: College 5% (205) 27% (373) 42% (588) 4% (59) 2% (27) 0% (33) 384Educ: Bachelors degree 2% (62) 25% (3) 50% (259) 7% (34) 2% (3) 4% (22) 52Educ: Post-grad 4% (42) 24% (72) 5% (52) 3% (0) % (4) 5% (6) 296



33

Table HR1_8





Somewhatless likely

Much lesslikely


Adults 4% (30) 26% (575) 45% (999) 5% (03) 2% (44) 8% (70) 220Income: Under 50k 5% (95) 25% (320) 4% (54) 5% (65) 2% (32) % (40) 266Income: 50k-100k 3% (80) 26% (63) 52% (327) 5% (29) % (8) 3% (8) 626Income: 100k+ % (35) 30% (9) 5% (58) 3% (9) % (4) 4% (2) 309Ethnicity: White 3% (224) 26% (462) 48% (85) 5% (92) 2% (35) 7% (6) 780Ethnicity: Hispanic 23% (48) 2% (45) 36% (77) 6% (2) 2% (4) 2% (26) 23Ethnicity: Afr. Am. 22% (6) 27% (77) 36% (0) % (3) 2% (4) 2% (33) 279Ethnicity: Other 8% (26) 26% (37) 33% (47) 6% (8) 3% (4) 4% (20) 42Relig: Protestant % (57) 27% (42) 50% (266) 6% (30) 3% (6) 3% (7) 529Relig: Roman Catholic 4% (5) 33% (23) 4% (53) 5% (8) 2% (8) 5% (7) 370Relig: Something Else 4% (30) 28% (59) 46% (97) 6% (2) % (2) 6% (2) 22Relig: Jewish 9% () 4% (8) 45% (25) 5% (9) — (0) 6% (3) 56Relig: Evangelical 2% (93) 28% (22) 49% (378) 5% (37) % (0) 4% (35) 774Relig: Non-Evang. Catholics 4% (45) 3% (03) 4% (38) 7% (24) 5% (6) 3% () 337Relig: All Christian 3% (39) 29% (323) 47% (57) 5% (60) 2% (26) 4% (45) Relig: All Non-Christian 20% (55) 8% (49) 45% (22) 4% () 2% (7) 0% (28) 27Community: Urban 8% (98) 29% (6) 35% (94) 4% (23) 2% (2) 2% (69) 556Community: Suburban % (4) 26% (26) 50% (495) 6% (55) 2% (5) 5% (48) 988Community: Rural 5% (99) 23% (53) 47% (30) 4% (26) 3% (6) 8% (52) 657Employ: Private Sector 5% (03) 29% (204) 47% (334) 4% (26) 2% () 5% (33) 7Employ: Government 7% (30) 24% (4) 47% (80) 8% (4) % (2) 3% (5) 7Employ: Self-Employed 5% (28) 27% (50) 44% (80) 6% (0) % (3) 6% () 8Employ: Homemaker 4% (6) 25% (28) 38% (42) 9% (0) 3% (3) 2% (3) 2Employ: Student 2% (5) 3% (22) 32% (23) 4% (3) % (0) % (8) 7Employ: Retired 9% (44) 22% (5) 53% (279) 6% (29) 3% (4) 8% (40) 52Employ: Unemployed 6% (30) 27% (5) 4% (77) 2% (3) 3% (5) 2% (23) 89Employ: Other 8% (44) 27% (65) 34% (84) 3% (7) 2% (6) 6% (38) 245Military HH: Yes 7% (69) 23% (94) 49% (96) 3% (4) 3% (4) 4% (8) 404Military HH: No 3% (24) 27% (48) 45% (803) 5% (90) 2% (30) 8% (52) 797RD/WT: Right Direction 4% (20) 29% (252) 42% (37) 5% (48) 3% (25) 8% (67) 883RD/WT: Wrong Track 4% (90) 25% (323) 48% (628) 4% (55) % (9) 8% (03) 38


34






Somewhatless likely

Much lesslikely


Adults 4% (30) 26% (575) 45% (999) 5% (03) 2% (44) 8% (70) 220Trump Job Approve 5% (39) 27% (257) 44% (4) 7% (63) 3% (24) 5% (49) 942Trump Job Disapprove 4% (55) 26% (296) 48% (540) 3% (35) 2% (8) 7% (79) 23Trump Job Strongly Approve 8% (90) 24% (23) 4% (20) 7% (35) 3% (4) 7% (34) 506Trump Job Somewhat Approve % (49) 3% (34) 46% (20) 7% (29) 2% (9) 3% (5) 436Trump Job Somewhat Disapprove 5% (40) 26% (69) 50% (32) 2% (5) 2% (5) 5% (4) 265Trump Job Strongly Disapprove 4% (6) 26% (227) 48% (408) 3% (30) 2% (4) 7% (64) 858#1 Issue: Economy 5% (90) 27% (59) 47% (277) 3% (6) 2% () 7% (39) 59#1 Issue: Security 3% (50) 25% (95) 45% (69) 7% (26) 2% (9) 6% (24) 372#1 Issue: Health Care 4% (6) 3% (33) 47% (206) % (6) % (5) 6% (26) 436#1 Issue: Medicare / Social Security % (37) 23% (78) 46% (55) 8% (27) 3% (9) 9% (30) 335#1 Issue: Women’s Issues 7% (2) 24% (3) 42% (54) 7% (9) 2% (2) 8% (0) 27#1 Issue: Education 5% (9) 3% (4) 38% (5) 5% (6) 2% (3) 9% (2) 33#1 Issue: Energy 7% (3) 9% (5) 48% (37) 7% (5) 2% (2) 7% (5) 76#1 Issue: Other 5% (9) 9% (24) 40% (5) 5% (7) 3% (3) 9% (24) 292016 Vote: Hillary Clinton 5% (08) 28% (202) 46% (339) 4% (27) % (8) 6% (45) 7292016 Vote: Donald Trump 3% (02) 26% (206) 47% (367) 7% (54) 3% (22) 4% (33) 7852016 Vote: Someone else % (22) 26% (50) 54% (06) % (2) 2% (4) 6% () 952016 Vote: Didnt Vote 6% (78) 24% (8) 38% (86) 4% (9) 2% (9) 6% (78) 487Voted in 2014: Yes 3% (200) 26% (39) 48% (736) 5% (82) 2% (3) 5% (83) 524Voted in 2014: No 6% (0) 27% (84) 39% (262) 3% (2) 2% (3) 3% (87) 6772012 Vote: Barack Obama 4% (3) 28% (257) 47% (432) 4% (33) % (2) 6% (52) 962012 Vote: Mitt Romney 2% (7) 24% (42) 50% (300) 7% (44) 3% (9) 4% (26) 6022012 Vote: Other 2% (2) 6% (4) 65% (57) 6% (6) 2% (2) 8% (7) 872012 Vote: Didn’t Vote 8% (06) 27% (62) 35% (20) 4% (2) 2% () 4% (83) 5944-Region: Northeast 4% (53) 26% (0) 44% (74) 5% (2) 3% (0) 9% (34) 3934-Region: Midwest 7% (84) 29% (46) 42% (24) 4% (8) 2% (9) 7% (35) 5064-Region: South 3% (09) 26% (22) 47% (387) 5% (40) 2% (9) 7% (55) 8224-Region: West 3% (64) 24% (7) 46% (224) 5% (24) % (6) 0% (47) 48Favorable of Trump 5% (42) 27% (253) 44% (408) 6% (59) 3% (26) 5% (43) 93Unfavorable of Trump 4% (57) 27% (298) 48% (534) 4% (40) % (5) 7% (78) 22



35

Table HR1_8





Somewhatless likely

Much lesslikely


Adults 4% (30) 26% (575) 45% (999) 5% (03) 2% (44) 8% (70) 220Very Favorable of Trump 8% (95) 25% (30) 42% (222) 6% (34) 3% (8) 6% (3) 529Somewhat Favorable of Trump 2% (47) 30% (23) 46% (86) 6% (26) 2% (8) 3% (3) 402Somewhat Unfavorable of Trump 3% (28) 25% (53) 48% (00) 3% (6) 2% (4) 9% (20) 20Very Unfavorable of Trump 4% (30) 27% (245) 48% (434) 4% (34) % () 6% (59) 92Frequent TV watchers 6% (267) 27% (46) 47% (792) 4% (69) % (24) 5% (84) 697Frequent movie watchers 2% (24) 29% (290) 40% (403) 4% (37) % (4) 5% (53) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


36


Table HR1_9: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?I have heard family or friends talk about the series




Somewhatless likely

Much lesslikely


Adults 26% (58) 42% (922) 22% (486) 2% (43) % (26) 7% (44) 220Gender: Male 27% (274) 40% (45) 22% (230) 2% (26) % (4) 7% (72) 030Gender: Female 26% (307) 43% (507) 22% (256) % (7) % (2) 6% (72) 7Age: 18-29 32% (25) 37% (44) 7% (65) 3% () 2% (8) 0% (38) 392Age: 30-44 32% (58) 40% (99) 7% (82) 3% (4) % (6) 7% (37) 496Age: 45-54 24% (5) 44% (2) 24% (4) 2% (7) % (5) 5% (26) 478Age: 55-64 23% (74) 44% (43) 25% (8) 2% (7) % (5) 4% (3) 323Age: 65+ 2% (09) 44% (224) 28% (44) % (3) % (3) 6% (30) 52Generation Z: 18-21 32% (42) 35% (46) 3% (6) 2% (3) 4% (5) 4% (8) 30Millennial: Age 22-37 34% (83) 37% (97) 7% (9) 3% (8) % (6) 8% (44) 538Generation X: Age 38-53 26% (66) 45% (285) 2% (37) 2% (2) % (7) 5% (34) 640Boomers: Age 54-72 2% (67) 45% (35) 26% (208) % (0) % (8) 5% (42) 785PID: Dem (no lean) 3% (226) 40% (289) 22% (62) 2% (2) % (8) 4% (27) 725PID: Ind (no lean) 9% (03) 46% (253) 24% (3) 2% (3) % (7) 9% (47) 554PID: Rep (no lean) 27% (252) 4% (379) 2% (93) 2% (7) % () 7% (69) 922PID/Gender: DemMen 34% (07) 39% (22) 2% (65) % (5) % (3) 4% () 32PID/Gender: DemWomen 29% (9) 4% (68) 23% (97) 2% (8) % (5) 4% (6) 43PID/Gender: Ind Men 5% (43) 46% (29) 26% (72) 3% (9) 2% (4) 8% (23) 28PID/Gender: Ind Women 22% (60) 45% (24) 2% (58) 2% (4) % (3) 9% (25) 273PID/Gender: Rep Men 28% (24) 37% (64) 2% (93) 3% (2) 2% (7) 9% (38) 438PID/Gender: Rep Women 26% (28) 45% (26) 2% (00) % (5) % (4) 6% (3) 484Ideo: Liberal (1-3) 30% (208) 43% (300) 9% (34) 2% (7) % (8) 5% (3) 698Ideo: Moderate (4) 24% (5) 43% (204) 26% (2) 2% (9) % (3) 4% (2) 473Ideo: Conservative (5-7) 25% (74) 46% (35) 22% (53) % (0) % (0) 4% (29) 69Educ: College 27% (377) 39% (542) 23% (37) 2% (22) % (7) 8% (09) 384Educ: Bachelors degree 23% (2) 48% (249) 22% (5) 2% (0) % (6) 4% (20) 52Educ: Post-grad 28% (83) 44% (3) 8% (54) 4% () % (3) 5% (5) 296



37

Table HR1_9





Somewhatless likely

Much lesslikely


Adults 26% (58) 42% (922) 22% (486) 2% (43) % (26) 7% (44) 220Income: Under 50k 26% (333) 37% (474) 24% (308) 2% (2) % (6) 9% (5) 266Income: 50k-100k 27% (67) 48% (298) 9% (9) 3% (7) % (8) 3% (7) 626Income: 100k+ 26% (82) 49% (50) 9% (59) 2% (5) % (2) 4% (2) 309Ethnicity: White 25% (448) 44% (792) 22% (395) 2% (3) % (8) 5% (95) 780Ethnicity: Hispanic 27% (58) 34% (72) 2% (45) 3% (7) 2% (4) 3% (28) 23Ethnicity: Afr. Am. 32% (9) 30% (84) 24% (67) 2% (6) % (3) 0% (28) 279Ethnicity: Other 30% (42) 32% (46) 7% (24) 4% (5) 3% (5) 4% (20) 42Relig: Protestant 26% (39) 43% (225) 26% (37) 2% (8) % (5) 3% (4) 529Relig: Roman Catholic 27% (00) 44% (64) 8% (68) 3% () % (4) 6% (23) 370Relig: Something Else 25% (53) 44% (92) 24% (5) 2% (5) % (2) 4% (8) 22Relig: Jewish 28% (5) 43% (24) 2% (2) 2% () 2% () 4% (2) 56Relig: Evangelical 24% (88) 43% (333) 25% (97) 2% (5) % (7) 4% (34) 774Relig: Non-Evang. Catholics 3% (04) 44% (49) 8% (59) 3% (9) % (5) 3% (2) 337Relig: All Christian 26% (292) 43% (48) 23% (256) 2% (24) % (2) 4% (46) Relig: All Non-Christian 34% (93) 33% (90) 22% (6) % (3) % (3) 8% (2) 27Community: Urban 30% (66) 36% (99) 20% (2) 2% () % (6) % (62) 556Community: Suburban 25% (246) 47% (464) 2% (22) 2% (7) % (0) 4% (39) 988Community: Rural 26% (69) 39% (259) 25% (62) 2% (5) 2% (0) 6% (42) 657Employ: Private Sector 27% (90) 46% (326) 9% (36) 3% (2) % (8) 4% (30) 7Employ: Government 30% (52) 47% (80) 7% (30) 3% (5) — () 2% (4) 7Employ: Self-Employed 27% (49) 39% (7) 25% (45) 3% (5) 3% (5) 3% (5) 8Employ: Homemaker 27% (3) 40% (45) 20% (22) 2% (2) — (0) 0% () 2Employ: Student 3% (22) 39% (28) 8% (3) % () 4% (3) 7% (5) 7Employ: Retired 22% (4) 44% (230) 26% (35) % (4) % (7) 6% (3) 52Employ: Unemployed 27% (52) 34% (63) 26% (50) % (2) % () % (2) 89Employ: Other 29% (72) 32% (79) 23% (55) % (3) % (2) 4% (34) 245Military HH: Yes 24% (98) 46% (87) 23% (94) 2% (9) % (5) 3% (0) 404Military HH: No 27% (484) 4% (734) 22% (392) 2% (33) % (2) 7% (33) 797RD/WT: Right Direction 29% (252) 42% (370) 9% (72) 2% (6) % (2) 7% (6) 883RD/WT: Wrong Track 25% (329) 42% (552) 24% (34) 2% (26) % (4) 6% (83) 38


38






Somewhatless likely

Much lesslikely


Adults 26% (58) 42% (922) 22% (486) 2% (43) % (26) 7% (44) 220Trump Job Approve 29% (277) 43% (409) 20% (90) % (3) % (8) 5% (46) 942Trump Job Disapprove 25% (282) 43% (479) 23% (263) 2% (24) % (6) 5% (59) 23Trump Job Strongly Approve 30% (53) 38% (90) 22% (0) 2% () % (7) 7% (34) 506Trump Job Somewhat Approve 28% (23) 50% (28) 8% (79) % (2) — () 3% (2) 436Trump Job Somewhat Disapprove 23% (62) 47% (25) 24% (63) % (2) 2% (4) 4% (0) 265Trump Job Strongly Disapprove 26% (22) 4% (354) 23% (200) 3% (22) % (2) 6% (49) 858#1 Issue: Economy 32% (87) 44% (258) 6% (95) 2% (3) % (5) 5% (32) 59#1 Issue: Security 24% (9) 43% (59) 25% (93) % (5) % (4) 5% (20) 372#1 Issue: Health Care 25% () 4% (8) 26% (5) % (4) — (0) 6% (25) 436#1 Issue: Medicare / Social Security 24% (80) 38% (27) 27% (89) 3% (0) % (5) 8% (26) 335#1 Issue: Women’s Issues 25% (3) 46% (59) 8% (23) % () 3% (4) 7% (9) 27#1 Issue: Education 30% (40) 43% (57) 7% (22) 3% (4) 2% (2) 6% (8) 33#1 Issue: Energy 25% (9) 45% (35) 20% (5) 2% (2) 3% (2) 5% (4) 76#1 Issue: Other 7% (23) 36% (47) 26% (33) 3% (4) 2% (3) 5% (20) 292016 Vote: Hillary Clinton 27% (96) 44% (322) 23% (66) % () % (9) 4% (26) 7292016 Vote: Donald Trump 28% (29) 44% (348) 2% (63) 2% (2) % (6) 5% (37) 7852016 Vote: Someone else 20% (39) 48% (93) 24% (47) 2% (4) % (2) 5% (9) 952016 Vote: Didnt Vote 26% (27) 33% (59) 22% (08) 3% (5) 2% (7) 4% (70) 487Voted in 2014: Yes 26% (39) 45% (678) 23% (353) 2% (27) % (6) 4% (59) 524Voted in 2014: No 28% (9) 36% (243) 20% (33) 2% (6) % (0) 3% (85) 6772012 Vote: Barack Obama 26% (24) 44% (402) 24% (29) 2% (6) % (6) 3% (3) 962012 Vote: Mitt Romney 27% (64) 46% (276) 2% (24) 2% () % (4) 4% (23) 6022012 Vote: Other 4% (2) 43% (37) 27% (23) 2% (2) 4% (4) 0% (8) 872012 Vote: Didn’t Vote 27% (63) 35% (207) 20% (9) 2% (3) 2% (2) 3% (79) 5944-Region: Northeast 22% (87) 44% (73) 2% (83) 2% (7) 2% (9) 8% (33) 3934-Region: Midwest 28% (44) 43% (220) 20% (00) 3% (4) % (3) 5% (25) 5064-Region: South 27% (28) 4% (333) 24% (98) 2% (7) % (8) 6% (48) 8224-Region: West 27% (32) 4% (96) 22% (05) % (5) % (6) 8% (38) 48Favorable of Trump 30% (28) 42% (394) 20% (87) 2% (4) % () 5% (43) 93Unfavorable of Trump 25% (278) 44% (495) 23% (256) 2% (24) % (3) 5% (56) 22



39

Table HR1_9





Somewhatless likely

Much lesslikely


Adults 26% (58) 42% (922) 22% (486) 2% (43) % (26) 7% (44) 220Very Favorable of Trump 33% (75) 35% (85) 22% (8) 2% (2) % (7) 6% (3) 529Somewhat Favorable of Trump 26% (07) 52% (209) 7% (69) % (2) % (4) 3% (3) 402Somewhat Unfavorable of Trump 23% (49) 48% (02) 9% (39) % (2) % (2) 8% (6) 20Very Unfavorable of Trump 25% (229) 43% (394) 24% (27) 2% (2) % () 4% (40) 92Frequent TV watchers 29% (488) 43% (733) 22% (377) % (25) % (20) 3% (54) 697Frequent movie watchers 35% (350) 40% (402) 20% (98) % (9) 2% (6) 4% (37) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


40


Table HR1_10: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?Critics praised the movie




Somewhatless likely

Much lesslikely


Adults 4% (30) 27% (593) 46% (08) 3% (70) 3% (59) 7% (59) 220Gender: Male 5% (58) 26% (265) 44% (449) 4% (39) 4% (37) 8% (82) 030Gender: Female 2% (43) 28% (329) 49% (569) 3% (3) 2% (22) 7% (77) 7Age: 18-29 20% (78) 23% (90) 39% (52) 5% (8) 2% (9) 2% (45) 392Age: 30-44 6% (80) 27% (35) 43% (22) 3% (5) 3% (4) 8% (40) 496Age: 45-54 % (50) 28% (35) 50% (239) 3% (4) 2% (0) 6% (30) 478Age: 55-64 2% (39) 24% (79) 52% (67) 2% (6) 3% (0) 7% (22) 323Age: 65+ % (54) 30% (54) 48% (248) 3% (7) 3% (7) 4% (22) 52Generation Z: 18-21 22% (28) 8% (23) 34% (45) 4% (5) 3% (3) 9% (25) 30Millennial: Age 22-37 8% (95) 27% (45) 4% (29) 4% (9) 3% (4) 8% (46) 538Generation X: Age 38-53 2% (80) 27% (76) 48% (309) 3% (22) 2% (4) 6% (40) 640Boomers: Age 54-72 % (86) 26% (206) 52% (406) 2% (6) 3% (27) 6% (45) 785PID: Dem (no lean) 8% (34) 32% (233) 4% (295) 3% (9) % (8) 5% (37) 725PID: Ind (no lean) 0% (55) 26% (43) 48% (265) 3% (4) 4% (24) 0% (53) 554PID: Rep (no lean) 2% (2) 24% (28) 50% (459) 4% (37) 3% (27) 8% (69) 922PID/Gender: DemMen 2% (66) 33% (02) 34% (06) 4% () 3% (8) 6% (8) 32PID/Gender: DemWomen 6% (68) 32% (3) 46% (89) 2% (8) — (0) 5% (9) 43PID/Gender: Ind Men % (30) 25% (69) 48% (36) 3% (8) 4% (3) 9% (26) 28PID/Gender: Ind Women 9% (26) 27% (74) 47% (29) 2% (6) 4% (2) 0% (27) 273PID/Gender: Rep Men 4% (62) 2% (93) 47% (208) 4% (9) 4% (7) 9% (38) 438PID/Gender: Rep Women 0% (50) 26% (25) 52% (25) 4% (8) 2% (0) 6% (3) 484Ideo: Liberal (1-3) 8% (24) 34% (234) 38% (263) 3% (2) 2% (6) 6% (40) 698Ideo: Moderate (4) % (54) 23% (09) 55% (262) 3% (6) 2% (2) 4% (2) 473Ideo: Conservative (5-7) % (75) 25% (75) 53% (363) 4% (27) 3% (2) 4% (29) 69Educ: College 3% (83) 24% (330) 47% (652) 3% (48) 3% (46) 9% (25) 384Educ: Bachelors degree 2% (65) 35% (84) 43% (223) 4% (8) 2% (9) 4% (2) 52Educ: Post-grad 8% (53) 27% (80) 48% (43) % (4) % (4) 4% (3) 296



41

Table HR1_10





Somewhatless likely

Much lesslikely


Adults 4% (30) 27% (593) 46% (08) 3% (70) 3% (59) 7% (59) 220Income: Under 50k 5% (84) 24% (299) 45% (572) 4% (44) 3% (37) 0% (30) 266Income: 50k-100k % (70) 3% (95) 49% (307) 3% (2) 2% (5) 3% (8) 626Income: 100k+ 5% (47) 32% (00) 45% (39) % (4) 2% (8) 4% (2) 309Ethnicity: White 3% (226) 27% (487) 48% (854) 3% (53) 3% (49) 6% (2) 780Ethnicity: Hispanic 7% (36) 2% (45) 44% (94) 5% () % (2) 2% (26) 23Ethnicity: Afr. Am. 8% (50) 25% (7) 42% (6) 3% (9) 2% (7) 9% (26) 279Ethnicity: Other 7% (25) 25% (36) 34% (48) 6% (8) 3% (4) 5% (2) 42Relig: Protestant % (57) 30% (6) 50% (265) 3% (5) 2% (0) 4% (2) 529Relig: Roman Catholic 6% (60) 30% (09) 43% (6) 3% (2) 3% (0) 5% (8) 370Relig: Something Else 4% (29) 20% (43) 53% (3) 5% (0) 2% (4) 6% (3) 22Relig: Jewish 3% (7) 3% (7) 53% (30) — (0) — (0) 3% (2) 56Relig: Evangelical 2% (97) 28% (29) 49% (380) 3% (24) 2% (9) 4% (35) 774Relig: Non-Evang. Catholics 5% (49) 28% (95) 47% (58) 4% (3) 2% (5) 5% (7) 337Relig: All Christian 3% (46) 28% (33) 48% (538) 3% (38) 2% (24) 5% (52) Relig: All Non-Christian 6% (44) 22% (60) 47% (26) 4% (2) 3% (7) 8% (2) 27Community: Urban 6% (9) 28% (53) 38% (20) 3% (9) 3% (4) 3% (70) 556Community: Suburban 2% (8) 30% (294) 49% (484) 3% (27) 3% (25) 4% (40) 988Community: Rural 4% (92) 22% (47) 49% (324) 4% (24) 3% (20) 8% (50) 657Employ: Private Sector 3% (90) 29% (207) 49% (348) 3% (22) % (0) 5% (34) 7Employ: Government 3% (22) 28% (48) 48% (82) 5% (9) 3% (5) 3% (5) 7Employ: Self-Employed 7% (3) 25% (45) 44% (80) 7% (2) 3% (5) 5% (8) 8Employ: Homemaker 3% (5) 23% (26) 49% (55) 2% (2) % () 2% (3) 2Employ: Student 24% (7) 9% (3) 39% (28) 4% (3) 2% () 2% (9) 7Employ: Retired % (57) 29% (5) 48% (250) 2% () 5% (25) 5% (27) 52Employ: Unemployed 6% (3) 25% (46) 4% (78) 3% (6) 3% (6) 2% (22) 89Employ: Other 6% (39) 24% (58) 40% (98) 2% (5) 2% (5) 6% (40) 245Military HH: Yes 5% (62) 26% (06) 49% (99) 3% (2) 4% (6) 2% (9) 404Military HH: No 3% (239) 27% (487) 46% (89) 3% (58) 2% (44) 8% (50) 797RD/WT: Right Direction 3% (3) 27% (240) 45% (399) 4% (36) 3% (29) 8% (67) 883RD/WT: Wrong Track 4% (88) 27% (353) 47% (620) 3% (34) 2% (3) 7% (92) 38


42






Somewhatless likely

Much lesslikely


Adults 4% (30) 27% (593) 46% (08) 3% (70) 3% (59) 7% (59) 220Trump Job Approve 4% (27) 25% (237) 48% (453) 5% (44) 4% (35) 5% (46) 942Trump Job Disapprove 4% (6) 30% (337) 46% (55) 2% (23) 2% (9) 6% (68) 23Trump Job Strongly Approve 5% (76) 23% (4) 47% (238) 5% (26) 5% (23) 6% (29) 506Trump Job Somewhat Approve 2% (5) 28% (23) 49% (25) 4% (8) 3% (2) 4% (8) 436Trump Job Somewhat Disapprove 2% (3) 33% (88) 47% (25) % (3) 2% (6) 5% (3) 265Trump Job Strongly Disapprove 5% (30) 29% (249) 45% (390) 2% (20) 2% (4) 6% (54) 858#1 Issue: Economy 6% (96) 30% (78) 43% (256) 3% (20) % (6) 6% (35) 59#1 Issue: Security % (4) 24% (90) 5% (9) 3% (2) 3% (3) 7% (25) 372#1 Issue: Health Care 3% (58) 29% (25) 47% (206) 3% () 2% (8) 6% (28) 436#1 Issue: Medicare / Social Security 2% (4) 26% (86) 48% (60) 3% (0) 5% (6) 7% (23) 335#1 Issue: Women’s Issues 5% (9) 27% (34) 43% (55) 5% (7) % () 9% () 27#1 Issue: Education 5% (2) 26% (34) 45% (60) 4% (5) 3% (4) 7% (9) 33#1 Issue: Energy % (9) 30% (23) 42% (32) 3% (2) 3% (2) 0% (8) 76#1 Issue: Other 2% (6) 8% (24) 45% (58) 2% (3) 6% (8) 6% (2) 292016 Vote: Hillary Clinton 5% (2) 35% (252) 42% (303) 2% (6) 2% (2) 5% (35) 7292016 Vote: Donald Trump 2% (97) 26% (20) 50% (39) 4% (33) 4% (30) 4% (33) 7852016 Vote: Someone else 9% (8) 20% (39) 60% (7) 2% (4) 2% (4) 7% (3) 952016 Vote: Didnt Vote 5% (74) 20% (00) 42% (206) 4% (7) 3% (4) 6% (76) 487Voted in 2014: Yes 3% (98) 29% (44) 47% (72) 4% (54) 3% (39) 5% (7) 524Voted in 2014: No 5% (03) 23% (53) 44% (297) 2% (6) 3% (2) 3% (88) 6772012 Vote: Barack Obama 5% (37) 32% (294) 44% (40) 3% (25) 2% (8) 4% (4) 962012 Vote: Mitt Romney % (66) 25% (52) 52% (34) 4% (26) 3% (9) 4% (25) 6022012 Vote: Other 4% (4) 9% (6) 60% (52) 2% (2) 6% (6) 8% (7) 872012 Vote: Didn’t Vote 6% (95) 22% (3) 42% (25) 3% (8) 3% (6) 4% (83) 5944-Region: Northeast 4% (53) 3% (20) 42% (66) 2% (9) 4% (5) 7% (29) 3934-Region: Midwest 6% (83) 29% (44) 44% (222) 2% (2) 2% () 7% (35) 5064-Region: South 3% (07) 24% (200) 49% (402) 4% (32) 3% (23) 7% (58) 8224-Region: West 2% (58) 27% (30) 47% (228) 4% (7) 2% (0) 8% (38) 48Favorable of Trump 4% (32) 25% (229) 49% (456) 4% (33) 4% (36) 5% (45) 93Unfavorable of Trump 4% (55) 3% (345) 45% (509) 3% (32) % (6) 6% (65) 22



43

Table HR1_10





Somewhatless likely

Much lesslikely


Adults 4% (30) 27% (593) 46% (08) 3% (70) 3% (59) 7% (59) 220Very Favorable of Trump 5% (8) 23% (20) 48% (25) 4% (22) 5% (24) 6% (29) 529Somewhat Favorable of Trump 3% (5) 27% (09) 5% (204) 3% () 3% (2) 4% (5) 402Somewhat Unfavorable of Trump 8% (7) 33% (69) 43% (90) 4% (8) 2% (3) 0% (22) 20Very Unfavorable of Trump 5% (37) 30% (276) 46% (49) 3% (24) % (3) 5% (43) 92Frequent TV watchers 6% (265) 28% (477) 46% (788) 3% (52) 2% (40) 4% (74) 697Frequent movie watchers 20% (204) 27% (273) 43% (432) 3% (34) 2% (20) 5% (48) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


44


Table HR1_11: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?The series is seen as a classic




Somewhatless likely

Much lesslikely


Adults 20% (437) 33% (734) 35% (760) 3% (75) 2% (39) 7% (56) 220Gender: Male 23% (24) 32% (333) 32% (326) 3% (33) 2% (9) 8% (77) 030Gender: Female 7% (96) 34% (40) 37% (433) 4% (43) 2% (20) 7% (78) 7Age: 18-29 23% (92) 35% (37) 24% (93) 4% (8) 3% () % (4) 392Age: 30-44 23% (3) 32% (57) 32% (59) 3% (5) 2% (8) 9% (43) 496Age: 45-54 8% (86) 29% (37) 4% (94) 4% (20) 2% (0) 6% (29) 478Age: 55-64 7% (55) 39% (27) 35% (5) 2% (8) 3% (9) 3% () 323Age: 65+ 8% (9) 34% (76) 39% (98) 3% (4) — (2) 6% (32) 52Generation Z: 18-21 23% (29) 30% (39) 20% (25) 6% (8) 4% (5) 7% (22) 30Millennial: Age 22-37 23% (24) 35% (89) 28% (48) 4% (20) 2% () 9% (46) 538Generation X: Age 38-53 20% (28) 29% (88) 39% (249) 4% (23) 2% (2) 6% (4) 640Boomers: Age 54-72 7% (33) 37% (289) 37% (292) 3% (20) % () 5% (40) 785PID: Dem (no lean) 23% (70) 37% (266) 29% (2) 4% (3) % (0) 5% (37) 725PID: Ind (no lean) 6% (90) 3% (69) 38% (23) 3% (6) 2% (2) 0% (53) 554PID: Rep (no lean) 9% (76) 32% (299) 36% (335) 3% (28) 2% (7) 7% (66) 922PID/Gender: DemMen 3% (97) 37% (4) 2% (65) 5% (4) 2% (5) 5% (7) 32PID/Gender: DemWomen 8% (74) 37% (52) 35% (46) 4% (7) % (5) 5% (20) 43PID/Gender: Ind Men 20% (55) 29% (8) 39% (0) 3% (7) % (4) 9% (24) 28PID/Gender: Ind Women 3% (35) 32% (89) 38% (03) 3% (9) 3% (8) % (29) 273PID/Gender: Rep Men 20% (89) 32% (39) 35% (52) 3% () 2% (0) 8% (36) 438PID/Gender: Rep Women 8% (87) 33% (60) 38% (84) 4% (7) % (7) 6% (30) 484Ideo: Liberal (1-3) 23% (60) 37% (259) 29% (204) 4% (25) 2% (5) 5% (35) 698Ideo: Moderate (4) 8% (86) 30% (42) 40% (87) 5% (22) 2% (8) 6% (28) 473Ideo: Conservative (5-7) 9% (32) 35% (244) 37% (257) 3% (23) % (8) 4% (27) 69Educ: College 20% (280) 32% (439) 34% (473) 3% (47) 2% (22) 9% (24) 384Educ: Bachelors degree 7% (86) 36% (88) 37% (94) 4% (2) 2% (2) 4% (8) 52Educ: Post-grad 24% (7) 36% (08) 3% (93) 2% (6) 2% (5) 5% (4) 296



45

Table HR1_11





Somewhatless likely

Much lesslikely


Adults 20% (437) 33% (734) 35% (760) 3% (75) 2% (39) 7% (56) 220Income: Under 50k 20% (249) 32% (402) 33% (423) 3% (38) 2% (26) 0% (28) 266Income: 50k-100k 2% (34) 36% (228) 34% (26) 4% (23) 2% () 2% (4) 626Income: 100k+ 7% (53) 34% (05) 39% (2) 4% (4) % (3) 4% (3) 309Ethnicity: White 9% (330) 34% (607) 37% (655) 3% (52) 2% (32) 6% (03) 780Ethnicity: Hispanic 25% (54) 28% (60) 28% (59) 6% (3) 4% (8) 9% (9) 23Ethnicity: Afr. Am. 27% (76) 33% (9) 23% (65) 5% (4) % (3) 0% (29) 279Ethnicity: Other 22% (3) 25% (36) 27% (39) 6% (9) 3% (4) 6% (23) 42Relig: Protestant 5% (77) 4% (24) 37% (95) 3% (3) % (7) 4% (22) 529Relig: Roman Catholic 24% (89) 33% (24) 33% (2) 4% (5) % (4) 5% (7) 370Relig: Something Else 2% (45) 28% (58) 39% (83) 3% (7) 3% (5) 6% (2) 22Relig: Jewish 9% () 35% (9) 4% (23) 2% () — (0) 3% (2) 56Relig: Evangelical 8% (42) 33% (256) 39% (306) 3% (27) % () 4% (33) 774Relig: Non-Evang. Catholics 2% (69) 42% (4) 28% (94) 2% (8) 2% (5) 6% (9) 337Relig: All Christian 9% (2) 36% (397) 36% (399) 3% (35) % (6) 5% (52) Relig: All Non-Christian 26% (70) 26% (7) 33% (90) 4% () 2% (6) 8% (22) 27Community: Urban 2% (8) 32% (77) 28% (53) 5% (28) 3% (9) % (6) 556Community: Suburban 8% (80) 35% (350) 38% (372) 3% (26) % (3) 5% (46) 988Community: Rural 2% (39) 32% (207) 36% (234) 3% (2) % (8) 7% (49) 657Employ: Private Sector 9% (35) 33% (234) 40% (282) 2% (7) % () 5% (33) 7Employ: Government 27% (47) 32% (54) 32% (55) 3% (6) % (3) 4% (7) 7Employ: Self-Employed 25% (46) 3% (56) 3% (55) 6% () 2% (3) 5% (0) 8Employ: Homemaker 7% (9) 33% (37) 32% (35) 5% (6) % (2) % (3) 2Employ: Student 22% (6) 37% (26) 20% (4) 5% (4) 3% (2) 2% (9) 7Employ: Retired 7% (87) 37% (95) 35% (84) 4% (9) 2% (9) 5% (28) 52Employ: Unemployed 2% (40) 32% (6) 28% (52) 5% (0) % (2) 3% (24) 89Employ: Other 9% (47) 29% (7) 33% (82) % (3) 3% (9) 4% (33) 245Military HH: Yes 23% (92) 34% (38) 34% (39) 2% (0) 2% (6) 4% (8) 404Military HH: No 9% (345) 33% (596) 35% (62) 4% (65) 2% (33) 8% (38) 797RD/WT: Right Direction 20% (80) 33% (294) 35% (305) 3% (23) 2% (2) 7% (6) 883RD/WT: Wrong Track 9% (257) 33% (44) 34% (454) 4% (52) % (9) 7% (95) 38


46






Somewhatless likely

Much lesslikely


Adults 20% (437) 33% (734) 35% (760) 3% (75) 2% (39) 7% (56) 220Trump Job Approve 2% (20) 34% (39) 35% (325) 4% (35) 2% (8) 5% (44) 942Trump Job Disapprove 9% (29) 34% (384) 35% (397) 3% (35) 2% (7) 6% (7) 23Trump Job Strongly Approve 25% (27) 30% (5) 34% (70) 3% (7) 3% (4) 5% (28) 506Trump Job Somewhat Approve 7% (74) 39% (68) 36% (56) 4% (8) % (4) 4% (7) 436Trump Job Somewhat Disapprove 20% (52) 36% (96) 35% (93) 3% (8) 2% (5) 4% (0) 265Trump Job Strongly Disapprove 9% (67) 34% (288) 35% (304) 3% (27) % (2) 7% (6) 858#1 Issue: Economy 23% (33) 32% (88) 35% (208) 3% (7) % (8) 6% (37) 59#1 Issue: Security 20% (73) 34% (28) 35% (29) 5% (7) 3% (9) 4% (6) 372#1 Issue: Health Care 9% (83) 35% (52) 37% (63) % (4) % (6) 6% (28) 436#1 Issue: Medicare / Social Security 20% (66) 32% (06) 34% (5) 6% (20) % (3) 8% (26) 335#1 Issue: Women’s Issues 6% (2) 34% (43) 32% (40) 4% (5) 5% (6) 9% (2) 27#1 Issue: Education 8% (24) 39% (53) 27% (36) 4% (6) 3% (4) 8% () 33#1 Issue: Energy 2% (6) 39% (30) 28% (2) 6% (5) % () 5% (4) 76#1 Issue: Other 6% (2) 27% (34) 37% (48) % () 2% (2) 8% (23) 292016 Vote: Hillary Clinton 22% (6) 36% (264) 32% (230) 3% (2) 2% (2) 6% (42) 7292016 Vote: Donald Trump 20% (59) 34% (264) 37% (287) 4% (29) % () 4% (35) 7852016 Vote: Someone else 5% (29) 32% (63) 45% (87) 3% (7) — (0) 5% (9) 952016 Vote: Didnt Vote 8% (87) 29% (44) 32% (54) 4% (9) 3% (7) 4% (67) 487Voted in 2014: Yes 20% (304) 36% (545) 35% (537) 3% (44) % (22) 5% (7) 524Voted in 2014: No 20% (32) 28% (89) 33% (222) 5% (3) 3% (7) 3% (85) 6772012 Vote: Barack Obama 22% (20) 36% (327) 34% (309) 3% (30) % (9) 4% (39) 962012 Vote: Mitt Romney 9% (2) 35% (22) 37% (224) 3% (8) % (7) 5% (28) 6022012 Vote: Other 6% (6) 26% (23) 52% (45) 6% (5) 2% (2) 8% (7) 872012 Vote: Didn’t Vote 20% (8) 29% (73) 30% (8) 4% (2) 4% (2) 3% (80) 5944-Region: Northeast 2% (82) 34% (33) 33% (29) 2% (6) 2% (9) 8% (33) 3934-Region: Midwest 9% (95) 38% (90) 33% (67) 4% (9) % (6) 6% (29) 5064-Region: South 22% (84) 3% (252) 34% (283) 4% (29) 2% (6) 7% (56) 8224-Region: West 6% (75) 33% (60) 37% (80) 4% (20) 2% (8) 8% (38) 48Favorable of Trump 2% (99) 34% (32) 35% (32) 3% (29) 2% (20) 4% (4) 93Unfavorable of Trump 20% (224) 34% (382) 36% (399) 4% (43) % () 6% (63) 22



47

Table HR1_11





Somewhatless likely

Much lesslikely


Adults 20% (437) 33% (734) 35% (760) 3% (75) 2% (39) 7% (56) 220Very Favorable of Trump 26% (39) 29% (52) 34% (82) 3% (6) 3% (4) 5% (26) 529Somewhat Favorable of Trump 5% (60) 42% (69) 35% (40) 3% (3) % (5) 4% (5) 402Somewhat Unfavorable of Trump 7% (35) 33% (70) 36% (76) 7% (4) % (2) 6% (4) 20Very Unfavorable of Trump 2% (89) 34% (32) 35% (323) 3% (29) % (9) 5% (49) 92Frequent TV watchers 2% (356) 35% (586) 35% (595) 3% (50) % (24) 5% (85) 697Frequent movie watchers 28% (282) 34% (34) 29% (294) 3% (30) % (3) 5% (52) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


48


Table HR1_12: Would the following make you more or less likely to watch a new movie in an existing series or make no difference either way?The movie is the rst the series has released in a while




Somewhatless likely

Much lesslikely


Adults 20% (433) 32% (705) 37% (89) 3% (62) 2% (34) 7% (47) 220Gender: Male 22% (232) 3% (39) 34% (352) 3% (36) 2% (8) 7% (74) 030Gender: Female 7% (20) 33% (387) 40% (467) 2% (27) % (6) 6% (73) 7Age: 18-29 29% (4) 30% (6) 25% (98) 4% (6) 2% (8) 0% (40) 392Age: 30-44 23% (3) 3% (56) 34% (67) 3% (7) % (7) 7% (35) 496Age: 45-54 8% (88) 36% (72) 37% (77) 2% (7) % (4) 6% (30) 478Age: 55-64 6% (53) 29% (95) 43% (4) 3% (0) 2% (8) 5% (7) 323Age: 65+ 3% (65) 33% (67) 46% (236) 2% (2) % (8) 5% (25) 52Generation Z: 18-21 26% (33) 26% (34) 23% (30) 7% (9) 2% (2) 7% (22) 30Millennial: Age 22-37 26% (42) 32% (7) 30% (59) 3% (7) 2% (0) 7% (40) 538Generation X: Age 38-53 2% (32) 33% (23) 37% (236) 2% (4) % (7) 6% (38) 640Boomers: Age 54-72 4% (08) 32% (254) 44% (348) 3% (20) 2% (6) 5% (39) 785PID: Dem (no lean) 23% (66) 33% (24) 35% (255) 3% (9) % (8) 5% (35) 725PID: Ind (no lean) 6% (90) 32% (76) 39% (24) 3% (5) 2% (2) 8% (46) 554PID: Rep (no lean) 9% (77) 3% (288) 38% (350) 3% (28) 2% (4) 7% (66) 922PID/Gender: DemMen 28% (88) 33% (04) 29% (89) 4% () % (4) 5% (5) 32PID/Gender: DemWomen 9% (78) 33% (37) 40% (66) 2% (8) % (4) 5% (20) 43PID/Gender: Ind Men 8% (49) 3% (86) 40% (3) 3% (7) % (4) 8% (2) 28PID/Gender: Ind Women 5% (4) 33% (90) 37% (0) 3% (8) 3% (8) 9% (25) 273PID/Gender: Rep Men 2% (94) 29% (29) 34% (49) 4% (8) 2% (0) 9% (38) 438PID/Gender: Rep Women 7% (82) 33% (59) 4% (200) 2% (0) % (4) 6% (28) 484Ideo: Liberal (1-3) 23% (63) 34% (237) 32% (224) 4% (27) 2% (3) 5% (34) 698Ideo: Moderate (4) 7% (8) 3% (49) 4% (96) 3% (4) 2% (8) 5% (26) 473Ideo: Conservative (5-7) 8% (2) 33% (227) 42% (290) 2% (4) % (0) 4% (28) 69Educ: College 20% (282) 33% (453) 34% (467) 3% (42) 2% (25) 8% (4) 384Educ: Bachelors degree 6% (82) 3% (64) 47% (244) 2% (9) % (4) 3% (8) 52Educ: Post-grad 23% (69) 30% (89) 37% (08) 4% () 2% (5) 5% (5) 296



49

Table HR1_12





Somewhatless likely

Much lesslikely


Adults 20% (433) 32% (705) 37% (89) 3% (62) 2% (34) 7% (47) 220Income: Under 50k 2% (263) 30% (383) 35% (445) 3% (39) 2% (22) 9% (4) 266Income: 50k-100k 9% (8) 36% (223) 40% (248) 2% (2) % (8) 3% (8) 626Income: 100k+ 7% (53) 32% (99) 4% (27) 4% () 2% (5) 5% (5) 309Ethnicity: White 8% (38) 34% (596) 39% (687) 3% (47) 2% (27) 6% (05) 780Ethnicity: Hispanic 29% (62) 29% (6) 24% (50) 5% (0) 2% (4) 2% (25) 23Ethnicity: Afr. Am. 29% (82) 25% (7) 34% (94) 3% (9) 2% (4) 7% (9) 279Ethnicity: Other 23% (33) 27% (38) 27% (38) 5% (7) 2% (3) 6% (23) 42Relig: Protestant 8% (96) 35% (87) 40% (23) % (6) 2% (9) 3% (7) 529Relig: Roman Catholic 20% (74) 36% (35) 34% (25) 4% (3) 2% (6) 5% (7) 370Relig: Something Else 2% (45) 29% (6) 4% (86) 3% (6) 2% (5) 4% (9) 22Relig: Jewish 5% (8) 26% (4) 5% (28) 2% () — (0) 6% (3) 56Relig: Evangelical 8% (38) 33% (258) 4% (39) 2% (8) 2% (3) 3% (27) 774Relig: Non-Evang. Catholics 23% (78) 37% (24) 3% (06) 2% (7) 2% (7) 5% (6) 337Relig: All Christian 9% (26) 34% (382) 38% (425) 2% (25) 2% (20) 4% (43) Relig: All Non-Christian 23% (63) 3% (84) 33% (9) 4% (0) % (3) 8% (2) 27Community: Urban 25% (38) 30% (66) 30% (66) 3% (5) 2% (2) % (59) 556Community: Suburban 6% (63) 34% (337) 4% (409) 3% (32) % (8) 4% (40) 988Community: Rural 20% (32) 3% (202) 37% (244) 2% (6) 2% (4) 7% (48) 657Employ: Private Sector 2% (5) 33% (234) 38% (268) 3% (2) % (5) 4% (32) 7Employ: Government 28% (48) 35% (60) 28% (48) 4% (7) 2% (4) 3% (4) 7Employ: Self-Employed 9% (34) 36% (65) 35% (63) 5% (9) 3% (5) 2% (4) 8Employ: Homemaker 6% (8) 33% (37) 38% (43) — (0) % () % (3) 2Employ: Student 30% (2) 30% (22) 2% (5) 6% (4) 2% (2) 0% (7) 7Employ: Retired 2% (62) 32% (64) 46% (24) 2% (0) 2% (3) 6% (30) 52Employ: Unemployed 20% (38) 27% (5) 37% (69) 3% (5) 2% (3) 2% (22) 89Employ: Other 25% (60) 30% (72) 29% (7) 2% (5) % (2) 4% (34) 245Military HH: Yes 20% (82) 30% (20) 43% (72) 2% (0) 2% (6) 3% (4) 404Military HH: No 20% (35) 33% (585) 36% (647) 3% (53) 2% (28) 7% (33) 797RD/WT: Right Direction 9% (69) 34% (297) 35% (32) 3% (26) 2% (8) 7% (62) 883RD/WT: Wrong Track 20% (264) 3% (409) 38% (507) 3% (37) % (7) 6% (85) 38


50






Somewhatless likely

Much lesslikely


Adults 20% (433) 32% (705) 37% (89) 3% (62) 2% (34) 7% (47) 220Trump Job Approve 20% (87) 35% (327) 36% (342) 3% (28) 2% (4) 5% (44) 942Trump Job Disapprove 20% (224) 3% (350) 39% (443) 3% (28) % (6) 6% (62) 23Trump Job Strongly Approve 22% (3) 33% (68) 33% (69) 3% (7) % (7) 6% (32) 506Trump Job Somewhat Approve 7% (74) 36% (59) 40% (73) 3% () 2% (7) 3% (2) 436Trump Job Somewhat Disapprove 9% (5) 3% (82) 42% () 2% (7) % (3) 5% (2) 265Trump Job Strongly Disapprove 20% (74) 3% (267) 39% (332) 3% (22) 2% (3) 6% (50) 858#1 Issue: Economy 23% (35) 33% (95) 35% (207) 3% (6) % (6) 5% (32) 59#1 Issue: Security 20% (73) 34% (25) 39% (46) % (5) 2% (6) 5% (7) 372#1 Issue: Health Care 7% (74) 38% (67) 35% (54) 2% (7) % (3) 7% (32) 436#1 Issue: Medicare / Social Security 9% (63) 25% (83) 44% (46) 4% (3) 3% (9) 6% (2) 335#1 Issue: Women’s Issues 23% (29) 29% (36) 37% (47) 2% (3) % () 9% () 27#1 Issue: Education 8% (23) 33% (44) 35% (46) 5% (7) % (2) 8% () 33#1 Issue: Energy 7% (3) 28% (2) 39% (30) 0% (7) % () 5% (4) 76#1 Issue: Other 8% (24) 25% (33) 34% (44) 3% (4) 4% (5) 6% (20) 292016 Vote: Hillary Clinton 2% (5) 34% (248) 37% (272) 2% (7) % (0) 4% (3) 7292016 Vote: Donald Trump 9% (48) 33% (263) 39% (304) 3% (23) 2% (4) 4% (32) 7852016 Vote: Someone else 6% (3) 29% (56) 48% (93) 2% (5) — (0) 5% (0) 952016 Vote: Didnt Vote 2% (02) 28% (38) 3% (49) 3% (7) 2% (0) 5% (72) 487Voted in 2014: Yes 8% (278) 34% (5) 40% (603) 3% (47) % (20) 4% (65) 524Voted in 2014: No 23% (55) 29% (95) 32% (26) 2% (5) 2% (5) 2% (82) 6772012 Vote: Barack Obama 20% (85) 33% (302) 39% (358) 3% (27) % () 4% (34) 962012 Vote: Mitt Romney 7% (03) 33% (98) 42% (253) 2% (5) 2% (9) 4% (23) 6022012 Vote: Other 0% (9) 37% (32) 38% (33) 5% (4) 2% (2) 8% (7) 872012 Vote: Didn’t Vote 23% (36) 29% (72) 29% (75) 3% (7) 2% (2) 4% (8) 5944-Region: Northeast 7% (67) 32% (26) 40% (57) % (4) 3% () 7% (28) 3934-Region: Midwest 25% (25) 33% (67) 33% (67) 2% (0) 2% (9) 6% (28) 5064-Region: South 20% (66) 32% (266) 36% (298) 3% (28) 2% (2) 6% (52) 8224-Region: West 6% (76) 30% (46) 4% (96) 4% (2) % (3) 8% (40) 48Favorable of Trump 20% (90) 35% (32) 36% (333) 3% (25) 2% (8) 5% (44) 93Unfavorable of Trump 20% (228) 32% (359) 39% (437) 3% (29) % (3) 5% (56) 22



51

Table HR1_12





Somewhatless likely

Much lesslikely


Adults 20% (433) 32% (705) 37% (89) 3% (62) 2% (34) 7% (47) 220Very Favorable of Trump 24% (27) 3% (66) 34% (77) 3% (5) 2% (2) 6% (32) 529Somewhat Favorable of Trump 6% (63) 39% (55) 39% (56) 3% () % (6) 3% (2) 402Somewhat Unfavorable of Trump 9% (40) 32% (67) 38% (8) 2% (5) % (2) 8% (6) 20Very Unfavorable of Trump 2% (88) 32% (29) 39% (357) 3% (24) % (2) 4% (40) 92Frequent TV watchers 22% (37) 34% (570) 36% (68) 3% (5) % (24) 4% (63) 697Frequent movie watchers 28% (28) 35% (352) 30% (300) 3% (26) % (3) 4% (40) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


52


Table HR2_1: Have you watched any of the following movie series?Star Wars

DemographicYes, I have watchedall of the series

Yes, I have watchedsome of the series

No, I have heard ofbut have not

watched the seriesNo, and I have notheard of the series Total N

Adults 37% (89) 38% (827) 20% (438) 5% (8) 220Gender: Male 48% (49) 34% (352) 3% (35) 5% (52) 030Gender: Female 28% (328) 4% (475) 26% (303) 6% (65) 7Age: 18-29 38% (49) 28% () 24% (95) 9% (36) 392Age: 30-44 46% (230) 3% (54) 6% (8) 6% (30) 496Age: 45-54 4% (94) 38% (83) 5% (74) 6% (28) 478Age: 55-64 37% (9) 4% (32) 20% (64) 3% (9) 323Age: 65+ 25% (27) 48% (247) 24% (24) 3% (5) 52Generation Z: 18-21 35% (46) 26% (34) 28% (36) % (4) 30Millennial: Age 22-37 43% (233) 29% (56) 20% (07) 8% (43) 538Generation X: Age 38-53 43% (276) 36% (233) 5% (98) 5% (33) 640Boomers: Age 54-72 3% (244) 45% (353) 2% (66) 3% (22) 785PID: Dem (no lean) 37% (266) 37% (268) 2% (50) 6% (4) 725PID: Ind (no lean) 37% (206) 39% (25) 9% (07) 5% (26) 554PID: Rep (no lean) 38% (346) 37% (344) 20% (8) 6% (5) 922PID/Gender: DemMen 50% (56) 35% (08) 9% (29) 6% (8) 32PID/Gender: DemWomen 27% (0) 39% (60) 29% (2) 5% (22) 43PID/Gender: Ind Men 47% (3) 34% (97) 7% (47) 2% (7) 28PID/Gender: Ind Women 28% (75) 43% (8) 22% (6) 7% (9) 273PID/Gender: Rep Men 47% (204) 34% (47) 4% (59) 6% (27) 438PID/Gender: Rep Women 29% (42) 4% (97) 25% (22) 5% (24) 484Ideo: Liberal (1-3) 39% (274) 35% (245) 20% (36) 6% (43) 698Ideo: Moderate (4) 39% (83) 38% (8) 20% (93) 3% (6) 473Ideo: Conservative (5-7) 38% (262) 4% (283) 8% (23) 3% (22) 69Educ: College 34% (466) 37% (55) 23% (34) 6% (89) 384Educ: Bachelors degree 43% (222) 39% (205) 6% (84) 2% (0) 52Educ: Post-grad 44% (3) 36% (07) 3% (40) 6% (9) 296



53

Table HR2_1






Adults 37% (89) 38% (827) 20% (438) 5% (8) 220Income: Under 50k 35% (439) 36% (457) 22% (283) 7% (87) 266Income: 50k-100k 37% (234) 4% (258) 9% (9) 2% (5) 626Income: 100k+ 47% (46) 36% (2) % (36) 5% (5) 309Ethnicity: White 38% (668) 40% (76) 8% (327) 4% (69) 780Ethnicity: Hispanic 43% (9) 26% (56) 2% (44) 0% (22) 23Ethnicity: Afr. Am. 33% (93) 27% (75) 28% (79) % (32) 279Ethnicity: Other 4% (58) 25% (35) 22% (32) 2% (6) 42Relig: Protestant 34% (78) 44% (233) 20% (08) 2% () 529Relig: Roman Catholic 37% (38) 38% (4) 22% (80) 3% () 370Relig: Something Else 38% (80) 40% (85) 7% (37) 5% (0) 22Relig: Jewish 44% (25) 3% (7) 22% (2) 3% (2) 56Relig: Evangelical 37% (287) 40% (309) 20% (58) 2% (9) 774Relig: Non-Evang. Catholics 32% (09) 44% (49) 20% (66) 4% (2) 337Relig: All Christian 36% (397) 4% (458) 20% (225) 3% (3) Relig: All Non-Christian 35% (95) 35% (95) 22% (6) 8% (2) 27Community: Urban 40% (223) 3% (74) 2% (6) 8% (43) 556Community: Suburban 38% (378) 4% (402) 8% (76) 3% (32) 988Community: Rural 33% (28) 38% (250) 22% (46) 7% (43) 657Employ: Private Sector 43% (304) 36% (256) 8% (29) 3% (23) 7Employ: Government 49% (84) 30% (5) 6% (27) 5% (9) 7Employ: Self-Employed 43% (78) 38% (68) 5% (27) 4% (8) 8Employ: Homemaker 34% (38) 36% (4) 24% (27) 6% (7) 2Employ: Student 33% (24) 28% (20) 29% (2) 0% (7) 7Employ: Retired 27% (39) 48% (250) 22% (4) 4% (8) 52Employ: Unemployed 33% (62) 34% (64) 2% (40) 2% (23) 89Employ: Other 37% (9) 3% (77) 22% (54) 9% (23) 245Military HH: Yes 42% (69) 42% (70) 4% (57) 2% (9) 404Military HH: No 36% (650) 37% (657) 2% (38) 6% (09) 797


54







Adults 37% (89) 38% (827) 20% (438) 5% (8) 220RD/WT: Right Direction 37% (322) 39% (344) 20% (74) 5% (43) 883RD/WT: Wrong Track 38% (496) 37% (483) 20% (263) 6% (75) 38Trump Job Approve 38% (354) 40% (376) 8% (72) 4% (4) 942Trump Job Disapprove 39% (435) 36% (407) 20% (228) 5% (53) 23Trump Job Strongly Approve 39% (96) 39% (96) 9% (95) 4% (9) 506Trump Job Somewhat Approve 36% (58) 4% (79) 8% (77) 5% (2) 436Trump Job Somewhat Disapprove 35% (94) 38% (02) 22% (59) 4% () 265Trump Job Strongly Disapprove 40% (34) 36% (305) 20% (69) 5% (42) 858#1 Issue: Economy 42% (246) 36% (24) 6% (96) 6% (35) 59#1 Issue: Security 32% (20) 39% (44) 24% (90) 5% (8) 372#1 Issue: Health Care 36% (56) 39% (69) 20% (86) 6% (25) 436#1 Issue: Medicare / Social Security 34% (6) 43% (43) 20% (68) 3% (9) 335#1 Issue: Women’s Issues 4% (52) 33% (42) 20% (26) 6% (7) 27#1 Issue: Education 42% (56) 32% (43) 20% (27) 5% (7) 33#1 Issue: Energy 44% (33) 36% (28) 5% (2) 5% (3) 76#1 Issue: Other 3% (39) 34% (44) 26% (33) 0% (3) 292016 Vote: Hillary Clinton 39% (286) 37% (272) 9% (36) 5% (36) 7292016 Vote: Donald Trump 37% (287) 4% (324) 9% (48) 3% (26) 7852016 Vote: Someone else 44% (85) 38% (74) 6% (32) 2% (4) 952016 Vote: Didnt Vote 33% (6) 32% (56) 25% (2) 0% (49) 487Voted in 2014: Yes 39% (589) 39% (589) 9% (289) 4% (57) 524Voted in 2014: No 34% (230) 35% (238) 22% (49) 9% (6) 6772012 Vote: Barack Obama 39% (360) 37% (339) 9% (78) 4% (40) 962012 Vote: Mitt Romney 37% (224) 43% (257) 8% (06) 2% (5) 6022012 Vote: Other 34% (30) 46% (40) 8% (6) % () 872012 Vote: Didn’t Vote 35% (205) 32% (90) 23% (38) 0% (60) 594



55

Table HR2_1






Adults 37% (89) 38% (827) 20% (438) 5% (8) 2204-Region: Northeast 37% (43) 38% (47) 22% (85) 4% (7) 3934-Region: Midwest 37% (86) 37% (86) 22% (2) 4% (22) 5064-Region: South 37% (304) 36% (294) 2% (70) 7% (54) 8224-Region: West 38% (85) 42% (200) 5% (72) 5% (25) 48Favorable of Trump 38% (356) 40% (374) 8% (64) 4% (37) 93Unfavorable of Trump 38% (425) 37% (43) 2% (234) 5% (5) 22Very Favorable of Trump 37% (95) 39% (208) 9% (02) 4% (24) 529Somewhat Favorable of Trump 40% (6) 4% (66) 6% (62) 3% (3) 402Somewhat Unfavorable of Trump 33% (70) 39% (8) 22% (46) 6% (3) 20Very Unfavorable of Trump 39% (355) 36% (332) 2% (88) 4% (37) 92Frequent TV watchers 38% (65) 37% (629) 2% (353) 4% (64) 697Frequent movie watchers 45% (455) 33% (33) 8% (79) 5% (47) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


56


Table HR2_4: Have you watched any of the following movie series?James Bond





Adults 27% (60) 47% (032) 2% (453) 5% (5) 220Gender: Male 37% (383) 45% (464) 3% (35) 5% (47) 030Gender: Female 9% (28) 48% (567) 27% (38) 6% (68) 7Age: 18-29 22% (87) 35% (37) 33% (29) 0% (39) 392Age: 30-44 30% (47) 45% (22) 2% (03) 5% (25) 496Age: 45-54 27% (29) 5% (243) 7% (80) 5% (26) 478Age: 55-64 27% (87) 54% (73) 8% (58) 2% (6) 323Age: 65+ 30% (5) 50% (258) 6% (83) 4% (20) 52Generation Z: 18-21 9% (25) 25% (33) 43% (56) 2% (6) 30Millennial: Age 22-37 27% (44) 4% (220) 25% (36) 7% (38) 538Generation X: Age 38-53 27% (76) 5% (329) 6% (02) 5% (33) 640Boomers: Age 54-72 27% (25) 5% (402) 8% (43) 3% (25) 785PID: Dem (no lean) 27% (95) 47% (338) 2% (54) 5% (38) 725PID: Ind (no lean) 27% (48) 49% (273) 20% (2) 4% (20) 554PID: Rep (no lean) 28% (258) 46% (42) 20% (86) 6% (57) 922PID/Gender: DemMen 40% (25) 43% (34) % (35) 6% (7) 32PID/Gender: DemWomen 7% (70) 49% (204) 29% (9) 5% (2) 43PID/Gender: Ind Men 32% (9) 50% (40) 5% (42) 3% (8) 28PID/Gender: Ind Women 2% (57) 49% (33) 26% (70) 5% (3) 273PID/Gender: Rep Men 38% (67) 44% (9) 3% (57) 5% (22) 438PID/Gender: Rep Women 9% (9) 48% (230) 27% (29) 7% (35) 484Ideo: Liberal (1-3) 26% (8) 48% (337) 20% (43) 5% (37) 698Ideo: Moderate (4) 3% (48) 46% (27) 9% (90) 4% (8) 473Ideo: Conservative (5-7) 28% (96) 50% (348) 7% (6) 5% (3) 69Educ: College 26% (355) 44% (65) 24% (33) 6% (84) 384Educ: Bachelors degree 29% (53) 53% (276) 6% (8) 2% (0) 52Educ: Post-grad 32% (93) 48% (4) 4% (40) 7% (2) 296



57

Table HR2_4






Adults 27% (60) 47% (032) 2% (453) 5% (5) 220Income: Under 50k 26% (334) 43% (543) 24% (304) 7% (84) 266Income: 50k-100k 26% (64) 52% (328) 8% (5) 3% (8) 626Income: 100k+ 33% (02) 52% (60) % (34) 4% (3) 309Ethnicity: White 26% (459) 49% (877) 2% (373) 4% (72) 780Ethnicity: Hispanic 28% (60) 43% (92) 6% (35) 3% (27) 23Ethnicity: Afr. Am. 33% (93) 39% (07) 9% (53) 9% (25) 279Ethnicity: Other 35% (49) 34% (48) 9% (26) 3% (8) 42Relig: Protestant 27% (45) 55% (29) 6% (83) 2% (0) 529Relig: Roman Catholic 28% (05) 46% (69) 22% (82) 4% (3) 370Relig: Something Else 24% (5) 47% (99) 22% (47) 7% (5) 22Relig: Jewish 39% (22) 45% (25) 2% (7) 3% (2) 56Relig: Evangelical 26% (204) 50% (386) 20% (58) 3% (27) 774Relig: Non-Evang. Catholics 29% (97) 52% (74) 6% (54) 4% (2) 337Relig: All Christian 27% (30) 50% (559) 9% (22) 3% (38) Relig: All Non-Christian 27% (74) 40% (08) 25% (67) 8% (2) 27Community: Urban 32% (78) 39% (28) 2% (4) 8% (46) 556Community: Suburban 26% (252) 50% (493) 2% (207) 4% (36) 988Community: Rural 26% (7) 49% (32) 20% (3) 5% (34) 657Employ: Private Sector 29% (205) 50% (356) 8% (30) 3% (2) 7Employ: Government 3% (53) 46% (78) 20% (34) 3% (5) 7Employ: Self-Employed 36% (66) 4% (74) 9% (34) 3% (6) 8Employ: Homemaker 2% (24) 4% (46) 28% (32) 9% (0) 2Employ: Student 9% (3) 27% (20) 38% (27) 5% () 7Employ: Retired 27% (42) 54% (283) 5% (76) 4% (20) 52Employ: Unemployed 22% (4) 42% (80) 27% (5) 9% (7) 89Employ: Other 23% (57) 38% (94) 28% (68) 0% (25) 245Military HH: Yes 34% (38) 49% (97) 3% (54) 4% (5) 404Military HH: No 26% (464) 46% (835) 22% (398) 6% (00) 797


58







Adults 27% (60) 47% (032) 2% (453) 5% (5) 220RD/WT: Right Direction 29% (260) 46% (409) 9% (66) 5% (48) 883RD/WT: Wrong Track 26% (34) 47% (623) 22% (287) 5% (67) 38Trump Job Approve 29% (277) 48% (449) 8% (69) 5% (47) 942Trump Job Disapprove 27% (300) 48% (536) 22% (243) 4% (45) 23Trump Job Strongly Approve 3% (57) 46% (233) 8% (90) 5% (26) 506Trump Job Somewhat Approve 28% (2) 49% (25) 8% (79) 5% (2) 436Trump Job Somewhat Disapprove 28% (74) 47% (26) 22% (58) 3% (8) 265Trump Job Strongly Disapprove 26% (226) 48% (40) 22% (85) 4% (37) 858#1 Issue: Economy 32% (90) 45% (267) 8% (05) 5% (29) 59#1 Issue: Security 26% (97) 5% (9) 20% (75) 2% (8) 372#1 Issue: Health Care 25% (08) 45% (97) 23% (0) 7% (30) 436#1 Issue: Medicare / Social Security 30% (0) 49% (65) 6% (53) 5% (7) 335#1 Issue: Women’s Issues 9% (24) 47% (59) 29% (36) 6% (7) 27#1 Issue: Education 20% (27) 46% (6) 27% (36) 7% (9) 33#1 Issue: Energy 26% (20) 52% (40) 9% (4) 3% (2) 76#1 Issue: Other 25% (33) 40% (52) 24% (32) 0% (3) 292016 Vote: Hillary Clinton 27% (98) 50% (364) 8% (33) 5% (34) 7292016 Vote: Donald Trump 30% (233) 49% (386) 7% (35) 4% (30) 7852016 Vote: Someone else 33% (65) 46% (89) 20% (39) % (2) 952016 Vote: Didnt Vote 2% (03) 39% (92) 30% (46) 9% (46) 487Voted in 2014: Yes 30% (46) 49% (743) 7% (262) 4% (58) 524Voted in 2014: No 2% (40) 43% (289) 28% (9) 8% (57) 6772012 Vote: Barack Obama 29% (268) 49% (446) 8% (64) 4% (38) 962012 Vote: Mitt Romney 28% (7) 52% (35) 7% (00) 3% (7) 6022012 Vote: Other 37% (33) 44% (38) 3% () 6% (5) 872012 Vote: Didn’t Vote 22% (3) 39% (232) 30% (78) 9% (53) 594



59

Table HR2_4






Adults 27% (60) 47% (032) 2% (453) 5% (5) 2204-Region: Northeast 23% (92) 48% (90) 24% (94) 4% (7) 3934-Region: Midwest 26% (3) 48% (243) 22% (09) 4% (22) 5064-Region: South 28% (232) 46% (38) 20% (63) 6% (45) 8224-Region: West 30% (46) 45% (28) 8% (85) 7% (3) 48Favorable of Trump 30% (275) 48% (450) 8% (68) 4% (38) 93Unfavorable of Trump 26% (296) 47% (532) 22% (242) 5% (53) 22Very Favorable of Trump 30% (58) 47% (247) 8% (95) 5% (28) 529Somewhat Favorable of Trump 29% (6) 50% (203) 8% (73) 3% (0) 402Somewhat Unfavorable of Trump 30% (63) 49% (02) 6% (35) 5% () 20Very Unfavorable of Trump 26% (234) 47% (429) 23% (207) 5% (42) 92Frequent TV watchers 28% (476) 48% (807) 2% (349) 4% (65) 697Frequent movie watchers 33% (336) 43% (436) 9% (89) 5% (50) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


60


Table HR2_5: Have you watched any of the following movie series?Harry Potter





Adults 4% (892) 25% (543) 29% (636) 6% (29) 220Gender: Male 44% (453) 23% (238) 26% (272) 7% (67) 030Gender: Female 38% (439) 26% (305) 3% (364) 5% (62) 7Age: 18-29 59% (233) 22% (85) 2% (48) 7% (26) 392Age: 30-44 47% (235) 24% (2) 22% (08) 6% (3) 496Age: 45-54 43% (205) 24% (4) 28% (33) 5% (26) 478Age: 55-64 35% (2) 30% (96) 3% (99) 5% (7) 323Age: 65+ 2% (07) 25% (27) 48% (248) 6% (30) 52Generation Z: 18-21 55% (7) 20% (27) 8% (24) 7% (8) 30Millennial: Age 22-37 56% (302) 23% (23) 4% (77) 7% (36) 538Generation X: Age 38-53 44% (282) 25% (62) 25% (59) 6% (37) 640Boomers: Age 54-72 28% (224) 27% (2) 40% (33) 5% (38) 785PID: Dem (no lean) 4% (294) 27% (93) 26% (9) 7% (47) 725PID: Ind (no lean) 40% (223) 26% (42) 29% (6) 5% (28) 554PID: Rep (no lean) 4% (375) 23% (208) 3% (285) 6% (54) 922PID/Gender: DemMen 46% (43) 23% (72) 23% (7) 8% (26) 32PID/Gender: DemWomen 37% (5) 29% (2) 29% (20) 5% (22) 43PID/Gender: Ind Men 43% (22) 26% (72) 26% (74) 5% (3) 28PID/Gender: Ind Women 37% (0) 26% (70) 32% (87) 5% (5) 273PID/Gender: Rep Men 43% (88) 2% (94) 29% (27) 6% (28) 438PID/Gender: Rep Women 39% (87) 24% (4) 32% (57) 5% (26) 484Ideo: Liberal (1-3) 43% (299) 25% (78) 25% (74) 7% (47) 698Ideo: Moderate (4) 40% (92) 26% (23) 29% (39) 4% (9) 473Ideo: Conservative (5-7) 38% (260) 24% (65) 34% (236) 4% (3) 69Educ: College 40% (549) 23% (38) 3% (424) 7% (93) 384Educ: Bachelors degree 4% (25) 27% (39) 28% (46) 4% (20) 52Educ: Post-grad 43% (28) 29% (85) 22% (66) 6% (7) 296



61

Table HR2_5






Adults 4% (892) 25% (543) 29% (636) 6% (29) 220Income: Under 50k 40% (509) 23% (292) 29% (369) 8% (97) 266Income: 50k-100k 40% (25) 29% (79) 28% (76) 3% (20) 626Income: 100k+ 43% (33) 23% (72) 30% (92) 4% (3) 309Ethnicity: White 42% (739) 25% (439) 29% (520) 5% (82) 780Ethnicity: Hispanic 36% (78) 28% (60) 25% (52) % (23) 23Ethnicity: Afr. Am. 33% (93) 25% (69) 30% (84) 2% (33) 279Ethnicity: Other 43% (60) 25% (35) 23% (32) 0% (5) 42Relig: Protestant 3% (63) 29% (53) 36% (92) 4% (22) 529Relig: Roman Catholic 43% (58) 22% (8) 30% () 5% (9) 370Relig: Something Else 47% (00) 3% (66) 4% (29) 8% (6) 22Relig: Jewish 42% (23) 6% (9) 40% (22) 3% (2) 56Relig: Evangelical 4% (36) 27% (209) 27% (22) 5% (37) 774Relig: Non-Evang. Catholics 32% (06) 27% (9) 36% (20) 6% (20) 337Relig: All Christian 38% (422) 27% (300) 30% (332) 5% (57) Relig: All Non-Christian 36% (98) 24% (64) 32% (86) 8% (23) 27Community: Urban 4% (227) 26% (42) 25% (4) 8% (47) 556Community: Suburban 42% (40) 25% (242) 30% (292) 4% (43) 988Community: Rural 39% (255) 24% (59) 3% (203) 6% (40) 657Employ: Private Sector 45% (323) 26% (82) 25% (76) 4% (30) 7Employ: Government 54% (93) 2% (36) 23% (39) 2% (3) 7Employ: Self-Employed 4% (74) 27% (49) 25% (46) 7% (2) 8Employ: Homemaker 49% (55) 7% (9) 27% (3) 7% (8) 2Employ: Student 52% (37) 3% (22) 9% (7) 7% (5) 7Employ: Retired 24% (26) 24% (27) 45% (235) 6% (33) 52Employ: Unemployed 42% (80) 23% (43) 24% (45) % (2) 89Employ: Other 43% (05) 26% (64) 24% (58) 8% (9) 245Military HH: Yes 4% (67) 28% () 28% (2) 3% (3) 404Military HH: No 40% (725) 24% (432) 29% (524) 6% (7) 797


62







Adults 4% (892) 25% (543) 29% (636) 6% (29) 220RD/WT: Right Direction 39% (346) 23% (203) 32% (28) 6% (53) 883RD/WT: Wrong Track 4% (546) 26% (339) 27% (356) 6% (76) 38Trump Job Approve 40% (376) 24% (222) 3% (295) 5% (50) 942Trump Job Disapprove 42% (47) 26% (294) 27% (304) 5% (53) 23Trump Job Strongly Approve 38% (92) 22% (3) 35% (78) 5% (24) 506Trump Job Somewhat Approve 42% (84) 25% (09) 27% (7) 6% (25) 436Trump Job Somewhat Disapprove 44% (5) 29% (77) 24% (64) 3% (9) 265Trump Job Strongly Disapprove 4% (356) 25% (28) 28% (240) 5% (44) 858#1 Issue: Economy 46% (273) 23% (36) 26% (52) 5% (3) 59#1 Issue: Security 35% (3) 24% (9) 37% (36) 4% (4) 372#1 Issue: Health Care 39% (72) 26% (4) 29% (27) 6% (24) 436#1 Issue: Medicare / Social Security 27% (92) 25% (85) 38% (28) 9% (30) 335#1 Issue: Women’s Issues 5% (65) 24% (3) 20% (25) 5% (6) 27#1 Issue: Education 48% (64) 27% (36) 20% (27) 5% (6) 33#1 Issue: Energy 55% (42) 28% (22) 9% (7) 7% (6) 76#1 Issue: Other 42% (55) 22% (29) 26% (34) 9% (2) 292016 Vote: Hillary Clinton 40% (289) 27% (97) 27% (99) 6% (44) 7292016 Vote: Donald Trump 39% (304) 22% (76) 35% (273) 4% (32) 7852016 Vote: Someone else 42% (82) 30% (58) 24% (46) 5% (9) 952016 Vote: Didnt Vote 44% (26) 23% () 24% (8) 9% (42) 487Voted in 2014: Yes 38% (578) 26% (394) 32% (484) 4% (68) 524Voted in 2014: No 46% (34) 22% (49) 23% (52) 9% (6) 6772012 Vote: Barack Obama 38% (347) 27% (246) 30% (275) 5% (49) 962012 Vote: Mitt Romney 38% (226) 23% (37) 35% (23) 4% (26) 6022012 Vote: Other 28% (25) 34% (29) 30% (26) 8% (7) 872012 Vote: Didn’t Vote 50% (295) 22% (3) 2% (22) 8% (46) 594



63

Table HR2_5








64


Table HR2_6: Have you watched any of the following movie series?Lord of the Rings








65

Table HR2_6






Adults 37% (824) 22% (482) 34% (749) 7% (45) 220Income: Under 50k 36% (45) 22% (276) 35% (439) 8% (00) 266Income: 50k-100k 40% (248) 22% (4) 34% (23) 4% (25) 626Income: 100k+ 4% (26) 2% (65) 3% (97) 7% (2) 309Ethnicity: White 37% (66) 22% (388) 35% (628) 6% (03) 780Ethnicity: Hispanic 39% (83) 24% (50) 27% (58) 0% (22) 23Ethnicity: Afr. Am. 36% (00) 24% (67) 3% (88) 9% (24) 279Ethnicity: Other 44% (63) 9% (27) 24% (33) 3% (8) 42Relig: Protestant 33% (74) 20% (08) 42% (223) 5% (25) 529Relig: Roman Catholic 35% (29) 24% (89) 34% (24) 8% (28) 370Relig: Something Else 42% (88) 25% (54) 25% (54) 8% (6) 22Relig: Jewish 22% (2) 20% () 5% (28) 7% (4) 56Relig: Evangelical 35% (268) 24% (82) 36% (276) 6% (48) 774Relig: Non-Evang. Catholics 37% (23) 20% (69) 37% (24) 6% (2) 337Relig: All Christian 35% (39) 23% (250) 36% (400) 6% (69) Relig: All Non-Christian 36% (98) 2% (56) 33% (90) 0% (27) 27Community: Urban 37% (208) 23% (29) 3% (74) 8% (45) 556Community: Suburban 38% (377) 22% (222) 34% (335) 6% (55) 988Community: Rural 36% (240) 20% (32) 37% (24) 7% (45) 657Employ: Private Sector 4% (290) 24% (68) 30% (26) 5% (37) 7Employ: Government 53% (9) 8% (3) 27% (45) 2% (3) 7Employ: Self-Employed 48% (87) 25% (45) 22% (40) 5% (9) 8Employ: Homemaker 4% (46) 20% (23) 3% (34) 7% (8) 2Employ: Student 27% (9) 27% (20) 35% (25) % (8) 7Employ: Retired 25% (29) 7% (90) 5% (264) 7% (38) 52Employ: Unemployed 38% (7) 24% (45) 29% (55) 0% (8) 89Employ: Other 37% (90) 25% (6) 28% (69) 0% (25) 245Military HH: Yes 42% (69) 20% (79) 35% (4) 4% (5) 404Military HH: No 36% (655) 22% (403) 34% (608) 7% (3) 797


66







Adults 37% (824) 22% (482) 34% (749) 7% (45) 220RD/WT: Right Direction 37% (324) 2% (85) 35% (307) 8% (67) 883RD/WT: Wrong Track 38% (500) 23% (297) 34% (442) 6% (78) 38Trump Job Approve 37% (345) 22% (206) 35% (332) 6% (59) 942Trump Job Disapprove 39% (443) 22% (252) 33% (372) 5% (57) 23Trump Job Strongly Approve 34% (72) 2% (06) 38% (92) 7% (36) 506Trump Job Somewhat Approve 40% (73) 23% (00) 32% (40) 5% (23) 436Trump Job Somewhat Disapprove 35% (94) 24% (65) 33% (89) 7% (8) 265Trump Job Strongly Disapprove 4% (349) 22% (87) 33% (283) 5% (39) 858#1 Issue: Economy 4% (242) 24% (44) 29% (73) 5% (32) 59#1 Issue: Security 30% (3) 20% (74) 44% (62) 6% (23) 372#1 Issue: Health Care 38% (64) 22% (95) 35% (5) 6% (27) 436#1 Issue: Medicare / Social Security 29% (98) 9% (64) 42% (42) 9% (3) 335#1 Issue: Women’s Issues 44% (56) 23% (29) 27% (34) 6% (8) 27#1 Issue: Education 37% (49) 27% (36) 29% (38) 7% (0) 33#1 Issue: Energy 58% (44) 25% (9) 2% (0) 4% (3) 76#1 Issue: Other 45% (58) 5% (9) 3% (40) 9% (2) 292016 Vote: Hillary Clinton 39% (282) 23% (68) 33% (239) 5% (39) 7292016 Vote: Donald Trump 34% (263) 2% (62) 40% (36) 6% (44) 7852016 Vote: Someone else 47% (92) 22% (42) 26% (50) 6% () 952016 Vote: Didnt Vote 38% (86) 22% (09) 29% (43) 0% (50) 487Voted in 2014: Yes 37% (559) 22% (330) 36% (553) 5% (82) 524Voted in 2014: No 39% (265) 23% (53) 29% (96) 9% (63) 6772012 Vote: Barack Obama 39% (355) 22% (200) 35% (38) 5% (42) 962012 Vote: Mitt Romney 34% (205) 9% (6) 40% (24) 7% (40) 6022012 Vote: Other 38% (33) 23% (20) 33% (29) 6% (5) 872012 Vote: Didn’t Vote 39% (23) 25% (46) 27% (6) 9% (56) 594



67

Table HR2_6






Adults 37% (824) 22% (482) 34% (749) 7% (45) 2204-Region: Northeast 33% (28) 8% (70) 42% (63) 8% (3) 3934-Region: Midwest 38% (94) 25% (28) 30% (53) 6% (30) 5064-Region: South 36% (298) 23% (87) 34% (279) 7% (58) 8224-Region: West 42% (204) 20% (97) 32% (54) 5% (26) 48Favorable of Trump 37% (348) 22% (20) 35% (329) 6% (53) 93Unfavorable of Trump 39% (434) 23% (257) 33% (366) 6% (65) 22Very Favorable of Trump 33% (76) 2% () 38% (203) 7% (39) 529Somewhat Favorable of Trump 43% (73) 22% (90) 3% (26) 3% (4) 402Somewhat Unfavorable of Trump 34% (7) 25% (53) 32% (68) 9% (9) 20Very Unfavorable of Trump 40% (363) 22% (204) 33% (298) 5% (47) 92Frequent TV watchers 39% (66) 2% (360) 34% (585) 5% (90) 697Frequent movie watchers 46% (460) 2% (23) 28% (279) 6% (59) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


68


Table HR2_7: Have you watched any of the following movie series?Rocky





Adults 4% (902) 36% (799) 7% (382) 5% (8) 220Gender: Male 49% (503) 33% (339) 3% (37) 5% (5) 030Gender: Female 34% (399) 39% (460) 2% (245) 6% (67) 7Age: 18-29 3% (22) 29% (3) 30% (9) 0% (38) 392Age: 30-44 50% (247) 32% (58) 4% (68) 5% (24) 496Age: 45-54 49% (232) 37% (76) 0% (47) 5% (24) 478Age: 55-64 40% (29) 46% (47) 3% (42) 2% (5) 323Age: 65+ 34% (72) 40% (206) 2% (07) 5% (27) 52Generation Z: 18-21 27% (36) 23% (3) 35% (45) 5% (9) 30Millennial: Age 22-37 40% (26) 32% (7) 2% (4) 7% (37) 538Generation X: Age 38-53 50% (32) 35% (223) % (70) 4% (26) 640Boomers: Age 54-72 37% (290) 42% (333) 7% (35) 3% (26) 785PID: Dem (no lean) 39% (285) 38% (274) 8% (32) 5% (33) 725PID: Ind (no lean) 39% (28) 35% (96) 20% (09) 6% (3) 554PID: Rep (no lean) 43% (398) 36% (329) 5% (4) 6% (54) 922PID/Gender: DemMen 53% (65) 30% (94) 2% (39) 5% (5) 32PID/Gender: DemWomen 29% (2) 44% (80) 23% (94) 4% (9) 43PID/Gender: Ind Men 42% (7) 36% (00) 8% (52) 4% (2) 28PID/Gender: Ind Women 37% (02) 35% (95) 2% (57) 7% (9) 273PID/Gender: Rep Men 5% (222) 33% (45) % (46) 6% (24) 438PID/Gender: Rep Women 36% (76) 38% (84) 20% (95) 6% (29) 484Ideo: Liberal (1-3) 37% (256) 39% (269) 20% (40) 5% (33) 698Ideo: Moderate (4) 44% (208) 36% (72) 6% (77) 3% (6) 473Ideo: Conservative (5-7) 43% (300) 37% (255) 5% (07) 4% (29) 69Educ: College 43% (602) 34% (470) 7% (229) 6% (84) 384Educ: Bachelors degree 39% (202) 40% (207) 9% (99) 2% (3) 52Educ: Post-grad 33% (98) 4% (23) 8% (54) 7% (2) 296



69

Table HR2_7






Adults 4% (902) 36% (799) 7% (382) 5% (8) 220Income: Under 50k 40% (505) 36% (450) 8% (227) 7% (83) 266Income: 50k-100k 40% (253) 38% (239) 8% (3) 3% (2) 626Income: 100k+ 47% (44) 35% (09) 4% (42) 4% (4) 309Ethnicity: White 40% (704) 38% (683) 8% (32) 5% (82) 780Ethnicity: Hispanic 47% (00) 28% (59) 6% (35) 9% (9) 23Ethnicity: Afr. Am. 48% (33) 30% (83) 5% (43) 8% (2) 279Ethnicity: Other 46% (65) 24% (34) 20% (28) % (5) 42Relig: Protestant 40% (20) 39% (205) 7% (92) 4% (22) 529Relig: Roman Catholic 45% (65) 35% (28) 8% (66) 3% () 370Relig: Something Else 37% (78) 39% (83) 8% (39) 5% () 22Relig: Jewish 52% (29) 22% (2) 9% (0) 8% (4) 56Relig: Evangelical 37% (288) 40% (309) 9% (50) 4% (28) 774Relig: Non-Evang. Catholics 49% (66) 32% (08) 4% (48) 4% (5) 337Relig: All Christian 4% (454) 37% (46) 8% (98) 4% (43) Relig: All Non-Christian 5% (39) 33% (88) % (29) 6% (5) 27Community: Urban 42% (236) 34% (88) 7% (93) 7% (39) 556Community: Suburban 39% (384) 39% (383) 8% (74) 5% (47) 988Community: Rural 43% (282) 35% (227) 8% (6) 5% (32) 657Employ: Private Sector 43% (305) 38% (269) 6% (2) 3% (24) 7Employ: Government 44% (76) 37% (64) 6% (27) 2% (4) 7Employ: Self-Employed 49% (88) 33% (59) 3% (24) 5% (9) 8Employ: Homemaker 38% (42) 35% (39) 20% (22) 7% (8) 2Employ: Student 27% (9) 2% (5) 36% (26) 6% () 7Employ: Retired 35% (83) 4% (26) 9% (97) 5% (25) 52Employ: Unemployed 43% (8) 3% (58) 8% (34) 9% (7) 89Employ: Other 44% (08) 32% (78) 6% (39) 8% (20) 245Military HH: Yes 43% (72) 36% (46) 8% (73) 3% (3) 404Military HH: No 4% (730) 36% (653) 7% (309) 6% (05) 797


70







Adults 4% (902) 36% (799) 7% (382) 5% (8) 220RD/WT: Right Direction 46% (40) 34% (300) 5% (33) 5% (40) 883RD/WT: Wrong Track 37% (492) 38% (498) 9% (249) 6% (78) 38Trump Job Approve 47% (442) 37% (344) 3% (2) 4% (36) 942Trump Job Disapprove 37% (47) 38% (422) 20% (230) 5% (55) 23Trump Job Strongly Approve 49% (246) 34% (72) 3% (64) 5% (24) 506Trump Job Somewhat Approve 45% (95) 39% (72) 3% (57) 3% (2) 436Trump Job Somewhat Disapprove 4% (08) 39% (04) 5% (39) 5% (4) 265Trump Job Strongly Disapprove 36% (309) 37% (38) 22% (90) 5% (4) 858#1 Issue: Economy 48% (285) 35% (206) 3% (76) 4% (25) 59#1 Issue: Security 4% (5) 39% (46) 5% (55) 5% (20) 372#1 Issue: Health Care 40% (74) 37% (6) 9% (8) 4% (20) 436#1 Issue: Medicare / Social Security 38% (27) 38% (28) 8% (62) 5% (8) 335#1 Issue: Women’s Issues 27% (35) 35% (44) 30% (39) 7% (9) 27#1 Issue: Education 39% (53) 33% (44) 23% (30) 5% (7) 33#1 Issue: Energy 42% (32) 33% (25) 20% (6) 5% (4) 76#1 Issue: Other 35% (45) 34% (44) 8% (23) 3% (7) 292016 Vote: Hillary Clinton 40% (29) 38% (274) 9% (37) 4% (27) 7292016 Vote: Donald Trump 45% (356) 37% (290) 5% (4) 3% (25) 7852016 Vote: Someone else 33% (65) 47% (9) 6% (32) 4% (7) 952016 Vote: Didnt Vote 39% (89) 29% (42) 20% (99) 2% (58) 487Voted in 2014: Yes 42% (638) 39% (588) 6% (249) 3% (50) 524Voted in 2014: No 39% (264) 3% (2) 20% (33) 0% (69) 6772012 Vote: Barack Obama 40% (370) 38% (348) 8% (68) 3% (30) 962012 Vote: Mitt Romney 44% (262) 40% (238) 3% (79) 4% (22) 6022012 Vote: Other 42% (37) 46% (40) 0% (8) 2% (2) 872012 Vote: Didn’t Vote 39% (233) 29% (72) 2% (27) 0% (62) 594



71

Table HR2_7








72


Table HR2_8: Have you watched any of the following movie series?The Hobbit





Adults 29% (636) 2% (457) 42% (924) 8% (83) 220Gender: Male 38% (387) 20% (20) 34% (347) 8% (87) 030Gender: Female 2% (249) 2% (248) 49% (578) 8% (96) 7Age: 18-29 35% (39) 2% (82) 32% (27) % (44) 392Age: 30-44 35% (72) 25% (22) 33% (62) 8% (39) 496Age: 45-54 30% (44) 22% (05) 40% (90) 8% (38) 478Age: 55-64 24% (78) 2% (68) 49% (58) 6% (9) 323Age: 65+ 20% (04) 6% (8) 56% (286) 8% (42) 52Generation Z: 18-21 33% (43) 24% (3) 33% (44) 0% (3) 30Millennial: Age 22-37 37% (97) 22% (8) 32% (70) 0% (53) 538Generation X: Age 38-53 3% (200) 24% (57) 36% (232) 8% (52) 640Boomers: Age 54-72 22% (76) 8% (43) 52% (40) 7% (56) 785PID: Dem (no lean) 29% (208) 22% (60) 40% (288) 9% (68) 725PID: Ind (no lean) 3% (7) 9% (04) 43% (239) 7% (4) 554PID: Rep (no lean) 28% (258) 2% (93) 43% (397) 8% (74) 922PID/Gender: DemMen 40% (24) 23% (7) 27% (85) 0% (32) 32PID/Gender: DemWomen 20% (83) 22% (90) 49% (204) 9% (37) 43PID/Gender: Ind Men 40% (2) 7% (47) 37% (04) 6% (8) 28PID/Gender: Ind Women 22% (59) 2% (57) 49% (34) 8% (23) 273PID/Gender: Rep Men 34% (5) 2% (92) 36% (58) 9% (37) 438PID/Gender: Rep Women 22% (07) 2% (0) 49% (240) 8% (37) 484Ideo: Liberal (1-3) 33% (232) 2% (45) 39% (27) 7% (50) 698Ideo: Moderate (4) 29% (37) 20% (96) 44% (209) 7% (3) 473Ideo: Conservative (5-7) 27% (83) 20% (40) 46% (38) 7% (49) 69Educ: College 26% (366) 2% (287) 43% (602) 9% (29) 384Educ: Bachelors degree 32% (67) 20% (03) 42% (220) 6% (30) 52Educ: Post-grad 35% (03) 23% (67) 34% (02) 8% (24) 296



73

Table HR2_8






Adults 29% (636) 2% (457) 42% (924) 8% (83) 220Income: Under 50k 28% (356) 9% (245) 42% (537) 0% (28) 266Income: 50k-100k 29% (79) 24% (48) 42% (262) 6% (37) 626Income: 100k+ 33% (02) 2% (64) 4% (25) 6% (8) 309Ethnicity: White 29% (58) 2% (374) 43% (766) 7% (22) 780Ethnicity: Hispanic 32% (69) 20% (43) 35% (74) 2% (26) 23Ethnicity: Afr. Am. 23% (65) 2% (58) 4% (5) 5% (4) 279Ethnicity: Other 37% (53) 8% (25) 3% (44) 4% (20) 42Relig: Protestant 27% (40) 8% (98) 50% (266) 5% (26) 529Relig: Roman Catholic 27% (00) 22% (83) 43% (58) 8% (29) 370Relig: Something Else 33% (69) 26% (54) 30% (64) % (24) 22Relig: Jewish 5% (8) 24% (3) 57% (32) 4% (2) 56Relig: Evangelical 27% (205) 22% (69) 45% (348) 7% (52) 774Relig: Non-Evang. Catholics 3% (04) 20% (66) 42% (40) 8% (27) 337Relig: All Christian 28% (309) 2% (235) 44% (488) 7% (79) Relig: All Non-Christian 25% (68) 9% (53) 40% (09) 5% (4) 27Community: Urban 3% (74) 20% (09) 39% (28) 0% (54) 556Community: Suburban 28% (273) 23% (228) 43% (422) 7% (65) 988Community: Rural 29% (89) 8% (20) 43% (284) 0% (64) 657Employ: Private Sector 30% (24) 23% (60) 4% (293) 6% (44) 7Employ: Government 44% (75) 20% (33) 34% (58) 3% (4) 7Employ: Self-Employed 35% (63) 23% (4) 36% (64) 7% (3) 8Employ: Homemaker 29% (32) 23% (25) 40% (45) 9% (0) 2Employ: Student 29% (2) 22% (6) 37% (26) 2% (9) 7Employ: Retired 20% (06) 6% (86) 54% (280) 9% (49) 52Employ: Unemployed 30% (57) 9% (36) 38% (73) 2% (23) 89Employ: Other 28% (69) 24% (59) 35% (85) 3% (32) 245Military HH: Yes 35% (42) 24% (98) 35% (4) 6% (23) 404Military HH: No 27% (494) 20% (360) 44% (783) 9% (6) 797


74







Adults 29% (636) 2% (457) 42% (924) 8% (83) 220RD/WT: Right Direction 30% (263) 20% (77) 42% (369) 8% (75) 883RD/WT: Wrong Track 28% (373) 2% (28) 42% (555) 8% (08) 38Trump Job Approve 30% (278) 20% (92) 42% (394) 8% (77) 942Trump Job Disapprove 29% (33) 22% (244) 42% (472) 7% (76) 23Trump Job Strongly Approve 27% (39) 9% (97) 45% (227) 9% (44) 506Trump Job Somewhat Approve 32% (39) 22% (96) 38% (68) 8% (33) 436Trump Job Somewhat Disapprove 27% (7) 23% (62) 43% (4) 7% (9) 265Trump Job Strongly Disapprove 30% (26) 2% (82) 42% (358) 7% (57) 858#1 Issue: Economy 32% (92) 22% (30) 38% (222) 8% (48) 59#1 Issue: Security 2% (80) 20% (74) 52% (92) 7% (25) 372#1 Issue: Health Care 28% (23) 22% (97) 42% (84) 8% (33) 436#1 Issue: Medicare / Social Security 27% (89) 5% (5) 48% (60) % (35) 335#1 Issue: Women’s Issues 35% (44) 22% (27) 34% (43) 0% (2) 27#1 Issue: Education 28% (38) 25% (34) 39% (52) 7% (0) 33#1 Issue: Energy 45% (34) 23% (7) 25% (9) 7% (6) 76#1 Issue: Other 28% (37) 2% (27) 40% (5) % (4) 292016 Vote: Hillary Clinton 29% (2) 2% (50) 42% (309) 8% (60) 7292016 Vote: Donald Trump 27% (26) 20% (56) 46% (358) 7% (55) 7852016 Vote: Someone else 34% (67) 23% (45) 35% (69) 7% (4) 952016 Vote: Didnt Vote 29% (43) 22% (07) 38% (86) % (53) 487Voted in 2014: Yes 29% (436) 20% (302) 44% (677) 7% (0) 524Voted in 2014: No 30% (20) 23% (56) 37% (248) % (73) 6772012 Vote: Barack Obama 29% (269) 20% (86) 42% (388) 8% (73) 962012 Vote: Mitt Romney 26% (57) 20% (8) 48% (287) 7% (40) 6022012 Vote: Other 3% (27) 6% (4) 45% (39) 7% (6) 872012 Vote: Didn’t Vote 3% (83) 23% (39) 35% (209) % (63) 594



75

Table HR2_8






Adults 29% (636) 2% (457) 42% (924) 8% (83) 2204-Region: Northeast 27% (05) 9% (74) 46% (80) 9% (34) 3934-Region: Midwest 29% (48) 2% (06) 44% (223) 6% (28) 5064-Region: South 27% (220) 22% (8) 40% (333) % (87) 8224-Region: West 34% (63) 20% (95) 39% (89) 7% (34) 48Favorable of Trump 29% (268) 20% (90) 43% (403) 7% (69) 93Unfavorable of Trump 30% (339) 22% (244) 4% (463) 7% (76) 22Very Favorable of Trump 26% (35) 9% (02) 46% (244) 9% (47) 529Somewhat Favorable of Trump 33% (33) 22% (89) 40% (59) 5% (22) 402Somewhat Unfavorable of Trump 28% (58) 23% (49) 38% (79) % (24) 20Very Unfavorable of Trump 3% (280) 2% (95) 42% (384) 6% (52) 92Frequent TV watchers 30% (509) 2% (353) 43% (724) 7% () 697Frequent movie watchers 36% (363) 2% (24) 36% (362) 7% (72) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


76


Table HR2_9: Have you watched any of the following movie series?The Hunger Games





Adults 36% (795) 24% (533) 33% (77) 7% (56) 220Gender: Male 39% (405) 26% (266) 27% (28) 8% (77) 030Gender: Female 33% (390) 23% (267) 37% (436) 7% (79) 7Age: 18-29 50% (98) 25% (97) 7% (68) 7% (29) 392Age: 30-44 47% (234) 25% (24) 23% (3) 5% (24) 496Age: 45-54 39% (85) 25% (20) 28% (36) 8% (37) 478Age: 55-64 28% (89) 25% (8) 4% (32) 6% (2) 323Age: 65+ 7% (89) 22% () 52% (267) 9% (45) 52Generation Z: 18-21 54% (70) 28% (36) 3% (7) 6% (8) 30Millennial: Age 22-37 50% (27) 22% (2) 20% (0) 7% (36) 538Generation X: Age 38-53 4% (264) 26% (69) 26% (64) 7% (44) 640Boomers: Age 54-72 23% (80) 24% (88) 47% (367) 6% (50) 785PID: Dem (no lean) 35% (252) 26% (90) 32% (233) 7% (5) 725PID: Ind (no lean) 37% (206) 24% (3) 35% (9) 5% (26) 554PID: Rep (no lean) 37% (337) 23% (22) 32% (293) 9% (80) 922PID/Gender: DemMen 40% (25) 29% (9) 23% (7) 8% (24) 32PID/Gender: DemWomen 3% (27) 24% (98) 39% (6) 6% (26) 43PID/Gender: Ind Men 37% (03) 27% (77) 32% (89) 4% (3) 28PID/Gender: Ind Women 38% (03) 20% (54) 38% (03) 5% (3) 273PID/Gender: Rep Men 40% (77) 22% (98) 28% (22) 9% (4) 438PID/Gender: Rep Women 33% (60) 24% (4) 35% (7) 8% (39) 484Ideo: Liberal (1-3) 38% (263) 26% (80) 3% (25) 6% (40) 698Ideo: Moderate (4) 35% (65) 24% (3) 35% (66) 6% (29) 473Ideo: Conservative (5-7) 35% (240) 23% (58) 35% (245) 7% (48) 69Educ: College 37% (509) 25% (343) 3% (422) 8% (0) 384Educ: Bachelors degree 36% (86) 23% (22) 37% (93) 4% (20) 52Educ: Post-grad 34% (00) 23% (68) 34% (02) 9% (26) 296



77

Table HR2_9






Adults 36% (795) 24% (533) 33% (77) 7% (56) 220Income: Under 50k 35% (437) 24% (299) 33% (44) 9% (6) 266Income: 50k-100k 38% (239) 23% (46) 34% (25) 4% (25) 626Income: 100k+ 38% (9) 28% (88) 28% (88) 5% (5) 309Ethnicity: White 36% (643) 24% (433) 33% (596) 6% (09) 780Ethnicity: Hispanic 40% (85) 28% (59) 25% (53) 8% (6) 23Ethnicity: Afr. Am. 37% (04) 23% (65) 27% (76) 2% (33) 279Ethnicity: Other 33% (47) 25% (35) 32% (45) 0% (4) 42Relig: Protestant 32% (67) 2% (2) 4% (220) 6% (3) 529Relig: Roman Catholic 35% (28) 24% (90) 36% (3) 6% (2) 370Relig: Something Else 43% (9) 28% (58) 22% (47) 7% (6) 22Relig: Jewish 25% (4) 8% (0) 43% (24) 4% (8) 56Relig: Evangelical 34% (267) 23% (8) 37% (284) 5% (42) 774Relig: Non-Evang. Catholics 36% (20) 23% (78) 34% (4) 7% (25) 337Relig: All Christian 35% (386) 23% (260) 36% (398) 6% (67) Relig: All Non-Christian 39% (06) 24% (64) 28% (75) 0% (26) 27Community: Urban 37% (205) 23% (26) 3% (7) 0% (54) 556Community: Suburban 36% (354) 27% (267) 32% (320) 5% (47) 988Community: Rural 36% (236) 2% (39) 34% (226) 9% (56) 657Employ: Private Sector 42% (298) 25% (78) 28% (202) 5% (33) 7Employ: Government 4% (7) 33% (56) 22% (37) 4% (7) 7Employ: Self-Employed 38% (69) 25% (44) 3% (57) 6% () 8Employ: Homemaker 50% (56) 7% (9) 23% (26) 9% () 2Employ: Student 53% (38) 24% (7) 9% (3) 4% (3) 7Employ: Retired 20% (02) 2% () 50% (26) 9% (47) 52Employ: Unemployed 33% (62) 27% (52) 29% (55) % (20) 89Employ: Other 40% (99) 23% (56) 27% (66) 0% (24) 245Military HH: Yes 37% (48) 25% (02) 32% (30) 6% (24) 404Military HH: No 36% (647) 24% (430) 33% (587) 7% (32) 797


78







Adults 36% (795) 24% (533) 33% (77) 7% (56) 220RD/WT: Right Direction 36% (38) 23% (204) 32% (286) 8% (74) 883RD/WT: Wrong Track 36% (477) 25% (328) 33% (43) 6% (82) 38Trump Job Approve 38% (362) 23% (26) 3% (297) 7% (67) 942Trump Job Disapprove 35% (398) 25% (286) 34% (379) 5% (60) 23Trump Job Strongly Approve 38% (9) 23% (6) 32% (6) 8% (39) 506Trump Job Somewhat Approve 39% (7) 23% (0) 3% (36) 6% (28) 436Trump Job Somewhat Disapprove 39% (03) 26% (69) 32% (84) 4% (0) 265Trump Job Strongly Disapprove 34% (296) 25% (27) 34% (296) 6% (50) 858#1 Issue: Economy 4% (243) 25% (48) 27% (6) 7% (40) 59#1 Issue: Security 3% (4) 24% (9) 39% (45) 6% (23) 372#1 Issue: Health Care 33% (43) 27% (20) 34% (47) 6% (27) 436#1 Issue: Medicare / Social Security 26% (87) 22% (75) 4% (38) % (35) 335#1 Issue: Women’s Issues 49% (62) 20% (25) 28% (36) 4% (5) 27#1 Issue: Education 43% (58) 26% (34) 23% (3) 8% (0) 33#1 Issue: Energy 44% (34) 2% (6) 30% (23) 6% (4) 76#1 Issue: Other 42% (55) 9% (24) 29% (37) 0% (3) 292016 Vote: Hillary Clinton 33% (24) 27% (97) 34% (248) 6% (43) 7292016 Vote: Donald Trump 35% (27) 24% (87) 35% (275) 7% (53) 7852016 Vote: Someone else 40% (78) 6% (3) 38% (73) 6% (2) 952016 Vote: Didnt Vote 42% (204) 24% (7) 25% (2) 9% (46) 487Voted in 2014: Yes 33% (505) 25% (376) 36% (55) 6% (92) 524Voted in 2014: No 43% (290) 23% (57) 25% (66) 9% (64) 6772012 Vote: Barack Obama 32% (295) 26% (240) 36% (330) 6% (52) 962012 Vote: Mitt Romney 34% (202) 23% (37) 37% (224) 6% (39) 6022012 Vote: Other 33% (29) 9% (7) 36% (32) 2% (0) 872012 Vote: Didn’t Vote 45% (269) 24% (40) 22% (32) 9% (53) 594



79

Table HR2_9






Adults 36% (795) 24% (533) 33% (77) 7% (56) 2204-Region: Northeast 30% (6) 24% (93) 38% (49) 9% (35) 3934-Region: Midwest 39% (97) 27% (35) 30% (5) 4% (22) 5064-Region: South 38% (34) 2% (72) 32% (265) 9% (7) 8224-Region: West 35% (68) 28% (33) 32% (52) 6% (28) 48Favorable of Trump 38% (353) 23% (2) 33% (304) 7% (63) 93Unfavorable of Trump 35% (388) 26% (295) 33% (369) 6% (70) 22Very Favorable of Trump 36% (92) 22% (9) 33% (75) 8% (43) 529Somewhat Favorable of Trump 40% (6) 23% (92) 32% (29) 5% (20) 402Somewhat Unfavorable of Trump 35% (73) 28% (58) 27% (57) % (23) 20Very Unfavorable of Trump 35% (36) 26% (237) 34% (32) 5% (47) 92Frequent TV watchers 39% (659) 24% (409) 32% (545) 5% (85) 697Frequent movie watchers 47% (47) 23% (233) 25% (253) 5% (55) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


80


Table HR2_10: Have you watched any of the following movie series?Transformers





Adults 30% (663) 32% (702) 32% (72) 6% (24) 220Gender: Male 36% (374) 35% (360) 23% (237) 6% (59) 030Gender: Female 25% (288) 29% (342) 4% (475) 6% (65) 7Age: 18-29 45% (75) 34% (33) 6% (64) 5% (20) 392Age: 30-44 45% (22) 37% (83) 5% (74) 4% (8) 496Age: 45-54 28% (33) 39% (86) 26% (24) 7% (35) 478Age: 55-64 24% (78) 32% (03) 40% (30) 4% (2) 323Age: 65+ % (56) 9% (98) 62% (320) 8% (39) 52Generation Z: 18-21 43% (55) 29% (38) 23% (30) 5% (7) 30Millennial: Age 22-37 46% (250) 36% (94) 3% (72) 4% (23) 538Generation X: Age 38-53 33% (24) 39% (249) 22% (38) 6% (39) 640Boomers: Age 54-72 7% (36) 26% (204) 52% (406) 5% (39) 785PID: Dem (no lean) 29% (2) 34% (243) 33% (240) 4% (30) 725PID: Ind (no lean) 30% (65) 34% (87) 3% (70) 6% (32) 554PID: Rep (no lean) 3% (287) 30% (272) 33% (302) 7% (6) 922PID/Gender: DemMen 37% (5) 39% (23) 20% (62) 4% (3) 32PID/Gender: DemWomen 23% (96) 29% (2) 43% (78) 4% (8) 43PID/Gender: Ind Men 34% (94) 36% (0) 25% (7) 5% (4) 28PID/Gender: Ind Women 26% (70) 3% (85) 36% (99) 7% (8) 273PID/Gender: Rep Men 38% (65) 3% (36) 24% (04) 7% (32) 438PID/Gender: Rep Women 25% (22) 28% (37) 4% (98) 6% (28) 484Ideo: Liberal (1-3) 27% (89) 35% (242) 34% (234) 5% (33) 698Ideo: Moderate (4) 3% (47) 33% (57) 3% (45) 5% (24) 473Ideo: Conservative (5-7) 27% (86) 29% (204) 38% (263) 6% (39) 69Educ: College 33% (458) 29% (407) 3% (429) 7% (90) 384Educ: Bachelors degree 26% (37) 38% (97) 34% (75) 2% (2) 52Educ: Post-grad 23% (68) 33% (98) 37% (08) 7% (22) 296



81

Table HR2_10






Adults 30% (663) 32% (702) 32% (72) 6% (24) 220Income: Under 50k 33% (46) 29% (37) 3% (396) 7% (83) 266Income: 50k-100k 28% (77) 35% (26) 33% (207) 4% (26) 626Income: 100k+ 23% (7) 37% (5) 35% (09) 5% (5) 309Ethnicity: White 26% (470) 33% (582) 36% (638) 5% (9) 780Ethnicity: Hispanic 40% (86) 33% (70) 8% (38) 9% (9) 23Ethnicity: Afr. Am. 48% (34) 27% (75) 8% (50) 7% (2) 279Ethnicity: Other 4% (59) 33% (46) 7% (25) 9% (2) 42Relig: Protestant 2% (3) 25% (33) 48% (252) 6% (3) 529Relig: Roman Catholic 25% (94) 36% (32) 36% (3) 3% (2) 370Relig: Something Else 40% (86) 34% (73) 9% (39) 7% (4) 22Relig: Jewish 22% (2) 25% (4) 48% (27) 5% (3) 56Relig: Evangelical 26% (98) 33% (252) 37% (286) 5% (38) 774Relig: Non-Evang. Catholics 28% (95) 26% (86) 4% (36) 6% (9) 337Relig: All Christian 26% (293) 30% (338) 38% (422) 5% (57) Relig: All Non-Christian 36% (99) 34% (92) 22% (6) 7% (20) 27Community: Urban 36% (200) 32% (79) 24% (36) 7% (4) 556Community: Suburban 27% (265) 33% (329) 35% (345) 5% (48) 988Community: Rural 30% (98) 30% (94) 35% (23) 5% (34) 657Employ: Private Sector 35% (247) 34% (24) 27% (95) 4% (28) 7Employ: Government 32% (55) 40% (69) 25% (44) 2% (4) 7Employ: Self-Employed 37% (67) 37% (66) 24% (43) 2% (4) 8Employ: Homemaker 37% (4) 35% (39) 2% (23) 8% (9) 2Employ: Student 35% (25) 3% (22) 32% (23) 3% (2) 7Employ: Retired 3% (68) 22% (6) 57% (296) 8% (4) 52Employ: Unemployed 37% (70) 38% (7) 7% (33) 8% (5) 89Employ: Other 37% (90) 32% (79) 23% (55) 8% (20) 245Military HH: Yes 34% (36) 32% (28) 3% (25) 4% (5) 404Military HH: No 29% (527) 32% (575) 33% (587) 6% (09) 797


82







Adults 30% (663) 32% (702) 32% (72) 6% (24) 220RD/WT: Right Direction 33% (293) 28% (250) 32% (283) 6% (57) 883RD/WT: Wrong Track 28% (370) 34% (452) 33% (430) 5% (66) 38Trump Job Approve 33% (32) 30% (280) 32% (305) 5% (45) 942Trump Job Disapprove 27% (308) 35% (388) 33% (375) 5% (52) 23Trump Job Strongly Approve 34% (73) 27% (38) 34% (70) 5% (25) 506Trump Job Somewhat Approve 32% (39) 33% (42) 3% (35) 5% (20) 436Trump Job Somewhat Disapprove 32% (86) 33% (87) 3% (8) 4% () 265Trump Job Strongly Disapprove 26% (223) 35% (30) 34% (294) 5% (4) 858#1 Issue: Economy 40% (237) 33% (93) 23% (38) 4% (24) 59#1 Issue: Security 29% (06) 25% (94) 40% (50) 6% (22) 372#1 Issue: Health Care 27% (20) 35% (5) 32% (39) 6% (26) 436#1 Issue: Medicare / Social Security 7% (58) 27% (89) 48% (63) 8% (26) 335#1 Issue: Women’s Issues 29% (36) 39% (50) 28% (36) 5% (6) 27#1 Issue: Education 32% (42) 39% (52) 23% (3) 6% (8) 33#1 Issue: Energy 3% (23) 4% (3) 25% (9) 4% (3) 76#1 Issue: Other 3% (40) 33% (42) 29% (37) 7% (0) 292016 Vote: Hillary Clinton 26% (89) 34% (245) 36% (263) 5% (33) 7292016 Vote: Donald Trump 29% (230) 29% (229) 37% (289) 5% (36) 7852016 Vote: Someone else 25% (49) 40% (77) 29% (57) 6% (2) 952016 Vote: Didnt Vote 40% (93) 3% (52) 2% (02) 8% (4) 487Voted in 2014: Yes 27% (407) 3% (477) 37% (567) 5% (73) 524Voted in 2014: No 38% (256) 33% (225) 2% (45) 8% (5) 6772012 Vote: Barack Obama 27% (246) 33% (307) 36% (326) 4% (37) 962012 Vote: Mitt Romney 26% (59) 28% (69) 40% (243) 5% (3) 6022012 Vote: Other 23% (20) 37% (32) 30% (26) 0% (9) 872012 Vote: Didn’t Vote 40% (238) 33% (94) 20% (7) 8% (45) 594



83

Table HR2_10








84


Table HR2_11: Have you watched any of the following movie series?Jurassic Park





Adults 4% (892) 39% (849) 7% (38) 4% (78) 220Gender: Male 50% (50) 35% (365) % (5) 4% (40) 030Gender: Female 33% (382) 4% (484) 23% (266) 3% (38) 7Age: 18-29 52% (204) 3% (22) 2% (48) 5% (8) 392Age: 30-44 54% (267) 36% (77) 7% (34) 3% (7) 496Age: 45-54 42% (98) 40% (90) 5% (7) 4% (9) 478Age: 55-64 35% (3) 43% (39) 20% (63) 3% (9) 323Age: 65+ 22% (0) 43% (22) 32% (64) 3% (6) 52Generation Z: 18-21 44% (57) 36% (47) 6% (20) 4% (5) 30Millennial: Age 22-37 57% (305) 3% (66) 8% (45) 4% (23) 538Generation X: Age 38-53 45% (288) 39% (25) 2% (80) 3% (2) 640Boomers: Age 54-72 28% (22) 44% (343) 25% (98) 3% (24) 785PID: Dem (no lean) 42% (30) 38% (279) 7% (25) 3% (2) 725PID: Ind (no lean) 39% (26) 40% (29) 8% (00) 3% (9) 554PID: Rep (no lean) 4% (375) 38% (352) 7% (56) 4% (39) 922PID/Gender: DemMen 52% (62) 35% (0) 9% (28) 4% (2) 32PID/Gender: DemWomen 34% (39) 4% (68) 23% (97) 2% (9) 43PID/Gender: Ind Men 43% (22) 39% (0) 5% (4) 3% (8) 28PID/Gender: Ind Women 34% (94) 40% (09) 22% (59) 4% () 273PID/Gender: Rep Men 52% (226) 33% (45) % (47) 4% (20) 438PID/Gender: Rep Women 3% (49) 43% (207) 23% (0) 4% (9) 484Ideo: Liberal (1-3) 42% (290) 38% (265) 7% (8) 3% (24) 698Ideo: Moderate (4) 37% (77) 44% (207) 7% (79) 2% () 473Ideo: Conservative (5-7) 40% (273) 39% (267) 9% (34) 3% (8) 69Educ: College 43% (590) 38% (520) 6% (222) 4% (52) 384Educ: Bachelors degree 38% (97) 40% (209) 20% (06) 2% (8) 52Educ: Post-grad 35% (05) 4% (20) 8% (53) 6% (8) 296



85

Table HR2_11






Adults 4% (892) 39% (849) 7% (38) 4% (78) 220Income: Under 50k 4% (520) 36% (462) 8% (233) 4% (5) 266Income: 50k-100k 40% (250) 4% (254) 7% (06) 2% (6) 626Income: 100k+ 39% (22) 43% (34) 4% (42) 4% (2) 309Ethnicity: White 39% (695) 40% (74) 8% (38) 3% (53) 780Ethnicity: Hispanic 54% (5) 27% (58) 2% (26) 7% (4) 23Ethnicity: Afr. Am. 46% (27) 32% (88) 8% (49) 5% (5) 279Ethnicity: Other 49% (69) 34% (48) 0% (4) 8% () 42Relig: Protestant 3% (65) 46% (243) 20% (07) 3% (4) 529Relig: Roman Catholic 4% (50) 37% (38) 2% (79) % (3) 370Relig: Something Else 43% (9) 38% (8) 6% (33) 3% (6) 22Relig: Jewish 2% () 45% (25) 29% (6) 6% (3) 56Relig: Evangelical 35% (27) 43% (330) 2% (59) 2% (4) 774Relig: Non-Evang. Catholics 40% (35) 39% (32) 8% (60) 3% (9) 337Relig: All Christian 37% (406) 42% (462) 20% (29) 2% (23) Relig: All Non-Christian 47% (28) 34% (93) 5% (42) 3% (8) 27Community: Urban 44% (244) 34% (92) 6% (9) 5% (29) 556Community: Suburban 38% (37) 43% (423) 7% (65) 3% (28) 988Community: Rural 42% (277) 36% (235) 9% (24) 3% (2) 657Employ: Private Sector 44% (36) 38% (272) 5% (06) 2% (7) 7Employ: Government 45% (76) 4% (69) 3% (22) 2% (4) 7Employ: Self-Employed 46% (84) 38% (68) 2% (22) 4% (7) 8Employ: Homemaker 45% (50) 35% (40) 5% (7) 4% (5) 2Employ: Student 49% (35) 27% (9) 20% (5) 3% (2) 7Employ: Retired 26% (34) 45% (234) 26% (36) 3% (8) 52Employ: Unemployed 44% (83) 35% (67) 5% (29) 6% () 89Employ: Other 47% (4) 33% (80) 5% (36) 6% (4) 245Military HH: Yes 4% (64) 44% (77) 4% (58) % (5) 404Military HH: No 4% (728) 37% (673) 8% (323) 4% (73) 797


86







Adults 4% (892) 39% (849) 7% (38) 4% (78) 220RD/WT: Right Direction 43% (380) 38% (338) 5% (35) 3% (30) 883RD/WT: Wrong Track 39% (52) 39% (52) 9% (246) 4% (48) 38Trump Job Approve 43% (405) 39% (370) 5% (40) 3% (27) 942Trump Job Disapprove 39% (436) 39% (442) 9% (24) 3% (3) 23Trump Job Strongly Approve 45% (228) 36% (85) 6% (80) 3% (4) 506Trump Job Somewhat Approve 4% (77) 42% (85) 4% (6) 3% (3) 436Trump Job Somewhat Disapprove 44% (6) 35% (92) 9% (5) 2% (6) 265Trump Job Strongly Disapprove 37% (320) 4% (350) 9% (63) 3% (25) 858#1 Issue: Economy 48% (286) 35% (205) 4% (82) 3% (7) 59#1 Issue: Security 34% (27) 4% (53) 2% (80) 3% (3) 372#1 Issue: Health Care 37% (60) 40% (74) 9% (8) 5% (22) 436#1 Issue: Medicare / Social Security 36% (20) 40% (33) 23% (76) 2% (7) 335#1 Issue: Women’s Issues 38% (48) 44% (56) 7% (2) % (2) 27#1 Issue: Education 45% (60) 37% (50) 2% (6) 5% (7) 33#1 Issue: Energy 53% (4) 35% (27) 9% (7) 2% (2) 76#1 Issue: Other 39% (50) 40% (52) 4% (8) 7% (9) 292016 Vote: Hillary Clinton 40% (292) 38% (280) 9% (40) 2% (7) 7292016 Vote: Donald Trump 39% (307) 42% (326) 7% (34) 2% (7) 7852016 Vote: Someone else 40% (78) 43% (83) 4% (28) 3% (6) 952016 Vote: Didnt Vote 44% (24) 33% (59) 6% (78) 8% (37) 487Voted in 2014: Yes 39% (594) 39% (600) 9% (292) 2% (38) 524Voted in 2014: No 44% (298) 37% (249) 3% (89) 6% (40) 6772012 Vote: Barack Obama 40% (370) 38% (347) 20% (80) 2% (20) 962012 Vote: Mitt Romney 36% (25) 44% (268) 8% (07) 2% (3) 6022012 Vote: Other 39% (34) 34% (30) 7% (5) 9% (8) 872012 Vote: Didn’t Vote 46% (273) 35% (205) 3% (80) 6% (35) 594



87

Table HR2_11






Adults 4% (892) 39% (849) 7% (38) 4% (78) 2204-Region: Northeast 36% (40) 35% (38) 25% (98) 4% (7) 3934-Region: Midwest 40% (204) 4% (206) 6% (8) 3% (4) 5064-Region: South 43% (356) 37% (302) 7% (38) 3% (26) 8224-Region: West 40% (93) 42% (203) 3% (64) 4% (22) 48Favorable of Trump 43% (405) 38% (352) 6% (45) 3% (30) 93Unfavorable of Trump 38% (429) 4% (46) 8% (205) 2% (27) 22Very Favorable of Trump 44% (233) 37% (94) 6% (85) 3% (6) 529Somewhat Favorable of Trump 43% (72) 39% (58) 5% (60) 3% (4) 402Somewhat Unfavorable of Trump 39% (82) 42% (88) 7% (35) 2% (5) 20Very Unfavorable of Trump 38% (347) 4% (374) 9% (70) 2% (22) 92Frequent TV watchers 42% (720) 38% (648) 7% (29) 2% (38) 697Frequent movie watchers 55% (559) 3% (36) % (4) 2% (24) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


88


Table HR2_12: Have you watched any of the following movie series?X-Men





Adults 30% (670) 29% (643) 34% (747) 6% (4) 220Gender: Male 40% (44) 29% (296) 24% (252) 7% (68) 030Gender: Female 22% (256) 30% (347) 42% (495) 6% (73) 7Age: 18-29 38% (50) 33% (28) 23% (92) 6% (22) 392Age: 30-44 47% (232) 32% (58) 6% (8) 5% (24) 496Age: 45-54 35% (66) 3% (46) 28% (32) 7% (34) 478Age: 55-64 20% (63) 3% (02) 43% (38) 7% (2) 323Age: 65+ % (58) 2% (09) 60% (305) 8% (40) 52Generation Z: 18-21 29% (37) 32% (4) 34% (44) 6% (7) 30Millennial: Age 22-37 45% (245) 33% (77) 6% (89) 5% (28) 538Generation X: Age 38-53 39% (252) 3% (200) 23% (49) 6% (40) 640Boomers: Age 54-72 6% (22) 27% (23) 52% (408) 5% (43) 785PID: Dem (no lean) 3% (226) 30% (29) 33% (24) 5% (39) 725PID: Ind (no lean) 30% (65) 30% (68) 34% (9) 5% (30) 554PID: Rep (no lean) 30% (278) 28% (256) 34% (36) 8% (72) 922PID/Gender: DemMen 43% (33) 3% (96) 20% (6) 7% (2) 32PID/Gender: DemWomen 22% (93) 30% (24) 43% (79) 4% (8) 43PID/Gender: Ind Men 38% (06) 30% (86) 28% (79) 3% (0) 28PID/Gender: Ind Women 22% (59) 30% (82) 4% (2) 7% (20) 273PID/Gender: Rep Men 40% (74) 26% (4) 25% (2) 9% (37) 438PID/Gender: Rep Women 2% (04) 29% (4) 42% (204) 7% (35) 484Ideo: Liberal (1-3) 32% (223) 3% (28) 3% (25) 6% (43) 698Ideo: Moderate (4) 30% (42) 3% (47) 34% (6) 5% (23) 473Ideo: Conservative (5-7) 27% (86) 27% (84) 4% (280) 6% (4) 69Educ: College 32% (436) 27% (380) 34% (477) 7% (9) 384Educ: Bachelors degree 30% (54) 34% (79) 32% (66) 4% (2) 52Educ: Post-grad 27% (79) 29% (85) 35% (04) 0% (28) 296



89

Table HR2_12






Adults 30% (670) 29% (643) 34% (747) 6% (4) 220Income: Under 50k 32% (404) 27% (340) 34% (43) 7% (9) 266Income: 50k-100k 29% (80) 32% (98) 34% (26) 5% (3) 626Income: 100k+ 28% (85) 34% (05) 33% (0) 6% (9) 309Ethnicity: White 28% (495) 29% (58) 37% (660) 6% (07) 780Ethnicity: Hispanic 40% (85) 25% (54) 27% (57) 8% (7) 23Ethnicity: Afr. Am. 42% (7) 30% (83) 2% (59) 7% (9) 279Ethnicity: Other 40% (57) 30% (42) 20% (28) % (5) 42Relig: Protestant 22% (4) 25% (34) 46% (243) 7% (37) 529Relig: Roman Catholic 26% (95) 33% (20) 38% (40) 4% (4) 370Relig: Something Else 39% (82) 36% (75) 2% (45) 5% (0) 22Relig: Jewish 25% (4) 24% (4) 48% (27) 3% (2) 56Relig: Evangelical 26% (204) 3% (243) 37% (289) 5% (37) 774Relig: Non-Evang. Catholics 26% (88) 26% (86) 4% (38) 7% (25) 337Relig: All Christian 26% (292) 30% (329) 39% (428) 6% (62) Relig: All Non-Christian 37% (0) 27% (74) 26% (69) 0% (27) 27Community: Urban 37% (205) 27% (5) 28% (57) 8% (42) 556Community: Suburban 28% (277) 32% (35) 35% (344) 5% (52) 988Community: Rural 28% (87) 27% (77) 37% (246) 7% (47) 657Employ: Private Sector 35% (252) 29% (204) 3% (223) 4% (32) 7Employ: Government 34% (58) 42% (7) 23% (39) 2% (3) 7Employ: Self-Employed 42% (77) 33% (59) 9% (34) 6% (2) 8Employ: Homemaker 38% (42) 33% (36) 2% (24) 8% (9) 2Employ: Student 34% (24) 25% (8) 35% (25) 6% (4) 7Employ: Retired 3% (68) 22% (4) 57% (299) 8% (40) 52Employ: Unemployed 37% (70) 34% (64) 2% (39) 8% (5) 89Employ: Other 3% (77) 3% (75) 27% (66) % (27) 245Military HH: Yes 32% (28) 30% (22) 33% (34) 5% (20) 404Military HH: No 30% (542) 29% (52) 34% (63) 7% (2) 797


90







Adults 30% (670) 29% (643) 34% (747) 6% (4) 220RD/WT: Right Direction 32% (282) 26% (228) 35% (32) 7% (62) 883RD/WT: Wrong Track 29% (388) 32% (45) 33% (436) 6% (79) 38Trump Job Approve 32% (300) 27% (25) 35% (33) 6% (60) 942Trump Job Disapprove 30% (335) 32% (356) 34% (378) 5% (55) 23Trump Job Strongly Approve 33% (68) 23% (8) 36% (8) 8% (38) 506Trump Job Somewhat Approve 30% (32) 3% (33) 34% (49) 5% (22) 436Trump Job Somewhat Disapprove 32% (86) 30% (80) 3% (82) 7% (8) 265Trump Job Strongly Disapprove 29% (249) 32% (276) 35% (296) 4% (37) 858#1 Issue: Economy 39% (23) 33% (93) 24% (43) 4% (25) 59#1 Issue: Security 25% (92) 25% (93) 44% (62) 7% (25) 372#1 Issue: Health Care 28% (2) 30% (33) 34% (47) 8% (35) 436#1 Issue: Medicare / Social Security 2% (70) 23% (79) 49% (63) 7% (24) 335#1 Issue: Women’s Issues 32% (4) 35% (44) 28% (36) 5% (6) 27#1 Issue: Education 35% (46) 34% (45) 26% (34) 6% (7) 33#1 Issue: Energy 38% (29) 29% (22) 24% (9) 9% (7) 76#1 Issue: Other 3% (40) 26% (34) 34% (44) 9% () 292016 Vote: Hillary Clinton 29% (24) 3% (226) 34% (248) 6% (4) 7292016 Vote: Donald Trump 28% (22) 27% (20) 40% (30) 6% (43) 7852016 Vote: Someone else 34% (67) 32% (62) 29% (57) 5% (9) 952016 Vote: Didnt Vote 34% (65) 30% (45) 27% (32) 9% (46) 487Voted in 2014: Yes 29% (447) 29% (439) 36% (556) 5% (82) 524Voted in 2014: No 33% (222) 30% (204) 28% (92) 9% (59) 6772012 Vote: Barack Obama 30% (27) 3% (280) 35% (324) 5% (4) 962012 Vote: Mitt Romney 26% (57) 26% (55) 42% (253) 6% (37) 6022012 Vote: Other 3% (27) 29% (25) 29% (25) % (9) 872012 Vote: Didn’t Vote 36% (25) 3% (83) 24% (45) 9% (52) 594



91

Table HR2_12








92


Table HR2_13: Have you watched any of the following movie series?Star Trek





Adults 28% (63) 37% (85) 29% (627) 7% (45) 220Gender: Male 37% (377) 34% (354) 22% (225) 7% (74) 030Gender: Female 20% (237) 39% (46) 34% (402) 6% (7) 7Age: 18-29 2% (8) 25% (97) 42% (64) 3% (49) 392Age: 30-44 28% (39) 36% (80) 28% (4) 7% (36) 496Age: 45-54 3% (47) 38% (8) 25% (2) 6% (30) 478Age: 55-64 35% (2) 42% (36) 20% (64) 4% () 323Age: 65+ 26% (34) 43% (220) 27% (39) 4% (20) 52Generation Z: 18-21 5% (20) 2% (27) 5% (66) 3% (7) 30Millennial: Age 22-37 26% (4) 30% (64) 33% (80) 0% (54) 538Generation X: Age 38-53 30% (89) 38% (245) 26% (66) 6% (4) 640Boomers: Age 54-72 3% (242) 43% (337) 23% (80) 3% (27) 785PID: Dem (no lean) 29% (208) 36% (26) 29% (208) 7% (48) 725PID: Ind (no lean) 27% (50) 37% (206) 30% (64) 6% (34) 554PID: Rep (no lean) 28% (256) 38% (347) 28% (256) 7% (63) 922PID/Gender: DemMen 40% (24) 34% (05) 9% (58) 8% (25) 32PID/Gender: DemWomen 20% (84) 38% (57) 36% (49) 6% (24) 43PID/Gender: Ind Men 34% (96) 37% (04) 24% (67) 5% (5) 28PID/Gender: Ind Women 20% (54) 37% (02) 36% (98) 7% (9) 273PID/Gender: Rep Men 36% (57) 33% (45) 23% (0) 8% (35) 438PID/Gender: Rep Women 20% (99) 42% (202) 32% (55) 6% (28) 484Ideo: Liberal (1-3) 3% (24) 36% (249) 27% (89) 6% (45) 698Ideo: Moderate (4) 30% (4) 36% (72) 28% (33) 6% (28) 473Ideo: Conservative (5-7) 29% (98) 40% (277) 26% (82) 5% (34) 69Educ: College 24% (334) 36% (496) 33% (453) 7% (02) 384Educ: Bachelors degree 38% (99) 35% (84) 23% (20) 3% (7) 52Educ: Post-grad 27% (80) 46% (35) 9% (55) 9% (26) 296



93

Table HR2_13






Adults 28% (63) 37% (85) 29% (627) 7% (45) 220Income: Under 50k 27% (338) 36% (453) 30% (374) 8% (0) 266Income: 50k-100k 28% (73) 39% (243) 29% (83) 4% (27) 626Income: 100k+ 33% (02) 39% (9) 23% (70) 6% (7) 309Ethnicity: White 27% (484) 39% (687) 29% (54) 5% (96) 780Ethnicity: Hispanic 25% (54) 26% (56) 35% (74) 3% (29) 23Ethnicity: Afr. Am. 29% (82) 33% (92) 27% (74) % (30) 279Ethnicity: Other 33% (47) 25% (36) 28% (39) 4% (20) 42Relig: Protestant 29% (54) 44% (23) 24% (29) 3% (6) 529Relig: Roman Catholic 24% (89) 4% (5) 30% () 5% (9) 370Relig: Something Else 3% (65) 34% (7) 29% (62) 6% (3) 22Relig: Jewish 47% (26) 33% (8) 8% (0) 3% (2) 56Relig: Evangelical 28% (25) 40% (308) 28% (25) 5% (36) 774Relig: Non-Evang. Catholics 28% (93) 43% (45) 26% (87) 4% (2) 337Relig: All Christian 28% (308) 4% (453) 27% (302) 4% (48) Relig: All Non-Christian 28% (76) 34% (92) 29% (79) 9% (24) 27Community: Urban 3% (72) 32% (8) 27% (52) 9% (52) 556Community: Suburban 27% (265) 40% (396) 28% (280) 5% (47) 988Community: Rural 27% (76) 36% (238) 30% (96) 7% (46) 657Employ: Private Sector 29% (203) 38% (268) 29% (208) 5% (32) 7Employ: Government 33% (56) 36% (6) 24% (4) 7% (2) 7Employ: Self-Employed 32% (58) 38% (68) 25% (46) 5% (0) 8Employ: Homemaker 2% (23) 38% (43) 3% (35) 0% () 2Employ: Student 5% () 22% (6) 5% (37) % (8) 7Employ: Retired 30% (59) 4% (23) 24% (25) 5% (24) 52Employ: Unemployed 23% (44) 33% (62) 3% (58) 3% (24) 89Employ: Other 24% (59) 34% (83) 32% (78) 0% (24) 245Military HH: Yes 37% (50) 37% (50) 22% (87) 4% (6) 404Military HH: No 26% (463) 37% (664) 30% (540) 7% (30) 797


94







Adults 28% (63) 37% (85) 29% (627) 7% (45) 220RD/WT: Right Direction 27% (242) 38% (338) 28% (247) 6% (56) 883RD/WT: Wrong Track 28% (37) 36% (477) 29% (38) 7% (89) 38Trump Job Approve 29% (276) 38% (357) 27% (257) 6% (52) 942Trump Job Disapprove 28% (39) 37% (48) 28% (37) 6% (68) 23Trump Job Strongly Approve 3% (59) 36% (8) 27% (37) 6% (30) 506Trump Job Somewhat Approve 27% (7) 40% (76) 28% (20) 5% (23) 436Trump Job Somewhat Disapprove 28% (74) 35% (94) 3% (82) 6% (6) 265Trump Job Strongly Disapprove 29% (246) 38% (325) 27% (235) 6% (53) 858#1 Issue: Economy 29% (69) 36% (24) 29% (73) 6% (36) 59#1 Issue: Security 23% (85) 38% (4) 33% (24) 6% (22) 372#1 Issue: Health Care 25% (08) 38% (65) 29% (26) 9% (38) 436#1 Issue: Medicare / Social Security 34% (4) 40% (33) 22% (75) 4% (3) 335#1 Issue: Women’s Issues 27% (34) 38% (49) 29% (36) 6% (8) 27#1 Issue: Education 29% (38) 3% (42) 3% (4) 9% (3) 33#1 Issue: Energy 33% (25) 43% (32) 20% (6) 4% (3) 76#1 Issue: Other 32% (4) 30% (38) 29% (37) 0% (3) 292016 Vote: Hillary Clinton 3% (228) 37% (273) 25% (83) 6% (45) 7292016 Vote: Donald Trump 28% (220) 4% (323) 26% (207) 4% (35) 7852016 Vote: Someone else 30% (58) 40% (79) 25% (48) 5% (9) 952016 Vote: Didnt Vote 22% (08) 28% (39) 39% (88) % (53) 487Voted in 2014: Yes 3% (468) 39% (589) 26% (393) 5% (74) 524Voted in 2014: No 2% (45) 33% (226) 35% (234) % (72) 6772012 Vote: Barack Obama 3% (282) 38% (352) 26% (243) 4% (39) 962012 Vote: Mitt Romney 28% (66) 4% (247) 26% (58) 5% (3) 6022012 Vote: Other 29% (25) 40% (34) 27% (23) 4% (4) 872012 Vote: Didn’t Vote 23% (39) 3% (8) 34% (204) 2% (69) 594



95

Table HR2_13






Adults 28% (63) 37% (85) 29% (627) 7% (45) 2204-Region: Northeast 28% () 37% (47) 28% (0) 7% (26) 3934-Region: Midwest 27% (39) 37% (87) 3% (55) 5% (25) 5064-Region: South 27% (22) 37% (305) 29% (235) 7% (6) 8224-Region: West 30% (43) 37% (77) 27% (27) 7% (33) 48Favorable of Trump 30% (276) 38% (358) 27% (249) 5% (47) 93Unfavorable of Trump 28% (33) 38% (42) 29% (325) 6% (63) 22Very Favorable of Trump 29% (5) 37% (97) 28% (49) 6% (3) 529Somewhat Favorable of Trump 3% (25) 40% (60) 25% (0) 4% (6) 402Somewhat Unfavorable of Trump 26% (55) 37% (77) 30% (63) 7% (6) 20Very Unfavorable of Trump 28% (258) 38% (344) 29% (262) 5% (47) 92Frequent TV watchers 29% (490) 38% (644) 28% (482) 5% (8) 697Frequent movie watchers 34% (340) 35% (356) 25% (252) 6% (64) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


96


Table HR2_14: Have you watched any of the following movie series?The Matrix








97

Table HR2_14






Adults 36% (784) 27% (60) 30% (670) 7% (46) 220Income: Under 50k 36% (457) 26% (334) 30% (382) 7% (93) 266Income: 50k-100k 35% (222) 27% (7) 32% (203) 5% (30) 626Income: 100k+ 34% (05) 3% (96) 28% (85) 8% (23) 309Ethnicity: White 33% (589) 27% (483) 34% (606) 6% (03) 780Ethnicity: Hispanic 4% (87) 29% (6) 22% (47) 9% (8) 23Ethnicity: Afr. Am. 48% (34) 28% (78) 5% (40) 0% (27) 279Ethnicity: Other 43% (62) 28% (40) 7% (24) 2% (6) 42Relig: Protestant 26% (40) 25% (35) 42% (224) 6% (3) 529Relig: Roman Catholic 3% (3) 34% (26) 29% (07) 7% (24) 370Relig: Something Else 44% (92) 25% (52) 27% (58) 5% (0) 22Relig: Jewish 32% (8) 9% (0) 38% (2) % (6) 56Relig: Evangelical 3% (240) 30% (229) 34% (26) 6% (44) 774Relig: Non-Evang. Catholics 3% (05) 25% (83) 38% (28) 6% (22) 337Relig: All Christian 3% (345) 28% (32) 35% (388) 6% (65) Relig: All Non-Christian 44% (8) 24% (66) 25% (67) 8% (20) 27Community: Urban 38% (22) 27% (5) 27% (49) 8% (44) 556Community: Suburban 35% (347) 29% (285) 30% (298) 6% (58) 988Community: Rural 34% (225) 25% (65) 34% (223) 7% (44) 657Employ: Private Sector 42% (300) 27% (93) 25% (79) 5% (38) 7Employ: Government 4% (7) 30% (5) 25% (43) 4% (6) 7Employ: Self-Employed 45% (82) 29% (52) 22% (40) 4% (7) 8Employ: Homemaker 33% (37) 28% (32) 28% (3) 0% (2) 2Employ: Student 29% (2) 22% (6) 4% (29) 8% (6) 7Employ: Retired 9% (99) 29% (5) 44% (232) 7% (39) 52Employ: Unemployed 43% (8) 22% (4) 27% (52) 8% (5) 89Employ: Other 38% (92) 26% (64) 26% (65) 0% (23) 245Military HH: Yes 40% (6) 30% (20) 27% (0) 3% (2) 404Military HH: No 35% (623) 27% (48) 3% (560) 7% (34) 797


98







Adults 36% (784) 27% (60) 30% (670) 7% (46) 220RD/WT: Right Direction 37% (330) 25% (28) 3% (272) 7% (63) 883RD/WT: Wrong Track 34% (454) 29% (384) 30% (398) 6% (83) 38Trump Job Approve 37% (347) 26% (247) 3% (290) 6% (59) 942Trump Job Disapprove 36% (402) 29% (325) 30% (335) 6% (62) 23Trump Job Strongly Approve 38% (94) 24% (20) 3% (55) 7% (37) 506Trump Job Somewhat Approve 35% (53) 29% (27) 3% (34) 5% (22) 436Trump Job Somewhat Disapprove 33% (88) 3% (82) 29% (77) 7% (8) 265Trump Job Strongly Disapprove 37% (33) 28% (243) 30% (258) 5% (44) 858#1 Issue: Economy 46% (27) 25% (48) 24% (40) 5% (32) 59#1 Issue: Security 28% (03) 29% (08) 37% (36) 7% (25) 372#1 Issue: Health Care 3% (33) 30% (3) 33% (45) 6% (28) 436#1 Issue: Medicare / Social Security 26% (87) 30% (00) 36% (2) 8% (27) 335#1 Issue: Women’s Issues 35% (44) 3% (39) 30% (38) 5% (6) 27#1 Issue: Education 43% (57) 23% (3) 27% (37) 6% (9) 33#1 Issue: Energy 46% (35) 24% (8) 24% (8) 6% (4) 76#1 Issue: Other 4% (53) 20% (26) 28% (36) % (4) 292016 Vote: Hillary Clinton 36% (260) 30% (222) 28% (204) 6% (43) 7292016 Vote: Donald Trump 34% (268) 26% (204) 34% (269) 6% (45) 7852016 Vote: Someone else 42% (82) 24% (47) 29% (57) 5% (9) 952016 Vote: Didnt Vote 36% (73) 26% (26) 29% (4) 0% (47) 487Voted in 2014: Yes 35% (534) 28% (422) 32% (483) 6% (84) 524Voted in 2014: No 37% (250) 26% (79) 28% (87) 9% (62) 6772012 Vote: Barack Obama 37% (335) 29% (270) 29% (26) 6% (50) 962012 Vote: Mitt Romney 32% (90) 26% (55) 36% (220) 6% (37) 6022012 Vote: Other 36% (3) 28% (25) 30% (26) 5% (5) 872012 Vote: Didn’t Vote 38% (227) 25% (5) 27% (63) 9% (52) 594



99

Table HR2_14








100


Table HR2_15: Have you watched any of the following movie series?Super Man





Adults 30% (652) 43% (956) 23% (497) 4% (96) 220Gender: Male 38% (388) 4% (424) 6% (68) 5% (50) 030Gender: Female 23% (264) 45% (532) 28% (329) 4% (46) 7Age: 18-29 32% (25) 36% (4) 25% (00) 7% (26) 392Age: 30-44 43% (2) 39% (9) 6% (78) 3% (5) 496Age: 45-54 3% (48) 49% (233) 7% (79) 4% (8) 478Age: 55-64 25% (80) 49% (59) 23% (74) 3% () 323Age: 65+ 7% (88) 45% (232) 32% (65) 5% (26) 52Generation Z: 18-21 22% (29) 40% (52) 30% (39) 8% (0) 30Millennial: Age 22-37 39% (2) 36% (94) 20% (08) 5% (25) 538Generation X: Age 38-53 36% (230) 46% (29) 5% (97) 3% (22) 640Boomers: Age 54-72 22% (72) 47% (365) 28% (220) 4% (29) 785PID: Dem (no lean) 32% (235) 42% (304) 22% (62) 3% (24) 725PID: Ind (no lean) 29% (60) 44% (246) 23% (27) 4% (2) 554PID: Rep (no lean) 28% (257) 44% (406) 23% (208) 6% (5) 922PID/Gender: DemMen 43% (35) 38% (9) 5% (47) 4% () 32PID/Gender: DemWomen 24% (00) 45% (85) 28% (5) 3% (3) 43PID/Gender: Ind Men 32% (90) 46% (30) 8% (5) 3% (0) 28PID/Gender: Ind Women 26% (70) 42% (6) 28% (76) 4% () 273PID/Gender: Rep Men 37% (63) 40% (75) 6% (7) 7% (30) 438PID/Gender: Rep Women 9% (94) 48% (23) 28% (38) 4% (2) 484Ideo: Liberal (1-3) 28% (95) 45% (34) 23% (59) 4% (30) 698Ideo: Moderate (4) 32% (50) 44% (206) 22% (03) 3% (4) 473Ideo: Conservative (5-7) 27% (84) 46% (36) 24% (67) 3% (24) 69Educ: College 3% (436) 40% (556) 23% (324) 5% (69) 384Educ: Bachelors degree 28% (47) 5% (265) 9% (00) 2% (9) 52Educ: Post-grad 24% (70) 46% (35) 24% (73) 6% (9) 296



101

Table HR2_15






Adults 30% (652) 43% (956) 23% (497) 4% (96) 220Income: Under 50k 32% (406) 40% (506) 23% (29) 5% (63) 266Income: 50k-100k 28% (77) 47% (294) 2% (34) 3% (20) 626Income: 100k+ 22% (69) 50% (56) 23% (7) 4% (4) 309Ethnicity: White 27% (473) 45% (805) 24% (434) 4% (69) 780Ethnicity: Hispanic 36% (77) 37% (79) 22% (46) 5% () 23Ethnicity: Afr. Am. 46% (29) 35% (97) 3% (36) 6% (6) 279Ethnicity: Other 35% (50) 38% (54) 9% (27) 8% () 42Relig: Protestant 24% (28) 48% (255) 25% (30) 3% (6) 529Relig: Roman Catholic 27% (02) 44% (62) 27% (99) 2% (8) 370Relig: Something Else 33% (69) 45% (94) 7% (36) 6% (2) 22Relig: Jewish 29% (6) 43% (24) 24% (3) 4% (2) 56Relig: Evangelical 25% (92) 47% (360) 25% (95) 3% (27) 774Relig: Non-Evang. Catholics 32% (06) 45% (52) 2% (70) 3% (9) 337Relig: All Christian 27% (298) 46% (52) 24% (265) 3% (36) Relig: All Non-Christian 39% (05) 4% (0) 6% (43) 5% (3) 27Community: Urban 35% (94) 40% (225) 8% (02) 6% (35) 556Community: Suburban 28% (280) 43% (424) 26% (253) 3% (3) 988Community: Rural 27% (79) 47% (307) 22% (42) 5% (30) 657Employ: Private Sector 33% (233) 44% (30) 2% (48) 3% (2) 7Employ: Government 33% (56) 44% (75) 2% (36) 2% (4) 7Employ: Self-Employed 37% (67) 45% (82) 4% (25) 4% (7) 8Employ: Homemaker 28% (32) 47% (52) 2% (23) 4% (5) 2Employ: Student 22% (6) 35% (25) 37% (26) 6% (5) 7Employ: Retired 20% (04) 45% (233) 3% (59) 5% (25) 52Employ: Unemployed 33% (62) 42% (79) 20% (37) 6% () 89Employ: Other 34% (83) 4% (00) 7% (42) 8% (9) 245Military HH: Yes 33% (32) 43% (72) 2% (85) 4% (4) 404Military HH: No 29% (520) 44% (784) 23% (4) 5% (82) 797


102










103

Table HR2_15








104


Table HR2_16: Have you watched any of the following movie series?Batman





Adults 34% (743) 42% (99) 20% (440) 5% (99) 220Gender: Male 45% (460) 37% (377) 4% (46) 5% (47) 030Gender: Female 24% (282) 46% (542) 25% (294) 4% (53) 7Age: 18-29 42% (65) 34% (3) 9% (73) 6% (23) 392Age: 30-44 50% (247) 36% (80) 0% (52) 3% (7) 496Age: 45-54 34% (62) 48% (230) 4% (65) 4% (2) 478Age: 55-64 25% (8) 48% (56) 24% (78) 3% (9) 323Age: 65+ 7% (88) 43% (222) 34% (73) 6% (29) 52Generation Z: 18-21 33% (43) 37% (48) 22% (28) 8% () 30Millennial: Age 22-37 49% (262) 34% (8) 4% (73) 4% (22) 538Generation X: Age 38-53 39% (248) 45% (287) 2% (79) 4% (26) 640Boomers: Age 54-72 22% (73) 46% (362) 28% (222) 4% (28) 785PID: Dem (no lean) 35% (25) 42% (302) 20% (46) 3% (25) 725PID: Ind (no lean) 34% (90) 42% (235) 8% (02) 5% (27) 554PID: Rep (no lean) 33% (30) 4% (382) 2% (9) 5% (48) 922PID/Gender: DemMen 49% (54) 34% (07) 2% (39) 4% () 32PID/Gender: DemWomen 24% (97) 47% (94) 26% (08) 3% (4) 43PID/Gender: Ind Men 40% () 43% (9) 5% (4) 3% (9) 28PID/Gender: Ind Women 29% (79) 42% (5) 23% (62) 6% (8) 273PID/Gender: Rep Men 45% (95) 34% (50) 5% (66) 6% (26) 438PID/Gender: Rep Women 22% (06) 48% (232) 26% (25) 4% (2) 484Ideo: Liberal (1-3) 35% (246) 42% (295) 9% (33) 3% (24) 698Ideo: Moderate (4) 35% (65) 42% (20) 9% (9) 4% (7) 473Ideo: Conservative (5-7) 30% (209) 43% (295) 22% (55) 5% (32) 69Educ: College 36% (500) 38% (527) 2% (286) 5% (7) 384Educ: Bachelors degree 30% (57) 50% (258) 9% (97) 2% (9) 52Educ: Post-grad 29% (86) 45% (34) 9% (57) 6% (9) 296



105

Table HR2_16






Adults 34% (743) 42% (99) 20% (440) 5% (99) 220Income: Under 50k 35% (446) 38% (482) 2% (272) 5% (66) 266Income: 50k-100k 33% (204) 47% (292) 8% () 3% (9) 626Income: 100k+ 30% (93) 47% (44) 8% (57) 5% (5) 309Ethnicity: White 32% (56) 43% (774) 2% (379) 4% (66) 780Ethnicity: Hispanic 44% (93) 32% (67) 8% (37) 7% (5) 23Ethnicity: Afr. Am. 45% (24) 34% (96) 4% (40) 7% (9) 279Ethnicity: Other 40% (57) 34% (49) 5% (2) 0% (5) 42Relig: Protestant 24% (26) 46% (245) 27% (44) 3% (4) 529Relig: Roman Catholic 3% (3) 44% (6) 23% (85) 3% () 370Relig: Something Else 38% (80) 46% (96) % (23) 5% (2) 22Relig: Jewish 35% (9) 35% (20) 24% (4) 6% (3) 56Relig: Evangelical 29% (226) 46% (355) 2% (65) 4% (28) 774Relig: Non-Evang. Catholics 28% (93) 44% (48) 26% (87) 3% (8) 337Relig: All Christian 29% (39) 45% (503) 23% (252) 3% (36) Relig: All Non-Christian 43% (7) 36% (98) 4% (39) 6% (7) 27Community: Urban 38% (23) 40% (222) 6% (88) 6% (33) 556Community: Suburban 3% (306) 44% (43) 22% (24) 4% (36) 988Community: Rural 34% (223) 4% (266) 2% (38) 5% (30) 657Employ: Private Sector 38% (273) 42% (298) 7% (2) 3% (9) 7Employ: Government 39% (66) 43% (74) 6% (27) 2% (3) 7Employ: Self-Employed 46% (83) 39% (7) % (20) 4% (7) 8Employ: Homemaker 39% (43) 39% (43) 9% (2) 4% (4) 2Employ: Student 30% (22) 37% (27) 26% (9) 6% (4) 7Employ: Retired 9% (00) 43% (226) 32% (65) 6% (3) 52Employ: Unemployed 36% (69) 4% (77) 6% (30) 7% (3) 89Employ: Other 35% (87) 42% (04) 5% (36) 7% (8) 245Military HH: Yes 36% (44) 42% (69) 9% (78) 3% (3) 404Military HH: No 33% (599) 42% (750) 20% (362) 5% (86) 797


106







Adults 34% (743) 42% (99) 20% (440) 5% (99) 220RD/WT: Right Direction 34% (298) 39% (34) 22% (95) 6% (49) 883RD/WT: Wrong Track 34% (445) 44% (577) 9% (245) 4% (5) 38Trump Job Approve 34% (320) 4% (388) 2% (96) 4% (38) 942Trump Job Disapprove 34% (384) 44% (490) 9% (26) 3% (33) 23Trump Job Strongly Approve 35% (79) 40% (200) 2% (04) 5% (23) 506Trump Job Somewhat Approve 33% (42) 43% (88) 2% (9) 3% (5) 436Trump Job Somewhat Disapprove 37% (98) 44% (6) 8% (47) 2% (5) 265Trump Job Strongly Disapprove 33% (286) 44% (375) 20% (69) 3% (28) 858#1 Issue: Economy 42% (249) 40% (239) 3% (79) 4% (24) 59#1 Issue: Security 30% () 45% (67) 2% (79) 4% (5) 372#1 Issue: Health Care 3% (34) 4% (80) 24% (06) 4% (6) 436#1 Issue: Medicare / Social Security 24% (82) 42% (42) 28% (93) 6% (9) 335#1 Issue: Women’s Issues 35% (45) 45% (57) 7% (2) 3% (4) 27#1 Issue: Education 36% (49) 4% (54) 7% (23) 6% (8) 33#1 Issue: Energy 37% (28) 47% (36) 2% (0) 4% (3) 76#1 Issue: Other 35% (45) 34% (44) 24% (3) 7% (9) 292016 Vote: Hillary Clinton 34% (249) 43% (33) 20% (46) 3% (22) 7292016 Vote: Donald Trump 32% (252) 43% (340) 2% (65) 4% (27) 7852016 Vote: Someone else 32% (62) 46% (90) 7% (34) 5% (0) 952016 Vote: Didnt Vote 36% (77) 36% (76) 20% (96) 8% (38) 487Voted in 2014: Yes 33% (508) 42% (64) 2% (327) 3% (47) 524Voted in 2014: No 35% (235) 4% (278) 7% (3) 8% (52) 6772012 Vote: Barack Obama 34% (32) 43% (398) 20% (8) 3% (25) 962012 Vote: Mitt Romney 32% (93) 4% (247) 23% (4) 4% (22) 6022012 Vote: Other 23% (20) 50% (44) 9% (6) 8% (7) 872012 Vote: Didn’t Vote 37% (28) 39% (230) 7% (02) 7% (44) 594



107

Table HR2_16








108


Table HR2_17: Have you watched any of the following movie series?Iron Man








109

Table HR2_17






Adults 38% (844) 26% (562) 29% (642) 7% (53) 220Income: Under 50k 38% (48) 25% (37) 29% (373) 8% (95) 266Income: 50k-100k 4% (256) 24% (50) 30% (85) 6% (35) 626Income: 100k+ 35% (07) 3% (96) 27% (84) 7% (22) 309Ethnicity: White 36% (645) 26% (465) 3% (558) 6% (2) 780Ethnicity: Hispanic 52% (0) 2% (46) 2% (44) 6% (3) 23Ethnicity: Afr. Am. 48% (34) 22% (63) 9% (54) 0% (29) 279Ethnicity: Other 45% (64) 25% (35) 2% (30) 9% (3) 42Relig: Protestant 3% (62) 23% (9) 4% (26) 6% (32) 529Relig: Roman Catholic 36% (32) 28% (03) 30% (2) 6% (22) 370Relig: Something Else 47% (00) 24% (50) 2% (44) 9% (8) 22Relig: Jewish 27% (5) 40% (22) 29% (6) 4% (2) 56Relig: Evangelical 36% (280) 25% (96) 32% (245) 7% (53) 774Relig: Non-Evang. Catholics 34% (3) 23% (78) 38% (27) 6% (9) 337Relig: All Christian 35% (394) 25% (273) 33% (37) 7% (73) Relig: All Non-Christian 45% (23) 24% (64) 2% (58) 0% (26) 27Community: Urban 44% (244) 24% (3) 24% (3) 9% (50) 556Community: Suburban 37% (362) 27% (266) 3% (308) 5% (52) 988Community: Rural 36% (238) 25% (66) 3% (203) 8% (50) 657Employ: Private Sector 44% (34) 25% (79) 25% (8) 5% (38) 7Employ: Government 48% (83) 33% (56) 8% (30) % (2) 7Employ: Self-Employed 53% (96) 26% (47) 6% (30) 4% (8) 8Employ: Homemaker 46% (52) 2% (23) 27% (30) 6% (6) 2Employ: Student 39% (28) 28% (20) 26% (9) 8% (5) 7Employ: Retired 9% (0) 22% (5) 49% (256) 0% (50) 52Employ: Unemployed 38% (73) 3% (58) 2% (40) 0% (8) 89Employ: Other 40% (98) 26% (64) 23% (56) % (26) 245Military HH: Yes 46% (88) 22% (88) 27% (07) 5% (20) 404Military HH: No 36% (656) 26% (474) 30% (535) 7% (33) 797


110







Adults 38% (844) 26% (562) 29% (642) 7% (53) 220RD/WT: Right Direction 40% (352) 23% (202) 30% (264) 7% (66) 883RD/WT: Wrong Track 37% (492) 27% (360) 29% (379) 7% (87) 38Trump Job Approve 40% (373) 24% (225) 30% (285) 6% (59) 942Trump Job Disapprove 39% (433) 27% (302) 29% (323) 6% (65) 23Trump Job Strongly Approve 39% (99) 22% (4) 32% (60) 7% (34) 506Trump Job Somewhat Approve 40% (74) 26% () 29% (25) 6% (25) 436Trump Job Somewhat Disapprove 40% (07) 26% (69) 26% (68) 8% (22) 265Trump Job Strongly Disapprove 38% (327) 27% (233) 30% (255) 5% (43) 858#1 Issue: Economy 47% (278) 25% (46) 23% (34) 6% (33) 59#1 Issue: Security 32% (2) 24% (88) 39% (46) 5% (8) 372#1 Issue: Health Care 36% (56) 27% (7) 30% (3) 7% (32) 436#1 Issue: Medicare / Social Security 24% (82) 25% (85) 38% (29) 2% (40) 335#1 Issue: Women’s Issues 44% (56) 3% (39) 2% (27) 4% (5) 27#1 Issue: Education 5% (68) 25% (33) 20% (27) 4% (6) 33#1 Issue: Energy 47% (36) 30% (23) 5% () 8% (6) 76#1 Issue: Other 36% (47) 25% (33) 29% (38) 0% (2) 292016 Vote: Hillary Clinton 36% (265) 27% (200) 30% (27) 7% (48) 7292016 Vote: Donald Trump 37% (29) 24% (86) 34% (267) 5% (4) 7852016 Vote: Someone else 43% (84) 25% (48) 22% (43) 0% (9) 952016 Vote: Didnt Vote 4% (20) 26% (28) 24% (5) 9% (43) 487Voted in 2014: Yes 37% (566) 25% (383) 32% (482) 6% (92) 524Voted in 2014: No 4% (277) 27% (80) 24% (60) 9% (60) 6772012 Vote: Barack Obama 37% (338) 27% (249) 30% (274) 6% (56) 962012 Vote: Mitt Romney 35% (22) 23% (37) 36% (29) 6% (33) 6022012 Vote: Other 38% (33) 26% (23) 2% (9) 4% (2) 872012 Vote: Didn’t Vote 44% (260) 26% (53) 22% (30) 8% (50) 594



111

Table HR2_17








112


Table HR2_18: Have you watched any of the following movie series?Mission: Impossible





Adults 25% (543) 4% (897) 29% (628) 6% (34) 220Gender: Male 33% (342) 39% (397) 22% (225) 6% (66) 030Gender: Female 7% (20) 43% (500) 34% (402) 6% (68) 7Age: 18-29 25% (97) 28% () 36% (40) % (43) 392Age: 30-44 32% (60) 4% (202) 22% (0) 5% (24) 496Age: 45-54 24% (7) 4% (94) 28% (35) 7% (32) 478Age: 55-64 20% (65) 48% (55) 28% (9) 4% (2) 323Age: 65+ 20% (04) 46% (234) 29% (5) 5% (23) 52Generation Z: 18-21 23% (30) 22% (29) 42% (54) 3% (7) 30Millennial: Age 22-37 28% (52) 36% (93) 28% (5) 8% (42) 538Generation X: Age 38-53 28% (78) 42% (269) 25% (60) 5% (34) 640Boomers: Age 54-72 9% (52) 46% (359) 30% (239) 4% (35) 785PID: Dem (no lean) 26% (87) 38% (274) 29% (22) 7% (52) 725PID: Ind (no lean) 22% (22) 44% (24) 29% (62) 5% (29) 554PID: Rep (no lean) 25% (234) 4% (382) 28% (254) 6% (52) 922PID/Gender: DemMen 37% (4) 37% (4) 7% (54) 9% (29) 32PID/Gender: DemWomen 8% (73) 38% (59) 38% (57) 6% (23) 43PID/Gender: Ind Men 28% (79) 39% (0) 28% (79) 5% (3) 28PID/Gender: Ind Women 5% (42) 48% (32) 30% (83) 6% (6) 273PID/Gender: Rep Men 34% (48) 40% (73) 2% (92) 5% (24) 438PID/Gender: Rep Women 8% (86) 43% (209) 33% (62) 6% (28) 484Ideo: Liberal (1-3) 26% (80) 37% (256) 32% (220) 6% (42) 698Ideo: Moderate (4) 25% (8) 46% (26) 25% (9) 4% (2) 473Ideo: Conservative (5-7) 23% (60) 45% (308) 27% (90) 5% (33) 69Educ: College 24% (335) 38% (530) 3% (427) 7% (93) 384Educ: Bachelors degree 27% (39) 44% (227) 26% (33) 4% (22) 52Educ: Post-grad 24% (70) 47% (40) 23% (68) 6% (8) 296



113

Table HR2_18






Adults 25% (543) 4% (897) 29% (628) 6% (34) 220Income: Under 50k 23% (296) 37% (472) 32% (408) 7% (9) 266Income: 50k-100k 24% (52) 47% (294) 24% (53) 4% (27) 626Income: 100k+ 3% (96) 43% (32) 22% (67) 5% (5) 309Ethnicity: White 22% (399) 42% (75) 30% (54) 5% (89) 780Ethnicity: Hispanic 33% (70) 34% (73) 25% (53) 8% (7) 23Ethnicity: Afr. Am. 35% (97) 34% (95) 2% (59) 0% (27) 279Ethnicity: Other 33% (47) 36% (5) 9% (27) 2% (7) 42Relig: Protestant 22% (4) 46% (245) 28% (50) 4% (20) 529Relig: Roman Catholic 26% (95) 44% (6) 27% (98) 4% (6) 370Relig: Something Else 8% (39) 45% (94) 32% (68) 5% (0) 22Relig: Jewish 35% (20) 35% (20) 24% (3) 6% (3) 56Relig: Evangelical 20% (53) 47% (366) 30% (229) 3% (26) 774Relig: Non-Evang. Catholics 28% (95) 40% (35) 26% (87) 6% (20) 337Relig: All Christian 22% (248) 45% (500) 29% (37) 4% (46) Relig: All Non-Christian 26% (7) 4% () 24% (64) 9% (24) 27Community: Urban 3% (70) 36% (200) 25% (37) 9% (50) 556Community: Suburban 22% (22) 42% (4) 3% (309) 5% (46) 988Community: Rural 23% (52) 43% (285) 28% (82) 6% (38) 657Employ: Private Sector 26% (88) 45% (38) 25% (78) 4% (27) 7Employ: Government 33% (56) 39% (66) 24% (42) 4% (7) 7Employ: Self-Employed 38% (68) 33% (60) 25% (45) 4% (8) 8Employ: Homemaker 23% (26) 37% (42) 32% (36) 7% (8) 2Employ: Student 9% (4) 25% (8) 43% (3) 2% (8) 7Employ: Retired 9% (97) 45% (237) 3% (60) 5% (27) 52Employ: Unemployed 23% (44) 32% (60) 34% (65) % (20) 89Employ: Other 20% (49) 39% (95) 29% (72) 2% (28) 245Military HH: Yes 29% (7) 45% (83) 23% (93) 3% () 404Military HH: No 24% (426) 40% (74) 30% (534) 7% (23) 797


114







Adults 25% (543) 4% (897) 29% (628) 6% (34) 220RD/WT: Right Direction 29% (252) 4% (358) 25% (222) 6% (5) 883RD/WT: Wrong Track 22% (29) 4% (539) 3% (406) 6% (83) 38Trump Job Approve 27% (252) 43% (406) 25% (233) 5% (52) 942Trump Job Disapprove 23% (263) 40% (453) 3% (352) 5% (55) 23Trump Job Strongly Approve 29% (46) 4% (208) 24% (9) 7% (33) 506Trump Job Somewhat Approve 24% (06) 45% (98) 26% (4) 4% (9) 436Trump Job Somewhat Disapprove 26% (69) 45% (9) 26% (68) 3% (9) 265Trump Job Strongly Disapprove 23% (94) 39% (334) 33% (284) 5% (46) 858#1 Issue: Economy 30% (77) 42% (247) 23% (39) 5% (29) 59#1 Issue: Security 23% (84) 44% (65) 27% (02) 6% (2) 372#1 Issue: Health Care 22% (98) 39% (69) 33% (45) 6% (25) 436#1 Issue: Medicare / Social Security 25% (84) 43% (44) 27% (9) 5% (7) 335#1 Issue: Women’s Issues 8% (23) 37% (48) 39% (50) 6% (7) 27#1 Issue: Education 2% (28) 39% (52) 29% (39) % (5) 33#1 Issue: Energy 27% (2) 40% (3) 25% (9) 7% (5) 76#1 Issue: Other 22% (29) 32% (4) 34% (44) 2% (5) 292016 Vote: Hillary Clinton 25% (84) 40% (289) 30% (25) 6% (42) 7292016 Vote: Donald Trump 25% (97) 45% (353) 26% (202) 4% (32) 7852016 Vote: Someone else 26% (50) 48% (92) 24% (46) 3% (6) 952016 Vote: Didnt Vote 22% (0) 33% (62) 34% (64) % (52) 487Voted in 2014: Yes 26% (392) 43% (654) 27% (43) 4% (65) 524Voted in 2014: No 22% (5) 36% (243) 32% (25) 0% (68) 6772012 Vote: Barack Obama 25% (230) 42% (389) 27% (249) 5% (49) 962012 Vote: Mitt Romney 24% (44) 45% (273) 28% (66) 3% (8) 6022012 Vote: Other 25% (22) 46% (40) 24% (2) 5% (4) 872012 Vote: Didn’t Vote 25% (47) 33% (95) 32% (92) 0% (60) 594



115

Table HR2_18






Adults 25% (543) 4% (897) 29% (628) 6% (34) 2204-Region: Northeast 24% (95) 4% (59) 29% (4) 6% (25) 3934-Region: Midwest 24% (2) 43% (28) 28% (4) 5% (26) 5064-Region: South 26% (26) 38% (34) 28% (233) 7% (58) 8224-Region: West 23% () 43% (205) 29% (39) 5% (25) 48Favorable of Trump 27% (252) 43% (397) 26% (238) 5% (45) 93Unfavorable of Trump 23% (26) 40% (454) 3% (346) 5% (6) 22Very Favorable of Trump 27% (45) 4% (26) 26% (36) 6% (32) 529Somewhat Favorable of Trump 26% (06) 45% (8) 25% (02) 3% (3) 402Somewhat Unfavorable of Trump 26% (55) 46% (96) 20% (4) 9% (8) 20Very Unfavorable of Trump 23% (206) 39% (358) 33% (305) 5% (43) 92Frequent TV watchers 25% (429) 42% (707) 28% (483) 5% (78) 697Frequent movie watchers 33% (335) 38% (38) 24% (244) 5% (52) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


116


Table HR2_19: Have you watched any of the following movie series?Spider-Man








117

Table HR2_19






Adults 34% (759) 39% (859) 22% (492) 4% (9) 220Income: Under 50k 36% (460) 36% (46) 22% (284) 5% (60) 266Income: 50k-100k 33% (207) 4% (259) 23% (43) 3% (7) 626Income: 100k+ 29% (9) 45% (39) 2% (65) 5% (4) 309Ethnicity: White 3% (555) 4% (728) 24% (429) 4% (69) 780Ethnicity: Hispanic 48% (02) 30% (63) 6% (35) 6% (4) 23Ethnicity: Afr. Am. 5% (42) 30% (83) 5% (43) 4% (2) 279Ethnicity: Other 44% (62) 34% (48) 4% (20) 7% () 42Relig: Protestant 25% (35) 40% (24) 3% (65) 3% (6) 529Relig: Roman Catholic 32% (8) 39% (46) 26% (97) 3% (0) 370Relig: Something Else 38% (80) 46% (97) % (24) 5% (0) 22Relig: Jewish 28% (5) 37% (2) 29% (6) 6% (3) 56Relig: Evangelical 29% (224) 42% (325) 26% (20) 3% (23) 774Relig: Non-Evang. Catholics 32% (09) 39% (32) 25% (84) 4% (2) 337Relig: All Christian 30% (333) 4% (457) 26% (285) 3% (36) Relig: All Non-Christian 46% (24) 34% (9) 5% (4) 5% (5) 27Community: Urban 40% (225) 34% (89) 20% (3) 5% (29) 556Community: Suburban 33% (323) 4% (403) 23% (228) 3% (34) 988Community: Rural 32% (2) 4% (267) 23% (5) 4% (28) 657Employ: Private Sector 36% (258) 4% (29) 20% (42) 3% (20) 7Employ: Government 40% (68) 46% (79) 3% (23) % (2) 7Employ: Self-Employed 43% (79) 40% (72) 3% (24) 3% (6) 8Employ: Homemaker 43% (48) 36% (40) 8% (20) 4% (4) 2Employ: Student 46% (33) 38% (27) 3% (0) 3% (2) 7Employ: Retired 8% (96) 37% (90) 39% (205) 6% (30) 52Employ: Unemployed 42% (79) 39% (73) 3% (25) 6% (2) 89Employ: Other 40% (99) 35% (87) 8% (44) 6% (5) 245Military HH: Yes 36% (46) 39% (58) 20% (82) 4% (8) 404Military HH: No 34% (63) 39% (70) 23% (4) 4% (73) 797


118







Adults 34% (759) 39% (859) 22% (492) 4% (9) 220RD/WT: Right Direction 36% (38) 36% (322) 23% (204) 4% (39) 883RD/WT: Wrong Track 33% (440) 4% (538) 22% (289) 4% (52) 38Trump Job Approve 35% (330) 39% (365) 23% (26) 3% (3) 942Trump Job Disapprove 34% (384) 40% (453) 22% (247) 4% (39) 23Trump Job Strongly Approve 35% (78) 37% (85) 25% (25) 4% (9) 506Trump Job Somewhat Approve 35% (52) 4% (80) 2% (92) 3% (2) 436Trump Job Somewhat Disapprove 36% (96) 39% (03) 22% (58) 3% (9) 265Trump Job Strongly Disapprove 34% (288) 4% (350) 22% (89) 4% (3) 858#1 Issue: Economy 42% (250) 38% (224) 7% (99) 3% (8) 59#1 Issue: Security 29% (07) 4% (53) 26% (98) 4% (4) 372#1 Issue: Health Care 32% (38) 4% (77) 24% (03) 4% (8) 436#1 Issue: Medicare / Social Security 24% (8) 36% (20) 33% (0) 7% (24) 335#1 Issue: Women’s Issues 37% (47) 47% (60) 4% (8) 2% (2) 27#1 Issue: Education 4% (55) 42% (56) 3% (7) 4% (5) 33#1 Issue: Energy 45% (34) 34% (26) 20% (5) 2% () 76#1 Issue: Other 36% (47) 33% (42) 24% (32) 6% (8) 292016 Vote: Hillary Clinton 32% (232) 4% (296) 24% (76) 3% (25) 7292016 Vote: Donald Trump 33% (256) 39% (308) 25% (99) 3% (22) 7852016 Vote: Someone else 34% (67) 45% (87) 5% (30) 5% (0) 952016 Vote: Didnt Vote 4% (202) 34% (67) 8% (87) 7% (32) 487Voted in 2014: Yes 32% (493) 39% (60) 25% (380) 3% (50) 524Voted in 2014: No 39% (266) 38% (258) 7% (2) 6% (42) 6772012 Vote: Barack Obama 33% (306) 39% (36) 25% (226) 3% (24) 962012 Vote: Mitt Romney 30% (82) 38% (228) 29% (73) 3% (9) 6022012 Vote: Other 20% (7) 6% (53) 9% (8) 0% (9) 872012 Vote: Didn’t Vote 43% (254) 37% (27) 5% (86) 6% (37) 594



119

Table HR2_19






Adults 34% (759) 39% (859) 22% (492) 4% (9) 2204-Region: Northeast 30% (6) 38% (49) 27% (05) 6% (23) 3934-Region: Midwest 36% (8) 40% (202) 20% (99) 5% (23) 5064-Region: South 36% (294) 38% (35) 22% (85) 3% (28) 8224-Region: West 35% (68) 40% (93) 22% (04) 3% (7) 48Favorable of Trump 35% (330) 39% (359) 22% (209) 4% (34) 93Unfavorable of Trump 34% (380) 4% (460) 22% (247) 3% (35) 22Very Favorable of Trump 35% (87) 37% (94) 24% (25) 4% (23) 529Somewhat Favorable of Trump 35% (43) 4% (65) 2% (84) 3% () 402Somewhat Unfavorable of Trump 35% (73) 4% (85) 20% (42) 5% (0) 20Very Unfavorable of Trump 34% (307) 4% (375) 23% (205) 3% (25) 92Frequent TV watchers 37% (620) 39% (656) 22% (373) 3% (48) 697Frequent movie watchers 47% (476) 35% (35) 5% (5) 3% (33) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR2_20: Have you watched any of the following movie series?Pirates of the Caribbean





Adults 38% (840) 36% (792) 2% (455) 5% (4) 220Gender: Male 42% (438) 35% (364) 6% (66) 6% (62) 030Gender: Female 34% (402) 37% (428) 25% (289) 4% (5) 7Age: 18-29 52% (205) 30% (8) 3% (49) 5% (9) 392Age: 30-44 49% (244) 33% (63) 2% (6) 6% (27) 496Age: 45-54 35% (66) 40% (93) 20% (95) 5% (24) 478Age: 55-64 32% (05) 40% (30) 23% (76) 4% (3) 323Age: 65+ 23% (20) 37% (88) 34% (74) 6% (30) 52Generation Z: 18-21 44% (57) 34% (45) 6% (2) 5% (6) 30Millennial: Age 22-37 54% (292) 29% (58) 0% (56) 6% (33) 538Generation X: Age 38-53 39% (248) 40% (256) 7% (09) 4% (27) 640Boomers: Age 54-72 29% (229) 37% (288) 29% (230) 5% (38) 785PID: Dem (no lean) 35% (254) 36% (262) 23% (64) 6% (45) 725PID: Ind (no lean) 40% (223) 37% (203) 9% (06) 4% (22) 554PID: Rep (no lean) 39% (363) 36% (328) 20% (84) 5% (47) 922PID/Gender: DemMen 39% (23) 36% (2) 6% (50) 9% (27) 32PID/Gender: DemWomen 32% (3) 36% (50) 28% (4) 4% (8) 43PID/Gender: Ind Men 44% (22) 35% (99) 8% (49) 4% (0) 28PID/Gender: Ind Women 37% (0) 38% (04) 2% (57) 4% () 273PID/Gender: Rep Men 44% (93) 35% (53) 5% (67) 6% (25) 438PID/Gender: Rep Women 35% (7) 36% (74) 24% (8) 4% (22) 484Ideo: Liberal (1-3) 38% (262) 36% (253) 2% (44) 6% (39) 698Ideo: Moderate (4) 38% (79) 40% (89) 9% (88) 4% (7) 473Ideo: Conservative (5-7) 38% (264) 36% (248) 22% (5) 4% (28) 69Educ: College 40% (549) 32% (448) 23% (33) 5% (74) 384Educ: Bachelors degree 36% (89) 44% (230) 6% (85) 3% (7) 52Educ: Post-grad 35% (02) 39% (4) 9% (57) 8% (22) 296



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Table HR2_20








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Adults 38% (840) 36% (792) 2% (455) 5% (4) 220RD/WT: Right Direction 42% (367) 35% (305) 9% (7) 4% (39) 883RD/WT: Wrong Track 36% (473) 37% (487) 22% (284) 6% (74) 38Trump Job Approve 42% (392) 36% (338) 9% (8) 3% (32) 942Trump Job Disapprove 36% (402) 38% (424) 2% (24) 5% (57) 23Trump Job Strongly Approve 39% (98) 37% (86) 2% (05) 3% (7) 506Trump Job Somewhat Approve 44% (94) 35% (52) 7% (76) 3% (5) 436Trump Job Somewhat Disapprove 4% (09) 38% (0) 7% (44) 4% () 265Trump Job Strongly Disapprove 34% (293) 38% (323) 23% (97) 5% (46) 858#1 Issue: Economy 46% (274) 35% (207) 5% (90) 3% (2) 59#1 Issue: Security 34% (25) 37% (37) 26% (98) 3% (2) 372#1 Issue: Health Care 34% (50) 37% (62) 23% (99) 6% (26) 436#1 Issue: Medicare / Social Security 30% (00) 35% (6) 28% (94) 7% (25) 335#1 Issue: Women’s Issues 35% (44) 42% (53) 20% (25) 4% (5) 27#1 Issue: Education 42% (56) 4% (55) 0% (4) 6% (8) 33#1 Issue: Energy 5% (39) 30% (23) 2% (9) 7% (5) 76#1 Issue: Other 40% (52) 3% (40) 9% (25) 9% (2) 292016 Vote: Hillary Clinton 34% (244) 37% (273) 23% (69) 6% (44) 7292016 Vote: Donald Trump 39% (304) 37% (292) 2% (64) 3% (25) 7852016 Vote: Someone else 43% (83) 37% (73) 8% (34) 2% (5) 952016 Vote: Didnt Vote 42% (206) 32% (54) 8% (89) 8% (38) 487Voted in 2014: Yes 37% (56) 37% (564) 22% (339) 4% (60) 524Voted in 2014: No 4% (279) 34% (228) 7% (6) 8% (54) 6772012 Vote: Barack Obama 37% (338) 36% (33) 22% (202) 5% (45) 962012 Vote: Mitt Romney 33% (20) 40% (24) 23% (4) 3% (9) 6022012 Vote: Other 40% (35) 39% (34) 8% (6) 3% (3) 872012 Vote: Didn’t Vote 45% (266) 3% (87) 6% (96) 8% (45) 594



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Table HR2_20








124


Table HR2_21: Have you watched any of the following movie series?The Fast and the Furious








125

Table HR2_21






Adults 32% (74) 3% (674) 3% (683) 6% (30) 220Income: Under 50k 37% (467) 28% (352) 29% (362) 7% (85) 266Income: 50k-100k 28% (75) 34% (24) 33% (209) 4% (28) 626Income: 100k+ 23% (72) 35% (09) 36% (2) 5% (6) 309Ethnicity: White 28% (504) 3% (559) 34% (64) 6% (03) 780Ethnicity: Hispanic 45% (95) 27% (58) 20% (43) 8% (7) 23Ethnicity: Afr. Am. 52% (44) 27% (75) 6% (44) 6% (6) 279Ethnicity: Other 46% (65) 28% (40) 8% (26) 7% (0) 42Relig: Protestant 20% (07) 3% (66) 4% (27) 8% (40) 529Relig: Roman Catholic 3% (6) 29% (06) 35% (3) 4% (6) 370Relig: Something Else 38% (8) 30% (63) 27% (56) 5% () 22Relig: Jewish 24% (3) 7% (9) 49% (27) 0% (5) 56Relig: Evangelical 28% (23) 30% (230) 37% (286) 6% (44) 774Relig: Non-Evang. Catholics 27% (9) 3% (05) 35% (8) 7% (23) 337Relig: All Christian 27% (304) 30% (335) 36% (404) 6% (67) Relig: All Non-Christian 49% (34) 29% (79) 6% (43) 5% (4) 27Community: Urban 36% (20) 3% (73) 26% (45) 7% (37) 556Community: Suburban 28% (272) 32% (32) 35% (350) 6% (54) 988Community: Rural 37% (24) 29% (90) 29% (88) 6% (38) 657Employ: Private Sector 34% (239) 32% (230) 30% (23) 4% (29) 7Employ: Government 3% (54) 33% (56) 33% (56) 3% (6) 7Employ: Self-Employed 40% (73) 38% (69) 7% (3) 4% (8) 8Employ: Homemaker 39% (43) 33% (37) 7% (9) 2% (3) 2Employ: Student 32% (23) 30% (2) 32% (23) 6% (5) 7Employ: Retired 5% (79) 29% (49) 49% (256) 7% (36) 52Employ: Unemployed 46% (88) 25% (47) 23% (43) 6% () 89Employ: Other 47% (6) 27% (65) 7% (43) 9% (2) 245Military HH: Yes 33% (33) 27% () 35% (40) 5% (20) 404Military HH: No 32% (58) 3% (563) 30% (543) 6% (09) 797


126







Adults 32% (74) 3% (674) 3% (683) 6% (30) 220RD/WT: Right Direction 36% (34) 30% (264) 28% (25) 6% (54) 883RD/WT: Wrong Track 30% (400) 3% (40) 33% (432) 6% (76) 38Trump Job Approve 35% (333) 3% (294) 28% (265) 5% (50) 942Trump Job Disapprove 29% (325) 32% (359) 34% (385) 5% (55) 23Trump Job Strongly Approve 34% (73) 32% (62) 28% (40) 6% (32) 506Trump Job Somewhat Approve 37% (59) 30% (33) 29% (25) 4% (9) 436Trump Job Somewhat Disapprove 35% (94) 32% (85) 26% (70) 6% (6) 265Trump Job Strongly Disapprove 27% (23) 32% (274) 37% (35) 4% (38) 858#1 Issue: Economy 42% (246) 3% (84) 23% (38) 4% (23) 59#1 Issue: Security 29% (08) 3% (7) 33% (24) 6% (23) 372#1 Issue: Health Care 32% (38) 29% (26) 34% (50) 5% (23) 436#1 Issue: Medicare / Social Security 22% (74) 33% (2) 36% (20) 9% (29) 335#1 Issue: Women’s Issues 27% (34) 3% (40) 38% (48) 4% (6) 27#1 Issue: Education 34% (46) 36% (49) 20% (27) 9% (2) 33#1 Issue: Energy 34% (26) 24% (8) 38% (29) 5% (4) 76#1 Issue: Other 33% (43) 22% (28) 37% (47) 8% () 292016 Vote: Hillary Clinton 28% (203) 3% (226) 36% (265) 5% (36) 7292016 Vote: Donald Trump 3% (245) 3% (246) 32% (248) 6% (45) 7852016 Vote: Someone else 27% (53) 27% (52) 39% (76) 7% (4) 952016 Vote: Didnt Vote 43% (2) 3% (50) 9% (94) 7% (33) 487Voted in 2014: Yes 28% (423) 30% (456) 37% (56) 5% (84) 524Voted in 2014: No 43% (29) 32% (28) 8% (22) 7% (46) 6772012 Vote: Barack Obama 28% (258) 32% (292) 36% (326) 4% (40) 962012 Vote: Mitt Romney 26% (58) 3% (85) 37% (22) 6% (38) 6022012 Vote: Other 26% (23) 28% (25) 35% (30) % (9) 872012 Vote: Didn’t Vote 46% (275) 29% (72) 8% (05) 7% (4) 594



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Table HR2_21








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129

Table HR2_22








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Adults 38% (840) 26% (579) 29% (646) 6% (36) 220RD/WT: Right Direction 4% (360) 23% (203) 30% (265) 6% (56) 883RD/WT: Wrong Track 36% (480) 28% (375) 29% (382) 6% (8) 38Trump Job Approve 40% (380) 24% (226) 30% (28) 6% (55) 942Trump Job Disapprove 38% (424) 28% (34) 29% (330) 5% (56) 23Trump Job Strongly Approve 4% (20) 20% (03) 32% (62) 6% (3) 506Trump Job Somewhat Approve 39% (7) 28% (22) 27% (20) 5% (23) 436Trump Job Somewhat Disapprove 39% (04) 28% (74) 27% (72) 6% (6) 265Trump Job Strongly Disapprove 37% (320) 28% (239) 30% (259) 5% (40) 858#1 Issue: Economy 48% (286) 26% (56) 2% (22) 5% (27) 59#1 Issue: Security 33% (23) 24% (88) 38% (4) 5% (20) 372#1 Issue: Health Care 35% (55) 28% (20) 30% (29) 8% (33) 436#1 Issue: Medicare / Social Security 25% (84) 24% (8) 43% (44) 8% (26) 335#1 Issue: Women’s Issues 42% (54) 3% (40) 22% (28) 5% (6) 27#1 Issue: Education 44% (58) 27% (36) 23% (3) 6% (8) 33#1 Issue: Energy 43% (33) 35% (26) 7% (3) 6% (5) 76#1 Issue: Other 36% (47) 24% (3) 3% (39) 9% (2) 292016 Vote: Hillary Clinton 35% (258) 29% (22) 29% (2) 6% (47) 7292016 Vote: Donald Trump 38% (300) 23% (77) 34% (270) 5% (37) 7852016 Vote: Someone else 40% (78) 27% (53) 27% (53) 5% () 952016 Vote: Didnt Vote 4% (20) 28% (35) 23% (2) 8% (39) 487Voted in 2014: Yes 37% (560) 25% (388) 32% (49) 6% (86) 524Voted in 2014: No 4% (279) 28% (9) 23% (56) 7% (5) 6772012 Vote: Barack Obama 37% (336) 27% (247) 3% (288) 5% (46) 962012 Vote: Mitt Romney 36% (29) 22% (35) 36% (28) 5% (3) 6022012 Vote: Other 30% (26) 33% (29) 26% (22) % (9) 872012 Vote: Didn’t Vote 44% (259) 28% (68) 20% (9) 8% (49) 594



131

Table HR2_22








132


Table HR2_23: Have you watched any of the following movie series?Thor





Adults 3% (684) 22% (490) 38% (839) 9% (88) 220Gender: Male 40% (409) 23% (232) 30% (304) 8% (84) 030Gender: Female 24% (275) 22% (257) 46% (535) 9% (04) 7Age: 18-29 43% (68) 24% (92) 26% (02) 7% (29) 392Age: 30-44 43% (25) 25% (22) 26% (3) 5% (27) 496Age: 45-54 37% (76) 22% (03) 35% (65) 7% (33) 478Age: 55-64 20% (65) 26% (83) 45% (47) 9% (28) 323Age: 65+ 2% (60) 7% (88) 57% (294) 4% (70) 52Generation Z: 18-21 39% (50) 25% (33) 29% (38) 7% (9) 30Millennial: Age 22-37 45% (240) 24% (32) 24% (3) 7% (36) 538Generation X: Age 38-53 40% (254) 22% (4) 32% (203) 7% (42) 640Boomers: Age 54-72 7% (30) 23% (79) 5% (398) 0% (78) 785PID: Dem (no lean) 3% (226) 24% (72) 37% (268) 8% (60) 725PID: Ind (no lean) 30% (69) 22% (20) 40% (22) 8% (44) 554PID: Rep (no lean) 3% (290) 22% (98) 38% (350) 9% (84) 922PID/Gender: DemMen 40% (26) 26% (82) 25% (78) 8% (26) 32PID/Gender: DemWomen 24% (00) 22% (90) 46% (90) 8% (34) 43PID/Gender: Ind Men 37% (04) 22% (62) 34% (96) 7% (8) 28PID/Gender: Ind Women 24% (64) 2% (57) 46% (25) 9% (26) 273PID/Gender: Rep Men 4% (79) 20% (88) 30% (30) 9% (40) 438PID/Gender: Rep Women 23% () 23% (0) 45% (220) 9% (44) 484Ideo: Liberal (1-3) 33% (227) 23% (63) 36% (254) 8% (54) 698Ideo: Moderate (4) 3% (45) 23% (08) 39% (84) 8% (37) 473Ideo: Conservative (5-7) 30% (204) 2% (48) 4% (28) 8% (57) 69Educ: College 32% (440) 20% (280) 39% (535) 9% (30) 384Educ: Bachelors degree 3% (60) 26% (34) 38% (97) 6% (30) 52Educ: Post-grad 29% (85) 26% (76) 36% (08) 0% (28) 296



