National Newspaper Association National Newspaper Association is a not-for-profit trade association

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    Media Guide 2020

    National Newspaper Association Protecting, promoting and enhancing community

    newspapers since 1885.

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    National Newspaper Association is a not-for-profit trade association representing the owners, publishers and editors of America’s community newspapers. NNA’s mission is to protect, promote and enhance America’s community newspapers. Today, NNA’s 1,800+ members make it the largest national newspaper association.

    And other prize-winning community newspaper groups and newspapers of excellence such as the:

    • 22nd Century Media • Adams Publishing Group • BHG Incorporated • Big Fish Newspapers • Brehm Communications • Calaveras First Company • Casa Grande Valley Newspapers Inc. • Chronicle Media, LLC • City of Roses Newspapers • Cookson Hills Publishing Inc. • Community Newspapers Inc. • Courier Herald Publishing Co.

    • Delphos Herald • Emmerich Newspapers • Enterprise Publishing Company • EO Media Group • Forum Communications Company • Hagadone Corporation, The • Hartman Newspapers LP • Jerry Wiseman Group • Lakeway Publishers Inc. • Lancaster Management • Landmark Community Newspapers • Magic Valley Publishing

    • Moser Community Media, LLC • New Jersey Hills Media Group • News Publishing Company Inc. • Ogden Newspapers • Reppert Publications Inc. • South County Publications LTD • Stevenson/Hicks/Mullen Newspapers • StrausNews Inc. • Trib Publications Inc. • Wesner Publications • Wick News Corporation • Yellowstone Communications Inc.

    • The Ark (Tiburon, CA) • Buffalo (WY) Bulletin • Daily Universe (Provo, UT) • The Ellsworth (ME) American • The Galena (IL) Gazette • Highlands (NY) Current • Jackson (WY) Hole News and Guide

    • Livingston Parish (LA) News • North Scott Press (Eldridge, IA) • The N’West Iowa REVIEW • Omak-Okanogan (WA) County

    Chronicle • The Pilot (Southern Pines, NC) • Sioux City (IA) Journal

    • The Taos (NM) News • Wilton-Durant (IA) Advocate News • Wyoming Tribune Eagle

    (Cheyenne, WY) • Yamhill Valley News-Register

    (McMinnville, OR) • Yankton (SD) Daily Press & Dakotan

    The NNA member family includes newspapers from such groups as:

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    Publishers’ Auxiliary... is the go-to publication for more than 1,800 National Newspaper Association member newspaper companies – America’s independent community papers, both weeklies and dailies. Pub Aux has 2,300+ circulation monthly tabloid subscribers and 3K+ monthly e-edition subscribers.

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    For information, contact: Wendy MacDonald

    Director, Sales 913-461-3721

    wendy@nna.org

    Lotta Kagell Sales Consultant

    760-557-0800 lotta@nna.org

    Kate Richardson Managing Editor (217) 820-0212 kate@nna.org

    National Newspaper Association

    101 S Palafox Pl Unit 13323 Pensacola, FL 32591-7835

    (850) 542-7087 NNA.org

    Pub Aux Editorial Calendar

    ISSUE DATE:

    January

    February

    March

    April

    May

    June

    July

    August

    September

    October

    November

    December

    DEADLINE:

    December 17

    January 21

    February 18

    March 24

    April 21

    May 19

    June 23

    July 21

    August 25

    September 22

    October 20

    November 17

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    1-850-542-7087 Publishers’ Auxiliary is published by the National Newspaper Association

    101 S. Palafox; Unit 13323, Pensacola, FL 32591 • 1-850-542-7087 kate@nna.org • www.nna.org

    All Things ClAssified

    Buying & selling newspApers

    ConTenT

    All Things prinTing

    GREAT ideAs

    design--digITAl And prinT

    everyThing AdverTising

    selling for The holidAys

    humAn resourCes/pre-nnA ConvenTion

    CirCulATion ideAs

    nnA ConvenTion & TrAde show wrAp-up

    digiTAl/driving TrAffiC

    Publishers’ Auxiliary Editorial Calendar and Ad Deadlines

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    Publishers’ Auxiliary

    Print & Digital Edition

    • Printed, mailed and emailed 12x per year • More than 3,000 subscribers from 1,800+ member newspaper companies

