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8/9/2019 National Sales Account Manager in Cincinnati Resume
Elizabeth Muccillo
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ELIZABETH MUCCILLOMilford, OH 45150 * 513-410-2666 *
[email protected]
ACCOUNT MANAGER/SALES EXECUTIVE
I am a seasoned account manager with over 25 years of developing
business in the corporate retail
market and managing existing accounts. I have extensive
experience calling on key decision-makers,
creating sales plan strategies, identifying growth
opportunities, developing solution-based business
practices, and building a high degree of credibility and
integrity in a competitive marketplace. My
experience has given me in-depth vertical knowledge of the
Grocery and Drug retail space.
SALES EXPERIENCE & ACHIEVEMENTS
SENIOR ACCOUNT EXECUTIVE / National AccountsIN Marketing
Services: Kroger Discoveries Team;
Cincinnati, OH
(February 2013 to October 2014)
The Kroger Discoveries Team of IN Marketing Services i s the
experiential marketing division of Advantage
Sales & Marketing. Kroger Discoveries is a
sales/marketing/merchandising platform centered on in-
store sampling of Consumer Product Manufacturers (CPG)brands,
including Kroger banner brands.
My accounts consisted of CPGs in HBC, Drug, General Merchandise,
Naturals, Perishables and Grocery.
Developed new business with P&G, Unilever, Pharmavite,
Hallmark, Diamond Foods, White Wave Foods,
Nestle, Hershey, Mondelez, Pepperidge Farms, Kimberly Clark, J
& J, SC Johnson, and others.
YTD 2014 individual sales of over $20mm.
2014 led sales team in booking 82% of lobby event platform.
2014 led sales team in booking over $20k in incremental
training.
Key stakeholder in launching the sales/marketing/merchandising
platform for Kroger Discoveries
in May 2013. Sales of 30mm+ for initial eight month launch. 188%
over budget.
Created and maintained strong relationships with top CPGs at
Kroger.
Built experiential sampling programs for the shopper grounded in
Kroger and CPGs sales and
brand strategies.
Drove in-store and special event partnerships to increase the
shopper basket.
Collaborated and built strong relationships with Kroger Category
Management inthe
aforementioned brand categories.
Managed all sales reporting, process training and liaison
between sales and operations for the
entire sales team. Developed sales training for new hires to the
sales team.
CUSTOMER BUSINESS MANAGER / National Accounts - Aspire
Brands/The Bonne Bell Company,
Westlake, OH
(1997 to 2012)
Aspire Brands is the number one teen/tween cosmetic manufacturer
in the US-selling to mass, drug and
food retailers. Aspire Brands has a National sales division in
Australia, Canada, Europe and Asia.
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8/9/2019 National Sales Account Manager in Cincinnati Resume
Elizabeth Muccillo
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Accounts consisted of Grocery and Drug retailers; calling on
Health & Beauty, Cosmetic and Skin Care
category managers/buyers.
Sales Person of the Year Award 2001(final year award was
given).
Opened Kroger as a new account in 2002. Grew business to over
$1.7M over 10 years. Gained
full distribution in 15/16 banners in 2012. Increased
profitability by 22%.
Led the Kroger sales team of six
Opened two dollar store chains with a combined first year of
over $500K.
Increased sales in distributor account 396%over the last 15
years.
Increased promotional sales in Supervalu and all banners 39%
since acquiring the account in
2009.
Gained distribution of new skin care line in 6/9 accounts in
2011.
Despite diminished sales company-wide by 50% over the last seven
years, maintained
consistent or increased territory sales year-over-year. Will
achieved $350K over budget in 2012.
SALES REPRESENTATIVE - The Seybold Company, Loveland, OH (1994
to 1997)
Responsible for sales and maintenance of over 200 accounts in
designated territory selling
janitorial supplies, chemicals, paper and packaging supplies and
equipments.
Prospected and developed new business.
Led the sales force in opening the most new accountsin 1994 and
1995.
Rookie of the Year Award, 1994.
SALES MANAGER - Winegardner & Hammons, Inc., Cincinnati, OH
(1993 to 1994)
Responsibilities included corporate negotiations, maintenance of
top accounts and prospecting
new business.
Prepared and implemented yearly marketing plan and budget.
Handled advertising and promotions.
DIRECTOR OF SALES/SALES MANAGER - Brylin Inc., Cincinnati, OH
(1990 to 1993)
Started as Sales Manager at Hamiltonian Hotel, Cincinnati, OH in
October 1990. Promoted to
Director of Sales at Ohio University Inn, Athens, OH in August
1991. Promoted to Director of
Sales at The Great Southern Hotel in Columbus, OH in August
1992.
Responsibilities included corporate negotiations, maintenance of
top accounts and prospectingnew business. Prepared and implemented
yearly marketing plan and budget.
At last two positions, oversaw the entire sales force and the
banquet manager.
Certified Hospitality Supervisor, an American Hotel & Motel
Association designation.
SALES REPRESENTATIVE - Phoneland Inc., Cincinnati, OH (1989 to
1990)
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8/9/2019 National Sales Account Manager in Cincinnati Resume
Elizabeth Muccillo
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EDUCATION
Indiana University, Bloomington, IN
Bachelor of Arts Degree
Major - Telecommunications with concentration in advertising,
promotions and public relations
MinorMarketing
SALES SKILLS & COMPETENCIES
New Business Development & Growth * Territory Development *
Negotiation * Client Services &
Allegiance * Strategic Long-Range Planning * Data Analysis *
Projections & Forecasting * Budgeting Sales
Plans * Advertising & Promotions
ACTIVITIES/AWARDS
Ohio Alleycat Resource- Fundraising Coordinator 2000-2012 /
Received Lifetime Achievement
Award February 2012 / Raised over $200,000 from fundraising
events
Boy Scouts of AmericaChair of Popcorn Fundraiser Pack 280 August
2011-present / Pack was
5th
in sales in council of 380 packs / Pack was 1st
in per boys sales
St. Andrew-St. Elizabeth Ann Seton School- PTO August 2010-2013
/ Chair of Family Pizza Night
/ Chair of Restaurant Night monthly fundraisers / Solicitor for
Grand Event and festival
Kappa Delta Sorority- Alumni Association member