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Table HR2_23






Adults 3% (684) 22% (490) 38% (839) 9% (88) 220Income: Under 50k 32% (400) 2% (260) 37% (474) 0% (3) 266Income: 50k-100k 3% (96) 23% (43) 40% (252) 5% (34) 626Income: 100k+ 29% (88) 28% (86) 36% (3) 7% (22) 309Ethnicity: White 29% (58) 22% (393) 4% (722) 8% (48) 780Ethnicity: Hispanic 40% (86) 23% (49) 28% (60) 9% (8) 23Ethnicity: Afr. Am. 39% (09) 23% (64) 29% (82) 9% (24) 279Ethnicity: Other 40% (57) 24% (33) 25% (35) % (6) 42Relig: Protestant 23% (23) 9% (00) 49% (260) 9% (47) 529Relig: Roman Catholic 25% (92) 29% (07) 39% (44) 7% (26) 370Relig: Something Else 40% (85) 2% (45) 29% (6) 9% (20) 22Relig: Jewish 26% (5) 2% (2) 46% (26) 6% (3) 56Relig: Evangelical 28% (27) 23% (75) 42% (322) 8% (60) 774Relig: Non-Evang. Catholics 25% (84) 23% (77) 42% (42) 0% (33) 337Relig: All Christian 27% (30) 23% (252) 42% (465) 8% (93) Relig: All Non-Christian 36% (98) 24% (64) 30% (83) 0% (26) 27Community: Urban 37% (203) 20% (3) 33% (85) 0% (55) 556Community: Suburban 29% (287) 24% (233) 40% (393) 8% (75) 988Community: Rural 29% (94) 22% (44) 40% (26) 9% (59) 657Employ: Private Sector 37% (262) 24% (68) 34% (239) 6% (43) 7Employ: Government 39% (66) 28% (47) 30% (5) 4% (7) 7Employ: Self-Employed 38% (69) 22% (40) 34% (6) 6% () 8Employ: Homemaker 4% (45) 2% (23) 28% (3) % (2) 2Employ: Student 34% (24) 24% (7) 36% (25) 6% (4) 7Employ: Retired 5% (78) 7% (89) 54% (282) 4% (72) 52Employ: Unemployed 35% (66) 22% (42) 35% (66) 8% (5) 89Employ: Other 30% (74) 26% (64) 34% (83) 0% (23) 245Military HH: Yes 38% (53) 22% (89) 35% (4) 5% (2) 404Military HH: No 30% (53) 22% (40) 39% (698) 9% (67) 797


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135

Table HR2_23








136


Table HR2_24: Have you watched any of the following movie series?The Avengers





Adults 34% (745) 28% (609) 32% (704) 7% (43) 220Gender: Male 43% (448) 28% (284) 22% (229) 7% (69) 030Gender: Female 25% (297) 28% (324) 4% (475) 6% (75) 7Age: 18-29 49% (92) 29% (5) 6% (62) 6% (23) 392Age: 30-44 44% (220) 32% (59) 9% (94) 5% (24) 496Age: 45-54 39% (86) 26% (22) 29% (37) 7% (33) 478Age: 55-64 24% (76) 26% (85) 45% (44) 6% (9) 323Age: 65+ 4% (7) 25% (28) 52% (268) 9% (45) 52Generation Z: 18-21 44% (57) 32% (4) 6% (20) 9% () 30Millennial: Age 22-37 48% (257) 30% (63) 7% (92) 5% (26) 538Generation X: Age 38-53 42% (267) 28% (80) 24% (56) 6% (37) 640Boomers: Age 54-72 9% (5) 25% (98) 49% (383) 7% (53) 785PID: Dem (no lean) 35% (254) 29% (207) 30% (28) 6% (46) 725PID: Ind (no lean) 34% (88) 25% (40) 35% (93) 6% (33) 554PID: Rep (no lean) 33% (303) 28% (262) 32% (293) 7% (63) 922PID/Gender: DemMen 46% (44) 29% (9) 7% (54) 7% (22) 32PID/Gender: DemWomen 27% (0) 28% (6) 40% (64) 6% (24) 43PID/Gender: Ind Men 42% (7) 26% (72) 27% (75) 6% (7) 28PID/Gender: Ind Women 26% (7) 25% (69) 43% (8) 6% (6) 273PID/Gender: Rep Men 43% (87) 28% (22) 23% (00) 7% (29) 438PID/Gender: Rep Women 24% (6) 29% (40) 40% (94) 7% (34) 484Ideo: Liberal (1-3) 35% (246) 29% (203) 3% (25) 5% (34) 698Ideo: Moderate (4) 34% (63) 30% (44) 29% (37) 6% (30) 473Ideo: Conservative (5-7) 32% (223) 24% (67) 38% (26) 6% (40) 69Educ: College 34% (466) 27% (375) 32% (442) 7% (02) 384Educ: Bachelors degree 35% (8) 29% (52) 32% (69) 4% (9) 52Educ: Post-grad 33% (99) 28% (82) 32% (94) 8% (22) 296



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Table HR2_24








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139

Table HR2_24








140


Table HR2_25: Have you watched any of the following movie series?Captain America








141

Table HR2_25






Adults 3% (672) 25% (556) 37% (86) 7% (57) 220Income: Under 50k 30% (376) 24% (307) 37% (474) 9% (09) 266Income: 50k-100k 33% (204) 25% (59) 37% (232) 5% (3) 626Income: 100k+ 30% (93) 29% (90) 36% (0) 5% (7) 309Ethnicity: White 29% (5) 25% (44) 40% (720) 6% (08) 780Ethnicity: Hispanic 42% (90) 2% (46) 30% (63) 7% (4) 23Ethnicity: Afr. Am. 37% (04) 28% (79) 22% (62) 2% (34) 279Ethnicity: Other 4% (58) 25% (36) 24% (34) 0% (4) 42Relig: Protestant 24% (26) 24% (28) 45% (236) 7% (39) 529Relig: Roman Catholic 28% (02) 3% (5) 37% (36) 5% (7) 370Relig: Something Else 33% (70) 24% (50) 35% (75) 8% (6) 22Relig: Jewish 32% (8) 22% (2) 40% (22) 6% (4) 56Relig: Evangelical 27% (207) 27% (209) 40% (32) 6% (46) 774Relig: Non-Evang. Catholics 27% (9) 25% (85) 40% (34) 8% (26) 337Relig: All Christian 27% (298) 26% (294) 40% (446) 7% (72) Relig: All Non-Christian 36% (97) 25% (68) 29% (79) 0% (27) 27Community: Urban 35% (92) 24% (33) 33% (8) 9% (49) 556Community: Suburban 30% (293) 26% (258) 39% (383) 5% (54) 988Community: Rural 28% (87) 25% (65) 38% (252) 8% (53) 657Employ: Private Sector 37% (262) 24% (74) 34% (239) 5% (36) 7Employ: Government 39% (66) 30% (5) 28% (49) 3% (4) 7Employ: Self-Employed 38% (68) 34% (6) 23% (42) 5% (9) 8Employ: Homemaker 40% (45) 9% (2) 33% (37) 8% (9) 2Employ: Student 38% (27) 22% (6) 36% (26) 4% (3) 7Employ: Retired 4% (7) 22% (4) 54% (280) % (57) 52Employ: Unemployed 3% (59) 27% (5) 33% (63) 9% (7) 89Employ: Other 30% (74) 27% (67) 33% (8) 9% (22) 245Military HH: Yes 37% (48) 27% (07) 32% (3) 4% (8) 404Military HH: No 29% (524) 25% (448) 38% (686) 8% (39) 797


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Adults 3% (672) 25% (556) 37% (86) 7% (57) 220RD/WT: Right Direction 32% (280) 26% (225) 35% (30) 8% (69) 883RD/WT: Wrong Track 30% (393) 25% (330) 38% (507) 7% (88) 38Trump Job Approve 3% (293) 24% (230) 37% (35) 7% (68) 942Trump Job Disapprove 3% (346) 26% (297) 37% (42) 5% (60) 23Trump Job Strongly Approve 33% (69) 24% (2) 35% (79) 7% (38) 506Trump Job Somewhat Approve 29% (25) 25% (09) 40% (72) 7% (30) 436Trump Job Somewhat Disapprove 3% (83) 29% (77) 33% (86) 7% (9) 265Trump Job Strongly Disapprove 3% (262) 26% (220) 39% (335) 5% (42) 858#1 Issue: Economy 37% (29) 27% (58) 3% (82) 5% (32) 59#1 Issue: Security 29% (07) 23% (84) 42% (55) 7% (25) 372#1 Issue: Health Care 27% (9) 27% (7) 39% (7) 7% (30) 436#1 Issue: Medicare / Social Security 5% (49) 24% (82) 50% (67) % (38) 335#1 Issue: Women’s Issues 40% (5) 25% (3) 30% (39) 5% (7) 27#1 Issue: Education 42% (56) 25% (33) 27% (36) 6% (8) 33#1 Issue: Energy 35% (26) 30% (23) 30% (23) 5% (4) 76#1 Issue: Other 35% (46) 2% (27) 34% (44) 0% (3) 292016 Vote: Hillary Clinton 28% (202) 28% (20) 38% (276) 7% (50) 7292016 Vote: Donald Trump 30% (235) 25% (94) 39% (309) 6% (47) 7852016 Vote: Someone else 38% (74) 22% (43) 36% (70) 4% (8) 952016 Vote: Didnt Vote 33% (59) 24% (7) 33% (6) 0% (5) 487Voted in 2014: Yes 30% (45) 25% (376) 40% (608) 6% (89) 524Voted in 2014: No 33% (222) 27% (80) 3% (209) 0% (67) 6772012 Vote: Barack Obama 29% (265) 26% (24) 39% (356) 6% (54) 962012 Vote: Mitt Romney 29% (75) 24% (45) 4% (248) 6% (34) 6022012 Vote: Other 28% (24) 4% (2) 48% (42) 0% (9) 872012 Vote: Didn’t Vote 35% (208) 27% (58) 29% (7) 0% (57) 594



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Table HR2_25








144


Table HR2_26: Have you watched any of the following movie series?Guardians of the Galaxy





Adults 35% (763) 20% (447) 34% (753) % (239) 220Gender: Male 43% (438) 2% (220) 27% (280) 9% (93) 030Gender: Female 28% (325) 9% (227) 40% (473) 2% (46) 7Age: 18-29 47% (85) 23% (89) 23% (9) 7% (27) 392Age: 30-44 47% (235) 2% (02) 24% (8) 8% (40) 496Age: 45-54 38% (82) 23% (08) 29% (40) 0% (47) 478Age: 55-64 29% (95) 8% (59) 39% (25) 4% (44) 323Age: 65+ 3% (65) 7% (88) 54% (278) 6% (8) 52Generation Z: 18-21 44% (58) 22% (29) 24% (3) 0% (2) 30Millennial: Age 22-37 50% (267) 22% (8) 22% (7) 7% (36) 538Generation X: Age 38-53 4% (259) 22% (40) 28% (78) 0% (63) 640Boomers: Age 54-72 2% (66) 9% (5) 46% (360) 4% (08) 785PID: Dem (no lean) 34% (248) 22% (59) 34% (245) 0% (72) 725PID: Ind (no lean) 34% (88) 20% (09) 37% (203) 0% (54) 554PID: Rep (no lean) 35% (327) 9% (79) 33% (304) 2% (2) 922PID/Gender: DemMen 42% (32) 26% (80) 23% (73) 9% (27) 32PID/Gender: DemWomen 28% (7) 9% (79) 42% (72) % (46) 43PID/Gender: Ind Men 43% (20) 8% (50) 3% (87) 8% (23) 28PID/Gender: Ind Women 25% (67) 2% (58) 43% (7) % (3) 273PID/Gender: Rep Men 42% (86) 20% (90) 27% (20) 0% (42) 438PID/Gender: Rep Women 29% (4) 8% (90) 38% (84) 4% (69) 484Ideo: Liberal (1-3) 36% (252) 22% (55) 33% (227) 9% (64) 698Ideo: Moderate (4) 35% (67) 22% (06) 34% (6) 8% (39) 473Ideo: Conservative (5-7) 33% (226) 8% (24) 37% (259) 2% (83) 69Educ: College 33% (453) 20% (275) 36% (504) % (53) 384Educ: Bachelors degree 40% (208) 2% () 30% (56) 9% (45) 52Educ: Post-grad 35% (02) 2% (6) 3% (92) 4% (4) 296



145

Table HR2_26






Adults 35% (763) 20% (447) 34% (753) % (239) 220Income: Under 50k 33% (46) 20% (253) 35% (443) 2% (54) 266Income: 50k-100k 37% (23) 20% (25) 34% (23) 9% (57) 626Income: 100k+ 37% (6) 22% (69) 3% (97) 9% (28) 309Ethnicity: White 34% (603) 20% (353) 36% (638) 0% (87) 780Ethnicity: Hispanic 40% (85) 29% (62) 23% (48) 9% (8) 23Ethnicity: Afr. Am. 35% (97) 22% (62) 3% (86) 2% (34) 279Ethnicity: Other 45% (63) 22% (32) 2% (29) 2% (8) 42Relig: Protestant 26% (39) 8% (94) 45% (236) % (6) 529Relig: Roman Catholic 29% (09) 29% (07) 33% (24) 8% (3) 370Relig: Something Else 44% (93) 4% (29) 27% (57) 5% (33) 22Relig: Jewish 32% (8) 22% (2) 37% (20) 9% (5) 56Relig: Evangelical 32% (244) 20% (55) 37% (285) 2% (90) 774Relig: Non-Evang. Catholics 29% (97) 22% (74) 39% (3) 0% (34) 337Relig: All Christian 3% (34) 2% (229) 37% (46) % (24) Relig: All Non-Christian 36% (98) 22% (60) 27% (73) 5% (40) 27Community: Urban 38% (22) 2% (9) 28% (56) 2% (68) 556Community: Suburban 34% (340) 20% (20) 36% (356) 9% (90) 988Community: Rural 32% (2) 9% (27) 36% (240) 2% (80) 657Employ: Private Sector 42% (297) 22% (53) 29% (203) 8% (58) 7Employ: Government 42% (7) 22% (38) 30% (52) 6% (0) 7Employ: Self-Employed 37% (66) 27% (49) 29% (52) 8% (4) 8Employ: Homemaker 42% (47) 9% (2) 26% (29) 3% (5) 2Employ: Student 42% (30) 22% (6) 27% (9) 9% (7) 7Employ: Retired 8% (95) 6% (8) 5% (266) 5% (80) 52Employ: Unemployed 40% (75) 9% (36) 3% (59) 0% (9) 89Employ: Other 34% (83) 2% (52) 30% (74) 5% (36) 245Military HH: Yes 4% (64) 20% (82) 3% (26) 8% (32) 404Military HH: No 33% (599) 20% (365) 35% (627) % (206) 797


146







Adults 35% (763) 20% (447) 34% (753) % (239) 220RD/WT: Right Direction 33% (29) 2% (86) 34% (302) 2% (04) 883RD/WT: Wrong Track 36% (472) 20% (26) 34% (450) 0% (34) 38Trump Job Approve 34% (324) 2% (96) 34% (37) % (05) 942Trump Job Disapprove 36% (403) 20% (225) 35% (392) 9% (03) 23Trump Job Strongly Approve 34% (7) 20% (0) 34% (7) 2% (63) 506Trump Job Somewhat Approve 35% (53) 22% (95) 34% (46) 0% (42) 436Trump Job Somewhat Disapprove 36% (95) 22% (59) 30% (80) 2% (32) 265Trump Job Strongly Disapprove 36% (309) 9% (66) 36% (32) 8% (7) 858#1 Issue: Economy 44% (259) 22% (28) 25% (50) 9% (55) 59#1 Issue: Security 29% (08) 9% (70) 4% (53) % (40) 372#1 Issue: Health Care 33% (43) 22% (96) 33% (44) 2% (53) 436#1 Issue: Medicare / Social Security 8% (59) 8% (62) 50% (67) 4% (47) 335#1 Issue: Women’s Issues 44% (56) 6% (2) 32% (40) 8% () 27#1 Issue: Education 47% (62) 8% (24) 29% (38) 7% (9) 33#1 Issue: Energy 50% (38) 23% (8) 4% () 3% (0) 76#1 Issue: Other 29% (38) 22% (28) 38% (49) % (4) 292016 Vote: Hillary Clinton 34% (247) 20% (49) 34% (25) % (8) 7292016 Vote: Donald Trump 3% (246) 2% (62) 38% (299) 0% (77) 7852016 Vote: Someone else 44% (86) 9% (38) 27% (52) 0% (9) 952016 Vote: Didnt Vote 37% (82) 20% (96) 3% (50) 2% (60) 487Voted in 2014: Yes 33% (506) 2% (32) 36% (549) 0% (56) 524Voted in 2014: No 38% (257) 20% (35) 30% (203) 2% (82) 6772012 Vote: Barack Obama 34% (35) 22% (97) 35% (38) 9% (86) 962012 Vote: Mitt Romney 3% (86) 8% (06) 4% (246) % (64) 6022012 Vote: Other 30% (26) 24% (2) 3% (27) 5% (3) 872012 Vote: Didn’t Vote 40% (236) 2% (23) 27% (6) 2% (74) 594



147

Table HR2_26






Adults 35% (763) 20% (447) 34% (753) % (239) 2204-Region: Northeast 28% () 2% (8) 39% (52) 2% (49) 3934-Region: Midwest 34% (72) 20% (0) 37% (90) 8% (43) 5064-Region: South 35% (287) 22% (82) 3% (254) 2% (99) 8224-Region: West 40% (93) 7% (83) 33% (57) 0% (48) 48Favorable of Trump 34% (36) 2% (92) 35% (323) % (00) 93Unfavorable of Trump 36% (403) 20% (225) 34% (387) 0% (08) 22Very Favorable of Trump 32% (69) 2% (09) 35% (86) 2% (66) 529Somewhat Favorable of Trump 37% (47) 2% (83) 34% (37) 9% (35) 402Somewhat Unfavorable of Trump 35% (73) 22% (47) 30% (62) 3% (28) 20Very Unfavorable of Trump 36% (330) 9% (78) 36% (325) 9% (80) 92Frequent TV watchers 36% (607) 20% (340) 36% (603) 9% (48) 697Frequent movie watchers 43% (439) 9% (97) 29% (29) 8% (85) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


148


Table HR2_27: Have you watched any of the following movie series?Toy Story





Adults 47% (044) 30% (662) 8% (392) 5% (04) 220Gender: Male 47% (485) 26% (27) 20% (206) 7% (68) 030Gender: Female 48% (559) 33% (39) 6% (85) 3% (36) 7Age: 18-29 77% (300) 5% (59) 4% (4) 5% (8) 392Age: 30-44 62% (309) 26% (29) 8% (38) 4% (20) 496Age: 45-54 45% (25) 35% (69) 5% (74) 4% (20) 478Age: 55-64 35% (5) 39% (26) 22% (70) 4% (3) 323Age: 65+ 2% (05) 35% (78) 38% (96) 6% (33) 52Generation Z: 18-21 79% (02) 3% (7) 3% (4) 5% (6) 30Millennial: Age 22-37 69% (372) 2% () 5% (29) 5% (26) 538Generation X: Age 38-53 52% (332) 33% (208) 2% (77) 4% (23) 640Boomers: Age 54-72 27% (26) 37% (292) 3% (242) 5% (35) 785PID: Dem (no lean) 45% (328) 33% (237) 8% (3) 4% (29) 725PID: Ind (no lean) 50% (275) 3% (74) 5% (82) 4% (23) 554PID: Rep (no lean) 48% (440) 27% (25) 9% (79) 6% (5) 922PID/Gender: DemMen 42% (30) 3% (95) 2% (65) 7% (22) 32PID/Gender: DemWomen 48% (98) 34% (42) 6% (66) 2% (8) 43PID/Gender: Ind Men 49% (37) 30% (84) 8% (50) 4% () 28PID/Gender: Ind Women 5% (38) 33% (90) 2% (32) 5% (3) 273PID/Gender: Rep Men 50% (28) 2% (92) 2% (92) 8% (36) 438PID/Gender: Rep Women 46% (223) 33% (59) 8% (87) 3% (6) 484Ideo: Liberal (1-3) 47% (328) 3% (26) 7% (20) 5% (34) 698Ideo: Moderate (4) 47% (223) 33% (57) 6% (77) 4% (7) 473Ideo: Conservative (5-7) 42% (289) 32% (225) 22% (52) 4% (26) 69Educ: College 49% (685) 28% (384) 8% (250) 5% (66) 384Educ: Bachelors degree 47% (244) 32% (67) 6% (84) 5% (25) 52Educ: Post-grad 39% (5) 37% () 20% (58) 4% (3) 296



149

Table HR2_27






Adults 47% (044) 30% (662) 8% (392) 5% (04) 220Income: Under 50k 48% (603) 28% (349) 9% (242) 6% (72) 266Income: 50k-100k 48% (299) 32% (97) 7% (08) 3% (22) 626Income: 100k+ 46% (42) 37% (5) 3% (42) 4% () 309Ethnicity: White 47% (837) 3% (556) 8% (35) 4% (72) 780Ethnicity: Hispanic 53% (3) 27% (58) 2% (25) 8% (7) 23Ethnicity: Afr. Am. 47% (3) 25% (69) 2% (58) 8% (2) 279Ethnicity: Other 54% (76) 25% (36) 3% (9) 8% () 42Relig: Protestant 38% (20) 35% (83) 25% (32) 2% (3) 529Relig: Roman Catholic 45% (65) 3% (5) 22% (8) 2% (9) 370Relig: Something Else 57% (2) 30% (63) 6% (3) 7% (5) 22Relig: Jewish 34% (9) 32% (8) 25% (4) 9% (5) 56Relig: Evangelical 44% (34) 32% (249) 20% (54) 4% (3) 774Relig: Non-Evang. Catholics 43% (46) 33% (2) 22% (73) 2% (6) 337Relig: All Christian 44% (487) 32% (360) 20% (227) 3% (37) Relig: All Non-Christian 53% (44) 30% (80) 3% (36) 4% () 27Community: Urban 48% (268) 26% (42) 7% (93) 0% (53) 556Community: Suburban 47% (465) 3% (308) 8% (8) 3% (33) 988Community: Rural 47% (3) 32% (2) 8% (8) 3% (7) 657Employ: Private Sector 53% (374) 33% (233) % (80) 3% (24) 7Employ: Government 70% (20) 22% (37) 6% () 2% (3) 7Employ: Self-Employed 50% (90) 3% (55) 4% (26) 5% (9) 8Employ: Homemaker 66% (74) 20% (22) 2% (3) 2% (3) 2Employ: Student 74% (53) 7% (2) 5% (4) 4% (3) 7Employ: Retired 2% (2) 36% (86) 37% (9) 6% (33) 52Employ: Unemployed 49% (93) 30% (57) 4% (27) 7% (3) 89Employ: Other 52% (27) 24% (59) 7% (4) 7% (8) 245Military HH: Yes 37% (49) 35% (39) 25% (0) 4% (5) 404Military HH: No 50% (895) 29% (522) 6% (29) 5% (90) 797


150







Adults 47% (044) 30% (662) 8% (392) 5% (04) 220RD/WT: Right Direction 48% (420) 28% (244) 20% (76) 5% (42) 883RD/WT: Wrong Track 47% (623) 32% (47) 6% (25) 5% (62) 38Trump Job Approve 47% (444) 3% (289) 9% (76) 4% (33) 942Trump Job Disapprove 48% (536) 3% (348) 7% (95) 4% (45) 23Trump Job Strongly Approve 45% (226) 30% (5) 2% (04) 5% (26) 506Trump Job Somewhat Approve 50% (28) 32% (38) 7% (72) 2% (8) 436Trump Job Somewhat Disapprove 52% (38) 26% (70) 8% (47) 4% (0) 265Trump Job Strongly Disapprove 46% (398) 32% (278) 7% (48) 4% (34) 858#1 Issue: Economy 54% (38) 30% (75) 2% (73) 4% (26) 59#1 Issue: Security 45% (67) 29% (07) 22% (80) 5% (7) 372#1 Issue: Health Care 48% (209) 3% (36) 7% (73) 4% (9) 436#1 Issue: Medicare / Social Security 22% (74) 38% (28) 36% (20) 4% (5) 335#1 Issue: Women’s Issues 62% (80) 20% (25) 0% (2) 8% (0) 27#1 Issue: Education 63% (84) 27% (36) 4% (6) 6% (8) 33#1 Issue: Energy 65% (49) 26% (20) 8% (6) 2% () 76#1 Issue: Other 49% (63) 28% (36) 7% (22) 6% (8) 292016 Vote: Hillary Clinton 45% (327) 34% (248) 7% (26) 4% (29) 7292016 Vote: Donald Trump 43% (336) 32% (248) 23% (77) 3% (23) 7852016 Vote: Someone else 50% (97) 28% (55) 6% (32) 5% (0) 952016 Vote: Didnt Vote 58% (282) 23% (0) 2% (57) 8% (39) 487Voted in 2014: Yes 43% (656) 33% (496) 20% (30) 4% (62) 524Voted in 2014: No 57% (388) 24% (65) 2% (82) 6% (42) 6772012 Vote: Barack Obama 44% (407) 34% (308) 8% (65) 4% (36) 962012 Vote: Mitt Romney 40% (24) 33% (99) 24% (43) 3% (9) 6022012 Vote: Other 35% (30) 24% (2) 32% (28) 9% (8) 872012 Vote: Didn’t Vote 6% (365) 22% (33) 9% (56) 7% (40) 594



151

Table HR2_27








152


Table HR2_28: Have you watched any of the following movie series?Shrek





Adults 43% (939) 36% (783) 7% (38) 4% (98) 220Gender: Male 43% (44) 33% (339) 9% (93) 6% (57) 030Gender: Female 43% (498) 38% (444) 6% (88) 4% (4) 7Age: 18-29 70% (275) 22% (87) 4% (4) 4% (5) 392Age: 30-44 56% (278) 3% (53) 9% (44) 4% (20) 496Age: 45-54 42% (20) 37% (78) 7% (8) 4% (7) 478Age: 55-64 3% (0) 44% (42) 20% (65) 5% (5) 323Age: 65+ 6% (84) 43% (222) 34% (76) 6% (30) 52Generation Z: 18-21 74% (96) 7% (23) 4% (5) 5% (6) 30Millennial: Age 22-37 63% (337) 27% (44) 7% (36) 4% (22) 538Generation X: Age 38-53 47% (298) 38% (242) 2% (77) 4% (23) 640Boomers: Age 54-72 25% (93) 42% (33) 29% (227) 4% (34) 785PID: Dem (no lean) 42% (30) 39% (28) 6% (3) 4% (30) 725PID: Ind (no lean) 43% (24) 35% (95) 8% (97) 4% (2) 554PID: Rep (no lean) 43% (397) 33% (307) 9% (7) 5% (47) 922PID/Gender: DemMen 38% (9) 39% (2) 6% (50) 7% (22) 32PID/Gender: DemWomen 44% (82) 38% (59) 5% (63) 2% (9) 43PID/Gender: Ind Men 44% (23) 3% (86) 22% (60) 4% () 28PID/Gender: Ind Women 43% (8) 40% (09) 3% (37) 3% (9) 273PID/Gender: Rep Men 46% (200) 30% (3) 9% (83) 6% (24) 438PID/Gender: Rep Women 4% (97) 36% (76) 8% (88) 5% (23) 484Ideo: Liberal (1-3) 40% (276) 38% (267) 7% (9) 5% (36) 698Ideo: Moderate (4) 43% (205) 36% (69) 7% (82) 4% (7) 473Ideo: Conservative (5-7) 37% (259) 37% (255) 22% (49) 4% (29) 69Educ: College 46% (633) 32% (444) 7% (238) 5% (69) 384Educ: Bachelors degree 38% (200) 43% (223) 7% (87) 2% () 52Educ: Post-grad 36% (06) 39% (6) 9% (56) 6% (9) 296



153

Table HR2_28






Adults 43% (939) 36% (783) 7% (38) 4% (98) 220Income: Under 50k 44% (559) 34% (435) 7% (24) 5% (58) 266Income: 50k-100k 4% (258) 37% (230) 8% (2) 4% (25) 626Income: 100k+ 39% (22) 38% (8) 8% (55) 5% (4) 309Ethnicity: White 4% (735) 37% (658) 8% (325) 4% (62) 780Ethnicity: Hispanic 53% (4) 28% (59) % (23) 8% (8) 23Ethnicity: Afr. Am. 46% (28) 3% (88) 3% (38) 9% (26) 279Ethnicity: Other 53% (75) 27% (38) 3% (9) 7% (0) 42Relig: Protestant 3% (64) 45% (238) 20% (08) 4% (20) 529Relig: Roman Catholic 39% (43) 35% (3) 22% (83) 3% (3) 370Relig: Something Else 57% (22) 3% (66) 9% (9) 3% (6) 22Relig: Jewish 8% (0) 43% (24) 32% (8) 7% (4) 56Relig: Evangelical 40% (307) 39% (304) 8% (39) 3% (24) 774Relig: Non-Evang. Catholics 36% (2) 39% (3) 2% (7) 4% (4) 337Relig: All Christian 39% (428) 39% (435) 9% (20) 3% (38) Relig: All Non-Christian 53% (44) 29% (78) 4% (37) 5% (2) 27Community: Urban 45% (249) 3% (74) 6% (88) 8% (45) 556Community: Suburban 42% (43) 37% (368) 8% (75) 3% (32) 988Community: Rural 42% (278) 37% (240) 8% (8) 3% (2) 657Employ: Private Sector 45% (32) 37% (26) 6% (3) 2% (6) 7Employ: Government 58% (98) 33% (56) 8% (3) 2% (3) 7Employ: Self-Employed 44% (80) 38% (69) 3% (23) 5% (9) 8Employ: Homemaker 60% (67) 24% (27) 2% (3) 4% (4) 2Employ: Student 7% (5) 20% (4) 7% (5) 3% (2) 7Employ: Retired 8% (95) 45% (236) 30% (58) 6% (32) 52Employ: Unemployed 52% (98) 29% (54) 2% (23) 7% (4) 89Employ: Other 53% (29) 27% (65) 3% (32) 7% (8) 245Military HH: Yes 39% (58) 35% (4) 23% (93) 3% (2) 404Military HH: No 43% (78) 36% (642) 6% (288) 5% (86) 797


154







Adults 43% (939) 36% (783) 7% (38) 4% (98) 220RD/WT: Right Direction 43% (379) 32% (283) 20% (75) 5% (46) 883RD/WT: Wrong Track 43% (560) 38% (500) 6% (206) 4% (52) 38Trump Job Approve 44% (42) 33% (34) 9% (78) 4% (37) 942Trump Job Disapprove 4% (464) 38% (432) 7% (86) 4% (4) 23Trump Job Strongly Approve 42% (23) 32% (6) 22% (4) 4% (9) 506Trump Job Somewhat Approve 46% (99) 35% (54) 5% (64) 4% (8) 436Trump Job Somewhat Disapprove 45% (8) 32% (84) 20% (54) 4% (9) 265Trump Job Strongly Disapprove 40% (346) 4% (348) 5% (33) 4% (32) 858#1 Issue: Economy 5% (30) 32% (89) 4% (84) 3% (8) 59#1 Issue: Security 39% (44) 36% (36) 22% (80) 3% (2) 372#1 Issue: Health Care 42% (83) 38% (65) 5% (67) 5% (2) 436#1 Issue: Medicare / Social Security 24% (80) 40% (34) 30% (99) 7% (23) 335#1 Issue: Women’s Issues 43% (55) 40% (5) 4% (7) 3% (4) 27#1 Issue: Education 55% (74) 3% (4) 7% (9) 7% (9) 33#1 Issue: Energy 55% (42) 36% (28) 7% (5) 2% () 76#1 Issue: Other 47% (6) 30% (39) 5% (20) 8% (0) 292016 Vote: Hillary Clinton 38% (275) 4% (302) 6% (8) 5% (34) 7292016 Vote: Donald Trump 39% (307) 35% (273) 23% (77) 3% (27) 7852016 Vote: Someone else 43% (83) 42% (8) 3% (26) 2% (5) 952016 Vote: Didnt Vote 56% (272) 26% (25) 2% (60) 6% (3) 487Voted in 2014: Yes 37% (568) 39% (592) 20% (308) 4% (56) 524Voted in 2014: No 55% (37) 28% (90) % (73) 6% (42) 6772012 Vote: Barack Obama 38% (35) 4% (375) 7% (55) 4% (36) 962012 Vote: Mitt Romney 35% (2) 37% (225) 24% (47) 3% (9) 6022012 Vote: Other 30% (26) 43% (37) 8% (6) 9% (8) 872012 Vote: Didn’t Vote 59% (350) 25% (46) % (64) 6% (34) 594



155

Table HR2_28








156


Table HR2_29: Have you watched any of the following movie series?Twilight





Adults 3% (689) 20% (438) 40% (87) 9% (203) 220Gender: Male 26% (272) 22% (224) 39% (40) 3% (34) 030Gender: Female 36% (47) 8% (24) 40% (470) 6% (69) 7Age: 18-29 48% (87) 24% (94) 22% (86) 6% (25) 392Age: 30-44 42% (20) 23% (5) 27% (32) 8% (38) 496Age: 45-54 33% (57) 2% (98) 37% (78) 0% (46) 478Age: 55-64 23% (74) 7% (56) 53% (73) 7% (2) 323Age: 65+ 2% (6) 5% (75) 59% (302) 4% (73) 52Generation Z: 18-21 48% (62) 22% (28) 22% (29) 8% () 30Millennial: Age 22-37 46% (250) 24% (28) 22% (2) 7% (39) 538Generation X: Age 38-53 36% (228) 22% (44) 34% (29) 8% (50) 640Boomers: Age 54-72 8% (4) 6% (29) 56% (437) 0% (78) 785PID: Dem (no lean) 29% (24) 22% (60) 40% (290) 8% (6) 725PID: Ind (no lean) 29% (6) 9% (07) 42% (234) 9% (52) 554PID: Rep (no lean) 34% (35) 9% (72) 38% (346) 0% (90) 922PID/Gender: DemMen 25% (78) 24% (76) 38% (9) 3% (40) 32PID/Gender: DemWomen 33% (36) 20% (84) 4% (7) 5% (22) 43PID/Gender: Ind Men 23% (65) 2% (59) 43% (20) 3% (37) 28PID/Gender: Ind Women 35% (96) 7% (48) 42% (5) 6% (5) 273PID/Gender: Rep Men 29% (29) 20% (89) 37% (63) 3% (57) 438PID/Gender: Rep Women 38% (86) 7% (83) 38% (84) 7% (32) 484Ideo: Liberal (1-3) 30% (206) 22% (56) 39% (27) 9% (65) 698Ideo: Moderate (4) 27% (30) 9% (92) 46% (26) 7% (35) 473Ideo: Conservative (5-7) 29% (99) 9% (33) 42% (294) 0% (66) 69Educ: College 35% (480) 9% (268) 38% (520) 8% (7) 384Educ: Bachelors degree 27% (4) 20% (06) 44% (230) 8% (44) 52Educ: Post-grad 23% (69) 22% (65) 4% (2) 4% (42) 296



157

Table HR2_29






Adults 3% (689) 20% (438) 40% (87) 9% (203) 220Income: Under 50k 35% (443) 8% (226) 37% (473) 0% (24) 266Income: 50k-100k 27% (7) 22% (38) 43% (270) 8% (47) 626Income: 100k+ 25% (76) 24% (74) 4% (28) 0% (32) 309Ethnicity: White 30% (538) 20% (350) 42% (739) 9% (53) 780Ethnicity: Hispanic 33% (7) 26% (55) 29% (63) % (24) 23Ethnicity: Afr. Am. 36% (02) 9% (53) 33% (93) % (32) 279Ethnicity: Other 35% (49) 25% (35) 28% (39) 3% (9) 42Relig: Protestant 23% (22) 6% (85) 52% (273) 9% (50) 529Relig: Roman Catholic 28% (05) 23% (84) 40% (48) 9% (33) 370Relig: Something Else 39% (82) 22% (46) 33% (69) 7% (5) 22Relig: Jewish 7% (0) 3% (7) 4% (23) 28% (6) 56Relig: Evangelical 29% (222) 8% (4) 45% (347) 8% (63) 774Relig: Non-Evang. Catholics 26% (87) 22% (73) 42% (43) 0% (34) 337Relig: All Christian 28% (309) 9% (24) 44% (490) 9% (97) Relig: All Non-Christian 40% (08) 8% (48) 33% (90) 9% (25) 27Community: Urban 3% (75) 2% (9) 36% (98) 2% (64) 556Community: Suburban 30% (296) 20% (97) 42% (4) 8% (83) 988Community: Rural 33% (28) 9% (22) 40% (262) 8% (55) 657Employ: Private Sector 32% (227) 22% (59) 39% (277) 7% (48) 7Employ: Government 33% (57) 27% (46) 36% (6) 4% (7) 7Employ: Self-Employed 38% (68) 22% (39) 33% (59) 8% (5) 8Employ: Homemaker 50% (56) 4% (6) 26% (29) 9% (0) 2Employ: Student 43% (3) 26% (9) 22% (6) 9% (6) 7Employ: Retired 6% (82) 5% (80) 56% (292) 3% (67) 52Employ: Unemployed 37% (70) 20% (38) 3% (60) % (2) 89Employ: Other 40% (98) 7% (42) 3% (76) 2% (28) 245Military HH: Yes 27% () 9% (78) 44% (77) 9% (38) 404Military HH: No 32% (578) 20% (360) 39% (694) 9% (65) 797


158







Adults 3% (689) 20% (438) 40% (87) 9% (203) 220RD/WT: Right Direction 30% (267) 22% (95) 38% (333) 0% (88) 883RD/WT: Wrong Track 32% (422) 8% (243) 4% (538) 9% (5) 38Trump Job Approve 32% (297) 2% (95) 39% (365) 9% (85) 942Trump Job Disapprove 3% (343) 20% (22) 42% (468) 8% (90) 23Trump Job Strongly Approve 30% (50) 9% (98) 42% (2) 9% (47) 506Trump Job Somewhat Approve 34% (47) 22% (96) 35% (54) 9% (38) 436Trump Job Somewhat Disapprove 34% (9) 22% (58) 34% (9) 0% (26) 265Trump Job Strongly Disapprove 29% (252) 9% (63) 44% (378) 8% (65) 858#1 Issue: Economy 38% (222) 2% (25) 35% (207) 6% (38) 59#1 Issue: Security 25% (92) 20% (76) 46% (7) 9% (33) 372#1 Issue: Health Care 30% (3) 2% (92) 40% (75) 9% (38) 436#1 Issue: Medicare / Social Security 22% (74) 4% (47) 49% (64) 5% (50) 335#1 Issue: Women’s Issues 37% (47) 25% (32) 32% (4) 5% (7) 27#1 Issue: Education 35% (47) 23% (30) 32% (42) 0% (4) 33#1 Issue: Energy 36% (27) 8% (4) 38% (29) 8% (6) 76#1 Issue: Other 37% (48) 8% (23) 32% (4) 3% (6) 292016 Vote: Hillary Clinton 27% (200) 20% (49) 44% (324) 8% (56) 7292016 Vote: Donald Trump 28% (28) 20% (60) 42% (333) 9% (75) 7852016 Vote: Someone else 29% (56) 8% (35) 45% (87) 9% (7) 952016 Vote: Didnt Vote 43% (22) 9% (95) 26% (27) % (54) 487Voted in 2014: Yes 27% (405) 9% (296) 46% (693) 9% (30) 524Voted in 2014: No 42% (284) 2% (43) 26% (77) % (73) 6772012 Vote: Barack Obama 28% (255) 20% (79) 45% (45) 7% (67) 962012 Vote: Mitt Romney 27% (60) 9% (2) 44% (267) 0% (63) 6022012 Vote: Other 7% (5) 8% (5) 54% (47) % (0) 872012 Vote: Didn’t Vote 44% (258) 22% (32) 24% (42) 0% (62) 594



159

Table HR2_29








160


Table HR2_30: Have you watched any of the following movie series?Indiana Jones





Adults 47% (039) 32% (73) 6% (35) 4% (97) 220Gender: Male 56% (574) 28% (287) 2% (23) 4% (46) 030Gender: Female 40% (465) 36% (426) 20% (229) 4% (5) 7Age: 18-29 28% () 33% (28) 30% (8) 9% (35) 392Age: 30-44 55% (274) 30% (46) % (56) 4% (9) 496Age: 45-54 58% (275) 27% (29) % (53) 4% (2) 478Age: 55-64 5% (65) 32% (05) 5% (47) 2% (7) 323Age: 65+ 42% (25) 40% (204) 5% (77) 3% (6) 52Generation Z: 18-21 24% (3) 37% (48) 30% (38) 9% (2) 30Millennial: Age 22-37 4% (22) 3% (66) 22% (6) 7% (36) 538Generation X: Age 38-53 59% (376) 27% (73) 0% (67) 4% (24) 640Boomers: Age 54-72 47% (368) 36% (28) 5% (4) 3% (22) 785PID: Dem (no lean) 44% (320) 34% (250) 7% (22) 5% (33) 725PID: Ind (no lean) 47% (258) 32% (78) 7% (95) 4% (23) 554PID: Rep (no lean) 50% (46) 3% (285) 5% (35) 4% (4) 922PID/Gender: DemMen 56% (75) 28% (89) % (34) 5% (5) 32PID/Gender: DemWomen 35% (46) 39% (6) 2% (88) 4% (8) 43PID/Gender: Ind Men 53% (50) 28% (79) 4% (40) 4% (2) 28PID/Gender: Ind Women 40% (09) 36% (98) 20% (55) 4% () 273PID/Gender: Rep Men 57% (250) 27% (9) % (50) 4% (9) 438PID/Gender: Rep Women 44% (2) 34% (66) 8% (85) 5% (22) 484Ideo: Liberal (1-3) 47% (325) 33% (23) 6% () 4% (30) 698Ideo: Moderate (4) 5% (240) 28% (32) 8% (85) 3% (6) 473Ideo: Conservative (5-7) 5% (35) 35% (243) % (76) 3% (2) 69Educ: College 44% (602) 33% (460) 8% (245) 6% (78) 384Educ: Bachelors degree 54% (279) 3% (63) 3% (69) 2% (0) 52Educ: Post-grad 53% (58) 30% (90) 3% (38) 3% (0) 296



161

Table HR2_30






Adults 47% (039) 32% (73) 6% (35) 4% (97) 220Income: Under 50k 44% (555) 3% (396) 20% (248) 5% (67) 266Income: 50k-100k 49% (309) 36% (225) 2% (77) 3% (6) 626Income: 100k+ 57% (76) 30% (92) 9% (27) 5% (5) 309Ethnicity: White 49% (874) 33% (585) 5% (266) 3% (54) 780Ethnicity: Hispanic 4% (88) 33% (70) 7% (37) 9% (8) 23Ethnicity: Afr. Am. 37% (03) 33% (92) 20% (57) 0% (28) 279Ethnicity: Other 44% (62) 25% (36) 20% (29) % (5) 42Relig: Protestant 48% (255) 39% (205) % (59) 2% () 529Relig: Roman Catholic 50% (84) 29% (08) 8% (68) 3% (0) 370Relig: Something Else 45% (96) 36% (75) 5% (3) 5% (0) 22Relig: Jewish 55% (3) 20% () 22% (2) 3% (2) 56Relig: Evangelical 48% (369) 34% (26) 6% (23) 3% (2) 774Relig: Non-Evang. Catholics 49% (66) 38% (27) 0% (34) 3% (0) 337Relig: All Christian 48% (535) 35% (388) 4% (58) 3% (30) Relig: All Non-Christian 42% (3) 34% (92) 7% (45) 8% (22) 27Community: Urban 43% (240) 29% (63) 20% () 8% (42) 556Community: Suburban 50% (489) 33% (328) 4% (42) 3% (29) 988Community: Rural 47% (30) 34% (222) 5% (99) 4% (27) 657Employ: Private Sector 53% (375) 29% (208) 5% (0) 3% (8) 7Employ: Government 56% (96) 28% (47) 2% (20) 5% (8) 7Employ: Self-Employed 56% (0) 27% (49) 3% (23) 5% (8) 8Employ: Homemaker 42% (47) 35% (39) 8% (20) 5% (6) 2Employ: Student 25% (8) 35% (25) 33% (24) 6% (5) 7Employ: Retired 45% (232) 40% (207) 3% (67) 3% (4) 52Employ: Unemployed 38% (7) 32% (60) 2% (40) 0% (8) 89Employ: Other 4% (00) 3% (77) 20% (48) 8% (20) 245Military HH: Yes 55% (222) 32% (29) 2% (47) 2% (6) 404Military HH: No 46% (88) 32% (584) 7% (304) 5% (9) 797


162







Adults 47% (039) 32% (73) 6% (35) 4% (97) 220RD/WT: Right Direction 49% (432) 33% (288) 4% (25) 4% (38) 883RD/WT: Wrong Track 46% (608) 32% (424) 7% (226) 5% (60) 38Trump Job Approve 5% (477) 32% (305) 4% (28) 3% (32) 942Trump Job Disapprove 47% (525) 33% (372) 7% (87) 4% (39) 23Trump Job Strongly Approve 52% (264) 30% (53) 5% (74) 3% (6) 506Trump Job Somewhat Approve 49% (23) 35% (52) 2% (54) 4% (6) 436Trump Job Somewhat Disapprove 47% (25) 36% (97) 4% (36) 3% (7) 265Trump Job Strongly Disapprove 47% (400) 32% (275) 8% (50) 4% (32) 858#1 Issue: Economy 52% (307) 3% (85) 3% (77) 4% (23) 59#1 Issue: Security 42% (55) 38% (42) 7% (63) 3% (2) 372#1 Issue: Health Care 5% (222) 28% (22) 6% (70) 5% (23) 436#1 Issue: Medicare / Social Security 47% (56) 36% (9) 4% (47) 4% (3) 335#1 Issue: Women’s Issues 39% (50) 32% (4) 26% (33) 3% (4) 27#1 Issue: Education 44% (58) 29% (39) 2% (29) 6% (8) 33#1 Issue: Energy 49% (38) 34% (26) 3% (0) 4% (3) 76#1 Issue: Other 42% (55) 30% (39) 8% (23) 9% (2) 292016 Vote: Hillary Clinton 48% (348) 33% (240) 6% (4) 4% (27) 7292016 Vote: Donald Trump 5% (400) 34% (266) 3% (0) 2% (8) 7852016 Vote: Someone else 56% (09) 33% (63) 9% (8) 2% (4) 952016 Vote: Didnt Vote 37% (82) 29% (42) 24% (8) 9% (45) 487Voted in 2014: Yes 52% (795) 32% (492) 3% (20) 2% (36) 524Voted in 2014: No 36% (244) 33% (22) 22% (5) 9% (6) 6772012 Vote: Barack Obama 49% (449) 34% (30) 4% (30) 3% (27) 962012 Vote: Mitt Romney 53% (32) 32% (96) 2% (74) 2% () 6022012 Vote: Other 58% (5) 28% (25) 9% (7) 5% (4) 872012 Vote: Didn’t Vote 37% (29) 3% (82) 23% (39) 9% (53) 594



163

Table HR2_30








164


Table HR2_31: Have you watched any of the following movie series?Bourne





Adults 29% (634) 30% (664) 29% (640) 2% (263) 220Gender: Male 38% (390) 30% (304) 22% (229) 0% (07) 030Gender: Female 2% (245) 3% (360) 35% (4) 3% (56) 7Age: 18-29 25% (99) 20% (80) 34% (34) 20% (79) 392Age: 30-44 38% (88) 33% (6) 22% () 7% (35) 496Age: 45-54 32% (55) 33% (59) 24% (3) % (5) 478Age: 55-64 24% (79) 35% (4) 30% (96) 0% (34) 323Age: 65+ 22% (3) 29% (49) 36% (85) 3% (65) 52Generation Z: 18-21 4% (8) 7% (22) 36% (47) 33% (42) 30Millennial: Age 22-37 34% (8) 28% (50) 28% (52) 0% (56) 538Generation X: Age 38-53 36% (230) 33% (2) 22% (39) 9% (60) 640Boomers: Age 54-72 24% (88) 3% (247) 34% (266) % (84) 785PID: Dem (no lean) 27% (95) 29% (22) 29% (23) 5% (06) 725PID: Ind (no lean) 3% (74) 29% (6) 29% (60) % (59) 554PID: Rep (no lean) 29% (265) 32% (29) 29% (267) % (99) 922PID/Gender: DemMen 40% (26) 26% (80) 9% (58) 6% (48) 32PID/Gender: DemWomen 7% (69) 32% (32) 37% (55) 4% (57) 43PID/Gender: Ind Men 37% (03) 30% (85) 25% (70) 8% (23) 28PID/Gender: Ind Women 26% (7) 28% (76) 33% (90) 3% (36) 273PID/Gender: Rep Men 37% (6) 32% (40) 23% (0) 8% (36) 438PID/Gender: Rep Women 22% (04) 3% (52) 34% (66) 3% (62) 484Ideo: Liberal (1-3) 30% (23) 29% (204) 29% (204) % (78) 698Ideo: Moderate (4) 29% (36) 33% (56) 27% (27) % (54) 473Ideo: Conservative (5-7) 28% (92) 33% (225) 30% (206) 0% (67) 69Educ: College 27% (374) 29% (397) 30% (48) 4% (95) 384Educ: Bachelors degree 33% (72) 35% (8) 26% (37) 6% (3) 52Educ: Post-grad 30% (89) 29% (86) 29% (85) 2% (37) 296



165

Table HR2_31






Adults 29% (634) 30% (664) 29% (640) 2% (263) 220Income: Under 50k 26% (328) 28% (36) 3% (397) 4% (80) 266Income: 50k-100k 32% (20) 3% (95) 27% (7) 9% (58) 626Income: 100k+ 34% (06) 35% (08) 23% (7) 8% (25) 309Ethnicity: White 27% (48) 3% (559) 3% (550) % (89) 780Ethnicity: Hispanic 37% (78) 9% (42) 27% (58) 7% (35) 23Ethnicity: Afr. Am. 38% (07) 26% (73) 8% (52) 7% (47) 279Ethnicity: Other 32% (46) 22% (32) 27% (38) 9% (26) 42Relig: Protestant 27% (44) 29% (54) 33% (73) % (58) 529Relig: Roman Catholic 27% (0) 3% (3) 3% (5) % (4) 370Relig: Something Else 3% (66) 34% (72) 24% (50) % (23) 22Relig: Jewish 29% (6) 26% (4) 38% (2) 8% (4) 56Relig: Evangelical 26% (202) 32% (248) 3% (243) 0% (80) 774Relig: Non-Evang. Catholics 33% (0) 27% (9) 28% (95) 2% (4) 337Relig: All Christian 28% (32) 3% (339) 30% (338) % (22) Relig: All Non-Christian 30% (82) 3% (83) 25% (67) 4% (39) 27Community: Urban 30% (64) 30% (67) 27% (49) 4% (75) 556Community: Suburban 28% (279) 3% (308) 30% (298) 0% (02) 988Community: Rural 29% (9) 29% (88) 29% (92) 3% (86) 657Employ: Private Sector 32% (226) 33% (234) 28% (96) 8% (55) 7Employ: Government 34% (59) 33% (57) 24% (4) 8% (4) 7Employ: Self-Employed 36% (65) 3% (55) 23% (42) 0% (8) 8Employ: Homemaker 23% (25) 3% (35) 28% (3) 8% (20) 2Employ: Student 8% (3) 8% (3) 37% (26) 27% (9) 7Employ: Retired 23% (8) 33% (7) 33% (72) 2% (6) 52Employ: Unemployed 29% (55) 2% (40) 32% (60) 8% (33) 89Employ: Other 30% (73) 25% (60) 29% (7) 7% (40) 245Military HH: Yes 34% (37) 35% (43) 24% (95) 7% (29) 404Military HH: No 28% (498) 29% (52) 30% (544) 3% (234) 797


166







Adults 29% (634) 30% (664) 29% (640) 2% (263) 220RD/WT: Right Direction 32% (282) 30% (265) 28% (243) % (93) 883RD/WT: Wrong Track 27% (352) 30% (399) 30% (397) 3% (70) 38Trump Job Approve 32% (306) 3% (295) 26% (244) 0% (97) 942Trump Job Disapprove 27% (304) 30% (34) 3% (345) 2% (33) 23Trump Job Strongly Approve 35% (76) 3% (56) 25% (28) 9% (47) 506Trump Job Somewhat Approve 30% (30) 32% (39) 27% (6) % (50) 436Trump Job Somewhat Disapprove 2% (55) 38% (0) 28% (75) 3% (34) 265Trump Job Strongly Disapprove 29% (249) 28% (240) 3% (270) 2% (99) 858#1 Issue: Economy 36% (24) 3% (85) 24% (4) 9% (52) 59#1 Issue: Security 23% (87) 32% (20) 3% (5) 3% (50) 372#1 Issue: Health Care 30% (33) 26% (3) 3% (37) 2% (54) 436#1 Issue: Medicare / Social Security 24% (8) 3% (02) 33% (0) 3% (42) 335#1 Issue: Women’s Issues 20% (25) 33% (42) 33% (42) 5% (8) 27#1 Issue: Education 28% (37) 30% (40) 29% (39) 3% (7) 33#1 Issue: Energy 3% (23) 37% (28) 2% (6) % (9) 76#1 Issue: Other 27% (35) 26% (33) 3% (40) 6% (2) 292016 Vote: Hillary Clinton 29% (208) 32% (230) 28% (203) 2% (88) 7292016 Vote: Donald Trump 30% (239) 32% (248) 29% (225) 9% (72) 7852016 Vote: Someone else 34% (66) 30% (59) 30% (58) 6% (2) 952016 Vote: Didnt Vote 25% (20) 26% (25) 3% (53) 8% (90) 487Voted in 2014: Yes 3% (473) 32% (48) 28% (425) 9% (44) 524Voted in 2014: No 24% (62) 27% (83) 32% (24) 7% (8) 6772012 Vote: Barack Obama 30% (278) 3% (287) 29% (262) 0% (89) 962012 Vote: Mitt Romney 28% (69) 33% (98) 29% (75) 0% (59) 6022012 Vote: Other 37% (33) 37% (32) 20% (7) 6% (5) 872012 Vote: Didn’t Vote 26% (54) 25% (47) 3% (85) 8% (08) 594



167

Table HR2_31






Adults 29% (634) 30% (664) 29% (640) 2% (263) 2204-Region: Northeast 25% (96) 29% (4) 34% (32) 3% (50) 3934-Region: Midwest 29% (49) 28% (44) 3% (57) % (55) 5064-Region: South 3% (254) 29% (240) 26% (20) 4% (8) 8224-Region: West 28% (35) 35% (66) 29% (40) 8% (39) 48Favorable of Trump 32% (298) 32% (300) 26% (243) 0% (90) 93Unfavorable of Trump 27% (308) 29% (33) 3% (350) 2% (34) 22Very Favorable of Trump 33% (72) 30% (59) 27% (4) % (56) 529Somewhat Favorable of Trump 3% (26) 35% (40) 25% (02) 8% (34) 402Somewhat Unfavorable of Trump 25% (52) 32% (67) 29% (6) 5% (3) 20Very Unfavorable of Trump 28% (256) 29% (264) 32% (289) % (04) 92Frequent TV watchers 30% (57) 29% (500) 30% (509) 0% (7) 697Frequent movie watchers 38% (385) 29% (296) 24% (246) 8% (84) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR2_32: Have you watched any of the following movie series?Back to the Future





Adults 54% (89) 27% (605) 4% (34) 4% (93) 220Gender: Male 6% (632) 23% (237) % (3) 5% (49) 030Gender: Female 48% (557) 3% (368) 7% (202) 4% (44) 7Age: 18-29 45% (76) 23% (9) 26% (0) 6% (24) 392Age: 30-44 68% (336) 20% (97) 9% (44) 4% (8) 496Age: 45-54 62% (296) 27% (29) 8% (37) 3% (6) 478Age: 55-64 58% (88) 28% (92) % (36) 2% (8) 323Age: 65+ 38% (93) 38% (95) 9% (98) 5% (26) 52Generation Z: 18-21 4% (53) 7% (22) 35% (45) 7% (9) 30Millennial: Age 22-37 55% (298) 24% (28) 6% (85) 5% (28) 538Generation X: Age 38-53 66% (42) 24% (55) 7% (43) 3% (2) 640Boomers: Age 54-72 49% (38) 33% (260) 5% (20) 3% (24) 785PID: Dem (no lean) 5% (369) 28% (203) 6% (9) 5% (35) 725PID: Ind (no lean) 54% (30) 27% (47) 5% (84) 4% (22) 554PID: Rep (no lean) 56% (59) 28% (255) 2% (2) 4% (37) 922PID/Gender: DemMen 58% (82) 23% (72) 2% (37) 7% (2) 32PID/Gender: DemWomen 45% (87) 32% (3) 20% (8) 3% (4) 43PID/Gender: Ind Men 59% (65) 25% (69) 3% (37) 3% (0) 28PID/Gender: Ind Women 50% (36) 28% (77) 7% (48) 4% (2) 273PID/Gender: Rep Men 65% (285) 22% (96) 9% (39) 4% (8) 438PID/Gender: Rep Women 48% (234) 33% (60) 5% (73) 4% (9) 484Ideo: Liberal (1-3) 55% (383) 24% (70) 6% (4) 4% (3) 698Ideo: Moderate (4) 52% (248) 32% (53) 3% (60) 3% (3) 473Ideo: Conservative (5-7) 54% (37) 30% (20) 2% (83) 4% (27) 69Educ: College 53% (735) 27% (372) 6% (25) 5% (63) 384Educ: Bachelors degree 58% (300) 3% (59) % (56) % (5) 52Educ: Post-grad 52% (54) 25% (75) 5% (43) 8% (24) 296



169

Table HR2_32






Adults 54% (89) 27% (605) 4% (34) 4% (93) 220Income: Under 50k 52% (655) 28% (352) 6% (204) 4% (54) 266Income: 50k-100k 55% (346) 28% (77) 3% (79) 4% (24) 626Income: 100k+ 6% (87) 25% (76) 0% (3) 5% (5) 309Ethnicity: White 56% (999) 28% (490) 3% (234) 3% (57) 780Ethnicity: Hispanic 5% (09) 24% (5) 7% (37) 7% (6) 23Ethnicity: Afr. Am. 42% (7) 3% (88) 9% (52) 8% (22) 279Ethnicity: Other 5% (73) 20% (28) 20% (28) 9% (3) 42Relig: Protestant 50% (262) 32% (72) 5% (80) 3% (5) 529Relig: Roman Catholic 56% (207) 26% (98) 4% (53) 3% (2) 370Relig: Something Else 59% (26) 27% (57) 0% (22) 4% (8) 22Relig: Jewish 53% (29) 29% (6) 6% (9) 3% (2) 56Relig: Evangelical 54% (420) 3% (237) 2% (94) 3% (24) 774Relig: Non-Evang. Catholics 52% (75) 27% (90) 8% (6) 3% () 337Relig: All Christian 54% (595) 29% (327) 4% (55) 3% (35) Relig: All Non-Christian 55% (50) 26% (7) 4% (37) 5% (3) 27Community: Urban 5% (285) 25% (39) 7% (94) 7% (39) 556Community: Suburban 54% (536) 28% (278) 4% (38) 4% (36) 988Community: Rural 56% (368) 29% (88) 3% (83) 3% (8) 657Employ: Private Sector 6% (432) 26% (82) % (79) 3% (8) 7Employ: Government 60% (03) 25% (42) 3% (22) 3% (5) 7Employ: Self-Employed 60% (08) 23% (42) 5% (26) 2% (4) 8Employ: Homemaker 59% (67) 2% (24) 5% (7) 4% (5) 2Employ: Student 46% (33) 5% () 32% (23) 7% (5) 7Employ: Retired 43% (224) 36% (86) 6% (86) 5% (26) 52Employ: Unemployed 52% (99) 26% (50) 5% (28) 6% (2) 89Employ: Other 50% (23) 28% (68) 4% (35) 8% (9) 245Military HH: Yes 56% (227) 28% (4) 3% (5) 3% (2) 404Military HH: No 54% (962) 27% (49) 5% (263) 5% (8) 797


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Adults 54% (89) 27% (605) 4% (34) 4% (93) 220RD/WT: Right Direction 54% (473) 29% (254) 3% (8) 4% (38) 883RD/WT: Wrong Track 54% (76) 27% (35) 5% (96) 4% (55) 38Trump Job Approve 56% (525) 29% (272) 2% (3) 3% (32) 942Trump Job Disapprove 54% (608) 27% (299) 6% (77) 4% (40) 23Trump Job Strongly Approve 57% (287) 27% (37) 2% (60) 4% (22) 506Trump Job Somewhat Approve 55% (238) 3% (34) 2% (53) 2% (0) 436Trump Job Somewhat Disapprove 55% (47) 27% (73) 3% (34) 4% () 265Trump Job Strongly Disapprove 54% (46) 26% (227) 7% (42) 3% (28) 858#1 Issue: Economy 6% (359) 25% (45) 2% (70) 3% (7) 59#1 Issue: Security 5% (89) 30% (3) 5% (57) 3% (3) 372#1 Issue: Health Care 56% (245) 26% (4) 3% (55) 5% (24) 436#1 Issue: Medicare / Social Security 43% (46) 35% (8) 7% (57) 4% (5) 335#1 Issue: Women’s Issues 50% (64) 28% (36) 9% (24) 3% (4) 27#1 Issue: Education 57% (77) 20% (27) 7% (23) 5% (7) 33#1 Issue: Energy 57% (43) 27% (20) 4% (0) 3% (2) 76#1 Issue: Other 52% (68) 25% (32) 4% (8) 9% () 292016 Vote: Hillary Clinton 53% (389) 28% (205) 4% (05) 4% (30) 7292016 Vote: Donald Trump 56% (439) 29% (228) 2% (95) 3% (23) 7852016 Vote: Someone else 59% (5) 27% (53) 2% (22) 2% (4) 952016 Vote: Didnt Vote 50% (243) 25% (20) 9% (90) 7% (34) 487Voted in 2014: Yes 55% (836) 29% (442) 3% (97) 3% (49) 524Voted in 2014: No 52% (353) 24% (63) 7% (7) 6% (44) 6772012 Vote: Barack Obama 55% (50) 29% (264) 3% (8) 4% (33) 962012 Vote: Mitt Romney 56% (339) 28% (67) 3% (76) 3% (2) 6022012 Vote: Other 5% (45) 40% (35) 8% (7) % () 872012 Vote: Didn’t Vote 5% (304) 24% (40) 9% (3) 6% (37) 594



171

Table HR2_32






Adults 54% (89) 27% (605) 4% (34) 4% (93) 2204-Region: Northeast 47% (84) 3% (2) 7% (67) 5% (2) 3934-Region: Midwest 54% (274) 29% (46) 4% (70) 3% (5) 5064-Region: South 54% (44) 28% (228) 4% (4) 5% (40) 8224-Region: West 60% (290) 23% () 3% (63) 4% (7) 48Favorable of Trump 56% (522) 29% (272) 2% (08) 3% (29) 93Unfavorable of Trump 54% (60) 27% (303) 6% (76) 4% (43) 22Very Favorable of Trump 56% (298) 27% (40) 3% (69) 4% (2) 529Somewhat Favorable of Trump 56% (224) 33% (3) 0% (39) 2% (9) 402Somewhat Unfavorable of Trump 5% (07) 29% (60) 4% (29) 7% (4) 20Very Unfavorable of Trump 54% (494) 27% (242) 6% (47) 3% (29) 92Frequent TV watchers 56% (947) 28% (474) 4% (235) 2% (4) 697Frequent movie watchers 62% (623) 25% (252) % (3) 2% (23) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


172


Table HR2_33: Have you watched any of the following movie series?The Chronicles of Narnia





Adults 25% (550) 30% (659) 36% (797) 9% (95) 220Gender: Male 26% (269) 29% (303) 34% (348) % (0) 030Gender: Female 24% (28) 30% (356) 38% (449) 7% (85) 7Age: 18-29 38% (47) 35% (37) 8% (72) 9% (35) 392Age: 30-44 28% (4) 35% (7) 29% (46) 8% (38) 496Age: 45-54 26% (22) 28% (36) 37% (76) 9% (44) 478Age: 55-64 9% (6) 3% (00) 42% (36) 8% (26) 323Age: 65+ 5% (78) 22% (5) 52% (267) 0% (52) 52Generation Z: 18-21 4% (53) 32% (42) 20% (26) 8% (0) 30Millennial: Age 22-37 33% (78) 36% (93) 22% (20) 9% (48) 538Generation X: Age 38-53 27% (70) 3% (96) 34% (22) 8% (53) 640Boomers: Age 54-72 7% (35) 28% (26) 47% (369) 8% (64) 785PID: Dem (no lean) 23% (66) 30% (26) 37% (267) % (76) 725PID: Ind (no lean) 24% (33) 30% (64) 40% (22) 7% (36) 554PID: Rep (no lean) 27% (25) 30% (279) 34% (309) 9% (82) 922PID/Gender: DemMen 23% (7) 32% (00) 33% (02) 2% (38) 32PID/Gender: DemWomen 23% (94) 28% (6) 40% (64) 9% (39) 43PID/Gender: Ind Men 27% (75) 25% (70) 42% (8) 6% (8) 28PID/Gender: Ind Women 2% (58) 34% (94) 38% (03) 7% (8) 273PID/Gender: Rep Men 28% (22) 30% (33) 29% (28) 2% (55) 438PID/Gender: Rep Women 27% (29) 30% (46) 37% (82) 6% (28) 484Ideo: Liberal (1-3) 23% (59) 3% (23) 38% (264) 9% (62) 698Ideo: Moderate (4) 23% (09) 30% (43) 39% (84) 8% (38) 473Ideo: Conservative (5-7) 29% (98) 28% (92) 36% (25) 7% (50) 69Educ: College 26% (363) 28% (387) 36% (50) 0% (34) 384Educ: Bachelors degree 2% (2) 34% (76) 38% (98) 7% (35) 52Educ: Post-grad 26% (76) 33% (96) 33% (98) 9% (26) 296



173

Table HR2_33






Adults 25% (550) 30% (659) 36% (797) 9% (95) 220Income: Under 50k 27% (338) 28% (356) 35% (438) % (35) 266Income: 50k-100k 23% (43) 32% (202) 39% (242) 6% (38) 626Income: 100k+ 22% (69) 33% (0) 38% (7) 7% (22) 309Ethnicity: White 24% (434) 3% (549) 38% (670) 7% (27) 780Ethnicity: Hispanic 3% (65) 3% (67) 30% (64) 8% (8) 23Ethnicity: Afr. Am. 26% (72) 26% (73) 30% (84) 8% (50) 279Ethnicity: Other 3% (44) 26% (37) 30% (43) 2% (8) 42Relig: Protestant 26% (36) 25% (34) 42% (223) 7% (36) 529Relig: Roman Catholic 20% (76) 33% (20) 4% (50) 6% (24) 370Relig: Something Else 28% (59) 39% (82) 22% (47) % (23) 22Relig: Jewish 4% (8) 22% (2) 54% (30) 9% (5) 56Relig: Evangelical 2% (63) 3% (243) 4% (36) 7% (52) 774Relig: Non-Evang. Catholics 32% (08) 28% (93) 3% (04) 9% (3) 337Relig: All Christian 24% (27) 30% (336) 38% (420) 8% (84) Relig: All Non-Christian 32% (86) 26% (70) 3% (85) % (3) 27Community: Urban 27% (52) 29% (6) 32% (80) % (63) 556Community: Suburban 23% (232) 32% (38) 37% (370) 7% (68) 988Community: Rural 25% (66) 27% (80) 38% (247) 0% (64) 657Employ: Private Sector 27% (9) 3% (220) 36% (254) 7% (47) 7Employ: Government 33% (56) 32% (55) 29% (49) 6% (0) 7Employ: Self-Employed 27% (48) 36% (65) 29% (52) 9% (6) 8Employ: Homemaker 33% (37) 32% (36) 26% (30) 8% (9) 2Employ: Student 36% (26) 39% (28) 6% () 9% (6) 7Employ: Retired 4% (74) 24% (26) 5% (268) 0% (53) 52Employ: Unemployed 26% (48) 28% (53) 33% (62) 4% (26) 89Employ: Other 28% (69) 3% (77) 29% (7) % (27) 245Military HH: Yes 27% (08) 3% (26) 36% (44) 6% (25) 404Military HH: No 25% (442) 30% (533) 36% (653) 9% (70) 797


174







Adults 25% (550) 30% (659) 36% (797) 9% (95) 220RD/WT: Right Direction 28% (250) 29% (257) 33% (296) 9% (8) 883RD/WT: Wrong Track 23% (300) 3% (402) 38% (50) 9% (4) 38Trump Job Approve 29% (272) 29% (273) 34% (39) 8% (79) 942Trump Job Disapprove 22% (250) 3% (349) 39% (439) 8% (85) 23Trump Job Strongly Approve 29% (49) 26% (3) 36% (82) 9% (45) 506Trump Job Somewhat Approve 28% (23) 33% (42) 32% (37) 8% (34) 436Trump Job Somewhat Disapprove 27% (7) 30% (80) 35% (93) 8% (2) 265Trump Job Strongly Disapprove 2% (79) 3% (269) 40% (346) 7% (64) 858#1 Issue: Economy 30% (75) 33% (94) 29% (7) 9% (5) 59#1 Issue: Security 22% (80) 25% (94) 46% (70) 7% (27) 372#1 Issue: Health Care 24% (03) 29% (26) 39% (70) 9% (37) 436#1 Issue: Medicare / Social Security 20% (65) 23% (77) 46% (53) 2% (39) 335#1 Issue: Women’s Issues 24% (3) 40% (5) 30% (38) 6% (8) 27#1 Issue: Education 3% (4) 34% (45) 26% (34) 9% (2) 33#1 Issue: Energy 28% (2) 43% (33) 24% (8) 5% (4) 76#1 Issue: Other 25% (33) 30% (39) 33% (42) 2% (5) 292016 Vote: Hillary Clinton 9% (4) 3% (229) 40% (289) 0% (70) 7292016 Vote: Donald Trump 27% (20) 29% (226) 37% (289) 8% (60) 7852016 Vote: Someone else 27% (53) 36% (69) 32% (63) 5% (9) 952016 Vote: Didnt Vote 30% (44) 27% (33) 32% (56) % (54) 487Voted in 2014: Yes 23% (357) 30% (46) 39% (592) 7% (4) 524Voted in 2014: No 28% (93) 29% (99) 30% (205) 2% (8) 6772012 Vote: Barack Obama 20% (84) 32% (295) 40% (367) 8% (70) 962012 Vote: Mitt Romney 26% (55) 27% (65) 39% (236) 8% (46) 6022012 Vote: Other 22% (9) 33% (28) 37% (32) 8% (7) 872012 Vote: Didn’t Vote 32% (9) 29% (70) 27% (62) 2% (70) 594



175

Table HR2_33






Adults 25% (550) 30% (659) 36% (797) 9% (95) 2204-Region: Northeast 2% (82) 29% (4) 39% (52) % (44) 3934-Region: Midwest 22% (3) 34% (7) 39% (98) 5% (24) 5064-Region: South 26% (23) 30% (243) 34% (277) % (89) 8224-Region: West 29% (42) 27% (3) 35% (70) 8% (38) 48Favorable of Trump 28% (263) 29% (273) 34% (320) 8% (75) 93Unfavorable of Trump 22% (25) 32% (355) 38% (43) 8% (86) 22Very Favorable of Trump 27% (43) 27% (44) 37% (93) 9% (48) 529Somewhat Favorable of Trump 30% (20) 32% (29) 32% (27) 7% (26) 402Somewhat Unfavorable of Trump 30% (64) 30% (64) 29% (60) 0% (22) 20Very Unfavorable of Trump 20% (87) 32% (29) 4% (37) 7% (64) 92Frequent TV watchers 26% (443) 30% (509) 37% (620) 7% (25) 697Frequent movie watchers 32% (325) 29% (289) 32% (32) 8% (77) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR2_34: Have you watched any of the following movie series?Avatar








177

Table HR2_34






Adults 32% (697) 29% (63) 34% (75) 6% (22) 220Income: Under 50k 32% (40) 25% (322) 36% (45) 7% (82) 266Income: 50k-100k 3% (97) 33% (204) 32% (99) 4% (26) 626Income: 100k+ 29% (90) 34% (05) 32% (00) 5% (4) 309Ethnicity: White 30% (536) 29% (523) 36% (638) 5% (83) 780Ethnicity: Hispanic 43% (92) 27% (58) 23% (48) 7% (5) 23Ethnicity: Afr. Am. 34% (95) 28% (77) 30% (84) 8% (23) 279Ethnicity: Other 47% (67) 22% (3) 20% (29) % (6) 42Relig: Protestant 26% (35) 26% (38) 43% (228) 5% (28) 529Relig: Roman Catholic 26% (98) 35% (3) 34% (26) 4% (5) 370Relig: Something Else 4% (87) 29% (60) 25% (54) 5% (0) 22Relig: Jewish 27% (5) 3% (7) 34% (9) 8% (4) 56Relig: Evangelical 30% (229) 30% (229) 37% (283) 4% (32) 774Relig: Non-Evang. Catholics 27% (9) 30% (00) 37% (24) 6% (22) 337Relig: All Christian 29% (320) 30% (330) 37% (407) 5% (54) Relig: All Non-Christian 38% (03) 25% (67) 30% (80) 8% (2) 27Community: Urban 35% (96) 25% (37) 32% (80) 8% (43) 556Community: Suburban 32% (32) 32% (3) 33% (325) 4% (39) 988Community: Rural 29% (88) 28% (84) 37% (246) 6% (39) 657Employ: Private Sector 33% (235) 3% (222) 32% (226) 4% (28) 7Employ: Government 43% (73) 32% (56) 22% (38) 3% (5) 7Employ: Self-Employed 36% (66) 34% (62) 24% (43) 5% (0) 8Employ: Homemaker 4% (45) 25% (28) 29% (33) 6% (6) 2Employ: Student 43% (3) 26% (8) 27% (9) 5% (3) 7Employ: Retired 8% (93) 27% (39) 50% (258) 6% (3) 52Employ: Unemployed 35% (66) 23% (44) 30% (57) % (22) 89Employ: Other 36% (87) 26% (63) 3% (77) 7% (7) 245Military HH: Yes 34% (36) 32% (30) 32% (29) 2% (9) 404Military HH: No 3% (56) 28% (50) 35% (62) 6% (3) 797


178







Adults 32% (697) 29% (63) 34% (75) 6% (22) 220RD/WT: Right Direction 33% (288) 26% (234) 35% (306) 6% (56) 883RD/WT: Wrong Track 3% (409) 30% (398) 34% (445) 5% (66) 38Trump Job Approve 33% (30) 27% (259) 34% (39) 6% (54) 942Trump Job Disapprove 3% (353) 30% (338) 34% (384) 4% (49) 23Trump Job Strongly Approve 32% (63) 23% (5) 39% (99) 6% (29) 506Trump Job Somewhat Approve 34% (47) 33% (43) 28% (20) 6% (25) 436Trump Job Somewhat Disapprove 30% (80) 32% (85) 34% (9) 4% (0) 265Trump Job Strongly Disapprove 32% (273) 29% (253) 34% (294) 5% (39) 858#1 Issue: Economy 40% (235) 30% (76) 27% (58) 4% (22) 59#1 Issue: Security 26% (97) 26% (96) 42% (57) 6% (22) 372#1 Issue: Health Care 30% (30) 29% (28) 36% (55) 5% (23) 436#1 Issue: Medicare / Social Security 22% (74) 29% (96) 43% (43) 7% (22) 335#1 Issue: Women’s Issues 32% (4) 26% (33) 37% (47) 5% (6) 27#1 Issue: Education 36% (48) 28% (38) 26% (34) 9% (2) 33#1 Issue: Energy 44% (33) 32% (24) 20% (5) 4% (3) 76#1 Issue: Other 29% (38) 32% (4) 3% (40) 8% () 292016 Vote: Hillary Clinton 29% (23) 3% (226) 35% (254) 5% (36) 7292016 Vote: Donald Trump 29% (23) 27% (2) 39% (306) 5% (37) 7852016 Vote: Someone else 33% (64) 34% (66) 29% (57) 3% (7) 952016 Vote: Didnt Vote 39% (89) 26% (26) 27% (33) 8% (40) 487Voted in 2014: Yes 29% (447) 29% (444) 37% (566) 4% (67) 524Voted in 2014: No 37% (250) 28% (87) 27% (85) 8% (55) 6772012 Vote: Barack Obama 30% (278) 3% (283) 35% (38) 4% (38) 962012 Vote: Mitt Romney 27% (62) 27% (6) 42% (254) 4% (26) 6022012 Vote: Other 23% (20) 42% (37) 25% (22) 9% (8) 872012 Vote: Didn’t Vote 40% (237) 25% (5) 26% (57) 8% (49) 594



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Table HR2_34








180


Table HR2_35: Have you watched any of the following movie series?Die Hard





Adults 39% (853) 34% (740) 22% (474) 6% (35) 220Gender: Male 48% (498) 3% (32) 4% (46) 6% (65) 030Gender: Female 30% (355) 36% (49) 28% (327) 6% (70) 7Age: 18-29 25% (98) 25% (96) 38% (49) 2% (49) 392Age: 30-44 48% (240) 30% (49) 7% (85) 4% (22) 496Age: 45-54 47% (222) 38% (82) 9% (45) 6% (28) 478Age: 55-64 39% (25) 40% (30) 9% (6) 2% (7) 323Age: 65+ 33% (67) 36% (82) 26% (34) 6% (29) 52Generation Z: 18-21 7% (23) 9% (24) 46% (60) 8% (23) 30Millennial: Age 22-37 37% (98) 28% (53) 27% (48) 7% (39) 538Generation X: Age 38-53 49% (35) 35% (226) 0% (65) 5% (34) 640Boomers: Age 54-72 38% (297) 37% (29) 22% (70) 3% (27) 785PID: Dem (no lean) 36% (260) 34% (249) 23% (68) 7% (48) 725PID: Ind (no lean) 38% (20) 35% (96) 22% (20) 5% (28) 554PID: Rep (no lean) 4% (383) 32% (295) 20% (86) 6% (59) 922PID/Gender: DemMen 47% (45) 33% (02) 3% (4) 7% (23) 32PID/Gender: DemWomen 28% (5) 35% (46) 3% (27) 6% (25) 43PID/Gender: Ind Men 43% (22) 34% (96) 8% (49) 5% (4) 28PID/Gender: Ind Women 32% (88) 36% (00) 26% (7) 5% (5) 273PID/Gender: Rep Men 53% (23) 28% (22) 3% (56) 7% (29) 438PID/Gender: Rep Women 3% (52) 36% (73) 27% (30) 6% (30) 484Ideo: Liberal (1-3) 36% (25) 35% (244) 23% (60) 6% (43) 698Ideo: Moderate (4) 39% (86) 34% (6) 22% (03) 5% (23) 473Ideo: Conservative (5-7) 4% (286) 36% (246) 9% (30) 4% (29) 69Educ: College 40% (558) 32% (437) 2% (289) 7% (00) 384Educ: Bachelors degree 40% (207) 37% (9) 2% (09) 3% (3) 52Educ: Post-grad 30% (88) 38% () 25% (75) 7% (2) 296



181

Table HR2_35








182







Adults 39% (853) 34% (740) 22% (474) 6% (35) 220RD/WT: Right Direction 42% (370) 34% (304) 8% (59) 6% (50) 883RD/WT: Wrong Track 37% (482) 33% (436) 24% (35) 6% (84) 38Trump Job Approve 42% (400) 36% (336) 7% (60) 5% (47) 942Trump Job Disapprove 37% (40) 33% (372) 25% (278) 6% (63) 23Trump Job Strongly Approve 47% (240) 34% (7) 4% (68) 5% (27) 506Trump Job Somewhat Approve 37% (60) 38% (64) 2% (9) 5% (20) 436Trump Job Somewhat Disapprove 36% (96) 3% (82) 27% (72) 6% (5) 265Trump Job Strongly Disapprove 37% (34) 34% (290) 24% (206) 6% (48) 858#1 Issue: Economy 48% (28) 29% (70) 7% (02) 6% (38) 59#1 Issue: Security 33% (22) 40% (48) 23% (85) 4% (6) 372#1 Issue: Health Care 39% (69) 34% (50) 2% (9) 6% (26) 436#1 Issue: Medicare / Social Security 38% (26) 34% (3) 23% (76) 6% (9) 335#1 Issue: Women’s Issues 25% (32) 35% (45) 33% (42) 7% (8) 27#1 Issue: Education 40% (53) 30% (40) 25% (33) 6% (8) 33#1 Issue: Energy 34% (26) 35% (26) 24% (8) 7% (6) 76#1 Issue: Other 33% (42) 36% (47) 2% (27) 0% (3) 292016 Vote: Hillary Clinton 37% (272) 36% (263) 2% (53) 6% (4) 7292016 Vote: Donald Trump 43% (34) 34% (27) 8% (4) 4% (32) 7852016 Vote: Someone else 39% (76) 38% (74) 9% (38) 3% (6) 952016 Vote: Didnt Vote 33% (63) 27% (3) 29% (4) % (52) 487Voted in 2014: Yes 42% (637) 35% (528) 9% (29) 4% (68) 524Voted in 2014: No 32% (26) 3% (22) 27% (82) 0% (67) 6772012 Vote: Barack Obama 40% (365) 35% (323) 20% (85) 5% (45) 962012 Vote: Mitt Romney 42% (250) 37% (22) 9% (3) 3% (8) 6022012 Vote: Other 50% (44) 37% (32) 9% (8) 4% (4) 872012 Vote: Didn’t Vote 33% (94) 28% (64) 28% (69) % (67) 594



183

Table HR2_35






Adults 39% (853) 34% (740) 22% (474) 6% (35) 2204-Region: Northeast 37% (45) 33% (28) 24% (95) 6% (24) 3934-Region: Midwest 36% (84) 38% (92) 2% (07) 4% (22) 5064-Region: South 43% (350) 3% (258) 9% (59) 7% (55) 8224-Region: West 36% (73) 34% (6) 24% (3) 7% (34) 48Favorable of Trump 45% (44) 35% (323) 7% (54) 4% (40) 93Unfavorable of Trump 35% (397) 34% (379) 25% (280) 6% (66) 22Very Favorable of Trump 47% (250) 33% (74) 4% (75) 5% (29) 529Somewhat Favorable of Trump 4% (64) 37% (48) 20% (79) 3% () 402Somewhat Unfavorable of Trump 36% (75) 33% (70) 23% (48) 8% (7) 20Very Unfavorable of Trump 35% (323) 34% (309) 25% (232) 5% (48) 92Frequent TV watchers 4% (688) 34% (570) 22% (365) 4% (73) 697Frequent movie watchers 48% (48) 3% (35) 7% (69) 5% (47) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


184


Table HR2_36: Have you watched any of the following movie series?Alien





Adults 23% (53) 33% (727) 33% (730) 0% (23) 220Gender: Male 33% (34) 36% (369) 22% (23) 9% (89) 030Gender: Female 5% (72) 3% (358) 43% (499) 2% (4) 7Age: 18-29 20% (78) 27% (06) 37% (43) 6% (64) 392Age: 30-44 3% (56) 34% (69) 25% (26) 9% (45) 496Age: 45-54 29% (40) 37% (78) 24% (5) 9% (44) 478Age: 55-64 23% (75) 35% (5) 35% (3) 7% (2) 323Age: 65+ 3% (65) 3% (58) 45% (233) % (56) 52Generation Z: 18-21 3% (7) 30% (40) 38% (49) 9% (24) 30Millennial: Age 22-37 27% (44) 30% (60) 3% (65) 3% (69) 538Generation X: Age 38-53 3% (96) 36% (232) 25% (59) 8% (53) 640Boomers: Age 54-72 9% (46) 35% (278) 38% (297) 8% (64) 785PID: Dem (no lean) 25% (78) 34% (246) 32% (232) 0% (69) 725PID: Ind (no lean) 23% (25) 34% (89) 34% (89) 9% (50) 554PID: Rep (no lean) 23% (20) 32% (29) 34% (309) 2% () 922PID/Gender: DemMen 35% (09) 36% (3) 20% (62) 9% (28) 32PID/Gender: DemWomen 7% (69) 32% (33) 4% (70) 0% (4) 43PID/Gender: Ind Men 30% (85) 38% (07) 25% (7) 7% (8) 28PID/Gender: Ind Women 5% (40) 30% (82) 43% (9) 2% (32) 273PID/Gender: Rep Men 34% (48) 34% (48) 22% (98) 0% (43) 438PID/Gender: Rep Women 3% (63) 30% (43) 44% (2) 4% (68) 484Ideo: Liberal (1-3) 25% (72) 37% (256) 30% (22) 8% (58) 698Ideo: Moderate (4) 23% (07) 3% (49) 36% (70) 0% (47) 473Ideo: Conservative (5-7) 22% (49) 34% (235) 35% (242) 9% (65) 69Educ: College 25% (340) 3% (430) 33% (450) 2% (64) 384Educ: Bachelors degree 22% (2) 36% (85) 36% (89) 7% (34) 52Educ: Post-grad 2% (6) 38% () 3% (9) % (33) 296



185

Table HR2_36






Adults 23% (53) 33% (727) 33% (730) 0% (23) 220Income: Under 50k 24% (299) 30% (376) 34% (43) 3% (60) 266Income: 50k-100k 23% (46) 37% (230) 33% (206) 7% (44) 626Income: 100k+ 22% (68) 39% (2) 30% (93) 9% (27) 309Ethnicity: White 2% (373) 33% (596) 36% (634) 0% (77) 780Ethnicity: Hispanic 3% (66) 40% (85) 8% (38) % (24) 23Ethnicity: Afr. Am. 33% (9) 32% (89) 23% (65) 2% (34) 279Ethnicity: Other 35% (50) 29% (4) 22% (3) 3% (9) 42Relig: Protestant 6% (87) 33% (74) 4% (27) 0% (5) 529Relig: Roman Catholic 2% (79) 32% (20) 39% (46) 7% (25) 370Relig: Something Else 33% (69) 28% (59) 29% (60) % (22) 22Relig: Jewish 2% (7) 35% (9) 46% (25) 7% (4) 56Relig: Evangelical 22% (70) 3% (237) 40% (306) 8% (6) 774Relig: Non-Evang. Catholics 9% (65) 34% (6) 35% (7) % (38) 337Relig: All Christian 2% (236) 32% (353) 38% (423) 9% (99) Relig: All Non-Christian 25% (67) 28% (77) 32% (88) 4% (39) 27Community: Urban 26% (42) 33% (84) 29% (63) 2% (67) 556Community: Suburban 22% (23) 36% (35) 34% (334) 9% (90) 988Community: Rural 24% (59) 29% (9) 35% (233) % (74) 657Employ: Private Sector 25% (8) 35% (252) 3% (223) 8% (54) 7Employ: Government 25% (43) 40% (69) 28% (48) 7% () 7Employ: Self-Employed 34% (6) 30% (54) 28% (5) 8% (4) 8Employ: Homemaker 9% (22) 30% (33) 34% (38) 7% (9) 2Employ: Student 6% () 28% (20) 40% (29) 6% () 7Employ: Retired 6% (83) 33% (74) 40% (209) 0% (55) 52Employ: Unemployed 28% (52) 27% (50) 3% (58) 5% (29) 89Employ: Other 24% (59) 3% (75) 30% (74) 5% (37) 245Military HH: Yes 30% (22) 35% (40) 27% (09) 8% (34) 404Military HH: No 22% (39) 33% (587) 35% (622) % (97) 797


186







Adults 23% (53) 33% (727) 33% (730) 0% (23) 220RD/WT: Right Direction 23% (200) 34% (298) 33% (295) 0% (89) 883RD/WT: Wrong Track 24% (33) 33% (428) 33% (435) % (4) 38Trump Job Approve 24% (225) 34% (36) 33% (309) 0% (93) 942Trump Job Disapprove 23% (26) 34% (385) 33% (373) 9% (04) 23Trump Job Strongly Approve 26% (34) 32% (62) 3% (56) % (54) 506Trump Job Somewhat Approve 2% (92) 35% (54) 35% (52) 9% (38) 436Trump Job Somewhat Disapprove 2% (56) 36% (95) 33% (87) 0% (28) 265Trump Job Strongly Disapprove 24% (205) 34% (290) 33% (286) 9% (77) 858#1 Issue: Economy 28% (68) 33% (95) 30% (75) 9% (54) 59#1 Issue: Security 2% (76) 34% (27) 34% (27) % (4) 372#1 Issue: Health Care 22% (97) 35% (54) 33% (42) 0% (43) 436#1 Issue: Medicare / Social Security 2% (70) 32% (06) 35% (8) 2% (4) 335#1 Issue: Women’s Issues 8% (23) 32% (4) 39% (50) % (4) 27#1 Issue: Education 22% (29) 3% (42) 37% (49) 0% (3) 33#1 Issue: Energy 3% (23) 25% (9) 37% (28) 7% (5) 76#1 Issue: Other 22% (28) 33% (42) 3% (40) 5% (9) 292016 Vote: Hillary Clinton 23% (66) 36% (265) 32% (230) 9% (68) 7292016 Vote: Donald Trump 23% (84) 33% (26) 35% (273) 8% (67) 7852016 Vote: Someone else 25% (49) 35% (69) 32% (62) 7% (4) 952016 Vote: Didnt Vote 23% (3) 27% (30) 34% (66) 6% (79) 487Voted in 2014: Yes 23% (353) 34% (522) 34% (52) 9% (38) 524Voted in 2014: No 24% (60) 30% (205) 32% (28) 4% (93) 6772012 Vote: Barack Obama 25% (232) 33% (306) 33% (306) 8% (72) 962012 Vote: Mitt Romney 2% (27) 34% (208) 35% (20) 9% (57) 6022012 Vote: Other 2% (8) 39% (34) 3% (27) 9% (8) 872012 Vote: Didn’t Vote 23% (36) 30% (80) 3% (87) 5% (92) 594



187

Table HR2_36








188


Table HR2_37: Have you watched any of the following movie series?Terminator





Adults 36% (794) 37% (805) 22% (490) 5% (2) 220Gender: Male 47% (482) 35% (357) 4% (44) 5% (47) 030Gender: Female 27% (32) 38% (448) 30% (346) 6% (65) 7Age: 18-29 35% (38) 28% (09) 28% () 9% (34) 392Age: 30-44 50% (248) 34% (69) 3% (64) 3% (6) 496Age: 45-54 4% (98) 42% (20) 2% (58) 4% (2) 478Age: 55-64 36% (5) 39% (27) 23% (75) 2% (7) 323Age: 65+ 9% (95) 39% (20) 35% (82) 7% (34) 52Generation Z: 18-21 28% (36) 24% (32) 37% (48) % (5) 30Millennial: Age 22-37 44% (238) 3% (68) 9% (02) 6% (3) 538Generation X: Age 38-53 45% (287) 40% (255) 2% (75) 4% (23) 640Boomers: Age 54-72 28% (223) 39% (305) 29% (230) 3% (27) 785PID: Dem (no lean) 34% (247) 38% (273) 24% (74) 4% (3) 725PID: Ind (no lean) 38% (208) 36% (99) 22% (2) 5% (26) 554PID: Rep (no lean) 37% (339) 36% (333) 2% (95) 6% (55) 922PID/Gender: DemMen 45% (40) 37% (5) 3% (4) 5% (6) 32PID/Gender: DemWomen 26% (07) 38% (58) 32% (33) 4% (5) 43PID/Gender: Ind Men 47% (33) 33% (93) 7% (48) 3% (7) 28PID/Gender: Ind Women 27% (75) 39% (07) 27% (73) 7% (8) 273PID/Gender: Rep Men 48% (209) 34% (49) 3% (55) 6% (24) 438PID/Gender: Rep Women 27% (30) 38% (84) 29% (40) 6% (3) 484Ideo: Liberal (1-3) 36% (248) 36% (252) 23% (62) 5% (35) 698Ideo: Moderate (4) 36% (7) 38% (78) 23% (07) 4% (7) 473Ideo: Conservative (5-7) 34% (238) 39% (267) 23% (57) 4% (28) 69Educ: College 38% (527) 35% (485) 2% (296) 6% (77) 384Educ: Bachelors degree 35% (8) 40% (20) 22% (6) 3% (5) 52Educ: Post-grad 29% (86) 37% () 26% (78) 7% (2) 296



189

Table HR2_37






Adults 36% (794) 37% (805) 22% (490) 5% (2) 220Income: Under 50k 38% (476) 34% (427) 22% (282) 6% (8) 266Income: 50k-100k 34% (24) 40% (253) 23% (43) 2% (5) 626Income: 100k+ 33% (03) 40% (25) 2% (65) 5% (6) 309Ethnicity: White 34% (598) 38% (680) 24% (423) 4% (78) 780Ethnicity: Hispanic 44% (94) 32% (67) 5% (32) 9% (9) 23Ethnicity: Afr. Am. 45% (25) 32% (90) 6% (45) 7% (9) 279Ethnicity: Other 50% (7) 24% (35) 5% (22) % (5) 42Relig: Protestant 29% (5) 39% (207) 28% (46) 5% (25) 529Relig: Roman Catholic 32% (7) 4% (52) 25% (93) 2% (8) 370Relig: Something Else 42% (89) 37% (79) 6% (33) 5% () 22Relig: Jewish 27% (5) 22% (3) 40% (22) % (6) 56Relig: Evangelical 3% (244) 40% (32) 25% (95) 3% (24) 774Relig: Non-Evang. Catholics 34% (4) 37% (25) 23% (77) 6% (20) 337Relig: All Christian 32% (357) 39% (437) 25% (272) 4% (44) Relig: All Non-Christian 42% (5) 38% (02) 4% (39) 6% (5) 27Community: Urban 40% (22) 35% (95) 9% (04) 7% (36) 556Community: Suburban 35% (343) 37% (364) 24% (234) 5% (46) 988Community: Rural 35% (230) 37% (245) 23% (52) 5% (30) 657Employ: Private Sector 4% (295) 36% (254) 20% (40) 3% (22) 7Employ: Government 38% (65) 44% (75) 6% (27) 2% (4) 7Employ: Self-Employed 45% (82) 35% (63) 7% (3) 3% (5) 8Employ: Homemaker 29% (33) 36% (4) 27% (3) 7% (8) 2Employ: Student 27% (9) 24% (7) 4% (29) 8% (6) 7Employ: Retired 23% (9) 42% (27) 30% (56) 6% (30) 52Employ: Unemployed 39% (75) 32% (60) 20% (38) 9% (7) 89Employ: Other 44% (07) 32% (79) 6% (38) 8% (2) 245Military HH: Yes 38% (53) 40% (62) 8% (74) 3% (4) 404Military HH: No 36% (64) 36% (643) 23% (45) 5% (98) 797


190










191

Table HR2_37








192


Table HR3_1: And, do you have a favorable or unfavorable impression of the following movie series?Star Wars

Demographic Very favorableSomewhatfavorable

Somewhatunfavorable

Veryunfavorable


Adults 44% (93) 29% (599) 8% (62) 7% (37) 3% (272) 2083Gender: Male 53% (56) 28% (270) 7% (70) 5% (48) 8% (74) 978Gender: Female 36% (397) 30% (329) 8% (92) 8% (89) 8% (99) 06Age: 18-29 38% (36) 23% (83) 0% (37) 2% (42) 6% (57) 355Age: 30-44 46% (23) 26% (23) 2% (57) 6% (29) 9% (43) 466Age: 45-54 45% (20) 33% (46) 7% (3) 6% (28) 0% (44) 450Age: 55-64 5% (60) 25% (79) 6% (9) 5% (7) 3% (40) 35Age: 65+ 4% (203) 33% (66) 4% (8) 4% (20) 8% (90) 498Generation Z: 18-21 34% (39) 25% (29) 0% (2) 3% (5) 8% (2) 6Millennial: Age 22-37 43% (23) 23% (5) 3% (63) 9% (44) 2% (60) 495Generation X: Age 38-53 45% (274) 3% (90) 8% (48) 6% (38) 9% (57) 607Boomers: Age 54-72 47% (357) 30% (226) 4% (34) 4% (34) 5% () 763PID: Dem (no lean) 45% (305) 28% (9) 8% (52) 6% (44) 3% (92) 684PID: Ind (no lean) 4% (29) 28% (49) 7% (39) 6% (33) 7% (89) 528PID: Rep (no lean) 45% (388) 30% (259) 8% (72) 7% (6) % (92) 87PID/Gender: DemMen 56% (65) 25% (72) 8% (25) 4% (3) 6% (9) 293PID/Gender: DemWomen 36% (40) 3% (9) 7% (27) 8% (3) 9% (74) 39PID/Gender: Ind Men 5% (39) 28% (76) 6% (7) 5% (3) 0% (29) 274PID/Gender: Ind Women 32% (80) 29% (73) 8% (22) 8% (20) 24% (60) 254PID/Gender: Rep Men 52% (22) 30% (2) 7% (28) 5% (22) 6% (26) 40PID/Gender: Rep Women 38% (76) 30% (38) 9% (43) 8% (38) 4% (65) 46Ideo: Liberal (1-3) 48% (36) 27% (79) 8% (53) 6% (39) 0% (68) 655Ideo: Moderate (4) 4% (88) 30% (35) 9% (40) 6% (30) 4% (65) 457Ideo: Conservative (5-7) 46% (307) 3% (206) 6% (38) 5% (36) 2% (82) 669Educ: College 40% (54) 28% (368) 8% (09) 8% (08) 5% (96) 295Educ: Bachelors degree 48% (244) 30% (55) 7% (36) 4% (20) % (56) 5Educ: Post-grad 56% (54) 27% (76) 6% (7) 3% (9) 8% (2) 277



193

Table HR3_1



Somewhatunfavorable

Veryunfavorable


Adults 44% (93) 29% (599) 8% (62) 7% (37) 3% (272) 2083Income: Under 50k 40% (47) 28% (334) 8% (96) 8% (94) 6% (85) 79Income: 50k-100k 46% (284) 29% (79) 7% (45) 6% (36) % (68) 6Income: 100k+ 54% (58) 29% (87) 7% (22) 3% (7) 7% (20) 294Ethnicity: White 44% (760) 29% (504) 8% (32) 6% (0) 3% (24) 7Ethnicity: Hispanic 53% (02) 22% (42) 8% (5) 7% (4) 0% (20) 9Ethnicity: Afr. Am. 39% (97) 25% (6) 7% (7) 2% (3) 7% (4) 247Ethnicity: Other 44% (56) 27% (33) % (4) 5% (6) 3% (7) 25Relig: Protestant 44% (228) 32% (67) 6% (29) 5% (26) 3% (68) 59Relig: Roman Catholic 48% (72) 26% (92) 9% (32) 4% (3) 4% (5) 359Relig: Something Else 43% (86) 33% (67) 4% (9) 9% (7) % (23) 202Relig: Jewish 49% (26) 25% (4) — (0) 3% (2) 23% (2) 54Relig: Evangelical 44% (335) 30% (224) 7% (53) 5% (4) 4% (02) 755Relig: Non-Evang. Catholics 47% (5) 3% (02) 5% (7) 4% (5) 2% (40) 325Relig: All Christian 45% (486) 30% (326) 6% (69) 5% (56) 3% (42) 079Relig: All Non-Christian 38% (96) 26% (66) 0% (25) 3% (32) 3% (32) 250Community: Urban 43% (29) 29% (50) 9% (45) 8% (43) % (58) 54Community: Suburban 46% (435) 29% (279) 8% (75) 5% (47) 3% (2) 956Community: Rural 42% (259) 28% (7) 7% (43) 8% (47) 5% (94) 64Employ: Private Sector 46% (38) 29% (200) 9% (60) 6% (43) 0% (67) 688Employ: Government 53% (86) 2% (34) 9% (5) 6% (0) 0% (7) 62Employ: Self-Employed 45% (79) 32% (56) 8% (4) 6% (0) 8% (4) 73Employ: Homemaker 33% (35) 27% (28) % () 2% (3) 7% (8) 05Employ: Student 30% (9) 3% (20) 8% (2) 6% (4) 5% (0) 64Employ: Retired 43% (26) 33% (65) 4% (2) 5% (27) 5% (74) 503Employ: Unemployed 40% (66) 26% (43) 0% (7) 8% (4) 6% (27) 66Employ: Other 42% (94) 24% (52) 5% (2) 8% (7) 2% (46) 222Military HH: Yes 49% (95) 30% (7) 7% (27) 5% (2) 9% (34) 395Military HH: No 43% (78) 29% (482) 8% (35) 7% (6) 4% (238) 688RD/WT: Right Direction 44% (370) 30% (25) 7% (63) 7% (55) 2% (0) 84RD/WT: Wrong Track 44% (543) 28% (348) 8% (99) 7% (82) 4% (7) 243


194




Somewhatunfavorable

Veryunfavorable


Adults 44% (93) 29% (599) 8% (62) 7% (37) 3% (272) 2083Trump Job Approve 45% (408) 30% (268) 8% (70) 6% (53) % (03) 90Trump Job Disapprove 45% (479) 29% (30) 7% (73) 7% (75) 2% (34) 070Trump Job Strongly Approve 47% (229) 29% (43) 7% (32) 6% (27) 2% (57) 487Trump Job Somewhat Approve 43% (79) 30% (25) 9% (38) 6% (26) % (46) 44Trump Job Somewhat Disapprove 42% (07) 27% (68) 8% (20) 8% (20) 6% (40) 255Trump Job Strongly Disapprove 46% (372) 30% (243) 6% (53) 7% (55) % (94) 86#1 Issue: Economy 43% (24) 30% (65) 0% (54) 6% (3) 2% (65) 556#1 Issue: Security 42% (49) 30% (05) 7% (23) 7% (26) 5% (5) 354#1 Issue: Health Care 44% (83) 28% (6) 8% (32) 7% (28) 3% (52) 42#1 Issue: Medicare / Social Security 48% (56) 3% (0) 3% (9) 7% (2) 2% (39) 326#1 Issue: Women’s Issues 40% (48) 26% (3) 2% (4) 6% (7) 6% (9) 20#1 Issue: Education 48% (60) 23% (29) 8% (0) 7% (9) 4% (8) 26#1 Issue: Energy 49% (36) 33% (24) 8% (6) 2% (2) 7% (5) 73#1 Issue: Other 34% (40) 24% (28) 2% (5) 0% (2) 20% (23) 72016 Vote: Hillary Clinton 47% (328) 27% (88) 7% (5) 6% (4) 2% (85) 6942016 Vote: Donald Trump 43% (330) 33% (249) 7% (5) 5% (36) 2% (92) 7582016 Vote: Someone else 46% (87) 30% (58) 9% (6) 5% (0) 0% (9) 902016 Vote: Didnt Vote 38% (67) 24% (04) 0% (44) % (48) 7% (75) 439Voted in 2014: Yes 46% (672) 30% (438) 7% (02) 5% (73) 2% (82) 467Voted in 2014: No 39% (24) 26% (6) 0% (60) 0% (64) 5% (90) 662012 Vote: Barack Obama 47% (42) 29% (253) 6% (53) 6% (5) 2% (07) 8772012 Vote: Mitt Romney 44% (26) 33% (95) 6% (37) 5% (27) 2% (68) 5872012 Vote: Other 43% (37) 29% (25) 7% (6) 4% (4) 6% (3) 862012 Vote: Didn’t Vote 38% (202) 24% (26) 2% (66) 0% (55) 6% (84) 5344-Region: Northeast 43% (62) 29% (08) 8% (30) 6% (23) 4% (53) 3754-Region: Midwest 44% (24) 30% (45) 7% (34) 7% (33) 2% (58) 4844-Region: South 42% (324) 29% (224) 7% (52) 7% (5) 5% (6) 7684-Region: West 47% (23) 27% (22) 0% (47) 6% (29) 0% (46) 456Favorable of Trump 45% (40) 3% (275) 8% (7) 5% (49) % (98) 894Unfavorable of Trump 45% (482) 28% (30) 7% (78) 7% (77) 3% (34) 072



195

Table HR3_1



Somewhatunfavorable

Veryunfavorable


Adults 44% (93) 29% (599) 8% (62) 7% (37) 3% (272) 2083Very Favorable of Trump 44% (224) 30% (54) 8% (39) 6% (3) % (57) 505Somewhat Favorable of Trump 45% (76) 3% (2) 8% (32) 5% (8) % (42) 389Somewhat Unfavorable of Trump 39% (78) 28% (55) 0% (2) 7% (4) 5% (30) 97Very Unfavorable of Trump 46% (404) 28% (246) 7% (57) 7% (63) 2% (04) 875Frequent TV watchers 44% (720) 29% (472) 8% (23) 7% (09) 3% (209) 633Frequent movie watchers 48% (467) 25% (245) 8% (8) 7% (7) 0% (00) 965Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


196


Table HR3_4: And, do you have a favorable or unfavorable impression of the following movie series?James Bond


Somewhatunfavorable

Veryunfavorable


Adults 36% (748) 38% (783) 8% (65) 4% (75) 5% (34) 2086Gender: Male 45% (444) 37% (36) 7% (65) 2% (6) 0% (97) 983Gender: Female 28% (303) 38% (422) 9% (0) 5% (59) 20% (28) 03Age: 18-29 29% (03) 3% (09) % (37) 4% (5) 25% (88) 353Age: 30-44 35% (66) 36% (72) % (52) 3% (6) 4% (65) 47Age: 45-54 34% (52) 40% (80) 9% (42) 4% (9) 3% (58) 452Age: 55-64 42% (33) 38% (2) 5% (6) 3% () 2% (37) 38Age: 65+ 39% (93) 4% (20) 4% (8) 3% (4) 3% (66) 492Generation Z: 18-21 24% (27) 30% (34) % (3) 7% (8) 29% (33) 4Millennial: Age 22-37 34% (69) 33% (68) 0% (52) 4% (8) 9% (94) 50Generation X: Age 38-53 34% (207) 40% (240) 0% (60) 4% (24) 3% (77) 608Boomers: Age 54-72 40% (304) 38% (290) 5% (4) 3% (26) 3% (98) 760PID: Dem (no lean) 37% (253) 35% (240) 8% (54) 4% (27) 7% (4) 687PID: Ind (no lean) 34% (83) 38% (204) 8% (43) 3% (6) 6% (86) 533PID: Rep (no lean) 36% (32) 39% (339) 8% (68) 4% (32) 3% (4) 865PID/Gender: DemMen 49% (43) 35% (02) 5% (5) % (4) 0% (30) 294PID/Gender: DemWomen 28% (0) 35% (38) 0% (39) 6% (22) 2% (84) 393PID/Gender: Ind Men 42% (4) 40% (09) 7% (9) 2% (7) 9% (25) 273PID/Gender: Ind Women 27% (69) 37% (96) 9% (24) 4% (0) 24% (6) 260PID/Gender: Rep Men 45% (87) 36% (50) 7% (30) % (6) 0% (42) 45PID/Gender: Rep Women 28% (25) 42% (89) 8% (38) 6% (27) 6% (72) 450Ideo: Liberal (1-3) 38% (249) 36% (236) 9% (57) 5% (30) 3% (89) 66Ideo: Moderate (4) 35% (60) 40% (84) 7% (34) 3% (2) 4% (66) 456Ideo: Conservative (5-7) 39% (256) 40% (263) 6% (42) 3% (8) 2% (8) 660Educ: College 34% (443) 35% (457) 9% (5) 4% (53) 8% (233) 30Educ: Bachelors degree 39% (98) 40% (207) 7% (34) 2% (2) 2% (6) 50Educ: Post-grad 39% (07) 44% (20) 6% (7) 4% (0) 7% (20) 275



197

Table HR3_4



Somewhatunfavorable

Veryunfavorable


Adults 36% (748) 38% (783) 8% (65) 4% (75) 5% (34) 2086Income: Under 50k 34% (404) 34% (405) 0% (4) 4% (42) 8% (27) 82Income: 50k-100k 38% (23) 39% (234) 7% (40) 5% (28) 2% (74) 608Income: 100k+ 38% (2) 49% (44) 4% () 2% (6) 8% (23) 296Ethnicity: White 34% (587) 39% (659) 9% (49) 4% (62) 5% (25) 708Ethnicity: Hispanic 38% (7) 28% (53) 3% (25) 3% (6) 7% (32) 87Ethnicity: Afr. Am. 45% (4) 33% (84) 3% (7) 2% (6) 7% (44) 254Ethnicity: Other 37% (46) 33% (4) 7% (9) 6% (7) 6% (20) 23Relig: Protestant 39% (20) 42% (27) 5% (26) 2% (2) 2% (62) 59Relig: Roman Catholic 4% (44) 37% (32) 6% (23) 3% (2) 3% (45) 357Relig: Something Else 29% (57) 39% (77) 9% (8) 4% (8) 8% (36) 97Relig: Jewish 5% (27) 28% (5) 4% (2) — (0) 7% (9) 54Relig: Evangelical 37% (273) 39% (294) 6% (47) 3% (2) 5% (3) 747Relig: Non-Evang. Catholics 40% (29) 4% (33) 6% (20) 4% (2) 0% (3) 325Relig: All Christian 38% (402) 40% (427) 6% (67) 3% (32) 3% (44) 072Relig: All Non-Christian 34% (84) 32% (80) 0% (25) 5% (3) 9% (48) 250Community: Urban 40% (205) 35% (77) 8% (40) 3% (5) 5% (75) 5Community: Suburban 36% (340) 37% (35) 8% (74) 4% (42) 5% (45) 952Community: Rural 33% (203) 4% (255) 8% (52) 3% (9) 5% (94) 623Employ: Private Sector 37% (255) 39% (268) 7% (50) 4% (25) 3% (93) 69Employ: Government 36% (60) 43% (7) 5% (9) 4% (7) % (9) 66Employ: Self-Employed 43% (75) 34% (59) 9% (6) 3% (5) 2% (2) 75Employ: Homemaker 20% (2) 32% (32) 22% (22) 8% (8) 9% (9) 02Employ: Student 24% (4) 37% (22) 7% (4) 4% (3) 28% (7) 60Employ: Retired 40% (200) 42% (20) 5% (25) 2% (2) % (53) 50Employ: Unemployed 30% (52) 32% (55) 2% (2) 5% (9) 20% (35) 72Employ: Other 32% (7) 30% (65) 8% (8) 3% (7) 26% (58) 29Military HH: Yes 45% (74) 38% (47) 7% (26) 2% (9) 9% (33) 389Military HH: No 34% (574) 38% (636) 8% (39) 4% (67) 7% (28) 697RD/WT: Right Direction 38% (36) 39% (326) 8% (7) 3% (25) 2% (97) 835RD/WT: Wrong Track 35% (432) 37% (457) 8% (95) 4% (50) 7% (27) 250


198




Somewhatunfavorable

Veryunfavorable


Adults 36% (748) 38% (783) 8% (65) 4% (75) 5% (34) 2086Trump Job Approve 38% (342) 40% (358) 8% (74) 3% (25) % (96) 895Trump Job Disapprove 35% (38) 37% (394) 7% (80) 4% (45) 7% (78) 079Trump Job Strongly Approve 43% (204) 36% (73) 8% (40) 3% (3) 0% (50) 480Trump Job Somewhat Approve 33% (38) 45% (85) 8% (34) 3% (2) % (47) 45Trump Job Somewhat Disapprove 28% (72) 44% (4) 8% (20) 4% (0) 6% (4) 257Trump Job Strongly Disapprove 38% (308) 34% (280) 7% (60) 4% (36) 7% (37) 82#1 Issue: Economy 39% (27) 36% (202) 8% (47) 3% (8) 4% (79) 562#1 Issue: Security 33% (9) 42% (5) 8% (29) 5% (7) 3% (48) 364#1 Issue: Health Care 36% (47) 36% (48) 0% (39) 4% (8) 4% (55) 407#1 Issue: Medicare / Social Security 43% (36) 38% (22) 4% (2) 2% (7) 3% (4) 39#1 Issue: Women’s Issues 29% (35) 29% (35) 4% (7) 6% (7) 22% (27) 20#1 Issue: Education 32% (40) 39% (49) 5% (6) 3% (3) 2% (26) 24#1 Issue: Energy 2% (6) 55% (4) 0% (7) — (0) 4% (0) 74#1 Issue: Other 33% (38) 30% (34) 8% (9) 5% (6) 25% (29) 62016 Vote: Hillary Clinton 39% (269) 36% (252) 7% (46) 4% (25) 5% (03) 6952016 Vote: Donald Trump 38% (288) 40% (304) 7% (5) 3% (20) 2% (9) 7552016 Vote: Someone else 3% (59) 44% (85) 8% (4) 5% (9) 2% (24) 922016 Vote: Didnt Vote 30% (30) 32% (4) 2% (54) 5% (2) 22% (95) 44Voted in 2014: Yes 39% (569) 39% (574) 7% (97) 3% (44) 2% (8) 466Voted in 2014: No 29% (79) 34% (209) % (69) 5% (3) 2% (33) 6202012 Vote: Barack Obama 39% (344) 37% (326) 7% (63) 3% (29) 3% (6) 8782012 Vote: Mitt Romney 38% (220) 42% (248) 6% (35) 2% (4) 2% (67) 5852012 Vote: Other 39% (32) 34% (28) 4% (3) 6% (5) 7% (4) 822012 Vote: Didn’t Vote 28% (5) 34% (8) 2% (64) 5% (28) 22% (6) 5404-Region: Northeast 36% (37) 36% (37) 6% (23) 5% (9) 6% (6) 3764-Region: Midwest 36% (74) 38% (86) 9% (45) 3% (4) 3% (64) 4844-Region: South 35% (274) 39% (300) 8% (59) 3% (25) 5% (8) 7764-Region: West 36% (63) 36% (60) 9% (38) 4% (8) 6% (70) 450Favorable of Trump 38% (34) 39% (349) 8% (75) 3% (26) % (0) 893Unfavorable of Trump 35% (374) 38% (404) 7% (77) 4% (42) 6% (72) 070



199

Table HR3_4



Somewhatunfavorable

Veryunfavorable


Adults 36% (748) 38% (783) 8% (65) 4% (75) 5% (34) 2086Very Favorable of Trump 4% (203) 38% (90) 8% (39) 3% (4) % (54) 50Somewhat Favorable of Trump 35% (38) 40% (59) 9% (36) 3% (2) 2% (48) 392Somewhat Unfavorable of Trump 28% (56) 49% (97) 5% (0) 2% (5) 6% (32) 200Very Unfavorable of Trump 37% (38) 35% (307) 8% (67) 4% (38) 6% (4) 870Frequent TV watchers 36% (595) 38% (64) 7% (22) 4% (60) 5% (24) 632Frequent movie watchers 4% (392) 35% (333) 8% (8) 3% (33) 3% (23) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


200


Table HR3_5: And, do you have a favorable or unfavorable impression of the following movie series?Harry Potter


Somewhatunfavorable

Veryunfavorable


Adults 43% (885) 26% (533) 8% (72) 6% (34) 7% (347) 2072Gender: Male 43% (48) 26% (249) 9% (9) 6% (59) 5% (46) 963Gender: Female 42% (467) 26% (284) 7% (8) 7% (75) 8% (20) 09Age: 18-29 54% (96) 24% (87) 9% (32) 7% (25) 7% (26) 365Age: 30-44 48% (224) 23% (08) 0% (44) 8% (37) % (5) 465Age: 45-54 44% (99) 25% (5) 8% (35) 8% (36) 5% (68) 453Age: 55-64 43% (30) 25% (76) 9% (28) 4% (3) 9% (59) 306Age: 65+ 28% (36) 3% (48) 7% (33) 5% (23) 30% (43) 482Generation Z: 18-21 49% (59) 25% (3) 8% (0) 8% (0) 0% (2) 22Millennial: Age 22-37 54% (273) 22% (2) 8% (4) 7% (36) 8% (39) 502Generation X: Age 38-53 44% (265) 26% (59) 9% (55) 8% (47) 3% (78) 603Boomers: Age 54-72 36% (27) 27% (205) 7% (54) 4% (32) 25% (86) 748PID: Dem (no lean) 47% (39) 26% (77) 6% (39) 6% (38) 5% (04) 678PID: Ind (no lean) 4% (26) 26% (39) 7% (36) 6% (30) 20% (05) 526PID: Rep (no lean) 40% (350) 25% (27) % (96) 8% (67) 6% (38) 868PID/Gender: DemMen 5% (46) 25% (72) 5% (6) 4% (3) 4% (40) 286PID/Gender: DemWomen 44% (73) 27% (06) 6% (24) 6% (25) 6% (64) 392PID/Gender: Ind Men 42% () 28% (75) 8% (2) 5% (4) 7% (47) 268PID/Gender: Ind Women 40% (04) 25% (64) 6% (6) 6% (6) 22% (58) 258PID/Gender: Rep Men 39% (60) 25% (02) 3% (54) 8% (33) 5% (60) 409PID/Gender: Rep Women 4% (90) 25% (5) 9% (42) 7% (34) 7% (78) 458Ideo: Liberal (1-3) 50% (323) 26% (68) 7% (43) 5% (3) 3% (86) 65Ideo: Moderate (4) 42% (90) 26% (20) 8% (37) 6% (29) 7% (78) 454Ideo: Conservative (5-7) 38% (254) 26% (75) 0% (64) 8% (50) 8% (8) 660Educ: College 4% (528) 25% (39) 9% (4) 7% (90) 9% (242) 292Educ: Bachelors degree 43% (27) 26% (29) 8% (40) 7% (36) 6% (78) 500Educ: Post-grad 50% (40) 3% (86) 6% (7) 3% (9) 0% (27) 279



201

Table HR3_5



Somewhatunfavorable

Veryunfavorable


Adults 43% (885) 26% (533) 8% (72) 6% (34) 7% (347) 2072Income: Under 50k 4% (484) 25% (294) 8% (9) 7% (85) 8% (25) 69Income: 50k-100k 43% (26) 27% (63) 0% (59) 6% (35) 4% (88) 606Income: 100k+ 47% (40) 26% (76) 7% (22) 5% (4) 5% (44) 296Ethnicity: White 44% (745) 25% (428) 8% (4) 7% () 6% (272) 698Ethnicity: Hispanic 43% (83) 29% (54) 0% (8) 6% () 2% (24) 90Ethnicity: Afr. Am. 33% (8) 30% (75) 8% (20) 7% (8) 2% (52) 246Ethnicity: Other 46% (59) 24% (30) 8% () 4% (5) 8% (23) 27Relig: Protestant 38% (9) 27% (37) 9% (47) 7% (35) 9% (96) 508Relig: Roman Catholic 45% (58) 26% (9) 8% (30) 3% () 7% (6) 35Relig: Something Else 48% (93) 32% (62) 5% (0) 8% (5) 8% (5) 95Relig: Jewish 33% (8) 26% (4) 0% (5) 2% () 29% (6) 54Relig: Evangelical 45% (333) 27% (202) 7% (53) 4% (27) 7% (22) 737Relig: Non-Evang. Catholics 35% (0) 28% (89) % (34) % (35) 6% (50) 37Relig: All Christian 42% (442) 28% (29) 8% (87) 6% (62) 6% (72) 054Relig: All Non-Christian 38% (95) 20% (5) 2% (3) 2% (3) 7% (4) 248Community: Urban 42% (26) 28% (42) 8% (40) 7% (34) 5% (77) 509Community: Suburban 44% (48) 25% (237) 8% (74) 6% (56) 7% (60) 945Community: Rural 4% (25) 25% (54) 9% (57) 7% (45) 8% (0) 67Employ: Private Sector 49% (33) 25% (72) 8% (57) 5% (36) 3% (85) 68Employ: Government 49% (82) 25% (42) 8% (4) 6% () 2% (20) 68Employ: Self-Employed 40% (68) 25% (42) 6% (0) 8% (4) 2% (36) 69Employ: Homemaker 47% (49) 9% (9) % () 7% (7) 7% (7) 04Employ: Student 55% (37) 24% (6) 0% (7) 4% (3) 7% (4) 66Employ: Retired 30% (49) 32% (56) 8% (38) 6% (27) 24% (8) 489Employ: Unemployed 44% (74) 2% (36) 0% (7) 2% (2) 3% (2) 68Employ: Other 42% (96) 22% (50) 8% (9) 7% (6) 20% (45) 226Military HH: Yes 44% (7) 30% (5) 8% (3) 5% (9) 4% (55) 39Military HH: No 43% (74) 25% (48) 8% (4) 7% (6) 7% (292) 68RD/WT: Right Direction 40% (333) 25% (206) % (92) 8% (67) 6% (3) 830RD/WT: Wrong Track 44% (552) 26% (327) 6% (80) 5% (67) 7% (26) 242


202




Somewhatunfavorable

Veryunfavorable


Adults 43% (885) 26% (533) 8% (72) 6% (34) 7% (347) 2072Trump Job Approve 40% (358) 27% (238) 0% (9) 8% (69) 5% (36) 892Trump Job Disapprove 46% (489) 26% (275) 7% (72) 5% (55) 7% (79) 070Trump Job Strongly Approve 40% (95) 22% (06) 2% (58) 0% (48) 6% (75) 482Trump Job Somewhat Approve 40% (63) 32% (32) 8% (33) 5% (2) 5% (6) 40Trump Job Somewhat Disapprove 44% (3) 27% (70) 7% (9) 5% (3) 6% (4) 257Trump Job Strongly Disapprove 46% (375) 25% (205) 7% (54) 5% (42) 7% (38) 84#1 Issue: Economy 45% (254) 22% (25) % (63) 6% (33) 5% (86) 56#1 Issue: Security 37% (3) 29% (05) 6% (22) 9% (33) 9% (67) 357#1 Issue: Health Care 45% (85) 25% (02) 8% (32) 5% (23) 7% (70) 42#1 Issue: Medicare / Social Security 33% (02) 3% (95) 8% (24) 5% (4) 23% (70) 305#1 Issue: Women’s Issues 5% (6) 24% (29) 0% (2) 5% (6) % (3) 2#1 Issue: Education 50% (64) 26% (33) 6% (8) 0% (3) 7% (9) 27#1 Issue: Energy 59% (42) 22% (6) 6% (4) 4% (3) 9% (7) 7#1 Issue: Other 40% (47) 24% (28) 5% (6) 9% () 23% (27) 82016 Vote: Hillary Clinton 46% (33) 27% (82) 6% (43) 5% (32) 7% (5) 6852016 Vote: Donald Trump 40% (302) 25% (90) % (80) 8% (59) 6% (22) 7532016 Vote: Someone else 38% (70) 29% (55) 7% (3) 5% (9) 2% (38) 852016 Vote: Didnt Vote 45% (200) 24% (06) 8% (34) 8% (34) 6% (72) 445Voted in 2014: Yes 4% (598) 27% (386) 9% (26) 6% (85) 8% (260) 456Voted in 2014: No 47% (288) 24% (47) 7% (45) 8% (49) 4% (87) 662012 Vote: Barack Obama 43% (372) 27% (233) 7% (65) 5% (46) 7% (5) 8682012 Vote: Mitt Romney 39% (223) 27% (55) 0% (56) 8% (45) 7% (97) 5762012 Vote: Other 28% (22) 27% (2) 8% (6) 5% (4) 33% (26) 802012 Vote: Didn’t Vote 49% (268) 23% (24) 8% (45) 7% (39) 3% (72) 5474-Region: Northeast 44% (63) 22% (82) 7% (26) 7% (26) 9% (7) 3674-Region: Midwest 43% (207) 27% (3) 0% (47) 7% (34) 3% (63) 4834-Region: South 4% (37) 27% (204) 8% (59) 7% (5) 8% (37) 7674-Region: West 44% (98) 26% (7) 9% (39) 5% (23) 7% (76) 454Favorable of Trump 40% (356) 27% (235) 0% (88) 8% (69) 6% (38) 887Unfavorable of Trump 46% (488) 26% (278) 7% (78) 5% (53) 6% (7) 067



203

Table HR3_5



Somewhatunfavorable

Veryunfavorable


Adults 43% (885) 26% (533) 8% (72) 6% (34) 7% (347) 2072Very Favorable of Trump 38% (89) 23% (7) 2% (62) % (53) 6% (80) 50Somewhat Favorable of Trump 43% (66) 3% (9) 7% (26) 4% (6) 5% (58) 385Somewhat Unfavorable of Trump 42% (83) 29% (58) 9% (7) 5% (0) 5% (30) 98Very Unfavorable of Trump 47% (405) 25% (220) 7% (6) 5% (42) 6% (4) 869Frequent TV watchers 44% (78) 26% (47) 8% (27) 6% (95) 6% (265) 623Frequent movie watchers 48% (457) 25% (236) 8% (73) 7% (63) 3% (29) 957Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


204


Table HR3_6: And, do you have a favorable or unfavorable impression of the following movie series?Lord of the Rings


Somewhatunfavorable

Veryunfavorable


Adults 39% (80) 25% (509) 8% (7) 5% (2) 22% (462) 2056Gender: Male 46% (445) 24% (234) 8% (77) 4% (39) 7% (64) 958Gender: Female 32% (356) 25% (275) 9% (95) 7% (73) 27% (299) 098Age: 18-29 44% (58) 2% (75) 9% (32) 8% (28) 8% (65) 358Age: 30-44 46% (20) 25% (7) 9% (4) 8% (36) 2% (56) 460Age: 45-54 39% (78) 26% (6) 9% (42) 5% (20) 2% (96) 452Age: 55-64 37% (2) 27% (83) 7% (22) 5% (6) 24% (72) 306Age: 65+ 30% (43) 25% (8) 7% (34) 2% () 36% (74) 480Generation Z: 18-21 37% (43) 9% (23) % (3) % (3) 23% (27) 8Millennial: Age 22-37 48% (237) 23% (4) 9% (43) 7% (35) 4% (68) 498Generation X: Age 38-53 4% (248) 27% (6) 9% (57) 5% (33) 7% (03) 60Boomers: Age 54-72 34% (252) 26% (9) 6% (47) 4% (3) 30% (22) 74PID: Dem (no lean) 42% (283) 26% (8) 7% (49) 5% (33) 20% (35) 68PID: Ind (no lean) 38% (200) 22% (2) 7% (35) 4% (23) 29% (49) 52PID: Rep (no lean) 37% (38) 25% (27) 0% (87) 6% (55) 2% (78) 854PID/Gender: DemMen 52% (52) 24% (70) 7% (20) 3% (8) 4% (42) 29PID/Gender: DemWomen 34% (3) 28% () 8% (30) 7% (25) 24% (93) 39PID/Gender: Ind Men 46% (23) 20% (53) 6% (6) 4% () 23% (62) 266PID/Gender: Ind Women 30% (77) 23% (59) 8% (20) 5% (2) 34% (87) 255PID/Gender: Rep Men 42% (70) 28% () 0% (4) 5% (9) 5% (60) 40PID/Gender: Rep Women 33% (48) 23% (05) 0% (46) 8% (36) 26% (8) 452Ideo: Liberal (1-3) 44% (290) 25% (65) 7% (47) 4% (27) 20% (28) 659Ideo: Moderate (4) 40% (76) 24% (06) 9% (4) 6% (28) 2% (95) 446Ideo: Conservative (5-7) 38% (245) 25% (63) 8% (54) 5% (33) 23% (5) 646Educ: College 37% (47) 24% (303) 9% (3) 6% (80) 25% (320) 287Educ: Bachelors degree 4% (204) 28% (38) 9% (43) 4% (8) 9% (93) 497Educ: Post-grad 46% (25) 25% (68) 6% (5) 5% (4) 8% (49) 272



205

Table HR3_6



Somewhatunfavorable

Veryunfavorable


Adults 39% (80) 25% (509) 8% (7) 5% (2) 22% (462) 2056Income: Under 50k 38% (446) 23% (27) 8% (92) 6% (66) 25% (292) 66Income: 50k-100k 39% (235) 27% (62) 9% (52) 6% (34) 20% (9) 60Income: 100k+ 42% (20) 27% (77) 0% (28) 4% (2) 8% (5) 288Ethnicity: White 39% (647) 25% (44) 8% (39) 6% (95) 23% (38) 677Ethnicity: Hispanic 48% (92) 20% (38) 8% (6) 6% () 8% (35) 92Ethnicity: Afr. Am. 40% (0) 24% (62) 9% (24) 3% (8) 23% (60) 255Ethnicity: Other 43% (53) 27% (33) 7% (8) 6% (8) 7% (2) 23Relig: Protestant 37% (85) 26% (3) 7% (35) 4% (22) 26% (3) 504Relig: Roman Catholic 38% (3) 25% (85) 9% (30) 5% (8) 23% (78) 342Relig: Something Else 42% (82) 29% (57) 6% (3) 7% (3) 6% (3) 96Relig: Jewish 25% (3) 22% (2) 7% (9) % () 34% (8) 52Relig: Evangelical 37% (270) 27% (94) 7% (49) 5% (38) 24% (74) 726Relig: Non-Evang. Catholics 4% (29) 25% (79) 9% (28) 5% (5) 2% (66) 36Relig: All Christian 38% (399) 26% (273) 7% (78) 5% (53) 23% (240) 042Relig: All Non-Christian 39% (96) 20% (49) % (28) 9% (22) 20% (49) 244Community: Urban 4% (207) 25% (28) 7% (35) 7% (35) 2% (05) 5Community: Suburban 39% (365) 25% (234) 9% (82) 5% (47) 22% (205) 933Community: Rural 37% (229) 24% (47) 9% (53) 5% (30) 25% (52) 62Employ: Private Sector 42% (28) 25% (68) 9% (59) 5% (36) 9% (30) 674Employ: Government 45% (75) 28% (48) 7% () 7% () 4% (23) 68Employ: Self-Employed 4% (7) 24% (4) 7% (2) 6% () 22% (37) 72Employ: Homemaker 34% (35) 25% (26) % () 0% () 9% (20) 04Employ: Student 36% (23) 20% (3) 3% (8) 7% (4) 24% (5) 64Employ: Retired 32% (55) 26% (23) 8% (38) 3% (6) 3% (52) 483Employ: Unemployed 46% (78) 8% (30) 0% (8) 8% (3) 8% (3) 7Employ: Other 37% (82) 27% (60) 6% (3) 4% (0) 25% (54) 220Military HH: Yes 47% (82) 2% (8) 8% (30) 5% (9) 20% (78) 389Military HH: No 37% (69) 26% (428) 8% (42) 6% (93) 23% (384) 666RD/WT: Right Direction 38% (33) 26% (2) 0% (82) 5% (38) 2% (72) 86RD/WT: Wrong Track 39% (488) 24% (298) 7% (90) 6% (74) 23% (290) 240


206




Somewhatunfavorable

Veryunfavorable


Adults 39% (80) 25% (509) 8% (7) 5% (2) 22% (462) 2056Trump Job Approve 38% (339) 26% (232) 9% (83) 5% (44) 2% (85) 883Trump Job Disapprove 40% (432) 24% (26) 8% (84) 6% (60) 22% (23) 067Trump Job Strongly Approve 39% (82) 23% (0) 0% (47) 5% (23) 23% (08) 470Trump Job Somewhat Approve 38% (57) 30% (22) 9% (35) 5% (2) 9% (78) 43Trump Job Somewhat Disapprove 36% (89) 26% (63) 0% (24) 7% (7) 22% (53) 247Trump Job Strongly Disapprove 42% (342) 24% (97) 7% (60) 5% (42) 22% (78) 89#1 Issue: Economy 40% (226) 23% (29) % (62) 6% (3) 20% () 559#1 Issue: Security 35% (23) 26% (9) 8% (29) 4% (5) 26% (9) 349#1 Issue: Health Care 38% (56) 27% (09) 9% (36) 5% (2) 2% (88) 40#1 Issue: Medicare / Social Security 37% (2) 23% (69) 7% (22) 3% () 30% (9) 304#1 Issue: Women’s Issues 4% (50) 3% (37) 4% (4) 0% (2) 4% (7) 9#1 Issue: Education 44% (55) 23% (28) 5% (6) 8% (0) 20% (24) 23#1 Issue: Energy 48% (35) 32% (23) 6% (5) 4% (3) 0% (7) 73#1 Issue: Other 39% (45) 20% (23) 6% (7) 8% (9) 28% (33) 82016 Vote: Hillary Clinton 40% (278) 26% (77) 8% (54) 4% (28) 22% (53) 6902016 Vote: Donald Trump 36% (270) 26% (92) 0% (72) 5% (34) 23% (72) 742016 Vote: Someone else 43% (79) 20% (37) 8% (5) 7% (4) 22% (40) 842016 Vote: Didnt Vote 40% (74) 23% (0) 7% (30) 8% (35) 22% (97) 438Voted in 2014: Yes 39% (560) 25% (356) 8% (9) 5% (69) 23% (338) 442Voted in 2014: No 39% (24) 25% (53) 9% (53) 7% (43) 20% (24) 642012 Vote: Barack Obama 4% (360) 24% (2) 8% (70) 5% (42) 22% (9) 8742012 Vote: Mitt Romney 36% (204) 26% (48) 9% (5) 5% (27) 24% (33) 5622012 Vote: Other 36% (29) 5% (2) 5% (4) 4% (4) 40% (33) 822012 Vote: Didn’t Vote 39% (208) 26% (39) 9% (47) 7% (39) 20% (06) 5384-Region: Northeast 34% (24) 26% (95) 8% (27) 6% (23) 25% (92) 3624-Region: Midwest 39% (84) 27% (27) 9% (43) 5% (24) 2% (97) 4754-Region: South 39% (294) 24% (8) 9% (7) 5% (35) 24% (82) 7644-Region: West 44% (99) 23% (05) 7% (30) 7% (30) 20% (9) 455Favorable of Trump 39% (340) 27% (233) 9% (78) 5% (43) 2% (84) 878Unfavorable of Trump 4% (428) 24% (255) 8% (83) 6% (60) 22% (230) 057



207

Table HR3_6



Somewhatunfavorable

Veryunfavorable


Adults 39% (80) 25% (509) 8% (7) 5% (2) 22% (462) 2056Very Favorable of Trump 37% (8) 24% (7) 0% (50) 6% (3) 23% (0) 489Somewhat Favorable of Trump 4% (59) 30% (6) 7% (28) 3% () 9% (74) 388Somewhat Unfavorable of Trump 35% (66) 25% (47) 2% (23) 7% (4) 22% (42) 92Very Unfavorable of Trump 42% (362) 24% (207) 7% (6) 5% (47) 22% (89) 865Frequent TV watchers 40% (642) 25% (395) 8% (26) 5% (78) 23% (366) 607Frequent movie watchers 46% (434) 25% (235) 6% (6) 6% (54) 8% (69) 953Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


208


Table HR3_7: And, do you have a favorable or unfavorable impression of the following movie series?Rocky


Somewhatunfavorable

Veryunfavorable


Adults 39% (82) 35% (79) 9% (84) 3% (72) 4% (296) 2083Gender: Male 45% (44) 3% (308) 9% (89) 3% (25) 2% (6) 979Gender: Female 34% (37) 37% (40) 9% (95) 4% (47) 6% (8) 03Age: 18-29 32% (2) 29% (02) % (39) 6% (2) 23% (80) 353Age: 30-44 45% (24) 30% (4) % (5) 3% (4) % (52) 472Age: 45-54 4% (88) 34% (55) 0% (45) 3% (4) % (52) 455Age: 55-64 36% (3) 4% (3) 0% (30) 3% (0) % (35) 38Age: 65+ 38% (84) 39% (90) 4% (9) 3% (4) 6% (78) 485Generation Z: 18-21 3% (34) 25% (28) 8% (9) 7% (7) 29% (32) Millennial: Age 22-37 39% (95) 29% (44) 2% (58) 4% (22) 6% (82) 50Generation X: Age 38-53 43% (262) 34% (208) 0% (59) 3% (20) % (66) 65Boomers: Age 54-72 36% (275) 4% (309) 7% (57) 3% (2) 3% (97) 759PID: Dem (no lean) 39% (267) 36% (246) 8% (59) 3% (2) 4% (99) 692PID: Ind (no lean) 36% (87) 33% (70) 0% (50) 2% (3) 20% (02) 522PID: Rep (no lean) 4% (358) 35% (303) 9% (75) 4% (38) % (95) 868PID/Gender: DemMen 50% (49) 30% (90) 8% (22) % (4) % (3) 297PID/Gender: DemWomen 30% (8) 39% (56) 9% (36) 4% (7) 7% (68) 395PID/Gender: Ind Men 35% (95) 36% (96) % (29) 2% (5) 6% (44) 269PID/Gender: Ind Women 37% (93) 29% (75) 8% (2) 3% (8) 23% (58) 254PID/Gender: Rep Men 48% (97) 30% (23) 9% (37) 4% (6) 0% (40) 43PID/Gender: Rep Women 35% (6) 40% (80) 8% (38) 5% (22) 2% (55) 455Ideo: Liberal (1-3) 34% (229) 36% (243) 0% (70) 5% (3) 4% (93) 665Ideo: Moderate (4) 4% (87) 33% (5) 8% (39) 2% (9) 6% (7) 458Ideo: Conservative (5-7) 4% (273) 38% (25) 8% (50) 3% (20) 0% (68) 662Educ: College 42% (550) 3% (405) 8% (07) 3% (44) 5% (95) 300Educ: Bachelors degree 36% (8) 37% (88) 0% (52) 4% (9) 3% (68) 508Educ: Post-grad 30% (8) 46% (26) 9% (24) 4% (0) 2% (33) 275



209

Table HR3_7



Somewhatunfavorable

Veryunfavorable


Adults 39% (82) 35% (79) 9% (84) 3% (72) 4% (296) 2083Income: Under 50k 39% (466) 32% (374) 9% (2) 4% (43) 6% (89) 82Income: 50k-100k 38% (23) 38% (230) 9% (52) 4% (24) % (69) 605Income: 100k+ 39% (6) 39% (6) 7% (20) 2% (6) 3% (38) 295Ethnicity: White 37% (632) 36% (60) 0% (63) 3% (56) 4% (237) 698Ethnicity: Hispanic 44% (85) 30% (58) 9% (7) 6% () 2% (23) 94Ethnicity: Afr. Am. 48% (24) 28% (7) 5% (2) 4% () 5% (39) 258Ethnicity: Other 44% (56) 30% (37) 7% (8) 4% (5) 6% (20) 27Relig: Protestant 37% (87) 40% (202) 7% (34) 3% (6) 3% (68) 508Relig: Roman Catholic 42% (52) 36% (3) 7% (27) 3% (0) % (40) 359Relig: Something Else 30% (6) 40% (80) 9% (8) 4% (8) 7% (34) 20Relig: Jewish 48% (25) 29% (5) 7% (4) — (0) 6% (8) 5Relig: Evangelical 34% (254) 40% (297) 8% (62) 3% (23) 5% (0) 746Relig: Non-Evang. Catholics 46% (46) 36% (6) 5% (6) 3% () 0% (33) 322Relig: All Christian 37% (400) 39% (43) 7% (78) 3% (34) 3% (42) 068Relig: All Non-Christian 52% (34) 26% (66) 6% (5) 5% (2) % (29) 255Community: Urban 4% (24) 32% (66) 8% (43) 4% (2) 4% (73) 57Community: Suburban 37% (346) 35% (33) 0% (9) 3% (32) 5% (4) 94Community: Rural 40% (252) 36% (222) 8% (50) 3% (9) 3% (82) 625Employ: Private Sector 37% (257) 36% (247) 9% (64) 3% (2) 4% (98) 687Employ: Government 4% (69) 33% (55) % (9) 3% (5) % (8) 67Employ: Self-Employed 44% (75) 34% (58) 9% (6) 4% (6) 0% (7) 72Employ: Homemaker 28% (29) 36% (38) 7% (8) 7% (8) 2% (2) 04Employ: Student 30% (8) 33% (20) 6% (4) 3% (2) 27% (6) 60Employ: Retired 39% (95) 38% (88) 6% (30) 3% (4) 4% (69) 496Employ: Unemployed 4% (7) 30% (52) 8% (4) 4% (7) 7% (29) 72Employ: Other 43% (98) 28% (62) 9% (9) 4% (9) 6% (37) 224Military HH: Yes 43% (68) 33% (29) 7% (26) 4% (7) 3% (5) 39Military HH: No 38% (644) 35% (590) 9% (58) 3% (55) 4% (245) 692RD/WT: Right Direction 44% (37) 34% (290) 8% (63) 3% (29) % (90) 843RD/WT: Wrong Track 36% (44) 35% (428) 0% (20) 3% (43) 7% (206) 239


210




Somewhatunfavorable

Veryunfavorable


Adults 39% (82) 35% (79) 9% (84) 3% (72) 4% (296) 2083Trump Job Approve 44% (402) 36% (326) 7% (66) 3% (30) 9% (82) 906Trump Job Disapprove 35% (375) 34% (369) 0% (06) 4% (38) 7% (80) 069Trump Job Strongly Approve 50% (240) 32% (54) 6% (3) 3% (4) 9% (44) 482Trump Job Somewhat Approve 38% (62) 4% (73) 8% (35) 4% (6) 9% (39) 424Trump Job Somewhat Disapprove 42% (05) 37% (92) 7% (8) 3% (7) 2% (30) 25Trump Job Strongly Disapprove 33% (27) 34% (276) % (89) 4% (32) 8% (50) 87#1 Issue: Economy 4% (233) 36% (20) 8% (46) 3% (8) 2% (67) 566#1 Issue: Security 4% (43) 37% (29) 0% (34) % (5) 2% (42) 352#1 Issue: Health Care 38% (57) 35% (44) % (46) 4% (5) 3% (55) 47#1 Issue: Medicare / Social Security 43% (36) 33% (04) 6% (8) 3% (0) 6% (50) 38#1 Issue: Women’s Issues 29% (34) 28% (33) 0% (2) 9% () 23% (28) 8#1 Issue: Education 39% (50) 33% (42) 4% (5) 5% (6) 9% (24) 27#1 Issue: Energy 34% (25) 39% (28) 0% (7) 6% (5) % (8) 73#1 Issue: Other 3% (35) 33% (37) 3% (5) 3% (3) 20% (23) 22016 Vote: Hillary Clinton 37% (259) 36% (25) 9% (66) 4% (27) 4% (99) 7022016 Vote: Donald Trump 45% (339) 36% (272) 8% (58) 2% (7) 0% (75) 7602016 Vote: Someone else 3% (58) 39% (72) 9% (7) 6% () 5% (29) 882016 Vote: Didnt Vote 36% (56) 28% (22) 0% (4) 4% (7) 22% (93) 430Voted in 2014: Yes 40% (583) 36% (537) 8% (2) 4% (52) 2% (8) 474Voted in 2014: No 38% (229) 30% (82) 0% (63) 3% (20) 9% (5) 6092012 Vote: Barack Obama 37% (327) 37% (33) 9% (83) 3% (28) 3% (7) 8862012 Vote: Mitt Romney 42% (246) 37% (27) 6% (38) 3% (6) % (64) 5802012 Vote: Other 45% (38) 25% (2) % (9) 8% (6) % (0) 852012 Vote: Didn’t Vote 38% (20) 28% (49) 0% (54) 4% (22) 20% (06) 5324-Region: Northeast 46% (69) 3% (4) 7% (25) 2% (9) 5% (54) 3704-Region: Midwest 38% (83) 35% (70) 0% (50) 3% (5) 4% (66) 4834-Region: South 38% (296) 39% (297) 8% (62) 3% (24) 2% (93) 7724-Region: West 36% (65) 30% (38) 0% (47) 5% (24) 8% (84) 458Favorable of Trump 45% (404) 35% (37) 7% (65) 3% (28) 9% (8) 895Unfavorable of Trump 34% (365) 36% (38) 0% (06) 4% (39) 6% (75) 066



211

Table HR3_7



Somewhatunfavorable

Veryunfavorable


Adults 39% (82) 35% (79) 9% (84) 3% (72) 4% (296) 2083Very Favorable of Trump 49% (245) 3% (55) 8% (38) 3% (5) 9% (47) 50Somewhat Favorable of Trump 40% (59) 4% (62) 7% (27) 3% (2) 9% (34) 394Somewhat Unfavorable of Trump 36% (7) 40% (77) 6% (2) 2% (5) 5% (30) 95Very Unfavorable of Trump 34% (294) 35% (304) % (94) 4% (34) 7% (45) 87Frequent TV watchers 40% (654) 34% (555) 9% (43) 4% (58) 4% (224) 634Frequent movie watchers 47% (452) 3% (304) 9% (83) 4% (34) 0% (99) 973Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


212


Table HR3_8: And, do you have a favorable or unfavorable impression of the following movie series?The Hobbit


Somewhatunfavorable

Veryunfavorable


Adults 29% (588) 27% (548) % (29) 6% (7) 27% (547) 208Gender: Male 36% (343) 25% (238) 2% (4) 5% (47) 2% (202) 943Gender: Female 23% (245) 29% (30) 0% (05) 7% (70) 32% (345) 075Age: 18-29 38% (3) 2% (74) % (39) 9% (3) 2% (72) 347Age: 30-44 30% (39) 30% (36) 3% (6) 8% (37) 8% (83) 456Age: 45-54 3% (36) 30% (3) 0% (43) 6% (26) 24% (04) 440Age: 55-64 26% (78) 28% (85) 0% (3) 4% (3) 32% (96) 304Age: 65+ 22% (04) 26% (22) 9% (44) 2% (0) 4% (9) 470Generation Z: 18-21 32% (38) 23% (27) % (2) 2% (4) 23% (26) 7Millennial: Age 22-37 37% (78) 24% (6) 3% (64) 8% (39) 8% (88) 486Generation X: Age 38-53 29% (72) 32% (89) % (63) 6% (36) 22% (28) 588Boomers: Age 54-72 25% (84) 26% (88) 0% (69) 4% (28) 36% (260) 729PID: Dem (no lean) 32% (208) 26% (68) % (70) 6% (37) 27% (75) 656PID: Ind (no lean) 27% (39) 26% (36) 0% (5) 4% (2) 33% (67) 53PID: Rep (no lean) 28% (24) 29% (244) 2% (98) 7% (59) 24% (205) 848PID/Gender: DemMen 4% (5) 22% (62) 0% (27) 5% (4) 22% (63) 280PID/Gender: DemWomen 25% (93) 28% (06) % (42) 6% (23) 30% (2) 376PID/Gender: Ind Men 34% (88) 28% (73) 2% (32) 2% (6) 25% (64) 263PID/Gender: Ind Women 20% (5) 25% (63) 8% (9) 6% (5) 4% (03) 25PID/Gender: Rep Men 35% (40) 26% (03) 4% (55) 7% (27) 9% (75) 400PID/Gender: Rep Women 23% (0) 32% (4) 0% (43) 7% (32) 29% (30) 448Ideo: Liberal (1-3) 34% (220) 25% (65) 2% (75) 5% (35) 24% (52) 648Ideo: Moderate (4) 26% (4) 28% (25) % (49) 5% (24) 29% (30) 442Ideo: Conservative (5-7) 28% (82) 28% (80) % (69) 6% (36) 27% (76) 642Educ: College 29% (36) 24% (304) % (36) 6% (80) 30% (375) 255Educ: Bachelors degree 27% (32) 34% (65) 2% (56) 5% (23) 23% (3) 490Educ: Post-grad 35% (95) 29% (79) 0% (26) 5% (4) 22% (59) 272



213

Table HR3_8



Somewhatunfavorable

Veryunfavorable


Adults 29% (588) 27% (548) % (29) 6% (7) 27% (547) 208Income: Under 50k 29% (329) 25% (289) 0% (2) 6% (67) 30% (342) 38Income: 50k-100k 28% (62) 29% (72) 3% (75) 6% (33) 25% (47) 589Income: 100k+ 33% (97) 30% (87) % (32) 6% (7) 20% (58) 29Ethnicity: White 28% (47) 28% (466) % (88) 6% (99) 26% (435) 658Ethnicity: Hispanic 34% (64) 23% (43) 5% (28) 5% (9) 23% (43) 87Ethnicity: Afr. Am. 30% (7) 22% (53) 9% (2) 4% (9) 36% (85) 238Ethnicity: Other 38% (46) 24% (29) 9% (0) 7% (9) 22% (27) 2Relig: Protestant 26% (3) 29% (48) 2% (59) 4% (8) 29% (48) 504Relig: Roman Catholic 29% (00) 28% (94) 9% (3) 6% (20) 28% (96) 34Relig: Something Else 35% (66) 3% (58) 8% (6) 6% (0) 20% (38) 87Relig: Jewish 2% () 2% () 2% (6) 4% (2) 42% (23) 53Relig: Evangelical 28% (99) 30% (27) 9% (67) 5% (34) 28% (205) 722Relig: Non-Evang. Catholics 3% (97) 27% (84) 3% (39) 5% (4) 25% (76) 30Relig: All Christian 29% (296) 29% (30) 0% (06) 5% (48) 27% (28) 032Relig: All Non-Christian 29% (67) 23% (53) % (24) 0% (23) 27% (63) 230Community: Urban 33% (66) 23% (7) % (57) 6% (30) 26% (33) 502Community: Suburban 27% (247) 30% (277) 2% (07) 6% (53) 26% (239) 923Community: Rural 30% (75) 26% (54) 9% (55) 6% (34) 30% (75) 593Employ: Private Sector 28% (89) 29% (94) 2% (78) 6% (42) 25% (65) 667Employ: Government 37% (6) 24% (4) 3% (2) 7% () 9% (32) 67Employ: Self-Employed 30% (50) 24% (40) 5% (25) 6% (0) 26% (44) 68Employ: Homemaker 24% (24) 30% (3) % () 2% (2) 24% (24) 02Employ: Student 30% (9) 3% (20) % (7) 7% (4) 2% (3) 63Employ: Retired 25% (7) 27% (29) 0% (48) 4% (7) 34% (62) 472Employ: Unemployed 34% (56) 24% (39) % (8) 6% (0) 26% (42) 66Employ: Other 34% (72) 26% (55) 6% (2) 5% () 29% (63) 23Military HH: Yes 34% (3) 26% (00) 8% (3) 5% (8) 27% (0) 38Military HH: No 28% (457) 27% (448) % (88) 6% (98) 27% (446) 637RD/WT: Right Direction 30% (24) 28% (227) 2% (97) 5% (44) 25% (99) 808RD/WT: Wrong Track 29% (347) 27% (32) 0% (2) 6% (73) 29% (347) 20


214




Somewhatunfavorable

Veryunfavorable


Adults 29% (588) 27% (548) % (29) 6% (7) 27% (547) 208Trump Job Approve 29% (250) 30% (263) % (97) 6% (48) 24% (206) 865Trump Job Disapprove 30% (33) 25% (264) % (8) 6% (59) 28% (294) 048Trump Job Strongly Approve 28% (32) 29% (32) % (52) 7% (30) 25% (6) 462Trump Job Somewhat Approve 29% (9) 33% (3) % (45) 4% (8) 22% (9) 402Trump Job Somewhat Disapprove 27% (67) 3% (76) 8% (9) 8% (20) 26% (64) 246Trump Job Strongly Disapprove 3% (246) 23% (88) 2% (99) 5% (39) 29% (230) 80#1 Issue: Economy 33% (79) 26% (4) % (59) 6% (35) 24% (30) 544#1 Issue: Security 23% (79) 30% (05) % (37) 5% (8) 3% (08) 346#1 Issue: Health Care 26% (06) 3% (25) 5% (6) 5% (9) 23% (92) 403#1 Issue: Medicare / Social Security 29% (87) 22% (65) 7% (22) 5% (6) 37% () 300#1 Issue: Women’s Issues 35% (40) 28% (32) 6% (7) 7% (8) 24% (28) 5#1 Issue: Education 30% (36) 26% (32) 2% (5) 9% () 23% (29) 23#1 Issue: Energy 43% (30) 30% (2) 9% (6) 4% (3) 4% (0) 7#1 Issue: Other 26% (30) 24% (27) 0% () 6% (7) 34% (39) 52016 Vote: Hillary Clinton 30% (200) 26% (74) % (74) 5% (32) 28% (89) 6702016 Vote: Donald Trump 27% (97) 3% (227) % (8) 5% (33) 26% (92) 7302016 Vote: Someone else 32% (57) 25% (46) 0% (8) 6% (0) 27% (49) 802016 Vote: Didnt Vote 30% (32) 23% (0) % (46) 9% (40) 27% (6) 435Voted in 2014: Yes 28% (40) 28% (396) % (56) 5% (68) 28% (393) 44Voted in 2014: No 3% (87) 25% (52) 0% (63) 8% (49) 25% (53) 6042012 Vote: Barack Obama 30% (253) 26% (25) 3% (08) 5% (43) 27% (225) 8442012 Vote: Mitt Romney 26% (49) 32% (79) 0% (55) 5% (29) 27% (5) 5622012 Vote: Other 22% (8) 23% (9) 5% (4) 5% (4) 45% (36) 82012 Vote: Didn’t Vote 32% (68) 25% (35) 0% (52) 8% (4) 25% (35) 534-Region: Northeast 28% (99) 26% (93) % (40) 6% (22) 29% (04) 3594-Region: Midwest 29% (38) 26% (26) 0% (49) 6% (27) 29% (37) 4774-Region: South 27% (200) 28% (203) % (8) 6% (44) 28% (207) 7344-Region: West 34% (5) 28% (26) % (48) 5% (23) 22% (99) 447Favorable of Trump 29% (250) 30% (259) % (97) 5% (46) 24% (209) 862Unfavorable of Trump 30% (33) 26% (268) % (5) 6% (60) 28% (290) 046



215

Table HR3_8



Somewhatunfavorable

Veryunfavorable


Adults 29% (588) 27% (548) % (29) 6% (7) 27% (547) 208Very Favorable of Trump 28% (34) 28% (36) 2% (57) 7% (33) 25% (22) 48Somewhat Favorable of Trump 30% (6) 32% (24) % (4) 3% (3) 23% (87) 38Somewhat Unfavorable of Trump 27% (5) 28% (52) 9% (7) 7% (3) 29% (53) 86Very Unfavorable of Trump 30% (262) 25% (27) % (98) 5% (46) 28% (237) 860Frequent TV watchers 29% (467) 27% (43) % (79) 6% (89) 26% (420) 586Frequent movie watchers 34% (322) 27% (25) % (04) 6% (6) 22% (202) 940Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


216


Table HR3_9: And, do you have a favorable or unfavorable impression of the following movie series?The Hunger Games


Somewhatunfavorable

Veryunfavorable


Adults 35% (70) 28% (57) 0% (20) 5% (93) 23% (460) 2045Gender: Male 35% (335) 29% (278) 3% (2) 4% (4) 9% (78) 953Gender: Female 34% (375) 27% (294) 8% (89) 5% (53) 26% (282) 092Age: 18-29 47% (72) 28% (0) 9% (33) 3% () 3% (46) 363Age: 30-44 4% (9) 30% (42) % (52) 6% (28) 2% (58) 47Age: 45-54 33% (46) 3% (36) % (49) 4% (7) 2% (94) 44Age: 55-64 30% (9) 25% (76) % (34) 5% (5) 29% (87) 303Age: 65+ 23% (09) 25% (6) 9% (42) 5% (22) 38% (77) 467Generation Z: 18-21 48% (59) 27% (33) 2% (5) 2% (2) % (3) 23Millennial: Age 22-37 46% (233) 27% (36) 9% (43) 5% (26) 3% (64) 502Generation X: Age 38-53 35% (207) 32% (93) 2% (70) 4% (2) 8% (05) 596Boomers: Age 54-72 27% (96) 26% (90) 9% (64) 6% (43) 33% (242) 735PID: Dem (no lean) 33% (223) 30% (20) % (77) 3% (22) 22% (5) 674PID: Ind (no lean) 34% (8) 28% (47) 9% (47) 3% (8) 26% (36) 528PID: Rep (no lean) 36% (306) 27% (223) 0% (86) 6% (54) 2% (73) 842PID/Gender: DemMen 36% (04) 32% (92) % (32) 2% (6) 9% (54) 287PID/Gender: DemWomen 3% (9) 28% (09) 2% (45) 4% (6) 25% (97) 387PID/Gender: Ind Men 34% (92) 28% (75) 2% (33) 2% (6) 23% (62) 268PID/Gender: Ind Women 34% (89) 28% (72) 5% (4) 4% (2) 28% (73) 260PID/Gender: Rep Men 35% (39) 28% () 4% (56) 7% (29) 6% (62) 397PID/Gender: Rep Women 37% (67) 25% (2) 7% (30) 6% (25) 25% () 445Ideo: Liberal (1-3) 36% (235) 3% (206) % (70) 3% (23) 9% (23) 658Ideo: Moderate (4) 32% (43) 29% (28) % (48) 4% (8) 24% (07) 444Ideo: Conservative (5-7) 34% (28) 26% (67) 0% (65) 6% (38) 24% (55) 643Educ: College 37% (474) 27% (343) 9% (2) 4% (56) 23% (290) 274Educ: Bachelors degree 29% (47) 29% (47) 3% (68) 4% (2) 24% (8) 50Educ: Post-grad 33% (89) 30% (82) % (30) 6% (6) 20% (53) 270



217

Table HR3_9



Somewhatunfavorable

Veryunfavorable


Adults 35% (70) 28% (57) 0% (20) 5% (93) 23% (460) 2045Income: Under 50k 35% (40) 26% (304) 9% (03) 5% (6) 24% (280) 50Income: 50k-100k 35% (20) 27% (65) 4% (83) 3% (9) 2% (24) 60Income: 100k+ 33% (98) 35% (02) 8% (24) 4% (3) 9% (56) 294Ethnicity: White 34% (565) 28% (470) % (79) 5% (80) 23% (377) 67Ethnicity: Hispanic 46% (90) 23% (45) % (2) 4% (8) 6% (32) 97Ethnicity: Afr. Am. 4% (00) 27% (66) 6% (6) 4% (0) 22% (55) 246Ethnicity: Other 35% (45) 28% (36) 2% (5) 3% (4) 22% (29) 28Relig: Protestant 3% (56) 25% (23) 2% (62) 4% (9) 28% (39) 498Relig: Roman Catholic 32% (2) 33% (6) 9% (32) 4% (6) 2% (73) 349Relig: Something Else 36% (7) 30% (60) 0% (20) 3% (6) 20% (39) 96Relig: Evangelical 32% (232) 29% (209) % (8) 3% (23) 26% (87) 732Relig: Non-Evang. Catholics 34% (07) 29% (90) % (34) 6% (8) 20% (63) 32Relig: All Christian 33% (339) 29% (299) % (4) 4% (4) 24% (250) 044Relig: All Non-Christian 40% (98) 25% (6) 0% (25) 7% (7) 8% (44) 245Community: Urban 37% (86) 28% (39) 9% (46) 5% (23) 2% (08) 502Community: Suburban 33% (32) 30% (28) 0% (98) 5% (43) 22% (207) 94Community: Rural 35% (22) 25% (5) % (66) 4% (27) 24% (45) 60Employ: Private Sector 36% (242) 32% (25) 0% (67) 4% (29) 8% (25) 678Employ: Government 37% (60) 37% (6) % (8) % (2) 4% (23) 64Employ: Self-Employed 34% (58) 25% (43) % (9) 7% () 23% (39) 70Employ: Homemaker 46% (46) 28% (28) 6% (6) 3% (3) 8% (8) 0Employ: Student 50% (34) 28% (9) 8% (6) % () 3% (9) 68Employ: Retired 26% (22) 23% (09) 2% (56) 6% (28) 34% (59) 474Employ: Unemployed 36% (6) 23% (39) 3% (22) 6% (0) 22% (38) 69Employ: Other 39% (86) 27% (59) 8% (7) 4% (9) 22% (49) 220Military HH: Yes 34% (29) 29% (0) 9% (36) 6% (24) 2% (8) 380Military HH: No 35% (58) 28% (462) 0% (74) 4% (69) 23% (379) 665RD/WT: Right Direction 36% (292) 28% (226) 0% (82) 7% (53) 9% (56) 809RD/WT: Wrong Track 34% (48) 28% (346) 0% (28) 3% (4) 25% (304) 236


218




Somewhatunfavorable

Veryunfavorable


Adults 35% (70) 28% (57) 0% (20) 5% (93) 23% (460) 2045Trump Job Approve 36% (39) 28% (243) 0% (86) 6% (52) 20% (75) 875Trump Job Disapprove 33% (353) 29% (30) % (7) 3% (37) 23% (247) 064Trump Job Strongly Approve 37% (75) 25% (5) % (53) 7% (33) 20% (93) 468Trump Job Somewhat Approve 35% (44) 3% (28) 8% (34) 5% (9) 20% (82) 407Trump Job Somewhat Disapprove 36% (92) 33% (83) 9% (23) % (4) 2% (53) 255Trump Job Strongly Disapprove 32% (26) 28% (227) 2% (94) 4% (33) 24% (94) 808#1 Issue: Economy 38% (20) 27% (49) 2% (66) 3% (8) 20% (08) 552#1 Issue: Security 3% (07) 3% (07) 9% (33) 6% (22) 23% (8) 349#1 Issue: Health Care 28% (6) 34% (39) 2% (5) 4% (7) 2% (87) 40#1 Issue: Medicare / Social Security 34% (03) 22% (67) 6% (9) 6% (7) 3% (94) 300#1 Issue: Women’s Issues 36% (45) 26% (32) 6% (20) 7% (8) 5% (8) 23#1 Issue: Education 44% (55) 33% (40) 6% (8) 4% (5) 3% (6) 23#1 Issue: Energy 44% (32) 20% (5) 6% (4) 3% (2) 27% (9) 72#1 Issue: Other 37% (43) 9% (22) 7% (9) 4% (4) 32% (38) 62016 Vote: Hillary Clinton 3% (24) 3% (20) % (75) 4% (25) 24% (62) 6862016 Vote: Donald Trump 35% (253) 27% (20) 0% (75) 6% (42) 22% (6) 7322016 Vote: Someone else 35% (63) 24% (45) 8% (4) 3% (6) 30% (54) 832016 Vote: Didnt Vote 4% (80) 26% (3) 0% (46) 4% (20) 9% (83) 442Voted in 2014: Yes 32% (459) 29% (40) 0% (48) 5% (67) 24% (348) 43Voted in 2014: No 4% (25) 26% (6) 0% (62) 4% (27) 8% (2) 632012 Vote: Barack Obama 3% (269) 30% (258) % (94) 4% (36) 24% (208) 8642012 Vote: Mitt Romney 32% (8) 27% (5) % (62) 5% (3) 25% (39) 5632012 Vote: Other 33% (26) 8% (4) 6% (5) 4% () 28% (22) 772012 Vote: Didn’t Vote 43% (234) 27% (49) 9% (49) 3% (6) 7% (92) 5404-Region: Northeast 30% (07) 29% (03) % (38) 5% (8) 26% (92) 3584-Region: Midwest 36% (72) 3% (5) 0% (47) 5% (22) 9% (92) 4834-Region: South 35% (265) 27% (99) % (83) 4% (33) 23% (7) 754-Region: West 37% (66) 26% (8) 9% (42) 4% (20) 23% (06) 452Favorable of Trump 36% (37) 27% (237) 0% (85) 6% (54) 20% (76) 868Unfavorable of Trump 33% (346) 30% (34) % (8) 3% (34) 23% (24) 053



219

Table HR3_9



Somewhatunfavorable

Veryunfavorable




220


Table HR3_10: And, do you have a favorable or unfavorable impression of the following movie series?Transformers


Somewhatunfavorable

Veryunfavorable


Adults 3% (646) 30% (629) % (237) 5% (98) 23% (468) 2077Gender: Male 35% (342) 33% (36) 2% (5) 5% (47) 6% (52) 97Gender: Female 27% (304) 28% (33) % (22) 5% (5) 29% (36) 06Age: 18-29 4% (54) 28% (05) 3% (49) 5% (20) 2% (44) 372Age: 30-44 4% (97) 32% (5) 3% (63) 5% (23) 9% (43) 478Age: 45-54 33% (45) 35% (56) % (47) 5% (23) 6% (7) 443Age: 55-64 27% (83) 28% (88) 9% (29) 5% (4) 3% (97) 3Age: 65+ 4% (67) 27% (28) 0% (48) 4% (7) 45% (23) 473Generation Z: 18-21 39% (48) 25% (3) 6% (9) 5% (7) 4% (8) 23Millennial: Age 22-37 42% (26) 3% (62) 3% (65) 5% (27) 9% (45) 55Generation X: Age 38-53 36% (26) 33% (20) 2% (69) 5% (29) 4% (86) 602Boomers: Age 54-72 2% (58) 28% (20) 0% (73) 4% (3) 37% (274) 746PID: Dem (no lean) 3% (26) 30% (206) 2% (86) 6% (4) 2% (46) 695PID: Ind (no lean) 29% (49) 3% (62) 0% (53) 2% (2) 28% (45) 522PID: Rep (no lean) 33% (28) 30% (26) % (98) 5% (45) 2% (77) 86PID/Gender: DemMen 34% (0) 3% (92) 5% (44) 5% (6) 5% (46) 299PID/Gender: DemWomen 29% (5) 29% (4) 0% (4) 6% (25) 25% (00) 395PID/Gender: Ind Men 32% (86) 34% (9) 0% (27) 2% (6) 2% (56) 267PID/Gender: Ind Women 25% (63) 28% (7) 0% (26) 2% (6) 35% (89) 255PID/Gender: Rep Men 38% (54) 33% (33) % (43) 6% (25) 2% (50) 405PID/Gender: Rep Women 28% (26) 28% (28) 2% (54) 5% (2) 28% (27) 456Ideo: Liberal (1-3) 28% (89) 29% (9) 5% (98) 7% (44) 22% (43) 665Ideo: Moderate (4) 3% (40) 34% (5) 9% (39) 4% (6) 23% (03) 449Ideo: Conservative (5-7) 28% (83) 32% (20) % (73) 4% (25) 25% (62) 652Educ: College 35% (452) 28% (356) % (38) 4% (56) 23% (293) 294Educ: Bachelors degree 25% (27) 35% (76) 4% (70) 6% (33) 20% (04) 509Educ: Post-grad 24% (67) 35% (97) % (29) 4% (0) 26% (72) 275



221

Table HR3_10



Somewhatunfavorable

Veryunfavorable


Adults 3% (646) 30% (629) % (237) 5% (98) 23% (468) 2077Income: Under 50k 34% (402) 27% (325) % (28) 5% (56) 23% (273) 83Income: 50k-100k 29% (7) 33% (99) 2% (70) 5% (30) 22% (30) 600Income: 100k+ 25% (73) 36% (05) 3% (39) 4% (3) 22% (64) 294Ethnicity: White 27% (455) 3% (529) 3% (22) 5% (83) 24% (4) 690Ethnicity: Hispanic 45% (88) 27% (53) 7% (3) 4% (8) 7% (32) 94Ethnicity: Afr. Am. 53% (37) 24% (6) 4% (0) 3% (8) 6% (4) 259Ethnicity: Other 4% (54) 30% (39) % (4) 5% (7) 3% (6) 29Relig: Protestant 23% (4) 3% (52) % (53) 5% (22) 3% (56) 498Relig: Roman Catholic 27% (96) 33% (8) 3% (45) 4% (5) 23% (84) 358Relig: Something Else 40% (79) 3% (6) % (2) 6% (2) 3% (25) 98Relig: Jewish 32% (7) 26% (4) 3% (7) — (0) 29% (5) 53Relig: Evangelical 26% (93) 3% (228) % (83) 5% (35) 27% (97) 736Relig: Non-Evang. Catholics 30% (96) 33% (03) % (36) 4% (3) 22% (68) 37Relig: All Christian 27% (289) 3% (33) % (9) 5% (49) 25% (265) 053Relig: All Non-Christian 40% (99) 28% (69) 2% (29) 4% (9) 8% (44) 25Community: Urban 40% (207) 30% (54) 9% (47) 4% (20) 7% (88) 55Community: Suburban 27% (250) 3% (294) 2% (3) 6% (57) 24% (225) 939Community: Rural 30% (89) 29% (8) 2% (77) 3% (22) 25% (55) 623Employ: Private Sector 34% (23) 33% (224) 3% (89) 4% (27) 6% () 683Employ: Government 3% (52) 37% (6) 2% (20) 8% (3) 3% (2) 67Employ: Self-Employed 35% (62) 28% (50) 0% (8) 6% (0) 2% (38) 77Employ: Homemaker 40% (4) 29% (30) 0% (0) 5% (5) 6% (7) 03Employ: Student 35% (25) 24% (7) 23% (6) % (0) 7% (2) 70Employ: Retired 5% (74) 30% (45) 0% (49) 5% (23) 39% (89) 480Employ: Unemployed 43% (75) 27% (48) 9% (6) 5% (8) 5% (27) 74Employ: Other 38% (85) 25% (55) 9% (20) 5% (0) 24% (53) 224Military HH: Yes 37% (42) 28% (08) 0% (39) 4% (6) 22% (84) 389Military HH: No 30% (503) 3% (52) 2% (98) 5% (83) 23% (384) 688RD/WT: Right Direction 34% (277) 32% (26) % (95) 3% (27) 20% (66) 826RD/WT: Wrong Track 29% (369) 29% (368) % (42) 6% (7) 24% (302) 25


222




Somewhatunfavorable

Veryunfavorable


Adults 3% (646) 30% (629) % (237) 5% (98) 23% (468) 2077Trump Job Approve 33% (292) 33% (299) % (94) 3% (29) 20% (83) 897Trump Job Disapprove 29% (35) 29% (309) 2% (25) 6% (66) 24% (256) 072Trump Job Strongly Approve 34% (64) 3% (49) 9% (45) 4% (9) 22% (04) 48Trump Job Somewhat Approve 3% (28) 36% (50) 2% (49) 2% (0) 9% (78) 46Trump Job Somewhat Disapprove 33% (84) 28% (72) 9% (23) 4% (9) 26% (66) 254Trump Job Strongly Disapprove 28% (23) 29% (237) 2% (02) 7% (57) 23% (90) 87#1 Issue: Economy 38% (23) 32% (82) % (60) 3% (7) 7% (96) 567#1 Issue: Security 34% (20) 26% (90) 8% (27) 5% (9) 27% (94) 350#1 Issue: Health Care 30% (23) 33% (37) % (47) 5% (20) 20% (83) 40#1 Issue: Medicare / Social Security 20% (62) 30% (93) % (34) 4% (2) 35% (09) 30#1 Issue: Women’s Issues 27% (33) 24% (30) 26% (3) 9% () 4% (7) 22#1 Issue: Education 3% (39) 39% (49) 4% (7) 3% (4) 4% (7) 25#1 Issue: Energy 36% (27) 24% (8) 5% () % () 23% (7) 74#1 Issue: Other 25% (29) 26% (3) 8% (0) 2% (5) 29% (35) 202016 Vote: Hillary Clinton 28% (97) 28% (97) 2% (84) 7% (5) 24% (67) 6962016 Vote: Donald Trump 29% (27) 33% (247) 2% (86) 3% (23) 23% (75) 7482016 Vote: Someone else 26% (47) 32% (58) 0% (9) 4% (7) 28% (5) 832016 Vote: Didnt Vote 4% (82) 28% (27) 0% (47) 4% (7) 7% (75) 447Voted in 2014: Yes 28% (407) 3% (445) % (60) 5% (70) 25% (368) 45Voted in 2014: No 38% (238) 29% (84) 2% (76) 4% (28) 6% (99) 6262012 Vote: Barack Obama 30% (264) 29% (256) % (99) 6% (52) 24% (208) 8792012 Vote: Mitt Romney 25% (44) 33% (9) 0% (55) 4% (2) 28% (59) 572012 Vote: Other 28% (22) 2% (6) 9% (5) 7% (5) 25% (9) 782012 Vote: Didn’t Vote 39% (25) 30% (66) 2% (67) 3% (9) 5% (8) 5494-Region: Northeast 30% (0) 28% (00) 2% (45) 5% (7) 25% (90) 3634-Region: Midwest 29% (4) 32% (56) 2% (57) 5% (22) 22% (08) 4844-Region: South 34% (268) 28% (29) % (86) 4% (34) 22% (73) 7804-Region: West 28% (26) 34% (53) % (48) 6% (26) 22% (97) 45Favorable of Trump 33% (298) 32% (285) % (95) 3% (29) 2% (85) 89Unfavorable of Trump 28% (303) 30% (39) 2% (29) 6% (66) 23% (247) 064



223

Table HR3_10



Somewhatunfavorable

Veryunfavorable


Adults 3% (646) 30% (629) % (237) 5% (98) 23% (468) 2077Very Favorable of Trump 36% (8) 27% (37) % (57) 4% (9) 2% (07) 50Somewhat Favorable of Trump 30% (7) 38% (47) 0% (38) 3% (0) 20% (78) 390Somewhat Unfavorable of Trump 32% (6) 35% (67) 9% (7) 4% (7) 2% (40) 92Very Unfavorable of Trump 28% (243) 29% (25) 3% (2) 7% (58) 24% (207) 872Frequent TV watchers 3% (506) 3% (508) 2% (89) 4% (7) 22% (354) 628Frequent movie watchers 40% (389) 3% (300) 9% (90) 4% (43) 5% (45) 967Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


224


Table HR3_11: And, do you have a favorable or unfavorable impression of the following movie series?Jurassic Park


Somewhatunfavorable

Veryunfavorable


Adults 4% (876) 36% (769) 8% (62) 3% (6) 2% (255) 223Gender: Male 47% (464) 35% (345) 9% (84) 2% (6) 8% (8) 990Gender: Female 36% (42) 37% (424) 7% (77) 4% (46) 5% (74) 32Age: 18-29 5% (89) 30% (4) 6% (23) 4% (5) 9% (34) 374Age: 30-44 53% (253) 32% (52) 6% (30) 2% () 7% (33) 479Age: 45-54 4% (86) 39% (78) 8% (36) 4% (6) 9% (43) 459Age: 55-64 38% (2) 39% (23) 8% (24) 2% (6) 3% (4) 35Age: 65+ 26% (27) 4% (202) 0% (49) 3% (4) 2% (04) 496Generation Z: 18-21 43% (53) 34% (43) 7% (9) 6% (8) 9% () 25Millennial: Age 22-37 56% (29) 28% (44) 6% (32) 2% (0) 7% (38) 56Generation X: Age 38-53 42% (259) 39% (240) 7% (44) 3% (2) 9% (55) 69Boomers: Age 54-72 33% (252) 39% (294) 9% (65) 3% (22) 7% (28) 76PID: Dem (no lean) 42% (298) 35% (248) 6% (4) 4% (28) 3% (90) 704PID: Ind (no lean) 39% (206) 34% (84) 7% (40) 3% (3) 7% (92) 535PID: Rep (no lean) 42% (372) 38% (337) 9% (80) 2% (20) 8% (74) 883PID/Gender: DemMen 46% (39) 37% (0) 7% (2) 2% (6) 8% (23) 300PID/Gender: DemWomen 39% (59) 34% (38) 5% (20) 5% (2) 7% (67) 405PID/Gender: Ind Men 43% (7) 34% (92) % (29) % (3) 2% (32) 272PID/Gender: Ind Women 34% (89) 35% (92) 4% () 4% () 23% (60) 262PID/Gender: Rep Men 50% (208) 34% (43) 8% (34) 2% (7) 6% (27) 48PID/Gender: Rep Women 35% (64) 42% (94) 0% (46) 3% (3) 0% (47) 465Ideo: Liberal (1-3) 42% (285) 36% (240) 7% (50) 3% (20) 2% (78) 674Ideo: Moderate (4) 38% (76) 36% (67) 9% (42) 2% () 4% (65) 462Ideo: Conservative (5-7) 4% (275) 4% (274) 7% (46) 3% (8) 9% (6) 674Educ: College 45% (605) 32% (433) 7% (90) 3% (44) 2% (62) 333Educ: Bachelors degree 34% (74) 42% (27) 9% (44) 2% () 3% (66) 52Educ: Post-grad 35% (97) 43% (9) 0% (28) 2% (6) 0% (27) 278



225

Table HR3_11



Somewhatunfavorable

Veryunfavorable


Adults 4% (876) 36% (769) 8% (62) 3% (6) 2% (255) 223Income: Under 50k 43% (520) 32% (394) 7% (83) 3% (42) 4% (76) 25Income: 50k-100k 38% (234) 4% (248) 9% (56) 3% (6) 9% (57) 60Income: 100k+ 4% (22) 43% (27) 7% (22) % (4) 7% (22) 297Ethnicity: White 40% (685) 38% (655) 8% (39) 3% (49) 2% (99) 727Ethnicity: Hispanic 56% (2) 29% (57) 2% (4) 2% (3) 2% (23) 99Ethnicity: Afr. Am. 46% (23) 28% (73) 6% (6) 3% (8) 7% (45) 264Ethnicity: Other 52% (68) 3% (4) 5% (7) 3% (4) 8% () 3Relig: Protestant 35% (80) 42% (27) 8% (44) 2% (2) 2% (63) 56Relig: Roman Catholic 40% (48) 37% (36) 9% (32) 2% (9) 2% (43) 367Relig: Something Else 37% (77) 42% (85) 7% (4) 4% (9) 0% (20) 205Relig: Jewish 32% (7) 4% (22) 3% (7) — (0) 4% (8) 52Relig: Evangelical 36% (274) 4% (3) 8% (59) 3% (20) 3% (96) 760Relig: Non-Evang. Catholics 40% (30) 39% (27) 9% (3) 3% (0) 9% (29) 327Relig: All Christian 37% (404) 40% (438) 8% (90) 3% (30) 2% (26) 088Relig: All Non-Christian 50% (3) 30% (78) 6% (4) 5% (2) 0% (27) 263Community: Urban 46% (245) 32% (67) 5% (28) 4% (20) 3% (67) 527Community: Suburban 38% (366) 38% (369) 9% (87) 3% (25) 2% (2) 960Community: Rural 42% (265) 37% (233) 7% (46) 3% (7) 2% (76) 636Employ: Private Sector 42% (294) 39% (268) 7% (49) 3% (22) 9% (60) 694Employ: Government 40% (67) 38% (63) 2% (2) 3% (6) 7% () 67Employ: Self-Employed 43% (75) 39% (68) 4% (6) 2% (4) 2% (20) 74Employ: Homemaker 45% (48) 33% (36) 5% (5) 5% (5) 2% (3) 07Employ: Student 50% (35) 35% (24) 2% (2) 3% (2) 0% (7) 69Employ: Retired 3% (55) 39% (98) % (55) 3% (4) 6% (82) 504Employ: Unemployed 47% (84) 29% (52) 9% (6) 3% (6) 2% (2) 78Employ: Other 52% (9) 26% (59) 4% (9) % (3) 7% (40) 230Military HH: Yes 42% (67) 36% (44) 0% (39) 2% (9) 0% (39) 399Military HH: No 4% (709) 36% (625) 7% (22) 3% (52) 3% (26) 724RD/WT: Right Direction 43% (37) 39% (329) 8% (69) 2% (9) 8% (65) 853RD/WT: Wrong Track 40% (505) 35% (439) 7% (93) 3% (42) 5% (90) 270


226




Somewhatunfavorable

Veryunfavorable


Adults 4% (876) 36% (769) 8% (62) 3% (6) 2% (255) 223Trump Job Approve 43% (394) 40% (365) 7% (67) 2% (7) 8% (72) 95Trump Job Disapprove 40% (436) 34% (376) 7% (8) 4% (4) 4% (58) 092Trump Job Strongly Approve 45% (224) 35% (73) 8% (40) 3% (3) 9% (43) 493Trump Job Somewhat Approve 40% (70) 45% (92) 6% (27) % (4) 7% (29) 423Trump Job Somewhat Disapprove 4% (06) 36% (94) 5% (4) 2% (6) 5% (39) 259Trump Job Strongly Disapprove 40% (330) 34% (28) 8% (67) 4% (35) 4% (9) 833#1 Issue: Economy 46% (265) 34% (97) 8% (45) 3% (5) 9% (53) 574#1 Issue: Security 4% (46) 38% (36) 6% (22) 3% (0) 2% (45) 359#1 Issue: Health Care 4% (7) 37% (53) 7% (29) 4% (5) % (47) 45#1 Issue: Medicare / Social Security 37% (20) 33% (09) 0% (33) 2% (7) 8% (59) 328#1 Issue: Women’s Issues 36% (45) 40% (50) 0% (3) 3% (4) % (4) 26#1 Issue: Education 4% (52) 43% (54) 4% (5) 4% (5) 8% (0) 26#1 Issue: Energy 48% (35) 36% (27) 8% (6) — (0) 8% (6) 75#1 Issue: Other 35% (42) 35% (42) 8% (0) 5% (6) 7% (2) 22016 Vote: Hillary Clinton 40% (285) 34% (242) 7% (5) 4% (29) 5% (05) 722016 Vote: Donald Trump 4% (34) 39% (302) 9% (66) 2% (2) 0% (74) 7682016 Vote: Someone else 34% (64) 42% (79) 8% (4) 3% (6) 4% (26) 892016 Vote: Didnt Vote 47% (22) 32% (43) 7% (30) 3% (4) % (5) 45Voted in 2014: Yes 38% (57) 38% (559) 8% (7) 3% (44) 3% (95) 486Voted in 2014: No 48% (305) 33% (20) 7% (44) 3% (8) 9% (60) 6372012 Vote: Barack Obama 40% (358) 35% (30) 7% (66) 4% (35) 4% (26) 8962012 Vote: Mitt Romney 38% (223) 42% (250) 7% (40) 2% () % (64) 5892012 Vote: Other 3% (25) 37% (29) 3% () — (0) 8% (5) 792012 Vote: Didn’t Vote 48% (270) 32% (79) 8% (45) 3% (5) 9% (50) 5584-Region: Northeast 39% (47) 34% (30) 7% (25) 3% (2) 7% (63) 3764-Region: Midwest 44% (24) 37% (8) 8% (38) 2% (9) 0% (50) 494-Region: South 4% (325) 37% (296) 8% (6) 3% (26) % (89) 7964-Region: West 4% (90) 35% (63) 8% (37) 3% (6) 2% (54) 459Favorable of Trump 44% (400) 38% (345) 8% (7) 2% (6) 8% (69) 90Unfavorable of Trump 39% (429) 36% (397) 7% (77) 4% (40) 4% (52) 096



227

Table HR3_11



Somewhatunfavorable

Veryunfavorable


Adults 4% (876) 36% (769) 8% (62) 3% (6) 2% (255) 223Very Favorable of Trump 45% (23) 35% (78) 9% (46) 3% (4) 9% (44) 53Somewhat Favorable of Trump 43% (69) 43% (67) 6% (25) % (2) 7% (26) 389Somewhat Unfavorable of Trump 38% (79) 39% (80) 6% (3) 2% (4) 4% (29) 206Very Unfavorable of Trump 39% (350) 36% (37) 7% (64) 4% (36) 4% (23) 890Frequent TV watchers 42% (70) 36% (602) 8% (25) 2% (4) 2% (9) 659Frequent movie watchers 52% (57) 32% (38) 6% (58) 2% (9) 8% (76) 988Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


228


Table HR3_12: And, do you have a favorable or unfavorable impression of the following movie series?X-Men


Somewhatunfavorable

Veryunfavorable


Adults 32% (660) 3% (642) 9% (83) 3% (68) 25% (507) 2060Gender: Male 38% (370) 32% (32) 9% (90) 3% (25) 7% (65) 962Gender: Female 26% (290) 30% (329) 9% (93) 4% (44) 3% (342) 098Age: 18-29 37% (37) 30% () % (4) 5% (7) 7% (63) 370Age: 30-44 46% (27) 33% (56) 8% (36) 3% (3) % (50) 472Age: 45-54 38% (68) 30% (34) 9% (4) 3% (5) 20% (87) 444Age: 55-64 25% (74) 33% (00) 8% (23) 6% (7) 29% (87) 302Age: 65+ 4% (64) 30% (40) 9% (42) % (6) 46% (220) 472Generation Z: 18-21 27% (33) 3% (38) 2% (4) 0% (2) 2% (26) 23Millennial: Age 22-37 45% (23) 3% (59) 9% (43) 3% (3) 2% (62) 50Generation X: Age 38-53 40% (238) 32% (92) 0% (58) 2% (5) 6% (98) 60Boomers: Age 54-72 20% (48) 30% (225) 8% (62) 3% (26) 38% (28) 742PID: Dem (no lean) 35% (242) 3% (25) 8% (56) 2% (7) 23% (56) 686PID: Ind (no lean) 28% (45) 33% (72) 8% (42) 2% () 29% (53) 524PID: Rep (no lean) 32% (272) 30% (254) 0% (85) 5% (40) 23% (98) 850PID/Gender: DemMen 44% (27) 32% (94) 9% (25) 2% (6) 3% (39) 29PID/Gender: DemWomen 29% (5) 3% (2) 8% (3) 3% (2) 30% (7) 396PID/Gender: Ind Men 3% (85) 36% (96) 9% (23) 2% (5) 23% (62) 27PID/Gender: Ind Women 24% (60) 30% (76) 7% (9) 3% (7) 36% (92) 253PID/Gender: Rep Men 39% (58) 30% (22) 0% (4) 4% (4) 6% (65) 400PID/Gender: Rep Women 25% (5) 29% (32) 0% (44) 6% (26) 30% (33) 449Ideo: Liberal (1-3) 35% (226) 33% (25) 9% (6) 3% (7) 2% (37) 655Ideo: Moderate (4) 29% (30) 35% (59) 8% (36) 3% (3) 25% (2) 450Ideo: Conservative (5-7) 29% (86) 29% (9) 0% (63) 4% (24) 29% (86) 650Educ: College 34% (443) 28% (359) 9% (6) 4% (56) 25% (320) 293Educ: Bachelors degree 28% (42) 38% (9) 9% (44) 2% (8) 23% (4) 499Educ: Post-grad 28% (75) 34% (92) 9% (23) 2% (5) 27% (73) 268



229

Table HR3_12



Somewhatunfavorable

Veryunfavorable


Adults 32% (660) 3% (642) 9% (83) 3% (68) 25% (507) 2060Income: Under 50k 34% (402) 28% (328) 9% (05) 3% (40) 26% (30) 75Income: 50k-100k 30% (78) 35% (20) 8% (47) 3% (2) 23% (39) 595Income: 100k+ 28% (80) 36% (04) % (3) 3% (8) 23% (67) 29Ethnicity: White 28% (467) 32% (537) 0% (60) 4% (60) 27% (449) 673Ethnicity: Hispanic 44% (86) 29% (56) 8% (6) 2% (5) 7% (33) 96Ethnicity: Afr. Am. 54% (39) 25% (65) 5% (3) % (3) 5% (39) 260Ethnicity: Other 42% (53) 3% (39) 8% (0) 5% (6) 5% (9) 27Relig: Protestant 25% (23) 3% (5) 8% (37) 4% (9) 33% (6) 492Relig: Roman Catholic 27% (97) 33% (8) 9% (32) 3% (2) 27% (96) 355Relig: Something Else 39% (78) 34% (68) 7% (5) 4% (7) 7% (34) 202Relig: Jewish 26% (4) 37% (20) % (0) — (0) 36% (9) 54Relig: Evangelical 28% (205) 32% (238) 7% (55) 3% (25) 29% (24) 737Relig: Non-Evang. Catholics 30% (94) 32% (00) 9% (29) 4% (3) 25% (77) 32Relig: All Christian 28% (299) 32% (337) 8% (84) 4% (38) 28% (29) 049Relig: All Non-Christian 39% (96) 30% (72) 7% (8) 4% (0) 20% (49) 244Community: Urban 40% (206) 28% (44) 8% (40) 4% (9) 20% (05) 54Community: Suburban 28% (260) 35% (330) 0% (9) 2% (23) 25% (232) 936Community: Rural 32% (94) 27% (67) 9% (52) 4% (27) 28% (70) 60Employ: Private Sector 36% (245) 3% (209) 9% (64) 3% (2) 2% (4) 679Employ: Government 33% (56) 36% (60) 2% (2) 3% (4) 6% (28) 68Employ: Self-Employed 36% (6) 39% (65) 6% () % (2) 8% (30) 69Employ: Homemaker 34% (35) 35% (36) % () 4% (4) 7% (7) 02Employ: Student 29% (20) 34% (23) 0% (7) 8% (6) 9% (3) 67Employ: Retired 7% (83) 30% (43) 0% (47) 3% (3) 4% (96) 482Employ: Unemployed 46% (80) 26% (46) 5% (9) 5% (9) 7% (29) 74Employ: Other 37% (80) 27% (60) 6% (4) 5% () 24% (53) 28Military HH: Yes 36% (38) 3% (8) 7% (26) 2% (7) 25% (95) 384Military HH: No 3% (522) 3% (524) 9% (57) 4% (62) 25% (43) 677RD/WT: Right Direction 32% (263) 3% (254) 9% (76) 4% (35) 24% (93) 82RD/WT: Wrong Track 32% (397) 3% (388) 9% (07) 3% (33) 25% (34) 239