    Si ze

    s

    Full Page $2,450

    $1,270

    $345

    n/a

    $2,300

    $1,175

    $325

    n/a

    $2,030

    $1,015

    $275

    $155

    $1,630

    $830

    $235

    n/a

    $1,180

    $610

    $220

    $130

    One-Half Page

    One-Eighth Page

    Product & Services Directory

    Magazine Page $1,620

    $645

    $260

    $1,520

    $595

    $245

    $1,340

    $520

    $225

    $1,075

    $415

    $205

    $780

    $345

    $180

    One-Quarter Page

    One-Sixteenth Page

    1x 3x 6x 9x 12x

    Print Issue Rates Monthly

    Special Positions Priority will be given to 6x and 12x contract advertisers. Applies to black and white rate only. Page 2 (opposite Profile).....................................................................15% Back Page...........................................................................................20% Guaranteed Position............................................................................10%

    Color Four-Color-Process.............................................................................$150 1/2 Page or Larger..............................................................................Free

    Discounts 5% to NNA Allied Members 10% to NNA Allied Partners

    Inserts Size cost per 1,000 Up to Four-Page Tab....................................................................$150 Contact us for larger sizes

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    Digital Edition Email

    • Be seen first each month as digital Pub Aux readers are notified the e-edition is available. • Three prominent banners available each month. • 2,700+ email subscribers

    News Brief Emails • Two or three times each month, emails are sent out promoting

    specific stories in the digital edition. • Leaderboard banner ad appears first in each email providing

    prominent promotion of your company. • 2,700+ email subscribers

    Digital Edition Emails 600w x 200h ad • $300 top spot • $200 middle spot • $150 bottom spot

    Top

    News Brief Emails 600w x 200h ad • $200 per email

    Middle

    Bottom

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    Digital Edition - Opposite Front Cover

    • Your full page ad appears opposite the front cover of the digital edition • Read by an average of 560 visitors each month • Ad size: 10”w x 13.5”h • $250 per month

    Products & Services e-Newsletter

    • Monthly e-newsletter highlights news from companies that provide services to community newspapers

    • Published on the 15th of each month • Ad size: 160px wide x 400px tall • Advertise now at special rate of $100 per month with 12 month contract • Submit press releases for consideration to kate@nna.org

    Website Ads

    • 5K unique visits per month • Average of 22 click-throughs and 3,900 impressions per

    month

    Leaderboard 728x90

    300x300

    $175

    $375

    $150

    $325

    $125

    $250

    run of site

    no rotationButton Button 300x300 $75 $65 $50 run of site

    Size (px) 1x 6x 12x Location

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    Better Newspaper Contest Sponsorships

    As part of our Better Newspaper Contest Awards in 2020 NNA offers the opportunity for companies to sponsor a particular award and establish themselves as industry leaders and experts. Sponsors are mentioned when we present the awards and read the results at convention and are named on all certificates and plaques. Sponsors can also be involved in the judging and selection of winners and have a 1/2 page ad in the convention program congratulating the winner. The contest supplement published in Publishers’ Auxiliary will also refer to the sponsor as part of the award name.

    NNA’s 2019 Better Newspaper Editorial Contest

    and Better Newspaper Advertising Contest

    A supplement to Publishers’ Auxiliary

    SECOND PLACE, best sports photo, Daily division By Dana Shaw | The Southampton (New York) Press-Eastern Edition

    Brooks Koepka is the winner of the 118th U.S Open Championship at Shinnecock Hills Golf Club.

    BNEC & BNAC OVERVIEW •

    Entries came from 36 states. A total of 485 awards were won by 97

    member newspapers in 36 states. Awards were presented Oct. 5, 2019, in

    Milwaukee, Wisconsin

    EDUCATIONAL SUPPORT

    • The Newspaper And Education Contest became part of the Better Newspaper

    Contest in 2018. Entries came from five newspapers with five awards given.

    BNEC FUN FACTS •

    1,303 entries were received.

    BNAC FUN FACTS •

    207 entries were received.

    2019 BNEC & BNAC N A T I O N A L N E W S P A P E R A S S O C I A T I O N

    Pub Aux Live!

    • Conduct a webinar on a topic relevant to NNA members. • Includes:

    » Introduction & closing by NNA staff member » 3+ email blasts, ads in Pub Aux and on NNA website promoting the webinar » Follow-up email to all registrants » Copy of attendee list for follow-up » Great value and exposure just $750

    » Individual contest sponsorship $750 » Add 1/4 page ad con