230




Somewhatunfavorable

Veryunfavorable


Adults 32% (660) 3% (642) 9% (83) 3% (68) 25% (507) 2060Trump Job Approve 3% (276) 3% (273) 0% (84) 5% (40) 24% (208) 882Trump Job Disapprove 33% (347) 32% (344) 8% (90) 2% (24) 25% (262) 069Trump Job Strongly Approve 33% (53) 28% (3) % (50) 6% (26) 23% (07) 468Trump Job Somewhat Approve 30% (23) 34% (42) 8% (34) 3% (4) 24% (0) 44Trump Job Somewhat Disapprove 33% (8) 34% (83) 9% (23) 2% (5) 22% (55) 247Trump Job Strongly Disapprove 32% (266) 32% (262) 8% (67) 2% (20) 25% (207) 82#1 Issue: Economy 38% (26) 3% (74) 0% (57) 3% (7) 8% (03) 567#1 Issue: Security 27% (95) 29% (0) 9% (32) 5% (9) 29% (0) 347#1 Issue: Health Care 33% (33) 34% (35) 8% (30) 3% (3) 22% (90) 40#1 Issue: Medicare / Social Security 24% (73) 30% (93) 8% (26) 2% (6) 37% (4) 3#1 Issue: Women’s Issues 35% (42) 33% (40) 0% (2) 3% (4) 20% (24) 2#1 Issue: Education 35% (44) 33% (4) 9% (2) 5% (6) 9% (24) 26#1 Issue: Energy 34% (23) 38% (26) 5% (4) 2% () 2% (5) 69#1 Issue: Other 29% (35) 27% (32) 9% () 3% (4) 3% (36) 82016 Vote: Hillary Clinton 33% (226) 32% (29) 8% (58) 2% () 25% (74) 6882016 Vote: Donald Trump 28% (20) 3% (23) 9% (69) 4% (33) 27% (99) 742016 Vote: Someone else 33% (6) 32% (59) 7% (3) 2% (3) 26% (49) 852016 Vote: Didnt Vote 37% (62) 30% (32) 9% (42) 5% (20) 9% (86) 442Voted in 2014: Yes 3% (443) 3% (450) 9% (24) 3% (37) 27% (388) 442Voted in 2014: No 35% (27) 3% (9) 0% (59) 5% (3) 9% (9) 682012 Vote: Barack Obama 32% (282) 32% (280) 8% (72) 2% (6) 26% (225) 8752012 Vote: Mitt Romney 27% (52) 30% (70) 9% (50) 4% (25) 30% (68) 5652012 Vote: Other 3% (24) 28% (22) 4% () % () 26% (20) 782012 Vote: Didn’t Vote 37% (202) 3% (70) 9% (50) 5% (27) 7% (94) 5424-Region: Northeast 28% (03) 30% (08) 9% (3) 4% (4) 30% (08) 3644-Region: Midwest 35% (66) 28% (37) 9% (44) 4% (9) 24% (4) 4804-Region: South 34% (262) 32% (243) 8% (59) 3% (26) 23% (77) 7674-Region: West 29% (29) 34% (54) % (49) 2% (0) 24% (08) 449Favorable of Trump 32% (283) 30% (265) 9% (82) 5% (40) 24% (208) 879Unfavorable of Trump 32% (339) 33% (353) 8% (89) 2% (25) 24% (257) 064



231

Table HR3_12



Somewhatunfavorable

Veryunfavorable


Adults 32% (660) 3% (642) 9% (83) 3% (68) 25% (507) 2060Very Favorable of Trump 32% (56) 27% (32) 2% (56) 6% (3) 23% (2) 488Somewhat Favorable of Trump 33% (27) 34% (33) 7% (26) 2% (9) 24% (95) 39Somewhat Unfavorable of Trump 29% (55) 38% (73) 9% (8) % (3) 23% (44) 93Very Unfavorable of Trump 33% (284) 32% (280) 8% (7) 3% (22) 24% (23) 87Frequent TV watchers 33% (535) 3% (50) 9% (48) 3% (49) 24% (385) 69Frequent movie watchers 4% (399) 30% (289) 9% (85) 3% (33) 7% (64) 972Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


232


Table HR3_13: And, do you have a favorable or unfavorable impression of the following movie series?Star Trek


Somewhatunfavorable

Veryunfavorable


Adults 34% (702) 33% (672) 0% (206) 6% (33) 7% (343) 2056Gender: Male 39% (375) 33% (320) % (06) 4% (35) 3% (2) 956Gender: Female 30% (327) 32% (352) 9% (00) 9% (98) 20% (222) 099Age: 18-29 22% (75) 27% (9) 5% (5) 2% (4) 25% (85) 343Age: 30-44 29% (35) 33% (50) 6% (73) 9% (40) 4% (62) 460Age: 45-54 35% (56) 35% (55) 0% (45) 6% (28) 4% (65) 448Age: 55-64 47% (48) 30% (94) 6% (20) 3% (0) 3% (40) 32Age: 65+ 38% (89) 37% (8) 4% (7) 3% (4) 8% (9) 492Generation Z: 18-21 6% (9) 23% (26) 7% (9) 4% (6) 30% (34) 3Millennial: Age 22-37 27% (3) 3% (49) 5% (7) 0% (46) 8% (88) 485Generation X: Age 38-53 32% (93) 34% (206) 2% (75) 7% (43) 4% (84) 600Boomers: Age 54-72 45% (342) 32% (242) 4% (34) 3% (26) 5% (3) 758PID: Dem (no lean) 37% (252) 3% (209) 9% (58) 6% (4) 7% (6) 677PID: Ind (no lean) 29% (50) 35% (80) 2% (60) 6% (3) 9% (99) 520PID: Rep (no lean) 35% (299) 33% (283) 0% (88) 7% (6) 5% (27) 859PID/Gender: DemMen 45% (30) 33% (94) 8% (24) 2% (5) 2% (34) 287PID/Gender: DemWomen 3% (22) 29% (5) 9% (34) 9% (36) 2% (83) 390PID/Gender: Ind Men 36% (96) 36% (96) % (28) 4% () 4% (36) 266PID/Gender: Ind Women 2% (54) 33% (84) 3% (32) 8% (20) 25% (63) 254PID/Gender: Rep Men 37% (49) 32% (3) 3% (54) 5% (9) 3% (5) 403PID/Gender: Rep Women 33% (5) 33% (53) 8% (34) 9% (42) 7% (76) 456Ideo: Liberal (1-3) 38% (245) 33% (26) 0% (66) 5% (3) 4% (94) 653Ideo: Moderate (4) 35% (55) 33% (45) 9% (40) 6% (28) 7% (77) 446Ideo: Conservative (5-7) 36% (238) 36% (234) 8% (53) 5% (36) 5% (96) 657Educ: College 30% (386) 3% (403) % (39) 9% () 9% (243) 282Educ: Bachelors degree 4% (207) 32% (59) 0% (48) 3% (6) 5% (73) 503Educ: Post-grad 40% (09) 40% (09) 7% (9) 2% (6) 0% (27) 270



233

Table HR3_13



Somewhatunfavorable

Veryunfavorable


Adults 34% (702) 33% (672) 0% (206) 6% (33) 7% (343) 2056Income: Under 50k 33% (38) 3% (36) 0% (9) 8% (95) 8% (209) 65Income: 50k-100k 35% (209) 35% (208) 9% (57) 5% (29) 6% (96) 599Income: 100k+ 38% () 35% (03) 0% (3) 3% (9) 3% (38) 292Ethnicity: White 34% (574) 33% (553) 0% (72) 6% (09) 6% (277) 684Ethnicity: Hispanic 36% (66) 26% (48) 4% (26) 8% (5) 6% (30) 85Ethnicity: Afr. Am. 34% (86) 33% (82) 7% (9) 6% (5) 9% (48) 249Ethnicity: Other 34% (42) 30% (37) 3% (5) 7% (9) 5% (9) 22Relig: Protestant 39% (20) 36% (86) 7% (35) 4% (20) 4% (70) 53Relig: Roman Catholic 34% (20) 37% (29) 8% (27) 4% (3) 8% (62) 35Relig: Something Else 33% (66) 30% (60) 3% (26) 0% (9) 4% (28) 99Relig: Jewish 52% (28) 8% (0) 7% (4) 3% (2) 20% () 54Relig: Evangelical 35% (258) 35% (260) 8% (59) 6% (4) 6% (9) 738Relig: Non-Evang. Catholics 40% (29) 36% (6) 9% (28) 3% () 3% (4) 325Relig: All Christian 36% (387) 35% (376) 8% (88) 5% (52) 5% (60) 063Relig: All Non-Christian 34% (83) 27% (68) 3% (32) 0% (26) 6% (39) 247Community: Urban 36% (80) 33% (64) 0% (49) 8% (38) 5% (74) 505Community: Suburban 34% (323) 33% (30) % (0) 5% (5) 6% (55) 94Community: Rural 33% (99) 32% (98) 9% (56) 7% (44) 9% (4) 6Employ: Private Sector 34% (23) 34% (230) % (77) 7% (48) 4% (94) 679Employ: Government 35% (55) 34% (53) 3% (2) 5% (7) 4% (22) 59Employ: Self-Employed 30% (52) 37% (63) 0% (7) 6% () 7% (28) 7Employ: Homemaker 23% (23) 33% (33) 2% (2) 4% (4) 8% (8) 0Employ: Student 2% (3) 27% (7) 6% (0) 7% (4) 29% (9) 63Employ: Retired 42% (2) 35% (75) 4% (20) 4% (8) 5% (74) 498Employ: Unemployed 29% (48) 26% (44) 3% (22) 0% (6) 2% (34) 65Employ: Other 3% (68) 26% (57) 3% (28) 7% (5) 24% (53) 220Military HH: Yes 42% (62) 35% (36) 7% (26) 3% (3) 3% (5) 388Military HH: No 32% (539) 32% (536) % (80) 7% (2) 8% (292) 668RD/WT: Right Direction 34% (284) 33% (275) % (9) 6% (49) 6% (29) 827RD/WT: Wrong Track 34% (48) 32% (397) 9% (5) 7% (84) 7% (25) 229


234




Somewhatunfavorable

Veryunfavorable


Adults 34% (702) 33% (672) 0% (206) 6% (33) 7% (343) 2056Trump Job Approve 36% (36) 34% (303) 0% (93) 7% (60) 3% (7) 890Trump Job Disapprove 35% (370) 33% (349) 9% (9) 6% (62) 7% (83) 055Trump Job Strongly Approve 39% (84) 34% (6) 9% (43) 6% (29) 2% (59) 477Trump Job Somewhat Approve 32% (33) 34% (42) 2% (50) 7% (30) 4% (58) 43Trump Job Somewhat Disapprove 30% (74) 36% (89) % (26) 8% (20) 6% (4) 250Trump Job Strongly Disapprove 37% (296) 32% (260) 8% (65) 5% (43) 8% (42) 805#1 Issue: Economy 3% (73) 33% (82) 3% (72) 6% (34) 7% (95) 555#1 Issue: Security 33% (5) 34% (8) 8% (29) 9% (32) 6% (56) 350#1 Issue: Health Care 32% (27) 35% (39) 2% (47) 6% (22) 6% (64) 399#1 Issue: Medicare / Social Security 45% (46) 32% (04) 5% (6) 4% (2) 4% (45) 322#1 Issue: Women’s Issues 33% (40) 28% (34) % (3) 8% (9) 20% (24) 20#1 Issue: Education 29% (35) 30% (37) 4% (7) 8% (9) 9% (23) 2#1 Issue: Energy 35% (26) 40% (29) 7% (5) 5% (4) 2% (9) 73#1 Issue: Other 34% (40) 26% (30) 6% (7) 9% (0) 24% (28) 62016 Vote: Hillary Clinton 38% (260) 33% (226) 8% (58) 4% (29) 6% (2) 6842016 Vote: Donald Trump 36% (268) 36% (27) 9% (69) 5% (40) 4% (02) 7502016 Vote: Someone else 35% (65) 36% (66) % (20) 5% (9) 3% (25) 852016 Vote: Didnt Vote 25% (08) 25% (08) 4% (60) 3% (55) 24% (03) 434Voted in 2014: Yes 37% (542) 35% (503) 9% (25) 4% (64) 5% (25) 450Voted in 2014: No 26% (60) 28% (68) 3% (8) % (69) 2% (28) 6062012 Vote: Barack Obama 37% (327) 35% (305) 8% (68) 5% (43) 5% (33) 8772012 Vote: Mitt Romney 37% (20) 37% (22) 9% (5) 5% (28) 2% (70) 572012 Vote: Other 36% (30) 8% (5) 5% (2) 5% (4) 26% (2) 832012 Vote: Didn’t Vote 26% (35) 27% (39) 4% (74) % (58) 23% (9) 5244-Region: Northeast 36% (3) 34% (25) 8% (30) 4% (4) 8% (67) 3674-Region: Midwest 33% (57) 35% (68) 0% (47) 8% (37) 5% (72) 4804-Region: South 34% (262) 3% (233) % (8) 6% (48) 8% (37) 7604-Region: West 34% (52) 33% (46) % (48) 8% (35) 5% (67) 448Favorable of Trump 36% (39) 34% (298) % (95) 6% (54) 3% (6) 884Unfavorable of Trump 34% (364) 33% (349) 9% (97) 7% (69) 7% (80) 059



235

Table HR3_13



Somewhatunfavorable

Veryunfavorable


Adults 34% (702) 33% (672) 0% (206) 6% (33) 7% (343) 2056Very Favorable of Trump 36% (78) 33% (63) 2% (58) 7% (33) 3% (66) 497Somewhat Favorable of Trump 37% (42) 35% (36) 0% (38) 5% (2) 3% (50) 386Somewhat Unfavorable of Trump 28% (54) 35% (68) 3% (25) 8% (5) 7% (33) 95Very Unfavorable of Trump 36% (30) 32% (28) 8% (73) 6% (54) 7% (47) 865Frequent TV watchers 35% (570) 32% (520) 0% (59) 6% (04) 6% (263) 66Frequent movie watchers 40% (376) 29% (274) % (0) 7% (66) 4% (3) 948Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


236


Table HR3_14: And, do you have a favorable or unfavorable impression of the following movie series?The Matrix


Somewhatunfavorable

Veryunfavorable


Adults 32% (655) 3% (629) 0% (204) 5% (0) 23% (466) 2055Gender: Male 43% (409) 30% (286) 0% (92) 4% (35) 4% (39) 96Gender: Female 22% (245) 3% (343) 0% (2) 6% (67) 30% (327) 094Age: 18-29 35% (24) 23% (8) 4% (49) 5% (8) 24% (86) 358Age: 30-44 43% (20) 33% (53) 0% (48) 5% (22) 0% (46) 472Age: 45-54 36% (6) 32% (46) 9% (39) 7% (30) 6% (73) 449Age: 55-64 25% (78) 36% (2) 8% (24) 4% (2) 27% (83) 308Age: 65+ 9% (9) 29% (36) 9% (43) 4% (20) 38% (79) 468Generation Z: 18-21 27% (3) 23% (27) 2% (3) 7% (8) 32% (38) 7Millennial: Age 22-37 4% (206) 28% (40) 2% (62) 4% (22) 5% (73) 504Generation X: Age 38-53 38% (232) 33% (97) 9% (57) 6% (36) 4% (84) 606Boomers: Age 54-72 24% (79) 3% (228) 8% (58) 5% (36) 32% (232) 733PID: Dem (no lean) 32% (29) 3% (208) % (77) 3% (20) 23% (57) 68PID: Ind (no lean) 33% (69) 30% (54) 9% (44) 3% (5) 25% (29) 5PID: Rep (no lean) 3% (266) 3% (267) 0% (83) 8% (67) 2% (80) 863PID/Gender: DemMen 43% (23) 30% (87) % (3) 2% (5) 5% (42) 288PID/Gender: DemWomen 24% (96) 3% (2) 2% (46) 4% (5) 29% (5) 393PID/Gender: Ind Men 44% (5) 28% (73) 0% (27) 2% (4) 7% (45) 264PID/Gender: Ind Women 22% (54) 33% (8) 7% (7) 4% (0) 34% (85) 248PID/Gender: Rep Men 42% (7) 3% (27) 8% (34) 6% (25) 3% (52) 409PID/Gender: Rep Women 2% (95) 3% (4) % (49) 9% (4) 28% (28) 454Ideo: Liberal (1-3) 34% (228) 30% (20) % (76) 4% (29) 9% (28) 662Ideo: Moderate (4) 33% (50) 3% (4) 7% (32) 5% (23) 23% (04) 449Ideo: Conservative (5-7) 27% (75) 33% (20) 0% (66) 5% (33) 25% (58) 642Educ: College 32% (48) 29% (377) 0% (23) 5% (64) 24% (308) 29Educ: Bachelors degree 32% (57) 32% (57) % (52) 5% (26) 20% (99) 49Educ: Post-grad 29% (79) 35% (95) 0% (28) 4% (2) 22% (59) 274



237

Table HR3_14



Somewhatunfavorable

Veryunfavorable


Adults 32% (655) 3% (629) 0% (204) 5% (0) 23% (466) 2055Income: Under 50k 32% (376) 30% (347) 9% (00) 6% (66) 24% (284) 73Income: 50k-100k 32% (93) 29% (74) 2% (74) 4% (26) 22% (29) 596Income: 100k+ 30% (85) 38% (08) 0% (30) 4% (0) 9% (53) 286Ethnicity: White 28% (472) 3% (523) % (77) 5% (92) 25% (44) 678Ethnicity: Hispanic 47% (92) 2% (4) 8% (5) 7% (3) 7% (34) 95Ethnicity: Afr. Am. 50% (27) 26% (67) 7% (9) % (3) 4% (36) 252Ethnicity: Other 44% (55) 32% (39) 6% (8) 5% (7) 3% (6) 25Relig: Protestant 24% (9) 32% (62) 9% (44) 4% (22) 30% (52) 499Relig: Roman Catholic 29% (99) 34% (8) 0% (34) 5% (7) 22% (77) 345Relig: Something Else 34% (70) 33% (66) 9% (8) 5% (0) 9% (38) 202Relig: Evangelical 27% (94) 34% (245) 9% (67) 5% (33) 26% (9) 730Relig: Non-Evang. Catholics 30% (94) 32% (00) 9% (30) 5% (6) 24% (76) 35Relig: All Christian 28% (288) 33% (346) 9% (97) 5% (49) 26% (267) 046Relig: All Non-Christian 38% (95) 24% (60) 2% (3) 8% (9) 8% (44) 250Community: Urban 4% (22) 28% (42) 7% (34) 4% (2) 20% (04) 52Community: Suburban 30% (280) 32% (295) 0% (97) 5% (48) 22% (209) 930Community: Rural 27% (63) 3% (9) 2% (73) 5% (33) 25% (53) 63Employ: Private Sector 36% (242) 3% (206) 9% (59) 4% (30) 20% (37) 673Employ: Government 32% (52) 35% (58) 5% (25) 5% (8) 3% (2) 65Employ: Self-Employed 34% (59) 37% (65) % (9) 3% (6) 5% (25) 74Employ: Homemaker 26% (26) 32% (32) 2% (2) 9% (9) 2% (2) 00Employ: Student 30% (9) 29% (9) 8% (5) 4% (3) 30% (9) 65Employ: Retired 2% (03) 3% (49) 0% (48) 6% (27) 32% (56) 482Employ: Unemployed 42% (73) 23% (40) 0% (8) 6% () 8% (32) 74Employ: Other 36% (79) 27% (60) 8% (8) 4% (9) 25% (54) 22Military HH: Yes 33% (30) 34% (3) 7% (27) 4% (5) 23% (89) 39Military HH: No 32% (524) 30% (498) % (77) 5% (87) 23% (377) 664RD/WT: Right Direction 33% (273) 3% (252) 0% (85) 6% (47) 20% (63) 820RD/WT: Wrong Track 3% (38) 3% (377) 0% (9) 4% (54) 25% (303) 235


238




Somewhatunfavorable

Veryunfavorable


Adults 32% (655) 3% (629) 0% (204) 5% (0) 23% (466) 2055Trump Job Approve 33% (288) 32% (280) 0% (90) 5% (49) 20% (77) 883Trump Job Disapprove 32% (339) 30% (322) 0% (09) 4% (47) 23% (244) 062Trump Job Strongly Approve 35% (66) 29% (38) 2% (55) 5% (25) 8% (85) 469Trump Job Somewhat Approve 29% (22) 34% (42) 8% (35) 6% (23) 22% (92) 44Trump Job Somewhat Disapprove 30% (73) 30% (73) 0% (26) 6% (4) 24% (60) 247Trump Job Strongly Disapprove 33% (266) 3% (249) 0% (83) 4% (33) 23% (84) 84#1 Issue: Economy 40% (22) 28% (58) 9% (5) 3% (9) 9% (09) 559#1 Issue: Security 30% (04) 3% (08) 8% (26) 7% (23) 25% (85) 346#1 Issue: Health Care 26% (08) 34% (39) 2% (47) 5% (22) 23% (93) 409#1 Issue: Medicare / Social Security 28% (87) 3% (97) 0% (32) 3% (9) 27% (82) 308#1 Issue: Women’s Issues 24% (29) 29% (35) 4% (7) 0% (2) 23% (28) 2#1 Issue: Education 34% (42) 34% (42) 7% (8) 5% (6) 2% (26) 25#1 Issue: Energy 37% (26) 30% (22) 3% (9) 5% (4) 5% () 72#1 Issue: Other 32% (37) 24% (28) % (3) 5% (6) 27% (32) 52016 Vote: Hillary Clinton 32% (22) 3% (24) % (74) 3% (2) 23% (57) 6862016 Vote: Donald Trump 29% (25) 32% (237) % (78) 6% (42) 23% (66) 7402016 Vote: Someone else 33% (60) 29% (55) 7% (4) 6% () 25% (46) 852016 Vote: Didnt Vote 36% (58) 28% (22) 8% (36) 6% (27) 22% (97) 440Voted in 2014: Yes 30% (437) 3% (448) 0% (45) 5% (66) 24% (344) 440Voted in 2014: No 35% (28) 29% (80) 0% (58) 6% (36) 20% (23) 652012 Vote: Barack Obama 33% (285) 32% (275) 0% (85) 4% (37) 2% (85) 8662012 Vote: Mitt Romney 26% (48) 33% (84) % (6) 5% (28) 25% (44) 5652012 Vote: Other 30% (25) 26% (2) 6% (5) 0% (8) 29% (24) 822012 Vote: Didn’t Vote 36% (97) 28% (49) 0% (53) 5% (28) 2% (4) 544-Region: Northeast 3% () 30% (07) 9% (33) 4% (3) 27% (98) 3634-Region: Midwest 30% (44) 32% (54) 9% (45) 6% (29) 22% (07) 4794-Region: South 35% (263) 29% (223) % (82) 3% (26) 22% (63) 7574-Region: West 30% (37) 32% (44) 9% (43) 7% (34) 22% (98) 455Favorable of Trump 33% (293) 3% (273) 0% (88) 6% (49) 20% (75) 878Unfavorable of Trump 3% (330) 3% (328) 0% (0) 4% (46) 23% (246) 059



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Table HR3_14



Somewhatunfavorable

Veryunfavorable


Adults 32% (655) 3% (629) 0% (204) 5% (0) 23% (466) 2055Very Favorable of Trump 35% (7) 3% (50) 0% (5) 5% (27) 8% (90) 488Somewhat Favorable of Trump 3% (22) 3% (23) 0% (37) 6% (22) 22% (85) 390Somewhat Unfavorable of Trump 24% (46) 34% (64) % (2) 4% (7) 26% (49) 87Very Unfavorable of Trump 33% (284) 30% (264) 0% (88) 4% (39) 23% (97) 872Frequent TV watchers 32% (57) 32% (52) 9% (48) 5% (82) 22% (362) 62Frequent movie watchers 40% (384) 30% (29) 0% (92) 6% (55) 5% (47) 969Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR3_15: And, do you have a favorable or unfavorable impression of the following movie series?Super Man


Somewhatunfavorable

Veryunfavorable


Adults 32% (674) 40% (845) 9% (8) 3% (62) 6% (342) 205Gender: Male 39% (384) 37% (367) 9% (92) 2% (20) 2% (7) 980Gender: Female 26% (290) 43% (478) 8% (89) 4% (42) 20% (225) 25Age: 18-29 34% (25) 33% (20) % (4) 4% (5) 8% (65) 366Age: 30-44 40% (9) 37% (76) % (53) 2% (0) 0% (50) 480Age: 45-54 28% (28) 45% (209) 9% (42) 3% (3) 5% (68) 460Age: 55-64 3% (96) 42% (30) 7% (22) 4% (2) 7% (53) 33Age: 65+ 28% (34) 43% (20) 5% (23) 2% (2) 22% (07) 486Generation Z: 18-21 3% (37) 30% (36) % (3) 7% (9) 2% (25) 20Millennial: Age 22-37 37% (92) 33% (70) 3% (65) 3% (3) 4% (73) 53Generation X: Age 38-53 32% (97) 44% (273) 9% (54) 2% (5) 3% (80) 68Boomers: Age 54-72 30% (224) 4% (34) 6% (47) 3% (26) 9% (46) 757PID: Dem (no lean) 36% (25) 37% (262) 6% (43) 3% (22) 7% (22) 700PID: Ind (no lean) 27% (45) 4% (220) % (57) 2% (0) 9% (02) 533PID: Rep (no lean) 32% (278) 42% (363) 9% (8) 4% (3) 4% (9) 87PID/Gender: DemMen 45% (35) 36% (09) 6% (7) 2% (5) 2% (35) 300PID/Gender: DemWomen 29% (6) 38% (53) 7% (26) 4% (7) 22% (87) 400PID/Gender: Ind Men 32% (87) 39% (07) 3% (35) 2% (7) 3% (36) 27PID/Gender: Ind Women 22% (58) 43% (3) 8% (22) % (3) 25% (66) 262PID/Gender: Rep Men 40% (63) 37% (52) 0% (40) 2% (9) % (46) 408PID/Gender: Rep Women 25% (5) 46% (22) 9% (4) 5% (22) 6% (73) 463Ideo: Liberal (1-3) 3% (207) 40% (270) % (73) 2% (5) 5% (03) 668Ideo: Moderate (4) 33% (54) 4% (86) 6% (29) 3% (2) 7% (78) 459Ideo: Conservative (5-7) 3% (206) 43% (285) 8% (55) 3% (20) 5% (02) 668Educ: College 33% (436) 38% (493) 8% (09) 3% (43) 8% (234) 36Educ: Bachelors degree 32% (62) 44% (226) 9% (48) 2% (8) 3% (67) 52Educ: Post-grad 27% (76) 45% (25) 9% (24) 4% (0) 5% (4) 277



241

Table HR3_15



Somewhatunfavorable

Veryunfavorable


Adults 32% (674) 40% (845) 9% (8) 3% (62) 6% (342) 205Income: Under 50k 33% (400) 38% (463) 8% (95) 3% (40) 7% (207) 203Income: 50k-100k 32% (92) 4% (250) 0% (59) 2% (5) 5% (90) 606Income: 100k+ 28% (82) 45% (32) 9% (27) 3% (8) 6% (46) 295Ethnicity: White 29% (49) 42% (727) 9% (57) 3% (49) 7% (288) 72Ethnicity: Hispanic 45% (9) 25% (5) 0% (20) 7% (4) 3% (26) 202Ethnicity: Afr. Am. 52% (35) 28% (74) 4% () 2% (6) 4% (36) 263Ethnicity: Other 37% (48) 34% (44) 0% (3) 5% (7) 4% (9) 30Relig: Protestant 30% (54) 44% (226) 7% (38) 2% (2) 6% (82) 53Relig: Roman Catholic 32% (6) 42% (5) 6% (23) 3% (2) 7% (60) 362Relig: Something Else 29% (58) 43% (86) 0% (20) 2% (5) 5% (30) 99Relig: Jewish 43% (23) 39% (2) — (0) — (0) 8% (0) 53Relig: Evangelical 28% (208) 45% (333) 7% (55) 2% (9) 8% (34) 747Relig: Non-Evang. Catholics 37% (2) 40% (3) 8% (27) 3% (0) 2% (39) 327Relig: All Christian 3% (329) 43% (463) 8% (82) 3% (29) 6% (73) 075Relig: All Non-Christian 4% (06) 36% (92) 9% (23) 3% (8) % (29) 258Community: Urban 39% (20) 38% (99) 8% (40) 4% (8) 2% (62) 52Community: Suburban 30% (288) 39% (376) 0% (92) 3% (27) 8% (73) 957Community: Rural 29% (85) 43% (270) 8% (48) 3% (7) 7% (07) 627Employ: Private Sector 32% (22) 42% (292) 9% (60) 3% (8) 4% (00) 690Employ: Government 29% (48) 43% (7) 3% (2) 3% (5) 3% (2) 67Employ: Self-Employed 39% (67) 39% (68) 8% (3) 2% (3) 3% (22) 74Employ: Homemaker 29% (3) 38% (40) 4% (5) 3% (3) 6% (7) 07Employ: Student 29% (9) 32% (22) 3% (9) 3% (2) 22% (5) 67Employ: Retired 30% (47) 43% (24) 5% (24) 4% (9) 8% (9) 496Employ: Unemployed 34% (6) 34% (60) 3% (22) 3% (5) 7% (30) 78Employ: Other 35% (79) 34% (78) 7% (6) 3% (7) 20% (46) 226Military HH: Yes 38% (47) 39% (53) 7% (27) 3% (3) 3% (50) 389Military HH: No 3% (528) 40% (693) 9% (54) 3% (49) 7% (292) 75RD/WT: Right Direction 34% (287) 4% (344) 8% (69) 3% (28) 4% (5) 842RD/WT: Wrong Track 3% (387) 40% (502) 9% (2) 3% (34) 8% (227) 262


242




Somewhatunfavorable

Veryunfavorable


Adults 32% (674) 40% (845) 9% (8) 3% (62) 6% (342) 205Trump Job Approve 33% (304) 42% (382) 9% (82) 3% (24) 3% (5) 908Trump Job Disapprove 3% (339) 40% (436) 9% (93) 3% (30) 7% (89) 087Trump Job Strongly Approve 36% (72) 4% (97) 9% (45) 2% (0) 2% (59) 482Trump Job Somewhat Approve 3% (32) 44% (86) 9% (38) 3% (4) 3% (57) 426Trump Job Somewhat Disapprove 33% (85) 42% (08) 7% (8) 2% (6) 6% (42) 259Trump Job Strongly Disapprove 3% (254) 40% (329) 9% (75) 3% (24) 8% (47) 828#1 Issue: Economy 35% (20) 38% (29) 0% (59) % (8) 5% (84) 57#1 Issue: Security 33% (7) 43% (52) 8% (29) 3% (2) 3% (46) 356#1 Issue: Health Care 29% (23) 44% (86) 7% (3) 5% (20) 4% (6) 420#1 Issue: Medicare / Social Security 34% (06) 38% (9) 6% (9) 2% (5) 2% (67) 37#1 Issue: Women’s Issues 30% (37) 3% (39) 6% (20) % (2) 2% (26) 23#1 Issue: Education 3% (39) 42% (53) 7% (9) 4% (5) 5% (9) 25#1 Issue: Energy 29% (22) 43% (3) 0% (8) 3% (2) 5% () 73#1 Issue: Other 25% (30) 39% (46) 5% (6) 8% (9) 23% (28) 202016 Vote: Hillary Clinton 32% (228) 4% (29) 8% (54) 2% (7) 6% (5) 7062016 Vote: Donald Trump 32% (243) 44% (333) 8% (63) 3% (2) 3% (98) 7582016 Vote: Someone else 30% (57) 35% (67) 8% (5) 4% (7) 23% (44) 902016 Vote: Didnt Vote 32% (45) 34% (54) % (48) 4% (6) 9% (85) 448Voted in 2014: Yes 32% (475) 4% (608) 8% (4) 3% (40) 6% (242) 478Voted in 2014: No 32% (99) 38% (238) % (68) 4% (22) 6% (00) 6272012 Vote: Barack Obama 33% (296) 4% (364) 7% (62) 2% (22) 7% (48) 8922012 Vote: Mitt Romney 3% (80) 43% (249) 9% (50) 2% (4) 6% (9) 5842012 Vote: Other 29% (24) 30% (25) 2% (0) 7% (6) 22% (8) 832012 Vote: Didn’t Vote 32% (75) 38% (207) % (60) 4% (20) 6% (85) 5464-Region: Northeast 32% (9) 39% (45) 7% (26) 2% (9) 9% (72) 374-Region: Midwest 3% (52) 4% (97) 8% (4) 3% (6) 6% (80) 4864-Region: South 33% (260) 4% (38) 0% (75) 2% (4) 5% (8) 7854-Region: West 3% (44) 40% (85) 9% (39) 5% (23) 5% (72) 463Favorable of Trump 34% (308) 42% (378) 9% (78) 2% (22) 2% (0) 895Unfavorable of Trump 30% (327) 4% (44) 9% (94) 3% (34) 7% (89) 085



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Table HR3_15



Somewhatunfavorable

Veryunfavorable


Adults 32% (674) 40% (845) 9% (8) 3% (62) 6% (342) 205Very Favorable of Trump 36% (79) 42% (20) 9% (43) 2% (2) % (57) 502Somewhat Favorable of Trump 33% (28) 43% (68) 9% (34) 2% (0) 4% (53) 393Somewhat Unfavorable of Trump 3% (6) 42% (84) 8% (6) 2% (5) 7% (33) 99Very Unfavorable of Trump 30% (266) 40% (356) 9% (78) 3% (29) 8% (56) 885Frequent TV watchers 32% (536) 40% (654) 9% (48) 3% (5) 6% (262) 65Frequent movie watchers 40% (389) 37% (362) 9% (90) 3% (30) % (08) 979Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR3_16: And, do you have a favorable or unfavorable impression of the following movie series?Batman


Somewhatunfavorable

Veryunfavorable


Adults 36% (750) 40% (840) 7% (39) 3% (66) 5% (306) 202Gender: Male 45% (438) 37% (365) 6% (63) 3% (28) 9% (89) 983Gender: Female 28% (32) 42% (475) 7% (76) 3% (38) 9% (27) 8Age: 18-29 44% (63) 30% () 9% (32) 5% (8) 2% (44) 369Age: 30-44 47% (225) 34% (6) 9% (42) 3% (2) 8% (38) 478Age: 45-54 36% (66) 42% (90) 6% (28) 2% () 3% (6) 457Age: 55-64 27% (86) 45% (4) 8% (25) 3% (0) 7% (53) 35Age: 65+ 23% (09) 49% (236) 3% (3) 3% (4) 23% (0) 483Generation Z: 18-21 37% (45) 28% (34) 0% (2) 7% (9) 7% (20) 9Millennial: Age 22-37 48% (250) 3% (60) 8% (4) 4% (20) 9% (46) 56Generation X: Age 38-53 39% (240) 40% (248) 7% (46) 2% (0) 2% (7) 64Boomers: Age 54-72 27% (202) 46% (347) 5% (36) 4% (28) 9% (45) 757PID: Dem (no lean) 38% (267) 38% (266) 6% (40) 3% (20) 5% (06) 700PID: Ind (no lean) 34% (80) 4% (27) 7% (35) % (8) 7% (89) 527PID: Rep (no lean) 35% (304) 4% (357) 7% (65) 4% (38) 3% () 875PID/Gender: DemMen 47% (4) 36% (09) 5% (6) 3% (8) 9% (26) 300PID/Gender: DemWomen 32% (26) 39% (57) 6% (24) 3% (2) 20% (80) 400PID/Gender: Ind Men 4% (3) 40% (08) 6% (6) % (4) 2% (32) 272PID/Gender: Ind Women 26% (67) 43% (09) 7% (9) 2% (4) 22% (57) 256PID/Gender: Rep Men 45% (84) 36% (48) 8% (3) 4% (6) 8% (3) 4PID/Gender: Rep Women 26% (9) 45% (209) 7% (33) 5% (22) 7% (80) 463Ideo: Liberal (1-3) 36% (242) 40% (266) 9% (58) 3% (8) 3% (90) 674Ideo: Moderate (4) 36% (66) 40% (85) 5% (24) 2% (0) 6% (7) 456Ideo: Conservative (5-7) 33% (27) 45% (296) 5% (32) 4% (27) 3% (89) 660Educ: College 38% (505) 36% (468) 7% (94) 3% (45) 5% (20) 33Educ: Bachelors degree 32% (62) 47% (242) 5% (28) 2% (2) 3% (68) 52Educ: Post-grad 30% (83) 47% (30) 6% (7) 3% (9) 3% (37) 277



245

Table HR3_16



Somewhatunfavorable

Veryunfavorable


Adults 36% (750) 40% (840) 7% (39) 3% (66) 5% (306) 202Income: Under 50k 37% (448) 36% (430) 7% (80) 4% (44) 6% (98) 200Income: 50k-100k 34% (209) 44% (265) 8% (48) 2% (2) 2% (72) 607Income: 100k+ 3% (93) 49% (45) 4% (2) 3% (9) 2% (36) 294Ethnicity: White 33% (562) 42% (722) 7% (3) 3% (55) 5% (262) 74Ethnicity: Hispanic 54% (06) 28% (56) 5% (0) 6% () 8% (5) 98Ethnicity: Afr. Am. 5% (34) 28% (73) 7% (7) 2% (5) 2% (3) 260Ethnicity: Other 43% (55) 35% (45) 7% (9) 4% (5) 0% (3) 27Relig: Protestant 26% (33) 48% (246) 6% (29) 2% (2) 8% (95) 55Relig: Roman Catholic 34% (22) 42% (5) 6% (2) 3% (2) 5% (53) 359Relig: Something Else 38% (76) 42% (83) 7% (3) 2% (4) 2% (23) 200Relig: Jewish 39% (20) 43% (22) — (0) 3% (2) 5% (8) 52Relig: Evangelical 3% (229) 44% (332) 6% (44) 2% (7) 7% (24) 746Relig: Non-Evang. Catholics 3% (02) 45% (49) 6% (9) 3% () 4% (47) 328Relig: All Christian 3% (33) 45% (480) 6% (63) 3% (28) 6% (7) 074Relig: All Non-Christian 46% (7) 33% (82) 7% (7) 2% (6) 2% (3) 254Community: Urban 4% (23) 37% (93) 8% (4) 4% (20) % (56) 523Community: Suburban 34% (324) 4% (392) 7% (63) 3% (27) 5% (45) 952Community: Rural 34% (23) 4% (255) 6% (35) 3% (9) 7% (04) 627Employ: Private Sector 39% (269) 39% (273) 7% (48) 3% (20) 2% (82) 692Employ: Government 39% (65) 37% (6) 0% (6) 3% (5) 2% (20) 68Employ: Self-Employed 43% (74) 38% (65) 7% (2) 3% (6) 0% (7) 74Employ: Homemaker 3% (34) 36% (39) 3% (4) 6% (6) 4% (5) 08Employ: Student 4% (27) 32% (22) 7% (5) 3% (2) 6% () 67Employ: Retired 24% (8) 50% (246) 4% (8) 3% (5) 9% (94) 49Employ: Unemployed 43% (76) 32% (57) 9% (6) 3% (6) 2% (22) 76Employ: Other 39% (88) 34% (78) 5% (0) 2% (5) 20% (45) 227Military HH: Yes 40% (55) 40% (58) 6% (25) 3% (3) 0% (40) 39Military HH: No 35% (595) 40% (682) 7% (4) 3% (53) 6% (267) 7RD/WT: Right Direction 34% (287) 43% (36) 6% (53) 4% (33) 2% (0) 834RD/WT: Wrong Track 37% (464) 38% (479) 7% (86) 3% (33) 6% (206) 267


246




Somewhatunfavorable

Veryunfavorable


Adults 36% (750) 40% (840) 7% (39) 3% (66) 5% (306) 202Trump Job Approve 34% (307) 44% (402) 6% (58) 4% (32) 2% (05) 904Trump Job Disapprove 37% (40) 38% (45) 7% (75) 2% (27) 6% (72) 090Trump Job Strongly Approve 37% (8) 40% (94) 7% (33) 5% (22) % (54) 483Trump Job Somewhat Approve 30% (26) 49% (208) 6% (25) 2% (0) 2% (5) 42Trump Job Somewhat Disapprove 42% (0) 32% (84) 7% (8) 2% (5) 7% (43) 260Trump Job Strongly Disapprove 35% (292) 40% (33) 7% (58) 3% (22) 5% (28) 830#1 Issue: Economy 40% (225) 39% (223) 7% (38) 3% (6) 2% (66) 567#1 Issue: Security 35% (25) 42% (50) 4% (6) 5% (7) 4% (50) 357#1 Issue: Health Care 36% (49) 40% (68) 6% (26) 4% (7) 4% (60) 420#1 Issue: Medicare / Social Security 32% (00) 42% (33) 6% (20) 2% (6) 8% (57) 36#1 Issue: Women’s Issues 29% (36) 40% (49) 6% (20) — () 4% (8) 23#1 Issue: Education 43% (54) 38% (48) 4% (6) % (2) 2% (5) 25#1 Issue: Energy 3% (23) 39% (28) 7% (5) 2% () 2% (5) 73#1 Issue: Other 32% (38) 34% (4) 8% (0) 6% (7) 2% (25) 202016 Vote: Hillary Clinton 36% (253) 4% (290) 5% (38) 3% (8) 5% (09) 7072016 Vote: Donald Trump 33% (250) 45% (342) 6% (43) 4% (28) 2% (94) 7572016 Vote: Someone else 37% (69) 36% (67) 6% (2) 2% (3) 8% (34) 852016 Vote: Didnt Vote 39% (77) 3% (4) 0% (46) 3% (5) 5% (69) 449Voted in 2014: Yes 34% (506) 42% (623) 6% (82) 3% (44) 5% (22) 477Voted in 2014: No 39% (245) 35% (27) 9% (57) 3% (2) 4% (85) 6252012 Vote: Barack Obama 37% (333) 4% (362) 5% (44) 2% (9) 5% (34) 8922012 Vote: Mitt Romney 3% (77) 45% (263) 6% (35) 4% (2) 4% (84) 5802012 Vote: Other 3% (25) 32% (26) % (9) 4% (3) 2% (7) 802012 Vote: Didn’t Vote 39% (26) 34% (89) 9% (5) 4% (23) 3% (7) 5504-Region: Northeast 32% (20) 4% (53) 6% (24) 4% (6) 6% (59) 3724-Region: Midwest 37% (8) 39% (92) 8% (38) 2% () 3% (64) 4854-Region: South 36% (283) 40% (3) 6% (49) 2% (9) 6% (22) 7844-Region: West 36% (66) 40% (85) 6% (29) 4% (9) 3% (6) 46Favorable of Trump 35% (3) 44% (389) 6% (57) 3% (30) % (0) 888Unfavorable of Trump 36% (395) 39% (430) 7% (72) 3% (28) 5% (65) 090



247

Table HR3_16



Somewhatunfavorable

Veryunfavorable


Adults 36% (750) 40% (840) 7% (39) 3% (66) 5% (306) 202Very Favorable of Trump 37% (84) 40% (98) 8% (38) 4% (2) 2% (60) 50Somewhat Favorable of Trump 33% (27) 49% (9) 5% (9) 2% (9) % (4) 388Somewhat Unfavorable of Trump 38% (75) 38% (76) 7% (3) 2% (3) 6% (3) 98Very Unfavorable of Trump 36% (320) 40% (355) 7% (59) 3% (25) 5% (34) 892Frequent TV watchers 36% (590) 4% (672) 6% (99) 3% (54) 4% (238) 653Frequent movie watchers 44% (436) 38% (370) 6% (56) 3% (3) 9% (90) 983Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


248


Table HR3_17: And, do you have a favorable or unfavorable impression of the following movie series?Iron Man


Somewhatunfavorable

Veryunfavorable


Adults 38% (788) 29% (604) 8% (54) 3% (69) 2% (433) 2048Gender: Male 49% (467) 28% (269) 7% (68) 3% (3) 3% (23) 959Gender: Female 29% (32) 3% (334) 8% (86) 4% (38) 28% (309) 089Age: 18-29 47% (72) 27% (99) 9% (33) 3% (0) 4% (50) 365Age: 30-44 50% (237) 30% (43) 7% (36) 3% (5) 0% (48) 478Age: 45-54 42% (88) 30% (33) 8% (34) 3% (3) 7% (76) 443Age: 55-64 34% (0) 29% (87) 5% (6) 6% (7) 26% (79) 30Age: 65+ 20% (9) 3% (42) 8% (35) 3% (5) 39% (79) 46Generation Z: 18-21 44% (54) 28% (34) 9% () 3% (4) 6% (9) 22Millennial: Age 22-37 5% (257) 27% (39) 8% (4) 3% (4) % (56) 507Generation X: Age 38-53 43% (262) 3% (87) 8% (49) 3% (6) 5% (90) 604Boomers: Age 54-72 28% (202) 30% (220) 6% (40) 5% (35) 3% (226) 723PID: Dem (no lean) 39% (263) 3% (23) 8% (5) 3% (23) 9% (32) 682PID: Ind (no lean) 39% (203) 26% (32) 7% (35) 2% () 26% (35) 55PID: Rep (no lean) 38% (323) 30% (259) 8% (68) 4% (35) 20% (66) 852PID/Gender: DemMen 50% (46) 3% (90) 7% (20) 3% (8) 0% (30) 293PID/Gender: DemWomen 30% (8) 32% (23) 8% (32) 4% (5) 26% (02) 389PID/Gender: Ind Men 5% (35) 23% (60) 6% (5) 2% (5) 8% (47) 262PID/Gender: Ind Women 27% (68) 28% (72) 8% (9) 2% (6) 35% (88) 252PID/Gender: Rep Men 46% (87) 30% (9) 8% (34) 4% (7) 2% (47) 404PID/Gender: Rep Women 30% (35) 3% (40) 8% (35) 4% (8) 27% (9) 448Ideo: Liberal (1-3) 40% (26) 3% (202) 8% (54) 4% (23) 8% (7) 656Ideo: Moderate (4) 38% (66) 33% (45) 7% (30) 2% (7) 2% (93) 442Ideo: Conservative (5-7) 37% (239) 28% (8) 7% (47) 4% (27) 24% (54) 647Educ: College 40% (506) 27% (350) 8% (00) 3% (4) 22% (282) 280Educ: Bachelors degree 35% (75) 35% (74) 8% (38) 3% (5) 9% (93) 495Educ: Post-grad 39% (07) 29% (79) 6% (6) 5% (3) 2% (58) 274



249

Table HR3_17



Somewhatunfavorable

Veryunfavorable


Adults 38% (788) 29% (604) 8% (54) 3% (69) 2% (433) 2048Income: Under 50k 39% (454) 28% (326) 7% (80) 4% (47) 23% (263) 70Income: 50k-100k 38% (222) 32% (87) 8% (47) 2% (4) 2% (22) 59Income: 100k+ 39% (2) 32% (9) 0% (28) 3% (8) 7% (47) 287Ethnicity: White 35% (59) 3% (52) 7% (24) 4% (6) 23% (38) 668Ethnicity: Hispanic 53% (06) 22% (44) 4% (8) 6% (2) 4% (29) 200Ethnicity: Afr. Am. 55% (38) 22% (56) 8% (20) 2% (6) 2% (3) 25Ethnicity: Other 46% (59) 28% (36) 8% (0) 2% (2) 6% (2) 29Relig: Protestant 33% (66) 27% (36) 8% (4) 4% (7) 28% (37) 497Relig: Roman Catholic 32% (3) 36% (25) 6% (22) 4% (4) 2% (74) 347Relig: Something Else 46% (89) 30% (59) 9% (7) % (2) 4% (28) 94Relig: Jewish 34% (8) 30% (6) 9% (5) % (0) 26% (4) 53Relig: Evangelical 35% (253) 32% (229) 8% (57) 2% (6) 23% (66) 72Relig: Non-Evang. Catholics 36% (4) 29% (9) 7% (22) 6% (8) 23% (72) 37Relig: All Christian 35% (368) 3% (39) 8% (79) 3% (33) 23% (238) 038Relig: All Non-Christian 46% (2) 29% (7) 8% (20) % (4) 5% (38) 245Community: Urban 46% (234) 28% (4) 7% (35) 3% (6) 6% (79) 506Community: Suburban 35% (33) 3% (292) 8% (75) 4% (33) 22% (204) 935Community: Rural 37% (223) 28% (70) 7% (45) 3% (20) 25% (49) 607Employ: Private Sector 42% (286) 3% (206) 6% (4) 3% (22) 7% (8) 673Employ: Government 43% (73) 28% (48) % (8) 4% (7) 4% (24) 69Employ: Self-Employed 46% (80) 33% (58) 5% (9) 2% (3) 3% (23) 73Employ: Homemaker 35% (36) 28% (30) 0% () 5% (5) 22% (23) 06Employ: Student 4% (27) 34% (22) 9% (6) 5% (3) % (7) 66Employ: Retired 23% (09) 29% (39) 8% (39) 4% (9) 35% (66) 472Employ: Unemployed 5% (87) 26% (44) 6% (0) 3% (5) 5% (25) 7Employ: Other 4% (90) 26% (56) 9% (20) 2% (5) 2% (47) 29Military HH: Yes 48% (83) 23% (88) 5% (8) 3% () 22% (84) 383Military HH: No 36% (606) 3% (56) 8% (36) 3% (58) 2% (349) 665RD/WT: Right Direction 39% (32) 30% (242) 8% (64) 4% (30) 20% (60) 87RD/WT: Wrong Track 38% (467) 29% (36) 7% (90) 3% (39) 22% (273) 23


250




Somewhatunfavorable

Veryunfavorable


Adults 38% (788) 29% (604) 8% (54) 3% (69) 2% (433) 2048Trump Job Approve 39% (342) 30% (266) 8% (75) 4% (32) 9% (69) 883Trump Job Disapprove 39% (409) 30% (36) 7% (75) 3% (33) 2% (225) 058Trump Job Strongly Approve 40% (87) 29% (39) 7% (33) 4% (20) 20% (94) 472Trump Job Somewhat Approve 38% (55) 3% (27) 0% (42) 3% (3) 8% (74) 4Trump Job Somewhat Disapprove 40% (97) 3% (76) 7% (7) 2% (6) 20% (48) 243Trump Job Strongly Disapprove 38% (33) 29% (239) 7% (59) 3% (28) 22% (76) 85#1 Issue: Economy 47% (262) 28% (55) 7% (4) 2% (2) 6% (89) 558#1 Issue: Security 33% (6) 33% (6) 4% (3) 6% (20) 25% (90) 354#1 Issue: Health Care 4% (68) 25% (02) 0% (39) 4% (5) 20% (79) 404#1 Issue: Medicare / Social Security 22% (65) 36% (07) 8% (24) 3% (9) 3% (9) 296#1 Issue: Women’s Issues 40% (49) 32% (39) 9% () 2% (3) 7% (2) 22#1 Issue: Education 44% (56) 30% (38) 7% (9) 2% (3) 6% (2) 27#1 Issue: Energy 42% (29) 36% (25) 0% (7) % () % (8) 70#1 Issue: Other 37% (43) 9% (22) 0% (2) 5% (6) 29% (34) 72016 Vote: Hillary Clinton 38% (258) 30% (203) 7% (50) 3% (2) 22% (50) 682016 Vote: Donald Trump 36% (268) 30% (222) 8% (59) 4% (30) 22% (65) 7442016 Vote: Someone else 40% (7) 32% (56) 4% (7) % (2) 23% (40) 752016 Vote: Didnt Vote 43% (90) 28% (23) 8% (38) 3% (5) 8% (78) 444Voted in 2014: Yes 37% (532) 29% (420) 7% (97) 3% (50) 23% (333) 43Voted in 2014: No 42% (256) 30% (83) 9% (58) 3% (20) 6% (00) 672012 Vote: Barack Obama 39% (339) 29% (250) 7% (64) 3% (24) 2% (84) 862012 Vote: Mitt Romney 34% (92) 30% (73) 7% (38) 4% (23) 25% (42) 5692012 Vote: Other 33% (25) 27% (20) 8% (6) 6% (5) 26% (9) 752012 Vote: Didn’t Vote 43% (232) 29% (60) 9% (47) 3% (8) 6% (87) 5444-Region: Northeast 37% (3) 26% (92) 0% (34) 5% (7) 23% (8) 3564-Region: Midwest 39% (85) 3% (46) 8% (40) 2% (9) 20% (94) 4754-Region: South 39% (300) 30% (227) 7% (5) 3% (23) 2% (62) 7644-Region: West 38% (72) 30% (37) 6% (29) 4% (9) 2% (95) 453Favorable of Trump 39% (345) 30% (26) 7% (65) 4% (33) 20% (73) 877Unfavorable of Trump 39% (407) 30% (39) 8% (80) 3% (29) 2% (28) 052



251

Table HR3_17



Somewhatunfavorable

Veryunfavorable




252


Table HR3_18: And, do you have a favorable or unfavorable impression of the following movie series?Mission: Impossible


Somewhatunfavorable

Veryunfavorable


Adults 30% (63) 36% (743) % (23) 5% (2) 8% (369) 2067Gender: Male 37% (360) 34% (330) 0% (94) 4% (40) 5% (40) 964Gender: Female 23% (252) 37% (43) 2% (37) 6% (7) 2% (229) 03Age: 18-29 27% (94) 26% (92) 3% (45) 7% (26) 26% (92) 349Age: 30-44 33% (55) 35% (65) 3% (63) 7% (34) % (54) 472Age: 45-54 30% (33) 35% (57) 3% (58) 7% (29) 5% (69) 446Age: 55-64 3% (96) 38% (7) 0% (3) 3% (9) 8% (58) 32Age: 65+ 27% (33) 43% (2) 7% (33) 3% (4) 20% (97) 489Generation Z: 18-21 25% (28) 28% (3) 6% (7) 9% () 3% (35) 3Millennial: Age 22-37 30% (50) 30% (49) 4% (72) 7% (35) 8% (9) 496Generation X: Age 38-53 3% (87) 37% (22) 3% (78) 7% (4) 3% (79) 606Boomers: Age 54-72 29% (220) 39% (293) 9% (69) 3% (24) 9% (45) 750PID: Dem (no lean) 32% (23) 34% (229) 0% (70) 5% (33) 9% (29) 673PID: Ind (no lean) 24% (26) 40% (209) % (56) 5% (24) 2% (0) 525PID: Rep (no lean) 32% (274) 35% (305) 2% (05) 6% (55) 5% (30) 870PID/Gender: DemMen 40% (3) 34% (97) 7% (2) 4% () 5% (42) 283PID/Gender: DemWomen 26% (00) 34% (32) 2% (49) 6% (22) 22% (87) 390PID/Gender: Ind Men 3% (83) 38% (02) 0% (27) 3% (8) 8% (48) 268PID/Gender: Ind Women 7% (43) 42% (07) % (28) 6% (6) 24% (63) 257PID/Gender: Rep Men 40% (65) 32% (3) % (46) 5% (22) 2% (5) 44PID/Gender: Rep Women 24% (09) 38% (74) 3% (60) 7% (33) 7% (80) 456Ideo: Liberal (1-3) 30% (94) 35% (229) 3% (83) 5% (33) 8% (7) 656Ideo: Moderate (4) 32% (47) 36% (6) 9% (42) 5% (24) 7% (78) 453Ideo: Conservative (5-7) 29% (90) 39% (257) % (75) 6% (38) 5% (99) 658Educ: College 30% (382) 32% (43) 2% (58) 6% (80) 20% (258) 29Educ: Bachelors degree 30% (50) 40% (202) 9% (44) 4% (8) 7% (85) 498Educ: Post-grad 29% (8) 46% (28) 0% (29) 5% (3) 0% (27) 278



253

Table HR3_18



Somewhatunfavorable

Veryunfavorable


Adults 30% (63) 36% (743) % (23) 5% (2) 8% (369) 2067Income: Under 50k 28% (328) 33% (384) % (35) 7% (83) 2% (245) 75Income: 50k-100k 3% (88) 39% (236) % (65) 4% (22) 5% (87) 599Income: 100k+ 33% (97) 42% (23) 0% (30) 2% (7) 3% (38) 294Ethnicity: White 26% (436) 38% (642) 2% (207) 6% (93) 9% (33) 69Ethnicity: Hispanic 44% (86) 25% (50) 4% (8) 8% (7) 8% (35) 96Ethnicity: Afr. Am. 52% (30) 24% (6) 5% (2) 5% (2) 5% (37) 252Ethnicity: Other 38% (47) 32% (40) 9% (2) 5% (6) 5% (9) 25Relig: Protestant 29% (46) 42% (23) 9% (46) 3% (6) 7% (88) 509Relig: Roman Catholic 3% (0) 39% (38) 9% (34) 6% (20) 5% (53) 354Relig: Something Else 22% (45) 37% (74) 5% (3) 7% (3) 9% (38) 20Relig: Jewish 43% (23) 36% (9) 2% () % () 7% (9) 52Relig: Evangelical 27% (202) 40% (298) % (83) 5% (38) 7% (28) 748Relig: Non-Evang. Catholics 32% (00) 40% (28) 9% (28) 3% () 6% (50) 37Relig: All Christian 28% (302) 40% (425) 0% () 5% (49) 7% (79) 065Relig: All Non-Christian 34% (84) 35% (85) 2% (29) 7% (8) 2% (3) 247Community: Urban 40% (20) 28% (43) 0% (48) 7% (34) 6% (80) 507Community: Suburban 27% (25) 36% (343) 3% (20) 4% (42) 20% (85) 942Community: Rural 26% (60) 42% (257) 0% (62) 6% (36) 7% (04) 69Employ: Private Sector 30% (206) 37% (254) 2% (83) 6% (38) 5% (03) 684Employ: Government 35% (57) 34% (56) 2% (20) 6% (0) 3% (2) 64Employ: Self-Employed 40% (69) 29% (50) % (8) 6% (0) 5% (25) 73Employ: Homemaker 23% (24) 29% (30) 8% (9) 7% (8) 23% (24) 04Employ: Student 25% (6) 26% (6) 9% (5) 7% (4) 34% (2) 63Employ: Retired 27% (32) 44% (29) 8% (4) 3% (7) 7% (85) 495Employ: Unemployed 28% (48) 28% (48) 5% (25) 9% (5) 20% (33) 69Employ: Other 29% (62) 32% (70) 9% (9) 4% (9) 26% (57) 26Military HH: Yes 36% (4) 39% (53) 9% (37) 4% (5) 2% (46) 393Military HH: No 28% (472) 35% (590) 2% (94) 6% (97) 9% (323) 675RD/WT: Right Direction 34% (284) 35% (294) % (92) 6% (47) 4% (5) 832RD/WT: Wrong Track 27% (329) 36% (449) % (38) 5% (65) 2% (254) 235


254




Somewhatunfavorable

Veryunfavorable


Adults 30% (63) 36% (743) % (23) 5% (2) 8% (369) 2067Trump Job Approve 33% (292) 36% (323) 2% (07) 5% (48) 4% (2) 890Trump Job Disapprove 28% (295) 37% (392) % (6) 5% (58) 9% (207) 068Trump Job Strongly Approve 35% (68) 33% (56) 3% (63) 5% (24) 3% (62) 473Trump Job Somewhat Approve 30% (25) 40% (66) 0% (44) 6% (24) 4% (58) 47Trump Job Somewhat Disapprove 29% (74) 40% (02) 9% (24) 3% (8) 9% (49) 256Trump Job Strongly Disapprove 27% (22) 36% (290) % (92) 6% (50) 20% (58) 82#1 Issue: Economy 33% (88) 38% (22) % (62) 5% (29) 3% (72) 562#1 Issue: Security 3% (09) 36% (26) 0% (34) 5% (7) 8% (64) 35#1 Issue: Health Care 27% (2) 34% (40) 3% (55) 7% (29) 9% (77) 42#1 Issue: Medicare / Social Security 3% (97) 43% (36) 7% (22) 2% (7) 8% (56) 38#1 Issue: Women’s Issues 2% (25) 29% (35) 7% (2) 9% (0) 24% (29) 20#1 Issue: Education 30% (36) 32% (38) 8% (0) 7% (8) 23% (27) 9#1 Issue: Energy 23% (7) 39% (28) 5% () 6% (5) 6% () 7#1 Issue: Other 25% (29) 26% (30) 5% (7) 5% (6) 29% (34) 42016 Vote: Hillary Clinton 29% (99) 38% (260) % (74) 5% (3) 8% (24) 6872016 Vote: Donald Trump 32% (240) 39% (290) 0% (76) 5% (40) 4% (06) 7522016 Vote: Someone else 28% (53) 36% (68) 3% (25) 4% (7) 9% (36) 892016 Vote: Didnt Vote 28% (2) 28% (24) 3% (55) 7% (33) 24% (04) 435Voted in 2014: Yes 3% (449) 39% (564) 0% (49) 4% (62) 6% (235) 459Voted in 2014: No 27% (64) 29% (79) 3% (8) 8% (50) 22% (35) 6092012 Vote: Barack Obama 3% (272) 38% (333) 0% (9) 4% (35) 6% (37) 8672012 Vote: Mitt Romney 29% (69) 4% (237) 0% (58) 5% (28) 6% (92) 5842012 Vote: Other 29% (24) 23% (9) 20% (7) 0% (8) 9% (5) 832012 Vote: Didn’t Vote 28% (47) 29% (54) 2% (66) 8% (4) 23% (25) 5344-Region: Northeast 3% (4) 39% (43) 9% (35) 5% (20) 5% (56) 3684-Region: Midwest 29% (38) 36% (74) 2% (57) 5% (24) 8% (86) 4804-Region: South 3% (239) 34% (26) % (87) 5% (37) 8% (40) 7644-Region: West 27% (2) 36% (65) % (52) 7% (30) 9% (87) 455Favorable of Trump 32% (285) 37% (324) 2% (05) 6% (52) 3% (20) 886Unfavorable of Trump 28% (297) 36% (385) % (9) 5% (53) 9% (206) 06



255

Table HR3_18



Somewhatunfavorable

Veryunfavorable


Adults 30% (63) 36% (743) % (23) 5% (2) 8% (369) 2067Very Favorable of Trump 33% (66) 35% (7) 3% (63) 6% (27) 4% (69) 497Somewhat Favorable of Trump 3% (20) 39% (53) % (42) 6% (25) 3% (5) 390Somewhat Unfavorable of Trump 32% (6) 34% (66) 9% (8) 3% (6) 22% (42) 92Very Unfavorable of Trump 27% (237) 37% (39) 2% (0) 5% (47) 9% (64) 869Frequent TV watchers 30% (480) 37% (596) % (82) 5% (84) 7% (278) 69Frequent movie watchers 36% (349) 35% (335) % (03) 6% (57) 2% (6) 960Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


256


Table HR3_19: And, do you have a favorable or unfavorable impression of the following movie series?Spider-Man


Somewhatunfavorable

Veryunfavorable


Adults 36% (752) 38% (793) 7% (52) 3% (63) 7% (35) 20Gender: Male 43% (424) 35% (347) 7% (73) 2% (23) 2% (7) 984Gender: Female 29% (328) 40% (446) 7% (79) 4% (40) 2% (234) 26Age: 18-29 48% (83) 30% (4) 9% (32) 3% (0) 0% (37) 376Age: 30-44 43% (206) 38% (82) 8% (4) 3% (2) 9% (4) 482Age: 45-54 35% (59) 4% (88) 6% (28) 3% (6) 4% (65) 456Age: 55-64 33% (02) 37% (5) 7% (2) 3% (0) 9% (60) 309Age: 65+ 2% (02) 40% (94) 6% (30) 3% (4) 30% (46) 487Generation Z: 18-21 47% (58) 26% (32) 2% (5) 4% (6) 0% (3) 24Millennial: Age 22-37 46% (239) 34% (78) 8% (4) 3% (5) 9% (48) 520Generation X: Age 38-53 38% (23) 4% (25) 7% (4) 2% (4) 3% (78) 66Boomers: Age 54-72 28% (24) 39% (294) 6% (45) 3% (26) 23% (75) 753PID: Dem (no lean) 40% (277) 36% (250) 6% (40) 3% (8) 6% (5) 70PID: Ind (no lean) 32% (72) 37% (98) 9% (47) 2% (2) 9% (02) 53PID: Rep (no lean) 34% (303) 39% (344) 7% (65) 4% (33) 5% (33) 878PID/Gender: DemMen 48% (4) 35% (03) 6% (9) % (4) 0% (29) 296PID/Gender: DemWomen 34% (36) 37% (48) 5% (2) 3% (3) 2% (86) 405PID/Gender: Ind Men 38% (04) 37% (02) 8% (22) 2% (5) 5% (4) 274PID/Gender: Ind Women 26% (68) 38% (97) 0% (24) 3% (7) 24% (6) 257PID/Gender: Rep Men 43% (79) 34% (43) 8% (3) 3% (4) % (47) 44PID/Gender: Rep Women 27% (24) 43% (202) 7% (33) 4% (20) 9% (86) 464Ideo: Liberal (1-3) 35% (236) 38% (260) 8% (57) 2% (4) 6% (0) 676Ideo: Moderate (4) 38% (72) 37% (7) 6% (26) 3% (3) 6% (74) 455Ideo: Conservative (5-7) 32% (24) 4% (269) 7% (47) 3% (22) 7% () 664Educ: College 38% (502) 35% (46) 7% (9) 4% (48) 7% (29) 32Educ: Bachelors degree 32% (62) 42% (27) 8% (4) % (6) 7% (85) 52Educ: Post-grad 32% (87) 42% (5) 7% (9) 3% (9) 7% (46) 277



257

Table HR3_19



Somewhatunfavorable

Veryunfavorable


Adults 36% (752) 38% (793) 7% (52) 3% (63) 7% (35) 20Income: Under 50k 37% (450) 34% (4) 8% (9) 3% (34) 8% (29) 205Income: 50k-100k 34% (208) 42% (255) 6% (35) 3% (20) 5% (9) 609Income: 100k+ 32% (93) 43% (27) 9% (26) 3% (9) 4% (40) 295Ethnicity: White 32% (545) 40% (686) 7% (2) 3% (53) 8% (307) 7Ethnicity: Hispanic 48% (96) 30% (60) 4% (8) 7% (3) % (22) 200Ethnicity: Afr. Am. 57% (5) 22% (58) 8% (20) 3% (8) % (30) 267Ethnicity: Other 42% (55) 37% (49) 8% () 2% (3) 0% (3) 3Relig: Protestant 29% (49) 4% (20) 6% (33) 3% (4) 2% (07) 53Relig: Roman Catholic 32% (6) 43% (54) 7% (24) 3% (2) 5% (55) 360Relig: Something Else 36% (72) 40% (8) 8% (7) 2% (4) 3% (27) 20Relig: Jewish 32% (7) 4% (2) 9% (5) — (0) 9% (0) 52Relig: Evangelical 30% (224) 4% (308) 7% (5) 3% (20) 20% (48) 750Relig: Non-Evang. Catholics 35% (2) 42% (38) 7% (23) 3% (0) 3% (4) 324Relig: All Christian 3% (336) 4% (446) 7% (74) 3% (30) 8% (89) 075Relig: All Non-Christian 52% (34) 28% (72) 7% (7) 2% (5) % (29) 256Community: Urban 43% (229) 33% (76) 6% (32) 3% (7) 4% (73) 527Community: Suburban 32% (304) 39% (372) 9% (86) 3% (25) 8% (67) 954Community: Rural 35% (29) 39% (245) 5% (34) 3% (2) 8% (0) 629Employ: Private Sector 35% (244) 4% (285) 7% (5) 3% (22) 3% (90) 69Employ: Government 38% (65) 40% (68) 9% (5) 3% (5) 9% (6) 69Employ: Self-Employed 42% (74) 37% (64) 6% () 2% (3) 3% (22) 75Employ: Homemaker 32% (35) 44% (47) 9% (9) 2% (3) 3% (4) 08Employ: Student 47% (33) 33% (23) 0% (7) % () 9% (7) 70Employ: Retired 26% (26) 37% (82) 7% (36) 4% (9) 26% (29) 49Employ: Unemployed 45% (79) 32% (57) 7% (2) 2% (3) 4% (25) 77Employ: Other 42% (97) 29% (67) 5% () 3% (7) 2% (48) 229Military HH: Yes 40% (54) 35% (35) 7% (26) 3% (2) 5% (59) 386Military HH: No 35% (598) 38% (658) 7% (26) 3% (5) 7% (292) 724RD/WT: Right Direction 37% (33) 39% (33) 7% (55) 4% (35) 3% (09) 844RD/WT: Wrong Track 35% (439) 36% (462) 8% (96) 2% (28) 9% (24) 266


258




Somewhatunfavorable

Veryunfavorable


Adults 36% (752) 38% (793) 7% (52) 3% (63) 7% (35) 20Trump Job Approve 36% (33) 40% (36) 7% (66) 4% (32) 3% (2) 9Trump Job Disapprove 35% (378) 37% (405) 7% (80) 2% (24) 8% (97) 084Trump Job Strongly Approve 38% (86) 38% (84) 8% (37) 3% (7) 3% (64) 488Trump Job Somewhat Approve 34% (45) 42% (77) 7% (29) 4% (6) 3% (57) 423Trump Job Somewhat Disapprove 38% (99) 32% (82) 8% (2) 2% (6) 9% (49) 257Trump Job Strongly Disapprove 34% (280) 39% (323) 7% (58) 2% (8) 8% (48) 827#1 Issue: Economy 39% (225) 36% (206) 9% (52) 2% () 4% (79) 573#1 Issue: Security 34% (22) 4% (47) 4% (6) 5% (8) 6% (56) 358#1 Issue: Health Care 32% (36) 4% (70) 7% (29) 4% (7) 6% (66) 48#1 Issue: Medicare / Social Security 29% (92) 38% (7) 7% (23) % (4) 24% (75) 3#1 Issue: Women’s Issues 38% (48) 37% (47) 9% () % () 4% (8) 25#1 Issue: Education 43% (55) 34% (44) 5% (6) 4% (5) 4% (9) 28#1 Issue: Energy 42% (32) 33% (25) 7% (6) % () 6% (2) 75#1 Issue: Other 35% (42) 3% (37) 8% (9) 5% (5) 22% (27) 22016 Vote: Hillary Clinton 34% (240) 37% (26) 7% (52) 2% (6) 9% (36) 7042016 Vote: Donald Trump 34% (257) 4% (30) 7% (50) 4% (29) 5% (8) 7632016 Vote: Someone else 36% (66) 40% (75) 4% (8) 2% (3) 8% (33) 842016 Vote: Didnt Vote 4% (88) 32% (48) 9% (4) 3% (4) 4% (64) 455Voted in 2014: Yes 33% (494) 39% (572) 7% (99) 3% (42) 8% (267) 474Voted in 2014: No 4% (258) 35% (22) 8% (53) 3% (2) 3% (83) 6362012 Vote: Barack Obama 36% (39) 37% (328) 7% (60) 2% (9) 9% (66) 8922012 Vote: Mitt Romney 32% (86) 40% (23) 8% (44) 3% (9) 8% (03) 5832012 Vote: Other 26% (20) 4% (32) 8% (6) 6% (4) 20% (6) 782012 Vote: Didn’t Vote 4% (226) 36% (202) 8% (43) 4% (2) 2% (66) 5574-Region: Northeast 32% (7) 40% (48) 6% (23) 4% (4) 8% (68) 3704-Region: Midwest 37% (80) 37% (80) 7% (34) 2% () 6% (76) 4824-Region: South 37% (293) 38% (300) 7% (57) 2% (7) 6% (26) 7934-Region: West 35% (6) 36% (65) 8% (37) 5% (2) 7% (80) 464Favorable of Trump 36% (324) 40% (358) 7% (62) 3% (3) 4% (2) 897Unfavorable of Trump 35% (383) 37% (405) 7% (80) 2% (26) 8% (93) 087



259

Table HR3_19



Somewhatunfavorable

Veryunfavorable


Adults 36% (752) 38% (793) 7% (52) 3% (63) 7% (35) 20Very Favorable of Trump 38% (9) 37% (88) 8% (4) 4% (2) 3% (65) 506Somewhat Favorable of Trump 34% (33) 44% (70) 5% (2) 3% (0) 5% (57) 39Somewhat Unfavorable of Trump 36% (73) 35% (70) 8% (6) 2% (4) 8% (36) 200Very Unfavorable of Trump 35% (30) 38% (335) 7% (63) 2% (22) 8% (56) 887Frequent TV watchers 36% (594) 38% (634) 7% (3) 3% (48) 6% (260) 649Frequent movie watchers 43% (425) 37% (362) 6% (59) 3% (3) 0% (02) 979Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


260


Table HR3_20: And, do you have a favorable or unfavorable impression of the following movie series?Pirates of the Caribbean


Somewhatunfavorable

Veryunfavorable


Adults 40% (825) 34% (78) 8% (66) 4% (85) 4% (294) 2087Gender: Male 42% (407) 34% (328) 8% (8) 4% (38) 2% (4) 968Gender: Female 37% (48) 35% (390) 8% (85) 4% (47) 6% (80) 9Age: 18-29 49% (8) 3% (5) 6% (24) 4% (4) 0% (38) 372Age: 30-44 44% (206) 34% (59) 9% (44) 4% (9) 9% (4) 468Age: 45-54 4% (88) 33% (52) 8% (37) 4% (8) 3% (60) 455Age: 55-64 37% (6) 35% (0) 8% (26) 5% (4) 4% (45) 30Age: 65+ 28% (35) 38% (82) 7% (35) 4% (20) 23% (0) 482Generation Z: 18-21 42% (53) 32% (40) 8% (0) 5% (6) 3% (6) 24Millennial: Age 22-37 50% (25) 3% (57) 8% (39) 3% (7) 8% (42) 506Generation X: Age 38-53 40% (247) 36% (28) 9% (53) 4% (24) 2% (7) 63Boomers: Age 54-72 35% (263) 35% (26) 7% (54) 4% (30) 9% (39) 747PID: Dem (no lean) 35% (24) 36% (246) 8% (57) 4% (24) 6% (2) 680PID: Ind (no lean) 40% (23) 36% (90) 6% (30) 3% (6) 6% (84) 532PID: Rep (no lean) 43% (372) 32% (28) 9% (80) 5% (45) % (97) 875PID/Gender: DemMen 37% (06) 37% (05) % (30) 3% (8) 3% (36) 285PID/Gender: DemWomen 34% (35) 36% (4) 7% (27) 4% (6) 9% (76) 395PID/Gender: Ind Men 44% (8) 36% (98) 4% () 2% (5) 4% (38) 270PID/Gender: Ind Women 36% (94) 35% (92) 7% (9) 4% () 8% (46) 262PID/Gender: Rep Men 44% (83) 30% (24) 0% (40) 6% (25) 0% (4) 43PID/Gender: Rep Women 4% (89) 34% (57) 9% (40) 4% (20) 2% (57) 463Ideo: Liberal (1-3) 38% (25) 36% (238) 9% (60) 4% (28) 2% (82) 659Ideo: Moderate (4) 40% (84) 37% (69) 7% (32) 3% (3) 3% (58) 456Ideo: Conservative (5-7) 39% (260) 34% (227) 8% (52) 4% (29) 4% (94) 663Educ: College 42% (544) 32% (48) 7% (98) 5% (60) 4% (90) 30Educ: Bachelors degree 35% (78) 37% (89) 9% (48) 4% (9) 4% (70) 504Educ: Post-grad 38% (03) 4% () 7% (20) 2% (6) 2% (34) 274



261

Table HR3_20



Somewhatunfavorable

Veryunfavorable


Adults 40% (825) 34% (78) 8% (66) 4% (85) 4% (294) 2087Income: Under 50k 4% (490) 32% (379) 6% (74) 4% (5) 6% (92) 86Income: 50k-100k 37% (225) 39% (238) 0% (58) 4% (25) 0% (59) 604Income: 100k+ 37% () 34% (00) 2% (35) 3% (9) 4% (42) 297Ethnicity: White 39% (666) 36% (607) 8% (45) 4% (7) 3% (220) 709Ethnicity: Hispanic 50% (96) 3% (59) 3% (5) 5% (9) 2% (23) 93Ethnicity: Afr. Am. 40% (00) 28% (70) 5% (3) 3% (9) 24% (59) 25Ethnicity: Other 47% (59) 3% (40) 6% (8) 4% (5) 2% (5) 27Relig: Protestant 36% (83) 35% (77) 9% (44) 4% (20) 7% (87) 52Relig: Roman Catholic 38% (32) 36% (26) 9% (32) 3% () 4% (5) 352Relig: Something Else 43% (86) 43% (87) 3% (6) 4% (8) 7% (5) 202Relig: Jewish 34% (8) 26% (4) 6% (9) — (0) 24% (3) 53Relig: Evangelical 36% (268) 39% (29) 7% (49) 3% (25) 5% (2) 744Relig: Non-Evang. Catholics 42% (34) 3% (99) % (34) 4% (4) 3% (40) 32Relig: All Christian 38% (40) 37% (390) 8% (82) 4% (39) 4% (52) 065Relig: All Non-Christian 49% (23) 27% (69) 7% (8) 5% (2) 2% (30) 25Community: Urban 43% (28) 3% (59) 6% (29) 5% (23) 5% (79) 508Community: Suburban 37% (355) 37% (350) 9% (84) 4% (42) 3% (23) 953Community: Rural 40% (252) 33% (209) 9% (53) 3% (20) 5% (92) 626Employ: Private Sector 40% (276) 34% (232) 0% (70) 3% (2) 3% (86) 685Employ: Government 48% (80) 29% (48) 0% (6) 4% (7) 8% (3) 65Employ: Self-Employed 40% (7) 40% (70) 5% (9) 3% (6) % (20) 75Employ: Homemaker 4% (44) 38% (4) 6% (6) 4% (4) % (2) 07Employ: Student 45% (30) 33% (22) 8% (5) 2% (2) 2% (8) 66Employ: Retired 29% (43) 39% (9) 8% (37) 5% (26) 9% (9) 488Employ: Unemployed 44% (76) 28% (49) 7% (2) 7% (3) 4% (24) 74Employ: Other 47% (06) 28% (63) 5% (0) 3% (6) 8% (40) 226Military HH: Yes 44% (72) 35% (40) 4% (6) 4% (7) 3% (49) 394Military HH: No 39% (654) 34% (578) 9% (50) 4% (67) 4% (244) 694RD/WT: Right Direction 43% (366) 33% (280) 9% (73) 4% (38) 0% (87) 844RD/WT: Wrong Track 37% (459) 35% (437) 7% (93) 4% (47) 7% (207) 244


262




Somewhatunfavorable

Veryunfavorable


Adults 40% (825) 34% (78) 8% (66) 4% (85) 4% (294) 2087Trump Job Approve 43% (395) 34% (306) 8% (74) 5% (44) 0% (92) 90Trump Job Disapprove 37% (389) 36% (383) 8% (87) 3% (36) 6% (72) 067Trump Job Strongly Approve 42% (208) 32% (58) 9% (45) 6% (28) 0% (50) 489Trump Job Somewhat Approve 44% (87) 35% (48) 7% (29) 4% (6) 0% (42) 42Trump Job Somewhat Disapprove 43% (0) 33% (85) 7% (8) 2% (4) 5% (37) 255Trump Job Strongly Disapprove 34% (279) 37% (298) 8% (69) 4% (32) 7% (34) 82#1 Issue: Economy 45% (258) 32% (83) 8% (43) 4% (22) % (65) 57#1 Issue: Security 40% (43) 34% (2) 7% (24) 5% (8) 5% (54) 360#1 Issue: Health Care 37% (52) 36% (47) 9% (35) 4% (5) 5% (6) 40#1 Issue: Medicare / Social Security 33% (04) 38% (9) 8% (26) 3% (9) 7% (54) 30#1 Issue: Women’s Issues 33% (40) 34% (42) 2% (4) 5% (7) 6% (20) 23#1 Issue: Education 43% (54) 36% (45) 8% (0) 2% (3) % (3) 25#1 Issue: Energy 49% (35) 35% (25) 6% (4) 4% (3) 6% (4) 7#1 Issue: Other 33% (39) 3% (36) 9% (0) 7% (9) 20% (23) 72016 Vote: Hillary Clinton 34% (233) 36% (246) 9% (62) 4% (28) 7% (6) 6862016 Vote: Donald Trump 42% (36) 34% (255) 9% (67) 5% (36) % (85) 7592016 Vote: Someone else 43% (8) 34% (65) 5% (0) % (3) 6% (3) 902016 Vote: Didnt Vote 43% (93) 33% (49) 6% (27) 4% (8) 4% (62) 449Voted in 2014: Yes 38% (562) 34% (497) 9% (25) 4% (58) 5% (223) 464Voted in 2014: No 42% (263) 35% (22) 7% (4) 4% (26) % (7) 6232012 Vote: Barack Obama 38% (330) 35% (306) 8% (73) 4% (33) 5% (30) 8722012 Vote: Mitt Romney 38% (222) 34% (98) 9% (5) 5% (29) 4% (82) 5832012 Vote: Other 46% (38) 32% (27) 4% (4) % () 7% (4) 842012 Vote: Didn’t Vote 43% (235) 34% (87) 7% (39) 4% (2) 2% (67) 5494-Region: Northeast 33% (22) 35% (30) 7% (26) 7% (25) 7% (64) 3674-Region: Midwest 40% (95) 37% (82) 8% (40) 2% (2) 2% (6) 4884-Region: South 38% (298) 37% (283) 8% (66) 3% (25) 3% (02) 7744-Region: West 46% (2) 27% (23) 8% (35) 5% (22) 5% (67) 457Favorable of Trump 43% (389) 34% (302) 9% (79) 5% (4) 0% (88) 899Unfavorable of Trump 37% (389) 36% (385) 8% (83) 4% (38) 6% (69) 064



263

Table HR3_20



Somewhatunfavorable

Veryunfavorable


Adults 40% (825) 34% (78) 8% (66) 4% (85) 4% (294) 2087Very Favorable of Trump 42% (23) 3% (60) % (58) 5% (24) % (56) 50Somewhat Favorable of Trump 45% (76) 36% (42) 5% (2) 5% (8) 8% (32) 389Somewhat Unfavorable of Trump 45% (88) 33% (64) 4% (8) 2% (4) 6% (32) 96Very Unfavorable of Trump 35% (30) 37% (32) 9% (75) 4% (34) 6% (37) 868Frequent TV watchers 40% (650) 35% (576) 8% (25) 4% (64) 3% (28) 633Frequent movie watchers 46% (45) 32% (34) 7% (70) 5% (45) 0% (96) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


264


Table HR3_21: And, do you have a favorable or unfavorable impression of the following movie series?The Fast and the Furious


Somewhatunfavorable

Veryunfavorable


Adults 35% (733) 28% (577) % (234) 6% (2) 20% (407) 207Gender: Male 39% (373) 27% (26) 3% (25) 6% (62) 5% (42) 962Gender: Female 32% (359) 28% (36) 0% (09) 5% (59) 24% (266) 0Age: 18-29 46% (70) 23% (85) % (42) 6% (2) 4% (53) 37Age: 30-44 48% (228) 26% (25) 2% (56) 7% (34) 8% (37) 479Age: 45-54 34% (52) 29% (29) 3% (57) 7% (33) 7% (77) 448Age: 55-64 3% (96) 32% (99) 0% (30) 3% (0) 24% (74) 309Age: 65+ 9% (86) 30% (39) % (49) 5% (24) 36% (66) 465Generation Z: 18-21 43% (53) 20% (25) 2% (5) 4% (5) 2% (26) 24Millennial: Age 22-37 47% (243) 25% (29) 2% (62) 7% (34) 9% (45) 53Generation X: Age 38-53 39% (238) 28% (69) 2% (72) 8% (46) 4% (85) 60Boomers: Age 54-72 26% (88) 3% (228) 9% (68) 5% (34) 29% (23) 73PID: Dem (no lean) 34% (23) 28% (90) 2% (85) 6% (43) 20% (39) 689PID: Ind (no lean) 32% (67) 25% (30) 3% (69) 6% (33) 23% (8) 56PID: Rep (no lean) 39% (334) 30% (256) 9% (80) 5% (46) 7% (50) 866PID/Gender: DemMen 38% (0) 28% (8) 4% (42) 5% (5) 4% (4) 289PID/Gender: DemWomen 30% (2) 27% (0) % (44) 7% (27) 25% (98) 400PID/Gender: Ind Men 32% (83) 25% (66) 6% (43) 8% (22) 9% (49) 26PID/Gender: Ind Women 33% (84) 25% (64) 0% (26) 4% () 27% (69) 255PID/Gender: Rep Men 44% (8) 28% (4) 0% (40) 6% (25) 3% (52) 42PID/Gender: Rep Women 34% (54) 3% (42) 9% (40) 5% (2) 22% (98) 454Ideo: Liberal (1-3) 30% (20) 28% (87) 5% (02) 8% (55) 8% (20) 665Ideo: Moderate (4) 34% (49) 29% (28) % (50) 5% (2) 22% (96) 444Ideo: Conservative (5-7) 33% (22) 30% (93) % (69) 5% (36) 22% (4) 650Educ: College 42% (549) 26% (339) 9% (5) 4% (57) 9% (243) 303Educ: Bachelors degree 24% (20) 33% (67) 3% (66) 9% (45) 2% (04) 502Educ: Post-grad 24% (64) 27% (70) 20% (52) 7% (9) 23% (60) 266



265

Table HR3_21



Somewhatunfavorable

Veryunfavorable


Adults 35% (733) 28% (577) % (234) 6% (2) 20% (407) 207Income: Under 50k 40% (470) 26% (33) 9% (04) 5% (63) 20% (23) 8Income: 50k-100k 32% (90) 29% (72) 5% (87) 7% (4) 8% (08) 598Income: 100k+ 25% (72) 3% (92) 5% (43) 6% (7) 23% (68) 293Ethnicity: White 3% (526) 29% (480) 3% (25) 6% (08) 2% (348) 677Ethnicity: Hispanic 43% (85) 30% (58) 0% (9) 4% (8) 4% (27) 96Ethnicity: Afr. Am. 56% (48) 22% (59) 3% (7) 3% (7) 6% (4) 263Ethnicity: Other 45% (59) 28% (37) 9% (2) 4% (6) 4% (8) 32Relig: Protestant 25% (2) 3% (53) % (54) 6% (28) 27% (33) 490Relig: Roman Catholic 32% (4) 3% () 0% (37) 4% (6) 22% (77) 354Relig: Something Else 4% (83) 23% (45) 2% (24) 7% (4) 7% (34) 200Relig: Jewish 20% (0) 30% (5) 2% (6) 3% (2) 34% (7) 50Relig: Evangelical 29% (22) 30% (22) 2% (88) 5% (38) 23% (70) 730Relig: Non-Evang. Catholics 34% (06) 28% (88) 9% (27) 6% (20) 23% (73) 34Relig: All Christian 30% (38) 30% (309) % (5) 6% (58) 23% (244) 044Relig: All Non-Christian 56% (43) 2% (55) 8% (20) 4% () % (28) 257Community: Urban 40% (207) 27% (4) 9% (46) 8% (40) 6% (85) 59Community: Suburban 29% (274) 29% (273) 5% (39) 6% (53) 2% (94) 933Community: Rural 4% (252) 26% (63) 8% (48) 5% (28) 2% (28) 69Employ: Private Sector 34% (234) 30% (204) 2% (83) 7% (47) 7% (3) 682Employ: Government 34% (56) 22% (36) 6% (27) 9% (5) 9% (32) 65Employ: Self-Employed 38% (65) 37% (63) 9% (6) 6% () % (8) 73Employ: Homemaker 4% (4) 27% (27) 8% (8) 8% (8) 6% (6) 99Employ: Student 34% (23) 26% (7) 6% () 4% (3) 9% (3) 67Employ: Retired 24% (8) 29% (40) 2% (56) 5% (25) 30% (45) 485Employ: Unemployed 50% (90) 8% (32) 2% (2) % (2) 9% (33) 78Employ: Other 48% (07) 25% (56) 6% (3) 5% (0) 7% (37) 223Military HH: Yes 38% (45) 22% (82) 4% (53) 4% (7) 22% (86) 383Military HH: No 35% (587) 29% (494) % (8) 6% (04) 9% (322) 688RD/WT: Right Direction 39% (322) 29% (244) 0% (83) 5% (39) 7% (40) 829RD/WT: Wrong Track 33% (40) 27% (332) 2% (5) 7% (82) 22% (267) 242


266




Somewhatunfavorable

Veryunfavorable


Adults 35% (733) 28% (577) % (234) 6% (2) 20% (407) 207Trump Job Approve 39% (347) 29% (260) 0% (88) 4% (40) 8% (56) 892Trump Job Disapprove 3% (33) 28% (296) 3% (4) 7% (77) 2% (223) 069Trump Job Strongly Approve 4% (95) 27% (30) 9% (45) 6% (30) 6% (75) 475Trump Job Somewhat Approve 37% (53) 3% (30) 0% (44) 2% (0) 9% (8) 47Trump Job Somewhat Disapprove 37% (92) 29% (73) 2% (29) 6% (4) 7% (4) 249Trump Job Strongly Disapprove 29% (240) 27% (223) 4% (2) 8% (63) 22% (8) 820#1 Issue: Economy 42% (239) 26% (49) % (62) 6% (35) 5% (84) 568#1 Issue: Security 34% (8) 29% (02) % (38) 4% (4) 22% (77) 349#1 Issue: Health Care 34% (4) 27% (0) 3% (55) 4% (8) 22% (90) 44#1 Issue: Medicare / Social Security 3% (96) 36% (09) 7% (22) 5% (4) 22% (66) 307#1 Issue: Women’s Issues 24% (29) 23% (29) 7% (2) 3% (6) 22% (27) 22#1 Issue: Education 37% (45) 30% (36) 2% (4) 7% (8) 5% (8) 2#1 Issue: Energy 3% (23) 29% (2) 0% (7) 6% (4) 24% (7) 72#1 Issue: Other 36% (43) 7% (2) 3% (6) 0% (2) 23% (28) 82016 Vote: Hillary Clinton 3% (28) 28% (94) 3% (92) 7% (49) 20% (4) 6942016 Vote: Donald Trump 36% (263) 29% (25) 0% (76) 6% (43) 9% (43) 7392016 Vote: Someone else 23% (4) 29% (52) 2% (2) 7% (3) 29% (53) 82016 Vote: Didnt Vote 46% (20) 25% (4) 0% (44) 4% (6) 5% (70) 455Voted in 2014: Yes 3% (449) 28% (399) 2% (70) 7% (99) 22% (324) 440Voted in 2014: No 45% (284) 28% (77) 0% (65) 3% (22) 3% (84) 632012 Vote: Barack Obama 3% (27) 30% (263) 2% (07) 7% (64) 20% (72) 8762012 Vote: Mitt Romney 3% (73) 28% (58) 0% (59) 7% (37) 24% (38) 5652012 Vote: Other 34% (27) 9% (4) 0% (8) 6% (5) 3% (24) 782012 Vote: Didn’t Vote 47% (262) 26% (42) % (6) 3% (5) 3% (73) 5534-Region: Northeast 29% (06) 3% (2) 3% (46) 5% (20) 22% (79) 3644-Region: Midwest 37% (76) 25% (22) % (52) 7% (32) 20% (98) 4804-Region: South 40% (3) 27% (2) 9% (73) 5% (43) 8% (38) 7754-Region: West 3% (39) 29% (3) 4% (63) 6% (26) 20% (92) 453Favorable of Trump 40% (348) 28% (248) 0% (89) 4% (39) 8% (56) 880Unfavorable of Trump 3% (333) 28% (304) 3% (35) 7% (79) 20% (27) 068



267

Table HR3_21



Somewhatunfavorable

Veryunfavorable


Adults 35% (733) 28% (577) % (234) 6% (2) 20% (407) 207Very Favorable of Trump 43% (2) 26% (29) 8% (42) 7% (33) 6% (8) 496Somewhat Favorable of Trump 36% (37) 3% (9) 2% (47) 2% (7) 9% (75) 385Somewhat Unfavorable of Trump 37% (70) 33% (63) 8% (5) 5% (0) 7% (33) 9Very Unfavorable of Trump 30% (263) 28% (24) 4% (20) 8% (69) 2% (84) 876Frequent TV watchers 35% (577) 28% (459) % (8) 6% (97) 9% (37) 63Frequent movie watchers 46% (44) 27% (259) 9% (92) 6% (54) 3% (23) 968Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


268




Somewhatunfavorable

Veryunfavorable


Adults 39% (802) 29% (593) 8% (75) 3% (54) 2% (44) 2065Gender: Male 49% (475) 27% (267) 7% (73) 2% (23) 4% (34) 97Gender: Female 30% (326) 30% (326) 9% (03) 3% (3) 28% (307) 094Age: 18-29 45% (68) 27% (98) 0% (36) 3% () 5% (57) 37Age: 30-44 50% (238) 3% (46) 7% (34) 2% (8) 0% (49) 475Age: 45-54 44% (96) 30% (33) 7% (29) 2% () 7% (78) 447Age: 55-64 35% (05) 27% (8) % (33) 4% (2) 23% (69) 300Age: 65+ 20% (95) 29% (34) 9% (43) 3% (2) 40% (87) 472Generation Z: 18-21 42% (5) 26% (3) 0% (2) 5% (6) 7% (2) 2Millennial: Age 22-37 50% (258) 28% (42) 8% (43) 2% (9) 2% (63) 54Generation X: Age 38-53 44% (266) 32% (93) 7% (4) 2% (2) 5% (94) 605Boomers: Age 54-72 29% (22) 29% (20) 8% (6) 4% (26) 30% (22) 730PID: Dem (no lean) 38% (26) 32% (25) 8% (55) 2% (6) 20% (33) 680PID: Ind (no lean) 40% (209) 24% (25) 8% (40) % (5) 28% (47) 525PID: Rep (no lean) 39% (332) 29% (253) 9% (8) 4% (33) 9% (6) 860PID/Gender: DemMen 5% (47) 30% (87) 6% (9) % (2) 2% (36) 29PID/Gender: DemWomen 29% (3) 33% (28) 9% (36) 4% (4) 25% (97) 389PID/Gender: Ind Men 5% (38) 2% (58) 6% (5) % (2) 2% (58) 27PID/Gender: Ind Women 28% (7) 26% (67) 0% (25) % (3) 35% (89) 254PID/Gender: Rep Men 46% (90) 30% (22) 9% (39) 5% (9) 0% (40) 409PID/Gender: Rep Women 3% (42) 29% (3) 9% (42) 3% (4) 27% (2) 450Ideo: Liberal (1-3) 39% (26) 32% (2) 8% (50) 3% (7) 9% (25) 664Ideo: Moderate (4) 38% (69) 32% (42) 9% (40) % (3) 2% (94) 448Ideo: Conservative (5-7) 38% (245) 26% (70) 9% (59) 3% (22) 24% (52) 648Educ: College 39% (505) 27% (354) 9% () 3% (39) 22% (282) 29Educ: Bachelors degree 38% (92) 32% (58) 9% (45) 2% () 9% (97) 502Educ: Post-grad 38% (04) 30% (8) 7% (20) 2% (4) 23% (6) 272



269

Table HR3_22



Somewhatunfavorable

Veryunfavorable


Adults 39% (802) 29% (593) 8% (75) 3% (54) 2% (44) 2065Income: Under 50k 39% (458) 28% (323) 8% (96) 3% (33) 22% (259) 70Income: 50k-100k 39% (232) 29% (72) 9% (52) 2% (4) 22% (30) 600Income: 100k+ 38% () 33% (97) 9% (27) 2% (7) 8% (52) 294Ethnicity: White 36% (597) 30% (506) 9% (5) 3% (47) 23% (378) 679Ethnicity: Hispanic 55% (08) 2% (42) 4% (9) 4% (9) 5% (29) 96Ethnicity: Afr. Am. 55% (4) 22% (57) 5% (3) % (3) 6% (4) 256Ethnicity: Other 49% (63) 23% (30) 9% () 3% (3) 6% (2) 29Relig: Protestant 3% (58) 27% (36) 0% (5) 2% (2) 29% (46) 503Relig: Roman Catholic 35% (22) 3% () 8% (27) 4% (4) 22% (79) 353Relig: Something Else 46% (9) 29% (57) 8% (5) 2% (3) 6% (32) 99Relig: Jewish 34% (8) 3% (7) 9% (5) — (0) 26% (4) 53Relig: Evangelical 35% (258) 29% (25) 8% (6) 2% (8) 25% (84) 737Relig: Non-Evang. Catholics 36% (3) 28% (88) 0% (33) 4% (2) 23% (73) 38Relig: All Christian 35% (372) 29% (303) 9% (94) 3% (30) 24% (257) 055Relig: All Non-Christian 47% (6) 28% (68) 7% (8) 2% (6) 6% (39) 247Community: Urban 45% (23) 28% (47) 8% (4) 2% (2) 7% (88) 59Community: Suburban 36% (337) 29% (276) 0% (94) 2% (23) 22% (208) 937Community: Rural 38% (234) 28% (70) 7% (4) 3% (20) 24% (45) 609Employ: Private Sector 42% (288) 3% (22) 6% (44) 3% (22) 7% (8) 683Employ: Government 46% (77) 22% (37) 2% (2) 2% (3) 7% (29) 68Employ: Self-Employed 44% (76) 33% (56) 7% () 2% (3) 5% (26) 73Employ: Homemaker 40% (4) 29% (30) 0% (0) % () 20% (20) 02Employ: Student 37% (25) 32% (22) 0% (7) 3% (2) 7% (2) 67Employ: Retired 24% (3) 27% (29) % (54) 4% (7) 34% (6) 475Employ: Unemployed 50% (88) 25% (45) 7% (3) % (2) 6% (29) 76Employ: Other 42% (93) 28% (62) 7% (6) 2% (4) 2% (46) 22Military HH: Yes 46% (80) 23% (88) 6% (22) 2% (9) 23% (90) 388Military HH: No 37% (622) 30% (505) 9% (54) 3% (45) 2% (350) 676RD/WT: Right Direction 39% (327) 28% (234) 0% (8) 3% (26) 9% (59) 828RD/WT: Wrong Track 38% (475) 29% (359) 8% (94) 2% (28) 23% (28) 237


270




Somewhatunfavorable

Veryunfavorable


Adults 39% (802) 29% (593) 8% (75) 3% (54) 2% (44) 2065Trump Job Approve 40% (359) 29% (255) 0% (86) 3% (25) 8% (63) 888Trump Job Disapprove 38% (405) 30% (320) 8% (8) 2% (24) 22% (238) 068Trump Job Strongly Approve 42% (20) 25% (2) % (52) 3% (6) 8% (85) 475Trump Job Somewhat Approve 38% (58) 33% (34) 8% (34) 2% (8) 9% (78) 43Trump Job Somewhat Disapprove 38% (96) 33% (8) 5% (3) % (2) 23% (59) 250Trump Job Strongly Disapprove 38% (30) 29% (238) 8% (69) 3% (22) 22% (80) 88#1 Issue: Economy 46% (258) 29% (63) 7% (42) % (8) 6% (93) 564#1 Issue: Security 34% (20) 30% (07) 8% (28) 5% (7) 23% (80) 352#1 Issue: Health Care 40% (62) 29% (7) 8% (32) 3% (2) 20% (80) 404#1 Issue: Medicare / Social Security 25% (79) 3% (95) 9% (29) 2% (6) 33% (0) 309#1 Issue: Women’s Issues 42% (5) 26% (32) 3% (6) 2% (2) 7% (20) 2#1 Issue: Education 48% (6) 24% (30) 7% (8) 2% (3) 9% (23) 25#1 Issue: Energy 39% (28) 37% (27) 8% (6) — (0) 6% () 72#1 Issue: Other 36% (43) 9% (23) 2% (4) 5% (6) 27% (32) 82016 Vote: Hillary Clinton 37% (255) 3% (2) 8% (5) 2% (4) 22% (5) 6822016 Vote: Donald Trump 38% (280) 27% (202) 0% (74) 3% (24) 22% (67) 7472016 Vote: Someone else 38% (69) 3% (57) 5% (0) 2% (4) 24% (44) 842016 Vote: Didnt Vote 44% (97) 27% (2) 9% (40) 2% () 8% (79) 448Voted in 2014: Yes 37% (532) 29% (47) 8% (6) 3% (37) 23% (337) 438Voted in 2014: No 43% (270) 28% (76) 0% (60) 3% (7) 7% (04) 6262012 Vote: Barack Obama 38% (334) 30% (265) 8% (69) 2% (6) 2% (86) 8702012 Vote: Mitt Romney 35% (99) 27% (57) 9% (53) 3% (7) 26% (46) 572012 Vote: Other 35% (27) 28% (22) 3% (2) 8% (6) 27% (2) 782012 Vote: Didn’t Vote 44% (24) 27% (49) 0% (52) 3% (5) 6% (88) 5454-Region: Northeast 37% (35) 25% (9) % (4) 3% (2) 24% (88) 3664-Region: Midwest 39% (90) 29% (43) 8% (38) 2% (0) 22% (05) 4854-Region: South 39% (298) 30% (227) 9% (68) 2% (7) 20% (55) 7644-Region: West 40% (78) 30% (33) 7% (29) 3% (5) 2% (94) 449Favorable of Trump 4% (360) 28% (245) 9% (82) 3% (25) 9% (67) 880Unfavorable of Trump 38% (40) 30% (325) 8% (85) 2% (22) 22% (234) 067



271

Table HR3_22



Somewhatunfavorable

Veryunfavorable




272


Table HR3_23: And, do you have a favorable or unfavorable impression of the following movie series?Thor


Somewhatunfavorable

Veryunfavorable


Adults 34% (680) 27% (549) 8% (55) 4% (72) 28% (558) 203Gender: Male 40% (378) 30% (279) 8% (72) 3% (30) 20% (87) 946Gender: Female 28% (302) 25% (269) 8% (83) 4% (42) 35% (37) 067Age: 18-29 44% (6) 25% (90) 8% (3) 4% (6) 8% (66) 363Age: 30-44 46% (24) 27% (29) 7% (32) 4% (20) 6% (73) 469Age: 45-54 37% (67) 26% (7) 9% (38) 2% (8) 26% (5) 445Age: 55-64 25% (74) 30% (87) 9% (25) 4% (2) 33% (97) 295Age: 65+ 5% (65) 28% (25) 6% (29) 3% (5) 47% (208) 442Generation Z: 18-21 42% (50) 28% (34) 6% (8) 4% (5) 20% (25) 2Millennial: Age 22-37 46% (23) 26% (30) 8% (4) 5% (23) 6% (79) 503Generation X: Age 38-53 4% (243) 27% (60) 8% (45) 2% (3) 23% (38) 598Boomers: Age 54-72 2% (48) 29% (204) 7% (47) 4% (3) 39% (276) 707PID: Dem (no lean) 34% (229) 30% (98) 7% (48) 3% (2) 25% (69) 665PID: Ind (no lean) 32% (6) 25% (29) 7% (37) 2% (9) 34% (74) 50PID: Rep (no lean) 35% (290) 26% (22) 8% (70) 5% (42) 26% (25) 838PID/Gender: DemMen 4% (6) 32% (90) 7% (2) 3% (8) 8% (5) 286PID/Gender: DemWomen 30% (2) 28% (07) 7% (28) 3% (3) 3% (9) 379PID/Gender: Ind Men 37% (98) 29% (77) 8% (20) % (4) 24% (63) 263PID/Gender: Ind Women 26% (63) 2% (52) 7% (6) 2% (5) 45% () 247PID/Gender: Rep Men 4% (64) 28% (2) 8% (3) 5% (8) 8% (73) 398PID/Gender: Rep Women 29% (26) 25% (0) 9% (39) 5% (24) 32% (42) 44Ideo: Liberal (1-3) 34% (222) 29% (86) 8% (5) 4% (25) 25% (60) 644Ideo: Moderate (4) 32% (38) 28% (22) 8% (36) 2% (9) 30% (33) 436Ideo: Conservative (5-7) 34% (25) 27% (68) 7% (44) 4% (24) 29% (82) 634Educ: College 35% (433) 26% (328) 7% (92) 4% (45) 28% (357) 254Educ: Bachelors degree 33% (63) 28% (37) 0% (5) 3% (5) 26% (25) 49Educ: Post-grad 3% (84) 3% (83) 5% (2) 5% (3) 28% (76) 268



273

Table HR3_23



Somewhatunfavorable

Veryunfavorable


Adults 34% (680) 27% (549) 8% (55) 4% (72) 28% (558) 203Income: Under 50k 34% (390) 26% (300) 7% (85) 4% (42) 28% (38) 34Income: 50k-100k 33% (98) 29% (70) 8% (46) 4% (22) 26% (56) 592Income: 100k+ 32% (93) 27% (79) 8% (24) 3% (8) 29% (84) 287Ethnicity: White 3% (503) 28% (463) 8% (32) 4% (64) 29% (470) 633Ethnicity: Hispanic 49% (95) 22% (43) 3% (7) 6% () 2% (40) 95Ethnicity: Afr. Am. 48% (23) 9% (48) 6% (6) 2% (5) 25% (63) 255Ethnicity: Other 42% (53) 29% (37) 5% (7) 3% (3) 20% (26) 26Relig: Protestant 26% (24) 27% (3) 8% (38) 3% (6) 36% (74) 483Relig: Roman Catholic 28% (96) 32% (0) 0% (33) 3% (0) 27% (94) 344Relig: Something Else 43% (82) 28% (54) 5% (0) 3% (5) 2% (40) 92Relig: Jewish 28% (5) 25% (3) 8% (4) 3% (2) 36% (9) 52Relig: Evangelical 3% (222) 28% (97) 8% (57) 2% (7) 3% (22) 74Relig: Non-Evang. Catholics 27% (8) 32% (98) 8% (24) 5% (4) 28% (86) 303Relig: All Christian 30% (303) 29% (295) 8% (8) 3% (3) 30% (308) 08Relig: All Non-Christian 43% (06) 23% (57) 8% (20) 2% (6) 23% (55) 245Community: Urban 40% (203) 25% (25) 7% (33) 3% (6) 25% (25) 502Community: Suburban 32% (288) 28% (260) 9% (78) 4% (34) 28% (253) 93Community: Rural 32% (89) 27% (63) 7% (44) 4% (22) 30% (80) 598Employ: Private Sector 39% (259) 26% (75) 7% (47) 4% (23) 24% (63) 668Employ: Government 40% (66) 32% (52) 8% (2) 3% (5) 7% (28) 64Employ: Self-Employed 34% (57) 26% (45) 7% (2) 3% (5) 30% (5) 69Employ: Homemaker 39% (39) 26% (26) 0% (0) 3% (3) 2% (2) 00Employ: Student 35% (23) 32% (2) 7% (4) 3% (2) 24% (6) 67Employ: Retired 9% (86) 29% (3) 7% (33) 4% (20) 40% (79) 449Employ: Unemployed 4% (7) 22% (39) 9% (6) 3% (6) 24% (42) 74Employ: Other 35% (78) 27% (59) 9% (20) 3% (7) 26% (57) 22Military HH: Yes 39% (49) 25% (97) 5% (8) 2% (9) 29% (0) 383Military HH: No 33% (53) 28% (452) 8% (36) 4% (63) 27% (448) 630RD/WT: Right Direction 34% (275) 29% (234) 7% (59) 5% (38) 25% (200) 804RD/WT: Wrong Track 34% (405) 26% (35) 8% (96) 3% (34) 30% (359) 209


274




Somewhatunfavorable

Veryunfavorable


Adults 34% (680) 27% (549) 8% (55) 4% (72) 28% (558) 203Trump Job Approve 35% (30) 28% (243) 8% (7) 4% (37) 25% (23) 864Trump Job Disapprove 33% (345) 28% (287) 8% (79) 3% (30) 29% (298) 039Trump Job Strongly Approve 37% (69) 29% (3) 8% (35) 4% (8) 23% (03) 457Trump Job Somewhat Approve 32% (3) 27% (2) 9% (36) 5% (9) 27% (0) 408Trump Job Somewhat Disapprove 36% (88) 28% (68) 9% (2) 2% (5) 24% (59) 242Trump Job Strongly Disapprove 32% (257) 27% (28) 7% (59) 3% (24) 30% (239) 797#1 Issue: Economy 39% (28) 27% (50) 9% (49) 3% (7) 22% (20) 554#1 Issue: Security 33% (4) 26% (9) 7% (23) 4% (3) 30% (03) 345#1 Issue: Health Care 32% (27) 29% (7) 9% (36) 5% (9) 25% (99) 398#1 Issue: Medicare / Social Security 2% (60) 3% (90) 7% (2) 2% (7) 38% (0) 288#1 Issue: Women’s Issues 38% (45) 24% (29) 9% () 3% (4) 26% (3) 9#1 Issue: Education 39% (48) 25% (3) 6% (7) 5% (6) 26% (32) 25#1 Issue: Energy 43% (30) 20% (4) 9% (6) % () 27% (9) 69#1 Issue: Other 32% (37) 22% (25) 2% (3) 5% (5) 39% (44) 52016 Vote: Hillary Clinton 32% (24) 28% (89) 8% (55) 3% (7) 28% (87) 6632016 Vote: Donald Trump 32% (232) 28% (202) 8% (56) 4% (30) 29% (20) 7302016 Vote: Someone else 36% (64) 22% (39) 4% (7) 2% (3) 37% (66) 792016 Vote: Didnt Vote 38% (68) 27% (7) 8% (36) 5% (22) 22% (95) 438Voted in 2014: Yes 32% (443) 27% (385) 8% (08) 3% (46) 30% (423) 406Voted in 2014: No 39% (237) 27% (63) 8% (47) 4% (26) 22% (35) 6072012 Vote: Barack Obama 33% (277) 29% (244) 7% (60) 3% (24) 29% (245) 852012 Vote: Mitt Romney 30% (66) 27% (47) 8% (46) 4% (22) 3% (72) 5532012 Vote: Other 26% (20) 5% (2) 9% (7) 5% (4) 44% (35) 782012 Vote: Didn’t Vote 4% (27) 27% (45) 8% (4) 4% (22) 20% (07) 5324-Region: Northeast 3% (08) 25% (89) 0% (34) 6% (20) 29% (02) 3534-Region: Midwest 33% (59) 29% (37) 8% (38) 2% () 28% (34) 4794-Region: South 34% (254) 29% (24) 7% (5) 3% (22) 27% (205) 7454-Region: West 36% (58) 25% (0) 7% (32) 4% (9) 27% (7) 436Favorable of Trump 36% (305) 28% (236) 7% (64) 4% (36) 25% (24) 855Unfavorable of Trump 33% (340) 28% (290) 7% (77) 3% (3) 29% (304) 042



275

Table HR3_23



Somewhatunfavorable

Veryunfavorable




276


Table HR3_24: And, do you have a favorable or unfavorable impression of the following movie series?The Avengers


Somewhatunfavorable

Veryunfavorable


Adults 37% (766) 28% (567) 7% (52) 4% (78) 24% (495) 2058Gender: Male 45% (433) 28% (265) 6% (62) 3% (32) 8% (70) 962Gender: Female 30% (333) 28% (302) 8% (90) 4% (46) 30% (325) 096Age: 18-29 49% (80) 24% (89) 9% (34) 4% (5) 4% (5) 369Age: 30-44 49% (232) 29% (37) 5% (26) 3% (6) 3% (6) 472Age: 45-54 43% (9) 26% (4) 8% (37) 3% () 2% (9) 445Age: 55-64 28% (86) 29% (89) 8% (25) 6% (8) 29% (88) 305Age: 65+ 7% (78) 29% (37) 6% (30) 4% (8) 44% (204) 467Generation Z: 18-21 44% (53) 3% (37) 5% (7) 4% (4) 5% (8) 9Millennial: Age 22-37 50% (258) 25% (27) 8% (43) 4% (9) 3% (64) 52Generation X: Age 38-53 45% (273) 27% (62) 7% (42) 3% (8) 8% (08) 603Boomers: Age 54-72 23% (70) 29% (209) 7% (48) 5% (34) 37% (272) 732PID: Dem (no lean) 4% (275) 28% (88) 7% (47) 3% (22) 22% (46) 678PID: Ind (no lean) 36% (85) 24% (25) 6% (29) 3% (8) 3% (63) 52PID: Rep (no lean) 36% (305) 29% (253) 9% (75) 5% (39) 22% (86) 859PID/Gender: DemMen 5% (49) 27% (79) 6% (7) 3% (0) 2% (35) 289PID/Gender: DemWomen 32% (27) 28% (09) 8% (30) 3% (2) 29% () 389PID/Gender: Ind Men 43% (3) 26% (68) 5% (4) 2% (5) 24% (63) 264PID/Gender: Ind Women 28% (72) 22% (58) 6% (5) 5% (2) 39% (00) 257PID/Gender: Rep Men 42% (7) 29% (8) 7% (30) 4% (7) 8% (72) 409PID/Gender: Rep Women 30% (34) 30% (35) 0% (45) 5% (22) 25% (4) 450Ideo: Liberal (1-3) 4% (269) 25% (69) 8% (53) 3% (23) 23% (50) 664Ideo: Moderate (4) 35% (53) 33% (45) 7% (30) 3% (4) 23% (00) 443Ideo: Conservative (5-7) 34% (222) 29% (89) 7% (44) 4% (26) 26% (70) 65Educ: College 39% (497) 26% (327) 7% (94) 4% (50) 25% (35) 282Educ: Bachelors degree 37% (83) 29% (45) 9% (43) 4% (2) 22% (0) 502Educ: Post-grad 3% (86) 35% (95) 5% (5) 3% (8) 26% (7) 274



277

Table HR3_24



Somewhatunfavorable

Veryunfavorable


Adults 37% (766) 28% (567) 7% (52) 4% (78) 24% (495) 2058Income: Under 50k 39% (45) 25% (298) 7% (82) 4% (49) 25% (290) 70Income: 50k-100k 36% (24) 3% (84) 8% (45) 4% (22) 22% (35) 600Income: 100k+ 35% (0) 29% (84) 9% (25) 3% (8) 24% (70) 288Ethnicity: White 34% (573) 28% (472) 7% (23) 4% (73) 26% (439) 680Ethnicity: Hispanic 53% (05) 9% (37) 6% () 6% () 7% (33) 96Ethnicity: Afr. Am. 53% (33) 24% (60) 8% (20) % (2) 5% (38) 253Ethnicity: Other 48% (60) 28% (35) 7% (9) 2% (3) 5% (9) 25Relig: Protestant 28% (40) 30% (53) 7% (33) 4% (8) 32% (60) 504Relig: Roman Catholic 34% (6) 32% (2) 8% (27) 4% (5) 22% (74) 345Relig: Something Else 45% (88) 28% (54) 6% (2) 2% (4) 8% (36) 96Relig: Jewish 30% (6) 25% (3) 2% (7) — (0) 32% (7) 53Relig: Evangelical 33% (243) 30% (28) 6% (47) 3% (23) 27% (99) 73Relig: Non-Evang. Catholics 32% (02) 32% (0) 8% (26) 5% (4) 22% (7) 34Relig: All Christian 33% (345) 3% (39) 7% (73) 4% (38) 26% (270) 045Relig: All Non-Christian 48% (9) 20% (50) 0% (24) 3% (7) 9% (47) 247Community: Urban 45% (232) 25% (30) 6% (3) 4% (20) 9% (99) 52Community: Suburban 34% (320) 29% (27) 8% (77) 4% (35) 25% (237) 939Community: Rural 35% (24) 27% (66) 7% (44) 4% (23) 26% (59) 607Employ: Private Sector 40% (273) 29% (99) 7% (49) 3% (20) 2% (40) 68Employ: Government 46% (76) 28% (47) 8% (3) 3% (4) 5% (25) 65Employ: Self-Employed 40% (69) 3% (54) 9% (6) 2% (3) 8% (3) 74Employ: Homemaker 44% (45) 24% (25) 8% (8) 4% (4) 20% (2) 02Employ: Student 48% (32) 24% (6) 7% (5) 3% (2) 8% (2) 67Employ: Retired 2% (0) 29% (36) 7% (32) 5% (26) 38% (83) 477Employ: Unemployed 46% (80) 23% (39) 2% (20) 3% (6) 6% (28) 72Employ: Other 4% (9) 23% (5) 4% (9) 6% (4) 25% (56) 220Military HH: Yes 42% (63) 26% (0) 5% (20) 3% (2) 25% (97) 392Military HH: No 36% (603) 28% (466) 8% (32) 4% (66) 24% (398) 666RD/WT: Right Direction 36% (296) 30% (245) 8% (66) 4% (37) 22% (8) 824RD/WT: Wrong Track 38% (470) 26% (322) 7% (85) 3% (4) 26% (35) 234


278




Somewhatunfavorable

Veryunfavorable


Adults 37% (766) 28% (567) 7% (52) 4% (78) 24% (495) 2058Trump Job Approve 36% (39) 30% (264) 8% (68) 4% (37) 22% (97) 885Trump Job Disapprove 38% (409) 27% (282) 7% (75) 3% (33) 25% (263) 062Trump Job Strongly Approve 36% (73) 29% (40) 7% (35) 5% (22) 22% (06) 476Trump Job Somewhat Approve 36% (46) 30% (24) 8% (33) 4% (5) 22% (9) 409Trump Job Somewhat Disapprove 4% (0) 3% (76) 6% (5) 2% (5) 20% (48) 246Trump Job Strongly Disapprove 38% (308) 25% (206) 7% (60) 3% (27) 26% (25) 86#1 Issue: Economy 43% (240) 28% (56) 8% (47) 2% (3) 9% (08) 563#1 Issue: Security 34% (8) 26% (90) 7% (23) 7% (24) 26% (92) 349#1 Issue: Health Care 36% (49) 28% (3) 9% (35) 4% (7) 23% (93) 407#1 Issue: Medicare / Social Security 25% (77) 32% (99) 6% (7) 2% (6) 35% (05) 305#1 Issue: Women’s Issues 42% (5) 29% (35) 8% (0) 3% (4) 8% (22) 2#1 Issue: Education 49% (62) 26% (32) 4% (5) 3% (3) 8% (22) 25#1 Issue: Energy 4% (29) 8% (3) 0% (7) 5% (4) 25% (8) 7#1 Issue: Other 34% (39) 25% (29) 6% (7) 5% (6) 30% (35) 72016 Vote: Hillary Clinton 37% (257) 26% (8) 7% (47) 3% (9) 27% (83) 6862016 Vote: Donald Trump 33% (244) 30% (225) 7% (5) 4% (33) 26% (89) 7422016 Vote: Someone else 43% (76) 26% (46) 5% (9) 4% (6) 22% (40) 772016 Vote: Didnt Vote 42% (89) 26% (5) 9% (42) 4% (9) 9% (84) 449Voted in 2014: Yes 35% (504) 28% (395) 7% (95) 4% (55) 27% (385) 435Voted in 2014: No 42% (26) 28% (72) 9% (56) 4% (23) 8% (0) 6232012 Vote: Barack Obama 39% (337) 26% (222) 7% (6) 3% (22) 26% (225) 8672012 Vote: Mitt Romney 30% (67) 32% (82) 6% (35) 5% (26) 27% (52) 5622012 Vote: Other 30% (24) 8% (5) 0% (8) 8% (7) 34% (27) 822012 Vote: Didn’t Vote 43% (238) 27% (48) 9% (48) 4% (23) 7% (90) 5474-Region: Northeast 3% (2) 30% (09) 9% (32) 6% (20) 25% (90) 3634-Region: Midwest 37% (82) 27% (32) 8% (40) 3% (6) 24% (5) 4854-Region: South 39% (293) 29% (27) 7% (5) 3% (2) 23% (78) 764-Region: West 40% (79) 24% (08) 6% (29) 5% (2) 25% () 449Favorable of Trump 36% (320) 30% (266) 7% (65) 4% (33) 22% (98) 883Unfavorable of Trump 38% (404) 27% (282) 7% (79) 3% (35) 24% (258) 058



279

Table HR3_24



Somewhatunfavorable

Veryunfavorable


Adults 37% (766) 28% (567) 7% (52) 4% (78) 24% (495) 2058Very Favorable of Trump 36% (75) 29% (4) 9% (45) 4% (20) 23% () 492Somewhat Favorable of Trump 37% (45) 32% (25) 5% (2) 3% (3) 22% (87) 39Somewhat Unfavorable of Trump 39% (7) 30% (54) 7% (2) 4% (7) 20% (36) 8Very Unfavorable of Trump 38% (333) 26% (228) 8% (67) 3% (28) 25% (22) 877Frequent TV watchers 37% (600) 28% (457) 7% () 4% (6) 24% (389) 67Frequent movie watchers 45% (433) 27% (260) 7% (68) 4% (39) 7% (69) 970Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


280


Table HR3_25: And, do you have a favorable or unfavorable impression of the following movie series?Captain America


Somewhatunfavorable

Veryunfavorable


Adults 33% (682) 29% (587) 8% (54) 3% (70) 27% (55) 2044Gender: Male 43% (47) 28% (272) 6% (6) 3% (27) 9% (83) 96Gender: Female 24% (265) 29% (35) 9% (93) 4% (42) 34% (368) 083Age: 18-29 42% (53) 26% (94) % (39) 4% (3) 8% (66) 365Age: 30-44 45% (209) 29% (38) 8% (36) 3% (3) 6% (74) 469Age: 45-54 36% (62) 29% (30) 7% (33) 3% (3) 25% (2) 449Age: 55-64 29% (86) 30% (90) 8% (23) 3% (9) 30% (9) 300Age: 65+ 6% (72) 29% (36) 5% (24) 5% (22) 45% (208) 462Generation Z: 18-21 40% (48) 25% (3) 2% (5) 7% (8) 6% (20) 2Millennial: Age 22-37 44% (222) 28% (42) 9% (44) 2% (2) 7% (86) 506Generation X: Age 38-53 39% (236) 30% (79) 7% (44) 2% (4) 22% (30) 602Boomers: Age 54-72 22% (62) 29% (23) 6% (43) 5% (33) 39% (282) 733PID: Dem (no lean) 35% (240) 30% (200) 8% (5) 2% (7) 25% (70) 678PID: Ind (no lean) 3% (62) 25% (28) 8% (39) 3% (5) 34% (74) 59PID: Rep (no lean) 33% (279) 3% (260) 8% (64) 4% (38) 24% (207) 848PID/Gender: DemMen 48% (38) 29% (83) 7% (2) % (4) 5% (42) 288PID/Gender: DemWomen 26% (02) 30% (7) 8% (30) 3% (3) 33% (27) 390PID/Gender: Ind Men 4% (09) 27% (72) 5% (4) 3% (8) 24% (64) 266PID/Gender: Ind Women 2% (54) 22% (56) 0% (25) 3% (7) 44% (0) 253PID/Gender: Rep Men 42% (7) 29% (8) 6% (26) 4% (6) 9% (77) 407PID/Gender: Rep Women 25% (08) 32% (42) 9% (38) 5% (22) 30% (30) 44Ideo: Liberal (1-3) 35% (228) 29% (9) 8% (54) 3% (9) 25% (62) 654Ideo: Moderate (4) 32% (40) 32% (4) 5% (22) 2% (8) 30% (3) 442Ideo: Conservative (5-7) 32% (203) 30% (94) 7% (48) 5% (29) 26% (68) 642Educ: College 33% (42) 27% (343) 8% (04) 4% (45) 28% (354) 268Educ: Bachelors degree 35% (73) 32% (57) 7% (33) 3% (3) 25% (24) 500Educ: Post-grad 32% (88) 3% (87) 6% (7) 4% (2) 26% (73) 277



281

Table HR3_25



Somewhatunfavorable

Veryunfavorable


Adults 33% (682) 29% (587) 8% (54) 3% (70) 27% (55) 2044Income: Under 50k 33% (385) 27% (32) 8% (88) 3% (38) 29% (334) 57Income: 50k-100k 34% (20) 32% (88) 6% (36) 4% (25) 24% (46) 595Income: 100k+ 33% (96) 30% (88) 0% (30) 2% (7) 24% (72) 292Ethnicity: White 30% (509) 30% (494) 8% (27) 4% (6) 29% (48) 672Ethnicity: Hispanic 45% (89) 22% (43) 6% (2) 7% (3) 2% (42) 99Ethnicity: Afr. Am. 49% (2) 2% (52) 7% (8) 2% (6) 20% (48) 245Ethnicity: Other 4% (52) 33% (4) 7% (9) 2% (3) 8% (23) 27Relig: Protestant 27% (35) 28% (39) 7% (35) 3% (4) 34% (67) 490Relig: Roman Catholic 32% (2) 32% (3) 7% (24) 3% (2) 26% (9) 353Relig: Something Else 37% (72) 28% (55) 9% (7) 3% (5) 23% (45) 95Relig: Jewish 32% (7) 35% (8) 2% (6) 3% (2) 7% (9) 52Relig: Evangelical 30% (220) 30% (25) 6% (46) 3% (2) 3% (226) 728Relig: Non-Evang. Catholics 32% (99) 30% (92) 0% (3) 4% () 25% (78) 3Relig: All Christian 3% (39) 30% (307) 7% (77) 3% (32) 29% (303) 038Relig: All Non-Christian 42% (0) 24% (59) 8% (9) 3% (6) 24% (58) 243Community: Urban 40% (205) 27% (36) 9% (46) 4% (2) 9% (98) 507Community: Suburban 3% (29) 30% (280) 8% (74) 3% (30) 28% (258) 934Community: Rural 3% (87) 28% (7) 6% (34) 3% (8) 32% (95) 604Employ: Private Sector 38% (254) 28% (90) 8% (53) 3% (2) 23% (56) 675Employ: Government 42% (69) 3% (5) 0% (6) 2% (3) 6% (27) 67Employ: Self-Employed 37% (63) 34% (58) 8% (3) % (2) 20% (35) 72Employ: Homemaker 33% (34) 3% (32) 9% (9) 5% (5) 2% (22) 03Employ: Student 35% (24) 28% (20) 0% (7) 5% (4) 2% (5) 69Employ: Retired 9% (89) 32% (47) 5% (22) 5% (25) 39% (8) 465Employ: Unemployed 40% (69) 2% (37) 8% (4) 2% (4) 28% (49) 72Employ: Other 36% (80) 23% (5) 8% (8) 3% (6) 30% (67) 222Military HH: Yes 42% (6) 26% (00) 6% (2) 3% (2) 24% (9) 386Military HH: No 3% (52) 29% (487) 8% (33) 3% (58) 28% (460) 658RD/WT: Right Direction 35% (288) 30% (242) 7% (58) 4% (36) 23% (9) 85RD/WT: Wrong Track 32% (393) 28% (346) 8% (97) 3% (34) 29% (360) 230


282




Somewhatunfavorable

Veryunfavorable


Adults 33% (682) 29% (587) 8% (54) 3% (70) 27% (55) 2044Trump Job Approve 34% (30) 30% (266) 7% (62) 4% (32) 24% (22) 874Trump Job Disapprove 33% (35) 28% (296) 8% (86) 3% (29) 28% (30) 063Trump Job Strongly Approve 37% (72) 29% (34) 6% (29) 5% (2) 24% (2) 468Trump Job Somewhat Approve 32% (29) 33% (32) 8% (33) 3% () 25% (00) 406Trump Job Somewhat Disapprove 36% (89) 30% (73) 6% (4) 2% (6) 26% (65) 247Trump Job Strongly Disapprove 32% (262) 27% (223) 9% (72) 3% (24) 29% (236) 87#1 Issue: Economy 39% (27) 28% (59) 9% (49) 2% (4) 22% (2) 559#1 Issue: Security 32% () 29% (99) 6% (9) 6% (20) 28% (98) 346#1 Issue: Health Care 33% (34) 28% (2) 0% (40) 3% (4) 26% (06) 407#1 Issue: Medicare / Social Security 9% (58) 33% (98) 5% (5) 3% (9) 40% (8) 297#1 Issue: Women’s Issues 39% (48) 27% (33) 6% (8) 2% (3) 25% (30) 2#1 Issue: Education 4% (5) 32% (39) 7% (8) 3% (4) 8% (22) 25#1 Issue: Energy 35% (25) 30% (2) 0% (7) % () 25% (8) 72#1 Issue: Other 33% (39) 22% (25) 7% (8) 5% (6) 33% (38) 62016 Vote: Hillary Clinton 32% (22) 29% (96) 8% (53) 3% (8) 28% (93) 6802016 Vote: Donald Trump 32% (239) 3% (229) 6% (47) 4% (30) 26% (92) 7382016 Vote: Someone else 35% (65) 26% (48) 5% (9) 2% (4) 33% (6) 872016 Vote: Didnt Vote 36% (56) 26% (4) 0% (46) 4% (6) 24% (06) 437Voted in 2014: Yes 32% (455) 29% (42) 7% (96) 3% (46) 29% (46) 435Voted in 2014: No 37% (226) 27% (66) 0% (58) 4% (23) 22% (36) 602012 Vote: Barack Obama 33% (286) 29% (248) 7% (62) 3% (23) 28% (243) 8622012 Vote: Mitt Romney 30% (70) 3% (78) 6% (33) 4% (2) 29% (66) 5682012 Vote: Other 29% (22) 9% (5) 6% (4) 8% (6) 39% (3) 782012 Vote: Didn’t Vote 38% (203) 27% (47) 0% (55) 4% (20) 2% (2) 5374-Region: Northeast 32% (3) 28% (0) 8% (27) 4% (5) 28% (00) 3564-Region: Midwest 34% (62) 29% (37) 7% (32) 2% (8) 29% (39) 4784-Region: South 34% (258) 29% (28) 8% (60) 4% (27) 25% (92) 7554-Region: West 33% (49) 29% (32) 8% (34) 4% (20) 26% (20) 456Favorable of Trump 35% (300) 30% (263) 7% (59) 4% (33) 25% (25) 869Unfavorable of Trump 33% (349) 29% (305) 8% (84) 3% (28) 27% (289) 055



283

Table HR3_25



Somewhatunfavorable

Veryunfavorable


Adults 33% (682) 29% (587) 8% (54) 3% (70) 27% (55) 2044Very Favorable of Trump 35% (7) 28% (36) 8% (37) 5% (22) 24% (7) 483Somewhat Favorable of Trump 33% (29) 33% (27) 6% (22) 3% () 25% (98) 386Somewhat Unfavorable of Trump 37% (68) 3% (57) 6% (0) % (2) 25% (46) 84Very Unfavorable of Trump 32% (28) 28% (248) 8% (73) 3% (26) 28% (243) 87Frequent TV watchers 33% (537) 30% (477) 8% (2) 3% (53) 26% (48) 605Frequent movie watchers 40% (382) 30% (290) 7% (63) 3% (30) 20% (90) 955Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


284


Table HR3_26: And, do you have a favorable or unfavorable impression of the following movie series?Guardians of the Galaxy


Somewhatunfavorable

Veryunfavorable


Adults 39% (758) 23% (460) 8% (55) 3% (59) 27% (530) 962Gender: Male 45% (423) 24% (226) 8% (74) 3% (28) 20% (86) 938Gender: Female 33% (334) 23% (234) 8% (8) 3% (30) 34% (344) 025Age: 18-29 48% (74) 23% (84) 9% (34) 4% (4) 6% (59) 365Age: 30-44 50% (228) 23% (04) 8% (38) 4% (20) 5% (66) 456Age: 45-54 42% (79) 25% (09) 7% (3) % (6) 24% (05) 43Age: 55-64 3% (87) 24% (68) 2% (33) 3% (7) 30% (85) 280Age: 65+ 2% (90) 22% (95) 5% (20) 3% () 50% (25) 43Generation Z: 18-21 44% (52) 25% (30) 9% () 4% (4) 8% (2) 8Millennial: Age 22-37 5% (257) 22% (2) 8% (42) 5% (24) 4% (68) 502Generation X: Age 38-53 44% (252) 25% (44) 8% (45) 2% (0) 22% (26) 578Boomers: Age 54-72 28% (87) 22% (48) 7% (50) 3% (20) 40% (27) 677PID: Dem (no lean) 40% (263) 25% (66) 7% (44) 4% (24) 24% (55) 653PID: Ind (no lean) 36% (79) 22% (2) 7% (37) 2% (9) 33% (63) 500PID: Rep (no lean) 39% (35) 23% (83) 9% (74) 3% (26) 26% (22) 80PID/Gender: DemMen 50% (43) 27% (76) 5% (5) 3% (8) 5% (43) 285PID/Gender: DemWomen 33% (2) 24% (90) 8% (29) 4% (6) 30% (2) 368PID/Gender: Ind Men 46% (8) 22% (57) 8% (9) % (3) 24% (6) 257PID/Gender: Ind Women 26% (62) 23% (55) 7% (8) 2% (6) 42% (02) 242PID/Gender: Rep Men 4% (63) 24% (93) 0% (39) 4% (7) 2% (82) 395PID/Gender: Rep Women 37% (52) 22% (89) 8% (35) 2% (9) 3% (30) 45Ideo: Liberal (1-3) 42% (267) 26% (64) 7% (42) 3% (2) 22% (40) 633Ideo: Moderate (4) 35% (54) 27% (8) 7% (30) 2% (7) 29% (26) 434Ideo: Conservative (5-7) 37% (223) 2% (29) 9% (53) 3% (7) 3% (86) 609Educ: College 39% (477) 2% (255) 8% (02) 3% (40) 29% (356) 232Educ: Bachelors degree 39% (87) 27% (28) 8% (37) 3% (2) 23% () 475Educ: Post-grad 36% (93) 30% (76) 6% (6) 3% (6) 25% (63) 255



285

Table HR3_26



Somewhatunfavorable

Veryunfavorable


Adults 39% (758) 23% (460) 8% (55) 3% (59) 27% (530) 962Income: Under 50k 38% (422) 2% (232) 8% (87) 4% (44) 29% (327) 2Income: 50k-100k 39% (225) 27% (5) 7% (43) 2% () 25% (40) 569Income: 100k+ 40% () 27% (77) 9% (26) % (4) 23% (64) 28Ethnicity: White 38% (598) 23% (368) 8% (29) 3% (49) 28% (450) 594Ethnicity: Hispanic 5% (00) 9% (37) 7% (4) 4% (8) 8% (36) 95Ethnicity: Afr. Am. 39% (95) 26% (63) 9% (2) 3% (8) 24% (58) 245Ethnicity: Other 52% (65) 23% (29) 5% (6) % (2) 8% (23) 24Relig: Protestant 3% (48) 23% (07) 8% (39) 2% (0) 35% (65) 468Relig: Roman Catholic 39% (3) 24% (80) 7% (23) 3% () 28% (94) 339Relig: Something Else 46% (82) 20% (36) 9% (5) 5% (9) 20% (37) 79Relig: Jewish 30% (5) 29% (4) 8% (4) % () 32% (6) 50Relig: Evangelical 37% (256) 22% (47) 8% (55) 3% (20) 30% (206) 684Relig: Non-Evang. Catholics 34% (04) 25% (76) 8% (23) 3% (0) 30% (89) 303Relig: All Christian 36% (360) 23% (223) 8% (78) 3% (30) 30% (295) 986Relig: All Non-Christian 44% (02) 22% (50) 9% (20) 4% (0) 2% (49) 23Community: Urban 42% (206) 24% (9) 8% (40) 3% (3) 22% (0) 488Community: Suburban 38% (342) 24% (25) 8% (70) 3% (25) 27% (245) 897Community: Rural 36% (20) 22% (26) 8% (45) 4% (2) 30% (76) 577Employ: Private Sector 42% (276) 25% (66) 9% (57) 2% (5) 2% (39) 653Employ: Government 45% (73) 32% (52) 6% (0) 2% (4) 5% (23) 6Employ: Self-Employed 37% (62) 26% (43) 8% (3) 4% (7) 25% (42) 67Employ: Homemaker 40% (39) 24% (23) % () 4% (4) 20% (9) 97Employ: Student 43% (28) 29% (9) 9% (6) % (0) 9% (2) 65Employ: Retired 25% (2) 22% (98) 5% (2) 3% (5) 44% (95) 44Employ: Unemployed 44% (75) 5% (25) 3% (22) 3% (5) 25% (43) 70Employ: Other 45% (94) 6% (34) 8% (7) 4% (9) 27% (56) 209Military HH: Yes 47% (73) 6% (60) 6% (2) 2% (6) 30% (0) 37Military HH: No 37% (585) 25% (400) 8% (34) 3% (53) 26% (420) 59RD/WT: Right Direction 37% (292) 24% (90) 9% (74) 3% (23) 26% (200) 779RD/WT: Wrong Track 39% (466) 23% (270) 7% (82) 3% (36) 28% (330) 84


286




Somewhatunfavorable

Veryunfavorable


Adults 39% (758) 23% (460) 8% (55) 3% (59) 27% (530) 962Trump Job Approve 38% (39) 24% (20) 9% (77) 3% (25) 26% (25) 837Trump Job Disapprove 39% (402) 23% (238) 7% (7) 3% (30) 27% (279) 020Trump Job Strongly Approve 38% (69) 22% (97) 0% (45) 3% (2) 27% (20) 443Trump Job Somewhat Approve 38% (50) 26% (04) 8% (32) 3% (3) 24% (95) 393Trump Job Somewhat Disapprove 43% (99) 26% (6) 5% () 3% (6) 24% (56) 233Trump Job Strongly Disapprove 38% (303) 23% (77) 8% (60) 3% (24) 28% (223) 787#1 Issue: Economy 47% (254) 2% (5) 0% (52) 3% (7) 9% (99) 536#1 Issue: Security 35% (5) 20% (67) % (36) 4% (3) 30% (0) 332#1 Issue: Health Care 38% (46) 27% (02) 7% (25) 3% () 26% (99) 383#1 Issue: Medicare / Social Security 22% (63) 27% (77) 5% (5) 3% (8) 43% (25) 288#1 Issue: Women’s Issues 36% (42) 27% (3) 9% () 2% (2) 26% (30) 7#1 Issue: Education 47% (59) 22% (28) 9% () 3% (4) 9% (23) 25#1 Issue: Energy 60% (40) 24% (6) 2% () 4% (3) 0% (7) 66#1 Issue: Other 34% (39) 20% (23) 4% (5) 2% (2) 40% (46) 52016 Vote: Hillary Clinton 39% (255) 25% (64) 6% (42) 2% (6) 26% (7) 6482016 Vote: Donald Trump 35% (246) 23% (63) 0% (69) 3% (9) 30% (209) 7082016 Vote: Someone else 43% (76) 22% (39) 5% (8) 3% (6) 26% (46) 762016 Vote: Didnt Vote 42% (79) 22% (93) 8% (36) 4% (6) 24% (04) 428Voted in 2014: Yes 37% (504) 24% (325) 8% () 3% (40) 28% (387) 368Voted in 2014: No 43% (254) 23% (34) 7% (44) 3% (9) 24% (44) 5952012 Vote: Barack Obama 40% (334) 24% (97) 7% (59) 3% (25) 26% (25) 8302012 Vote: Mitt Romney 34% (8) 23% (24) 0% (52) 3% (8) 30% (63) 5382012 Vote: Other 28% (2) 9% (4) 7% (5) 3% (2) 43% (32) 742012 Vote: Didn’t Vote 43% (222) 24% (24) 8% (39) 3% (5) 23% (20) 5204-Region: Northeast 32% () 25% (85) 8% (28) 3% () 32% (09) 3444-Region: Midwest 38% (76) 2% (99) 8% (35) 2% () 30% (4) 4634-Region: South 38% (277) 26% (9) 9% (62) 3% (25) 23% (68) 7234-Region: West 45% (93) 20% (85) 7% (30) 3% (2) 26% (3) 433Favorable of Trump 38% (37) 23% (95) 9% (7) 3% (27) 27% (222) 83Unfavorable of Trump 39% (400) 24% (246) 7% (74) 3% (28) 26% (266) 05



287

Table HR3_26



Somewhatunfavorable

Veryunfavorable


Adults 39% (758) 23% (460) 8% (55) 3% (59) 27% (530) 962Very Favorable of Trump 36% (69) 2% (99) % (52) 3% (6) 28% (28) 463Somewhat Favorable of Trump 40% (48) 26% (96) 5% (9) 3% (2) 26% (94) 368Somewhat Unfavorable of Trump 4% (74) 27% (50) 7% (4) 2% (4) 23% (4) 83Very Unfavorable of Trump 39% (326) 24% (97) 7% (6) 3% (24) 27% (225) 832Frequent TV watchers 39% (606) 24% (364) 8% (24) 3% (40) 27% (45) 550Frequent movie watchers 46% (423) 22% (208) 8% (75) 4% (37) 20% (83) 926Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


288


Table HR3_27: And, do you have a favorable or unfavorable impression of the following movie series?Toy Story


Somewhatunfavorable

Veryunfavorable


Adults 5% (059) 3% (648) 4% (93) 2% (39) 2% (258) 2097Gender: Male 44% (427) 34% (328) 7% (64) 2% (8) 3% (26) 962Gender: Female 56% (632) 28% (320) 3% (29) 2% (2) 2% (32) 35Age: 18-29 62% (23) 25% (95) 5% (8) 2% (7) 6% (23) 374Age: 30-44 6% (290) 28% (32) 4% (20) % (6) 6% (27) 476Age: 45-54 50% (228) 32% (44) 5% (23) 2% (8) 2% (55) 458Age: 55-64 45% (40) 33% (04) 4% (3) 2% (6) 6% (49) 3Age: 65+ 36% (7) 36% (72) 4% (9) 3% (2) 22% (04) 479Generation Z: 18-21 54% (68) 28% (35) 7% (8) 3% (3) 8% (0) 24Millennial: Age 22-37 64% (326) 26% (33) 4% (20) % (6) 5% (28) 52Generation X: Age 38-53 54% (333) 30% (86) 5% (3) 2% (9) 9% (58) 68Boomers: Age 54-72 4% (305) 34% (256) 4% (3) 3% (20) 8% (38) 750PID: Dem (no lean) 50% (349) 30% (2) 5% (32) 3% (9) 2% (84) 696PID: Ind (no lean) 47% (247) 33% (75) 5% (25) % (4) 5% (79) 530PID: Rep (no lean) 53% (463) 30% (262) 4% (36) 2% (5) % (94) 87PID/Gender: DemMen 42% (23) 35% (02) 8% (23) 2% (7) 2% (34) 290PID/Gender: DemWomen 56% (226) 27% (09) 2% (8) 3% (2) 2% (50) 406PID/Gender: Ind Men 43% (5) 35% (95) 5% (4) — (0) 7% (46) 270PID/Gender: Ind Women 5% (32) 3% (80) 4% () % (4) 3% (34) 260PID/Gender: Rep Men 47% (89) 32% (30) 7% (27) 3% (0) % (45) 402PID/Gender: Rep Women 58% (274) 28% (32) 2% (0) % (5) 0% (49) 469Ideo: Liberal (1-3) 50% (333) 32% (22) 6% (42) 2% () 0% (66) 664Ideo: Moderate (4) 5% (23) 30% (38) 3% (5) % (6) 5% (67) 457Ideo: Conservative (5-7) 50% (332) 32% (24) 4% (27) 2% (4) 2% (78) 665Educ: College 50% (662) 29% (388) 5% (7) 2% (29) 3% (67) 38Educ: Bachelors degree 53% (262) 3% (53) 2% (0) % (7) 3% (63) 496Educ: Post-grad 48% (35) 38% (06) 4% (2) % (2) 0% (28) 283



289

Table HR3_27



Somewhatunfavorable

Veryunfavorable


Adults 5% (059) 3% (648) 4% (93) 2% (39) 2% (258) 2097Income: Under 50k 49% (585) 3% (366) 5% (62) 2% (27) 3% (55) 94Income: 50k-100k 53% (38) 3% (85) 3% (2) 2% (9) 2% (7) 604Income: 100k+ 52% (57) 32% (97) 3% (0) % (2) % (32) 298Ethnicity: White 5% (87) 32% (547) 4% (68) 2% (28) % (93) 708Ethnicity: Hispanic 60% (7) 25% (49) 2% (4) 4% (7) 9% (8) 96Ethnicity: Afr. Am. 45% (7) 27% (69) 7% (8) 3% (7) 8% (47) 258Ethnicity: Other 55% (7) 25% (32) 5% (7) 3% (3) 3% (7) 3Relig: Protestant 49% (255) 3% (62) 4% (22) — (2) 5% (75) 56Relig: Roman Catholic 52% (87) 27% (98) 4% (4) 3% (9) 5% (52) 36Relig: Something Else 52% (0) 38% (75) 2% (4) — () 8% (5) 97Relig: Jewish 23% (2) 58% (29) 2% () — (0) 7% (9) 50Relig: Evangelical 49% (36) 33% (244) 3% (20) % (8) 5% () 743Relig: Non-Evang. Catholics 55% (82) 28% (9) 6% (20) % (5) 0% (32) 330Relig: All Christian 5% (543) 3% (335) 4% (4) % (2) 3% (43) 074Relig: All Non-Christian 54% (40) 28% (72) 5% (2) 4% (0) 0% (26) 259Community: Urban 52% (264) 29% (48) 3% (5) 2% (9) 3% (68) 503Community: Suburban 49% (465) 33% (35) 4% (42) 2% (20) 2% () 954Community: Rural 52% (330) 29% (85) 6% (36) 2% (0) 2% (79) 640Employ: Private Sector 53% (367) 3% (25) 4% (29) % (0) 0% (66) 687Employ: Government 62% (04) 27% (46) 5% (8) — () 6% (0) 68Employ: Self-Employed 50% (86) 29% (50) 5% (8) % (2) 5% (25) 7Employ: Homemaker 62% (68) 26% (29) 2% (2) % () 9% (9) 09Employ: Student 55% (38) 35% (24) 3% (2) % (0) 7% (5) 69Employ: Retired 38% (86) 36% (78) 5% (24) 3% (7) 7% (84) 489Employ: Unemployed 52% (9) 30% (53) 5% (8) % (3) 2% (2) 76Employ: Other 53% (9) 23% (53) 5% (2) 2% (5) 7% (38) 227Military HH: Yes 43% (69) 34% (33) 6% (23) 2% (7) 5% (58) 389Military HH: No 52% (89) 30% (55) 4% (70) 2% (32) 2% (200) 708RD/WT: Right Direction 52% (436) 3% (264) 4% (36) 2% (9) 0% (85) 84RD/WT: Wrong Track 50% (623) 3% (384) 5% (57) 2% (9) 4% (72) 256


290




Somewhatunfavorable

Veryunfavorable


Adults 5% (059) 3% (648) 4% (93) 2% (39) 2% (258) 2097Trump Job Approve 52% (468) 32% (29) 5% (4) 2% (8) 0% (90) 909Trump Job Disapprove 50% (535) 3% (333) 5% (5) 2% (9) 3% (40) 079Trump Job Strongly Approve 53% (255) 30% (44) 4% (2) % (7) % (53) 48Trump Job Somewhat Approve 50% (24) 34% (47) 5% (20) 2% (0) 9% (37) 428Trump Job Somewhat Disapprove 49% (25) 34% (86) 5% (3) % (2) 2% (30) 255Trump Job Strongly Disapprove 50% (4) 30% (247) 5% (38) 2% (7) 3% () 824#1 Issue: Economy 52% (294) 32% (80) 5% (26) % (4) % (6) 565#1 Issue: Security 46% (63) 35% (25) 4% (5) 3% (0) 2% (4) 354#1 Issue: Health Care 54% (224) 30% (24) 3% (0) 3% () % (48) 47#1 Issue: Medicare / Social Security 39% (25) 33% (05) 6% (2) 2% (7) 20% (63) 32#1 Issue: Women’s Issues 66% (78) 8% (22) 6% (7) % (2) 8% (9) 7#1 Issue: Education 59% (74) 32% (40) 4% (4) 2% (2) 4% (5) 25#1 Issue: Energy 6% (46) 23% (7) 7% (5) — (0) 9% (7) 75#1 Issue: Other 46% (56) 29% (35) 3% (4) 2% (2) 20% (24) 22016 Vote: Hillary Clinton 5% (356) 30% (20) 4% (28) 3% (8) 3% (88) 7002016 Vote: Donald Trump 50% (379) 32% (247) 5% (35) 2% (2) 2% (88) 7622016 Vote: Someone else 48% (88) 35% (65) — () — () 6% (30) 842016 Vote: Didnt Vote 53% (236) 28% (26) 6% (27) 2% (8) % (5) 449Voted in 2014: Yes 50% (725) 3% (456) 4% (62) 2% (3) 3% (89) 462Voted in 2014: No 53% (335) 30% (92) 5% (32) % (8) % (69) 6352012 Vote: Barack Obama 50% (436) 3% (275) 4% (37) 2% (20) 3% () 8802012 Vote: Mitt Romney 49% (288) 32% (84) 5% (28) 2% (0) 3% (74) 5842012 Vote: Other 44% (35) 26% (20) 4% (3) — (0) 27% (2) 792012 Vote: Didn’t Vote 54% (30) 30% (68) 4% (25) 2% (9) 9% (52) 5544-Region: Northeast 43% (60) 35% (30) 3% () 3% (2) 6% (58) 3724-Region: Midwest 57% (278) 29% (40) 4% (2) % (6) 9% (44) 4894-Region: South 49% (389) 3% (247) 5% (40) % (8) 3% (03) 7874-Region: West 52% (233) 29% (3) 5% (2) 3% (3) 2% (52) 449Favorable of Trump 52% (47) 3% (283) 5% (42) 2% (7) 0% (88) 900Unfavorable of Trump 50% (534) 3% (334) 4% (46) 2% (8) 3% (42) 073



291

Table HR3_27



Somewhatunfavorable

Veryunfavorable


Adults 5% (059) 3% (648) 4% (93) 2% (39) 2% (258) 2097Very Favorable of Trump 52% (265) 29% (48) 6% (29) 2% (8) % (56) 506Somewhat Favorable of Trump 52% (207) 34% (35) 3% (3) 2% (8) 8% (32) 395Somewhat Unfavorable of Trump 47% (93) 34% (67) 5% (0) — (0) 5% (29) 99Very Unfavorable of Trump 50% (440) 3% (267) 4% (36) 2% (8) 3% (3) 874Frequent TV watchers 5% (840) 3% (5) 5% (75) 2% (25) 2% (9) 642Frequent movie watchers 54% (524) 29% (282) 5% (5) 2% (8) 0% (99) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


292


Table HR3_28: And, do you have a favorable or unfavorable impression of the following movie series?Shrek


Somewhatunfavorable

Veryunfavorable


Adults 45% (953) 34% (76) 5% (5) 2% (48) 3% (27) 203Gender: Male 40% (388) 35% (345) 8% (77) 3% (3) 4% (32) 973Gender: Female 50% (565) 33% (37) 3% (38) % (6) 2% (39) 30Age: 18-29 60% (226) 27% (03) 6% (23) 2% (7) 5% (8) 376Age: 30-44 48% (226) 36% (73) 7% (33) 2% () 7% (32) 476Age: 45-54 45% (206) 36% (67) 5% (23) % (6) 3% (59) 46Age: 55-64 45% (39) 33% (00) 4% (3) 3% (9) 5% (46) 308Age: 65+ 32% (56) 36% (73) 5% (23) 3% (5) 24% (5) 482Generation Z: 18-21 63% (78) 22% (27) 8% (0) 2% (2) 6% (8) 24Millennial: Age 22-37 52% (269) 34% (74) 6% (30) 2% (2) 6% (3) 56Generation X: Age 38-53 47% (29) 36% (224) 5% (33) 2% (0) 0% (60) 67Boomers: Age 54-72 38% (283) 35% (260) 4% (33) 3% (24) 20% (5) 75PID: Dem (no lean) 48% (33) 33% (228) 4% (3) 3% (8) 3% (87) 695PID: Ind (no lean) 42% (223) 36% (94) 5% (26) % (7) 6% (83) 533PID: Rep (no lean) 46% (400) 34% (293) 7% (58) 3% (22) 2% (0) 875PID/Gender: DemMen 39% (4) 37% (08) 7% (2) 3% (9) 3% (37) 290PID/Gender: DemWomen 53% (26) 30% (20) 2% (0) 2% (8) 2% (50) 404PID/Gender: Ind Men 37% (0) 38% (02) 6% (5) 2% (5) 7% (46) 270PID/Gender: Ind Women 46% (22) 35% (92) 4% () % (2) 4% (37) 264PID/Gender: Rep Men 42% (72) 33% (35) 0% (4) 4% (6) 2% (49) 44PID/Gender: Rep Women 49% (227) 34% (59) 4% (7) % (6) % (52) 46Ideo: Liberal (1-3) 45% (295) 37% (244) 6% (38) 2% (6) 0% (69) 662Ideo: Moderate (4) 47% (25) 32% (47) 5% (23) 2% () 3% (6) 457Ideo: Conservative (5-7) 40% (267) 36% (237) 7% (45) 2% (6) 5% (98) 663Educ: College 48% (634) 3% (405) 6% (74) 2% (27) 3% (76) 36Educ: Bachelors degree 42% (22) 36% (86) 5% (27) 4% (9) 3% (67) 50Educ: Post-grad 39% (08) 45% (25) 5% (5) % (2) 0% (28) 277



293

Table HR3_28



Somewhatunfavorable

Veryunfavorable


Adults 45% (953) 34% (76) 5% (5) 2% (48) 3% (27) 203Income: Under 50k 47% (562) 32% (392) 5% (6) 3% (33) 3% (59) 207Income: 50k-100k 44% (26) 36% (23) 6% (33) 2% (4) 3% (79) 60Income: 100k+ 44% (30) 38% () 7% (2) — () % (34) 295Ethnicity: White 44% (75) 35% (609) 6% (98) 2% (37) 3% (223) 78Ethnicity: Hispanic 50% (97) 3% (62) 4% (7) 8% (6) 7% (4) 96Ethnicity: Afr. Am. 54% (38) 25% (64) 4% (0) 3% (6) 4% (35) 254Ethnicity: Other 49% (64) 32% (42) 6% (8) 3% (4) 0% (3) 32Relig: Protestant 42% (25) 35% (77) 5% (25) 2% () 6% (82) 509Relig: Roman Catholic 40% (43) 33% (7) 7% (25) 3% (2) 7% (59) 357Relig: Something Else 5% (05) 36% (73) 4% (7) 2% (4) 8% (6) 206Relig: Jewish 28% (5) 4% (2) 2% (6) — (0) 8% (9) 52Relig: Evangelical 42% (33) 36% (267) 5% (38) 2% (7) 5% (5) 749Relig: Non-Evang. Catholics 47% (5) 3% (00) 6% (9) 3% (0) 3% (42) 323Relig: All Christian 43% (464) 34% (367) 5% (57) 3% (27) 5% (57) 072Relig: All Non-Christian 60% (54) 28% (73) 4% (0) % (2) 8% (20) 259Community: Urban 49% (253) 3% (59) 3% (6) 3% (6) 3% (68) 5Community: Suburban 45% (427) 35% (332) 6% (59) 2% (4) 3% (22) 956Community: Rural 43% (273) 35% (225) 6% (40) 3% (8) 3% (8) 636Employ: Private Sector 44% (309) 35% (243) 7% (5) 2% (4) % (78) 695Employ: Government 52% (88) 34% (58) 6% (0) % (2) 6% (0) 68Employ: Self-Employed 44% (75) 37% (63) 4% (6) % (2) 5% (25) 7Employ: Homemaker 48% (52) 32% (34) 5% (6) 3% (4) 2% (3) 08Employ: Student 58% (40) 3% (2) 8% (6) — (0) 3% (2) 70Employ: Retired 35% (72) 40% (94) 4% (2) 4% (8) 7% (85) 490Employ: Unemployed 53% (92) 28% (50) 5% (8) 3% (5) 2% (2) 75Employ: Other 55% (25) 23% (52) 3% (8) 2% (4) 6% (37) 227Military HH: Yes 47% (82) 33% (28) 5% (2) 2% (9) 3% (52) 39Military HH: No 45% (77) 34% (588) 6% (95) 2% (39) 3% (220) 72RD/WT: Right Direction 47% (389) 33% (272) 7% (59) 3% (23) % (94) 837RD/WT: Wrong Track 45% (564) 35% (443) 4% (57) 2% (25) 4% (77) 266


294




Somewhatunfavorable

Veryunfavorable


Adults 45% (953) 34% (76) 5% (5) 2% (48) 3% (27) 203Trump Job Approve 47% (422) 33% (298) 7% (62) 2% (9) 2% (05) 905Trump Job Disapprove 44% (482) 36% (385) 4% (48) 3% (28) 3% (40) 082Trump Job Strongly Approve 45% (220) 3% (50) 9% (45) 2% (0) 3% (62) 488Trump Job Somewhat Approve 48% (20) 35% (48) 4% (7) 2% (9) 0% (43) 47Trump Job Somewhat Disapprove 4% (05) 4% (04) 4% () % (3) 3% (33) 256Trump Job Strongly Disapprove 46% (376) 34% (282) 4% (37) 3% (25) 3% (07) 826#1 Issue: Economy 49% (279) 3% (8) 7% (39) 2% (9) % (65) 573#1 Issue: Security 39% (40) 35% (28) 6% (22) 4% (5) 6% (56) 360#1 Issue: Health Care 46% (90) 37% (54) 6% (25) % (4) 0% (42) 45#1 Issue: Medicare / Social Security 4% (29) 33% (02) 4% (3) 3% (9) 9% (60) 33#1 Issue: Women’s Issues 48% (60) 32% (39) 6% (7) 4% (5) 0% (2) 24#1 Issue: Education 52% (65) 38% (48) 4% (5) % (2) 4% (5) 24#1 Issue: Energy 55% (4) 30% (23) 6% (4) 2% () 8% (6) 75#1 Issue: Other 4% (49) 36% (42) — (0) 2% (2) 2% (25) 92016 Vote: Hillary Clinton 45% (33) 36% (248) 4% (28) 2% (6) 3% (9) 6962016 Vote: Donald Trump 43% (328) 34% (257) 7% (54) 3% (22) 3% (96) 7582016 Vote: Someone else 38% (72) 4% (78) 3% (6) 2% (3) 6% (3) 902016 Vote: Didnt Vote 52% (237) 29% (34) 6% (27) % (6) % (52) 456Voted in 2014: Yes 42% (65) 36% (525) 5% (77) 3% (37) 5% (24) 468Voted in 2014: No 53% (338) 30% (9) 6% (39) 2% (0) 9% (57) 6352012 Vote: Barack Obama 44% (390) 36% (39) 5% (40) 2% (2) 3% (2) 882012 Vote: Mitt Romney 4% (239) 36% (207) 6% (35) 3% (9) 4% (83) 5832012 Vote: Other 35% (28) 28% (22) 5% (4) — (0) 3% (25) 792012 Vote: Didn’t Vote 53% (296) 30% (67) 7% (36) % (8) 9% (52) 5604-Region: Northeast 39% (44) 35% (29) 6% (23) 3% () 6% (60) 3674-Region: Midwest 50% (246) 32% (58) 4% (20) 2% (2) % (54) 4904-Region: South 47% (367) 34% (266) 5% (4) 2% (3) 2% (98) 7864-Region: West 43% (96) 35% (63) 7% (3) 2% () 3% (59) 460Favorable of Trump 47% (47) 33% (298) 6% (54) 2% (22) 2% (04) 896Unfavorable of Trump 45% (483) 36% (386) 5% (52) 2% (24) 3% (35) 079



295

Table HR3_28



Somewhatunfavorable

Veryunfavorable




296


Table HR3_29: And, do you have a favorable or unfavorable impression of the following movie series?Twilight


Somewhatunfavorable

Veryunfavorable


Adults 26% (5) 22% (440) 6% (35) 2% (246) 24% (486) 998Gender: Male 20% (82) 23% (20) 20% (80) 6% (45) 20% (79) 896Gender: Female 30% (329) 2% (230) 2% (35) 9% (00) 28% (307) 0Age: 18-29 34% (25) 20% (73) 5% (56) 20% (73) % (40) 367Age: 30-44 32% (47) 23% (04) 7% (80) 6% (75) % (5) 457Age: 45-54 25% (0) 23% (02) 9% (80) 0% (44) 22% (96) 432Age: 55-64 22% (67) 22% (66) 5% (46) 8% (24) 33% (98) 302Age: 65+ 4% (62) 22% (95) 2% (53) 7% (29) 46% (200) 439Generation Z: 18-21 33% (39) 20% (23) 7% (2) 7% (20) 3% (6) 9Millennial: Age 22-37 34% (69) 22% (09) 6% (78) 9% (97) 9% (47) 499Generation X: Age 38-53 28% (64) 22% (32) 8% (09) 2% (7) 9% (4) 59Boomers: Age 54-72 9% (35) 22% (55) 3% (94) 8% (56) 38% (267) 707PID: Dem (no lean) 26% (75) 2% (4) 8% (2) % (76) 23% (50) 663PID: Ind (no lean) 22% () 20% (02) 7% (86) % (57) 29% (46) 502PID: Rep (no lean) 27% (226) 24% (97) 3% (07) 4% (3) 23% (90) 832PID/Gender: DemMen 23% (62) 23% (63) 22% (59) 3% (36) 9% (52) 272PID/Gender: DemWomen 29% (2) 20% (79) 6% (63) 0% (40) 25% (98) 39PID/Gender: Ind Men 9% (46) 7% (4) 25% (60) 6% (39) 24% (57) 244PID/Gender: Ind Women 25% (65) 24% (6) 0% (26) 7% (7) 34% (89) 258PID/Gender: Rep Men 9% (74) 28% (06) 6% (6) 8% (70) 8% (70) 380PID/Gender: Rep Women 34% (52) 20% (90) 0% (46) 0% (43) 27% (20) 452Ideo: Liberal (1-3) 25% (60) 22% (38) 9% (23) 4% (90) 9% (22) 633Ideo: Moderate (4) 9% (85) 26% (6) 5% (66) % (50) 28% (22) 438Ideo: Conservative (5-7) 26% (62) 20% (25) 4% (88) 2% (76) 28% (74) 625Educ: College 29% (36) 22% (284) 4% (74) % (37) 25% (3) 267Educ: Bachelors degree 20% (94) 20% (96) 20% (94) 6% (77) 24% (5) 476Educ: Post-grad 22% (56) 23% (60) 8% (46) 3% (32) 24% (6) 254



297

Table HR3_29



Somewhatunfavorable

Veryunfavorable


Adults 26% (5) 22% (440) 6% (35) 2% (246) 24% (486) 998Income: Under 50k 29% (330) 2% (243) 4% (58) 2% (32) 24% (279) 4Income: 50k-100k 22% (27) 24% (39) 7% (00) 3% (73) 24% (4) 579Income: 100k+ 20% (55) 2% (59) 2% (57) 5% (4) 24% (66) 278Ethnicity: White 23% (375) 22% (358) 7% (274) 3% (27) 25% (402) 627Ethnicity: Hispanic 3% (59) 23% (44) 4% (27) 3% (24) 9% (35) 89Ethnicity: Afr. Am. 38% (95) 2% (5) % (27) 6% (5) 24% (59) 247Ethnicity: Other 34% (4) 25% (3) % (3) % (3) 20% (24) 23Relig: Protestant 2% (02) 8% (85) 6% (79) % (5) 34% (62) 479Relig: Roman Catholic 26% (87) 26% (88) 5% (49) % (37) 23% (76) 337Relig: Something Else 26% (5) 25% (50) 5% (30) 7% (33) 7% (33) 97Relig: Evangelical 22% (57) 23% (66) 6% (4) % (8) 27% (94) 7Relig: Non-Evang. Catholics 28% (84) 9% (57) 5% (44) 3% (40) 26% (77) 303Relig: All Christian 24% (240) 22% (223) 6% (58) 2% (2) 27% (27) 03Relig: All Non-Christian 36% (90) 2% (52) 5% (38) 9% (22) 8% (44) 246Community: Urban 28% (39) 23% (5) 5% (72) 2% (59) 22% (06) 492Community: Suburban 23% (20) 23% (205) 7% (53) 2% (2) 25% (225) 904Community: Rural 27% (62) 20% (20) 5% (90) 2% (74) 26% (55) 602Employ: Private Sector 24% (59) 23% (50) 8% (23) 4% (9) 2% (4) 663Employ: Government 23% (38) 23% (37) 2% (35) 4% (23) 9% (3) 64Employ: Self-Employed 28% (47) 22% (36) 5% (25) % (9) 24% (40) 66Employ: Homemaker 33% (34) 25% (25) % () 5% (5) 5% (6) 02Employ: Student 35% (23) 22% (4) 4% (9) 6% (0) 3% (8) 65Employ: Retired 7% (79) 22% (0) 3% (59) 7% (32) 40% (82) 454Employ: Unemployed 33% (55) 7% (29) 7% (28) 20% (34) 3% (2) 68Employ: Other 35% (76) 22% (47) % (25) 0% (2) 22% (48) 26Military HH: Yes 26% (95) 9% (69) 9% (69) % (40) 26% (94) 366Military HH: No 26% (47) 23% (37) 5% (246) 3% (206) 24% (392) 632RD/WT: Right Direction 27% (2) 24% (92) 5% (6) 2% (97) 22% (78) 795RD/WT: Wrong Track 25% (30) 2% (248) 6% (98) 2% (48) 26% (308) 203


298




Somewhatunfavorable

Veryunfavorable


Adults 26% (5) 22% (440) 6% (35) 2% (246) 24% (486) 998Trump Job Approve 26% (225) 25% (23) 4% (7) 2% (03) 23% (99) 857Trump Job Disapprove 24% (25) 20% (20) 7% (80) 3% (35) 25% (258) 033Trump Job Strongly Approve 26% (2) 23% (05) 3% (6) 4% (64) 24% (08) 459Trump Job Somewhat Approve 26% (04) 27% (08) 4% (56) 0% (39) 23% (9) 398Trump Job Somewhat Disapprove 26% (63) 26% (62) 5% (36) 2% (29) 2% (49) 240Trump Job Strongly Disapprove 24% (88) 9% (48) 8% (43) 3% (05) 26% (208) 793#1 Issue: Economy 27% (49) 22% (22) 9% (03) 2% (67) 20% (2) 553#1 Issue: Security 23% (77) 20% (67) 3% (45) 5% (5) 29% (99) 339#1 Issue: Health Care 25% (00) 26% (04) 7% (67) 0% (4) 2% (85) 398#1 Issue: Medicare / Social Security 24% (68) 24% (69) 0% (28) 6% (6) 37% (05) 285#1 Issue: Women’s Issues 23% (28) 20% (24) 2% (26) 23% (27) 4% (6) 20#1 Issue: Education 27% (32) 22% (27) 6% (9) 5% (8) 9% (22) 9#1 Issue: Energy 25% (7) 22% (6) 5% (0) 9% (7) 28% (20) 70#1 Issue: Other 35% (40) 2% (3) 3% (5) 7% (9) 23% (26) 32016 Vote: Hillary Clinton 25% (7) 8% (23) 8% (25) 2% (79) 26% (76) 6732016 Vote: Donald Trump 23% (63) 25% (80) 4% (02) 2% (82) 26% (82) 702016 Vote: Someone else 5% (27) 24% (43) 9% (34) 6% (28) 26% (45) 782016 Vote: Didnt Vote 34% (50) 2% (92) 2% (53) 3% (57) 9% (82) 434Voted in 2014: Yes 23% (320) 22% (30) 6% (229) 2% (6) 28% (384) 394Voted in 2014: No 32% (92) 23% (39) 4% (86) 4% (85) 7% (02) 6042012 Vote: Barack Obama 24% (200) 2% (76) 8% (57) 2% (00) 25% (26) 8502012 Vote: Mitt Romney 23% (25) 23% (26) 3% (70) 2% (64) 29% (54) 5392012 Vote: Other 6% (3) 4% () 4% () 22% (7) 33% (25) 772012 Vote: Didn’t Vote 33% (73) 24% (27) 4% (76) 2% (64) 7% (9) 5324-Region: Northeast 24% (82) 2% (70) 5% (50) 2% (42) 28% (96) 3404-Region: Midwest 27% (30) 22% (04) 6% (74) % (54) 24% (6) 4774-Region: South 25% (89) 25% (83) 6% (6) % (83) 23% (72) 7434-Region: West 25% () 9% (83) 7% (74) 5% (67) 23% (02) 438Favorable of Trump 27% (229) 24% (204) 4% (6) 2% (98) 24% (200) 847Unfavorable of Trump 24% (247) 2% (24) 8% (86) 3% (35) 24% (249) 032



299

Table HR3_29



Somewhatunfavorable

Veryunfavorable




300


Table HR3_30: And, do you have a favorable or unfavorable impression of the following movie series?Indiana Jones


Somewhatunfavorable

Veryunfavorable


Adults 49% (024) 3% (645) 6% (8) 2% (5) 3% (265) 204Gender: Male 56% (549) 28% (273) 5% (49) 2% (22) 9% (9) 984Gender: Female 42% (475) 33% (372) 6% (69) 3% (29) 6% (74) 20Age: 18-29 32% (3) 27% (97) % (39) 6% (20) 25% (88) 357Age: 30-44 50% (240) 30% (42) 8% (37) 3% (6) 9% (4) 476Age: 45-54 53% (242) 32% (45) 4% (8) % (5) 0% (46) 457Age: 55-64 55% (73) 30% (94) 3% () 2% (6) 0% (32) 37Age: 65+ 5% (255) 34% (67) 3% (4) % (4) 2% (58) 496Generation Z: 18-21 26% (30) 28% (34) 4% (7) 8% (0) 23% (27) 8Millennial: Age 22-37 4% (204) 29% (44) 0% (50) 4% (9) 7% (86) 502Generation X: Age 38-53 53% (328) 32% (95) 4% (24) 2% (2) 9% (57) 66Boomers: Age 54-72 55% (420) 30% (229) 3% (24) % (0) % (80) 764PID: Dem (no lean) 46% (32) 30% (205) 7% (48) 3% (2) 4% (97) 692PID: Ind (no lean) 47% (252) 30% (6) 5% (28) 2% () 5% (80) 53PID: Rep (no lean) 5% (45) 32% (280) 5% (42) 2% (20) 0% (88) 88PID/Gender: DemMen 55% (64) 28% (83) 5% (6) 3% (9) 8% (25) 297PID/Gender: DemWomen 40% (57) 3% (22) 8% (33) 3% (2) 8% (72) 395PID/Gender: Ind Men 57% (53) 26% (69) 5% (2) % (4) % (30) 268PID/Gender: Ind Women 38% (99) 35% (92) 6% (5) 3% (7) 9% (50) 262PID/Gender: Rep Men 55% (23) 29% (22) 5% (2) 2% (0) 8% (35) 49PID/Gender: Rep Women 47% (29) 34% (59) 5% (2) 2% (0) % (53) 462Ideo: Liberal (1-3) 5% (338) 29% (97) 5% (36) 3% (20) % (77) 668Ideo: Moderate (4) 48% (27) 3% (4) 6% (28) % (5) 4% (66) 457Ideo: Conservative (5-7) 53% (357) 34% (226) 4% (29) % (0) 7% (48) 670Educ: College 46% (595) 30% (396) 7% (85) 3% (37) 5% (93) 307Educ: Bachelors degree 52% (263) 32% (64) 4% (22) 2% () 0% (5) 5Educ: Post-grad 58% (65) 30% (86) 4% (2) % (4) 7% (20) 286



301

Table HR3_30



Somewhatunfavorable

Veryunfavorable


Adults 49% (024) 3% (645) 6% (8) 2% (5) 3% (265) 204Income: Under 50k 46% (552) 29% (343) 6% (77) 3% (38) 6% (88) 99Income: 50k-100k 49% (302) 35% (24) 5% (28) 2% (0) 9% (56) 60Income: 100k+ 58% (69) 30% (88) 4% (3) % (3) 7% (2) 294Ethnicity: White 50% (854) 32% (55) 5% (93) 2% (40) % (88) 726Ethnicity: Hispanic 49% (95) 29% (57) 6% () 5% (9) 2% (23) 95Ethnicity: Afr. Am. 46% (5) 23% (58) 7% (7) 2% (6) 22% (55) 25Ethnicity: Other 42% (54) 29% (37) 7% (8) 5% (6) 7% (22) 27Relig: Protestant 53% (273) 33% (70) 5% (27) % (4) 9% (45) 59Relig: Roman Catholic 52% (87) 28% (02) 4% (5) 4% (3) % (4) 360Relig: Something Else 42% (84) 36% (74) 6% (2) 3% (6) 3% (27) 202Relig: Jewish 53% (29) 30% (6) — (0) — (0) 7% (9) 54Relig: Evangelical 47% (356) 34% (253) 5% (39) 2% (7) 2% (89) 753Relig: Non-Evang. Catholics 58% (89) 29% (93) 5% (6) 2% (5) 7% (24) 327Relig: All Christian 50% (544) 32% (346) 5% (54) 2% (23) 0% (3) 080Relig: All Non-Christian 47% (7) 27% (67) 7% (7) 3% (8) 6% (40) 249Community: Urban 49% (252) 27% (40) 7% (36) 4% (22) 3% (65) 54Community: Suburban 48% (459) 34% (32) 5% (47) 2% (5) 2% (6) 959Community: Rural 50% (33) 29% (84) 6% (35) 2% (4) 3% (85) 63Employ: Private Sector 49% (338) 34% (235) 5% (36) 2% (6) 0% (67) 693Employ: Government 54% (88) 25% (40) 7% (2) 3% (4) % (9) 63Employ: Self-Employed 52% (89) 30% (5) 8% (4) 2% (3) 9% (5) 72Employ: Homemaker 37% (39) 34% (36) 8% (9) 6% (7) 5% (6) 06Employ: Student 27% (8) 33% (22) 2% (8) 8% (5) 20% (4) 67Employ: Retired 56% (284) 30% (53) 3% (4) % (6) 0% (49) 507Employ: Unemployed 39% (66) 3% (53) 7% (2) 3% (6) 20% (34) 7Employ: Other 45% (0) 24% (55) 6% (3) 2% (4) 23% (52) 225Military HH: Yes 58% (230) 29% (5) 4% (7) 3% (0) 6% (25) 397Military HH: No 47% (794) 3% (530) 6% (02) 2% (4) 4% (240) 706RD/WT: Right Direction 5% (430) 34% (288) 4% (37) 2% (7) 9% (73) 845RD/WT: Wrong Track 47% (594) 28% (357) 6% (8) 3% (34) 5% (92) 258


302




Somewhatunfavorable

Veryunfavorable


Adults 49% (024) 3% (645) 6% (8) 2% (5) 3% (265) 204Trump Job Approve 52% (473) 33% (303) 5% (46) 2% (8) 8% (7) 90Trump Job Disapprove 48% (520) 29% (32) 6% (65) 3% (3) 4% (55) 084Trump Job Strongly Approve 57% (280) 29% (43) 4% (20) 2% (9) 8% (39) 49Trump Job Somewhat Approve 46% (93) 38% (60) 6% (26) 2% (8) 8% (33) 420Trump Job Somewhat Disapprove 46% (8) 3% (79) 5% (4) 3% (8) 5% (39) 258Trump Job Strongly Disapprove 49% (402) 28% (233) 6% (52) 3% (23) 4% (6) 826#1 Issue: Economy 47% (269) 32% (84) 5% (3) 3% (6) 2% (67) 568#1 Issue: Security 48% (74) 33% (9) 5% (9) 3% (0) % (39) 360#1 Issue: Health Care 52% (24) 28% (7) 5% (2) 3% (2) 2% (49) 44#1 Issue: Medicare / Social Security 57% (84) 27% (87) 5% (5) % (5) 0% (3) 322#1 Issue: Women’s Issues 36% (44) 35% (43) 9% () % () 9% (24) 23#1 Issue: Education 45% (56) 29% (37) 8% (0) 2% (2) 6% (20) 25#1 Issue: Energy 43% (32) 4% (30) 4% (3) 2% () 0% (7) 73#1 Issue: Other 42% (50) 24% (28) 6% (7) 3% (4) 24% (29) 72016 Vote: Hillary Clinton 5% (360) 28% (94) 6% (45) 2% (4) 3% (90) 7022016 Vote: Donald Trump 54% (4) 34% (26) 4% (28) % (0) 7% (57) 7672016 Vote: Someone else 47% (9) 36% (69) 3% (6) 2% (3) 2% (22) 92016 Vote: Didnt Vote 37% (63) 27% (2) 9% (39) 6% (25) 2% (95) 442Voted in 2014: Yes 53% (783) 3% (464) 4% (66) % (20) 0% (55) 488Voted in 2014: No 39% (24) 29% (8) 9% (53) 5% (3) 8% (0) 662012 Vote: Barack Obama 52% (466) 30% (263) 5% (47) 2% (7) % (96) 8902012 Vote: Mitt Romney 53% (35) 34% (98) 4% (23) % (4) 9% (5) 592012 Vote: Other 47% (39) 32% (26) 4% (3) 2% (2) 5% (3) 832012 Vote: Didn’t Vote 38% (204) 29% (57) 8% (45) 5% (29) 20% (06) 5404-Region: Northeast 42% (60) 37% (38) 4% (5) 3% () 4% (54) 3774-Region: Midwest 47% (227) 33% (6) 6% (30) 2% () % (55) 4834-Region: South 5% (398) 28% (26) 6% (49) 3% (20) 3% (02) 7844-Region: West 52% (239) 29% (3) 5% (24) 2% (0) 2% (55) 459Favorable of Trump 53% (477) 34% (305) 4% (39) 2% (6) 8% (68) 904Unfavorable of Trump 47% (50) 29% (37) 7% (72) 3% (30) 4% (48) 076



303

Table HR3_30



Somewhatunfavorable

Veryunfavorable




304


Table HR3_31: And, do you have a favorable or unfavorable impression of the following movie series?Bourne


Somewhatunfavorable

Veryunfavorable


Adults 33% (642) 32% (64) 0% (86) 4% (85) 2% (4) 938Gender: Male 42% (388) 3% (283) 9% (87) 3% (26) 5% (39) 923Gender: Female 25% (254) 33% (33) 0% (99) 6% (59) 27% (272) 05Age: 18-29 30% (94) 26% (80) 0% (3) 6% (8) 29% (89) 33Age: 30-44 37% (7) 33% (52) 2% (53) 5% (2) 4% (64) 46Age: 45-54 34% (45) 33% (43) 0% (42) 6% (25) 7% (72) 427Age: 55-64 3% (89) 33% (95) % (32) 2% (6) 23% (67) 290Age: 65+ 32% (42) 32% (44) 6% (28) 3% (5) 27% (9) 447Generation Z: 18-21 2% (8) 2% (9) 3% (2) 3% () 32% (28) 88Millennial: Age 22-37 35% (70) 30% (47) 0% (48) 4% (20) 20% (98) 482Generation X: Age 38-53 36% (2) 33% (9) 0% (58) 5% (3) 5% (90) 58Boomers: Age 54-72 3% (25) 3% (27) 9% (66) 3% (24) 26% (79) 70PID: Dem (no lean) 33% (207) 33% (203) 8% (52) 4% (22) 22% (36) 69PID: Ind (no lean) 32% (6) 3% (55) 0% (52) 3% (3) 23% (5) 495PID: Rep (no lean) 33% (274) 3% (257) 0% (82) 6% (5) 9% (60) 823PID/Gender: DemMen 48% (27) 28% (73) 7% (9) % (3) 5% (4) 263PID/Gender: DemWomen 22% (79) 36% (30) 9% (33) 5% (8) 27% (96) 356PID/Gender: Ind Men 38% (99) 3% (80) 2% (3) 2% (5) 7% (44) 258PID/Gender: Ind Women 26% (62) 32% (75) 9% (2) 3% (7) 30% (7) 237PID/Gender: Rep Men 40% (62) 33% (3) 9% (37) 4% (8) 4% (55) 40PID/Gender: Rep Women 27% (2) 30% (26) % (45) 8% (34) 25% (05) 422Ideo: Liberal (1-3) 36% (222) 33% (202) 9% (56) 3% (20) 9% (20) 620Ideo: Moderate (4) 33% (40) 30% (24) % (46) 4% (8) 22% (92) 49Ideo: Conservative (5-7) 32% (98) 34% (24) 0% (6) 5% (29) 20% (23) 624Educ: College 33% (396) 28% (336) 0% (4) 5% (60) 24% (282) 89Educ: Bachelors degree 32% (58) 37% (82) 0% (50) 2% () 8% (88) 490Educ: Post-grad 34% (87) 37% (96) 8% (2) 5% (3) 6% (42) 259



305

Table HR3_31



Somewhatunfavorable

Veryunfavorable


Adults 33% (642) 32% (64) 0% (86) 4% (85) 2% (4) 938Income: Under 50k 3% (332) 30% (324) 0% (05) 6% (60) 24% (263) 086Income: 50k-100k 38% (23) 3% (77) 0% (57) 3% (20) 8% (00) 568Income: 100k+ 34% (96) 40% (3) 8% (23) 2% (5) 7% (48) 285Ethnicity: White 30% (48) 33% (524) 0% (6) 5% (72) 22% (352) 59Ethnicity: Hispanic 42% (75) 25% (45) 5% (9) 0% (7) 8% (32) 78Ethnicity: Afr. Am. 50% (5) 24% (56) 6% (4) 4% (9) 6% (38) 232Ethnicity: Other 39% (45) 29% (34) 9% (0) 4% (4) 9% (22) 5Relig: Protestant 33% (56) 34% (59) 0% (45) 4% (20) 9% (92) 472Relig: Roman Catholic 32% (04) 33% (07) 8% (27) 6% (8) 22% (72) 329Relig: Something Else 3% (59) 35% (66) 9% (7) 3% (6) 22% (4) 88Relig: Jewish 3% (6) 38% (9) % () — (0) 30% (6) 5Relig: Evangelical 30% (208) 35% (246) 8% (55) 4% (25) 23% (59) 694Relig: Non-Evang. Catholics 38% () 29% (86) % (34) 6% (9) 5% (45) 295Relig: All Christian 32% (39) 34% (332) 9% (89) 4% (44) 2% (205) 989Relig: All Non-Christian 35% (80) 27% (62) 2% (27) 6% (4) 2% (48) 232Community: Urban 37% (77) 30% (46) 0% (46) 6% (29) 7% (83) 48Community: Suburban 33% (288) 33% (289) 9% (80) 4% (36) 22% (93) 886Community: Rural 3% (76) 3% (80) 0% (59) 4% (2) 24% (35) 57Employ: Private Sector 34% (22) 33% (26) % (70) 4% (27) 9% (23) 656Employ: Government 38% (60) 33% (5) 0% (6) 5% (8) 4% (2) 57Employ: Self-Employed 38% (62) 27% (44) 0% (6) 5% (9) 20% (32) 62Employ: Homemaker 27% (25) 30% (28) 3% (2) 6% (5) 24% (22) 9Employ: Student 2% () 34% (8) 0% (5) 4% (2) 30% (6) 52Employ: Retired 3% (42) 36% (64) 8% (38) 3% (6) 22% (00) 460Employ: Unemployed 34% (53) 26% (4) 9% (3) 6% (9) 25% (39) 55Employ: Other 34% (69) 26% (52) 8% (6) 5% (0) 28% (58) 204Military HH: Yes 37% (37) 36% (34) 7% (27) 3% (2) 7% (65) 375Military HH: No 32% (504) 3% (480) 0% (58) 5% (74) 22% (347) 563RD/WT: Right Direction 36% (282) 3% (244) 0% (78) 5% (38) 9% (48) 790RD/WT: Wrong Track 3% (359) 32% (370) 9% (08) 4% (47) 23% (263) 48


306




Somewhatunfavorable

Veryunfavorable


Adults 33% (642) 32% (64) 0% (86) 4% (85) 2% (4) 938Trump Job Approve 36% (30) 32% (274) 9% (79) 5% (39) 8% (52) 845Trump Job Disapprove 32% (34) 32% (39) 0% (0) 4% (39) 22% (27) 990Trump Job Strongly Approve 38% (76) 32% (46) 0% (44) 4% (9) 6% (75) 460Trump Job Somewhat Approve 32% (25) 33% (28) 9% (35) 5% (20) 20% (78) 386Trump Job Somewhat Disapprove 27% (63) 36% (83) % (26) 5% (2) 2% (48) 23Trump Job Strongly Disapprove 33% (25) 3% (236) 0% (76) 4% (27) 22% (69) 759#1 Issue: Economy 35% (92) 33% (78) % (58) 4% (2) 7% (90) 540#1 Issue: Security 33% (08) 30% (97) 8% (25) 4% (4) 24% (79) 322#1 Issue: Health Care 34% (28) 32% (2) 0% (38) 6% (22) 9% (72) 382#1 Issue: Medicare / Social Security 32% (92) 35% (02) 7% (20) 3% (0) 23% (68) 293#1 Issue: Women’s Issues 25% (27) 28% (30) 2% (3) 5% (6) 3% (33) 09#1 Issue: Education 27% (32) 32% (37) % (3) 7% (8) 23% (27) 6#1 Issue: Energy 37% (25) 26% (7) 4% (0) 4% (3) 9% (3) 68#1 Issue: Other 35% (38) 29% (3) 8% (8) 2% (2) 27% (29) 082016 Vote: Hillary Clinton 34% (220) 34% (27) 9% (56) 3% (8) 20% (3) 6422016 Vote: Donald Trump 34% (244) 32% (227) 0% (72) 5% (34) 9% (36) 732016 Vote: Someone else 30% (55) 32% (58) % (20) 4% (8) 23% (42) 832016 Vote: Didnt Vote 3% (23) 28% (2) 9% (35) 6% (25) 26% (03) 398Voted in 2014: Yes 35% (476) 32% (445) 0% (37) 4% (50) 20% (27) 379Voted in 2014: No 30% (65) 30% (69) 9% (49) 6% (36) 25% (40) 5592012 Vote: Barack Obama 35% (287) 32% (268) 0% (8) 3% (29) 20% (63) 8282012 Vote: Mitt Romney 32% (7) 33% (82) 0% (55) 4% (9) 2% (5) 5432012 Vote: Other 37% (3) 26% (2) 9% (7) 9% (8) 9% (5) 822012 Vote: Didn’t Vote 3% (53) 30% (44) 9% (42) 6% (30) 24% (8) 4864-Region: Northeast 3% (06) 30% (03) 0% (34) 3% () 26% (88) 3434-Region: Midwest 35% (59) 32% (44) 9% (39) 4% (8) 20% (9) 4504-Region: South 35% (248) 30% (23) 0% (68) 4% (29) 2% (46) 7044-Region: West 29% (29) 35% (54) 0% (45) 6% (28) 20% (86) 442Favorable of Trump 35% (297) 32% (270) 0% (85) 5% (38) 8% (5) 84Unfavorable of Trump 33% (322) 32% (35) 0% (95) 4% (39) 22% (27) 988



307

Table HR3_31



Somewhatunfavorable

Veryunfavorable


Adults 33% (642) 32% (64) 0% (86) 4% (85) 2% (4) 938Very Favorable of Trump 37% (73) 3% (47) % (53) 4% (20) 7% (80) 473Somewhat Favorable of Trump 34% (24) 33% (23) 9% (32) 5% (8) 9% (7) 369Somewhat Unfavorable of Trump 32% (58) 30% (54) 2% (2) 2% (3) 24% (44) 80Very Unfavorable of Trump 33% (264) 32% (26) 9% (74) 4% (36) 2% (73) 808Frequent TV watchers 34% (56) 3% (476) 0% (48) 4% (60) 2% (327) 527Frequent movie watchers 39% (358) 3% (289) % (99) 4% (37) 6% (44) 927Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


308


Table HR3_32: And, do you have a favorable or unfavorable impression of the following movie series?Back to the Future


Somewhatunfavorable

Veryunfavorable


Adults 50% (049) 32% (664) 6% (7) 2% (40) % (237) 208Gender: Male 53% (524) 30% (294) 7% (66) % (3) 9% (84) 982Gender: Female 47% (525) 33% (370) 5% (5) 2% (28) 4% (53) 27Age: 18-29 42% (56) 26% (97) 8% (3) 5% (7) 8% (67) 367Age: 30-44 59% (28) 29% (38) 4% (2) 2% (0) 6% (27) 477Age: 45-54 50% (23) 34% (58) 6% (30) % (5) 8% (38) 462Age: 55-64 55% (73) 30% (96) 4% (4) 2% (6) 8% (26) 36Age: 65+ 43% (208) 36% (74) 4% (2) % (2) 6% (80) 486Generation Z: 18-21 38% (46) 28% (33) 6% (8) 6% (7) 22% (27) 2Millennial: Age 22-37 50% (254) 28% (42) 8% (40) 3% (7) % (58) 5Generation X: Age 38-53 54% (337) 33% (203) 5% (3) % (7) 7% (4) 69Boomers: Age 54-72 49% (370) 34% (256) 4% (34) % (8) 2% (93) 76PID: Dem (no lean) 48% (329) 30% (208) 6% (43) 3% (8) 3% (93) 690PID: Ind (no lean) 48% (257) 33% (74) 5% (29) % (6) 3% (67) 532PID: Rep (no lean) 52% (464) 32% (283) 5% (46) 2% (6) 9% (77) 886PID/Gender: DemMen 47% (38) 3% (90) 9% (25) 2% (5) % (33) 29PID/Gender: DemWomen 48% (9) 29% (8) 4% (8) 3% (3) 5% (60) 400PID/Gender: Ind Men 53% (43) 32% (86) 5% (5) — () 0% (26) 27PID/Gender: Ind Women 43% (3) 34% (88) 5% (4) 2% (5) 6% (4) 26PID/Gender: Rep Men 58% (243) 28% (8) 6% (27) 2% (7) 6% (25) 420PID/Gender: Rep Women 47% (22) 35% (64) 4% (9) 2% (0) % (52) 466Ideo: Liberal (1-3) 53% (353) 30% (98) 6% (42) 2% (5) 9% (60) 667Ideo: Moderate (4) 46% (23) 36% (64) 4% (7) % (6) 3% (60) 46Ideo: Conservative (5-7) 5% (34) 33% (29) 6% (38) % (9) 9% (58) 664Educ: College 50% (656) 30% (393) 7% (88) 2% (23) 2% (62) 32Educ: Bachelors degree 53% (272) 32% (66) 3% (8) 3% (4) 9% (45) 55Educ: Post-grad 45% (22) 39% (05) 4% (2) % (3) % (30) 272



309

Table HR3_32



Somewhatunfavorable

Veryunfavorable


Adults 50% (049) 32% (664) 6% (7) 2% (40) % (237) 208Income: Under 50k 49% (588) 29% (357) 6% (77) 2% (30) 3% (60) 2Income: 50k-100k 48% (290) 37% (22) 5% (27) 2% (9) 9% (54) 602Income: 100k+ 58% (7) 29% (86) 4% (3) % (2) 8% (22) 294Ethnicity: White 5% (879) 32% (546) 6% (98) % (26) 0% (75) 723Ethnicity: Hispanic 47% (93) 30% (60) 3% (6) 4% (8) 6% (3) 98Ethnicity: Afr. Am. 42% (09) 29% (76) 6% (6) 5% (2) 7% (44) 257Ethnicity: Other 48% (62) 33% (43) 3% (3) 2% (3) 4% (8) 28Relig: Protestant 47% (242) 36% (83) 5% (25) % (6) % (58) 54Relig: Roman Catholic 54% (93) 28% (0) 5% (9) 2% (8) 0% (37) 358Relig: Something Else 50% (02) 35% (7) 5% (0) 4% (8) 7% (3) 204Relig: Jewish 43% (23) 36% (20) % () 2% () 7% (9) 54Relig: Evangelical 49% (367) 34% (258) 5% (35) 2% (5) 0% (76) 750Relig: Non-Evang. Catholics 52% (70) 30% (98) 6% (9) 2% (7) 0% (33) 326Relig: All Christian 50% (537) 33% (355) 5% (54) 2% (2) 0% (08) 076Relig: All Non-Christian 53% (37) 29% (75) 5% (4) 2% (6) % (27) 258Community: Urban 49% (254) 3% (58) 5% (25) 4% (20) 2% (60) 57Community: Suburban 49% (467) 33% (3) 5% (48) % () 2% (4) 952Community: Rural 5% (328) 3% (95) 7% (44) % (9) 0% (63) 639Employ: Private Sector 53% (364) 3% (25) 6% (39) 2% (7) 8% (58) 693Employ: Government 54% (89) 32% (53) 4% (7) 2% (4) 8% (3) 66Employ: Self-Employed 52% (92) 29% (5) 4% (6) 2% (3) 4% (25) 77Employ: Homemaker 47% (50) 30% (33) 7% (7) 4% (4) 3% (4) 07Employ: Student 46% (30) 25% (7) 0% (7) % () 8% (2) 67Employ: Retired 45% (223) 38% (89) 5% (24) % (5) % (54) 496Employ: Unemployed 48% (86) 29% (5) 9% (5) % (2) 3% (22) 77Employ: Other 5% (5) 25% (57) 5% () 2% (4) 7% (39) 226Military HH: Yes 50% (94) 33% (28) 6% (22) 2% (7) 0% (40) 392Military HH: No 50% (855) 3% (536) 6% (95) 2% (33) % (97) 76RD/WT: Right Direction 5% (434) 32% (272) 6% (52) 2% (7) 8% (7) 845RD/WT: Wrong Track 49% (66) 3% (392) 5% (66) 2% (24) 3% (66) 263


310




Somewhatunfavorable

Veryunfavorable


Adults 50% (049) 32% (664) 6% (7) 2% (40) % (237) 208Trump Job Approve 52% (476) 34% (309) 5% (45) 2% (7) 7% (62) 90Trump Job Disapprove 49% (528) 30% (325) 6% (64) 2% (20) 4% (46) 084Trump Job Strongly Approve 55% (264) 3% (50) 6% (30) 2% () 6% (29) 484Trump Job Somewhat Approve 50% (22) 37% (59) 4% (5) % (6) 8% (33) 425Trump Job Somewhat Disapprove 52% (32) 30% (77) 5% (3) % (2) 2% (30) 254Trump Job Strongly Disapprove 48% (396) 30% (249) 6% (50) 2% (8) 4% (6) 830#1 Issue: Economy 52% (300) 29% (64) 8% (43) 2% (0) 0% (57) 574#1 Issue: Security 45% (62) 40% (44) 3% (2) % (5) 0% (36) 359#1 Issue: Health Care 54% (22) 30% (24) 5% (9) 2% (8) 0% (40) 43#1 Issue: Medicare / Social Security 5% (63) 30% (95) 5% (7) % (4) 3% (42) 32#1 Issue: Women’s Issues 44% (55) 29% (36) 9% () 4% (5) 4% (8) 24#1 Issue: Education 50% (63) 32% (40) 2% (3) 3% (4) 3% (6) 26#1 Issue: Energy 5% (38) 34% (25) 4% (3) 4% (3) 6% (4) 74#1 Issue: Other 4% (49) 30% (35) 7% (8) 2% (2) 20% (23) 82016 Vote: Hillary Clinton 5% (357) 29% (205) 5% (35) 2% (5) 3% (88) 6992016 Vote: Donald Trump 5% (39) 36% (273) 5% (36) % (9) 7% (53) 762016 Vote: Someone else 52% (99) 28% (53) 6% () % (3) 4% (26) 92016 Vote: Didnt Vote 44% (20) 29% (33) 8% (36) 3% (3) 6% (70) 453Voted in 2014: Yes 5% (754) 32% (473) 4% (64) 2% (26) % (57) 475Voted in 2014: No 47% (295) 30% (92) 8% (53) 2% (4) 3% (79) 6332012 Vote: Barack Obama 52% (457) 30% (266) 5% (44) 2% (9) % (98) 8842012 Vote: Mitt Romney 5% (297) 37% (25) 4% (23) % (4) 7% (43) 582012 Vote: Other 5% (44) 27% (23) 3% (2) 2% () 8% (5) 862012 Vote: Didn’t Vote 45% (252) 29% (60) 9% (48) 3% (7) 5% (8) 5574-Region: Northeast 42% (57) 35% (29) 6% (24) 3% (0) 4% (53) 3724-Region: Midwest 52% (255) 3% (54) 6% (30) 2% (8) 9% (43) 494-Region: South 50% (395) 3% (246) 6% (49) 2% (3) 0% (79) 7824-Region: West 52% (242) 29% (35) 3% (4) 2% (0) 3% (63) 464Favorable of Trump 52% (472) 34% (306) 6% (50) 2% (4) 7% (59) 902Unfavorable of Trump 48% (522) 3% (335) 5% (58) 2% (24) 3% (4) 080



311

Table HR3_32



Somewhatunfavorable

Veryunfavorable


Adults 50% (049) 32% (664) 6% (7) 2% (40) % (237) 208Very Favorable of Trump 5% (26) 33% (67) 7% (38) 2% (9) 7% (33) 508Somewhat Favorable of Trump 54% (22) 35% (40) 3% (2) % (5) 6% (26) 394Somewhat Unfavorable of Trump 45% (89) 36% (7) 3% (6) % () 5% (30) 97Very Unfavorable of Trump 49% (434) 30% (264) 6% (52) 3% (23) 3% () 883Frequent TV watchers 5% (847) 3% (50) 6% (94) 2% (3) 0% (73) 656Frequent movie watchers 55% (543) 29% (286) 6% (56) 2% (23) 8% (80) 988Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


312


Table HR3_33: And, do you have a favorable or unfavorable impression of the following movie series?The Chronicles of Narnia


Somewhatunfavorable

Veryunfavorable


Adults 29% (576) 30% (604) 0% (96) 5% (96) 27% (535) 2006Gender: Male 27% (244) 32% (294) 2% (3) 5% (45) 24% (224) 920Gender: Female 3% (332) 28% (309) 8% (83) 5% (5) 29% (30) 086Age: 18-29 37% (3) 32% (3) 2% (44) 4% (3) 6% (56) 356Age: 30-44 28% (30) 33% (53) 5% (66) 6% (30) 7% (78) 458Age: 45-54 26% (4) 33% (45) % (49) 4% (9) 25% (07) 435Age: 55-64 28% (84) 28% (83) 7% (22) 5% (5) 3% (93) 297Age: 65+ 25% (7) 24% (0) 3% (4) 4% (9) 44% (200) 460Generation Z: 18-21 39% (47) 26% (3) % (4) 4% (4) 20% (24) 20Millennial: Age 22-37 32% (58) 34% (69) 4% (70) 5% (24) 4% (70) 490Generation X: Age 38-53 26% (54) 34% (200) 2% (69) 5% (30) 23% (34) 587Boomers: Age 54-72 27% (95) 26% (89) 5% (39) 5% (33) 37% (265) 72PID: Dem (no lean) 27% (76) 3% (99) % (69) 5% (33) 27% (72) 649PID: Ind (no lean) 26% (33) 28% (43) % (56) 4% (20) 32% (66) 58PID: Rep (no lean) 32% (268) 3% (26) 8% (7) 5% (43) 23% (96) 840PID/Gender: DemMen 25% (69) 33% (9) 2% (33) 5% (3) 25% (68) 274PID/Gender: DemWomen 28% (07) 29% (08) 0% (36) 5% (20) 28% (04) 375PID/Gender: Ind Men 24% (64) 29% (75) 5% (4) 3% (7) 29% (77) 263PID/Gender: Ind Women 27% (70) 27% (68) 6% (5) 5% (2) 35% (89) 255PID/Gender: Rep Men 29% (2) 33% (28) 0% (39) 7% (25) 2% (79) 383PID/Gender: Rep Women 34% (56) 29% (33) 7% (32) 4% (8) 26% (7) 457Ideo: Liberal (1-3) 26% (66) 32% (20) % (72) 6% (35) 25% (6) 636Ideo: Moderate (4) 26% (2) 32% (39) % (46) 4% (5) 28% (23) 436Ideo: Conservative (5-7) 34% (26) 28% (78) 8% (50) 4% (24) 27% (73) 64Educ: College 3% (382) 28% (349) 0% (24) 5% (60) 27% (336) 250Educ: Bachelors degree 22% (08) 33% (6) 0% (47) 6% (30) 29% (40) 486Educ: Post-grad 32% (86) 35% (94) 9% (25) 2% (7) 22% (58) 270



313

Table HR3_33



Somewhatunfavorable

Veryunfavorable


Adults 29% (576) 30% (604) 0% (96) 5% (96) 27% (535) 2006Income: Under 50k 3% (353) 28% (33) 0% (0) 4% (47) 27% (308) 3Income: 50k-100k 25% (49) 32% (90) % (64) 7% (43) 24% (42) 588Income: 100k+ 26% (75) 35% (0) 8% (22) 2% (5) 29% (84) 288Ethnicity: White 28% (457) 3% (53) 0% (60) 5% (84) 27% (439) 653Ethnicity: Hispanic 32% (62) 26% (52) 4% (27) 7% (4) 2% (4) 96Ethnicity: Afr. Am. 36% (82) 23% (53) % (25) 3% (7) 27% (63) 229Ethnicity: Other 30% (38) 30% (38) 9% () 4% (5) 26% (33) 24Relig: Protestant 33% (62) 29% (44) 6% (27) 3% (4) 29% (45) 493Relig: Roman Catholic 24% (84) 33% (4) % (38) 5% (8) 26% (92) 346Relig: Something Else 30% (57) 36% (68) 9% (6) 4% (7) 2% (40) 88Relig: Jewish 5% (7) 22% () 3% (7) — (0) 50% (25) 5Relig: Evangelical 23% (64) 34% (243) 9% (68) 4% (28) 30% (28) 72Relig: Non-Evang. Catholics 46% (39) 27% (82) 4% (4) 4% (2) 9% (59) 306Relig: All Christian 29% (303) 32% (325) 8% (82) 4% (40) 27% (277) 027Relig: All Non-Christian 39% (92) 23% (54) 2% (28) 4% () 23% (54) 240Community: Urban 29% (45) 28% (40) % (55) 5% (22) 27% (3) 493Community: Suburban 26% (236) 34% (30) 9% (84) 5% (49) 26% (242) 920Community: Rural 33% (96) 26% (54) 0% (57) 4% (24) 27% (62) 593Employ: Private Sector 28% (86) 32% (23) 2% (78) 5% (3) 24% (56) 664Employ: Government 30% (48) 37% (59) 3% (20) 3% (5) 7% (28) 6Employ: Self-Employed 25% (4) 35% (58) 8% (4) 8% (2) 24% (40) 65Employ: Homemaker 33% (34) 3% (32) % () 5% (5) 2% (2) 03Employ: Student 4% (27) 26% (7) 6% (0) 2% () 5% (0) 65Employ: Retired 27% (25) 25% (7) 4% (20) 5% (25) 39% (8) 468Employ: Unemployed 29% (46) 29% (47) 4% (24) 5% (8) 23% (38) 63Employ: Other 3% (68) 28% (6) 9% (9) 4% (8) 28% (6) 27Military HH: Yes 33% (24) 26% (00) 7% (26) 4% (4) 30% (5) 379Military HH: No 28% (452) 3% (504) 0% (70) 5% (82) 26% (420) 627RD/WT: Right Direction 33% (262) 3% (248) 8% (66) 5% (38) 24% (89) 802RD/WT: Wrong Track 26% (35) 30% (356) % (30) 5% (58) 29% (345) 204


314




Somewhatunfavorable

Veryunfavorable


Adults 29% (576) 30% (604) 0% (96) 5% (96) 27% (535) 2006Trump Job Approve 32% (274) 33% (284) 8% (67) 5% (40) 23% (97) 863Trump Job Disapprove 27% (276) 29% (297) 2% (2) 5% (49) 29% (297) 038Trump Job Strongly Approve 34% (58) 28% (27) 8% (37) 5% (2) 26% (9) 462Trump Job Somewhat Approve 29% (7) 39% (57) 8% (30) 5% (9) 9% (78) 402Trump Job Somewhat Disapprove 3% (75) 29% (70) % (26) 3% (8) 27% (65) 244Trump Job Strongly Disapprove 25% (20) 29% (227) 2% (95) 5% (4) 29% (23) 794#1 Issue: Economy 30% (63) 32% (74) % (6) 4% (24) 22% (7) 540#1 Issue: Security 26% (89) 29% (00) 9% (32) 6% (20) 30% (03) 344#1 Issue: Health Care 27% (07) 30% (20) % (45) 5% (20) 27% (07) 399#1 Issue: Medicare / Social Security 29% (85) 24% (7) 7% (9) 3% (0) 37% () 296#1 Issue: Women’s Issues 28% (34) 33% (40) % (3) 6% (8) 2% (25) 20#1 Issue: Education 35% (42) 3% (37) 5% (9) 5% (6) 4% (7) 2#1 Issue: Energy 36% (26) 33% (24) 6% (4) 4% (3) 20% (5) 72#1 Issue: Other 26% (30) 32% (37) 2% (2) 5% (6) 35% (39) 42016 Vote: Hillary Clinton 24% (58) 30% (96) % (72) 5% (33) 30% (200) 6592016 Vote: Donald Trump 3% (225) 32% (230) 8% (57) 5% (34) 25% (79) 7252016 Vote: Someone else 3% (57) 29% (53) 0% (9) 4% (7) 27% (50) 862016 Vote: Didnt Vote 3% (36) 28% (23) % (48) 5% (22) 24% (04) 433Voted in 2014: Yes 27% (387) 3% (432) 0% (35) 4% (6) 28% (396) 40Voted in 2014: No 32% (90) 29% (72) 0% (6) 6% (35) 23% (39) 5962012 Vote: Barack Obama 25% (2) 30% (253) 2% (98) 5% (39) 29% (245) 8462012 Vote: Mitt Romney 30% (66) 3% (74) 8% (42) 4% (25) 27% (49) 5562012 Vote: Other 25% (20) 9% (5) % (9) % () 43% (35) 802012 Vote: Didn’t Vote 34% (79) 3% (6) 9% (46) 6% (3) 20% (06) 5244-Region: Northeast 26% (90) 30% (05) 0% (37) 6% (2) 28% (96) 3494-Region: Midwest 28% (36) 3% (49) 8% (40) 6% (3) 26% (26) 4824-Region: South 3% (226) 29% (24) % (77) 3% (23) 26% (93) 7334-Region: West 28% (25) 30% (35) 9% (42) 5% (2) 27% (20) 443Favorable of Trump 32% (272) 32% (273) 8% (67) 5% (39) 24% (205) 856Unfavorable of Trump 27% (278) 29% (302) 2% (2) 5% (5) 27% (284) 037



315

Table HR3_33



Somewhatunfavorable

Veryunfavorable




316


Table HR3_34: And, do you have a favorable or unfavorable impression of the following movie series?Avatar


Somewhatunfavorable

Veryunfavorable


Adults 3% (653) 29% (596) % (22) 6% (5) 24% (494) 2079Gender: Male 35% (342) 32% (306) % (03) 6% (58) 7% (6) 97Gender: Female 28% (3) 26% (289) % (7) 5% (57) 30% (333) 08Age: 18-29 36% (33) 29% (04) 3% (48) 6% (2) 6% (59) 366Age: 30-44 36% (7) 32% (5) % (53) 7% (36) 4% (68) 478Age: 45-54 32% (42) 30% (32) 9% (40) 6% (26) 23% (00) 440Age: 55-64 30% (93) 27% (83) 9% (27) 5% (7) 28% (87) 308Age: 65+ 23% (4) 26% (26) % (52) 3% (6) 37% (80) 487Generation Z: 18-21 37% (45) 30% (36) 2% (4) 6% (7) 6% (20) 22Millennial: Age 22-37 38% (9) 29% (45) 3% (66) 7% (35) 4% (72) 509Generation X: Age 38-53 33% (96) 32% (92) 0% (59) 6% (37) 9% (7) 600Boomers: Age 54-72 28% (209) 26% (93) 9% (65) 5% (36) 33% (246) 749PID: Dem (no lean) 33% (223) 29% (202) 0% (7) 5% (3) 23% (57) 685PID: Ind (no lean) 3% (62) 26% (38) 0% (54) 6% (30) 27% (39) 524PID: Rep (no lean) 3% (268) 29% (256) % (95) 6% (53) 23% (98) 870PID/Gender: DemMen 36% (06) 34% (97) % (3) 5% (4) 4% (42) 290PID/Gender: DemWomen 30% (8) 26% (05) 0% (4) 4% (7) 29% (5) 396PID/Gender: Ind Men 35% (94) 30% (80) % (3) 6% (7) 8% (48) 269PID/Gender: Ind Women 27% (68) 23% (58) 9% (24) 5% (4) 36% (92) 255PID/Gender: Rep Men 35% (42) 3% (29) 0% (42) 7% (27) 7% (72) 42PID/Gender: Rep Women 27% (26) 28% (26) 2% (53) 6% (26) 28% (26) 457Ideo: Liberal (1-3) 34% (225) 29% (93) % (75) 6% (37) 2% (37) 666Ideo: Moderate (4) 29% (30) 33% (48) 0% (43) 4% (8) 24% (07) 446Ideo: Conservative (5-7) 30% (97) 26% (74) % (75) 6% (37) 26% (73) 656Educ: College 33% (427) 28% (365) 9% (7) 5% (69) 25% (320) 298Educ: Bachelors degree 28% (45) 28% (42) 4% (73) 7% (33) 23% (6) 508Educ: Post-grad 30% (8) 33% (89) % (3) 5% (4) 2% (59) 274



317

Table HR3_34



Somewhatunfavorable

Veryunfavorable


Adults 3% (653) 29% (596) % (22) 6% (5) 24% (494) 2079Income: Under 50k 32% (374) 28% (337) 8% (00) 5% (62) 26% (3) 83Income: 50k-100k 3% (89) 29% (76) 3% (78) 6% (36) 20% (2) 600Income: 100k+ 3% (9) 28% (83) 4% (42) 6% (7) 2% (62) 295Ethnicity: White 30% (509) 28% (480) % (89) 6% (98) 25% (420) 697Ethnicity: Hispanic 42% (84) 23% (46) 9% (8) 5% (0) 20% (40) 98Ethnicity: Afr. Am. 35% (9) 3% (80) 8% (20) 5% (3) 2% (53) 256Ethnicity: Other 42% (53) 28% (36) 9% (2) 4% (4) 7% (2) 26Relig: Protestant 28% (4) 29% (47) 0% (52) 4% (20) 28% (4) 50Relig: Roman Catholic 27% (96) 29% (04) % (40) 8% (28) 25% (87) 354Relig: Something Else 32% (64) 36% (73) 9% (8) 8% (5) 5% (3) 20Relig: Jewish 2% () 29% (5) 2% () % () 27% (4) 5Relig: Evangelical 27% (98) 3% (232) 9% (66) 7% (50) 26% (95) 742Relig: Non-Evang. Catholics 33% (03) 29% (92) 4% (43) 4% (3) 20% (64) 35Relig: All Christian 29% (30) 3% (324) 0% (09) 6% (63) 25% (259) 057Relig: All Non-Christian 4% (02) 23% (59) 2% (3) 4% (0) 20% (49) 250Community: Urban 35% (8) 29% (48) 8% (43) 5% (27) 22% (4) 53Community: Suburban 3% (292) 28% (268) 2% (7) 6% (56) 23% (26) 948Community: Rural 29% (80) 29% (80) 0% (6) 5% (32) 27% (65) 68Employ: Private Sector 33% (225) 29% (97) % (78) 6% (42) 2% (4) 683Employ: Government 3% (5) 40% (66) 2% (9) 6% (0) 2% (20) 66Employ: Self-Employed 36% (62) 27% (47) 0% (6) 6% (0) 2% (36) 7Employ: Homemaker 25% (26) 36% (38) % (2) 6% (6) 23% (24) 06Employ: Student 37% (25) 27% (8) 5% (0) 4% (3) 7% (2) 68Employ: Retired 27% (32) 26% (27) % (52) 4% (2) 32% (59) 490Employ: Unemployed 32% (53) 27% (46) 0% (6) 6% (9) 25% (43) 67Employ: Other 35% (79) 26% (58) 8% (7) 6% (3) 26% (60) 227Military HH: Yes 35% (37) 27% (05) % (45) 4% (8) 23% (90) 395Military HH: No 3% (56) 29% (490) 0% (76) 6% (98) 24% (405) 684RD/WT: Right Direction 32% (268) 28% (233) % (92) 6% (52) 22% (83) 827RD/WT: Wrong Track 3% (385) 29% (363) 0% (29) 5% (63) 25% (3) 252


318




Somewhatunfavorable

Veryunfavorable


Adults 3% (653) 29% (596) % (22) 6% (5) 24% (494) 2079Trump Job Approve 3% (279) 30% (266) % (02) 6% (50) 22% (9) 888Trump Job Disapprove 32% (339) 29% (307) 0% () 5% (57) 24% (260) 075Trump Job Strongly Approve 32% (5) 25% (8) 4% (65) 6% (3) 24% (3) 478Trump Job Somewhat Approve 3% (28) 36% (48) 9% (36) 5% (9) 9% (78) 40Trump Job Somewhat Disapprove 30% (75) 3% (80) 0% (24) 3% (8) 26% (68) 255Trump Job Strongly Disapprove 32% (264) 28% (227) % (87) 6% (49) 24% (93) 89#1 Issue: Economy 33% (88) 30% (73) 2% (70) 5% (30) 9% (09) 569#1 Issue: Security 30% (05) 24% (85) % (38) 7% (26) 27% (96) 350#1 Issue: Health Care 30% (22) 33% (35) 0% (4) 5% (2) 23% (93) 43#1 Issue: Medicare / Social Security 32% (00) 26% (82) 8% (25) 3% (9) 3% (96) 33#1 Issue: Women’s Issues 28% (34) 27% (32) 5% (8) 6% (7) 24% (29) 2#1 Issue: Education 3% (37) 33% (40) 0% (2) 7% (8) 20% (24) 2#1 Issue: Energy 4% (30) 28% (20) % (8) 5% (4) 5% () 73#1 Issue: Other 3% (36) 24% (28) 6% (7) 0% (2) 30% (35) 92016 Vote: Hillary Clinton 30% (209) 30% (205) 0% (68) 5% (35) 25% (76) 6932016 Vote: Donald Trump 30% (223) 28% (209) 2% (89) 6% (43) 25% (84) 7482016 Vote: Someone else 3% (59) 33% (62) 7% (4) 4% (7) 25% (47) 882016 Vote: Didnt Vote 36% (62) 27% (9) % (5) 6% (28) 20% (88) 448Voted in 2014: Yes 30% (435) 29% (420) 0% (5) 5% (79) 26% (374) 457Voted in 2014: No 35% (29) 28% (76) % (70) 6% (36) 9% (2) 6222012 Vote: Barack Obama 32% (28) 29% (258) 0% (85) 5% (47) 24% (207) 8782012 Vote: Mitt Romney 26% (52) 29% (66) % (64) 6% (34) 28% (62) 5772012 Vote: Other 30% (24) 20% (6) 2% (0) 5% (4) 32% (25) 792012 Vote: Didn’t Vote 36% (96) 29% (56) % (62) 6% (30) 8% (00) 5454-Region: Northeast 30% (08) 25% (90) 3% (46) 7% (25) 26% (95) 3644-Region: Midwest 3% (52) 3% (5) 0% (50) 5% (22) 22% (08) 484-Region: South 32% (246) 28% (27) 2% (94) 5% (40) 22% (73) 7704-Region: West 32% (48) 30% (38) 7% (3) 6% (28) 26% (9) 463Favorable of Trump 33% (287) 29% (255) % (96) 6% (49) 22% (94) 88Unfavorable of Trump 3% (334) 29% (33) % (5) 5% (59) 23% (25) 07



319

Table HR3_34



Somewhatunfavorable

Veryunfavorable


Adults 3% (653) 29% (596) % (22) 6% (5) 24% (494) 2079Very Favorable of Trump 32% (59) 25% (2) 3% (64) 7% (34) 23% (5) 493Somewhat Favorable of Trump 33% (28) 34% (34) 8% (32) 4% (5) 20% (79) 388Somewhat Unfavorable of Trump 26% (5) 34% (65) 2% (22) 4% (7) 25% (48) 93Very Unfavorable of Trump 32% (282) 28% (248) % (92) 6% (52) 23% (203) 878Frequent TV watchers 32% (525) 29% (465) 0% (70) 5% (89) 23% (377) 626Frequent movie watchers 40% (385) 28% (268) 0% (93) 6% (58) 7% (65) 970Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


320


Table HR3_35: And, do you have a favorable or unfavorable impression of the following movie series?Die Hard


Somewhatunfavorable

Veryunfavorable


Adults 40% (87) 33% (676) 7% (43) 4% (80) 7% (350) 2066Gender: Male 47% (454) 33% (34) 7% (70) 2% (7) % (0) 965Gender: Female 33% (364) 33% (363) 7% (73) 6% (63) 22% (240) 0Age: 18-29 30% (02) 23% (80) % (39) 8% (28) 28% (95) 343Age: 30-44 46% (29) 30% (44) 9% (40) 3% (7) % (55) 474Age: 45-54 42% (90) 39% (73) 6% (27) 3% (3) 0% (46) 450Age: 55-64 42% (33) 34% (07) 8% (26) 3% () 3% (40) 36Age: 65+ 36% (73) 36% (72) 2% () 2% (2) 24% (5) 483Generation Z: 18-21 22% (24) 20% (2) % (2) 4% (5) 32% (35) 07Millennial: Age 22-37 39% (94) 26% (32) 0% (52) 5% (25) 9% (96) 499Generation X: Age 38-53 45% (272) 36% (220) 6% (37) 3% (5) 0% (6) 606Boomers: Age 54-72 39% (299) 36% (270) 5% (38) 3% (2) 7% (30) 758PID: Dem (no lean) 38% (257) 33% (226) 7% (47) 4% (30) 7% (7) 677PID: Ind (no lean) 38% (99) 33% (72) 8% (40) 3% (8) 8% (96) 525PID: Rep (no lean) 42% (362) 32% (278) 6% (56) 4% (32) 6% (36) 864PID/Gender: DemMen 47% (37) 32% (93) 7% (2) 2% (7) % (30) 289PID/Gender: DemWomen 3% (20) 34% (33) 7% (26) 6% (23) 22% (87) 388PID/Gender: Ind Men 44% (9) 3% (84) 9% (25) 2% (4) 3% (36) 267PID/Gender: Ind Women 3% (80) 34% (89) 6% (5) 5% (4) 23% (60) 258PID/Gender: Rep Men 48% (98) 33% (37) 6% (24) % (6) % (44) 409PID/Gender: Rep Women 36% (64) 3% (4) 7% (3) 6% (26) 20% (92) 455Ideo: Liberal (1-3) 38% (249) 34% (226) 8% (53) 4% (27) 5% (00) 655Ideo: Moderate (4) 40% (82) 3% (4) 7% (30) 3% (5) 8% (82) 45Ideo: Conservative (5-7) 40% (268) 35% (234) 6% (40) 3% (7) 6% (03) 662Educ: College 4% (53) 32% (408) 7% (86) 4% (46) 7% (24) 284Educ: Bachelors degree 38% (93) 34% (7) 7% (33) 3% (7) 8% (93) 507Educ: Post-grad 34% (93) 36% (98) 9% (24) 6% (7) 6% (43) 275



321

Table HR3_35



Somewhatunfavorable

Veryunfavorable


Adults 40% (87) 33% (676) 7% (43) 4% (80) 7% (350) 2066Income: Under 50k 4% (475) 29% (345) 6% (73) 5% (55) 9% (225) 72Income: 50k-100k 38% (226) 37% (224) 8% (45) 3% (20) 4% (82) 599Income: 100k+ 39% (6) 36% (07) 8% (24) 2% (5) 5% (43) 295Ethnicity: White 38% (635) 35% (584) 7% (5) 4% (63) 7% (293) 690Ethnicity: Hispanic 42% (8) 28% (53) 8% (5) 7% (3) 5% (29) 92Ethnicity: Afr. Am. 53% (34) 22% (56) 6% (6) 3% (8) 5% (38) 253Ethnicity: Other 39% (48) 29% (36) 0% (2) 7% (8) 6% (9) 24Relig: Protestant 40% (203) 36% (82) 5% (28) 3% (4) 6% (80) 508Relig: Roman Catholic 36% (30) 34% (20) 7% (25) 5% (6) 8% (66) 357Relig: Something Else 40% (79) 34% (68) 0% (9) 4% (8) 3% (26) 99Relig: Jewish 33% (8) 34% (8) 3% (2) — (0) 30% (6) 53Relig: Evangelical 35% (262) 38% (28) 7% (50) 4% (27) 7% (23) 742Relig: Non-Evang. Catholics 47% (50) 28% (89) 7% (22) 4% (2) 5% (48) 322Relig: All Christian 39% (42) 35% (370) 7% (72) 4% (38) 6% (72) 064Relig: All Non-Christian 48% (8) 30% (73) 4% () 3% (9) 5% (36) 246Community: Urban 43% (29) 30% (5) 6% (30) 5% (24) 6% (8) 505Community: Suburban 36% (338) 35% (333) 8% (7) 4% (40) 7% (6) 944Community: Rural 42% (260) 3% (92) 7% (42) 3% (6) 7% (08) 67Employ: Private Sector 42% (288) 35% (239) 6% (44) 2% (6) 4% (96) 683Employ: Government 42% (70) 32% (53) 0% (7) 5% (9) 0% (7) 65Employ: Self-Employed 40% (70) 38% (66) 6% (0) 3% (5) 3% (22) 73Employ: Homemaker 30% (30) 29% (30) 5% (6) 7% (8) 9% (9) 03Employ: Student 28% (6) 7% (0) 2% (7) 0% (6) 33% (9) 58Employ: Retired 38% (87) 36% (79) 4% (20) 4% (9) 8% (92) 497Employ: Unemployed 39% (66) 27% (45) 5% (8) 6% (0) 23% (38) 66Employ: Other 4% (90) 25% (55) 9% (20) 4% (8) 2% (47) 22Military HH: Yes 45% (73) 33% (30) 5% (2) 4% (4) 3% (5) 389Military HH: No 38% (644) 33% (546) 7% (22) 4% (66) 8% (299) 677RD/WT: Right Direction 43% (358) 33% (273) 8% (65) 3% (22) 4% (5) 833RD/WT: Wrong Track 37% (460) 33% (403) 6% (77) 5% (58) 9% (235) 233


322




Somewhatunfavorable

Veryunfavorable


Adults 40% (87) 33% (676) 7% (43) 4% (80) 7% (350) 2066Trump Job Approve 43% (386) 34% (303) 7% (67) 3% (23) 3% (7) 895Trump Job Disapprove 37% (397) 33% (348) 6% (67) 5% (53) 8% (95) 06Trump Job Strongly Approve 49% (237) 3% (47) 7% (33) 2% (2) % (5) 480Trump Job Somewhat Approve 36% (49) 37% (55) 8% (34) 3% () 6% (66) 45Trump Job Somewhat Disapprove 4% (02) 30% (76) 4% (9) 4% (0) 2% (53) 25Trump Job Strongly Disapprove 36% (295) 34% (272) 7% (58) 5% (43) 8% (42) 80#1 Issue: Economy 44% (246) 32% (77) 7% (39) 3% (8) 3% (72) 553#1 Issue: Security 39% (38) 34% (2) 5% (7) 4% (3) 9% (66) 355#1 Issue: Health Care 39% (62) 33% (34) 0% (39) 4% (5) 5% (60) 4#1 Issue: Medicare / Social Security 39% (25) 36% (3) 4% (2) % (4) 20% (62) 36#1 Issue: Women’s Issues 27% (32) 24% (28) 0% (2) 2% (4) 27% (32) 9#1 Issue: Education 4% (5) 32% (40) 6% (7) 5% (6) 7% (2) 26#1 Issue: Energy 35% (25) 35% (25) 8% (6) 6% (4) 5% () 7#1 Issue: Other 33% (38) 34% (40) 8% (9) 4% (5) 22% (25) 62016 Vote: Hillary Clinton 39% (268) 34% (23) 7% (49) 4% (27) 6% (2) 6882016 Vote: Donald Trump 43% (322) 34% (254) 7% (5) 2% (5) 5% (2) 7532016 Vote: Someone else 34% (63) 39% (73) 4% (8) 4% (7) 9% (36) 882016 Vote: Didnt Vote 38% (64) 27% (6) 8% (35) 7% (30) 2% (90) 435Voted in 2014: Yes 4% (60) 34% (499) 6% (88) 3% (44) 5% (223) 456Voted in 2014: No 35% (26) 29% (77) 9% (54) 6% (36) 2% (27) 602012 Vote: Barack Obama 4% (358) 34% (295) 7% (6) 3% (29) 5% (29) 8722012 Vote: Mitt Romney 39% (228) 37% (27) 5% (27) 2% (2) 7% (00) 5842012 Vote: Other 49% (40) 30% (25) 3% (3) 6% (5) 2% (0) 832012 Vote: Didn’t Vote 36% (9) 27% (40) 0% (5) 6% (34) 2% (0) 5274-Region: Northeast 39% (43) 32% (7) 6% (2) 4% (4) 20% (74) 3684-Region: Midwest 38% (82) 34% (65) 7% (35) 3% (3) 8% (89) 4844-Region: South 43% (330) 33% (254) 7% (53) 2% (8) 5% (2) 7674-Region: West 36% (62) 32% (4) 7% (33) 8% (35) 7% (76) 447Favorable of Trump 44% (395) 34% (302) 7% (59) 3% (24) 3% () 89Unfavorable of Trump 37% (39) 33% (349) 7% (74) 4% (46) 9% (96) 057



323

Table HR3_35



Somewhatunfavorable

Veryunfavorable


Adults 40% (87) 33% (676) 7% (43) 4% (80) 7% (350) 2066Very Favorable of Trump 49% (244) 29% (45) 8% (39) 3% (4) 2% (58) 500Somewhat Favorable of Trump 38% (5) 40% (57) 5% (20) 3% (0) 4% (54) 392Somewhat Unfavorable of Trump 37% (72) 33% (64) 6% () 3% (7) 2% (40) 93Very Unfavorable of Trump 37% (39) 33% (286) 7% (63) 5% (40) 8% (56) 864Frequent TV watchers 40% (657) 32% (522) 7% (0) 4% (65) 7% (269) 624Frequent movie watchers 49% (469) 29% (276) 7% (63) 4% (36) 3% (2) 964Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


324


Table HR3_36: And, do you have a favorable or unfavorable impression of the following movie series?Alien


Somewhatunfavorable

Veryunfavorable


Adults 27% (528) 30% (596) 3% (259) 7% (28) 23% (459) 970Gender: Male 38% (356) 32% (299) % (04) 4% (38) 5% (43) 94Gender: Female 7% (72) 29% (296) 5% (55) 9% (90) 3% (37) 030Age: 18-29 30% (99) 22% (72) 0% (33) 9% (29) 29% (95) 327Age: 30-44 32% (45) 33% (49) 2% (55) 8% (34) 5% (68) 45Age: 45-54 29% (25) 35% (5) 2% (54) 6% (26) 8% (78) 434Age: 55-64 26% (78) 33% (99) 6% (49) 4% (3) 2% (65) 302Age: 65+ 8% (8) 28% (26) 5% (69) 6% (27) 34% (54) 456Generation Z: 18-21 3% (33) 8% (20) 9% (9) 7% (8) 34% (36) 06Millennial: Age 22-37 30% (42) 29% (36) % (53) 9% (40) 2% (98) 469Generation X: Age 38-53 30% (77) 34% (98) 3% (76) 6% (37) 7% (00) 587Boomers: Age 54-72 24% (75) 29% (207) 5% () 5% (33) 27% (95) 72PID: Dem (no lean) 29% (9) 30% (99) 2% (78) 5% (35) 23% (52) 656PID: Ind (no lean) 26% (3) 29% (47) 2% (59) 5% (27) 28% (40) 503PID: Rep (no lean) 25% (206) 3% (250) 5% (2) 8% (67) 2% (67) 8PID/Gender: DemMen 42% (9) 32% (9) 0% (30) 2% (7) 3% (38) 284PID/Gender: DemWomen 9% (72) 29% (08) 3% (49) 8% (28) 3% (4) 372PID/Gender: Ind Men 36% (95) 29% (77) % (29) 3% (8) 20% (52) 263PID/Gender: Ind Women 5% (36) 29% (69) 3% (3) 8% (8) 36% (87) 24PID/Gender: Rep Men 36% (42) 33% (3) 2% (46) 6% (23) 3% (52) 394PID/Gender: Rep Women 5% (64) 28% (9) 8% (76) 0% (44) 28% (5) 47Ideo: Liberal (1-3) 32% (205) 32% (203) 2% (77) 5% (33) 9% (2) 640Ideo: Moderate (4) 23% (96) 30% (28) 4% (62) 6% (27) 27% (4) 427Ideo: Conservative (5-7) 24% (5) 32% (98) 5% (94) 6% (40) 23% (43) 626Educ: College 28% (345) 28% (344) 3% (54) 7% (80) 24% (297) 22Educ: Bachelors degree 25% (22) 32% (58) 4% (67) 6% (30) 22% (09) 487Educ: Post-grad 23% (6) 36% (94) 4% (37) 7% (8) 20% (53) 263



325

Table HR3_36



Somewhatunfavorable

Veryunfavorable


Adults 27% (528) 30% (596) 3% (259) 7% (28) 23% (459) 970Income: Under 50k 28% (306) 28% (34) 0% (5) 8% (83) 26% (289) 06Income: 50k-100k 25% (46) 33% (89) 7% (0) 6% (35) 9% (0) 582Income: 100k+ 27% (76) 33% (93) 6% (44) 4% (0) 2% (60) 283Ethnicity: White 24% (382) 3% (49) 4% (23) 7% (5) 24% (384) 603Ethnicity: Hispanic 38% (7) 27% (52) 0% (9) 8% (4) 8% (33) 90Ethnicity: Afr. Am. 40% (98) 29% (72) 7% (6) 3% (8) 2% (52) 245Ethnicity: Other 40% (48) 27% (33) 0% (2) 5% (6) 9% (24) 23Relig: Protestant 2% (00) 32% (52) 3% (63) 8% (36) 27% (27) 478Relig: Roman Catholic 23% (80) 33% (3) 5% (5) 6% (22) 23% (79) 345Relig: Something Else 30% (58) 28% (54) 5% (29) 4% (8) 2% (40) 89Relig: Jewish 24% (2) 2% () 23% (2) 8% (4) 25% (3) 52Relig: Evangelical 23% (63) 3% (222) 4% (02) 6% (4) 26% (85) 73Relig: Non-Evang. Catholics 25% (75) 32% (96) 4% (4) 8% (25) 2% (62) 299Relig: All Christian 23% (238) 3% (39) 4% (43) 7% (66) 24% (247) 02Relig: All Non-Christian 28% (66) 26% (6) 2% (27) 0% (23) 24% (55) 232Community: Urban 32% (56) 3% (50) 0% (47) 6% (30) 22% (07) 490Community: Suburban 25% (227) 32% (287) 5% (37) 6% (5) 22% (97) 898Community: Rural 25% (46) 27% (59) 3% (75) 8% (48) 27% (55) 583Employ: Private Sector 28% (83) 32% (20) 3% (85) 7% (44) 20% (34) 657Employ: Government 32% (5) 30% (48) 5% (23) 7% () 7% (27) 60Employ: Self-Employed 3% (5) 3% (52) 3% (22) 8% (3) 7% (28) 66Employ: Homemaker 20% (8) 24% (23) 23% (22) 0% (9) 23% (2) 93Employ: Student 22% (3) 27% (6) 2% (7) 4% (2) 36% (2) 60Employ: Retired 23% (08) 28% (3) 3% (60) 6% (28) 30% (40) 467Employ: Unemployed 32% (52) 24% (39) 5% (23) 7% (2) 22% (35) 60Employ: Other 25% (53) 37% (77) 8% (7) 4% (9) 25% (52) 208Military HH: Yes 36% (35) 29% (08) 3% (46) 7% (24) 5% (57) 370Military HH: No 25% (394) 30% (487) 3% (23) 7% (04) 25% (402) 600RD/WT: Right Direction 28% (29) 3% (243) 4% (08) 7% (55) 2% (70) 794RD/WT: Wrong Track 26% (309) 30% (353) 3% (5) 6% (74) 25% (289) 77


326




Somewhatunfavorable

Veryunfavorable


Adults 27% (528) 30% (596) 3% (259) 7% (28) 23% (459) 970Trump Job Approve 28% (234) 32% (274) 3% (0) 7% (57) 2% (74) 850Trump Job Disapprove 26% (266) 30% (30) 4% (43) 6% (6) 24% (240) 09Trump Job Strongly Approve 33% (49) 30% (37) 3% (59) 7% (33) 6% (74) 452Trump Job Somewhat Approve 2% (85) 34% (37) 3% (5) 6% (25) 25% (00) 398Trump Job Somewhat Disapprove 24% (57) 34% (80) 6% (37) 3% (7) 23% (55) 238Trump Job Strongly Disapprove 27% (209) 29% (229) 3% (05) 7% (53) 24% (85) 78#1 Issue: Economy 32% (70) 28% (49) 5% (78) 5% (26) 2% (4) 538#1 Issue: Security 25% (82) 32% (04) 3% (43) 6% (2) 24% (8) 33#1 Issue: Health Care 25% (98) 35% (36) 3% (53) 6% (24) 2% (82) 393#1 Issue: Medicare / Social Security 26% (78) 3% (9) 0% (29) 7% (20) 26% (77) 294#1 Issue: Women’s Issues 25% (28) 25% (28) 6% (8) 9% (0) 25% (29) 3#1 Issue: Education 23% (28) 30% (36) 0% (2) 0% (2) 27% (33) 20#1 Issue: Energy 22% (5) 27% (9) 20% (4) 0% (7) 2% (5) 7#1 Issue: Other 26% (28) 29% (32) % (2) 7% (8) 27% (30) 02016 Vote: Hillary Clinton 29% (89) 30% (95) 4% (9) 6% (4) 22% (45) 662016 Vote: Donald Trump 26% (86) 3% (224) 5% (09) 7% (5) 2% (48) 782016 Vote: Someone else 2% (37) 37% (67) % (20) 4% (7) 28% (50) 802016 Vote: Didnt Vote 28% (3) 27% (0) 0% (40) 7% (29) 29% (7) 409Voted in 2014: Yes 26% (362) 3% (423) 4% (96) 6% (86) 23% (39) 386Voted in 2014: No 28% (66) 30% (73) % (63) 7% (42) 24% (40) 5842012 Vote: Barack Obama 28% (236) 30% (255) 3% (0) 6% (48) 23% (94) 8442012 Vote: Mitt Romney 23% (28) 33% (78) 5% (83) 6% (33) 23% (24) 5452012 Vote: Other 23% (8) 34% (27) 5% (2) % (9) 7% (4) 792012 Vote: Didn’t Vote 29% (46) 27% (36) % (55) 8% (39) 25% (27) 5024-Region: Northeast 29% (02) 25% (90) 5% (52) 6% (2) 25% (90) 3544-Region: Midwest 26% (9) 3% (44) 0% (48) 7% (30) 26% (9) 464-Region: South 26% (90) 3% (224) 4% (0) 6% (46) 22% (62) 7234-Region: West 27% (8) 32% (38) 3% (58) 7% (3) 20% (88) 432Favorable of Trump 29% (24) 3% (26) 4% (7) 7% (59) 20% (65) 843Unfavorable of Trump 26% (259) 3% (37) 3% (32) 6% (60) 24% (244) 02



327

Table HR3_36



Somewhatunfavorable

Veryunfavorable




328


Table HR3_37: And, do you have a favorable or unfavorable impression of the following movie series?Terminator


Somewhatunfavorable

Veryunfavorable


Adults 33% (694) 36% (760) 0% (28) 4% (79) 6% (339) 2089Gender: Male 42% (4) 36% (358) 8% (8) 2% (9) 2% (5) 983Gender: Female 26% (284) 36% (402) 2% (37) 5% (60) 20% (223) 06Age: 18-29 33% (7) 28% (0) 3% (47) 6% (20) 2% (74) 358Age: 30-44 40% (92) 38% (83) 0% (47) 4% (8) 8% (40) 480Age: 45-54 36% (66) 38% (75) % (48) 5% (22) 0% (46) 457Age: 55-64 38% (9) 34% (08) 9% (29) 4% (3) 5% (48) 36Age: 65+ 2% (00) 40% (93) 0% (47) % (7) 27% (3) 478Generation Z: 18-21 26% (30) 26% (30) 3% (5) 0% (2) 25% (29) 5Millennial: Age 22-37 38% (93) 33% (66) % (58) 4% (2) 4% (69) 508Generation X: Age 38-53 36% (225) 40% (249) 0% (64) 4% (22) 9% (57) 68Boomers: Age 54-72 3% (234) 37% (278) 9% (69) 3% (24) 20% (53) 758PID: Dem (no lean) 33% (232) 35% (246) 0% (68) 4% (30) 7% (9) 694PID: Ind (no lean) 28% (50) 38% (202) % (57) 3% (5) 20% (05) 528PID: Rep (no lean) 36% (32) 36% (32) % (93) 4% (35) 3% (5) 867PID/Gender: DemMen 43% (26) 35% (05) 8% (24) 2% (7) 2% (34) 296PID/Gender: DemWomen 26% (05) 35% (4) % (44) 6% (23) 2% (85) 398PID/Gender: Ind Men 36% (98) 37% (0) 0% (26) % (4) 6% (44) 273PID/Gender: Ind Women 2% (52) 40% (0) 2% (30) 4% () 24% (60) 255PID/Gender: Rep Men 45% (86) 37% (52) 7% (3) 2% (8) 9% (37) 44PID/Gender: Rep Women 28% (26) 35% (60) 4% (63) 6% (26) 7% (79) 453Ideo: Liberal (1-3) 34% (225) 38% (255) % (73) 4% (25) 3% (85) 663Ideo: Moderate (4) 33% (5) 35% (59) 9% (40) 4% (20) 9% (85) 456Ideo: Conservative (5-7) 32% (20) 38% (253) % (75) 3% (8) 6% (07) 663Educ: College 37% (485) 32% (423) % (39) 4% (47) 6% (24) 308Educ: Bachelors degree 29% (47) 42% (23) 0% (50) 4% (20) 5% (76) 506Educ: Post-grad 23% (63) 45% (23) 0% (29) 4% (2) 8% (49) 275



329

Table HR3_37



Somewhatunfavorable

Veryunfavorable


Adults 33% (694) 36% (760) 0% (28) 4% (79) 6% (339) 2089Income: Under 50k 34% (409) 34% (405) 0% (23) 4% (5) 7% (97) 85Income: 50k-100k 3% (89) 39% (240) % (66) 3% (2) 6% (95) 6Income: 100k+ 33% (97) 39% (4) 0% (28) 3% (7) 6% (47) 293Ethnicity: White 3% (523) 38% (642) % (92) 4% (67) 6% (278) 702Ethnicity: Hispanic 43% (84) 32% (62) 0% (9) 3% (6) 2% (24) 94Ethnicity: Afr. Am. 46% (9) 29% (76) 7% (9) 2% (5) 6% (42) 260Ethnicity: Other 4% (52) 33% (42) 5% (6) 5% (7) 5% (9) 27Relig: Protestant 28% (42) 40% (99) 0% (50) 4% (8) 9% (96) 504Relig: Roman Catholic 32% (7) 36% (29) 9% (33) 2% (8) 2% (74) 362Relig: Something Else 33% (65) 39% (78) 2% (25) 3% (7) 3% (26) 20Relig: Evangelical 28% (22) 39% (29) % (8) 2% (8) 20% (48) 750Relig: Non-Evang. Catholics 35% (2) 36% (5) 8% (27) 4% (4) 5% (49) 37Relig: All Christian 30% (324) 38% (406) 0% (08) 3% (32) 8% (97) 067Relig: All Non-Christian 40% (0) 35% (89) 9% (24) 6% (5) % (27) 255Community: Urban 39% (205) 33% (73) 8% (40) 5% (24) 5% (79) 520Community: Suburban 3% (294) 37% (352) % (08) 4% (39) 6% (49) 942Community: Rural 3% (96) 37% (234) % (70) 3% (6) 8% () 627Employ: Private Sector 37% (256) 36% (246) 9% (6) 4% (3) 4% (96) 689Employ: Government 30% (50) 46% (77) 0% (7) 3% (6) % (8) 67Employ: Self-Employed 37% (66) 40% (70) 6% () 3% (5) 4% (24) 76Employ: Homemaker 24% (25) 30% (3) 25% (26) 8% (9) 3% (3) 04Employ: Student 2% (4) 38% (25) 2% (8) 3% (2) 26% (7) 65Employ: Retired 26% (26) 39% (93) 2% (59) 3% (3) 20% (00) 49Employ: Unemployed 42% (73) 28% (48) 9% (6) 6% () 4% (24) 72Employ: Other 38% (85) 3% (70) 9% (20) 2% (3) 20% (46) 224Military HH: Yes 34% (34) 39% (52) 0% (39) 2% (8) 4% (56) 390Military HH: No 33% (560) 36% (608) % (78) 4% (7) 7% (282) 699RD/WT: Right Direction 37% (308) 35% (294) 2% (99) 4% (33) 3% (09) 843RD/WT: Wrong Track 3% (386) 37% (466) 0% (9) 4% (47) 8% (229) 246


330




Somewhatunfavorable

Veryunfavorable


Adults 33% (694) 36% (760) 0% (28) 4% (79) 6% (339) 2089Trump Job Approve 36% (332) 36% (33) % (98) 4% (34) 3% (5) 90Trump Job Disapprove 3% (336) 37% (398) 0% (07) 4% (42) 8% (90) 074Trump Job Strongly Approve 42% (204) 33% (63) % (54) 3% (6) % (52) 488Trump Job Somewhat Approve 30% (28) 40% (68) 0% (44) 4% (8) 5% (63) 42Trump Job Somewhat Disapprove 32% (8) 36% (94) 9% (24) 4% (9) 9% (49) 258Trump Job Strongly Disapprove 3% (254) 37% (304) 0% (84) 4% (33) 7% (4) 86#1 Issue: Economy 35% (200) 37% (208) % (63) 4% (20) 4% (78) 569#1 Issue: Security 32% (5) 38% (33) % (38) 3% () 6% (56) 354#1 Issue: Health Care 38% (55) 35% (44) 9% (35) 5% (2) 3% (55) 40#1 Issue: Medicare / Social Security 3% (97) 39% (24) 7% (23) % (4) 22% (70) 38#1 Issue: Women’s Issues 26% (32) 27% (33) 9% (23) 6% (8) 22% (27) 23#1 Issue: Education 32% (4) 33% (4) 2% (5) 5% (6) 8% (22) 25#1 Issue: Energy 30% (22) 37% (27) 0% (7) 0% (8) 3% (0) 75#1 Issue: Other 28% (32) 42% (49) % (2) % () 8% (2) 52016 Vote: Hillary Clinton 34% (237) 36% (256) 0% (70) 4% (27) 6% () 702016 Vote: Donald Trump 35% (265) 37% (277) % (8) 3% (24) 4% (09) 7562016 Vote: Someone else 23% (43) 46% (86) 6% () 5% (0) 20% (38) 892016 Vote: Didnt Vote 34% (49) 32% (40) 2% (53) 4% (9) 8% (80) 44Voted in 2014: Yes 32% (475) 38% (559) 0% (42) 4% (52) 6% (24) 468Voted in 2014: No 35% (29) 32% (20) 2% (75) 4% (27) 6% (98) 622012 Vote: Barack Obama 34% (299) 38% (337) 9% (8) 4% (33) 5% (3) 8822012 Vote: Mitt Romney 3% (80) 37% (27) % (6) 3% (7) 8% (05) 582012 Vote: Other 32% (26) 39% (3) 0% (8) 2% () 8% (5) 82012 Vote: Didn’t Vote 35% (88) 32% (75) 2% (67) 5% (28) 6% (87) 5454-Region: Northeast 33% (2) 35% (29) % (40) 3% () 9% (70) 374-Region: Midwest 34% (65) 38% (83) 9% (46) 4% (9) 5% (72) 4854-Region: South 34% (265) 36% (278) % (85) 3% (23) 7% (29) 7804-Region: West 32% (43) 37% (70) 0% (46) 6% (27) 5% (67) 453Favorable of Trump 38% (342) 36% (327) 0% (87) 4% (33) 2% (09) 898Unfavorable of Trump 30% (323) 38% (405) % (4) 4% (40) 8% (9) 073



331

Table HR3_37



Somewhatunfavorable

Veryunfavorable


Adults 33% (694) 36% (760) 0% (28) 4% (79) 6% (339) 2089Very Favorable of Trump 43% (28) 32% (62) % (54) 4% (20) % (56) 50Somewhat Favorable of Trump 32% (24) 43% (66) 8% (33) 3% (3) 4% (53) 388Somewhat Unfavorable of Trump 25% (50) 37% (72) 3% (26) 3% (6) 22% (43) 97Very Unfavorable of Trump 3% (273) 38% (333) 0% (87) 4% (34) 7% (48) 876Frequent TV watchers 33% (54) 37% (605) 0% (70) 4% (6) 6% (26) 638Frequent movie watchers 42% (407) 36% (352) 9% (87) 3% (30) 0% (0) 976Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_1: And, if a new movie in each of the following series were released, how likely would you be to watch?Star Wars

Demographic Very likelySomewhatlikely Not too likely Not likely at all


Adults 40% (828) 23% (470) 5% (35) 7% (358) 5% (2) 2083Gender: Male 52% (509) 2% (20) 2% (8) 0% (99) 4% (4) 978Gender: Female 29% (39) 24% (260) 8% (97) 23% (259) 6% (70) 06Age: 18-29 40% (43) 9% (66) 3% (48) 22% (77) 6% (2) 355Age: 30-44 46% (26) 20% (94) 5% (70) 4% (65) 4% (2) 466Age: 45-54 4% (82) 25% (2) 6% (73) 5% (70) 3% (3) 450Age: 55-64 43% (36) 23% (7) 0% (33) 8% (57) 6% (8) 35Age: 65+ 30% (52) 25% (26) 8% (9) 8% (89) 8% (39) 498Generation Z: 18-21 36% (4) 2% (24) 3% (5) 26% (30) 4% (5) 6Millennial: Age 22-37 44% (27) 9% (93) 4% (72) 8% (87) 5% (27) 495Generation X: Age 38-53 43% (26) 24% (44) 6% (96) 4% (85) 3% (2) 607Boomers: Age 54-72 38% (287) 24% (82) 5% (3) 7% (29) 7% (53) 763PID: Dem (no lean) 38% (263) 23% (56) 7% (6) 7% (5) 5% (34) 684PID: Ind (no lean) 40% (23) 22% (8) 4% (72) 8% (96) 5% (28) 528PID: Rep (no lean) 40% (352) 22% (95) 5% (27) 7% (47) 6% (49) 87PID/Gender: DemMen 54% (60) 20% (59) 3% (39) 8% (25) 4% (0) 293PID/Gender: DemWomen 26% (03) 25% (97) 20% (76) 23% (9) 6% (24) 39PID/Gender: Ind Men 52% (42) 2% (58) % (30) % (3) 5% (3) 274PID/Gender: Ind Women 28% (72) 24% (60) 7% (42) 26% (65) 6% (5) 254PID/Gender: Rep Men 5% (208) 23% (92) 2% (49) 0% (43) 4% (8) 40PID/Gender: Rep Women 3% (44) 22% (03) 7% (78) 23% (04) 7% (3) 46Ideo: Liberal (1-3) 44% (286) 22% (43) 5% (99) 6% (03) 4% (25) 655Ideo: Moderate (4) 36% (64) 28% (28) 3% (60) 9% (86) 4% (20) 457Ideo: Conservative (5-7) 42% (28) 22% (46) 4% (93) 7% (5) 5% (34) 669Educ: College 36% (465) 22% (284) 7% (28) 8% (237) 7% (9) 295Educ: Bachelors degree 46% (234) 23% (20) 3% (67) 5% (76) 3% (4) 5Educ: Post-grad 47% (29) 24% (66) % (3) 6% (45) 2% (6) 277



333

Table HR4_1




Adults 40% (828) 23% (470) 5% (35) 7% (358) 5% (2) 2083Income: Under 50k 37% (435) 2% (249) 6% (85) 20% (235) 6% (76) 79Income: 50k-100k 4% (249) 24% (49) 6% (95) 5% (9) 5% (27) 6Income: 100k+ 49% (45) 25% (72) 2% (35) % (33) 3% (9) 294Ethnicity: White 40% (686) 22% (384) 5% (263) 7% (292) 5% (86) 7Ethnicity: Hispanic 50% (96) 20% (39) 2% (22) 5% (29) 3% (5) 9Ethnicity: Afr. Am. 35% (87) 24% (59) 5% (36) 9% (46) 8% (9) 247Ethnicity: Other 45% (56) 2% (27) 3% (7) 6% (20) 5% (6) 25Relig: Protestant 37% (9) 24% (24) 7% (88) 8% (93) 4% (23) 59Relig: Roman Catholic 43% (53) 22% (79) 4% (5) 6% (57) 5% (20) 359Relig: Something Else 38% (77) 25% (5) 3% (26) 9% (39) 5% (0) 202Relig: Jewish 50% (27) 2% () 7% (4) 7% (9) 4% (2) 54Relig: Evangelical 40% (299) 23% (74) 4% (08) 8% (33) 5% (4) 755Relig: Non-Evang. Catholics 38% (23) 24% (79) 7% (56) 7% (56) 4% (3) 325Relig: All Christian 39% (42) 23% (253) 5% (64) 7% (88) 5% (53) 079Relig: All Non-Christian 38% (95) 22% (54) 5% (38) 9% (48) 6% (5) 250Community: Urban 42% (26) 20% (03) 5% (76) 7% (90) 5% (28) 54Community: Suburban 4% (394) 24% (227) 4% (37) 6% (55) 5% (43) 956Community: Rural 36% (28) 23% (39) 7% (03) 8% (3) 7% (40) 64Employ: Private Sector 43% (293) 23% (56) 4% (99) 6% (2) 4% (27) 688Employ: Government 49% (79) 9% (3) % (8) 5% (24) 6% (0) 62Employ: Self-Employed 43% (75) 25% (43) 4% (24) 2% (2) 6% (0) 73Employ: Homemaker 32% (34) 9% (20) 5% (5) 30% (32) 3% (4) 05Employ: Student 32% (2) 24% (5) 8% (2) 20% (3) 6% (4) 64Employ: Retired 36% (80) 23% (5) 8% (92) 8% (90) 5% (25) 503Employ: Unemployed 38% (63) 24% (40) 5% (24) 7% (29) 6% (0) 66Employ: Other 37% (82) 22% (49) 3% (30) 7% (37) 0% (23) 222Military HH: Yes 43% (70) 26% (03) 3% (5) 3% (50) 5% (2) 395Military HH: No 39% (659) 22% (367) 6% (264) 8% (309) 5% (90) 688RD/WT: Right Direction 4% (342) 22% (83) 4% (20) 7% (4) 6% (53) 84RD/WT: Wrong Track 39% (486) 23% (286) 6% (95) 7% (27) 5% (59) 243


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Adults 40% (828) 23% (470) 5% (35) 7% (358) 5% (2) 2083Trump Job Approve 4% (374) 23% (22) 4% (24) 6% (47) 5% (45) 90Trump Job Disapprove 40% (43) 22% (238) 6% (7) 7% (85) 4% (46) 070Trump Job Strongly Approve 42% (204) 23% () 2% (59) 7% (84) 6% (29) 487Trump Job Somewhat Approve 4% (70) 24% (00) 6% (64) 5% (64) 4% (6) 44Trump Job Somewhat Disapprove 42% (06) 20% (50) 6% (4) 7% (44) 5% (4) 255Trump Job Strongly Disapprove 40% (325) 23% (88) 6% (30) 7% (4) 4% (32) 86#1 Issue: Economy 43% (242) 2% (4) 6% (89) 5% (83) 5% (28) 556#1 Issue: Security 36% (29) 24% (85) 4% (48) 2% (74) 5% (8) 354#1 Issue: Health Care 39% (62) 25% (0) 6% (65) 5% (63) 5% (2) 42#1 Issue: Medicare / Social Security 37% (2) 27% (87) 4% (45) 5% (50) 7% (23) 326#1 Issue: Women’s Issues 38% (45) 20% (24) 6% (9) 24% (28) 3% (3) 20#1 Issue: Education 44% (55) 23% (29) 5% (9) 3% (7) 5% (6) 26#1 Issue: Energy 47% (34) 5% () 24% (7) 0% (7) 5% (4) 73#1 Issue: Other 35% (4) 6% (9) 0% (2) 3% (36) 8% (0) 72016 Vote: Hillary Clinton 42% (292) 23% (58) 5% (03) 6% (0) 4% (30) 6942016 Vote: Donald Trump 39% (297) 24% (8) 5% (5) 6% (2) 6% (44) 7582016 Vote: Someone else 4% (79) 9% (37) 6% (30) 8% (35) 5% (0) 902016 Vote: Didnt Vote 37% (6) 2% (92) 5% (67) 2% (9) 6% (27) 439Voted in 2014: Yes 40% (594) 23% (342) 4% (207) 7% (246) 5% (77) 467Voted in 2014: No 38% (235) 2% (27) 8% (08) 8% (2) 6% (34) 662012 Vote: Barack Obama 4% (356) 23% (200) 5% (34) 7% (46) 5% (40) 8772012 Vote: Mitt Romney 40% (234) 23% (37) 5% (90) 6% (94) 5% (32) 5872012 Vote: Other 39% (33) 4% (2) 9% (6) 8% (5) 0% (9) 862012 Vote: Didn’t Vote 38% (205) 23% (2) 4% (74) 9% (03) 6% (3) 5344-Region: Northeast 40% (49) 22% (8) 5% (57) 6% (62) 7% (28) 3754-Region: Midwest 37% (79) 24% (7) 7% (83) 8% (86) 4% (9) 4844-Region: South 39% (296) 23% (74) 5% (6) 7% (33) 6% (49) 7684-Region: West 45% (205) 2% (98) 3% (60) 7% (77) 4% (6) 456Favorable of Trump 42% (374) 23% (206) 5% (3) 5% (37) 5% (46) 894Unfavorable of Trump 40% (427) 22% (237) 6% (70) 8% (89) 5% (49) 072



335

Table HR4_1






336


Table HR4_4: And, if a new movie in each of the following series were released, how likely would you be to watch?James Bond



Adults 32% (676) 28% (589) 7% (36) 6% (340) 6% (20) 2086Gender: Male 42% (43) 30% (293) 4% (37) 0% (95) 5% (45) 983Gender: Female 24% (263) 27% (297) 20% (224) 22% (245) 7% (75) 03Age: 18-29 30% (04) 20% (69) 9% (68) 23% (80) 9% (32) 353Age: 30-44 35% (66) 26% (24) 9% (9) 4% (68) 5% (23) 47Age: 45-54 32% (44) 28% (27) 7% (79) 8% (83) 4% (20) 452Age: 55-64 35% (0) 27% (87) 9% (60) 5% (47) 4% (3) 38Age: 65+ 3% (52) 37% (82) 3% (63) 3% (62) 6% (32) 492Generation Z: 18-21 26% (29) 2% (24) 9% (22) 27% (3) 8% (9) 4Millennial: Age 22-37 33% (65) 23% (4) 20% (99) 7% (87) 7% (36) 50Generation X: Age 38-53 34% (205) 27% (65) 8% (0) 7% (02) 4% (26) 608Boomers: Age 54-72 34% (256) 30% (230) 6% (20) 4% (0) 6% (44) 760PID: Dem (no lean) 3% (20) 30% (206) 8% (24) 5% (03) 6% (44) 687PID: Ind (no lean) 33% (76) 29% (56) 6% (88) 6% (85) 5% (29) 533PID: Rep (no lean) 34% (29) 26% (227) 7% (49) 8% (52) 5% (46) 865PID/Gender: DemMen 44% (3) 3% (9) 4% (40) 6% (9) 5% (3) 294PID/Gender: DemWomen 20% (79) 29% (5) 2% (84) 2% (84) 8% (3) 393PID/Gender: Ind Men 4% () 3% (84) 5% (4) 0% (28) 3% (8) 273PID/Gender: Ind Women 25% (64) 28% (72) 8% (46) 22% (57) 8% (2) 260PID/Gender: Rep Men 4% (7) 28% (7) 3% (55) 2% (48) 6% (23) 45PID/Gender: Rep Women 27% (9) 24% (0) 2% (94) 23% (03) 5% (23) 450Ideo: Liberal (1-3) 3% (204) 29% (94) 20% (3) 5% (99) 5% (34) 66Ideo: Moderate (4) 34% (56) 29% (32) 6% (72) 8% (83) 3% (3) 456Ideo: Conservative (5-7) 35% (234) 28% (87) 5% (00) 6% (07) 5% (32) 660Educ: College 30% (39) 27% (356) 8% (232) 8% (233) 7% (88) 30Educ: Bachelors degree 35% (8) 3% (58) 7% (85) 3% (65) 4% (22) 50Educ: Post-grad 38% (05) 27% (75) 6% (43) 5% (42) 3% (9) 275



337

Table HR4_4




Adults 32% (676) 28% (589) 7% (36) 6% (340) 6% (20) 2086Income: Under 50k 3% (364) 25% (290) 9% (223) 8% (22) 8% (93) 82Income: 50k-100k 34% (208) 32% (95) 5% (90) 6% (97) 3% (7) 608Income: 100k+ 35% (03) 35% (05) 6% (48) 0% (30) 3% (0) 296Ethnicity: White 30% (57) 29% (490) 8% (36) 7% (29) 6% (95) 708Ethnicity: Hispanic 42% (78) 27% (50) 2% (23) 4% (25) 6% () 87Ethnicity: Afr. Am. 44% (2) 26% (65) % (27) 3% (34) 6% (6) 254Ethnicity: Other 38% (47) 27% (34) 5% (8) 3% (5) 7% (9) 23Relig: Protestant 32% (64) 34% (75) 5% (78) 4% (74) 5% (27) 59Relig: Roman Catholic 36% (28) 29% (04) 4% (50) 8% (65) 3% (9) 357Relig: Something Else 29% (56) 29% (57) 6% (32) 9% (38) 6% (3) 97Relig: Jewish 50% (27) 23% (2) 2% (6) 8% (4) 7% (4) 54Relig: Evangelical 32% (24) 30% (225) 6% (6) 7% (30) 5% (36) 747Relig: Non-Evang. Catholics 33% (08) 34% (2) 4% (44) 5% (48) 4% (3) 325Relig: All Christian 33% (349) 3% (337) 5% (60) 7% (78) 5% (49) 072Relig: All Non-Christian 35% (87) 24% (59) 9% (47) 7% (43) 6% (5) 250Community: Urban 36% (86) 30% (5) 6% (79) 2% (63) 6% (32) 5Community: Suburban 32% (303) 27% (253) 7% (63) 20% (87) 5% (47) 952Community: Rural 30% (88) 30% (86) 9% (9) 4% (90) 7% (4) 623Employ: Private Sector 34% (236) 30% (206) 6% (2) 6% (3) 3% (23) 69Employ: Government 34% (56) 25% (42) 20% (33) 7% (29) 3% (6) 66Employ: Self-Employed 44% (76) 20% (34) 8% (3) 5% (25) 4% (8) 75Employ: Homemaker 8% (9) 20% (20) 27% (27) 3% (3) 5% (5) 02Employ: Student 9% (2) 33% (20) 22% (3) 5% (9) % (7) 60Employ: Retired 32% (59) 36% (79) 5% (73) 3% (66) 5% (24) 50Employ: Unemployed 29% (5) 22% (38) 9% (33) 8% (3) 2% (20) 72Employ: Other 3% (67) 23% (50) 8% (39) 6% (35) 3% (28) 29Military HH: Yes 40% (55) 33% (29) 2% (45) % (44) 4% (6) 389Military HH: No 3% (52) 27% (460) 9% (36) 7% (295) 6% (04) 697RD/WT: Right Direction 37% (305) 27% (226) 6% (34) 6% (32) 5% (39) 835RD/WT: Wrong Track 30% (37) 29% (364) 8% (227) 7% (208) 6% (8) 250


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Adults 32% (676) 28% (589) 7% (36) 6% (340) 6% (20) 2086Trump Job Approve 37% (329) 26% (237) 7% (5) 6% (46) 4% (32) 895Trump Job Disapprove 30% (322) 30% (325) 7% (88) 7% (78) 6% (66) 079Trump Job Strongly Approve 38% (85) 27% (28) 5% (70) 6% (78) 4% (20) 480Trump Job Somewhat Approve 35% (44) 26% (0) 20% (8) 6% (68) 3% (2) 45Trump Job Somewhat Disapprove 26% (67) 36% (92) 7% (44) 5% (39) 6% (5) 257Trump Job Strongly Disapprove 3% (255) 28% (233) 8% (44) 7% (39) 6% (50) 82#1 Issue: Economy 38% (25) 26% (43) 5% (86) 6% (90) 5% (28) 562#1 Issue: Security 30% (0) 27% (98) 20% (7) 6% (59) 7% (25) 364#1 Issue: Health Care 32% (30) 29% (7) 9% (77) 5% (63) 5% (2) 407#1 Issue: Medicare / Social Security 37% (6) 36% (4) 3% (4) 0% (30) 5% (7) 39#1 Issue: Women’s Issues 9% (23) 25% (3) 24% (29) 27% (33) 4% (5) 20#1 Issue: Education 2% (26) 26% (33) 23% (28) 24% (30) 6% (7) 24#1 Issue: Energy 27% (20) 37% (27) 9% (4) 9% (7) 9% (7) 74#1 Issue: Other 3% (36) 23% (27) 4% (6) 25% (29) 8% (9) 62016 Vote: Hillary Clinton 3% (26) 32% (224) 6% (09) 5% (02) 6% (43) 6952016 Vote: Donald Trump 36% (272) 27% (207) 6% (20) 7% (25) 4% (30) 7552016 Vote: Someone else 32% (6) 29% (56) 7% (32) 6% (30) 7% (3) 922016 Vote: Didnt Vote 29% (26) 23% (02) 22% (99) 8% (8) 8% (34) 44Voted in 2014: Yes 35% (509) 30% (435) 6% (228) 5% (220) 5% (74) 466Voted in 2014: No 27% (68) 25% (54) 2% (33) 9% (20) 7% (46) 6202012 Vote: Barack Obama 33% (293) 30% (267) 7% (46) 4% (9) 6% (52) 8782012 Vote: Mitt Romney 34% (98) 30% (74) 6% (95) 7% (99) 3% (9) 5852012 Vote: Other 43% (36) 2% (7) 9% (7) 8% (5) 9% (8) 822012 Vote: Didn’t Vote 28% (49) 24% (3) 2% (3) 20% (07) 8% (4) 5404-Region: Northeast 30% (4) 30% (4) 6% (60) 8% (68) 5% (20) 3764-Region: Midwest 29% (4) 30% (46) 9% (93) 6% (75) 6% (29) 4844-Region: South 35% (269) 26% (205) 7% (30) 6% (28) 6% (45) 7764-Region: West 34% (52) 28% (25) 7% (78) 5% (68) 6% (26) 450Favorable of Trump 36% (326) 26% (23) 8% (60) 6% (40) 4% (37) 893Unfavorable of Trump 3% (327) 30% (326) 7% (8) 6% (75) 6% (6) 070



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Table HR4_4




Adults 32% (676) 28% (589) 7% (36) 6% (340) 6% (20) 2086Very Favorable of Trump 36% (83) 26% (3) 7% (85) 6% (82) 4% (20) 50Somewhat Favorable of Trump 36% (43) 26% (00) 9% (74) 5% (57) 4% (7) 392Somewhat Unfavorable of Trump 32% (63) 39% (77) % (22) 4% (28) 5% (9) 200Very Unfavorable of Trump 30% (264) 29% (249) 8% (60) 7% (47) 6% (5) 870Frequent TV watchers 33% (539) 28% (459) 7% (27) 7% (27) 6% (9) 632Frequent movie watchers 39% (376) 26% (254) 4% (38) 4% (38) 6% (55) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_5: And, if a new movie in each of the following series were released, how likely would you be to watch?Harry Potter



Adults 40% (830) 8% (377) 5% (36) 20% (404) 7% (44) 2072Gender: Male 43% (45) 9% (8) 4% (33) 8% (77) 6% (58) 963Gender: Female 37% (45) 8% (96) 6% (83) 2% (228) 8% (87) 09Age: 18-29 54% (97) 9% (69) 0% (36) % (42) 6% (2) 365Age: 30-44 50% (230) 6% (77) 3% (59) 6% (74) 5% (24) 465Age: 45-54 39% (75) 9% (86) 6% (72) 2% (93) 6% (27) 453Age: 55-64 38% (8) 7% (53) 6% (48) 22% (66) 7% (2) 306Age: 65+ 23% (0) 9% (9) 2% (0) 27% (29) % (5) 482Generation Z: 18-21 48% (58) 23% (28) 7% (9) 6% (9) 7% (8) 22Millennial: Age 22-37 56% (282) 5% (76) % (53) 3% (64) 5% (27) 502Generation X: Age 38-53 40% (243) 2% (24) 6% (94) 8% () 5% (3) 603Boomers: Age 54-72 3% (229) 8% (32) 9% (43) 23% (73) 9% (70) 748PID: Dem (no lean) 44% (299) 9% (30) 3% (90) 6% () 7% (48) 678PID: Ind (no lean) 38% (202) 9% (02) 3% (70) 23% (2) 6% (3) 526PID: Rep (no lean) 38% (329) 7% (45) 8% (56) 20% (73) 7% (65) 868PID/Gender: DemMen 5% (46) 20% (56) 0% (28) 3% (36) 7% (2) 286PID/Gender: DemWomen 39% (53) 9% (74) 6% (62) 9% (75) 7% (28) 392PID/Gender: Ind Men 4% (0) 20% (55) 0% (28) 24% (65) 4% () 268PID/Gender: Ind Women 36% (93) 8% (47) 6% (42) 22% (56) 8% (20) 258PID/Gender: Rep Men 39% (59) 7% (70) 9% (78) 9% (76) 6% (26) 409PID/Gender: Rep Women 37% (70) 6% (75) 7% (79) 2% (96) 8% (39) 458Ideo: Liberal (1-3) 45% (295) 8% (7) 3% (84) 8% (8) 6% (37) 65Ideo: Moderate (4) 38% (74) 23% (03) 6% (72) 9% (87) 4% (8) 454Ideo: Conservative (5-7) 37% (24) 7% (0) 8% (6) 22% (48) 7% (44) 660Educ: College 38% (490) 8% (237) 5% (92) 20% (255) 9% (7) 292Educ: Bachelors degree 42% (2) 7% (83) 4% (72) 22% (2) 5% (23) 500Educ: Post-grad 46% (28) 20% (57) 9% (53) 3% (37) 2% (5) 279



341

Table HR4_5




Adults 40% (830) 8% (377) 5% (36) 20% (404) 7% (44) 2072Income: Under 50k 39% (456) 8% (26) 5% (70) 9% (224) 9% (03) 69Income: 50k-100k 40% (242) 9% (6) 6% (95) 20% (22) 5% (3) 606Income: 100k+ 45% (32) 5% (45) 7% (5) 20% (58) 3% (0) 296Ethnicity: White 40% (685) 7% (292) 6% (268) 20% (339) 7% (4) 698Ethnicity: Hispanic 47% (90) 8% (34) 2% (22) 8% (35) 5% (0) 90Ethnicity: Afr. Am. 36% (88) 23% (56) 5% (38) 9% (46) 8% (9) 246Ethnicity: Other 45% (57) 23% (29) 8% () 6% (20) 9% () 27Relig: Protestant 32% (62) 20% (00) 9% (98) 23% (8) 6% (30) 508Relig: Roman Catholic 44% (55) 6% (56) 5% (52) 9% (67) 6% (2) 35Relig: Something Else 46% (89) 2% (42) % (22) 5% (29) 7% (4) 95Relig: Jewish 36% (9) 5% (8) 28% (5) 4% (7) 7% (4) 54Relig: Evangelical 42% (306) 8% (34) 5% (09) 9% (40) 6% (47) 737Relig: Non-Evang. Catholics 3% (00) 20% (63) 20% (62) 23% (74) 6% (8) 37Relig: All Christian 39% (406) 9% (97) 6% (7) 20% (24) 6% (65) 054Relig: All Non-Christian 38% (94) 9% (46) 7% (42) 20% (49) 7% (7) 248Community: Urban 42% (23) 20% (02) 3% (67) 7% (88) 8% (39) 509Community: Suburban 4% (384) 7% (62) 6% (47) 2% (98) 6% (55) 945Community: Rural 38% (233) 8% (3) 7% (02) 9% (9) 8% (5) 67Employ: Private Sector 45% (308) 8% (2) 4% (95) 9% (27) 4% (30) 68Employ: Government 46% (77) 8% (3) % (8) 9% (32) 6% () 68Employ: Self-Employed 40% (68) 2% (35) 4% (24) 6% (27) 9% (5) 69Employ: Homemaker 46% (48) 2% (2) 2% (3) 26% (27) 4% (4) 04Employ: Student 52% (34) 8% (2) 2% (8) % (8) 7% (4) 66Employ: Retired 26% (27) 20% (98) 22% (06) 26% (26) 7% (32) 489Employ: Unemployed 42% (7) 5% (26) 6% (27) 6% (27) % (8) 68Employ: Other 43% (98) 9% (42) % (25) 4% (3) 3% (30) 226Military HH: Yes 44% (7) 20% (78) 3% (52) 5% (60) 7% (29) 39Military HH: No 39% (659) 8% (299) 6% (264) 20% (344) 7% (5) 68RD/WT: Right Direction 37% (306) 8% (48) 6% (35) 22% (82) 7% (58) 830RD/WT: Wrong Track 42% (524) 8% (228) 5% (8) 8% (222) 7% (86) 242


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Adults 40% (830) 8% (377) 5% (36) 20% (404) 7% (44) 2072Trump Job Approve 37% (332) 9% (70) 7% (48) 2% (89) 6% (53) 892Trump Job Disapprove 44% (466) 7% (86) 4% (54) 8% (96) 6% (67) 070Trump Job Strongly Approve 36% (76) 8% (85) 5% (73) 23% (2) 8% (36) 482Trump Job Somewhat Approve 38% (56) 2% (85) 8% (75) 9% (77) 4% (7) 40Trump Job Somewhat Disapprove 45% (7) 20% (50) 8% (45) 4% (36) 3% (8) 257Trump Job Strongly Disapprove 43% (349) 7% (36) 3% (09) 20% (60) 7% (59) 84#1 Issue: Economy 43% (242) 6% (90) 5% (83) 8% (04) 7% (42) 56#1 Issue: Security 33% (9) 20% (72) 7% (60) 22% (77) 8% (29) 357#1 Issue: Health Care 39% (62) 6% (66) 7% (7) 22% (89) 6% (25) 42#1 Issue: Medicare / Social Security 32% (97) 23% (70) 6% (50) 2% (64) 8% (23) 305#1 Issue: Women’s Issues 5% (62) 8% (22) 3% (6) 3% (5) 5% (7) 2#1 Issue: Education 48% (6) 9% (24) 3% (7) 6% (20) 4% (5) 27#1 Issue: Energy 56% (40) 2% (5) 0% (7) 5% (4) 8% (6) 7#1 Issue: Other 40% (47) 5% (8) % (3) 27% (3) 7% (8) 82016 Vote: Hillary Clinton 43% (296) 9% (3) 3% (90) 9% (30) 6% (39) 6852016 Vote: Donald Trump 36% (27) 8% (32) 8% (35) 23% (7) 6% (44) 7532016 Vote: Someone else 37% (69) 7% (32) 8% (34) 8% (33) 9% (7) 852016 Vote: Didnt Vote 43% (92) 8% (82) 3% (57) 6% (7) 0% (44) 445Voted in 2014: Yes 38% (552) 8% (260) 7% (245) 2% (303) 7% (95) 456Voted in 2014: No 45% (278) 9% (7) % (7) 6% (0) 8% (49) 662012 Vote: Barack Obama 40% (345) 9% (67) 5% (33) 9% (65) 7% (58) 8682012 Vote: Mitt Romney 35% (200) 7% (99) 8% (06) 25% (43) 5% (28) 5762012 Vote: Other 26% (20) 8% (4) 9% (5) 2% (7) 8% (4) 802012 Vote: Didn’t Vote 48% (265) 8% (96) % (62) 5% (80) 8% (44) 5474-Region: Northeast 40% (46) 7% (62) 5% (54) 20% (74) 8% (3) 3674-Region: Midwest 4% (97) 7% (80) 7% (82) 9% (94) 6% (30) 4834-Region: South 39% (297) 2% (58) 4% (09) 20% (50) 7% (53) 7674-Region: West 42% (89) 7% (76) 6% (7) 9% (86) 7% (3) 454Favorable of Trump 36% (322) 9% (72) 8% (56) 2% (82) 6% (55) 887Unfavorable of Trump 44% (473) 7% (84) 4% (44) 8% (94) 7% (72) 067



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Table HR4_5






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Table HR4_6: And, if a new movie in each of the following series were released, how likely would you be to watch?Lord of the Rings



Adults 33% (676) 20% (45) 7% (346) 23% (465) 7% (53) 2056Gender: Male 4% (389) 9% (80) 7% (59) 8% (75) 6% (55) 958Gender: Female 26% (287) 2% (235) 7% (87) 26% (290) 9% (98) 098Age: 18-29 40% (43) 20% (70) 4% (50) 9% (68) 7% (27) 358Age: 30-44 42% (94) 20% (93) 4% (65) 9% (88) 4% (9) 460Age: 45-54 34% (52) 20% (9) 5% (68) 24% (08) 7% (33) 452Age: 55-64 30% (9) 2% (65) 9% (58) 24% (72) 7% (20) 306Age: 65+ 20% (96) 20% (96) 22% (05) 27% (29) % (54) 480Generation Z: 18-21 33% (39) 8% (2) 6% (8) 24% (28) 0% (2) 8Millennial: Age 22-37 43% (25) 20% (98) 4% (7) 7% (86) 6% (28) 498Generation X: Age 38-53 37% (220) 2% (28) 4% (85) 23% (38) 5% (3) 60Boomers: Age 54-72 26% (9) 20% (48) 20% (50) 25% (83) 0% (7) 74PID: Dem (no lean) 33% (227) 23% (57) 7% (8) 9% (30) 7% (49) 68PID: Ind (no lean) 34% (76) 9% (99) 5% (80) 23% (22) 8% (43) 52PID: Rep (no lean) 32% (273) 9% (59) 7% (47) 25% (23) 7% (62) 854PID/Gender: DemMen 43% (24) 2% (62) 8% (5) 2% (35) 6% (9) 29PID/Gender: DemWomen 26% (03) 24% (96) 7% (67) 24% (95) 8% (30) 39PID/Gender: Ind Men 42% (2) 5% (40) 7% (46) 20% (54) 5% (4) 266PID/Gender: Ind Women 25% (65) 23% (59) 4% (34) 27% (68) % (28) 255PID/Gender: Rep Men 38% (53) 20% (79) 5% (62) 2% (86) 5% (22) 40PID/Gender: Rep Women 26% (20) 8% (80) 9% (85) 28% (27) 9% (40) 452Ideo: Liberal (1-3) 37% (245) 2% (36) 7% (0) 9% (27) 6% (4) 659Ideo: Moderate (4) 30% (36) 23% (02) 6% (72) 25% () 6% (26) 446Ideo: Conservative (5-7) 33% (26) 7% () 7% (0) 26% (67) 7% (43) 646Educ: College 3% (405) 9% (247) 7% (28) 23% (296) 9% (20) 287Educ: Bachelors degree 34% (70) 2% (05) 6% (8) 24% (8) 4% (22) 497Educ: Post-grad 37% (0) 23% (63) 7% (46) 9% (5) 4% () 272



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Table HR4_6




Adults 33% (676) 20% (45) 7% (346) 23% (465) 7% (53) 2056Income: Under 50k 32% (377) 9% (226) 6% (84) 23% (265) 0% (4) 66Income: 50k-100k 32% (90) 22% (32) 8% (0) 23% (4) 5% (29) 60Income: 100k+ 38% (09) 20% (57) 8% (52) 2% (60) 4% () 288Ethnicity: White 33% (549) 9% (325) 7% (286) 24% (399) 7% (8) 677Ethnicity: Hispanic 4% (78) 20% (39) 4% (27) 20% (39) 5% (9) 92Ethnicity: Afr. Am. 30% (76) 25% (63) 7% (43) 9% (47) 0% (25) 255Ethnicity: Other 4% (50) 22% (27) 3% (7) 5% (9) 9% () 23Relig: Protestant 29% (44) 8% (89) 22% (2) 25% (25) 7% (35) 504Relig: Roman Catholic 33% (2) 24% (80) 5% (52) 22% (76) 6% (2) 342Relig: Something Else 37% (7) 23% (45) 4% (27) 20% (39) 7% (3) 96Relig: Jewish 25% (3) 9% (5) 25% (3) 3% (6) 0% (5) 52Relig: Evangelical 30% (22) 2% (53) 8% (30) 23% (67) 7% (54) 726Relig: Non-Evang. Catholics 34% (07) 9% (6) 9% (60) 23% (73) 5% (5) 36Relig: All Christian 3% (328) 2% (25) 8% (90) 23% (240) 7% (69) 042Relig: All Non-Christian 36% (87) 20% (50) 3% (32) 22% (53) 9% (23) 244Community: Urban 34% (72) 2% (05) 7% (84) 22% (0) 8% (39) 5Community: Suburban 33% (306) 2% (96) 5% (42) 24% (227) 7% (62) 933Community: Rural 32% (97) 9% (4) 20% (9) 2% (28) 9% (52) 62Employ: Private Sector 36% (242) 20% (36) 6% (09) 22% (5) 5% (37) 674Employ: Government 4% (68) 7% (29) 8% (30) 8% (30) 6% () 68Employ: Self-Employed 4% (7) 8% (3) 4% (25) 9% (32) 8% (3) 72Employ: Homemaker 3% (32) 2% (22) 3% (3) 30% (3) 5% (5) 04Employ: Student 28% (8) 22% (4) 5% (0) 24% (6) 0% (6) 64Employ: Retired 22% (06) 2% (03) 2% (02) 28% (37) 7% (36) 483Employ: Unemployed 38% (65) 3% (23) 2% (35) 7% (29) % (8) 7Employ: Other 34% (74) 26% (57) 0% (22) 8% (40) 2% (27) 220Military HH: Yes 37% (45) 20% (78) 7% (67) 9% (75) 6% (25) 389Military HH: No 32% (53) 20% (337) 7% (278) 23% (39) 8% (29) 666RD/WT: Right Direction 34% (274) 20% (6) 7% (38) 23% (88) 7% (56) 86RD/WT: Wrong Track 32% (402) 2% (254) 7% (208) 22% (278) 8% (98) 240


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Adults 33% (676) 20% (45) 7% (346) 23% (465) 7% (53) 2056Trump Job Approve 34% (30) 20% (75) 6% (39) 25% (27) 6% (5) 883Trump Job Disapprove 33% (348) 2% (227) 7% (86) 22% (230) 7% (76) 067Trump Job Strongly Approve 34% (60) 8% (83) 5% (73) 26% (24) 7% (3) 470Trump Job Somewhat Approve 34% (4) 22% (92) 6% (66) 23% (93) 5% (20) 43Trump Job Somewhat Disapprove 29% (7) 23% (57) 22% (56) 20% (48) 6% (6) 247Trump Job Strongly Disapprove 34% (277) 2% (70) 6% (30) 22% (8) 7% (60) 89#1 Issue: Economy 37% (204) 7% (97) 7% (96) 22% (26) 6% (36) 559#1 Issue: Security 30% (06) 9% (67) 4% (49) 26% (92) 0% (35) 349#1 Issue: Health Care 30% (23) 24% (97) 20% (8) 2% (85) 6% (24) 40#1 Issue: Medicare / Social Security 28% (85) 2% (63) 9% (56) 24% (73) 9% (26) 304#1 Issue: Women’s Issues 38% (45) 25% (30) 0% (2) 9% (23) 8% (0) 9#1 Issue: Education 35% (43) 20% (24) 9% (23) 2% (26) 6% (7) 23#1 Issue: Energy 50% (36) 8% (3) 5% () 8% (6) 9% (6) 73#1 Issue: Other 28% (33) 20% (24) 4% (6) 29% (35) 8% (0) 82016 Vote: Hillary Clinton 3% (27) 23% (6) 7% (6) 20% (4) 8% (55) 6902016 Vote: Donald Trump 32% (236) 8% (33) 9% (40) 26% (92) 5% (40) 742016 Vote: Someone else 33% (60) 22% (40) 7% (32) 8% (34) 0% (8) 842016 Vote: Didnt Vote 37% (63) 8% (79) 3% (57) 22% (98) 9% (40) 438Voted in 2014: Yes 3% (453) 20% (294) 8% (257) 23% (334) 7% (03) 442Voted in 2014: No 36% (223) 20% (2) 4% (88) 2% (3) 8% (50) 642012 Vote: Barack Obama 33% (285) 2% (86) 8% (57) 2% (79) 8% (66) 8742012 Vote: Mitt Romney 30% (70) 8% (99) 20% (0) 28% (55) 5% (28) 5622012 Vote: Other 29% (23) 5% (2) 0% (8) 27% (22) 20% (6) 822012 Vote: Didn’t Vote 37% (97) 22% (8) 3% (7) 20% (0) 8% (43) 5384-Region: Northeast 30% (08) 2% (77) 5% (56) 24% (86) 0% (35) 3624-Region: Midwest 30% (43) 23% (08) 8% (88) 24% (4) 5% (22) 4754-Region: South 34% (259) 8% (37) 8% (34) 23% (72) 8% (62) 7644-Region: West 36% (66) 20% (93) 5% (68) 20% (93) 8% (35) 455Favorable of Trump 34% (300) 20% (7) 6% (37) 25% (27) 6% (52) 878Unfavorable of Trump 33% (347) 2% (22) 8% (86) 2% (223) 8% (80) 057



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Table HR4_6




Adults 33% (676) 20% (45) 7% (346) 23% (465) 7% (53) 2056Very Favorable of Trump 32% (57) 8% (90) 6% (78) 28% (35) 6% (29) 489Somewhat Favorable of Trump 37% (43) 2% (82) 5% (59) 2% (82) 6% (23) 388Somewhat Unfavorable of Trump 29% (56) 24% (46) 22% (43) 9% (36) 6% () 92Very Unfavorable of Trump 34% (29) 20% (76) 7% (43) 22% (87) 8% (69) 865Frequent TV watchers 34% (549) 20% (38) 6% (257) 23% (367) 7% (5) 607Frequent movie watchers 40% (382) 20% (93) 4% (32) 9% (80) 7% (66) 953Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_7: And, if a new movie in each of the following series were released, how likely would you be to watch?Rocky



Adults 34% (7) 25% (58) 9% (386) 7% (354) 5% (4) 2083Gender: Male 42% (409) 23% (226) 7% (68) 3% (30) 5% (46) 979Gender: Female 27% (30) 26% (292) 20% (28) 20% (224) 6% (68) 03Age: 18-29 3% (0) 20% (69) 8% (63) 23% (80) 9% (32) 353Age: 30-44 43% (205) 25% (9) 5% (7) 2% (59) 4% (9) 472Age: 45-54 35% (60) 26% (9) 8% (83) 6% (74) 4% (8) 455Age: 55-64 30% (94) 27% (84) 22% (69) 8% (57) 4% (4) 38Age: 65+ 29% (42) 26% (26) 2% (00) 7% (85) 7% (32) 485Generation Z: 18-21 30% (33) 22% (24) 4% (6) 24% (27) 0% () Millennial: Age 22-37 37% (86) 22% (08) 8% (88) 7% (87) 6% (32) 50Generation X: Age 38-53 38% (234) 26% (63) 7% (04) 5% (93) 3% (2) 65Boomers: Age 54-72 30% (227) 25% (93) 2% (63) 7% (3) 6% (44) 759PID: Dem (no lean) 33% (228) 25% (76) 20% (35) 7% (5) 5% (37) 692PID: Ind (no lean) 3% (63) 23% (22) 20% (05) 20% (03) 6% (30) 522PID: Rep (no lean) 37% (320) 25% (29) 7% (47) 6% (37) 5% (46) 868PID/Gender: DemMen 45% (33) 24% (72) 6% (48) 0% (29) 5% (5) 297PID/Gender: DemWomen 24% (95) 27% (05) 22% (87) 22% (86) 6% (22) 395PID/Gender: Ind Men 35% (95) 9% (52) 24% (65) 7% (45) 5% (2) 269PID/Gender: Ind Women 27% (68) 28% (70) 6% (40) 23% (57) 7% (8) 254PID/Gender: Rep Men 44% (82) 25% (02) 3% (55) 3% (55) 5% (9) 43PID/Gender: Rep Women 30% (38) 26% (7) 20% (9) 8% (8) 6% (27) 455Ideo: Liberal (1-3) 29% (94) 24% (60) 22% (44) 9% (29) 6% (38) 665Ideo: Moderate (4) 35% (62) 29% (3) 7% (79) 6% (72) 3% (4) 458Ideo: Conservative (5-7) 37% (247) 25% (69) 7% (3) 6% (09) 4% (25) 662Educ: College 37% (482) 25% (320) 7% (223) 5% (97) 6% (80) 300Educ: Bachelors degree 32% (64) 25% (27) 8% (93) 2% (05) 4% (9) 508Educ: Post-grad 24% (66) 26% (7) 26% (7) 9% (52) 5% (5) 275



349

Table HR4_7




Adults 34% (7) 25% (58) 9% (386) 7% (354) 5% (4) 2083Income: Under 50k 35% (46) 23% (27) 7% (207) 8% (209) 7% (8) 82Income: 50k-100k 33% (202) 28% (67) 9% (2) 8% (08) 3% (6) 605Income: 100k+ 3% (93) 27% (80) 23% (68) 3% (38) 6% (7) 295Ethnicity: White 32% (538) 25% (430) 20% (339) 8% (304) 5% (87) 698Ethnicity: Hispanic 38% (73) 22% (42) 6% (3) 7% (33) 8% (5) 94Ethnicity: Afr. Am. 46% (9) 24% (62) 2% (30) 2% (3) 6% (6) 258Ethnicity: Other 42% (54) 20% (26) 4% (7) 6% (20) 8% (0) 27Relig: Protestant 28% (43) 29% (45) 22% (4) 6% (8) 5% (25) 508Relig: Roman Catholic 38% (37) 28% (00) 5% (53) 6% (58) 3% () 359Relig: Something Else 28% (55) 3% (62) 5% (3) 22% (44) 4% (8) 20Relig: Jewish 43% (22) 20% (0) % (6) 20% (0) 7% (4) 5Relig: Evangelical 29% (26) 29% (25) 9% (42) 9% (42) 4% (3) 746Relig: Non-Evang. Catholics 37% (20) 29% (92) 7% (56) 3% (4) 4% (4) 322Relig: All Christian 3% (336) 29% (306) 8% (97) 7% (83) 4% (45) 068Relig: All Non-Christian 46% (7) 23% (58) 4% (35) 2% (3) 6% (5) 255Community: Urban 39% (203) 24% (23) 5% (78) 6% (83) 6% (3) 57Community: Suburban 3% (288) 26% (242) 9% (8) 9% (83) 5% (47) 94Community: Rural 35% (220) 24% (52) 20% (27) 4% (88) 6% (36) 625Employ: Private Sector 34% (235) 27% (83) 8% (26) 7% (6) 4% (27) 687Employ: Government 36% (60) 24% (4) 6% (26) 20% (33) 4% (7) 67Employ: Self-Employed 40% (69) 25% (43) 8% (3) 4% (25) 3% (5) 72Employ: Homemaker 24% (25) 34% (36) 4% (5) 24% (25) 4% (4) 04Employ: Student 28% (7) 27% (6) 20% (2) 4% (8) % (7) 60Employ: Retired 32% (60) 22% (0) 22% (2) 9% (92) 5% (23) 496Employ: Unemployed 35% (60) 24% (4) 8% (3) 4% (25) 9% (6) 72Employ: Other 38% (86) 22% (48) 5% (35) 4% (3) % (24) 224Military HH: Yes 38% (50) 22% (85) 20% (76) 5% (59) 5% (2) 39Military HH: No 33% (56) 26% (433) 8% (30) 7% (296) 5% (93) 692RD/WT: Right Direction 40% (336) 26% (26) 6% (33) 4% (7) 5% (42) 843RD/WT: Wrong Track 30% (375) 24% (30) 20% (254) 9% (238) 6% (72) 239


350





Adults 34% (7) 25% (58) 9% (386) 7% (354) 5% (4) 2083Trump Job Approve 40% (359) 27% (240) 7% (50) 4% (24) 4% (33) 906Trump Job Disapprove 29% (35) 24% (260) 20% (29) 20% (27) 5% (58) 069Trump Job Strongly Approve 45% (25) 24% (5) 2% (59) 6% (79) 3% (5) 482Trump Job Somewhat Approve 34% (44) 30% (26) 2% (9) % (45) 4% (8) 424Trump Job Somewhat Disapprove 35% (88) 27% (68) 20% (50) 2% (30) 6% (5) 25Trump Job Strongly Disapprove 28% (227) 23% (92) 2% (69) 23% (87) 5% (43) 87#1 Issue: Economy 39% (22) 23% (29) 9% (08) 3% (76) 6% (33) 566#1 Issue: Security 36% (27) 27% (97) 7% (58) 5% (54) 4% (5) 352#1 Issue: Health Care 32% (33) 29% (2) 8% (77) 5% (63) 5% (23) 47#1 Issue: Medicare / Social Security 34% (09) 24% (75) 20% (64) 6% (52) 5% (7) 38#1 Issue: Women’s Issues 20% (23) 2% (25) 6% (9) 37% (44) 5% (6) 8#1 Issue: Education 33% (42) 26% (33) 9% (24) 7% (2) 5% (6) 27#1 Issue: Energy 27% (9) 25% (8) 26% (9) 5% () 8% (6) 73#1 Issue: Other 3% (35) 7% (9) 5% (7) 30% (34) 6% (7) 22016 Vote: Hillary Clinton 32% (223) 25% (78) 8% (24) 20% (38) 6% (39) 7022016 Vote: Donald Trump 39% (299) 26% (98) 8% (34) 3% (02) 4% (27) 7602016 Vote: Someone else 24% (45) 26% (48) 26% (48) 9% (36) 5% (0) 882016 Vote: Didnt Vote 33% (43) 22% (93) 8% (79) 8% (77) 9% (38) 430Voted in 2014: Yes 34% (503) 25% (369) 9% (28) 7% (252) 5% (68) 474Voted in 2014: No 34% (208) 24% (48) 7% (05) 7% (02) 7% (45) 6092012 Vote: Barack Obama 32% (284) 26% (226) 9% (72) 8% (62) 5% (42) 8862012 Vote: Mitt Romney 37% (23) 27% (54) 8% (07) 5% (86) 3% (20) 5802012 Vote: Other 36% (30) 9% (6) 8% (5) 8% (5) 0% (8) 852012 Vote: Didn’t Vote 34% (83) 23% (22) 7% (92) 7% (9) 8% (44) 5324-Region: Northeast 4% (50) 23% (87) 4% (50) 7% (64) 5% (9) 3704-Region: Midwest 32% (54) 24% (7) 23% (2) 5% (75) 5% (25) 4834-Region: South 35% (267) 26% (20) 9% (45) 5% (7) 5% (4) 7724-Region: West 3% (40) 24% (2) 7% (79) 2% (98) 6% (29) 458Favorable of Trump 4% (368) 25% (223) 7% (49) 3% (8) 4% (37) 895Unfavorable of Trump 29% (309) 25% (270) 20% (27) 20% (25) 5% (55) 066



351

Table HR4_7






352


Table HR4_8: And, if a new movie in each of the following series were released, how likely would you be to watch?The Hobbit



Adults 29% (578) 2% (46) 8% (36) 25% (5) 8% (52) 208Gender: Male 36% (343) 9% (80) 7% (6) 2% (95) 7% (64) 943Gender: Female 22% (235) 22% (236) 9% (200) 29% (35) 8% (88) 075Age: 18-29 37% (27) 20% (7) 6% (56) 20% (69) 7% (25) 347Age: 30-44 34% (57) 22% (98) 8% (83) 2% (94) 5% (24) 456Age: 45-54 3% (35) 8% (8) 5% (67) 29% (26) 7% (3) 440Age: 55-64 24% (73) 24% (74) 8% (56) 27% (8) 7% (20) 304Age: 65+ 8% (87) 20% (93) 2% (98) 30% (4) % (52) 470Generation Z: 18-21 32% (37) 20% (23) 8% (2) 22% (26) 8% (9) 7Millennial: Age 22-37 37% (80) 20% (98) 7% (83) 9% (95) 6% (30) 486Generation X: Age 38-53 32% (86) 2% (24) 6% (93) 26% (52) 6% (33) 588Boomers: Age 54-72 22% (60) 22% (60) 8% (32) 29% (22) 9% (66) 729PID: Dem (no lean) 30% (96) 22% (46) 6% (08) 22% (46) 9% (60) 656PID: Ind (no lean) 27% (37) 20% (05) 8% (94) 27% (38) 8% (40) 53PID: Rep (no lean) 29% (245) 20% (65) 9% (59) 27% (226) 6% (52) 848PID/Gender: DemMen 42% (8) 8% (5) 6% (45) 4% (40) 9% (26) 280PID/Gender: DemWomen 2% (78) 25% (95) 7% (63) 28% (06) 9% (34) 376PID/Gender: Ind Men 32% (85) 20% (52) 8% (47) 24% (62) 6% (6) 263PID/Gender: Ind Women 2% (52) 2% (52) 9% (46) 30% (76) 9% (24) 25PID/Gender: Rep Men 35% (40) 9% (77) 7% (68) 23% (93) 6% (22) 400PID/Gender: Rep Women 23% (05) 20% (89) 20% (90) 30% (33) 7% (30) 448Ideo: Liberal (1-3) 3% (203) 2% (35) 7% (0) 24% (59) 6% (40) 648Ideo: Moderate (4) 25% (0) 24% (07) 8% (79) 26% (7) 6% (29) 442Ideo: Conservative (5-7) 28% (82) 7% () 9% (24) 28% (80) 7% (45) 642Educ: College 28% (355) 9% (239) 9% (236) 25% (38) 9% (08) 255Educ: Bachelors degree 28% (35) 23% (2) 6% (80) 27% (32) 7% (32) 490Educ: Post-grad 33% (89) 24% (66) 7% (45) 22% (6) 4% (2) 272



353

Table HR4_8




Adults 29% (578) 2% (46) 8% (36) 25% (5) 8% (52) 208Income: Under 50k 29% (328) 9% (29) 8% (206) 25% (28) 9% (04) 38Income: 50k-100k 27% (60) 2% (26) 20% (5) 26% (5) 6% (37) 589Income: 100k+ 3% (90) 25% (7) 4% (40) 27% (79) 4% () 29Ethnicity: White 28% (466) 20% (33) 8% (303) 27% (440) 7% (9) 658Ethnicity: Hispanic 33% (62) 24% (45) 20% (38) 7% (3) 6% () 87Ethnicity: Afr. Am. 28% (67) 23% (55) 7% (4) 22% (53) 9% (22) 238Ethnicity: Other 38% (46) 25% (30) 4% (7) 5% (8) 9% () 2Relig: Protestant 23% (7) 2% (08) 2% (06) 29% (44) 6% (29) 504Relig: Roman Catholic 30% (03) 2% (70) 6% (54) 26% (88) 7% (24) 34Relig: Something Else 33% (6) 24% (46) 5% (28) 20% (38) 8% (5) 87Relig: Jewish 7% (9) 8% (0) 9% (0) 33% (8) 3% (7) 53Relig: Evangelical 26% (89) 22% (6) 8% (3) 26% (90) 7% (5) 722Relig: Non-Evang. Catholics 30% (92) 20% (62) 9% (58) 26% (80) 6% (8) 30Relig: All Christian 27% (28) 22% (223) 8% (89) 26% (270) 7% (69) 032Relig: All Non-Christian 3% (7) 9% (45) 7% (39) 24% (55) 9% (20) 230Community: Urban 32% (59) 9% (95) 6% (80) 24% (22) 9% (46) 502Community: Suburban 27% (25) 2% (95) 9% (72) 27% (246) 6% (60) 923Community: Rural 28% (69) 2% (26) 8% (09) 24% (43) 8% (46) 593Employ: Private Sector 28% (88) 20% (36) 8% (7) 27% (83) 6% (43) 667Employ: Government 37% (6) 20% (33) 6% (27) 2% (35) 7% () 67Employ: Self-Employed 36% (60) 6% (28) 9% (32) 2% (36) 8% (3) 68Employ: Homemaker 26% (26) 2% (22) 7% (7) 33% (33) 4% (4) 02Employ: Student 27% (7) 25% (6) 20% (3) 22% (4) 6% (4) 63Employ: Retired 20% (96) 22% (05) 20% (96) 29% (36) 8% (40) 472Employ: Unemployed 33% (54) 9% (3) 2% (36) 9% (3) 8% (4) 66Employ: Other 35% (75) 22% (46) % (24) 2% (44) % (24) 23Military HH: Yes 32% (24) 22% (83) 7% (65) 2% (8) 7% (28) 38Military HH: No 28% (454) 20% (333) 8% (295) 26% (429) 8% (24) 637RD/WT: Right Direction 30% (246) 9% (54) 7% (37) 27% (28) 7% (53) 808RD/WT: Wrong Track 27% (332) 22% (262) 8% (224) 24% (293) 8% (99) 20


354








355

Table HR4_8






356


Table HR4_9: And, if a new movie in each of the following series were released, how likely would you be to watch?The Hunger Games



Adults 34% (692) 2% (424) 8% (358) 9% (396) 9% (74) 2045Gender: Male 36% (339) 22% (24) 9% (8) 5% (47) 8% (72) 953Gender: Female 32% (353) 9% (20) 6% (78) 23% (250) 9% (03) 092Age: 18-29 49% (77) 20% (7) 5% (54) 0% (37) 7% (24) 363Age: 30-44 43% (203) 22% (06) 7% (8) 2% (55) 6% (26) 47Age: 45-54 3% (36) 24% (08) 8% (79) 9% (83) 8% (36) 44Age: 55-64 28% (84) 2% (63) 7% (52) 26% (78) 9% (26) 303Age: 65+ 20% (9) 6% (76) 20% (93) 3% (45) 3% (62) 467Generation Z: 18-21 47% (58) 8% (22) 8% (22) 9% () 8% (0) 23Millennial: Age 22-37 48% (239) 22% (09) 5% (76) 9% (47) 6% (3) 502Generation X: Age 38-53 35% (209) 25% (47) 6% (97) 7% (0) 7% (42) 596Boomers: Age 54-72 23% (72) 9% (38) 9% (39) 28% (205) % (8) 735PID: Dem (no lean) 34% (228) 9% (28) 9% (28) 9% (28) 9% (63) 674PID: Ind (no lean) 3% (6) 23% (23) 6% (85) 2% (3) 9% (46) 528PID: Rep (no lean) 36% (303) 20% (72) 7% (46) 8% (56) 8% (66) 842PID/Gender: DemMen 39% (2) 2% (60) 7% (49) 4% (40) 9% (26) 287PID/Gender: DemWomen 30% (5) 8% (69) 20% (78) 23% (87) 0% (37) 387PID/Gender: Ind Men 30% (80) 24% (66) 9% (52) 9% (52) 7% (9) 268PID/Gender: Ind Women 3% (8) 22% (58) 3% (33) 24% (6) 0% (27) 260PID/Gender: Rep Men 37% (47) 22% (89) 20% (79) 4% (55) 7% (27) 397PID/Gender: Rep Women 35% (56) 9% (83) 5% (66) 23% (0) 9% (39) 445Ideo: Liberal (1-3) 34% (227) 2% (39) 9% (27) 7% (3) 8% (53) 658Ideo: Moderate (4) 30% (34) 22% (97) 6% (72) 25% (2) 6% (28) 444Ideo: Conservative (5-7) 34% (26) 20% (29) 8% (3) 2% (36) 8% (49) 643Educ: College 36% (456) 2% (269) 6% (204) 7% (28) 0% (27) 274Educ: Bachelors degree 30% (5) 9% (97) 9% (97) 24% (22) 7% (33) 50Educ: Post-grad 32% (85) 2% (58) 2% (57) 2% (56) 5% (4) 270



357

Table HR4_9




Adults 34% (692) 2% (424) 8% (358) 9% (396) 9% (74) 2045Income: Under 50k 35% (399) 20% (228) 6% (89) 9% (26) 0% (8) 50Income: 50k-100k 34% (204) 20% (8) 8% () 22% (30) 6% (38) 60Income: 100k+ 30% (90) 26% (77) 20% (58) 7% (5) 6% (9) 294Ethnicity: White 33% (549) 2% (345) 8% (298) 2% (343) 8% (37) 67Ethnicity: Hispanic 44% (86) 2% (4) 6% (3) 0% (2) 9% (8) 97Ethnicity: Afr. Am. 39% (97) 22% (54) 6% (39) 4% (35) 9% (22) 246Ethnicity: Other 36% (46) 9% (25) 7% (22) 5% (9) 3% (6) 28Relig: Protestant 28% (40) 20% (97) 9% (93) 27% (33) 7% (34) 498Relig: Roman Catholic 33% (5) 22% (77) 8% (62) 2% (73) 6% (23) 349Relig: Something Else 38% (75) 24% (47) 6% (3) 4% (28) 8% (6) 96Relig: Evangelical 3% (225) 22% (59) 7% (25) 22% (64) 8% (59) 732Relig: Non-Evang. Catholics 34% (05) 20% (62) 9% (60) 23% (70) 4% (3) 32Relig: All Christian 32% (330) 2% (22) 8% (86) 22% (234) 7% (72) 044Relig: All Non-Christian 43% (05) 7% (42) 5% (38) 6% (39) 9% (2) 245Community: Urban 38% (88) 2% (04) 6% (8) 6% (83) 9% (47) 502Community: Suburban 33% (306) 2% (200) 8% (67) 2% (94) 8% (73) 94Community: Rural 33% (97) 20% (20) 8% (0) 20% (20) 9% (54) 60Employ: Private Sector 36% (244) 23% (56) 7% (8) 8% (20) 6% (40) 678Employ: Government 32% (53) 24% (40) 22% (36) 3% (22) 8% (3) 64Employ: Self-Employed 36% (6) 22% (37) 9% (32) 6% (27) 8% (3) 70Employ: Homemaker 43% (44) 24% (24) 8% (8) 20% (20) 5% (5) 0Employ: Student 52% (35) 6% () 6% () 9% (6) 7% (5) 68Employ: Retired 22% (03) 6% (77) 20% (93) 3% (49) % (53) 474Employ: Unemployed 39% (65) 8% (30) 9% (3) 6% (27) 9% (5) 69Employ: Other 39% (87) 22% (49) 3% (29) % (25) 4% (30) 220Military HH: Yes 35% (32) 9% (73) 9% (7) 8% (68) 0% (37) 380Military HH: No 34% (560) 2% (35) 7% (288) 20% (329) 8% (37) 665RD/WT: Right Direction 35% (284) 2% (73) 7% (40) 8% (47) 8% (64) 809RD/WT: Wrong Track 33% (408) 20% (25) 8% (28) 20% (250) 9% (0) 236


358





Adults 34% (692) 2% (424) 8% (358) 9% (396) 9% (74) 2045Trump Job Approve 35% (30) 22% (94) 7% (5) 8% (6) 7% (60) 875Trump Job Disapprove 33% (347) 20% (25) 8% (90) 2% (224) 8% (87) 064Trump Job Strongly Approve 38% (76) 9% (87) 7% (78) 2% (96) 7% (3) 468Trump Job Somewhat Approve 33% (34) 26% (07) 8% (72) 6% (65) 7% (29) 407Trump Job Somewhat Disapprove 36% (93) 23% (60) 9% (48) 7% (43) 5% (2) 255Trump Job Strongly Disapprove 3% (255) 9% (56) 8% (42) 22% (8) 9% (76) 808#1 Issue: Economy 40% (220) 8% (00) 20% (09) 4% (80) 8% (42) 552#1 Issue: Security 29% (00) 24% (84) 6% (55) 22% (75) 0% (35) 349#1 Issue: Health Care 3% (25) 2% (86) 20% (83) 2% (84) 8% (3) 40#1 Issue: Medicare / Social Security 26% (78) 22% (65) 6% (49) 26% (77) 0% (3) 300#1 Issue: Women’s Issues 33% (40) 22% (27) 22% (27) 8% (23) 5% (6) 23#1 Issue: Education 4% (5) 26% (33) 0% (2) 6% (9) 7% (8) 23#1 Issue: Energy 4% (29) 22% (6) 5% () 7% (5) 4% (0) 72#1 Issue: Other 4% (48) 2% (4) 0% () 28% (33) 9% () 62016 Vote: Hillary Clinton 32% (27) 20% (39) 7% (7) 22% (5) 9% (62) 6862016 Vote: Donald Trump 32% (235) 22% (63) 9% (36) 20% (46) 7% (52) 7322016 Vote: Someone else 29% (54) 24% (43) 7% (3) 9% (35) % (9) 832016 Vote: Didnt Vote 42% (86) 8% (78) 6% (73) 5% (64) 9% (4) 442Voted in 2014: Yes 3% (444) 2% (300) 8% (257) 2% (305) 9% (25) 43Voted in 2014: No 40% (248) 20% (24) 7% (0) 5% (9) 8% (49) 632012 Vote: Barack Obama 3% (264) 22% (87) 8% (52) 2% (86) 9% (75) 8642012 Vote: Mitt Romney 30% (67) 2% (20) 9% (08) 23% (3) 7% (37) 5632012 Vote: Other 3% (24) 4% (0) % (9) 25% (20) 8% (4) 772012 Vote: Didn’t Vote 44% (237) 20% (07) 7% (89) % (60) 9% (47) 5404-Region: Northeast 28% (0) 2% (77) 9% (67) 2% (76) 0% (37) 3584-Region: Midwest 34% (66) 25% (22) 4% (68) 2% (03) 5% (24) 4834-Region: South 35% (262) 20% (5) 8% (38) 8% (37) 8% (63) 754-Region: West 36% (64) 6% (74) 9% (85) 8% (8) % (50) 452Favorable of Trump 35% (307) 22% (90) 6% (4) 9% (66) 7% (65) 868Unfavorable of Trump 32% (336) 2% (26) 9% (95) 2% (26) 8% (89) 053



359

Table HR4_9






360


Table HR4_10: And, if a new movie in each of the following series were released, how likely would you be to watch?Transformers



Adults 3% (646) 20% (43) 20% (407) 22% (457) 7% (54) 2077Gender: Male 38% (366) 2% (204) 20% (96) 6% (56) 5% (50) 97Gender: Female 25% (280) 9% (20) 9% (2) 27% (30) 9% (05) 06Age: 18-29 43% (60) 8% (67) 5% (58) 8% (67) 6% (2) 372Age: 30-44 42% (99) 25% (9) 6% (78) 2% (59) 5% (23) 478Age: 45-54 33% (47) 22% (99) 9% (82) 2% (93) 5% (2) 443Age: 55-64 26% (8) 20% (62) 9% (60) 27% (83) 8% (25) 3Age: 65+ 2% (58) 4% (66) 27% (29) 33% (56) 4% (64) 473Generation Z: 18-21 38% (47) 6% (20) 5% (8) 24% (29) 7% (9) 23Millennial: Age 22-37 45% (230) 2% (0) 6% (8) 3% (68) 5% (26) 55Generation X: Age 38-53 36% (26) 24% (44) 7% (00) 9% (6) 4% (26) 602Boomers: Age 54-72 20% (48) 7% (25) 24% (78) 28% (22) % (84) 746PID: Dem (no lean) 3% (27) 2% (44) 9% (33) 22% (5) 7% (49) 695PID: Ind (no lean) 29% (52) 8% (96) 20% (04) 25% (28) 8% (42) 522PID: Rep (no lean) 32% (277) 20% (74) 20% (69) 2% (78) 7% (64) 86PID/Gender: DemMen 39% (7) 23% (67) 9% (57) 4% (4) 6% (7) 299PID/Gender: DemWomen 25% (0) 9% (77) 9% (76) 28% (0) 8% (32) 395PID/Gender: Ind Men 34% (9) 8% (48) 22% (58) 2% (56) 5% (4) 267PID/Gender: Ind Women 24% (6) 9% (48) 8% (47) 28% (72) % (28) 255PID/Gender: Rep Men 39% (58) 22% (88) 20% (8) 5% (59) 5% (9) 405PID/Gender: Rep Women 26% (9) 9% (85) 9% (88) 26% (9) 0% (45) 456Ideo: Liberal (1-3) 28% (87) 8% (22) 2% (42) 26% (75) 6% (39) 665Ideo: Moderate (4) 3% (4) 2% (94) 23% (04) 20% (9) 4% (20) 449Ideo: Conservative (5-7) 28% (80) 2% (40) 20% (29) 23% (5) 8% (53) 652Educ: College 34% (435) 2% (269) 7% (25) 20% (256) 9% (9) 294Educ: Bachelors degree 29% (46) 7% (88) 23% (9) 26% (33) 4% (23) 509Educ: Post-grad 24% (66) 20% (56) 26% (73) 24% (67) 5% (3) 275



361

Table HR4_10




Adults 3% (646) 20% (43) 20% (407) 22% (457) 7% (54) 2077Income: Under 50k 34% (402) 20% (234) 7% (200) 20% (233) 0% (4) 83Income: 50k-100k 28% (7) 8% (09) 22% (35) 26% (54) 5% (3) 600Income: 100k+ 25% (73) 24% (70) 25% (72) 24% (70) 3% (9) 294Ethnicity: White 27% (457) 20% (335) 2% (359) 24% (4) 8% (27) 690Ethnicity: Hispanic 45% (87) 7% (32) 4% (28) 7% (33) 7% (3) 94Ethnicity: Afr. Am. 53% (38) 9% (49) 0% (25) % (28) 7% (9) 259Ethnicity: Other 40% (5) 22% (29) 8% (23) 4% (8) 7% (9) 29Relig: Protestant 2% (05) 9% (95) 26% (30) 26% (32) 7% (35) 498Relig: Roman Catholic 29% (03) 9% (70) 2% (77) 24% (87) 6% (2) 358Relig: Something Else 39% (77) 22% (43) 4% (28) 2% (4) 4% (9) 98Relig: Jewish 32% (7) % (6) 5% (8) 32% (7) 9% (5) 53Relig: Evangelical 26% (93) 9% (37) 23% (73) 25% (84) 7% (49) 736Relig: Non-Evang. Catholics 29% (93) 22% (7) 9% (62) 24% (76) 5% (6) 37Relig: All Christian 27% (286) 20% (208) 22% (234) 25% (260) 6% (65) 053Relig: All Non-Christian 4% (03) 23% (57) 4% (34) 6% (40) 7% (8) 25Community: Urban 39% (202) 2% (08) 6% (8) 7% (87) 7% (38) 55Community: Suburban 27% (249) 9% (8) 22% (20) 25% (239) 6% (60) 939Community: Rural 3% (94) 20% (25) 9% (6) 2% (32) 9% (56) 623Employ: Private Sector 34% (23) 20% (37) 20% (36) 2% (42) 5% (37) 683Employ: Government 34% (57) 20% (34) 22% (37) 7% (29) 6% (0) 67Employ: Self-Employed 36% (63) 20% (35) 9% (33) 20% (36) 5% (9) 77Employ: Homemaker 36% (37) 24% (25) 5% (5) 2% (22) 4% (4) 03Employ: Student 32% (22) 6% () 2% (5) 2% (5) 0% (7) 70Employ: Retired 4% (69) 8% (84) 26% (25) 32% (53) 0% (49) 480Employ: Unemployed 44% (77) 23% (40) 3% (23) 3% (23) 7% (2) 74Employ: Other 40% (90) 2% (47) 0% (23) 7% (38) 2% (27) 224Military HH: Yes 35% (35) 9% (74) 20% (80) 8% (69) 8% (3) 389Military HH: No 30% (5) 20% (340) 9% (327) 23% (388) 7% (23) 688RD/WT: Right Direction 33% (276) 22% (8) 7% (40) 2% (69) 7% (60) 826RD/WT: Wrong Track 30% (369) 9% (233) 2% (267) 23% (288) 8% (95) 25


362





Adults 3% (646) 20% (43) 20% (407) 22% (457) 7% (54) 2077Trump Job Approve 34% (306) 22% (99) 8% (63) 9% (72) 6% (57) 897Trump Job Disapprove 28% (30) 9% (20) 2% (230) 25% (265) 7% (74) 072Trump Job Strongly Approve 34% (62) 23% () 5% (72) 2% (03) 7% (33) 48Trump Job Somewhat Approve 35% (44) 2% (88) 22% (9) 7% (69) 6% (24) 46Trump Job Somewhat Disapprove 32% (8) 8% (47) 22% (57) 22% (56) 5% (4) 254Trump Job Strongly Disapprove 27% (220) 9% (54) 2% (73) 26% (20) 7% (60) 87#1 Issue: Economy 38% (24) 20% (2) 8% (05) 6% (92) 8% (45) 567#1 Issue: Security 3% (0) 9% (67) 7% (60) 23% (8) 9% (32) 350#1 Issue: Health Care 34% (38) 2% (85) 2% (86) 9% (79) 6% (23) 40#1 Issue: Medicare / Social Security 7% (5) 22% (68) 23% (73) 28% (86) 0% (3) 30#1 Issue: Women’s Issues 24% (29) 7% (20) 22% (27) 34% (42) 3% (4) 22#1 Issue: Education 35% (44) 24% (30) 20% (26) 7% (2) 4% (4) 25#1 Issue: Energy 34% (25) 5% () 23% (7) 8% (3) 9% (7) 74#1 Issue: Other 29% (35) 6% (9) 2% (4) 36% (43) 7% (9) 202016 Vote: Hillary Clinton 29% (203) 8% (23) 2% (46) 25% (73) 7% (5) 6962016 Vote: Donald Trump 28% (209) 22% (68) 22% (63) 2% (60) 6% (48) 7482016 Vote: Someone else 23% (4) 2% (38) 22% (4) 26% (47) 9% (6) 832016 Vote: Didnt Vote 43% (92) 9% (83) 3% (56) 7% (76) 9% (39) 447Voted in 2014: Yes 28% (400) 20% (285) 2% (3) 24% (348) 7% (06) 45Voted in 2014: No 39% (246) 2% (28) 5% (96) 7% (09) 8% (48) 6262012 Vote: Barack Obama 29% (256) 9% (7) 22% (92) 23% (202) 7% (57) 8792012 Vote: Mitt Romney 26% (46) 2% (7) 22% (27) 25% (4) 7% (40) 572012 Vote: Other 23% (8) 20% (6) 4% () 28% (22) 5% (2) 782012 Vote: Didn’t Vote 4% (226) 20% (09) 4% (77) 7% (92) 8% (45) 5494-Region: Northeast 3% (3) 2% (75) 3% (48) 26% (93) 9% (33) 3634-Region: Midwest 28% (33) 22% (05) 2% (99) 24% (5) 6% (3) 4844-Region: South 34% (262) 9% (48) 2% (63) 9% (52) 7% (56) 7804-Region: West 30% (37) 9% (86) 2% (96) 22% (97) 8% (35) 45Favorable of Trump 34% (304) 22% (97) 7% (56) 9% (74) 7% (6) 89Unfavorable of Trump 28% (298) 8% (96) 22% (239) 24% (258) 7% (74) 064



363

Table HR4_10






364


Table HR4_11: And, if a new movie in each of the following series were released, how likely would you be to watch?Jurassic Park



Adults 4% (863) 26% (553) 5% (39) 3% (280) 5% (08) 223Gender: Male 48% (47) 26% (26) 3% (25) 9% (92) 4% (40) 990Gender: Female 35% (392) 26% (292) 7% (94) 7% (88) 6% (67) 32Age: 18-29 54% (200) 20% (76) % (4) 0% (36) 5% (20) 374Age: 30-44 54% (259) 25% (7) % (54) 6% (29) 4% (9) 479Age: 45-54 39% (78) 30% (38) 4% (62) 4% (63) 4% (9) 459Age: 55-64 37% (6) 28% (88) 7% (53) 4% (45) 4% (3) 35Age: 65+ 22% (0) 27% (34) 22% (09) 2% (06) 7% (37) 496Generation Z: 18-21 43% (54) 25% (3) 5% (9) 9% () 7% (9) 25Millennial: Age 22-37 59% (305) 9% (98) 0% (53) 7% (37) 4% (22) 56Generation X: Age 38-53 4% (255) 30% (85) 3% (83) 2% (72) 4% (23) 69Boomers: Age 54-72 30% (230) 29% (27) 7% (27) 8% (37) 6% (49) 76PID: Dem (no lean) 4% (288) 27% (92) 4% (98) 3% (90) 5% (37) 704PID: Ind (no lean) 38% (206) 25% (34) 7% (90) 5% (78) 5% (28) 535PID: Rep (no lean) 42% (370) 26% (228) 5% (3) 3% (2) 5% (42) 883PID/Gender: DemMen 47% (42) 3% (92) % (34) 6% (7) 5% (5) 300PID/Gender: DemWomen 36% (46) 25% (99) 6% (64) 8% (73) 5% (22) 405PID/Gender: Ind Men 44% (9) 26% (7) 4% (38) 3% (35) 4% (0) 272PID/Gender: Ind Women 33% (87) 24% (63) 20% (52) 6% (42) 7% (8) 262PID/Gender: Rep Men 50% (20) 24% (99) 3% (54) 9% (40) 4% (6) 48PID/Gender: Rep Women 34% (59) 28% (29) 7% (78) 6% (72) 6% (27) 465Ideo: Liberal (1-3) 4% (274) 28% (88) 5% (0) 2% (83) 4% (28) 674Ideo: Moderate (4) 38% (74) 25% (8) 7% (8) 6% (75) 3% (5) 462Ideo: Conservative (5-7) 40% (27) 28% (85) 4% (98) 3% (9) 4% (29) 674Educ: College 45% (595) 25% (337) 2% (60) 2% (62) 6% (79) 333Educ: Bachelors degree 34% (75) 28% (4) 20% (03) 4% (70) 4% (23) 52Educ: Post-grad 33% (93) 27% (76) 20% (56) 7% (48) 2% (5) 278



365

Table HR4_11




Adults 4% (863) 26% (553) 5% (39) 3% (280) 5% (08) 223Income: Under 50k 42% (52) 24% (295) 3% (60) 4% (70) 6% (78) 25Income: 50k-100k 39% (239) 30% (80) 5% (92) 3% (79) 3% (20) 60Income: 100k+ 38% (2) 26% (78) 23% (67) 0% (3) 3% (9) 297Ethnicity: White 39% (679) 26% (448) 6% (272) 4% (244) 5% (86) 727Ethnicity: Hispanic 58% (6) 20% (4) 8% (6) 8% (6) 5% () 99Ethnicity: Afr. Am. 44% (6) 27% (72) 2% (3) 0% (26) 7% (8) 264Ethnicity: Other 52% (68) 25% (33) 2% (6) 8% (0) 3% (4) 3Relig: Protestant 3% (62) 29% (48) 8% (93) 7% (90) 4% (23) 56Relig: Roman Catholic 43% (58) 23% (85) 3% (48) 7% (64) 3% (2) 367Relig: Something Else 4% (84) 3% (63) 2% (26) % (24) 4% (9) 205Relig: Jewish 22% () 26% (4) 27% (4) 2% () 4% (2) 52Relig: Evangelical 37% (279) 27% (204) 6% (2) 6% (2) 5% (35) 760Relig: Non-Evang. Catholics 38% (25) 28% (92) 4% (46) 7% (57) 3% (8) 327Relig: All Christian 37% (404) 27% (296) 5% (67) 6% (77) 4% (44) 088Relig: All Non-Christian 5% (33) 23% (60) 2% (3) 9% (25) 5% (4) 263Community: Urban 44% (234) 26% (37) 4% (7) 0% (54) 6% (30) 527Community: Suburban 38% (362) 27% (26) 6% (57) 4% (34) 5% (46) 960Community: Rural 42% (267) 24% (55) 4% (9) 4% (9) 5% (32) 636Employ: Private Sector 43% (298) 27% (89) 5% (05) 2% (8) 3% (2) 694Employ: Government 40% (67) 27% (44) 4% (23) 5% (25) 5% (8) 67Employ: Self-Employed 48% (84) 27% (47) 0% (8) % (9) 4% (6) 74Employ: Homemaker 45% (48) 27% (29) 0% () 4% (5) 4% (4) 07Employ: Student 49% (34) 24% (7) 6% () 4% (3) 6% (4) 69Employ: Retired 27% (34) 28% (40) 20% (02) 20% (99) 5% (27) 504Employ: Unemployed 49% (87) 9% (34) 6% (29) 9% (5) 7% (2) 78Employ: Other 49% (2) 23% (53) 8% (9) 9% (2) % (25) 230Military HH: Yes 42% (68) 27% (07) 5% (60) % (44) 5% (20) 399Military HH: No 40% (696) 26% (446) 5% (259) 4% (236) 5% (87) 724RD/WT: Right Direction 43% (368) 26% (29) 6% (33) % (97) 4% (36) 853RD/WT: Wrong Track 39% (495) 26% (334) 5% (86) 4% (83) 6% (7) 270


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Adults 4% (863) 26% (553) 5% (39) 3% (280) 5% (08) 223Trump Job Approve 43% (397) 27% (243) 5% (35) 2% (07) 4% (34) 95Trump Job Disapprove 39% (422) 26% (285) 5% (65) 5% (63) 5% (57) 092Trump Job Strongly Approve 46% (224) 23% (6) 4% (7) 3% (66) 3% (6) 493Trump Job Somewhat Approve 4% (73) 30% (27) 5% (64) 0% (4) 4% (8) 423Trump Job Somewhat Disapprove 42% (08) 25% (64) 6% (40) 4% (36) 4% () 259Trump Job Strongly Disapprove 38% (34) 27% (22) 5% (25) 5% (27) 6% (46) 833#1 Issue: Economy 46% (263) 24% (38) 5% (87) 9% (53) 6% (32) 574#1 Issue: Security 42% (5) 24% (87) 3% (48) 5% (52) 6% (2) 359#1 Issue: Health Care 42% (74) 25% (03) 7% (72) 2% (5) 4% (5) 45#1 Issue: Medicare / Social Security 33% (07) 3% (0) 3% (4) 9% (6) 6% (9) 328#1 Issue: Women’s Issues 29% (36) 32% (40) 9% (24) 7% (2) 3% (4) 26#1 Issue: Education 40% (5) 35% (44) 3% (6) 9% () 3% (4) 26#1 Issue: Energy 48% (36) 20% (5) 7% (3) 8% (6) 7% (5) 75#1 Issue: Other 38% (46) 2% (25) 5% (8) 20% (24) 6% (8) 22016 Vote: Hillary Clinton 39% (279) 26% (87) 4% (98) 6% (4) 5% (34) 722016 Vote: Donald Trump 40% (308) 26% (20) 7% (3) 3% (99) 4% (30) 7682016 Vote: Someone else 34% (64) 30% (57) 8% (34) % (2) 7% (3) 892016 Vote: Didnt Vote 47% (23) 23% (05) 3% (56) 0% (46) 7% (30) 45Voted in 2014: Yes 38% (566) 26% (393) 6% (233) 5% (220) 5% (73) 486Voted in 2014: No 47% (297) 25% (60) 3% (86) 9% (60) 5% (34) 6372012 Vote: Barack Obama 39% (350) 27% (243) 5% (30) 5% (32) 5% (4) 8962012 Vote: Mitt Romney 36% (23) 28% (62) 7% (99) 5% (89) 4% (26) 5892012 Vote: Other 37% (29) 25% (20) 9% (5) 2% (0) 7% (6) 792012 Vote: Didn’t Vote 49% (27) 23% (28) 3% (75) 9% (50) 6% (35) 5584-Region: Northeast 35% (32) 27% (00) 5% (58) 7% (63) 6% (22) 3764-Region: Midwest 42% (208) 26% (26) 6% (77) 3% (63) 4% (8) 494-Region: South 4% (327) 28% (223) 3% (02) 3% (0) 5% (43) 7964-Region: West 43% (96) 23% (04) 8% (83) % (52) 5% (24) 459Favorable of Trump 44% (400) 26% (233) 4% (26) 2% (07) 4% (35) 90Unfavorable of Trump 38% (46) 27% (296) 6% (75) 4% (5) 5% (58) 096



367

Table HR4_11






368


Table HR4_12: And, if a new movie in each of the following series were released, how likely would you be to watch?X-Men



Adults 32% (663) 24% (49) 7% (358) 9% (396) 7% (52) 2060Gender: Male 40% (383) 27% (255) 6% (49) 3% (22) 6% (53) 962Gender: Female 26% (28) 2% (236) 9% (208) 25% (274) 9% (99) 098Age: 18-29 40% (47) 23% (85) 4% (52) 6% (59) 7% (27) 370Age: 30-44 47% (223) 25% (7) 5% (69) 9% (43) 4% (9) 472Age: 45-54 36% (59) 28% (24) 4% (64) 8% (80) 4% (7) 444Age: 55-64 24% (73) 24% (74) 8% (53) 26% (79) 8% (23) 302Age: 65+ 3% (6) 9% (9) 25% (9) 29% (35) 4% (66) 472Generation Z: 18-21 29% (36) 25% (30) 3% (6) 23% (29) 9% (2) 23Millennial: Age 22-37 47% (238) 24% (2) 4% (73) 0% (50) 5% (28) 50Generation X: Age 38-53 40% (238) 27% (6) 5% (88) 5% (92) 3% (2) 60Boomers: Age 54-72 9% (4) 22% (63) 2% (58) 26% (96) % (85) 742PID: Dem (no lean) 34% (237) 24% (64) 9% (29) 7% (8) 6% (39) 686PID: Ind (no lean) 30% (58) 25% (34) 5% (79) 22% (3) 8% (4) 524PID: Rep (no lean) 32% (269) 23% (93) 8% (50) 9% (65) 9% (73) 850PID/Gender: DemMen 45% (32) 25% (72) 6% (45) 0% (28) 5% (4) 29PID/Gender: DemWomen 27% (05) 23% (92) 2% (83) 23% (90) 6% (25) 396PID/Gender: Ind Men 36% (97) 28% (77) 4% (38) 5% (4) 7% (8) 27PID/Gender: Ind Women 24% (6) 22% (57) 6% (42) 28% (72) 9% (22) 253PID/Gender: Rep Men 39% (54) 26% (06) 7% (67) 3% (52) 5% (2) 400PID/Gender: Rep Women 26% (5) 9% (87) 8% (83) 25% (3) % (52) 449Ideo: Liberal (1-3) 34% (222) 26% (70) 8% (7) 7% (4) 5% (33) 655Ideo: Moderate (4) 3% (4) 26% (5) 7% (78) 22% (97) 4% (9) 450Ideo: Conservative (5-7) 29% (89) 22% (42) 9% (22) 2% (35) 0% (62) 650Educ: College 34% (436) 23% (299) 5% (99) 9% (248) 9% () 293Educ: Bachelors degree 29% (46) 28% (42) 9% (96) 9% (94) 4% (22) 499Educ: Post-grad 3% (82) 9% (50) 23% (63) 20% (54) 7% (9) 268



369

Table HR4_12




Adults 32% (663) 24% (49) 7% (358) 9% (396) 7% (52) 2060Income: Under 50k 34% (403) 23% (269) 5% (77) 9% (229) 8% (97) 75Income: 50k-100k 3% (84) 25% (46) 9% (4) 8% (09) 7% (42) 595Income: 100k+ 26% (76) 26% (76) 23% (67) 20% (58) 5% (3) 29Ethnicity: White 28% (474) 24% (395) 9% (324) 2% (356) 7% (24) 673Ethnicity: Hispanic 44% (87) 26% (50) 8% (5) 7% (33) 5% () 96Ethnicity: Afr. Am. 52% (36) 23% (59) 9% (22) 0% (25) 7% (8) 260Ethnicity: Other 43% (54) 30% (38) 9% () % (4) 7% (9) 27Relig: Protestant 25% (24) 2% (05) 20% (97) 27% (32) 7% (34) 492Relig: Roman Catholic 30% (07) 2% (74) 22% (77) 22% (77) 6% (2) 355Relig: Something Else 39% (78) 23% (47) 6% (32) 6% (33) 6% (2) 202Relig: Jewish 26% (4) 23% (3) 2% () 2% () 9% (5) 54Relig: Evangelical 28% (209) 22% (62) 20% (45) 23% (66) 7% (55) 737Relig: Non-Evang. Catholics 32% (00) 20% (64) 9% (60) 24% (75) 4% (3) 32Relig: All Christian 29% (309) 22% (226) 20% (205) 23% (24) 6% (67) 049Relig: All Non-Christian 37% (9) 30% (73) % (27) 4% (34) 8% (20) 244Community: Urban 39% (203) 24% (23) 4% (70) 6% (80) 7% (38) 54Community: Suburban 29% (275) 25% (23) 9% (77) 2% (97) 6% (57) 936Community: Rural 30% (86) 23% (38) 8% () 9% (8) 9% (58) 60Employ: Private Sector 36% (247) 24% (62) 7% (5) 8% (2) 5% (36) 679Employ: Government 3% (52) 27% (45) 25% (4) 3% (2) 5% (9) 68Employ: Self-Employed 45% (76) 23% (40) 2% (20) 4% (23) 7% () 69Employ: Homemaker 34% (35) 3% (32) 4% (4) 8% (9) 3% (3) 02Employ: Student 29% (20) 26% (7) 9% (3) 7% () 9% (6) 67Employ: Retired 6% (76) 22% (06) 24% (5) 29% (38) 0% (46) 482Employ: Unemployed 48% (83) 20% (35) 2% (20) 2% (20) 9% (5) 74Employ: Other 35% (76) 25% (54) 9% (20) 9% (42) 2% (25) 28Military HH: Yes 37% (40) 24% (92) 6% (63) 5% (58) 8% (3) 384Military HH: No 3% (523) 24% (399) 8% (295) 20% (337) 7% (22) 677RD/WT: Right Direction 33% (270) 23% (86) 7% (4) 8% (5) 9% (73) 82RD/WT: Wrong Track 32% (393) 25% (305) 7% (27) 20% (245) 6% (79) 239


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Adults 32% (663) 24% (49) 7% (358) 9% (396) 7% (52) 2060Trump Job Approve 32% (285) 24% (24) 6% (42) 20% (72) 8% (68) 882Trump Job Disapprove 32% (346) 24% (258) 8% (96) 20% (209) 6% (60) 069Trump Job Strongly Approve 32% (5) 23% (06) 5% (73) 22% (0) 8% (37) 468Trump Job Somewhat Approve 32% (34) 26% (08) 7% (70) 7% (7) 8% (3) 44Trump Job Somewhat Disapprove 37% (9) 2% (5) 2% (5) 7% (42) 5% (2) 247Trump Job Strongly Disapprove 3% (255) 25% (207) 8% (44) 20% (67) 6% (48) 82#1 Issue: Economy 40% (227) 24% (37) 5% (85) 5% (83) 6% (35) 567#1 Issue: Security 27% (94) 2% (73) 8% (62) 23% (82) 0% (36) 347#1 Issue: Health Care 32% (30) 26% (04) 20% (79) 7% (67) 5% (2) 40#1 Issue: Medicare / Social Security 2% (66) 23% (72) 9% (60) 28% (86) 9% (27) 3#1 Issue: Women’s Issues 3% (37) 30% (37) 6% (20) 9% (23) 4% (4) 2#1 Issue: Education 35% (44) 30% (38) 4% (8) 6% (2) 4% (5) 26#1 Issue: Energy 39% (27) 6% () 20% (4) 2% (9) 3% (9) 69#1 Issue: Other 32% (38) 7% (20) 7% (20) 22% (26) % (3) 82016 Vote: Hillary Clinton 32% (222) 24% (68) 8% (26) 9% (3) 6% (4) 6882016 Vote: Donald Trump 28% (204) 25% (84) 8% (34) 2% (56) 8% (63) 742016 Vote: Someone else 35% (65) 24% (45) 6% (29) 8% (33) 7% (3) 852016 Vote: Didnt Vote 38% (70) 2% (93) 5% (67) 7% (75) 8% (36) 442Voted in 2014: Yes 30% (436) 24% (343) 8% (265) 20% (295) 7% (02) 442Voted in 2014: No 37% (227) 24% (48) 5% (92) 6% (0) 8% (50) 682012 Vote: Barack Obama 32% (279) 24% (2) 9% (65) 9% (64) 6% (56) 8752012 Vote: Mitt Romney 26% (45) 23% (30) 9% (08) 24% (37) 8% (46) 5652012 Vote: Other 32% (25) 20% (5) 5% (2) 23% (8) 0% (8) 782012 Vote: Didn’t Vote 40% (25) 25% (35) 4% (73) 4% (77) 8% (43) 5424-Region: Northeast 30% (09) 22% (80) 9% (7) 9% (69) 0% (35) 3644-Region: Midwest 32% (52) 24% (6) 7% (83) 2% (0) 6% (28) 4804-Region: South 34% (26) 24% (84) 6% (9) 9% (45) 8% (59) 7674-Region: West 32% (42) 25% () 9% (84) 8% (8) 7% (30) 449Favorable of Trump 32% (284) 24% (22) 6% (40) 9% (69) 8% (73) 879Unfavorable of Trump 32% (342) 24% (254) 9% (99) 9% (207) 6% (6) 064



371

Table HR4_12




Adults 32% (663) 24% (49) 7% (358) 9% (396) 7% (52) 2060Very Favorable of Trump 32% (55) 23% () 5% (75) 22% (0) 8% (37) 488Somewhat Favorable of Trump 33% (29) 26% (0) 7% (65) 5% (59) 9% (36) 39Somewhat Unfavorable of Trump 33% (63) 22% (42) 23% (44) 8% (34) 5% (0) 93Very Unfavorable of Trump 32% (279) 24% (22) 8% (55) 20% (73) 6% (5) 87Frequent TV watchers 34% (547) 24% (393) 7% (267) 9% (300) 7% () 69Frequent movie watchers 43% (423) 24% (23) 3% (26) 4% (32) 6% (60) 972Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_13: And, if a new movie in each of the following series were released, how likely would you be to watch?Star Trek



Adults 32% (660) 23% (478) 7% (353) 2% (44) 6% (24) 2056Gender: Male 4% (392) 24% (228) 5% (46) 5% (39) 5% (5) 956Gender: Female 24% (268) 23% (250) 9% (206) 27% (302) 7% (73) 099Age: 18-29 26% (88) 6% (56) 20% (69) 29% (00) 9% (30) 343Age: 30-44 32% (47) 24% (0) 7% (80) 22% (99) 5% (24) 460Age: 45-54 33% (48) 24% (07) 7% (77) 22% (00) 4% (6) 448Age: 55-64 38% (8) 27% (84) 4% (44) 7% (54) 4% (3) 32Age: 65+ 32% (59) 24% (20) 7% (83) 8% (88) 9% (42) 492Generation Z: 18-21 2% (24) 4% (6) 7% (9) 36% (40) 3% (4) 3Millennial: Age 22-37 30% (46) 2% (0) 9% (92) 24% (6) 6% (29) 485Generation X: Age 38-53 32% (92) 24% (43) 8% (07) 22% (34) 4% (24) 600Boomers: Age 54-72 37% (278) 25% (90) 5% (0) 7% (32) 6% (48) 758PID: Dem (no lean) 34% (228) 24% (62) 7% (5) 9% (30) 6% (4) 677PID: Ind (no lean) 32% (65) 23% (9) 4% (74) 24% (26) 7% (36) 520PID: Rep (no lean) 3% (266) 23% (97) 9% (64) 22% (85) 6% (47) 859PID/Gender: DemMen 45% (29) 25% (72) 5% (44) 0% (29) 5% (3) 287PID/Gender: DemWomen 25% (99) 23% (90) 8% (72) 26% (0) 7% (28) 390PID/Gender: Ind Men 42% (2) 22% (59) 2% (3) 8% (48) 6% (7) 266PID/Gender: Ind Women 2% (53) 24% (60) 7% (43) 3% (78) 8% (9) 254PID/Gender: Rep Men 37% (5) 24% (97) 8% (72) 5% (62) 5% (2) 403PID/Gender: Rep Women 25% (6) 22% (99) 20% (92) 27% (23) 6% (26) 456Ideo: Liberal (1-3) 35% (229) 23% (50) 8% (8) 9% (2) 5% (34) 653Ideo: Moderate (4) 33% (45) 25% (3) 4% (6) 23% (04) 5% (22) 446Ideo: Conservative (5-7) 34% (224) 23% (49) 8% (2) 20% (33) 5% (30) 657Educ: College 28% (362) 23% (297) 8% (229) 24% (30) 7% (92) 282Educ: Bachelors degree 40% (200) 23% (5) 5% (76) 9% (94) 4% (8) 503Educ: Post-grad 36% (97) 24% (65) 8% (48) 7% (46) 5% (4) 270



373

Table HR4_13




Adults 32% (660) 23% (478) 7% (353) 2% (44) 6% (24) 2056Income: Under 50k 30% (344) 23% (263) 7% (204) 23% (269) 7% (85) 65Income: 50k-100k 34% (20) 25% (52) 7% (99) 20% (22) 4% (26) 599Income: 100k+ 39% (5) 22% (63) 7% (50) 7% (5) 5% (3) 292Ethnicity: White 32% (536) 23% (38) 8% (299) 22% (370) 6% (99) 684Ethnicity: Hispanic 38% (70) 22% (4) 0% (9) 24% (44) 6% () 85Ethnicity: Afr. Am. 33% (8) 27% (67) 6% (40) 8% (45) 6% (6) 249Ethnicity: Other 35% (43) 24% (30) 2% (4) 22% (26) 7% (9) 22Relig: Protestant 32% (66) 24% (23) 9% (96) 9% (00) 6% (28) 53Relig: Roman Catholic 30% (04) 29% (02) 6% (58) 9% (67) 5% (9) 35Relig: Something Else 36% (7) 20% (39) 6% (32) 24% (47) 5% (0) 99Relig: Jewish 43% (23) 25% (3) 0% (6) 5% (8) 7% (4) 54Relig: Evangelical 33% (240) 25% (88) 6% (6) 20% (48) 6% (46) 738Relig: Non-Evang. Catholics 3% (02) 23% (76) 2% (70) 20% (66) 4% () 325Relig: All Christian 32% (342) 25% (264) 7% (86) 20% (24) 5% (57) 063Relig: All Non-Christian 3% (77) 22% (55) 4% (35) 27% (67) 5% (3) 247Community: Urban 34% (7) 24% (23) 6% (82) 20% (0) 6% (28) 505Community: Suburban 32% (30) 24% (223) 7% (60) 2% (99) 6% (58) 94Community: Rural 3% (87) 22% (32) 8% (2) 23% (4) 6% (38) 6Employ: Private Sector 33% (226) 23% (56) 9% (3) 20% (37) 4% (28) 679Employ: Government 34% (54) 27% (43) 6% (25) 6% (26) 7% (2) 59Employ: Self-Employed 33% (56) 24% (4) 6% (28) 2% (36) 6% (0) 7Employ: Homemaker 23% (23) 8% (8) 6% (6) 38% (39) 5% (5) 0Employ: Student 8% (2) 4% (9) 24% (5) 32% (2) % (7) 63Employ: Retired 37% (83) 25% (22) 5% (73) 9% (94) 5% (26) 498Employ: Unemployed 30% (50) 2% (34) 7% (28) 25% (4) 7% () 65Employ: Other 26% (57) 24% (53) 7% (37) 22% (48) 2% (26) 220Military HH: Yes 39% (52) 25% (96) 5% (60) 3% (52) 7% (29) 388Military HH: No 30% (508) 23% (382) 8% (293) 23% (389) 6% (96) 668RD/WT: Right Direction 33% (273) 22% (78) 8% (5) 2% (76) 6% (48) 827RD/WT: Wrong Track 3% (386) 24% (300) 6% (202) 22% (265) 6% (76) 229


374





Adults 32% (660) 23% (478) 7% (353) 2% (44) 6% (24) 2056Trump Job Approve 35% (30) 2% (9) 8% (64) 2% (88) 4% (36) 890Trump Job Disapprove 3% (33) 25% (266) 6% (66) 2% (226) 6% (65) 055Trump Job Strongly Approve 36% (73) 2% (99) 8% (86) 2% (00) 4% (8) 477Trump Job Somewhat Approve 33% (37) 22% (92) 9% (78) 2% (89) 4% (7) 43Trump Job Somewhat Disapprove 26% (66) 25% (63) 8% (44) 23% (57) 8% (20) 250Trump Job Strongly Disapprove 33% (266) 25% (203) 5% (22) 2% (70) 6% (45) 805#1 Issue: Economy 33% (84) 22% (22) 6% (90) 23% (27) 6% (33) 555#1 Issue: Security 28% (99) 25% (86) 7% (6) 24% (85) 5% (9) 350#1 Issue: Health Care 3% (25) 24% (96) 9% (77) 20% (8) 5% (9) 399#1 Issue: Medicare / Social Security 38% (2) 25% (80) 5% (47) 7% (55) 6% (9) 322#1 Issue: Women’s Issues 28% (34) 26% (3) 20% (24) 2% (26) 5% (5) 20#1 Issue: Education 25% (30) 27% (33) 5% (8) 24% (30) 8% (0) 2#1 Issue: Energy 36% (27) 2% (5) 27% (20) 7% (5) 8% (6) 73#1 Issue: Other 34% (40) 2% (3) 3% (5) 29% (34) 2% (4) 62016 Vote: Hillary Clinton 35% (243) 24% (63) 6% (2) 8% (25) 6% (4) 6842016 Vote: Donald Trump 32% (242) 24% (84) 8% (33) 2% (56) 5% (35) 7502016 Vote: Someone else 33% (6) 27% (50) 3% (23) 2% (39) 6% (2) 852016 Vote: Didnt Vote 26% (4) 8% (80) 9% (83) 28% (2) 8% (36) 434Voted in 2014: Yes 34% (496) 24% (352) 6% (233) 20% (289) 6% (80) 450Voted in 2014: No 27% (63) 2% (26) 20% (9) 25% (53) 7% (44) 6062012 Vote: Barack Obama 34% (297) 26% (225) 6% (39) 9% (65) 6% (5) 8772012 Vote: Mitt Romney 34% (92) 24% (36) 8% (05) 20% (6) 4% (22) 572012 Vote: Other 35% (29) 7% (4) % (9) 25% (2) 2% (0) 832012 Vote: Didn’t Vote 27% (42) 9% (02) 9% (99) 27% (40) 8% (42) 5244-Region: Northeast 37% (35) 2% (79) 6% (60) 9% (69) 7% (24) 3674-Region: Midwest 30% (43) 23% (09) 9% (9) 24% (5) 5% (22) 4804-Region: South 30% (225) 26% (98) 6% (25) 2% (58) 7% (54) 7604-Region: West 35% (57) 20% (92) 7% (76) 22% (99) 5% (24) 448Favorable of Trump 35% (306) 22% (92) 9% (64) 20% (80) 5% (4) 884Unfavorable of Trump 32% (334) 25% (270) 6% (68) 2% (225) 6% (62) 059



375

Table HR4_13






376


Table HR4_14: And, if a new movie in each of the following series were released, how likely would you be to watch?The Matrix



Adults 30% (62) 24% (486) 8% (366) 2% (437) 7% (53) 2055Gender: Male 42% (407) 25% (236) 4% (36) 4% (32) 5% (49) 96Gender: Female 9% (206) 23% (250) 2% (230) 28% (305) 9% (03) 094Age: 18-29 35% (25) 2% (77) 4% (5) 2% (75) 9% (32) 358Age: 30-44 43% (203) 22% (05) 5% (69) 5% (7) 5% (24) 472Age: 45-54 3% (37) 28% (25) 8% (80) 9% (86) 5% (22) 449Age: 55-64 20% (62) 28% (86) 22% (67) 24% (73) 6% (20) 308Age: 65+ 8% (85) 20% (95) 2% (00) 28% (33) 2% (56) 468Generation Z: 18-21 29% (34) 2% (25) 3% (5) 25% (29) 2% (4) 7Millennial: Age 22-37 4% (204) 2% (06) 5% (78) 6% (82) 7% (34) 504Generation X: Age 38-53 35% (2) 27% (62) 6% (96) 8% () 4% (26) 606Boomers: Age 54-72 2% (54) 23% (7) 20% (47) 25% (87) 0% (73) 733PID: Dem (no lean) 28% (9) 26% (75) 9% (26) 9% (30) 9% (59) 68PID: Ind (no lean) 32% (64) 24% (24) 5% (78) 23% (5) 6% (30) 5PID: Rep (no lean) 30% (257) 22% (88) 9% (62) 22% (92) 7% (64) 863PID/Gender: DemMen 42% (22) 25% (73) 6% (45) 0% (30) 7% (9) 288PID/Gender: DemWomen 8% (70) 26% (02) 2% (8) 26% (00) 0% (40) 393PID/Gender: Ind Men 45% (8) 22% (57) 3% (35) 7% (44) 4% (0) 264PID/Gender: Ind Women 9% (46) 27% (67) 8% (43) 29% (72) 8% (20) 248PID/Gender: Rep Men 4% (67) 26% (06) 4% (56) 4% (59) 5% (20) 409PID/Gender: Rep Women 20% (90) 8% (8) 23% (06) 29% (33) 0% (44) 454Ideo: Liberal (1-3) 3% (203) 26% (73) 7% (4) 9% (28) 7% (45) 662Ideo: Moderate (4) 29% (29) 27% (20) 9% (84) 22% (97) 4% (9) 449Ideo: Conservative (5-7) 27% (76) 2% (36) 9% (23) 25% (60) 7% (47) 642Educ: College 30% (384) 24% (304) 7% (223) 2% (268) 9% () 29Educ: Bachelors degree 32% (58) 23% (2) 8% (88) 22% (06) 5% (27) 49Educ: Post-grad 25% (70) 26% (70) 20% (56) 23% (63) 5% (5) 274



377

Table HR4_14




Adults 30% (62) 24% (486) 8% (366) 2% (437) 7% (53) 2055Income: Under 50k 30% (35) 23% (274) 7% (200) 2% (242) 9% (06) 73Income: 50k-100k 29% (7) 26% (53) 7% (0) 23% (39) 5% (32) 596Income: 100k+ 32% (9) 2% (60) 23% (65) 20% (56) 5% (4) 286Ethnicity: White 27% (447) 23% (389) 9% (39) 24% (398) 7% (25) 678Ethnicity: Hispanic 40% (77) 9% (37) 3% (26) 2% (40) 8% (5) 95Ethnicity: Afr. Am. 46% (6) 27% (68) 9% (24) % (27) 7% (8) 252Ethnicity: Other 40% (50) 23% (29) 9% (24) 0% (2) 8% (0) 25Relig: Protestant 2% (07) 23% (4) 20% (98) 28% (4) 8% (39) 499Relig: Roman Catholic 29% (99) 24% (82) 8% (64) 24% (82) 5% (8) 345Relig: Something Else 33% (66) 25% (5) 4% (28) 23% (46) 6% (2) 202Relig: Evangelical 25% (85) 24% (75) 9% (40) 25% (80) 7% (5) 730Relig: Non-Evang. Catholics 28% (87) 23% (7) 6% (50) 28% (90) 6% (8) 35Relig: All Christian 26% (272) 24% (246) 8% (90) 26% (269) 7% (69) 046Relig: All Non-Christian 36% (89) 26% (65) % (27) 20% (49) 8% (20) 250Community: Urban 35% (80) 24% (23) 7% (88) 6% (82) 8% (39) 52Community: Suburban 30% (275) 24% (22) 7% (60) 23% (27) 6% (57) 930Community: Rural 26% (57) 23% (42) 9% (9) 23% (38) 9% (57) 63Employ: Private Sector 34% (229) 24% (62) 5% (04) 2% (40) 6% (37) 673Employ: Government 32% (53) 23% (38) 9% (32) 2% (35) 5% (8) 65Employ: Self-Employed 35% (60) 26% (45) 4% (25) 8% (3) 8% (3) 74Employ: Homemaker 28% (28) 8% (8) 28% (28) 23% (23) 4% (4) 00Employ: Student 26% (7) 29% (9) % (7) 24% (6) 0% (6) 65Employ: Retired 9% (93) 23% (0) 23% (09) 26% (27) 9% (43) 482Employ: Unemployed 37% (64) 2% (37) 6% (28) 8% (3) 8% (4) 74Employ: Other 3% (69) 26% (57) 5% (34) 5% (34) 2% (27) 22Military HH: Yes 32% (25) 26% (03) 20% (77) 6% (63) 6% (23) 39Military HH: No 29% (487) 23% (383) 7% (289) 22% (374) 8% (29) 664RD/WT: Right Direction 32% (265) 22% (8) 7% (40) 2% (74) 7% (60) 820RD/WT: Wrong Track 28% (348) 25% (305) 8% (226) 2% (263) 8% (93) 235


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Adults 30% (62) 24% (486) 8% (366) 2% (437) 7% (53) 2055Trump Job Approve 32% (28) 23% (202) 8% (62) 2% (85) 6% (54) 883Trump Job Disapprove 28% (30) 25% (268) 8% (90) 22% (230) 7% (73) 062Trump Job Strongly Approve 35% (63) 20% (96) 8% (83) 20% (94) 7% (34) 469Trump Job Somewhat Approve 28% (8) 26% (06) 9% (79) 22% (9) 5% (20) 44Trump Job Somewhat Disapprove 27% (67) 25% (6) 22% (54) 22% (53) 5% (2) 247Trump Job Strongly Disapprove 29% (234) 25% (207) 7% (36) 22% (77) 8% (6) 84#1 Issue: Economy 39% (26) 22% (22) 5% (84) 9% (04) 6% (34) 559#1 Issue: Security 27% (95) 22% (76) 2% (72) 22% (75) 8% (29) 346#1 Issue: Health Care 28% (4) 25% (0) 20% (83) 2% (85) 6% (25) 409#1 Issue: Medicare / Social Security 2% (65) 28% (86) 7% (53) 24% (74) 0% (30) 308#1 Issue: Women’s Issues 20% (24) 22% (26) 27% (33) 25% (30) 7% (8) 2#1 Issue: Education 26% (33) 29% (37) 4% (7) 24% (30) 6% (8) 25#1 Issue: Energy 34% (25) 23% (7) 5% () 5% () 2% (9) 72#1 Issue: Other 36% (42) 9% (22) 2% (4) 24% (28) 9% (0) 52016 Vote: Hillary Clinton 29% (96) 26% (76) 8% (25) 20% (37) 8% (53) 6862016 Vote: Donald Trump 28% (204) 23% (72) 20% (45) 23% (72) 6% (47) 7402016 Vote: Someone else 29% (54) 24% (44) 8% (33) 2% (38) 9% (6) 852016 Vote: Didnt Vote 36% (58) 2% (9) 5% (64) 20% (89) 8% (37) 440Voted in 2014: Yes 28% (400) 24% (343) 9% (27) 22% (39) 7% (06) 440Voted in 2014: No 35% (22) 23% (43) 5% (95) 9% (8) 8% (47) 652012 Vote: Barack Obama 30% (26) 26% (224) 8% (53) 20% (70) 7% (58) 8662012 Vote: Mitt Romney 25% (40) 22% (23) 2% (20) 25% (40) 7% (42) 5652012 Vote: Other 23% (9) 2% (7) 6% (3) 29% (24) % (9) 822012 Vote: Didn’t Vote 35% (92) 23% (23) 5% (80) 9% (03) 8% (43) 544-Region: Northeast 27% (98) 23% (85) 9% (69) 2% (78) 9% (33) 3634-Region: Midwest 29% (37) 24% (6) 9% (92) 2% (03) 7% (3) 4794-Region: South 3% (234) 24% (85) 7% (25) 2% (62) 7% (5) 7574-Region: West 3% (43) 22% (00) 8% (80) 2% (95) 8% (37) 455Favorable of Trump 32% (284) 23% (99) 7% (52) 2% (85) 7% (58) 878Unfavorable of Trump 28% (300) 24% (258) 9% (98) 22% (229) 7% (74) 059



379

Table HR4_14






380


Table HR4_15: And, if a new movie in each of the following series were released, how likely would you be to watch?Super Man



Adults 30% (64) 28% (594) 20% (48) 6% (330) 6% (22) 205Gender: Male 39% (380) 29% (284) 7% (63) % () 4% (43) 980Gender: Female 23% (26) 28% (30) 23% (255) 9% (29) 7% (80) 25Age: 18-29 36% (32) 22% (80) 9% (7) 6% (57) 7% (26) 366Age: 30-44 40% (94) 27% (29) 8% (88) 9% (45) 5% (24) 480Age: 45-54 29% (32) 36% (65) 7% (79) 4% (66) 4% (8) 460Age: 55-64 26% (82) 28% (86) 23% (7) 9% (59) 5% (5) 33Age: 65+ 2% (02) 28% (34) 22% (09) 2% (03) 8% (38) 486Generation Z: 18-21 3% (38) 20% (24) 2% (26) 22% (26) 6% (7) 20Millennial: Age 22-37 39% (20) 24% (22) 9% (97) % (59) 7% (34) 53Generation X: Age 38-53 32% (200) 34% (208) 7% (07) 2% (77) 4% (25) 68Boomers: Age 54-72 24% (79) 28% (2) 23% (72) 9% (43) 7% (53) 757PID: Dem (no lean) 35% (243) 26% (82) 9% (34) 4% (95) 7% (46) 700PID: Ind (no lean) 27% (4) 27% (44) 2% (4) 9% (00) 6% (33) 533PID: Rep (no lean) 29% (256) 3% (267) 9% (70) 5% (35) 5% (44) 87PID/Gender: DemMen 46% (38) 27% (82) 3% (40) 9% (26) 5% (4) 300PID/Gender: DemWomen 26% (05) 25% (00) 23% (94) 7% (69) 8% (32) 400PID/Gender: Ind Men 30% (82) 29% (80) 2% (58) 5% (42) 3% (9) 27PID/Gender: Ind Women 23% (59) 25% (64) 2% (56) 22% (58) 9% (24) 262PID/Gender: Rep Men 39% (60) 30% (2) 6% (64) % (43) 5% (20) 408PID/Gender: Rep Women 2% (96) 32% (46) 23% (05) 20% (9) 5% (24) 463Ideo: Liberal (1-3) 30% (99) 29% (94) 20% (36) 6% (06) 5% (33) 668Ideo: Moderate (4) 3% (43) 26% (9) 24% (09) 6% (72) 4% (7) 459Ideo: Conservative (5-7) 28% (87) 30% (203) 20% (3) 7% () 5% (35) 668Educ: College 32% (45) 27% (352) 9% (246) 6% (209) 7% (93) 36Educ: Bachelors degree 3% (59) 29% (5) 20% (0) 5% (79) 4% (23) 52Educ: Post-grad 24% (67) 33% (9) 26% (7) 5% (42) 2% (7) 277



381

Table HR4_15




Adults 30% (64) 28% (594) 20% (48) 6% (330) 6% (22) 205Income: Under 50k 32% (387) 26% (38) 8% (22) 6% (98) 7% (89) 203Income: 50k-100k 30% (8) 3% (86) 20% (23) 5% (90) 4% (25) 606Income: 100k+ 25% (73) 30% (90) 28% (83) 4% (42) 3% (8) 295Ethnicity: White 27% (459) 29% (500) 22% (370) 7% (289) 5% (94) 72Ethnicity: Hispanic 45% (92) 23% (47) 2% (24) 5% (30) 4% (9) 202Ethnicity: Afr. Am. 52% (36) 20% (53) % (28) 0% (26) 8% (20) 263Ethnicity: Other 35% (45) 32% (42) 5% (20) 2% (5) 6% (8) 30Relig: Protestant 25% (30) 33% (68) 20% (03) 8% (9) 4% (22) 53Relig: Roman Catholic 28% (03) 27% (99) 2% (76) 8% (67) 5% (7) 362Relig: Something Else 35% (69) 26% (5) 9% (39) 4% (28) 6% (2) 99Relig: Jewish 40% (2) 8% (9) 24% (3) % (6) 7% (4) 53Relig: Evangelical 26% (96) 29% (28) 2% (58) 8% (32) 6% (43) 747Relig: Non-Evang. Catholics 33% (07) 30% (00) 8% (59) 6% (54) 2% (8) 327Relig: All Christian 28% (303) 30% (38) 20% (27) 7% (86) 5% (5) 075Relig: All Non-Christian 40% (02) 29% (75) 5% (38) 2% (3) 5% (2) 258Community: Urban 35% (85) 3% (62) 5% (80) 2% (65) 6% (30) 52Community: Suburban 29% (275) 27% (255) 2% (20) 8% (73) 6% (53) 957Community: Rural 29% (80) 28% (78) 22% (38) 5% (93) 6% (39) 627Employ: Private Sector 3% (23) 29% (20) 2% (45) 5% (04) 4% (27) 690Employ: Government 33% (56) 32% (53) 9% (3) 0% (7) 6% (0) 67Employ: Self-Employed 4% (7) 32% (55) 2% (2) % (20) 4% (7) 74Employ: Homemaker 23% (25) 35% (37) 2% (22) 8% (9) 4% (4) 07Employ: Student 32% (2) 27% (8) 6% (0) 7% () 9% (6) 67Employ: Retired 23% (3) 27% (34) 23% (6) 2% (05) 6% (28) 496Employ: Unemployed 35% (62) 22% (40) 2% (37) 2% (22) 0% (7) 78Employ: Other 36% (80) 24% (55) 6% (36) 4% (3) 0% (24) 226Military HH: Yes 36% (39) 28% (0) 9% (74) % (43) 6% (24) 389Military HH: No 29% (502) 28% (484) 20% (344) 7% (287) 6% (98) 75RD/WT: Right Direction 33% (275) 28% (237) 9% (59) 5% (30) 5% (42) 842RD/WT: Wrong Track 29% (365) 28% (357) 2% (259) 6% (200) 6% (80) 262


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Adults 30% (64) 28% (594) 20% (48) 6% (330) 6% (22) 205Trump Job Approve 32% (292) 30% (270) 9% (72) 5% (35) 4% (39) 908Trump Job Disapprove 29% (34) 28% (303) 2% (227) 7% (80) 6% (63) 087Trump Job Strongly Approve 32% (52) 3% (47) 9% (89) 5% (74) 4% (9) 482Trump Job Somewhat Approve 33% (40) 29% (23) 9% (82) 4% (6) 5% (20) 426Trump Job Somewhat Disapprove 30% (79) 3% (79) 20% (5) 6% (40) 4% (0) 259Trump Job Strongly Disapprove 28% (235) 27% (224) 2% (77) 7% (40) 6% (52) 828#1 Issue: Economy 34% (96) 27% (56) 8% (04) 4% (8) 6% (35) 57#1 Issue: Security 26% (93) 32% (4) 9% (69) 8% (65) 4% (5) 356#1 Issue: Health Care 28% (8) 32% (33) 22% (93) 3% (56) 5% (20) 420#1 Issue: Medicare / Social Security 28% (89) 27% (84) 7% (55) 20% (64) 8% (25) 37#1 Issue: Women’s Issues 29% (35) 24% (30) 27% (33) 5% (9) 5% (6) 23#1 Issue: Education 35% (43) 27% (34) 22% (27) 2% (5) 4% (5) 25#1 Issue: Energy 38% (27) 23% (7) 26% (9) 7% (5) 6% (5) 73#1 Issue: Other 32% (38) 22% (27) 5% (8) 22% (26) 9% () 202016 Vote: Hillary Clinton 32% (224) 26% (85) 2% (5) 4% (00) 6% (45) 7062016 Vote: Donald Trump 29% (22) 3% (238) 20% (48) 6% (9) 4% (32) 7582016 Vote: Someone else 27% (5) 30% (56) 9% (36) 8% (34) 7% (3) 902016 Vote: Didnt Vote 32% (45) 26% (5) 8% (83) 6% (74) 7% (33) 448Voted in 2014: Yes 30% (440) 29% (422) 20% (295) 6% (239) 6% (83) 478Voted in 2014: No 32% (20) 27% (72) 20% (23) 5% (9) 6% (40) 6272012 Vote: Barack Obama 33% (29) 27% (24) 20% (83) 4% (23) 6% (54) 8922012 Vote: Mitt Romney 27% (56) 30% (73) 2% (2) 9% (2) 4% (23) 5842012 Vote: Other 24% (9) 26% (2) 22% (9) 9% (6) 9% (7) 832012 Vote: Didn’t Vote 32% (74) 29% (59) 8% (96) 5% (79) 7% (38) 5464-Region: Northeast 30% (0) 28% (03) 20% (75) 7% (64) 5% (9) 374-Region: Midwest 29% (40) 29% (42) 20% (95) 6% (76) 7% (32) 4864-Region: South 3% (245) 29% (227) 20% (53) 5% (4) 6% (46) 7854-Region: West 3% (45) 26% (22) 20% (95) 6% (76) 5% (25) 463Favorable of Trump 33% (293) 29% (259) 9% (67) 5% (33) 5% (43) 895Unfavorable of Trump 29% (30) 28% (302) 22% (235) 6% (78) 6% (60) 085



383

Table HR4_15






384


Table HR4_16: And, if a new movie in each of the following series were released, how likely would you be to watch?Batman



Adults 34% (724) 29% (607) 7% (347) 5% (32) 5% () 202Gender: Male 46% (448) 27% (269) 3% (27) 0% (97) 4% (42) 983Gender: Female 25% (276) 30% (338) 20% (22) 9% (25) 6% (69) 8Age: 18-29 45% (67) 22% (80) 3% (48) 4% (5) 6% (23) 369Age: 30-44 48% (23) 27% (32) 2% (60) 7% (32) 5% (24) 478Age: 45-54 33% (50) 36% (66) 4% (63) 4% (62) 3% (5) 457Age: 55-64 25% (80) 32% (0) 9% (59) 8% (56) 6% (8) 35Age: 65+ 20% (96) 27% (29) 24% (8) 23% () 6% (30) 483Generation Z: 18-21 40% (48) 2% (25) 3% (6) 20% (24) 7% (8) 9Millennial: Age 22-37 50% (257) 23% (9) 3% (67) 9% (45) 6% (29) 56Generation X: Age 38-53 37% (225) 35% (25) 3% (83) % (69) 4% (23) 64Boomers: Age 54-72 23% (72) 3% (23) 2% (58) 20% (48) 6% (48) 757PID: Dem (no lean) 37% (26) 30% (2) 3% (92) 4% (98) 5% (38) 700PID: Ind (no lean) 32% (67) 30% (59) 6% (87) 7% (90) 5% (24) 527PID: Rep (no lean) 34% (296) 27% (237) 9% (68) 4% (24) 6% (49) 875PID/Gender: DemMen 52% (57) 30% (89) 7% (20) 6% (8) 5% (6) 300PID/Gender: DemWomen 26% (04) 3% (22) 8% (72) 20% (80) 5% (22) 400PID/Gender: Ind Men 38% (04) 30% (83) 5% (40) 4% (39) 2% (7) 272PID/Gender: Ind Women 25% (63) 30% (76) 8% (47) 20% (5) 7% (8) 256PID/Gender: Rep Men 45% (87) 24% (98) 6% (67) 0% (4) 5% (20) 4PID/Gender: Rep Women 24% (09) 30% (39) 22% (02) 8% (84) 6% (29) 463Ideo: Liberal (1-3) 35% (238) 30% (20) 5% (0) 5% (04) 5% (3) 674Ideo: Moderate (4) 34% (53) 3% (4) 9% (88) 3% (6) 3% (3) 456Ideo: Conservative (5-7) 3% (206) 30% (97) 9% (23) 6% (08) 4% (25) 660Educ: College 37% (482) 27% (349) 6% (207) 4% (88) 7% (87) 33Educ: Bachelors degree 33% (7) 3% (60) 9% (96) 4% (73) 2% (2) 52Educ: Post-grad 26% (7) 35% (98) 6% (45) 8% (5) 4% (2) 277



385

Table HR4_16




Adults 34% (724) 29% (607) 7% (347) 5% (32) 5% () 202Income: Under 50k 36% (427) 26% (36) 6% (94) 5% (78) 7% (85) 200Income: 50k-100k 35% (2) 3% (89) 6% (98) 5% (89) 3% (20) 607Income: 100k+ 29% (86) 35% (02) 9% (56) 5% (45) 2% (6) 294Ethnicity: White 3% (533) 30% (53) 8% (35) 5% (265) 5% (88) 74Ethnicity: Hispanic 50% (99) 26% (5) 9% (8) 9% (9) 6% () 98Ethnicity: Afr. Am. 5% (33) 24% (63) 7% (7) 2% (32) 6% (4) 260Ethnicity: Other 45% (57) 25% (3) % (4) 2% (5) 7% (9) 27Relig: Protestant 25% (28) 32% (66) 22% (3) 7% (86) 4% (22) 55Relig: Roman Catholic 3% (2) 30% (07) 6% (58) 9% (69) 3% (2) 359Relig: Something Else 38% (76) 33% (66) 4% (28) % (23) 4% (8) 200Relig: Jewish 38% (20) 38% (20) 4% (2) 6% (8) 4% (2) 52Relig: Evangelical 29% (25) 3% (233) 8% (33) 7% (30) 5% (35) 746Relig: Non-Evang. Catholics 30% (00) 32% (06) 20% (66) 5% (49) 2% (8) 328Relig: All Christian 29% (35) 32% (339) 9% (99) 7% (78) 4% (43) 074Relig: All Non-Christian 46% (6) 27% (69) 9% (22) 3% (32) 5% (4) 254Community: Urban 40% (209) 30% (56) 3% (68) 3% (65) 5% (24) 523Community: Suburban 34% (320) 28% (270) 8% (67) 6% (5) 5% (45) 952Community: Rural 3% (95) 29% (8) 8% (3) 5% (96) 7% (42) 627Employ: Private Sector 37% (259) 32% (29) 4% (96) 4% (94) 4% (25) 692Employ: Government 38% (63) 26% (44) 8% (3) 2% (2) 5% (9) 68Employ: Self-Employed 46% (80) 25% (43) 3% (23) 3% (22) 3% (6) 74Employ: Homemaker 35% (37) 29% (3) 9% (20) 5% (6) 3% (3) 08Employ: Student 32% (22) 3% (20) 2% (8) 7% () 9% (6) 67Employ: Retired 2% (03) 29% (43) 24% (9) 2% (02) 5% (23) 49Employ: Unemployed 43% (76) 23% (4) 5% (26) % (9) 8% (3) 76Employ: Other 37% (85) 29% (65) % (24) 2% (27) % (26) 227Military HH: Yes 37% (45) 30% (6) 5% (57) 4% (55) 5% (8) 39Military HH: No 34% (579) 29% (492) 7% (290) 5% (257) 5% (93) 7RD/WT: Right Direction 36% (30) 27% (229) 7% (38) 6% (30) 4% (35) 834RD/WT: Wrong Track 33% (423) 30% (378) 6% (209) 4% (8) 6% (75) 267


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Adults 34% (724) 29% (607) 7% (347) 5% (32) 5% () 202Trump Job Approve 36% (327) 28% (253) 7% (50) 5% (36) 4% (38) 904Trump Job Disapprove 33% (356) 3% (334) 7% (83) 5% (62) 5% (56) 090Trump Job Strongly Approve 38% (83) 24% (8) 9% (90) 4% (70) 5% (22) 483Trump Job Somewhat Approve 34% (44) 32% (35) 4% (60) 6% (66) 4% (5) 42Trump Job Somewhat Disapprove 34% (88) 3% (8) 8% (46) 4% (37) 3% (8) 260Trump Job Strongly Disapprove 32% (268) 30% (253) 6% (36) 5% (26) 6% (47) 830#1 Issue: Economy 4% (235) 27% (5) 3% (75) 3% (76) 5% (30) 567#1 Issue: Security 33% (6) 28% (0) 8% (65) 6% (56) 5% (9) 357#1 Issue: Health Care 3% (32) 35% (46) 6% (66) 3% (57) 5% (9) 420#1 Issue: Medicare / Social Security 27% (85) 3% (97) 8% (58) 9% (59) 6% (8) 36#1 Issue: Women’s Issues 32% (39) 26% (32) 2% (26) 6% (20) 4% (5) 23#1 Issue: Education 35% (44) 34% (43) 5% (8) % (3) 5% (7) 25#1 Issue: Energy 4% (30) 2% (5) 28% (20) 5% (3) 6% (4) 73#1 Issue: Other 36% (43) 8% (22) 6% (9) 23% (28) 7% (8) 202016 Vote: Hillary Clinton 34% (239) 33% (233) 4% (99) 4% (00) 5% (36) 7072016 Vote: Donald Trump 33% (248) 29% (27) 9% (42) 6% (9) 4% (3) 7572016 Vote: Someone else 32% (58) 27% (5) 9% (35) 7% (3) 5% (0) 852016 Vote: Didnt Vote 40% (79) 24% (06) 6% (70) 3% (59) 8% (35) 449Voted in 2014: Yes 32% (478) 30% (448) 6% (243) 6% (24) 4% (66) 477Voted in 2014: No 39% (246) 26% (60) 7% (04) % (7) 7% (45) 6252012 Vote: Barack Obama 34% (307) 3% (276) 5% (33) 5% (35) 4% (40) 8922012 Vote: Mitt Romney 30% (74) 29% (68) 20% (5) 7% (00) 4% (23) 5802012 Vote: Other 29% (23) 30% (24) 4% () 8% (5) 8% (7) 802012 Vote: Didn’t Vote 40% (29) 25% (39) 6% (87) % (63) 8% (4) 5504-Region: Northeast 34% (28) 3% (5) 3% (50) 7% (63) 5% (7) 3724-Region: Midwest 34% (63) 28% (35) 9% (92) 6% (76) 4% (20) 4854-Region: South 34% (265) 32% (247) 6% (28) 3% (00) 6% (44) 7844-Region: West 37% (69) 24% () 7% (77) 6% (73) 7% (3) 46Favorable of Trump 36% (320) 28% (252) 7% (5) 4% (28) 4% (36) 888Unfavorable of Trump 33% (364) 30% (329) 6% (78) 5% (63) 5% (57) 090



387

Table HR4_16




Adults 34% (724) 29% (607) 7% (347) 5% (32) 5% () 202Very Favorable of Trump 37% (86) 26% (30) 9% (93) 4% (72) 4% (9) 50Somewhat Favorable of Trump 35% (34) 3% (22) 5% (58) 4% (56) 4% (7) 388Somewhat Unfavorable of Trump 34% (68) 34% (68) 8% (36) % (2) 3% (5) 98Very Unfavorable of Trump 33% (296) 29% (26) 6% (42) 6% (4) 6% (52) 892Frequent TV watchers 36% (592) 28% (464) 6% (269) 5% (254) 4% (74) 653Frequent movie watchers 46% (453) 27% (264) 2% (23) 0% (94) 5% (49) 983Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_17: And, if a new movie in each of the following series were released, how likely would you be to watch?Iron Man



Adults 38% (785) 22% (446) 6% (329) 7% (346) 7% (43) 2048Gender: Male 49% (470) 22% (23) 4% (32) 0% (96) 5% (48) 959Gender: Female 29% (35) 2% (233) 8% (97) 23% (250) 9% (95) 089Age: 18-29 46% (66) 22% (79) 4% (5) 2% (43) 7% (25) 365Age: 30-44 52% (249) 22% (06) 3% (60) 8% (40) 5% (24) 478Age: 45-54 43% (90) 24% (08) 4% (64) 4% (63) 4% (9) 443Age: 55-64 33% (98) 20% (6) 7% (5) 24% (72) 6% (9) 30Age: 65+ 8% (83) 20% (9) 22% (02) 28% (28) 2% (57) 46Generation Z: 18-21 42% (5) 25% (30) 3% (6) % (3) 0% (2) 22Millennial: Age 22-37 5% (259) 20% (04) 4% (69) 0% (49) 5% (26) 507Generation X: Age 38-53 45% (273) 24% (44) 4% (83) 3% (77) 4% (27) 604Boomers: Age 54-72 26% (85) 22% (57) 8% (32) 24% (75) 0% (73) 723PID: Dem (no lean) 38% (26) 23% (58) 7% (3) 5% (04) 7% (46) 682PID: Ind (no lean) 38% (95) 20% (05) 4% (70) 2% (09) 7% (35) 55PID: Rep (no lean) 39% (329) 2% (83) 7% (46) 6% (33) 7% (6) 852PID/Gender: DemMen 53% (54) 24% (70) 2% (35) 7% (2) 5% (3) 293PID/Gender: DemWomen 27% (07) 23% (88) 20% (78) 2% (83) 8% (33) 389PID/Gender: Ind Men 48% (25) 2% (54) 2% (32) 4% (37) 5% (4) 262PID/Gender: Ind Women 28% (7) 20% (5) 5% (38) 28% (72) 9% (22) 252PID/Gender: Rep Men 47% (9) 22% (89) 6% (65) 9% (38) 5% (2) 404PID/Gender: Rep Women 3% (38) 2% (94) 8% (8) 2% (95) 9% (40) 448Ideo: Liberal (1-3) 39% (258) 24% (54) 5% (00) 6% (06) 6% (38) 656Ideo: Moderate (4) 38% (68) 24% (05) 8% (77) 7% (73) 4% (8) 442Ideo: Conservative (5-7) 36% (230) 2% (35) 7% () 8% (7) 8% (53) 647Educ: College 39% (50) 2% (266) 5% (98) 6% (209) 8% (05) 280Educ: Bachelors degree 37% (82) 25% (23) 8% (87) 7% (82) 4% (20) 495Educ: Post-grad 37% (02) 20% (56) 6% (44) 20% (55) 6% (7) 274



389

Table HR4_17




Adults 38% (785) 22% (446) 6% (329) 7% (346) 7% (43) 2048Income: Under 50k 39% (454) 2% (250) 5% (79) 7% (96) 8% (92) 70Income: 50k-100k 38% (225) 22% (29) 6% (95) 8% (07) 6% (35) 59Income: 100k+ 37% (06) 23% (67) 9% (55) 5% (43) 5% (6) 287Ethnicity: White 35% (586) 22% (37) 7% (284) 9% (30) 7% (7) 668Ethnicity: Hispanic 54% (08) 6% (32) 6% (2) 7% (35) 7% (3) 200Ethnicity: Afr. Am. 54% (35) 2% (53) % (27) 8% (9) 7% (7) 25Ethnicity: Other 50% (65) 7% (22) 4% (8) 3% (6) 7% (9) 29Relig: Protestant 30% (50) 2% (05) 20% (00) 2% (06) 7% (35) 497Relig: Roman Catholic 35% (23) 23% (8) 6% (57) 20% (69) 5% (8) 347Relig: Something Else 45% (87) 22% (43) 2% (24) 4% (28) 6% () 94Relig: Jewish 3% (7) 29% (6) 9% (5) 8% (0) 2% (6) 53Relig: Evangelical 35% (254) 22% (59) 7% (22) 9% (4) 6% (46) 72Relig: Non-Evang. Catholics 33% (06) 22% (7) 9% (59) 20% (62) 6% (9) 37Relig: All Christian 35% (360) 22% (229) 7% (8) 20% (203) 6% (65) 038Relig: All Non-Christian 49% (2) 22% (53) % (26) 2% (28) 7% (6) 245Community: Urban 46% (232) 20% (03) 6% (79) 2% (58) 7% (34) 506Community: Suburban 36% (340) 22% (204) 7% (54) 9% (79) 6% (58) 935Community: Rural 35% (24) 23% (38) 6% (96) 8% (08) 8% (5) 607Employ: Private Sector 44% (299) 2% (44) 4% (95) 5% (02) 5% (33) 673Employ: Government 40% (67) 20% (33) 20% (34) 3% (2) 8% (4) 69Employ: Self-Employed 46% (80) 25% (44) 9% (5) 4% (24) 6% (0) 73Employ: Homemaker 35% (37) 30% (32) 2% (3) 9% (20) 4% (4) 06Employ: Student 36% (24) 27% (8) 7% () 9% (6) 0% (7) 66Employ: Retired 2% (0) 2% (98) 23% (09) 27% (25) 8% (39) 472Employ: Unemployed 5% (88) 2% (35) 3% (23) 8% (3) 7% (2) 7Employ: Other 4% (89) 9% (43) 4% (30) 5% (33) % (24) 29Military HH: Yes 46% (75) 20% (78) 4% (52) 4% (53) 7% (26) 383Military HH: No 37% (6) 22% (368) 7% (277) 8% (293) 7% (7) 665RD/WT: Right Direction 40% (327) 20% (60) 7% (37) 7% (38) 7% (55) 87RD/WT: Wrong Track 37% (458) 23% (286) 6% (9) 7% (208) 7% (87) 23


390





Adults 38% (785) 22% (446) 6% (329) 7% (346) 7% (43) 2048Trump Job Approve 39% (344) 22% (93) 6% (43) 7% (49) 6% (55) 883Trump Job Disapprove 38% (400) 23% (244) 6% (68) 7% (79) 6% (67) 058Trump Job Strongly Approve 39% (84) 2% (02) 6% (77) 7% (80) 6% (30) 472Trump Job Somewhat Approve 39% (60) 22% (9) 6% (66) 7% (69) 6% (25) 4Trump Job Somewhat Disapprove 40% (98) 25% (60) 6% (39) 5% (35) 5% (2) 243Trump Job Strongly Disapprove 37% (303) 23% (84) 6% (29) 8% (44) 7% (56) 85#1 Issue: Economy 47% (262) 9% (07) 5% (85) 2% (70) 6% (34) 558#1 Issue: Security 36% (27) 20% (70) 8% (62) 8% (65) 8% (30) 354#1 Issue: Health Care 40% (62) 22% (90) 6% (63) 7% (70) 5% (20) 404#1 Issue: Medicare / Social Security 2% (63) 27% (80) 9% (55) 23% (69) 0% (29) 296#1 Issue: Women’s Issues 40% (49) 23% (28) 6% (20) 7% (2) 4% (4) 22#1 Issue: Education 4% (52) 29% (36) 0% (3) 4% (8) 6% (7) 27#1 Issue: Energy 39% (27) 24% (6) 2% (4) 8% (6) 9% (6) 70#1 Issue: Other 37% (43) 6% (8) 5% (7) 23% (26) 0% (2) 72016 Vote: Hillary Clinton 38% (26) 2% (44) 7% (6) 6% () 7% (48) 682016 Vote: Donald Trump 35% (260) 22% (66) 8% (32) 8% (37) 6% (48) 7442016 Vote: Someone else 40% (69) 28% (48) 8% (4) 9% (33) 6% (0) 752016 Vote: Didnt Vote 44% (94) 9% (85) 5% (66) 4% (63) 8% (36) 444Voted in 2014: Yes 37% (533) 2% (306) 6% (227) 9% (266) 7% (00) 43Voted in 2014: No 4% (252) 23% (40) 7% (02) 3% (80) 7% (42) 672012 Vote: Barack Obama 39% (337) 22% (87) 7% (43) 6% (40) 6% (54) 862012 Vote: Mitt Romney 34% (92) 2% (22) 7% (98) 2% (7) 7% (40) 5692012 Vote: Other 35% (26) 7% (3) 4% (0) 26% (9) 9% (7) 752012 Vote: Didn’t Vote 42% (230) 23% (25) 4% (78) 3% (70) 8% (4) 5444-Region: Northeast 37% (33) 22% (77) 6% (58) 8% (65) 7% (23) 3564-Region: Midwest 39% (83) 23% (07) 5% (74) 8% (84) 6% (28) 4754-Region: South 39% (300) 22% (66) 5% (3) 6% (22) 8% (64) 7644-Region: West 38% (70) 2% (96) 9% (84) 7% (75) 6% (28) 453Favorable of Trump 40% (349) 2% (85) 6% (38) 7% (46) 7% (60) 877Unfavorable of Trump 38% (396) 23% (240) 6% (72) 7% (80) 6% (63) 052



391

Table HR4_17






392


Table HR4_18: And, if a new movie in each of the following series were released, how likely would you be to watch?Mission: Impossible



Adults 29% (593) 27% (553) 8% (363) 20% (420) 7% (38) 2067Gender: Male 37% (356) 27% (262) 7% (63) 3% (30) 6% (54) 964Gender: Female 2% (237) 26% (29) 8% (20) 26% (290) 8% (84) 03Age: 18-29 30% (03) 9% (67) 7% (60) 24% (84) 0% (35) 349Age: 30-44 33% (57) 26% (24) 8% (87) 7% (80) 5% (25) 472Age: 45-54 28% (26) 28% (23) 8% (80) 2% (92) 6% (25) 446Age: 55-64 29% (90) 24% (76) 20% (6) 22% (68) 6% (7) 32Age: 65+ 24% (7) 34% (64) 5% (75) 20% (96) 7% (36) 489Generation Z: 18-21 30% (34) 6% (8) 4% (5) 29% (33) 0% (2) 3Millennial: Age 22-37 30% (50) 24% (2) 8% (90) 9% (95) 8% (40) 496Generation X: Age 38-53 3% (86) 27% (62) 8% () 20% (9) 5% (28) 606Boomers: Age 54-72 26% (98) 30% (222) 6% (24) 20% (52) 7% (55) 750PID: Dem (no lean) 3% (20) 25% (67) 5% (03) 22% (48) 7% (45) 673PID: Ind (no lean) 24% (24) 33% (7) 6% (84) 2% (08) 7% (37) 525PID: Rep (no lean) 30% (258) 25% (25) 20% (77) 9% (64) 6% (56) 870PID/Gender: DemMen 4% (7) 27% (76) 2% (35) 4% (40) 5% (5) 283PID/Gender: DemWomen 24% (94) 23% (9) 8% (68) 28% (07) 7% (29) 390PID/Gender: Ind Men 30% (8) 35% (93) 4% (37) 5% (4) 6% (6) 268PID/Gender: Ind Women 7% (43) 30% (78) 8% (47) 26% (67) 8% (22) 257PID/Gender: Rep Men 38% (58) 22% (93) 22% (9) 2% (49) 5% (22) 44PID/Gender: Rep Women 22% (00) 27% (22) 9% (85) 25% (5) 7% (33) 456Ideo: Liberal (1-3) 28% (8) 27% (76) 7% (2) 22% (4) 7% (45) 656Ideo: Moderate (4) 30% (34) 30% (37) 7% (79) 9% (87) 4% (6) 453Ideo: Conservative (5-7) 30% (94) 26% (68) 8% (9) 22% (42) 5% (35) 658Educ: College 29% (377) 24% (32) 8% (235) 20% (264) 8% (02) 29Educ: Bachelors degree 30% (5) 28% (40) 6% (8) 20% (00) 5% (26) 498Educ: Post-grad 23% (64) 36% (0) 7% (47) 20% (56) 4% (0) 278



393

Table HR4_18




Adults 29% (593) 27% (553) 8% (363) 20% (420) 7% (38) 2067Income: Under 50k 27% (320) 26% (30) 7% (204) 22% (254) 8% (97) 75Income: 50k-100k 30% (8) 28% (65) 8% (06) 2% (23) 4% (23) 599Income: 100k+ 3% (92) 30% (87) 8% (53) 5% (44) 6% (7) 294Ethnicity: White 25% (42) 27% (464) 9% (330) 22% (367) 6% (0) 69Ethnicity: Hispanic 39% (76) 27% (52) 7% (3) 9% (38) 9% (7) 96Ethnicity: Afr. Am. 50% (27) 22% (55) 7% (7) 3% (34) 8% (9) 252Ethnicity: Other 37% (46) 28% (34) 3% (6) 6% (20) 7% (9) 25Relig: Protestant 25% (30) 29% (46) 9% (98) 22% (2) 5% (24) 509Relig: Roman Catholic 33% (6) 27% (96) 4% (5) 2% (75) 5% (6) 354Relig: Something Else 23% (46) 26% (52) 8% (35) 27% (54) 7% (4) 20Relig: Jewish 34% (8) 36% (9) 5% (3) 20% (0) 4% (2) 52Relig: Evangelical 26% (9) 27% (206) 8% (3) 23% (75) 6% (45) 748Relig: Non-Evang. Catholics 32% (0) 28% (89) 7% (53) 2% (66) 3% (9) 37Relig: All Christian 27% (292) 28% (294) 7% (84) 23% (24) 5% (53) 065Relig: All Non-Christian 34% (84) 27% (66) 7% (4) 6% (40) 6% (4) 247Community: Urban 36% (84) 26% (32) 3% (64) 8% (89) 7% (38) 507Community: Suburban 25% (240) 27% (255) 8% (7) 23% (22) 6% (55) 942Community: Rural 27% (69) 27% (67) 2% (28) 8% () 7% (45) 69Employ: Private Sector 30% (207) 27% (86) 8% (25) 20% (35) 4% (3) 684Employ: Government 30% (50) 27% (45) 9% (32) 8% (30) 5% (8) 64Employ: Self-Employed 37% (64) 29% (50) 3% (22) 6% (27) 5% (9) 73Employ: Homemaker 20% (2) 6% (6) 32% (33) 27% (28) 6% (6) 04Employ: Student 27% (7) 8% () 3% (8) 30% (9) 2% (7) 63Employ: Retired 24% (2) 32% (59) 7% (86) 2% (03) 5% (25) 495Employ: Unemployed 30% (50) 20% (34) 5% (25) 23% (38) 3% (2) 69Employ: Other 29% (62) 24% (52) 5% (33) 8% (39) 4% (30) 26Military HH: Yes 37% (44) 27% (05) 6% (62) 6% (6) 5% (20) 393Military HH: No 27% (449) 27% (448) 8% (30) 2% (359) 7% (8) 675RD/WT: Right Direction 32% (268) 27% (22) 7% (43) 8% (52) 6% (49) 832RD/WT: Wrong Track 26% (325) 27% (332) 8% (22) 22% (269) 7% (89) 235


394








395

Table HR4_18






396


Table HR4_19: And, if a new movie in each of the following series were released, how likely would you be to watch?Spider-Man



Adults 34% (720) 27% (562) 7% (352) 7% (352) 6% (24) 20Gender: Male 43% (423) 26% (25) 5% (49) 2% (5) 5% (44) 984Gender: Female 26% (297) 28% (3) 8% (203) 2% (236) 7% (79) 26Age: 18-29 49% (85) 23% (87) % (40) 0% (38) 7% (27) 376Age: 30-44 45% (27) 26% (24) 6% (77) 8% (40) 5% (23) 482Age: 45-54 33% (5) 32% (47) 5% (69) 5% (70) 4% (9) 456Age: 55-64 28% (86) 27% (83) 7% (54) 23% (7) 5% (5) 309Age: 65+ 6% (80) 25% (22) 23% (2) 27% (32) 8% (40) 487Generation Z: 18-21 47% (58) 24% (30) 2% (5) 0% (2) 6% (8) 24Millennial: Age 22-37 48% (249) 24% (23) 3% (68) 9% (46) 7% (34) 520Generation X: Age 38-53 37% (229) 30% (88) 5% (95) 3% (80) 4% (24) 66Boomers: Age 54-72 23% (77) 26% (98) 9% (46) 24% (79) 7% (53) 753PID: Dem (no lean) 38% (269) 27% (89) 3% (92) 5% (07) 6% (43) 70PID: Ind (no lean) 30% (6) 25% (35) 20% (04) 20% (05) 5% (26) 53PID: Rep (no lean) 33% (29) 27% (238) 8% (56) 6% (40) 6% (54) 878PID/Gender: DemMen 50% (49) 26% (77) 2% (34) 8% (22) 5% (3) 296PID/Gender: DemWomen 30% (9) 28% (3) 4% (58) 2% (85) 7% (30) 405PID/Gender: Ind Men 37% (0) 24% (66) 9% (53) 7% (47) 3% (8) 274PID/Gender: Ind Women 23% (60) 27% (69) 20% (52) 23% (58) 7% (8) 257PID/Gender: Rep Men 42% (74) 26% (09) 5% (62) % (46) 5% (23) 44PID/Gender: Rep Women 25% (7) 28% (29) 20% (93) 20% (94) 7% (3) 464Ideo: Liberal (1-3) 34% (233) 28% (90) 5% (04) 7% (3) 5% (35) 676Ideo: Moderate (4) 35% (60) 25% (6) 20% (93) 5% (69) 4% (8) 455Ideo: Conservative (5-7) 3% (204) 28% (83) 7% (6) 20% (32) 4% (29) 664Educ: College 36% (480) 26% (34) 5% (95) 6% (20) 7% (96) 32Educ: Bachelors degree 32% (64) 28% (42) 20% (0) 7% (88) 3% (6) 52Educ: Post-grad 28% (76) 29% (79) 20% (56) 9% (53) 4% () 277



397

Table HR4_19




Adults 34% (720) 27% (562) 7% (352) 7% (352) 6% (24) 20Income: Under 50k 36% (437) 25% (306) 5% (8) 6% (92) 7% (89) 205Income: 50k-100k 32% (93) 28% (72) 9% (3) 7% (05) 4% (25) 609Income: 100k+ 30% (89) 29% (84) 20% (58) 8% (54) 3% (0) 295Ethnicity: White 30% (52) 27% (469) 9% (39) 8% (307) 6% (96) 7Ethnicity: Hispanic 47% (93) 25% (50) 6% (2) 5% (29) 8% (5) 200Ethnicity: Afr. Am. 54% (44) 20% (54) 6% (6) 2% (33) 8% (2) 267Ethnicity: Other 42% (55) 30% (39) 3% (7) 9% (2) 6% (7) 3Relig: Protestant 26% (33) 26% (35) 22% (3) 22% (2) 4% (20) 53Relig: Roman Catholic 30% (07) 27% (98) 9% (68) 9% (69) 5% (8) 360Relig: Something Else 38% (76) 25% (5) 5% (3) 8% (36) 4% (8) 20Relig: Jewish 34% (8) 32% (7) 4% (8) 3% (7) 7% (4) 52Relig: Evangelical 28% (208) 26% (96) 2% (59) 20% (48) 5% (39) 750Relig: Non-Evang. Catholics 33% (08) 27% (88) 6% (53) 2% (69) 2% (8) 324Relig: All Christian 29% (36) 26% (284) 20% (2) 20% (27) 4% (47) 075Relig: All Non-Christian 50% (29) 24% (62) 0% (26) 9% (22) 6% (7) 256Community: Urban 40% (23) 25% (32) 2% (62) 6% (84) 7% (36) 527Community: Suburban 32% (302) 26% (249) 9% (84) 8% (7) 5% (47) 954Community: Rural 33% (205) 29% (8) 7% (07) 5% (96) 6% (4) 629Employ: Private Sector 36% (250) 27% (87) 8% (26) 5% (03) 4% (26) 69Employ: Government 36% (6) 28% (47) 6% (28) 3% (22) 6% () 69Employ: Self-Employed 44% (78) 28% (49) 9% (6) 5% (26) 4% (7) 75Employ: Homemaker 32% (35) 34% (37) 3% (4) 8% (9) 3% (3) 08Employ: Student 46% (32) 28% (20) 7% (5) % (8) 8% (5) 70Employ: Retired 20% (97) 26% (27) 22% (0) 25% (25) 7% (33) 49Employ: Unemployed 46% (8) 23% (4) 2% (2) 0% (8) 9% (6) 77Employ: Other 38% (87) 24% (55) 4% (33) 4% (3) 0% (23) 229Military HH: Yes 39% (50) 27% (03) 5% (58) 5% (59) 4% (6) 386Military HH: No 33% (570) 27% (459) 7% (294) 7% (293) 6% (08) 724RD/WT: Right Direction 36% (300) 27% (230) 5% (26) 7% (46) 5% (43) 844RD/WT: Wrong Track 33% (420) 26% (333) 8% (227) 6% (206) 6% (8) 266


398





Adults 34% (720) 27% (562) 7% (352) 7% (352) 6% (24) 20Trump Job Approve 34% (30) 28% (256) 6% (44) 7% (59) 5% (43) 9Trump Job Disapprove 34% (37) 26% (279) 8% (93) 6% (78) 6% (6) 084Trump Job Strongly Approve 34% (66) 27% (3) 7% (83) 8% (85) 5% (22) 488Trump Job Somewhat Approve 34% (44) 29% (25) 4% (6) 7% (73) 5% (20) 423Trump Job Somewhat Disapprove 38% (97) 23% (58) 9% (49) 6% (40) 5% (2) 257Trump Job Strongly Disapprove 33% (274) 27% (22) 7% (44) 7% (38) 6% (50) 827#1 Issue: Economy 40% (229) 25% (45) 5% (89) 3% (74) 6% (37) 573#1 Issue: Security 3% () 27% (96) 7% (62) 20% (72) 5% (7) 358#1 Issue: Health Care 33% (38) 28% (7) 8% (76) 7% (69) 4% (8) 48#1 Issue: Medicare / Social Security 23% (73) 29% (89) 7% (53) 23% (73) 8% (24) 3#1 Issue: Women’s Issues 37% (46) 29% (37) 3% (6) 6% (20) 5% (6) 25#1 Issue: Education 40% (5) 27% (34) 7% (2) 2% (6) 5% (6) 28#1 Issue: Energy 39% (29) 24% (8) 2% (6) 8% (6) 8% (6) 75#1 Issue: Other 36% (44) 2% (26) 6% (20) 8% (22) 8% (9) 22016 Vote: Hillary Clinton 33% (233) 26% (86) 7% (22) 7% (22) 6% (4) 7042016 Vote: Donald Trump 3% (236) 28% (25) 8% (39) 8% (38) 5% (35) 7632016 Vote: Someone else 35% (65) 26% (48) 6% (30) 6% (30) 7% (2) 842016 Vote: Didnt Vote 4% (85) 25% (4) 3% (60) 3% (6) 8% (36) 455Voted in 2014: Yes 32% (47) 27% (393) 7% (257) 9% (274) 5% (80) 474Voted in 2014: No 39% (249) 27% (70) 5% (95) 2% (78) 7% (44) 6362012 Vote: Barack Obama 34% (303) 27% (238) 6% (45) 8% (56) 6% (50) 8922012 Vote: Mitt Romney 30% (73) 26% (49) 20% (5) 2% (20) 4% (26) 5832012 Vote: Other 25% (9) 27% (2) 7% (3) 2% (6) % (9) 782012 Vote: Didn’t Vote 40% (225) 28% (54) 4% (79) % (59) 7% (40) 5574-Region: Northeast 33% (2) 29% (06) 4% (53) 9% (70) 5% (20) 3704-Region: Midwest 33% (58) 29% (38) 8% (87) 6% (77) 5% (22) 4824-Region: South 36% (287) 25% (99) 6% (25) 7% (36) 6% (47) 7934-Region: West 33% (54) 26% (9) 9% (87) 5% (70) 7% (34) 464Favorable of Trump 34% (304) 28% (255) 6% (43) 7% (54) 5% (4) 897Unfavorable of Trump 34% (375) 26% (279) 8% (92) 6% (77) 6% (63) 087



399

Table HR4_19




Adults 34% (720) 27% (562) 7% (352) 7% (352) 6% (24) 20Very Favorable of Trump 33% (66) 28% (42) 7% (85) 8% (92) 4% (2) 506Somewhat Favorable of Trump 35% (39) 29% (3) 5% (58) 6% (6) 5% (20) 39Somewhat Unfavorable of Trump 35% (7) 25% (49) 23% (47) 4% (27) 3% (6) 200Very Unfavorable of Trump 34% (304) 26% (230) 6% (46) 7% (50) 6% (57) 887Frequent TV watchers 36% (589) 25% (49) 7% (280) 7% (276) 5% (86) 649Frequent movie watchers 44% (434) 26% (255) 3% (30) % (08) 5% (53) 979Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


400


Table HR4_20: And, if a new movie in each of the following series were released, how likely would you be to watch?Pirates of the Caribbean



Adults 37% (773) 27% (555) 6% (337) 5% (39) 5% (03) 2087Gender: Male 42% (404) 26% (255) 5% (43) 3% (28) 4% (37) 968Gender: Female 33% (369) 27% (300) 7% (94) 7% (9) 6% (65) 9Age: 18-29 49% (84) 23% (85) 2% (46) 0% (39) 5% (8) 372Age: 30-44 45% (2) 26% (20) 5% (70) 0% (48) 4% (20) 468Age: 45-54 35% (60) 29% (3) 4% (64) 8% (82) 4% (8) 455Age: 55-64 37% (6) 25% (78) 6% (50) 7% (53) 4% (3) 30Age: 65+ 2% (03) 29% (42) 22% (08) 20% (96) 7% (33) 482Generation Z: 18-21 43% (54) 25% (3) 5% (8) % (4) 6% (7) 24Millennial: Age 22-37 49% (250) 23% (5) 4% (70) 0% (49) 4% (22) 506Generation X: Age 38-53 38% (233) 29% (79) 3% (82) 6% (96) 4% (22) 63Boomers: Age 54-72 30% (224) 28% (2) 9% (40) 7% (26) 6% (45) 747PID: Dem (no lean) 35% (24) 26% (76) 9% (27) 5% (02) 5% (34) 680PID: Ind (no lean) 35% (86) 29% (56) 3% (72) 7% (9) 5% (27) 532PID: Rep (no lean) 40% (346) 25% (223) 6% (39) 4% (26) 5% (42) 875PID/Gender: DemMen 40% (5) 28% (79) 4% (40) 2% (35) 5% (5) 285PID/Gender: DemWomen 32% (26) 25% (97) 22% (86) 7% (67) 5% (9) 395PID/Gender: Ind Men 39% (07) 30% (82) 2% (32) 5% (4) 3% (9) 270PID/Gender: Ind Women 30% (80) 28% (74) 5% (40) 9% (5) 7% (7) 262PID/Gender: Rep Men 44% (83) 23% (94) 7% (7) 3% (52) 3% (3) 43PID/Gender: Rep Women 35% (64) 28% (29) 5% (68) 6% (73) 6% (29) 463Ideo: Liberal (1-3) 35% (230) 28% (83) 7% () 7% (09) 4% (25) 659Ideo: Moderate (4) 36% (64) 3% (4) 6% (74) 4% (62) 3% (6) 456Ideo: Conservative (5-7) 38% (250) 24% (57) 7% (5) 7% (5) 4% (27) 663Educ: College 39% (5) 26% (343) 5% (9) 4% (89) 6% (76) 30Educ: Bachelors degree 34% (72) 29% (45) 6% (80) 7% (88) 4% (8) 504Educ: Post-grad 33% (90) 25% (68) 24% (66) 5% (42) 3% (8) 274



401

Table HR4_20




Adults 37% (773) 27% (555) 6% (337) 5% (39) 5% (03) 2087Income: Under 50k 39% (463) 25% (30) 4% (67) 6% (85) 6% (70) 86Income: 50k-100k 35% (22) 29% (74) 8% (07) 4% (86) 4% (25) 604Income: 100k+ 33% (98) 27% (80) 2% (63) 6% (48) 3% (8) 297Ethnicity: White 36% (68) 27% (454) 7% (283) 6% (276) 5% (78) 709Ethnicity: Hispanic 50% (96) 24% (46) 0% (9) % (22) 5% (0) 93Ethnicity: Afr. Am. 4% (04) 25% (64) 6% (39) % (28) 7% (7) 25Ethnicity: Other 40% (5) 30% (38) 2% (5) 2% (5) 6% (8) 27Relig: Protestant 28% (43) 29% (47) 9% (97) 2% (05) 4% (2) 52Relig: Roman Catholic 36% (26) 26% (9) 8% (63) 5% (54) 5% (8) 352Relig: Something Else 44% (89) 32% (65) 2% (23) 0% (9) 3% (6) 202Relig: Jewish 28% (5) 24% (3) 9% (0) 9% (0) 0% (5) 53Relig: Evangelical 33% (247) 29% (26) 7% (29) 6% (6) 5% (35) 744Relig: Non-Evang. Catholics 34% () 27% (87) 7% (54) 9% (62) 3% (8) 32Relig: All Christian 34% (358) 28% (302) 7% (83) 7% (78) 4% (44) 065Relig: All Non-Christian 48% (2) 23% (59) 2% (3) 3% (32) 3% (9) 25Community: Urban 42% (23) 23% (7) 6% (80) 3% (65) 7% (34) 508Community: Suburban 33% (34) 29% (276) 6% (56) 8% (67) 4% (40) 953Community: Rural 39% (247) 26% (63) 6% (02) 4% (86) 5% (29) 626Employ: Private Sector 39% (265) 26% (76) 5% (04) 6% () 4% (30) 685Employ: Government 39% (64) 29% (48) 4% (24) 3% (22) 4% (7) 65Employ: Self-Employed 39% (69) 3% (55) 3% (23) 0% (8) 6% () 75Employ: Homemaker 39% (42) 27% (29) 5% (6) 7% (8) 2% (2) 07Employ: Student 44% (30) 26% (7) 6% (0) 7% (5) 7% (5) 66Employ: Retired 26% (25) 30% (47) 2% (03) 20% (97) 3% (6) 488Employ: Unemployed 45% (78) 2% (36) 8% (32) 9% (6) 8% (3) 74Employ: Other 45% (0) 2% (48) % (26) 4% (32) 8% (9) 226Military HH: Yes 42% (67) 26% (02) 5% (57) 2% (47) 5% (20) 394Military HH: No 36% (606) 27% (453) 7% (280) 6% (27) 5% (83) 694RD/WT: Right Direction 4% (345) 25% (209) 6% (35) 4% (20) 4% (35) 844RD/WT: Wrong Track 34% (428) 28% (347) 6% (202) 6% (99) 5% (68) 244


402





Adults 37% (773) 27% (555) 6% (337) 5% (39) 5% (03) 2087Trump Job Approve 4% (37) 26% (236) 5% (4) 4% (3) 3% (3) 90Trump Job Disapprove 34% (364) 27% (293) 7% (84) 6% (74) 5% (52) 067Trump Job Strongly Approve 42% (204) 23% () 6% (77) 7% (82) 3% (5) 489Trump Job Somewhat Approve 40% (67) 30% (25) 5% (63) 2% (49) 4% (6) 42Trump Job Somewhat Disapprove 4% (03) 27% (68) 6% (4) 3% (34) 3% (8) 255Trump Job Strongly Disapprove 32% (260) 28% (225) 8% (43) 7% (40) 5% (44) 82#1 Issue: Economy 45% (257) 24% (37) 5% (85) % (6) 5% (3) 57#1 Issue: Security 37% (34) 24% (88) 8% (66) 6% (57) 4% (5) 360#1 Issue: Health Care 30% (23) 33% (33) 5% (63) 8% (74) 4% (7) 40#1 Issue: Medicare / Social Security 30% (94) 28% (87) 20% (63) 6% (49) 6% (8) 30#1 Issue: Women’s Issues 34% (42) 24% (30) 6% (20) 22% (27) 4% (4) 23#1 Issue: Education 38% (47) 32% (40) 3% (6) 3% (6) 5% (6) 25#1 Issue: Energy 46% (33) 23% (6) 6% (2) 9% (7) 5% (4) 7#1 Issue: Other 38% (44) 2% (24) % (3) 25% (29) 5% (6) 72016 Vote: Hillary Clinton 33% (226) 28% (90) 8% (24) 7% (6) 4% (30) 6862016 Vote: Donald Trump 38% (287) 25% (9) 7% (3) 6% (2) 4% (30) 7592016 Vote: Someone else 39% (74) 25% (47) 4% (27) 4% (26) 8% (6) 902016 Vote: Didnt Vote 4% (86) 28% (26) 2% (54) 3% (56) 6% (26) 449Voted in 2014: Yes 35% (50) 26% (383) 8% (260) 6% (24) 5% (7) 464Voted in 2014: No 42% (264) 28% (73) 2% (77) 2% (77) 5% (3) 6232012 Vote: Barack Obama 34% (295) 29% (25) 7% (49) 6% (39) 4% (38) 8722012 Vote: Mitt Romney 35% (203) 23% (36) 9% (3) 9% (09) 4% (2) 5832012 Vote: Other 39% (33) 23% (20) 7% (6) 6% (4) 5% (2) 842012 Vote: Didn’t Vote 44% (243) 27% (50) 3% (69) 0% (56) 6% (3) 5494-Region: Northeast 32% (7) 27% (98) 9% (70) 6% (60) 6% (23) 3674-Region: Midwest 36% (74) 28% (37) 7% (8) 6% (78) 4% (8) 4884-Region: South 38% (296) 28% (26) 5% (8) 4% (08) 5% (35) 7744-Region: West 4% (86) 23% (05) 5% (67) 6% (73) 6% (26) 457Favorable of Trump 42% (375) 25% (226) 5% (34) 5% (3) 4% (34) 899Unfavorable of Trump 33% (353) 28% (299) 8% (86) 6% (72) 5% (54) 064



403

Table HR4_20




Adults 37% (773) 27% (555) 6% (337) 5% (39) 5% (03) 2087Very Favorable of Trump 4% (20) 23% (7) 5% (78) 7% (89) 3% (6) 50Somewhat Favorable of Trump 42% (65) 28% (09) 4% (56) % (42) 4% (8) 389Somewhat Unfavorable of Trump 36% (70) 32% (62) 5% (30) 3% (25) 4% (9) 96Very Unfavorable of Trump 33% (283) 27% (237) 8% (57) 7% (47) 5% (45) 868Frequent TV watchers 37% (608) 27% (440) 5% (250) 6% (257) 5% (78) 633Frequent movie watchers 46% (445) 25% (247) 4% (32) 0% (02) 5% (49) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_21: And, if a new movie in each of the following series were released, how likely would you be to watch?The Fast and the Furious



Adults 34% (707) 9% (393) 7% (357) 23% (485) 6% (29) 207Gender: Male 39% (375) 9% (79) 6% (52) 22% (208) 5% (47) 962Gender: Female 30% (332) 9% (24) 8% (205) 25% (277) 7% (82) 0Age: 18-29 48% (80) 5% (56) 5% (54) 6% (59) 6% (23) 37Age: 30-44 46% (22) 8% (87) 5% (74) 7% (80) 4% (8) 479Age: 45-54 32% (44) 2% (93) 7% (77) 26% (6) 4% (9) 448Age: 55-64 28% (88) 22% (69) 6% (48) 28% (85) 6% (8) 309Age: 65+ 6% (75) 9% (88) 22% (04) 3% (45) % (52) 465Generation Z: 18-21 46% (57) % (3) 5% (9) 20% (24) 8% (0) 24Millennial: Age 22-37 47% (240) 9% (95) 5% (78) 5% (77) 4% (22) 53Generation X: Age 38-53 39% (235) 9% (7) 6% (95) 23% (4) 4% (23) 60Boomers: Age 54-72 23% (69) 2% (55) 7% (27) 30% (28) 8% (62) 73PID: Dem (no lean) 32% (28) 9% (34) 6% (2) 26% (82) 6% (44) 689PID: Ind (no lean) 3% (59) 9% (99) 8% (93) 26% (32) 6% (33) 56PID: Rep (no lean) 38% (33) 8% (60) 8% (52) 20% (7) 6% (53) 866PID/Gender: DemMen 37% (06) 22% (62) 5% (44) 22% (63) 5% (4) 289PID/Gender: DemWomen 28% (2) 8% (7) 7% (68) 30% (9) 7% (30) 400PID/Gender: Ind Men 3% (80) 8% (48) 8% (47) 28% (73) 5% (2) 26PID/Gender: Ind Women 3% (78) 20% (5) 8% (46) 23% (59) 8% (2) 255PID/Gender: Rep Men 46% (90) 7% (69) 5% (60) 7% (72) 5% (2) 42PID/Gender: Rep Women 3% (4) 20% (9) 20% (92) 22% (99) 7% (32) 454Ideo: Liberal (1-3) 29% (96) 8% (2) 8% (22) 28% (89) 6% (37) 665Ideo: Moderate (4) 33% (47) 20% (88) 8% (80) 24% (08) 5% (2) 444Ideo: Conservative (5-7) 3% (20) 2% (34) 9% (25) 23% (5) 6% (39) 650Educ: College 40% (526) 9% (24) 5% (92) 9% (247) 7% (97) 303Educ: Bachelors degree 23% (5) 22% (0) 2% (08) 30% (49) 4% (2) 502Educ: Post-grad 25% (66) 6% (4) 2% (57) 34% (89) 4% (2) 266



405

Table HR4_21




Adults 34% (707) 9% (393) 7% (357) 23% (485) 6% (29) 207Income: Under 50k 39% (460) 8% (25) 5% (79) 20% (235) 8% (92) 8Income: 50k-100k 30% (78) 9% (6) 8% (0) 28% (70) 4% (25) 598Income: 100k+ 24% (69) 2% (62) 23% (68) 28% (8) 4% (3) 293Ethnicity: White 3% (53) 8% (303) 9% (325) 26% (436) 6% (0) 677Ethnicity: Hispanic 43% (85) 2% (40) 4% (28) 6% (32) 5% (0) 96Ethnicity: Afr. Am. 52% (36) 23% (6) 5% (3) 2% (32) 8% (2) 263Ethnicity: Other 44% (58) 22% (29) 5% (9) 3% (7) 6% (8) 32Relig: Protestant 25% (2) 20% (97) 23% (3) 26% (30) 6% (29) 490Relig: Roman Catholic 33% (5) 8% (65) 6% (58) 27% (96) 6% (20) 354Relig: Something Else 37% (74) 8% (36) 2% (24) 26% (52) 7% (4) 200Relig: Jewish 22% () 20% (0) 3% (7) 35% (7) 0% (5) 50Relig: Evangelical 29% (209) 8% (32) 9% (39) 28% (20) 7% (48) 730Relig: Non-Evang. Catholics 32% (0) 2% (66) 8% (56) 24% (76) 5% (5) 34Relig: All Christian 30% (30) 9% (98) 9% (95) 27% (278) 6% (63) 044Relig: All Non-Christian 53% (35) 9% (48) 2% (30) 3% (34) 4% (9) 257Community: Urban 37% (92) 2% (0) 4% (73) 23% (8) 5% (27) 59Community: Suburban 30% (279) 7% (57) 9% (8) 27% (253) 7% (63) 933Community: Rural 38% (236) 20% (26) 7% (03) 8% (4) 6% (40) 69Employ: Private Sector 35% (237) 8% (24) 7% (8) 26% (76) 4% (27) 682Employ: Government 3% (52) 5% (25) 22% (37) 25% (4) 7% () 65Employ: Self-Employed 39% (68) 24% (42) 4% (25) 6% (27) 7% () 73Employ: Homemaker 32% (3) 23% (23) 23% (22) 8% (8) 4% (4) 99Employ: Student 40% (27) 4% (9) 7% () 2% (4) 9% (6) 67Employ: Retired 9% (94) 22% (08) 2% (04) 30% (44) 7% (36) 485Employ: Unemployed 49% (86) 4% (25) 2% (2) 9% (34) 7% (2) 78Employ: Other 5% (3) 7% (38) 9% (20) 3% (30) 0% (23) 223Military HH: Yes 33% (28) 8% (69) 8% (68) 25% (94) 6% (25) 383Military HH: No 34% (580) 9% (323) 7% (289) 23% (39) 6% (05) 688RD/WT: Right Direction 39% (39) 20% (64) 6% (33) 20% (65) 6% (48) 829RD/WT: Wrong Track 3% (388) 8% (229) 8% (225) 26% (320) 7% (8) 242


406





Adults 34% (707) 9% (393) 7% (357) 23% (485) 6% (29) 207Trump Job Approve 38% (339) 20% (80) 7% (55) 9% (7) 5% (48) 892Trump Job Disapprove 29% (35) 9% (99) 8% (9) 28% (30) 6% (62) 069Trump Job Strongly Approve 38% (83) 20% (97) 7% (82) 9% (92) 4% (2) 475Trump Job Somewhat Approve 38% (56) 20% (82) 7% (73) 9% (78) 6% (27) 47Trump Job Somewhat Disapprove 38% (95) 9% (48) 8% (45) 20% (50) 5% () 249Trump Job Strongly Disapprove 27% (22) 8% (5) 8% (46) 3% (25) 6% (5) 820#1 Issue: Economy 4% (233) 8% (00) 6% (9) 2% (8) 5% (27) 568#1 Issue: Security 35% (24) 9% (65) 8% (63) 20% (7) 7% (26) 349#1 Issue: Health Care 32% (32) 20% (84) 8% (75) 24% (98) 6% (25) 44#1 Issue: Medicare / Social Security 26% (80) 25% (77) 9% (58) 23% (70) 7% (2) 307#1 Issue: Women’s Issues 2% (26) 3% (6) 24% (29) 39% (48) 3% (3) 22#1 Issue: Education 37% (45) 24% (29) 7% (8) 24% (29) 8% (9) 2#1 Issue: Energy 32% (23) 4% (0) 23% (7) 8% (3) 2% (9) 72#1 Issue: Other 37% (44) 9% () 4% (7) 32% (38) 7% (9) 82016 Vote: Hillary Clinton 29% (20) 9% (3) 8% (22) 29% (98) 6% (42) 6942016 Vote: Donald Trump 34% (253) 20% (48) 9% (42) 2% (59) 5% (38) 7392016 Vote: Someone else 24% (43) 9% (34) 6% (28) 32% (58) 0% (8) 82016 Vote: Didnt Vote 46% (20) 8% (80) 4% (65) 5% (67) 7% (32) 455Voted in 2014: Yes 29% (422) 9% (273) 8% (26) 27% (396) 6% (88) 440Voted in 2014: No 45% (285) 9% (20) 5% (96) 4% (89) 7% (4) 632012 Vote: Barack Obama 28% (247) 20% (79) 8% (56) 28% (246) 5% (48) 8762012 Vote: Mitt Romney 30% (70) 8% (04) 20% (5) 25% (42) 6% (33) 5652012 Vote: Other 36% (28) 8% (6) 5% () 27% (2) 5% (2) 782012 Vote: Didn’t Vote 47% (262) 9% (04) 3% (75) 4% (76) 7% (37) 5534-Region: Northeast 28% (02) 8% (65) 8% (65) 27% (99) 9% (33) 3644-Region: Midwest 34% (65) 20% (94) 7% (80) 25% (20) 4% (2) 4804-Region: South 40% (309) 8% (39) 6% (28) 20% (52) 6% (48) 7754-Region: West 29% (3) 2% (95) 9% (85) 25% (4) 6% (27) 453Favorable of Trump 39% (34) 9% (70) 7% (47) 9% (70) 6% (52) 880Unfavorable of Trump 30% (39) 9% (98) 8% (95) 28% (298) 5% (58) 068



407

Table HR4_21






408





Adults 38% (79) 22% (454) 5% (39) 7% (357) 7% (44) 2065Gender: Male 50% (482) 20% (97) 4% (32) 2% (5) 5% (45) 97Gender: Female 28% (309) 23% (257) 7% (87) 22% (242) 9% (99) 094Age: 18-29 46% (70) 2% (78) 5% (54) 2% (43) 7% (26) 37Age: 30-44 53% (250) 23% (07) % (54) 9% (43) 4% (2) 475Age: 45-54 42% (90) 25% () 3% (59) 5% (67) 5% (2) 447Age: 55-64 34% (0) 2% (63) 7% (50) 22% (65) 7% (2) 300Age: 65+ 7% (8) 20% (94) 22% (02) 30% (39) 2% (55) 472Generation Z: 18-21 44% (54) 22% (27) 4% (7) 2% (5) 8% (9) 2Millennial: Age 22-37 5% (26) 2% (08) 3% (68) 9% (48) 6% (29) 54Generation X: Age 38-53 45% (273) 24% (44) 3% (79) 4% (84) 4% (26) 605Boomers: Age 54-72 25% (84) 23% (68) 8% (30) 24% (72) 0% (76) 730PID: Dem (no lean) 4% (279) 23% (57) 3% (90) 6% (09) 7% (45) 680PID: Ind (no lean) 37% (94) 20% (05) 5% (78) 2% () 7% (37) 525PID: Rep (no lean) 37% (38) 22% (9) 8% (5) 6% (37) 7% (6) 860PID/Gender: DemMen 58% (67) 20% (57) 9% (27) 9% (27) 4% (2) 29PID/Gender: DemWomen 29% (2) 26% (00) 6% (62) 2% (8) 9% (34) 389PID/Gender: Ind Men 46% (25) 9% (5) 5% (39) 6% (43) 5% (3) 27PID/Gender: Ind Women 27% (69) 2% (54) 5% (38) 27% (68) 0% (25) 254PID/Gender: Rep Men 46% (90) 22% (89) 6% (66) % (44) 5% (20) 409PID/Gender: Rep Women 28% (28) 23% (02) 9% (86) 2% (93) 9% (4) 450Ideo: Liberal (1-3) 40% (263) 24% (59) 5% (97) 6% (07) 6% (39) 664Ideo: Moderate (4) 39% (73) 22% (97) 8% (8) 7% (74) 5% (22) 448Ideo: Conservative (5-7) 35% (228) 22% (42) 6% (05) 20% (26) 7% (46) 648Educ: College 39% (506) 22% (280) 4% (83) 6% (22) 8% (09) 29Educ: Bachelors degree 38% (89) 23% (5) 7% (84) 9% (94) 4% (20) 502Educ: Post-grad 35% (96) 22% (59) 9% (52) 9% (5) 5% (5) 272



409

Table HR4_22




Adults 38% (79) 22% (454) 5% (39) 7% (357) 7% (44) 2065Income: Under 50k 39% (459) 2% (250) 3% (58) 7% (203) 9% (0) 70Income: 50k-100k 38% (225) 23% (39) 6% (95) 8% (08) 5% (32) 600Income: 100k+ 36% (07) 22% (65) 22% (66) 5% (45) 4% () 294Ethnicity: White 35% (582) 23% (389) 7% (283) 8% (308) 7% (7) 679Ethnicity: Hispanic 57% (3) 4% (28) 8% (7) 4% (28) 6% () 96Ethnicity: Afr. Am. 57% (46) 6% (4) 7% (9) 2% (32) 8% (9) 256Ethnicity: Other 49% (63) 8% (24) 3% (7) 3% (7) 6% (8) 29Relig: Protestant 30% (48) 22% (0) 9% (96) 23% (5) 7% (33) 503Relig: Roman Catholic 35% (25) 22% (76) 5% (53) 23% (80) 5% (9) 353Relig: Something Else 43% (85) 23% (47) 3% (26) 4% (28) 7% (3) 99Relig: Jewish 32% (7) 32% (7) % (6) 6% (9) 9% (5) 53Relig: Evangelical 34% (252) 2% (56) 6% (6) 22% (63) 7% (49) 737Relig: Non-Evang. Catholics 33% (06) 24% (76) 8% (59) 9% (6) 5% (7) 38Relig: All Christian 34% (359) 22% (233) 7% (75) 2% (223) 6% (65) 055Relig: All Non-Christian 50% (24) 2% (5) % (28) % (28) 7% (6) 247Community: Urban 47% (242) 22% (2) 2% (64) 3% (69) 6% (32) 59Community: Suburban 35% (327) 22% (206) 7% (60) 9% (80) 7% (64) 937Community: Rural 37% (222) 22% (36) 6% (95) 8% (07) 8% (48) 609Employ: Private Sector 43% (293) 22% (47) 5% (02) 5% (06) 5% (35) 683Employ: Government 42% (70) 23% (39) 6% (28) 2% (20) 7% () 68Employ: Self-Employed 49% (85) 2% (36) 2% (20) 3% (22) 6% (0) 73Employ: Homemaker 37% (38) 33% (34) 6% (6) 2% (2) 2% (2) 02Employ: Student 4% (27) 22% (5) 4% (0) 4% (9) 9% (6) 67Employ: Retired 22% (05) 2% (02) 2% (00) 27% (29) 8% (39) 475Employ: Unemployed 46% (8) 22% (39) 4% (25) 9% (6) 8% (4) 76Employ: Other 4% (9) 9% (4) 3% (29) 5% (33) 2% (27) 22Military HH: Yes 47% (82) 8% (7) 2% (47) 6% (62) 7% (26) 388Military HH: No 36% (609) 23% (382) 6% (272) 8% (294) 7% (9) 676RD/WT: Right Direction 39% (323) 2% (73) 6% (32) 7% (42) 7% (58) 828RD/WT: Wrong Track 38% (469) 23% (28) 5% (86) 7% (25) 7% (86) 237


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Adults 38% (79) 22% (454) 5% (39) 7% (357) 7% (44) 2065Trump Job Approve 38% (337) 23% (203) 6% (40) 7% (49) 7% (58) 888Trump Job Disapprove 39% (43) 22% (238) 5% (6) 8% (93) 6% (63) 068Trump Job Strongly Approve 39% (86) 2% (0) 5% (72) 8% (85) 6% (3) 475Trump Job Somewhat Approve 37% (5) 25% (0) 7% (68) 6% (64) 7% (27) 43Trump Job Somewhat Disapprove 4% (02) 23% (58) 3% (33) 8% (45) 4% () 250Trump Job Strongly Disapprove 38% (30) 22% (80) 6% (28) 8% (48) 6% (52) 88#1 Issue: Economy 46% (258) 2% (8) 4% (80) 3% (74) 6% (34) 564#1 Issue: Security 36% (28) 9% (66) 7% (59) 20% (69) 9% (30) 352#1 Issue: Health Care 38% (55) 23% (9) 8% (74) 6% (65) 4% (8) 404#1 Issue: Medicare / Social Security 22% (69) 27% (82) 5% (46) 26% (8) 0% (3) 309#1 Issue: Women’s Issues 43% (52) 24% (30) 3% (6) 6% (9) 4% (4) 2#1 Issue: Education 46% (58) 22% (27) 2% (5) 3% (6) 6% (8) 25#1 Issue: Energy 37% (26) 28% (20) 20% (4) 6% (4) 0% (7) 72#1 Issue: Other 39% (46) 6% (9) 2% (4) 23% (28) 9% () 82016 Vote: Hillary Clinton 40% (272) 2% (46) 4% (97) 8% (22) 7% (47) 6822016 Vote: Donald Trump 34% (253) 23% (7) 8% (3) 9% (4) 7% (5) 7472016 Vote: Someone else 39% (72) 22% (40) 4% (26) 7% (32) 7% (4) 842016 Vote: Didnt Vote 43% (93) 2% (96) 4% (65) 4% (6) 7% (33) 448Voted in 2014: Yes 37% (533) 2% (307) 5% (223) 9% (276) 7% (0) 438Voted in 2014: No 4% (258) 23% (47) 5% (96) 3% (8) 7% (44) 6262012 Vote: Barack Obama 39% (339) 22% (96) 4% (25) 7% (50) 7% (6) 8702012 Vote: Mitt Romney 33% (86) 22% (26) 7% (99) 22% (24) 6% (36) 572012 Vote: Other 34% (26) 7% (3) 8% (4) 9% (5) 2% (0) 782012 Vote: Didn’t Vote 44% (240) 22% (9) 5% (80) 2% (68) 7% (38) 5454-Region: Northeast 37% (34) 20% (75) 5% (55) 20% (74) 8% (29) 3664-Region: Midwest 37% (8) 22% (07) 5% (73) 9% (9) 7% (34) 4854-Region: South 39% (30) 22% (68) 6% (9) 6% (20) 7% (56) 7644-Region: West 39% (76) 23% (04) 6% (72) 6% (72) 6% (26) 449Favorable of Trump 39% (34) 22% (94) 5% (36) 7% (46) 7% (63) 880Unfavorable of Trump 38% (40) 22% (232) 6% (70) 8% (9) 6% (64) 067



411

Table HR4_22






412


Table HR4_23: And, if a new movie in each of the following series were released, how likely would you be to watch?Thor



Adults 34% (69) 20% (402) 8% (357) 20% (400) 8% (62) 203Gender: Male 43% (407) 20% (89) 8% (7) 3% (24) 6% (55) 946Gender: Female 27% (285) 20% (23) 7% (86) 26% (276) 0% (08) 067Age: 18-29 46% (66) 8% (66) 5% (53) 4% (52) 7% (26) 363Age: 30-44 47% (220) 2% (96) 5% (7) % (53) 6% (29) 469Age: 45-54 39% (72) 2% (94) 5% (68) 20% (89) 5% (22) 445Age: 55-64 26% (76) 22% (64) 20% (60) 25% (74) 7% (2) 295Age: 65+ 3% (58) 9% (82) 24% (05) 30% (32) 4% (64) 442Generation Z: 18-21 44% (53) 5% (9) 4% (7) 9% (22) 8% (0) 2Millennial: Age 22-37 47% (235) 2% (04) 5% (75) % (56) 7% (33) 503Generation X: Age 38-53 4% (248) 2% (27) 5% (90) 7% (0) 5% (3) 598Boomers: Age 54-72 2% (45) 20% (43) 20% (43) 28% (95) % (80) 707PID: Dem (no lean) 35% (235) 23% (52) 6% (08) 8% (20) 8% (50) 665PID: Ind (no lean) 33% (67) 9% (99) 7% (89) 24% (2) 7% (34) 50PID: Rep (no lean) 35% (290) 8% (5) 9% (60) 9% (60) 9% (78) 838PID/Gender: DemMen 47% (36) 22% (62) 7% (50) 8% (23) 5% (6) 286PID/Gender: DemWomen 26% (99) 24% (90) 5% (58) 26% (97) 9% (35) 379PID/Gender: Ind Men 38% (99) 2% (55) 8% (46) 9% (49) 5% (2) 263PID/Gender: Ind Women 27% (68) 8% (44) 7% (42) 29% (7) 9% (22) 247PID/Gender: Rep Men 43% (72) 8% (72) 9% (75) 3% (52) 7% (27) 398PID/Gender: Rep Women 27% (8) 8% (79) 9% (85) 25% (08) 2% (5) 44Ideo: Liberal (1-3) 35% (228) 23% (49) 7% () 8% (8) 6% (38) 644Ideo: Moderate (4) 33% (42) 20% (88) 2% (92) 2% (9) 6% (24) 436Ideo: Conservative (5-7) 33% (2) 9% (8) 7% (06) 22% (37) 0% (62) 634Educ: College 36% (445) 9% (236) 7% (23) 9% (244) 9% (5) 254Educ: Bachelors degree 32% (56) 23% () 9% (94) 2% (02) 6% (28) 49Educ: Post-grad 33% (90) 20% (55) 9% (50) 20% (54) 7% (9) 268



413

Table HR4_23




Adults 34% (69) 20% (402) 8% (357) 20% (400) 8% (62) 203Income: Under 50k 36% (407) 8% (209) 7% (92) 20% (222) 9% (04) 34Income: 50k-100k 33% (94) 22% (30) 7% (03) 2% (26) 7% (39) 592Income: 100k+ 32% (9) 22% (62) 22% (62) 8% (53) 7% (9) 287Ethnicity: White 32% (59) 9% (38) 9% (32) 22% (357) 8% (27) 633Ethnicity: Hispanic 46% (90) 20% (38) 8% (6) 7% (32) 9% (8) 95Ethnicity: Afr. Am. 45% (6) 2% (54) 2% (29) 2% (3) 9% (24) 255Ethnicity: Other 45% (57) 24% (30) 2% (5) 0% (2) 9% (2) 26Relig: Protestant 25% (23) 8% (86) 23% (0) 24% (8) 9% (45) 483Relig: Roman Catholic 29% (99) 2% (72) 8% (60) 25% (86) 8% (26) 344Relig: Something Else 44% (85) 2% (4) 4% (28) 6% (3) 4% (7) 92Relig: Jewish 34% (8) 6% (9) 24% (3) 9% (0) 7% (4) 52Relig: Evangelical 3% (28) 20% (42) 9% (34) 23% (67) 7% (53) 74Relig: Non-Evang. Catholics 29% (88) 9% (57) 2% (64) 22% (68) 9% (26) 303Relig: All Christian 30% (306) 20% (99) 9% (98) 23% (235) 8% (79) 08Relig: All Non-Christian 44% (09) 2% (52) 2% (30) 5% (36) 8% (9) 245Community: Urban 40% (202) 9% (95) 5% (76) 8% (92) 7% (37) 502Community: Suburban 33% (298) 20% (80) 20% (8) 2% (9) 7% (63) 93Community: Rural 32% (92) 2% (27) 7% (00) 20% (8) 0% (62) 598Employ: Private Sector 39% (264) 20% (3) 6% (07) 9% (25) 6% (4) 668Employ: Government 40% (65) 22% (35) 20% (33) 2% (20) 6% (0) 64Employ: Self-Employed 39% (67) 24% (40) 3% (2) 6% (27) 9% (5) 69Employ: Homemaker 40% (40) 2% (2) 6% (6) 8% (8) 4% (4) 00Employ: Student 4% (27) 7% () 7% (2) 6% () 9% (6) 67Employ: Retired 6% (74) 9% (87) 24% (08) 30% (34) 0% (47) 449Employ: Unemployed 44% (76) 6% (28) 8% (3) 5% (27) 7% (2) 74Employ: Other 36% (79) 22% (48) 3% (28) 7% (38) 2% (27) 22Military HH: Yes 42% (60) 7% (65) 7% (64) 5% (57) 0% (38) 383Military HH: No 33% (532) 2% (337) 8% (293) 2% (344) 8% (24) 630RD/WT: Right Direction 34% (275) 20% (60) 8% (42) 20% (60) 8% (68) 804RD/WT: Wrong Track 34% (46) 20% (242) 8% (25) 20% (24) 8% (94) 209


414





Adults 34% (69) 20% (402) 8% (357) 20% (400) 8% (62) 203Trump Job Approve 35% (298) 2% (78) 7% (5) 9% (64) 9% (74) 864Trump Job Disapprove 34% (354) 20% (22) 8% (92) 20% (2) 7% (69) 039Trump Job Strongly Approve 37% (69) 2% (94) 4% (66) 2% (94) 7% (33) 457Trump Job Somewhat Approve 32% (30) 20% (83) 2% (85) 7% (70) 0% (40) 408Trump Job Somewhat Disapprove 35% (84) 2% (5) 23% (56) 8% (43) 3% (8) 242Trump Job Strongly Disapprove 34% (270) 20% (6) 7% (36) 2% (68) 8% (6) 797#1 Issue: Economy 4% (227) 9% (06) 8% (99) 5% (83) 7% (39) 554#1 Issue: Security 3% (06) 7% (60) 20% (70) 22% (77) 9% (33) 345#1 Issue: Health Care 34% (36) 23% (90) 9% (75) 8% (73) 6% (24) 398#1 Issue: Medicare / Social Security 9% (55) 23% (65) 2% (6) 26% (75) % (32) 288#1 Issue: Women’s Issues 38% (45) 22% (26) 3% (6) 22% (26) 5% (7) 9#1 Issue: Education 36% (45) 27% (33) 3% (6) 8% (22) 6% (7) 25#1 Issue: Energy 45% (3) 2% (8) 5% (0) 4% (0) 5% (0) 69#1 Issue: Other 40% (46) 2% (4) 8% (0) 30% (34) 9% (0) 52016 Vote: Hillary Clinton 34% (222) 2% (38) 8% (22) 20% (33) 7% (48) 6632016 Vote: Donald Trump 3% (226) 9% (39) 2% (50) 2% (54) 8% (6) 7302016 Vote: Someone else 36% (64) 20% (35) 4% (25) 2% (38) 9% (7) 792016 Vote: Didnt Vote 4% (77) 2% (90) 4% (60) 7% (74) 8% (36) 438Voted in 2014: Yes 32% (445) 9% (274) 9% (273) 2% (298) 8% (6) 406Voted in 2014: No 4% (247) 2% (28) 4% (84) 7% (02) 8% (47) 6072012 Vote: Barack Obama 34% (287) 2% (77) 8% (54) 20% (74) 7% (58) 852012 Vote: Mitt Romney 30% (65) 8% (02) 2% (7) 22% (23) 8% (46) 5532012 Vote: Other 28% (22) 0% (8) 4% () 26% (20) 22% (7) 782012 Vote: Didn’t Vote 4% (28) 2% (4) 4% (76) 6% (83) 8% (4) 5324-Region: Northeast 3% (08) 20% (70) 8% (65) 23% (8) 9% (30) 3534-Region: Midwest 32% (52) 23% (09) 8% (84) 2% (00) 7% (33) 4794-Region: South 37% (273) 9% (45) 8% (32) 8% (33) 8% (63) 7454-Region: West 36% (59) 8% (77) 8% (76) 20% (87) 8% (36) 436Favorable of Trump 36% (305) 20% (7) 7% (47) 9% (59) 9% (74) 855Unfavorable of Trump 34% (350) 20% (22) 9% (98) 20% (23) 7% (69) 042



415

Table HR4_23






416


Table HR4_24: And, if a new movie in each of the following series were released, how likely would you be to watch?The Avengers



Adults 37% (76) 20% (43) 6% (32) 9% (397) 8% (66) 2058Gender: Male 45% (437) 20% (96) 4% (32) 4% (34) 6% (62) 962Gender: Female 30% (323) 20% (26) 7% (89) 24% (264) 9% (04) 096Age: 18-29 50% (85) 7% (62) 2% (46) 3% (47) 8% (29) 369Age: 30-44 5% (242) 2% (99) 2% (58) 0% (49) 5% (24) 472Age: 45-54 4% (80) 22% (00) 4% (64) 8% (82) 4% (9) 445Age: 55-64 29% (88) 9% (58) 20% (60) 26% (78) 7% (20) 305Age: 65+ 4% (66) 20% (94) 20% (93) 30% (42) 6% (73) 467Generation Z: 18-21 45% (54) 24% (28) 8% (9) 5% (8) 8% (0) 9Millennial: Age 22-37 52% (269) 7% (90) 3% (66) % (55) 6% (33) 52Generation X: Age 38-53 44% (265) 23% (37) 4% (82) 5% (93) 4% (26) 603Boomers: Age 54-72 22% (63) 9% (39) 20% (46) 27% (99) 2% (86) 732PID: Dem (no lean) 38% (260) 23% (54) 4% (94) 7% (5) 8% (54) 678PID: Ind (no lean) 36% (89) 7% (90) 5% (80) 24% (24) 7% (38) 52PID: Rep (no lean) 36% (3) 20% (69) 7% (46) 8% (59) 9% (74) 859PID/Gender: DemMen 49% (4) 25% (73) 3% (37) 8% (22) 6% (6) 289PID/Gender: DemWomen 3% (9) 2% (82) 5% (58) 24% (93) 0% (38) 389PID/Gender: Ind Men 44% (6) 20% (52) 2% (3) 8% (49) 6% (6) 264PID/Gender: Ind Women 28% (73) 5% (38) 9% (50) 29% (75) 8% (2) 257PID/Gender: Rep Men 44% (80) 8% (72) 6% (65) 5% (62) 7% (29) 409PID/Gender: Rep Women 29% (3) 2% (97) 8% (8) 2% (96) 0% (45) 450Ideo: Liberal (1-3) 38% (250) 22% (46) 4% (96) 8% (23) 7% (49) 664Ideo: Moderate (4) 36% (59) 22% (98) 8% (78) 9% (82) 6% (26) 443Ideo: Conservative (5-7) 35% (228) 9% (2) 6% (02) 22% (44) 8% (55) 65Educ: College 37% (477) 20% (256) 5% (88) 8% (230) 0% (30) 282Educ: Bachelors degree 38% (90) 20% (0) 5% (77) 23% (3) 4% (2) 502Educ: Post-grad 34% (93) 20% (56) 20% (56) 20% (54) 5% (5) 274



417

Table HR4_24




Adults 37% (76) 20% (43) 6% (32) 9% (397) 8% (66) 2058Income: Under 50k 39% (45) 9% (29) 4% (6) 9% (223) 0% (7) 70Income: 50k-100k 36% (26) 2% (29) 5% (92) 2% (28) 6% (35) 600Income: 100k+ 33% (94) 23% (65) 23% (68) 6% (47) 5% (4) 288Ethnicity: White 34% (563) 20% (332) 7% (294) 2% (354) 8% (37) 680Ethnicity: Hispanic 5% (99) 8% (36) 7% (4) 6% (32) 8% (6) 96Ethnicity: Afr. Am. 54% (36) 9% (49) 7% (7) 3% (32) 8% (9) 253Ethnicity: Other 49% (6) 26% (32) 9% () 9% (2) 8% (0) 25Relig: Protestant 28% (42) 9% (98) 9% (97) 24% (23) 9% (44) 504Relig: Roman Catholic 33% (3) 26% (9) 5% (53) 2% (73) 4% (5) 345Relig: Something Else 45% (88) 9% (38) 2% (23) 8% (34) 6% (2) 96Relig: Jewish 35% (9) 2% (6) 7% (9) 27% (4) 9% (5) 53Relig: Evangelical 32% (234) 23% (68) 6% (6) 22% (64) 7% (49) 73Relig: Non-Evang. Catholics 35% (09) 9% (59) 8% (58) 2% (67) 7% (22) 34Relig: All Christian 33% (343) 22% (226) 7% (74) 22% (23) 7% (7) 045Relig: All Non-Christian 46% (4) 2% (52) 2% (30) 4% (34) 7% (7) 247Community: Urban 45% (23) 20% (02) 2% (63) 5% (74) 8% (42) 52Community: Suburban 34% (32) 20% (87) 7% (57) 22% (209) 7% (66) 939Community: Rural 34% (209) 20% (24) 7% (02) 9% (4) 0% (58) 607Employ: Private Sector 42% (289) 20% (33) 6% (0) 7% (5) 5% (34) 68Employ: Government 45% (74) 20% (32) 6% (26) 3% (22) 6% (0) 65Employ: Self-Employed 4% (7) 24% (4) 2% (2) 3% (22) % (9) 74Employ: Homemaker 43% (44) 20% (2) 4% (4) 9% (20) 3% (4) 02Employ: Student 48% (32) 22% (5) 4% (3) 6% () 0% (7) 67Employ: Retired 7% (83) 22% (05) 9% (90) 3% (46) % (53) 477Employ: Unemployed 47% (8) 6% (27) 6% (28) 4% (23) 8% (3) 72Employ: Other 40% (87) 8% (39) 3% (29) 7% (38) 2% (27) 220Military HH: Yes 42% (65) 20% (77) 2% (46) 9% (74) 8% (30) 392Military HH: No 36% (596) 20% (336) 7% (275) 9% (323) 8% (36) 666RD/WT: Right Direction 37% (309) 8% (49) 7% (36) 20% (66) 8% (64) 824RD/WT: Wrong Track 37% (452) 2% (263) 5% (85) 9% (23) 8% (02) 234


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Adults 37% (76) 20% (43) 6% (32) 9% (397) 8% (66) 2058Trump Job Approve 37% (326) 20% (80) 6% (40) 20% (77) 7% (6) 885Trump Job Disapprove 37% (395) 2% (22) 5% (60) 9% (204) 8% (8) 062Trump Job Strongly Approve 39% (84) 8% (86) 4% (68) 2% (0) 8% (37) 476Trump Job Somewhat Approve 35% (42) 23% (94) 8% (72) 9% (76) 6% (24) 409Trump Job Somewhat Disapprove 40% (97) 26% (63) 4% (34) 6% (39) 5% (2) 246Trump Job Strongly Disapprove 37% (298) 9% (58) 5% (26) 20% (65) 8% (69) 86#1 Issue: Economy 44% (246) 9% (06) 7% (93) 4% (8) 6% (36) 563#1 Issue: Security 35% (23) 6% (56) 7% (58) 2% (72) % (39) 349#1 Issue: Health Care 37% (49) 2% (83) 6% (67) 2% (86) 5% (22) 407#1 Issue: Medicare / Social Security 9% (57) 29% (87) 6% (49) 25% (75) 2% (37) 305#1 Issue: Women’s Issues 45% (54) 2% (25) 3% (6) 7% (20) 5% (6) 2#1 Issue: Education 45% (57) 22% (28) % (4) 7% (2) 5% (6) 25#1 Issue: Energy 40% (29) 5% () 8% (3) 7% (2) 0% (7) 7#1 Issue: Other 39% (45) 5% (7) % (3) 26% (30) 0% (2) 72016 Vote: Hillary Clinton 35% (239) 22% (54) 5% (06) 9% (33) 8% (55) 6862016 Vote: Donald Trump 35% (256) 8% (32) 8% (35) 22% (60) 8% (57) 7422016 Vote: Someone else 40% (7) 9% (33) 3% (24) 8% (3) 0% (8) 772016 Vote: Didnt Vote 43% (93) 2% (93) 2% (55) 6% (73) 8% (35) 449Voted in 2014: Yes 35% (504) 9% (278) 7% (238) 2% (295) 8% (20) 435Voted in 2014: No 4% (256) 22% (35) 3% (84) 7% (03) 7% (46) 6232012 Vote: Barack Obama 36% (3) 22% (88) 5% (34) 9% (67) 8% (67) 8672012 Vote: Mitt Romney 33% (85) 8% (99) 9% (07) 22% (25) 8% (47) 5622012 Vote: Other 32% (26) 9% (8) 4% () 3% (26) 4% () 822012 Vote: Didn’t Vote 44% (239) 22% (8) 3% (70) 5% (79) 7% (4) 5474-Region: Northeast 33% (8) 20% (72) 4% (50) 24% (87) 0% (35) 3634-Region: Midwest 37% (8) 20% (97) 8% (85) 8% (89) 7% (34) 4854-Region: South 39% (294) 20% (49) 5% (3) 9% (42) 8% (63) 764-Region: West 37% (68) 2% (94) 6% (73) 8% (79) 8% (34) 449Favorable of Trump 37% (327) 9% (69) 7% (46) 9% (7) 8% (69) 883Unfavorable of Trump 37% (396) 2% (22) 5% (6) 9% (203) 7% (77) 058



419

Table HR4_24






420


Table HR4_25: And, if a new movie in each of the following series were released, how likely would you be to watch?Captain America



Adults 34% (687) 2% (439) 7% (348) 20% (400) 8% (7) 2044Gender: Male 43% (47) 23% (223) 4% (35) 3% (26) 6% (59) 96Gender: Female 25% (270) 20% (25) 20% (23) 25% (274) 0% (2) 083Age: 18-29 4% (5) 20% (72) 6% (59) 4% (52) 9% (3) 365Age: 30-44 47% (220) 23% (06) 3% (59) 2% (57) 6% (26) 469Age: 45-54 38% (7) 22% (0) 6% (74) 7% (78) 6% (26) 449Age: 55-64 29% (86) 22% (65) 8% (54) 25% (75) 7% (20) 300Age: 65+ 3% (59) 20% (94) 22% (03) 30% (38) 5% (68) 462Generation Z: 18-21 36% (43) 2% (25) 20% (24) 5% (9) 8% (9) 2Millennial: Age 22-37 45% (229) 2% (08) 4% (70) 2% (63) 7% (36) 506Generation X: Age 38-53 42% (250) 23% (40) 5% (88) 5% (90) 6% (34) 602Boomers: Age 54-72 2% (52) 20% (48) 9% (42) 28% (203) 2% (89) 733PID: Dem (no lean) 36% (245) 23% (57) 7% (4) 6% (0) 8% (52) 678PID: Ind (no lean) 30% (57) 2% () 5% (80) 24% (26) 9% (44) 59PID: Rep (no lean) 34% (285) 20% (70) 8% (55) 9% (64) 9% (75) 848PID/Gender: DemMen 49% (42) 25% (72) 3% (38) 8% (22) 5% (4) 288PID/Gender: DemWomen 26% (02) 22% (85) 20% (76) 23% (88) 0% (38) 390PID/Gender: Ind Men 40% (06) 23% (62) % (30) 20% (53) 5% (4) 266PID/Gender: Ind Women 20% (5) 9% (49) 9% (49) 29% (73) 2% (30) 253PID/Gender: Rep Men 4% (69) 22% (89) 7% (67) 3% (52) 8% (3) 407PID/Gender: Rep Women 26% (6) 8% (8) 20% (87) 25% (2) 0% (44) 44Ideo: Liberal (1-3) 33% (24) 25% (6) 6% (06) 9% (24) 7% (49) 654Ideo: Moderate (4) 33% (46) 2% (93) 20% (87) 20% (89) 6% (27) 442Ideo: Conservative (5-7) 34% (22) 2% (34) 5% (98) 20% (32) 9% (59) 642Educ: College 34% (426) 2% (268) 7% (20) 9% (240) 0% (24) 268Educ: Bachelors degree 35% (76) 2% (04) 9% (93) 20% (0) 5% (26) 500Educ: Post-grad 3% (85) 24% (67) 6% (45) 2% (59) 7% (20) 277



421

Table HR4_25




Adults 34% (687) 2% (439) 7% (348) 20% (400) 8% (7) 2044Income: Under 50k 33% (385) 20% (236) 7% (97) 9% (27) % (22) 57Income: 50k-100k 35% (206) 22% (32) 6% (96) 2% (27) 6% (34) 595Income: 100k+ 33% (96) 24% (70) 9% (55) 9% (56) 5% (5) 292Ethnicity: White 3% (50) 2% (357) 8% (305) 22% (36) 8% (39) 672Ethnicity: Hispanic 49% (96) 8% (35) 2% (23) 4% (28) 8% (5) 99Ethnicity: Afr. Am. 50% (23) 20% (48) 0% (26) 2% (28) 8% (20) 245Ethnicity: Other 42% (53) 27% (34) 4% (8) 8% (0) 9% () 27Relig: Protestant 28% (37) 9% (92) 22% (06) 24% (6) 8% (40) 490Relig: Roman Catholic 32% (4) 24% (83) 6% (55) 22% (77) 7% (24) 353Relig: Something Else 38% (74) 23% (45) 2% (24) 20% (39) 7% (3) 95Relig: Jewish 33% (7) 3% (6) 5% (8) 7% (9) 4% (2) 52Relig: Evangelical 3% (223) 22% (59) 6% (9) 23% (70) 8% (57) 728Relig: Non-Evang. Catholics 33% (02) 20% (6) 2% (65) 20% (62) 7% (20) 3Relig: All Christian 3% (325) 2% (220) 8% (84) 22% (232) 7% (77) 038Relig: All Non-Christian 43% (06) 2% (5) 3% (3) 5% (37) 8% (9) 243Community: Urban 42% (22) 9% (97) 7% (84) 5% (78) 7% (36) 507Community: Suburban 3% (294) 22% (205) 7% (60) 22% (204) 8% (7) 934Community: Rural 30% (82) 23% (37) 7% (05) 9% (7) % (64) 604Employ: Private Sector 38% (260) 23% (52) 5% (0) 9% (26) 5% (36) 675Employ: Government 40% (66) 2% (36) 7% (28) 4% (23) 9% (5) 67Employ: Self-Employed 39% (68) 26% (44) 2% (2) 7% (28) 6% (0) 72Employ: Homemaker 35% (36) 25% (26) 3% (4) 2% (22) 6% (6) 03Employ: Student 37% (26) 23% (5) 6% () 3% (9) % (7) 69Employ: Retired 7% (79) 2% (95) 23% (08) 28% (29) 2% (53) 465Employ: Unemployed 43% (73) 7% (30) 6% (27) 4% (25) 0% (8) 72Employ: Other 35% (79) 8% (40) 8% (39) 7% (38) 2% (26) 222Military HH: Yes 42% (64) 2% (80) 5% (59) 4% (53) 8% (3) 386Military HH: No 32% (523) 22% (358) 7% (290) 2% (347) 8% (40) 658RD/WT: Right Direction 36% (292) 20% (64) 6% (34) 9% (55) 9% (70) 85RD/WT: Wrong Track 32% (395) 22% (274) 7% (25) 20% (245) 8% (0) 230


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Adults 34% (687) 2% (439) 7% (348) 20% (400) 8% (7) 2044Trump Job Approve 35% (303) 20% (77) 7% (5) 20% (7) 8% (72) 874Trump Job Disapprove 33% (35) 23% (247) 7% (77) 20% (22) 7% (76) 063Trump Job Strongly Approve 37% (74) 8% (85) 6% (74) 2% (97) 8% (37) 468Trump Job Somewhat Approve 32% (29) 23% (92) 9% (77) 8% (74) 9% (35) 406Trump Job Somewhat Disapprove 38% (93) 2% (52) 7% (43) 9% (47) 5% (2) 247Trump Job Strongly Disapprove 32% (258) 24% (95) 6% (34) 20% (65) 8% (64) 87#1 Issue: Economy 40% (225) 9% (09) 9% (06) 5% (82) 7% (39) 559#1 Issue: Security 32% (2) 9% (66) 7% (60) 23% (80) 8% (28) 346#1 Issue: Health Care 34% (38) 23% (92) 6% (65) 20% (82) 7% (30) 407#1 Issue: Medicare / Social Security 7% (52) 24% (72) 22% (64) 24% (7) 3% (39) 297#1 Issue: Women’s Issues 36% (44) 23% (28) 4% (7) 2% (25) 5% (6) 2#1 Issue: Education 38% (47) 30% (38) 0% (2) 6% (9) 7% (8) 25#1 Issue: Energy 35% (25) 26% (8) 3% (0) 5% () 2% (9) 72#1 Issue: Other 38% (44) 3% (6) 2% (4) 26% (30) 0% (2) 62016 Vote: Hillary Clinton 33% (222) 23% (58) 7% (9) 9% (30) 8% (52) 6802016 Vote: Donald Trump 32% (236) 20% (50) 8% (36) 2% (54) 8% (6) 7382016 Vote: Someone else 35% (65) 23% (43) % (2) 22% (4) 9% (7) 872016 Vote: Didnt Vote 37% (63) 20% (88) 6% (72) 7% (74) 9% (4) 437Voted in 2014: Yes 33% (467) 22% (3) 6% (236) 2% (302) 8% (8) 435Voted in 2014: No 36% (29) 2% (28) 8% (2) 6% (98) 9% (53) 602012 Vote: Barack Obama 33% (288) 23% (200) 6% (38) 20% (76) 7% (59) 8622012 Vote: Mitt Romney 3% (78) 9% (08) 8% (04) 23% (33) 8% (44) 5682012 Vote: Other 28% (22) 3% (0) 20% (6) 20% (6) 9% (5) 782012 Vote: Didn’t Vote 37% (98) 22% (20) 7% (90) 4% (75) 0% (52) 5374-Region: Northeast 3% () 23% (8) 4% (50) 24% (86) 8% (27) 3564-Region: Midwest 34% (63) 20% (94) 8% (88) 20% (95) 8% (37) 4784-Region: South 35% (267) 22% (64) 7% (27) 8% (34) 8% (63) 7554-Region: West 32% (45) 22% (00) 8% (83) 9% (84) 0% (44) 456Favorable of Trump 35% (308) 20% (73) 6% (43) 9% (68) 9% (76) 869Unfavorable of Trump 33% (344) 23% (246) 7% (84) 20% (208) 7% (73) 055



423

Table HR4_25






424


Table HR4_26: And, if a new movie in each of the following series were released, how likely would you be to watch?Guardians of the Galaxy



Adults 39% (770) 9% (364) 5% (297) 8% (352) 9% (78) 962Gender: Male 47% (437) 9% (74) 5% (39) 3% (23) 7% (65) 938Gender: Female 33% (334) 9% (90) 5% (58) 22% (229) % (3) 025Age: 18-29 50% (83) 20% (7) 0% (35) 3% (48) 7% (27) 365Age: 30-44 50% (230) 8% (83) 4% (64) % (5) 6% (28) 456Age: 45-54 44% (88) 8% (79) 4% (59) 6% (67) 9% (37) 43Age: 55-64 32% (89) 20% (56) 6% (45) 24% (67) 8% (23) 280Age: 65+ 9% (80) 7% (74) 22% (95) 28% (9) 5% (63) 43Generation Z: 18-21 47% (55) 2% (24) 8% (9) 6% (8) 9% () 8Millennial: Age 22-37 52% (262) 20% (99) % (56) % (55) 6% (3) 502Generation X: Age 38-53 45% (26) 8% (04) 5% (84) 4% (82) 8% (47) 578Boomers: Age 54-72 27% (80) 9% (28) 8% (2) 25% (7) % (77) 677PID: Dem (no lean) 4% (270) 20% (29) 4% (89) 5% (0) 0% (64) 653PID: Ind (no lean) 36% (80) 8% (92) 5% (75) 2% (06) 0% (48) 500PID: Rep (no lean) 40% (32) 8% (43) 7% (34) 8% (46) 8% (66) 80PID/Gender: DemMen 50% (43) 20% (58) % (3) 0% (27) 9% (25) 285PID/Gender: DemWomen 35% (27) 9% (70) 6% (58) 20% (73) % (39) 368PID/Gender: Ind Men 46% (8) 9% (48) 5% (40) 3% (35) 7% (7) 257PID/Gender: Ind Women 25% (62) 8% (44) 4% (35) 29% (7) 2% (30) 242PID/Gender: Rep Men 44% (76) 7% (68) 7% (68) 5% (6) 6% (22) 395PID/Gender: Rep Women 35% (45) 8% (75) 6% (65) 2% (85) % (44) 45Ideo: Liberal (1-3) 4% (262) 20% (27) 4% (9) 7% (05) 8% (49) 633Ideo: Moderate (4) 37% (6) 9% (82) 6% (70) 20% (86) 8% (34) 434Ideo: Conservative (5-7) 38% (230) 7% (0) 7% (05) 9% (7) 9% (56) 609Educ: College 39% (486) 8% (26) 4% (7) 8% (222) % (36) 232Educ: Bachelors degree 40% (90) 2% (99) 7% (80) 7% (83) 5% (23) 475Educ: Post-grad 37% (95) 9% (49) 8% (46) 8% (47) 7% (8) 255



425

Table HR4_26




Adults 39% (770) 9% (364) 5% (297) 8% (352) 9% (78) 962Income: Under 50k 39% (434) 7% (86) 4% (57) 9% (27) % (7) 2Income: 50k-100k 40% (226) 20% (6) 7% (95) 6% (90) 8% (43) 569Income: 100k+ 39% (0) 22% (62) 6% (45) 6% (46) 6% (8) 28Ethnicity: White 38% (6) 8% (286) 6% (248) 9% (304) 9% (44) 594Ethnicity: Hispanic 48% (94) 2% (4) 7% (4) 5% (30) 8% (5) 95Ethnicity: Afr. Am. 4% (0) 9% (47) 5% (37) 4% (35) 0% (25) 245Ethnicity: Other 47% (58) 25% (3) 0% (2) % (3) 8% (0) 24Relig: Protestant 3% (46) 9% (87) 20% (93) 2% (98) 0% (45) 468Relig: Roman Catholic 33% (3) 23% (77) 6% (53) 20% (68) 8% (28) 339Relig: Something Else 48% (86) 9% (34) 9% (7) 6% (29) 7% (3) 79Relig: Jewish 33% (6) 9% (9) 22% () 7% (9) 0% (5) 50Relig: Evangelical 35% (239) 20% (37) 6% (09) 20% (39) 9% (59) 684Relig: Non-Evang. Catholics 35% (06) 2% (62) 7% (53) 8% (55) 9% (26) 303Relig: All Christian 35% (345) 20% (99) 6% (62) 20% (95) 9% (85) 986Relig: All Non-Christian 48% (0) 6% (38) 2% (28) 5% (35) 9% (20) 23Community: Urban 44% (26) 9% (9) 4% (68) 4% (70) 9% (42) 488Community: Suburban 38% (337) 9% (67) 6% (42) 9% (72) 9% (79) 897Community: Rural 38% (27) 8% (06) 5% (87) 9% (0) 0% (57) 577Employ: Private Sector 44% (288) 8% (9) 5% (00) 6% (06) 6% (40) 653Employ: Government 42% (68) 2% (33) 5% (24) 3% (2) 9% (4) 6Employ: Self-Employed 42% (7) 25% (42) 8% (4) 4% (23) 0% (7) 67Employ: Homemaker 42% (4) 2% (20) 4% (3) 8% (7) 7% (6) 97Employ: Student 43% (28) 27% (7) 8% (5) 3% (8) 0% (6) 65Employ: Retired 24% (05) 7% (73) 22% (95) 28% (22) 0% (46) 44Employ: Unemployed 46% (78) 4% (24) 5% (26) 3% (22) 2% (20) 70Employ: Other 44% (93) 7% (36) 9% (9) 6% (32) 3% (28) 209Military HH: Yes 45% (68) 4% (5) 6% (6) 5% (57) 9% (33) 37Military HH: No 38% (602) 20% (33) 5% (237) 9% (295) 9% (45) 59RD/WT: Right Direction 39% (30) 7% (3) 7% (36) 9% (44) 9% (67) 779RD/WT: Wrong Track 40% (469) 20% (234) 4% (6) 8% (208) 9% () 84


426





Adults 39% (770) 9% (364) 5% (297) 8% (352) 9% (78) 962Trump Job Approve 40% (33) 8% (50) 7% (4) 8% (49) 8% (65) 837Trump Job Disapprove 40% (404) 9% (96) 4% (45) 8% (83) 9% (9) 020Trump Job Strongly Approve 4% (8) 6% (73) 6% (70) 20% (87) 8% (34) 443Trump Job Somewhat Approve 38% (50) 20% (78) 8% (7) 6% (63) 8% (32) 393Trump Job Somewhat Disapprove 42% (97) 20% (47) 6% (36) 7% (39) 6% (5) 233Trump Job Strongly Disapprove 39% (307) 9% (50) 4% (09) 8% (44) 0% (77) 787#1 Issue: Economy 49% (26) 6% (83) 4% (76) 3% (68) 9% (48) 536#1 Issue: Security 36% (2) 4% (48) 8% (59) 2% (70) 0% (34) 332#1 Issue: Health Care 37% (42) 24% (9) 6% (62) 6% (60) 7% (28) 383#1 Issue: Medicare / Social Security 23% (67) 8% (52) 9% (55) 29% (84) % (3) 288#1 Issue: Women’s Issues 4% (48) 9% (22) 3% (5) 7% (20) 0% () 7#1 Issue: Education 44% (55) 25% (32) % (4) 3% (6) 6% (8) 25#1 Issue: Energy 5% (34) 25% (7) 9% (6) 7% (5) 8% (5) 66#1 Issue: Other 37% (42) 8% (2) 9% (0) 27% (3) 0% () 52016 Vote: Hillary Clinton 39% (255) 9% (24) 5% (97) 7% () 9% (6) 6482016 Vote: Donald Trump 36% (253) 7% (22) 20% (38) 9% (37) 8% (58) 7082016 Vote: Someone else 4% (72) 24% (42) 0% (7) 8% (32) 8% (4) 762016 Vote: Didnt Vote 45% (90) 8% (77) 0% (45) 7% (7) % (45) 428Voted in 2014: Yes 37% (504) 9% (258) 7% (226) 9% (255) 9% (24) 368Voted in 2014: No 45% (266) 8% (06) 2% (7) 6% (97) 9% (54) 5952012 Vote: Barack Obama 39% (325) 20% (67) 5% (27) 7% (39) 9% (72) 8302012 Vote: Mitt Romney 35% (90) 6% (87) 8% (98) 2% (5) 9% (47) 5382012 Vote: Other 24% (8) 22% (6) 4% () 23% (7) 6% (2) 742012 Vote: Didn’t Vote 45% (237) 8% (94) 2% (6) 6% (8) 9% (47) 5204-Region: Northeast 32% (2) 9% (67) 7% (57) 9% (64) 3% (44) 3444-Region: Midwest 40% (85) 7% (78) 4% (66) 2% (98) 8% (36) 4634-Region: South 38% (272) 22% (6) 4% (05) 7% (20) 9% (66) 7234-Region: West 47% (202) 4% (59) 6% (69) 6% (70) 8% (33) 433Favorable of Trump 39% (327) 7% (44) 7% (40) 8% (50) 8% (69) 83Unfavorable of Trump 39% (400) 20% (200) 4% (47) 8% (8) 9% (88) 05



427

Table HR4_26






428


Table HR4_27: And, if a new movie in each of the following series were released, how likely would you be to watch?Toy Story



Adults 43% (907) 26% (535) 4% (30) % (240) 5% (3) 2097Gender: Male 39% (372) 27% (26) 8% (7) % (08) 5% (50) 962Gender: Female 47% (535) 24% (274) 2% (3) 2% (32) 6% (63) 35Age: 18-29 63% (236) 9% (70) 9% (34) 4% (7) 4% (6) 374Age: 30-44 54% (258) 26% (22) % (52) 6% (26) 4% (7) 476Age: 45-54 40% (83) 27% (23) 7% (78) % (5) 5% (23) 458Age: 55-64 35% (09) 30% (94) 5% (45) 4% (43) 6% (9) 3Age: 65+ 25% (22) 26% (25) 9% (92) 22% (03) 8% (37) 479Generation Z: 18-21 58% (72) 2% (26) 0% (2) 4% (5) 7% (8) 24Millennial: Age 22-37 60% (305) 23% (7) 9% (48) 5% (24) 4% (9) 52Generation X: Age 38-53 46% (285) 26% (58) 5% (93) 9% (55) 4% (27) 68Boomers: Age 54-72 30% (225) 28% (207) 8% (36) 8% (32) 7% (50) 750PID: Dem (no lean) 42% (29) 27% (9) 4% (94) % (73) 7% (46) 696PID: Ind (no lean) 42% (22) 26% (38) 3% (70) 5% (78) 4% (23) 530PID: Rep (no lean) 45% (395) 24% (207) 6% (37) 0% (89) 5% (44) 87PID/Gender: DemMen 35% (0) 30% (87) 9% (55) 9% (26) 7% (2) 290PID/Gender: DemWomen 47% (90) 25% (03) 0% (40) 2% (48) 6% (25) 406PID/Gender: Ind Men 36% (97) 28% (75) 7% (46) 6% (44) 3% (8) 270PID/Gender: Ind Women 48% (24) 24% (63) 9% (24) 3% (34) 6% (5) 260PID/Gender: Rep Men 43% (74) 25% (99) 7% (69) 0% (38) 5% (22) 402PID/Gender: Rep Women 47% (22) 23% (08) 4% (67) % (50) 5% (22) 469Ideo: Liberal (1-3) 4% (275) 28% (86) 5% (00) 2% (78) 4% (25) 664Ideo: Moderate (4) 46% (22) 24% (09) 4% (65) % (49) 5% (22) 457Ideo: Conservative (5-7) 40% (263) 27% (78) 5% (00) 4% (90) 5% (33) 665Educ: College 45% (588) 24% (322) 3% (75) 2% (52) 6% (80) 38Educ: Bachelors degree 43% (23) 30% (47) 4% (69) 9% (46) 4% (20) 496Educ: Post-grad 37% (06) 23% (66) 20% (57) 5% (42) 5% (3) 283



429

Table HR4_27




Adults 43% (907) 26% (535) 4% (30) % (240) 5% (3) 2097Income: Under 50k 43% (55) 26% (32) 3% (54) % (37) 6% (76) 94Income: 50k-100k 44% (264) 25% (5) 5% (9) 2% (73) 4% (25) 604Income: 100k+ 43% (28) 24% (73) 9% (56) 0% (30) 4% () 298Ethnicity: White 43% (74) 25% (43) 5% (260) % (92) 5% (84) 708Ethnicity: Hispanic 55% (08) 8% (36) 0% (9) % (22) 6% () 96Ethnicity: Afr. Am. 39% (0) 28% (73) % (29) 3% (34) 8% (22) 258Ethnicity: Other 50% (65) 24% (3) 0% (3) % (4) 6% (8) 3Relig: Protestant 36% (85) 3% (6) 3% (66) 6% (82) 4% (22) 56Relig: Roman Catholic 44% (59) 23% (83) 6% (57) 2% (45) 5% (8) 36Relig: Something Else 50% (98) 30% (60) 0% (20) 5% () 4% (8) 97Relig: Jewish 26% (3) 29% (5) 24% (2) 5% (7) 7% (4) 50Relig: Evangelical 40% (299) 28% (207) 4% (03) 3% (97) 5% (37) 743Relig: Non-Evang. Catholics 43% (43) 29% (97) 2% (39) 2% (40) 3% () 330Relig: All Christian 4% (442) 28% (304) 3% (43) 3% (37) 5% (48) 074Relig: All Non-Christian 5% (32) 2% (55) 4% (37) 7% (9) 6% (6) 259Community: Urban 44% (223) 27% (34) % (55) % (56) 7% (34) 503Community: Suburban 44% (45) 24% (227) 6% (53) 2% (4) 5% (46) 954Community: Rural 42% (269) 27% (74) 5% (94) % (70) 5% (33) 640Employ: Private Sector 46% (34) 27% (85) 6% (08) 8% (56) 3% (23) 687Employ: Government 54% (92) 24% (4) 8% (3) 0% (6) 4% (7) 68Employ: Self-Employed 4% (70) 28% (48) 4% (24) % (9) 6% (0) 7Employ: Homemaker 59% (64) 7% (9) 8% (9) 3% (4) 2% (3) 09Employ: Student 6% (42) 22% (5) 8% (6) 3% (2) 6% (4) 69Employ: Retired 27% (33) 25% (2) 20% (99) 2% (03) 7% (32) 489Employ: Unemployed 47% (83) 25% (45) 3% (23) 9% (7) 5% (9) 76Employ: Other 48% (09) 27% (6) 9% (20) 6% (3) % (24) 227Military HH: Yes 37% (45) 24% (93) 7% (65) 6% (62) 6% (25) 389Military HH: No 45% (763) 26% (442) 4% (236) 0% (78) 5% (88) 708RD/WT: Right Direction 44% (370) 25% (2) 4% (22) % (9) 6% (48) 84RD/WT: Wrong Track 43% (537) 26% (324) 4% (80) 2% (49) 5% (65) 256


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Adults 43% (907) 26% (535) 4% (30) % (240) 5% (3) 2097Trump Job Approve 43% (392) 27% (242) 5% (33) % (03) 4% (39) 909Trump Job Disapprove 43% (46) 25% (272) 5% (6) 2% (29) 5% (56) 079Trump Job Strongly Approve 44% (2) 25% (20) 5% (72) 2% (56) 4% (2) 48Trump Job Somewhat Approve 42% (8) 28% (22) 4% (6) % (47) 4% (8) 428Trump Job Somewhat Disapprove 43% (0) 27% (68) 5% (38) 0% (25) 5% (4) 255Trump Job Strongly Disapprove 43% (35) 25% (204) 5% (23) 3% (03) 5% (43) 824#1 Issue: Economy 49% (279) 24% (35) 3% (75) 8% (46) 5% (30) 565#1 Issue: Security 42% (47) 26% (90) 4% (49) 4% (5) 5% (8) 354#1 Issue: Health Care 42% (77) 28% (6) 6% (69) 9% (36) 5% (9) 47#1 Issue: Medicare / Social Security 28% (89) 27% (85) 20% (64) 8% (58) 8% (25) 32#1 Issue: Women’s Issues 54% (63) 23% (27) 0% (2) % (3) 2% (3) 7#1 Issue: Education 52% (65) 28% (35) 8% (0) 6% (8) 5% (7) 25#1 Issue: Energy 47% (36) 24% (8) 3% (0) 9% (6) 8% (6) 75#1 Issue: Other 42% (5) 23% (28) 2% (4) 8% (22) 5% (6) 22016 Vote: Hillary Clinton 4% (289) 27% (90) 4% (99) 3% (89) 5% (34) 7002016 Vote: Donald Trump 4% (309) 26% (200) 6% (22) 2% (92) 5% (38) 7622016 Vote: Someone else 4% (75) 26% (48) 6% (30) 0% (9) 6% (2) 842016 Vote: Didnt Vote 52% (233) 22% (97) % (50) 9% (40) 6% (29) 449Voted in 2014: Yes 40% (584) 26% (386) 5% (224) 3% (9) 5% (77) 462Voted in 2014: No 5% (324) 23% (48) 2% (77) 8% (49) 6% (36) 6352012 Vote: Barack Obama 42% (367) 26% (230) 5% (30) 3% () 5% (43) 8802012 Vote: Mitt Romney 37% (25) 29% (69) 6% (93) 4% (8) 4% (26) 5842012 Vote: Other 34% (27) 20% (6) 5% (2) 7% (4) 4% () 792012 Vote: Didn’t Vote 54% (299) 22% (20) 2% (67) 6% (34) 6% (33) 5544-Region: Northeast 37% (38) 26% (96) 6% (58) 3% (47) 9% (32) 3724-Region: Midwest 48% (234) 26% (27) 4% (70) 9% (46) 3% (2) 4894-Region: South 43% (335) 26% (204) 5% (6) % (90) 5% (43) 7874-Region: West 45% (200) 24% (08) 3% (58) 3% (57) 6% (26) 449Favorable of Trump 43% (389) 26% (238) 4% (30) 2% (06) 4% (38) 900Unfavorable of Trump 43% (466) 25% (269) 5% (57) % (9) 6% (62) 073



431

Table HR4_27




Adults 43% (907) 26% (535) 4% (30) % (240) 5% (3) 2097Very Favorable of Trump 44% (220) 24% (23) 5% (74) 3% (64) 5% (24) 506Somewhat Favorable of Trump 43% (68) 29% (5) 4% (56) % (42) 3% (4) 395Somewhat Unfavorable of Trump 43% (86) 29% (57) 2% (24) 0% (20) 6% (2) 99Very Unfavorable of Trump 43% (380) 24% (22) 5% (33) % (00) 6% (50) 874Frequent TV watchers 44% (722) 26% (420) 4% (227) 2% (92) 5% (8) 642Frequent movie watchers 49% (473) 24% (238) 2% (20) 9% (90) 5% (53) 974Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_28: And, if a new movie in each of the following series were released, how likely would you be to watch?Shrek



Adults 38% (799) 27% (559) 6% (338) 4% (286) 6% (2) 203Gender: Male 36% (350) 25% (239) 20% (97) 4% (38) 5% (49) 973Gender: Female 40% (449) 28% (320) 2% (4) 3% (48) 6% (72) 30Age: 18-29 56% (22) 2% (78) 2% (44) 6% (24) 5% (8) 376Age: 30-44 45% (23) 29% (37) 5% (72) 8% (36) 4% (7) 476Age: 45-54 37% (70) 32% (48) 3% (60) 4% (63) 4% (20) 46Age: 55-64 32% (98) 27% (84) 7% (5) 7% (53) 7% (22) 308Age: 65+ 22% (05) 23% (2) 23% () 23% (0) 9% (44) 482Generation Z: 18-21 63% (78) 7% (2) 8% (9) 8% (0) 5% (6) 24Millennial: Age 22-37 48% (245) 27% (37) 5% (77) 7% (36) 4% (2) 56Generation X: Age 38-53 42% (256) 3% (90) 4% (84) 0% (62) 4% (26) 67Boomers: Age 54-72 27% (203) 25% (86) 9% (39) 2% (60) 8% (63) 75PID: Dem (no lean) 38% (26) 29% (99) 6% (2) 2% (83) 6% (39) 695PID: Ind (no lean) 35% (88) 28% (48) 9% (0) 3% (70) 5% (26) 533PID: Rep (no lean) 40% (350) 24% (22) 4% (25) 5% (33) 6% (56) 875PID/Gender: DemMen 32% (93) 27% (80) 23% (66) 2% (34) 6% (7) 290PID/Gender: DemWomen 42% (68) 29% (9) % (46) 2% (49) 5% (22) 404PID/Gender: Ind Men 35% (95) 26% (69) 23% (6) 4% (38) 3% (7) 270PID/Gender: Ind Women 35% (93) 30% (79) 5% (40) 2% (32) 7% (20) 264PID/Gender: Rep Men 39% (62) 22% (9) 7% (70) 6% (66) 6% (25) 44PID/Gender: Rep Women 4% (88) 26% (2) 2% (55) 4% (67) 7% (3) 46Ideo: Liberal (1-3) 37% (245) 27% (77) 9% (24) 3% (84) 5% (3) 662Ideo: Moderate (4) 37% (70) 28% (28) 8% (82) % (5) 6% (25) 457Ideo: Conservative (5-7) 34% (228) 27% (76) 5% (99) 9% (28) 5% (3) 663Educ: College 4% (544) 25% (327) 4% (79) 3% (73) 7% (93) 36Educ: Bachelors degree 34% (7) 30% (52) 9% (98) 4% (72) 3% (7) 50Educ: Post-grad 30% (84) 29% (80) 22% (6) 5% (4) 4% () 277



433

Table HR4_28




Adults 38% (799) 27% (559) 6% (338) 4% (286) 6% (2) 203Income: Under 50k 39% (474) 27% (326) 4% (75) 2% (47) 7% (85) 207Income: 50k-100k 36% (29) 26% (55) 7% (0) 7% (0) 4% (25) 60Income: 100k+ 36% (05) 27% (79) 2% (62) 3% (38) 4% () 295Ethnicity: White 37% (630) 27% (464) 7% (286) 4% (246) 5% (92) 78Ethnicity: Hispanic 44% (86) 24% (48) 4% (27) % (22) 6% (2) 96Ethnicity: Afr. Am. 45% (3) 23% (59) 4% (37) 2% (30) 6% (6) 254Ethnicity: Other 42% (55) 28% (36) 2% (6) 8% () 0% (3) 32Relig: Protestant 33% (68) 28% (40) 8% (9) 7% (85) 5% (25) 509Relig: Roman Catholic 34% (20) 27% (98) 4% (49) 20% (70) 6% (20) 357Relig: Something Else 44% (9) 28% (57) 5% (3) 0% (20) 4% (7) 206Relig: Jewish 22% (2) 22% () 33% (7) 3% (7) 0% (5) 52Relig: Evangelical 33% (249) 29% (28) 6% (23) 6% (7) 6% (42) 749Relig: Non-Evang. Catholics 40% (30) 24% (77) 5% (47) 8% (58) 3% () 323Relig: All Christian 35% (379) 28% (296) 6% (70) 6% (75) 5% (52) 072Relig: All Non-Christian 49% (26) 26% (68) 0% (25) % (27) 5% (2) 259Community: Urban 40% (204) 26% (35) 3% (68) 3% (68) 7% (37) 5Community: Suburban 37% (352) 27% (258) 6% (57) 5% (42) 5% (47) 956Community: Rural 38% (242) 26% (66) 8% (3) 2% (77) 6% (37) 636Employ: Private Sector 37% (256) 28% (98) 6% (0) 5% (03) 4% (27) 695Employ: Government 45% (75) 3% (52) 2% (20) 7% (3) 5% (8) 68Employ: Self-Employed 4% (7) 28% (48) 6% (27) 8% (4) 6% () 7Employ: Homemaker 44% (47) 26% (28) % () 7% (8) 3% (3) 08Employ: Student 58% (40) 2% (4) % (8) 6% (4) 5% (3) 70Employ: Retired 24% (9) 26% (26) 23% (0) 2% (05) 6% (30) 490Employ: Unemployed 50% (87) 8% (3) 7% (30) 9% (5) 7% (2) 75Employ: Other 45% (03) 27% (6) 9% (2) 6% (4) 2% (27) 227Military HH: Yes 39% (53) 25% (99) 8% (72) 2% (48) 5% (9) 39Military HH: No 38% (646) 27% (460) 6% (266) 4% (238) 6% (0) 72RD/WT: Right Direction 4% (342) 25% (207) 5% (22) 4% (2) 5% (45) 837RD/WT: Wrong Track 36% (456) 28% (352) 7% (26) 3% (65) 6% (76) 266


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Adults 38% (799) 27% (559) 6% (338) 4% (286) 6% (2) 203Trump Job Approve 4% (368) 25% (228) 4% (29) 5% (35) 5% (45) 905Trump Job Disapprove 35% (377) 29% (33) 8% (94) 3% (42) 5% (56) 082Trump Job Strongly Approve 38% (88) 24% (9) 4% (67) 8% (88) 5% (26) 488Trump Job Somewhat Approve 43% (8) 26% (08) 5% (63) % (47) 4% (8) 47Trump Job Somewhat Disapprove 36% (9) 3% (80) 7% (44) % (27) 5% (4) 256Trump Job Strongly Disapprove 35% (286) 28% (232) 8% (5) 4% (5) 5% (43) 826#1 Issue: Economy 43% (244) 24% (39) 7% (95) % (60) 6% (35) 573#1 Issue: Security 34% (24) 26% (92) 5% (53) 9% (68) 6% (22) 360#1 Issue: Health Care 37% (56) 32% (32) 7% (70) % (44) 3% (4) 45#1 Issue: Medicare / Social Security 29% (90) 25% (77) 20% (62) 8% (57) 8% (26) 33#1 Issue: Women’s Issues 32% (39) 33% (4) 5% (9) 5% (9) 4% (5) 24#1 Issue: Education 44% (55) 3% (38) 2% (5) 7% (9) 6% (8) 24#1 Issue: Energy 52% (39) 24% (8) 2% (9) 5% (4) 7% (5) 75#1 Issue: Other 43% (52) 8% (22) 2% (5) 2% (25) 5% (5) 92016 Vote: Hillary Clinton 36% (252) 29% (99) 7% (8) 3% (89) 6% (38) 6962016 Vote: Donald Trump 37% (278) 25% (9) 6% (20) 7% (32) 5% (37) 7582016 Vote: Someone else 29% (55) 30% (57) 20% (38) % (2) 0% (9) 902016 Vote: Didnt Vote 46% (22) 24% () 4% (62) 0% (44) 6% (26) 456Voted in 2014: Yes 34% (498) 27% (399) 7% (255) 6% (228) 6% (88) 468Voted in 2014: No 47% (300) 25% (60) 3% (83) 9% (58) 5% (33) 6352012 Vote: Barack Obama 36% (34) 28% (244) 9% (67) 2% (08) 5% (48) 882012 Vote: Mitt Romney 33% (90) 28% (63) 5% (85) 2% (20) 4% (25) 5832012 Vote: Other 28% (22) 2% (6) 6% (3) 3% () 23% (8) 792012 Vote: Didn’t Vote 49% (273) 24% (36) 3% (73) 9% (48) 5% (30) 5604-Region: Northeast 34% (24) 24% (87) 9% (70) 7% (62) 7% (24) 3674-Region: Midwest 4% (99) 26% (30) 5% (74) 3% (66) 4% (2) 4904-Region: South 39% (309) 28% (22) 5% (9) 2% (94) 6% (44) 7864-Region: West 36% (67) 27% (22) 6% (75) 4% (65) 7% (3) 460Favorable of Trump 4% (37) 25% (223) 4% (2) 5% (38) 5% (43) 896Unfavorable of Trump 35% (375) 29% (34) 8% (97) 2% (32) 6% (62) 079



435

Table HR4_28




Adults 38% (799) 27% (559) 6% (338) 4% (286) 6% (2) 203Very Favorable of Trump 39% (96) 24% (23) 3% (64) 9% (96) 5% (28) 506Somewhat Favorable of Trump 45% (75) 26% (00) 5% (57) % (42) 4% (6) 389Somewhat Unfavorable of Trump 39% (77) 3% (60) 6% (32) 8% (5) 6% () 95Very Unfavorable of Trump 34% (298) 29% (255) 9% (65) 3% (6) 6% (50) 884Frequent TV watchers 40% (65) 26% (424) 5% (255) 4% (230) 5% (85) 645Frequent movie watchers 47% (455) 23% (224) 3% (27) % (09) 6% (60) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


436


Table HR4_29: And, if a new movie in each of the following series were released, how likely would you be to watch?Twilight



Adults 26% (526) 4% (28) 20% (402) 3% (620) 8% (70) 998Gender: Male 22% (96) 6% (42) 22% (200) 33% (292) 7% (66) 896Gender: Female 30% (329) 3% (38) 8% (202) 30% (328) 9% (04) 0Age: 18-29 36% (3) 5% (55) 5% (56) 27% (00) 7% (25) 367Age: 30-44 33% (5) 7% (80) 8% (82) 27% (2) 5% (23) 457Age: 45-54 27% (6) 4% (58) 22% (93) 33% (43) 5% (22) 432Age: 55-64 20% (59) 5% (46) 9% (58) 38% (4) 9% (26) 302Age: 65+ 6% (69) 9% (42) 26% (3) 32% (42) 7% (73) 439Generation Z: 18-21 38% (45) 4% (6) 5% (8) 26% (3) 8% (9) 9Millennial: Age 22-37 34% (67) 7% (83) 7% (87) 27% (34) 6% (28) 499Generation X: Age 38-53 29% (73) 5% (88) 9% (5) 3% (85) 5% (29) 59Boomers: Age 54-72 9% (3) 3% (9) 22% (55) 34% (24) 3% (89) 707PID: Dem (no lean) 26% (74) 3% (89) 20% (30) 32% (25) 8% (56) 663PID: Ind (no lean) 22% (2) 3% (67) 2% (05) 34% (72) 9% (45) 502PID: Rep (no lean) 29% (239) 5% (24) 20% (67) 28% (234) 8% (69) 832PID/Gender: DemMen 26% (70) 6% (43) 20% (54) 3% (86) 7% (9) 272PID/Gender: DemWomen 27% (05) 2% (46) 9% (76) 33% (29) 9% (36) 39PID/Gender: Ind Men 7% (40) 4% (34) 25% (6) 36% (87) 9% (22) 244PID/Gender: Ind Women 28% (72) 3% (34) 7% (45) 33% (84) 9% (23) 258PID/Gender: Rep Men 23% (86) 7% (65) 22% (85) 3% (9) 6% (25) 380PID/Gender: Rep Women 34% (53) 3% (59) 8% (8) 25% (5) 0% (44) 452Ideo: Liberal (1-3) 26% (62) 2% (78) 2% (32) 35% (29) 7% (42) 633Ideo: Moderate (4) 23% (99) 5% (67) 23% (00) 3% (37) 8% (35) 438Ideo: Conservative (5-7) 26% (60) 4% (85) 9% (2) 33% (204) 9% (55) 625Educ: College 29% (363) 6% (97) 9% (245) 27% (342) 9% (9) 267Educ: Bachelors degree 22% (07) 2% (55) 2% (0) 38% (79) 7% (35) 476Educ: Post-grad 22% (56) % (28) 22% (55) 39% (00) 6% (6) 254



437

Table HR4_29




Adults 26% (526) 4% (28) 20% (402) 3% (620) 8% (70) 998Income: Under 50k 30% (339) 4% (59) 9% (26) 28% (36) 0% (0) 4Income: 50k-100k 22% (30) 4% (84) 20% (7) 36% (209) 7% (40) 579Income: 100k+ 20% (57) 4% (38) 25% (68) 34% (95) 7% (20) 278Ethnicity: White 25% (400) 2% (203) 2% (345) 34% (550) 8% (30) 627Ethnicity: Hispanic 3% (58) 20% (38) 9% (35) 24% (46) 6% (2) 89Ethnicity: Afr. Am. 33% (83) 22% (54) 6% (39) 8% (44) % (28) 247Ethnicity: Other 35% (43) 20% (24) 4% (8) 22% (27) 0% (2) 23Relig: Protestant 20% (97) 2% (57) 24% (6) 35% (65) 9% (44) 479Relig: Roman Catholic 25% (85) 6% (55) 9% (64) 33% (2) 7% (22) 337Relig: Something Else 28% (56) 5% (30) 5% (29) 35% (68) 8% (5) 97Relig: Evangelical 22% (58) 5% (05) 9% (37) 35% (248) 9% (62) 7Relig: Non-Evang. Catholics 26% (79) 2% (37) 23% (7) 32% (98) 6% (8) 303Relig: All Christian 23% (237) 4% (4) 2% (208) 34% (346) 8% (8) 03Relig: All Non-Christian 39% (96) 5% (37) 6% (38) 23% (57) 7% (8) 246Community: Urban 30% (46) 5% (73) 9% (94) 27% (32) 0% (48) 492Community: Suburban 24% (26) 4% (26) 9% (7) 36% (32) 8% (69) 904Community: Rural 27% (64) 4% (82) 23% (36) 28% (67) 9% (52) 602Employ: Private Sector 25% (66) 3% (87) 22% (44) 33% (29) 7% (47) 663Employ: Government 26% (42) 3% (2) 22% (35) 34% (56) 6% (0) 64Employ: Self-Employed 27% (44) 8% (29) 9% (32) 28% (47) 8% (4) 66Employ: Homemaker 37% (38) 6% (7) 7% (7) 25% (26) 4% (4) 02Employ: Student 36% (23) 5% (0) 5% (0) 25% (6) 8% (5) 65Employ: Retired 8% (82) 2% (54) 24% (0) 33% (5) 2% (57) 454Employ: Unemployed 34% (57) 2% (9) 5% (25) 33% (56) 6% () 68Employ: Other 34% (73) 20% (44) 3% (29) 23% (49) 0% (2) 26Military HH: Yes 27% (97) 2% (45) 20% (73) 33% (20) 9% (32) 366Military HH: No 26% (429) 4% (236) 20% (329) 3% (50) 8% (38) 632RD/WT: Right Direction 27% (27) 6% (25) 20% (60) 28% (225) 9% (68) 795RD/WT: Wrong Track 26% (309) 3% (56) 20% (242) 33% (395) 8% (02) 203


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Adults 26% (526) 4% (28) 20% (402) 3% (620) 8% (70) 998Trump Job Approve 27% (23) 6% (37) 2% (78) 29% (248) 7% (63) 857Trump Job Disapprove 25% (259) 3% (33) 20% (203) 34% (354) 8% (85) 033Trump Job Strongly Approve 27% (26) 5% (68) 8% (85) 32% (49) 7% (32) 459Trump Job Somewhat Approve 27% (05) 7% (68) 23% (93) 25% (99) 8% (3) 398Trump Job Somewhat Disapprove 29% (69) 7% (40) 5% (35) 32% (76) 8% (20) 240Trump Job Strongly Disapprove 24% (90) 2% (93) 2% (68) 35% (278) 8% (65) 793#1 Issue: Economy 29% (58) 5% (84) 22% (20) 27% (52) 7% (40) 553#1 Issue: Security 23% (76) 3% (45) 2% (7) 32% (09) % (36) 339#1 Issue: Health Care 25% (98) 3% (52) 23% (92) 32% (27) 7% (28) 398#1 Issue: Medicare / Social Security 26% (74) 6% (45) 9% (54) 27% (78) 2% (35) 285#1 Issue: Women’s Issues 25% (30) 3% (5) 4% (6) 45% (54) 4% (4) 20#1 Issue: Education 24% (29) 9% (22) 7% (20) 36% (43) 5% (6) 9#1 Issue: Energy 3% (22) 0% (7) 29% (20) 9% (3) 2% (8) 70#1 Issue: Other 35% (39) 9% (0) 7% (8) 39% (44) 0% () 32016 Vote: Hillary Clinton 25% (69) 2% (78) 2% (40) 35% (233) 8% (54) 6732016 Vote: Donald Trump 24% (69) 5% (06) 22% (57) 3% (22) 8% (56) 702016 Vote: Someone else 6% (29) 5% (27) 27% (47) 29% (52) 2% (22) 782016 Vote: Didnt Vote 36% (57) 6% (69) 3% (55) 26% (5) 9% (37) 434Voted in 2014: Yes 23% (322) 3% (8) 22% (32) 33% (460) 9% (20) 394Voted in 2014: No 34% (204) 7% (00) 5% (90) 27% (6) 8% (50) 6042012 Vote: Barack Obama 23% (98) 3% (09) 23% (94) 33% (279) 8% (70) 8502012 Vote: Mitt Romney 23% (23) 5% (80) 20% (07) 34% (84) 8% (45) 5392012 Vote: Other 7% (3) 2% (9) 7% (3) 38% (29) 6% (3) 772012 Vote: Didn’t Vote 36% (9) 6% (84) 6% (87) 24% (28) 8% (42) 5324-Region: Northeast 23% (77) 2% (4) 20% (70) 33% (4) % (38) 3404-Region: Midwest 28% (35) 3% (64) 2% (03) 30% (45) 6% (30) 4774-Region: South 26% (96) 7% (23) 20% (5) 29% (24) 8% (59) 7434-Region: West 27% (7) 2% (53) 8% (79) 34% (47) 0% (42) 438Favorable of Trump 27% (23) 6% (34) 20% (67) 29% (244) 8% (7) 847Unfavorable of Trump 25% (257) 2% (25) 2% (27) 34% (354) 8% (79) 032



439

Table HR4_29




Adults 26% (526) 4% (28) 20% (402) 3% (620) 8% (70) 998Very Favorable of Trump 28% (3) 5% (72) 8% (84) 32% (49) 8% (37) 473Somewhat Favorable of Trump 27% (0) 7% (62) 22% (83) 25% (95) 9% (34) 374Somewhat Unfavorable of Trump 25% (46) 8% (34) 25% (47) 28% (52) 5% (9) 88Very Unfavorable of Trump 25% (20) % (9) 20% (7) 36% (30) 8% (7) 844Frequent TV watchers 27% (424) 5% (236) 20% (36) 30% (478) 8% (2) 576Frequent movie watchers 35% (328) 7% (58) 8% (68) 24% (225) 7% (69) 948Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR4_30: And, if a new movie in each of the following series were released, how likely would you be to watch?Indiana Jones



Adults 40% (850) 28% (594) 4% (296) 2% (254) 5% (0) 204Gender: Male 48% (473) 26% (260) 3% (28) 9% (84) 4% (39) 984Gender: Female 34% (377) 30% (334) 5% (68) 5% (69) 6% (72) 20Age: 18-29 27% (96) 2% (76) 24% (87) 9% (68) 8% (30) 357Age: 30-44 45% (23) 26% (26) 4% (69) 0% (47) 5% (22) 476Age: 45-54 45% (207) 29% (32) % (52) % (5) 3% (4) 457Age: 55-64 44% (38) 30% (95) % (36) % (35) 4% (4) 37Age: 65+ 39% (94) 33% (66) % (52) % (53) 6% (3) 496Generation Z: 18-21 25% (29) 20% (24) 23% (27) 23% (27) 9% () 8Millennial: Age 22-37 36% (78) 22% (3) 2% (06) 4% (73) 6% (32) 502Generation X: Age 38-53 46% (284) 29% (80) % (67) 0% (63) 3% (2) 66Boomers: Age 54-72 43% (328) 3% (239) % (82) 0% (73) 6% (42) 764PID: Dem (no lean) 39% (272) 27% (90) 5% (03) 3% (87) 6% (40) 692PID: Ind (no lean) 39% (208) 27% (43) 3% (69) 5% (80) 6% (30) 53PID: Rep (no lean) 42% (370) 30% (26) 4% (23) 0% (87) 5% (40) 88PID/Gender: DemMen 5% (5) 25% (75) 2% (35) 7% (2) 5% (4) 297PID/Gender: DemWomen 30% (20) 29% (5) 7% (68) 7% (66) 7% (26) 395PID/Gender: Ind Men 46% (23) 27% (73) % (29) 3% (35) 3% (9) 268PID/Gender: Ind Women 32% (85) 27% (7) 5% (40) 7% (45) 8% (22) 262PID/Gender: Rep Men 47% (98) 27% (2) 5% (64) 7% (28) 4% (6) 49PID/Gender: Rep Women 37% (72) 32% (49) 3% (60) 3% (58) 5% (24) 462Ideo: Liberal (1-3) 4% (275) 28% (85) 5% (97) 2% (79) 5% (32) 668Ideo: Moderate (4) 39% (79) 30% (38) 4% (63) 3% (6) 4% (7) 457Ideo: Conservative (5-7) 45% (304) 29% (94) 2% (82) 0% (65) 4% (26) 670Educ: College 39% (506) 27% (359) 5% (90) 3% (72) 6% (80) 307Educ: Bachelors degree 42% (24) 30% (55) 2% (60) 2% (6) 4% (22) 5Educ: Post-grad 46% (30) 28% (80) 6% (46) 7% (2) 3% (9) 286



441

Table HR4_30




Adults 40% (850) 28% (594) 4% (296) 2% (254) 5% (0) 204Income: Under 50k 38% (456) 27% (32) 5% (75) 4% (69) 6% (77) 99Income: 50k-100k 43% (260) 30% (84) 3% (8) 0% (6) 4% (25) 60Income: 100k+ 45% (33) 3% (90) 3% (39) 8% (24) 3% (8) 294Ethnicity: White 4% (704) 29% (493) 4% (243) 2% (202) 5% (84) 726Ethnicity: Hispanic 44% (85) 24% (46) 7% (34) 0% (9) 5% () 95Ethnicity: Afr. Am. 37% (93) 29% (72) 3% (34) 3% (33) 8% (9) 25Ethnicity: Other 42% (53) 23% (29) 5% (8) 5% (9) 6% (8) 27Relig: Protestant 42% (28) 3% (62) 3% (68) 9% (47) 5% (24) 59Relig: Roman Catholic 40% (44) 32% (5) % (4) 3% (47) 3% (2) 360Relig: Something Else 37% (75) 30% (6) 6% (3) 3% (26) 4% (8) 202Relig: Jewish 58% (3) 6% (8) 9% (5) % (6) 7% (4) 54Relig: Evangelical 38% (287) 32% (24) 3% (00) 2% (88) 5% (37) 753Relig: Non-Evang. Catholics 46% (50) 30% (98) 2% (39) 0% (33) 2% (8) 327Relig: All Christian 40% (437) 3% (338) 3% (40) % (2) 4% (44) 080Relig: All Non-Christian 42% (04) 25% (6) 6% (39) 2% (3) 6% (4) 249Community: Urban 43% (29) 23% (9) 4% (74) 3% (66) 7% (36) 54Community: Suburban 39% (378) 30% (29) 3% (24) 3% (2) 4% (43) 959Community: Rural 40% (252) 29% (84) 5% (97) 0% (66) 5% (32) 63Employ: Private Sector 43% (300) 27% (84) 5% (06) % (76) 4% (26) 693Employ: Government 42% (68) 29% (48) 3% (2) % (7) 5% (9) 63Employ: Self-Employed 44% (76) 27% (47) 5% (27) 0% (7) 3% (5) 72Employ: Homemaker 3% (32) 34% (36) % (2) 9% (20) 5% (5) 06Employ: Student 25% (7) 23% (5) 20% (3) 2% (4) % (8) 67Employ: Retired 44% (222) 30% (53) % (55) % (58) 4% (9) 507Employ: Unemployed 33% (56) 29% (50) 7% (29) 2% (2) 9% (5) 7Employ: Other 34% (77) 28% (62) 4% (32) 3% (29) % (24) 225Military HH: Yes 50% (99) 25% (00) % (43) 9% (37) 5% (9) 397Military HH: No 38% (65) 29% (494) 5% (253) 3% (27) 5% (92) 706RD/WT: Right Direction 43% (366) 29% (247) 4% (9) 0% (82) 4% (3) 845RD/WT: Wrong Track 38% (483) 28% (347) 4% (76) 4% (72) 6% (80) 258


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Adults 40% (850) 28% (594) 4% (296) 2% (254) 5% (0) 204Trump Job Approve 44% (404) 3% (278) 4% (24) 9% (78) 3% (26) 90Trump Job Disapprove 39% (42) 28% (298) 4% (49) 4% (53) 6% (63) 084Trump Job Strongly Approve 49% (24) 26% (29) 2% (6) 9% (46) 3% (4) 49Trump Job Somewhat Approve 39% (63) 35% (48) 5% (64) 8% (32) 3% (2) 420Trump Job Somewhat Disapprove 38% (99) 27% (70) 3% (35) 5% (39) 6% (5) 258Trump Job Strongly Disapprove 39% (322) 28% (228) 4% (4) 4% (3) 6% (48) 826#1 Issue: Economy 43% (244) 25% (42) 6% (89) 0% (60) 6% (34) 568#1 Issue: Security 4% (46) 3% (2) 3% (46) 2% (42) 4% (4) 360#1 Issue: Health Care 4% (7) 30% (26) 3% (56) % (45) 4% (6) 44#1 Issue: Medicare / Social Security 44% (4) 3% (00) 8% (25) 2% (38) 6% (9) 322#1 Issue: Women’s Issues 3% (38) 24% (30) 20% (25) 9% (24) 5% (7) 23#1 Issue: Education 34% (43) 27% (34) 20% (25) 3% (7) 6% (7) 25#1 Issue: Energy 36% (27) 32% (24) 6% (2) 6% (5) 9% (7) 73#1 Issue: Other 34% (40) 23% (27) 6% (8) 20% (24) 7% (8) 72016 Vote: Hillary Clinton 4% (287) 28% (95) 3% (9) 3% (90) 6% (39) 7022016 Vote: Donald Trump 45% (342) 3% (236) 2% (95) 9% (67) 3% (26) 7672016 Vote: Someone else 38% (73) 33% (64) 0% (20) 2% (23) 6% () 92016 Vote: Didnt Vote 33% (48) 22% (99) 20% (88) 7% (73) 8% (34) 442Voted in 2014: Yes 43% (64) 30% (442) 2% (73) % (64) 5% (68) 488Voted in 2014: No 34% (208) 25% (53) 20% (23) 5% (89) 7% (43) 662012 Vote: Barack Obama 43% (382) 30% (263) % (97) 2% (04) 5% (44) 8902012 Vote: Mitt Romney 43% (254) 3% (84) 3% (75) 0% (6) 3% (7) 592012 Vote: Other 44% (36) 25% (2) 4% (2) 8% (7) 8% (7) 832012 Vote: Didn’t Vote 33% (78) 23% (26) 2% () 5% (82) 8% (43) 5404-Region: Northeast 37% (4) 27% (02) 6% (60) 4% (54) 5% (20) 3774-Region: Midwest 37% (8) 3% (52) 5% (72) 2% (57) 4% (2) 4834-Region: South 43% (334) 28% (28) 2% (97) % (89) 6% (45) 7844-Region: West 42% (93) 26% (2) 4% (66) 2% (54) 5% (25) 459Favorable of Trump 45% (408) 30% (267) 3% (20) 9% (77) 3% (32) 904Unfavorable of Trump 39% (48) 28% (297) 5% (57) 3% (44) 6% (60) 076



443

Table HR4_30






444


Table HR4_31: And, if a new movie in each of the following series were released, how likely would you be to watch?Bourne



Adults 32% (625) 25% (482) 8% (345) 7% (338) 8% (48) 938Gender: Male 40% (374) 26% (239) 5% (39) 3% (6) 6% (55) 923Gender: Female 25% (252) 24% (243) 20% (206) 22% (222) 9% (93) 05Age: 18-29 29% (9) 2% (65) 7% (55) 24% (76) 8% (27) 33Age: 30-44 38% (75) 23% (07) 9% (88) 4% (64) 6% (26) 46Age: 45-54 34% (46) 27% (6) 9% (8) 3% (57) 7% (28) 427Age: 55-64 28% (80) 26% (76) 9% (56) 8% (53) 9% (25) 290Age: 65+ 30% (32) 26% (8) 5% (66) 20% (88) 0% (43) 447Generation Z: 18-21 2% (8) 2% (8) 6% (4) 36% (3) 7% (6) 88Millennial: Age 22-37 34% (65) 22% (05) 20% (97) 6% (77) 8% (38) 482Generation X: Age 38-53 37% (28) 25% (45) 8% (04) 4% (8) 6% (33) 58Boomers: Age 54-72 29% (204) 25% (75) 7% (2) 9% (34) 9% (66) 70PID: Dem (no lean) 32% (98) 26% (63) 8% () 7% (04) 7% (43) 69PID: Ind (no lean) 32% (56) 26% (27) 8% (90) 7% (85) 8% (37) 495PID: Rep (no lean) 33% (27) 23% (92) 7% (44) 8% (49) 8% (68) 823PID/Gender: DemMen 46% (20) 26% (67) 4% (36) 0% (26) 5% (4) 263PID/Gender: DemWomen 22% (78) 27% (96) 2% (74) 22% (79) 8% (29) 356PID/Gender: Ind Men 36% (94) 25% (65) 20% (52) 4% (35) 5% (3) 258PID/Gender: Ind Women 26% (62) 26% (62) 6% (38) 2% (50) 0% (24) 237PID/Gender: Rep Men 40% (60) 27% (07) 3% (5) 4% (55) 7% (28) 40PID/Gender: Rep Women 26% (2) 20% (85) 22% (93) 22% (93) 9% (40) 422Ideo: Liberal (1-3) 35% (27) 24% (48) 9% (20) 6% (97) 6% (39) 620Ideo: Moderate (4) 29% (20) 30% (25) 8% (75) 9% (8) 4% (7) 49Ideo: Conservative (5-7) 33% (204) 25% (53) 6% (00) 9% (8) 8% (50) 624Educ: College 32% (38) 24% (283) 7% (205) 7% (206) 0% (3) 89Educ: Bachelors degree 32% (57) 27% (34) 9% (92) 7% (84) 5% (23) 490Educ: Post-grad 34% (87) 25% (65) 8% (48) 8% (48) 5% (2) 259



445

Table HR4_31




Adults 32% (625) 25% (482) 8% (345) 7% (338) 8% (48) 938Income: Under 50k 29% (35) 24% (26) 8% (97) 9% (205) 0% (08) 086Income: 50k-100k 37% (209) 26% (45) 6% (88) 7% (99) 5% (27) 568Income: 100k+ 36% (0) 27% (76) 2% (59) 2% (34) 5% (4) 285Ethnicity: White 30% (473) 25% (394) 9% (306) 8% (294) 8% (24) 59Ethnicity: Hispanic 39% (70) 2% (37) % (20) 9% (33) 0% (8) 78Ethnicity: Afr. Am. 48% () 25% (59) 9% (2) 0% (24) 8% (8) 232Ethnicity: Other 36% (4) 26% (30) 6% (8) 7% (20) 6% (6) 5Relig: Protestant 29% (35) 29% (38) 7% (82) 8% (84) 7% (32) 472Relig: Roman Catholic 34% () 24% (80) 6% (5) 2% (70) 5% (6) 329Relig: Something Else 3% (59) 26% (50) 8% (34) 8% (34) 6% () 88Relig: Jewish 39% (20) 22% () 6% (3) 22% () 2% (6) 5Relig: Evangelical 29% (99) 28% (96) 7% (2) 20% (37) 6% (4) 694Relig: Non-Evang. Catholics 36% (07) 24% (72) 6% (46) 8% (52) 6% (8) 295Relig: All Christian 3% (305) 27% (268) 7% (68) 9% (88) 6% (59) 989Relig: All Non-Christian 35% (82) 27% (62) 4% (32) 5% (35) 9% (2) 232Community: Urban 36% (7) 26% (25) 6% (76) 5% (74) 7% (34) 48Community: Suburban 3% (276) 24% (208) 20% (74) 9% (70) 7% (58) 886Community: Rural 3% (78) 26% (48) 7% (95) 6% (94) 0% (57) 57Employ: Private Sector 34% (225) 24% (57) 9% (25) 7% (08) 6% (4) 656Employ: Government 33% (5) 28% (44) 6% (26) 6% (25) 7% () 57Employ: Self-Employed 43% (69) 8% (29) 9% (3) 3% (2) 7% () 62Employ: Homemaker 24% (22) 9% (7) 24% (22) 27% (24) 5% (5) 9Employ: Student 23% (2) 28% (5) 8% (9) 23% (2) 8% (4) 52Employ: Retired 28% (29) 29% (32) 7% (77) 20% (9) 7% (3) 460Employ: Unemployed 32% (50) 23% (36) 5% (23) 9% (30) 0% (6) 55Employ: Other 33% (67) 26% (53) 5% (3) 2% (25) 4% (29) 204Military HH: Yes 37% (40) 26% (98) 7% (62) 4% (53) 6% (2) 375Military HH: No 3% (485) 25% (384) 8% (282) 8% (284) 8% (28) 563RD/WT: Right Direction 35% (277) 24% (92) 6% (26) 6% (30) 8% (66) 790RD/WT: Wrong Track 30% (348) 25% (290) 9% (29) 8% (207) 7% (83) 48


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Adults 32% (625) 25% (482) 8% (345) 7% (338) 8% (48) 938Trump Job Approve 34% (292) 25% (25) 7% (45) 6% (33) 7% (6) 845Trump Job Disapprove 3% (308) 25% (25) 8% (82) 9% (85) 7% (64) 990Trump Job Strongly Approve 39% (77) 23% (04) 5% (68) 5% (7) 8% (39) 460Trump Job Somewhat Approve 30% (4) 29% () 20% (77) 6% (62) 6% (22) 386Trump Job Somewhat Disapprove 27% (62) 30% (69) 9% (44) 7% (40) 7% (7) 23Trump Job Strongly Disapprove 32% (246) 24% (82) 8% (37) 9% (46) 6% (48) 759#1 Issue: Economy 36% (92) 24% (32) 8% (97) 4% (75) 8% (44) 540#1 Issue: Security 33% (05) 25% (8) 4% (45) 7% (55) % (35) 322#1 Issue: Health Care 33% (27) 25% (96) 9% (74) 7% (63) 6% (23) 382#1 Issue: Medicare / Social Security 29% (84) 30% (88) 8% (52) 7% (49) 7% (20) 293#1 Issue: Women’s Issues 24% (26) 2% (23) 2% (23) 29% (32) 5% (5) 09#1 Issue: Education 26% (3) 25% (30) 8% (20) 22% (26) 8% (9) 6#1 Issue: Energy 35% (24) 20% (3) 23% (5) 6% () 7% (5) 68#1 Issue: Other 35% (37) 7% (8) 7% (8) 24% (26) 8% (8) 082016 Vote: Hillary Clinton 34% (27) 26% (64) 7% (09) 8% (4) 6% (39) 6422016 Vote: Donald Trump 33% (234) 25% (80) 8% (29) 6% (2) 8% (58) 732016 Vote: Someone else 30% (55) 26% (48) 20% (36) 9% (35) 5% (0) 832016 Vote: Didnt Vote 30% (20) 22% (89) 8% (7) 9% (76) % (42) 398Voted in 2014: Yes 34% (468) 25% (347) 8% (243) 6% (227) 7% (94) 379Voted in 2014: No 28% (57) 24% (35) 8% (02) 20% () 0% (54) 5592012 Vote: Barack Obama 34% (284) 25% (209) 9% (55) 6% (32) 6% (47) 8282012 Vote: Mitt Romney 3% (69) 26% (40) 6% (87) 8% (99) 9% (48) 5432012 Vote: Other 3% (25) 28% (23) 8% (5) 4% (2) 9% (7) 822012 Vote: Didn’t Vote 30% (47) 23% (0) 8% (88) 9% (95) 0% (46) 4864-Region: Northeast 32% (08) 22% (74) 9% (65) 9% (66) 9% (29) 3434-Region: Midwest 33% (47) 25% () 8% (8) 8% (8) 7% (30) 4504-Region: South 34% (24) 26% (82) 7% (8) 5% (03) 9% (6) 7044-Region: West 29% (29) 26% (5) 8% (8) 20% (88) 6% (28) 442Favorable of Trump 35% (294) 24% (205) 8% (47) 5% (29) 8% (66) 84Unfavorable of Trump 3% (306) 26% (253) 8% (8) 9% (86) 6% (62) 988



447

Table HR4_31






448


Table HR4_32: And, if a new movie in each of the following series were released, how likely would you be to watch?Back to the Future



Adults 4% (870) 30% (633) 4% (285) 0% (27) 5% (02) 208Gender: Male 46% (455) 29% (283) 3% (26) 7% (70) 5% (48) 982Gender: Female 37% (45) 3% (350) 4% (59) 3% (48) 5% (54) 27Age: 18-29 4% (52) 9% (68) 8% (67) 6% (59) 6% (2) 367Age: 30-44 56% (266) 26% (23) 0% (46) 5% (24) 4% (20) 477Age: 45-54 38% (73) 35% (60) 3% (59) % (5) 4% (8) 462Age: 55-64 4% (28) 34% (07) 2% (37) 0% (3) 4% (2) 36Age: 65+ 3% (50) 36% (76) 6% (76) % (52) 6% (3) 486Generation Z: 18-21 42% (50) 7% (2) 7% (2) 8% (2) 6% (8) 2Millennial: Age 22-37 47% (239) 23% (9) 5% (77) 0% (52) 5% (24) 5Generation X: Age 38-53 45% (278) 32% (97) % (68) 9% (53) 4% (22) 69Boomers: Age 54-72 36% (276) 35% (269) 3% (99) 0% (76) 5% (4) 76PID: Dem (no lean) 38% (263) 3% (23) 6% (08) 9% (65) 6% (42) 690PID: Ind (no lean) 42% (222) 3% (63) % (6) 2% (66) 4% (2) 532PID: Rep (no lean) 43% (385) 29% (258) 3% (7) 0% (87) 4% (40) 886PID/Gender: DemMen 4% (8) 30% (88) 6% (46) 6% (6) 8% (22) 29PID/Gender: DemWomen 36% (45) 3% (25) 5% (6) 2% (49) 5% (20) 400PID/Gender: Ind Men 45% (23) 32% (86) % (30) 9% (26) 2% (6) 27PID/Gender: Ind Women 38% (99) 30% (77) 2% (30) 5% (40) 6% (4) 26PID/Gender: Rep Men 5% (24) 26% (09) 2% (50) 7% (28) 5% (9) 420PID/Gender: Rep Women 37% (7) 32% (49) 4% (67) 3% (59) 4% (20) 466Ideo: Liberal (1-3) 43% (286) 29% (93) 4% (94) 0% (68) 4% (27) 667Ideo: Moderate (4) 40% (83) 34% (57) 2% (55) % (49) 4% (7) 46Ideo: Conservative (5-7) 4% (275) 3% (204) 4% (94) 0% (68) 4% (24) 664Educ: College 43% (565) 28% (369) 4% (84) 0% (34) 5% (70) 32Educ: Bachelors degree 4% (20) 34% (73) % (59) % (55) 4% (8) 55Educ: Post-grad 35% (96) 34% (9) 6% (42) 0% (28) 5% (4) 272



449

Table HR4_32




Adults 4% (870) 30% (633) 4% (285) 0% (27) 5% (02) 208Income: Under 50k 4% (497) 29% (350) 4% (66) % (28) 6% (70) 2Income: 50k-100k 39% (236) 33% (97) 4% (86) 0% (6) 4% (23) 602Income: 100k+ 46% (37) 29% (87) 2% (34) 9% (28) 3% (9) 294Ethnicity: White 42% (723) 30% (524) 3% (220) % (82) 4% (74) 723Ethnicity: Hispanic 47% (93) 23% (46) 5% (3) 0% (20) 4% (7) 98Ethnicity: Afr. Am. 33% (86) 3% (80) 8% (46) 0% (25) 8% (20) 257Ethnicity: Other 48% (62) 23% (30) 5% (9) 8% (0) 6% (8) 28Relig: Protestant 36% (83) 34% (74) 4% (72) 2% (64) 4% (22) 54Relig: Roman Catholic 45% (62) 30% (09) % (39) % (38) 3% () 358Relig: Something Else 46% (94) 28% (57) 2% (24) 2% (24) 2% (5) 204Relig: Jewish 43% (23) 23% (2) 5% (8) 2% (6) 8% (5) 54Relig: Evangelical 4% (304) 32% (240) 2% (90) % (85) 4% (3) 750Relig: Non-Evang. Catholics 4% (34) 3% (00) 4% (45) 3% (4) 2% (7) 326Relig: All Christian 4% (438) 32% (339) 3% (35) 2% (26) 3% (37) 076Relig: All Non-Christian 47% (2) 30% (78) 0% (26) 7% (7) 6% (6) 258Community: Urban 45% (23) 25% (3) 4% (73) 0% (53) 6% (29) 57Community: Suburban 39% (367) 32% (304) 3% (27) 2% (0) 5% (44) 952Community: Rural 42% (272) 3% (98) 3% (85) 8% (54) 5% (30) 639Employ: Private Sector 43% (30) 3% (26) 2% (8) 0% (7) 3% (24) 693Employ: Government 42% (70) 3% (5) 4% (23) % (8) 3% (5) 66Employ: Self-Employed 47% (82) 24% (43) 4% (25) 0% (7) 5% (9) 77Employ: Homemaker 42% (45) 23% (25) 6% (8) 5% (6) 3% (4) 07Employ: Student 44% (30) 7% (2) 9% (3) 4% (9) 5% (4) 67Employ: Retired 35% (74) 35% (73) 6% (77) 0% (49) 4% (2) 496Employ: Unemployed 4% (73) 28% (50) 3% (23) 0% (8) 7% (3) 77Employ: Other 43% (96) 28% (63) % (25) 8% (9) 0% (23) 226Military HH: Yes 40% (58) 32% (26) 4% (54) 8% (3) 6% (23) 392Military HH: No 4% (72) 30% (508) 3% (23) % (86) 5% (79) 76RD/WT: Right Direction 44% (37) 29% (243) 4% (9) 9% (73) 5% (39) 845RD/WT: Wrong Track 39% (499) 3% (39) 3% (66) % (44) 5% (63) 263


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Adults 4% (870) 30% (633) 4% (285) 0% (27) 5% (02) 208Trump Job Approve 44% (404) 30% (276) 4% (26) 8% (73) 3% (30) 90Trump Job Disapprove 39% (49) 3% (333) 3% (46) 2% (3) 5% (54) 084Trump Job Strongly Approve 47% (225) 27% (29) 3% (62) % (5) 3% (6) 484Trump Job Somewhat Approve 42% (79) 34% (47) 5% (64) 5% (22) 3% (4) 425Trump Job Somewhat Disapprove 47% (8) 24% (62) 4% (36) % (29) 4% (9) 254Trump Job Strongly Disapprove 36% (30) 33% (272) 3% (0) 2% (02) 5% (45) 830#1 Issue: Economy 46% (264) 28% (62) 3% (74) 9% (50) 4% (25) 574#1 Issue: Security 4% (46) 30% (08) 4% (50) % (4) 4% (3) 359#1 Issue: Health Care 45% (85) 3% (26) 2% (5) 9% (37) 3% (4) 43#1 Issue: Medicare / Social Security 34% (0) 35% (3) 4% (44) % (34) 6% (20) 32#1 Issue: Women’s Issues 33% (4) 29% (35) 7% (22) 7% (2) 4% (6) 24#1 Issue: Education 39% (49) 34% (43) 0% (3) % (4) 5% (7) 26#1 Issue: Energy 37% (27) 33% (24) 20% (5) 4% (3) 7% (5) 74#1 Issue: Other 4% (48) 9% (22) 5% (8) 5% (8) % (3) 82016 Vote: Hillary Clinton 4% (285) 3% (25) 4% (99) 0% (67) 5% (33) 6992016 Vote: Donald Trump 42% (320) 33% (253) 4% (03) 8% (62) 3% (24) 762016 Vote: Someone else 38% (73) 3% (58) % (20) 3% (25) 7% (4) 92016 Vote: Didnt Vote 42% (92) 23% (06) 3% (6) 4% (63) 7% (32) 453Voted in 2014: Yes 4% (60) 32% (475) 3% (87) 0% (44) 5% (67) 475Voted in 2014: No 42% (269) 25% (58) 5% (98) 2% (73) 6% (35) 6332012 Vote: Barack Obama 4% (36) 3% (277) 3% (3) 0% (88) 5% (45) 8842012 Vote: Mitt Romney 42% (243) 33% (94) 3% (75) 9% (50) 3% (20) 582012 Vote: Other 34% (29) 39% (33) 7% (6) 2% (0) 8% (7) 862012 Vote: Didn’t Vote 43% (237) 23% (29) 6% (9) 2% (69) 6% (3) 5574-Region: Northeast 39% (43) 25% (95) 6% (6) 3% (49) 7% (25) 3724-Region: Midwest 42% (206) 30% (46) 4% (68) 0% (50) 4% (9) 494-Region: South 4% (32) 32% (25) 3% (04) 9% (73) 4% (33) 7824-Region: West 43% (99) 3% (42) % (52) 0% (46) 5% (25) 464Favorable of Trump 45% (409) 30% (269) 3% (7) 8% (75) 4% (32) 902Unfavorable of Trump 38% (42) 3% (337) 4% (50) 2% (28) 5% (52) 080



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Table HR4_32






452


Table HR4_33: And, if a new movie in each of the following series were released, how likely would you be to watch?The Chronicles of Narnia



Adults 26% (525) 23% (452) 2% (42) 22% (436) 9% (72) 2006Gender: Male 26% (237) 23% (208) 23% (208) 2% (89) 8% (77) 920Gender: Female 26% (288) 22% (244) 20% (23) 23% (246) 9% (96) 086Age: 18-29 38% (35) 23% (8) 8% (64) 4% (48) 8% (28) 356Age: 30-44 28% (3) 26% (7) 20% (9) 20% (90) 6% (29) 458Age: 45-54 24% (05) 23% (00) 24% (04) 22% (95) 7% (3) 435Age: 55-64 22% (66) 27% (79) 9% (56) 26% (78) 6% (9) 297Age: 65+ 9% (89) 6% (75) 23% (06) 27% (25) 4% (66) 460Generation Z: 18-21 36% (43) 24% (29) 7% (2) 5% (9) 8% (9) 20Millennial: Age 22-37 35% (70) 23% (3) 9% (94) 6% (79) 7% (34) 490Generation X: Age 38-53 24% (42) 26% (50) 23% (34) 2% (24) 6% (36) 587Boomers: Age 54-72 2% (55) 2% (53) 2% (50) 26% (84) % (79) 72PID: Dem (no lean) 23% (50) 24% (53) 23% (48) 2% (36) 0% (63) 649PID: Ind (no lean) 24% (23) 23% (7) 2% (0) 24% (27) 8% (4) 58PID: Rep (no lean) 30% (252) 22% (82) 9% (63) 2% (74) 8% (69) 840PID/Gender: DemMen 23% (63) 24% (65) 24% (67) 7% (46) 2% (33) 274PID/Gender: DemWomen 23% (87) 24% (88) 2% (80) 24% (90) 8% (30) 375PID/Gender: Ind Men 2% (55) 22% (58) 25% (67) 24% (63) 8% (2) 263PID/Gender: Ind Women 27% (68) 23% (59) 7% (43) 25% (64) 8% (20) 255PID/Gender: Rep Men 3% (9) 22% (85) 9% (74) 2% (8) 6% (23) 383PID/Gender: Rep Women 29% (33) 2% (97) 9% (89) 20% (93) 0% (46) 457Ideo: Liberal (1-3) 24% (53) 23% (47) 23% (48) 23% (45) 7% (43) 636Ideo: Moderate (4) 22% (97) 24% (04) 24% (04) 23% (00) 7% (32) 436Ideo: Conservative (5-7) 3% (96) 20% (29) 20% (30) 22% (38) 7% (48) 64Educ: College 28% (349) 2% (266) 20% (255) 2% (258) 0% (23) 250Educ: Bachelors degree 2% (03) 23% (2) 22% (05) 27% (32) 7% (34) 486Educ: Post-grad 27% (73) 28% (75) 22% (6) 7% (46) 6% (5) 270



453

Table HR4_33




Adults 26% (525) 23% (452) 2% (42) 22% (436) 9% (72) 2006Income: Under 50k 28% (39) 22% (247) 20% (22) 20% (230) 0% (4) 3Income: 50k-100k 25% (44) 22% (28) 22% (27) 25% (46) 7% (43) 588Income: 100k+ 2% (62) 27% (77) 25% (73) 2% (60) 6% (6) 288Ethnicity: White 25% (46) 23% (374) 2% (349) 23% (374) 8% (39) 653Ethnicity: Hispanic 3% (6) 8% (35) 20% (40) 8% (36) 2% (23) 96Ethnicity: Afr. Am. 3% (72) 2% (49) 20% (45) 20% (46) 8% (7) 229Ethnicity: Other 30% (37) 24% (29) 2% (26) 2% (5) 3% (6) 24Relig: Protestant 28% (38) 2% (03) 2% (03) 24% (6) 7% (32) 493Relig: Roman Catholic 9% (64) 26% (9) 2% (74) 25% (86) 9% (3) 346Relig: Something Else 3% (58) 28% (52) 20% (38) 6% (29) 6% () 88Relig: Jewish 7% (9) 9% (9) 22% () 3% (6) % (5) 5Relig: Evangelical 20% (42) 24% (76) 22% (62) 25% (83) 8% (59) 72Relig: Non-Evang. Catholics 39% (8) 23% (70) 7% (53) 6% (49) 5% (6) 306Relig: All Christian 25% (260) 24% (246) 2% (25) 23% (23) 7% (75) 027Relig: All Non-Christian 36% (86) 22% (52) 7% (42) 7% (40) 8% (9) 240Community: Urban 28% (40) 22% (07) 2% (04) 9% (96) 9% (46) 493Community: Suburban 24% (28) 22% (205) 23% (209) 24% (29) 7% (69) 920Community: Rural 28% (66) 24% (40) 8% (08) 20% (2) 0% (58) 593Employ: Private Sector 26% (74) 22% (48) 24% (62) 22% (44) 6% (37) 664Employ: Government 3% (49) 25% (40) 25% (40) 5% (24) 5% (8) 6Employ: Self-Employed 25% (42) 32% (53) 3% (2) 9% (32) % (8) 65Employ: Homemaker 30% (3) 25% (26) 6% (7) 22% (23) 6% (6) 03Employ: Student 3% (20) 29% (9) 7% () 6% (0) 7% (4) 65Employ: Retired 20% (94) 20% (92) 2% (98) 28% (3) % (53) 468Employ: Unemployed 29% (46) 7% (28) 24% (39) 22% (36) 8% (3) 63Employ: Other 3% (68) 2% (47) 5% (33) 7% (36) 5% (34) 27Military HH: Yes 29% () 20% (75) 2% (78) 2% (78) 0% (36) 379Military HH: No 25% (43) 23% (378) 2% (343) 22% (358) 8% (36) 627RD/WT: Right Direction 3% (248) 22% (74) 9% (54) 20% (6) 8% (65) 802RD/WT: Wrong Track 23% (276) 23% (278) 22% (267) 23% (275) 9% (08) 204


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Adults 26% (525) 23% (452) 2% (42) 22% (436) 9% (72) 2006Trump Job Approve 3% (267) 23% (97) 20% (69) 20% (72) 7% (58) 863Trump Job Disapprove 22% (232) 23% (238) 22% (23) 24% (247) 9% (9) 038Trump Job Strongly Approve 3% (44) 22% (00) 5% (68) 24% (09) 9% (4) 462Trump Job Somewhat Approve 3% (24) 24% (97) 25% (0) 6% (63) 4% (7) 402Trump Job Somewhat Disapprove 24% (58) 25% (62) 2% (5) 22% (55) 7% (8) 244Trump Job Strongly Disapprove 22% (74) 22% (76) 23% (79) 24% (92) 9% (73) 794#1 Issue: Economy 28% (49) 22% (2) 2% (3) 2% (4) 8% (42) 540#1 Issue: Security 26% (88) 9% (66) 23% (79) 22% (77) 0% (33) 344#1 Issue: Health Care 25% (99) 23% (9) 24% (97) 20% (80) 8% (32) 399#1 Issue: Medicare / Social Security 23% (69) 20% (60) 8% (55) 26% (77) 2% (36) 296#1 Issue: Women’s Issues 30% (36) 24% (29) 7% (2) 24% (29) 5% (5) 20#1 Issue: Education 28% (34) 3% (38) 2% (26) 2% (5) 7% (8) 2#1 Issue: Energy 33% (24) 27% (9) 4% (0) 9% (4) 8% (6) 72#1 Issue: Other 22% (25) 24% (27) 8% (20) 27% (3) 9% (0) 42016 Vote: Hillary Clinton 2% (38) 23% (53) 22% (47) 24% (6) 9% (59) 6592016 Vote: Donald Trump 28% (20) 22% (58) 22% (60) 2% (54) 7% (5) 7252016 Vote: Someone else 25% (46) 23% (43) 22% (4) 2% (39) 9% (7) 862016 Vote: Didnt Vote 32% (39) 22% (97) 7% (72) 9% (80) 0% (45) 433Voted in 2014: Yes 24% (337) 23% (326) 22% (309) 23% (327) 8% () 40Voted in 2014: No 32% (88) 2% (26) 9% () 8% (09) 0% (62) 5962012 Vote: Barack Obama 20% (70) 24% (207) 24% (99) 23% (98) 8% (72) 8462012 Vote: Mitt Romney 28% (56) 22% (20) 20% (3) 24% (3) 7% (37) 5562012 Vote: Other 20% (6) 20% (6) 5% (2) 30% (24) 6% (3) 802012 Vote: Didn’t Vote 35% (83) 2% (0) 8% (97) 6% (84) 0% (5) 5244-Region: Northeast 24% (85) 8% (64) 22% (76) 24% (84) % (39) 3494-Region: Midwest 23% (09) 28% (33) 23% (0) 20% (99) 7% (32) 4824-Region: South 28% (203) 23% (72) 20% (49) 20% (50) 8% (59) 7334-Region: West 29% (27) 9% (84) 9% (86) 23% (03) 0% (43) 443Favorable of Trump 3% (265) 22% (92) 9% (63) 2% (78) 7% (59) 856Unfavorable of Trump 22% (23) 23% (238) 23% (240) 23% (236) 9% (93) 037



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Table HR4_33






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Table HR4_34: And, if a new movie in each of the following series were released, how likely would you be to watch?Avatar



Adults 3% (643) 22% (459) 7% (360) 2% (446) 8% (7) 2079Gender: Male 36% (353) 24% (235) 8% (72) 6% (57) 6% (54) 97Gender: Female 26% (290) 20% (224) 7% (88) 26% (289) % (7) 08Age: 18-29 38% (38) 23% (82) 6% (57) 7% (6) 7% (27) 366Age: 30-44 40% (90) 22% (07) 6% (74) 7% (8) 5% (26) 478Age: 45-54 29% (27) 25% (2) 7% (73) 22% (98) 7% (30) 440Age: 55-64 25% (76) 25% (77) 20% (60) 23% (72) 8% (23) 308Age: 65+ 23% (2) 7% (8) 20% (96) 27% (33) 3% (66) 487Generation Z: 18-21 36% (44) 2% (26) 8% (2) 7% (20) 8% (0) 22Millennial: Age 22-37 39% (99) 23% (7) 5% (75) 7% (85) 6% (32) 509Generation X: Age 38-53 33% (97) 25% (5) 6% (96) 20% (2) 6% (35) 600Boomers: Age 54-72 24% (8) 20% (5) 9% (45) 25% (86) 2% (86) 749PID: Dem (no lean) 33% (225) 22% (49) 8% (20) 8% (24) 0% (67) 685PID: Ind (no lean) 30% (56) 22% (7) 5% (79) 26% (37) 7% (34) 524PID: Rep (no lean) 30% (262) 22% (92) 8% (6) 2% (85) 8% (70) 870PID/Gender: DemMen 4% (9) 24% (69) 7% (50) % (33) 7% (20) 290PID/Gender: DemWomen 27% (07) 20% (8) 8% (7) 23% (9) 2% (47) 396PID/Gender: Ind Men 34% (9) 26% (69) 5% (40) 22% (60) 3% (9) 269PID/Gender: Ind Women 26% (66) 9% (48) 5% (39) 30% (77) 0% (25) 255PID/Gender: Rep Men 35% (44) 23% (97) 20% (83) 5% (64) 6% (25) 42PID/Gender: Rep Women 26% (8) 2% (95) 7% (78) 27% (22) 0% (45) 457Ideo: Liberal (1-3) 32% (26) 22% (50) 7% (4) 20% (36) 8% (5) 666Ideo: Moderate (4) 29% (28) 24% (06) 9% (85) 22% (98) 6% (28) 446Ideo: Conservative (5-7) 30% (94) 2% (36) 7% (0) 25% (66) 8% (50) 656Educ: College 33% (424) 22% (284) 7% (25) 9% (250) 0% (25) 298Educ: Bachelors degree 29% (46) 2% (04) 8% (90) 27% (38) 6% (28) 508Educ: Post-grad 27% (73) 26% (70) 20% (55) 2% (57) 7% (8) 274



457

Table HR4_34




Adults 3% (643) 22% (459) 7% (360) 2% (446) 8% (7) 2079Income: Under 50k 33% (386) 20% (237) 6% (90) 2% (250) 0% (2) 83Income: 50k-100k 29% (74) 26% (53) 7% (04) 22% (3) 6% (38) 600Income: 100k+ 28% (84) 23% (69) 22% (66) 22% (65) 4% () 295Ethnicity: White 29% (494) 2% (364) 8% (30) 23% (398) 8% (40) 697Ethnicity: Hispanic 42% (83) 23% (45) 2% (24) 3% (26) 0% (2) 98Ethnicity: Afr. Am. 38% (97) 23% (58) 7% (44) 4% (36) 8% (2) 256Ethnicity: Other 42% (52) 29% (37) 2% (5) 0% (2) 8% (0) 26Relig: Protestant 25% (25) 25% (26) 7% (85) 26% (29) 7% (36) 50Relig: Roman Catholic 25% (88) 23% (83) 9% (66) 25% (90) 8% (28) 354Relig: Something Else 36% (73) 24% (49) 2% (25) 2% (42) 6% (2) 20Relig: Jewish 2% () 4% (7) 23% (2) 29% (5) 2% (6) 5Relig: Evangelical 27% (99) 23% (69) 6% (20) 27% (97) 7% (56) 742Relig: Non-Evang. Catholics 27% (87) 28% (89) 8% (55) 20% (63) 7% (2) 35Relig: All Christian 27% (286) 24% (258) 7% (76) 25% (26) 7% (76) 057Relig: All Non-Christian 40% (00) 2% (52) 7% (42) 6% (40) 6% (6) 250Community: Urban 37% (90) 20% (03) 5% (77) 8% (94) 0% (49) 53Community: Suburban 29% (277) 23% (220) 9% (79) 22% (208) 7% (65) 948Community: Rural 29% (77) 22% (36) 7% (04) 23% (44) 9% (57) 68Employ: Private Sector 30% (204) 25% (72) 6% (09) 23% (59) 6% (40) 683Employ: Government 3% (52) 27% (45) 6% (26) 9% (32) 7% () 66Employ: Self-Employed 40% (69) 9% (32) 6% (28) 7% (30) 7% (3) 7Employ: Homemaker 3% (33) 22% (23) 8% (9) 22% (23) 7% (8) 06Employ: Student 32% (22) 20% (4) 20% (4) 9% (3) 9% (6) 68Employ: Retired 26% (26) 7% (85) 2% (0) 25% (25) % (54) 490Employ: Unemployed 34% (56) 26% (43) 9% (3) 4% (24) 7% (2) 67Employ: Other 36% (82) 20% (44) 4% (32) 8% (42) 2% (27) 227Military HH: Yes 35% (38) 22% (86) 7% (68) 9% (74) 7% (29) 395Military HH: No 30% (505) 22% (373) 7% (292) 22% (372) 8% (42) 684RD/WT: Right Direction 3% (254) 24% (99) 7% (38) 2% (75) 7% (62) 827RD/WT: Wrong Track 3% (390) 2% (260) 8% (222) 22% (27) 9% (0) 252


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Adults 3% (643) 22% (459) 7% (360) 2% (446) 8% (7) 2079Trump Job Approve 3% (275) 25% (22) 6% (45) 22% (92) 6% (57) 888Trump Job Disapprove 3% (328) 2% (229) 8% (96) 22% (234) 8% (87) 075Trump Job Strongly Approve 3% (49) 22% (04) 6% (77) 23% () 8% (37) 478Trump Job Somewhat Approve 3% (26) 28% (7) 6% (67) 20% (8) 5% (9) 40Trump Job Somewhat Disapprove 28% (73) 24% (6) 2% (53) 2% (54) 6% (5) 255Trump Job Strongly Disapprove 3% (255) 2% (69) 7% (43) 22% (80) 9% (72) 89#1 Issue: Economy 34% (92) 25% (40) 7% (97) 7% (97) 8% (44) 569#1 Issue: Security 28% (98) 7% (60) 2% (73) 25% (89) 9% (30) 350#1 Issue: Health Care 30% (25) 25% (0) 8% (76) 9% (78) 8% (34) 43#1 Issue: Medicare / Social Security 30% (94) 22% (70) 3% (42) 23% (73) % (34) 33#1 Issue: Women’s Issues 26% (32) 9% (23) 8% (2) 32% (39) 5% (6) 2#1 Issue: Education 28% (34) 24% (29) 20% (24) 22% (27) 6% (7) 2#1 Issue: Energy 40% (29) 2% (6) 7% (2) 2% (8) 0% (7) 73#1 Issue: Other 34% (40) 7% (20) 2% (4) 29% (35) 8% (0) 92016 Vote: Hillary Clinton 30% (2) 2% (44) 7% (8) 23% (57) 9% (64) 6932016 Vote: Donald Trump 28% (20) 23% (69) 8% (36) 24% (83) 7% (50) 7482016 Vote: Someone else 29% (54) 26% (49) 8% (33) 7% (32) % (20) 882016 Vote: Didnt Vote 38% (68) 2% (96) 6% (72) 6% (74) 8% (38) 448Voted in 2014: Yes 29% (420) 22% (325) 7% (246) 24% (345) 8% (22) 457Voted in 2014: No 36% (223) 22% (34) 8% (4) 6% (0) 8% (49) 6222012 Vote: Barack Obama 30% (267) 23% (203) 6% (43) 22% (90) 8% (75) 8782012 Vote: Mitt Romney 25% (44) 22% (29) 9% (08) 27% (57) 7% (39) 5772012 Vote: Other 32% (25) 7% (4) 5% (2) 9% (5) 7% (3) 792012 Vote: Didn’t Vote 38% (206) 2% (3) 8% (98) 5% (83) 8% (45) 5454-Region: Northeast 28% (04) 22% (79) 7% (6) 24% (88) 9% (32) 3644-Region: Midwest 3% (47) 23% (0) 7% (83) 22% (08) 7% (33) 484-Region: South 3% (240) 22% (70) 9% (43) 2% (58) 8% (59) 7704-Region: West 33% (53) 2% (99) 6% (73) 20% (9) 0% (47) 463Favorable of Trump 3% (277) 24% (20) 6% (38) 22% (96) 7% (60) 88Unfavorable of Trump 3% (33) 2% (230) 9% (20) 2% (225) 8% (85) 07



459

Table HR4_34






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Table HR4_35: And, if a new movie in each of the following series were released, how likely would you be to watch?Die Hard



Adults 36% (738) 26% (548) 6% (336) 6% (330) 6% (4) 2066Gender: Male 45% (434) 24% (236) 5% (40) 2% (3) 4% (42) 965Gender: Female 28% (304) 28% (32) 8% (96) 20% (27) 7% (73) 0Age: 18-29 29% (99) 8% (60) 20% (70) 23% (80) 0% (34) 343Age: 30-44 44% (208) 24% (4) 5% (70) 2% (59) 5% (23) 474Age: 45-54 38% (7) 3% (4) 5% (68) 2% (55) 3% (5) 450Age: 55-64 36% (5) 28% (87) 4% (45) 6% (5) 6% (8) 36Age: 65+ 30% (45) 30% (45) 7% (83) 8% (85) 5% (25) 483Generation Z: 18-21 26% (28) 8% (20) 20% (2) 26% (28) 9% (0) 07Millennial: Age 22-37 37% (85) 9% (96) 7% (87) 8% (9) 8% (40) 499Generation X: Age 38-53 40% (245) 30% (83) 6% (94) % (67) 3% (7) 606Boomers: Age 54-72 34% (255) 29% (223) 6% (8) 6% (8) 6% (44) 758PID: Dem (no lean) 35% (236) 26% (79) 7% (6) 7% (2) 5% (34) 677PID: Ind (no lean) 33% (75) 29% (5) 5% (80) 6% (87) 6% (34) 525PID: Rep (no lean) 38% (327) 25% (28) 6% (40) 5% (3) 5% (47) 864PID/Gender: DemMen 46% (33) 26% (76) 4% (40) % (3) 3% (9) 289PID/Gender: DemWomen 26% (03) 26% (03) 20% (76) 2% (8) 7% (25) 388PID/Gender: Ind Men 40% (06) 26% (68) 6% (43) 5% (39) 4% () 267PID/Gender: Ind Women 27% (69) 32% (82) 4% (37) 8% (48) 9% (22) 258PID/Gender: Rep Men 48% (95) 22% (92) 4% (58) % (43) 5% (2) 409PID/Gender: Rep Women 29% (32) 28% (26) 8% (83) 9% (88) 6% (25) 455Ideo: Liberal (1-3) 34% (220) 27% (77) 8% (8) 7% () 5% (30) 655Ideo: Moderate (4) 36% (60) 28% (24) 6% (70) 7% (77) 4% (9) 45Ideo: Conservative (5-7) 37% (246) 27% (78) 5% (0) 6% (08) 4% (29) 662Educ: College 39% (496) 27% (343) 4% (84) 4% (79) 6% (82) 284Educ: Bachelors degree 33% (67) 25% (28) 9% (97) 8% (93) 4% (22) 507Educ: Post-grad 27% (75) 28% (77) 20% (56) 2% (58) 4% (0) 275



461

Table HR4_35




Adults 36% (738) 26% (548) 6% (336) 6% (330) 6% (4) 2066Income: Under 50k 38% (440) 23% (270) 6% (82) 7% (96) 7% (85) 72Income: 50k-100k 34% (202) 3% (84) 7% (0) 6% (94) 3% (9) 599Income: 100k+ 33% (97) 32% (93) 8% (54) 4% (4) 4% () 295Ethnicity: White 34% (570) 26% (444) 7% (294) 7% (293) 5% (90) 690Ethnicity: Hispanic 42% (80) 25% (47) 8% (6) 20% (38) 5% (0) 92Ethnicity: Afr. Am. 46% (7) 29% (73) 0% (24) 8% (2) 7% (7) 253Ethnicity: Other 42% (52) 25% (3) 5% (8) 3% (6) 6% (8) 24Relig: Protestant 33% (67) 29% (47) 5% (76) 9% (95) 4% (23) 508Relig: Roman Catholic 34% (23) 3% (09) 5% (54) 7% (60) 3% () 357Relig: Something Else 34% (68) 30% (59) 2% (23) 8% (35) 7% (3) 99Relig: Jewish 34% (8) 27% (4) 2% (6) 5% (8) % (6) 53Relig: Evangelical 3% (23) 32% (234) 5% (3) 7% (28) 5% (36) 742Relig: Non-Evang. Catholics 40% (27) 25% (82) 3% (4) 9% (62) 3% (0) 322Relig: All Christian 34% (359) 30% (36) 4% (54) 8% (90) 4% (47) 064Relig: All Non-Christian 47% (6) 2% (53) 6% (38) 0% (24) 6% (5) 246Community: Urban 40% (20) 24% (9) 3% (64) 7% (88) 6% (33) 505Community: Suburban 32% (300) 29% (27) 8% (7) 7% (58) 5% (44) 944Community: Rural 38% (237) 26% (58) 6% (0) 4% (84) 6% (37) 67Employ: Private Sector 40% (270) 28% (88) 4% (98) 5% (0) 4% (25) 683Employ: Government 32% (52) 28% (47) 9% (3) 5% (25) 6% () 65Employ: Self-Employed 39% (67) 27% (47) 7% (29) 3% (22) 4% (7) 73Employ: Homemaker 26% (26) 23% (23) 25% (26) 24% (24) 3% (3) 03Employ: Student 26% (5) 6% (9) 20% (2) 29% (7) 8% (5) 58Employ: Retired 33% (62) 29% (46) 8% (90) 6% (8) 4% (9) 497Employ: Unemployed 36% (60) 23% (39) 3% (2) 8% (30) 0% (6) 66Employ: Other 38% (85) 22% (48) 3% (29) 4% (30) 3% (28) 22Military HH: Yes 42% (63) 24% (94) 6% (64) 4% (54) 4% (4) 389Military HH: No 34% (575) 27% (454) 6% (272) 6% (276) 6% (00) 677RD/WT: Right Direction 40% (333) 26% (26) 6% (33) 4% (4) 5% (38) 833RD/WT: Wrong Track 33% (406) 27% (332) 6% (204) 8% (26) 6% (76) 233


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Adults 36% (738) 26% (548) 6% (336) 6% (330) 6% (4) 2066Trump Job Approve 40% (359) 27% (243) 5% (35) 4% (25) 4% (34) 895Trump Job Disapprove 33% (349) 26% (279) 7% (80) 8% (96) 5% (56) 06Trump Job Strongly Approve 45% (27) 24% (6) 2% (60) 4% (69) 4% (8) 480Trump Job Somewhat Approve 34% (4) 3% (28) 8% (75) 3% (55) 4% (6) 45Trump Job Somewhat Disapprove 38% (95) 25% (62) 8% (45) 4% (36) 5% (2) 25Trump Job Strongly Disapprove 3% (254) 27% (27) 7% (36) 20% (60) 5% (44) 80#1 Issue: Economy 43% (237) 24% (34) 5% (85) 3% (73) 4% (25) 553#1 Issue: Security 34% (9) 29% (04) 5% (54) 6% (55) 6% (22) 355#1 Issue: Health Care 36% (48) 26% (07) 8% (74) 5% (6) 5% (2) 4#1 Issue: Medicare / Social Security 36% (3) 29% (92) 6% (50) 5% (49) 4% (2) 36#1 Issue: Women’s Issues 2% (25) 22% (26) 9% (22) 32% (38) 6% (7) 9#1 Issue: Education 30% (38) 33% (4) 3% (6) 5% (9) 9% () 26#1 Issue: Energy 30% (2) 23% (6) 23% (7) 5% (0) 9% (7) 7#1 Issue: Other 3% (36) 22% (26) 6% (9) 22% (25) 8% (0) 62016 Vote: Hillary Clinton 35% (24) 27% (87) 6% (0) 6% (2) 6% (38) 6882016 Vote: Donald Trump 38% (288) 27% (202) 6% (2) 5% (3) 4% (28) 7532016 Vote: Someone else 30% (57) 28% (53) 9% (36) 4% (27) 8% (6) 882016 Vote: Didnt Vote 35% (5) 24% (04) 6% (69) 8% (79) 8% (33) 435Voted in 2014: Yes 37% (533) 27% (397) 6% (235) 5% (222) 5% (69) 456Voted in 2014: No 34% (205) 25% (5) 7% (0) 8% (08) 7% (46) 602012 Vote: Barack Obama 36% (32) 28% (244) 6% (39) 5% (29) 6% (48) 8722012 Vote: Mitt Romney 35% (203) 28% (65) 8% (03) 6% (92) 4% (2) 5842012 Vote: Other 49% (4) 20% (7) % (9) 2% (0) 7% (6) 832012 Vote: Didn’t Vote 35% (83) 23% (2) 6% (85) 9% (99) 7% (40) 5274-Region: Northeast 34% (26) 30% (2) 2% (44) 9% (69) 5% (7) 3684-Region: Midwest 33% (6) 28% (36) 8% (86) 5% (75) 5% (26) 4844-Region: South 39% (299) 26% (99) 6% (23) 4% (05) 5% (4) 7674-Region: West 34% (52) 22% (00) 9% (83) 8% (82) 7% (30) 447Favorable of Trump 40% (358) 28% (249) 4% (26) 4% (2) 4% (37) 89Unfavorable of Trump 33% (348) 26% (277) 7% (85) 8% (89) 5% (58) 057



463

Table HR4_35






464


Table HR4_36: And, if a new movie in each of the following series were released, how likely would you be to watch?Alien



Adults 25% (489) 23% (452) 2% (407) 24% (473) 8% (48) 970Gender: Male 36% (337) 25% (234) 8% (73) 6% (47) 5% (50) 94Gender: Female 5% (53) 2% (28) 23% (235) 32% (326) 0% (98) 030Age: 18-29 3% (02) 9% (62) 8% (60) 23% (76) 8% (27) 327Age: 30-44 32% (43) 25% (2) 2% (94) 7% (79) 5% (23) 45Age: 45-54 26% () 26% (3) 9% (83) 23% (99) 6% (28) 434Age: 55-64 2% (64) 25% (74) 2% (64) 27% (80) 6% (9) 302Age: 65+ 5% (69) 20% (9) 23% (07) 30% (38) % (52) 456Generation Z: 18-21 30% (3) 20% (2) 9% (20) 25% (26) 7% (7) 06Millennial: Age 22-37 32% (48) 23% (06) 9% (87) 20% (93) 7% (35) 469Generation X: Age 38-53 28% (63) 24% (42) 20% (20) 22% (3) 5% (3) 587Boomers: Age 54-72 9% (39) 24% (72) 2% (50) 27% (95) 9% (65) 72PID: Dem (no lean) 24% (6) 24% (55) 20% (28) 23% (50) 9% (62) 656PID: Ind (no lean) 25% (25) 2% (06) 22% () 25% (26) 7% (35) 503PID: Rep (no lean) 25% (203) 24% (9) 2% (69) 24% (97) 6% (5) 8PID/Gender: DemMen 37% (05) 26% (74) 8% (50) 2% (34) 8% (22) 284PID/Gender: DemWomen 5% (56) 22% (8) 2% (78) 3% (7) % (40) 372PID/Gender: Ind Men 35% (9) 23% (6) 2% (56) 8% (46) 3% (8) 263PID/Gender: Ind Women 4% (34) 9% (45) 23% (54) 33% (79) 2% (28) 24PID/Gender: Rep Men 36% (40) 25% (99) 7% (66) 7% (67) 5% (2) 394PID/Gender: Rep Women 5% (63) 22% (92) 25% (02) 3% (30) 7% (30) 47Ideo: Liberal (1-3) 29% (84) 24% (50) 20% (26) 2% (36) 7% (43) 640Ideo: Moderate (4) 22% (92) 20% (87) 24% (02) 29% (23) 5% (22) 427Ideo: Conservative (5-7) 22% (39) 24% (52) 22% (36) 25% (55) 7% (44) 626Educ: College 26% (37) 24% (290) 9% (228) 23% (278) 9% (08) 22Educ: Bachelors degree 25% (9) 20% (99) 24% (8) 25% (23) 6% (27) 487Educ: Post-grad 20% (53) 24% (63) 24% (62) 27% (72) 5% (3) 263



465

Table HR4_36




Adults 25% (489) 23% (452) 2% (407) 24% (473) 8% (48) 970Income: Under 50k 25% (278) 23% (256) 8% (95) 24% (266) 0% (0) 06Income: 50k-100k 26% (50) 24% (38) 23% (32) 23% (35) 5% (28) 582Income: 100k+ 22% (62) 2% (58) 28% (80) 25% (72) 4% (0) 283Ethnicity: White 22% (349) 23% (364) 22% (349) 26% (424) 7% (7) 603Ethnicity: Hispanic 42% (80) 8% (34) 5% (29) 7% (33) 8% (5) 90Ethnicity: Afr. Am. 37% (90) 26% (65) 5% (37) 3% (33) 8% (2) 245Ethnicity: Other 4% (50) 9% (24) 8% (22) 3% (6) 9% () 23Relig: Protestant 6% (78) 24% (3) 25% (8) 28% (36) 7% (33) 478Relig: Roman Catholic 25% (85) 20% (70) 24% (83) 24% (8) 7% (25) 345Relig: Something Else 30% (57) 8% (33) 9% (36) 26% (49) 7% (4) 89Relig: Jewish 0% (5) 24% (2) 24% (3) 34% (7) 7% (4) 52Relig: Evangelical 23% (6) 20% (44) 24% (69) 26% (87) 7% (52) 73Relig: Non-Evang. Catholics 20% (59) 24% (73) 23% (68) 27% (79) 7% (20) 299Relig: All Christian 22% (220) 2% (27) 23% (237) 26% (267) 7% (72) 02Relig: All Non-Christian 29% (67) 23% (54) 7% (40) 22% (50) 9% (2) 232Community: Urban 30% (45) 23% (3) 20% (99) 20% (98) 7% (35) 490Community: Suburban 23% (20) 22% (200) 22% (95) 26% (234) 7% (59) 898Community: Rural 23% (35) 24% (39) 9% (3) 24% (42) 9% (54) 583Employ: Private Sector 26% (74) 22% (45) 2% (39) 26% (70) 4% (30) 657Employ: Government 25% (39) 23% (37) 24% (38) 2% (34) 7% (2) 60Employ: Self-Employed 34% (56) 24% (40) 2% (20) 22% (36) 9% (4) 66Employ: Homemaker 9% (8) 8% (7) 24% (23) 32% (30) 6% (5) 93Employ: Student 24% (4) 25% (5) 22% (3) 20% (2) 0% (6) 60Employ: Retired 8% (83) 22% (03) 23% (06) 28% (32) 9% (42) 467Employ: Unemployed 27% (44) 24% (38) 24% (38) 6% (26) 9% (5) 60Employ: Other 29% (6) 28% (58) 5% (3) 6% (33) 2% (25) 208Military HH: Yes 3% (6) 24% (90) 8% (68) 20% (74) 6% (23) 370Military HH: No 23% (373) 23% (362) 2% (340) 25% (399) 8% (25) 600RD/WT: Right Direction 26% (207) 24% (93) 2% (64) 23% (8) 6% (50) 794RD/WT: Wrong Track 24% (283) 22% (260) 2% (244) 25% (293) 8% (98) 77


466





Adults 25% (489) 23% (452) 2% (407) 24% (473) 8% (48) 970Trump Job Approve 26% (224) 25% (24) 20% (7) 23% (97) 5% (43) 850Trump Job Disapprove 23% (237) 22% (222) 2% (28) 25% (257) 8% (84) 09Trump Job Strongly Approve 3% (42) 23% (05) 8% (83) 23% (02) 4% (20) 452Trump Job Somewhat Approve 2% (82) 28% (0) 22% (88) 24% (95) 6% (23) 398Trump Job Somewhat Disapprove 23% (54) 23% (54) 25% (60) 24% (57) 6% (3) 238Trump Job Strongly Disapprove 23% (84) 2% (68) 20% (58) 26% (200) 9% (7) 78#1 Issue: Economy 30% (59) 22% (8) 9% (05) 22% (20) 7% (36) 538#1 Issue: Security 23% (77) 25% (83) 9% (63) 26% (85) 7% (22) 33#1 Issue: Health Care 22% (88) 26% (04) 25% (97) 2% (83) 5% (2) 393#1 Issue: Medicare / Social Security 24% (70) 24% (7) 8% (52) 24% (7) 0% (30) 294#1 Issue: Women’s Issues 2% (23) 6% (8) 24% (28) 30% (34) 9% () 3#1 Issue: Education 7% (20) 27% (32) 23% (28) 23% (28) 0% (2) 20#1 Issue: Energy 2% (5) 6% () 28% (20) 24% (7) % (8) 7#1 Issue: Other 32% (36) 4% (5) 4% (5) 32% (35) 8% (9) 02016 Vote: Hillary Clinton 25% (66) 22% (46) 20% (35) 24% (58) 9% (56) 662016 Vote: Donald Trump 25% (77) 23% (65) 22% (55) 25% (8) 6% (4) 782016 Vote: Someone else 8% (32) 27% (49) 23% (4) 23% (42) 9% (6) 802016 Vote: Didnt Vote 28% (5) 22% (9) 9% (76) 23% (92) 9% (35) 409Voted in 2014: Yes 24% (328) 23% (39) 2% (288) 25% (352) 7% (99) 386Voted in 2014: No 28% (6) 23% (34) 20% (9) 2% (22) 8% (49) 5842012 Vote: Barack Obama 25% (2) 24% (202) 2% (76) 23% (92) 8% (64) 8442012 Vote: Mitt Romney 22% (8) 24% (29) 2% (5) 28% (55) 5% (28) 5452012 Vote: Other 23% (8) 9% (5) 22% (7) 20% (6) 6% (3) 792012 Vote: Didn’t Vote 28% (42) 2% (07) 20% (00) 22% (0) 9% (44) 5024-Region: Northeast 26% (9) 20% (72) 23% (8) 2% (76) 0% (34) 3544-Region: Midwest 2% (98) 25% (5) 20% (92) 26% (2) 7% (34) 464-Region: South 25% (8) 23% (63) 2% (53) 24% (77) 7% (49) 7234-Region: West 28% (9) 24% (03) 9% (80) 23% (99) 7% (3) 432Favorable of Trump 27% (227) 25% (209) 9% (6) 24% (200) 6% (47) 843Unfavorable of Trump 24% (240) 22% (222) 22% (222) 24% (247) 8% (8) 02



467

Table HR4_36




Adults 25% (489) 23% (452) 2% (407) 24% (473) 8% (48) 970Very Favorable of Trump 30% (44) 23% () 9% (88) 24% (2) 4% (9) 475Somewhat Favorable of Trump 22% (83) 27% (98) 20% (73) 24% (87) 7% (28) 369Somewhat Unfavorable of Trump 9% (35) 27% (49) 28% (5) 2% (39) 4% (8) 8Very Unfavorable of Trump 25% (205) 2% (73) 2% (72) 25% (208) 9% (73) 83Frequent TV watchers 26% (40) 23% (357) 2% (322) 23% (360) 7% (4) 554Frequent movie watchers 35% (323) 24% (223) 8% (65) 7% (56) 7% (67) 933Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


468


Table HR4_37: And, if a new movie in each of the following series were released, how likely would you be to watch?Terminator



Adults 30% (636) 26% (552) 8% (383) 9% (390) 6% (28) 2089Gender: Male 40% (395) 28% (274) 6% (57) % (2) 5% (46) 983Gender: Female 22% (24) 25% (278) 2% (227) 25% (278) 7% (83) 06Age: 18-29 34% (22) 7% (6) 9% (67) 23% (82) 7% (25) 358Age: 30-44 40% (90) 28% (34) 7% (83) % (53) 4% (20) 480Age: 45-54 32% (44) 3% (40) 8% (82) 4% (65) 6% (26) 457Age: 55-64 28% (88) 33% (05) 6% (5) 9% (6) 4% (2) 36Age: 65+ 9% (92) 23% () 2% (00) 27% (29) 9% (45) 478Generation Z: 18-21 30% (35) 8% (2) 7% (9) 26% (30) 9% (0) 5Millennial: Age 22-37 37% (88) 23% (6) 9% (95) 6% (82) 5% (27) 508Generation X: Age 38-53 34% (22) 30% (83) 8% (2) 3% (82) 5% (29) 68Boomers: Age 54-72 25% (86) 29% (26) 8% (34) 22% (68) 7% (55) 758PID: Dem (no lean) 29% (204) 27% (89) 9% (3) 7% (6) 8% (53) 694PID: Ind (no lean) 27% (42) 27% (4) 7% (90) 23% (2) 6% (34) 528PID: Rep (no lean) 33% (289) 26% (222) 9% (62) 8% (52) 5% (42) 867PID/Gender: DemMen 4% (2) 3% (90) 5% (45) 6% (7) 7% (22) 296PID/Gender: DemWomen 2% (83) 25% (98) 22% (86) 25% (99) 8% (3) 398PID/Gender: Ind Men 34% (93) 29% (80) 5% (42) 9% (52) 2% (6) 273PID/Gender: Ind Women 9% (49) 24% (6) 9% (48) 27% (69) % (27) 255PID/Gender: Rep Men 44% (8) 25% (04) 7% (69) 0% (42) 4% (8) 44PID/Gender: Rep Women 24% (08) 26% (8) 20% (93) 24% (0) 5% (24) 453Ideo: Liberal (1-3) 3% (205) 26% (73) 20% (32) 8% (7) 5% (36) 663Ideo: Moderate (4) 28% (26) 27% (23) 9% (89) 2% (97) 5% (22) 456Ideo: Conservative (5-7) 3% (206) 27% (76) 8% (9) 20% (32) 4% (30) 663Educ: College 33% (433) 25% (325) 7% (26) 8% (238) 7% (96) 308Educ: Bachelors degree 28% (42) 28% (40) 22% (0) 9% (94) 4% (20) 506Educ: Post-grad 22% (6) 32% (87) 2% (58) 2% (57) 4% (2) 275



469

Table HR4_37




Adults 30% (636) 26% (552) 8% (383) 9% (390) 6% (28) 2089Income: Under 50k 32% (374) 25% (299) 6% (90) 9% (222) 8% (00) 85Income: 50k-100k 29% (79) 27% (67) 2% (27) 20% (20) 3% (8) 6Income: 100k+ 28% (82) 30% (87) 22% (66) 6% (48) 4% () 293Ethnicity: White 28% (474) 26% (448) 20% (342) 20% (343) 6% (95) 702Ethnicity: Hispanic 42% (8) 24% (46) 7% (33) % (22) 6% () 94Ethnicity: Afr. Am. 43% () 26% (68) 0% (25) 2% (3) 0% (26) 260Ethnicity: Other 40% (5) 29% (36) 3% (6) 2% (6) 6% (8) 27Relig: Protestant 24% (22) 29% (45) 20% (00) 22% (0) 5% (28) 504Relig: Roman Catholic 29% (07) 25% (92) 7% (60) 23% (83) 6% (20) 362Relig: Something Else 34% (68) 23% (46) 8% (36) 9% (39) 6% () 20Relig: Evangelical 26% (93) 26% (94) 9% (44) 24% (77) 6% (42) 750Relig: Non-Evang. Catholics 33% (03) 28% (89) 7% (52) 7% (54) 5% (7) 37Relig: All Christian 28% (296) 27% (283) 8% (96) 22% (232) 6% (59) 067Relig: All Non-Christian 38% (98) 29% (74) 5% (37) 2% (32) 5% (4) 255Community: Urban 36% (85) 24% (27) 9% (98) 5% (78) 6% (33) 520Community: Suburban 28% (267) 26% (247) 20% (9) 2% (94) 5% (43) 942Community: Rural 29% (84) 28% (78) 5% (94) 9% (8) 8% (53) 627Employ: Private Sector 34% (232) 27% (87) 9% (28) 7% (6) 4% (27) 689Employ: Government 26% (43) 34% (56) 2% (35) 4% (24) 5% (8) 67Employ: Self-Employed 36% (64) 25% (44) 7% (30) 6% (28) 6% (0) 76Employ: Homemaker 23% (24) 2% (22) 25% (26) 28% (30) 3% (3) 04Employ: Student 22% (5) 22% (5) 23% (5) 22% (4) 0% (7) 65Employ: Retired 23% () 27% (3) 20% (99) 24% (7) 7% (32) 49Employ: Unemployed 38% (65) 2% (37) 8% (3) 3% (23) 9% (6) 72Employ: Other 37% (83) 27% (60) 8% (8) 7% (38) % (25) 224Military HH: Yes 3% (22) 25% (98) 20% (77) 8% (69) 6% (24) 390Military HH: No 30% (54) 27% (454) 8% (307) 9% (320) 6% (05) 699RD/WT: Right Direction 35% (294) 26% (28) 7% (39) 8% (49) 5% (43) 843RD/WT: Wrong Track 27% (34) 27% (334) 20% (244) 9% (24) 7% (86) 246


470








471

Table HR4_37






472


Table HR5_1: Do you have a favorable or unfavorable impression of each of the following actors as James Bond?Sean connery


Somewhatunfavorable

Veryunfavorable


Adults 6% (266) 2% (447) 4% (85) 2% (36) 2% (252) 2086Gender: Male 66% (645) 20% (94) 5% (48) % (0) 9% (87) 983Gender: Female 56% (622) 23% (254) 3% (37) 2% (26) 5% (64) 03Age: 18-29 32% (5) 24% (84) 7% (23) 3% (0) 34% (2) 353Age: 30-44 5% (242) 29% (38) 5% (23) 2% (9) 2% (58) 47Age: 45-54 67% (302) 2% (93) 4% (9) % (6) 7% (33) 452Age: 55-64 76% (24) 6% (52) 2% (8) 2% (5) 4% (3) 38Age: 65+ 75% (367) 6% (80) 2% (2) % (6) 5% (27) 492Generation Z: 18-21 24% (27) 22% (25) 6% (7) 5% (5) 43% (49) 4Millennial: Age 22-37 43% (23) 28% (38) 7% (34) 2% (0) 2% (05) 50Generation X: Age 38-53 63% (385) 24% (45) 3% (2) % (8) 8% (49) 608Boomers: Age 54-72 75% (572) 6% (20) 3% (22) 2% (2) 5% (35) 760PID: Dem (no lean) 6% (42) 2% (47) 3% (9) 2% (4) 3% (86) 687PID: Ind (no lean) 6% (328) 20% (06) 5% (24) % (7) 3% (70) 533PID: Rep (no lean) 60% (58) 22% (94) 5% (42) 2% (5) % (95) 865PID/Gender: DemMen 67% (98) 20% (58) 3% (8) % (3) 0% (28) 294PID/Gender: DemWomen 57% (223) 23% (90) 3% () 3% () 5% (58) 393PID/Gender: Ind Men 7% (94) 6% (43) 5% (3) % (2) 8% (2) 273PID/Gender: Ind Women 5% (34) 24% (63) 4% () 2% (4) 9% (49) 260PID/Gender: Rep Men 6% (253) 22% (93) 6% (27) % (5) 9% (38) 45PID/Gender: Rep Women 59% (265) 23% (0) 3% (5) 2% () 3% (57) 450Ideo: Liberal (1-3) 64% (426) 9% (23) 4% (26) 2% (6) % (70) 66Ideo: Moderate (4) 6% (280) 23% (03) 3% (3) 2% (7) % (52) 456Ideo: Conservative (5-7) 66% (438) 22% (45) 3% (22) % (7) 7% (46) 660Educ: College 56% (728) 22% (292) 5% (63) 2% (20) 5% (98) 30Educ: Bachelors degree 68% (345) 2% (05) 3% (4) % (6) 8% (40) 50Educ: Post-grad 70% (93) 8% (49) 3% (8) 4% (0) 5% (4) 275



473

Table HR5_1



Somewhatunfavorable

Veryunfavorable


Adults 6% (266) 2% (447) 4% (85) 2% (36) 2% (252) 2086Income: Under 50k 57% (677) 22% (264) 4% (47) 2% (24) 4% (69) 82Income: 50k-100k 64% (392) 2% (27) 4% (25) % (6) 0% (58) 608Income: 100k+ 67% (98) 9% (56) 4% (3) 2% (5) 8% (24) 296Ethnicity: White 62% (063) 22% (372) 4% (72) % (24) 0% (78) 708Ethnicity: Hispanic 54% (0) 2% (39) 5% (0) 4% (8) 5% (29) 87Ethnicity: Afr. Am. 53% (34) 2% (53) 4% (9) 3% (7) 20% (5) 254Ethnicity: Other 56% (69) 8% (22) 3% (4) 4% (5) 8% (23) 23Relig: Protestant 7% (367) 20% (03) % (7) % (5) 7% (36) 59Relig: Roman Catholic 65% (233) 2% (74) 6% (2) % (5) 7% (23) 357Relig: Something Else 57% (2) 2% (4) 4% (7) 2% (5) 6% (32) 97Relig: Jewish 78% (42) 20% () — (0) — (0) 2% () 54Relig: Evangelical 65% (483) 2% (60) 3% (26) 2% (2) 9% (66) 747Relig: Non-Evang. Catholics 7% (230) 8% (58) 3% (0) % (3) 8% (25) 325Relig: All Christian 67% (73) 20% (28) 3% (35) % (5) 8% (9) 072Relig: All Non-Christian 52% (29) 25% (62) 7% (7) % (4) 5% (38) 250Community: Urban 58% (297) 9% (97) 5% (26) 2% () 6% (80) 5Community: Suburban 64% (6) 20% (95) 3% (3) 2% (6) 0% (98) 952Community: Rural 58% (358) 25% (56) 4% (28) % (9) 2% (73) 623Employ: Private Sector 62% (429) 22% (49) 4% (30) 2% () 0% (72) 69Employ: Government 62% (03) 22% (36) 3% (6) % (2) % (9) 66Employ: Self-Employed 63% (0) 23% (4) 5% (9) 2% (3) 6% () 75Employ: Homemaker 48% (49) 26% (26) 5% (6) % () 9% (20) 02Employ: Student 30% (8) 26% (6) 9% (6) % () 33% (20) 60Employ: Retired 75% (376) 6% (8) 3% (3) % (3) 6% (28) 50Employ: Unemployed 45% (77) 24% (42) 6% (9) 5% (8) 2% (36) 72Employ: Other 47% (02) 26% (56) 3% (7) 3% (6) 2% (47) 29Military HH: Yes 73% (283) 6% (63) 2% (8) 2% (7) 7% (28) 389Military HH: No 58% (984) 23% (384) 5% (77) 2% (29) 3% (223) 697RD/WT: Right Direction 60% (503) 23% (95) 5% (4) % (7) % (88) 835RD/WT: Wrong Track 6% (763) 20% (252) 4% (44) 2% (28) 3% (63) 250


474




Somewhatunfavorable

Veryunfavorable


Adults 6% (266) 2% (447) 4% (85) 2% (36) 2% (252) 2086Trump Job Approve 62% (554) 24% (22) 4% (37) 2% (4) 9% (78) 895Trump Job Disapprove 62% (67) 9% (20) 4% (39) 2% (2) 3% (37) 079Trump Job Strongly Approve 65% (32) 20% (98) 4% (20) 2% (8) 9% (42) 480Trump Job Somewhat Approve 58% (242) 28% (5) 4% (7) % (5) 9% (36) 45Trump Job Somewhat Disapprove 54% (38) 27% (7) 4% (0) % (3) 3% (35) 257Trump Job Strongly Disapprove 65% (533) 7% (40) 3% (28) 2% (8) 2% (02) 82#1 Issue: Economy 58% (325) 26% (44) 5% (26) % (7) % (6) 562#1 Issue: Security 58% (20) 22% (8) 6% (2) 3% (0) 2% (42) 364#1 Issue: Health Care 66% (267) 20% (80) 3% (3) % (6) 0% (4) 407#1 Issue: Medicare / Social Security 75% (240) 2% (39) 4% (2) — () 8% (27) 39#1 Issue: Women’s Issues 53% (63) 2% (25) 3% (4) 2% (3) 2% (26) 20#1 Issue: Education 45% (56) 34% (42) 4% (4) 2% (2) 6% (20) 24#1 Issue: Energy 62% (46) 9% (4) 5% (4) % () 3% (0) 74#1 Issue: Other 5% (59) 9% (22) 2% (3) 5% (6) 23% (26) 62016 Vote: Hillary Clinton 67% (466) 8% (22) 3% (2) % (0) % (76) 6952016 Vote: Donald Trump 65% (493) 22% (69) 4% (29) % (8) 7% (56) 7552016 Vote: Someone else 62% (9) 23% (43) 5% (9) 3% (5) 9% (6) 922016 Vote: Didnt Vote 42% (87) 25% (2) 6% (26) 3% (3) 23% (03) 44Voted in 2014: Yes 68% (00) 20% (29) 3% (44) % (7) 8% (3) 466Voted in 2014: No 43% (265) 25% (56) 7% (42) 3% (8) 22% (39) 6202012 Vote: Barack Obama 67% (590) 20% (72) 3% (28) % () 9% (77) 8782012 Vote: Mitt Romney 68% (40) 22% (29) 2% (4) % (5) 6% (36) 5852012 Vote: Other 59% (48) 20% (7) 0% (8) 4% (4) 6% (5) 822012 Vote: Didn’t Vote 42% (228) 24% (30) 6% (34) 3% (5) 25% (33) 5404-Region: Northeast 64% (239) 2% (79) 5% (9) 2% (6) 9% (34) 3764-Region: Midwest 59% (288) 23% (3) 2% () 3% (3) 2% (59) 4844-Region: South 59% (456) 2% (65) 5% (38) 2% (2) 3% (04) 7764-Region: West 63% (283) 20% (90) 4% (7) % (4) 2% (55) 450Favorable of Trump 63% (566) 23% (204) 4% (38) % () 8% (74) 893Unfavorable of Trump 6% (654) 2% (224) 4% (42) 2% (9) 2% (30) 070



475

Table HR5_1



Somewhatunfavorable

Veryunfavorable


Adults 6% (266) 2% (447) 4% (85) 2% (36) 2% (252) 2086Very Favorable of Trump 64% (323) 20% (02) 5% (23) % (5) 0% (48) 50Somewhat Favorable of Trump 62% (243) 26% (02) 4% (5) 2% (6) 7% (26) 392Somewhat Unfavorable of Trump 56% (2) 29% (57) 5% (9) — () 0% (20) 200Very Unfavorable of Trump 62% (542) 9% (67) 4% (33) 2% (8) 3% (0) 870Frequent TV watchers 62% (004) 2% (348) 4% (59) 2% (27) 2% (94) 632Frequent movie watchers 62% (594) 2% (203) 4% (34) 2% (6) 2% (5) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


476


Table HR5_4: Do you have a favorable or unfavorable impression of each of the following actors as James Bond?George lazenby


Somewhatunfavorable

Veryunfavorable


Adults 7% (49) 24% (506) 6% (342) 7% (38) 46% (95) 2086Gender: Male 0% (99) 27% (263) 20% (98) 7% (73) 36% (350) 983Gender: Female 5% (50) 22% (244) 3% (44) 6% (64) 55% (60) 03Age: 18-29 8% (29) 2% (74) 4% (5) 5% (8) 5% (8) 353Age: 30-44 8% (39) 2% (0) 6% (74) 5% (26) 49% (23) 47Age: 45-54 8% (34) 28% (27) 2% (56) 7% (30) 45% (205) 452Age: 55-64 6% (9) 27% (85) 2% (68) 7% (2) 40% (26) 38Age: 65+ 6% (28) 24% (20) 9% (93) 9% (43) 42% (209) 492Generation Z: 18-21 9% (0) 23% (26) 9% () 6% (6) 53% (6) 4Millennial: Age 22-37 9% (43) 9% (94) 7% (86) 5% (25) 50% (252) 50Generation X: Age 38-53 8% (47) 28% (67) 2% (75) 7% (40) 46% (278) 608Boomers: Age 54-72 6% (47) 26% (98) 9% (42) 8% (6) 4% (32) 760PID: Dem (no lean) 8% (53) 24% (67) 7% (4) 6% (38) 46% (35) 687PID: Ind (no lean) 6% (32) 24% (27) 5% (8) 9% (46) 46% (247) 533PID: Rep (no lean) 7% (64) 25% (23) 7% (46) 6% (54) 45% (388) 865PID/Gender: DemMen 2% (36) 25% (74) 20% (60) 5% (5) 37% (09) 294PID/Gender: DemWomen 4% (7) 24% (93) 4% (54) 6% (24) 52% (206) 393PID/Gender: Ind Men 7% (20) 26% (7) 9% (53) % (30) 36% (99) 273PID/Gender: Ind Women 5% (2) 2% (56) % (28) 6% (6) 57% (48) 260PID/Gender: Rep Men 0% (43) 28% (8) 20% (85) 7% (29) 34% (4) 45PID/Gender: Rep Women 5% (2) 2% (96) 4% (6) 5% (25) 55% (247) 450Ideo: Liberal (1-3) 9% (56) 25% (67) 6% (05) 6% (39) 44% (293) 66Ideo: Moderate (4) 5% (25) 28% (26) 8% (80) 6% (26) 44% (99) 456Ideo: Conservative (5-7) 8% (50) 24% (60) 8% (6) 6% (4) 44% (292) 660Educ: College 6% (84) 23% (302) 6% (208) 7% (92) 47% (64) 30Educ: Bachelors degree 8% (39) 25% (27) 7% (87) 7% (34) 44% (223) 50Educ: Post-grad 9% (25) 28% (77) 7% (47) 4% (2) 4% (4) 275



477

Table HR5_4



Somewhatunfavorable

Veryunfavorable


Adults 7% (49) 24% (506) 6% (342) 7% (38) 46% (95) 2086Income: Under 50k 8% (93) 23% (27) 5% (77) 7% (86) 47% (555) 82Income: 50k-100k 5% (29) 28% (68) 9% (3) 7% (43) 42% (255) 608Income: 100k+ 9% (27) 23% (68) 8% (52) 3% (9) 48% (4) 296Ethnicity: White 7% (5) 24% (46) 7% (285) 6% (02) 46% (789) 708Ethnicity: Hispanic 4% (25) 26% (49) 3% (24) 9% (8) 38% (7) 87Ethnicity: Afr. Am. 8% (9) 22% (57) 5% (38) % (27) 45% (3) 254Ethnicity: Other 2% (4) 28% (34) 5% (9) 7% (8) 39% (48) 23Relig: Protestant 7% (36) 25% (32) 7% (86) 5% (25) 46% (240) 59Relig: Roman Catholic 9% (33) 28% (0) 7% (60) 8% (28) 38% (35) 357Relig: Something Else 3% (7) 22% (44) 20% (39) 8% (6) 46% (9) 97Relig: Jewish 0% (6) 29% (6) 0% (5) — (0) 5% (28) 54Relig: Evangelical 5% (37) 24% (83) 8% (35) 7% (55) 45% (337) 747Relig: Non-Evang. Catholics 2% (39) 29% (94) 5% (49) 4% (4) 40% (29) 325Relig: All Christian 7% (76) 26% (277) 7% (84) 6% (69) 43% (466) 072Relig: All Non-Christian 8% (2) 24% (60) 20% (5) 5% () 43% (07) 250Community: Urban 8% (43) 28% (4) 7% (87) 7% (34) 40% (206) 5Community: Suburban 6% (62) 22% (23) 5% (43) 7% (68) 49% (466) 952Community: Rural 7% (44) 24% (53) 8% () 6% (36) 45% (279) 623Employ: Private Sector 8% (56) 26% (76) 6% (2) 6% (4) 44% (306) 69Employ: Government 9% (5) 24% (4) 9% (3) 5% (8) 43% (72) 66Employ: Self-Employed 0% (7) 28% (49) 7% (29) 5% (9) 40% (7) 75Employ: Homemaker 4% (4) 5% (6) 2% (3) 3% (3) 65% (66) 02Employ: Student 7% (4) 26% (6) % (6) % (0) 56% (34) 60Employ: Retired 6% (30) 24% (20) 20% (99) 8% (40) 43% (24) 50Employ: Unemployed 7% (3) 2% (36) 2% (20) 6% () 54% (93) 72Employ: Other 5% () 25% (54) 4% (32) 2% (26) 44% (97) 29Military HH: Yes 8% (33) 29% () 6% (6) 9% (34) 38% (49) 389Military HH: No 7% (6) 23% (395) 7% (280) 6% (03) 47% (802) 697RD/WT: Right Direction 9% (76) 28% (230) 7% (38) 6% (5) 4% (34) 835RD/WT: Wrong Track 6% (73) 22% (276) 6% (204) 7% (87) 49% (60) 250


478




Somewhatunfavorable

Veryunfavorable


Adults 7% (49) 24% (506) 6% (342) 7% (38) 46% (95) 2086Trump Job Approve 8% (73) 26% (232) 8% (58) 6% (53) 42% (380) 895Trump Job Disapprove 7% (72) 24% (260) 6% (67) 7% (75) 47% (505) 079Trump Job Strongly Approve % (53) 25% (2) 6% (79) 6% (30) 4% (97) 480Trump Job Somewhat Approve 5% (20) 27% () 9% (78) 5% (22) 44% (83) 45Trump Job Somewhat Disapprove 5% (2) 29% (75) 4% (37) 7% (7) 45% (7) 257Trump Job Strongly Disapprove 7% (60) 23% (85) 6% (3) 7% (58) 47% (388) 82#1 Issue: Economy 7% (42) 27% (50) 5% (86) 7% (39) 43% (244) 562#1 Issue: Security 7% (27) 24% (86) 7% (63) 7% (27) 44% (6) 364#1 Issue: Health Care 6% (24) 25% (04) 5% (6) 6% (24) 48% (94) 407#1 Issue: Medicare / Social Security 8% (27) 23% (74) 9% (62) 8% (25) 4% (3) 39#1 Issue: Women’s Issues 8% (0) 20% (24) 9% (23) 6% (7) 47% (57) 20#1 Issue: Education 6% (7) 24% (30) 3% (6) 2% (3) 55% (68) 24#1 Issue: Energy 7% (5) 5% () 7% (3) 3% (3) 58% (43) 74#1 Issue: Other 6% (7) 24% (28) 5% (8) 0% () 45% (52) 62016 Vote: Hillary Clinton 7% (48) 24% (67) 5% (05) 7% (46) 47% (329) 6952016 Vote: Donald Trump 8% (57) 27% (202) 8% (40) 6% (46) 4% (30) 7552016 Vote: Someone else 8% (5) 2% (4) 5% (29) 8% (5) 48% (93) 922016 Vote: Didnt Vote 6% (27) 22% (96) 5% (68) 7% (3) 50% (29) 44Voted in 2014: Yes 8% (3) 26% (375) 7% (244) 7% (98) 43% (636) 466Voted in 2014: No 6% (36) 2% (32) 6% (97) 6% (40) 5% (35) 6202012 Vote: Barack Obama 8% (70) 24% (206) 8% (54) 6% (56) 44% (390) 8782012 Vote: Mitt Romney 6% (35) 29% (7) 6% (92) 6% (37) 43% (25) 5852012 Vote: Other 8% (7) 3% () 4% () 3% () 5% (42) 822012 Vote: Didn’t Vote 7% (37) 22% (8) 6% (84) 6% (33) 50% (268) 5404-Region: Northeast 5% (9) 30% (2) 9% (70) 6% (23) 4% (52) 3764-Region: Midwest 7% (35) 23% () 6% (76) 6% (29) 48% (234) 4844-Region: South 7% (57) 22% (7) 7% (33) 6% (50) 47% (365) 7764-Region: West 9% (39) 25% (3) 4% (63) 8% (36) 44% (200) 450Favorable of Trump 8% (76) 27% (237) 7% (55) 5% (49) 42% (376) 893Unfavorable of Trump 6% (67) 23% (247) 6% (74) 7% (80) 47% (502) 070



479

Table HR5_4



Somewhatunfavorable

Veryunfavorable


Adults 7% (49) 24% (506) 6% (342) 7% (38) 46% (95) 2086Very Favorable of Trump % (55) 25% (27) 7% (86) 6% (3) 40% (202) 50Somewhat Favorable of Trump 5% (2) 28% (0) 8% (69) 5% (8) 44% (74) 392Somewhat Unfavorable of Trump 5% (0) 29% (58) 7% (33) 5% () 44% (88) 200Very Unfavorable of Trump 7% (58) 22% (89) 6% (40) 8% (69) 48% (44) 870Frequent TV watchers 7% (0) 25% (406) 7% (276) 6% (05) 45% (734) 632Frequent movie watchers 8% (76) 26% (252) 8% (77) 8% (73) 40% (384) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


480


Table HR5_5: Do you have a favorable or unfavorable impression of each of the following actors as James Bond?Roger moore


Somewhatunfavorable

Veryunfavorable


Adults 42% (869) 32% (658) 6% (3) 3% (53) 8% (376) 2086Gender: Male 45% (438) 33% (328) 6% (62) 2% (23) 3% (32) 983Gender: Female 39% (43) 30% (330) 6% (69) 3% (30) 22% (243) 03Age: 18-29 23% (80) 20% (72) % (40) 3% () 42% (50) 353Age: 30-44 28% (32) 33% (57) 7% (35) 3% (5) 28% (32) 47Age: 45-54 49% (220) 34% (55) 6% (25) 2% (0) 9% (42) 452Age: 55-64 62% (98) 29% (9) 3% (9) 2% (6) 4% (4) 38Age: 65+ 49% (239) 37% (83) 4% (2) 2% (2) 8% (38) 492Generation Z: 18-21 22% (25) 6% (8) 9% (0) 5% (5) 49% (56) 4Millennial: Age 22-37 23% (5) 27% (37) % (54) 3% (3) 36% (8) 50Generation X: Age 38-53 44% (268) 35% (22) 6% (34) 3% (6) 3% (78) 608Boomers: Age 54-72 55% (42) 33% (248) 4% (27) 2% (9) 6% (45) 760PID: Dem (no lean) 43% (294) 30% (203) 6% (40) 3% (9) 9% (3) 687PID: Ind (no lean) 40% (23) 3% (68) 7% (40) 2% (3) 9% (00) 533PID: Rep (no lean) 42% (362) 33% (287) 6% (5) 2% (2) 7% (45) 865PID/Gender: DemMen 46% (36) 28% (83) 7% (2) 2% (7) 6% (47) 294PID/Gender: DemWomen 40% (58) 30% (20) 5% (9) 3% (3) 2% (84) 393PID/Gender: Ind Men 45% (22) 33% (90) 6% (6) 4% (0) 3% (35) 273PID/Gender: Ind Women 35% (9) 30% (78) 9% (24) % (3) 25% (65) 260PID/Gender: Rep Men 43% (80) 37% (55) 6% (24) 2% (6) 2% (50) 45PID/Gender: Rep Women 40% (82) 29% (32) 6% (27) 3% (4) 2% (95) 450Ideo: Liberal (1-3) 4% (269) 32% (209) 6% (40) 3% (22) 8% (2) 66Ideo: Moderate (4) 38% (73) 35% (62) 6% (29) 2% () 8% (8) 456Ideo: Conservative (5-7) 50% (330) 32% (208) 6% (40) 2% (4) 0% (68) 660Educ: College 40% (54) 3% (406) 6% (73) 2% (28) 2% (279) 30Educ: Bachelors degree 45% (23) 32% (64) 7% (34) 3% (7) 3% (65) 50Educ: Post-grad 45% (24) 32% (88) 9% (24) 3% (7) 2% (32) 275



481

Table HR5_5



Somewhatunfavorable

Veryunfavorable


Adults 42% (869) 32% (658) 6% (3) 3% (53) 8% (376) 2086Income: Under 50k 39% (466) 3% (367) 6% (75) 3% (33) 20% (240) 82Income: 50k-100k 43% (26) 34% (206) 6% (34) 2% (0) 6% (96) 608Income: 100k+ 48% (4) 29% (85) 7% (2) 3% (9) 3% (40) 296Ethnicity: White 4% (697) 33% (568) 7% (4) 2% (38) 7% (292) 708Ethnicity: Hispanic 4% (77) 28% (52) 8% (5) 3% (5) 20% (37) 87Ethnicity: Afr. Am. 47% (9) 23% (58) 3% (8) 4% (0) 23% (59) 254Ethnicity: Other 43% (53) 26% (32) 7% (9) 4% (4) 2% (26) 23Relig: Protestant 50% (260) 35% (79) 4% (9) % (5) % (56) 59Relig: Roman Catholic 50% (78) 29% (03) 7% (23) 2% (7) 3% (45) 357Relig: Something Else 29% (57) 33% (66) 0% (9) 3% (6) 25% (48) 97Relig: Jewish 62% (33) 27% (4) 3% (2) — (0) 9% (5) 54Relig: Evangelical 44% (329) 33% (244) 6% (45) 2% (4) 5% (5) 747Relig: Non-Evang. Catholics 5% (66) 32% (04) 5% (6) % (5) 0% (34) 325Relig: All Christian 46% (495) 33% (349) 6% (6) 2% (9) 4% (49) 072Relig: All Non-Christian 46% (4) 26% (66) 6% (4) 2% (6) 20% (5) 250Community: Urban 43% (220) 28% (43) 6% (29) 2% (0) 2% (09) 5Community: Suburban 4% (39) 32% (303) 6% (60) 4% (33) 7% (65) 952Community: Rural 4% (258) 34% (22) 7% (42) % (9) 6% (02) 623Employ: Private Sector 43% (298) 30% (209) 8% (53) 2% (7) 6% (3) 69Employ: Government 36% (60) 35% (58) 6% () 5% (8) 7% (29) 66Employ: Self-Employed 45% (78) 35% (60) 5% (9) 2% (4) 3% (24) 75Employ: Homemaker 25% (26) 24% (25) 8% (8) 4% (4) 38% (39) 02Employ: Student 25% (5) 7% (0) 0% (6) % (0) 47% (28) 60Employ: Retired 54% (268) 35% (75) 4% (9) 2% (9) 6% (30) 50Employ: Unemployed 30% (52) 28% (48) 6% () 3% (5) 33% (56) 72Employ: Other 33% (7) 33% (72) 6% (3) 2% (5) 26% (57) 29Military HH: Yes 48% (88) 32% (26) 6% (23) 2% (7) % (45) 389Military HH: No 40% (68) 3% (532) 6% (07) 3% (46) 20% (33) 697RD/WT: Right Direction 46% (383) 3% (260) 6% (50) 3% (2) 4% (2) 835RD/WT: Wrong Track 39% (485) 32% (398) 6% (80) 3% (32) 20% (255) 250


482




Somewhatunfavorable

Veryunfavorable


Adults 42% (869) 32% (658) 6% (3) 3% (53) 8% (376) 2086Trump Job Approve 46% (40) 32% (285) 7% (62) 3% (23) 3% (6) 895Trump Job Disapprove 40% (437) 32% (34) 6% (60) 3% (28) 20% (24) 079Trump Job Strongly Approve 50% (242) 3% (50) 5% (22) 2% (9) 2% (57) 480Trump Job Somewhat Approve 40% (68) 33% (35) 0% (39) 3% (4) 4% (59) 45Trump Job Somewhat Disapprove 42% (08) 36% (94) 6% (4) 2% (6) 4% (36) 257Trump Job Strongly Disapprove 40% (329) 30% (247) 6% (46) 3% (22) 22% (78) 82#1 Issue: Economy 40% (222) 33% (87) 7% (39) 2% () 8% (02) 562#1 Issue: Security 48% (74) 27% (99) 7% (27) 2% (8) 5% (55) 364#1 Issue: Health Care 42% (70) 34% (37) 5% (22) 4% (5) 5% (63) 407#1 Issue: Medicare / Social Security 5% (63) 35% (0) 5% (4) — (0) 9% (30) 39#1 Issue: Women’s Issues 29% (35) 28% (34) 8% (0) 4% (5) 3% (37) 20#1 Issue: Education 32% (40) 27% (33) 5% (7) 4% (4) 32% (40) 24#1 Issue: Energy 30% (22) 35% (26) 8% (6) 3% (2) 24% (7) 74#1 Issue: Other 36% (4) 28% (32) 4% (5) 5% (6) 27% (3) 62016 Vote: Hillary Clinton 44% (308) 3% (25) 5% (35) 3% (9) 7% (9) 6952016 Vote: Donald Trump 48% (365) 34% (255) 5% (36) 2% (8) % (8) 7552016 Vote: Someone else 33% (63) 38% (73) 0% (20) 2% (4) 7% (33) 922016 Vote: Didnt Vote 30% (32) 26% (4) 9% (40) 3% (3) 32% (42) 44Voted in 2014: Yes 47% (682) 33% (483) 5% (78) 2% (35) 3% (88) 466Voted in 2014: No 30% (87) 28% (75) 8% (52) 3% (8) 30% (88) 6202012 Vote: Barack Obama 45% (392) 33% (29) 5% (48) 2% (22) 4% (25) 8782012 Vote: Mitt Romney 50% (295) 34% (20) 4% (26) 2% () 9% (52) 5852012 Vote: Other 30% (25) 35% (29) 5% (2) 4% (3) 6% (3) 822012 Vote: Didn’t Vote 29% (57) 25% (36) 8% (44) 3% (8) 34% (85) 5404-Region: Northeast 43% (6) 34% (28) 5% (20) 4% (6) 4% (52) 3764-Region: Midwest 4% (96) 3% (50) 7% (32) 2% (0) 20% (95) 4844-Region: South 42% (329) 30% (230) 7% (5) 2% (6) 9% (50) 7764-Region: West 4% (83) 33% (49) 6% (28) 3% () 8% (79) 450Favorable of Trump 48% (425) 32% (282) 6% (55) 3% (22) 2% (09) 893Unfavorable of Trump 39% (44) 32% (345) 6% (68) 3% (28) 20% (24) 070



483

Table HR5_5



Somewhatunfavorable

Veryunfavorable




484


Table HR5_6: Do you have a favorable or unfavorable impression of each of the following actors as James Bond?Timothy dalton


Somewhatunfavorable

Veryunfavorable


Adults 4% (295) 35% (735) 6% (334) 5% (04) 30% (67) 2086Gender: Male 6% (54) 38% (372) 9% (86) 5% (5) 22% (220) 983Gender: Female 3% (40) 33% (363) 3% (48) 5% (53) 36% (398) 03Age: 18-29 % (40) 22% (79) 3% (47) 5% (9) 48% (69) 353Age: 30-44 4% (66) 32% (52) 6% (73) 5% (24) 33% (56) 47Age: 45-54 7% (79) 37% (69) 8% (83) 6% (26) 2% (96) 452Age: 55-64 6% (5) 44% (4) 20% (63) 3% (0) 7% (53) 38Age: 65+ 2% (59) 40% (96) 4% (68) 5% (25) 29% (44) 492Generation Z: 18-21 % (3) 7% (20) 3% (5) 8% (9) 5% (58) 4Millennial: Age 22-37 2% (58) 27% (35) 4% (7) 5% (24) 42% (23) 50Generation X: Age 38-53 7% (02) 38% (229) 8% (08) 5% (32) 23% (37) 608Boomers: Age 54-72 5% (5) 4% (30) 7% (32) 5% (36) 22% (67) 760PID: Dem (no lean) 4% (97) 35% (24) 5% (0) 5% (37) 3% (2) 687PID: Ind (no lean) 4% (76) 34% (82) 8% (96) 6% (32) 28% (48) 533PID: Rep (no lean) 4% (22) 36% (32) 6% (37) 4% (36) 30% (258) 865PID/Gender: DemMen 7% (50) 37% (08) 9% (55) 4% (2) 24% (69) 294PID/Gender: DemWomen 2% (47) 34% (34) 2% (46) 6% (24) 36% (42) 393PID/Gender: Ind Men 5% (4) 36% (99) 20% (55) 7% (9) 22% (59) 273PID/Gender: Ind Women 4% (35) 32% (82) 6% (4) 5% (3) 34% (89) 260PID/Gender: Rep Men 5% (63) 40% (65) 8% (76) 5% (20) 22% (9) 45PID/Gender: Rep Women 3% (58) 33% (47) 4% (6) 4% (6) 37% (67) 450Ideo: Liberal (1-3) 7% (0) 36% (236) 5% (99) 5% (36) 27% (80) 66Ideo: Moderate (4) 2% (53) 36% (64) 9% (86) 4% (20) 29% (33) 456Ideo: Conservative (5-7) 5% (98) 38% (25) 7% (2) 5% (30) 26% (69) 660Educ: College 3% (67) 33% (433) 5% (92) 5% (7) 34% (438) 30Educ: Bachelors degree 6% (79) 37% (89) 9% (00) 4% (20) 24% (22) 50Educ: Post-grad 8% (49) 4% (3) 5% (43) 5% (3) 2% (57) 275



485

Table HR5_6



Somewhatunfavorable

Veryunfavorable


Adults 4% (295) 35% (735) 6% (334) 5% (04) 30% (67) 2086Income: Under 50k 5% (78) 32% (382) 5% (75) 6% (66) 32% (380) 82Income: 50k-100k 2% (73) 38% (228) 6% (99) 5% (29) 29% (79) 608Income: 100k+ 5% (44) 42% (25) 20% (60) 3% (9) 20% (58) 296Ethnicity: White 3% (223) 36% (68) 7% (290) 4% (73) 29% (503) 708Ethnicity: Hispanic 20% (38) 3% (58) 2% (22) 9% (7) 28% (52) 87Ethnicity: Afr. Am. 20% (50) 3% (79) 0% (24) 9% (24) 30% (77) 254Ethnicity: Other 8% (22) 3% (38) 6% (9) 6% (7) 30% (37) 23Relig: Protestant 4% (72) 4% (23) 4% (75) 3% (6) 28% (43) 59Relig: Roman Catholic 7% (60) 37% (33) 7% (60) 5% (8) 24% (85) 357Relig: Something Else 4% (27) 32% (63) 6% (3) 4% (7) 35% (69) 97Relig: Jewish 25% (3) 30% (6) 26% (4) 2% () 7% (9) 54Relig: Evangelical 3% (96) 38% (286) 6% (20) 4% (33) 28% (23) 747Relig: Non-Evang. Catholics 9% (63) 38% (23) 4% (46) 3% (9) 26% (84) 325Relig: All Christian 5% (59) 38% (409) 5% (66) 4% (42) 28% (297) 072Relig: All Non-Christian 3% (34) 34% (84) 20% (49) 3% (8) 30% (74) 250Community: Urban 8% (9) 32% (6) 6% (79) 8% (39) 27% (40) 5Community: Suburban 4% (34) 36% (340) 5% (43) 5% (43) 3% (293) 952Community: Rural % (70) 38% (234) 8% (2) 4% (22) 30% (85) 623Employ: Private Sector 6% (08) 35% (245) 20% (38) 4% (27) 25% (73) 69Employ: Government 6% (26) 36% (59) 8% (3) 4% (7) 26% (42) 66Employ: Self-Employed 2% (36) 3% (54) 6% (27) 8% (4) 25% (43) 75Employ: Homemaker 8% (8) 22% (23) 7% (7) 4% (4) 49% (50) 02Employ: Student 9% (5) 30% (8) 4% (3) 3% (2) 54% (33) 60Employ: Retired 2% (6) 43% (25) 4% (69) 5% (27) 26% (28) 50Employ: Unemployed 3% (22) 29% (50) % (9) 7% (2) 40% (69) 72Employ: Other 3% (28) 32% (7) 4% (3) 5% () 36% (79) 29Military HH: Yes 5% (59) 39% (52) 7% (64) 5% (20) 24% (94) 389Military HH: No 4% (236) 34% (583) 6% (270) 5% (84) 3% (523) 697RD/WT: Right Direction 7% (4) 34% (287) 7% (39) 5% (40) 27% (227) 835RD/WT: Wrong Track 2% (54) 36% (448) 6% (95) 5% (64) 3% (390) 250


486




Somewhatunfavorable

Veryunfavorable


Adults 4% (295) 35% (735) 6% (334) 5% (04) 30% (67) 2086Trump Job Approve 6% (4) 36% (323) 6% (46) 5% (44) 27% (24) 895Trump Job Disapprove 3% (4) 35% (379) 6% (76) 5% (57) 30% (327) 079Trump Job Strongly Approve 7% (80) 32% (56) 8% (86) 5% (22) 28% (36) 480Trump Job Somewhat Approve 5% (6) 40% (68) 4% (59) 5% (22) 25% (05) 45Trump Job Somewhat Disapprove 0% (26) 4% (05) 7% (43) 4% () 28% (72) 257Trump Job Strongly Disapprove 4% (5) 33% (274) 6% (32) 6% (45) 3% (255) 82#1 Issue: Economy 3% (75) 37% (205) 8% (0) 4% (25) 28% (56) 562#1 Issue: Security 5% (54) 32% (7) 7% (60) 5% (9) 3% (3) 364#1 Issue: Health Care 5% (60) 39% (57) 5% (59) 5% (2) 27% (09) 407#1 Issue: Medicare / Social Security 2% (38) 42% (35) 5% (49) 5% (6) 25% (8) 39#1 Issue: Women’s Issues 4% (7) 27% (33) 5% (8) 4% (5) 40% (48) 20#1 Issue: Education 6% (20) 29% (35) 4% (7) 3% (4) 39% (48) 24#1 Issue: Energy 8% (4) 2% (6) 6% (2) 9% (7) 35% (26) 74#1 Issue: Other 5% (8) 32% (38) 5% (8) 6% (7) 3% (36) 62016 Vote: Hillary Clinton 5% (04) 35% (247) 6% (2) 6% (42) 27% (90) 6952016 Vote: Donald Trump 5% (3) 38% (289) 6% (23) 4% (3) 26% (98) 7552016 Vote: Someone else % (20) 43% (83) 20% (38) 2% (5) 24% (46) 922016 Vote: Didnt Vote 3% (57) 26% (6) 3% (59) 6% (27) 4% (83) 44Voted in 2014: Yes 5% (223) 39% (567) 7% (244) 5% (69) 25% (364) 466Voted in 2014: No 2% (72) 27% (69) 5% (90) 6% (35) 4% (254) 6202012 Vote: Barack Obama 5% (35) 37% (323) 8% (56) 5% (45) 25% (29) 8782012 Vote: Mitt Romney 4% (84) 39% (228) 4% (83) 5% (30) 28% (6) 5852012 Vote: Other 3% (0) 45% (37) 20% (6) % () 22% (8) 822012 Vote: Didn’t Vote 2% (66) 27% (47) 5% (80) 5% (28) 4% (220) 5404-Region: Northeast 4% (54) 36% (34) 6% (60) 5% (7) 29% () 3764-Region: Midwest 3% (63) 34% (64) 8% (85) 5% (26) 30% (45) 4844-Region: South 6% (22) 36% (283) 4% (09) 5% (39) 29% (224) 7764-Region: West 2% (56) 34% (55) 8% (8) 5% (2) 3% (37) 450Favorable of Trump 6% (40) 37% (327) 7% (50) 4% (39) 27% (237) 893Unfavorable of Trump 3% (4) 36% (383) 6% (69) 5% (56) 30% (32) 070



487

Table HR5_6



Somewhatunfavorable

Veryunfavorable




488


Table HR5_7: Do you have a favorable or unfavorable impression of each of the following actors as James Bond?Pierce brosnan


Somewhatunfavorable

Veryunfavorable


Adults 5% (069) 30% (633) 6% (22) 2% (40) % (22) 2086Gender: Male 49% (486) 33% (323) 7% (69) 2% (9) 9% (86) 983Gender: Female 53% (584) 28% (30) 5% (53) 2% (20) 2% (36) 03Age: 18-29 39% (38) 23% (8) 6% (22) 2% (7) 30% (05) 353Age: 30-44 56% (266) 30% (40) 4% (9) 3% (5) 7% (32) 47Age: 45-54 53% (239) 30% (34) 0% (45) 2% (0) 5% (24) 452Age: 55-64 54% (73) 32% (03) 5% (6) % (5) 7% (2) 38Age: 65+ 52% (253) 36% (76) 4% (20) % (3) 8% (40) 492Generation Z: 18-21 28% (32) 8% (2) 7% (8) 4% (4) 43% (49) 4Millennial: Age 22-37 50% (249) 29% (43) 5% (25) 2% (8) 5% (75) 50Generation X: Age 38-53 55% (337) 28% (7) 8% (50) 3% (8) 5% (3) 608Boomers: Age 54-72 55% (44) 33% (248) 5% (35) % (9) 7% (53) 760PID: Dem (no lean) 54% (37) 26% (8) 6% (4) 2% (3) 2% (8) 687PID: Ind (no lean) 47% (250) 34% (80) 6% (30) 2% (0) 2% (65) 533PID: Rep (no lean) 52% (448) 32% (273) 6% (52) 2% (7) 9% (75) 865PID/Gender: DemMen 53% (55) 26% (77) 0% (28) 2% (6) 9% (28) 294PID/Gender: DemWomen 55% (26) 26% (04) 3% (2) 2% (7) 4% (54) 393PID/Gender: Ind Men 46% (25) 35% (96) 7% (8) 2% (6) 0% (28) 273PID/Gender: Ind Women 48% (25) 32% (84) 4% () % (4) 4% (36) 260PID/Gender: Rep Men 50% (206) 36% (50) 5% (23) 2% (7) 7% (30) 45PID/Gender: Rep Women 54% (242) 27% (23) 7% (29) 2% (0) 0% (46) 450Ideo: Liberal (1-3) 52% (343) 28% (82) 6% (4) 2% (6) 2% (79) 66Ideo: Moderate (4) 5% (233) 30% (38) 6% (28) 2% (0) 0% (47) 456Ideo: Conservative (5-7) 53% (347) 37% (24) 5% (30) % (6) 6% (36) 660Educ: College 50% (656) 28% (366) 6% (79) 2% (25) 3% (75) 30Educ: Bachelors degree 54% (274) 33% (67) 6% (30) 2% (8) 6% (32) 50Educ: Post-grad 5% (39) 36% (00) 5% (3) 3% (7) 5% (5) 275



489

Table HR5_7



Somewhatunfavorable

Veryunfavorable


Adults 5% (069) 30% (633) 6% (22) 2% (40) % (22) 2086Income: Under 50k 52% (65) 27% (32) 6% (69) 2% (27) 3% (50) 82Income: 50k-100k 48% (292) 36% (29) 6% (37) 2% (0) 8% (49) 608Income: 100k+ 55% (62) 32% (94) 5% (6) % (3) 7% (22) 296Ethnicity: White 50% (858) 32% (552) 6% (04) 2% (27) 0% (67) 708Ethnicity: Hispanic 55% (03) 25% (46) 7% (3) 3% (5) 0% (20) 87Ethnicity: Afr. Am. 60% (5) 6% (42) 5% () 4% (0) 6% (40) 254Ethnicity: Other 48% (59) 32% (39) 6% (7) 2% (3) 2% (5) 23Relig: Protestant 55% (285) 30% (56) 5% (27) % (4) 9% (46) 59Relig: Roman Catholic 55% (98) 3% (09) 6% (2) 3% (9) 5% (9) 357Relig: Something Else 46% (9) 33% (64) 5% (9) 3% (6) 4% (27) 97Relig: Jewish 59% (32) 29% (6) 8% (4) 2% () 2% () 54Relig: Evangelical 53% (392) 30% (225) 6% (48) 2% (8) 9% (64) 747Relig: Non-Evang. Catholics 56% (8) 32% (05) 3% (9) % (2) 9% (28) 325Relig: All Christian 53% (573) 3% (330) 5% (57) 2% (20) 9% (92) 072Relig: All Non-Christian 55% (38) 28% (7) 5% (2) 2% (6) 9% (23) 250Community: Urban 53% (272) 24% (2) 8% (39) 2% (2) 3% (66) 5Community: Suburban 5% (484) 33% (30) 5% (48) 2% (6) 0% (94) 952Community: Rural 50% (33) 33% (203) 6% (35) 2% (2) 0% (6) 623Employ: Private Sector 53% (366) 29% (202) 7% (49) 3% (8) 8% (55) 69Employ: Government 47% (79) 33% (54) 7% (2) 2% (3) % (8) 66Employ: Self-Employed 52% (9) 33% (58) 5% (9) 4% (7) 6% (0) 75Employ: Homemaker 47% (48) 29% (30) 6% (6) % (2) 6% (6) 02Employ: Student 42% (25) 2% (3) 3% (2) 2% () 32% (20) 60Employ: Retired 52% (260) 36% (8) 5% (26) % (3) 6% (3) 50Employ: Unemployed 47% (80) 23% (40) 9% (5) 2% (3) 20% (35) 72Employ: Other 54% (9) 26% (57) % (3) 2% (4) 7% (36) 29Military HH: Yes 52% (202) 32% (24) 7% (28) 3% (0) 6% (25) 389Military HH: No 5% (868) 30% (509) 6% (94) 2% (30) 2% (96) 697RD/WT: Right Direction 53% (444) 33% (278) 5% (4) 2% (4) 7% (58) 835RD/WT: Wrong Track 50% (625) 28% (355) 6% (8) 2% (25) 3% (64) 250


490




Somewhatunfavorable

Veryunfavorable


Adults 5% (069) 30% (633) 6% (22) 2% (40) % (22) 2086Trump Job Approve 54% (486) 33% (29) 6% (52) 2% (6) 6% (49) 895Trump Job Disapprove 5% (545) 28% (307) 6% (63) 2% (2) 3% (43) 079Trump Job Strongly Approve 55% (265) 32% (55) 6% (27) 2% (0) 5% (24) 480Trump Job Somewhat Approve 53% (22) 33% (37) 6% (25) 2% (7) 6% (26) 45Trump Job Somewhat Disapprove 49% (26) 34% (89) 6% (5) 3% (6) 9% (22) 257Trump Job Strongly Disapprove 5% (420) 27% (28) 6% (48) 2% (4) 5% (2) 82#1 Issue: Economy 53% (297) 28% (58) 8% (42) 3% (5) 9% (50) 562#1 Issue: Security 47% (70) 38% (38) 5% (8) 2% (6) 9% (3) 364#1 Issue: Health Care 55% (225) 29% (9) 6% (25) 2% (7) 8% (32) 407#1 Issue: Medicare / Social Security 57% (8) 30% (96) 4% (4) — (0) 9% (28) 39#1 Issue: Women’s Issues 38% (46) 3% (37) 5% (6) 4% (5) 22% (27) 20#1 Issue: Education 46% (57) 34% (42) 6% (7) — (0) 4% (8) 24#1 Issue: Energy 54% (40) 20% (5) 4% (3) 2% () 9% (4) 74#1 Issue: Other 45% (53) 25% (29) 6% (7) 5% (6) 9% (22) 62016 Vote: Hillary Clinton 54% (376) 28% (97) 5% (38) 2% (2) 0% (72) 6952016 Vote: Donald Trump 53% (400) 36% (27) 5% (35) % (9) 5% (38) 7552016 Vote: Someone else 43% (82) 36% (70) 9% (6) % (2) 2% (23) 922016 Vote: Didnt Vote 48% (20) 22% (95) 7% (32) 3% (5) 20% (88) 44Voted in 2014: Yes 53% (779) 34% (493) 5% (72) % (6) 7% (07) 466Voted in 2014: No 47% (290) 23% (4) 8% (5) 4% (24) 9% (5) 6202012 Vote: Barack Obama 55% (483) 29% (255) 6% (52) % (2) 9% (77) 8782012 Vote: Mitt Romney 5% (300) 39% (226) 5% (26) % (7) 4% (26) 5852012 Vote: Other 40% (33) 40% (33) 9% (7) 2% (2) 0% (8) 822012 Vote: Didn’t Vote 47% (254) 22% (20) 7% (36) 3% (9) 2% () 5404-Region: Northeast 52% (94) 3% (7) 5% (20) 2% (6) 0% (39) 3764-Region: Midwest 56% (272) 28% (38) 4% (9) 2% (2) 9% (43) 4844-Region: South 5% (395) 30% (230) 6% (49) 2% (6) % (86) 7764-Region: West 46% (208) 33% (49) 8% (34) % (6) 2% (53) 450Favorable of Trump 55% (49) 33% (290) 6% (52) % (3) 5% (47) 893Unfavorable of Trump 5% (540) 29% (308) 6% (64) 2% (25) 2% (32) 070



491

Table HR5_7



Somewhatunfavorable

Veryunfavorable


Adults 5% (069) 30% (633) 6% (22) 2% (40) % (22) 2086Very Favorable of Trump 57% (283) 32% (62) 5% (26) 2% (8) 5% (23) 50Somewhat Favorable of Trump 53% (208) 33% (29) 7% (26) % (5) 6% (24) 392Somewhat Unfavorable of Trump 47% (93) 37% (74) 8% (5) 2% (5) 6% (3) 200Very Unfavorable of Trump 5% (447) 27% (234) 6% (49) 2% (20) 4% (9) 870Frequent TV watchers 52% (852) 30% (494) 6% (9) 2% (32) 0% (63) 632Frequent movie watchers 55% (529) 28% (270) 6% (57) 2% (22) 9% (83) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


492


Table HR5_8: Do you have a favorable or unfavorable impression of each of the following actors as James Bond?Daniel craig


Somewhatunfavorable

Veryunfavorable


Adults 4% (852) 30% (623) 9% (92) 4% (73) 7% (346) 2086Gender: Male 48% (472) 28% (275) 9% (90) 4% (36) % (09) 983Gender: Female 34% (379) 32% (348) 9% (02) 3% (37) 2% (237) 03Age: 18-29 42% (48) 22% (79) 7% (25) 3% (2) 25% (90) 353Age: 30-44 46% (28) 33% (54) 6% (26) 4% (8) 2% (54) 47Age: 45-54 44% (98) 28% (26) 2% (53) 4% (9) 2% (56) 452Age: 55-64 38% (2) 32% (0) 2% (37) 5% (6) 4% (44) 38Age: 65+ 34% (67) 33% (64) 0% (50) 2% (8) 2% (02) 492Generation Z: 18-21 33% (37) 2% (24) 8% (9) 6% (7) 32% (37) 4Millennial: Age 22-37 48% (240) 27% (35) 6% (29) 3% (3) 7% (83) 50Generation X: Age 38-53 44% (267) 30% (8) 0% (62) 5% (27) 2% (7) 608Boomers: Age 54-72 37% (285) 33% (25) 0% (76) 3% (24) 6% (23) 760PID: Dem (no lean) 44% (30) 28% (9) 9% (65) 3% (20) 6% (0) 687PID: Ind (no lean) 42% (224) 28% (49) 0% (5) 4% (2) 6% (88) 533PID: Rep (no lean) 38% (326) 33% (283) 9% (75) 4% (32) 7% (48) 865PID/Gender: DemMen 56% (64) 22% (65) 0% (28) 3% (9) 0% (28) 294PID/Gender: DemWomen 35% (37) 32% (26) 9% (37) 3% () 2% (82) 393PID/Gender: Ind Men 49% (34) 24% (65) 9% (26) 5% (4) 2% (34) 273PID/Gender: Ind Women 35% (90) 32% (84) 0% (25) 3% (7) 2% (54) 260PID/Gender: Rep Men 42% (75) 35% (46) 9% (36) 3% (3) % (47) 45PID/Gender: Rep Women 34% (52) 3% (38) 9% (40) 4% (9) 23% (0) 450Ideo: Liberal (1-3) 46% (305) 27% (75) 9% (60) 4% (24) 4% (96) 66Ideo: Moderate (4) 40% (83) 32% (45) 0% (44) 3% (5) 5% (70) 456Ideo: Conservative (5-7) 38% (253) 32% (24) 0% (65) 3% (23) 6% (05) 660Educ: College 39% (505) 29% (378) 9% (8) 3% (45) 20% (255) 30Educ: Bachelors degree 42% (23) 33% (69) 0% (50) 4% (8) 2% (60) 50Educ: Post-grad 49% (34) 28% (77) 9% (24) 4% (0) % (3) 275



493

Table HR5_8



Somewhatunfavorable

Veryunfavorable


Adults 4% (852) 30% (623) 9% (92) 4% (73) 7% (346) 2086Income: Under 50k 38% (445) 29% (345) 9% (2) 4% (48) 20% (233) 82Income: 50k-100k 43% (258) 3% (86) 0% (59) 3% (9) 4% (85) 608Income: 100k+ 50% (49) 3% (93) 7% (2) 2% (6) 9% (28) 296Ethnicity: White 39% (664) 3% (536) 0% (67) 3% (59) 7% (282) 708Ethnicity: Hispanic 54% (00) 26% (48) 7% (3) 4% (8) 0% (8) 87Ethnicity: Afr. Am. 52% (33) 20% (5) 6% (6) 3% (7) 9% (48) 254Ethnicity: Other 45% (55) 29% (36) 8% (0) 5% (6) 3% (6) 23Relig: Protestant 36% (86) 33% (7) 9% (48) 2% () 20% (04) 59Relig: Roman Catholic 44% (57) 32% (4) 9% (32) 4% (4) % (39) 357Relig: Something Else 37% (74) 32% (63) 8% (6) 6% (2) 6% (32) 97Relig: Jewish 5% (28) 36% (20) — (0) — (0) 3% (7) 54Relig: Evangelical 39% (295) 33% (244) 8% (62) 4% (29) 6% (8) 747Relig: Non-Evang. Catholics 38% (22) 32% (04) % (34) 2% (7) 8% (57) 325Relig: All Christian 39% (47) 32% (348) 9% (96) 3% (36) 6% (75) 072Relig: All Non-Christian 42% (04) 23% (59) 3% (32) 3% (8) 9% (47) 250Community: Urban 46% (237) 27% (40) 7% (37) 4% (8) 5% (78) 5Community: Suburban 4% (390) 3% (298) 9% (85) 3% (28) 6% (5) 952Community: Rural 36% (224) 30% (85) % (70) 4% (27) 9% (7) 623Employ: Private Sector 45% (309) 32% (220) 8% (55) 3% (22) 2% (84) 69Employ: Government 5% (84) 27% (45) 0% (6) 2% (3) % (8) 66Employ: Self-Employed 43% (75) 27% (46) 9% (6) 8% (5) 3% (22) 75Employ: Homemaker 38% (38) 27% (28) 7% (7) 2% (2) 26% (26) 02Employ: Student 39% (24) 24% (5) 3% (2) 5% (3) 29% (8) 60Employ: Retired 37% (83) 32% (62) 2% (59) 2% (8) 8% (89) 50Employ: Unemployed 33% (58) 26% (45) 0% (7) 8% (4) 23% (40) 72Employ: Other 37% (80) 29% (63) 9% (20) 3% (7) 22% (49) 29Military HH: Yes 47% (8) 23% (90) % (43) 4% (7) 5% (58) 389Military HH: No 40% (670) 3% (533) 9% (49) 3% (57) 7% (288) 697RD/WT: Right Direction 39% (329) 32% (268) 8% (7) 4% (30) 7% (38) 835RD/WT: Wrong Track 42% (523) 28% (355) 0% (2) 3% (44) 7% (208) 250


494




Somewhatunfavorable

Veryunfavorable


Adults 4% (852) 30% (623) 9% (92) 4% (73) 7% (346) 2086Trump Job Approve 39% (346) 32% (283) 0% (86) 4% (36) 6% (43) 895Trump Job Disapprove 43% (468) 29% (309) 9% (98) 3% (35) 6% (68) 079Trump Job Strongly Approve 37% (80) 29% (4) 0% (50) 5% (23) 8% (86) 480Trump Job Somewhat Approve 40% (66) 34% (42) 9% (36) 3% (3) 4% (57) 45Trump Job Somewhat Disapprove 38% (98) 33% (86) 9% (23) 5% (2) 5% (38) 257Trump Job Strongly Disapprove 45% (370) 27% (223) 9% (75) 3% (22) 6% (30) 82#1 Issue: Economy 46% (26) 27% (50) 9% (49) 4% (20) 5% (82) 562#1 Issue: Security 30% () 35% (26) 8% (3) 7% (24) 20% (72) 364#1 Issue: Health Care 46% (86) 30% (2) 7% (29) 3% (3) 4% (58) 407#1 Issue: Medicare / Social Security 36% (4) 34% (08) 2% (39) % (4) 7% (54) 39#1 Issue: Women’s Issues 39% (47) 29% (35) 2% (4) % () 9% (23) 20#1 Issue: Education 45% (56) 27% (34) 9% (2) % () 7% (2) 24#1 Issue: Energy 47% (35) 29% (2) 6% (5) 5% (3) 4% (0) 74#1 Issue: Other 35% (4) 23% (27) 3% (5) 5% (6) 23% (27) 62016 Vote: Hillary Clinton 46% (323) 25% (75) 0% (69) 3% (23) 5% (04) 6952016 Vote: Donald Trump 38% (285) 33% (250) 0% (73) 4% (27) 6% (20) 7552016 Vote: Someone else 38% (73) 4% (79) 4% (8) 3% (5) 4% (28) 922016 Vote: Didnt Vote 38% (69) 27% (20) 0% (42) 4% (7) 2% (93) 44Voted in 2014: Yes 42% (66) 32% (464) 9% (30) 3% (47) 4% (208) 466Voted in 2014: No 38% (236) 26% (59) 0% (62) 4% (26) 22% (37) 6202012 Vote: Barack Obama 45% (396) 29% (252) 0% (87) 3% (27) 3% (5) 8782012 Vote: Mitt Romney 37% (27) 34% (98) 9% (5) 4% (24) 6% (94) 5852012 Vote: Other 37% (30) 39% (32) 8% (6) % () 6% (3) 822012 Vote: Didn’t Vote 39% (208) 26% (4) 9% (47) 4% (2) 23% (23) 5404-Region: Northeast 37% (4) 3% (7) 8% (3) 4% (5) 9% (72) 3764-Region: Midwest 39% (9) 32% (54) 0% (50) 3% (5) 5% (74) 4844-Region: South 44% (338) 26% (20) 0% (78) 3% (26) 7% (33) 7764-Region: West 40% (82) 34% (5) 7% (33) 4% (8) 5% (66) 450Favorable of Trump 39% (344) 32% (284) 0% (86) 4% (37) 6% (4) 893Unfavorable of Trump 44% (47) 29% (30) 9% (97) 3% (32) 5% (60) 070



495

Table HR5_8



Somewhatunfavorable

Veryunfavorable




496


Table HR6_1: Do you support or oppose the following portrayals of James Bond in future Bond movies?A black James Bond

DemographicStronglysupport

Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 29% (595) 23% (478) % (237) 8% (366) 20% (409) 2086Gender: Male 28% (273) 23% (226) 3% (28) 2% (202) 6% (54) 983Gender: Female 29% (322) 23% (252) 0% (0) 5% (64) 23% (255) 03Age: 18-29 39% (37) 2% (73) 7% (23) 3% (46) 2% (74) 353Age: 30-44 35% (67) 2% (99) 0% (45) 8% (85) 6% (75) 47Age: 45-54 26% (6) 23% (03) 4% (6) 2% (94) 7% (78) 452Age: 55-64 2% (65) 28% (88) 2% (37) 20% (64) 20% (63) 38Age: 65+ 22% (0) 23% (5) 4% (70) 6% (77) 24% (9) 492Generation Z: 18-21 33% (37) 2% (24) 9% (0) 3% (5) 25% (28) 4Millennial: Age 22-37 39% (93) 2% (07) 8% (40) 5% (76) 7% (84) 50Generation X: Age 38-53 29% (77) 2% (28) 2% (75) 2% (25) 7% (02) 608Boomers: Age 54-72 22% (67) 25% (9) 2% (94) 8% (34) 23% (75) 760PID: Dem (no lean) 44% (302) 2% (46) 7% (48) 9% (63) 9% (28) 687PID: Ind (no lean) 29% (53) 25% (33) 2% (63) 7% (88) 8% (96) 533PID: Rep (no lean) 6% (40) 23% (99) 5% (26) 25% (25) 2% (84) 865PID/Gender: DemMen 42% (23) 24% (70) 8% (24) 3% (37) 4% (40) 294PID/Gender: DemWomen 46% (79) 9% (76) 6% (24) 7% (26) 22% (88) 393PID/Gender: Ind Men 29% (79) 24% (66) 3% (35) 2% (58) 3% (36) 273PID/Gender: Ind Women 28% (74) 26% (67) % (28) 2% (3) 23% (6) 260PID/Gender: Rep Men 7% (72) 22% (89) 7% (69) 26% (08) 9% (78) 45PID/Gender: Rep Women 5% (69) 24% (0) 3% (57) 24% (08) 24% (07) 450Ideo: Liberal (1-3) 46% (307) 23% (55) 8% (52) 0% (66) 2% (80) 66Ideo: Moderate (4) 24% (2) 27% (23) % (50) 7% (76) 2% (96) 456Ideo: Conservative (5-7) 6% (08) 23% (49) 5% (00) 27% (75) 9% (28) 660Educ: College 26% (343) 22% (283) 2% (60) 9% (242) 2% (272) 30Educ: Bachelors degree 35% (77) 23% (8) % (56) 4% (73) 7% (86) 50Educ: Post-grad 27% (75) 28% (77) 8% (2) 9% (5) 9% (5) 275



497

Table HR6_1



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 29% (595) 23% (478) % (237) 8% (366) 20% (409) 2086Income: Under 50k 28% (336) 2% (252) 2% (38) 7% (207) 2% (249) 82Income: 50k-100k 29% (74) 23% (42) % (68) 8% () 9% (3) 608Income: 100k+ 29% (85) 29% (85) % (3) 7% (49) 6% (46) 296Ethnicity: White 24% (409) 24% (40) 3% (26) 9% (328) 20% (345) 708Ethnicity: Hispanic 38% (7) 9% (36) 4% (27) 4% (27) 4% (26) 87Ethnicity: Afr. Am. 58% (47) 6% (40) 4% (9) 9% (22) 4% (36) 254Ethnicity: Other 32% (39) 23% (28) 0% (2) 3% (6) 22% (27) 23Relig: Protestant 24% (25) 27% (42) 0% (52) 8% (94) 20% (06) 59Relig: Roman Catholic 24% (85) 26% (93) 3% (47) 6% (57) 2% (75) 357Relig: Something Else 36% (72) 6% (3) 0% (2) 7% (34) 20% (39) 97Relig: Jewish 26% (4) 26% (4) % (6) 8% (9) 9% (0) 54Relig: Evangelical 27% (204) 25% (84) % (82) 6% (23) 2% (55) 747Relig: Non-Evang. Catholics 24% (78) 25% (82) 2% (38) 9% (62) 20% (66) 325Relig: All Christian 26% (282) 25% (266) % (9) 7% (85) 2% (22) 072Relig: All Non-Christian 23% (57) 22% (55) 5% (37) 20% (50) 20% (50) 250Community: Urban 4% (22) 7% (86) 2% (60) 5% (75) 5% (78) 5Community: Suburban 26% (246) 26% (25) % (09) 7% (65) 9% (80) 952Community: Rural 22% (37) 23% (4) % (67) 20% (27) 24% (5) 623Employ: Private Sector 29% (200) 25% (72) % (78) 7% (7) 8% (24) 69Employ: Government 29% (49) 26% (42) 3% (22) 9% (32) 2% (2) 66Employ: Self-Employed 3% (53) 20% (35) % (9) 9% (33) 9% (34) 75Employ: Homemaker 27% (28) 22% (22) 8% (8) 8% (8) 25% (26) 02Employ: Student 4% (25) 23% (4) 6% (3) 2% (7) 7% () 60Employ: Retired 23% (8) 24% (9) 6% (80) 7% (86) 20% (98) 50Employ: Unemployed 35% (60) 5% (26) 8% (3) 2% (36) 22% (38) 72Employ: Other 28% (62) 22% (47) 6% (4) 7% (37) 27% (59) 29Military HH: Yes 28% (08) 23% (88) 0% (39) 23% (90) 6% (63) 389Military HH: No 29% (487) 23% (390) 2% (98) 6% (276) 20% (346) 697RD/WT: Right Direction 7% (45) 24% (20) 6% (3) 24% (97) 9% (6) 835RD/WT: Wrong Track 36% (450) 22% (277) 9% (06) 4% (69) 20% (248) 250


498




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 29% (595) 23% (478) % (237) 8% (366) 20% (409) 2086Trump Job Approve 6% (42) 25% (228) 5% (34) 26% (230) 8% (6) 895Trump Job Disapprove 40% (436) 22% (235) 8% (87) % (23) 8% (98) 079Trump Job Strongly Approve 3% (60) 23% () 4% (68) 32% (55) 8% (86) 480Trump Job Somewhat Approve 20% (82) 28% (7) 6% (66) 8% (75) 8% (75) 45Trump Job Somewhat Disapprove 29% (74) 24% (62) 2% (30) 6% (4) 9% (50) 257Trump Job Strongly Disapprove 44% (36) 2% (73) 7% (57) 0% (82) 8% (48) 82#1 Issue: Economy 27% (52) 24% (37) 2% (65) 20% (2) 7% (96) 562#1 Issue: Security 6% (57) 22% (8) 4% (50) 26% (94) 23% (82) 364#1 Issue: Health Care 35% (42) 24% (98) 0% (4) 3% (53) 8% (72) 407#1 Issue: Medicare / Social Security 26% (84) 8% (56) 5% (46) 8% (58) 23% (75) 39#1 Issue: Women’s Issues 47% (57) 30% (36) 6% (7) 5% (6) % (4) 20#1 Issue: Education 33% (4) 28% (35) 2% (5) 9% () 8% (22) 24#1 Issue: Energy 3% (23) 20% (4) 6% (4) 9% (4) 25% (8) 74#1 Issue: Other 33% (39) 8% (2) 8% (9) 5% (7) 26% (30) 62016 Vote: Hillary Clinton 44% (303) 23% (62) 7% (46) 9% (66) 7% (8) 6952016 Vote: Donald Trump 4% (09) 25% (87) 6% (9) 27% (20) 8% (39) 7552016 Vote: Someone else 27% (52) 2% (4) 2% (23) 6% (3) 24% (46) 922016 Vote: Didnt Vote 29% (29) 20% (87) % (49) 6% (69) 24% (06) 44Voted in 2014: Yes 29% (430) 25% (360) % (57) 7% (250) 8% (267) 466Voted in 2014: No 27% (65) 9% (8) 3% (80) 9% (6) 23% (42) 6202012 Vote: Barack Obama 40% (347) 25% (25) 8% (67) % (99) 7% (49) 8782012 Vote: Mitt Romney 5% (87) 24% (43) 7% (97) 26% (54) 8% (05) 5852012 Vote: Other % (9) 20% (6) 2% (0) 20% (6) 38% (3) 822012 Vote: Didn’t Vote 28% (52) 9% (03) 2% (64) 8% (97) 23% (24) 5404-Region: Northeast 29% (08) 24% (89) 9% (35) 9% (7) 20% (74) 3764-Region: Midwest 29% (42) 25% (9) 8% (37) 8% (88) 20% (99) 4844-Region: South 29% (222) 2% (6) 3% (97) 8% (38) 20% (57) 7764-Region: West 27% (23) 24% (09) 5% (69) 6% (70) 8% (79) 450Favorable of Trump 5% (37) 25% (224) 6% (39) 26% (230) 8% (64) 893Unfavorable of Trump 4% (435) 22% (240) 8% (83) % (22) 8% (88) 070



499

Table HR6_1



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 29% (595) 23% (478) % (237) 8% (366) 20% (409) 2086Very Favorable of Trump 5% (73) 23% (3) 4% (72) 30% (48) 9% (95) 50Somewhat Favorable of Trump 6% (64) 28% (0) 7% (67) 2% (82) 8% (69) 392Somewhat Unfavorable of Trump 22% (44) 29% (57) 3% (26) 9% (37) 8% (35) 200Very Unfavorable of Trump 45% (392) 2% (83) 7% (57) 0% (85) 8% (53) 870Frequent TV watchers 30% (485) 22% (365) % (87) 7% (282) 9% (33) 632Frequent movie watchers 3% (300) 2% (98) 2% () 9% (84) 8% (69) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


500


Table HR6_4: Do you support or oppose the following portrayals of James Bond in future Bond movies?A Hispanic James Bond


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 9% (386) 20% (424) 6% (328) 23% (480) 22% (467) 2086Gender: Male 6% (56) 8% (80) 9% (90) 27% (269) 9% (88) 983Gender: Female 2% (230) 22% (245) 3% (38) 9% (2) 25% (279) 03Age: 18-29 30% (06) 7% (60) % (40) 8% (65) 24% (83) 353Age: 30-44 26% (2) 8% (83) 3% (63) 26% (22) 8% (82) 47Age: 45-54 3% (57) 22% (98) 7% (78) 29% (29) 20% (90) 452Age: 55-64 3% (43) 22% (70) 8% (59) 25% (80) 2% (66) 38Age: 65+ 2% (59) 23% (4) 8% (89) 7% (85) 30% (45) 492Generation Z: 18-21 29% (33) 7% (9) 4% (5) 6% (8) 25% (28) 4Millennial: Age 22-37 29% (44) 7% (84) 3% (65) 2% (07) 20% (0) 50Generation X: Age 38-53 7% (0) 2% (28) 5% (90) 29% (79) 8% (0) 608Boomers: Age 54-72 4% (08) 2% (59) 8% (36) 22% (66) 25% (9) 760PID: Dem (no lean) 29% (99) 24% (62) 3% (90) 3% (90) 2% (46) 687PID: Ind (no lean) 9% (03) 2% (0) 5% (82) 2% (4) 23% (25) 533PID: Rep (no lean) 0% (85) 8% (52) 8% (56) 32% (276) 23% (95) 865PID/Gender: DemMen 24% (7) 22% (66) 8% (54) 8% (52) 7% (5) 294PID/Gender: DemWomen 32% (27) 24% (96) 9% (36) 0% (38) 24% (95) 393PID/Gender: Ind Men 8% (50) 7% (48) 7% (46) 26% (72) 2% (58) 273PID/Gender: Ind Women 20% (53) 24% (63) 4% (36) 6% (42) 26% (67) 260PID/Gender: Rep Men 8% (35) 6% (66) 22% (90) 35% (45) 9% (79) 45PID/Gender: Rep Women % (50) 9% (86) 5% (66) 29% (3) 26% (6) 450Ideo: Liberal (1-3) 32% (20) 24% (56) 4% (9) 4% (94) 7% () 66Ideo: Moderate (4) 4% (62) 22% (00) 8% (80) 23% (04) 24% (09) 456Ideo: Conservative (5-7) 0% (65) 9% (25) 7% () 33% (220) 2% (40) 660Educ: College 8% (240) 8% (237) 7% (224) 24% (306) 23% (293) 30Educ: Bachelors degree 9% (96) 22% (5) 4% (73) 2% (0) 23% (7) 50Educ: Post-grad 8% (5) 27% (73) % (30) 23% (64) 20% (56) 275



501

Table HR6_4



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 9% (386) 20% (424) 6% (328) 23% (480) 22% (467) 2086Income: Under 50k 20% (230) 8% (27) 5% (83) 23% (269) 24% (282) 82Income: 50k-100k 7% (04) 2% (25) 6% (95) 25% (50) 22% (34) 608Income: 100k+ 8% (52) 28% (82) 7% (50) 2% (62) 7% (50) 296Ethnicity: White 6% (273) 20% (337) 7% (298) 24% (48) 22% (383) 708Ethnicity: Hispanic 37% (68) 2% (40) 4% (26) 6% (30) 2% (22) 87Ethnicity: Afr. Am. 3% (79) 26% (65) 4% (0) 6% (4) 23% (59) 254Ethnicity: Other 28% (35) 8% (23) 6% (9) 7% (2) 20% (25) 23Relig: Protestant 4% (74) 26% (35) 5% (79) 22% (2) 23% (8) 59Relig: Roman Catholic 6% (59) 7% (60) 20% (7) 24% (85) 23% (83) 357Relig: Something Else 22% (44) 8% (36) 5% (30) 23% (45) 22% (43) 97Relig: Jewish 2% (7) 28% (5) 3% (7) 25% (3) 23% (2) 54Relig: Evangelical 7% (23) 2% (57) 7% (29) 22% (65) 23% (73) 747Relig: Non-Evang. Catholics 6% (53) 23% (74) 6% (5) 24% (77) 22% (70) 325Relig: All Christian 6% (77) 22% (23) 7% (79) 23% (242) 23% (244) 072Relig: All Non-Christian 5% (37) 2% (5) 3% (33) 29% (73) 22% (55) 250Community: Urban 27% (40) 20% (03) 3% (65) 9% (99) 20% (04) 5Community: Suburban 6% (54) 2% (203) 6% (55) 24% (227) 22% (23) 952Community: Rural 5% (93) 9% (9) 7% (08) 25% (54) 24% (49) 623Employ: Private Sector 9% (28) 22% (5) 5% (05) 24% (67) 20% (40) 69Employ: Government 8% (30) 2% (35) 2% (34) 24% (40) 7% (27) 66Employ: Self-Employed 4% (25) 9% (33) % (9) 30% (53) 25% (45) 75Employ: Homemaker 23% (23) 5% (5) 2% (2) 2% (22) 29% (29) 02Employ: Student 38% (23) 9% (2) 0% (6) 5% (9) 7% () 60Employ: Retired 4% (68) 23% (6) 9% (97) 20% (0) 24% (9) 50Employ: Unemployed 27% (46) 5% (25) 3% (22) 24% (4) 22% (39) 72Employ: Other 20% (43) 7% (38) 5% (32) 22% (49) 26% (57) 29Military HH: Yes 8% (69) 20% (76) 4% (56) 28% () 20% (76) 389Military HH: No 9% (37) 2% (348) 6% (272) 22% (370) 23% (390) 697RD/WT: Right Direction % (93) 20% (65) 9% (59) 29% (243) 2% (75) 835RD/WT: Wrong Track 23% (293) 2% (259) 3% (69) 9% (238) 23% (29) 250


502




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 9% (386) 20% (424) 6% (328) 23% (480) 22% (467) 2086Trump Job Approve 0% (87) 9% (72) 8% (64) 33% (294) 20% (78) 895Trump Job Disapprove 26% (285) 22% (239) 3% (44) 6% (72) 22% (239) 079Trump Job Strongly Approve 0% (47) 5% (72) 8% (88) 39% (89) 8% (85) 480Trump Job Somewhat Approve 0% (40) 24% (00) 9% (77) 25% (05) 22% (93) 45Trump Job Somewhat Disapprove 7% (43) 2% (54) 2% (53) 2% (54) 2% (53) 257Trump Job Strongly Disapprove 29% (24) 23% (86) % (9) 4% (8) 23% (85) 82#1 Issue: Economy 6% (89) 9% (0) 7% (96) 28% (58) 20% (0) 562#1 Issue: Security % (40) 6% (58) 9% (69) 3% (4) 23% (82) 364#1 Issue: Health Care 22% (9) 26% (04) 2% (50) 9% (78) 2% (84) 407#1 Issue: Medicare / Social Security 5% (47) 20% (62) 7% (55) 20% (65) 28% (90) 39#1 Issue: Women’s Issues 39% (46) 29% (35) 9% () 7% (8) 7% (20) 20#1 Issue: Education 24% (29) 7% (2) 9% (24) 7% (2) 24% (30) 24#1 Issue: Energy 23% (7) 2% (5) 4% () 20% (5) 23% (7) 74#1 Issue: Other 23% (27) 7% (20) % (3) 9% (22) 30% (34) 62016 Vote: Hillary Clinton 26% (82) 25% (7) 3% (9) 4% (94) 23% (56) 6952016 Vote: Donald Trump 9% (67) 9% (43) 8% (34) 34% (259) 20% (52) 7552016 Vote: Someone else 20% (38) 9% (37) 7% (33) 8% (35) 26% (50) 922016 Vote: Didnt Vote 22% (98) 7% (73) 6% (70) 2% (9) 25% (09) 44Voted in 2014: Yes 8% (264) 22% (323) 6% (235) 23% (34) 2% (303) 466Voted in 2014: No 20% (23) 6% (02) 5% (93) 22% (39) 26% (64) 6202012 Vote: Barack Obama 25% (25) 24% (23) 5% (33) 6% (38) 20% (79) 8782012 Vote: Mitt Romney 9% (50) 9% () 7% (02) 35% (206) 20% (5) 5852012 Vote: Other 8% (7) 20% (6) 7% (4) 9% (6) 36% (30) 822012 Vote: Didn’t Vote 2% (4) 6% (84) 5% (79) 22% (20) 26% (43) 5404-Region: Northeast 7% (64) 9% (73) 8% (67) 23% (88) 22% (84) 3764-Region: Midwest 2% (02) 24% (7) 2% (59) 22% (07) 20% (99) 4844-Region: South 9% (44) 9% (44) 5% (7) 25% (9) 23% (8) 7764-Region: West 7% (77) 20% (9) 9% (85) 2% (95) 23% (02) 450Favorable of Trump 0% (9) 8% (59) 9% (69) 33% (295) 20% (80) 893Unfavorable of Trump 26% (279) 23% (248) 3% (43) 6% (70) 2% (229) 070



503

Table HR6_4



Somewhatsupport

Somewhatoppose

Stronglyoppose




504


Table HR6_5: Do you support or oppose the following portrayals of James Bond in future Bond movies?An Asian James Bond


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 7% (356) 20% (40) 6% (343) 25% (58) 22% (459) 2086Gender: Male 5% (48) 20% (92) 9% (86) 29% (283) 8% (74) 983Gender: Female 9% (208) 20% (28) 4% (57) 2% (235) 26% (285) 03Age: 18-29 28% (99) 7% (60) 2% (42) 20% (70) 23% (82) 353Age: 30-44 24% (4) 2% (97) 2% (59) 26% (22) 7% (80) 47Age: 45-54 % (5) 20% (9) 9% (84) 30% (36) 20% (90) 452Age: 55-64 2% (38) 8% (57) 23% (72) 27% (86) 2% (65) 38Age: 65+ % (53) 22% (06) 8% (86) 2% (05) 29% (42) 492Generation Z: 18-21 28% (32) 3% (4) 6% (9) 7% (20) 26% (29) 4Millennial: Age 22-37 26% (33) 22% (08) % (55) 22% () 9% (93) 50Generation X: Age 38-53 5% (93) 9% (6) 7% (0) 30% (85) 9% (3) 608Boomers: Age 54-72 3% (95) 8% (40) 20% (54) 23% (78) 25% (92) 760PID: Dem (no lean) 27% (83) 2% (46) 4% (99) 7% (4) 2% (45) 687PID: Ind (no lean) 8% (97) 2% (0) 6% (85) 24% (25) 22% (6) 533PID: Rep (no lean) 9% (76) 8% (54) 8% (59) 32% (278) 23% (97) 865PID/Gender: DemMen 23% (67) 25% (74) 6% (47) 20% (59) 6% (48) 294PID/Gender: DemWomen 30% (7) 8% (72) 3% (52) 4% (55) 25% (97) 393PID/Gender: Ind Men 6% (44) 9% (52) 9% (5) 27% (74) 9% (52) 273PID/Gender: Ind Women 20% (53) 22% (58) 3% (34) 20% (5) 25% (65) 260PID/Gender: Rep Men 9% (37) 6% (66) 2% (88) 36% (50) 8% (75) 45PID/Gender: Rep Women 9% (39) 20% (88) 6% (7) 29% (29) 27% (23) 450Ideo: Liberal (1-3) 30% (97) 22% (47) 5% (99) 6% (04) 7% (4) 66Ideo: Moderate (4) 2% (55) 22% (00) 8% (82) 25% (4) 23% (05) 456Ideo: Conservative (5-7) 9% (62) 7% (4) 8% (7) 36% (236) 20% (30) 660Educ: College 7% (28) 7% (27) 8% (235) 26% (336) 23% (294) 30Educ: Bachelors degree 8% (93) 24% (20) 5% (76) 22% (2) 2% (09) 50Educ: Post-grad 6% (44) 27% (73) 2% (33) 25% (69) 20% (56) 275



505

Table HR6_5



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 7% (356) 20% (40) 6% (343) 25% (58) 22% (459) 2086Income: Under 50k 8% (22) 8% (25) 6% (85) 25% (292) 23% (277) 82Income: 50k-100k 6% (95) 20% (9) 7% (0) 27% (64) 2% (28) 608Income: 100k+ 6% (49) 26% (76) 9% (56) 2% (62) 8% (54) 296Ethnicity: White 5% (254) 20% (338) 7% (294) 26% (444) 22% (378) 708Ethnicity: Hispanic 28% (52) 20% (37) 7% (3) 2% (39) 5% (28) 87Ethnicity: Afr. Am. 29% (74) 20% (5) 0% (26) 8% (47) 22% (56) 254Ethnicity: Other 23% (28) 8% (22) 8% (22) 22% (27) 20% (24) 23Relig: Protestant 4% (75) 22% (3) 6% (84) 25% (30) 23% (7) 59Relig: Roman Catholic 2% (44) 9% (68) 20% (72) 26% (9) 23% (8) 357Relig: Something Else 2% (42) 9% (38) 4% (28) 2% (42) 24% (47) 97Relig: Jewish % (6) 38% (20) 0% (5) 8% (0) 23% (2) 54Relig: Evangelical 4% (05) 20% (50) 8% (3) 24% (80) 24% (80) 747Relig: Non-Evang. Catholics 7% (55) 2% (69) 6% (53) 25% (83) 20% (65) 325Relig: All Christian 5% (60) 20% (29) 7% (84) 25% (263) 23% (246) 072Relig: All Non-Christian 4% (34) 7% (42) 7% (42) 30% (74) 23% (58) 250Community: Urban 23% (20) 20% (0) 6% (8) 23% (6) 8% (93) 5Community: Suburban 5% (45) 2% (96) 7% (59) 25% (237) 23% (25) 952Community: Rural 5% (9) 8% (3) 6% (03) 26% (65) 24% (52) 623Employ: Private Sector 7% (7) 20% (4) 7% (5) 27% (84) 9% (34) 69Employ: Government 6% (27) 25% (4) 6% (27) 27% (45) 6% (27) 66Employ: Self-Employed 6% (29) 9% (34) 2% (2) 28% (49) 24% (42) 75Employ: Homemaker 22% (22) 7% (8) 5% (5) 7% (7) 28% (29) 02Employ: Student 30% (8) 2% (3) 2% (7) 9% () 8% () 60Employ: Retired 3% (66) 9% (97) 2% (03) 24% (8) 23% (7) 50Employ: Unemployed 23% (40) 6% (28) 6% (27) 22% (38) 23% (39) 72Employ: Other 7% (36) 8% (40) 3% (28) 25% (54) 28% (60) 29Military HH: Yes 6% (64) 9% (72) 5% (59) 3% (22) 9% (72) 389Military HH: No 7% (292) 20% (338) 7% (284) 23% (395) 23% (387) 697RD/WT: Right Direction 9% (79) 9% (6) 2% (73) 30% (255) 20% (68) 835RD/WT: Wrong Track 22% (277) 20% (250) 4% (70) 2% (263) 23% (29) 250


506




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 7% (356) 20% (40) 6% (343) 25% (58) 22% (459) 2086Trump Job Approve 9% (77) 8% (63) 20% (79) 34% (302) 20% (75) 895Trump Job Disapprove 25% (267) 2% (228) 4% (49) 9% (20) 22% (234) 079Trump Job Strongly Approve 8% (40) 5% (72) 7% (80) 42% (200) 8% (87) 480Trump Job Somewhat Approve 9% (37) 22% (9) 24% (99) 24% (0) 2% (87) 45Trump Job Somewhat Disapprove 6% (40) 23% (59) 9% (50) 22% (57) 20% (5) 257Trump Job Strongly Disapprove 28% (226) 2% (69) 2% (99) 8% (44) 22% (82) 82#1 Issue: Economy 4% (79) 9% (07) 9% (06) 29% (63) 9% (07) 562#1 Issue: Security 0% (36) 6% (58) 8% (67) 32% (8) 23% (84) 364#1 Issue: Health Care 2% (86) 26% (04) 3% (52) 20% (8) 2% (84) 407#1 Issue: Medicare / Social Security 3% (40) 8% (56) 8% (57) 26% (82) 26% (83) 39#1 Issue: Women’s Issues 37% (45) 25% (30) 4% (7) 0% (2) 4% (7) 20#1 Issue: Education 23% (28) 2% (27) 6% (20) 7% (2) 24% (29) 24#1 Issue: Energy 27% (20) 7% (3) 3% (0) 9% (4) 24% (8) 74#1 Issue: Other 9% (22) 4% (6) 3% (5) 24% (28) 3% (36) 62016 Vote: Hillary Clinton 25% (74) 23% (60) 4% (00) 6% (2) 2% (49) 6952016 Vote: Donald Trump 7% (56) 20% (47) 8% (39) 35% (268) 9% (44) 7552016 Vote: Someone else 9% (38) 4% (28) 7% (33) 20% (39) 29% (55) 922016 Vote: Didnt Vote 20% (88) 7% (75) 6% (70) 22% (97) 25% () 44Voted in 2014: Yes 6% (242) 2% (307) 7% (246) 25% (365) 2% (306) 466Voted in 2014: No 8% (4) 7% (03) 6% (97) 25% (52) 25% (53) 6202012 Vote: Barack Obama 22% (94) 23% (200) 6% (39) 8% (62) 2% (82) 8782012 Vote: Mitt Romney 8% (48) 9% (09) 9% () 35% (202) 20% (5) 5852012 Vote: Other 9% (7) 3% () 2% (0) 30% (25) 36% (29) 822012 Vote: Didn’t Vote 20% (07) 7% (90) 5% (83) 24% (28) 24% (32) 5404-Region: Northeast 5% (56) 22% (82) 7% (63) 26% (98) 20% (77) 3764-Region: Midwest 20% (97) 2% (99) 3% (6) 25% (22) 22% (05) 4844-Region: South 7% (34) 7% (29) 8% (40) 25% (93) 23% (80) 7764-Region: West 5% (68) 22% (00) 8% (79) 23% (05) 22% (97) 450Favorable of Trump 9% (80) 8% (59) 20% (80) 34% (300) 20% (74) 893Unfavorable of Trump 24% (26) 22% (232) 4% (48) 9% (202) 2% (226) 070



507

Table HR6_5



Somewhatsupport

Somewhatoppose

Stronglyoppose




508


Table HR6_6: Do you support or oppose the following portrayals of James Bond in future Bond movies?A female James Bond


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 20% (40) 7% (349) 6% (324) 32% (665) 6% (338) 2086Gender: Male 9% (85) 9% (87) 6% (58) 32% (39) 4% (34) 983Gender: Female 20% (224) 5% (62) 5% (66) 3% (346) 9% (205) 03Age: 18-29 3% () 6% (56) 4% (50) 2% (75) 7% (6) 353Age: 30-44 26% (2) 8% (86) 3% (62) 29% (34) 4% (68) 47Age: 45-54 6% (7) 8% (82) 6% (73) 36% (64) 4% (62) 452Age: 55-64 2% (38) 6% (50) 7% (55) 40% (27) 5% (48) 38Age: 65+ 4% (69) 5% (75) 7% (84) 33% (64) 20% (99) 492Generation Z: 18-21 28% (32) % (2) 8% (2) 2% (24) 22% (25) 4Millennial: Age 22-37 30% (5) 9% (97) 3% (65) 24% (8) 4% (70) 50Generation X: Age 38-53 8% (0) 7% (04) 5% (93) 36% (28) 4% (83) 608Boomers: Age 54-72 4% (06) 5% (7) 8% (33) 35% (264) 8% (40) 760PID: Dem (no lean) 30% (209) 8% (23) 3% (92) 2% (48) 7% (6) 687PID: Ind (no lean) 9% (02) 8% (95) 20% (05) 27% (46) 6% (86) 533PID: Rep (no lean) % (99) 5% (32) 5% (28) 43% (37) 6% (36) 865PID/Gender: DemMen 27% (80) 8% (54) 5% (43) 27% (79) 3% (39) 294PID/Gender: DemWomen 33% (29) 8% (69) 2% (48) 8% (69) 20% (77) 393PID/Gender: Ind Men 9% (5) 9% (52) 2% (57) 28% (77) 3% (36) 273PID/Gender: Ind Women 20% (5) 6% (43) 8% (48) 27% (69) 9% (50) 260PID/Gender: Rep Men 3% (54) 20% (82) 4% (58) 39% (63) 4% (59) 45PID/Gender: Rep Women 0% (44) % (50) 5% (69) 46% (208) 7% (78) 450Ideo: Liberal (1-3) 33% (27) 8% (7) 6% (06) 2% (40) 2% (8) 66Ideo: Moderate (4) 8% (84) 20% (9) 4% (62) 3% (43) 7% (76) 456Ideo: Conservative (5-7) 8% (56) 4% (93) 7% (3) 46% (306) 4% (93) 660Educ: College 9% (248) 6% (2) 4% (87) 33% (429) 7% (226) 30Educ: Bachelors degree 20% (02) 8% (94) 7% (85) 3% (60) 4% (70) 50Educ: Post-grad 22% (60) 6% (45) 9% (52) 28% (76) 5% (42) 275



509

Table HR6_6



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 20% (40) 7% (349) 6% (324) 32% (665) 6% (338) 2086Income: Under 50k 2% (249) 6% (94) 4% (68) 3% (369) 7% (20) 82Income: 50k-100k 8% (09) 6% (99) 6% (95) 35% (20) 6% (95) 608Income: 100k+ 7% (5) 9% (56) 2% (6) 29% (86) 4% (42) 296Ethnicity: White 8% (305) 6% (275) 6% (278) 34% (579) 6% (272) 708Ethnicity: Hispanic 29% (54) 8% (34) 4% (27) 29% (54) 0% (8) 87Ethnicity: Afr. Am. 29% (75) 9% (47) 3% (32) 23% (57) 7% (43) 254Ethnicity: Other 24% (30) 22% (28) % (3) 23% (29) 9% (24) 23Relig: Protestant 5% (76) 5% (78) 8% (96) 36% (87) 6% (82) 59Relig: Roman Catholic 7% (60) 6% (56) 7% (6) 33% (9) 7% (6) 357Relig: Something Else 24% (48) 5% (29) 3% (26) 30% (59) 7% (34) 97Relig: Jewish % (6) 36% (9) 4% (7) 2% () 8% (0) 54Relig: Evangelical 8% (36) 6% (8) 7% (27) 3% (235) 8% (32) 747Relig: Non-Evang. Catholics 5% (48) 4% (45) 7% (56) 40% (30) 4% (45) 325Relig: All Christian 7% (84) 5% (63) 7% (83) 34% (365) 6% (77) 072Relig: All Non-Christian 7% (43) 3% (33) 4% (35) 38% (95) 8% (44) 250Community: Urban 28% (4) 6% (80) 6% (84) 27% (37) 3% (69) 5Community: Suburban 8% (72) 8% (74) 5% (48) 32% (30) 7% (57) 952Community: Rural 6% (97) 5% (96) 5% (93) 36% (226) 8% (2) 623Employ: Private Sector 9% (3) 9% (30) 6% (0) 32% (28) 5% (02) 69Employ: Government 24% (39) 4% (24) 4% (24) 33% (55) 4% (24) 66Employ: Self-Employed 2% (37) 22% (38) 2% (2) 30% (52) 5% (27) 75Employ: Homemaker 8% (9) 5% (5) 2% (2) 33% (34) 2% (2) 02Employ: Student 30% (8) 2% (7) 22% (3) 23% (4) 4% (8) 60Employ: Retired 5% (73) 4% (70) 9% (95) 37% (88) 5% (75) 50Employ: Unemployed 27% (47) 3% (23) 0% (8) 32% (56) 7% (29) 72Employ: Other 2% (46) 9% (4) 4% (3) 22% (48) 24% (52) 29Military HH: Yes 2% (82) 3% (49) 4% (55) 39% (53) 3% (49) 389Military HH: No 9% (328) 8% (300) 6% (269) 30% (52) 7% (289) 697RD/WT: Right Direction 2% (03) 6% (37) 7% (4) 4% (339) 4% (5) 835RD/WT: Wrong Track 24% (306) 7% (22) 5% (83) 26% (326) 8% (223) 250


510




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 20% (40) 7% (349) 6% (324) 32% (665) 6% (338) 2086Trump Job Approve % (00) 6% (43) 7% (54) 43% (383) 3% (5) 895Trump Job Disapprove 27% (294) 8% (9) 4% (52) 24% (262) 7% (79) 079Trump Job Strongly Approve 8% (39) 3% (64) 6% (78) 5% (244) % (55) 480Trump Job Somewhat Approve 5% (60) 9% (78) 8% (77) 33% (39) 5% (6) 45Trump Job Somewhat Disapprove 8% (46) 8% (47) 20% (5) 3% (79) 3% (34) 257Trump Job Strongly Disapprove 30% (248) 8% (44) 2% (00) 22% (83) 8% (45) 82#1 Issue: Economy 7% (95) 8% (0) 5% (87) 35% (99) 4% (79) 562#1 Issue: Security 2% (43) 3% (47) 7% (62) 44% (59) 4% (53) 364#1 Issue: Health Care 25% (04) 20% (8) 5% (60) 25% (02) 5% (60) 407#1 Issue: Medicare / Social Security 8% (58) % (34) 5% (48) 35% (2) 2% (67) 39#1 Issue: Women’s Issues 37% (45) 2% (25) 7% (2) 6% (9) 9% () 20#1 Issue: Education 20% (25) 23% (29) 7% (22) 20% (24) 9% (24) 24#1 Issue: Energy 23% (7) 6% (2) 4% (0) 28% (2) 9% (4) 74#1 Issue: Other 20% (23) 7% (20) 2% (4) 25% (29) 26% (30) 62016 Vote: Hillary Clinton 28% (97) 2% (44) 5% (02) 2% (45) 5% (08) 6952016 Vote: Donald Trump 0% (75) 5% (4) 7% (26) 45% (34) 3% (98) 7552016 Vote: Someone else 23% (44) 2% (23) 2% (22) 30% (58) 23% (44) 922016 Vote: Didnt Vote 2% (94) 5% (68) 6% (72) 27% (20) 20% (88) 44Voted in 2014: Yes 9% (284) 7% (249) 6% (233) 33% (477) 5% (222) 466Voted in 2014: No 20% (26) 6% (00) 5% (90) 30% (88) 9% (6) 6202012 Vote: Barack Obama 26% (227) 9% (7) 5% (29) 24% (2) 6% (40) 8782012 Vote: Mitt Romney 9% (53) 4% (80) 8% (06) 47% (274) 2% (7) 5852012 Vote: Other 0% (8) 5% (3) 0% (8) 38% (32) 26% (2) 822012 Vote: Didn’t Vote 22% (2) 6% (86) 5% (80) 27% (49) 20% (06) 5404-Region: Northeast 7% (64) 6% (60) 8% (66) 33% (26) 6% (6) 3764-Region: Midwest 2% (04) 6% (78) 5% (7) 3% (5) 7% (80) 4844-Region: South 20% (57) 6% (22) 4% (06) 33% (258) 7% (32) 7764-Region: West 9% (85) 20% (89) 8% (80) 29% (3) 5% (65) 450Favorable of Trump % (98) 5% (35) 8% (6) 43% (385) 3% (3) 893Unfavorable of Trump 28% (295) 8% (94) 4% (53) 24% (257) 6% (70) 070



511

Table HR6_6



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 20% (40) 7% (349) 6% (324) 32% (665) 6% (338) 2086Very Favorable of Trump 2% (58) 4% (69) 5% (76) 48% (24) % (57) 50Somewhat Favorable of Trump 0% (40) 7% (65) 22% (86) 37% (45) 4% (56) 392Somewhat Unfavorable of Trump 6% (33) 9% (37) 23% (46) 3% (6) 2% (23) 200Very Unfavorable of Trump 30% (262) 8% (57) 2% (08) 23% (96) 7% (47) 870Frequent TV watchers 20% (329) 7% (276) 6% (26) 3% (506) 6% (259) 632Frequent movie watchers 22% (23) 5% (46) 5% (45) 32% (3) 5% (47) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


512


Table HR6_7: Do you support or oppose the following portrayals of James Bond in future Bond movies?A gay James Bond


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 5% (34) 3% (276) 4% (293) 38% (793) 20% (409) 2086Gender: Male 3% (30) 3% (24) 5% (46) 44% (432) 5% (50) 983Gender: Female 7% (84) 4% (52) 3% (47) 33% (36) 23% (259) 03Age: 18-29 28% (98) 4% (48) % (38) 26% (94) 2% (75) 353Age: 30-44 9% (89) 6% (76) 2% (55) 35% (64) 8% (87) 47Age: 45-54 2% (54) 4% (62) 4% (62) 42% (92) 8% (83) 452Age: 55-64 0% (3) 2% (37) 6% (5) 44% (4) 8% (57) 38Age: 65+ 9% (42) % (54) 8% (86) 4% (202) 22% (08) 492Generation Z: 18-21 28% (3) 6% (8) 3% (5) 2% (24) 23% (27) 4Millennial: Age 22-37 23% (5) 5% (76) % (56) 32% (59) 9% (93) 50Generation X: Age 38-53 4% (86) 4% (85) 3% (78) 4% (248) 8% (0) 608Boomers: Age 54-72 0% (78) % (82) 7% (25) 42% (37) 2% (57) 760PID: Dem (no lean) 25% (69) 6% (0) 4% (95) 26% (78) 20% (35) 687PID: Ind (no lean) 5% (80) 6% (86) 6% (85) 33% (78) 9% (04) 533PID: Rep (no lean) 8% (65) 9% (80) 3% (4) 5% (437) 20% (70) 865PID/Gender: DemMen 2% (63) 5% (44) 5% (44) 34% (99) 5% (45) 294PID/Gender: DemWomen 27% (07) 7% (66) 3% (5) 20% (78) 23% (90) 393PID/Gender: Ind Men 2% (33) 7% (47) 7% (46) 40% (08) 4% (39) 273PID/Gender: Ind Women 8% (46) 5% (40) 5% (39) 27% (70) 25% (65) 260PID/Gender: Rep Men 8% (34) 8% (33) 4% (57) 54% (225) 6% (66) 45PID/Gender: Rep Women 7% (3) 0% (46) 3% (57) 47% (22) 23% (04) 450Ideo: Liberal (1-3) 30% (98) 20% (30) 3% (89) 20% (35) 7% (09) 66Ideo: Moderate (4) 0% (45) 4% (64) 20% (89) 36% (65) 20% (92) 456Ideo: Conservative (5-7) 5% (35) 7% (48) 3% (84) 60% (396) 5% (97) 660Educ: College 4% (85) % (49) 5% (99) 39% (50) 20% (258) 30Educ: Bachelors degree 7% (84) 7% (88) 2% (6) 36% (83) 8% (94) 50Educ: Post-grad 6% (45) 5% (40) 2% (34) 36% (00) 20% (56) 275



513

Table HR6_7



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 5% (34) 3% (276) 4% (293) 38% (793) 20% (409) 2086Income: Under 50k 6% (93) 2% (39) 3% (56) 38% (444) 2% (250) 82Income: 50k-100k 3% (76) 6% (95) 4% (82) 4% (25) 7% (03) 608Income: 100k+ 5% (45) 4% (42) 8% (54) 33% (98) 9% (56) 296Ethnicity: White 4% (246) 3% (22) 4% (243) 39% (67) 9% (328) 708Ethnicity: Hispanic 9% (35) 5% (27) 8% (33) 3% (57) 8% (34) 87Ethnicity: Afr. Am. 7% (43) 6% (39) 2% (30) 34% (86) 22% (55) 254Ethnicity: Other 20% (25) 3% (6) 6% (9) 30% (37) 2% (26) 23Relig: Protestant 8% (43) 2% (60) 5% (77) 49% (254) 6% (85) 59Relig: Roman Catholic % (38) 5% (54) 8% (64) 34% (9) 23% (82) 357Relig: Something Else 20% (40) % (2) 3% (25) 33% (65) 23% (46) 97Relig: Jewish 0% (5) 9% (0) 0% (6) 43% (23) 7% (9) 54Relig: Evangelical 3% (94) 4% (05) 7% (28) 33% (248) 23% (72) 747Relig: Non-Evang. Catholics 8% (27) 9% (30) % (37) 59% (9) 3% (4) 325Relig: All Christian % (2) 3% (35) 5% (65) 4% (438) 20% (23) 072Relig: All Non-Christian 2% (30) 2% (30) 9% (23) 50% (24) 7% (43) 250Community: Urban 2% (08) 5% (79) 6% (8) 32% (65) 5% (79) 5Community: Suburban 3% (27) 4% (36) 4% (32) 37% (353) 22% (205) 952Community: Rural 3% (79) 0% (62) 3% (8) 44% (275) 20% (25) 623Employ: Private Sector 5% (05) 5% (05) 4% (99) 37% (254) 8% (28) 69Employ: Government 6% (26) 4% (24) 6% (27) 37% (6) 7% (28) 66Employ: Self-Employed 4% (24) 6% (28) 2% (2) 35% (6) 23% (40) 75Employ: Homemaker 2% (2) 2% (2) % () 33% (33) 24% (24) 02Employ: Student 3% (9) 6% (0) 5% (9) 24% (4) 4% (9) 60Employ: Retired 0% (50) 0% (5) 7% (84) 46% (23) 7% (85) 50Employ: Unemployed 7% (29) 5% (25) 0% (7) 37% (65) 2% (37) 72Employ: Other 8% (40) 0% (23) % (25) 34% (73) 27% (58) 29Military HH: Yes % (44) 3% (5) 3% (49) 46% (8) 7% (64) 389Military HH: No 6% (27) 3% (225) 4% (244) 36% (62) 20% (345) 697RD/WT: Right Direction 7% (58) 0% (87) 5% (24) 5% (424) 7% (42) 835RD/WT: Wrong Track 20% (256) 5% (89) 4% (69) 30% (369) 2% (267) 250


514




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 5% (34) 3% (276) 4% (293) 38% (793) 20% (409) 2086Trump Job Approve 6% (50) % (95) 5% (3) 53% (475) 6% (45) 895Trump Job Disapprove 23% (25) 6% (70) 4% (52) 26% (284) 20% (22) 079Trump Job Strongly Approve 6% (27) 8% (40) 0% (50) 6% (294) 5% (70) 480Trump Job Somewhat Approve 6% (23) 3% (55) 9% (8) 44% (8) 8% (75) 45Trump Job Somewhat Disapprove 3% (34) 6% (4) 9% (48) 32% (83) 20% (52) 257Trump Job Strongly Disapprove 26% (27) 6% (30) 3% (04) 24% (20) 2% (69) 82#1 Issue: Economy 2% (69) 4% (78) 4% (78) 42% (234) 8% (02) 562#1 Issue: Security 6% (22) 7% (27) 6% (59) 52% (89) 8% (67) 364#1 Issue: Health Care 8% (73) 8% (74) 3% (54) 32% (28) 9% (77) 407#1 Issue: Medicare / Social Security % (36) 9% (29) 5% (48) 43% (37) 22% (69) 39#1 Issue: Women’s Issues 39% (46) 6% (9) 4% (7) 5% (8) 7% (20) 20#1 Issue: Education 7% (2) 2% (26) 7% (2) 24% (29) 22% (27) 24#1 Issue: Energy 24% (8) 3% (9) % (8) 28% (2) 25% (8) 74#1 Issue: Other 24% (28) 2% (4) 8% (9) 32% (37) 24% (27) 62016 Vote: Hillary Clinton 23% (6) 8% (27) 5% (07) 23% (59) 20% (4) 6952016 Vote: Donald Trump 5% (37) 0% (76) 3% (99) 56% (425) 6% (8) 7552016 Vote: Someone else 8% (35) 4% (27) 2% (22) 35% (67) 2% (4) 922016 Vote: Didnt Vote 8% (8) 0% (45) 5% (64) 32% (4) 25% (09) 44Voted in 2014: Yes 4% (209) 4% (203) 4% (205) 40% (580) 8% (268) 466Voted in 2014: No 7% (05) 2% (73) 4% (88) 34% (23) 23% (4) 6202012 Vote: Barack Obama 2% (84) 8% (55) 5% (29) 27% (237) 20% (73) 8782012 Vote: Mitt Romney 4% (26) 8% (45) 4% (85) 58% (34) 5% (89) 5852012 Vote: Other 8% (7) 3% (0) 0% (9) 4% (34) 27% (23) 822012 Vote: Didn’t Vote 8% (97) 2% (66) 3% (7) 34% (82) 23% (25) 5404-Region: Northeast 7% (62) 4% (53) 4% (53) 35% (3) 20% (77) 3764-Region: Midwest 20% (97) 2% (56) 4% (67) 37% (79) 8% (86) 4844-Region: South 3% (00) 2% (92) 4% (05) 42% (325) 20% (54) 7764-Region: West 2% (55) 7% (75) 5% (68) 35% (58) 2% (93) 450Favorable of Trump 6% (55) % (95) 5% (30) 53% (472) 6% (42) 893Unfavorable of Trump 23% (245) 6% (74) 4% (50) 27% (289) 20% (2) 070



515

Table HR6_7



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 5% (34) 3% (276) 4% (293) 38% (793) 20% (409) 2086Very Favorable of Trump 6% (32) 8% (39) % (55) 60% (299) 5% (75) 50Somewhat Favorable of Trump 6% (23) 4% (55) 9% (74) 44% (72) 7% (67) 392Somewhat Unfavorable of Trump 8% (6) 9% (38) 8% (37) 39% (77) 6% (32) 200Very Unfavorable of Trump 26% (228) 6% (37) 3% (4) 24% (22) 2% (79) 870Frequent TV watchers 6% (257) 3% (24) 4% (225) 38% (623) 9% (32) 632Frequent movie watchers 5% (49) 3% (27) 3% (2) 4% (392) 8% (73) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


516


Table HR6_8: Do you support or oppose the following portrayals of James Bond in future Bond movies?An American James Bond


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 32% (677) 25% (525) % (230) 5% (33) 6% (34) 2086Gender: Male 32% (33) 24% (239) 3% (29) 9% (84) 2% (8) 983Gender: Female 33% (363) 26% (287) 9% (0) 2% (29) 20% (223) 03Age: 18-29 39% (38) 2% (75) 8% (30) 0% (37) 2% (73) 353Age: 30-44 37% (74) 2% (99) % (54) 7% (78) 4% (66) 47Age: 45-54 30% (35) 26% (9) 0% (46) 20% (92) 3% (60) 452Age: 55-64 30% (95) 28% (88) 2% (40) 5% (47) 5% (48) 38Age: 65+ 27% (33) 29% (44) 2% (6) 2% (60) 9% (94) 492Generation Z: 18-21 36% (4) 8% (20) 8% (9) 2% (3) 26% (30) 4Millennial: Age 22-37 38% (88) 23% (6) 0% (49) 4% (7) 5% (77) 50Generation X: Age 38-53 33% (20) 24% (44) 0% (6) 9% (8) 4% (84) 608Boomers: Age 54-72 29% (220) 28% (26) 3% (0) 3% (97) 7% (27) 760PID: Dem (no lean) 39% (270) 24% (63) 0% (68) % (74) 6% () 687PID: Ind (no lean) 29% (57) 25% (3) 5% (77) 7% (90) 5% (78) 533PID: Rep (no lean) 29% (250) 27% (23) 0% (84) 7% (49) 7% (5) 865PID/Gender: DemMen 35% (03) 24% (72) 3% (39) 4% (42) 3% (38) 294PID/Gender: DemWomen 42% (66) 23% (9) 7% (29) 8% (32) 9% (74) 393PID/Gender: Ind Men 29% (80) 23% (62) 7% (46) 22% (60) 9% (25) 273PID/Gender: Ind Women 29% (77) 27% (69) 2% (32) % (30) 20% (53) 260PID/Gender: Rep Men 3% (30) 25% (05) % (44) 20% (8) 3% (55) 45PID/Gender: Rep Women 27% (20) 28% (26) 9% (40) 5% (67) 2% (96) 450Ideo: Liberal (1-3) 36% (239) 25% (67) 3% (83) 5% (96) % (75) 66Ideo: Moderate (4) 30% (39) 26% (7) 2% (57) 2% (57) 9% (86) 456Ideo: Conservative (5-7) 32% (208) 25% (66) % (76) 8% (2) 4% (90) 660Educ: College 35% (460) 25% (322) 0% (36) 2% (60) 7% (222) 30Educ: Bachelors degree 28% (4) 26% (33) 3% (67) 9% (96) 4% (73) 50Educ: Post-grad 28% (76) 25% (70) 0% (27) 2% (57) 7% (46) 275



517

Table HR6_8



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 32% (677) 25% (525) % (230) 5% (33) 6% (34) 2086Income: Under 50k 34% (405) 25% (290) 0% (20) 3% (5) 8% (26) 82Income: 50k-100k 3% (87) 26% (58) 9% (57) 9% (5) 5% (9) 608Income: 100k+ 29% (85) 26% (78) 8% (53) 6% (48) % (34) 296Ethnicity: White 30% (58) 26% (440) 2% (206) 6% (275) 6% (270) 708Ethnicity: Hispanic 36% (68) 24% (45) 3% (24) 3% (25) 3% (25) 87Ethnicity: Afr. Am. 47% (20) 22% (55) 4% (0) 8% (20) 9% (49) 254Ethnicity: Other 3% (38) 25% (3) % (4) 5% (8) 8% (22) 23Relig: Protestant 28% (44) 30% (58) 0% (50) 5% (75) 8% (92) 59Relig: Roman Catholic 28% (00) 29% (02) 5% (53) 5% (54) 3% (48) 357Relig: Something Else 34% (67) 22% (44) 0% (20) 6% (3) 8% (35) 97Relig: Jewish 38% (2) 30% (6) % (6) 2% (7) 8% (4) 54Relig: Evangelical 27% (204) 29% (24) 2% (87) 6% (8) 7% (24) 747Relig: Non-Evang. Catholics 33% (07) 28% (90) % (35) 3% (42) 6% (5) 325Relig: All Christian 29% (3) 28% (304) % (22) 5% (60) 6% (75) 072Relig: All Non-Christian 45% (3) 23% (59) 6% (5) 9% (22) 7% (42) 250Community: Urban 42% (22) 22% (0) 9% (44) 4% (7) 4% (74) 5Community: Suburban 28% (27) 27% (253) 2% (8) 6% (57) 6% (53) 952Community: Rural 3% (94) 26% (62) % (68) 4% (86) 8% (4) 623Employ: Private Sector 32% (222) 26% (79) 0% (72) 8% (23) 4% (94) 69Employ: Government 28% (47) 25% (42) 0% (7) 2% (35) 5% (25) 66Employ: Self-Employed 34% (59) 25% (44) 9% (6) 7% (29) 5% (27) 75Employ: Homemaker 32% (32) 23% (24) 3% (3) 9% (9) 23% (23) 02Employ: Student 39% (23) 9% () % (7) 2% (7) 20% (2) 60Employ: Retired 30% (49) 28% (42) 4% (70) 3% (66) 5% (74) 50Employ: Unemployed 38% (66) 22% (38) 8% (4) 4% (23) 8% (32) 72Employ: Other 36% (79) 2% (46) 9% (2) 9% (20) 25% (54) 29Military HH: Yes 30% (7) 25% (96) 0% (38) 22% (85) 3% (52) 389Military HH: No 33% (559) 25% (429) % (92) 3% (228) 7% (288) 697RD/WT: Right Direction 33% (275) 27% (227) 9% (78) 6% (34) 5% (2) 835RD/WT: Wrong Track 32% (402) 24% (299) 2% (5) 4% (79) 8% (29) 250


518




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 32% (677) 25% (525) % (230) 5% (33) 6% (34) 2086Trump Job Approve 32% (288) 27% (244) % (98) 6% (4) 4% (25) 895Trump Job Disapprove 33% (358) 25% (266) 2% (29) 4% (55) 6% (7) 079Trump Job Strongly Approve 36% (72) 25% (2) 9% (45) 8% (86) 2% (57) 480Trump Job Somewhat Approve 28% (5) 30% (23) 3% (53) 3% (55) 6% (68) 45Trump Job Somewhat Disapprove 27% (69) 29% (76) 5% (38) 3% (34) 5% (40) 257Trump Job Strongly Disapprove 35% (288) 23% (90) % (90) 5% (2) 6% (32) 82#1 Issue: Economy 3% (73) 27% (5) 0% (54) 9% (04) 4% (80) 562#1 Issue: Security 34% (22) 24% (87) 2% (45) 4% (5) 6% (58) 364#1 Issue: Health Care 34% (40) 25% (03) 3% (55) 3% (5) 4% (58) 407#1 Issue: Medicare / Social Security 34% (08) 24% (76) 0% (3) 4% (45) 8% (59) 39#1 Issue: Women’s Issues 37% (44) 25% (3) % (3) 4% (7) 3% (6) 20#1 Issue: Education 30% (37) 25% (32) 0% (2) 3% (6) 23% (28) 24#1 Issue: Energy 23% (7) 33% (24) % (8) 3% (0) 2% (6) 74#1 Issue: Other 3% (36) 8% (2) % (3) 7% (9) 23% (27) 62016 Vote: Hillary Clinton 34% (237) 27% (84) 2% (83) 3% (90) 4% (0) 6952016 Vote: Donald Trump 30% (229) 27% (204) % (84) 7% (3) 4% (05) 7552016 Vote: Someone else 24% (46) 2% (40) 4% (27) 9% (37) 22% (43) 922016 Vote: Didnt Vote 37% (63) 22% (96) 8% (36) 2% (54) 2% (92) 44Voted in 2014: Yes 3% (458) 26% (380) 2% (79) 6% (236) 4% (22) 466Voted in 2014: No 35% (29) 23% (45) 8% (50) 2% (77) 2% (29) 6202012 Vote: Barack Obama 34% (302) 26% (227) 2% (05) 4% (24) 4% (2) 8782012 Vote: Mitt Romney 28% (65) 28% (64) 3% (74) 7% (99) 4% (84) 5852012 Vote: Other 20% (6) 8% (5) 7% (6) 30% (25) 25% (20) 822012 Vote: Didn’t Vote 36% (93) 22% (20) 8% (46) 2% (66) 2% (6) 5404-Region: Northeast 33% (24) 22% (85) 2% (45) 7% (64) 6% (59) 3764-Region: Midwest 34% (66) 27% (32) 9% (43) 4% (69) 5% (73) 4844-Region: South 34% (264) 24% (88) % (85) 2% (90) 9% (5) 7764-Region: West 27% (23) 27% (2) 3% (57) 20% (9) 3% (58) 450Favorable of Trump 32% (285) 27% (24) % (98) 6% (45) 4% (22) 893Unfavorable of Trump 34% (364) 25% (265) % (2) 4% (53) 6% (66) 070



519

Table HR6_8



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 32% (677) 25% (525) % (230) 5% (33) 6% (34) 2086Very Favorable of Trump 36% (82) 27% (35) 9% (43) 6% (79) 2% (62) 50Somewhat Favorable of Trump 26% (04) 27% (07) 4% (56) 7% (66) 5% (60) 392Somewhat Unfavorable of Trump 26% (52) 3% (6) 4% (28) 5% (30) 4% (28) 200Very Unfavorable of Trump 36% (32) 23% (204) % (94) 4% (22) 6% (38) 870Frequent TV watchers 33% (535) 26% (46) % (8) 5% (244) 6% (256) 632Frequent movie watchers 37% (355) 23% (220) 0% (97) 5% (48) 5% (4) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


520

Morning ConsultTable HR7

Table HR7: Which of the following statements comes closest to your view, even if neither are exactly right?

Demographic

The James Bond seriesshould change with thetimes and have a morediverse cast and lead

character.

The James Bond seriesis a classic and nothingabout it should change.

Don’t know / Noopinion Total N

Adults 34% (705) 5% (056) 6% (325) 2086Gender: Male 34% (332) 54% (533) 2% (8) 983Gender: Female 34% (373) 47% (523) 9% (207) 03Age: 18-29 34% (2) 42% (50) 23% (82) 353Age: 30-44 42% (96) 43% (202) 6% (73) 47Age: 45-54 33% (47) 54% (246) 3% (59) 452Age: 55-64 32% (0) 59% (87) 9% (30) 38Age: 65+ 29% (40) 55% (27) 6% (8) 492Generation Z: 18-21 29% (33) 43% (50) 28% (32) 4Millennial: Age 22-37 40% (99) 43% (27) 7% (85) 50Generation X: Age 38-53 35% (24) 5% (30) 4% (84) 608Boomers: Age 54-72 30% (229) 56% (426) 4% (05) 760PID: Dem (no lean) 46% (36) 39% (266) 5% (04) 687PID: Ind (no lean) 36% (90) 47% (252) 7% (9) 533PID: Rep (no lean) 23% (99) 62% (537) 5% (29) 865PID/Gender: DemMen 43% (26) 45% (32) 2% (36) 294PID/Gender: DemWomen 48% (90) 34% (34) 7% (68) 393PID/Gender: Ind Men 34% (94) 53% (45) 3% (34) 273PID/Gender: Ind Women 37% (96) 4% (07) 22% (57) 260PID/Gender: Rep Men 27% (2) 62% (256) % (47) 45PID/Gender: Rep Women 9% (87) 63% (28) 8% (82) 450Ideo: Liberal (1-3) 5% (337) 36% (236) 3% (88) 66Ideo: Moderate (4) 34% (54) 49% (223) 7% (79) 456Ideo: Conservative (5-7) 20% (32) 69% (459) % (70) 660Educ: College 32% (49) 5% (66) 7% (220) 30Educ: Bachelors degree 37% (89) 50% (254) 3% (67) 50Educ: Post-grad 35% (97) 5% (40) 4% (37) 275



521

Table HR7


Demographic


character.



Adults 34% (705) 5% (056) 6% (325) 2086Income: Under 50k 32% (380) 50% (595) 8% (207) 82Income: 50k-100k 35% (22) 5% (32) 4% (83) 608Income: 100k+ 38% (3) 50% (49) 2% (34) 296Ethnicity: White 3% (530) 54% (98) 5% (26) 708Ethnicity: Hispanic 37% (69) 52% (97) % (2) 87Ethnicity: Afr. Am. 5% (30) 33% (84) 6% (40) 254Ethnicity: Other 37% (46) 44% (54) 9% (24) 23Relig: Protestant 3% (62) 55% (285) 4% (72) 59Relig: Roman Catholic 30% (05) 58% (207) 2% (44) 357Relig: Something Else 36% (7) 45% (89) 9% (37) 97Relig: Jewish 32% (7) 54% (29) 4% (7) 54Relig: Evangelical 32% (238) 53% (400) 5% (09) 747Relig: Non-Evang. Catholics 3% (00) 56% (8) 4% (44) 325Relig: All Christian 3% (338) 54% (58) 4% (54) 072Relig: All Non-Christian 33% (83) 48% (20) 9% (47) 250Community: Urban 40% (204) 46% (236) 4% (70) 5Community: Suburban 34% (322) 5% (487) 5% (43) 952Community: Rural 29% (79) 53% (332) 8% (2) 623Employ: Private Sector 38% (26) 50% (345) 2% (85) 69Employ: Government 34% (57) 49% (82) 7% (27) 66Employ: Self-Employed 37% (65) 46% (8) 6% (28) 75Employ: Homemaker 29% (30) 49% (50) 22% (22) 02Employ: Student 30% (8) 48% (29) 22% (4) 60Employ: Retired 30% (48) 59% (293) 2% (59) 50Employ: Unemployed 36% (62) 46% (79) 8% (3) 72Employ: Other 29% (63) 45% (98) 26% (58) 29Military HH: Yes 34% (33) 56% (27) 0% (39) 389Military HH: No 34% (573) 49% (839) 7% (285) 697


522



Demographic


character.



Adults 34% (705) 5% (056) 6% (325) 2086RD/WT: Right Direction 24% (98) 64% (530) 3% (07) 835RD/WT: Wrong Track 4% (507) 42% (525) 7% (28) 250Trump Job Approve 23% (205) 66% (588) % (0) 895Trump Job Disapprove 44% (477) 39% (426) 6% (76) 079Trump Job Strongly Approve 9% (92) 69% (332) 2% (56) 480Trump Job Somewhat Approve 27% (3) 62% (256) % (45) 45Trump Job Somewhat Disapprove 34% (87) 50% (29) 6% (42) 257Trump Job Strongly Disapprove 48% (390) 36% (297) 6% (34) 82#1 Issue: Economy 32% (79) 54% (302) 4% (8) 562#1 Issue: Security 24% (86) 62% (226) 4% (5) 364#1 Issue: Health Care 4% (67) 45% (83) 4% (56) 407#1 Issue: Medicare / Social Security 3% (98) 56% (77) 4% (44) 39#1 Issue: Women’s Issues 57% (69) 27% (33) 5% (8) 20#1 Issue: Education 37% (46) 42% (52) 2% (26) 24#1 Issue: Energy 30% (22) 48% (36) 22% (6) 74#1 Issue: Other 32% (37) 40% (47) 27% (32) 62016 Vote: Hillary Clinton 5% (355) 34% (239) 5% (0) 6952016 Vote: Donald Trump 20% (53) 68% (55) % (87) 7552016 Vote: Someone else 30% (57) 50% (95) 2% (40) 922016 Vote: Didnt Vote 3% (38) 47% (205) 22% (98) 44Voted in 2014: Yes 35% (50) 53% (77) 3% (85) 466Voted in 2014: No 3% (95) 46% (285) 23% (40) 6202012 Vote: Barack Obama 45% (397) 4% (359) 4% (22) 8782012 Vote: Mitt Romney 20% (9) 68% (400) % (67) 5852012 Vote: Other 2% (7) 63% (5) 6% (3) 822012 Vote: Didn’t Vote 32% (72) 45% (245) 23% (23) 540



523

Table HR7


Demographic


character.



Adults 34% (705) 5% (056) 6% (325) 20864-Region: Northeast 3% (5) 54% (204) 5% (56) 3764-Region: Midwest 38% (85) 46% (225) 5% (75) 4844-Region: South 32% (249) 50% (390) 8% (38) 7764-Region: West 35% (56) 53% (237) 3% (56) 450Favorable of Trump 22% (97) 66% (589) 2% (07) 893Unfavorable of Trump 45% (478) 39% (48) 6% (74) 070Very Favorable of Trump 20% (0) 69% (345) % (55) 50Somewhat Favorable of Trump 25% (96) 62% (244) 3% (52) 392Somewhat Unfavorable of Trump 3% (62) 53% (06) 6% (32) 200Very Unfavorable of Trump 48% (46) 36% (3) 6% (43) 870Frequent TV watchers 35% (564) 50% (824) 5% (244) 632Frequent movie watchers 34% (329) 52% (497) 4% (35) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


524


Table HR8: As you may know, there is speculation that actor Idris Elba will play James Bond. Do you support or oppose Elba playing Bond?


Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 40% (827) 23% (480) 9% (89) 2% (258) 6% (332) 2086Gender: Male 36% (355) 22% (29) 2% (4) 5% (48) 5% (45) 983Gender: Female 43% (472) 24% (260) 7% (75) 0% (0) 7% (86) 03Age: 18-29 50% (78) 7% (60) 5% (9) 0% (35) 7% (6) 353Age: 30-44 48% (228) 2% (97) 9% (42) % (54) % (5) 47Age: 45-54 39% (78) 2% (96) 3% (58) 3% (58) 4% (63) 452Age: 55-64 33% (04) 26% (84) % (34) 4% (44) 6% (5) 38Age: 65+ 28% (39) 29% (42) 7% (36) 4% (68) 22% (06) 492Generation Z: 18-21 36% (4) 2% (24) 7% (8) 0% (2) 25% (28) 4Millennial: Age 22-37 52% (262) 8% (90) 6% (30) 2% (59) 2% (60) 50Generation X: Age 38-53 42% (258) 2% (27) 2% (75) % (69) 3% (78) 608Boomers: Age 54-72 32% (244) 27% (206) 8% (63) 4% (06) 9% (42) 760PID: Dem (no lean) 55% (379) 20% (39) 7% (49) 5% (35) 2% (85) 687PID: Ind (no lean) 40% (24) 24% (28) 9% (50) % (59) 5% (8) 533PID: Rep (no lean) 27% (234) 25% (22) 0% (90) 9% (63) 9% (66) 865PID/Gender: DemMen 50% (48) 8% (53) % (33) 7% (9) 4% (4) 294PID/Gender: DemWomen 59% (23) 22% (86) 4% (7) 4% (6) % (43) 393PID/Gender: Ind Men 36% (98) 25% (67) 3% (34) 5% (40) 2% (33) 273PID/Gender: Ind Women 45% (6) 23% (6) 6% (6) 8% (20) 8% (48) 260PID/Gender: Rep Men 26% (09) 24% (99) % (47) 2% (89) 7% (7) 45PID/Gender: Rep Women 28% (25) 25% (3) 9% (42) 6% (74) 2% (95) 450Ideo: Liberal (1-3) 59% (39) 20% (35) 6% (4) 7% (48) 7% (46) 66Ideo: Moderate (4) 35% (60) 28% (27) % (48) 9% (4) 7% (79) 456Ideo: Conservative (5-7) 25% (67) 25% (64) 2% (80) 2% (36) 7% (2) 660Educ: College 39% (50) 2% (279) 9% (2) 3% (72) 7% (227) 30Educ: Bachelors degree 42% (26) 24% (24) 0% (49) % (54) 3% (67) 50Educ: Post-grad 37% (0) 28% (77) 0% (28) 2% (32) 3% (37) 275Income: Under 50k 40% (467) 20% (238) 9% () 3% (59) 7% (206) 82Income: 50k-100k 39% (237) 23% (4) 9% (55) 3% (79) 6% (94) 608Income: 100k+ 42% (23) 34% (00) 7% (22) 7% (20) 0% (3) 296



525

Table HR8



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 40% (827) 23% (480) 9% (89) 2% (258) 6% (332) 2086Ethnicity: White 35% (594) 24% (46) 0% (7) 4% (240) 7% (287) 708Ethnicity: Hispanic 45% (85) 8% (34) % (2) 2% (22) 3% (25) 87Ethnicity: Afr. Am. 72% (82) 3% (33) 5% (2) 3% (7) 8% (2) 254Ethnicity: Other 42% (5) 26% (32) 5% (6) 9% () 9% (23) 23Relig: Protestant 35% (83) 26% (34) % (57) 2% (63) 6% (82) 59Relig: Roman Catholic 33% (7) 30% (05) 9% (32) 4% (52) 4% (50) 357Relig: Something Else 52% (02) 4% (28) 7% (3) 4% (27) 4% (27) 97Relig: Jewish 3% (7) 2% () 4% (8) 6% (3) 28% (5) 54Relig: Evangelical 39% (289) 24% (83) 9% (65) 3% (98) 5% (3) 747Relig: Non-Evang. Catholics 35% (4) 26% (84) % (37) 4% (44) 4% (46) 325Relig: All Christian 38% (402) 25% (267) 9% (02) 3% (42) 5% (59) 072Relig: All Non-Christian 39% (98) 20% (5) 9% (23) 4% (34) 8% (44) 250Community: Urban 50% (255) 20% (02) 8% (42) 8% (43) 3% (68) 5Community: Suburban 38% (363) 25% (240) 9% (90) 3% (2) 4% (38) 952Community: Rural 34% (209) 22% (37) 9% (57) 5% (95) 20% (26) 623Employ: Private Sector 44% (304) 23% (62) 0% (7) 0% (69) 2% (84) 69Employ: Government 43% (7) 25% (42) 0% (7) 0% (7) % (9) 66Employ: Self-Employed 42% (73) 2% (37) 0% (7) 6% (28) % (20) 75Employ: Homemaker 44% (44) 22% (23) 6% (6) 7% (7) 2% (2) 02Employ: Student 43% (26) 22% (3) 0% (6) 7% (4) 8% () 60Employ: Retired 29% (45) 26% (28) 0% (48) 5% (76) 2% (05) 50Employ: Unemployed 45% (78) 7% (30) 8% (3) 3% (23) 7% (29) 72Employ: Other 39% (86) 2% (46) 5% () 5% (33) 20% (43) 29Military HH: Yes 37% (45) 2% (82) 9% (37) 6% (64) 6% (6) 389Military HH: No 40% (682) 23% (397) 9% (52) % (95) 6% (270) 697RD/WT: Right Direction 28% (236) 25% (2) % (95) 7% (44) 8% (50) 835RD/WT: Wrong Track 47% (592) 2% (268) 8% (94) 9% (4) 5% (82) 250Trump Job Approve 27% (24) 27% (242) % (96) 9% (72) 6% (45) 895Trump Job Disapprove 5% (555) 20% (29) 8% (87) 7% (76) 3% (42) 079


526




Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 40% (827) 23% (480) 9% (89) 2% (258) 6% (332) 2086Trump Job Strongly Approve 25% (22) 23% () % (54) 24% (4) 7% (80) 480Trump Job Somewhat Approve 29% (9) 32% (3) 0% (42) 4% (58) 6% (65) 45Trump Job Somewhat Disapprove 40% (02) 2% (55) 0% (27) % (29) 7% (44) 257Trump Job Strongly Disapprove 55% (453) 20% (64) 7% (60) 6% (46) 2% (97) 82#1 Issue: Economy 40% (225) 22% (25) 2% (67) 3% (72) 3% (73) 562#1 Issue: Security 26% (95) 24% (89) 8% (29) 2% (78) 20% (73) 364#1 Issue: Health Care 49% (99) 28% (2) 8% (33) 7% (30) 8% (32) 407#1 Issue: Medicare / Social Security 28% (90) 25% (8) 0% (32) 2% (38) 24% (77) 39#1 Issue: Women’s Issues 64% (77) 4% (7) 4% (5) 6% (8) % (4) 20#1 Issue: Education 48% (59) 9% (23) % (4) 6% (7) 7% (2) 24#1 Issue: Energy 43% (32) 2% (6) 4% (3) 4% (0) 7% (3) 74#1 Issue: Other 43% (50) 4% (7) 5% (6) 3% (5) 25% (29) 62016 Vote: Hillary Clinton 56% (387) 22% (50) 7% (47) 4% (27) 2% (83) 6952016 Vote: Donald Trump 25% (89) 26% (95) % (85) 22% (64) 6% (2) 7552016 Vote: Someone else 37% (70) 25% (48) 0% (9) % (20) 8% (34) 922016 Vote: Didnt Vote 40% (78) 9% (85) 8% (37) % (46) 2% (94) 44Voted in 2014: Yes 4% (602) 24% (357) 9% (30) 2% (82) 3% (94) 466Voted in 2014: No 36% (225) 20% (22) 9% (59) 2% (76) 22% (38) 6202012 Vote: Barack Obama 53% (463) 22% (97) 7% (62) 7% (58) % (98) 8782012 Vote: Mitt Romney 24% (38) 27% (56) 3% (79) 20% (9) 6% (95) 5852012 Vote: Other 23% (9) 34% (28) % (9) 7% (4) 5% (3) 822012 Vote: Didn’t Vote 38% (208) 8% (00) 7% (40) 3% (68) 23% (26) 5404-Region: Northeast 39% (47) 25% (95) 6% (22) 6% (6) 4% (5) 3764-Region: Midwest 4% (99) 22% (04) 8% (4) % (53) 8% (87) 4844-Region: South 38% (295) 23% (80) % (87) % (83) 7% (32) 7764-Region: West 42% (87) 22% (00) 9% (40) 4% (6) 4% (62) 450Favorable of Trump 26% (236) 26% (230) % (96) 20% (79) 7% (52) 893Unfavorable of Trump 5% (549) 2% (224) 8% (86) 7% (7) 3% (39) 070



527

Table HR8



Somewhatsupport

Somewhatoppose

Stronglyoppose


Adults 40% (827) 23% (480) 9% (89) 2% (258) 6% (332) 2086Very Favorable of Trump 26% (29) 24% (8) % (54) 23% (4) 7% (86) 50Somewhat Favorable of Trump 27% (07) 29% (2) % (42) 7% (65) 7% (66) 392Somewhat Unfavorable of Trump 34% (67) 27% (53) 2% (23) 0% (9) 9% (37) 200Very Unfavorable of Trump 55% (482) 20% (7) 7% (63) 6% (52) 2% (02) 870Frequent TV watchers 4% (670) 23% (373) 8% (36) 2% (203) 5% (250) 632Frequent movie watchers 44% (424) 2% (200) 8% (77) 4% (30) 4% (30) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


528


Table HR9_1: Have you watched any of the following James Bond lms?Dr. No (1962)

Demographic Yes, I have watchedNo, I have heard of but

have not watchedNo, and I have not

heard of Total N

Adults 50% (047) 3% (649) 9% (390) 2086Gender: Male 60% (586) 26% (255) 4% (4) 983Gender: Female 42% (46) 36% (394) 22% (248) 03Age: 18-29 23% (8) 32% (2) 46% (6) 353Age: 30-44 33% (58) 4% (93) 25% (20) 47Age: 45-54 54% (246) 33% (47) 3% (58) 452Age: 55-64 68% (27) 26% (83) 6% (9) 38Age: 65+ 70% (346) 23% (4) 6% (32) 492Generation Z: 18-21 7% (20) 26% (30) 57% (65) 4Millennial: Age 22-37 27% (37) 38% (90) 35% (74) 50Generation X: Age 38-53 49% (30) 35% (22) 6% (95) 608Boomers: Age 54-72 68% (56) 25% (92) 7% (5) 760PID: Dem (no lean) 45% (3) 33% (228) 2% (48) 687PID: Ind (no lean) 50% (268) 32% (68) 8% (97) 533PID: Rep (no lean) 54% (468) 29% (252) 7% (45) 865PID/Gender: DemMen 58% (69) 24% (70) 9% (55) 294PID/Gender: DemWomen 36% (42) 40% (58) 24% (93) 393PID/Gender: Ind Men 60% (63) 29% (79) % (3) 273PID/Gender: Ind Women 40% (05) 34% (89) 25% (66) 260PID/Gender: Rep Men 6% (254) 25% (06) 3% (56) 45PID/Gender: Rep Women 48% (24) 33% (47) 20% (89) 450Ideo: Liberal (1-3) 50% (330) 32% (209) 8% (22) 66Ideo: Moderate (4) 50% (228) 34% (57) 6% (7) 456Ideo: Conservative (5-7) 59% (390) 28% (85) 3% (85) 660Educ: College 47% (65) 3% (408) 2% (278) 30Educ: Bachelors degree 54% (276) 3% (6) 4% (74) 50Educ: Post-grad 57% (56) 29% (8) 4% (38) 275



529

Table HR9_1




heard of Total N

Adults 50% (047) 3% (649) 9% (390) 2086Income: Under 50k 48% (566) 30% (354) 22% (262) 82Income: 50k-100k 5% (32) 34% (209) 4% (87) 608Income: 100k+ 57% (69) 29% (86) 4% (4) 296Ethnicity: White 5% (879) 32% (543) 7% (286) 708Ethnicity: Hispanic 4% (76) 35% (66) 24% (44) 87Ethnicity: Afr. Am. 44% (3) 28% (72) 27% (69) 254Ethnicity: Other 45% (56) 27% (33) 28% (34) 23Relig: Protestant 6% (35) 28% (45) % (59) 59Relig: Roman Catholic 54% (93) 3% (09) 5% (55) 357Relig: Something Else 40% (79) 34% (67) 26% (5) 97Relig: Jewish 6% (33) 25% (4) 4% (7) 54Relig: Evangelical 5% (384) 33% (243) 6% (20) 747Relig: Non-Evang. Catholics 62% (203) 24% (78) 4% (44) 325Relig: All Christian 55% (587) 30% (32) 5% (65) 072Relig: All Non-Christian 43% (08) 33% (82) 24% (59) 250Community: Urban 47% (238) 30% (52) 24% (2) 5Community: Suburban 50% (480) 33% (38) 6% (54) 952Community: Rural 53% (330) 29% (78) 8% (5) 623Employ: Private Sector 49% (337) 33% (230) 8% (24) 69Employ: Government 46% (76) 36% (60) 8% (29) 66Employ: Self-Employed 53% (93) 3% (54) 6% (28) 75Employ: Homemaker 28% (29) 42% (42) 30% (3) 02Employ: Student 0% (6) 37% (23) 52% (32) 60Employ: Retired 72% (363) 22% (09) 6% (29) 50Employ: Unemployed 35% (60) 38% (66) 27% (46) 72Employ: Other 37% (82) 30% (65) 33% (72) 29Military HH: Yes 66% (257) 24% (92) 0% (4) 389Military HH: No 47% (79) 33% (557) 2% (349) 697RD/WT: Right Direction 55% (457) 28% (237) 7% (4) 835RD/WT: Wrong Track 47% (59) 33% (4) 20% (248) 250


530





heard of Total N

Adults 50% (047) 3% (649) 9% (390) 2086Trump Job Approve 56% (500) 29% (258) 5% (37) 895Trump Job Disapprove 48% (53) 34% (363) 9% (202) 079Trump Job Strongly Approve 59% (283) 27% (3) 4% (67) 480Trump Job Somewhat Approve 52% (27) 3% (28) 7% (70) 45Trump Job Somewhat Disapprove 45% (6) 36% (9) 9% (50) 257Trump Job Strongly Disapprove 48% (397) 33% (272) 9% (52) 82#1 Issue: Economy 45% (255) 35% (95) 20% (2) 562#1 Issue: Security 56% (202) 27% (96) 8% (65) 364#1 Issue: Health Care 50% (204) 33% (34) 7% (69) 407#1 Issue: Medicare / Social Security 68% (25) 22% (7) 0% (33) 39#1 Issue: Women’s Issues 33% (40) 39% (47) 28% (33) 20#1 Issue: Education 34% (42) 38% (48) 28% (34) 24#1 Issue: Energy 48% (36) 32% (23) 20% (5) 74#1 Issue: Other 46% (53) 30% (35) 24% (28) 62016 Vote: Hillary Clinton 5% (355) 33% (228) 6% (2) 6952016 Vote: Donald Trump 59% (444) 29% (27) 2% (94) 7552016 Vote: Someone else 54% (04) 35% (67) % (22) 922016 Vote: Didnt Vote 32% (43) 3% (38) 36% (60) 44Voted in 2014: Yes 57% (836) 30% (443) 3% (87) 466Voted in 2014: No 34% (22) 33% (205) 33% (203) 6202012 Vote: Barack Obama 53% (465) 33% (293) 4% (20) 8782012 Vote: Mitt Romney 6% (360) 27% (58) 2% (67) 5852012 Vote: Other 69% (57) 25% (2) 5% (4) 822012 Vote: Didn’t Vote 3% (66) 33% (77) 37% (97) 5404-Region: Northeast 48% (79) 36% (36) 6% (60) 3764-Region: Midwest 5% (246) 28% (35) 2% (02) 4844-Region: South 50% (39) 3% (240) 9% (45) 7764-Region: West 5% (230) 30% (37) 8% (83) 450Favorable of Trump 57% (507) 29% (255) 5% (30) 893Unfavorable of Trump 47% (499) 34% (360) 20% (20) 070



531

Table HR9_1




heard of Total N

Adults 50% (047) 3% (649) 9% (390) 2086Very Favorable of Trump 58% (290) 28% (40) 4% (70) 50Somewhat Favorable of Trump 55% (27) 29% (5) 5% (60) 392Somewhat Unfavorable of Trump 46% (9) 36% (7) 9% (38) 200Very Unfavorable of Trump 47% (408) 33% (289) 20% (72) 870Frequent TV watchers 5% (833) 3% (499) 8% (300) 632Frequent movie watchers 53% (506) 27% (260) 20% (95) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


532


Table HR9_4: Have you watched any of the following James Bond lms?From Russia with Love (1963)



heard of Total N

Adults 55% (47) 30% (626) 5% (33) 2086Gender: Male 64% (629) 25% (244) % (0) 983Gender: Female 47% (58) 35% (383) 8% (203) 03Age: 18-29 25% (88) 35% (25) 40% (40) 353Age: 30-44 36% (7) 42% (97) 22% (03) 47Age: 45-54 60% (269) 3% (39) 0% (45) 452Age: 55-64 73% (232) 24% (77) 3% (9) 38Age: 65+ 79% (388) 8% (88) 3% (6) 492Generation Z: 18-21 2% (23) 3% (36) 48% (55) 4Millennial: Age 22-37 29% (44) 40% (99) 32% (58) 50Generation X: Age 38-53 54% (330) 34% (209) % (68) 608Boomers: Age 54-72 75% (57) 2% (6) 4% (28) 760PID: Dem (no lean) 50% (342) 34% (230) 7% (5) 687PID: Ind (no lean) 57% (302) 28% (50) 5% (82) 533PID: Rep (no lean) 58% (504) 28% (246) 3% (6) 865PID/Gender: DemMen 60% (77) 24% (70) 6% (47) 294PID/Gender: DemWomen 42% (64) 4% (6) 7% (68) 393PID/Gender: Ind Men 67% (83) 25% (69) 8% (22) 273PID/Gender: Ind Women 46% (9) 3% (82) 23% (60) 260PID/Gender: Rep Men 65% (269) 25% (05) 0% (40) 45PID/Gender: Rep Women 52% (234) 3% (40) 7% (75) 450Ideo: Liberal (1-3) 54% (355) 32% (24) 4% (92) 66Ideo: Moderate (4) 57% (262) 30% (38) 2% (57) 456Ideo: Conservative (5-7) 63% (43) 29% (89) 9% (58) 660Educ: College 52% (68) 30% (389) 8% (230) 30Educ: Bachelors degree 58% (298) 3% (59) 0% (53) 50Educ: Post-grad 6% (68) 28% (78) % (29) 275



533

Table HR9_4




heard of Total N

Adults 55% (47) 30% (626) 5% (33) 2086Income: Under 50k 52% (66) 29% (344) 9% (222) 82Income: 50k-100k 56% (342) 33% (203) 0% (63) 608Income: 100k+ 64% (89) 27% (79) 9% (28) 296Ethnicity: White 57% (966) 30% (520) 3% (223) 708Ethnicity: Hispanic 46% (85) 35% (65) 9% (36) 87Ethnicity: Afr. Am. 47% (20) 29% (73) 24% (6) 254Ethnicity: Other 50% (6) 27% (33) 23% (29) 23Relig: Protestant 68% (35) 25% (29) 8% (40) 59Relig: Roman Catholic 59% (2) 30% (06) % (40) 357Relig: Something Else 49% (95) 3% (6) 2% (40) 97Relig: Jewish 72% (39) 22% (2) 6% (3) 54Relig: Evangelical 59% (443) 29% (24) 2% (90) 747Relig: Non-Evang. Catholics 66% (24) 25% (8) 9% (30) 325Relig: All Christian 6% (657) 28% (295) % (20) 072Relig: All Non-Christian 48% (9) 33% (82) 20% (49) 250Community: Urban 5% (263) 30% (5) 9% (97) 5Community: Suburban 56% (535) 3% (292) 3% (25) 952Community: Rural 56% (349) 29% (83) 5% (90) 623Employ: Private Sector 53% (365) 35% (238) 3% (87) 69Employ: Government 5% (84) 35% (58) 5% (24) 66Employ: Self-Employed 60% (04) 30% (53) 0% (8) 75Employ: Homemaker 28% (29) 44% (45) 28% (28) 02Employ: Student 6% (9) 38% (23) 46% (28) 60Employ: Retired 80% (402) 7% (83) 3% (6) 50Employ: Unemployed 35% (60) 40% (69) 25% (43) 72Employ: Other 43% (93) 26% (57) 3% (68) 29Military HH: Yes 68% (266) 23% (89) 9% (33) 389Military HH: No 52% (88) 32% (537) 6% (279) 697RD/WT: Right Direction 59% (492) 29% (239) 2% (04) 835RD/WT: Wrong Track 52% (655) 3% (387) 7% (208) 250


534





heard of Total N

Adults 55% (47) 30% (626) 5% (33) 2086Trump Job Approve 6% (543) 28% (246) 2% (06) 895Trump Job Disapprove 53% (569) 32% (347) 5% (63) 079Trump Job Strongly Approve 66% (35) 25% (8) 0% (47) 480Trump Job Somewhat Approve 55% (227) 3% (28) 4% (59) 45Trump Job Somewhat Disapprove 50% (29) 35% (9) 5% (38) 257Trump Job Strongly Disapprove 54% (440) 3% (256) 5% (25) 82#1 Issue: Economy 50% (280) 35% (95) 5% (86) 562#1 Issue: Security 58% (22) 27% (97) 5% (54) 364#1 Issue: Health Care 54% (28) 32% (3) 4% (57) 407#1 Issue: Medicare / Social Security 76% (244) 7% (53) 7% (22) 39#1 Issue: Women’s Issues 42% (50) 36% (43) 22% (27) 20#1 Issue: Education 34% (42) 44% (54) 22% (28) 24#1 Issue: Energy 55% (4) 30% (22) 5% () 74#1 Issue: Other 5% (60) 26% (30) 23% (27) 62016 Vote: Hillary Clinton 57% (395) 3% (22) 3% (88) 6952016 Vote: Donald Trump 64% (485) 27% (204) 9% (66) 7552016 Vote: Someone else 58% (2) 32% (62) 0% (8) 922016 Vote: Didnt Vote 35% (55) 33% (46) 32% (4) 44Voted in 2014: Yes 62% (92) 29% (422) 9% (32) 466Voted in 2014: No 38% (235) 33% (204) 29% (8) 6202012 Vote: Barack Obama 58% (509) 32% (28) 0% (89) 8782012 Vote: Mitt Romney 67% (395) 25% (46) 8% (44) 5852012 Vote: Other 7% (59) 26% (2) 3% (2) 822012 Vote: Didn’t Vote 34% (85) 33% (78) 33% (77) 5404-Region: Northeast 53% (98) 35% (3) 2% (47) 3764-Region: Midwest 56% (27) 28% (36) 6% (78) 4844-Region: South 54% (422) 3% (238) 5% (6) 7764-Region: West 57% (256) 27% (2) 6% (72) 450Favorable of Trump 62% (554) 27% (244) % (95) 893Unfavorable of Trump 52% (554) 32% (345) 6% (7) 070



535

Table HR9_4




heard of Total N

Adults 55% (47) 30% (626) 5% (33) 2086Very Favorable of Trump 65% (328) 24% (2) 0% (52) 50Somewhat Favorable of Trump 58% (226) 3% (23) % (43) 392Somewhat Unfavorable of Trump 50% (99) 37% (73) 4% (27) 200Very Unfavorable of Trump 52% (454) 3% (272) 7% (44) 870Frequent TV watchers 56% (908) 30% (485) 5% (239) 632Frequent movie watchers 55% (534) 28% (272) 6% (56) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


536


Table HR9_5: Have you watched any of the following James Bond lms?Gold nger (1964)



heard of Total N

Adults 66% (368) 22% (465) 2% (253) 2086Gender: Male 74% (724) 7% (67) 9% (92) 983Gender: Female 58% (644) 27% (297) 5% (62) 03Age: 18-29 33% (7) 3% (08) 36% (28) 353Age: 30-44 53% (249) 3% (45) 6% (77) 47Age: 45-54 72% (327) 22% (98) 6% (27) 452Age: 55-64 8% (259) 6% (5) 2% (8) 38Age: 65+ 84% (45) 3% (62) 3% (4) 492Generation Z: 18-21 2% (24) 29% (34) 49% (56) 4Millennial: Age 22-37 44% (220) 3% (57) 25% (24) 50Generation X: Age 38-53 68% (40) 25% (50) 8% (48) 608Boomers: Age 54-72 83% (63) 4% (07) 3% (22) 760PID: Dem (no lean) 62% (424) 25% (72) 3% (9) 687PID: Ind (no lean) 65% (346) 22% (5) 4% (72) 533PID: Rep (no lean) 69% (597) 2% (78) 0% (90) 865PID/Gender: DemMen 70% (207) 7% (49) 3% (38) 294PID/Gender: DemWomen 55% (27) 3% (22) 4% (54) 393PID/Gender: Ind Men 76% (208) 7% (47) 6% (8) 273PID/Gender: Ind Women 53% (39) 26% (67) 2% (55) 260PID/Gender: Rep Men 74% (309) 7% (70) 9% (36) 45PID/Gender: Rep Women 64% (288) 24% (08) 2% (53) 450Ideo: Liberal (1-3) 65% (428) 24% (60) % (73) 66Ideo: Moderate (4) 67% (306) 24% (08) 9% (4) 456Ideo: Conservative (5-7) 74% (490) 9% (25) 7% (45) 660Educ: College 62% (806) 23% (303) 5% (92) 30Educ: Bachelors degree 72% (369) 20% (02) 8% (40) 50Educ: Post-grad 70% (93) 22% (60) 8% (22) 275



537

Table HR9_5




heard of Total N

Adults 66% (368) 22% (465) 2% (253) 2086Income: Under 50k 6% (75) 24% (282) 6% (84) 82Income: 50k-100k 7% (430) 2% (26) 9% (52) 608Income: 100k+ 75% (223) 9% (56) 6% (7) 296Ethnicity: White 68% (57) 22% (375) 0% (76) 708Ethnicity: Hispanic 57% (07) 26% (48) 7% (32) 87Ethnicity: Afr. Am. 55% (4) 24% (60) 2% (54) 254Ethnicity: Other 57% (70) 24% (30) 9% (23) 23Relig: Protestant 77% (402) 7% (90) 5% (27) 59Relig: Roman Catholic 70% (25) 2% (76) 8% (30) 357Relig: Something Else 62% (22) 2% (42) 7% (33) 97Relig: Jewish 76% (4) 7% (9) 7% (4) 54Relig: Evangelical 7% (533) 20% (49) 9% (65) 747Relig: Non-Evang. Catholics 74% (242) 8% (58) 8% (25) 325Relig: All Christian 72% (774) 9% (207) 8% (90) 072Relig: All Non-Christian 56% (39) 27% (68) 7% (43) 250Community: Urban 62% (38) 22% (4) 5% (78) 5Community: Suburban 67% (638) 23% (27) 0% (96) 952Community: Rural 66% (4) 2% (33) 3% (79) 623Employ: Private Sector 67% (463) 24% (65) 9% (62) 69Employ: Government 65% (08) 23% (38) 2% (20) 66Employ: Self-Employed 66% (5) 22% (39) 2% (2) 75Employ: Homemaker 42% (43) 36% (37) 2% (22) 02Employ: Student 22% (3) 37% (22) 4% (25) 60Employ: Retired 85% (427) 2% (59) 3% (5) 50Employ: Unemployed 48% (82) 30% (52) 22% (39) 72Employ: Other 53% (6) 24% (53) 23% (50) 29Military HH: Yes 79% (309) 3% (50) 8% (30) 389Military HH: No 62% (059) 24% (44) 3% (224) 697RD/WT: Right Direction 69% (579) 2% (73) 0% (82) 835RD/WT: Wrong Track 63% (788) 23% (29) 4% (7) 250


538





heard of Total N

Adults 66% (368) 22% (465) 2% (253) 2086Trump Job Approve 7% (638) 20% (76) 9% (8) 895Trump Job Disapprove 63% (68) 25% (265) 2% (32) 079Trump Job Strongly Approve 74% (356) 8% (89) 7% (36) 480Trump Job Somewhat Approve 68% (282) 2% (88) % (45) 45Trump Job Somewhat Disapprove 60% (55) 25% (65) 4% (37) 257Trump Job Strongly Disapprove 64% (525) 24% (200) 2% (96) 82#1 Issue: Economy 64% (357) 24% (36) 2% (69) 562#1 Issue: Security 67% (245) 23% (82) 0% (36) 364#1 Issue: Health Care 67% (273) 2% (84) 2% (50) 407#1 Issue: Medicare / Social Security 8% (259) 4% (44) 5% (6) 39#1 Issue: Women’s Issues 47% (57) 34% (40) 9% (23) 20#1 Issue: Education 50% (62) 32% (40) 8% (22) 24#1 Issue: Energy 65% (48) 8% (3) 8% (3) 74#1 Issue: Other 57% (66) 23% (26) 2% (24) 62016 Vote: Hillary Clinton 69% (477) 22% (53) 9% (65) 6952016 Vote: Donald Trump 75% (565) 9% (43) 6% (46) 7552016 Vote: Someone else 69% (33) 24% (46) 7% (3) 922016 Vote: Didnt Vote 43% (9) 28% (23) 29% (27) 44Voted in 2014: Yes 73% (068) 20% (298) 7% (00) 466Voted in 2014: No 48% (299) 27% (67) 25% (54) 6202012 Vote: Barack Obama 70% (67) 22% (94) 8% (67) 8782012 Vote: Mitt Romney 77% (450) 8% (04) 5% (3) 5852012 Vote: Other 78% (64) 20% (7) 2% (2) 822012 Vote: Didn’t Vote 44% (236) 28% (50) 29% (55) 5404-Region: Northeast 64% (24) 25% (93) % (42) 3764-Region: Midwest 67% (322) 22% (06) % (55) 4844-Region: South 64% (500) 22% (75) 3% (02) 7764-Region: West 68% (305) 20% (9) 2% (54) 450Favorable of Trump 73% (65) 9% (7) 8% (7) 893Unfavorable of Trump 62% (666) 25% (266) 3% (37) 070



539

Table HR9_5




heard of Total N



540


Table HR9_6: Have you watched any of the following James Bond lms?Thunderball (1965)



heard of Total N

Adults 45% (936) 35% (740) 20% (40) 2086Gender: Male 57% (56) 29% (285) 4% (36) 983Gender: Female 34% (375) 4% (455) 25% (274) 03Age: 18-29 2% (73) 34% (9) 45% (6) 353Age: 30-44 30% (43) 44% (209) 25% (9) 47Age: 45-54 47% (24) 37% (68) 6% (7) 452Age: 55-64 59% (89) 3% (98) 0% (3) 38Age: 65+ 65% (37) 30% (45) 6% (29) 492Generation Z: 18-21 7% (20) 28% (32) 54% (62) 4Millennial: Age 22-37 25% (27) 39% (98) 35% (76) 50Generation X: Age 38-53 42% (254) 4% (247) 8% (07) 608Boomers: Age 54-72 62% (470) 30% (230) 8% (59) 760PID: Dem (no lean) 40% (277) 38% (26) 22% (48) 687PID: Ind (no lean) 47% (252) 32% (69) 2% (3) 533PID: Rep (no lean) 47% (407) 36% (30) 7% (48) 865PID/Gender: DemMen 55% (62) 28% (8) 7% (5) 294PID/Gender: DemWomen 29% (6) 46% (80) 25% (97) 393PID/Gender: Ind Men 60% (63) 29% (80) % (30) 273PID/Gender: Ind Women 34% (88) 34% (89) 32% (83) 260PID/Gender: Rep Men 57% (236) 30% (24) 3% (55) 45PID/Gender: Rep Women 38% (7) 4% (86) 2% (93) 450Ideo: Liberal (1-3) 44% (288) 37% (243) 20% (30) 66Ideo: Moderate (4) 47% (26) 37% (69) 6% (7) 456Ideo: Conservative (5-7) 50% (332) 35% (234) 4% (94) 660Educ: College 42% (543) 36% (466) 22% (29) 30Educ: Bachelors degree 49% (249) 35% (77) 7% (84) 50Educ: Post-grad 52% (44) 35% (97) 2% (34) 275



541

Table HR9_6




heard of Total N



542





heard of Total N

Adults 45% (936) 35% (740) 20% (40) 2086Trump Job Approve 49% (440) 36% (32) 5% (34) 895Trump Job Disapprove 43% (463) 36% (392) 2% (224) 079Trump Job Strongly Approve 54% (258) 32% (55) 4% (67) 480Trump Job Somewhat Approve 44% (82) 40% (66) 6% (67) 45Trump Job Somewhat Disapprove 42% (08) 39% (00) 9% (49) 257Trump Job Strongly Disapprove 43% (355) 35% (29) 2% (75) 82#1 Issue: Economy 43% (24) 37% (207) 20% (4) 562#1 Issue: Security 49% (78) 32% (7) 9% (69) 364#1 Issue: Health Care 44% (77) 39% (58) 8% (72) 407#1 Issue: Medicare / Social Security 63% (20) 26% (84) % (34) 39#1 Issue: Women’s Issues 26% (3) 46% (56) 28% (34) 20#1 Issue: Education 23% (29) 46% (57) 3% (39) 24#1 Issue: Energy 34% (25) 43% (32) 22% (7) 74#1 Issue: Other 46% (54) 26% (30) 28% (32) 62016 Vote: Hillary Clinton 46% (39) 36% (249) 8% (26) 6952016 Vote: Donald Trump 54% (404) 34% (254) 3% (97) 7552016 Vote: Someone else 48% (93) 38% (73) 4% (26) 922016 Vote: Didnt Vote 27% (20) 37% (62) 36% (60) 44Voted in 2014: Yes 52% (760) 34% (503) 4% (202) 466Voted in 2014: No 28% (76) 38% (237) 33% (207) 6202012 Vote: Barack Obama 48% (48) 37% (320) 6% (40) 8782012 Vote: Mitt Romney 56% (328) 32% (88) 2% (69) 5852012 Vote: Other 59% (48) 33% (27) 8% (7) 822012 Vote: Didn’t Vote 26% (42) 38% (204) 36% (94) 5404-Region: Northeast 43% (62) 40% (50) 7% (64) 3764-Region: Midwest 43% (208) 35% (67) 23% (09) 4844-Region: South 46% (355) 35% (273) 9% (49) 7764-Region: West 47% (2) 33% (5) 9% (88) 450Favorable of Trump 50% (450) 35% (33) 4% (29) 893Unfavorable of Trump 42% (450) 37% (392) 2% (228) 070



543

Table HR9_6




heard of Total N



544


Table HR9_7: Have you watched any of the following James Bond lms?Casino Royale (1967)



heard of Total N

Adults 57% (93) 3% (636) 2% (256) 2086Gender: Male 66% (646) 25% (24) 0% (95) 983Gender: Female 50% (547) 36% (395) 5% (6) 03Age: 18-29 33% (5) 37% (29) 3% (08) 353Age: 30-44 48% (227) 37% (76) 4% (68) 47Age: 45-54 63% (283) 30% (35) 8% (34) 452Age: 55-64 69% (29) 26% (82) 5% (7) 38Age: 65+ 7% (349) 23% (4) 6% (29) 492Generation Z: 18-21 22% (25) 3% (35) 47% (53) 4Millennial: Age 22-37 42% (208) 38% (9) 20% (02) 50Generation X: Age 38-53 59% (357) 33% (200) 8% (5) 608Boomers: Age 54-72 7% (538) 23% (78) 6% (44) 760PID: Dem (no lean) 53% (36) 34% (232) 4% (94) 687PID: Ind (no lean) 57% (302) 3% (64) 3% (68) 533PID: Rep (no lean) 6% (530) 28% (24) % (94) 865PID/Gender: DemMen 62% (84) 26% (75) 2% (36) 294PID/Gender: DemWomen 45% (78) 40% (56) 5% (59) 393PID/Gender: Ind Men 66% (80) 27% (75) 7% (9) 273PID/Gender: Ind Women 47% (22) 34% (89) 9% (49) 260PID/Gender: Rep Men 68% (283) 22% (9) 0% (4) 45PID/Gender: Rep Women 55% (247) 33% (50) 2% (53) 450Ideo: Liberal (1-3) 55% (365) 34% (224) % (72) 66Ideo: Moderate (4) 59% (267) 32% (47) 9% (42) 456Ideo: Conservative (5-7) 64% (422) 29% (89) 7% (48) 660Educ: College 55% (709) 30% (395) 5% (96) 30Educ: Bachelors degree 6% (30) 3% (58) 8% (42) 50Educ: Post-grad 63% (74) 30% (83) 6% (8) 275



545

Table HR9_7




heard of Total N

Adults 57% (93) 3% (636) 2% (256) 2086Income: Under 50k 53% (626) 3% (368) 6% (87) 82Income: 50k-100k 60% (363) 33% (98) 8% (47) 608Income: 100k+ 69% (204) 24% (70) 7% (22) 296Ethnicity: White 59% (003) 3% (523) % (82) 708Ethnicity: Hispanic 54% (0) 28% (52) 8% (34) 87Ethnicity: Afr. Am. 50% (27) 30% (76) 20% (50) 254Ethnicity: Other 5% (63) 30% (37) 9% (23) 23Relig: Protestant 64% (333) 29% (50) 7% (36) 59Relig: Roman Catholic 62% (22) 30% (09) 8% (27) 357Relig: Something Else 52% (02) 34% (67) 4% (27) 97Relig: Jewish 72% (39) 22% (2) 6% (3) 54Relig: Evangelical 60% (447) 32% (239) 8% (6) 747Relig: Non-Evang. Catholics 64% (209) 27% (87) 9% (29) 325Relig: All Christian 6% (656) 30% (326) 8% (90) 072Relig: All Non-Christian 49% (23) 32% (80) 9% (47) 250Community: Urban 53% (27) 3% (60) 6% (80) 5Community: Suburban 58% (555) 32% (30) 0% (96) 952Community: Rural 59% (367) 28% (75) 3% (8) 623Employ: Private Sector 58% (402) 34% (232) 8% (57) 69Employ: Government 52% (86) 36% (60) 2% (20) 66Employ: Self-Employed 6% (07) 28% (49) % (9) 75Employ: Homemaker 34% (35) 48% (49) 8% (8) 02Employ: Student 23% (4) 40% (24) 37% (22) 60Employ: Retired 75% (374) 9% (95) 6% (32) 50Employ: Unemployed 46% (80) 32% (56) 2% (37) 72Employ: Other 44% (96) 32% (7) 24% (52) 29Military HH: Yes 70% (272) 22% (87) 8% (30) 389Military HH: No 54% (922) 32% (549) 3% (226) 697RD/WT: Right Direction 62% (56) 28% (235) 0% (84) 835RD/WT: Wrong Track 54% (677) 32% (40) 4% (72) 250


546





heard of Total N

Adults 57% (93) 3% (636) 2% (256) 2086Trump Job Approve 62% (558) 28% (252) 0% (85) 895Trump Job Disapprove 54% (586) 33% (359) 2% (34) 079Trump Job Strongly Approve 63% (304) 28% (33) 9% (43) 480Trump Job Somewhat Approve 6% (253) 29% (20) 0% (42) 45Trump Job Somewhat Disapprove 56% (45) 30% (77) 4% (35) 257Trump Job Strongly Disapprove 54% (44) 34% (28) 2% (99) 82#1 Issue: Economy 57% (38) 3% (76) 2% (68) 562#1 Issue: Security 56% (205) 32% (6) 2% (42) 364#1 Issue: Health Care 56% (229) 33% (32) % (46) 407#1 Issue: Medicare / Social Security 73% (233) 20% (64) 7% (2) 39#1 Issue: Women’s Issues 43% (5) 4% (49) 7% (20) 20#1 Issue: Education 42% (53) 42% (52) 6% (20) 24#1 Issue: Energy 56% (42) 26% (9) 8% (3) 74#1 Issue: Other 54% (63) 24% (28) 22% (26) 62016 Vote: Hillary Clinton 58% (406) 32% (29) 0% (70) 6952016 Vote: Donald Trump 65% (489) 28% (24) 7% (52) 7552016 Vote: Someone else 6% (7) 32% (62) 7% (3) 922016 Vote: Didnt Vote 4% (80) 32% (40) 27% (2) 44Voted in 2014: Yes 63% (97) 30% (435) 8% (3) 466Voted in 2014: No 45% (276) 32% (20) 23% (43) 6202012 Vote: Barack Obama 59% (52) 32% (283) 8% (74) 8782012 Vote: Mitt Romney 66% (388) 27% (60) 6% (37) 5852012 Vote: Other 66% (54) 30% (24) 5% (4) 822012 Vote: Didn’t Vote 43% (23) 3% (68) 26% (4) 5404-Region: Northeast 56% (2) 35% (3) 9% (34) 3764-Region: Midwest 56% (27) 30% (47) 4% (66) 4844-Region: South 56% (434) 30% (236) 4% (06) 7764-Region: West 62% (277) 27% (22) % (50) 450Favorable of Trump 64% (569) 28% (246) 9% (78) 893Unfavorable of Trump 54% (575) 33% (358) 3% (37) 070



547

Table HR9_7




heard of Total N

Adults 57% (93) 3% (636) 2% (256) 2086Very Favorable of Trump 64% (38) 28% (38) 9% (44) 50Somewhat Favorable of Trump 64% (250) 28% (08) 9% (34) 392Somewhat Unfavorable of Trump 56% () 33% (66) % (22) 200Very Unfavorable of Trump 53% (463) 34% (292) 3% (5) 870Frequent TV watchers 58% (944) 30% (493) 2% (94) 632Frequent movie watchers 6% (584) 28% (274) % (04) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


548


Table HR9_8: Have you watched any of the following James Bond lms?You Only Live Twice (1967)



heard of Total N

Adults 54% (34) 30% (626) 6% (326) 2086Gender: Male 63% (623) 24% (239) 2% (2) 983Gender: Female 46% (5) 35% (387) 9% (205) 03Age: 18-29 24% (86) 35% (22) 4% (45) 353Age: 30-44 38% (80) 40% (90) 2% (0) 47Age: 45-54 6% (276) 30% (38) 8% (38) 452Age: 55-64 75% (238) 20% (64) 5% (6) 38Age: 65+ 72% (354) 23% (2) 5% (26) 492Generation Z: 18-21 9% (2) 3% (35) 50% (57) 4Millennial: Age 22-37 3% (55) 39% (96) 30% (50) 50Generation X: Age 38-53 54% (330) 34% (205) 2% (73) 608Boomers: Age 54-72 74% (56) 2% (6) 5% (38) 760PID: Dem (no lean) 48% (326) 34% (233) 9% (28) 687PID: Ind (no lean) 56% (299) 28% (50) 6% (84) 533PID: Rep (no lean) 59% (508) 28% (243) 3% (4) 865PID/Gender: DemMen 58% (7) 24% (7) 8% (53) 294PID/Gender: DemWomen 40% (56) 4% (62) 9% (75) 393PID/Gender: Ind Men 68% (85) 22% (6) 0% (28) 273PID/Gender: Ind Women 44% (4) 34% (90) 22% (56) 260PID/Gender: Rep Men 64% (267) 26% (08) 0% (40) 45PID/Gender: Rep Women 54% (24) 30% (35) 6% (74) 450Ideo: Liberal (1-3) 5% (336) 35% (228) 5% (96) 66Ideo: Moderate (4) 55% (249) 32% (45) 3% (6) 456Ideo: Conservative (5-7) 64% (423) 26% (7) 0% (66) 660Educ: College 52% (674) 30% (392) 8% (235) 30Educ: Bachelors degree 59% (300) 30% (5) % (59) 50Educ: Post-grad 58% (60) 30% (83) 2% (32) 275



549

Table HR9_8




heard of Total N

Adults 54% (34) 30% (626) 6% (326) 2086Income: Under 50k 5% (607) 29% (349) 9% (226) 82Income: 50k-100k 56% (343) 33% (20) 0% (63) 608Income: 100k+ 62% (84) 26% (76) 2% (36) 296Ethnicity: White 56% (950) 3% (530) 3% (229) 708Ethnicity: Hispanic 47% (88) 32% (60) 2% (39) 87Ethnicity: Afr. Am. 49% (25) 25% (65) 26% (65) 254Ethnicity: Other 48% (60) 26% (32) 26% (32) 23Relig: Protestant 62% (320) 29% (52) 9% (47) 59Relig: Roman Catholic 59% (22) 28% (98) 3% (46) 357Relig: Something Else 48% (94) 3% (60) 2% (42) 97Relig: Jewish 74% (40) 7% (9) 9% (5) 54Relig: Evangelical 57% (426) 29% (28) 4% (03) 747Relig: Non-Evang. Catholics 62% (200) 28% (92) 0% (33) 325Relig: All Christian 58% (626) 29% (30) 3% (35) 072Relig: All Non-Christian 47% (8) 36% (89) 7% (42) 250Community: Urban 53% (270) 29% (47) 8% (94) 5Community: Suburban 55% (523) 3% (294) 4% (36) 952Community: Rural 55% (342) 30% (85) 5% (96) 623Employ: Private Sector 54% (37) 32% (224) 4% (96) 69Employ: Government 47% (77) 36% (60) 8% (29) 66Employ: Self-Employed 55% (96) 3% (54) 4% (24) 75Employ: Homemaker 30% (3) 47% (47) 23% (24) 02Employ: Student 20% (2) 33% (20) 47% (28) 60Employ: Retired 76% (379) 20% (02) 4% (2) 50Employ: Unemployed 38% (66) 34% (59) 27% (47) 72Employ: Other 47% (02) 27% (60) 26% (57) 29Military HH: Yes 69% (269) 20% (78) % (42) 389Military HH: No 5% (865) 32% (548) 7% (284) 697RD/WT: Right Direction 59% (492) 29% (238) 3% (05) 835RD/WT: Wrong Track 5% (642) 3% (388) 8% (22) 250


550





heard of Total N

Adults 54% (34) 30% (626) 6% (326) 2086Trump Job Approve 60% (538) 29% (259) % (98) 895Trump Job Disapprove 5% (550) 32% (343) 7% (85) 079Trump Job Strongly Approve 62% (300) 28% (35) 0% (46) 480Trump Job Somewhat Approve 57% (238) 30% (25) 2% (52) 45Trump Job Somewhat Disapprove 5% (3) 3% (79) 8% (47) 257Trump Job Strongly Disapprove 5% (49) 32% (264) 7% (38) 82#1 Issue: Economy 5% (289) 32% (82) 6% (9) 562#1 Issue: Security 57% (208) 29% (04) 4% (52) 364#1 Issue: Health Care 55% (223) 30% (23) 5% (6) 407#1 Issue: Medicare / Social Security 73% (233) 9% (6) 8% (25) 39#1 Issue: Women’s Issues 36% (44) 4% (49) 23% (27) 20#1 Issue: Education 35% (44) 42% (52) 23% (28) 24#1 Issue: Energy 45% (33) 37% (27) 8% (4) 74#1 Issue: Other 52% (60) 24% (28) 24% (28) 62016 Vote: Hillary Clinton 53% (372) 32% (220) 5% (03) 6952016 Vote: Donald Trump 64% (482) 28% (209) 8% (64) 7552016 Vote: Someone else 58% (2) 3% (6) 0% (20) 922016 Vote: Didnt Vote 38% (68) 3% (36) 3% (38) 44Voted in 2014: Yes 6% (889) 29% (43) 0% (45) 466Voted in 2014: No 39% (244) 3% (95) 29% (8) 6202012 Vote: Barack Obama 56% (49) 32% (283) 2% (03) 8782012 Vote: Mitt Romney 66% (388) 26% (5) 8% (46) 5852012 Vote: Other 7% (58) 24% (20) 5% (4) 822012 Vote: Didn’t Vote 36% (96) 32% (72) 32% (72) 5404-Region: Northeast 53% (20) 34% (27) 3% (48) 3764-Region: Midwest 53% (259) 3% (5) 5% (74) 4844-Region: South 55% (424) 28% (22) 7% (3) 7764-Region: West 56% (25) 28% (27) 6% (72) 450Favorable of Trump 6% (548) 28% (253) 0% (9) 893Unfavorable of Trump 50% (536) 32% (345) 8% (89) 070



551

Table HR9_8




heard of Total N



552


Table HR9_9: Have you watched any of the following James Bond lms?On Her Majesty’s Secret Service (1969)



heard of Total N

Adults 42% (877) 36% (742) 22% (466) 2086Gender: Male 53% (524) 3% (300) 6% (59) 983Gender: Female 32% (354) 40% (442) 28% (307) 03Age: 18-29 9% (65) 36% (26) 46% (62) 353Age: 30-44 27% (25) 43% (204) 30% (42) 47Age: 45-54 45% (204) 37% (69) 8% (80) 452Age: 55-64 57% (82) 3% (99) 2% (37) 38Age: 65+ 6% (302) 29% (45) 9% (46) 492Generation Z: 18-21 7% (9) 28% (32) 55% (63) 4Millennial: Age 22-37 22% () 4% (207) 36% (83) 50Generation X: Age 38-53 39% (237) 39% (239) 22% (32) 608Boomers: Age 54-72 59% (447) 3% (233) % (80) 760PID: Dem (no lean) 37% (255) 35% (237) 28% (95) 687PID: Ind (no lean) 44% (236) 35% (88) 2% (0) 533PID: Rep (no lean) 45% (387) 37% (37) 9% (6) 865PID/Gender: DemMen 48% (4) 29% (85) 23% (68) 294PID/Gender: DemWomen 29% (3) 39% (52) 32% (27) 393PID/Gender: Ind Men 56% (53) 32% (87) 2% (33) 273PID/Gender: Ind Women 32% (83) 39% (00) 29% (77) 260PID/Gender: Rep Men 55% (230) 3% (27) 4% (58) 45PID/Gender: Rep Women 35% (57) 42% (90) 23% (03) 450Ideo: Liberal (1-3) 4% (27) 35% (233) 24% (56) 66Ideo: Moderate (4) 43% (95) 38% (72) 20% (89) 456Ideo: Conservative (5-7) 5% (334) 35% (229) 5% (97) 660Educ: College 39% (508) 37% (479) 24% (34) 30Educ: Bachelors degree 48% (245) 3% (56) 2% (0) 50Educ: Post-grad 45% (25) 39% (08) 5% (42) 275



553

Table HR9_9




heard of Total N



554





heard of Total N

Adults 42% (877) 36% (742) 22% (466) 2086Trump Job Approve 47% (48) 37% (334) 6% (43) 895Trump Job Disapprove 40% (432) 35% (378) 25% (269) 079Trump Job Strongly Approve 5% (243) 33% (58) 7% (79) 480Trump Job Somewhat Approve 42% (75) 42% (76) 5% (64) 45Trump Job Somewhat Disapprove 36% (93) 42% (09) 2% (55) 257Trump Job Strongly Disapprove 4% (338) 33% (269) 26% (24) 82#1 Issue: Economy 37% (209) 38% (25) 25% (38) 562#1 Issue: Security 45% (64) 36% (3) 9% (68) 364#1 Issue: Health Care 4% (68) 37% (50) 22% (88) 407#1 Issue: Medicare / Social Security 63% (99) 25% (80) 2% (39) 39#1 Issue: Women’s Issues 3% (38) 39% (47) 29% (35) 20#1 Issue: Education 22% (28) 46% (57) 32% (40) 24#1 Issue: Energy 36% (27) 34% (25) 30% (22) 74#1 Issue: Other 39% (45) 32% (37) 30% (34) 62016 Vote: Hillary Clinton 43% (296) 33% (230) 24% (69) 6952016 Vote: Donald Trump 50% (374) 36% (274) 4% (06) 7552016 Vote: Someone else 45% (86) 40% (77) 5% (29) 922016 Vote: Didnt Vote 27% (20) 36% (60) 37% (62) 44Voted in 2014: Yes 48% (70) 35% (54) 7% (242) 466Voted in 2014: No 27% (68) 37% (228) 36% (224) 6202012 Vote: Barack Obama 45% (394) 35% (309) 20% (74) 8782012 Vote: Mitt Romney 5% (299) 36% (209) 3% (77) 5852012 Vote: Other 58% (48) 32% (27) 0% (8) 822012 Vote: Didn’t Vote 25% (37) 36% (97) 38% (207) 5404-Region: Northeast 38% (45) 42% (58) 9% (73) 3764-Region: Midwest 39% (90) 36% (72) 25% (2) 4844-Region: South 43% (33) 35% (27) 22% (75) 7764-Region: West 47% (22) 3% (4) 22% (97) 450Favorable of Trump 48% (427) 37% (328) 5% (38) 893Unfavorable of Trump 39% (46) 36% (38) 26% (273) 070



555

Table HR9_9




heard of Total N



556


Table HR9_10: Have you watched any of the following James Bond lms?Diamonds Are Forever (1971)



heard of Total N

Adults 58% (208) 27% (572) 5% (306) 2086Gender: Male 65% (642) 23% (227) 2% (4) 983Gender: Female 5% (566) 3% (345) 7% (92) 03Age: 18-29 26% (92) 35% (23) 39% (38) 353Age: 30-44 43% (200) 36% (68) 22% (02) 47Age: 45-54 65% (293) 27% (23) 8% (37) 452Age: 55-64 78% (248) 9% (60) 3% (0) 38Age: 65+ 76% (375) 20% (98) 4% (9) 492Generation Z: 18-21 6% (8) 36% (4) 48% (54) 4Millennial: Age 22-37 34% (7) 35% (77) 3% (53) 50Generation X: Age 38-53 59% (359) 30% (8) % (67) 608Boomers: Age 54-72 76% (580) 20% (5) 4% (28) 760PID: Dem (no lean) 54% (368) 29% (99) 7% (20) 687PID: Ind (no lean) 57% (305) 28% (47) 5% (8) 533PID: Rep (no lean) 62% (535) 26% (226) 2% (05) 865PID/Gender: DemMen 60% (77) 22% (65) 8% (53) 294PID/Gender: DemWomen 49% (9) 34% (34) 7% (67) 393PID/Gender: Ind Men 67% (83) 24% (65) 9% (25) 273PID/Gender: Ind Women 47% (22) 32% (82) 22% (56) 260PID/Gender: Rep Men 68% (282) 23% (97) 9% (37) 45PID/Gender: Rep Women 56% (253) 29% (29) 5% (68) 450Ideo: Liberal (1-3) 56% (368) 30% (96) 5% (97) 66Ideo: Moderate (4) 60% (272) 29% (30) 2% (54) 456Ideo: Conservative (5-7) 67% (440) 25% (64) 9% (56) 660Educ: College 56% (726) 27% (357) 7% (27) 30Educ: Bachelors degree 6% (309) 28% (42) 2% (59) 50Educ: Post-grad 63% (72) 27% (73) % (30) 275



557

Table HR9_10




heard of Total N

Adults 58% (208) 27% (572) 5% (306) 2086Income: Under 50k 53% (63) 29% (337) 8% (24) 82Income: 50k-100k 64% (388) 26% (56) % (64) 608Income: 100k+ 64% (90) 27% (79) 9% (28) 296Ethnicity: White 59% (03) 28% (478) 3% (27) 708Ethnicity: Hispanic 52% (96) 32% (59) 7% (3) 87Ethnicity: Afr. Am. 52% (33) 24% (6) 24% (6) 254Ethnicity: Other 50% (62) 27% (33) 23% (28) 23Relig: Protestant 68% (352) 24% (25) 8% (42) 59Relig: Roman Catholic 59% (22) 32% (3) 9% (32) 357Relig: Something Else 53% (05) 28% (54) 9% (38) 97Relig: Jewish 75% (40) 9% (0) 6% (3) 54Relig: Evangelical 60% (446) 29% (24) 2% (88) 747Relig: Non-Evang. Catholics 68% (222) 24% (78) 7% (24) 325Relig: All Christian 62% (668) 27% (292) 0% (2) 072Relig: All Non-Christian 53% (34) 28% (70) 9% (46) 250Community: Urban 56% (287) 25% (29) 9% (95) 5Community: Suburban 56% (538) 30% (284) 4% (30) 952Community: Rural 62% (383) 25% (59) 3% (8) 623Employ: Private Sector 58% (40) 29% (203) 3% (87) 69Employ: Government 50% (83) 35% (57) 5% (25) 66Employ: Self-Employed 57% (00) 3% (54) 2% (20) 75Employ: Homemaker 38% (38) 3% (32) 3% (32) 02Employ: Student 6% (0) 39% (24) 44% (27) 60Employ: Retired 79% (395) 8% (9) 3% (5) 50Employ: Unemployed 42% (73) 3% (53) 27% (47) 72Employ: Other 49% (08) 27% (59) 24% (53) 29Military HH: Yes 70% (270) 2% (8) 0% (38) 389Military HH: No 55% (938) 29% (49) 6% (268) 697RD/WT: Right Direction 62% (56) 27% (228) % (9) 835RD/WT: Wrong Track 55% (692) 28% (344) 7% (24) 250


558





heard of Total N

Adults 58% (208) 27% (572) 5% (306) 2086Trump Job Approve 63% (564) 27% (240) 0% (9) 895Trump Job Disapprove 55% (596) 28% (307) 6% (76) 079Trump Job Strongly Approve 66% (39) 25% (20) 9% (42) 480Trump Job Somewhat Approve 59% (245) 29% (20) 2% (49) 45Trump Job Somewhat Disapprove 56% (43) 29% (75) 5% (40) 257Trump Job Strongly Disapprove 55% (453) 28% (232) 7% (36) 82#1 Issue: Economy 55% (308) 3% (73) 4% (80) 562#1 Issue: Security 6% (222) 27% (99) % (42) 364#1 Issue: Health Care 60% (243) 26% (05) 4% (59) 407#1 Issue: Medicare / Social Security 78% (248) 6% (50) 7% (2) 39#1 Issue: Women’s Issues 39% (46) 38% (46) 23% (28) 20#1 Issue: Education 37% (46) 38% (47) 26% (32) 24#1 Issue: Energy 46% (34) 34% (25) 20% (5) 74#1 Issue: Other 5% (60) 23% (27) 25% (30) 62016 Vote: Hillary Clinton 59% (43) 27% (85) 4% (97) 6952016 Vote: Donald Trump 66% (497) 26% (97) 8% (6) 7552016 Vote: Someone else 63% (2) 27% (52) 0% (20) 922016 Vote: Didnt Vote 40% (75) 3% (38) 29% (29) 44Voted in 2014: Yes 65% (959) 25% (369) 9% (38) 466Voted in 2014: No 40% (249) 33% (203) 27% (68) 6202012 Vote: Barack Obama 6% (536) 28% (247) % (95) 8782012 Vote: Mitt Romney 70% (409) 23% (35) 7% (4) 5852012 Vote: Other 75% (6) 20% (6) 6% (5) 822012 Vote: Didn’t Vote 37% (202) 32% (73) 30% (65) 5404-Region: Northeast 57% (26) 3% (5) 2% (45) 3764-Region: Midwest 55% (267) 30% (45) 5% (72) 4844-Region: South 57% (446) 28% (27) 5% (3) 7764-Region: West 62% (279) 2% (95) 7% (76) 450Favorable of Trump 64% (569) 27% (238) 0% (86) 893Unfavorable of Trump 55% (589) 28% (300) 7% (80) 070



559

Table HR9_10




heard of Total N



560


Table HR9_11: Have you watched any of the following James Bond lms?Live and Let Die (1973)



heard of Total N

Adults 6% (272) 25% (526) 4% (288) 2086Gender: Male 70% (683) 9% (88) % (2) 983Gender: Female 53% (588) 3% (338) 6% (77) 03Age: 18-29 28% (99) 34% (20) 38% (35) 353Age: 30-44 45% (22) 34% (60) 2% (99) 47Age: 45-54 73% (329) 2% (95) 6% (29) 452Age: 55-64 83% (263) 5% (47) 3% (8) 38Age: 65+ 75% (370) 2% (05) 4% (7) 492Generation Z: 18-21 2% (25) 32% (36) 47% (54) 4Millennial: Age 22-37 35% (76) 35% (75) 30% (50) 50Generation X: Age 38-53 66% (399) 25% (52) 9% (58) 608Boomers: Age 54-72 79% (600) 8% (38) 3% (2) 760PID: Dem (no lean) 56% (388) 27% (84) 7% (5) 687PID: Ind (no lean) 59% (37) 26% (4) 4% (76) 533PID: Rep (no lean) 65% (566) 23% (20) % (98) 865PID/Gender: DemMen 66% (94) 7% (50) 7% (50) 294PID/Gender: DemWomen 49% (94) 34% (34) 7% (65) 393PID/Gender: Ind Men 68% (86) 23% (64) 9% (23) 273PID/Gender: Ind Women 50% (3) 29% (77) 20% (52) 260PID/Gender: Rep Men 73% (303) 8% (74) 9% (39) 45PID/Gender: Rep Women 59% (263) 28% (27) 3% (60) 450Ideo: Liberal (1-3) 60% (396) 27% (79) 3% (87) 66Ideo: Moderate (4) 62% (283) 27% (22) % (5) 456Ideo: Conservative (5-7) 69% (452) 23% (53) 8% (55) 660Educ: College 58% (76) 25% (33) 6% (209) 30Educ: Bachelors degree 65% (330) 25% (28) 0% (52) 50Educ: Post-grad 66% (8) 24% (66) 0% (27) 275



561

Table HR9_11




heard of Total N

Adults 6% (272) 25% (526) 4% (288) 2086Income: Under 50k 57% (679) 26% (302) 7% (200) 82Income: 50k-100k 64% (39) 25% (53) 0% (63) 608Income: 100k+ 68% (20) 24% (7) 8% (24) 296Ethnicity: White 62% (065) 26% (440) 2% (204) 708Ethnicity: Hispanic 54% (00) 25% (47) 2% (39) 87Ethnicity: Afr. Am. 54% (37) 22% (57) 24% (60) 254Ethnicity: Other 57% (70) 24% (29) 20% (24) 23Relig: Protestant 68% (353) 24% (25) 8% (4) 59Relig: Roman Catholic 63% (225) 26% (94) % (38) 357Relig: Something Else 58% (4) 26% (5) 6% (3) 97Relig: Jewish 73% (39) 8% (0) 9% (5) 54Relig: Evangelical 63% (474) 26% (95) % (79) 747Relig: Non-Evang. Catholics 67% (29) 23% (75) 0% (3) 325Relig: All Christian 65% (693) 25% (270) 0% (0) 072Relig: All Non-Christian 57% (43) 25% (63) 7% (44) 250Community: Urban 60% (305) 22% (3) 8% (92) 5Community: Suburban 6% (585) 26% (250) 2% (7) 952Community: Rural 6% (38) 26% (62) 3% (80) 623Employ: Private Sector 6% (49) 28% (9) 2% (80) 69Employ: Government 55% (9) 29% (48) 6% (27) 66Employ: Self-Employed 63% (0) 27% (47) 0% (7) 75Employ: Homemaker 40% (40) 37% (38) 23% (24) 02Employ: Student 24% (4) 30% (8) 46% (28) 60Employ: Retired 80% (402) 7% (83) 3% (6) 50Employ: Unemployed 44% (76) 35% (60) 2% (36) 72Employ: Other 54% (9) 8% (40) 28% (60) 29Military HH: Yes 75% (29) 7% (67) 8% (30) 389Military HH: No 58% (980) 27% (459) 5% (258) 697RD/WT: Right Direction 64% (538) 24% (204) % (93) 835RD/WT: Wrong Track 59% (733) 26% (322) 6% (95) 250


562





heard of Total N




563

Table HR9_11




heard of Total N



564


Table HR9_12: Have you watched any of the following James Bond lms?The Man with the Golden Gun (1974)



heard of Total N

Adults 52% (089) 3% (643) 7% (354) 2086Gender: Male 64% (627) 25% (244) % (2) 983Gender: Female 42% (462) 36% (399) 22% (242) 03Age: 18-29 28% (99) 3% (09) 4% (45) 353Age: 30-44 4% (93) 36% (69) 23% (09) 47Age: 45-54 63% (283) 28% (25) 0% (44) 452Age: 55-64 69% (28) 25% (8) 6% (9) 38Age: 65+ 60% (295) 33% (60) 7% (36) 492Generation Z: 18-21 20% (23) 27% (3) 53% (6) 4Millennial: Age 22-37 36% (79) 33% (67) 3% (55) 50Generation X: Age 38-53 56% (340) 3% (88) 3% (80) 608Boomers: Age 54-72 64% (485) 29% (223) 7% (52) 760PID: Dem (no lean) 47% (322) 33% (224) 2% (4) 687PID: Ind (no lean) 52% (276) 30% (62) 8% (96) 533PID: Rep (no lean) 57% (49) 30% (257) 4% (7) 865PID/Gender: DemMen 6% (79) 23% (67) 6% (48) 294PID/Gender: DemWomen 36% (43) 40% (57) 24% (93) 393PID/Gender: Ind Men 6% (67) 29% (80) 9% (26) 273PID/Gender: Ind Women 42% (09) 3% (82) 27% (70) 260PID/Gender: Rep Men 68% (28) 23% (96) 9% (38) 45PID/Gender: Rep Women 47% (20) 36% (6) 8% (79) 450Ideo: Liberal (1-3) 48% (38) 34% (223) 8% (9) 66Ideo: Moderate (4) 53% (242) 33% (48) 4% (65) 456Ideo: Conservative (5-7) 6% (402) 29% (90) 0% (68) 660Educ: College 50% (656) 30% (394) 9% (250) 30Educ: Bachelors degree 56% (287) 3% (57) 3% (66) 50Educ: Post-grad 53% (46) 33% (9) 3% (37) 275



565

Table HR9_12




heard of Total N

Adults 52% (089) 3% (643) 7% (354) 2086Income: Under 50k 48% (570) 32% (376) 20% (235) 82Income: 50k-100k 56% (342) 3% (86) 3% (80) 608Income: 100k+ 60% (77) 27% (8) 3% (39) 296Ethnicity: White 53% (899) 32% (552) 5% (257) 708Ethnicity: Hispanic 50% (94) 30% (56) 20% (37) 87Ethnicity: Afr. Am. 5% (29) 23% (59) 26% (66) 254Ethnicity: Other 49% (6) 25% (3) 25% (3) 23Relig: Protestant 59% (307) 3% (59) 0% (53) 59Relig: Roman Catholic 55% (97) 3% () 3% (48) 357Relig: Something Else 49% (96) 29% (57) 22% (43) 97Relig: Jewish 66% (36) 24% (3) 9% (5) 54Relig: Evangelical 54% (402) 32% (242) 4% (04) 747Relig: Non-Evang. Catholics 6% (98) 26% (86) 3% (4) 325Relig: All Christian 56% (600) 3% (328) 3% (44) 072Relig: All Non-Christian 48% (2) 29% (73) 22% (56) 250Community: Urban 52% (264) 28% (44) 20% (03) 5Community: Suburban 53% (502) 32% (306) 5% (44) 952Community: Rural 52% (323) 3% (93) 7% (07) 623Employ: Private Sector 54% (372) 3% (26) 5% (03) 69Employ: Government 48% (80) 32% (54) 9% (32) 66Employ: Self-Employed 53% (92) 32% (57) 5% (26) 75Employ: Homemaker 35% (36) 35% (35) 30% (3) 02Employ: Student 2% (2) 34% (20) 46% (28) 60Employ: Retired 64% (32) 30% (48) 6% (32) 50Employ: Unemployed 4% (7) 32% (56) 26% (45) 72Employ: Other 47% (04) 26% (58) 26% (57) 29Military HH: Yes 65% (25) 24% (92) 2% (46) 389Military HH: No 49% (838) 32% (55) 8% (308) 697RD/WT: Right Direction 57% (476) 30% (248) 3% (2) 835RD/WT: Wrong Track 49% (64) 32% (395) 9% (242) 250


566





heard of Total N

Adults 52% (089) 3% (643) 7% (354) 2086Trump Job Approve 58% (59) 30% (268) 2% (08) 895Trump Job Disapprove 49% (527) 32% (349) 9% (202) 079Trump Job Strongly Approve 6% (292) 28% (33) 2% (56) 480Trump Job Somewhat Approve 55% (227) 33% (35) 3% (53) 45Trump Job Somewhat Disapprove 50% (28) 3% (80) 9% (50) 257Trump Job Strongly Disapprove 49% (399) 33% (269) 9% (53) 82#1 Issue: Economy 55% (307) 29% (63) 6% (92) 562#1 Issue: Security 52% (90) 32% (7) 5% (56) 364#1 Issue: Health Care 52% (23) 3% (25) 7% (69) 407#1 Issue: Medicare / Social Security 63% (200) 27% (87) 0% (3) 39#1 Issue: Women’s Issues 35% (42) 38% (46) 27% (32) 20#1 Issue: Education 37% (45) 39% (49) 24% (30) 24#1 Issue: Energy 40% (30) 40% (30) 9% (4) 74#1 Issue: Other 54% (62) 22% (26) 24% (28) 62016 Vote: Hillary Clinton 5% (354) 32% (225) 7% (7) 6952016 Vote: Donald Trump 60% (455) 30% (224) 0% (76) 7552016 Vote: Someone else 55% (06) 34% (66) 0% (20) 922016 Vote: Didnt Vote 39% (73) 29% (28) 32% (39) 44Voted in 2014: Yes 57% (843) 3% (454) 2% (69) 466Voted in 2014: No 40% (247) 3% (89) 30% (84) 6202012 Vote: Barack Obama 53% (46) 34% (299) 3% (8) 8782012 Vote: Mitt Romney 63% (369) 28% (66) 9% (50) 5852012 Vote: Other 66% (55) 28% (23) 6% (5) 822012 Vote: Didn’t Vote 38% (204) 29% (55) 33% (80) 5404-Region: Northeast 50% (88) 34% (29) 6% (59) 3764-Region: Midwest 52% (250) 30% (44) 9% (90) 4844-Region: South 54% (42) 28% (29) 8% (36) 7764-Region: West 5% (230) 33% (50) 5% (69) 450Favorable of Trump 59% (529) 29% (262) % (02) 893Unfavorable of Trump 48% (5) 33% (35) 9% (208) 070



567

Table HR9_12




heard of Total N



568


Table HR9_13: Have you watched any of the following James Bond lms?The Spy Who Loved Me (1977)



heard of Total N

Adults 56% (73) 29% (6) 4% (302) 2086Gender: Male 64% (630) 25% (243) % (0) 983Gender: Female 49% (543) 33% (367) 7% (92) 03Age: 18-29 30% (04) 34% (22) 36% (27) 353Age: 30-44 42% (200) 37% (75) 20% (96) 47Age: 45-54 70% (34) 23% (04) 7% (33) 452Age: 55-64 76% (240) 2% (68) 3% (0) 38Age: 65+ 64% (34) 29% (4) 7% (36) 492Generation Z: 18-21 26% (29) 28% (32) 47% (53) 4Millennial: Age 22-37 35% (75) 37% (87) 28% (38) 50Generation X: Age 38-53 62% (378) 28% (67) 0% (63) 608Boomers: Age 54-72 70% (528) 26% (95) 5% (37) 760PID: Dem (no lean) 50% (344) 32% (28) 8% (25) 687PID: Ind (no lean) 57% (302) 29% (54) 4% (76) 533PID: Rep (no lean) 6% (527) 27% (238) 2% (00) 865PID/Gender: DemMen 58% (72) 25% (75) 6% (48) 294PID/Gender: DemWomen 44% (72) 37% (44) 20% (77) 393PID/Gender: Ind Men 66% (80) 25% (69) 9% (24) 273PID/Gender: Ind Women 47% (22) 33% (85) 20% (53) 260PID/Gender: Rep Men 67% (278) 24% (00) 9% (38) 45PID/Gender: Rep Women 55% (249) 3% (38) 4% (62) 450Ideo: Liberal (1-3) 53% (349) 3% (207) 6% (05) 66Ideo: Moderate (4) 6% (279) 29% (3) 0% (46) 456Ideo: Conservative (5-7) 63% (47) 29% (89) 8% (53) 660Educ: College 54% (70) 30% (386) 6% (24) 30Educ: Bachelors degree 6% (3) 28% (42) % (57) 50Educ: Post-grad 59% (6) 30% (83) % (3) 275



569

Table HR9_13




heard of Total N

Adults 56% (73) 29% (6) 4% (302) 2086Income: Under 50k 52% (65) 30% (356) 8% (20) 82Income: 50k-100k 60% (367) 30% (8) 0% (60) 608Income: 100k+ 64% (9) 25% (73) % (32) 296Ethnicity: White 58% (987) 30% (54) 2% (207) 708Ethnicity: Hispanic 5% (95) 30% (56) 9% (36) 87Ethnicity: Afr. Am. 48% (22) 25% (63) 27% (69) 254Ethnicity: Other 5% (63) 27% (34) 2% (26) 23Relig: Protestant 62% (32) 28% (48) 0% (5) 59Relig: Roman Catholic 57% (205) 3% () % (4) 357Relig: Something Else 58% (4) 24% (48) 8% (35) 97Relig: Jewish 70% (38) 20% () 9% (5) 54Relig: Evangelical 59% (439) 29% (220) 2% (88) 747Relig: Non-Evang. Catholics 62% (200) 27% (86) 2% (38) 325Relig: All Christian 60% (639) 29% (307) 2% (27) 072Relig: All Non-Christian 53% (33) 27% (68) 20% (49) 250Community: Urban 53% (27) 28% (44) 9% (95) 5Community: Suburban 57% (545) 30% (288) 3% (9) 952Community: Rural 57% (357) 29% (79) 4% (87) 623Employ: Private Sector 58% (404) 3% (22) % (75) 69Employ: Government 53% (88) 30% (50) 6% (27) 66Employ: Self-Employed 59% (04) 28% (48) 3% (23) 75Employ: Homemaker 35% (36) 4% (42) 23% (24) 02Employ: Student 9% () 34% (20) 47% (29) 60Employ: Retired 68% (343) 25% (27) 6% (3) 50Employ: Unemployed 44% (76) 35% (60) 2% (36) 72Employ: Other 50% () 23% (5) 26% (58) 29Military HH: Yes 67% (26) 23% (90) 0% (38) 389Military HH: No 54% (92) 3% (52) 6% (264) 697RD/WT: Right Direction 6% (509) 27% (229) 2% (97) 835RD/WT: Wrong Track 53% (664) 3% (38) 6% (205) 250


570





heard of Total N

Adults 56% (73) 29% (6) 4% (302) 2086Trump Job Approve 62% (552) 28% (246) % (97) 895Trump Job Disapprove 54% (579) 3% (337) 5% (63) 079Trump Job Strongly Approve 64% (30) 25% (22) 0% (49) 480Trump Job Somewhat Approve 58% (242) 30% (25) 2% (48) 45Trump Job Somewhat Disapprove 5% (32) 33% (86) 5% (39) 257Trump Job Strongly Disapprove 54% (446) 30% (250) 5% (24) 82#1 Issue: Economy 55% (30) 30% (70) 5% (82) 562#1 Issue: Security 55% (20) 32% (6) 3% (47) 364#1 Issue: Health Care 58% (237) 27% () 4% (58) 407#1 Issue: Medicare / Social Security 68% (27) 24% (75) 8% (26) 39#1 Issue: Women’s Issues 44% (53) 35% (42) 20% (25) 20#1 Issue: Education 44% (55) 36% (45) 20% (25) 24#1 Issue: Energy 47% (35) 36% (27) 7% (3) 74#1 Issue: Other 56% (65) 20% (24) 23% (27) 62016 Vote: Hillary Clinton 56% (392) 30% (207) 4% (96) 6952016 Vote: Donald Trump 65% (488) 27% (205) 8% (6) 7552016 Vote: Someone else 58% () 34% (65) 8% (6) 922016 Vote: Didnt Vote 4% (80) 30% (33) 29% (28) 44Voted in 2014: Yes 62% (95) 28% (40) 0% (4) 466Voted in 2014: No 42% (259) 32% (20) 26% (6) 6202012 Vote: Barack Obama 57% (504) 3% (274) % (00) 8782012 Vote: Mitt Romney 68% (399) 25% (45) 7% (4) 5852012 Vote: Other 66% (54) 3% (25) 3% (3) 822012 Vote: Didn’t Vote 40% (26) 3% (66) 29% (58) 5404-Region: Northeast 53% (98) 35% (32) 2% (47) 3764-Region: Midwest 56% (269) 30% (44) 5% (7) 4844-Region: South 57% (439) 28% (25) 6% (22) 7764-Region: West 60% (268) 27% (20) 4% (62) 450Favorable of Trump 64% (570) 27% (239) 9% (84) 893Unfavorable of Trump 5% (55) 32% (346) 6% (73) 070



571

Table HR9_13




heard of Total N

Adults 56% (73) 29% (6) 4% (302) 2086Very Favorable of Trump 64% (32) 25% (27) % (53) 50Somewhat Favorable of Trump 63% (249) 29% (2) 8% (3) 392Somewhat Unfavorable of Trump 48% (95) 37% (73) 5% (3) 200Very Unfavorable of Trump 52% (455) 3% (272) 6% (43) 870Frequent TV watchers 57% (935) 29% (475) 4% (222) 632Frequent movie watchers 59% (569) 26% (249) 5% (43) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


572


Table HR9_14: Have you watched any of the following James Bond lms?Moonraker (1979)



heard of Total N

Adults 45% (945) 32% (677) 22% (464) 2086Gender: Male 59% (577) 26% (258) 5% (48) 983Gender: Female 33% (368) 38% (49) 29% (36) 03Age: 18-29 8% (65) 34% (20) 48% (68) 353Age: 30-44 32% (52) 37% (76) 30% (43) 47Age: 45-54 59% (265) 26% (8) 5% (70) 452Age: 55-64 63% (202) 29% (94) 7% (23) 38Age: 65+ 53% (262) 34% (69) 2% (6) 492Generation Z: 18-21 4% (6) 28% (32) 58% (66) 4Millennial: Age 22-37 25% (25) 38% (89) 37% (87) 50Generation X: Age 38-53 50% (303) 30% (80) 20% (24) 608Boomers: Age 54-72 59% (45) 3% (234) 0% (75) 760PID: Dem (no lean) 42% (288) 3% (26) 27% (83) 687PID: Ind (no lean) 46% (244) 34% (79) 2% () 533PID: Rep (no lean) 48% (43) 33% (282) 20% (70) 865PID/Gender: DemMen 56% (64) 24% (7) 20% (60) 294PID/Gender: DemWomen 32% (24) 37% (45) 3% (23) 393PID/Gender: Ind Men 60% (63) 30% (83) 0% (28) 273PID/Gender: Ind Women 3% (8) 37% (96) 32% (83) 260PID/Gender: Rep Men 60% (25) 25% (04) 5% (60) 45PID/Gender: Rep Women 36% (63) 40% (78) 24% (09) 450Ideo: Liberal (1-3) 46% (305) 3% (205) 23% (50) 66Ideo: Moderate (4) 44% (20) 37% (68) 9% (87) 456Ideo: Conservative (5-7) 52% (342) 33% (27) 5% (0) 660Educ: College 42% (542) 34% (439) 25% (39) 30Educ: Bachelors degree 52% (263) 29% (46) 20% (02) 50Educ: Post-grad 5% (40) 33% (92) 6% (43) 275



573

Table HR9_14




heard of Total N

Adults 45% (945) 32% (677) 22% (464) 2086Income: Under 50k 42% (492) 32% (376) 27% (34) 82Income: 50k-100k 46% (28) 37% (227) 6% (99) 608Income: 100k+ 58% (72) 25% (73) 7% (5) 296Ethnicity: White 46% (789) 33% (570) 20% (349) 708Ethnicity: Hispanic 43% (79) 32% (59) 26% (48) 87Ethnicity: Afr. Am. 42% (08) 28% (70) 30% (76) 254Ethnicity: Other 39% (48) 30% (37) 3% (38) 23Relig: Protestant 49% (255) 35% (82) 6% (82) 59Relig: Roman Catholic 50% (78) 34% (2) 6% (57) 357Relig: Something Else 39% (77) 3% (6) 30% (58) 97Relig: Jewish 54% (29) 22% (2) 24% (3) 54Relig: Evangelical 47% (353) 34% (254) 9% (40) 747Relig: Non-Evang. Catholics 48% (57) 34% () 8% (58) 325Relig: All Christian 48% (50) 34% (364) 8% (98) 072Relig: All Non-Christian 39% (97) 33% (8) 28% (7) 250Community: Urban 43% (220) 33% (67) 24% (23) 5Community: Suburban 48% (453) 32% (300) 2% (99) 952Community: Rural 44% (272) 34% (20) 23% (42) 623Employ: Private Sector 48% (333) 33% (225) 9% (32) 69Employ: Government 43% (7) 3% (5) 26% (44) 66Employ: Self-Employed 5% (89) 32% (55) 7% (30) 75Employ: Homemaker 20% (20) 42% (42) 38% (39) 02Employ: Student 2% (7) 33% (20) 55% (33) 60Employ: Retired 57% (287) 3% (55) 2% (58) 50Employ: Unemployed 34% (59) 36% (62) 30% (5) 72Employ: Other 35% (78) 30% (66) 35% (76) 29Military HH: Yes 60% (235) 26% (00) 4% (54) 389Military HH: No 42% (70) 34% (577) 24% (40) 697RD/WT: Right Direction 49% (409) 34% (28) 7% (45) 835RD/WT: Wrong Track 43% (537) 32% (395) 25% (39) 250


574





heard of Total N

Adults 45% (945) 32% (677) 22% (464) 2086Trump Job Approve 49% (442) 33% (296) 8% (57) 895Trump Job Disapprove 44% (472) 33% (355) 23% (25) 079Trump Job Strongly Approve 5% (246) 33% (58) 6% (77) 480Trump Job Somewhat Approve 47% (96) 33% (39) 9% (80) 45Trump Job Somewhat Disapprove 43% (2) 35% (90) 22% (56) 257Trump Job Strongly Disapprove 44% (36) 32% (266) 24% (95) 82#1 Issue: Economy 46% (256) 32% (78) 23% (28) 562#1 Issue: Security 45% (64) 32% (8) 22% (82) 364#1 Issue: Health Care 46% (85) 35% (43) 9% (79) 407#1 Issue: Medicare / Social Security 58% (85) 30% (96) 2% (37) 39#1 Issue: Women’s Issues 32% (39) 37% (44) 3% (37) 20#1 Issue: Education 30% (38) 37% (46) 33% (40) 24#1 Issue: Energy 35% (26) 27% (20) 38% (28) 74#1 Issue: Other 45% (52) 27% (3) 28% (32) 62016 Vote: Hillary Clinton 47% (323) 3% (23) 23% (59) 6952016 Vote: Donald Trump 52% (394) 32% (245) 5% (6) 7552016 Vote: Someone else 47% (9) 39% (74) 4% (27) 922016 Vote: Didnt Vote 3% (36) 32% (43) 37% (62) 44Voted in 2014: Yes 52% (759) 32% (468) 6% (238) 466Voted in 2014: No 30% (86) 34% (209) 36% (226) 6202012 Vote: Barack Obama 48% (48) 33% (287) 20% (73) 8782012 Vote: Mitt Romney 55% (324) 32% (85) 3% (76) 5852012 Vote: Other 60% (50) 28% (23) % (9) 822012 Vote: Didn’t Vote 28% (53) 34% (82) 38% (205) 5404-Region: Northeast 40% (49) 4% (53) 20% (74) 3764-Region: Midwest 44% (22) 32% (54) 24% (8) 4844-Region: South 46% (359) 3% (239) 23% (78) 7764-Region: West 50% (225) 29% (30) 2% (94) 450Favorable of Trump 5% (452) 32% (286) 7% (55) 893Unfavorable of Trump 42% (454) 34% (359) 24% (257) 070



575

Table HR9_14




heard of Total N



576


Table HR9_15: Have you watched any of the following James Bond lms?For Your Eyes Only (1981)



heard of Total N

Adults 54% (36) 29% (599) 7% (350) 2086Gender: Male 62% (608) 25% (244) 3% (30) 983Gender: Female 48% (528) 32% (355) 20% (220) 03Age: 18-29 9% (68) 35% (25) 46% (6) 353Age: 30-44 35% (65) 40% (89) 25% (7) 47Age: 45-54 74% (336) 9% (84) 7% (32) 452Age: 55-64 76% (243) 2% (66) 3% (9) 38Age: 65+ 66% (325) 28% (35) 6% (3) 492Generation Z: 18-21 5% (7) 30% (34) 55% (62) 4Millennial: Age 22-37 25% (27) 40% (200) 35% (74) 50Generation X: Age 38-53 63% (384) 25% (52) 2% (72) 608Boomers: Age 54-72 72% (545) 24% (8) 4% (34) 760PID: Dem (no lean) 5% (354) 28% (93) 2% (4) 687PID: Ind (no lean) 53% (28) 32% (68) 6% (84) 533PID: Rep (no lean) 58% (502) 28% (238) 4% (25) 865PID/Gender: DemMen 58% (72) 22% (65) 20% (57) 294PID/Gender: DemWomen 46% (82) 33% (28) 2% (83) 393PID/Gender: Ind Men 6% (66) 3% (83) 9% (24) 273PID/Gender: Ind Women 44% (5) 33% (85) 23% (6) 260PID/Gender: Rep Men 65% (270) 23% (96) 2% (49) 45PID/Gender: Rep Women 52% (232) 32% (42) 7% (76) 450Ideo: Liberal (1-3) 53% (347) 30% (200) 7% (4) 66Ideo: Moderate (4) 56% (255) 3% (4) 3% (60) 456Ideo: Conservative (5-7) 63% (43) 27% (77) % (70) 660Educ: College 53% (687) 28% (366) 9% (247) 30Educ: Bachelors degree 56% (285) 30% (54) 4% (7) 50Educ: Post-grad 60% (64) 29% (79) 2% (32) 275



577

Table HR9_15




heard of Total N

Adults 54% (36) 29% (599) 7% (350) 2086Income: Under 50k 50% (588) 30% (352) 20% (242) 82Income: 50k-100k 60% (367) 27% (67) 2% (74) 608Income: 100k+ 6% (82) 27% (80) % (34) 296Ethnicity: White 56% (955) 29% (496) 5% (257) 708Ethnicity: Hispanic 45% (84) 3% (58) 24% (45) 87Ethnicity: Afr. Am. 49% (25) 26% (66) 25% (63) 254Ethnicity: Other 46% (57) 30% (37) 24% (30) 23Relig: Protestant 6% (35) 30% (55) 0% (50) 59Relig: Roman Catholic 59% (20) 29% (05) 2% (4) 357Relig: Something Else 54% (06) 25% (48) 2% (42) 97Relig: Jewish 60% (32) 29% (5) 2% (6) 54Relig: Evangelical 58% (432) 29% (29) 3% (96) 747Relig: Non-Evang. Catholics 6% (99) 28% (90) % (36) 325Relig: All Christian 59% (63) 29% (308) 2% (33) 072Relig: All Non-Christian 52% (3) 25% (63) 22% (56) 250Community: Urban 5% (260) 29% (47) 20% (04) 5Community: Suburban 55% (523) 30% (286) 5% (43) 952Community: Rural 57% (354) 27% (66) 7% (03) 623Employ: Private Sector 57% (392) 29% (20) 4% (98) 69Employ: Government 48% (80) 33% (55) 9% (3) 66Employ: Self-Employed 52% (9) 34% (59) 4% (24) 75Employ: Homemaker 28% (28) 42% (43) 30% (30) 02Employ: Student 6% (9) 33% (20) 52% (3) 60Employ: Retired 72% (36) 22% (2) 6% (28) 50Employ: Unemployed 39% (68) 34% (58) 27% (46) 72Employ: Other 49% (07) 23% (50) 28% (62) 29Military HH: Yes 67% (262) 22% (84) % (42) 389Military HH: No 52% (874) 30% (55) 8% (308) 697RD/WT: Right Direction 59% (495) 28% (234) 3% (06) 835RD/WT: Wrong Track 5% (64) 29% (365) 20% (244) 250


578





heard of Total N

Adults 54% (36) 29% (599) 7% (350) 2086Trump Job Approve 60% (535) 28% (248) 3% (2) 895Trump Job Disapprove 52% (558) 30% (324) 8% (97) 079Trump Job Strongly Approve 64% (306) 25% (22) % (53) 480Trump Job Somewhat Approve 55% (229) 30% (26) 4% (60) 45Trump Job Somewhat Disapprove 52% (35) 30% (77) 8% (45) 257Trump Job Strongly Disapprove 5% (423) 30% (247) 8% (52) 82#1 Issue: Economy 5% (289) 32% (8) 6% (92) 562#1 Issue: Security 53% (94) 3% (5) 5% (55) 364#1 Issue: Health Care 57% (232) 28% (5) 5% (60) 407#1 Issue: Medicare / Social Security 74% (236) 8% (56) 8% (27) 39#1 Issue: Women’s Issues 38% (45) 35% (42) 28% (33) 20#1 Issue: Education 42% (52) 3% (38) 28% (34) 24#1 Issue: Energy 42% (3) 32% (23) 27% (20) 74#1 Issue: Other 50% (58) 25% (29) 25% (29) 62016 Vote: Hillary Clinton 56% (387) 29% (99) 6% (09) 6952016 Vote: Donald Trump 64% (48) 26% (200) 0% (74) 7552016 Vote: Someone else 54% (03) 35% (67) 2% (22) 922016 Vote: Didnt Vote 37% (63) 30% (33) 33% (46) 44Voted in 2014: Yes 6% (899) 28% (4) % (56) 466Voted in 2014: No 38% (237) 30% (88) 3% (94) 6202012 Vote: Barack Obama 58% (509) 29% (256) 3% (3) 8782012 Vote: Mitt Romney 66% (386) 26% (55) 8% (45) 5852012 Vote: Other 7% (59) 26% (2) 3% (3) 822012 Vote: Didn’t Vote 34% (83) 3% (67) 35% (9) 5404-Region: Northeast 50% (89) 35% (33) 4% (54) 3764-Region: Midwest 55% (266) 26% (27) 9% (90) 4844-Region: South 56% (43) 27% (208) 8% (37) 7764-Region: West 55% (249) 29% (3) 6% (70) 450Favorable of Trump 6% (547) 27% (243) % (02) 893Unfavorable of Trump 50% (538) 3% (327) 9% (204) 070



579

Table HR9_15




heard of Total N

Adults 54% (36) 29% (599) 7% (350) 2086Very Favorable of Trump 62% (308) 27% (35) % (57) 50Somewhat Favorable of Trump 6% (239) 28% (08) 2% (45) 392Somewhat Unfavorable of Trump 5% (0) 3% (6) 9% (37) 200Very Unfavorable of Trump 50% (436) 3% (266) 9% (67) 870Frequent TV watchers 55% (90) 29% (468) 6% (263) 632Frequent movie watchers 56% (54) 26% (252) 8% (69) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


580


Table HR9_16: Have you watched any of the following James Bond lms?Octopussy (1983)



heard of Total N

Adults 59% (225) 26% (55) 5% (309) 2086Gender: Male 70% (684) 9% (9) % (07) 983Gender: Female 49% (54) 33% (360) 8% (202) 03Age: 18-29 28% (98) 32% (4) 40% (4) 353Age: 30-44 49% (229) 32% (49) 20% (93) 47Age: 45-54 76% (344) 9% (85) 5% (23) 452Age: 55-64 70% (222) 25% (79) 5% (6) 38Age: 65+ 68% (332) 25% (24) 7% (35) 492Generation Z: 18-21 20% (22) 29% (33) 5% (58) 4Millennial: Age 22-37 37% (87) 34% (69) 29% (45) 50Generation X: Age 38-53 70% (425) 2% (30) 9% (53) 608Boomers: Age 54-72 69% (523) 26% (96) 5% (4) 760PID: Dem (no lean) 53% (366) 29% (20) 8% (2) 687PID: Ind (no lean) 57% (305) 28% (49) 5% (79) 533PID: Rep (no lean) 64% (554) 23% (20) 3% (09) 865PID/Gender: DemMen 66% (93) 8% (53) 6% (48) 294PID/Gender: DemWomen 44% (73) 38% (48) 8% (73) 393PID/Gender: Ind Men 67% (83) 25% (69) 8% (2) 273PID/Gender: Ind Women 47% (22) 3% (80) 22% (58) 260PID/Gender: Rep Men 74% (308) 7% (69) 9% (38) 45PID/Gender: Rep Women 55% (246) 29% (32) 6% (7) 450Ideo: Liberal (1-3) 56% (373) 30% (99) 3% (89) 66Ideo: Moderate (4) 60% (274) 28% (26) 2% (56) 456Ideo: Conservative (5-7) 67% (440) 23% (5) 0% (69) 660Educ: College 57% (743) 25% (330) 8% (228) 30Educ: Bachelors degree 62% (36) 28% (44) 0% (5) 50Educ: Post-grad 60% (66) 28% (78) % (3) 275



581

Table HR9_16




heard of Total N

Adults 59% (225) 26% (55) 5% (309) 2086Income: Under 50k 55% (646) 27% (32) 8% (25) 82Income: 50k-100k 63% (385) 26% (55) % (67) 608Income: 100k+ 66% (94) 25% (75) 9% (27) 296Ethnicity: White 60% (022) 27% (458) 3% (229) 708Ethnicity: Hispanic 54% (0) 26% (48) 20% (37) 87Ethnicity: Afr. Am. 56% (4) 24% (62) 20% (5) 254Ethnicity: Other 50% (62) 26% (32) 24% (30) 23Relig: Protestant 63% (328) 26% (37) 0% (54) 59Relig: Roman Catholic 64% (228) 28% (99) 8% (30) 357Relig: Something Else 55% (08) 28% (56) 7% (33) 97Relig: Jewish 63% (34) 8% (0) 9% (0) 54Relig: Evangelical 60% (450) 28% (208) 2% (89) 747Relig: Non-Evang. Catholics 66% (24) 26% (83) 9% (28) 325Relig: All Christian 62% (664) 27% (29) % (7) 072Relig: All Non-Christian 57% (42) 25% (6) 9% (46) 250Community: Urban 60% (306) 23% (9) 7% (86) 5Community: Suburban 57% (547) 28% (267) 4% (38) 952Community: Rural 60% (372) 27% (65) 4% (86) 623Employ: Private Sector 62% (426) 27% (85) 2% (80) 69Employ: Government 55% (9) 32% (53) 4% (22) 66Employ: Self-Employed 6% (06) 26% (45) 3% (23) 75Employ: Homemaker 37% (37) 34% (35) 29% (30) 02Employ: Student 2% (3) 3% (9) 48% (29) 60Employ: Retired 7% (358) 22% (08) 7% (35) 50Employ: Unemployed 46% (80) 33% (56) 2% (37) 72Employ: Other 52% (5) 23% (5) 25% (54) 29Military HH: Yes 7% (275) 20% (78) 9% (35) 389Military HH: No 56% (950) 28% (473) 6% (274) 697RD/WT: Right Direction 64% (533) 25% (205) 2% (98) 835RD/WT: Wrong Track 55% (692) 28% (347) 7% (22) 250


582





heard of Total N

Adults 59% (225) 26% (55) 5% (309) 2086Trump Job Approve 65% (582) 24% (23) % (00) 895Trump Job Disapprove 55% (597) 29% (33) 6% (68) 079Trump Job Strongly Approve 67% (323) 23% (2) 9% (45) 480Trump Job Somewhat Approve 62% (259) 24% (0) 3% (55) 45Trump Job Somewhat Disapprove 55% (42) 29% (73) 6% (42) 257Trump Job Strongly Disapprove 55% (455) 29% (240) 5% (26) 82#1 Issue: Economy 60% (338) 26% (44) 4% (80) 562#1 Issue: Security 58% (20) 27% (98) 5% (55) 364#1 Issue: Health Care 59% (24) 27% () 3% (55) 407#1 Issue: Medicare / Social Security 74% (235) 9% (59) 8% (25) 39#1 Issue: Women’s Issues 38% (45) 39% (47) 23% (28) 20#1 Issue: Education 46% (57) 33% (42) 20% (25) 24#1 Issue: Energy 5% (38) 28% (2) 2% (5) 74#1 Issue: Other 52% (6) 26% (30) 22% (26) 62016 Vote: Hillary Clinton 59% (43) 27% (90) 3% (92) 6952016 Vote: Donald Trump 67% (502) 25% (90) 8% (62) 7552016 Vote: Someone else 63% (22) 26% (5) 0% (20) 922016 Vote: Didnt Vote 42% (87) 27% (9) 3% (35) 44Voted in 2014: Yes 64% (942) 26% (378) 0% (45) 466Voted in 2014: No 46% (283) 28% (73) 26% (64) 6202012 Vote: Barack Obama 6% (533) 29% (253) % (93) 8782012 Vote: Mitt Romney 69% (402) 23% (37) 8% (47) 5852012 Vote: Other 77% (63) 2% (7) 2% (2) 822012 Vote: Didn’t Vote 42% (228) 27% (44) 3% (68) 5404-Region: Northeast 58% (28) 29% (08) 3% (50) 3764-Region: Midwest 57% (277) 27% (32) 5% (75) 4844-Region: South 59% (46) 26% (99) 5% (6) 7764-Region: West 60% (269) 25% (2) 5% (68) 450Favorable of Trump 66% (594) 23% (209) 0% (90) 893Unfavorable of Trump 55% (585) 29% (309) 6% (75) 070



583

Table HR9_16




heard of Total N



584


Table HR9_17: Have you watched any of the following James Bond lms?Never Say Never Again (1983)



heard of Total N

Adults 50% (047) 33% (679) 7% (359) 2086Gender: Male 59% (582) 28% (276) 3% (25) 983Gender: Female 42% (466) 37% (403) 2% (234) 03Age: 18-29 22% (77) 34% (2) 44% (55) 353Age: 30-44 40% (87) 39% (84) 2% (99) 47Age: 45-54 67% (305) 26% (6) 7% (3) 452Age: 55-64 64% (202) 29% (94) 7% (22) 38Age: 65+ 56% (277) 33% (64) 0% (5) 492Generation Z: 18-21 6% (8) 28% (32) 56% (64) 4Millennial: Age 22-37 30% (5) 39% (96) 3% (53) 50Generation X: Age 38-53 60% (366) 29% (76) % (65) 608Boomers: Age 54-72 60% (458) 32% (240) 8% (6) 760PID: Dem (no lean) 44% (305) 33% (230) 22% (52) 687PID: Ind (no lean) 50% (264) 35% (85) 6% (84) 533PID: Rep (no lean) 55% (478) 3% (265) 4% (22) 865PID/Gender: DemMen 55% (6) 27% (8) 8% (53) 294PID/Gender: DemWomen 37% (44) 38% (49) 25% (99) 393PID/Gender: Ind Men 6% (66) 30% (82) 9% (25) 273PID/Gender: Ind Women 38% (98) 39% (03) 23% (59) 260PID/Gender: Rep Men 6% (255) 27% (4) % (47) 45PID/Gender: Rep Women 50% (223) 34% (5) 7% (75) 450Ideo: Liberal (1-3) 47% (3) 33% (22) 9% (28) 66Ideo: Moderate (4) 53% (243) 34% (57) 2% (56) 456Ideo: Conservative (5-7) 57% (376) 32% (2) % (73) 660Educ: College 48% (69) 33% (426) 20% (255) 30Educ: Bachelors degree 57% (29) 3% (57) 2% (62) 50Educ: Post-grad 50% (38) 35% (96) 5% (42) 275



585

Table HR9_17




heard of Total N

Adults 50% (047) 33% (679) 7% (359) 2086Income: Under 50k 46% (543) 34% (404) 20% (235) 82Income: 50k-100k 55% (334) 3% (89) 4% (84) 608Income: 100k+ 57% (70) 29% (87) 3% (40) 296Ethnicity: White 5% (867) 34% (575) 6% (266) 708Ethnicity: Hispanic 4% (77) 36% (67) 23% (43) 87Ethnicity: Afr. Am. 49% (24) 27% (69) 24% (62) 254Ethnicity: Other 46% (57) 29% (36) 25% (3) 23Relig: Protestant 53% (275) 34% (77) 3% (67) 59Relig: Roman Catholic 57% (202) 32% (4) % (4) 357Relig: Something Else 47% (93) 32% (64) 2% (40) 97Relig: Jewish 69% (37) 6% (9) 5% (8) 54Relig: Evangelical 5% (383) 34% (256) 5% (08) 747Relig: Non-Evang. Catholics 57% (86) 30% (99) 2% (40) 325Relig: All Christian 53% (569) 33% (355) 4% (48) 072Relig: All Non-Christian 50% (24) 30% (75) 20% (5) 250Community: Urban 5% (260) 29% (46) 2% (05) 5Community: Suburban 50% (48) 34% (324) 5% (47) 952Community: Rural 49% (307) 34% (209) 7% (07) 623Employ: Private Sector 53% (366) 33% (23) 4% (94) 69Employ: Government 46% (77) 33% (56) 20% (33) 66Employ: Self-Employed 54% (95) 33% (58) 3% (22) 75Employ: Homemaker 3% (3) 42% (43) 27% (28) 02Employ: Student 6% (0) 37% (23) 47% (28) 60Employ: Retired 60% (298) 3% (54) 0% (49) 50Employ: Unemployed 4% (7) 33% (58) 25% (44) 72Employ: Other 46% (00) 26% (58) 28% (6) 29Military HH: Yes 63% (247) 26% (00) % (43) 389Military HH: No 47% (80) 34% (580) 9% (36) 697RD/WT: Right Direction 56% (469) 3% (257) 3% (09) 835RD/WT: Wrong Track 46% (579) 34% (422) 20% (250) 250


586





heard of Total N

Adults 50% (047) 33% (679) 7% (359) 2086Trump Job Approve 56% (505) 32% (288) % (02) 895Trump Job Disapprove 47% (502) 34% (366) 9% (20) 079Trump Job Strongly Approve 6% (292) 29% (38) 0% (50) 480Trump Job Somewhat Approve 5% (23) 36% (50) 3% (52) 45Trump Job Somewhat Disapprove 49% (27) 32% (82) 9% (48) 257Trump Job Strongly Disapprove 46% (375) 35% (284) 20% (62) 82#1 Issue: Economy 52% (290) 32% (8) 6% (9) 562#1 Issue: Security 5% (87) 33% (2) 5% (56) 364#1 Issue: Health Care 52% (2) 3% (25) 8% (7) 407#1 Issue: Medicare / Social Security 59% (89) 30% (96) % (34) 39#1 Issue: Women’s Issues 30% (36) 43% (52) 27% (33) 20#1 Issue: Education 38% (47) 40% (50) 22% (27) 24#1 Issue: Energy 45% (34) 3% (23) 24% (8) 74#1 Issue: Other 47% (55) 28% (32) 25% (29) 62016 Vote: Hillary Clinton 50% (348) 33% (226) 7% (2) 6952016 Vote: Donald Trump 60% (45) 3% (233) 9% (70) 7552016 Vote: Someone else 5% (98) 39% (74) 0% (20) 922016 Vote: Didnt Vote 34% (50) 33% (45) 33% (46) 44Voted in 2014: Yes 56% (824) 32% (47) 2% (7) 466Voted in 2014: No 36% (224) 34% (208) 30% (88) 6202012 Vote: Barack Obama 52% (454) 34% (297) 4% (27) 8782012 Vote: Mitt Romney 6% (355) 3% (83) 8% (48) 5852012 Vote: Other 70% (57) 27% (23) 3% (2) 822012 Vote: Didn’t Vote 34% (8) 33% (77) 34% (83) 5404-Region: Northeast 47% (79) 38% (44) 4% (54) 3764-Region: Midwest 50% (244) 3% (49) 9% (9) 4844-Region: South 50% (388) 32% (25) 8% (37) 7764-Region: West 53% (237) 30% (35) 7% (78) 450Favorable of Trump 59% (524) 30% (269) % (00) 893Unfavorable of Trump 45% (478) 35% (377) 20% (25) 070



587

Table HR9_17




heard of Total N

Adults 50% (047) 33% (679) 7% (359) 2086Very Favorable of Trump 60% (299) 29% (45) % (56) 50Somewhat Favorable of Trump 57% (225) 32% (24) % (43) 392Somewhat Unfavorable of Trump 43% (86) 38% (76) 9% (37) 200Very Unfavorable of Trump 45% (39) 35% (30) 20% (78) 870Frequent TV watchers 52% (840) 32% (58) 7% (274) 632Frequent movie watchers 54% (520) 29% (277) 7% (65) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


588


Table HR9_18: Have you watched any of the following James Bond lms?A View to a Kill (1985)



heard of Total N

Adults 48% (00) 3% (656) 20% (420) 2086Gender: Male 58% (569) 28% (278) 4% (36) 983Gender: Female 40% (44) 34% (379) 26% (283) 03Age: 18-29 20% (69) 33% (5) 48% (69) 353Age: 30-44 38% (77) 38% (80) 24% (4) 47Age: 45-54 72% (325) 20% (9) 8% (36) 452Age: 55-64 60% (92) 29% (93) 0% (33) 38Age: 65+ 50% (247) 36% (77) 4% (68) 492Generation Z: 18-21 7% (9) 24% (28) 59% (67) 4Millennial: Age 22-37 26% (3) 38% (9) 36% (78) 50Generation X: Age 38-53 63% (382) 25% (54) 2% (7) 608Boomers: Age 54-72 57% (429) 32% (245) % (86) 760PID: Dem (no lean) 44% (303) 32% (27) 24% (67) 687PID: Ind (no lean) 50% (267) 3% (65) 9% (02) 533PID: Rep (no lean) 5% (440) 32% (274) 7% (5) 865PID/Gender: DemMen 54% (58) 28% (83) 8% (54) 294PID/Gender: DemWomen 37% (46) 34% (34) 29% (3) 393PID/Gender: Ind Men 58% (59) 3% (84) % (29) 273PID/Gender: Ind Women 4% (07) 3% (80) 28% (73) 260PID/Gender: Rep Men 6% (252) 27% (0) 3% (53) 45PID/Gender: Rep Women 42% (88) 36% (64) 22% (98) 450Ideo: Liberal (1-3) 49% (32) 3% (202) 2% (38) 66Ideo: Moderate (4) 50% (229) 33% (52) 6% (74) 456Ideo: Conservative (5-7) 53% (35) 32% (23) 5% (96) 660Educ: College 45% (585) 32% (422) 23% (294) 30Educ: Bachelors degree 56% (283) 27% (39) 7% (88) 50Educ: Post-grad 52% (42) 35% (95) 4% (37) 275



589

Table HR9_18




heard of Total N

Adults 48% (00) 3% (656) 20% (420) 2086Income: Under 50k 43% (52) 33% (387) 24% (283) 82Income: 50k-100k 5% (32) 33% (20) 5% (94) 608Income: 100k+ 63% (86) 23% (68) 4% (43) 296Ethnicity: White 49% (839) 32% (549) 9% (32) 708Ethnicity: Hispanic 44% (8) 33% (6) 23% (44) 87Ethnicity: Afr. Am. 45% (4) 28% (72) 27% (68) 254Ethnicity: Other 46% (57) 28% (35) 26% (3) 23Relig: Protestant 52% (272) 3% (62) 6% (86) 59Relig: Roman Catholic 54% (94) 32% (5) 3% (47) 357Relig: Something Else 46% (9) 3% (6) 22% (44) 97Relig: Jewish 65% (35) 20% () 5% (8) 54Relig: Evangelical 52% (388) 32% (237) 6% (23) 747Relig: Non-Evang. Catholics 52% (69) 3% (02) 7% (54) 325Relig: All Christian 52% (557) 32% (338) 6% (77) 072Relig: All Non-Christian 42% (06) 34% (85) 24% (59) 250Community: Urban 46% (233) 32% (63) 22% (4) 5Community: Suburban 50% (479) 30% (290) 9% (83) 952Community: Rural 48% (297) 33% (203) 20% (23) 623Employ: Private Sector 53% (366) 3% (24) 6% () 69Employ: Government 50% (82) 30% (49) 2% (35) 66Employ: Self-Employed 54% (94) 32% (57) 4% (24) 75Employ: Homemaker 28% (28) 40% (4) 32% (32) 02Employ: Student 8% () 28% (7) 54% (33) 60Employ: Retired 53% (267) 33% (66) 4% (68) 50Employ: Unemployed 39% (67) 32% (55) 29% (50) 72Employ: Other 43% (94) 27% (58) 30% (67) 29Military HH: Yes 60% (232) 28% (07) 3% (50) 389Military HH: No 46% (778) 32% (549) 22% (370) 697RD/WT: Right Direction 5% (423) 33% (277) 6% (35) 835RD/WT: Wrong Track 47% (587) 30% (379) 23% (284) 250


590





heard of Total N

Adults 48% (00) 3% (656) 20% (420) 2086Trump Job Approve 5% (460) 33% (297) 5% (38) 895Trump Job Disapprove 47% (5) 3% (33) 22% (237) 079Trump Job Strongly Approve 55% (265) 30% (44) 5% (7) 480Trump Job Somewhat Approve 47% (94) 37% (53) 6% (67) 45Trump Job Somewhat Disapprove 49% (27) 28% (73) 22% (58) 257Trump Job Strongly Disapprove 47% (384) 3% (258) 22% (80) 82#1 Issue: Economy 46% (260) 34% (9) 20% () 562#1 Issue: Security 49% (78) 32% (8) 9% (68) 364#1 Issue: Health Care 57% (230) 26% (07) 7% (70) 407#1 Issue: Medicare / Social Security 5% (62) 34% (07) 6% (50) 39#1 Issue: Women’s Issues 28% (34) 42% (50) 30% (36) 20#1 Issue: Education 44% (55) 3% (38) 25% (32) 24#1 Issue: Energy 43% (32) 26% (9) 32% (24) 74#1 Issue: Other 52% (60) 22% (26) 26% (30) 62016 Vote: Hillary Clinton 50% (348) 3% (22) 9% (35) 6952016 Vote: Donald Trump 54% (406) 32% (245) 4% (04) 7552016 Vote: Someone else 55% (05) 34% (65) 2% (22) 922016 Vote: Didnt Vote 34% (5) 30% (32) 36% (58) 44Voted in 2014: Yes 54% (794) 32% (463) 4% (209) 466Voted in 2014: No 35% (26) 3% (94) 34% (20) 6202012 Vote: Barack Obama 52% (453) 3% (275) 7% (50) 8782012 Vote: Mitt Romney 56% (327) 32% (88) 2% (70) 5852012 Vote: Other 67% (55) 27% (22) 6% (5) 822012 Vote: Didn’t Vote 32% (74) 32% (7) 36% (95) 5404-Region: Northeast 44% (65) 38% (44) 8% (67) 3764-Region: Midwest 47% (229) 30% (45) 23% (0) 4844-Region: South 5% (394) 29% (227) 20% (55) 7764-Region: West 49% (222) 3% (39) 20% (88) 450Favorable of Trump 53% (475) 32% (284) 5% (33) 893Unfavorable of Trump 46% (488) 32% (34) 22% (24) 070



591

Table HR9_18




heard of Total N



592


Table HR9_19: Have you watched any of the following James Bond lms?The Living Daylights (1987)



heard of Total N

Adults 32% (669) 40% (844) 27% (573) 2086Gender: Male 43% (422) 37% (365) 20% (96) 983Gender: Female 22% (247) 43% (479) 34% (377) 03Age: 18-29 8% (65) 33% (6) 49% (72) 353Age: 30-44 30% (43) 42% (98) 28% (30) 47Age: 45-54 46% (208) 36% (65) 7% (79) 452Age: 55-64 35% (2) 46% (46) 9% (60) 38Age: 65+ 29% (40) 45% (220) 27% (3) 492Generation Z: 18-21 4% (6) 29% (33) 58% (66) 4Millennial: Age 22-37 23% (7) 39% (93) 38% (9) 50Generation X: Age 38-53 43% (26) 37% (227) 20% (2) 608Boomers: Age 54-72 33% (249) 46% (348) 2% (62) 760PID: Dem (no lean) 29% (98) 39% (265) 33% (224) 687PID: Ind (no lean) 34% (8) 4% (220) 25% (32) 533PID: Rep (no lean) 33% (289) 4% (359) 25% (27) 865PID/Gender: DemMen 40% (8) 34% (99) 26% (77) 294PID/Gender: DemWomen 2% (8) 42% (66) 37% (46) 393PID/Gender: Ind Men 44% (20) 40% (09) 6% (44) 273PID/Gender: Ind Women 23% (6) 43% () 34% (88) 260PID/Gender: Rep Men 44% (84) 38% (57) 8% (75) 45PID/Gender: Rep Women 23% (06) 45% (202) 32% (42) 450Ideo: Liberal (1-3) 3% (203) 42% (279) 27% (79) 66Ideo: Moderate (4) 32% (45) 43% (97) 25% (4) 456Ideo: Conservative (5-7) 37% (242) 40% (263) 23% (55) 660Educ: College 29% (38) 4% (53) 30% (389) 30Educ: Bachelors degree 38% (92) 38% (92) 25% (27) 50Educ: Post-grad 35% (96) 44% (2) 2% (57) 275



593

Table HR9_19




heard of Total N



594





heard of Total N




595

Table HR9_19




heard of Total N



596


Table HR9_20: Have you watched any of the following James Bond lms?Licence to Kill (1989)



heard of Total N

Adults 53% (03) 33% (687) 4% (296) 2086Gender: Male 64% (625) 26% (256) 0% (02) 983Gender: Female 43% (478) 39% (43) 8% (94) 03Age: 18-29 29% (02) 37% (29) 34% (2) 353Age: 30-44 50% (234) 33% (57) 7% (80) 47Age: 45-54 7% (32) 24% (08) 5% (24) 452Age: 55-64 64% (203) 30% (95) 6% (9) 38Age: 65+ 49% (243) 40% (98) % (52) 492Generation Z: 18-21 2% (24) 32% (37) 47% (53) 4Millennial: Age 22-37 39% (97) 36% (83) 24% (2) 50Generation X: Age 38-53 66% (402) 26% (58) 8% (47) 608Boomers: Age 54-72 57% (436) 35% (268) 7% (56) 760PID: Dem (no lean) 49% (336) 35% (237) 7% (4) 687PID: Ind (no lean) 5% (273) 34% (82) 5% (78) 533PID: Rep (no lean) 57% (494) 3% (267) 2% (04) 865PID/Gender: DemMen 6% (80) 23% (68) 6% (46) 294PID/Gender: DemWomen 40% (56) 43% (69) 7% (67) 393PID/Gender: Ind Men 6% (68) 3% (84) 8% (2) 273PID/Gender: Ind Women 40% (05) 38% (98) 22% (57) 260PID/Gender: Rep Men 67% (277) 25% (04) 8% (34) 45PID/Gender: Rep Women 48% (27) 36% (63) 6% (70) 450Ideo: Liberal (1-3) 49% (326) 35% (230) 6% (04) 66Ideo: Moderate (4) 56% (257) 33% (52) 0% (46) 456Ideo: Conservative (5-7) 58% (382) 34% (22) 9% (56) 660Educ: College 5% (668) 32% (46) 7% (26) 30Educ: Bachelors degree 59% (30) 3% (6) 0% (49) 50Educ: Post-grad 49% (34) 40% (0) % (3) 275



597

Table HR9_20




heard of Total N

Adults 53% (03) 33% (687) 4% (296) 2086Income: Under 50k 49% (576) 35% (409) 7% (97) 82Income: 50k-100k 56% (339) 33% (203) % (66) 608Income: 100k+ 63% (88) 25% (75) % (33) 296Ethnicity: White 52% (895) 35% (598) 3% (25) 708Ethnicity: Hispanic 53% (99) 28% (5) 9% (36) 87Ethnicity: Afr. Am. 57% (44) 22% (55) 22% (55) 254Ethnicity: Other 52% (64) 28% (34) 2% (26) 23Relig: Protestant 53% (276) 36% (89) 0% (54) 59Relig: Roman Catholic 58% (206) 32% (4) 0% (37) 357Relig: Something Else 52% (03) 33% (64) 5% (30) 97Relig: Jewish 69% (37) 22% (2) 9% (5) 54Relig: Evangelical 54% (404) 34% (254) 2% (90) 747Relig: Non-Evang. Catholics 55% (80) 35% (3) 0% (3) 325Relig: All Christian 54% (584) 34% (367) % (2) 072Relig: All Non-Christian 52% (29) 32% (79) 7% (42) 250Community: Urban 55% (283) 28% (42) 7% (86) 5Community: Suburban 52% (500) 35% (334) 2% (9) 952Community: Rural 5% (32) 34% (22) 5% (9) 623Employ: Private Sector 58% (400) 32% (220) 0% (7) 69Employ: Government 57% (94) 3% (5) 2% (2) 66Employ: Self-Employed 56% (98) 30% (53) 4% (24) 75Employ: Homemaker 39% (40) 42% (43) 9% (9) 02Employ: Student 24% (4) 32% (20) 44% (27) 60Employ: Retired 55% (274) 36% (82) 9% (45) 50Employ: Unemployed 42% (73) 38% (65) 20% (35) 72Employ: Other 50% (0) 24% (53) 25% (56) 29Military HH: Yes 64% (250) 27% (05) 9% (34) 389Military HH: No 50% (853) 34% (582) 5% (262) 697RD/WT: Right Direction 58% (48) 3% (262) % (93) 835RD/WT: Wrong Track 50% (622) 34% (425) 6% (203) 250


598





heard of Total N

Adults 53% (03) 33% (687) 4% (296) 2086Trump Job Approve 58% (52) 32% (282) 0% (92) 895Trump Job Disapprove 50% (534) 35% (373) 6% (7) 079Trump Job Strongly Approve 60% (290) 30% (45) 9% (45) 480Trump Job Somewhat Approve 56% (230) 33% (37) % (48) 45Trump Job Somewhat Disapprove 5% (3) 34% (87) 6% (40) 257Trump Job Strongly Disapprove 49% (404) 35% (286) 6% (3) 82#1 Issue: Economy 57% (322) 29% (65) 3% (76) 562#1 Issue: Security 52% (9) 34% (24) 4% (49) 364#1 Issue: Health Care 55% (222) 3% (27) 4% (58) 407#1 Issue: Medicare / Social Security 56% (78) 35% () 9% (30) 39#1 Issue: Women’s Issues 33% (40) 50% (60) 7% (2) 20#1 Issue: Education 49% (6) 35% (44) 6% (20) 24#1 Issue: Energy 45% (34) 3% (23) 24% (8) 74#1 Issue: Other 49% (57) 30% (34) 2% (25) 62016 Vote: Hillary Clinton 5% (355) 35% (245) 4% (95) 6952016 Vote: Donald Trump 59% (446) 33% (246) 8% (62) 7552016 Vote: Someone else 57% (0) 33% (63) 0% (20) 922016 Vote: Didnt Vote 43% (9) 30% (3) 27% (9) 44Voted in 2014: Yes 57% (83) 34% (495) 0% (40) 466Voted in 2014: No 44% (272) 3% (92) 25% (56) 6202012 Vote: Barack Obama 53% (468) 35% (306) 2% (04) 8782012 Vote: Mitt Romney 60% (353) 33% (9) 7% (40) 5852012 Vote: Other 70% (58) 29% (24) % () 822012 Vote: Didn’t Vote 4% (224) 3% (65) 28% (5) 5404-Region: Northeast 48% (8) 40% (49) 2% (46) 3764-Region: Midwest 53% (258) 29% (4) 7% (84) 4844-Region: South 56% (433) 3% (237) 4% (06) 7764-Region: West 5% (230) 35% (59) 3% (60) 450Favorable of Trump 60% (533) 3% (276) 9% (83) 893Unfavorable of Trump 49% (526) 34% (368) 6% (76) 070



599

Table HR9_20




heard of Total N



600


Table HR9_21: Have you watched any of the following James Bond lms?GoldenEye (1995)



heard of Total N

Adults 54% (33) 30% (624) 6% (329) 2086Gender: Male 68% (670) 23% (226) 9% (87) 983Gender: Female 42% (463) 36% (398) 22% (242) 03Age: 18-29 36% (26) 29% (03) 35% (24) 353Age: 30-44 64% (30) 23% (07) 3% (63) 47Age: 45-54 65% (293) 27% (22) 8% (38) 452Age: 55-64 60% (89) 3% (98) 0% (3) 38Age: 65+ 46% (224) 39% (94) 5% (73) 492Generation Z: 18-21 24% (27) 28% (32) 48% (55) 4Millennial: Age 22-37 53% (265) 26% (28) 22% (08) 50Generation X: Age 38-53 65% (396) 25% (54) 9% (57) 608Boomers: Age 54-72 52% (399) 36% (27) 2% (90) 760PID: Dem (no lean) 52% (358) 29% (20) 9% (28) 687PID: Ind (no lean) 53% (28) 30% (62) 7% (9) 533PID: Rep (no lean) 57% (494) 30% (26) 3% (0) 865PID/Gender: DemMen 69% (204) 9% (55) 2% (35) 294PID/Gender: DemWomen 39% (53) 37% (47) 24% (93) 393PID/Gender: Ind Men 64% (74) 27% (74) 9% (25) 273PID/Gender: Ind Women 4% (07) 34% (88) 25% (65) 260PID/Gender: Rep Men 70% (292) 23% (97) 6% (26) 45PID/Gender: Rep Women 45% (203) 36% (64) 9% (83) 450Ideo: Liberal (1-3) 55% (36) 29% (92) 6% (08) 66Ideo: Moderate (4) 58% (263) 29% (32) 3% (6) 456Ideo: Conservative (5-7) 56% (37) 33% (29) 0% (69) 660Educ: College 5% (665) 3% (407) 8% (229) 30Educ: Bachelors degree 62% (36) 26% (34) 2% (60) 50Educ: Post-grad 55% (52) 30% (83) 4% (40) 275



601

Table HR9_21




heard of Total N



602





heard of Total N

Adults 54% (33) 30% (624) 6% (329) 2086Trump Job Approve 58% (56) 30% (270) 2% (09) 895Trump Job Disapprove 53% (569) 30% (323) 7% (87) 079Trump Job Strongly Approve 6% (293) 27% (32) 2% (56) 480Trump Job Somewhat Approve 54% (224) 33% (38) 3% (53) 45Trump Job Somewhat Disapprove 55% (4) 28% (72) 7% (44) 257Trump Job Strongly Disapprove 52% (428) 30% (250) 7% (43) 82#1 Issue: Economy 6% (344) 24% (36) 4% (8) 562#1 Issue: Security 53% (92) 34% (22) 4% (49) 364#1 Issue: Health Care 53% (27) 32% (29) 5% (6) 407#1 Issue: Medicare / Social Security 52% (65) 34% (08) 4% (45) 39#1 Issue: Women’s Issues 4% (50) 37% (45) 22% (26) 20#1 Issue: Education 52% (65) 29% (36) 9% (23) 24#1 Issue: Energy 52% (38) 23% (7) 25% (9) 74#1 Issue: Other 53% (6) 26% (3) 2% (24) 62016 Vote: Hillary Clinton 56% (386) 29% (200) 6% (09) 6952016 Vote: Donald Trump 58% (437) 3% (233) % (84) 7552016 Vote: Someone else 59% (4) 30% (58) % (2) 922016 Vote: Didnt Vote 44% (95) 30% (3) 26% (5) 44Voted in 2014: Yes 58% (849) 29% (432) 3% (84) 466Voted in 2014: No 46% (284) 3% (92) 23% (44) 6202012 Vote: Barack Obama 56% (49) 30% (263) 4% (23) 8782012 Vote: Mitt Romney 59% (346) 3% (83) 0% (57) 5852012 Vote: Other 62% (5) 3% (25) 7% (6) 822012 Vote: Didn’t Vote 45% (245) 28% (53) 26% (42) 5404-Region: Northeast 5% (93) 36% (36) 3% (47) 3764-Region: Midwest 54% (264) 28% (34) 8% (86) 4844-Region: South 55% (427) 28% (22) 7% (28) 7764-Region: West 56% (250) 29% (33) 5% (67) 450Favorable of Trump 59% (525) 30% (266) % (02) 893Unfavorable of Trump 52% (56) 30% (322) 7% (87) 070



603

Table HR9_21




heard of Total N



604


Table HR9_22: Have you watched any of the following James Bond lms?Tomorrow Never Dies (1997)



heard of Total N

Adults 55% (53) 30% (629) 5% (304) 2086Gender: Male 66% (653) 23% (230) 0% (99) 983Gender: Female 45% (500) 36% (399) 9% (205) 03Age: 18-29 34% (2) 29% (03) 37% (29) 353Age: 30-44 66% (33) 22% (03) 2% (56) 47Age: 45-54 62% (278) 3% (40) 8% (34) 452Age: 55-64 57% (80) 36% (4) 7% (23) 38Age: 65+ 53% (260) 35% (70) 3% (62) 492Generation Z: 18-21 9% (22) 28% (32) 53% (60) 4Millennial: Age 22-37 55% (273) 25% (25) 2% (03) 50Generation X: Age 38-53 63% (384) 28% (7) 9% (52) 608Boomers: Age 54-72 56% (425) 35% (263) 9% (7) 760PID: Dem (no lean) 53% (366) 28% (93) 9% (29) 687PID: Ind (no lean) 54% (29) 3% (63) 5% (79) 533PID: Rep (no lean) 57% (496) 32% (273) % (96) 865PID/Gender: DemMen 66% (93) 8% (52) 7% (49) 294PID/Gender: DemWomen 44% (73) 36% (4) 20% (80) 393PID/Gender: Ind Men 65% (76) 28% (76) 8% (2) 273PID/Gender: Ind Women 44% (5) 33% (87) 23% (59) 260PID/Gender: Rep Men 68% (284) 25% (02) 7% (29) 45PID/Gender: Rep Women 47% (22) 38% (7) 5% (66) 450Ideo: Liberal (1-3) 56% (368) 28% (87) 6% (06) 66Ideo: Moderate (4) 59% (267) 30% (35) 2% (54) 456Ideo: Conservative (5-7) 57% (375) 34% (228) 9% (57) 660Educ: College 53% (684) 30% (396) 7% (22) 30Educ: Bachelors degree 62% (38) 28% (42) 0% (50) 50Educ: Post-grad 55% (5) 33% (9) 2% (33) 275



605

Table HR9_22




heard of Total N

Adults 55% (53) 30% (629) 5% (304) 2086Income: Under 50k 5% (602) 32% (377) 7% (203) 82Income: 50k-100k 60% (362) 29% (75) 2% (7) 608Income: 100k+ 64% (89) 26% (77) 0% (3) 296Ethnicity: White 55% (933) 32% (55) 3% (224) 708Ethnicity: Hispanic 59% (0) 22% (40) 20% (36) 87Ethnicity: Afr. Am. 60% (52) 9% (48) 2% (55) 254Ethnicity: Other 54% (67) 25% (3) 2% (26) 23Relig: Protestant 52% (272) 35% (82) 2% (65) 59Relig: Roman Catholic 57% (202) 32% (5) % (39) 357Relig: Something Else 56% (0) 29% (57) 5% (30) 97Relig: Jewish 72% (39) 9% (0) 9% (5) 54Relig: Evangelical 55% (40) 33% (244) 2% (93) 747Relig: Non-Evang. Catholics 54% (74) 34% (09) 3% (4) 325Relig: All Christian 55% (584) 33% (354) 3% (34) 072Relig: All Non-Christian 54% (35) 3% (78) 5% (37) 250Community: Urban 58% (295) 24% (24) 8% (9) 5Community: Suburban 56% (529) 32% (303) 3% (20) 952Community: Rural 53% (328) 32% (202) 5% (93) 623Employ: Private Sector 59% (409) 29% (204) % (78) 69Employ: Government 57% (95) 30% (49) 3% (22) 66Employ: Self-Employed 65% (3) 23% (40) 2% (2) 75Employ: Homemaker 37% (38) 43% (44) 9% (20) 02Employ: Student 22% (4) 30% (8) 48% (29) 60Employ: Retired 57% (285) 33% (67) 0% (49) 50Employ: Unemployed 47% (8) 30% (52) 22% (39) 72Employ: Other 54% (8) 25% (55) 2% (46) 29Military HH: Yes 63% (245) 27% (06) 0% (38) 389Military HH: No 54% (908) 3% (523) 6% (266) 697RD/WT: Right Direction 57% (479) 32% (263) % (93) 835RD/WT: Wrong Track 54% (673) 29% (366) 7% (2) 250


606





heard of Total N

Adults 55% (53) 30% (629) 5% (304) 2086Trump Job Approve 59% (526) 3% (280) 0% (89) 895Trump Job Disapprove 54% (578) 30% (323) 6% (78) 079Trump Job Strongly Approve 59% (28) 32% (56) 9% (43) 480Trump Job Somewhat Approve 59% (245) 30% (24) % (46) 45Trump Job Somewhat Disapprove 52% (34) 30% (77) 8% (46) 257Trump Job Strongly Disapprove 54% (443) 30% (246) 6% (32) 82#1 Issue: Economy 6% (343) 25% (42) 4% (78) 562#1 Issue: Security 54% (97) 33% (9) 3% (47) 364#1 Issue: Health Care 54% (22) 32% (3) 3% (54) 407#1 Issue: Medicare / Social Security 57% (8) 32% (0) % (36) 39#1 Issue: Women’s Issues 4% (49) 38% (46) 2% (25) 20#1 Issue: Education 52% (65) 32% (40) 6% (20) 24#1 Issue: Energy 54% (40) 23% (7) 23% (7) 74#1 Issue: Other 48% (56) 29% (34) 23% (26) 62016 Vote: Hillary Clinton 57% (397) 28% (94) 5% (04) 6952016 Vote: Donald Trump 58% (44) 33% (249) 9% (65) 7552016 Vote: Someone else 56% (08) 33% (64) % (20) 922016 Vote: Didnt Vote 46% (204) 28% (22) 26% (5) 44Voted in 2014: Yes 60% (872) 30% (435) % (58) 466Voted in 2014: No 45% (280) 3% (94) 24% (46) 6202012 Vote: Barack Obama 58% (507) 30% (26) 3% (0) 8782012 Vote: Mitt Romney 62% (360) 3% (79) 8% (46) 5852012 Vote: Other 63% (52) 33% (27) 4% (3) 822012 Vote: Didn’t Vote 43% (233) 30% (62) 27% (45) 5404-Region: Northeast 52% (97) 35% (33) 2% (47) 3764-Region: Midwest 55% (264) 30% (44) 6% (76) 4844-Region: South 56% (434) 29% (222) 5% (20) 7764-Region: West 57% (257) 29% (3) 4% (6) 450Favorable of Trump 60% (532) 3% (279) 9% (82) 893Unfavorable of Trump 54% (573) 30% (36) 7% (8) 070



607

Table HR9_22




heard of Total N

Adults 55% (53) 30% (629) 5% (304) 2086Very Favorable of Trump 58% (290) 33% (66) 9% (44) 50Somewhat Favorable of Trump 62% (24) 29% (3) 0% (38) 392Somewhat Unfavorable of Trump 56% () 30% (59) 5% (30) 200Very Unfavorable of Trump 53% (462) 30% (257) 7% (5) 870Frequent TV watchers 56% (907) 3% (500) 4% (224) 632Frequent movie watchers 6% (586) 24% (235) 5% (40) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


608


Table HR9_23: Have you watched any of the following James Bond lms?The World Is Not Enough (1999)



heard of Total N

Adults 42% (870) 37% (775) 2% (440) 2086Gender: Male 56% (55) 3% (300) 3% (32) 983Gender: Female 29% (320) 43% (475) 28% (308) 03Age: 18-29 30% (04) 28% (00) 42% (48) 353Age: 30-44 56% (263) 30% (4) 4% (67) 47Age: 45-54 49% (223) 37% (68) 3% (6) 452Age: 55-64 4% (3) 43% (38) 5% (49) 38Age: 65+ 30% (49) 46% (228) 23% (5) 492Generation Z: 18-21 5% (7) 28% (32) 57% (65) 4Millennial: Age 22-37 49% (244) 27% (33) 25% (23) 50Generation X: Age 38-53 50% (302) 37% (224) 4% (82) 608Boomers: Age 54-72 37% (283) 44% (333) 9% (44) 760PID: Dem (no lean) 40% (274) 37% (254) 23% (60) 687PID: Ind (no lean) 4% (220) 37% (95) 22% (9) 533PID: Rep (no lean) 44% (377) 38% (326) 9% (62) 865PID/Gender: DemMen 56% (66) 29% (85) 5% (43) 294PID/Gender: DemWomen 27% (07) 43% (69) 30% (6) 393PID/Gender: Ind Men 53% (46) 34% (93) 2% (34) 273PID/Gender: Ind Women 28% (74) 39% (02) 32% (84) 260PID/Gender: Rep Men 57% (238) 29% (22) 3% (54) 45PID/Gender: Rep Women 3% (39) 45% (203) 24% (08) 450Ideo: Liberal (1-3) 42% (28) 36% (236) 22% (44) 66Ideo: Moderate (4) 42% (93) 40% (8) 8% (82) 456Ideo: Conservative (5-7) 42% (275) 4% (270) 7% (5) 660Educ: College 38% (492) 38% (497) 24% (3) 30Educ: Bachelors degree 50% (254) 34% (72) 6% (84) 50Educ: Post-grad 45% (24) 38% (05) 6% (45) 275



609

Table HR9_23




heard of Total N

Adults 42% (870) 37% (775) 2% (440) 2086Income: Under 50k 38% (448) 38% (445) 24% (289) 82Income: 50k-100k 43% (264) 38% (232) 8% (2) 608Income: 100k+ 54% (59) 33% (99) 3% (39) 296Ethnicity: White 4% (698) 39% (668) 20% (343) 708Ethnicity: Hispanic 5% (96) 26% (49) 23% (42) 87Ethnicity: Afr. Am. 44% () 30% (77) 26% (66) 254Ethnicity: Other 50% (62) 25% (3) 25% (3) 23Relig: Protestant 35% (8) 45% (232) 20% (06) 59Relig: Roman Catholic 48% (7) 36% (29) 6% (57) 357Relig: Something Else 42% (83) 33% (65) 25% (49) 97Relig: Jewish 45% (24) 32% (7) 23% (2) 54Relig: Evangelical 4% (309) 39% (293) 9% (45) 747Relig: Non-Evang. Catholics 39% (26) 4% (33) 20% (67) 325Relig: All Christian 4% (435) 40% (426) 20% (22) 072Relig: All Non-Christian 36% (9) 40% (99) 24% (59) 250Community: Urban 45% (230) 33% (69) 22% () 5Community: Suburban 42% (403) 38% (357) 20% (92) 952Community: Rural 38% (237) 40% (249) 22% (37) 623Employ: Private Sector 48% (334) 36% (250) 5% (06) 69Employ: Government 45% (75) 35% (58) 20% (33) 66Employ: Self-Employed 54% (94) 28% (49) 8% (32) 75Employ: Homemaker 27% (28) 46% (47) 27% (27) 02Employ: Student 7% (0) 36% (22) 46% (28) 60Employ: Retired 34% (73) 45% (223) 2% (05) 50Employ: Unemployed 40% (69) 33% (57) 27% (47) 72Employ: Other 40% (87) 32% (69) 29% (63) 29Military HH: Yes 47% (84) 35% (38) 7% (67) 389Military HH: No 40% (687) 38% (637) 22% (373) 697RD/WT: Right Direction 42% (352) 39% (322) 9% (6) 835RD/WT: Wrong Track 4% (58) 36% (453) 22% (279) 250


610





heard of Total N

Adults 42% (870) 37% (775) 2% (440) 2086Trump Job Approve 44% (395) 38% (340) 8% (60) 895Trump Job Disapprove 4% (439) 37% (403) 22% (236) 079Trump Job Strongly Approve 43% (207) 38% (83) 9% (9) 480Trump Job Somewhat Approve 45% (88) 38% (57) 7% (69) 45Trump Job Somewhat Disapprove 4% (06) 37% (96) 22% (56) 257Trump Job Strongly Disapprove 4% (333) 37% (307) 22% (80) 82#1 Issue: Economy 52% (290) 3% (74) 7% (98) 562#1 Issue: Security 40% (46) 37% (36) 22% (8) 364#1 Issue: Health Care 39% (57) 42% (72) 9% (77) 407#1 Issue: Medicare / Social Security 35% (2) 43% (36) 22% (7) 39#1 Issue: Women’s Issues 33% (39) 38% (45) 30% (36) 20#1 Issue: Education 37% (46) 43% (54) 20% (24) 24#1 Issue: Energy 43% (32) 28% (2) 29% (2) 74#1 Issue: Other 4% (47) 3% (37) 28% (32) 62016 Vote: Hillary Clinton 43% (297) 37% (258) 20% (4) 6952016 Vote: Donald Trump 42% (39) 4% (306) 7% (30) 7552016 Vote: Someone else 47% (90) 39% (75) 5% (28) 922016 Vote: Didnt Vote 37% (64) 3% (37) 32% (40) 44Voted in 2014: Yes 44% (65) 39% (566) 7% (248) 466Voted in 2014: No 35% (29) 34% (209) 3% (92) 6202012 Vote: Barack Obama 44% (386) 38% (333) 8% (60) 8782012 Vote: Mitt Romney 43% (253) 4% (240) 6% (92) 5852012 Vote: Other 52% (43) 37% (30) % (9) 822012 Vote: Didn’t Vote 35% (89) 32% (73) 33% (79) 5404-Region: Northeast 37% (4) 44% (64) 9% (7) 3764-Region: Midwest 43% (207) 34% (65) 23% (2) 4844-Region: South 4% (322) 37% (284) 22% (70) 7764-Region: West 45% (20) 36% (62) 9% (87) 450Favorable of Trump 45% (403) 37% (333) 8% (57) 893Unfavorable of Trump 40% (430) 38% (40) 22% (238) 070



611

Table HR9_23




heard of Total N



612


Table HR9_24: Have you watched any of the following James Bond lms?Die Another Day (2002)



heard of Total N

Adults 54% (7) 33% (685) 4% (283) 2086Gender: Male 65% (640) 27% (264) 8% (79) 983Gender: Female 43% (478) 38% (42) 9% (204) 03Age: 18-29 40% (40) 29% (03) 3% (0) 353Age: 30-44 64% (303) 26% (22) 0% (47) 47Age: 45-54 60% (270) 34% (52) 7% (30) 452Age: 55-64 57% (83) 33% (04) 0% (32) 38Age: 65+ 45% (222) 42% (205) 3% (65) 492Generation Z: 18-21 2% (24) 32% (37) 47% (54) 4Millennial: Age 22-37 58% (29) 25% (24) 7% (86) 50Generation X: Age 38-53 6% (369) 32% (96) 7% (43) 608Boomers: Age 54-72 5% (39) 38% (286) % (83) 760PID: Dem (no lean) 52% (358) 3% (24) 7% (5) 687PID: Ind (no lean) 53% (282) 34% (80) 3% (7) 533PID: Rep (no lean) 55% (477) 34% (29) % (97) 865PID/Gender: DemMen 66% (93) 2% (63) 3% (38) 294PID/Gender: DemWomen 42% (65) 38% (5) 20% (77) 393PID/Gender: Ind Men 64% (75) 30% (83) 6% (5) 273PID/Gender: Ind Women 4% (07) 37% (97) 2% (56) 260PID/Gender: Rep Men 65% (272) 28% (8) 6% (26) 45PID/Gender: Rep Women 46% (205) 39% (74) 6% (7) 450Ideo: Liberal (1-3) 53% (349) 32% (2) 5% (0) 66Ideo: Moderate (4) 57% (26) 32% (45) % (50) 456Ideo: Conservative (5-7) 54% (358) 37% (247) 8% (55) 660Educ: College 5% (665) 32% (49) 7% (26) 30Educ: Bachelors degree 59% (304) 33% (70) 7% (36) 50Educ: Post-grad 54% (48) 35% (95) % (3) 275



613

Table HR9_24




heard of Total N

Adults 54% (7) 33% (685) 4% (283) 2086Income: Under 50k 50% (595) 33% (395) 6% (9) 82Income: 50k-100k 55% (333) 35% (23) 0% (6) 608Income: 100k+ 64% (89) 26% (77) 0% (3) 296Ethnicity: White 52% (887) 35% (602) 3% (220) 708Ethnicity: Hispanic 59% (0) 26% (48) 5% (28) 87Ethnicity: Afr. Am. 63% (60) 20% (50) 7% (43) 254Ethnicity: Other 57% (70) 27% (33) 6% (20) 23Relig: Protestant 5% (263) 39% (204) 0% (52) 59Relig: Roman Catholic 58% (206) 3% (0) % (40) 357Relig: Something Else 56% (0) 30% (59) 4% (28) 97Relig: Jewish 5% (27) 34% (9) 5% (8) 54Relig: Evangelical 53% (400) 34% (254) 3% (94) 747Relig: Non-Evang. Catholics 55% (79) 37% (9) 8% (26) 325Relig: All Christian 54% (579) 35% (373) % (20) 072Relig: All Non-Christian 55% (37) 28% (7) 7% (42) 250Community: Urban 59% (30) 25% (27) 6% (83) 5Community: Suburban 52% (495) 35% (335) 3% (22) 952Community: Rural 52% (322) 36% (223) 2% (78) 623Employ: Private Sector 59% (405) 3% (24) 0% (7) 69Employ: Government 58% (97) 29% (49) 2% (20) 66Employ: Self-Employed 6% (07) 29% (50) 0% (8) 75Employ: Homemaker 46% (47) 38% (39) 6% (6) 02Employ: Student 29% (8) 33% (20) 38% (23) 60Employ: Retired 5% (253) 39% (95) 0% (52) 50Employ: Unemployed 47% (82) 34% (59) 8% (32) 72Employ: Other 50% (09) 27% (60) 23% (5) 29Military HH: Yes 64% (247) 27% (07) 9% (35) 389Military HH: No 5% (870) 34% (579) 5% (249) 697RD/WT: Right Direction 55% (46) 34% (287) 0% (87) 835RD/WT: Wrong Track 52% (656) 32% (398) 6% (96) 250


614





heard of Total N

Adults 54% (7) 33% (685) 4% (283) 2086Trump Job Approve 55% (490) 35% (33) 0% (92) 895Trump Job Disapprove 53% (575) 32% (344) 5% (59) 079Trump Job Strongly Approve 55% (266) 35% (66) 0% (48) 480Trump Job Somewhat Approve 54% (224) 35% (47) % (45) 45Trump Job Somewhat Disapprove 54% (39) 32% (8) 4% (37) 257Trump Job Strongly Disapprove 53% (436) 32% (263) 5% (22) 82#1 Issue: Economy 60% (340) 27% (54) 2% (68) 562#1 Issue: Security 52% (90) 36% (32) % (42) 364#1 Issue: Health Care 54% (220) 3% (27) 5% (60) 407#1 Issue: Medicare / Social Security 52% (66) 38% (20) 0% (33) 39#1 Issue: Women’s Issues 42% (5) 37% (45) 20% (24) 20#1 Issue: Education 47% (58) 38% (47) 6% (20) 24#1 Issue: Energy 52% (38) 30% (23) 8% (3) 74#1 Issue: Other 47% (55) 33% (38) 20% (23) 62016 Vote: Hillary Clinton 55% (384) 3% (26) 4% (95) 6952016 Vote: Donald Trump 55% (47) 37% (276) 8% (62) 7552016 Vote: Someone else 56% (07) 36% (69) 8% (6) 922016 Vote: Didnt Vote 47% (208) 28% (23) 25% (0) 44Voted in 2014: Yes 56% (825) 33% (488) 0% (52) 466Voted in 2014: No 47% (292) 32% (97) 2% (3) 6202012 Vote: Barack Obama 57% (498) 3% (276) 2% (04) 8782012 Vote: Mitt Romney 54% (37) 38% (22) 8% (47) 5852012 Vote: Other 6% (50) 35% (28) 4% (3) 822012 Vote: Didn’t Vote 47% (252) 30% (60) 24% (29) 5404-Region: Northeast 49% (84) 38% (44) 3% (48) 3764-Region: Midwest 54% (26) 32% (53) 4% (69) 4844-Region: South 56% (43) 3% (238) 4% (07) 7764-Region: West 54% (24) 33% (49) 3% (60) 450Favorable of Trump 56% (502) 34% (307) 9% (85) 893Unfavorable of Trump 53% (566) 32% (339) 5% (64) 070



615

Table HR9_24




heard of Total N



616





heard of Total N

Adults 59% (23) 30% (634) % (22) 2086Gender: Male 70% (686) 24% (232) 7% (65) 983Gender: Female 49% (545) 36% (402) 4% (56) 03Age: 18-29 47% (66) 26% (9) 27% (95) 353Age: 30-44 66% (32) 26% (20) 8% (39) 47Age: 45-54 64% (29) 30% (35) 6% (25) 452Age: 55-64 57% (82) 35% (2) 8% (24) 38Age: 65+ 57% (280) 35% (75) 8% (38) 492Generation Z: 18-21 28% (32) 30% (34) 42% (48) 4Millennial: Age 22-37 62% (3) 24% (8) 4% (7) 50Generation X: Age 38-53 64% (39) 29% (78) 6% (39) 608Boomers: Age 54-72 59% (445) 34% (260) 7% (55) 760PID: Dem (no lean) 55% (378) 3% (26) 4% (94) 687PID: Ind (no lean) 6% (325) 29% (52) % (56) 533PID: Rep (no lean) 6% (529) 3% (265) 8% (7) 865PID/Gender: DemMen 68% (99) 2% (62) % (33) 294PID/Gender: DemWomen 45% (78) 39% (54) 5% (60) 393PID/Gender: Ind Men 7% (95) 24% (66) 5% (2) 273PID/Gender: Ind Women 50% (30) 33% (87) 7% (44) 260PID/Gender: Rep Men 70% (292) 25% (04) 4% (9) 45PID/Gender: Rep Women 53% (237) 36% (6) 2% (52) 450Ideo: Liberal (1-3) 58% (382) 32% (208) % (70) 66Ideo: Moderate (4) 64% (293) 28% (27) 8% (36) 456Ideo: Conservative (5-7) 6% (40) 33% (26) 7% (43) 660Educ: College 57% (740) 30% (386) 3% (74) 30Educ: Bachelors degree 63% (322) 3% (59) 6% (29) 50Educ: Post-grad 6% (69) 32% (89) 6% (8) 275



617

Table HR9_25




heard of Total N

Adults 59% (23) 30% (634) % (22) 2086Income: Under 50k 54% (644) 32% (380) 3% (58) 82Income: 50k-100k 63% (382) 30% (80) 8% (46) 608Income: 100k+ 69% (205) 25% (74) 6% (7) 296Ethnicity: White 59% (002) 32% (549) 9% (57) 708Ethnicity: Hispanic 65% (2) 23% (43) 2% (23) 87Ethnicity: Afr. Am. 60% (53) 22% (56) 8% (46) 254Ethnicity: Other 62% (76) 24% (29) 5% (8) 23Relig: Protestant 57% (295) 36% (86) 7% (38) 59Relig: Roman Catholic 6% (28) 3% (2) 8% (27) 357Relig: Something Else 6% (20) 29% (56) 0% (20) 97Relig: Jewish 75% (40) 6% (9) 9% (5) 54Relig: Evangelical 60% (446) 32% (238) 8% (63) 747Relig: Non-Evang. Catholics 58% (87) 35% (5) 7% (22) 325Relig: All Christian 59% (633) 33% (354) 8% (85) 072Relig: All Non-Christian 59% (47) 26% (66) 5% (37) 250Community: Urban 60% (305) 28% (42) 2% (64) 5Community: Suburban 60% (569) 32% (303) 8% (79) 952Community: Rural 57% (356) 30% (89) 3% (78) 623Employ: Private Sector 64% (440) 29% (203) 7% (47) 69Employ: Government 66% (0) 24% (39) 0% (7) 66Employ: Self-Employed 72% (25) 22% (38) 7% (2) 75Employ: Homemaker 44% (44) 43% (44) 3% (4) 02Employ: Student 33% (20) 32% (9) 35% (2) 60Employ: Retired 59% (294) 34% (70) 8% (38) 50Employ: Unemployed 5% (88) 3% (53) 8% (3) 72Employ: Other 50% () 3% (67) 9% (4) 29Military HH: Yes 70% (272) 24% (9) 6% (25) 389Military HH: No 56% (959) 32% (542) 2% (96) 697RD/WT: Right Direction 63% (524) 29% (246) 8% (66) 835RD/WT: Wrong Track 57% (707) 3% (388) 2% (56) 250


618





heard of Total N

Adults 59% (23) 30% (634) % (22) 2086Trump Job Approve 63% (567) 29% (26) 7% (67) 895Trump Job Disapprove 56% (607) 32% (345) 2% (27) 079Trump Job Strongly Approve 64% (30) 28% (36) 7% (35) 480Trump Job Somewhat Approve 62% (257) 30% (26) 8% (32) 45Trump Job Somewhat Disapprove 56% (44) 32% (82) 2% (3) 257Trump Job Strongly Disapprove 56% (462) 32% (263) 2% (96) 82#1 Issue: Economy 65% (365) 26% (44) 9% (52) 562#1 Issue: Security 59% (25) 30% (08) % (40) 364#1 Issue: Health Care 59% (240) 3% (24) 0% (42) 407#1 Issue: Medicare / Social Security 58% (85) 34% (09) 8% (25) 39#1 Issue: Women’s Issues 49% (59) 35% (42) 6% (9) 20#1 Issue: Education 52% (64) 39% (49) 9% () 24#1 Issue: Energy 59% (44) 30% (22) % (8) 74#1 Issue: Other 50% (58) 30% (35) 20% (23) 62016 Vote: Hillary Clinton 59% (4) 30% (2) % (73) 6952016 Vote: Donald Trump 64% (486) 30% (223) 6% (45) 7552016 Vote: Someone else 6% (8) 34% (65) 5% (0) 922016 Vote: Didnt Vote 49% (25) 3% (35) 2% (92) 44Voted in 2014: Yes 63% (927) 30% (433) 7% (06) 466Voted in 2014: No 49% (304) 32% (200) 9% (6) 6202012 Vote: Barack Obama 6% (535) 3% (27) 8% (72) 8782012 Vote: Mitt Romney 64% (377) 30% (77) 5% (32) 5852012 Vote: Other 69% (56) 30% (24) 2% () 822012 Vote: Didn’t Vote 49% (263) 30% (6) 22% (6) 5404-Region: Northeast 55% (207) 35% (32) 0% (37) 3764-Region: Midwest 56% (270) 32% (53) 3% (6) 4844-Region: South 6% (47) 28% (220) % (85) 7764-Region: West 63% (283) 28% (28) 9% (39) 450Favorable of Trump 65% (576) 29% (257) 7% (59) 893Unfavorable of Trump 56% (603) 32% (339) 2% (28) 070



619

Table HR9_25




heard of Total N

Adults 59% (23) 30% (634) % (22) 2086Very Favorable of Trump 65% (326) 28% (4) 7% (34) 50Somewhat Favorable of Trump 64% (250) 30% (6) 7% (26) 392Somewhat Unfavorable of Trump 56% (3) 30% (60) 3% (27) 200Very Unfavorable of Trump 56% (490) 32% (279) 2% (0) 870Frequent TV watchers 59% (968) 30% (497) 0% (66) 632Frequent movie watchers 66% (632) 25% (238) 0% (92) 962Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


620


Table HR9_26: Have you watched any of the following James Bond lms?Quantum of Solace (2008)



heard of Total N

Adults 42% (882) 38% (783) 20% (42) 2086Gender: Male 56% (547) 3% (303) 3% (32) 983Gender: Female 30% (335) 43% (480) 26% (289) 03Age: 18-29 39% (38) 29% (04) 3% () 353Age: 30-44 53% (249) 34% (62) 3% (60) 47Age: 45-54 47% (2) 40% (79) 4% (63) 452Age: 55-64 37% (9) 43% (37) 9% (62) 38Age: 65+ 34% (65) 4% (20) 26% (26) 492Generation Z: 18-21 25% (28) 26% (30) 49% (56) 4Millennial: Age 22-37 52% (259) 30% (5) 8% (92) 50Generation X: Age 38-53 48% (29) 39% (237) 3% (79) 608Boomers: Age 54-72 37% (279) 43% (325) 20% (55) 760PID: Dem (no lean) 39% (27) 37% (252) 24% (64) 687PID: Ind (no lean) 45% (240) 37% (96) 8% (97) 533PID: Rep (no lean) 43% (37) 39% (335) 8% (60) 865PID/Gender: DemMen 57% (69) 26% (77) 6% (49) 294PID/Gender: DemWomen 26% (02) 45% (75) 29% (5) 393PID/Gender: Ind Men 59% (60) 30% (83) % (30) 273PID/Gender: Ind Women 3% (8) 43% (2) 26% (67) 260PID/Gender: Rep Men 53% (29) 34% (43) 3% (53) 45PID/Gender: Rep Women 34% (52) 43% (92) 24% (06) 450Ideo: Liberal (1-3) 45% (298) 36% (235) 9% (28) 66Ideo: Moderate (4) 45% (204) 38% (74) 7% (77) 456Ideo: Conservative (5-7) 40% (266) 4% (270) 9% (24) 660Educ: College 40% (526) 37% (476) 23% (299) 30Educ: Bachelors degree 46% (236) 38% (96) 5% (79) 50Educ: Post-grad 44% (20) 40% () 6% (43) 275



621

Table HR9_26




heard of Total N



622





heard of Total N

Adults 42% (882) 38% (783) 20% (42) 2086Trump Job Approve 43% (383) 39% (352) 8% (60) 895Trump Job Disapprove 43% (460) 37% (399) 20% (29) 079Trump Job Strongly Approve 42% (202) 38% (84) 20% (95) 480Trump Job Somewhat Approve 44% (8) 4% (69) 6% (65) 45Trump Job Somewhat Disapprove 42% (09) 39% (0) 9% (48) 257Trump Job Strongly Disapprove 43% (35) 36% (299) 2% (7) 82#1 Issue: Economy 5% (286) 35% (95) 4% (8) 562#1 Issue: Security 37% (34) 39% (4) 24% (89) 364#1 Issue: Health Care 44% (79) 37% (52) 9% (76) 407#1 Issue: Medicare / Social Security 37% (7) 39% (25) 24% (76) 39#1 Issue: Women’s Issues 34% (4) 43% (5) 23% (28) 20#1 Issue: Education 33% (4) 48% (59) 9% (24) 24#1 Issue: Energy 49% (36) 29% (2) 22% (6) 74#1 Issue: Other 4% (48) 32% (37) 27% (3) 62016 Vote: Hillary Clinton 43% (299) 36% (250) 2% (46) 6952016 Vote: Donald Trump 42% (320) 40% (300) 8% (34) 7552016 Vote: Someone else 48% (92) 4% (79) % (22) 922016 Vote: Didnt Vote 38% (69) 35% (54) 27% (9) 44Voted in 2014: Yes 44% (64) 39% (566) 8% (259) 466Voted in 2014: No 39% (24) 35% (27) 26% (62) 6202012 Vote: Barack Obama 43% (379) 38% (33) 9% (67) 8782012 Vote: Mitt Romney 42% (243) 43% (249) 6% (93) 5852012 Vote: Other 56% (46) 32% (26) 2% (0) 822012 Vote: Didn’t Vote 39% (23) 33% (76) 28% (5) 5404-Region: Northeast 37% (40) 43% (60) 20% (77) 3764-Region: Midwest 42% (204) 39% (87) 9% (93) 4844-Region: South 45% (352) 34% (26) 2% (63) 7764-Region: West 4% (86) 39% (75) 20% (89) 450Favorable of Trump 45% (398) 39% (345) 7% (50) 893Unfavorable of Trump 42% (444) 37% (400) 2% (226) 070



623

Table HR9_26




heard of Total N



624


Table HR9_27: Have you watched any of the following James Bond lms?Skyfall (2012)



heard of Total N

Adults 49% (03) 33% (686) 8% (369) 2086Gender: Male 64% (63) 25% (24) % () 983Gender: Female 36% (40) 40% (445) 23% (258) 03Age: 18-29 49% (72) 26% (9) 25% (89) 353Age: 30-44 57% (266) 3% (46) 3% (59) 47Age: 45-54 5% (23) 35% (58) 4% (63) 452Age: 55-64 50% (58) 36% (5) 4% (46) 38Age: 65+ 42% (204) 36% (76) 23% (2) 492Generation Z: 18-21 38% (43) 26% (30) 36% (4) 4Millennial: Age 22-37 57% (283) 27% (34) 7% (83) 50Generation X: Age 38-53 52% (38) 34% (205) 4% (85) 608Boomers: Age 54-72 44% (337) 39% (295) 7% (28) 760PID: Dem (no lean) 49% (334) 32% (27) 20% (36) 687PID: Ind (no lean) 50% (269) 34% (82) 5% (82) 533PID: Rep (no lean) 50% (428) 33% (286) 7% (50) 865PID/Gender: DemMen 66% (95) 22% (65) 2% (35) 294PID/Gender: DemWomen 36% (40) 39% (52) 26% (0) 393PID/Gender: Ind Men 63% (72) 28% (76) 9% (25) 273PID/Gender: Ind Women 37% (96) 4% (07) 22% (57) 260PID/Gender: Rep Men 63% (263) 24% (0) 2% (5) 45PID/Gender: Rep Women 37% (65) 4% (86) 22% (99) 450Ideo: Liberal (1-3) 52% (346) 32% (2) 6% (04) 66Ideo: Moderate (4) 53% (239) 33% (52) 4% (65) 456Ideo: Conservative (5-7) 48% (39) 34% (228) 7% (4) 660Educ: College 47% (6) 33% (432) 20% (258) 30Educ: Bachelors degree 5% (26) 34% (73) 5% (77) 50Educ: Post-grad 58% (60) 30% (82) 2% (33) 275



625

Table HR9_27




heard of Total N



626





heard of Total N




627

Table HR9_27




heard of Total N



628


Table HR9_28: Have you watched any of the following James Bond lms?Spectre (2015)



heard of Total N

Adults 38% (794) 42% (886) 9% (407) 2086Gender: Male 52% (56) 36% (358) % (09) 983Gender: Female 25% (278) 48% (528) 27% (298) 03Age: 18-29 39% (39) 33% (6) 28% (99) 353Age: 30-44 48% (226) 38% (78) 4% (68) 47Age: 45-54 40% (83) 44% (98) 6% (7) 452Age: 55-64 36% (5) 45% (44) 9% (59) 38Age: 65+ 27% (3) 5% (25) 22% (0) 492Generation Z: 18-21 3% (35) 28% (32) 42% (48) 4Millennial: Age 22-37 47% (234) 36% (8) 7% (86) 50Generation X: Age 38-53 43% (26) 4% (248) 6% (99) 608Boomers: Age 54-72 32% (242) 50% (376) 9% (4) 760PID: Dem (no lean) 36% (25) 4% (282) 22% (54) 687PID: Ind (no lean) 40% (22) 42% (224) 8% (97) 533PID: Rep (no lean) 38% (330) 44% (379) 8% (55) 865PID/Gender: DemMen 54% (59) 32% (93) 4% (42) 294PID/Gender: DemWomen 23% (92) 48% (89) 29% (2) 393PID/Gender: Ind Men 53% (46) 37% (0) 9% (25) 273PID/Gender: Ind Women 26% (66) 47% (23) 27% (7) 260PID/Gender: Rep Men 5% (2) 39% (63) 0% (4) 45PID/Gender: Rep Women 27% (9) 48% (26) 25% (4) 450Ideo: Liberal (1-3) 38% (252) 43% (28) 9% (28) 66Ideo: Moderate (4) 40% (8) 44% (200) 6% (74) 456Ideo: Conservative (5-7) 38% (25) 45% (300) 7% (09) 660Educ: College 36% (467) 42% (544) 22% (290) 30Educ: Bachelors degree 4% (208) 44% (223) 6% (80) 50Educ: Post-grad 43% (9) 43% (9) 4% (37) 275



629

Table HR9_28




heard of Total N

Adults 38% (794) 42% (886) 9% (407) 2086Income: Under 50k 34% (406) 42% (495) 24% (28) 82Income: 50k-100k 4% (247) 44% (269) 5% (92) 608Income: 100k+ 48% (4) 4% (2) % (33) 296Ethnicity: White 36% (66) 45% (775) 9% (37) 708Ethnicity: Hispanic 52% (97) 33% (62) 5% (27) 87Ethnicity: Afr. Am. 46% (7) 28% (72) 26% (65) 254Ethnicity: Other 50% (6) 3% (38) 20% (24) 23Relig: Protestant 32% (68) 46% (240) 2% () 59Relig: Roman Catholic 40% (4) 45% (59) 6% (56) 357Relig: Something Else 38% (74) 39% (77) 23% (46) 97Relig: Jewish 47% (25) 38% (20) 5% (8) 54Relig: Evangelical 37% (279) 44% (326) 9% (43) 747Relig: Non-Evang. Catholics 32% (06) 46% (49) 22% (70) 325Relig: All Christian 36% (384) 44% (475) 20% (23) 072Relig: All Non-Christian 37% (93) 42% (06) 20% (5) 250Community: Urban 43% (29) 38% (96) 9% (95) 5Community: Suburban 37% (354) 44% (422) 8% (76) 952Community: Rural 35% (22) 43% (267) 22% (36) 623Employ: Private Sector 44% (302) 43% (296) 3% (92) 69Employ: Government 44% (73) 36% (60) 9% (32) 66Employ: Self-Employed 47% (82) 35% (6) 8% (32) 75Employ: Homemaker 3% (32) 46% (47) 23% (23) 02Employ: Student 34% (20) 35% (2) 32% (9) 60Employ: Retired 30% (49) 49% (245) 2% (07) 50Employ: Unemployed 33% (56) 45% (77) 23% (39) 72Employ: Other 36% (79) 35% (78) 29% (62) 29Military HH: Yes 48% (89) 37% (43) 5% (57) 389Military HH: No 36% (605) 44% (742) 2% (350) 697RD/WT: Right Direction 39% (324) 43% (360) 8% (50) 835RD/WT: Wrong Track 38% (469) 42% (525) 20% (256) 250


630





heard of Total N

Adults 38% (794) 42% (886) 9% (407) 2086Trump Job Approve 39% (353) 43% (382) 8% (6) 895Trump Job Disapprove 38% (406) 43% (464) 9% (208) 079Trump Job Strongly Approve 40% (93) 42% (202) 8% (86) 480Trump Job Somewhat Approve 39% (60) 43% (80) 8% (75) 45Trump Job Somewhat Disapprove 39% (0) 4% (06) 20% (5) 257Trump Job Strongly Disapprove 37% (305) 44% (359) 9% (58) 82#1 Issue: Economy 47% (267) 38% (24) 4% (8) 562#1 Issue: Security 35% (29) 42% (54) 22% (8) 364#1 Issue: Health Care 37% (5) 45% (82) 8% (74) 407#1 Issue: Medicare / Social Security 32% (0) 46% (47) 22% (7) 39#1 Issue: Women’s Issues 28% (33) 49% (58) 24% (28) 20#1 Issue: Education 36% (45) 44% (54) 20% (25) 24#1 Issue: Energy 45% (33) 33% (24) 23% (7) 74#1 Issue: Other 30% (35) 44% (5) 25% (30) 62016 Vote: Hillary Clinton 38% (262) 42% (290) 2% (43) 6952016 Vote: Donald Trump 39% (293) 44% (334) 7% (28) 7552016 Vote: Someone else 43% (82) 45% (87) 2% (23) 922016 Vote: Didnt Vote 35% (54) 39% (74) 26% (3) 44Voted in 2014: Yes 40% (579) 44% (640) 7% (246) 466Voted in 2014: No 35% (24) 40% (246) 26% (60) 6202012 Vote: Barack Obama 38% (337) 43% (380) 8% (6) 8782012 Vote: Mitt Romney 36% (2) 48% (280) 6% (94) 5852012 Vote: Other 48% (40) 38% (3) 3% () 822012 Vote: Didn’t Vote 38% (205) 36% (95) 26% (4) 5404-Region: Northeast 34% (27) 47% (75) 20% (73) 3764-Region: Midwest 37% (8) 43% (20) 9% (93) 4844-Region: South 39% (30) 40% (3) 2% (64) 7764-Region: West 4% (84) 42% (90) 7% (76) 450Favorable of Trump 40% (359) 42% (379) 7% (54) 893Unfavorable of Trump 37% (397) 44% (468) 9% (205) 070



631

Table HR9_28




heard of Total N



632

Morning ConsultTable HR10_x1

Table HR10_x1: Do you have a favorable or unfavorable impression of the following James Bond lms?Dr. No (1962)


Somewhatunfavorable

Veryunfavorable


Adults 37% (630) 30% (50) 5% (8) 2% (27) 27% (457) 696Gender: Male 42% (354) 30% (250) 6% (47) 2% (4) 2% (76) 84Gender: Female 32% (276) 29% (25) 4% (34) 2% (3) 33% (28) 855Age: 18-29 26% (50) 22% (43) 9% (6) 3% (6) 40% (77) 92Age: 30-44 28% (97) 26% (90) 8% (27) 3% (0) 36% (27) 35Age: 45-54 39% (55) 29% (6) 6% (23) — () 25% (99) 394Age: 55-64 4% (22) 37% (0) % (3) 2% (6) 20% (59) 299Age: 65+ 45% (207) 3% (42) 2% () % (4) 2% (95) 460Millennial: Age 22-37 26% (86) 23% (75) 9% (28) 4% (2) 38% (25) 327Generation X: Age 38-53 37% (88) 28% (44) 6% (33) % (5) 28% (43) 53Boomers: Age 54-72 43% (307) 33% (232) 2% (3) % (0) 2% (47) 708PID: Dem (no lean) 36% (93) 28% (50) 6% (30) 3% (4) 28% (52) 540PID: Ind (no lean) 39% (69) 29% (25) 4% (8) % (4) 28% (20) 437PID: Rep (no lean) 37% (268) 3% (226) 5% (33) % (9) 26% (85) 720PID/Gender: DemMen 44% (06) 26% (62) 8% (9) 2% (6) 9% (47) 240PID/Gender: DemWomen 29% (86) 29% (88) 4% () 3% (8) 35% (06) 300PID/Gender: Ind Men 44% (06) 28% (68) 5% (2) % (3) 22% (53) 242PID/Gender: Ind Women 33% (64) 29% (57) 3% (6) % () 34% (67) 94PID/Gender: Rep Men 39% (4) 33% (20) 4% (5) 2% (6) 2% (76) 359PID/Gender: Rep Women 35% (26) 29% (05) 5% (7) % (4) 30% (08) 36Ideo: Liberal (1-3) 39% (2) 29% (58) 6% (32) % (8) 24% (3) 539Ideo: Moderate (4) 40% (55) 27% (05) 5% (7) 2% (7) 26% (00) 385Ideo: Conservative (5-7) 38% (28) 33% (9) 3% (20) % (5) 24% (40) 574Educ: College 34% (35) 27% (276) 6% (59) % (5) 3% (322) 023Educ: Bachelors degree 40% (75) 32% (39) 4% (8) 2% (8) 22% (97) 437Educ: Post-grad 44% (05) 36% (86) % (3) 2% (5) 6% (38) 237



633

Table HR10_x1



Somewhatunfavorable

Veryunfavorable


Adults 37% (630) 30% (50) 5% (8) 2% (27) 27% (457) 696Income: Under 50k 36% (335) 27% (248) 5% (50) 2% (20) 29% (267) 920Income: 50k-100k 37% (9) 35% (80) 4% (9) % (4) 24% (27) 52Income: 100k+ 4% (04) 29% (73) 5% (2) % (3) 25% (63) 255Ethnicity: White 37% (530) 30% (425) 5% (66) 2% (22) 27% (379) 422Ethnicity: Hispanic 33% (46) 30% (42) 9% (3) 5% (7) 24% (34) 42Ethnicity: Afr. Am. 38% (69) 28% (52) 5% (9) 2% (4) 27% (5) 85Ethnicity: Other 34% (30) 27% (24) 6% (6) % () 3% (28) 89Relig: Protestant 38% (73) 37% (7) 3% (2) — (2) 22% (03) 460Relig: Roman Catholic 40% (22) 3% (92) 6% (7) 2% (7) 2% (64) 302Relig: Something Else 28% (4) 3% (46) 6% (9) 2% (3) 33% (48) 46Relig: Evangelical 35% (220) 33% (208) 4% (28) % (8) 26% (62) 627Relig: Non-Evang. Catholics 4% (5) 36% (0) 4% (0) % (2) 9% (52) 28Relig: All Christian 37% (336) 34% (309) 4% (38) % () 24% (24) 908Relig: All Non-Christian 34% (66) 26% (50) 5% (0) 4% (7) 30% (58) 90Community: Urban 47% (82) 23% (9) 3% (3) 3% (2) 23% (9) 390Community: Suburban 34% (274) 3% (25) 5% (38) % (9) 28% (227) 798Community: Rural 34% (74) 3% (59) 6% (29) % (7) 27% (39) 508Employ: Private Sector 36% (204) 3% (78) 5% (29) % (4) 27% (52) 567Employ: Government 34% (47) 33% (45) 5% (7) % () 26% (36) 37Employ: Self-Employed 38% (55) 27% (39) 5% (8) 3% (5) 27% (40) 47Employ: Homemaker 23% (6) 24% (7) 2% () % () 5% (36) 7Employ: Retired 47% (220) 3% (48) 3% (3) 2% (8) 8% (83) 472Employ: Unemployed 3% (40) 22% (28) 8% () 2% (2) 36% (46) 27Employ: Other 28% (42) 26% (39) 6% (9) 4% (7) 35% (52) 47Military HH: Yes 50% (75) 26% (89) 4% (4) % (3) 9% (67) 348Military HH: No 34% (455) 3% (42) 5% (67) 2% (24) 29% (390) 348RD/WT: Right Direction 38% (262) 32% (223) 6% (38) 2% () 23% (60) 694RD/WT: Wrong Track 37% (368) 28% (278) 4% (42) 2% (7) 30% (297) 002Trump Job Approve 38% (288) 33% (250) 5% (38) % () 23% (7) 759Trump Job Disapprove 37% (327) 27% (239) 4% (38) 2% (5) 29% (258) 876


634




Somewhatunfavorable

Veryunfavorable


Adults 37% (630) 30% (50) 5% (8) 2% (27) 27% (457) 696Trump Job Strongly Approve 45% (85) 27% () 5% (2) 2% (8) 22% (89) 44Trump Job Somewhat Approve 30% (03) 40% (39) 5% (7) % (3) 24% (82) 345Trump Job Somewhat Disapprove 27% (56) 35% (72) 4% (8) % (3) 33% (68) 207Trump Job Strongly Disapprove 40% (27) 25% (67) 5% (30) 2% (2) 28% (90) 669#1 Issue: Economy 34% (53) 29% (32) 5% (2) 2% () 30% (33) 450#1 Issue: Security 37% () 35% (05) 4% () 2% (4) 22% (67) 298#1 Issue: Health Care 38% (29) 28% (95) 5% (5) 2% (6) 27% (93) 338#1 Issue: Medicare / Social Security 45% (28) 3% (88) 4% () % (3) 9% (56) 286#1 Issue: Women’s Issues 35% (30) 20% (8) 4% (4) % () 39% (34) 87#1 Issue: Education 24% (2) 34% (30) 8% (7) — (0) 34% (3) 90#1 Issue: Energy 38% (22) 34% (20) 3% (2) 5% (3) 2% (2) 59#1 Issue: Other 39% (35) 5% (3) 0% (9) — (0) 36% (32) 882016 Vote: Hillary Clinton 39% (230) 29% (72) 5% (26) % (8) 25% (47) 5832016 Vote: Donald Trump 40% (266) 33% (25) 4% (24) % (8) 22% (48) 662016 Vote: Someone else 30% (52) 29% (49) 3% (5) % (2) 37% (63) 702016 Vote: Didnt Vote 29% (82) 23% (65) 9% (25) 4% (0) 35% (98) 28Voted in 2014: Yes 4% (59) 30% (386) 4% (46) % (3) 25% (35) 279Voted in 2014: No 26% (0) 28% (5) 8% (35) 3% (4) 34% (42) 472012 Vote: Barack Obama 40% (304) 27% (207) 4% (3) 2% (5) 27% (202) 7572012 Vote: Mitt Romney 4% (2) 34% (75) 3% (7) % (4) 2% () 582012 Vote: Other 34% (27) 29% (23) — (0) — (0) 36% (28) 782012 Vote: Didn’t Vote 26% (88) 28% (97) 0% (33) 3% (9) 34% (6) 3434-Region: Northeast 42% (34) 24% (75) 5% (4) 3% (8) 27% (85) 364-Region: Midwest 4% (56) 29% () 5% (8) % (2) 25% (95) 3824-Region: South 33% (20) 32% (205) 5% (29) 2% (0) 28% (78) 6324-Region: West 36% (3) 30% (0) 5% (9) 2% (7) 27% (00) 367Favorable of Trump 40% (302) 32% (24) 4% (34) 2% (2) 23% (74) 762Unfavorable of Trump 36% (306) 28% (244) 4% (39) 2% (3) 30% (257) 859



635

Table HR10_x1



Somewhatunfavorable

Veryunfavorable


Adults 37% (630) 30% (50) 5% (8) 2% (27) 27% (457) 696Very Favorable of Trump 44% (9) 26% (3) 5% (2) 2% (8) 23% (97) 430Somewhat Favorable of Trump 34% () 39% (28) 4% (3) % (4) 23% (76) 332Somewhat Unfavorable of Trump 23% (37) 37% (60) 6% (0) % (2) 32% (52) 62Very Unfavorable of Trump 38% (268) 26% (85) 4% (29) 2% () 29% (205) 698Frequent TV watchers 38% (499) 30% (40) 5% (62) % (6) 27% (354) 332Frequent movie watchers 42% (324) 27% (208) 6% (47) 2% (4) 23% (73) 766Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


636


Table HR10_x4: Do you have a favorable or unfavorable impression of the following James Bond lms?From Russia with Love (1963)


Somewhatunfavorable

Veryunfavorable


Adults 4% (729) 29% (509) 3% (62) % (26) 25% (447) 773Gender: Male 46% (399) 29% (249) 4% (32) 2% (6) 20% (77) 873Gender: Female 37% (330) 29% (260) 3% (30) % (0) 30% (270) 900Age: 18-29 26% (56) 25% (52) 5% (0) 3% (7) 4% (87) 23Age: 30-44 29% (06) 27% (0) 5% (9) 3% (0) 36% (32) 368Age: 45-54 4% (67) 30% (23) 5% (9) — (2) 24% (97) 408Age: 55-64 46% (43) 34% (07) % (2) % (2) 8% (55) 309Age: 65+ 54% (257) 27% (27) 2% () % (5) 6% (77) 476Generation Z: 18-21 23% (3) 34% (20) 3% (2) % () 39% (23) 59Millennial: Age 22-37 28% (95) 24% (8) 6% (22) 4% (4) 38% (3) 342Generation X: Age 38-53 38% (204) 29% (56) 5% (25) % (5) 28% (49) 539Boomers: Age 54-72 5% (37) 30% (27) 2% (3) % (7) 7% (24) 732PID: Dem (no lean) 40% (226) 29% (65) 3% (7) 3% (5) 26% (49) 572PID: Ind (no lean) 42% (9) 28% (27) 4% (6) % (6) 25% () 452PID: Rep (no lean) 42% (3) 29% (26) 4% (29) % (6) 25% (87) 749PID/Gender: DemMen 48% (9) 30% (75) 3% (8) 3% (7) 6% (39) 247PID/Gender: DemWomen 33% (07) 28% (9) 3% (9) 2% (8) 34% (0) 325PID/Gender: Ind Men 46% (5) 27% (68) 4% (0) 2% (5) 2% (54) 25PID/Gender: Ind Women 38% (76) 30% (59) 3% (6) — () 29% (57) 200PID/Gender: Rep Men 44% (66) 28% (07) 4% (4) % (5) 22% (84) 375PID/Gender: Rep Women 39% (46) 29% (0) 4% (4) — () 28% (03) 375Ideo: Liberal (1-3) 42% (240) 28% (62) 5% (30) 2% (0) 22% (27) 569Ideo: Moderate (4) 43% (73) 26% (04) 4% (4) % (4) 26% (03) 399Ideo: Conservative (5-7) 44% (265) 32% (9) 2% (0) % (3) 22% (33) 602Educ: College 39% (46) 27% (290) 4% (44) % (5) 28% (304) 070Educ: Bachelors degree 43% (97) 30% (37) 3% (6) 2% (7) 22% (00) 457Educ: Post-grad 47% (6) 33% (8) % (2) 2% (4) 7% (42) 245



637

Table HR10_x4



Somewhatunfavorable

Veryunfavorable


Adults 4% (729) 29% (509) 3% (62) % (26) 25% (447) 773Income: Under 50k 4% (39) 27% (256) 4% (35) 2% (20) 27% (257) 960Income: 50k-100k 39% (25) 33% (80) 4% (2) % (3) 23% (26) 545Income: 100k+ 46% (23) 27% (73) 2% (6) % (3) 24% (64) 269Ethnicity: White 4% (66) 29% (43) 4% (53) % (7) 25% (368) 486Ethnicity: Hispanic 39% (58) 24% (37) 7% () 2% (2) 28% (42) 50Ethnicity: Afr. Am. 40% (78) 28% (53) 3% (5) 4% (7) 26% (49) 93Ethnicity: Other 37% (35) 26% (25) 3% (3) 2% (2) 3% (29) 95Relig: Protestant 46% (28) 33% (57) % (7) — () 20% (96) 479Relig: Roman Catholic 47% (48) 28% (89) 4% (2) 3% (8) 9% (60) 36Relig: Something Else 3% (48) 32% (50) 4% (6) 2% (4) 3% (48) 56Relig: Jewish 65% (33) 2% (6) 2% () — (0) 2% (0) 5Relig: Evangelical 40% (260) 32% (22) 3% (20) 2% () 23% (54) 657Relig: Non-Evang. Catholics 52% (55) 29% (84) 2% (5) % (2) 7% (49) 295Relig: All Christian 44% (44) 3% (296) 3% (25) % (3) 2% (204) 952Relig: All Non-Christian 37% (74) 25% (50) 5% (9) 3% (6) 30% (6) 20Community: Urban 46% (90) 26% (09) 3% (2) 2% (7) 23% (96) 43Community: Suburban 40% (33) 29% (239) 4% (3) 2% (4) 26% (23) 827Community: Rural 39% (208) 30% (62) 4% (9) % (6) 26% (38) 533Employ: Private Sector 39% (235) 3% (84) 4% (23) % (6) 26% (55) 603Employ: Government 36% (50) 32% (46) 4% (5) % (2) 27% (38) 42Employ: Self-Employed 43% (67) 28% (44) 3% (5) 2% (3) 24% (37) 57Employ: Homemaker 26% (9) 20% (5) 3% (2) % (0) 50% (37) 73Employ: Retired 54% (263) 28% (34) 2% (2) % (6) 4% (70) 485Employ: Unemployed 32% (42) 23% (29) 7% (9) 2% (2) 36% (47) 30Employ: Other 29% (44) 33% (50) 3% (4) 4% (5) 32% (48) 5Military HH: Yes 52% (85) 27% (95) 3% (2) % (3) 7% (6) 356Military HH: No 38% (544) 29% (44) 4% (50) 2% (23) 27% (386) 48RD/WT: Right Direction 45% (327) 28% (205) 4% (29) % (8) 22% (62) 73RD/WT: Wrong Track 39% (40) 29% (304) 3% (33) 2% (9) 27% (285) 042


638




Somewhatunfavorable

Veryunfavorable


Adults 4% (729) 29% (509) 3% (62) % (26) 25% (447) 773Trump Job Approve 44% (347) 30% (238) 4% (30) % (8) 2% (67) 789Trump Job Disapprove 40% (367) 28% (255) 3% (28) 2% (7) 27% (250) 96Trump Job Strongly Approve 50% (25) 27% (6) 3% (3) % (2) 20% (87) 434Trump Job Somewhat Approve 37% (3) 34% (22) 5% (6) 2% (5) 23% (80) 355Trump Job Somewhat Disapprove 30% (66) 37% (8) 2% (5) % (2) 30% (67) 220Trump Job Strongly Disapprove 43% (30) 25% (74) 3% (23) 2% (5) 26% (83) 696#1 Issue: Economy 37% (75) 29% (38) 4% (8) 3% (3) 28% (3) 476#1 Issue: Security 39% (22) 35% (07) 2% (6) % (2) 23% (7) 309#1 Issue: Health Care 43% (50) 27% (93) 3% () % (4) 26% (9) 349#1 Issue: Medicare / Social Security 55% (62) 28% (82) 2% (6) % (4) 4% (42) 296#1 Issue: Women’s Issues 37% (34) 24% (23) % () 2% () 37% (34) 94#1 Issue: Education 23% (22) 33% (32) 8% (8) % () 35% (34) 96#1 Issue: Energy 40% (25) 28% (8) 6% (4) % () 24% (5) 63#1 Issue: Other 42% (37) 9% (7) 8% (8) — (0) 3% (28) 902016 Vote: Hillary Clinton 43% (26) 30% (83) 4% (2) 2% (0) 22% (32) 6072016 Vote: Donald Trump 45% (3) 30% (205) 3% (9) % (7) 2% (46) 6892016 Vote: Someone else 36% (63) 27% (47) 3% (5) — () 34% (58) 742016 Vote: Didnt Vote 3% (93) 24% (73) 5% (6) 3% (9) 37% () 30Voted in 2014: Yes 45% (595) 30% (394) 3% (4) % (5) 22% (288) 334Voted in 2014: No 30% (34) 26% (5) 5% (2) 3% (2) 36% (59) 4402012 Vote: Barack Obama 43% (337) 28% (223) 3% (27) 2% (7) 24% (86) 7892012 Vote: Mitt Romney 46% (248) 32% (75) 2% (0) % (3) 20% (06) 542012 Vote: Other 42% (33) 25% (20) — (0) 2% (2) 30% (24) 802012 Vote: Didn’t Vote 3% () 25% (9) 7% (25) % (5) 36% (3) 3634-Region: Northeast 43% (42) 25% (8) 5% (6) 2% (7) 25% (83) 3304-Region: Midwest 45% (82) 28% (3) 2% (9) % (3) 24% (99) 4064-Region: South 37% (246) 32% (24) 3% (2) 2% (3) 25% (66) 6604-Region: West 42% (59) 27% (00) 4% (6) % (3) 26% (00) 377Favorable of Trump 45% (356) 30% (236) 3% (27) % (6) 22% (72) 798Unfavorable of Trump 39% (348) 29% (259) 3% (27) 2% (8) 28% (247) 898



639

Table HR10_x4



Somewhatunfavorable

Veryunfavorable


Adults 4% (729) 29% (509) 3% (62) % (26) 25% (447) 773Very Favorable of Trump 50% (225) 26% (6) 3% (4) — (2) 2% (93) 449Somewhat Favorable of Trump 38% (3) 35% (2) 4% (3) % (4) 23% (79) 349Somewhat Unfavorable of Trump 28% (49) 38% (66) 3% (6) % (3) 29% (50) 72Very Unfavorable of Trump 4% (299) 27% (93) 3% (22) 2% (5) 27% (97) 726Frequent TV watchers 4% (577) 29% (406) 3% (45) % (9) 25% (345) 393Frequent movie watchers 45% (366) 27% (27) 4% (34) % () 22% (77) 806Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


640


Table HR10_x5: Do you have a favorable or unfavorable impression of the following James Bond lms?Gold nger (1964)


Somewhatunfavorable

Veryunfavorable


Adults 47% (859) 26% (480) 3% (57) % (25) 22% (4) 832Gender: Male 53% (473) 25% (222) 4% (32) 2% (7) 7% (48) 89Gender: Female 4% (386) 27% (258) 3% (26) % (8) 28% (263) 94Age: 18-29 27% (6) 23% (5) 9% (9) 3% (7) 38% (86) 225Age: 30-44 36% (42) 25% (00) 5% (8) 2% (8) 32% (27) 394Age: 45-54 49% (209) 27% (6) 2% (0) % (4) 20% (86) 425Age: 55-64 55% (7) 26% (82) % (3) % (2) 7% (52) 30Age: 65+ 58% (276) 27% (3) 2% (7) % (4) 3% (60) 478Generation Z: 18-21 22% (3) 29% (6) 8% (5) % () 40% (23) 58Millennial: Age 22-37 32% (22) 20% (76) 7% (27) 3% (3) 37% (39) 376Generation X: Age 38-53 45% (254) 29% (60) 3% (6) % (5) 22% (25) 560Boomers: Age 54-72 56% (46) 27% (20) % (0) % (7) 4% (04) 738PID: Dem (no lean) 46% (27) 24% (45) 3% (9) 2% (3) 25% (47) 596PID: Ind (no lean) 46% (24) 28% (29) 3% (6) % (5) 2% (97) 46PID: Rep (no lean) 48% (373) 27% (206) 3% (22) % (7) 2% (67) 775PID/Gender: DemMen 55% (42) 22% (57) 5% (3) 2% (5) 5% (39) 257PID/Gender: DemWomen 38% (30) 26% (88) 2% (6) 2% (8) 32% (08) 339PID/Gender: Ind Men 52% (32) 27% (68) 4% (0) 2% (5) 6% (40) 255PID/Gender: Ind Women 40% (83) 29% (60) 3% (6) — (0) 28% (57) 206PID/Gender: Rep Men 53% (99) 25% (96) 2% (8) 2% (6) 8% (69) 379PID/Gender: Rep Women 44% (74) 28% (0) 3% (4) — () 25% (98) 396Ideo: Liberal (1-3) 47% (278) 25% (49) 5% (29) 2% (0) 2% (22) 588Ideo: Moderate (4) 47% (95) 26% (09) 2% (0) % (5) 23% (96) 45Ideo: Conservative (5-7) 5% (37) 28% (73) 2% (3) — (3) 8% (0) 65Educ: College 46% (5) 24% (264) 4% (4) % (5) 25% (278) 09Educ: Bachelors degree 48% (225) 29% (35) 2% () 2% (8) 9% (9) 470Educ: Post-grad 49% (23) 32% (80) 2% (6) % (2) 7% (42) 253



641

Table HR10_x5



Somewhatunfavorable

Veryunfavorable


Adults 47% (859) 26% (480) 3% (57) % (25) 22% (4) 832Income: Under 50k 46% (459) 24% (24) 4% (37) 2% (9) 24% (240) 997Income: 50k-100k 48% (264) 30% (65) 2% (4) — (3) 20% (0) 556Income: 100k+ 48% (35) 26% (74) 2% (6) % (3) 22% (6) 279Ethnicity: White 47% (77) 27% (46) 3% (46) % (9) 22% (333) 532Ethnicity: Hispanic 46% (7) 24% (37) 5% (9) % (2) 24% (37) 55Ethnicity: Afr. Am. 49% (98) 2% (42) 2% (5) 2% (5) 26% (5) 200Ethnicity: Other 43% (43) 23% (23) 6% (6) % () 27% (27) 00Relig: Protestant 52% (256) 29% (42) % (6) — (2) 7% (85) 492Relig: Roman Catholic 50% (64) 26% (85) 3% () 2% (7) 8% (60) 326Relig: Something Else 38% (62) 3% (50) 4% (6) 2% (3) 26% (42) 64Relig: Jewish 7% (36) 9% (4) — (0) 2% () 8% (9) 50Relig: Evangelical 46% (34) 30% (202) 2% (5) 2% (2) 20% (39) 682Relig: Non-Evang. Catholics 56% (68) 25% (76) 3% (8) — () 6% (47) 300Relig: All Christian 49% (482) 28% (278) 2% (23) % (2) 9% (86) 982Relig: All Non-Christian 43% (89) 24% (5) 6% (2) 3% (6) 24% (49) 207Community: Urban 53% (229) 2% (92) 3% (4) % (6) 2% (9) 432Community: Suburban 46% (390) 26% (223) 3% (29) 2% (3) 23% (200) 856Community: Rural 44% (240) 30% (65) 3% (4) % (6) 22% (20) 544Employ: Private Sector 45% (280) 28% (74) 3% (20) % (7) 23% (47) 628Employ: Government 42% (62) 29% (42) 4% (5) % () 24% (35) 46Employ: Self-Employed 49% (75) 25% (38) 3% (5) 3% (5) 9% (29) 53Employ: Homemaker 29% (24) 2% (7) 3% (2) — (0) 47% (37) 80Employ: Retired 60% (289) 26% (28) 2% (9) % (5) % (54) 486Employ: Unemployed 42% (56) 22% (30) 3% (4) 2% (3) 3% (4) 34Employ: Other 36% (62) 25% (43) 5% (9) 2% (4) 3% (53) 69Military HH: Yes 58% (207) 25% (9) % (4) % (3) 5% (54) 359Military HH: No 44% (652) 26% (389) 4% (53) 2% (22) 24% (357) 473RD/WT: Right Direction 5% (382) 26% (97) 3% (2) % (6) 9% (47) 753RD/WT: Wrong Track 44% (477) 26% (283) 3% (36) 2% (9) 25% (265) 079


642




Somewhatunfavorable

Veryunfavorable


Adults 47% (859) 26% (480) 3% (57) % (25) 22% (4) 832Trump Job Approve 50% (408) 28% (228) 2% (20) % (8) 8% (50) 84Trump Job Disapprove 46% (43) 25% (232) 4% (34) 2% (5) 25% (234) 946Trump Job Strongly Approve 57% (253) 24% (06) 2% (9) % (3) 7% (74) 445Trump Job Somewhat Approve 42% (55) 33% (22) 3% () % (5) 2% (76) 369Trump Job Somewhat Disapprove 39% (87) 29% (64) 3% (6) % () 28% (62) 22Trump Job Strongly Disapprove 47% (344) 23% (68) 4% (28) 2% (4) 24% (7) 725#1 Issue: Economy 43% (2) 26% (27) 3% (7) 3% (2) 25% (25) 493#1 Issue: Security 50% (63) 27% (88) 2% (7) % (2) 2% (67) 327#1 Issue: Health Care 48% (69) 26% (93) 3% () % (5) 22% (78) 356#1 Issue: Medicare / Social Security 59% (79) 27% (80) % (4) % (3) 2% (37) 303#1 Issue: Women’s Issues 34% (34) 27% (26) 6% (5) — (0) 33% (32) 97#1 Issue: Education 29% (30) 34% (35) 4% (4) — (0) 33% (33) 02#1 Issue: Energy 5% (3) 24% (5) 3% (2) 2% () 2% (3) 6#1 Issue: Other 44% (4) 7% (6) 8% (8) 2% (2) 28% (26) 922016 Vote: Hillary Clinton 49% (308) 26% (62) 3% (9) 2% (0) 2% (32) 6302016 Vote: Donald Trump 5% (364) 28% (98) 2% (4) % (7) 8% (26) 7082016 Vote: Someone else 40% (7) 29% (52) 4% (7) — () 27% (48) 792016 Vote: Didnt Vote 37% (5) 22% (68) 6% (8) 2% (8) 34% (06) 34Voted in 2014: Yes 5% (692) 27% (369) 2% (29) % (4) 9% (262) 366Voted in 2014: No 36% (66) 24% () 6% (28) 2% (2) 32% (49) 4662012 Vote: Barack Obama 49% (396) 25% (20) 3% (23) 2% (4) 22% (77) 82012 Vote: Mitt Romney 54% (297) 29% (63) % (6) % (4) 5% (84) 5552012 Vote: Other 43% (35) 28% (22) — (0) 2% (2) 27% (2) 82012 Vote: Didn’t Vote 34% (30) 24% (93) 7% (28) % (5) 33% (29) 3864-Region: Northeast 5% (69) 24% (8) 3% (9) 2% (5) 2% (70) 3344-Region: Midwest 45% (94) 28% (2) 3% () % (5) 22% (96) 4284-Region: South 46% (309) 28% (90) 3% (2) 2% () 2% (44) 6754-Region: West 47% (87) 22% (87) 4% (6) % (4) 26% (02) 395Favorable of Trump 5% (422) 27% (226) 2% (8) % (8) 8% (48) 822Unfavorable of Trump 44% (409) 26% (239) 3% (3) 2% (7) 25% (237) 932



643

Table HR10_x5



Somewhatunfavorable

Veryunfavorable


Adults 47% (859) 26% (480) 3% (57) % (25) 22% (4) 832Very Favorable of Trump 57% (262) 23% (06) 2% () % (3) 7% (80) 462Somewhat Favorable of Trump 44% (60) 33% (20) 2% (7) % (5) 9% (68) 360Somewhat Unfavorable of Trump 35% (60) 32% (55) 3% (6) % (2) 29% (50) 73Very Unfavorable of Trump 46% (349) 24% (84) 3% (25) 2% (5) 25% (87) 760Frequent TV watchers 47% (675) 27% (386) 3% (45) % (8) 22% (320) 443Frequent movie watchers 5% (432) 25% (207) 3% (28) 2% (3) 9% (62) 842Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


644


Table HR10_x6: Do you have a favorable or unfavorable impression of the following James Bond lms?Thunderball (1965)


Somewhatunfavorable

Veryunfavorable


Adults 37% (62) 28% (472) 4% (70) % (24) 29% (489) 676Gender: Male 44% (376) 27% (228) 4% (38) 2% (3) 23% (93) 847Gender: Female 30% (245) 29% (244) 4% (33) % (0) 36% (297) 829Age: 18-29 26% (50) 24% (47) 5% (0) 4% (7) 4% (79) 92Age: 30-44 27% (94) 27% (94) 6% (23) 2% (6) 38% (35) 352Age: 45-54 39% (48) 29% () 6% (23) % (5) 25% (95) 382Age: 55-64 4% (8) 35% (00) 2% (5) % (2) 22% (63) 287Age: 65+ 46% (2) 26% (20) 2% (9) % (4) 26% (9) 463Generation Z: 18-21 23% (2) 28% (5) 5% (3) 3% (2) 4% (2) 52Millennial: Age 22-37 28% (90) 22% (73) 6% (2) 3% (9) 4% (33) 325Generation X: Age 38-53 36% (78) 30% (48) 6% (30) % (6) 28% (39) 50Boomers: Age 54-72 44% (308) 28% (97) 2% (7) % (7) 24% (7) 700PID: Dem (no lean) 35% (90) 28% (53) 4% (24) 2% () 30% (6) 539PID: Ind (no lean) 40% (67) 28% (20) 3% (2) % (4) 28% (7) 420PID: Rep (no lean) 37% (263) 28% (200) 5% (34) % (8) 30% (22) 77PID/Gender: DemMen 48% (7) 28% (68) 5% (3) 2% (5) 7% (4) 243PID/Gender: DemWomen 25% (74) 29% (85) 4% () 2% (7) 40% (20) 296PID/Gender: Ind Men 46% () 26% (63) 3% (7) % (3) 24% (59) 243PID/Gender: Ind Women 3% (56) 32% (57) 3% (5) % () 33% (58) 77PID/Gender: Rep Men 4% (47) 27% (97) 5% (7) 2% (5) 26% (93) 360PID/Gender: Rep Women 32% (6) 29% (02) 5% (7) % (3) 33% (9) 356Ideo: Liberal (1-3) 38% (200) 3% (63) 5% (26) % (8) 25% (33) 530Ideo: Moderate (4) 40% (53) 28% (06) 4% (5) % (4) 28% (06) 385Ideo: Conservative (5-7) 39% (22) 27% (55) 4% (23) % (3) 29% (65) 566Educ: College 35% (356) 26% (259) 5% (5) % (2) 33% (332) 009Educ: Bachelors degree 39% (65) 32% (37) 3% () 2% (7) 25% (06) 426Educ: Post-grad 4% (99) 32% (76) 4% (9) 2% (5) 2% (5) 24



645

Table HR10_x6



Somewhatunfavorable

Veryunfavorable


Adults 37% (62) 28% (472) 4% (70) % (24) 29% (489) 676Income: Under 50k 36% (323) 26% (236) 4% (39) 2% (5) 32% (292) 906Income: 50k-100k 36% (88) 32% (65) 4% (2) % (5) 27% (38) 57Income: 100k+ 43% (09) 28% (7) 4% (0) % (3) 23% (59) 253Ethnicity: White 37% (54) 28% (397) 4% (59) % (9) 30% (45) 403Ethnicity: Hispanic 42% (59) 24% (33) 5% (7) 2% (2) 28% (40) 4Ethnicity: Afr. Am. 40% (74) 27% (50) 3% (6) 2% (3) 28% (52) 86Ethnicity: Other 37% (32) 29% (25) 6% (5) 2% () 26% (23) 86Relig: Protestant 38% (76) 33% (50) 2% (9) % (4) 26% (9) 458Relig: Roman Catholic 4% (26) 29% (88) 3% (0) 2% (7) 24% (72) 303Relig: Something Else 28% (4) 33% (47) 3% (4) 3% (4) 33% (47) 44Relig: Evangelical 34% (24) 34% (22) 3% (7) 2% () 27% (70) 624Relig: Non-Evang. Catholics 46% (29) 26% (73) 2% (7) % (4) 24% (69) 28Relig: All Christian 38% (343) 3% (285) 3% (24) 2% (5) 26% (239) 905Relig: All Non-Christian 35% (64) 26% (48) 8% (5) 2% (4) 29% (54) 86Community: Urban 43% (72) 24% (97) 4% (8) 2% (9) 25% (0) 396Community: Suburban 36% (275) 30% (230) 4% (32) % (0) 29% (226) 774Community: Rural 34% (73) 29% (45) 4% (20) % (4) 32% (62) 506Employ: Private Sector 35% (20) 30% (73) 4% (23) 2% (9) 29% (65) 57Employ: Government 32% (4) 33% (43) 5% (6) % () 3% (40) 30Employ: Self-Employed 36% (53) 27% (40) 5% (8) 2% (3) 29% (42) 45Employ: Homemaker 22% (4) 22% (4) 5% (3) — (0) 5% (33) 65Employ: Retired 48% (220) 27% (24) 2% () % (4) 22% (04) 464Employ: Unemployed 35% (42) 25% (29) 5% (6) 3% (3) 32% (39) 20Employ: Other 28% (43) 27% (42) 7% () 2% (4) 35% (53) 52Military HH: Yes 49% (64) 24% (79) 3% (9) % (3) 23% (77) 333Military HH: No 34% (457) 29% (393) 5% (62) 2% (20) 3% (42) 343RD/WT: Right Direction 39% (27) 28% (94) 4% (3) % (9) 28% (97) 702RD/WT: Wrong Track 36% (349) 29% (278) 4% (39) % (5) 30% (293) 974Trump Job Approve 39% (298) 29% (222) 4% (30) % (9) 27% (202) 76Trump Job Disapprove 36% (309) 28% (236) 4% (37) 2% (3) 30% (258) 854


646




Somewhatunfavorable

Veryunfavorable


Adults 37% (62) 28% (472) 4% (70) % (24) 29% (489) 676Trump Job Strongly Approve 45% (87) 25% (03) 3% (3) % (5) 25% (04) 43Trump Job Somewhat Approve 32% () 34% (9) 5% (7) % (4) 28% (98) 348Trump Job Somewhat Disapprove 27% (57) 34% (7) 4% (9) % (3) 33% (69) 208Trump Job Strongly Disapprove 39% (252) 26% (65) 4% (28) 2% (0) 29% (90) 646#1 Issue: Economy 35% (59) 28% (23) 3% (5) 3% (2) 3% (38) 448#1 Issue: Security 35% (03) 30% (87) 5% (5) % (2) 30% (88) 295#1 Issue: Health Care 37% (24) 29% (96) 5% (7) % (5) 28% (94) 335#1 Issue: Medicare / Social Security 48% (37) 30% (85) 2% (5) % (3) 9% (55) 285#1 Issue: Women’s Issues 3% (27) 22% (9) 7% (6) 2% (2) 38% (33) 87#1 Issue: Education 25% (2) 29% (25) 5% (4) — (0) 4% (35) 86#1 Issue: Energy 24% (4) 4% (23) 4% (2) — (0) 3% (8) 57#1 Issue: Other 44% (37) 4% (2) 8% (7) — (0) 34% (29) 842016 Vote: Hillary Clinton 37% (22) 32% (84) 4% (24) % (8) 25% (42) 5692016 Vote: Donald Trump 4% (268) 27% (80) 4% (25) % (7) 27% (78) 6582016 Vote: Someone else 34% (56) 26% (44) 3% (6) — (0) 36% (60) 662016 Vote: Didnt Vote 30% (84) 22% (63) 6% (6) 3% (8) 39% (09) 28Voted in 2014: Yes 40% (504) 29% (367) 4% (46) % (3) 26% (333) 263Voted in 2014: No 28% (7) 26% (05) 6% (24) 3% (0) 38% (56) 432012 Vote: Barack Obama 38% (283) 28% (20) 4% (30) 2% (3) 27% (202) 7382012 Vote: Mitt Romney 40% (207) 3% (58) 3% (4) % (4) 26% (34) 562012 Vote: Other 39% (30) 27% (20) 2% (2) 2% (2) 30% (22) 762012 Vote: Didn’t Vote 29% (02) 24% (84) 7% (25) 2% (5) 38% (30) 3464-Region: Northeast 4% (29) 2% (66) 5% (7) 2% (7) 30% (92) 324-Region: Midwest 39% (45) 28% (07) 4% (6) — (2) 28% (05) 3754-Region: South 34% (26) 3% (93) 4% (25) 2% (2) 29% (82) 6274-Region: West 36% (30) 29% (06) 4% (3) % (3) 30% (0) 362Favorable of Trump 40% (306) 28% (25) 4% (29) % (8) 27% (205) 763Unfavorable of Trump 35% (292) 29% (243) 4% (36) % (2) 3% (259) 842



647

Table HR10_x6



Somewhatunfavorable

Veryunfavorable


Adults 37% (62) 28% (472) 4% (70) % (24) 29% (489) 676Very Favorable of Trump 44% (90) 25% (08) 4% (6) % (4) 26% (2) 430Somewhat Favorable of Trump 35% (6) 32% (07) 4% (3) % (4) 28% (93) 333Somewhat Unfavorable of Trump 23% (38) 37% (6) 4% (6) % (2) 35% (56) 63Very Unfavorable of Trump 37% (254) 27% (82) 4% (29) 2% () 30% (202) 679Frequent TV watchers 37% (495) 28% (373) 4% (56) % (7) 29% (380) 320Frequent movie watchers 43% (338) 26% (205) 5% (43) 2% (4) 23% (8) 780Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


648


Table HR10_x7: Do you have a favorable or unfavorable impression of the following James Bond lms?Casino Royale (1967)


Somewhatunfavorable

Veryunfavorable


Adults 40% (726) 26% (484) 5% (85) 2% (36) 27% (499) 830Gender: Male 43% (380) 28% (253) 6% (49) 2% (2) 2% (84) 887Gender: Female 37% (345) 25% (23) 4% (36) 2% (5) 34% (36) 942Age: 18-29 30% (72) 2% (52) 7% (8) 4% (0) 38% (92) 245Age: 30-44 32% (28) 28% () 4% (8) 2% (8) 34% (39) 403Age: 45-54 39% (65) 27% (2) 7% (28) 2% (7) 25% (06) 48Age: 55-64 47% (42) 3% (92) 3% (9) % (3) 8% (55) 30Age: 65+ 47% (29) 25% (7) 3% (2) 2% (8) 23% (07) 463Generation Z: 18-21 30% (8) 24% (5) 8% (5) 2% () 36% (22) 6Millennial: Age 22-37 3% (24) 22% (86) 6% (24) 3% (3) 38% (50) 398Generation X: Age 38-53 37% (205) 29% (59) 6% (32) 2% (0) 27% (50) 556Boomers: Age 54-72 46% (330) 28% (98) 3% (24) 2% () 2% (53) 76PID: Dem (no lean) 39% (232) 24% (45) 5% (29) 3% (6) 29% (70) 593PID: Ind (no lean) 37% (72) 29% (35) 4% (8) 3% (3) 27% (27) 466PID: Rep (no lean) 42% (32) 26% (203) 5% (38) % (7) 26% (202) 77PID/Gender: DemMen 44% (4) 29% (76) 7% (8) 2% (6) 8% (45) 259PID/Gender: DemWomen 35% (8) 2% (69) 3% () 3% (0) 37% (25) 334PID/Gender: Ind Men 38% (96) 3% (79) 5% (2) 4% (0) 23% (58) 254PID/Gender: Ind Women 36% (77) 27% (57) 3% (6) % (3) 32% (69) 2PID/Gender: Rep Men 46% (7) 26% (98) 5% (9) % (5) 2% (80) 374PID/Gender: Rep Women 38% (50) 26% (05) 5% (8) — () 3% (22) 397Ideo: Liberal (1-3) 40% (235) 26% (54) 6% (33) 3% (8) 25% (50) 589Ideo: Moderate (4) 40% (66) 27% (0) 4% (8) % (5) 28% (5) 44Ideo: Conservative (5-7) 43% (263) 27% (65) 4% (25) % (7) 25% (52) 62Educ: College 40% (443) 24% (264) 5% (58) % (6) 29% (324) 04Educ: Bachelors degree 36% (70) 3% (46) 3% (5) 3% (5) 26% (22) 468Educ: Post-grad 44% (2) 29% (74) 5% (2) 2% (5) 2% (54) 257



649

Table HR10_x7



Somewhatunfavorable

Veryunfavorable


Adults 40% (726) 26% (484) 5% (85) 2% (36) 27% (499) 830Income: Under 50k 40% (395) 25% (246) 4% (44) 2% (22) 29% (288) 995Income: 50k-100k 38% (25) 29% (64) 5% (30) % (8) 26% (44) 56Income: 100k+ 42% (6) 27% (74) 4% (0) 2% (7) 25% (68) 274Ethnicity: White 38% (586) 28% (429) 4% (67) 2% (29) 27% (45) 526Ethnicity: Hispanic 43% (66) 26% (39) 6% (9) 3% (4) 23% (35) 53Ethnicity: Afr. Am. 5% (04) 6% (32) 4% (8) 3% (5) 27% (55) 204Ethnicity: Other 35% (36) 23% (23) 0% (0) 2% (2) 29% (29) 00Relig: Protestant 4% (200) 29% (4) 2% () % (7) 26% (25) 483Relig: Roman Catholic 45% (48) 27% (90) 5% (7) 2% (6) 2% (68) 329Relig: Something Else 32% (55) 24% (40) 6% (0) % (3) 37% (62) 70Relig: Jewish 6% (3) 5% (8) — (0) — (0) 24% (2) 5Relig: Evangelical 39% (265) 28% (90) 5% (32) 2% (2) 27% (88) 687Relig: Non-Evang. Catholics 46% (37) 28% (82) 2% (6) % (3) 23% (67) 296Relig: All Christian 4% (402) 28% (272) 4% (38) 2% (5) 26% (255) 982Relig: All Non-Christian 4% (83) 24% (49) 5% (9) 3% (5) 27% (56) 203Community: Urban 45% (93) 23% (00) 4% (9) 2% (0) 25% (09) 43Community: Suburban 37% (32) 27% (227) 6% (5) 3% (22) 28% (236) 856Community: Rural 39% (22) 29% (56) 3% (5) % (4) 28% (54) 542Employ: Private Sector 38% (24) 27% (70) 5% (33) % (9) 28% (80) 634Employ: Government 35% (5) 25% (37) 6% (8) 3% (4) 3% (46) 46Employ: Self-Employed 45% (70) 24% (38) 6% (9) 4% (7) 2% (32) 56Employ: Homemaker 27% (22) 2% (8) 3% (2) 2% () 48% (40) 83Employ: Retired 50% (233) 27% (25) 4% (8) 2% (8) 8% (85) 469Employ: Unemployed 36% (48) 29% (39) 4% (5) % (2) 30% (4) 36Employ: Other 29% (49) 29% (48) 4% (6) 2% (4) 36% (6) 67Military HH: Yes 50% (80) 26% (95) 4% (5) % (5) 8% (64) 359Military HH: No 37% (545) 26% (389) 5% (70) 2% (3) 30% (435) 47RD/WT: Right Direction 44% (328) 27% (200) 5% (37) % (9) 23% (76) 75RD/WT: Wrong Track 37% (398) 26% (283) 4% (48) 2% (27) 30% (323) 078


650




Somewhatunfavorable

Veryunfavorable


Adults 40% (726) 26% (484) 5% (85) 2% (36) 27% (499) 830Trump Job Approve 43% (349) 28% (224) 4% (34) % (2) 24% (92) 80Trump Job Disapprove 38% (355) 25% (24) 5% (48) 2% (22) 29% (279) 945Trump Job Strongly Approve 50% (220) 22% (98) 4% (20) 2% (7) 2% (93) 437Trump Job Somewhat Approve 35% (29) 34% (26) 4% (4) % (5) 27% (99) 373Trump Job Somewhat Disapprove 33% (73) 3% (70) 4% (9) % (2) 3% (68) 223Trump Job Strongly Disapprove 39% (282) 24% (7) 5% (39) 3% (20) 29% (20) 722#1 Issue: Economy 38% (89) 27% (35) 3% (6) 3% (5) 28% (38) 494#1 Issue: Security 42% (36) 26% (85) 4% (4) — () 27% (85) 32#1 Issue: Health Care 37% (34) 26% (95) 5% (9) 3% (0) 29% (04) 36#1 Issue: Medicare / Social Security 5% (50) 28% (82) 3% (0) % (3) 7% (52) 297#1 Issue: Women’s Issues 32% (32) 2% (2) 4% (4) 5% (5) 37% (38) 00#1 Issue: Education 25% (26) 33% (35) 6% (6) % () 35% (37) 05#1 Issue: Energy 45% (27) 22% (3) 5% (3) — (0) 28% (7) 6#1 Issue: Other 34% (3) 20% (8) 5% (3) — (0) 3% (28) 902016 Vote: Hillary Clinton 4% (259) 26% (60) 4% (27) 3% (7) 26% (63) 6252016 Vote: Donald Trump 44% (309) 28% (94) 3% (24) % (0) 24% (67) 7032016 Vote: Someone else 3% (56) 3% (55) 7% (3) — () 3% (55) 792016 Vote: Didnt Vote 32% (0) 23% (75) 7% (22) 3% (9) 36% (4) 320Voted in 2014: Yes 42% (574) 27% (364) 4% (52) 2% (25) 25% (338) 352Voted in 2014: No 32% (5) 25% (20) 7% (33) 2% () 34% (62) 4772012 Vote: Barack Obama 40% (324) 26% (2) 4% (35) 3% (22) 26% (2) 8042012 Vote: Mitt Romney 43% (236) 30% (62) 3% (7) % (8) 23% (25) 5482012 Vote: Other 39% (30) 23% (8) 6% (4) — (0) 33% (26) 782012 Vote: Didn’t Vote 34% (35) 23% (92) 7% (28) % (6) 34% (38) 3994-Region: Northeast 4% (39) 23% (80) 5% (7) 2% (7) 29% (99) 3424-Region: Midwest 39% (64) 26% (0) 6% (24) % (4) 28% (5) 484-Region: South 39% (264) 28% (89) 4% (25) 2% (4) 27% (78) 6704-Region: West 40% (58) 26% (05) 5% (8) 3% () 27% (08) 400Favorable of Trump 44% (359) 27% (28) 4% (33) % () 24% (94) 85Unfavorable of Trump 37% (342) 27% (248) 5% (45) 2% (23) 29% (274) 932



651

Table HR10_x7



Somewhatunfavorable

Veryunfavorable


Adults 40% (726) 26% (484) 5% (85) 2% (36) 27% (499) 830Very Favorable of Trump 50% (227) 22% (00) 5% (23) % (4) 22% (03) 456Somewhat Favorable of Trump 37% (32) 33% (8) 3% (9) 2% (8) 25% (9) 358Somewhat Unfavorable of Trump 3% (54) 34% (60) 3% (6) % (2) 3% (55) 77Very Unfavorable of Trump 38% (288) 25% (88) 5% (39) 3% (2) 29% (29) 755Frequent TV watchers 39% (557) 27% (389) 5% (7) 2% (24) 27% (395) 438Frequent movie watchers 44% (373) 25% (28) 6% (5) % (2) 24% (204) 858Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


652


Table HR10_x8: Do you have a favorable or unfavorable impression of the following James Bond lms?You Only Live Twice (1967)


Somewhatunfavorable

Veryunfavorable


Adults 40% (700) 28% (485) 3% (56) 2% (3) 28% (489) 760Gender: Male 45% (39) 27% (23) 4% (32) 2% (9) 22% (88) 862Gender: Female 34% (308) 28% (253) 3% (23) % (2) 34% (30) 898Age: 18-29 24% (50) 25% (52) 7% (4) 6% (2) 39% (8) 208Age: 30-44 28% (04) 28% (05) 4% (4) 3% (0) 37% (37) 370Age: 45-54 4% (69) 28% (4) 3% (4) % (3) 28% (4) 44Age: 55-64 46% (38) 32% (98) 2% (5) % (2) 20% (59) 302Age: 65+ 5% (238) 25% (6) 2% (9) % (4) 2% (99) 466Generation Z: 18-21 2% (2) 29% (6) 8% (5) 5% (3) 38% (22) 57Millennial: Age 22-37 27% (93) 25% (87) 5% (7) 4% (5) 39% (37) 350Generation X: Age 38-53 37% (99) 29% (56) 3% (8) % (7) 29% (55) 535Boomers: Age 54-72 49% (352) 27% (92) 2% (6) % (6) 22% (56) 722PID: Dem (no lean) 39% (220) 25% (39) 3% (8) 2% (3) 30% (68) 559PID: Ind (no lean) 38% (70) 3% (38) 3% (4) % (6) 27% (2) 449PID: Rep (no lean) 4% (30) 28% (207) 3% (23) % () 27% (200) 75PID/Gender: DemMen 48% (5) 26% (62) 4% () 3% (7) 20% (48) 24PID/Gender: DemWomen 33% (05) 24% (78) 2% (8) 2% (7) 38% (2) 38PID/Gender: Ind Men 44% (08) 29% (72) 3% (8) 2% (4) 22% (53) 245PID/Gender: Ind Women 30% (62) 33% (66) 3% (6) % (2) 33% (68) 204PID/Gender: Rep Men 45% (69) 26% (98) 4% (3) 2% (7) 23% (88) 376PID/Gender: Rep Women 38% (4) 29% (09) 3% (0) % (3) 30% (2) 376Ideo: Liberal (1-3) 40% (226) 27% (53) 5% (26) 3% (5) 26% (45) 564Ideo: Moderate (4) 4% (63) 26% (02) 3% (3) % (4) 29% (3) 395Ideo: Conservative (5-7) 43% (254) 30% (8) 2% (3) % (4) 24% (42) 594Educ: College 39% (42) 25% (266) 4% (4) 2% (8) 3% (327) 065Educ: Bachelors degree 43% (93) 30% (37) 2% (8) 2% (8) 23% (06) 452Educ: Post-grad 39% (94) 33% (8) 3% (6) 2% (4) 23% (56) 243



653

Table HR10_x8



Somewhatunfavorable

Veryunfavorable


Adults 40% (700) 28% (485) 3% (56) 2% (3) 28% (489) 760Income: Under 50k 39% (372) 25% (240) 3% (33) 2% (2) 30% (290) 956Income: 50k-100k 38% (207) 33% (79) 3% (5) % (6) 25% (38) 544Income: 100k+ 46% (2) 26% (66) 3% (8) % (4) 24% (6) 260Ethnicity: White 39% (574) 29% (429) 3% (47) % (20) 28% (40) 480Ethnicity: Hispanic 36% (53) 26% (39) 5% (8) 2% (3) 30% (44) 47Ethnicity: Afr. Am. 47% (90) 8% (34) 3% (5) 4% (7) 28% (54) 89Ethnicity: Other 40% (36) 25% (22) 4% (4) 3% (3) 29% (26) 9Relig: Protestant 39% (86) 34% (62) 2% (7) — (2) 24% (5) 472Relig: Roman Catholic 44% (35) 27% (85) 3% (9) 3% (9) 23% (72) 3Relig: Something Else 33% (5) 30% (46) 2% (4) 2% (3) 33% (5) 55Relig: Evangelical 37% (236) 33% (24) 2% (2) 2% () 27% (72) 644Relig: Non-Evang. Catholics 47% (36) 27% (80) 2% (7) % (4) 22% (65) 292Relig: All Christian 40% (372) 3% (293) 2% (20) 2% (4) 25% (237) 937Relig: All Non-Christian 37% (76) 25% (53) 5% (0) 3% (7) 30% (62) 207Community: Urban 45% (88) 24% (0) 3% () 2% (0) 26% (07) 47Community: Suburban 39% (320) 27% (222) 4% (36) 2% (5) 27% (223) 86Community: Rural 36% (9) 3% (62) 2% (9) % (6) 30% (59) 527Employ: Private Sector 37% (22) 28% (68) 3% (9) % (8) 30% (79) 595Employ: Government 33% (45) 32% (44) 3% (5) 3% (3) 29% (40) 37Employ: Self-Employed 40% (6) 25% (38) 5% (7) 3% (5) 27% (40) 5Employ: Homemaker 23% (8) 22% (7) 3% (2) 2% (2) 5% (39) 78Employ: Retired 52% (249) 28% (34) 2% () % (5) 7% (8) 480Employ: Unemployed 37% (46) 26% (33) 4% (5) % () 32% (40) 25Employ: Other 32% (52) 27% (44) 3% (5) 3% (5) 35% (56) 62Military HH: Yes 5% (75) 28% (99) 2% (7) % (4) 8% (6) 347Military HH: No 37% (524) 27% (386) 3% (48) 2% (26) 30% (428) 43RD/WT: Right Direction 43% (35) 27% (96) 3% (25) % (8) 25% (86) 730RD/WT: Wrong Track 37% (384) 28% (289) 3% (3) 2% (23) 29% (303) 030Trump Job Approve 43% (34) 28% (225) 3% (24) % (0) 25% (97) 797Trump Job Disapprove 38% (338) 28% (246) 3% (27) 2% (9) 29% (263) 893


654




Somewhatunfavorable

Veryunfavorable


Adults 40% (700) 28% (485) 3% (56) 2% (3) 28% (489) 760Trump Job Strongly Approve 47% (205) 27% (9) 3% (3) % (3) 22% (95) 434Trump Job Somewhat Approve 38% (37) 29% (06) 3% () 2% (6) 28% (02) 363Trump Job Somewhat Disapprove 34% (72) 34% (7) 3% (6) 2% (4) 27% (58) 20Trump Job Strongly Disapprove 39% (266) 26% (75) 3% (22) 2% (5) 30% (205) 683#1 Issue: Economy 38% (77) 27% (27) 2% (0) 3% (4) 30% (43) 47#1 Issue: Security 43% (34) 28% (86) 3% (0) % (3) 25% (79) 32#1 Issue: Health Care 40% (39) 27% (93) 4% (2) 2% (7) 27% (95) 346#1 Issue: Medicare / Social Security 5% (50) 27% (8) % (4) % (3) 9% (57) 294#1 Issue: Women’s Issues 30% (28) 23% (2) 6% (5) 3% (3) 38% (35) 93#1 Issue: Education 23% (22) 37% (36) 4% (4) — (0) 35% (34) 96#1 Issue: Energy 32% (9) 35% (2) 4% (2) % () 28% (7) 60#1 Issue: Other 35% (3) 22% (9) 9% (8) % () 33% (29) 892016 Vote: Hillary Clinton 4% (245) 28% (67) 3% (8) % (8) 26% (54) 5922016 Vote: Donald Trump 44% (30) 28% (95) 3% (8) % (9) 24% (67) 692016 Vote: Someone else 36% (62) 26% (45) 4% (6) — () 34% (58) 722016 Vote: Didnt Vote 30% (9) 26% (78) 5% (4) 4% (2) 36% (09) 304Voted in 2014: Yes 44% (577) 28% (368) 3% (34) % (5) 25% (326) 32Voted in 2014: No 28% (22) 27% (6) 5% (22) 3% (5) 37% (63) 4392012 Vote: Barack Obama 39% (300) 28% (220) 3% (24) 2% (5) 28% (26) 7742012 Vote: Mitt Romney 48% (258) 28% (52) % (6) % (5) 22% (7) 5392012 Vote: Other 45% (35) 8% (4) 2% (2) 2% (2) 32% (25) 782012 Vote: Didn’t Vote 29% (07) 27% (98) 6% (24) 2% (9) 35% (30) 3684-Region: Northeast 43% (42) 24% (78) 3% (9) 3% (0) 27% (90) 3284-Region: Midwest 39% (60) 28% (4) 3% (3) % (4) 29% (9) 4094-Region: South 38% (247) 29% (89) 3% (22) 2% () 27% (76) 6454-Region: West 40% (50) 28% (05) 3% (2) 2% (6) 28% (05) 378Favorable of Trump 44% (350) 29% (229) 3% (2) % (9) 24% (93) 802Unfavorable of Trump 37% (326) 27% (240) 3% (30) 2% (8) 30% (267) 88



655

Table HR10_x8



Somewhatunfavorable

Veryunfavorable


Adults 40% (700) 28% (485) 3% (56) 2% (3) 28% (489) 760Very Favorable of Trump 47% (22) 28% (25) 3% (2) — (2) 22% (0) 452Somewhat Favorable of Trump 39% (38) 30% (04) 3% (9) 2% (6) 26% (93) 350Somewhat Unfavorable of Trump 3% (52) 32% (53) 5% (8) 2% (3) 30% (5) 67Very Unfavorable of Trump 38% (275) 26% (87) 3% (2) 2% (5) 30% (26) 74Frequent TV watchers 40% (55) 28% (385) 3% (45) 2% (2) 27% (375) 377Frequent movie watchers 44% (355) 27% (26) 4% (30) 2% (4) 24% (90) 805Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


656


Table HR10_x9: Do you have a favorable or unfavorable impression of the following James Bond lms?On Her Majesty’s Secret Service (1969)


Somewhatunfavorable

Veryunfavorable


Adults 32% (526) 30% (48) 5% (8) 3% (44) 30% (489) 620Gender: Male 35% (292) 33% (27) 6% (52) 3% (24) 22% (84) 824Gender: Female 29% (234) 26% (20) 4% (28) 2% (20) 38% (305) 796Age: 18-29 25% (48) 9% (37) 6% (2) 8% (6) 4% (78) 9Age: 30-44 22% (72) 3% (02) 6% (2) 2% (8) 38% (25) 329Age: 45-54 33% (22) 30% (3) 6% (23) 2% (8) 29% (07) 373Age: 55-64 40% (4) 33% (92) 6% (6) 2% (5) 9% (55) 28Age: 65+ 38% (70) 3% (37) 2% (9) 2% (7) 28% (23) 446Generation Z: 18-21 24% (2) 22% () 0% (5) 7% (4) 38% (9) 5Millennial: Age 22-37 23% (73) 23% (74) 7% (2) 6% (8) 42% (32) 38Generation X: Age 38-53 29% (37) 32% (54) 6% (29) 2% (8) 3% (47) 476Boomers: Age 54-72 40% (270) 30% (204) 4% (25) 2% (4) 24% (66) 680PID: Dem (no lean) 33% (6) 27% (34) 6% (29) 3% (5) 3% (54) 492PID: Ind (no lean) 30% (29) 32% (34) 4% (8) 4% (5) 30% (28) 424PID: Rep (no lean) 34% (236) 30% (23) 5% (33) 2% (4) 29% (207) 704PID/Gender: DemMen 38% (86) 30% (68) 8% (9) 2% (5) 2% (48) 227PID/Gender: DemWomen 28% (74) 25% (66) 4% (0) 3% (9) 40% (06) 266PID/Gender: Ind Men 33% (79) 34% (82) 7% (6) 4% (0) 22% (53) 240PID/Gender: Ind Women 27% (50) 28% (52) % (2) 3% (6) 4% (74) 84PID/Gender: Rep Men 35% (27) 34% (2) 5% (8) 3% (9) 23% (83) 357PID/Gender: Rep Women 32% (09) 27% (92) 4% (6) % (5) 36% (24) 347Ideo: Liberal (1-3) 32% (63) 30% (52) 6% (3) 4% (9) 28% (39) 504Ideo: Moderate (4) 34% (25) 26% (95) 5% (8) 2% (8) 33% (2) 367Ideo: Conservative (5-7) 35% (97) 33% (87) 4% (25) % (7) 26% (48) 563Educ: College 32% (3) 27% (267) 5% (50) 3% (3) 33% (327) 986Educ: Bachelors degree 35% (40) 33% (34) 4% (7) 3% (0) 25% (00) 40Educ: Post-grad 32% (75) 34% (80) 6% (3) % (2) 27% (62) 232



657

Table HR10_x9



Somewhatunfavorable

Veryunfavorable


Adults 32% (526) 30% (48) 5% (8) 3% (44) 30% (489) 620Income: Under 50k 3% (273) 28% (244) 5% (42) 3% (30) 33% (287) 876Income: 50k-100k 32% (6) 33% (67) 6% (30) 2% () 27% (35) 504Income: 100k+ 38% (92) 29% (70) 4% (9) % (3) 27% (66) 240Ethnicity: White 3% (429) 3% (47) 5% (67) 2% (32) 3% (49) 364Ethnicity: Hispanic 25% (36) 3% (44) 9% (2) 4% (5) 32% (46) 43Ethnicity: Afr. Am. 39% (67) 26% (44) 4% (6) 4% (7) 27% (46) 70Ethnicity: Other 35% (30) 24% (20) 9% (7) 5% (4) 28% (24) 86Relig: Protestant 33% (46) 35% (56) 3% (2) % (5) 28% (27) 447Relig: Roman Catholic 35% (0) 3% (90) 5% (6) 4% (0) 25% (74) 292Relig: Something Else 33% (46) 28% (38) 4% (6) 2% (3) 33% (46) 38Relig: Evangelical 3% (84) 33% (20) 4% (26) 3% (5) 29% (77) 604Relig: Non-Evang. Catholics 40% (09) 30% (83) 3% (7) % (3) 26% (70) 273Relig: All Christian 33% (293) 32% (285) 4% (33) 2% (8) 28% (247) 877Relig: All Non-Christian 3% (55) 25% (45) 8% (3) 7% (2) 29% (52) 78Community: Urban 38% (45) 29% (0) 4% (6) 3% (3) 26% (00) 384Community: Suburban 3% (228) 29% (28) 5% (39) 3% (22) 32% (236) 743Community: Rural 3% (53) 3% (53) 5% (25) 2% (9) 3% (53) 492Employ: Private Sector 33% (76) 30% (64) 5% (27) 2% (0) 30% (63) 540Employ: Government 28% (37) 33% (43) 3% (4) 6% (7) 30% (39) 30Employ: Self-Employed 34% (47) 26% (36) 5% (7) 3% (5) 32% (45) 39Employ: Homemaker 6% (0) 9% (2) 5% (3) % () 59% (37) 63Employ: Retired 40% (84) 32% (46) 4% (8) 2% (9) 22% (02) 459Employ: Unemployed 29% (34) 29% (33) 5% (5) 3% (4) 34% (39) 5Employ: Other 23% (33) 29% (42) 8% () 5% (8) 36% (5) 45Military HH: Yes 44% (45) 32% (08) 4% (4) 2% (7) 8% (58) 332Military HH: No 30% (38) 29% (373) 5% (66) 3% (37) 33% (43) 288RD/WT: Right Direction 37% (252) 30% (207) 5% (33) 2% (5) 26% (82) 690RD/WT: Wrong Track 29% (273) 29% (274) 5% (48) 3% (29) 33% (306) 930Trump Job Approve 36% (268) 3% (230) 4% (34) 3% (9) 27% (20) 752Trump Job Disapprove 30% (246) 29% (238) 6% (45) 3% (22) 32% (260) 80


658




Somewhatunfavorable

Veryunfavorable


Adults 32% (526) 30% (48) 5% (8) 3% (44) 30% (489) 620Trump Job Strongly Approve 39% (56) 27% (0) 5% (2) 2% (9) 26% (05) 40Trump Job Somewhat Approve 32% (2) 34% (2) 4% (2) 3% (0) 27% (96) 35Trump Job Somewhat Disapprove 24% (48) 32% (65) 8% (6) % (2) 35% (7) 202Trump Job Strongly Disapprove 33% (98) 28% (72) 5% (29) 3% (20) 3% (88) 607#1 Issue: Economy 30% (29) 29% (22) 6% (25) 4% (8) 3% (30) 424#1 Issue: Security 3% (92) 33% (97) 4% (2) 2% (5) 30% (90) 296#1 Issue: Health Care 34% (08) 29% (93) 6% (9) 2% (7) 29% (9) 38#1 Issue: Medicare / Social Security 40% () 30% (84) 4% () 3% (7) 24% (66) 279#1 Issue: Women’s Issues 30% (26) 29% (25) 2% (2) 3% (3) 36% (3) 85#1 Issue: Education 23% (9) 30% (25) 6% (5) 2% (2) 39% (33) 84#1 Issue: Energy 24% (2) 3% (6) 4% (2) 2% () 39% (20) 52#1 Issue: Other 35% (29) 23% (9) 7% (5) 2% (2) 33% (27) 822016 Vote: Hillary Clinton 32% (7) 33% (73) 5% (28) 2% (0) 28% (45) 5262016 Vote: Donald Trump 37% (239) 30% (94) 4% (25) 2% (3) 27% (77) 6482016 Vote: Someone else 27% (44) 28% (46) 6% (9) 2% (3) 38% (62) 642016 Vote: Didnt Vote 25% (7) 24% (68) 7% (9) 6% (8) 37% (04) 280Voted in 2014: Yes 35% (428) 3% (376) 5% (56) 2% (24) 28% (340) 224Voted in 2014: No 25% (98) 27% (05) 6% (24) 5% (20) 38% (49) 3962012 Vote: Barack Obama 33% (229) 30% (23) 5% (35) 2% (6) 30% (20) 7042012 Vote: Mitt Romney 35% (79) 33% (67) 4% (8) 2% (0) 26% (34) 5082012 Vote: Other 39% (29) 8% (3) 4% (3) 5% (4) 34% (26) 742012 Vote: Didn’t Vote 27% (89) 26% (87) 7% (24) 4% (4) 36% (9) 3344-Region: Northeast 38% (5) 23% (7) 5% (6) 3% (8) 3% (93) 3034-Region: Midwest 34% (24) 28% (00) 5% (6) 2% (6) 32% (6) 3624-Region: South 29% (75) 33% (200) 5% (33) 2% (4) 30% (79) 6024-Region: West 3% () 3% (09) 4% (5) 5% (6) 29% (0) 353Favorable of Trump 36% (270) 3% (232) 4% (33) 2% (6) 27% (204) 755Unfavorable of Trump 30% (240) 30% (235) 5% (39) 3% (25) 32% (258) 797



659

Table HR10_x9



Somewhatunfavorable

Veryunfavorable


Adults 32% (526) 30% (48) 5% (8) 3% (44) 30% (489) 620Very Favorable of Trump 38% (59) 29% (20) 6% (24) 2% (7) 26% (09) 49Somewhat Favorable of Trump 33% () 33% (2) 3% (0) 3% (9) 28% (96) 336Somewhat Unfavorable of Trump 23% (38) 38% (6) 3% (5) 4% (6) 32% (5) 62Very Unfavorable of Trump 32% (202) 27% (74) 5% (34) 3% (9) 32% (206) 635Frequent TV watchers 33% (420) 3% (393) 5% (62) 3% (32) 29% (366) 272Frequent movie watchers 35% (262) 3% (229) 7% (5) 3% (20) 25% (85) 748Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


660


Table HR10_x10: Do you have a favorable or unfavorable impression of the following James Bond lms?Diamonds Are Forever (1971)


Somewhatunfavorable

Veryunfavorable


Adults 43% (759) 27% (478) 4% (66) % (2) 26% (455) 780Gender: Male 46% (397) 28% (245) 4% (39) % (2) 20% (76) 869Gender: Female 40% (362) 26% (233) 3% (27) % (9) 3% (279) 9Age: 18-29 26% (57) 22% (48) 7% (6) 4% (8) 40% (87) 25Age: 30-44 32% (8) 28% (04) 5% (7) % (4) 34% (26) 369Age: 45-54 4% (70) 3% (30) 4% (5) — (2) 24% (99) 45Age: 55-64 54% (67) 27% (84) 3% (0) % (3) 4% (44) 308Age: 65+ 52% (248) 24% (3) 2% (9) % (4) 2% (00) 473Generation Z: 18-21 23% (4) 29% (8) 7% (4) 2% () 39% (23) 60Millennial: Age 22-37 29% (02) 23% (79) 6% (2) 2% (9) 39% (37) 348Generation X: Age 38-53 39% (209) 3% (68) 4% (2) % (4) 26% (38) 54Boomers: Age 54-72 53% (389) 24% (76) 3% (9) % (7) 9% (40) 73PID: Dem (no lean) 42% (237) 25% (44) 4% (22) 2% (0) 27% (55) 567PID: Ind (no lean) 42% (88) 29% (30) 3% (4) % (5) 25% (5) 453PID: Rep (no lean) 44% (335) 27% (205) 4% (30) % (6) 24% (85) 760PID/Gender: DemMen 50% (20) 24% (59) 6% (5) % (3) 8% (44) 242PID/Gender: DemWomen 36% (6) 26% (85) 2% (6) 2% (7) 34% (0) 325PID/Gender: Ind Men 44% (08) 29% (72) 4% () 2% (5) 2% (52) 248PID/Gender: Ind Women 39% (80) 28% (58) 2% (4) — (0) 3% (63) 204PID/Gender: Rep Men 44% (68) 30% (5) 3% (3) % (3) 2% (80) 379PID/Gender: Rep Women 44% (66) 24% (90) 4% (7) % (2) 28% (06) 382Ideo: Liberal (1-3) 4% (229) 27% (5) 6% (34) % (7) 25% (42) 563Ideo: Moderate (4) 46% (85) 24% (97) 3% () % (5) 26% (05) 402Ideo: Conservative (5-7) 46% (278) 30% (83) 3% (6) — (3) 2% (24) 604Educ: College 42% (452) 26% (283) 4% (44) % () 27% (294) 084Educ: Bachelors degree 45% (203) 28% (24) 2% (8) 2% (7) 24% (09) 45Educ: Post-grad 43% (04) 29% (7) 6% (4) % (2) 2% (53) 245



661

Table HR10_x10



Somewhatunfavorable

Veryunfavorable


Adults 43% (759) 27% (478) 4% (66) % (2) 26% (455) 780Income: Under 50k 4% (398) 26% (248) 4% (40) % (4) 28% (267) 968Income: 50k-100k 45% (242) 30% (62) 3% (5) % (4) 22% (2) 544Income: 100k+ 44% (9) 26% (69) 4% (0) % (4) 25% (67) 269Ethnicity: White 42% (622) 28% (47) 4% (54) % (5) 26% (384) 49Ethnicity: Hispanic 40% (62) 30% (46) 2% (4) 2% (4) 26% (40) 56Ethnicity: Afr. Am. 5% (99) 9% (37) 3% (6) 3% (5) 24% (47) 93Ethnicity: Other 4% (39) 26% (25) 6% (6) 2% (2) 26% (24) 95Relig: Protestant 45% (25) 30% (44) 2% (8) — (2) 23% (08) 477Relig: Roman Catholic 45% (47) 28% (90) 3% () 2% (7) 2% (69) 324Relig: Something Else 34% (54) 3% (50) 3% (5) 2% (3) 30% (47) 59Relig: Jewish 66% (33) 3% (7) — (0) — (0) 2% () 5Relig: Evangelical 4% (268) 3% (204) 3% (8) 2% () 24% (59) 660Relig: Non-Evang. Catholics 49% (49) 27% (8) 2% (5) — () 22% (65) 30Relig: All Christian 43% (47) 30% (284) 2% (24) % () 23% (225) 960Relig: All Non-Christian 42% (85) 28% (56) 4% (9) 3% (5) 23% (48) 203Community: Urban 47% (96) 24% (99) 3% (3) 2% (8) 24% (00) 46Community: Suburban 4% (336) 28% (227) 5% (38) % (8) 26% (24) 822Community: Rural 42% (228) 28% (53) 3% (5) % (5) 26% (4) 542Employ: Private Sector 4% (247) 29% (77) 3% (2) % (5) 26% (54) 604Employ: Government 32% (45) 33% (46) 5% (7) — (0) 30% (42) 4Employ: Self-Employed 46% (72) 24% (37) 5% (8) 2% (4) 22% (34) 54Employ: Homemaker 27% (9) 2% (5) 4% (3) — (0) 47% (33) 70Employ: Retired 53% (260) 25% (22) 3% (4) % (4) 8% (86) 486Employ: Unemployed 44% (56) 2% (27) 3% (4) 2% (3) 29% (36) 26Employ: Other 32% (54) 28% (46) 5% (8) 3% (5) 33% (54) 66Military HH: Yes 52% (84) 29% (04) % (5) % (2) 6% (56) 35Military HH: No 40% (575) 26% (375) 4% (6) % (9) 28% (399) 429RD/WT: Right Direction 44% (33) 30% (220) 4% (26) % (6) 22% (60) 744RD/WT: Wrong Track 4% (428) 25% (258) 4% (39) % (5) 28% (295) 036


662




Somewhatunfavorable

Veryunfavorable


Adults 43% (759) 27% (478) 4% (66) % (2) 26% (455) 780Trump Job Approve 45% (364) 29% (232) 3% (28) % (6) 22% (74) 804Trump Job Disapprove 42% (375) 25% (226) 4% (35) % (3) 28% (253) 903Trump Job Strongly Approve 48% (2) 28% (23) 3% (4) — (2) 20% (89) 438Trump Job Somewhat Approve 42% (53) 30% (09) 4% (4) % (5) 23% (85) 366Trump Job Somewhat Disapprove 37% (8) 29% (62) 5% () — (0) 29% (64) 28Trump Job Strongly Disapprove 43% (295) 24% (63) 4% (24) 2% (3) 28% (90) 685#1 Issue: Economy 38% (85) 28% (34) 4% (9) 2% () 28% (33) 482#1 Issue: Security 44% (43) 29% (92) 3% (9) % (3) 23% (74) 322#1 Issue: Health Care 4% (44) 29% (99) 4% (4) % (2) 25% (88) 348#1 Issue: Medicare / Social Security 58% (7) 25% (76) % (3) % (2) 5% (46) 298#1 Issue: Women’s Issues 37% (34) 20% (8) 5% (4) 2% () 37% (34) 93#1 Issue: Education 23% (2) 36% (33) 6% (5) — (0) 35% (33) 92#1 Issue: Energy 42% (25) 23% (4) 4% (3) — (0) 30% (8) 60#1 Issue: Other 4% (36) 4% (2) 0% (9) % () 34% (30) 872016 Vote: Hillary Clinton 44% (263) 27% (60) 4% (25) % (6) 24% (44) 5982016 Vote: Donald Trump 46% (39) 29% (202) 3% (20) % (7) 2% (46) 6942016 Vote: Someone else 39% (67) 26% (45) 4% (7) % (2) 30% (53) 732016 Vote: Didnt Vote 35% (0) 22% (69) 4% (4) 2% (7) 36% (2) 33Voted in 2014: Yes 47% (68) 27% (356) 3% (42) % (2) 23% (300) 328Voted in 2014: No 3% (4) 27% (22) 5% (24) 2% (9) 34% (56) 4522012 Vote: Barack Obama 42% (330) 27% (23) 4% (28) % () 26% (200) 7832012 Vote: Mitt Romney 49% (267) 30% (63) % (8) % (4) 9% (0) 5442012 Vote: Other 5% (40) 4% () 4% (3) 2% (2) 29% (22) 772012 Vote: Didn’t Vote 33% (23) 24% (9) 7% (27) % (4) 35% (32) 3764-Region: Northeast 42% (38) 26% (86) 4% (3) 2% (8) 26% (86) 334-Region: Midwest 43% (79) 27% (2) 3% () % (4) 26% (07) 424-Region: South 4% (269) 30% (96) 4% (27) % (7) 25% (63) 6634-Region: West 46% (74) 22% (84) 4% (5) % (2) 26% (99) 374Favorable of Trump 46% (367) 29% (235) 3% (24) % (6) 22% (75) 807Unfavorable of Trump 4% (367) 26% (228) 4% (34) % (3) 28% (248) 889



663

Table HR10_x10



Somewhatunfavorable

Veryunfavorable


Adults 43% (759) 27% (478) 4% (66) % (2) 26% (455) 780Very Favorable of Trump 49% (222) 26% (8) 3% (5) % (4) 2% (94) 453Somewhat Favorable of Trump 4% (46) 33% (7) 2% (9) % (2) 23% (80) 354Somewhat Unfavorable of Trump 38% (65) 32% (55) 4% (7) % () 25% (44) 7Very Unfavorable of Trump 42% (302) 24% (73) 4% (26) 2% (2) 28% (204) 78Frequent TV watchers 42% (593) 27% (38) 4% (52) % (5) 26% (358) 399Frequent movie watchers 47% (384) 26% (208) 4% (34) % (0) 2% (74) 80Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


664


Table HR10_x11: Do you have a favorable or unfavorable impression of the following James Bond lms?Live and Let Die (1973)


Somewhatunfavorable

Veryunfavorable


Adults 42% (756) 28% (505) 3% (60) % (26) 25% (450) 797Gender: Male 46% (404) 29% (255) 4% (33) 2% (4) 9% (65) 87Gender: Female 38% (352) 27% (250) 3% (27) % (2) 3% (285) 926Age: 18-29 27% (59) 22% (49) 6% (3) 3% (7) 42% (9) 28Age: 30-44 30% (3) 28% (03) 6% (2) 2% (6) 35% (29) 372Age: 45-54 46% (94) 29% (24) 4% (6) — (2) 2% (88) 423Age: 55-64 58% (80) 26% (80) 2% (5) % (2) 4% (42) 309Age: 65+ 44% (20) 3% (49) % (5) 2% (0) 2% (00) 475Generation Z: 18-21 27% (6) 23% (4) 0% (6) % (0) 40% (24) 60Millennial: Age 22-37 29% (0) 24% (83) 5% (8) 3% (9) 40% (40) 35Generation X: Age 38-53 4% (228) 30% (64) 4% (22) % (5) 24% (3) 550Boomers: Age 54-72 5% (379) 28% (209) 2% (4) 2% () 7% (26) 738PID: Dem (no lean) 4% (237) 29% (65) 3% (7) 2% () 25% (43) 573PID: Ind (no lean) 4% (88) 29% (3) 3% (5) 2% (7) 26% (7) 458PID: Rep (no lean) 43% (33) 27% (209) 4% (28) % (8) 25% (9) 767PID/Gender: DemMen 49% (20) 28% (69) 5% (2) 2% (4) 6% (39) 245PID/Gender: DemWomen 36% (6) 29% (96) 2% (5) 2% (7) 32% (03) 328PID/Gender: Ind Men 45% (2) 28% (7) 4% (9) 3% (7) 20% (5) 250PID/Gender: Ind Women 36% (76) 29% (60) 3% (5) — (0) 32% (66) 208PID/Gender: Rep Men 46% (72) 30% (5) 3% (2) % (3) 20% (75) 377PID/Gender: Rep Women 4% (60) 24% (94) 4% (7) % (5) 30% (5) 390Ideo: Liberal (1-3) 42% (244) 29% (66) 4% (23) 2% (0) 23% (32) 574Ideo: Moderate (4) 43% (74) 27% (09) 3% () 2% (8) 25% (03) 405Ideo: Conservative (5-7) 46% (278) 28% (72) 3% (7) — (2) 22% (36) 605Educ: College 4% (447) 26% (289) 4% (46) 2% (7) 27% (293) 092Educ: Bachelors degree 44% (204) 30% (37) % (5) 2% (7) 23% (06) 458Educ: Post-grad 43% (05) 32% (80) 3% (8) % (2) 2% (52) 247



665

Table HR10_x11



Somewhatunfavorable

Veryunfavorable


Adults 42% (756) 28% (505) 3% (60) % (26) 25% (450) 797Income: Under 50k 4% (400) 26% (256) 4% (40) 2% (7) 27% (269) 98Income: 50k-100k 43% (234) 3% (68) 2% () % (6) 23% (25) 544Income: 100k+ 45% (22) 30% (82) 3% (9) % (2) 2% (57) 272Ethnicity: White 4% (65) 30% (447) 3% (45) % (2) 25% (376) 504Ethnicity: Hispanic 36% (53) 32% (47) 3% (4) 2% (2) 28% (4) 47Ethnicity: Afr. Am. 5% (00) 6% (3) 6% () 2% (4) 25% (48) 94Ethnicity: Other 4% (4) 27% (26) 4% (4) % () 27% (26) 99Relig: Protestant 43% (206) 33% (59) % (6) — () 22% (06) 478Relig: Roman Catholic 45% (44) 28% (90) 3% () 3% (9) 20% (65) 39Relig: Something Else 38% (63) 30% (49) 3% (6) 3% (5) 26% (42) 65Relig: Evangelical 4% (273) 3% (20) 3% (9) 2% (2) 23% (55) 668Relig: Non-Evang. Catholics 47% (39) 30% (89) % (3) % (3) 20% (59) 294Relig: All Christian 43% (43) 3% (299) 2% (22) 2% (6) 22% (23) 962Relig: All Non-Christian 42% (87) 25% (52) 4% (9) 4% (9) 24% (49) 206Community: Urban 50% (209) 20% (85) 3% (2) 2% (9) 25% (04) 49Community: Suburban 38% (32) 32% (270) 4% (30) % (2) 24% (202) 835Community: Rural 42% (226) 28% (5) 3% (8) % (5) 26% (44) 544Employ: Private Sector 4% (253) 29% (75) 4% (24) % (7) 25% (5) 60Employ: Government 32% (45) 35% (48) 4% (6) — (0) 29% (40) 39Employ: Self-Employed 43% (67) 29% (45) 2% (3) 3% (5) 23% (36) 57Employ: Homemaker 32% (25) 20% (5) 5% (4) % (0) 43% (33) 78Employ: Retired 50% (242) 30% (43) % (7) % (7) 8% (85) 485Employ: Unemployed 38% (5) 2% (28) 7% (0) % () 34% (46) 37Employ: Other 40% (64) 26% (42) 2% (4) 2% (4) 29% (46) 59Military HH: Yes 5% (84) 28% (99) 2% (7) % (4) 8% (63) 358Military HH: No 40% (572) 28% (406) 4% (52) 2% (22) 27% (387) 439RD/WT: Right Direction 45% (337) 28% (206) 4% (26) % (4) 23% (69) 742RD/WT: Wrong Track 40% (49) 28% (299) 3% (34) 2% (22) 27% (282) 055Trump Job Approve 46% (366) 28% (227) 3% (23) % (8) 22% (79) 804Trump Job Disapprove 4% (377) 27% (250) 4% (35) 2% (7) 26% (242) 92


666




Somewhatunfavorable

Veryunfavorable


Adults 42% (756) 28% (505) 3% (60) % (26) 25% (450) 797Trump Job Strongly Approve 50% (220) 26% (2) 3% (3) % (5) 20% (88) 437Trump Job Somewhat Approve 40% (46) 32% (6) 3% (0) % (3) 25% (9) 366Trump Job Somewhat Disapprove 34% (75) 3% (69) 5% (0) — () 30% (67) 222Trump Job Strongly Disapprove 43% (302) 26% (8) 4% (25) 2% (6) 25% (75) 698#1 Issue: Economy 38% (82) 28% (34) 5% (22) 2% (9) 27% (29) 476#1 Issue: Security 4% (30) 3% (98) 3% (0) % (3) 25% (78) 38#1 Issue: Health Care 42% (49) 29% (02) 3% () 2% (7) 24% (85) 355#1 Issue: Medicare / Social Security 54% (65) 27% (8) % (3) % (5) 7% (5) 305#1 Issue: Women’s Issues 4% (38) 22% (2) 2% (2) % () 34% (3) 94#1 Issue: Education 26% (26) 38% (37) 2% (2) — (0) 33% (32) 98#1 Issue: Energy 46% (28) 24% (4) 5% (3) % () 24% (4) 60#1 Issue: Other 42% (38) 20% (9) 6% (5) % () 32% (29) 922016 Vote: Hillary Clinton 44% (270) 28% (73) 3% (8) % (8) 23% (40) 6092016 Vote: Donald Trump 46% (320) 28% (98) 2% (7) % (8) 22% (54) 6972016 Vote: Someone else 34% (60) 33% (59) 4% (7) 2% (3) 27% (48) 772016 Vote: Didnt Vote 34% (05) 24% (74) 6% (8) 2% (8) 35% (08) 33Voted in 2014: Yes 45% (60) 29% (385) 3% (39) % (5) 22% (292) 34Voted in 2014: No 32% (46) 26% (2) 5% (2) 2% () 35% (58) 4562012 Vote: Barack Obama 44% (350) 28% (29) 3% (2) 2% (3) 24% (92) 7952012 Vote: Mitt Romney 46% (250) 3% (7) 2% (2) % (6) 9% (04) 5432012 Vote: Other 46% (36) 24% (9) 4% (3) 2% (2) 25% (9) 792012 Vote: Didn’t Vote 3% (9) 26% (97) 6% (24) % (5) 35% (35) 3804-Region: Northeast 42% (39) 25% (85) 4% (3) 3% () 26% (85) 3324-Region: Midwest 43% (78) 3% (28) % (6) % (3) 24% (99) 444-Region: South 42% (28) 28% (88) 4% (26) % (8) 24% (6) 6634-Region: West 4% (58) 27% (05) 4% (5) % (5) 27% (05) 388Favorable of Trump 47% (377) 27% (220) 3% (23) % (9) 22% (8) 809Unfavorable of Trump 39% (357) 29% (264) 3% (3) 2% (5) 26% (237) 905



667

Table HR10_x11



Somewhatunfavorable

Veryunfavorable


Adults 42% (756) 28% (505) 3% (60) % (26) 25% (450) 797Very Favorable of Trump 5% (229) 25% (2) 3% (5) % (6) 20% (89) 45Somewhat Favorable of Trump 4% (48) 30% (08) 2% (8) % (2) 26% (92) 358Somewhat Unfavorable of Trump 25% (43) 43% (73) 4% (6) % () 28% (47) 7Very Unfavorable of Trump 43% (34) 26% (92) 3% (25) 2% (3) 26% (90) 734Frequent TV watchers 42% (590) 28% (393) 4% (53) % (6) 26% (362) 45Frequent movie watchers 46% (377) 25% (207) 5% (4) % () 22% (80) 86Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


668


Table HR10_x12: Do you have a favorable or unfavorable impression of the following James Bond lms?The Man with the Golden Gun (1974)


Somewhatunfavorable

Veryunfavorable


Adults 38% (66) 29% (503) 4% (64) 2% (29) 27% (475) 732Gender: Male 43% (375) 3% (267) 4% (38) 2% (5) 20% (76) 87Gender: Female 33% (286) 27% (236) 3% (26) 2% (4) 35% (299) 86Age: 18-29 28% (58) 23% (48) 6% (3) 4% (7) 39% (82) 208Age: 30-44 3% (3) 28% (0) 5% (7) 3% (9) 34% (22) 362Age: 45-54 39% (59) 34% (37) 4% (7) % (4) 22% (9) 408Age: 55-64 49% (46) 3% (92) 2% (6) % (2) 8% (53) 299Age: 65+ 4% (85) 27% (25) 2% (0) 2% (7) 28% (29) 456Generation Z: 18-21 28% (5) 27% (5) 2% () 3% (2) 40% (2) 53Millennial: Age 22-37 29% (0) 24% (84) 6% (2) 3% () 37% (29) 346Generation X: Age 38-53 38% (200) 3% (66) 5% (25) % (8) 25% (29) 528Boomers: Age 54-72 44% (35) 30% (22) 2% (4) % (9) 22% (58) 708PID: Dem (no lean) 37% (203) 3% (70) 3% (7) 2% () 27% (45) 546PID: Ind (no lean) 36% (58) 3% (36) 3% (2) 2% (7) 29% (25) 438PID: Rep (no lean) 40% (300) 26% (98) 5% (35) % () 27% (205) 748PID/Gender: DemMen 44% (09) 35% (86) 4% (0) 2% (4) 5% (37) 247PID/Gender: DemWomen 3% (94) 28% (84) 2% (7) 2% (7) 36% (08) 300PID/Gender: Ind Men 40% (99) 3% (76) 4% (0) 2% (4) 23% (58) 247PID/Gender: Ind Women 3% (58) 32% (60) % (2) % (3) 35% (67) 9PID/Gender: Rep Men 44% (66) 28% (06) 5% (8) 2% (6) 2% (8) 377PID/Gender: Rep Women 36% (33) 25% (92) 5% (7) % (5) 33% (24) 37Ideo: Liberal (1-3) 38% (203) 28% (54) 4% (23) 2% (2) 27% (49) 54Ideo: Moderate (4) 40% (56) 29% (4) 3% (3) % (5) 26% (03) 39Ideo: Conservative (5-7) 4% (24) 30% (75) 4% (25) % (4) 25% (46) 592Educ: College 38% (395) 27% (289) 4% (44) 2% (9) 29% (305) 050Educ: Bachelors degree 4% (8) 29% (30) 3% (2) 2% (7) 25% (3) 444Educ: Post-grad 36% (85) 35% (84) 3% (8) % (3) 24% (58) 238



669

Table HR10_x12



Somewhatunfavorable

Veryunfavorable


Adults 38% (66) 29% (503) 4% (64) 2% (29) 27% (475) 732Income: Under 50k 37% (348) 26% (249) 4% (36) 2% (23) 3% (29) 947Income: 50k-100k 38% (200) 34% (80) 4% (20) % (5) 23% (24) 528Income: 100k+ 44% (3) 29% (74) 3% (8) % (2) 24% (6) 257Ethnicity: White 37% (54) 29% (425) 4% (55) 2% (23) 28% (407) 452Ethnicity: Hispanic 34% (5) 32% (49) 6% (9) 2% (4) 25% (38) 50Ethnicity: Afr. Am. 42% (79) 30% (57) 2% (3) 2% (5) 24% (45) 88Ethnicity: Other 44% (40) 23% (2) 7% (6) % () 26% (24) 92Relig: Protestant 40% (88) 3% (45) 2% () — () 26% (20) 466Relig: Roman Catholic 4% (27) 3% (97) 4% (3) 3% (8) 2% (64) 309Relig: Something Else 33% (5) 30% (47) 3% (5) 2% (3) 32% (49) 53Relig: Evangelical 36% (233) 33% (2) 3% (20) 2% () 26% (69) 644Relig: Non-Evang. Catholics 47% (33) 27% (77) 3% (9) — () 23% (64) 284Relig: All Christian 39% (366) 3% (288) 3% (29) % (2) 25% (233) 928Relig: All Non-Christian 38% (75) 28% (55) 5% (0) 5% (0) 23% (44) 94Community: Urban 44% (80) 26% (07) 3% (3) 2% (7) 25% (0) 408Community: Suburban 36% (289) 28% (229) 5% (40) 2% (6) 29% (234) 808Community: Rural 37% (9) 32% (66) 2% (2) % (5) 27% (4) 56Employ: Private Sector 38% (22) 3% (84) 4% (22) % (5) 26% (55) 588Employ: Government 33% (44) 35% (47) 4% (6) — (0) 28% (38) 34Employ: Self-Employed 43% (63) 24% (36) 4% (6) 4% (5) 26% (38) 49Employ: Homemaker 2% (5) 28% (20) 3% (2) 2% (2) 45% (32) 7Employ: Retired 45% (20) 26% (22) 3% (6) 2% (8) 24% (3) 468Employ: Unemployed 36% (46) 27% (34) 5% (6) 2% (2) 3% (39) 27Employ: Other 34% (55) 3% (50) 2% (4) 3% (5) 30% (48) 62Military HH: Yes 48% (63) 28% (96) 3% (0) % (3) 2% (70) 343Military HH: No 36% (497) 29% (407) 4% (54) 2% (26) 29% (405) 389RD/WT: Right Direction 42% (304) 28% (205) 5% (39) % (7) 23% (69) 723RD/WT: Wrong Track 35% (357) 30% (298) 3% (25) 2% (22) 30% (307) 009Trump Job Approve 4% (322) 30% (234) 4% (35) % () 23% (84) 787Trump Job Disapprove 36% (37) 29% (253) 3% (27) 2% (7) 30% (262) 876


670




Somewhatunfavorable

Veryunfavorable


Adults 38% (66) 29% (503) 4% (64) 2% (29) 27% (475) 732Trump Job Strongly Approve 46% (97) 25% (05) 4% (9) % (6) 23% (98) 425Trump Job Somewhat Approve 35% (25) 36% (30) 4% (6) % (5) 24% (86) 362Trump Job Somewhat Disapprove 29% (60) 35% (73) 3% (5) 3% (5) 30% (63) 208Trump Job Strongly Disapprove 38% (256) 27% (80) 3% (22) 2% (2) 30% (98) 668#1 Issue: Economy 37% (73) 3% (47) 5% (23) 3% (3) 24% (3) 470#1 Issue: Security 36% (0) 33% (03) 2% (7) % (3) 28% (85) 307#1 Issue: Health Care 36% (23) 28% (93) 5% (6) 2% (6) 30% (00) 338#1 Issue: Medicare / Social Security 47% (34) 29% (82) % (4) 2% (5) 22% (63) 287#1 Issue: Women’s Issues 37% (33) 22% (20) % () % () 38% (34) 88#1 Issue: Education 28% (27) 32% (3) 5% (4) — (0) 35% (33) 94#1 Issue: Energy 35% (2) 27% (6) 4% (3) — (0) 33% (20) 60#1 Issue: Other 45% (40) 4% (2) 7% (6) 2% (2) 32% (28) 892016 Vote: Hillary Clinton 39% (227) 30% (72) 3% (20) % (8) 26% (5) 5782016 Vote: Donald Trump 4% (277) 30% (200) 4% (27) 2% (0) 24% (63) 6782016 Vote: Someone else 35% (60) 27% (47) 3% (5) % (2) 34% (59) 722016 Vote: Didnt Vote 32% (96) 27% (83) 4% (2) 3% (9) 34% (0) 302Voted in 2014: Yes 4% (529) 30% (385) 3% (43) % (7) 25% (323) 296Voted in 2014: No 30% (32) 27% (8) 5% (2) 3% (2) 35% (52) 4362012 Vote: Barack Obama 38% (29) 29% (222) 3% (24) 2% (5) 28% (209) 7602012 Vote: Mitt Romney 4% (220) 32% (72) 3% (4) % (6) 23% (22) 5352012 Vote: Other 42% (32) 23% (8) 2% (2) 2% (2) 3% (24) 772012 Vote: Didn’t Vote 32% (7) 25% (9) 7% (25) 2% (6) 33% (20) 3604-Region: Northeast 39% (23) 25% (80) 4% (3) 2% (7) 30% (95) 384-Region: Midwest 42% (64) 26% (04) 3% () % (4) 28% (0) 3944-Region: South 37% (236) 33% (20) 3% (2) 2% () 25% (62) 6404-Region: West 36% (38) 29% (0) 5% (9) 2% (6) 28% (08) 38Favorable of Trump 42% (334) 29% (227) 4% (35) % (0) 23% (84) 79Unfavorable of Trump 35% (299) 3% (264) 3% (24) 2% (5) 30% (260) 862



671

Table HR10_x12



Somewhatunfavorable

Veryunfavorable


Adults 38% (66) 29% (503) 4% (64) 2% (29) 27% (475) 732Very Favorable of Trump 45% (97) 25% (09) 5% (20) % (6) 24% (07) 439Somewhat Favorable of Trump 39% (37) 34% (8) 4% (5) % (4) 22% (77) 352Somewhat Unfavorable of Trump 22% (37) 45% (73) 2% (3) 2% (3) 29% (48) 65Very Unfavorable of Trump 38% (263) 27% (90) 3% (20) 2% (2) 30% (22) 697Frequent TV watchers 38% (50) 30% (402) 4% (54) 2% (2) 27% (372) 358Frequent movie watchers 43% (339) 27% (27) 5% (4) 2% (4) 23% (84) 795Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


672


Table HR10_x13: Do you have a favorable or unfavorable impression of the following James Bond lms?The Spy Who Loved Me (1977)


Somewhatunfavorable

Veryunfavorable


Adults 40% (70) 27% (477) 5% (85) 2% (3) 27% (48) 784Gender: Male 45% (389) 28% (245) 5% (46) 2% (7) 20% (76) 873Gender: Female 35% (32) 25% (232) 4% (39) 2% (4) 33% (305) 9Age: 18-29 30% (67) 2% (47) 5% () 5% (2) 39% (89) 226Age: 30-44 30% (4) 28% (07) 6% (23) % (5) 34% (26) 375Age: 45-54 44% (85) 27% (3) 5% (20) % (3) 23% (97) 49Age: 55-64 48% (48) 30% (92) 4% () % (2) 8% (54) 308Age: 65+ 43% (96) 26% (7) 4% (20) 2% (7) 25% (5) 456Generation Z: 18-21 29% (7) 28% (7) 4% (2) 3% (2) 37% (23) 6Millennial: Age 22-37 30% (08) 22% (8) 5% (9) 4% (4) 39% (40) 362Generation X: Age 38-53 40% (29) 29% (56) 5% (29) % (5) 25% (35) 545Boomers: Age 54-72 46% (334) 27% (93) 4% (30) % (9) 22% (57) 723PID: Dem (no lean) 39% (27) 27% (50) 5% (29) 2% (3) 27% (52) 562PID: Ind (no lean) 4% (89) 26% (8) 3% (3) 2% (8) 28% (29) 457PID: Rep (no lean) 40% (304) 27% (209) 6% (43) % (0) 26% (99) 765PID/Gender: DemMen 46% (3) 28% (69) 7% (7) 3% (6) 7% (42) 247PID/Gender: DemWomen 33% (04) 26% (82) 4% (2) 2% (7) 35% () 35PID/Gender: Ind Men 46% (5) 25% (62) 3% (8) 2% (5) 23% (58) 249PID/Gender: Ind Women 36% (75) 27% (55) 2% (5) % (3) 34% (7) 208PID/Gender: Rep Men 43% (62) 30% (4) 5% (2) % (5) 20% (76) 377PID/Gender: Rep Women 37% (42) 25% (95) 6% (22) % (4) 32% (24) 387Ideo: Liberal (1-3) 43% (236) 26% (44) 5% (30) 2% (2) 24% (33) 556Ideo: Moderate (4) 42% (70) 26% (06) 4% (5) 2% (8) 27% (0) 40Ideo: Conservative (5-7) 4% (246) 28% (7) 6% (34) — (3) 25% (53) 607Educ: College 38% (42) 26% (28) 5% (50) 2% (20) 30% (324) 087Educ: Bachelors degree 43% (96) 26% (9) 5% (22) 2% (7) 24% (09) 453Educ: Post-grad 42% (02) 32% (77) 5% (3) % (3) 20% (49) 244



673

Table HR10_x13



Somewhatunfavorable

Veryunfavorable


Adults 40% (70) 27% (477) 5% (85) 2% (3) 27% (48) 784Income: Under 50k 40% (390) 25% (239) 4% (38) 2% (23) 29% (28) 97Income: 50k-100k 37% (203) 3% (69) 6% (33) % (4) 26% (40) 548Income: 100k+ 45% (8) 26% (69) 6% (5) % (3) 23% (60) 264Ethnicity: White 39% (582) 27% (42) 5% (7) 2% (26) 27% (40) 50Ethnicity: Hispanic 39% (59) 25% (38) 5% (8) % (2) 29% (44) 5Ethnicity: Afr. Am. 47% (88) 22% (42) 4% (8) 2% (4) 24% (44) 85Ethnicity: Other 42% (4) 24% (23) 6% (6) % () 28% (27) 97Relig: Protestant 40% (87) 3% (46) 3% (6) — (2) 25% (6) 468Relig: Roman Catholic 46% (46) 23% (7) 6% (20) 3% (0) 22% (69) 36Relig: Something Else 35% (57) 29% (47) 3% (5) 2% (3) 3% (50) 62Relig: Evangelical 4% (267) 27% (8) 5% (30) 2% () 26% (69) 659Relig: Non-Evang. Catholics 43% (22) 29% (84) 4% () % (4) 23% (66) 287Relig: All Christian 4% (389) 28% (265) 4% (4) 2% (5) 25% (235) 946Relig: All Non-Christian 40% (79) 25% (5) 7% (4) 4% (7) 24% (49) 20Community: Urban 48% (200) 2% (87) 5% (9) 2% (8) 24% (02) 45Community: Suburban 37% (32) 28% (230) 6% (48) 2% (6) 27% (226) 833Community: Rural 37% (98) 30% (60) 3% (8) % (6) 29% (54) 536Employ: Private Sector 40% (246) 28% (73) 4% (25) % (7) 27% (66) 66Employ: Government 37% (52) 29% (40) 5% (6) 2% (2) 28% (38) 39Employ: Self-Employed 42% (63) 30% (45) 5% (7) 2% (3) 22% (33) 52Employ: Homemaker 24% (8) 2% (6) 6% (4) 3% (2) 47% (37) 78Employ: Retired 45% (2) 27% (29) 6% (27) 2% (7) 20% (95) 470Employ: Unemployed 37% (50) 23% (3) 5% (6) 2% (2) 34% (46) 37Employ: Other 36% (59) 24% (39) 4% (6) 4% (6) 32% (5) 6Military HH: Yes 48% (68) 27% (93) 5% (8) — () 20% (70) 35Military HH: No 38% (542) 27% (384) 5% (67) 2% (29) 29% (4) 433RD/WT: Right Direction 43% (37) 27% (200) 5% (40) % (6) 24% (76) 738RD/WT: Wrong Track 38% (394) 26% (277) 4% (45) 2% (25) 29% (305) 045Trump Job Approve 43% (346) 27% (24) 5% (36) 2% (3) 24% (89) 798Trump Job Disapprove 38% (349) 27% (243) 5% (47) 2% (6) 28% (26) 95


674




Somewhatunfavorable

Veryunfavorable


Adults 40% (70) 27% (477) 5% (85) 2% (3) 27% (48) 784Trump Job Strongly Approve 47% (205) 24% (05) 4% (9) 2% (7) 22% (96) 43Trump Job Somewhat Approve 39% (4) 29% (08) 5% (7) 2% (7) 25% (93) 367Trump Job Somewhat Disapprove 33% (72) 32% (7) 5% () 2% (3) 28% (6) 29Trump Job Strongly Disapprove 40% (277) 25% (72) 5% (35) 2% (3) 29% (200) 697#1 Issue: Economy 39% (89) 26% (23) 5% (25) 3% (2) 27% (30) 480#1 Issue: Security 38% (20) 32% (0) 4% (3) — () 26% (82) 37#1 Issue: Health Care 4% (42) 27% (94) 5% (7) 2% (6) 26% (90) 349#1 Issue: Medicare / Social Security 47% (38) 27% (79) 4% (0) 2% (5) 2% (60) 292#1 Issue: Women’s Issues 38% (36) 2% (20) 2% (2) 2% (2) 37% (36) 96#1 Issue: Education 23% (23) 33% (32) 7% (7) % () 36% (36) 00#1 Issue: Energy 4% (25) 2% (3) 7% (4) 2% () 30% (8) 6#1 Issue: Other 42% (37) 7% (5) 7% (6) 2% (2) 33% (29) 892016 Vote: Hillary Clinton 42% (252) 27% (63) 5% (28) % (8) 24% (46) 5992016 Vote: Donald Trump 44% (302) 26% (83) 4% (3) % (9) 24% (68) 6932016 Vote: Someone else 30% (53) 3% (55) 6% (0) — () 33% (58) 762016 Vote: Didnt Vote 32% (0) 24% (76) 5% (6) 4% (3) 34% (08) 33Voted in 2014: Yes 43% (570) 27% (362) 5% (63) % (4) 24% (35) 325Voted in 2014: No 30% (40) 25% (5) 5% (22) 4% (6) 36% (66) 4592012 Vote: Barack Obama 4% (320) 27% (209) 5% (39) 2% (2) 26% (99) 7782012 Vote: Mitt Romney 44% (24) 29% (59) 3% (9) 2% (0) 2% (6) 5442012 Vote: Other 40% (32) 9% (5) 4% (3) 2% (2) 35% (28) 802012 Vote: Didn’t Vote 3% (8) 25% (94) 6% (25) 2% (7) 36% (39) 3824-Region: Northeast 4% (34) 20% (66) 8% (28) 2% (6) 29% (95) 3294-Region: Midwest 4% (70) 27% (2) 3% (4) % (5) 27% () 424-Region: South 39% (254) 30% (98) 4% (28) 2% (2) 25% (63) 6554-Region: West 39% (52) 26% (0) 4% (5) 2% (7) 29% () 387Favorable of Trump 45% (36) 26% (24) 4% (35) % (0) 23% (89) 809Unfavorable of Trump 36% (326) 27% (246) 5% (45) 2% (6) 29% (264) 896



675

Table HR10_x13



Somewhatunfavorable

Veryunfavorable


Adults 40% (70) 27% (477) 5% (85) 2% (3) 27% (48) 784Very Favorable of Trump 47% (2) 23% (05) 5% (23) % (5) 23% (04) 448Somewhat Favorable of Trump 42% (50) 30% (09) 4% (3) % (5) 23% (85) 36Somewhat Unfavorable of Trump 25% (4) 36% (6) 6% (0) 2% (3) 3% (53) 69Very Unfavorable of Trump 39% (285) 25% (85) 5% (34) 2% (3) 29% (2) 728Frequent TV watchers 40% (565) 27% (379) 5% (67) 2% (25) 26% (373) 40Frequent movie watchers 45% (370) 24% (97) 6% (45) 2% (4) 24% (92) 89Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


676


Table HR10_x14: Do you have a favorable or unfavorable impression of the following James Bond lms?Moonraker (1979)


Somewhatunfavorable

Veryunfavorable


Adults 34% (544) 28% (462) 6% (99) 3% (4) 29% (476) 622Gender: Male 39% (322) 30% (254) 7% (60) 3% (23) 2% (76) 835Gender: Female 28% (223) 26% (207) 5% (40) 2% (8) 38% (300) 787Age: 18-29 27% (49) 8% (32) 9% (7) 6% () 4% (76) 85Age: 30-44 27% (89) 28% (9) 6% (20) 2% (8) 36% (20) 328Age: 45-54 40% (52) 29% (2) 7% (28) 2% (8) 22% (82) 383Age: 55-64 37% (0) 37% (08) 5% (4) % (4) 20% (60) 295Age: 65+ 33% (44) 27% (8) 5% (20) 3% () 32% (38) 43Millennial: Age 22-37 26% (8) 22% (69) 6% (20) 4% (3) 42% (3) 34Generation X: Age 38-53 37% (77) 29% (42) 8% (37) 2% (0) 24% (7) 483Boomers: Age 54-72 37% (25) 32% (26) 4% (26) 2% (6) 26% (76) 685PID: Dem (no lean) 34% (73) 26% (3) 7% (33) 3% (5) 30% (52) 504PID: Ind (no lean) 3% (30) 30% (26) 6% (27) 3% (4) 30% (27) 423PID: Rep (no lean) 35% (242) 29% (205) 6% (40) 2% (3) 28% (97) 695PID/Gender: DemMen 39% (9) 30% (7) 8% (9) 3% (7) 20% (47) 235PID/Gender: DemWomen 30% (82) 23% (6) 5% (4) 3% (8) 39% (05) 269PID/Gender: Ind Men 36% (89) 28% (69) 9% (2) 4% () 23% (56) 245PID/Gender: Ind Women 23% (4) 32% (57) 3% (5) 2% (3) 40% (7) 77PID/Gender: Rep Men 40% (4) 32% (5) 5% (9) 2% (6) 2% (74) 355PID/Gender: Rep Women 29% (00) 26% (90) 6% (2) 2% (6) 36% (23) 340Ideo: Liberal (1-3) 37% (9) 25% (30) 8% (39) 3% (5) 27% (36) 5Ideo: Moderate (4) 30% (2) 29% (07) 6% (22) 3% (9) 32% (9) 369Ideo: Conservative (5-7) 35% (97) 3% (76) 6% (33) % (8) 26% (46) 559Educ: College 33% (322) 25% (250) 6% (58) 3% (26) 33% (326) 982Educ: Bachelors degree 35% (43) 32% (29) 6% (26) 3% (0) 24% (00) 409Educ: Post-grad 34% (80) 35% (82) 6% (5) 2% (5) 22% (50) 232



677

Table HR10_x14



Somewhatunfavorable

Veryunfavorable


Adults 34% (544) 28% (462) 6% (99) 3% (4) 29% (476) 622Income: Under 50k 34% (297) 24% (22) 6% (48) 3% (27) 33% (284) 868Income: 50k-100k 30% (55) 34% (7) 7% (36) 2% (0) 27% (37) 509Income: 100k+ 38% (92) 32% (78) 6% (5) 2% (4) 23% (55) 245Ethnicity: White 33% (450) 29% (39) 6% (79) 3% (36) 30% (403) 359Ethnicity: Hispanic 33% (45) 26% (35) 8% () 4% (5) 30% (42) 38Ethnicity: Afr. Am. 35% (63) 30% (53) 6% (0) % (3) 28% (50) 78Ethnicity: Other 37% (32) 2% (8) 2% (0) 3% (3) 27% (23) 85Relig: Protestant 35% (5) 32% (4) 5% (20) % (5) 27% (20) 437Relig: Roman Catholic 37% (0) 29% (88) 7% (22) 4% (3) 22% (67) 299Relig: Something Else 27% (37) 32% (44) 7% (0) 4% (6) 30% (4) 39Relig: Evangelical 32% (96) 3% (9) 7% (4) 3% (2) 26% (59) 607Relig: Non-Evang. Catholics 38% (03) 30% (8) 4% () % (3) 26% (69) 267Relig: All Christian 34% (298) 3% (272) 6% (52) 3% (24) 26% (228) 874Relig: All Non-Christian 30% (54) 28% (50) 4% (8) 5% (9) 32% (58) 79Community: Urban 38% (47) 25% (98) 6% (22) 3% (3) 28% (07) 387Community: Suburban 33% (246) 28% (24) 7% (5) 3% (20) 29% (222) 753Community: Rural 3% (5) 3% (50) 6% (27) 2% (8) 30% (47) 482Employ: Private Sector 34% (9) 3% (73) 6% (32) 2% (9) 27% (53) 559Employ: Government 32% (38) 36% (44) 5% (6) 4% (5) 24% (29) 22Employ: Self-Employed 32% (46) 3% (44) 7% (0) 4% (6) 26% (38) 44Employ: Homemaker 8% () 7% () 7% (4) 2% () 56% (35) 63Employ: Retired 37% (63) 28% (25) 6% (27) 2% (0) 27% (8) 442Employ: Unemployed 33% (40) 22% (27) 7% (8) 3% (4) 35% (42) 2Employ: Other 3% (45) 23% (33) 6% (9) 5% (7) 35% (50) 43Military HH: Yes 42% (40) 29% (97) 8% (26) % (4) 20% (68) 335Military HH: No 3% (405) 28% (364) 6% (73) 3% (37) 32% (408) 287RD/WT: Right Direction 35% (240) 30% (206) 7% (46) 2% (3) 27% (86) 690RD/WT: Wrong Track 33% (304) 27% (256) 6% (54) 3% (28) 3% (290) 932Trump Job Approve 37% (270) 30% (22) 5% (39) 2% (7) 26% (9) 738Trump Job Disapprove 32% (266) 27% (225) 7% (57) 3% (23) 3% (258) 828


678




Somewhatunfavorable

Veryunfavorable


Adults 34% (544) 28% (462) 6% (99) 3% (4) 29% (476) 622Trump Job Strongly Approve 44% (77) 23% (93) 6% (23) % (5) 26% (06) 404Trump Job Somewhat Approve 28% (93) 38% (28) 5% (6) 4% (2) 26% (86) 334Trump Job Somewhat Disapprove 25% (50) 33% (66) 7% (5) 2% (4) 33% (67) 20Trump Job Strongly Disapprove 35% (26) 25% (59) 7% (42) 3% (9) 3% (9) 626#1 Issue: Economy 33% (45) 29% (24) 6% (25) 3% (3) 29% (26) 434#1 Issue: Security 35% (99) 3% (86) 4% (2) 2% (7) 28% (78) 282#1 Issue: Health Care 34% () 28% (93) 6% (2) 3% (9) 29% (94) 328#1 Issue: Medicare / Social Security 38% (06) 27% (75) 6% (8) 2% (6) 27% (76) 282#1 Issue: Women’s Issues 26% (22) 23% (9) 7% (6) 2% (2) 42% (35) 83#1 Issue: Education 28% (24) 34% (29) 4% (3) 2% (2) 32% (27) 84#1 Issue: Other 34% (28) 9% (6) 2% (0) % () 35% (29) 842016 Vote: Hillary Clinton 37% (98) 28% (48) 7% (38) 2% () 26% (42) 5362016 Vote: Donald Trump 36% (228) 30% (94) 6% (35) 2% (2) 26% (69) 6382016 Vote: Someone else 2% (35) 33% (55) 4% (7) 3% (5) 38% (63) 662016 Vote: Didnt Vote 30% (83) 23% (63) 6% (8) 5% (3) 36% (02) 279Voted in 2014: Yes 35% (434) 3% (376) 5% (65) 2% (27) 27% (326) 227Voted in 2014: No 28% (0) 22% (86) 9% (34) 4% (5) 38% (50) 3952012 Vote: Barack Obama 35% (247) 29% (202) 6% (40) 3% (9) 28% (98) 7052012 Vote: Mitt Romney 36% (83) 32% (62) 5% (27) 2% (9) 25% (28) 5092012 Vote: Other 28% (20) 3% (23) 4% (3) 4% (3) 34% (25) 732012 Vote: Didn’t Vote 28% (94) 22% (75) 9% (29) 3% (0) 38% (26) 3354-Region: Northeast 33% (0) 24% (72) 7% (2) 5% (5) 3% (94) 3024-Region: Midwest 37% (34) 29% (05) 4% (5) 2% (6) 29% (06) 3664-Region: South 35% (207) 29% (7) 6% (37) 2% (3) 29% (7) 5984-Region: West 29% (03) 32% (4) 8% (27) 2% (7) 30% (05) 355Favorable of Trump 37% (272) 30% (29) 5% (40) 2% (7) 26% (9) 738Unfavorable of Trump 32% (258) 28% (224) 7% (54) 2% (20) 32% (257) 82



679

Table HR10_x14



Somewhatunfavorable

Veryunfavorable


Adults 34% (544) 28% (462) 6% (99) 3% (4) 29% (476) 622Very Favorable of Trump 40% (70) 24% (03) 7% (28) 2% (8) 27% (5) 424Somewhat Favorable of Trump 32% (0) 37% (6) 4% (2) 3% (9) 24% (77) 34Somewhat Unfavorable of Trump 2% (32) 39% (60) 7% () 2% (3) 3% (47) 54Very Unfavorable of Trump 34% (226) 25% (63) 6% (42) 3% (7) 32% (20) 658Frequent TV watchers 34% (432) 30% (378) 6% (77) 2% (3) 28% (360) 277Frequent movie watchers 39% (296) 27% (200) 7% (52) 2% (8) 25% (87) 754Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


680


Table HR10_x15: Do you have a favorable or unfavorable impression of the following James Bond lms?For Your Eyes Only (1981)


Somewhatunfavorable

Veryunfavorable


Adults 42% (726) 27% (466) 4% (66) % (25) 26% (45) 735Gender: Male 45% (380) 30% (253) 5% (39) 2% (3) 20% (68) 852Gender: Female 39% (346) 24% (24) 3% (27) % (2) 32% (284) 883Age: 18-29 24% (47) 22% (43) 6% () 5% (9) 43% (82) 92Age: 30-44 30% (06) 27% (94) 6% (22) % (5) 36% (27) 354Age: 45-54 5% (24) 27% () 4% (5) % (4) 8% (75) 420Age: 55-64 50% (55) 3% (95) % (4) % (2) 7% (53) 309Age: 65+ 44% (205) 27% (23) 3% (3) % (5) 25% (4) 460Generation Z: 18-21 25% (3) 28% (5) 5% (3) 4% (2) 37% (9) 52Millennial: Age 22-37 26% (84) 22% (73) 5% (7) 3% () 43% (4) 326Generation X: Age 38-53 46% (248) 27% (44) 5% (27) % (5) 2% (2) 536Boomers: Age 54-72 48% (349) 27% (99) 2% (8) % (8) 2% (52) 726PID: Dem (no lean) 43% (236) 25% (35) 5% (25) 2% (0) 26% (40) 546PID: Ind (no lean) 38% (7) 28% (27) 4% (20) % (6) 28% (25) 449PID: Rep (no lean) 43% (39) 28% (204) 3% (22) % (0) 25% (86) 740PID/Gender: DemMen 49% (7) 27% (63) 6% (4) % (3) 7% (40) 237PID/Gender: DemWomen 39% (9) 23% (72) 4% () 2% (7) 33% (0) 309PID/Gender: Ind Men 4% (0) 30% (74) 6% (4) % (2) 23% (57) 249PID/Gender: Ind Women 35% (70) 27% (53) 3% (5) 2% (4) 34% (68) 200PID/Gender: Rep Men 44% (62) 32% (6) 3% (0) 2% (8) 9% (70) 366PID/Gender: Rep Women 42% (57) 24% (89) 3% () % (2) 3% (5) 374Ideo: Liberal (1-3) 43% (235) 26% (42) 5% (25) 2% (3) 24% (33) 547Ideo: Moderate (4) 44% (73) 25% (99) 3% (3) % (4) 27% (06) 396Ideo: Conservative (5-7) 43% (256) 30% (78) 3% (8) % (3) 23% (35) 590Educ: College 40% (423) 26% (270) 4% (4) 2% (6) 29% (303) 053Educ: Bachelors degree 46% (20) 27% (20) 4% (5) % (4) 23% (99) 439Educ: Post-grad 42% (03) 32% (77) 4% (0) 2% (5) 20% (49) 243



681

Table HR10_x15



Somewhatunfavorable

Veryunfavorable


Adults 42% (726) 27% (466) 4% (66) % (25) 26% (45) 735Income: Under 50k 4% (385) 25% (230) 3% (32) 2% (20) 29% (272) 940Income: 50k-100k 4% (220) 3% (63) 4% (22) % (4) 23% (25) 533Income: 100k+ 46% (22) 28% (73) 5% (2) % (2) 2% (54) 262Ethnicity: White 4% (602) 27% (396) 4% (53) % (9) 26% (38) 45Ethnicity: Hispanic 39% (56) 30% (43) 2% (3) 3% (5) 25% (36) 42Ethnicity: Afr. Am. 47% (89) 24% (45) 4% (7) 2% (4) 24% (46) 9Ethnicity: Other 38% (36) 27% (25) 6% (6) 3% (3) 26% (25) 94Relig: Protestant 43% (200) 3% (43) 2% (0) % (3) 24% (4) 469Relig: Roman Catholic 46% (44) 26% (82) 5% (6) 4% () 20% (62) 35Relig: Something Else 36% (55) 30% (47) % (2) 2% (2) 3% (48) 55Relig: Evangelical 4% (265) 29% (89) 3% (20) 2% (3) 25% (63) 65Relig: Non-Evang. Catholics 46% (34) 29% (83) 3% (8) % (4) 2% (60) 288Relig: All Christian 43% (399) 29% (272) 3% (28) 2% (6) 24% (223) 939Relig: All Non-Christian 48% (93) 20% (39) 3% (6) 2% (3) 27% (52) 93Community: Urban 48% (95) 23% (95) 3% (2) 2% (8) 24% (97) 407Community: Suburban 4% (33) 27% (26) 5% (42) % () 26% (209) 809Community: Rural 39% (20) 30% (55) 2% (2) % (6) 28% (45) 520Employ: Private Sector 42% (249) 27% (6) 4% (22) % (5) 26% (56) 593Employ: Government 42% (57) 27% (36) 2% (2) 2% (2) 27% (37) 35Employ: Self-Employed 44% (67) 29% (43) 4% (6) 4% (6) 9% (29) 50Employ: Homemaker 28% (20) 20% (5) 3% (2) % () 47% (34) 72Employ: Retired 46% (26) 29% (40) 4% (7) % (5) 20% (95) 473Employ: Unemployed 38% (48) 22% (28) 5% (6) 3% (4) 32% (40) 26Employ: Other 40% (63) 23% (36) 5% (8) % (2) 30% (48) 57Military HH: Yes 46% (60) 30% (04) 4% (2) % (4) 9% (66) 347Military HH: No 4% (566) 26% (362) 4% (53) 2% (2) 28% (385) 389RD/WT: Right Direction 44% (320) 28% (205) 4% (30) % (7) 23% (68) 729RD/WT: Wrong Track 40% (407) 26% (262) 4% (36) 2% (9) 28% (283) 006Trump Job Approve 46% (358) 27% (20) 3% (23) % (9) 23% (82) 783Trump Job Disapprove 40% (35) 27% (236) 4% (39) 2% (5) 27% (24) 882


682




Somewhatunfavorable

Veryunfavorable


Adults 42% (726) 27% (466) 4% (66) % (25) 26% (45) 735Trump Job Strongly Approve 48% (204) 26% (2) 2% (0) — (2) 23% (00) 428Trump Job Somewhat Approve 43% (54) 28% (98) 4% (4) 2% (8) 23% (82) 355Trump Job Somewhat Disapprove 32% (68) 36% (77) 4% (9) % (2) 26% (56) 22Trump Job Strongly Disapprove 42% (283) 24% (59) 4% (30) 2% (3) 28% (85) 670#1 Issue: Economy 40% (87) 27% (25) 4% (2) 2% (9) 27% (28) 470#1 Issue: Security 39% (2) 32% (97) 3% (8) % (3) 25% (78) 308#1 Issue: Health Care 43% (50) 25% (88) 3% (2) % (4) 27% (93) 347#1 Issue: Medicare / Social Security 52% (5) 26% (77) 3% (0) % (2) 8% (52) 292#1 Issue: Women’s Issues 38% (33) 22% (9) 2% (2) % () 37% (32) 87#1 Issue: Education 30% (27) 32% (29) 4% (4) 4% (4) 29% (26) 90#1 Issue: Energy 42% (23) 24% (3) 4% (2) 4% (2) 26% (4) 54#1 Issue: Other 40% (35) 20% (8) 8% (7) % () 3% (27) 872016 Vote: Hillary Clinton 43% (253) 27% (60) 4% (25) % (8) 24% (40) 5862016 Vote: Donald Trump 45% (309) 27% (86) 3% (2) % (7) 23% (58) 682016 Vote: Someone else 34% (59) 28% (48) 5% (8) % (2) 3% (53) 702016 Vote: Didnt Vote 36% (06) 24% (70) 4% () 3% (9) 34% (00) 296Voted in 2014: Yes 44% (582) 27% (353) 4% (50) % (5) 24% (30) 30Voted in 2014: No 34% (45) 27% (4) 4% (5) 3% () 33% (4) 4262012 Vote: Barack Obama 43% (332) 26% (95) 4% (34) % (0) 25% (94) 7652012 Vote: Mitt Romney 46% (249) 30% (60) 2% (2) % (4) 22% (7) 542012 Vote: Other 43% (35) 22% (7) 4% (4) 4% (3) 27% (2) 802012 Vote: Didn’t Vote 32% () 27% (95) 5% (7) 2% (8) 34% (9) 3504-Region: Northeast 39% (24) 27% (88) 4% (4) 3% (9) 27% (88) 3224-Region: Midwest 45% (77) 25% (98) 3% (2) % (4) 26% (03) 3944-Region: South 43% (278) 26% (69) 3% (2) 2% () 25% (6) 6404-Region: West 39% (48) 29% (2) 5% (9) % (2) 26% (00) 380Favorable of Trump 46% (365) 27% (20) 3% (22) % (0) 23% (82) 790Unfavorable of Trump 40% (343) 27% (237) 4% (36) % (2) 27% (237) 865



683

Table HR10_x15



Somewhatunfavorable

Veryunfavorable


Adults 42% (726) 27% (466) 4% (66) % (25) 26% (45) 735Very Favorable of Trump 46% (205) 26% (7) 3% (2) % (3) 24% (07) 443Somewhat Favorable of Trump 46% (6) 27% (94) 3% (0) 2% (7) 22% (75) 347Somewhat Unfavorable of Trump 32% (52) 35% (56) 6% (9) % (2) 26% (42) 62Very Unfavorable of Trump 4% (290) 26% (8) 4% (27) % (0) 28% (94) 703Frequent TV watchers 42% (569) 27% (367) 4% (55) % (9) 26% (360) 369Frequent movie watchers 46% (366) 26% (20) 4% (3) % (0) 22% (76) 793Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


684


Table HR10_x16: Do you have a favorable or unfavorable impression of the following James Bond lms?Octopussy (1983)


Somewhatunfavorable

Veryunfavorable


Adults 39% (692) 26% (468) 6% (05) 2% (40) 26% (47) 776Gender: Male 46% (404) 26% (23) 6% (54) 2% (5) 20% (7) 875Gender: Female 32% (288) 26% (237) 6% (52) 3% (25) 33% (300) 90Age: 18-29 29% (62) 9% (40) 8% (7) 5% () 39% (83) 2Age: 30-44 32% (2) 26% (97) 6% (24) 3% (0) 33% (25) 378Age: 45-54 47% (202) 25% (08) 7% (30) % (6) 20% (84) 429Age: 55-64 42% (26) 3% (94) 6% (8) 2% (6) 9% (57) 302Age: 65+ 40% (8) 28% (30) 3% (6) 2% (7) 27% (22) 456Generation Z: 18-21 28% (6) 25% (4) 5% (3) 2% () 4% (23) 56Millennial: Age 22-37 29% (03) 2% (75) 8% (30) 4% (3) 38% (35) 356Generation X: Age 38-53 44% (245) 26% (46) 6% (34) 2% (2) 2% (8) 555Boomers: Age 54-72 4% (295) 29% (205) 5% (37) 2% (4) 23% (67) 79PID: Dem (no lean) 37% (2) 26% (47) 7% (39) 3% (5) 27% (54) 567PID: Ind (no lean) 38% (7) 28% (29) 5% (22) 2% (8) 27% (24) 454PID: Rep (no lean) 4% (309) 25% (93) 6% (44) 2% (7) 26% (93) 756PID/Gender: DemMen 47% (5) 25% (6) 9% (23) % (4) 8% (44) 246PID/Gender: DemWomen 30% (96) 27% (85) 5% (7) 4% (2) 34% (0) 320PID/Gender: Ind Men 44% (0) 27% (68) 6% (4) 2% (4) 22% (55) 252PID/Gender: Ind Women 30% (6) 30% (6) 4% (8) 2% (4) 34% (69) 202PID/Gender: Rep Men 47% (79) 27% (02) 4% (7) 2% (8) 9% (72) 377PID/Gender: Rep Women 34% (3) 24% (9) 7% (27) 2% (9) 32% (2) 379Ideo: Liberal (1-3) 40% (226) 26% (49) 8% (43) 3% (8) 24% (36) 572Ideo: Moderate (4) 39% (57) 24% (97) 6% (24) 2% (7) 29% (5) 400Ideo: Conservative (5-7) 4% (240) 30% (78) 5% (27) % (7) 24% (39) 59Educ: College 38% (40) 25% (27) 6% (63) 2% (23) 29% (306) 073Educ: Bachelors degree 4% (90) 27% (24) 5% (24) 2% (0) 24% (2) 460Educ: Post-grad 38% (93) 30% (73) 7% (8) 3% (7) 22% (53) 244



685

Table HR10_x16



Somewhatunfavorable

Veryunfavorable


Adults 39% (692) 26% (468) 6% (05) 2% (40) 26% (47) 776Income: Under 50k 38% (366) 25% (237) 5% (52) 3% (29) 29% (283) 967Income: 50k-100k 39% (23) 29% (59) 7% (37) % (8) 23% (24) 540Income: 100k+ 42% (4) 27% (73) 6% (7) % (3) 23% (63) 270Ethnicity: White 38% (565) 27% (403) 6% (88) 2% (3) 27% (392) 480Ethnicity: Hispanic 40% (59) 27% (4) 5% (7) 3% (4) 25% (38) 50Ethnicity: Afr. Am. 45% (9) 20% (40) 6% (3) 3% (7) 26% (53) 203Ethnicity: Other 39% (36) 28% (26) 5% (5) 2% (2) 27% (25) 94Relig: Protestant 39% (80) 29% (36) 5% (22) % (4) 26% (23) 465Relig: Roman Catholic 42% (36) 28% (93) 5% (5) 3% (9) 23% (74) 327Relig: Something Else 30% (50) 27% (44) 8% (3) 3% (4) 32% (52) 64Relig: Evangelical 37% (244) 29% (90) 5% (35) 2% (3) 27% (76) 658Relig: Non-Evang. Catholics 4% (22) 28% (83) 5% (5) % (4) 25% (73) 297Relig: All Christian 38% (365) 29% (273) 5% (50) 2% (7) 26% (249) 955Relig: All Non-Christian 42% (86) 28% (56) 3% (7) 6% (2) 2% (43) 203Community: Urban 46% (97) 2% (89) 7% (28) 3% () 24% (00) 425Community: Suburban 37% (300) 28% (230) 6% (50) 3% (20) 26% (24) 84Community: Rural 36% (96) 28% (49) 5% (27) 2% (9) 29% (57) 537Employ: Private Sector 40% (246) 26% (58) 6% (36) 2% (2) 26% (58) 60Employ: Government 34% (49) 27% (39) 8% (2) — () 29% (42) 43Employ: Self-Employed 40% (6) 29% (44) 7% (0) 3% (5) 2% (32) 52Employ: Homemaker 2% (5) 23% (7) 4% (3) 4% (3) 48% (35) 72Employ: Retired 42% (97) 3% (43) 4% (9) 2% (0) 2% (98) 466Employ: Unemployed 40% (54) 2% (28) 5% (7) 4% (6) 30% (4) 36Employ: Other 37% (6) 2% (35) 0% (6) 2% (3) 30% (50) 65Military HH: Yes 49% (72) 25% (89) 4% (5) % (4) 2% (74) 353Military HH: No 37% (520) 27% (380) 6% (90) 3% (36) 28% (397) 423RD/WT: Right Direction 42% (307) 28% (206) 6% (42) 2% (3) 23% (70) 738RD/WT: Wrong Track 37% (385) 25% (263) 6% (63) 3% (27) 29% (30) 039Trump Job Approve 42% (335) 27% (28) 5% (43) 2% (8) 23% (82) 795Trump Job Disapprove 37% (337) 25% (232) 6% (59) 2% (22) 29% (26) 90


686




Somewhatunfavorable

Veryunfavorable


Adults 39% (692) 26% (468) 6% (05) 2% (40) 26% (47) 776Trump Job Strongly Approve 46% (99) 25% (09) 5% (2) 2% (9) 22% (96) 435Trump Job Somewhat Approve 37% (35) 30% (09) 6% (22) 2% (8) 24% (86) 360Trump Job Somewhat Disapprove 34% (74) 29% (62) 5% (2) % (2) 3% (66) 26Trump Job Strongly Disapprove 38% (263) 24% (70) 7% (47) 3% (9) 28% (95) 695#1 Issue: Economy 39% (88) 26% (23) 7% (33) 3% (4) 26% (24) 482#1 Issue: Security 40% (23) 29% (89) 4% (2) 3% (8) 25% (76) 308#1 Issue: Health Care 38% (35) 27% (96) 5% (8) 2% (5) 28% (98) 352#1 Issue: Medicare / Social Security 46% (35) 27% (79) 4% () 2% (6) 2% (63) 294#1 Issue: Women’s Issues 32% (29) 9% (7) 8% (8) 3% (3) 38% (35) 92#1 Issue: Education 27% (27) 3% (3) 7% (7) 2% (2) 32% (32) 99#1 Issue: Energy 30% (8) 36% (2) 9% (5) 2% () 22% (3) 59#1 Issue: Other 4% (37) 4% (3) % (0) % () 33% (30) 92016 Vote: Hillary Clinton 39% (238) 27% (63) 6% (39) 2% (3) 25% (50) 6032016 Vote: Donald Trump 4% (285) 27% (88) 5% (35) 2% (7) 24% (67) 6932016 Vote: Someone else 3% (53) 32% (56) 6% (0) — () 3% (53) 722016 Vote: Didnt Vote 37% (4) 20% (62) 7% (22) 3% (9) 32% (99) 306Voted in 2014: Yes 4% (540) 27% (358) 6% (78) 2% (23) 24% (322) 320Voted in 2014: No 33% (52) 24% (0) 6% (27) 4% (7) 33% (49) 4562012 Vote: Barack Obama 4% (39) 25% (200) 6% (44) 2% (9) 26% (203) 7852012 Vote: Mitt Romney 42% (227) 28% (5) 5% (29) % (8) 23% (23) 5392012 Vote: Other 32% (26) 3% (25) 3% (3) 5% (4) 28% (23) 802012 Vote: Didn’t Vote 32% (20) 25% (92) 8% (30) 2% (9) 33% (2) 3724-Region: Northeast 39% (26) 24% (79) 7% (22) 2% (7) 28% (93) 3264-Region: Midwest 4% (67) 28% (3) 4% (7) % (5) 26% (07) 4094-Region: South 38% (250) 28% (82) 6% (40) 3% (8) 26% (70) 6604-Region: West 39% (50) 25% (94) 7% (26) 3% () 26% (0) 38Favorable of Trump 42% (340) 28% (225) 5% (39) 2% (6) 23% (83) 803Unfavorable of Trump 37% (329) 26% (229) 7% (58) 2% (2) 29% (257) 894



687

Table HR10_x16



Somewhatunfavorable

Veryunfavorable




688


Table HR10_x17: Do you have a favorable or unfavorable impression of the following James Bond lms?Never Say Never Again (1983)


Somewhatunfavorable

Veryunfavorable


Adults 35% (599) 29% (496) 5% (9) 2% (29) 30% (5) 727Gender: Male 39% (334) 3% (263) 6% (53) 2% (20) 22% (88) 858Gender: Female 3% (265) 27% (233) 4% (38) % (9) 37% (323) 869Age: 18-29 25% (49) 2% (42) 8% (6) 6% (2) 4% (80) 98Age: 30-44 32% (8) 28% (04) 6% (24) % (5) 33% (22) 372Age: 45-54 39% (63) 3% (3) 5% (20) % (5) 24% (02) 42Age: 55-64 40% (7) 3% (9) 5% (4) % (4) 23% (69) 295Age: 65+ 35% (53) 29% (29) 4% (7) % (4) 3% (38) 44Generation Z: 18-21 24% (2) 24% (2) 9% (5) 2% () 4% (20) 50Millennial: Age 22-37 27% (94) 24% (82) 7% (26) 4% (4) 38% (32) 347Generation X: Age 38-53 38% (207) 30% (65) 5% (28) % (7) 25% (36) 542Boomers: Age 54-72 38% (266) 28% (98) 5% (33) % (8) 28% (94) 698PID: Dem (no lean) 37% (96) 28% (52) 5% (27) 2% (2) 28% (48) 535PID: Ind (no lean) 33% (50) 27% (22) 6% (27) 2% (7) 32% (44) 449PID: Rep (no lean) 34% (253) 30% (223) 5% (38) % (0) 30% (220) 743PID/Gender: DemMen 43% (04) 3% (75) 6% (5) 3% (7) 7% (4) 24PID/Gender: DemWomen 32% (93) 26% (77) 4% (2) 2% (5) 36% (07) 293PID/Gender: Ind Men 38% (94) 27% (66) 8% (2) 2% (6) 25% (6) 248PID/Gender: Ind Women 27% (55) 28% (56) 3% (6) % () 4% (82) 20PID/Gender: Rep Men 37% (36) 33% (22) 5% (7) 2% (7) 23% (86) 369PID/Gender: Rep Women 3% (7) 27% (00) 5% (20) % (3) 36% (34) 374Ideo: Liberal (1-3) 36% (93) 28% (49) 6% (34) 2% (2) 27% (45) 532Ideo: Moderate (4) 36% (43) 29% (4) 6% (23) % (5) 28% (4) 400Ideo: Conservative (5-7) 36% (23) 30% (74) 5% (29) % (4) 28% (67) 587Educ: College 34% (352) 27% (282) 5% (56) 2% (9) 32% (336) 046Educ: Bachelors degree 37% (65) 30% (36) 5% (23) 2% (8) 26% (6) 448Educ: Post-grad 35% (82) 33% (78) 5% (2) % (2) 25% (59) 233



689

Table HR10_x17



Somewhatunfavorable

Veryunfavorable


Adults 35% (599) 29% (496) 5% (9) 2% (29) 30% (5) 727Income: Under 50k 32% (302) 28% (262) 5% (5) 3% (24) 33% (308) 947Income: 50k-100k 37% (95) 29% (50) 6% (33) — (2) 27% (43) 523Income: 100k+ 39% (0) 33% (84) 3% (8) % (3) 24% (6) 257Ethnicity: White 34% (487) 29% (43) 6% (83) % (2) 30% (437) 442Ethnicity: Hispanic 35% (5) 28% (4) 6% (8) 3% (4) 27% (39) 44Ethnicity: Afr. Am. 4% (78) 30% (57) 2% (4) 3% (6) 25% (48) 93Ethnicity: Other 36% (33) 29% (26) 5% (4) 2% (2) 28% (26) 92Relig: Protestant 34% (52) 3% (4) 5% (22) — (2) 30% (35) 452Relig: Roman Catholic 40% (28) 30% (96) 5% (5) 3% (8) 22% (69) 36Relig: Something Else 25% (40) 32% (50) 4% (7) 2% (3) 36% (56) 56Relig: Evangelical 32% (205) 32% (20) 5% (29) 2% (3) 30% (90) 639Relig: Non-Evang. Catholics 40% (4) 30% (86) 5% (5) — () 24% (70) 285Relig: All Christian 35% (39) 3% (287) 5% (44) % (4) 28% (260) 924Relig: All Non-Christian 35% (70) 26% (52) 6% (2) 4% (7) 29% (58) 99Community: Urban 43% (75) 24% (98) 4% (5) 3% () 26% (06) 405Community: Suburban 34% (270) 30% (24) 6% (47) 2% (3) 29% (234) 805Community: Rural 30% (54) 3% (58) 6% (29) % (5) 33% (7) 57Employ: Private Sector 36% (24) 29% (75) 5% (32) % (7) 28% (68) 597Employ: Government 33% (44) 34% (45) 6% (8) — (0) 27% (36) 32Employ: Self-Employed 40% (60) 26% (40) 5% (7) 3% (4) 27% (4) 53Employ: Homemaker 2% (6) 2% (6) 5% (4) % () 5% (38) 74Employ: Retired 37% (68) 30% (36) 5% (2) % (5) 27% (22) 452Employ: Unemployed 28% (36) 33% (42) 4% (5) 2% (3) 33% (42) 29Employ: Other 35% (55) 22% (35) 6% (0) 5% (8) 32% (50) 58Military HH: Yes 4% (43) 29% (0) 4% (6) 2% (6) 23% (80) 346Military HH: No 33% (455) 29% (395) 5% (76) 2% (23) 3% (43) 38RD/WT: Right Direction 35% (256) 3% (224) 5% (35) % (8) 28% (202) 726RD/WT: Wrong Track 34% (343) 27% (272) 6% (56) 2% (2) 3% (309) 00Trump Job Approve 36% (282) 3% (247) 4% (34) % (9) 28% (22) 793Trump Job Disapprove 35% (304) 27% (233) 6% (54) 2% (8) 30% (260) 869


690




Somewhatunfavorable

Veryunfavorable


Adults 35% (599) 29% (496) 5% (9) 2% (29) 30% (5) 727Trump Job Strongly Approve 4% (77) 27% (8) 4% (9) % (5) 26% () 430Trump Job Somewhat Approve 29% (05) 35% (29) 4% (5) % (4) 30% (0) 363Trump Job Somewhat Disapprove 29% (6) 36% (75) 5% (0) % (2) 29% (6) 209Trump Job Strongly Disapprove 37% (242) 24% (58) 7% (44) 2% (6) 30% (99) 659#1 Issue: Economy 36% (68) 29% (38) 6% (26) 2% () 27% (27) 47#1 Issue: Security 33% (02) 32% (99) 4% (2) 2% (7) 29% (89) 308#1 Issue: Health Care 34% (4) 3% (04) 5% (8) % (5) 28% (95) 335#1 Issue: Medicare / Social Security 43% (2) 24% (69) 4% () % (2) 28% (80) 284#1 Issue: Women’s Issues 20% (8) 30% (26) 4% (4) — (0) 45% (40) 87#1 Issue: Education 26% (25) 3% (30) 6% (6) % () 36% (35) 97#1 Issue: Energy 30% (7) 28% (6) 9% (5) % () 32% (8) 56#1 Issue: Other 40% (35) 7% (5) 0% (9) 2% (2) 3% (27) 872016 Vote: Hillary Clinton 37% (23) 29% (68) 5% (28) 2% (9) 27% (55) 5732016 Vote: Donald Trump 35% (242) 3% (2) 4% (29) % (8) 28% (94) 6842016 Vote: Someone else 3% (54) 25% (43) 0% (7) 2% (3) 32% (56) 732016 Vote: Didnt Vote 30% (89) 25% (74) 6% (7) 3% (9) 36% (06) 295Voted in 2014: Yes 37% (484) 29% (375) 5% (64) % (9) 27% (354) 295Voted in 2014: No 27% (5) 28% (2) 6% (27) 2% (0) 36% (57) 4322012 Vote: Barack Obama 38% (283) 28% (207) 5% (34) 2% (5) 28% (23) 752012 Vote: Mitt Romney 36% (93) 32% (7) 4% (23) — (3) 28% (49) 5382012 Vote: Other 37% (29) 7% (3) 0% (8) 5% (4) 3% (25) 802012 Vote: Didn’t Vote 26% (94) 29% (05) 7% (26) 2% (8) 35% (25) 3584-Region: Northeast 35% (2) 26% (83) 3% (0) 2% (7) 34% (0) 3234-Region: Midwest 38% (50) 27% (07) 4% (7) % (6) 29% (3) 3934-Region: South 34% (28) 30% (92) 5% (33) 2% (4) 29% (82) 6394-Region: West 32% (9) 3% (4) 8% (3) % (3) 29% (06) 372Favorable of Trump 37% (294) 30% (239) 4% (32) % (9) 28% (220) 793Unfavorable of Trump 34% (289) 28% (238) 6% (5) 2% (7) 30% (260) 855



691

Table HR10_x17



Somewhatunfavorable

Veryunfavorable


Adults 35% (599) 29% (496) 5% (9) 2% (29) 30% (5) 727Very Favorable of Trump 39% (75) 29% (27) 4% (8) % (5) 27% (20) 444Somewhat Favorable of Trump 34% (9) 32% (2) 4% (4) % (4) 29% (00) 349Somewhat Unfavorable of Trump 27% (43) 34% (55) 5% (8) % (2) 33% (54) 62Very Unfavorable of Trump 35% (245) 26% (83) 6% (43) 2% (5) 30% (206) 692Frequent TV watchers 34% (468) 29% (392) 5% (74) 2% (2) 30% (402) 358Frequent movie watchers 39% (33) 29% (228) 6% (48) 2% (3) 25% (95) 797Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


692


Table HR10_x18: Do you have a favorable or unfavorable impression of the following James Bond lms?A View to a Kill (1985)


Somewhatunfavorable

Veryunfavorable


Adults 35% (588) 3% (54) 4% (66) 2% (3) 28% (466) 666Gender: Male 37% (34) 35% (293) 5% (42) 2% (2) 2% (76) 846Gender: Female 33% (274) 27% (22) 3% (24) % (0) 35% (290) 820Age: 18-29 27% (50) 20% (38) 5% (8) 5% (0) 42% (78) 84Age: 30-44 30% (06) 28% (02) 6% (2) 3% (9) 33% (9) 357Age: 45-54 43% (80) 34% (43) 4% (6) % (5) 7% (72) 46Age: 55-64 43% (2) 33% (94) 3% (9) % (3) 20% (57) 285Age: 65+ 3% (30) 32% (38) 3% (2) % (4) 33% (40) 424Millennial: Age 22-37 27% (88) 24% (77) 5% (7) 4% (2) 40% (29) 322Generation X: Age 38-53 4% (22) 32% (74) 5% (25) 2% (8) 20% (08) 536Boomers: Age 54-72 37% (247) 33% (224) 2% (5) % (9) 27% (80) 674PID: Dem (no lean) 37% (90) 3% (6) 3% (6) 3% (5) 27% (38) 52PID: Ind (no lean) 32% (39) 30% (30) 5% (2) % (5) 32% (36) 43PID: Rep (no lean) 36% (259) 3% (223) 4% (29) 2% () 27% (92) 74PID/Gender: DemMen 40% (96) 36% (86) 4% (9) 3% (8) 7% (4) 24PID/Gender: DemWomen 34% (94) 27% (75) 2% (7) 2% (7) 35% (97) 280PID/Gender: Ind Men 35% (84) 32% (78) 6% (5) 2% (5) 25% (62) 244PID/Gender: Ind Women 29% (55) 28% (52) 3% (6) — (0) 40% (74) 88PID/Gender: Rep Men 37% (34) 36% (29) 5% (8) 2% (8) 20% (74) 362PID/Gender: Rep Women 36% (25) 27% (94) 3% (2) % (3) 34% (8) 352Ideo: Liberal (1-3) 37% (92) 3% (6) 5% (25) 2% (2) 25% (32) 523Ideo: Moderate (4) 37% (43) 28% (06) 4% (5) % (3) 30% (5) 382Ideo: Conservative (5-7) 36% (202) 33% (87) 4% (20) % (6) 26% (49) 563Educ: College 34% (343) 30% (300) 4% (40) 2% (2) 30% (303) 007Educ: Bachelors degree 37% (58) 33% (39) 4% (5) 2% (7) 24% (03) 422Educ: Post-grad 37% (87) 32% (76) 5% () % (3) 25% (60) 237



693

Table HR10_x18



Somewhatunfavorable

Veryunfavorable


Adults 35% (588) 3% (54) 4% (66) 2% (3) 28% (466) 666Income: Under 50k 33% (297) 29% (260) 5% (4) 3% (24) 3% (277) 899Income: 50k-100k 37% (89) 34% (74) 3% (5) % (3) 26% (32) 54Income: 100k+ 40% (03) 32% (8) 4% (9) 2% (4) 22% (57) 254Ethnicity: White 34% (477) 3% (432) 4% (60) % (9) 29% (400) 388Ethnicity: Hispanic 32% (46) 34% (48) 4% (6) 2% (3) 28% (39) 43Ethnicity: Afr. Am. 42% (78) 29% (54) 3% (5) 5% (9) 22% (4) 87Ethnicity: Other 36% (33) 3% (28) 2% (2) 3% (3) 28% (25) 92Relig: Protestant 37% (59) 32% (37) 4% (7) — (0) 28% (9) 433Relig: Roman Catholic 40% (25) 30% (94) 3% (9) 2% (7) 24% (74) 30Relig: Something Else 27% (4) 34% (52) 5% (7) 3% (4) 32% (49) 52Relig: Evangelical 35% (220) 32% (98) 3% (20) 2% (0) 28% (76) 624Relig: Non-Evang. Catholics 39% (06) 32% (86) 5% (3) — () 24% (66) 27Relig: All Christian 36% (326) 32% (284) 4% (33) % () 27% (242) 896Relig: All Non-Christian 36% (68) 29% (55) 4% (7) 5% (9) 27% (52) 9Community: Urban 42% (68) 27% (06) 4% (5) 2% (8) 25% (00) 396Community: Suburban 34% (259) 32% (242) 4% (34) 2% (9) 28% (24) 769Community: Rural 32% (6) 33% (66) 3% (7) % (4) 30% (53) 50Employ: Private Sector 37% (22) 3% (80) 4% (25) 2% (9) 26% (53) 579Employ: Government 32% (42) 40% (53) 3% (4) 2% (2) 23% (3) 3Employ: Self-Employed 39% (58) 27% (40) 5% (7) 3% (5) 27% (40) 5Employ: Homemaker 23% (6) 22% (6) 2% () % () 5% (36) 69Employ: Retired 35% (5) 35% (5) 4% (8) % (4) 25% (0) 433Employ: Unemployed 37% (45) 3% (37) 2% (2) 2% (3) 29% (35) 22Employ: Other 38% (58) 20% (3) 5% (7) 5% (7) 32% (49) 52Military HH: Yes 4% (39) 33% () 4% (3) % (3) 22% (74) 339Military HH: No 34% (450) 30% (404) 4% (53) 2% (28) 30% (393) 327RD/WT: Right Direction 38% (264) 33% (233) 4% (25) % (9) 24% (68) 700RD/WT: Wrong Track 33% (324) 29% (282) 4% (4) 2% (22) 3% (298) 966Trump Job Approve 38% (290) 33% (247) 3% (24) % () 24% (85) 757Trump Job Disapprove 34% (284) 29% (248) 5% (39) 2% (20) 30% (252) 84


694




Somewhatunfavorable

Veryunfavorable


Adults 35% (588) 3% (54) 4% (66) 2% (3) 28% (466) 666Trump Job Strongly Approve 44% (80) 28% (4) 4% (5) 2% (6) 23% (94) 40Trump Job Somewhat Approve 3% (09) 38% (33) 3% (9) % (4) 26% (92) 347Trump Job Somewhat Disapprove 30% (59) 34% (69) 5% (0) 2% (4) 29% (58) 200Trump Job Strongly Disapprove 35% (225) 28% (79) 4% (28) 2% (5) 30% (94) 642#1 Issue: Economy 37% (68) 29% (32) 4% (8) 3% (2) 27% (20) 45#1 Issue: Security 35% (05) 33% (98) 4% (3) % (4) 26% (76) 296#1 Issue: Health Care 36% (22) 30% (0) 4% (5) 2% (8) 27% (92) 337#1 Issue: Medicare / Social Security 36% (97) 33% (87) 2% (6) % (3) 28% (76) 269#1 Issue: Women’s Issues 24% (20) 28% (24) 4% (3) 2% (2) 42% (36) 85#1 Issue: Education 26% (24) 37% (35) 4% (4) 2% (2) 3% (29) 93#1 Issue: Energy 36% (8) 35% (8) 3% (2) — (0) 26% (3) 50#1 Issue: Other 4% (35) 23% (20) 7% (6) % () 28% (24) 862016 Vote: Hillary Clinton 37% (208) 3% (7) 4% (22) 2% () 26% (48) 5602016 Vote: Donald Trump 38% (249) 32% (20) 3% (9) % (9) 25% (62) 6502016 Vote: Someone else 28% (47) 3% (53) 7% () — (0) 34% (58) 702016 Vote: Didnt Vote 29% (83) 28% (80) 4% (2) 4% (0) 35% (98) 283Voted in 2014: Yes 38% (473) 3% (390) 3% (42) % (8) 26% (333) 256Voted in 2014: No 28% (5) 30% (24) 6% (24) 3% (3) 33% (34) 402012 Vote: Barack Obama 38% (274) 29% (25) 3% (24) 2% (5) 28% (200) 7282012 Vote: Mitt Romney 37% (92) 34% (77) 3% (5) % (4) 25% (29) 562012 Vote: Other 34% (27) 29% (22) 4% (3) 4% (3) 29% (22) 782012 Vote: Didn’t Vote 28% (96) 29% (0) 7% (24) 3% (9) 33% (5) 3454-Region: Northeast 35% (08) 30% (94) 3% (0) 2% (6) 29% (9) 304-Region: Midwest 40% (48) 29% (07) 4% (6) % (4) 26% (99) 3744-Region: South 35% (28) 3% (93) 4% (22) 3% (7) 28% (7) 624-Region: West 3% (3) 33% (20) 5% (8) % (4) 29% (06) 36Favorable of Trump 39% (295) 32% (242) 3% (24) % (0) 25% (88) 759Unfavorable of Trump 33% (276) 30% (250) 4% (37) 2% (7) 30% (249) 829



695

Table HR10_x18



Somewhatunfavorable

Veryunfavorable


Adults 35% (588) 3% (54) 4% (66) 2% (3) 28% (466) 666Very Favorable of Trump 4% (75) 30% (26) 4% (6) 2% (6) 23% (00) 424Somewhat Favorable of Trump 36% (20) 35% (6) 2% (8) % (3) 26% (88) 336Somewhat Unfavorable of Trump 27% (40) 36% (55) 5% (8) % (2) 3% (47) 52Very Unfavorable of Trump 35% (236) 29% (95) 4% (29) 2% (5) 30% (202) 677Frequent TV watchers 35% (46) 3% (407) 4% (56) 2% (22) 28% (36) 306Frequent movie watchers 4% (34) 3% (243) 5% (36) 2% (4) 2% (65) 770Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


696


Table HR10_x19: Do you have a favorable or unfavorable impression of the following James Bond lms?The Living Daylights (1987)


Somewhatunfavorable

Veryunfavorable


Adults 26% (390) 3% (469) 7% (02) 2% (33) 34% (59) 53Gender: Male 30% (235) 34% (270) 9% (68) 2% (7) 25% (97) 787Gender: Female 2% (55) 27% (99) 5% (34) 2% (6) 44% (322) 726Age: 18-29 24% (44) 2% (39) 8% (5) 6% () 40% (72) 8Age: 30-44 26% (90) 28% (95) 7% (23) 3% (9) 36% (24) 34Age: 45-54 30% (2) 33% (23) 8% (28) % (3) 29% (07) 373Age: 55-64 29% (76) 35% (9) 6% (6) % (3) 28% (73) 258Age: 65+ 9% (69) 34% (22) 5% (20) 2% (7) 40% (43) 360Millennial: Age 22-37 25% (79) 2% (66) 8% (24) 5% (5) 4% (26) 30Generation X: Age 38-53 29% (43) 33% (62) 8% (38) % (6) 28% (38) 487Boomers: Age 54-72 25% (49) 33% (96) 5% (33) 2% (0) 35% (20) 597PID: Dem (no lean) 27% (25) 33% (5) 6% (29) 3% (3) 32% (46) 464PID: Ind (no lean) 26% (04) 27% (06) 8% (3) 3% () 37% (48) 40PID: Rep (no lean) 25% (6) 33% (22) 6% (42) % (9) 35% (224) 648PID/Gender: DemMen 33% (7) 38% (82) 9% (20) 2% (5) 8% (39) 27PID/Gender: DemWomen 22% (54) 28% (69) 4% (9) 3% (8) 44% (07) 246PID/Gender: Ind Men 30% (69) 28% (64) 0% (23) 4% (8) 28% (64) 229PID/Gender: Ind Women 20% (34) 24% (42) 5% (8) 2% (3) 49% (84) 72PID/Gender: Rep Men 28% (94) 36% (24) 7% (25) % (4) 27% (93) 34PID/Gender: Rep Women 22% (67) 29% (88) 5% (7) 2% (5) 42% (30) 308Ideo: Liberal (1-3) 28% (37) 30% (46) 9% (42) 3% (4) 30% (43) 482Ideo: Moderate (4) 24% (8) 3% (05) 7% (24) 3% (9) 36% (23) 342Ideo: Conservative (5-7) 28% (40) 32% (60) 6% (3) % (3) 34% (72) 505Educ: College 25% (224) 28% (258) 7% (63) 3% (24) 38% (343) 92Educ: Bachelors degree 28% (08) 34% (3) 6% (24) 2% (6) 30% (4) 384Educ: Post-grad 27% (58) 37% (80) 7% (5) % (3) 28% (6) 27



697

Table HR10_x19



Somewhatunfavorable

Veryunfavorable


Adults 26% (390) 3% (469) 7% (02) 2% (33) 34% (59) 53Income: Under 50k 26% (23) 28% (230) 6% (50) 3% (25) 37% (304) 822Income: 50k-100k 23% (08) 37% (69) 8% (36) % (5) 3% (4) 459Income: 100k+ 30% (69) 30% (70) 7% (6) % (3) 32% (74) 232Ethnicity: White 25% (309) 3% (390) 7% (85) 2% (24) 36% (448) 257Ethnicity: Hispanic 26% (36) 29% (40) 8% (2) 4% (6) 32% (45) 38Ethnicity: Afr. Am. 34% (58) 29% (49) 6% (0) 4% (7) 28% (48) 72Ethnicity: Other 28% (23) 35% (30) 8% (7) 3% (3) 26% (22) 85Relig: Protestant 25% (96) 35% (35) 5% (2) % (3) 34% (33) 387Relig: Roman Catholic 29% (82) 35% (99) 4% (2) 2% (7) 29% (83) 284Relig: Something Else 20% (27) 30% (40) 8% (0) 2% (3) 39% (52) 33Relig: Evangelical 22% (24) 35% (97) 6% (35) 2% (9) 34% (92) 556Relig: Non-Evang. Catholics 33% (80) 32% (78) 4% (9) % (3) 3% (76) 247Relig: All Christian 25% (205) 34% (275) 5% (43) 2% (2) 33% (268) 803Relig: All Non-Christian 23% (4) 35% (63) 5% (0) 6% (0) 3% (56) 80Community: Urban 33% (2) 29% (06) 7% (26) 4% (4) 28% (03) 369Community: Suburban 25% (72) 3% (28) 7% (45) 2% (5) 35% (247) 697Community: Rural 22% (97) 33% (46) 7% (3) % (4) 38% (69) 447Employ: Private Sector 29% (54) 32% (7) 6% (30) % (6) 33% (75) 536Employ: Government 22% (26) 37% (44) 9% () — (0) 32% (38) 9Employ: Self-Employed 29% (37) 26% (33) 0% (2) 4% (6) 3% (40) 29Employ: Homemaker 0% (6) 22% (4) 5% (3) 2% () 6% (40) 65Employ: Retired 24% (93) 34% (30) 6% (25) 2% (8) 33% (28) 383Employ: Unemployed 30% (34) 27% (30) 4% (5) 5% (5) 34% (38) 2Employ: Other 23% (33) 27% (39) 0% (4) 4% (6) 35% (50) 4Military HH: Yes 34% (03) 34% (03) 5% (6) 2% (5) 25% (75) 302Military HH: No 24% (287) 30% (366) 7% (85) 2% (29) 37% (444) 2RD/WT: Right Direction 29% (85) 32% (202) 7% (45) 2% (0) 3% (98) 640RD/WT: Wrong Track 23% (204) 3% (268) 7% (57) 3% (23) 37% (32) 873Trump Job Approve 29% (99) 3% (24) 6% (4) 2% (2) 32% (29) 686Trump Job Disapprove 24% (83) 3% (236) 8% (58) 3% (9) 35% (27) 768


698




Somewhatunfavorable

Veryunfavorable


Adults 26% (390) 3% (469) 7% (02) 2% (33) 34% (59) 53Trump Job Strongly Approve 33% (23) 27% (0) 7% (28) % (5) 3% (5) 37Trump Job Somewhat Approve 24% (76) 36% (3) 4% (3) 2% (7) 33% (04) 35Trump Job Somewhat Disapprove 20% (38) 36% (68) 5% (0) 2% (4) 37% (7) 9Trump Job Strongly Disapprove 25% (45) 29% (68) 8% (48) 3% (5) 35% (200) 576#1 Issue: Economy 29% (23) 29% (20) 6% (25) 3% (3) 33% (38) 48#1 Issue: Security 26% (68) 32% (83) 8% (2) % (3) 33% (86) 262#1 Issue: Health Care 26% (80) 30% (90) 6% (9) 2% (7) 36% (09) 306#1 Issue: Medicare / Social Security 23% (55) 39% (92) 4% (0) 2% (6) 3% (75) 237#1 Issue: Women’s Issues 22% (8) 22% (8) 5% (4) 3% (2) 48% (39) 82#1 Issue: Education 6% (4) 39% (33) 7% (6) — (0) 38% (32) 84#1 Issue: Other 29% (23) 22% (8) % (9) 3% (3) 34% (27) 802016 Vote: Hillary Clinton 26% (27) 32% (60) 8% (4) 3% (3) 3% (53) 4942016 Vote: Donald Trump 29% (69) 3% (83) 6% (33) 2% (0) 33% (90) 5852016 Vote: Someone else 7% (27) 33% (53) 7% () % () 43% (70) 622016 Vote: Didnt Vote 24% (65) 27% (73) 6% (7) 3% (9) 39% (05) 270Voted in 2014: Yes 27% (305) 32% (357) 7% (77) 2% (22) 33% (368) 30Voted in 2014: No 22% (85) 29% (2) 6% (25) 3% () 39% (5) 3832012 Vote: Barack Obama 27% (77) 3% (203) 7% (46) 2% (5) 33% (24) 6542012 Vote: Mitt Romney 27% (26) 32% (49) 6% (26) 2% (9) 33% (53) 4622012 Vote: Other 23% (6) 28% (20) 7% (5) — (0) 4% (29) 702012 Vote: Didn’t Vote 22% (7) 30% (98) 8% (25) 3% (9) 38% (23) 3264-Region: Northeast 24% (69) 3% (87) 6% (7) 2% (7) 36% (03) 2834-Region: Midwest 30% (02) 3% (04) 6% (9) % (4) 33% (2) 3404-Region: South 28% (55) 30% (68) 6% (35) 3% (5) 33% (85) 5584-Region: West 9% (64) 33% (0) 9% (3) 2% (8) 36% (9) 332Favorable of Trump 30% (205) 30% (20) 6% (42) 2% () 32% (224) 69Unfavorable of Trump 23% (75) 32% (24) 7% (52) 3% (9) 35% (265) 752



699

Table HR10_x19



Somewhatunfavorable

Veryunfavorable


Adults 26% (390) 3% (469) 7% (02) 2% (33) 34% (59) 53Very Favorable of Trump 32% (2) 28% (07) 8% (30) % (5) 3% (2) 384Somewhat Favorable of Trump 27% (84) 33% (02) 4% (2) 2% (6) 33% (03) 308Somewhat Unfavorable of Trump 8% (26) 43% (62) 4% (5) 2% (3) 34% (50) 46Very Unfavorable of Trump 25% (49) 30% (79) 8% (47) 3% (6) 35% (25) 606Frequent TV watchers 27% (34) 3% (369) 7% (78) 2% (2) 34% (400) 82Frequent movie watchers 3% (222) 32% (228) 7% (5) 3% (9) 27% (95) 76Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


700


Table HR10_x20: Do you have a favorable or unfavorable impression of the following James Bond lms?Licence to Kill (1989)


Somewhatunfavorable

Veryunfavorable


Adults 34% (67) 29% (50) 6% (04) % (27) 30% (53) 790Gender: Male 39% (343) 3% (273) 7% (63) 2% (3) 2% (88) 88Gender: Female 30% (274) 26% (237) 5% (4) % (4) 38% (343) 909Age: 18-29 26% (60) 2% (49) 8% (8) 3% (7) 42% (98) 232Age: 30-44 33% (3) 29% (5) 6% (23) 2% (8) 29% (4) 39Age: 45-54 4% (77) 28% (8) 7% (32) % (5) 23% (97) 428Age: 55-64 40% (9) 29% (88) 5% (5) — (0) 26% (77) 299Age: 65+ 30% (3) 32% (40) 4% (6) 2% (7) 33% (45) 440Generation Z: 18-21 26% (6) 23% (4) 7% (5) 4% (2) 40% (24) 6Millennial: Age 22-37 29% () 23% (89) 7% (27) 3% () 38% (43) 379Generation X: Age 38-53 40% (226) 29% (64) 7% (39) % (6) 22% (25) 56Boomers: Age 54-72 35% (248) 30% (20) 5% (33) % (8) 29% (205) 704PID: Dem (no lean) 37% (2) 27% (56) 5% (3) 2% (4) 28% (62) 573PID: Ind (no lean) 3% (40) 29% (3) 8% (34) % (5) 32% (46) 455PID: Rep (no lean) 35% (267) 29% (223) 5% (39) % (8) 29% (224) 76PID/Gender: DemMen 47% (7) 27% (66) 7% (7) 2% (6) 7% (42) 248PID/Gender: DemWomen 29% (94) 28% (90) 4% (4) 2% (8) 37% (20) 325PID/Gender: Ind Men 33% (83) 32% (80) 0% (26) % (3) 24% (60) 252PID/Gender: Ind Women 28% (57) 25% (50) 4% (9) % (2) 42% (86) 203PID/Gender: Rep Men 38% (44) 33% (26) 5% (20) % (4) 23% (87) 38PID/Gender: Rep Women 32% (23) 26% (97) 5% (9) % (4) 36% (37) 380Ideo: Liberal (1-3) 35% (95) 28% (58) 7% (39) 2% () 28% (54) 557Ideo: Moderate (4) 38% (54) 28% (6) 6% (25) 2% (7) 26% (08) 40Ideo: Conservative (5-7) 35% (2) 30% (79) 5% (3) — () 30% (8) 604Educ: College 35% (375) 26% (286) 6% (65) % (3) 32% (346) 085Educ: Bachelors degree 34% (58) 32% (48) 5% (24) 2% (9) 27% (23) 462Educ: Post-grad 35% (84) 32% (77) 6% (6) 2% (5) 25% (6) 243



701

Table HR10_x20



Somewhatunfavorable

Veryunfavorable


Adults 34% (67) 29% (50) 6% (04) % (27) 30% (53) 790Income: Under 50k 33% (326) 26% (255) 6% (55) 2% (9) 33% (329) 985Income: 50k-100k 34% (84) 32% (72) 7% (39) % (4) 26% (43) 542Income: 100k+ 4% (07) 32% (83) 4% () % (3) 22% (59) 263Ethnicity: White 33% (487) 30% (44) 6% (84) % (20) 3% (46) 493Ethnicity: Hispanic 38% (58) 25% (37) 6% (0) 3% (5) 27% (4) 50Ethnicity: Afr. Am. 46% (92) 23% (46) 7% (3) 2% (4) 22% (43) 99Ethnicity: Other 38% (37) 24% (24) 7% (7) 3% (3) 28% (27) 98Relig: Protestant 33% (56) 34% (57) 5% (22) — (0) 28% (3) 465Relig: Roman Catholic 38% (20) 30% (96) 7% (23) 3% (9) 22% (72) 39Relig: Something Else 24% (40) 35% (59) 4% (7) % () 36% (6) 67Relig: Evangelical 3% (203) 32% (22) 6% (42) % (8) 29% (94) 658Relig: Non-Evang. Catholics 38% (3) 34% (99) 3% (0) % (2) 24% (70) 294Relig: All Christian 33% (35) 33% (3) 5% (52) % (0) 28% (263) 95Relig: All Non-Christian 39% (82) 26% (54) 5% (9) 4% (7) 27% (55) 208Community: Urban 42% (76) 27% (3) 6% (26) 2% (9) 24% (00) 424Community: Suburban 3% (26) 29% (24) 7% (57) 2% (6) 3% (259) 833Community: Rural 34% (80) 29% (57) 4% (2) — (2) 32% (72) 532Employ: Private Sector 37% (229) 29% (78) 5% (30) 2% (0) 28% (73) 620Employ: Government 29% (42) 35% (5) 7% (0) % () 28% (4) 45Employ: Self-Employed 42% (63) 23% (35) 8% (2) 2% (4) 25% (38) 5Employ: Homemaker 22% (8) 24% (9) 5% (4) — (0) 50% (4) 83Employ: Retired 33% (50) 3% (43) 6% (26) 2% (7) 29% (3) 456Employ: Unemployed 36% (50) 25% (34) 5% (7) 2% (2) 32% (44) 38Employ: Other 35% (57) 24% (40) 7% (2) % () 32% (53) 64Military HH: Yes 43% (5) 29% (04) 3% (2) % (5) 23% (82) 355Military HH: No 32% (466) 28% (406) 6% (92) 2% (22) 3% (449) 435RD/WT: Right Direction 38% (285) 30% (222) 5% (40) % (6) 26% (90) 743RD/WT: Wrong Track 32% (332) 27% (288) 6% (65) 2% (2) 33% (34) 047Trump Job Approve 37% (294) 3% (252) 5% (37) % (9) 26% (2) 803Trump Job Disapprove 34% (305) 26% (236) 7% (63) 2% (6) 32% (287) 907


702




Somewhatunfavorable

Veryunfavorable


Adults 34% (67) 29% (50) 6% (04) % (27) 30% (53) 790Trump Job Strongly Approve 4% (78) 27% (6) 5% (23) % (6) 26% (2) 436Trump Job Somewhat Approve 3% (5) 37% (36) 4% (4) % (3) 27% (99) 367Trump Job Somewhat Disapprove 35% (75) 28% (6) 6% (3) % () 30% (66) 27Trump Job Strongly Disapprove 33% (230) 25% (74) 7% (50) 2% (5) 32% (22) 690#1 Issue: Economy 38% (86) 30% (43) 5% (24) 2% (2) 25% (2) 486#1 Issue: Security 30% (94) 32% (0) 6% (20) % (2) 3% (97) 34#1 Issue: Health Care 37% (30) 26% (9) 5% (7) % (4) 3% (07) 349#1 Issue: Medicare / Social Security 35% (02) 3% (90) 5% (6) 2% (6) 26% (75) 289#1 Issue: Women’s Issues 27% (27) 2% (2) 3% (3) 3% (3) 45% (45) 99#1 Issue: Education 24% (25) 36% (38) 9% (9) % () 30% (32) 05#1 Issue: Energy 33% (9) 24% (3) 0% (5) — (0) 33% (9) 56#1 Issue: Other 37% (34) 3% (2) 0% (9) % () 39% (35) 92016 Vote: Hillary Clinton 35% (2) 28% (65) 8% (46) % (8) 28% (70) 6002016 Vote: Donald Trump 37% (257) 3% (24) 4% (28) % (9) 27% (85) 6922016 Vote: Someone else 27% (47) 3% (54) 5% (9) 2% (3) 35% (60) 732016 Vote: Didnt Vote 32% (02) 24% (76) 7% (22) 2% (7) 36% (5) 322Voted in 2014: Yes 37% (485) 29% (390) 5% (7) % (7) 27% (363) 326Voted in 2014: No 29% (32) 26% (20) 7% (34) 2% (9) 36% (68) 4642012 Vote: Barack Obama 36% (282) 27% (207) 6% (45) 2% (4) 29% (226) 7742012 Vote: Mitt Romney 35% (93) 33% (8) 4% (9) % (5) 27% (46) 5452012 Vote: Other 33% (26) 25% (20) 8% (7) 2% (2) 32% (26) 82012 Vote: Didn’t Vote 30% (6) 26% (0) 9% (34) % (5) 34% (33) 3894-Region: Northeast 32% (04) 29% (95) 7% (22) 3% (8) 30% (0) 334-Region: Midwest 38% (5) 27% (06) 5% (20) % (3) 30% (9) 4004-Region: South 36% (244) 30% (202) 5% (36) % (7) 27% (82) 674-Region: West 30% (8) 28% (08) 7% (26) 2% (8) 33% (29) 389Favorable of Trump 38% (30) 30% (240) 5% (37) % (7) 27% (26) 809Unfavorable of Trump 32% (290) 28% (250) 7% (6) 2% (7) 3% (275) 894



703

Table HR10_x20



Somewhatunfavorable

Veryunfavorable


Adults 34% (67) 29% (50) 6% (04) % (27) 30% (53) 790Very Favorable of Trump 40% (8) 27% (23) 5% (22) % (6) 26% (9) 45Somewhat Favorable of Trump 36% (29) 33% (7) 4% (4) — (2) 27% (97) 359Somewhat Unfavorable of Trump 30% (49) 36% (59) 6% (0) % () 28% (46) 65Very Unfavorable of Trump 33% (24) 26% (92) 7% (52) 2% (6) 3% (229) 729Frequent TV watchers 34% (472) 30% (425) 6% (83) % (8) 29% (40) 408Frequent movie watchers 4% (337) 28% (230) 7% (59) 2% (4) 22% (84) 823Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


704


Table HR10_x21: Do you have a favorable or unfavorable impression of the following James Bond lms?GoldenEye (1995)


Somewhatunfavorable

Veryunfavorable


Adults 4% (78) 25% (440) 5% (84) 2% (29) 28% (486) 757Gender: Male 49% (439) 24% (2) 6% (49) 2% (6) 20% (80) 896Gender: Female 32% (278) 27% (229) 4% (34) 2% (3) 36% (306) 86Age: 18-29 40% (93) 8% (42) 6% (4) 3% (7) 32% (73) 229Age: 30-44 47% (90) 25% (03) 4% (7) 2% (7) 22% (9) 408Age: 45-54 44% (82) 26% (09) 4% (5) % (3) 26% (06) 44Age: 55-64 43% (23) 28% (80) 4% (2) % (3) 24% (69) 287Age: 65+ 3% (3) 25% (07) 6% (25) 2% (0) 35% (46) 49Generation Z: 18-21 38% (23) 2% (7) 0% (6) % () 38% (23) 59Millennial: Age 22-37 45% (77) 22% (87) 5% (8) 3% () 25% (99) 393Generation X: Age 38-53 46% (25) 26% (45) 4% (2) % (5) 23% (29) 55Boomers: Age 54-72 37% (248) 26% (73) 5% (36) 2% (3) 30% (200) 670PID: Dem (no lean) 45% (252) 22% (24) 5% (30) 2% (9) 26% (44) 559PID: Ind (no lean) 38% (66) 27% (20) 5% (2) 2% (9) 28% (26) 443PID: Rep (no lean) 40% (300) 26% (96) 4% (33) % () 29% (26) 756PID/Gender: DemMen 57% (48) 9% (49) 8% (20) % (4) 5% (38) 259PID/Gender: DemWomen 35% (04) 25% (75) 3% (0) 2% (6) 35% (06) 300PID/Gender: Ind Men 45% (2) 24% (60) 6% (4) 3% (7) 22% (54) 248PID/Gender: Ind Women 28% (54) 3% (60) 3% (7) % (2) 37% (72) 95PID/Gender: Rep Men 46% (80) 26% (0) 4% (5) % (5) 23% (88) 389PID/Gender: Rep Women 33% (20) 26% (95) 5% (8) 2% (6) 35% (28) 366Ideo: Liberal (1-3) 46% (252) 24% (34) 6% (3) 2% (0) 23% (26) 553Ideo: Moderate (4) 39% (54) 28% (09) 5% (8) 2% (6) 27% (08) 395Ideo: Conservative (5-7) 40% (238) 25% (46) 4% (26) % (4) 30% (76) 59Educ: College 4% (437) 22% (239) 4% (48) 2% (6) 3% (33) 072Educ: Bachelors degree 43% (92) 27% (22) 5% (24) 2% (9) 23% (03) 45Educ: Post-grad 38% (89) 33% (79) 5% (2) 2% (4) 22% (52) 235



705

Table HR10_x21



Somewhatunfavorable

Veryunfavorable


Adults 4% (78) 25% (440) 5% (84) 2% (29) 28% (486) 757Income: Under 50k 40% (384) 23% (26) 4% (37) 2% (20) 3% (298) 956Income: 50k-100k 39% (20) 27% (47) 7% (38) % (6) 25% (36) 536Income: 100k+ 46% (23) 29% (77) 3% (9) % (4) 20% (53) 265Ethnicity: White 38% (553) 27% (387) 5% (72) 2% (23) 29% (424) 459Ethnicity: Hispanic 55% (83) 8% (26) 6% (9) — () 2% (3) 50Ethnicity: Afr. Am. 57% (4) 6% (32) 5% (9) 2% (4) 20% (40) 99Ethnicity: Other 5% (5) 2% (2) 2% (2) 2% (2) 23% (23) 99Relig: Protestant 37% (68) 32% (44) 4% (9) — () 26% (8) 450Relig: Roman Catholic 46% (42) 23% (7) 6% (9) 2% (7) 23% (7) 30Relig: Something Else 33% (52) 25% (40) 4% (6) 3% (5) 34% (53) 57Relig: Evangelical 38% (239) 28% (77) 4% (27) 2% (3) 28% (8) 636Relig: Non-Evang. Catholics 44% (23) 28% (78) 6% (8) — () 22% (6) 28Relig: All Christian 39% (362) 28% (255) 5% (44) % (4) 26% (242) 97Relig: All Non-Christian 42% (87) 24% (5) 4% (8) 2% (5) 28% (57) 208Community: Urban 50% (2) 22% (92) 3% () 2% (9) 23% (97) 49Community: Suburban 37% (303) 27% (28) 7% (53) 2% (6) 27% (220) 80Community: Rural 39% (203) 25% (30) 4% (20) % (5) 32% (70) 527Employ: Private Sector 45% (273) 25% (53) 4% (25) 2% (0) 24% (45) 606Employ: Government 4% (58) 30% (42) 6% (8) 2% (2) 22% (3) 4Employ: Self-Employed 50% (76) 27% (4) 3% (4) 3% (5) 7% (26) 52Employ: Homemaker 27% (22) 8% (5) 3% (2) — (0) 52% (4) 80Employ: Retired 36% (59) 25% (08) 7% (30) 2% (8) 30% (33) 438Employ: Unemployed 43% (58) 23% (3) 3% (4) % () 3% (43) 36Employ: Other 35% (59) 25% (42) 4% (7) 2% (3) 34% (57) 68Military HH: Yes 48% (68) 20% (7) 5% (8) % (2) 25% (89) 348Military HH: No 39% (549) 26% (369) 5% (66) 2% (27) 28% (398) 409RD/WT: Right Direction 42% (309) 26% (93) 4% (33) % (5) 26% (89) 729RD/WT: Wrong Track 40% (408) 24% (247) 5% (5) 2% (25) 29% (297) 029Trump Job Approve 42% (326) 27% (22) 4% (33) % () 26% (205) 786Trump Job Disapprove 4% (366) 23% (207) 6% (49) 2% (7) 28% (252) 892


706




Somewhatunfavorable

Veryunfavorable


Adults 4% (78) 25% (440) 5% (84) 2% (29) 28% (486) 757Trump Job Strongly Approve 45% (89) 23% (97) 5% (2) % (3) 27% (5) 424Trump Job Somewhat Approve 38% (38) 32% (5) 3% (2) 2% (8) 25% (90) 362Trump Job Somewhat Disapprove 40% (85) 27% (57) 3% (7) % (2) 29% (63) 24Trump Job Strongly Disapprove 4% (28) 22% (50) 6% (42) 2% (5) 28% (90) 678#1 Issue: Economy 47% (224) 23% (2) 5% (22) 2% (9) 24% (4) 48#1 Issue: Security 38% (20) 27% (86) 5% (5) — (0) 30% (93) 34#1 Issue: Health Care 38% (3) 28% (97) 4% (5) 3% (9) 27% (93) 346#1 Issue: Medicare / Social Security 40% (09) 25% (67) 4% (0) 2% (7) 29% (8) 274#1 Issue: Women’s Issues 29% (27) 24% (23) 7% (7) % () 39% (37) 94#1 Issue: Education 37% (37) 30% (30) 5% (5) % () 28% (28) 0#1 Issue: Energy 46% (25) 28% (6) 6% (3) 3% (2) 7% (0) 55#1 Issue: Other 48% (44) 9% (8) 8% (7) % () 34% (3) 922016 Vote: Hillary Clinton 44% (258) 24% (43) 5% (3) % (7) 25% (46) 5862016 Vote: Donald Trump 40% (270) 26% (74) 5% (32) % (7) 28% (88) 672016 Vote: Someone else 35% (6) 28% (48) 5% (9) 2% (4) 29% (5) 722016 Vote: Didnt Vote 39% (27) 23% (75) 4% (2) 3% () 3% (0) 327Voted in 2014: Yes 42% (542) 27% (340) 5% (58) % (5) 25% (326) 28Voted in 2014: No 37% (76) 2% (00) 5% (26) 3% (4) 34% (60) 4762012 Vote: Barack Obama 44% (329) 25% (86) 5% (35) 2% (3) 25% (92) 7542012 Vote: Mitt Romney 40% (23) 28% (46) 4% (20) % (7) 27% (43) 5282012 Vote: Other 35% (26) 23% (8) 6% (4) 2% (2) 34% (26) 772012 Vote: Didn’t Vote 38% (49) 23% (9) 6% (24) 2% (8) 3% (25) 3984-Region: Northeast 36% (20) 26% (84) 7% (25) 2% (8) 28% (93) 3294-Region: Midwest 45% (77) 22% (86) 3% (3) % (4) 30% (8) 3984-Region: South 42% (272) 26% (68) 5% (3) 2% () 26% (67) 6484-Region: West 39% (49) 27% (03) 4% (5) 2% (8) 28% (08) 383Favorable of Trump 42% (333) 27% (2) 4% (30) % (8) 26% (209) 79Unfavorable of Trump 40% (357) 24% (24) 6% (5) 2% (8) 28% (243) 883



707

Table HR10_x21



Somewhatunfavorable

Veryunfavorable


Adults 4% (78) 25% (440) 5% (84) 2% (29) 28% (486) 757Very Favorable of Trump 44% (93) 24% (05) 5% (2) % (4) 27% (7) 44Somewhat Favorable of Trump 40% (40) 30% (05) 2% (8) % (4) 26% (92) 350Somewhat Unfavorable of Trump 38% (65) 28% (48) 6% () 2% (3) 25% (43) 70Very Unfavorable of Trump 4% (292) 23% (66) 6% (40) 2% (5) 28% (200) 73Frequent TV watchers 4% (565) 26% (356) 5% (68) % (9) 28% (383) 39Frequent movie watchers 48% (398) 25% (208) 4% (33) % (2) 2% (7) 822Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


708


Table HR10_x22: Do you have a favorable or unfavorable impression of the following James Bond lms?Tomorrow Never Dies (1997)


Somewhatunfavorable

Veryunfavorable


Adults 38% (670) 28% (494) 4% (76) 2% (28) 29% (53) 782Gender: Male 44% (386) 30% (263) 5% (43) 2% (7) 20% (75) 884Gender: Female 32% (285) 26% (232) 4% (33) % () 38% (338) 898Age: 18-29 37% (83) 20% (46) 4% (9) 4% (0) 34% (76) 224Age: 30-44 42% (75) 28% (7) 5% (2) 2% (0) 22% (92) 46Age: 45-54 38% (6) 3% (29) 5% (20) % (3) 25% (06) 48Age: 55-64 39% (5) 3% (90) 3% (0) % (2) 26% (78) 295Age: 65+ 32% (37) 26% (2) 4% (5) % (4) 38% (6) 430Generation Z: 18-21 28% (5) 8% (0) 7% (4) 5% (3) 42% (23) 54Millennial: Age 22-37 42% (67) 25% (0) 4% (7) 3% () 26% (0) 398Generation X: Age 38-53 40% (223) 30% (68) 4% (24) % (8) 24% (33) 556Boomers: Age 54-72 35% (243) 27% (88) 4% (28) % (6) 32% (223) 688PID: Dem (no lean) 40% (222) 25% (4) 4% (24) 2% (2) 29% (60) 559PID: Ind (no lean) 34% (57) 29% (3) 5% (24) 2% (7) 30% (35) 454PID: Rep (no lean) 38% (292) 29% (222) 4% (29) % (8) 28% (29) 769PID/Gender: DemMen 53% (30) 26% (64) 5% (2) 2% (5) 4% (34) 245PID/Gender: DemWomen 29% (92) 24% (77) 4% () 2% (7) 40% (26) 33PID/Gender: Ind Men 37% (94) 29% (74) 7% (8) 3% (7) 24% (60) 253PID/Gender: Ind Women 3% (62) 29% (58) 3% (6) — (0) 37% (75) 202PID/Gender: Rep Men 42% (62) 32% (24) 3% (3) % (5) 2% (82) 386PID/Gender: Rep Women 34% (30) 25% (98) 4% (5) % (3) 36% (37) 383Ideo: Liberal (1-3) 37% (206) 3% (73) 4% (24) 3% (5) 25% (37) 555Ideo: Moderate (4) 4% (66) 25% (99) 4% (5) % (3) 30% (9) 402Ideo: Conservative (5-7) 38% (228) 28% (66) 5% (27) — () 30% (80) 603Educ: College 38% (407) 25% (268) 4% (46) % (3) 32% (345) 079Educ: Bachelors degree 40% (85) 30% (39) 4% (20) 2% (0) 23% (06) 46Educ: Post-grad 32% (78) 36% (87) 4% (0) 2% (5) 26% (62) 242



709

Table HR10_x22



Somewhatunfavorable

Veryunfavorable


Adults 38% (670) 28% (494) 4% (76) 2% (28) 29% (53) 782Income: Under 50k 37% (359) 25% (244) 4% (36) 2% (9) 33% (32) 979Income: 50k-100k 37% (99) 3% (67) 6% (30) % (7) 25% (34) 537Income: 100k+ 42% (2) 3% (83) 4% (0) % (2) 22% (58) 266Ethnicity: White 35% (52) 29% (436) 4% (60) % (20) 30% (448) 485Ethnicity: Hispanic 43% (65) 28% (42) 4% (6) 4% (6) 2% (32) 50Ethnicity: Afr. Am. 54% (07) 8% (36) 5% (0) 2% (4) 2% (42) 200Ethnicity: Other 43% (42) 23% (23) 6% (6) 3% (3) 25% (24) 98Relig: Protestant 34% (56) 30% (38) 3% (4) — (2) 32% (43) 454Relig: Roman Catholic 43% (37) 27% (84) 5% (5) 3% () 22% (70) 37Relig: Something Else 30% (5) 30% (50) 4% (7) 2% (3) 34% (56) 67Relig: Evangelical 34% (224) 30% (97) 4% (28) 2% (3) 29% (93) 654Relig: Non-Evang. Catholics 42% (20) 27% (76) 3% (9) % (2) 27% (77) 284Relig: All Christian 37% (344) 29% (273) 4% (36) 2% (5) 29% (270) 938Relig: All Non-Christian 37% (79) 27% (57) 5% () — () 30% (64) 23Community: Urban 46% (92) 25% (04) 3% (2) 2% (9) 24% (0) 49Community: Suburban 35% (289) 30% (249) 6% (48) 2% (3) 28% (233) 832Community: Rural 36% (90) 26% (40) 3% (6) % (5) 34% (79) 530Employ: Private Sector 39% (240) 3% (89) 3% (20) % (6) 26% (57) 62Employ: Government 34% (49) 34% (49) 4% (6) 3% (4) 24% (35) 44Employ: Self-Employed 47% (72) 27% (4) 4% (6) 4% (6) 8% (28) 53Employ: Homemaker 24% (20) 20% (6) 6% (5) 2% () 48% (40) 82Employ: Retired 36% (6) 26% (8) 5% (22) % (4) 32% (47) 452Employ: Unemployed 37% (49) 25% (34) 5% (6) % () 33% (44) 34Employ: Other 40% (69) 22% (39) 4% (7) 3% (4) 3% (53) 73Military HH: Yes 4% (45) 27% (95) 5% (7) % (5) 26% (90) 35Military HH: No 37% (526) 28% (400) 4% (59) 2% (23) 30% (424) 43RD/WT: Right Direction 39% (29) 30% (225) 4% (30) % (6) 26% (9) 743RD/WT: Wrong Track 37% (380) 26% (269) 4% (46) 2% (22) 3% (322) 039Trump Job Approve 39% (38) 30% (239) 4% (3) % (7) 26% (22) 807Trump Job Disapprove 37% (334) 26% (234) 5% (42) 2% (8) 30% (273) 90


710




Somewhatunfavorable

Veryunfavorable


Adults 38% (670) 28% (494) 4% (76) 2% (28) 29% (53) 782Trump Job Strongly Approve 43% (90) 25% () 5% (20) — () 27% (6) 437Trump Job Somewhat Approve 35% (28) 35% (28) 3% () % (6) 26% (96) 369Trump Job Somewhat Disapprove 37% (78) 30% (62) 4% (8) — () 29% (62) 2Trump Job Strongly Disapprove 37% (256) 25% (7) 5% (34) 2% (7) 3% (2) 689#1 Issue: Economy 42% (203) 27% (33) 5% (26) 2% (0) 23% (3) 484#1 Issue: Security 35% () 29% (93) 3% (8) % (2) 32% (02) 36#1 Issue: Health Care 37% (30) 29% (0) 4% (3) 2% (8) 29% (0) 352#1 Issue: Medicare / Social Security 39% () 28% (78) 3% (7) % (3) 30% (84) 283#1 Issue: Women’s Issues 27% (26) 29% (27) 5% (4) % () 38% (37) 95#1 Issue: Education 32% (33) 32% (33) 3% (3) 2% (2) 3% (32) 04#1 Issue: Energy 37% (2) 29% (7) 7% (4) 3% (2) 23% (3) 57#1 Issue: Other 39% (35) 4% (3) 2% () % () 35% (3) 902016 Vote: Hillary Clinton 39% (229) 29% (72) 4% (23) 2% () 26% (56) 592016 Vote: Donald Trump 39% (267) 28% (95) 4% (29) % (5) 28% (93) 6902016 Vote: Someone else 32% (56) 26% (46) 5% (9) % (2) 35% (6) 722016 Vote: Didnt Vote 36% (9) 24% (80) 5% (6) 3% (0) 3% (03) 326Voted in 2014: Yes 38% (502) 29% (386) 4% (47) % (5) 27% (359) 308Voted in 2014: No 36% (68) 23% (09) 6% (29) 3% (3) 33% (55) 4742012 Vote: Barack Obama 39% (297) 28% (29) 4% (30) 2% (4) 27% (208) 7682012 Vote: Mitt Romney 38% (204) 30% (64) 3% (4) — (3) 29% (55) 5402012 Vote: Other 30% (24) 26% (20) 8% (6) 2% (2) 34% (27) 792012 Vote: Didn’t Vote 37% (46) 23% (9) 6% (26) 2% (0) 3% (23) 3954-Region: Northeast 35% (7) 27% (89) 7% (22) 2% (7) 29% (95) 3294-Region: Midwest 43% (74) 24% (97) 2% (9) 2% (7) 30% (2) 4084-Region: South 37% (244) 29% (87) 4% (28) 2% () 28% (85) 6564-Region: West 35% (36) 3% (2) 4% (7) % (3) 29% (2) 388Favorable of Trump 40% (32) 29% (239) 4% (30) % (6) 26% (25) 80Unfavorable of Trump 37% (328) 27% (239) 5% (42) 2% (8) 30% (262) 889



711

Table HR10_x22



Somewhatunfavorable

Veryunfavorable


Adults 38% (670) 28% (494) 4% (76) 2% (28) 29% (53) 782Very Favorable of Trump 43% (97) 26% (8) 4% (8) % (4) 26% (20) 456Somewhat Favorable of Trump 35% (24) 34% (2) 3% (2) % (2) 27% (95) 354Somewhat Unfavorable of Trump 34% (58) 3% (52) 5% (8) 2% (3) 29% (49) 70Very Unfavorable of Trump 37% (269) 26% (87) 5% (34) 2% (5) 30% (24) 79Frequent TV watchers 37% (526) 28% (397) 4% (60) % (2) 29% (403) 408Frequent movie watchers 46% (382) 27% (22) 4% (33) % (7) 22% (79) 822Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


712


Table HR10_x23: Do you have a favorable or unfavorable impression of the following James Bond lms?The World Is Not Enough (1999)


Somewhatunfavorable

Veryunfavorable


Adults 34% (552) 28% (453) 6% (0) 2% (25) 3% (55) 645Gender: Male 4% (352) 28% (238) 7% (62) 2% (5) 22% (85) 85Gender: Female 25% (200) 27% (25) 5% (39) % (0) 42% (330) 795Age: 18-29 35% (72) 2% (43) 5% () 3% (7) 35% (73) 205Age: 30-44 40% (6) 26% (05) 8% (3) 2% (7) 25% (00) 404Age: 45-54 35% (38) 28% (09) 7% (27) % (4) 29% (4) 39Age: 55-64 3% (82) 32% (85) 6% (6) % (3) 3% (84) 269Age: 65+ 26% (98) 30% (3) 4% (6) % (4) 39% (45) 377Millennial: Age 22-37 42% (57) 23% (87) 6% (24) 3% (9) 26% (00) 377Generation X: Age 38-53 36% (87) 29% (5) 6% (34) % (7) 28% (46) 525Boomers: Age 54-72 30% (88) 28% (7) 6% (37) % (7) 35% (24) 66PID: Dem (no lean) 34% (80) 25% (30) 8% (44) 2% (0) 3% (64) 528PID: Ind (no lean) 32% (33) 28% (6) 7% (29) 2% (8) 3% (28) 45PID: Rep (no lean) 34% (238) 30% (208) 4% (27) % (7) 32% (223) 703PID/Gender: DemMen 47% (7) 24% (6) 2% (29) % (3) 6% (40) 25PID/Gender: DemWomen 23% (63) 25% (69) 5% (5) 2% (7) 45% (24) 277PID/Gender: Ind Men 37% (88) 28% (66) 9% (22) 2% (6) 24% (58) 239PID/Gender: Ind Women 26% (46) 28% (50) 5% (8) % (2) 40% (70) 76PID/Gender: Rep Men 4% (47) 3% (0) 3% () 2% (6) 24% (86) 36PID/Gender: Rep Women 27% (9) 28% (97) 5% (6) — () 40% (36) 342Ideo: Liberal (1-3) 35% (82) 26% (34) 8% (42) 2% (2) 28% (47) 57Ideo: Moderate (4) 33% (22) 29% (08) 6% (23) — () 32% (9) 374Ideo: Conservative (5-7) 33% (82) 29% (59) 5% (27) % (3) 32% (73) 545Educ: College 34% (332) 25% (246) 6% (56) % (2) 35% (343) 989Educ: Bachelors degree 37% (58) 28% (8) 7% (32) 2% (8) 26% (0) 427Educ: Post-grad 27% (6) 39% (89) 6% (3) 2% (4) 27% (62) 229



713

Table HR10_x23



Somewhatunfavorable

Veryunfavorable


Adults 34% (552) 28% (453) 6% (0) 2% (25) 3% (55) 645Income: Under 50k 33% (299) 25% (29) 6% (5) 2% (6) 34% (308) 893Income: 50k-100k 32% (57) 32% (56) 7% (34) % (5) 29% (43) 496Income: 100k+ 37% (96) 30% (78) 6% (5) % (3) 25% (65) 257Ethnicity: White 3% (428) 29% (393) 6% (82) % (7) 33% (445) 365Ethnicity: Hispanic 42% (6) 25% (36) 6% (9) 2% (4) 25% (36) 44Ethnicity: Afr. Am. 47% (88) 2% (39) 7% (3) 2% (4) 24% (44) 88Ethnicity: Other 39% (36) 23% (2) 6% (6) 4% (3) 28% (26) 93Relig: Protestant 3% (27) 33% (36) 3% (3) — () 33% (37) 43Relig: Roman Catholic 35% (04) 27% (8) 8% (23) 3% (0) 27% (8) 300Relig: Something Else 29% (42) 27% (40) 6% (9) 2% (4) 35% (52) 48Relig: Evangelical 29% (75) 30% (80) 7% (40) 2% (3) 32% (95) 602Relig: Non-Evang. Catholics 38% (99) 30% (77) 2% (6) % () 29% (76) 258Relig: All Christian 32% (274) 30% (257) 5% (45) 2% (4) 3% (270) 860Relig: All Non-Christian 33% (62) 26% (49) 6% () 3% (5) 33% (63) 90Community: Urban 4% (64) 25% (98) 7% (28) 2% (8) 25% (02) 399Community: Suburban 3% (238) 28% (24) 7% (54) 2% (2) 32% (242) 760Community: Rural 3% (50) 29% (4) 4% (9) % (4) 35% (7) 486Employ: Private Sector 37% (25) 27% (56) 6% (37) % (8) 29% (68) 585Employ: Government 30% (39) 34% (45) 9% (2) 2% (2) 26% (35) 33Employ: Self-Employed 4% (59) 29% (4) 6% (9) 3% (5) 2% (29) 42Employ: Homemaker 8% (3) 9% (4) 4% (3) 2% (2) 57% (42) 74Employ: Retired 30% (9) 3% (2) 5% (9) % (4) 33% (32) 396Employ: Unemployed 35% (44) 23% (28) 8% (0) % (2) 33% (4) 26Employ: Other 34% (54) 26% (40) 4% (7) % (2) 35% (54) 57Military HH: Yes 37% (20) 29% (93) 6% (20) % (4) 26% (85) 322Military HH: No 33% (432) 27% (360) 6% (8) 2% (2) 32% (430) 324RD/WT: Right Direction 36% (245) 28% (90) 6% (38) % (7) 29% (94) 674RD/WT: Wrong Track 32% (307) 27% (263) 6% (63) 2% (8) 33% (32) 97Trump Job Approve 37% (27) 29% (20) 4% (33) % (7) 29% (24) 735Trump Job Disapprove 3% (262) 27% (229) 7% (63) 2% (4) 33% (274) 842


714




Somewhatunfavorable

Veryunfavorable


Adults 34% (552) 28% (453) 6% (0) 2% (25) 3% (55) 645Trump Job Strongly Approve 4% (6) 25% (99) 4% (5) — () 29% (3) 390Trump Job Somewhat Approve 32% (0) 32% () 5% (8) 2% (6) 29% (0) 345Trump Job Somewhat Disapprove 30% (60) 34% (68) 6% (3) % (3) 29% (59) 20Trump Job Strongly Disapprove 32% (202) 25% (6) 8% (50) 2% (2) 34% (26) 64#1 Issue: Economy 39% (80) 27% (25) 5% (22) 2% (0) 27% (28) 464#1 Issue: Security 35% (98) 27% (77) 5% (4) % (3) 32% (9) 282#1 Issue: Health Care 34% (2) 25% (83) 6% (9) 2% (8) 32% (07) 330#1 Issue: Medicare / Social Security 30% (75) 33% (8) 4% (0) % (3) 32% (79) 248#1 Issue: Women’s Issues 8% (5) 27% (23) 0% (9) % () 43% (37) 85#1 Issue: Education 28% (28) 32% (32) % () — (0) 30% (30) 00#1 Issue: Energy 32% (7) 30% (6) 8% (4) 2% () 29% (5) 53#1 Issue: Other 32% (26) 2% (8) 3% () — (0) 34% (29) 842016 Vote: Hillary Clinton 33% (84) 29% (60) 8% (43) 2% (0) 28% (58) 5542016 Vote: Donald Trump 35% (220) 28% (77) 4% (27) % (4) 32% (97) 6252016 Vote: Someone else 28% (46) 29% (47) 6% () — (0) 37% (60) 642016 Vote: Didnt Vote 34% (02) 23% (69) 7% (2) 3% (0) 33% (99) 30Voted in 2014: Yes 34% (45) 29% (354) 6% (73) % (3) 30% (362) 27Voted in 2014: No 32% (36) 23% (99) 7% (28) 3% (2) 36% (52) 4282012 Vote: Barack Obama 35% (249) 27% (93) 7% (49) 2% (3) 30% (24) 782012 Vote: Mitt Romney 33% (65) 32% (57) 4% (20) % (3) 30% (48) 4932012 Vote: Other 25% (8) 22% (6) 0% (7) 2% (2) 4% (30) 732012 Vote: Didn’t Vote 33% (9) 24% (87) 7% (25) 2% (7) 34% (23) 364-Region: Northeast 32% (98) 23% (70) 9% (29) 2% (7) 33% (0) 3054-Region: Midwest 37% (39) 26% (95) 5% (8) 2% (6) 3% (4) 3724-Region: South 34% (208) 28% (67) 5% (30) % (8) 32% (93) 6064-Region: West 29% (07) 33% (2) 7% (25) % (4) 29% (06) 362Favorable of Trump 37% (27) 29% (23) 4% (32) % (6) 29% (24) 736Unfavorable of Trump 3% (26) 27% (225) 7% (6) 2% (6) 32% (269) 83



715

Table HR10_x23



Somewhatunfavorable

Veryunfavorable


Adults 34% (552) 28% (453) 6% (0) 2% (25) 3% (55) 645Very Favorable of Trump 4% (66) 26% (06) 3% (2) — () 29% (8) 404Somewhat Favorable of Trump 3% (04) 32% (06) 6% (20) % (5) 29% (96) 332Somewhat Unfavorable of Trump 3% (49) 3% (50) 6% (9) 3% (4) 29% (47) 59Very Unfavorable of Trump 3% (22) 26% (75) 8% (5) 2% (2) 33% (222) 672Frequent TV watchers 34% (44) 28% (358) 6% (79) % (6) 3% (407) 30Frequent movie watchers 40% (36) 28% (22) 6% (47) % (8) 24% (89) 782Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


716


Table HR10_x24: Do you have a favorable or unfavorable impression of the following James Bond lms?Die Another Day (2002)


Somewhatunfavorable

Veryunfavorable


Adults 37% (660) 28% (53) 5% (94) 2% (3) 28% (505) 802Gender: Male 44% (394) 28% (257) 7% (60) 2% (7) 9% (76) 903Gender: Female 30% (266) 28% (256) 4% (34) 2% (4) 37% (329) 899Age: 18-29 38% (92) 22% (54) 5% (3) 3% (8) 3% (76) 243Age: 30-44 4% (73) 29% (25) 7% (30) 2% (7) 2% (90) 424Age: 45-54 38% (62) 28% (8) 5% (22) % (5) 27% (6) 422Age: 55-64 38% (09) 30% (85) 3% (0) % (4) 27% (78) 286Age: 65+ 29% (23) 3% (3) 5% (9) 2% (9) 34% (45) 427Generation Z: 18-21 32% (9) 9% (2) 6% (4) 2% () 40% (24) 60Millennial: Age 22-37 43% (80) 25% (06) 6% (24) 2% (9) 23% (96) 45Generation X: Age 38-53 38% (24) 30% (68) 6% (33) % (7) 25% (44) 565Boomers: Age 54-72 34% (232) 28% (9) 4% (28) 2% (4) 3% (22) 677PID: Dem (no lean) 37% (209) 27% (53) 6% (35) 2% (4) 28% (6) 572PID: Ind (no lean) 35% (60) 30% (37) 6% (29) 2% (9) 27% (27) 462PID: Rep (no lean) 38% (290) 29% (222) 4% (30) % (8) 28% (27) 768PID/Gender: DemMen 50% (28) 24% (6) 8% (2) % (3) 6% (42) 256PID/Gender: DemWomen 26% (8) 29% (92) 4% (4) 3% (0) 38% (9) 36PID/Gender: Ind Men 38% (99) 3% (80) 9% (23) 3% (7) 9% (49) 258PID/Gender: Ind Women 30% (6) 28% (57) 3% (6) % (2) 38% (78) 205PID/Gender: Rep Men 43% (67) 30% (6) 4% (6) 2% (6) 22% (85) 389PID/Gender: Rep Women 33% (23) 28% (06) 4% (4) % (2) 35% (33) 379Ideo: Liberal (1-3) 38% (24) 28% (56) 7% (40) 2% () 25% (39) 560Ideo: Moderate (4) 35% (43) 3% (25) 4% (5) % (4) 29% (9) 406Ideo: Conservative (5-7) 38% (228) 28% (70) 5% (32) % (6) 28% (68) 605Educ: College 38% (45) 26% (279) 4% (46) 2% (7) 30% (328) 085Educ: Bachelors degree 35% (65) 33% (56) 7% (3) 2% (0) 24% (2) 474Educ: Post-grad 33% (80) 32% (78) 7% (6) 2% (4) 27% (66) 244



717

Table HR10_x24



Somewhatunfavorable

Veryunfavorable


Adults 37% (660) 28% (53) 5% (94) 2% (3) 28% (505) 802Income: Under 50k 37% (370) 25% (244) 5% (48) 2% (23) 3% (305) 990Income: 50k-100k 34% (85) 34% (87) 6% (3) % (4) 25% (39) 546Income: 100k+ 39% (05) 3% (8) 5% (4) % (4) 23% (62) 266Ethnicity: White 34% (50) 30% (442) 5% (8) 2% (27) 29% (437) 488Ethnicity: Hispanic 46% (73) 23% (36) 5% (8) 2% (3) 24% (38) 59Ethnicity: Afr. Am. 55% (6) 2% (44) 3% (6) % (2) 20% (42) 2Ethnicity: Other 4% (43) 25% (26) 6% (6) 2% (2) 26% (27) 03Relig: Protestant 32% (48) 33% (56) 5% (24) % (6) 29% (34) 467Relig: Roman Catholic 38% (2) 3% (97) 4% (3) 3% (9) 24% (76) 36Relig: Something Else 33% (56) 30% (50) 4% (7) 3% (6) 30% (50) 69Relig: Evangelical 32% (20) 33% (23) 5% (32) 2% (4) 28% (85) 654Relig: Non-Evang. Catholics 39% (6) 30% (90) 4% () 2% (6) 25% (75) 298Relig: All Christian 34% (325) 32% (303) 5% (44) 2% (20) 27% (260) 952Relig: All Non-Christian 43% (89) 24% (5) 3% (6) % (3) 29% (60) 208Community: Urban 44% (88) 26% (3) 5% (23) 2% (7) 22% (96) 427Community: Suburban 33% (270) 30% (25) 6% (49) 2% (7) 29% (244) 830Community: Rural 37% (202) 27% (49) 4% (22) % (7) 30% (66) 546Employ: Private Sector 38% (238) 29% (78) 5% (3) % (8) 27% (65) 69Employ: Government 38% (55) 32% (47) 6% (8) % (2) 23% (33) 46Employ: Self-Employed 39% (62) 29% (46) 6% (0) 4% (6) 2% (34) 57Employ: Homemaker 27% (23) 26% (23) 3% (3) — (0) 44% (38) 86Employ: Retired 32% (45) 3% (39) 6% (25) 2% (9) 29% (30) 449Employ: Unemployed 39% (55) 2% (29) 7% (0) 2% (3) 3% (43) 4Employ: Other 4% (69) 26% (44) 3% (5) % (2) 29% (48) 68Military HH: Yes 45% (60) 29% (0) 5% (7) % (2) 2% (73) 354Military HH: No 34% (500) 28% (4) 5% (76) 2% (29) 30% (432) 448RD/WT: Right Direction 39% (294) 30% (226) 5% (35) % (9) 25% (84) 748RD/WT: Wrong Track 35% (366) 27% (287) 6% (59) 2% (22) 30% (32) 054Trump Job Approve 39% (36) 29% (237) 4% (34) % () 26% (205) 803Trump Job Disapprove 35% (322) 27% (250) 6% (56) 2% (9) 30% (273) 920


718




Somewhatunfavorable

Veryunfavorable


Adults 37% (660) 28% (53) 5% (94) 2% (3) 28% (505) 802Trump Job Strongly Approve 44% (89) 26% (3) 5% (20) % (3) 25% (07) 433Trump Job Somewhat Approve 34% (27) 33% (23) 4% (4) 2% (8) 26% (98) 370Trump Job Somewhat Disapprove 34% (75) 3% (67) 6% (4) 2% (5) 27% (59) 220Trump Job Strongly Disapprove 35% (247) 26% (82) 6% (42) 2% (4) 3% (24) 699#1 Issue: Economy 4% (203) 28% (40) 5% (26) 2% (0) 23% (4) 494#1 Issue: Security 35% (3) 32% (03) 4% () 3% (0) 26% (85) 322#1 Issue: Health Care 37% (27) 26% (9) 6% (20) 2% (6) 30% (03) 346#1 Issue: Medicare / Social Security 36% (02) 3% (90) 3% (9) % (3) 29% (82) 286#1 Issue: Women’s Issues 23% (22) 26% (25) 8% (8) % () 42% (40) 96#1 Issue: Education 36% (38) 32% (34) 4% (4) — (0) 28% (29) 05#1 Issue: Energy 37% (23) 29% (7) 5% (3) % () 28% (7) 6#1 Issue: Other 35% (33) 3% (2) 4% (3) — (0) 38% (35) 932016 Vote: Hillary Clinton 37% (29) 29% (75) 7% (4) % (9) 26% (56) 6002016 Vote: Donald Trump 38% (265) 29% (20) 4% (28) 2% (0) 27% (89) 6932016 Vote: Someone else 30% (54) 28% (49) 7% (2) 2% (3) 33% (59) 762016 Vote: Didnt Vote 37% (2) 26% (86) 4% (4) 3% (9) 30% (00) 33Voted in 2014: Yes 38% (50) 29% (376) 5% (66) % (8) 27% (352) 33Voted in 2014: No 33% (59) 28% (36) 6% (27) 3% (3) 3% (53) 4892012 Vote: Barack Obama 37% (287) 29% (228) 5% (39) 2% (6) 26% (205) 7742012 Vote: Mitt Romney 39% (208) 29% (55) 5% (25) % (5) 27% (45) 5382012 Vote: Other 27% (22) 26% (20) 6% (5) 4% (3) 37% (29) 792012 Vote: Didn’t Vote 35% (43) 27% (0) 6% (25) 2% (7) 3% (27) 424-Region: Northeast 33% (08) 28% (9) 7% (22) 3% (0) 30% (98) 3294-Region: Midwest 37% (55) 28% (7) 3% (4) % (6) 30% (22) 454-Region: South 39% (260) 28% (87) 5% (33) 2% (5) 26% (73) 6694-Region: West 35% (36) 30% (7) 6% (25) — (0) 29% (2) 390Favorable of Trump 40% (32) 29% (236) 4% (3) % (2) 26% (209) 808Unfavorable of Trump 35% (37) 28% (257) 6% (54) 2% (6) 29% (26) 905



719

Table HR10_x24



Somewhatunfavorable

Veryunfavorable


Adults 37% (660) 28% (53) 5% (94) 2% (3) 28% (505) 802Very Favorable of Trump 44% (98) 28% (25) 3% (3) % (4) 25% () 45Somewhat Favorable of Trump 34% (23) 3% () 5% (7) 2% (8) 27% (98) 357Somewhat Unfavorable of Trump 30% (5) 39% (66) 4% (7) 3% (6) 24% (42) 72Very Unfavorable of Trump 36% (266) 26% (9) 6% (47) % (0) 30% (29) 734Frequent TV watchers 37% (525) 29% (43) 5% (73) % (20) 28% (39) 422Frequent movie watchers 45% (377) 29% (243) 4% (32) 2% (4) 2% (75) 84Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


720




Somewhatunfavorable

Veryunfavorable


Adults 45% (830) 24% (455) 4% (73) 2% (38) 25% (468) 865Gender: Male 52% (477) 24% (28) 5% (46) 3% (26) 7% (52) 98Gender: Female 37% (353) 25% (237) 3% (27) % (3) 33% (36) 947Age: 18-29 43% (0) 24% (62) 3% (9) 5% (3) 24% (63) 258Age: 30-44 50% (25) 23% (0) 3% (4) 2% (8) 22% (95) 432Age: 45-54 46% (95) 24% (04) 4% (7) % (5) 25% (06) 427Age: 55-64 43% (27) 27% (79) 4% (3) 2% (6) 23% (68) 294Age: 65+ 40% (82) 24% (0) 5% (2) % (5) 30% (36) 454Generation Z: 18-21 35% (23) 2% (4) 4% (3) 8% (6) 32% (2) 66Millennial: Age 22-37 49% (20) 23% (0) 4% (6) 3% () 2% (92) 430Generation X: Age 38-53 48% (27) 24% (39) 3% (5) % (8) 24% (36) 569Boomers: Age 54-72 42% (295) 24% (7) 5% (35) 2% (4) 27% (9) 705PID: Dem (no lean) 47% (277) 23% (37) 3% (20) 2% (2) 25% (47) 594PID: Ind (no lean) 45% (23) 24% (3) 4% (2) 2% (2) 25% (8) 477PID: Rep (no lean) 43% (340) 26% (206) 4% (3) 2% (4) 26% (203) 794PID/Gender: DemMen 58% (52) 22% (57) 4% (9) 2% (6) 4% (36) 26PID/Gender: DemWomen 38% (25) 24% (79) 3% () 2% (7) 33% () 333PID/Gender: Ind Men 50% (30) 22% (57) 6% (7) 4% () 8% (46) 26PID/Gender: Ind Women 38% (83) 26% (55) 2% (5) % () 33% (72) 26PID/Gender: Rep Men 49% (95) 26% (03) 5% (20) 2% (9) 8% (69) 397PID/Gender: Rep Women 37% (45) 26% (03) 3% () % (5) 34% (33) 397Ideo: Liberal (1-3) 47% (277) 24% (43) 5% (27) 2% () 22% (32) 59Ideo: Moderate (4) 47% (98) 24% (02) 2% (8) % (5) 26% (07) 420Ideo: Conservative (5-7) 44% (273) 25% (57) 5% (3) 2% (4) 23% (43) 67Educ: College 43% (488) 23% (264) 4% (43) 2% (25) 27% (306) 26Educ: Bachelors degree 46% (223) 24% (6) 4% (20) 2% (9) 24% (3) 48Educ: Post-grad 46% (9) 29% (75) 4% (0) 2% (5) 9% (49) 257



721

Table HR10_x25



Somewhatunfavorable

Veryunfavorable


Adults 45% (830) 24% (455) 4% (73) 2% (38) 25% (468) 865Income: Under 50k 42% (426) 24% (243) 4% (40) 3% (30) 28% (284) 024Income: 50k-100k 48% (268) 23% (32) 5% (27) % (5) 23% (30) 562Income: 100k+ 49% (37) 29% (80) 2% (5) % (3) 9% (53) 279Ethnicity: White 42% (655) 26% (397) 4% (66) 2% (29) 26% (404) 55Ethnicity: Hispanic 58% (95) 9% (3) 5% (8) 2% (3) 6% (26) 64Ethnicity: Afr. Am. 6% (27) 5% (3) % (3) 4% (7) 20% (4) 209Ethnicity: Other 46% (49) 26% (28) 4% (4) 2% (2) 22% (23) 05Relig: Protestant 39% (87) 28% (37) 4% (8) % (6) 28% (34) 48Relig: Roman Catholic 48% (59) 23% (77) 3% () 3% (9) 22% (73) 330Relig: Something Else 40% (7) 27% (47) 3% (6) 4% (7) 26% (46) 77Relig: Evangelical 42% (286) 26% (80) 4% (25) 3% (7) 26% (77) 685Relig: Non-Evang. Catholics 43% (3) 27% (8) 3% (0) 2% (5) 25% (76) 302Relig: All Christian 42% (47) 26% (26) 4% (35) 2% (22) 26% (252) 987Relig: All Non-Christian 44% (93) 24% (52) 3% (7) 2% (4) 26% (56) 23Community: Urban 5% (228) 22% (98) 3% (5) 3% (2) 2% (94) 447Community: Suburban 43% (372) 26% (226) 4% (39) 2% (8) 25% (27) 873Community: Rural 42% (230) 24% (32) 3% (8) 2% (8) 29% (56) 545Employ: Private Sector 47% (302) 24% (54) 3% (20) 2% (2) 24% (54) 643Employ: Government 50% (74) 22% (33) 6% (8) 2% (4) 20% (30) 49Employ: Self-Employed 52% (85) 27% (44) 2% (4) 4% (6) 5% (24) 62Employ: Homemaker 28% (25) 23% (20) 2% (2) — (0) 47% (4) 88Employ: Retired 43% (20) 25% (4) 6% (27) % (5) 25% (6) 463Employ: Unemployed 40% (56) 26% (37) 4% (5) 2% (3) 29% (40) 4Employ: Other 4% (72) 24% (43) 3% (5) 3% (5) 30% (53) 78Military HH: Yes 54% (97) 2% (76) 4% (6) % (2) 20% (73) 364Military HH: No 42% (633) 25% (380) 4% (57) 2% (36) 26% (395) 50RD/WT: Right Direction 45% (347) 28% (22) 4% (34) 2% (2) 2% (64) 770RD/WT: Wrong Track 44% (483) 22% (243) 4% (39) 2% (26) 28% (304) 095Trump Job Approve 45% (374) 26% (26) 4% (36) 2% (5) 23% (88) 829Trump Job Disapprove 45% (426) 23% (220) 4% (34) 2% (20) 27% (252) 952


722




Somewhatunfavorable

Veryunfavorable


Adults 45% (830) 24% (455) 4% (73) 2% (38) 25% (468) 865Trump Job Strongly Approve 48% (23) 23% (03) 5% (22) 2% (8) 23% (00) 445Trump Job Somewhat Approve 42% (6) 29% (3) 4% (4) 2% (7) 23% (88) 383Trump Job Somewhat Disapprove 39% (88) 30% (67) 3% (6) 2% (5) 27% (6) 227Trump Job Strongly Disapprove 47% (338) 2% (53) 4% (28) 2% (5) 26% (9) 725#1 Issue: Economy 49% (249) 24% (2) 3% (5) 2% (0) 22% (4) 50#1 Issue: Security 42% (36) 25% (82) 5% (5) 3% () 24% (79) 323#1 Issue: Health Care 44% (62) 25% (92) 4% (6) 2% (7) 24% (88) 365#1 Issue: Medicare / Social Security 45% (32) 27% (78) 2% (7) % (4) 25% (73) 294#1 Issue: Women’s Issues 36% (36) 27% (27) 7% (7) % () 29% (30) 0#1 Issue: Education 44% (50) 20% (23) 4% (5) % () 3% (35) 3#1 Issue: Energy 39% (26) 3% (20) 3% (2) % () 25% (7) 66#1 Issue: Other 42% (40) 2% () 8% (8) 4% (4) 34% (3) 932016 Vote: Hillary Clinton 49% (303) 23% (44) 4% (25) % (6) 23% (43) 6222016 Vote: Donald Trump 45% (320) 26% (84) 4% (3) 2% (4) 23% (6) 7092016 Vote: Someone else 39% (7) 24% (44) 3% (6) 3% (6) 3% (56) 832016 Vote: Didnt Vote 39% (35) 24% (84) 3% () 4% (2) 3% (08) 350Voted in 2014: Yes 46% (630) 25% (339) 4% (55) 2% (22) 23% (34) 360Voted in 2014: No 40% (200) 23% (7) 3% (8) 3% (6) 3% (54) 5052012 Vote: Barack Obama 47% (383) 22% (80) 4% (34) 2% (5) 24% (94) 8062012 Vote: Mitt Romney 44% (246) 27% (52) 3% (8) 2% (0) 23% (29) 5542012 Vote: Other 4% (33) 24% (20) 2% () 4% (3) 29% (23) 82012 Vote: Didn’t Vote 40% (68) 24% (04) 5% (9) 2% (0) 29% (22) 4244-Region: Northeast 44% (49) 2% (72) 4% (4) 4% (2) 27% (93) 3404-Region: Midwest 42% (79) 26% (08) 2% (8) 2% (7) 28% (20) 4234-Region: South 44% (308) 26% (80) 5% (32) 2% (2) 23% (60) 694-Region: West 47% (94) 23% (95) 5% (9) 2% (7) 23% (95) 4Favorable of Trump 45% (374) 26% (28) 4% (35) 2% (6) 23% (9) 833Unfavorable of Trump 46% (429) 23% (29) 3% (33) 2% (20) 26% (24) 942



723

Table HR10_x25



Somewhatunfavorable

Veryunfavorable


Adults 45% (830) 24% (455) 4% (73) 2% (38) 25% (468) 865Very Favorable of Trump 48% (226) 24% (4) 4% (9) 2% (8) 2% (00) 467Somewhat Favorable of Trump 40% (48) 28% (04) 4% (5) 2% (8) 25% (9) 366Somewhat Unfavorable of Trump 40% (69) 3% (53) 3% (6) % () 25% (43) 73Very Unfavorable of Trump 47% (360) 2% (65) 3% (27) 2% (9) 26% (98) 769Frequent TV watchers 44% (650) 25% (36) 4% (58) 2% (30) 25% (366) 465Frequent movie watchers 52% (449) 23% (202) 4% (32) 2% (5) 20% (72) 870Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


724


Table HR10_x26: Do you have a favorable or unfavorable impression of the following James Bond lms?Quantum of Solace (2008)


Somewhatunfavorable

Veryunfavorable


Adults 36% (602) 25% (47) 5% (80) 2% (40) 32% (526) 665Gender: Male 44% (377) 26% (222) 5% (44) 3% (27) 2% (80) 85Gender: Female 28% (225) 24% (95) 4% (36) 2% (3) 43% (346) 84Age: 18-29 43% (04) 9% (46) 6% (5) 4% () 27% (66) 242Age: 30-44 4% (70) 25% (02) 5% (20) 2% (7) 27% () 4Age: 45-54 38% (49) 25% (99) 5% (2) 2% (7) 29% (3) 390Age: 55-64 33% (84) 26% (66) 5% (2) 3% (7) 34% (87) 256Age: 65+ 26% (95) 29% (05) 3% () 2% (7) 4% (48) 366Generation Z: 18-21 4% (24) 5% (9) 8% (5) 4% (3) 3% (8) 58Millennial: Age 22-37 44% (82) 22% (89) 5% (20) 3% () 26% (06) 409Generation X: Age 38-53 39% (205) 26% (37) 5% (28) 2% (9) 28% (50) 528Boomers: Age 54-72 30% (80) 26% (56) 4% (26) 2% (3) 38% (229) 604PID: Dem (no lean) 36% (86) 25% (30) 5% (24) 3% (6) 32% (66) 523PID: Ind (no lean) 40% (73) 2% (90) 5% (22) 2% () 32% (4) 436PID: Rep (no lean) 34% (243) 28% (97) 5% (33) 2% (2) 3% (220) 705PID/Gender: DemMen 47% (6) 27% (65) 5% (3) 4% (9) 7% (43) 246PID/Gender: DemWomen 26% (7) 24% (65) 4% () 3% (7) 44% (23) 277PID/Gender: Ind Men 47% (3) 8% (45) 8% (9) 4% (9) 24% (57) 243PID/Gender: Ind Women 3% (59) 23% (45) 2% (4) % (2) 43% (83) 93PID/Gender: Rep Men 4% (48) 3% (3) 3% (2) 2% (9) 22% (80) 362PID/Gender: Rep Women 28% (95) 25% (84) 6% (2) % (3) 4% (40) 344Ideo: Liberal (1-3) 4% (27) 23% (24) 6% (30) 3% (6) 27% (46) 533Ideo: Moderate (4) 36% (37) 26% (99) 3% (3) 2% (9) 32% (20) 378Ideo: Conservative (5-7) 34% (82) 28% (48) 5% (27) 2% (9) 32% (7) 536Educ: College 36% (357) 23% (23) 4% (44) 2% (2) 35% (349) 002Educ: Bachelors degree 38% (62) 25% (0) 6% (26) 3% (4) 28% (20) 432Educ: Post-grad 36% (82) 33% (76) 5% (0) 2% (5) 25% (57) 23



725

Table HR10_x26



Somewhatunfavorable

Veryunfavorable


Adults 36% (602) 25% (47) 5% (80) 2% (40) 32% (526) 665Income: Under 50k 35% (320) 22% (97) 4% (40) 3% (25) 36% (32) 903Income: 50k-100k 35% (78) 29% (45) 6% (29) 2% (2) 28% (42) 505Income: 100k+ 40% (04) 29% (75) 5% (2) % (3) 25% (64) 256Ethnicity: White 34% (466) 26% (36) 5% (65) 2% (29) 33% (453) 374Ethnicity: Hispanic 50% (75) 7% (26) 4% (6) 2% (2) 27% (4) 50Ethnicity: Afr. Am. 5% (97) 8% (34) 4% (8) 4% (7) 24% (46) 93Ethnicity: Other 39% (39) 22% (2) 7% (7) 4% (4) 28% (27) 98Relig: Protestant 33% (34) 3% (27) 3% (4) % (3) 32% (33) 42Relig: Roman Catholic 36% (06) 26% (78) 7% (2) 3% (9) 27% (80) 294Relig: Something Else 32% (5) 27% (44) 5% (8) 4% (7) 32% (50) 59Relig: Evangelical 33% (99) 27% (64) 6% (39) 2% (5) 3% (90) 607Relig: Non-Evang. Catholics 36% (93) 33% (85) 2% (4) 2% (4) 28% (73) 259Relig: All Christian 34% (29) 29% (249) 5% (43) 2% (9) 30% (264) 865Relig: All Non-Christian 36% (70) 23% (46) 3% (7) 2% (4) 36% (7) 97Community: Urban 42% (72) 23% (93) 4% (7) 4% (6) 27% (3) 4Community: Suburban 34% (258) 27% (205) 6% (45) 2% (7) 3% (239) 763Community: Rural 35% (72) 24% (9) 4% (8) % (7) 36% (75) 49Employ: Private Sector 40% (24) 25% (48) 4% (24) 2% (4) 28% (69) 596Employ: Government 36% (50) 30% (4) 9% (2) 2% (3) 23% (32) 38Employ: Self-Employed 40% (56) 26% (37) 6% (8) 4% (6) 24% (35) 42Employ: Homemaker 26% (22) 20% (7) 3% (3) % () 50% (4) 84Employ: Retired 30% () 29% (08) 4% (4) 2% (8) 36% (35) 376Employ: Unemployed 4% (54) 7% (23) 7% (0) 2% (3) 32% (42) 32Employ: Other 34% (55) 22% (35) 5% (8) 4% (6) 36% (57) 6Military HH: Yes 43% (39) 28% (92) 4% (2) % (4) 24% (78) 325Military HH: No 35% (463) 24% (325) 5% (68) 3% (36) 33% (448) 340RD/WT: Right Direction 37% (25) 29% (97) 4% (26) 2% (3) 28% (93) 679RD/WT: Wrong Track 36% (35) 22% (220) 6% (54) 3% (27) 34% (333) 985Trump Job Approve 38% (277) 27% (20) 5% (34) 2% (6) 28% (207) 735Trump Job Disapprove 35% (303) 24% (204) 5% (44) 3% (22) 33% (287) 859


726




Somewhatunfavorable

Veryunfavorable


Adults 36% (602) 25% (47) 5% (80) 2% (40) 32% (526) 665Trump Job Strongly Approve 42% (6) 23% (89) 5% (8) 2% (9) 28% (07) 385Trump Job Somewhat Approve 33% (6) 32% (2) 5% (6) 2% (7) 28% (99) 350Trump Job Somewhat Disapprove 27% (57) 29% (6) 5% (0) 2% (4) 37% (78) 209Trump Job Strongly Disapprove 38% (246) 22% (43) 5% (35) 3% (8) 32% (209) 650#1 Issue: Economy 42% (202) 2% (03) 6% (28) 2% (9) 29% (39) 48#1 Issue: Security 37% (0) 25% (69) 4% (2) 3% (8) 3% (85) 275#1 Issue: Health Care 37% (2) 26% (87) 5% (8) 2% (7) 30% (98) 33#1 Issue: Medicare / Social Security 28% (68) 32% (76) % (4) 2% (6) 37% (88) 242#1 Issue: Women’s Issues 25% (23) 28% (26) 7% (7) 6% (6) 33% (3) 92#1 Issue: Education 34% (34) 22% (22) 6% (6) — (0) 37% (37) 00#1 Issue: Energy 35% (20) 33% (9) 2% () % () 28% (6) 58#1 Issue: Other 38% (33) 5% (3) 6% (5) 4% (4) 36% (3) 852016 Vote: Hillary Clinton 38% (209) 25% (40) 6% (35) 2% (4) 28% (53) 5492016 Vote: Donald Trump 35% (220) 27% (69) 5% (28) 2% (5) 30% (89) 6202016 Vote: Someone else 34% (58) 23% (39) 3% (5) % (2) 39% (66) 72016 Vote: Didnt Vote 35% (3) 22% (70) 4% (2) 3% (9) 37% (8) 322Voted in 2014: Yes 36% (437) 26% (39) 5% (59) 2% (24) 3% (368) 207Voted in 2014: No 36% (65) 2% (98) 5% (2) 3% (5) 35% (58) 4582012 Vote: Barack Obama 39% (274) 23% (66) 5% (33) 2% (5) 3% (223) 72012 Vote: Mitt Romney 33% (63) 29% (43) 5% (27) 2% (9) 3% (5) 4922012 Vote: Other 32% (23) 2% (5) 5% (4) 3% (2) 39% (28) 722012 Vote: Didn’t Vote 37% (42) 24% (92) 4% (6) 3% (4) 32% (25) 3894-Region: Northeast 32% (96) 23% (70) 7% (2) 5% (4) 33% (98) 2994-Region: Midwest 38% (47) 23% (9) 4% (4) 2% (6) 34% (33) 394-Region: South 38% (23) 27% (65) 4% (27) 2% (4) 29% (76) 634-Region: West 35% (27) 25% (9) 5% (8) 2% (6) 33% (9) 36Favorable of Trump 37% (27) 28% (206) 4% (32) 2% (6) 29% (27) 743Unfavorable of Trump 36% (307) 23% (97) 5% (43) 2% (20) 33% (276) 844



727

Table HR10_x26



Somewhatunfavorable

Veryunfavorable




728


Table HR10_x27: Do you have a favorable or unfavorable impression of the following James Bond lms?Skyfall (2012)


Somewhatunfavorable

Veryunfavorable


Adults 4% (698) 22% (383) 6% (05) 2% (33) 29% (498) 77Gender: Male 49% (43) 23% (97) 7% (58) 2% (9) 9% (67) 872Gender: Female 32% (268) 22% (86) 6% (47) 2% (3) 39% (33) 845Age: 18-29 45% (8) 2% (55) 6% (5) 3% (7) 26% (68) 263Age: 30-44 46% (9) 20% (83) 5% (22) 3% () 26% (05) 42Age: 45-54 44% (73) 9% (73) 5% (9) 2% (7) 30% (7) 389Age: 55-64 36% (99) 25% (69) 8% (2) % (4) 29% (79) 272Age: 65+ 3% (6) 27% (02) 7% (28) % (4) 34% (29) 380Generation Z: 18-21 45% (33) 9% (4) 7% (5) 3% (3) 25% (8) 73Millennial: Age 22-37 48% (99) 9% (79) 6% (23) 2% (0) 26% (07) 47Generation X: Age 38-53 46% (238) 20% (07) 4% (2) 2% () 28% (46) 523Boomers: Age 54-72 34% (25) 24% (50) 7% (46) 2% (0) 33% (2) 632PID: Dem (no lean) 44% (245) 20% () 6% (34) 2% (2) 27% (49) 55PID: Ind (no lean) 40% (79) 2% (94) 8% (34) 2% (0) 30% (33) 45PID: Rep (no lean) 38% (274) 25% (78) 5% (36) % (0) 30% (26) 75PID/Gender: DemMen 57% (48) 8% (47) 7% (7) 2% (5) 6% (43) 260PID/Gender: DemWomen 33% (97) 22% (64) 6% (7) 2% (7) 36% (06) 292PID/Gender: Ind Men 46% (4) 7% (43) 3% (3) 3% (8) 2% (53) 248PID/Gender: Ind Women 32% (66) 25% (5) % (3) % (2) 40% (8) 203PID/Gender: Rep Men 47% (69) 29% (07) 2% (9) 2% (7) 20% (72) 364PID/Gender: Rep Women 30% (05) 20% (7) 8% (27) % (4) 4% (44) 35Ideo: Liberal (1-3) 46% (257) 22% (22) 7% (36) 2% (2) 23% (29) 557Ideo: Moderate (4) 4% (60) 20% (79) 7% (26) % (5) 3% (2) 39Ideo: Conservative (5-7) 38% (207) 25% (35) 6% (35) % (7) 29% (6) 546Educ: College 38% (397) 22% (234) 5% (54) 2% (9) 32% (339) 043Educ: Bachelors degree 45% (96) 9% (82) 9% (37) 2% (0) 25% (08) 433Educ: Post-grad 44% (05) 28% (68) 6% (4) % (3) 2% (52) 24



729

Table HR10_x27



Somewhatunfavorable

Veryunfavorable


Adults 4% (698) 22% (383) 6% (05) 2% (33) 29% (498) 77Income: Under 50k 38% (357) 2% (95) 6% (55) 2% (20) 33% (308) 935Income: 50k-100k 44% (227) 2% (0) 7% (34) 2% () 26% (35) 56Income: 100k+ 43% (5) 30% (79) 6% (6) % () 2% (55) 266Ethnicity: White 38% (543) 24% (335) 6% (89) 2% (24) 30% (429) 420Ethnicity: Hispanic 52% (82) 9% (30) 7% (2) 2% (3) 20% (32) 58Ethnicity: Afr. Am. 55% (08) 3% (26) 6% () 2% (4) 23% (45) 95Ethnicity: Other 47% (48) 2% (22) 4% (5) 4% (5) 23% (24) 03Relig: Protestant 35% (4) 30% (23) 5% (9) % (5) 29% (9) 407Relig: Roman Catholic 43% (30) 20% (60) 9% (28) 3% (0) 25% (77) 307Relig: Something Else 4% (64) 9% (30) 6% (0) 4% (6) 30% (47) 57Relig: Evangelical 39% (238) 23% (38) 8% (46) 3% (6) 28% (73) 62Relig: Non-Evang. Catholics 37% (97) 29% (75) 4% () 2% (5) 27% (70) 259Relig: All Christian 38% (335) 25% (24) 7% (57) 2% (2) 28% (244) 87Relig: All Non-Christian 39% (78) 20% (4) 4% (9) — () 36% (7) 200Community: Urban 47% (99) 9% (8) 7% (3) 2% () 24% (0) 423Community: Suburban 39% (30) 24% (90) 6% (48) 2% (6) 29% (23) 795Community: Rural 38% (89) 23% (3) 5% (26) % (6) 33% (66) 500Employ: Private Sector 45% (274) 22% (33) 5% (3) 2% (0) 27% (62) 6Employ: Government 46% (63) 2% (28) 8% () 3% (4) 22% (30) 36Employ: Self-Employed 43% (65) 28% (4) 3% (5) 5% (7) 22% (33) 50Employ: Homemaker 3% (25) 8% (5) 2% (2) — (0) 49% (40) 82Employ: Retired 35% (36) 26% (0) 8% (33) 2% (6) 30% (6) 392Employ: Unemployed 40% (56) 7% (24) 9% (3) % () 33% (46) 39Employ: Other 38% (6) 8% (30) 6% (9) 2% (4) 36% (59) 62Military HH: Yes 48% (58) 20% (64) 8% (25) % (4) 24% (78) 330Military HH: No 39% (540) 23% (39) 6% (80) 2% (29) 30% (420) 387RD/WT: Right Direction 39% (273) 26% (83) 6% (45) % (8) 27% (86) 695RD/WT: Wrong Track 42% (426) 20% (20) 6% (60) 2% (24) 30% (3) 022Trump Job Approve 4% (305) 24% (78) 7% (48) 2% (4) 27% (97) 743Trump Job Disapprove 4% (369) 2% (92) 6% (56) 2% (6) 30% (267) 902


730




Somewhatunfavorable

Veryunfavorable


Adults 4% (698) 22% (383) 6% (05) 2% (33) 29% (498) 77Trump Job Strongly Approve 42% (65) 9% (76) 8% (30) % (5) 30% (7) 394Trump Job Somewhat Approve 40% (40) 29% (02) 5% (8) 3% (9) 23% (80) 349Trump Job Somewhat Disapprove 32% (69) 26% (57) 5% (0) % (3) 36% (78) 27Trump Job Strongly Disapprove 44% (300) 20% (35) 7% (46) 2% (4) 28% (89) 685#1 Issue: Economy 47% (226) 9% (92) 6% (28) 2% (9) 26% (26) 482#1 Issue: Security 37% (06) 27% (78) 5% (4) 2% (7) 29% (85) 290#1 Issue: Health Care 42% (45) 23% (8) 5% (7) 2% (8) 28% (98) 349#1 Issue: Medicare / Social Security 35% (88) 25% (64) 9% (22) % (2) 30% (75) 25#1 Issue: Women’s Issues 32% (32) 28% (27) 9% (9) 2% (2) 29% (29) 00#1 Issue: Education 38% (39) 23% (24) 4% (4) 2% (3) 32% (32) 02#1 Issue: Energy 49% (27) 5% (8) 6% (4) — (0) 30% (7) 57#1 Issue: Other 39% (34) % (9) 9% (8) 2% (2) 40% (35) 882016 Vote: Hillary Clinton 43% (249) 2% (24) 8% (47) 2% (0) 25% (46) 5762016 Vote: Donald Trump 39% (245) 25% (60) 6% (39) 2% (2) 28% (73) 6302016 Vote: Someone else 4% (69) 9% (33) 3% (4) % (2) 36% (62) 702016 Vote: Didnt Vote 40% (35) 9% (66) 4% (4) 3% (9) 34% (6) 339Voted in 2014: Yes 4% (5) 23% (287) 6% (78) 2% (20) 28% (343) 238Voted in 2014: No 39% (88) 20% (97) 6% (27) 3% (3) 32% (55) 4792012 Vote: Barack Obama 44% (322) 20% (46) 6% (45) 2% (5) 28% (203) 732012 Vote: Mitt Romney 37% (83) 27% (33) 6% (3) % (7) 29% (44) 4982012 Vote: Other 4% (29) 6% (2) 5% (4) 3% (2) 35% (25) 722012 Vote: Didn’t Vote 40% (65) 22% (92) 6% (25) 2% (8) 30% (25) 464-Region: Northeast 38% (7) 22% (67) 7% (22) 3% (9) 3% (96) 34-Region: Midwest 4% (65) 24% (96) 5% (8) % (4) 29% (8) 404-Region: South 40% (247) 22% (39) 7% (43) % (9) 30% (85) 6234-Region: West 44% (69) 2% (8) 6% (2) 3% () 26% (99) 382Favorable of Trump 40% (299) 25% (83) 6% (48) 2% (4) 27% (203) 748Unfavorable of Trump 4% (368) 2% (90) 6% (53) 2% (5) 29% (262) 889



731

Table HR10_x27



Somewhatunfavorable

Veryunfavorable


Adults 4% (698) 22% (383) 6% (05) 2% (33) 29% (498) 77Very Favorable of Trump 40% (67) 22% (90) 7% (28) % (3) 30% (26) 45Somewhat Favorable of Trump 40% (32) 28% (93) 6% (20) 3% () 23% (77) 333Somewhat Unfavorable of Trump 34% (56) 27% (45) 3% (5) 2% (3) 34% (56) 65Very Unfavorable of Trump 43% (32) 20% (45) 7% (48) 2% (2) 28% (206) 724Frequent TV watchers 42% (566) 23% (30) 6% (82) 2% (2) 28% (382) 36Frequent movie watchers 50% (404) 2% (68) 7% (53) % (8) 22% (80) 84Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


732


Table HR10_x28: Do you have a favorable or unfavorable impression of the following James Bond lms?Spectre (2015)


Somewhatunfavorable

Veryunfavorable


Adults 35% (595) 22% (368) 6% (93) 2% (38) 35% (584) 679Gender: Male 44% (388) 22% (89) 7% (59) 2% (2) 25% (25) 874Gender: Female 26% (206) 22% (79) 4% (34) 2% (7) 46% (369) 805Age: 18-29 4% (05) 9% (47) 6% (4) 4% (9) 3% (78) 254Age: 30-44 43% (74) 2% (84) 4% (6) 2% (9) 30% (2) 404Age: 45-54 39% (49) 8% (68) 5% (2) 2% (9) 35% (34) 38Age: 55-64 32% (82) 25% (64) 7% (9) 2% (6) 34% (88) 258Age: 65+ 22% (85) 27% (04) 6% (24) % (5) 43% (64) 382Generation Z: 18-21 43% (29) 6% () 7% (4) 5% (4) 29% (9) 66Millennial: Age 22-37 44% (83) 8% (74) 5% (20) 2% (9) 3% (29) 45Generation X: Age 38-53 40% (202) 2% (07) 4% (20) 3% (3) 33% (67) 509Boomers: Age 54-72 29% (77) 22% (38) 7% (42) 2% (3) 40% (248) 68PID: Dem (no lean) 37% (95) 22% (7) 5% (26) 2% () 35% (84) 533PID: Ind (no lean) 37% (64) 9% (83) 8% (34) 3% (3) 33% (44) 437PID: Rep (no lean) 33% (236) 24% (68) 5% (34) 2% (5) 36% (257) 70PID/Gender: DemMen 5% (28) 22% (54) 6% (5) % (4) 20% (52) 252PID/Gender: DemWomen 24% (67) 22% (63) 4% () 2% (7) 47% (32) 28PID/Gender: Ind Men 45% (0) 4% (34) 2% (30) 4% (0) 26% (63) 248PID/Gender: Ind Women 28% (53) 26% (49) 2% (3) 2% (3) 43% (8) 89PID/Gender: Rep Men 40% (50) 27% (0) 4% (4) 2% (8) 27% (0) 374PID/Gender: Rep Women 26% (86) 20% (67) 6% (20) 2% (7) 47% (56) 336Ideo: Liberal (1-3) 40% (22) 2% (4) 5% (26) 3% (5) 3% (67) 533Ideo: Moderate (4) 36% (39) 2% (80) 4% (7) % (6) 37% (40) 382Ideo: Conservative (5-7) 33% (80) 24% (3) 7% (37) 2% () 35% (93) 55Educ: College 34% (348) 2% (22) 4% (43) 2% (2) 38% (386) 0Educ: Bachelors degree 36% (55) 23% (00) 7% (30) 3% (2) 3% (35) 43Educ: Post-grad 39% (92) 24% (56) 9% (2) 2% (6) 27% (63) 237



733

Table HR10_x28



Somewhatunfavorable

Veryunfavorable


Adults 35% (595) 22% (368) 6% (93) 2% (38) 35% (584) 679Income: Under 50k 34% (309) 2% (89) 4% (40) 3% (26) 37% (336) 900Income: 50k-100k 35% (79) 23% (7) 7% (37) 2% (9) 34% (73) 56Income: 100k+ 40% (06) 23% (62) 6% (6) 2% (4) 28% (75) 263Ethnicity: White 33% (455) 23% (37) 6% (84) 2% (3) 36% (504) 39Ethnicity: Hispanic 50% (79) 7% (27) 5% (9) 3% (4) 25% (40) 59Ethnicity: Afr. Am. 5% (96) 5% (28) 3% (6) 2% (4) 29% (55) 89Ethnicity: Other 44% (44) 23% (23) 3% (3) 3% (3) 26% (26) 99Relig: Protestant 29% (8) 29% (8) 5% (9) % (5) 36% (48) 408Relig: Roman Catholic 37% (0) 9% (58) 8% (25) 4% (3) 32% (95) 300Relig: Something Else 33% (50) 2% (3) 6% (0) 4% (6) 36% (54) 5Relig: Evangelical 32% (95) 22% (34) 7% (40) 4% (2) 35% (24) 605Relig: Non-Evang. Catholics 33% (84) 28% (72) 5% (4) % (3) 32% (82) 255Relig: All Christian 32% (279) 24% (207) 6% (53) 3% (24) 34% (296) 860Relig: All Non-Christian 35% (69) 2% (42) 3% (7) 2% (4) 39% (77) 99Community: Urban 43% (77) 20% (8) 5% (23) 2% (0) 30% (25) 45Community: Suburban 33% (257) 22% (70) 7% (5) 3% (9) 36% (279) 776Community: Rural 33% (6) 24% (7) 4% (9) 2% (9) 37% (8) 487Employ: Private Sector 4% (246) 2% (23) 3% (2) 2% (3) 33% (95) 598Employ: Government 42% (56) 22% (29) 9% (2) 2% (2) 25% (34) 34Employ: Self-Employed 36% (5) 24% (35) 5% (7) 7% (0) 29% (4) 43Employ: Homemaker 33% (26) 4% () 2% () % () 5% (40) 78Employ: Retired 26% (0) 28% (09) 7% (28) 2% (6) 38% (5) 394Employ: Unemployed 33% (44) 20% (27) 9% () 2% (3) 37% (49) 34Employ: Other 37% (57) 5% (24) 7% (2) 2% (4) 38% (60) 57Military HH: Yes 42% (39) 22% (73) 7% (23) 2% (5) 28% (92) 332Military HH: No 34% (456) 22% (295) 5% (7) 2% (33) 37% (492) 347RD/WT: Right Direction 38% (257) 24% (64) 5% (37) % (0) 32% (26) 685RD/WT: Wrong Track 34% (338) 20% (204) 6% (56) 3% (29) 37% (368) 994Trump Job Approve 38% (28) 23% (68) 6% (4) 2% (4) 3% (23) 735Trump Job Disapprove 34% (292) 2% (86) 6% (52) 2% (2) 37% (320) 870


734




Somewhatunfavorable

Veryunfavorable


Adults 35% (595) 22% (368) 6% (93) 2% (38) 35% (584) 679Trump Job Strongly Approve 39% (55) 9% (73) 7% (27) 2% (6) 34% (34) 395Trump Job Somewhat Approve 37% (26) 28% (95) 4% (4) 2% (8) 29% (97) 340Trump Job Somewhat Disapprove 27% (56) 27% (55) 6% (2) 2% (4) 38% (79) 207Trump Job Strongly Disapprove 36% (236) 20% (3) 6% (40) 3% (7) 36% (24) 663#1 Issue: Economy 44% (22) 8% (85) 4% (9) 2% (2) 32% (53) 48#1 Issue: Security 33% (93) 22% (6) 5% (4) 3% (9) 38% (06) 283#1 Issue: Health Care 36% (2) 24% (79) 7% (24) 3% (0) 30% (99) 333#1 Issue: Medicare / Social Security 26% (65) 32% (79) 5% (4) % (2) 36% (89) 248#1 Issue: Women’s Issues 25% (23) 26% (24) 7% (6) % () 4% (38) 92#1 Issue: Education 3% (3) 25% (25) 7% (7) — (0) 36% (36) 99#1 Issue: Energy 38% (22) 6% (9) 5% (3) 2% () 38% (22) 57#1 Issue: Other 33% (29) 7% (6) 8% (7) 4% (4) 48% (42) 872016 Vote: Hillary Clinton 36% (20) 2% (8) 7% (38) 2% (2) 33% (83) 5522016 Vote: Donald Trump 34% (25) 24% (49) 6% (35) 2% (3) 34% (25) 6272016 Vote: Someone else 33% (56) 23% (38) 3% (5) 2% (3) 40% (68) 702016 Vote: Didnt Vote 37% (22) 9% (63) 5% (5) 3% (0) 36% (8) 328Voted in 2014: Yes 35% (429) 23% (276) 6% (68) 2% (25) 35% (42) 29Voted in 2014: No 36% (65) 20% (93) 5% (25) 3% (4) 35% (63) 4602012 Vote: Barack Obama 37% (266) 2% (52) 5% (38) 2% (7) 34% (244) 772012 Vote: Mitt Romney 3% (52) 24% (20) 6% (30) 2% (0) 37% (80) 492012 Vote: Other 3% (22) 8% (3) 5% (4) 3% (2) 43% (30) 72012 Vote: Didn’t Vote 39% (55) 2% (83) 6% (22) 2% (0) 33% (30) 4004-Region: Northeast 34% (03) 20% (62) 7% (22) 4% (3) 34% (03) 3034-Region: Midwest 35% (36) 24% (92) 4% (7) 2% (6) 36% (39) 394-Region: South 36% (222) 20% (24) 6% (36) 2% (0) 36% (220) 624-Region: West 36% (35) 24% (90) 5% (8) 2% (9) 33% (22) 374Favorable of Trump 37% (277) 22% (64) 6% (42) 2% (5) 33% (240) 738Unfavorable of Trump 34% (292) 22% (92) 6% (48) 2% (20) 36% (3) 864



735

Table HR10_x28



Somewhatunfavorable

Veryunfavorable


Adults 35% (595) 22% (368) 6% (93) 2% (38) 35% (584) 679Very Favorable of Trump 36% (48) 2% (85) 7% (28) % (6) 35% (45) 42Somewhat Favorable of Trump 40% (29) 24% (79) 4% (4) 3% (9) 29% (95) 326Somewhat Unfavorable of Trump 29% (47) 28% (46) 4% (6) % (2) 37% (60) 6Very Unfavorable of Trump 35% (245) 2% (46) 6% (42) 3% (8) 36% (252) 703Frequent TV watchers 35% (472) 23% (300) 5% (69) 2% (25) 35% (467) 334Frequent movie watchers 45% (360) 22% (73) 5% (38) 2% (4) 27% (26) 80Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


736

Morning ConsultTable HRdem1_1

Table HRdem1_1: How often do you watch or stream the following?TV shows

Demographic Every day

Severaltimes perweek

About onceper week

Severaltimes permonth

About onceper month

Less oftenthan onceper month Never Total N

Adults 57%(245) 2% (452) 7% (46) 4% (83) 2% (4) 3% (70) 7% (64) 220Gender: Male 56% (579) 2% (220) 7% (69) 3% (32) 2% (20) 3% (35) 7% (75) 030Gender: Female 57% (666) 20% (232) 7% (78) 4% (50) 2% (2) 3% (35) 8% (89) 7Age: 18-29 52% (205) 23% (89) 9% (35) 4% (6) 2% (8) 3% (2) 7% (27) 392Age: 30-44 57% (282) 23% (2) 6% (28) 3% (5) 2% (0) 4% (2) 6% (28) 496Age: 45-54 55% (264) 2% (02) 6% (30) 5% (23) 2% (9) 3% (4) 7% (35) 478Age: 55-64 56% (82) 8% (60) 7% (24) 3% (9) 2% (8) 4% (2) 9% (29) 323Age: 65+ 6% (33) 7% (89) 6% (30) 4% (9) % (6) 2% () 9% (45) 52Generation Z: 18-21 45% (59) 27% (35) 0% (2) 3% (4) 2% (3) 4% (5) 9% (2) 30Millennial: Age 22-37 56% (300) 22% (20) 7% (37) 4% (20) 2% (0) 3% (9) 6% (33) 538Generation X: Age 38-53 57% (366) 2% (34) 6% (37) 4% (27) 2% (4) 3% (20) 7% (42) 640Boomers: Age 54-72 58% (459) 8% (4) 7% (54) 3% (26) 2% (5) 3% (22) 9% (68) 785PID: Dem (no lean) 59% (428) 20% (44) 6% (44) 3% (24) 2% () 3% (20) 7% (52) 725PID: Ind (no lean) 49% (274) 22% (24) 7% (38) 5% (27) 3% (7) 4% (22) 9% (53) 554PID: Rep (no lean) 59% (543) 20% (84) 7% (63) 3% (3) % (3) 3% (28) 6% (59) 922PID/Gender: DemMen 60% (87) 8% (58) 7% (2) 4% () % (4) 3% (0) 7% (2) 32PID/Gender: DemWomen 58% (24) 2% (87) 6% (23) 3% (3) 2% (7) 3% () 8% (3) 43PID/Gender: Ind Men 48% (34) 25% (7) 6% (8) 4% (0) 4% () 4% (0) 0% (27) 28PID/Gender: Ind Women 5% (40) 9% (53) 8% (2) 6% (7) 2% (6) 4% () 9% (25) 273PID/Gender: Rep Men 59% (259) 2% (92) 7% (30) 3% () % (4) 3% (4) 6% (27) 438PID/Gender: Rep Women 59% (284) 9% (92) 7% (34) 4% (20) 2% (8) 3% (3) 7% (32) 484Ideo: Liberal (1-3) 59% (42) 2% (44) 7% (48) 4% (29) 2% (4) 2% (3) 5% (37) 698Ideo: Moderate (4) 57% (272) 20% (93) 6% (27) 4% (2) 2% (9) 4% (7) 7% (34) 473Ideo: Conservative (5-7) 58% (399) 2% (46) 8% (53) 2% (5) 2% (2) 3% (22) 7% (45) 69Educ: College 57% (789) 9% (267) 7% (92) 3% (43) 2% (29) 3% (47) 9% (9) 384Educ: Bachelors degree 55% (285) 25% (32) 6% (33) 4% (20) 2% (8) 3% (4) 6% (29) 52Educ: Post-grad 58% (7) 8% (54) 7% (22) 7% (20) 2% (5) 3% (9) 5% (6) 296



737

Table HRdem1_1




About onceper week


About onceper month


Adults 57%(245) 2% (452) 7% (46) 4% (83) 2% (4) 3% (70) 7% (64) 220Income: Under 50k 56% (704) 20% (253) 6% (79) 3% (40) 2% (24) 4% (46) 9% (20) 266Income: 50k-100k 58% (364) 22% (38) 6% (40) 3% (22) 2% (4) 3% (7) 5% (3) 626Income: 100k+ 57% (77) 20% (6) 9% (26) 7% (2) % (3) 2% (7) 4% (3) 309Ethnicity: White 57%(07) 2% (369) 7% (26) 4% (63) 2% (32) 3% (53) 7% (20) 780Ethnicity: Hispanic 5% (08) 6% (34) 8% (8) 5% () 4% (8) 5% (2) % (23) 23Ethnicity: Afr. Am. 57% (59) 9% (53) 4% () 5% (4) 2% (6) 4% () 9% (26) 279Ethnicity: Other 48% (69) 22% (3) 7% (9) 4% (6) 2% (3) 4% (6) 3% (8) 42Relig: Protestant 6% (323) 20% (07) 6% (33) 2% (0) % (7) 3% (6) 6% (33) 529Relig: Roman Catholic 57% (20) 23% (84) 6% (2) 4% (4) % (4) 3% (3) 6% (23) 370Relig: Something Else 56% (9) 24% (5) 6% (4) 3% (7) 2% (5) % (2) 7% (5) 22Relig: Jewish 58% (32) 3% (7) 5% (3) 9% (5) 2% () 7% (4) 6% (3) 56Relig: Evangelical 60% (465) 20% (57) 5% (4) 3% (22) 2% (4) 2% (9) 7% (56) 774Relig: Non-Evang. Catholics 56% (88) 25% (85) 8% (27) 3% (9) % (2) 3% (2) 4% (4) 337Relig: All Christian 59% (652) 22% (243) 6% (68) 3% (3) % (6) 3% (30) 6% (7) Relig: All Non-Christian 60% (63) 3% (37) 9% (23) 3% (8) 4% (0) 3% (9) 8% (2) 27Community: Urban 54% (300) 8% (99) 7% (39) 4% (2) 2% () 3% (7) 3% (70) 556Community: Suburban 59% (585) 20% (20) 6% (62) 5% (46) 2% (5) 3% (27) 5% (5) 988Community: Rural 55% (360) 23% (52) 7% (45) 2% (6) 2% (4) 4% (26) 7% (44) 657Employ: Private Sector 55% (393) 23% (63) 7% (48) 4% (27) 2% (2) 3% (23) 6% (45) 7Employ: Government 60% (02) 2% (37) 7% () 4% (7) 2% (3) % () 5% (9) 7Employ: Self-Employed 55% (99) 20% (37) 0% (7) 7% (3) % (3) 2% (4) 5% (9) 8Employ: Homemaker 68% (76) 6% (7) 5% (6) 4% (5) % (2) 3% (4) 2% (3) 2Employ: Student 49% (35) 24% (7) % (8) 2% () 4% (3) 4% (3) 7% (5) 7Employ: Retired 60% (34) 9% (00) 5% (28) 3% (7) 2% (0) 2% () 8% (4) 52Employ: Unemployed 53% (00) 20% (37) 5% (0) 3% (5) 4% (7) 5% (0) % (2) 89Employ: Other 52% (27) 8% (44) 7% (8) 3% (7) % (2) 6% (5) 3% (3) 245Military HH: Yes 59% (239) 8% (74) 7% (28) 6% (23) 2% (7) 2% (0) 5% (22) 404Military HH: No 56%(006) 2% (378) 7% (8) 3% (59) 2% (34) 3% (60) 8% (42) 797


738





About onceper week


About onceper month


Adults 57%(245) 2% (452) 7% (46) 4% (83) 2% (4) 3% (70) 7% (64) 220RD/WT: Right Direction 55% (486) 23% (20) 8% (68) 3% (25) 2% (3) 4% (32) 7% (58) 883RD/WT: Wrong Track 58% (759) 9% (25) 6% (79) 4% (58) 2% (28) 3% (38) 8% (06) 38Trump Job Approve 57% (540) 22% (204) 7% (7) 2% (2) 2% (6) 4% (34) 6% (55) 942Trump Job Disapprove 58% (646) 20% (223) 6% (69) 5% (53) 2% (23) 3% (3) 7% (78) 23Trump Job Strongly Approve 60% (303) 20% (99) 8% (38) % (6) 2% (8) 4% (20) 6% (33) 506Trump Job Somewhat Approve 54% (237) 24% (06) 7% (32) 3% (5) 2% (9) 3% (4) 5% (23) 436Trump Job Somewhat Disapprove 56% (47) 23% (60) 6% (6) 3% (9) % (2) 5% (2) 7% (9) 265Trump Job Strongly Disapprove 58% (499) 9% (63) 6% (53) 5% (44) 2% (2) 2% (9) 7% (60) 858#1 Issue: Economy 58% (343) 20% (2) 6% (38) 4% (24) 2% (9) 3% (20) 6% (36) 59#1 Issue: Security 6% (225) 20% (75) 6% (24) 2% (7) % (5) 4% (6) 5% (20) 372#1 Issue: Health Care 56% (246) 2% (93) 5% (23) 4% (8) 2% (9) 2% (0) 8% (36) 436#1 Issue: Medicare / Social Security 58% (93) 8% (59) 7% (24) 3% (9) 2% (8) 2% (6) 0% (35) 335#1 Issue: Women’s Issues 53% (67) 22% (28) 2% (5) 4% (5) 2% (3) 2% (2) 5% (7) 27#1 Issue: Education 50% (67) 23% (3) 5% (7) 7% (9) 5% (7) 3% (4) 7% (9) 33#1 Issue: Energy 56% (42) 7% (3) 2% (9) 2% () — (0) 7% (5) 7% (6) 76#1 Issue: Other 46% (60) 25% (32) 5% (6) 8% (0) — (0) 4% (5) 2% (5) 292016 Vote: Hillary Clinton 6% (442) 9% (4) 6% (44) 4% (27) 2% (2) 3% (9) 6% (44) 7292016 Vote: Donald Trump 60% (470) 2% (67) 6% (5) 2% (7) % (0) 3% (26) 6% (44) 7852016 Vote: Someone else 53% (02) 4% (27) 9% (7) % (22) 3% (6) 2% (5) 8% (5) 952016 Vote: Didnt Vote 47% (227) 24% (7) 7% (34) 3% (7) 3% (3) 4% (2) 2% (59) 487Voted in 2014: Yes 59% (905) 9% (296) 7% (02) 4% (60) 2% (29) 3% (44) 6% (88) 524Voted in 2014: No 50% (340) 23% (56) 6% (44) 3% (22) 2% (2) 4% (26) % (76) 6772012 Vote: Barack Obama 58% (527) 20% (8) 6% (57) 5% (44) 2% (5) 3% (28) 7% (64) 962012 Vote: Mitt Romney 6% (365) 20% (20) 7% (44) 2% () 2% (2) 3% (7) 5% (32) 6022012 Vote: Other 55% (48) 5% (3) 9% (8) 5% (4) 3% (2) 4% (4) 8% (7) 872012 Vote: Didn’t Vote 5% (304) 23% (38) 6% (37) 4% (23) 2% (2) 3% (2) 0% (59) 594



739

Table HRdem1_1




About onceper week


About onceper month


Adults 57%(245) 2% (452) 7% (46) 4% (83) 2% (4) 3% (70) 7% (64) 2204-Region: Northeast 55% (27) 23% (92) 7% (27) 3% (4) 2% (6) 3% () 7% (27) 3934-Region: Midwest 59% (298) 9% (95) 7% (34) 3% (4) 2% (9) 4% (2) 7% (36) 5064-Region: South 57% (469) 20% (6) 7% (57) 4% (36) 2% (9) 3% (25) 7% (56) 8224-Region: West 54% (26) 22% (05) 6% (28) 4% (9) 2% (8) 3% (4) 9% (46) 48Favorable of Trump 58% (544) 2% (96) 7% (66) 2% (23) 2% (4) 3% (28) 6% (59) 93Unfavorable of Trump 57% (644) 9% (27) 6% (70) 4% (49) 2% (24) 3% (37) 7% (8) 22Very Favorable of Trump 60% (36) 9% (99) 7% (40) 2% (0) % (7) 4% (20) 7% (37) 529Somewhat Favorable of Trump 57% (229) 24% (97) 7% (27) 3% (3) 2% (7) 2% (8) 5% (22) 402Somewhat Unfavorable of Trump 50% (05) 23% (48) 5% (0) 5% (0) 2% (5) 6% (3) 9% (9) 20Very Unfavorable of Trump 59% (539) 8% (68) 7% (60) 4% (40) 2% (9) 3% (24) 7% (6) 92Frequent TV watchers 73%(245) 27% (452) — (0) — (0) — (0) — (0) — (0) 697Frequent movie watchers 74% (750) 8% (86) 3% (34) % (3) % (7) % (0) % (2) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


740


Table HRdem1_4: How often do you watch or stream the following?Movies



About onceper week


About onceper month


Adults 2% (462) 25% (550) 8% (407) % (238) 9% (98) 8% (85) 7% (6) 220Gender: Male 26% (264) 26% (269) 8% (85) 8% (8) 0% (03) 6% (58) 7% (69) 030Gender: Female 7% (98) 24% (280) 9% (222) 3% (57) 8% (95) % (27) 8% (92) 7Age: 18-29 27% (06) 24% (95) 7% (66) 2% (48) 8% (3) 6% (23) 6% (23) 392Age: 30-44 30% (49) 28% (39) 6% (78) 9% (44) 8% (39) 6% (3) 3% (5) 496Age: 45-54 7% (83) 25% (2) 2% (02) % (53) 0% (48) 7% (35) 7% (36) 478Age: 55-64 6% (53) 24% (77) 9% (62) 2% (38) % (36) 7% (23) % (35) 323Age: 65+ 4% (72) 23% (8) 9% (99) % (55) 8% (44) 4% (73) 0% (53) 52Generation Z: 18-21 24% (3) 22% (29) 7% (22) 5% (9) 0% (2) 6% (7) 7% (0) 30Millennial: Age 22-37 30% (6) 27% (46) 6% (86) 0% (53) 7% (39) 6% (30) 4% (24) 538Generation X: Age 38-53 22% (38) 27% (70) 9% (23) 0% (67) 9% (58) 7% (47) 6% (37) 640Boomers: Age 54-72 5% (2) 23% (82) 20% (54) % (83) 9% (74) 2% (90) 0% (80) 785PID: Dem (no lean) 2% (50) 25% (8) 2% (52) 2% (86) 8% (60) 6% (4) 8% (56) 725PID: Ind (no lean) 8% (97) 22% (20) 6% (89) 2% (67) 2% (67) 2% (68) 8% (46) 554PID: Rep (no lean) 23% (25) 27% (249) 8% (66) 9% (85) 8% (72) 8% (77) 6% (59) 922PID/Gender: DemMen 29% (89) 25% (79) 2% (65) 9% (27) 8% (24) 2% (7) 6% (20) 32PID/Gender: DemWomen 5% (6) 25% (02) 2% (86) 4% (59) 9% (36) 8% (34) 9% (36) 43PID/Gender: Ind Men 20% (56) 22% (62) 5% (42) 0% (28) 6% (44) 9% (25) 9% (24) 28PID/Gender: Ind Women 5% (42) 2% (58) 8% (48) 4% (39) 8% (22) 6% (43) 8% (22) 273PID/Gender: Rep Men 27% (9) 29% (28) 8% (79) 6% (26) 8% (35) 6% (26) 6% (25) 438PID/Gender: Rep Women 20% (96) 25% (2) 8% (88) 2% (59) 8% (37) 0% (50) 7% (34) 484Ideo: Liberal (1-3) 2% (48) 28% (95) 6% (3) 4% (96) 9% (66) 6% (4) 6% (39) 698Ideo: Moderate (4) 8% (86) 24% (4) 2% (0) 9% (44) % (52) 8% (39) 8% (38) 473Ideo: Conservative (5-7) 2% (42) 24% (68) 2% (47) 9% (64) 8% (58) 0% (69) 6% (42) 69Educ: College 24% (330) 25% (340) 8% (249) 0% (34) 7% (03) 8% (6) 8% (3) 384Educ: Bachelors degree 5% (79) 27% (39) 20% (04) 2% (65) 3% (65) 7% (38) 6% (30) 52Educ: Post-grad 8% (53) 24% (70) 8% (54) 3% (39) 0% (30) % (32) 6% (9) 296



741

Table HRdem1_4




About onceper week


About onceper month


Adults 2% (462) 25% (550) 8% (407) % (238) 9% (98) 8% (85) 7% (6) 220Income: Under 50k 24% (299) 24% (299) 8% (233) 9% (5) 7% (88) 9% (20) 9% (3) 266Income: 50k-100k 8% (4) 29% (82) 7% (09) 0% (62) 3% (79) 8% (49) 5% (32) 626Income: 100k+ 6% (49) 22% (69) 2% (65) 20% (6) 0% (32) 5% (6) 5% (7) 309Ethnicity: White 9% (345) 25% (453) 9% (337) % (203) 0% (7) 9% (56) 7% (6) 780Ethnicity: Hispanic 26% (55) 29% (6) 5% (3) 9% (9) 5% () 5% () 2% (25) 23Ethnicity: Afr. Am. 27% (76) 25% (69) 7% (47) 9% (24) 6% (6) 7% (2) 9% (26) 279Ethnicity: Other 29% (4) 20% (28) 6% (23) 8% () 8% () 7% (9) 3% (9) 42Relig: Protestant 6% (82) 26% (36) 24% (29) 9% (48) 6% (34) 3% (7) 6% (30) 529Relig: Roman Catholic 8% (66) 28% (03) 8% (65) % (39) % (42) 8% (29) 7% (26) 370Relig: Something Else 30% (64) 25% (53) 3% (26) % (22) 0% (22) 5% (0) 7% (4) 22Relig: Jewish 3% (7) 9% () 9% () 8% (0) 2% (7) % (0) 7% (0) 56Relig: Evangelical 9% (46) 26% (202) 9% (44) 0% (79) 0% (76) 9% (72) 7% (55) 774Relig: Non-Evang. Catholics 20% (66) 27% (90) 23% (76) 9% (3) 6% (2) % (37) 4% (5) 337Relig: All Christian 9% (23) 26% (292) 20% (22) 0% (09) 9% (97) 0% (09) 6% (70) Relig: All Non-Christian 3% (85) 9% (52) 6% (44) 9% (24) % (28) 8% (23) 5% (5) 27Community: Urban 24% (3) 25% (4) 6% (90) 0% (57) 7% (40) 6% (35) % (62) 556Community: Suburban 8% (82) 24% (242) 20% (96) 2% (22) 2% (4) 8% (75) 6% (56) 988Community: Rural 23% (48) 25% (67) 8% (2) 9% (59) 7% (44) % (75) 7% (43) 657Employ: Private Sector 9% (35) 26% (87) 20% (42) 2% (87) 9% (66) 8% (57) 5% (37) 7Employ: Government 8% (32) 27% (46) 9% (33) 0% (7) 5% (25) 6% (9) 5% (8) 7Employ: Self-Employed 29% (52) 24% (43) 6% (28) 9% (7) 8% (4) % (9) 4% (7) 8Employ: Homemaker 25% (28) 27% (30) 8% (20) 3% (4) 6% (6) 5% (6) 6% (7) 2Employ: Student 20% (4) 23% (6) 8% (3) 6% () 2% (9) 4% (3) 7% (5) 7Employ: Retired 6% (85) 24% (23) 22% (4) % (58) 8% (4) 0% (54) 9% (46) 52Employ: Unemployed 3% (58) 2% (39) 4% (26) 5% (0) 8% (6) 0% (9) % (2) 89Employ: Other 24% (58) 26% (64) 3% (3) 9% (23) 9% (2) 7% (7) 2% (3) 245Military HH: Yes 2% (86) 27% () 7% (7) % (46) 0% (40) 8% (32) 5% (9) 404Military HH: No 2% (377) 24% (439) 9% (336) % (9) 9% (58) 9% (54) 8% (42) 797


742





About onceper week


About onceper month


Adults 2% (462) 25% (550) 8% (407) % (238) 9% (98) 8% (85) 7% (6) 220RD/WT: Right Direction 23% (204) 27% (234) 8% (62) 9% (8) 8% (70) 9% (76) 6% (56) 883RD/WT: Wrong Track 20% (258) 24% (36) 9% (245) 2% (57) 0% (28) 8% (0) 8% (05) 38Trump Job Approve 24% (228) 26% (246) 8% (74) 9% (8) 8% (73) 9% (86) 6% (54) 942Trump Job Disapprove 8% (205) 25% (278) 9% (28) 3% (4) 0% (5) 8% (88) 7% (79) 23Trump Job Strongly Approve 29% (47) 25% (26) 6% (82) 7% (38) 6% (30) 8% (43) 8% (4) 506Trump Job Somewhat Approve 9% (8) 28% (2) 2% (9) 0% (43) 0% (42) 0% (44) 3% (3) 436Trump Job Somewhat Disapprove 9% (49) 26% (68) 22% (59) 0% (27) 7% (20) 0% (27) 6% (5) 265Trump Job Strongly Disapprove 8% (55) 24% (20) 9% (60) 3% (4) % (95) 7% (60) 7% (64) 858#1 Issue: Economy 25% (47) 29% (69) 8% (04) 8% (50) 8% (47) 8% (46) 5% (30) 59#1 Issue: Security 20% (75) 26% (96) 20% (73) % (40) 8% (30) 8% (30) 7% (28) 372#1 Issue: Health Care 7% (75) 27% (7) 7% (76) 2% (52) % (48) 7% (3) 9% (39) 436#1 Issue: Medicare / Social Security 23% (77) 2% (69) 6% (55) 0% (33) 7% (22) 3% (44) % (35) 335#1 Issue: Women’s Issues 20% (25) 22% (27) 8% (23) 7% (2) 4% (8) 6% (7) 4% (6) 27#1 Issue: Education 5% (2) 25% (33) 23% (30) 4% (9) 2% (6) 7% (9) 4% (5) 33#1 Issue: Energy 2% (6) 25% (9) 24% (8) 9% (7) 8% (6) 0% (8) 4% (3) 76#1 Issue: Other 2% (27) 5% (9) 22% (29) 3% (7) 8% () 9% (2) 2% (5) 292016 Vote: Hillary Clinton 20% (45) 23% (69) 20% (44) 3% (93) % (77) 8% (58) 6% (44) 7292016 Vote: Donald Trump 2% (66) 26% (205) 2% (63) 9% (7) 8% (66) 9% (68) 6% (46) 7852016 Vote: Someone else 7% (32) 29% (56) 4% (28) 2% (24) 2% (23) 9% (7) 7% (4) 952016 Vote: Didnt Vote 24% (6) 25% (9) 5% (72) 0% (49) 7% (32) 9% (43) % (55) 487Voted in 2014: Yes 20% (303) 25% (383) 20% (303) % (66) 9% (42) 9% (36) 6% (90) 524Voted in 2014: No 23% (59) 25% (66) 5% (04) % (72) 8% (56) 7% (49) 0% (7) 6772012 Vote: Barack Obama 9% (75) 24% (220) 9% (76) 3% (7) 0% (9) 8% (7) 7% (66) 962012 Vote: Mitt Romney 9% (5) 26% (58) 2% (25) 9% (53) 9% (53) % (65) 5% (32) 6022012 Vote: Other 8% (5) 29% (25) 9% (7) 9% (8) 9% (8) 7% (6) 9% (8) 872012 Vote: Didn’t Vote 26% (57) 25% (46) 5% (89) 0% (60) 8% (46) 7% (43) 9% (53) 594



743

Table HRdem1_4




About onceper week


About onceper month


Adults 2% (462) 25% (550) 8% (407) % (238) 9% (98) 8% (85) 7% (6) 2204-Region: Northeast 9% (74) 27% (05) 8% (7) % (44) 9% (35) 8% (3) 9% (34) 3934-Region: Midwest 20% (00) 23% (8) 20% (03) 2% (59) 7% (37) 0% (5) 7% (37) 5064-Region: South 23% (9) 24% (94) 9% (57) 0% (79) 0% (80) 9% (74) 6% (47) 8224-Region: West 20% (97) 28% (32) 6% (76) 2% (56) 0% (46) 6% (30) 9% (43) 48Favorable of Trump 25% (229) 27% (253) 8% (70) 8% (73) 7% (68) 9% (84) 6% (55) 93Unfavorable of Trump 8% (20) 24% (270) 9% (23) 3% (44) % (20) 8% (90) 8% (84) 22Very Favorable of Trump 29% (53) 25% (3) 7% (90) 7% (39) 6% (32) 9% (45) 7% (38) 529Somewhat Favorable of Trump 9% (76) 30% (22) 20% (80) 8% (34) 9% (35) 0% (39) 4% (6) 402Somewhat Unfavorable of Trump 6% (34) 22% (46) 22% (46) 2% (25) 9% (8) % (24) 8% (7) 20Very Unfavorable of Trump 8% (67) 25% (224) 8% (67) 3% (9) % (02) 7% (65) 7% (68) 92Frequent TV watchers 25% (425) 30% (5) 9% (327) 9% (58) 8% (35) 7% (4) 2% (28) 697Frequent movie watchers 46% (462) 54% (550) — (0) — (0) — (0) — (0) — (0) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


744


Table HRdem1_5: How often do you watch or stream the following?Sporting events



About onceper week


About onceper month


Adults 8% (8) 8% (392) 7% (38) 8% (7) 7% (50) 3% (295) 29% (632) 220Gender: Male 4% (48) 25% (254) 8% (87) 7% (75) 6% (59) 0% (0) 20% (207) 030Gender: Female 3% (34) 2% (38) 7% (94) 8% (97) 8% (90) 7% (94) 36% (424) 7Age: 18-29 % (42) 7% (68) 2% (45) 7% (28) 7% (29) 4% (53) 32% (25) 392Age: 30-44 2% (60) 7% (84) 8% (89) 8% (42) 7% (36) 3% (65) 24% (20) 496Age: 45-54 7% (32) 8% (85) 20% (97) 7% (33) 5% (26) 6% (77) 27% (29) 478Age: 55-64 5% (5) 6% (5) 8% (59) 9% (29) 8% (27) 3% (44) 30% (98) 323Age: 65+ 6% (3) 20% (03) 8% (9) 8% (40) 6% (3) % (56) 3% (59) 52Generation Z: 18-21 0% (3) % (5) % (4) 9% (2) 6% (7) 3% (7) 39% (5) 30Millennial: Age 22-37 2% (65) 8% (00) 4% (78) 8% (40) 8% (4) 3% (72) 27% (43) 538Generation X: Age 38-53 9% (55) 8% (7) 9% (23) 7% (47) 7% (42) 5% (95) 25% (62) 640Boomers: Age 54-72 5% (4) 7% (32) 9% (52) 7% (54) 7% (57) 3% (06) 3% (244) 785PID: Dem (no lean) 0% (7) 9% (34) 6% (3) 0% (69) 7% (5) 4% (05) 25% (8) 725PID: Ind (no lean) 7% (38) 6% (89) 7% (93) 7% (39) 6% (32) 4% (75) 34% (88) 554PID: Rep (no lean) 8% (73) 8% (68) 9% (75) 7% (63) 7% (66) 2% (5) 28% (262) 922PID/Gender: DemMen 8% (55) 26% (82) 7% (52) 6% (7) 6% (9) 0% (32) 8% (55) 32PID/Gender: DemWomen 4% (6) 3% (53) 5% (6) 3% (52) 8% (32) 8% (73) 3% (26) 43PID/Gender: Ind Men 2% (32) 22% (63) 7% (48) 8% (2) 6% (5) % (30) 25% (7) 28PID/Gender: Ind Women 2% (5) 0% (27) 6% (45) 7% (8) 6% (7) 6% (44) 43% (7) 273PID/Gender: Rep Men 4% (6) 25% (09) 20% (87) 8% (36) 6% (25) 9% (38) 9% (82) 438PID/Gender: Rep Women 3% (2) 2% (59) 8% (88) 6% (27) 9% (4) 6% (77) 37% (80) 484Ideo: Liberal (1-3) 0% (7) 6% (5) 7% (6) 9% (64) 6% (45) 6% (09) 25% (78) 698Ideo: Moderate (4) 6% (29) 20% (94) 20% (93) 9% (4) 7% (34) 2% (56) 27% (26) 473Ideo: Conservative (5-7) 8% (52) 9% (33) 20% (37) 7% (45) 8% (53) 3% (93) 26% (78) 69Educ: College 8% (09) 6% (28) 7% (239) 7% (93) 7% (99) 3% (79) 32% (447) 384Educ: Bachelors degree 7% (38) 23% (8) 9% (97) 9% (44) 6% (29) 4% (7) 24% (24) 52Educ: Post-grad 2% (34) 9% (55) 5% (45) 2% (34) 7% (22) 5% (45) 2% (6) 296



745

Table HRdem1_5




About onceper week


About onceper month


Adults 8% (8) 8% (392) 7% (38) 8% (7) 7% (50) 3% (295) 29% (632) 220Income: Under 50k 7% (95) 4% (75) 6% (20) 7% (90) 6% (82) 4% (74) 36% (450) 266Income: 50k-100k 9% (59) 22% (4) 9% (9) 8% (52) 7% (43) 4% (87) 20% (25) 626Income: 100k+ 9% (28) 25% (76) 20% (6) 9% (29) 8% (24) % (34) 8% (56) 309Ethnicity: White 7% (23) 8% (35) 7% (307) 7% (29) 7% (3) 3% (240) 30% (534) 780Ethnicity: Hispanic 2% (25) 20% (42) 5% (32) 8% (6) 6% (3) % (23) 29% (62) 23Ethnicity: Afr. Am. 6% (45) 20% (55) 8% (5) % (3) 3% (9) 3% (36) 9% (53) 279Ethnicity: Other 0% (4) 5% (2) 6% (23) 8% () 7% (0) 3% (8) 32% (45) 42Relig: Protestant 7% (35) 2% (09) 22% (7) 8% (44) 6% (30) 2% (66) 24% (28) 529Relig: Roman Catholic 9% (32) 22% (80) 8% (67) 9% (3) 8% (28) 5% (57) 20% (75) 370Relig: Something Else 8% (6) 3% (27) 0% (22) 8% (7) % (22) 5% (3) 36% (76) 22Relig: Jewish 4% (8) 6% (9) 6% (3) 5% (8) 6% (3) 8% (5) 34% (9) 56Relig: Evangelical 7% (55) 9% (50) 6% (24) 8% (64) 7% (54) 4% () 28% (27) 774Relig: Non-Evang. Catholics 8% (29) 9% (65) 25% (83) 9% (29) 8% (26) 3% (43) 8% (62) 337Relig: All Christian 8% (84) 9% (26) 9% (207) 8% (92) 7% (80) 4% (54) 25% (278) Relig: All Non-Christian 0% (26) 3% (36) 9% (5) 8% (2) 7% (9) 2% (34) 3% (85) 27Community: Urban 3% (70) 4% (80) 4% (79) 7% (40) 6% (3) 4% (80) 32% (76) 556Community: Suburban 8% (76) 20% (98) 7% (72) 8% (74) 7% (70) 3% (32) 27% (266) 988Community: Rural 5% (36) 7% (3) 20% (29) 9% (57) 7% (49) 3% (84) 29% (89) 657Employ: Private Sector 9% (67) 9% (38) 9% (37) 9% (67) 6% (44) 2% (82) 25% (76) 7Employ: Government 0% (7) 20% (34) 9% (32) 0% (7) 6% () 8% (30) 7% (30) 7Employ: Self-Employed 9% (6) 9% (35) 2% (37) 9% (6) 7% (2) 5% (27) 2% (38) 8Employ: Homemaker 4% (4) 8% (9) 9% (2) 6% (7) 7% (8) 22% (24) 35% (39) 2Employ: Student 9% (6) 5% () 2% (8) 3% (9) 6% (4) 4% (0) 32% (23) 7Employ: Retired 7% (36) 2% (07) 6% (84) 7% (38) 9% (45) % (56) 30% (55) 52Employ: Unemployed 9% (7) 0% (20) 6% (30) 3% (5) 6% () 3% (25) 43% (8) 89Employ: Other 7% (8) 6% (38) 2% (30) 5% (2) 6% (5) 6% (40) 37% (9) 245Military HH: Yes 9% (37) 23% (94) 9% (79) 7% (28) 6% (24) 0% (42) 25% (00) 404Military HH: No 8% (44) 7% (298) 7% (302) 8% (43) 7% (26) 4% (253) 30% (532) 797


746





About onceper week


About onceper month


Adults 8% (8) 8% (392) 7% (38) 8% (7) 7% (50) 3% (295) 29% (632) 220RD/WT: Right Direction 9% (78) 20% (80) 2% (8) 7% (58) 7% (58) 3% (2) 25% (27) 883RD/WT: Wrong Track 8% (03) 6% (22) 5% (99) 9% (4) 7% (92) 4% (83) 3% (44) 38Trump Job Approve 9% (82) 20% (86) 20% (90) 7% (66) 7% (66) 3% (9) 25% (233) 942Trump Job Disapprove 8% (95) 7% (87) 6% (78) 9% (00) 7% (75) 4% (62) 29% (327) 23Trump Job Strongly Approve 2% (59) 6% (80) 8% (93) 6% (29) 7% (34) 3% (68) 28% (43) 506Trump Job Somewhat Approve 5% (23) 24% (05) 22% (97) 9% (37) 7% (32) 2% (5) 2% (9) 436Trump Job Somewhat Disapprove 9% (25) 9% (5) 3% (35) 8% (2) 7% (7) 6% (4) 28% (74) 265Trump Job Strongly Disapprove 8% (70) 6% (35) 7% (43) 9% (79) 7% (58) 4% (2) 29% (252) 858#1 Issue: Economy 9% (55) 9% (2) 9% (4) 9% (52) 7% (43) 2% (7) 24% (44) 59#1 Issue: Security 9% (35) 24% (9) 6% (59) 4% (5) 7% (26) 6% (58) 24% (88) 372#1 Issue: Health Care 7% (32) 5% (66) 9% (84) % (49) 5% (20) 4% (6) 29% (25) 436#1 Issue: Medicare / Social Security 9% (30) 7% (57) 8% (59) 6% (2) 8% (28) 0% (32) 33% (09) 335#1 Issue: Women’s Issues 8% (0) 9% () 8% (23) 7% (9) 7% (9) 4% (8) 38% (48) 27#1 Issue: Education % (4) 6% (2) 4% (8) 9% (2) 5% (7) 8% (25) 27% (36) 33#1 Issue: Energy % () 27% (2) 20% (5) 9% (7) 5% (4) % (9) 26% (20) 76#1 Issue: Other 4% (5) 0% (3) 7% (9) 5% (6) % (4) 6% (2) 47% (6) 292016 Vote: Hillary Clinton 0% (7) 8% (3) 8% (3) 0% (70) 7% (50) 5% (09) 23% (68) 7292016 Vote: Donald Trump 7% (58) 2% (64) 22% (7) 7% (55) 7% (58) 2% (96) 23% (84) 7852016 Vote: Someone else 9% (7) 2% (4) 0% (9) 7% (3) 5% (0) 5% (29) 34% (66) 952016 Vote: Didnt Vote 7% (35) % (55) 2% (60) 7% (34) 6% (3) 2% (60) 44% (22) 487Voted in 2014: Yes 8% (27) 20% (30) 9% (29) 8% (24) 7% (99) 3% (20) 24% (372) 524Voted in 2014: No 8% (55) 2% (82) 3% (90) 7% (47) 7% (50) 4% (94) 38% (260) 6772012 Vote: Barack Obama 9% (78) 8% (67) 9% (70) 9% (80) 6% (56) 3% (2) 27% (244) 962012 Vote: Mitt Romney 7% (42) 22% (32) 9% (5) 7% (44) 8% (49) 4% (84) 22% (35) 6022012 Vote: Other 2% (2) 23% (20) 5% (3) 6% (5) 3% (2) 3% () 38% (33) 872012 Vote: Didn’t Vote 0% (59) 2% (72) 4% (82) 7% (42) 7% (42) 3% (78) 37% (28) 594



747

Table HRdem1_5




About onceper week


About onceper month


Adults 8% (8) 8% (392) 7% (38) 8% (7) 7% (50) 3% (295) 29% (632) 2204-Region: Northeast 6% (22) 20% (79) 9% (73) 7% (27) 8% (30) 0% (4) 30% (20) 3934-Region: Midwest 8% (38) 7% (86) 5% (77) 7% (37) 8% (39) 5% (74) 3% (55) 5064-Region: South 0% (84) 6% (32) 20% (66) 9% (75) 6% (49) 3% (08) 25% (206) 8224-Region: West 8% (37) 20% (95) 3% (64) 7% (32) 6% (3) 5% (7) 3% (5) 48Favorable of Trump 8% (75) 20% (85) 20% (89) 6% (59) 7% (68) 3% (23) 25% (23) 93Unfavorable of Trump 8% (95) 7% (92) 5% (70) 9% (04) 7% (74) 4% (56) 29% (33) 22Very Favorable of Trump % (59) 6% (87) 8% (94) 7% (36) 7% (38) 4% (72) 27% (42) 529Somewhat Favorable of Trump 4% (6) 24% (98) 23% (94) 6% (23) 7% (30) 3% (5) 22% (89) 402Somewhat Unfavorable of Trump 0% (22) 7% (35) 4% (29) % (24) 6% (2) 2% (25) 30% (63) 20Very Unfavorable of Trump 8% (73) 7% (56) 6% (4) 9% (80) 7% (63) 4% (3) 29% (268) 92Frequent TV watchers 0% (66) 2% (357) 9% (329) 8% (33) 7% (9) 3% (226) 22% (367) 697Frequent movie watchers 4% (4) 24% (239) 7% (69) 7% (69) 6% (62) 2% (7) 2% (24) 02Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


Morning ConsultRespondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 220 00%

xdemGender Gender: Male 030 47%Gender: Female 7 53%

N 220

age5 Age: 18-29 392 8%Age: 30-44 496 23%Age: 45-54 478 22%Age: 55-64 323 5%Age: 65+ 52 23%

N 220

demAgeGeneration Generation Z: 18-21 30 6%Millennial: Age 22-37 538 24%

Generation X: Age 38-53 640 29%Boomers: Age 54-72 785 36%

N 2094

xpid3 PID: Dem (no lean) 725 33%PID: Ind (no lean) 554 25%PID: Rep (no lean) 922 42%

N 220

xpidGender PID/Gender: DemMen 32 4%PID/Gender: DemWomen 43 9%

PID/Gender: Ind Men 28 3%PID/Gender: Ind Women 273 2%

PID/Gender: Rep Men 438 20%PID/Gender: Rep Women 484 22%

N 220

xdemIdeo3 Ideo: Liberal (1-3) 698 32%Ideo: Moderate (4) 473 22%

Ideo: Conservative (5-7) 69 3%N 863

xeduc3 Educ: College 384 63%Educ: Bachelors degree 52 24%

Educ: Post-grad 296 3%N 220


748

National Tracking Poll #181115, November, 2018Respondent Demographics Summary


xdemInc3 Income: Under 50k 266 58%Income: 50k-100k 626 28%

Income: 100k+ 309 4%N 220

xdemWhite Ethnicity: White 780 8%

xdemHispBin Ethnicity: Hispanic 23 0%

demBlackBin Ethnicity: Afr. Am. 279 3%

demRaceOther Ethnicity: Other 42 6%

xrelNet Relig: Protestant 529 24%Relig: Roman Catholic 370 7%Relig: Something Else 22 0%

N

xreligion1 Relig: Jewish 56 3%

xreligion2 Relig: Evangelical 774 35%Relig: Non-Evang. Catholics 337 5%

N

xreligion3 Relig: All Christian 50%Relig: All Non-Christian 27 2%

N 382

xdemUsr Community: Urban 556 25%Community: Suburban 988 45%

Community: Rural 657 30%N 220

xdemEmploy Employ: Private Sector 7 32%Employ: Government 7 8%

Employ: Self-Employed 8 8%Employ: Homemaker 2 5%

Employ: Student 7 3%Employ: Retired 52 24%

Employ: Unemployed 89 9%Employ: Other 245 %

N 220

xdemMilHH1 Military HH: Yes 404 8%Military HH: No 797 82%

N 220


749

Morning ConsultRespondent Demographics Summary


xnr1 RD/WT: Right Direction 883 40%RD/WT: Wrong Track 38 60%

N 220

Trump_Approve Trump Job Approve 942 43%Trump Job Disapprove 23 5%

N 2065

Trump_Approve2 Trump Job Strongly Approve 506 23%Trump Job Somewhat Approve 436 20%

Trump Job Somewhat Disapprove 265 2%Trump Job Strongly Disapprove 858 39%

N 2065

xnr3 #1 Issue: Economy 59 27%#1 Issue: Security 372 7%

#1 Issue: Health Care 436 20%#1 Issue: Medicare / Social Security 335 5%

#1 Issue: Women’s Issues 27 6%#1 Issue: Education 33 6%

#1 Issue: Energy 76 3%#1 Issue: Other 29 6%

N 220

xsubVote16O 2016 Vote: Hillary Clinton 729 33%2016 Vote: Donald Trump 785 36%2016 Vote: Someone else 95 9%2016 Vote: Didnt Vote 487 22%

N 296

xsubVote14O Voted in 2014: Yes 524 69%Voted in 2014: No 677 3%

N 220

xsubVote12O 2012 Vote: Barack Obama 96 42%2012 Vote: Mitt Romney 602 27%

2012 Vote: Other 87 4%2012 Vote: Didn’t Vote 594 27%

N 299

xreg4 4-Region: Northeast 393 8%4-Region: Midwest 506 23%

4-Region: South 822 37%4-Region: West 48 22%

N 220


750

National Tracking Poll #181115, November, 2018Respondent Demographics Summary


Trump_Fav Favorable of Trump 93 42%Unfavorable of Trump 22 5%

N 2053

Trump_Fav_FULL Very Favorable of Trump 529 24%Somewhat Favorable of Trump 402 8%

Somewhat Unfavorable of Trump 20 0%Very Unfavorable of Trump 92 4%

N 2053

HRdem3 Frequent TV watchers 697 77%

HRdem4 Frequent movie watchers 02 46%

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-strati cation weights applied.

751

752 Morning Consult

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NationalTrackingPoll#181115 November08-11,2018 ......NationalTrackingPoll#181115 November08-11,2018 CrosstabulationResults Methodology: ... TableIndex 1 TableHR1_1