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National Hurricane Resilience InitiativeImpact Report
D E C E M B E R 2 0 1 6
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Table of Contents
TABLE OF CONTENTSOverview ............................................................................................ 2 - 4
Engagement Leadership ................................................................................. 5 - 6 Partnership ................................................................................ 7 - 8
News Media Outcomes Wire Release ................................................................................. 9 National ....................................................................................... 10 Regional ................................................................................ 11 - 29 Social ..................................................................................... 30 - 36
#HurricaneStrong Kids .......................................................................... 37
#HurricaneStrong Calendar of Events ................................................... 38
#HurricaneStrong Home ........................................................................ 39
Conclusion ............................................................................................. 40
Acknowledgements ............................................................................... 41
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On March 23, 2016, National Hurricane Center Director Dr. Rick Knabb and former Director/FLASH Leadership Partner Bill Read unveiled the new National Hurricane Resilience Initiative #HurricaneStrong, an unprecedented partnership of FEMA, Federal Alliance for Safe Homes (FLASH), NOAA, and The Weather Channel.
The leaders introduced the initiative during the 2016 National Hurricane Conference in Orlando, and shared campaign plans as they underscored the need for increased public awareness to meet the challenge of hurricane amnesia.
#HurricaneStrong is designed to increase public safety and reduce economic losses by motivating individuals and families to undertake hurricane preparedness and mitigation activities. The public messaging is delivered through signature national efforts, including the White House observance of National Hurricane Preparedness Week, the NOAA/National Hurricane Center Hurricane Awareness Tour (HAT), and FEMA’s National Preparedness Month. The messaging is reinforced by traditional and social media as well as dozens of community and corporate special events, expositions, employee trainings, and home improvement store workshops.
#HurricaneStrong targets audiences at all levels with a message of empowerment, and a symbolic “pose”. Similar to a Heisman Trophy stance, the #HurricaneStrong pose is the campaign call to arms to demonstrate support for hurricane resilience, and to acknowledge five steps necessary to achieve a prepared state before hurricanes strike:
Personal Safety - Know your evacuation zone
Financial Security - Have an insurance check-up
Family Preparedness - Build a disaster supply kit
Damage Prevention - Strengthen your home
Community Service - Help your neighbor
#HurricaneStrong messaging commenced on Sunday, May 15 with a White House proclamation of Nation-al Hurricane Preparedness Week, and The Home Depot hosted 695 #HurricaneStrong workshops in stores from Maine to Texas in honor of the proclamation. News outlets immediately took up the charge, and social media focused on the hashtag with related messaging.
The following week, U.S. Air Force pilots, NOAA’s Aircraft Operations Center, and teams of outreach volunteers led by the National Hurricane Center (NHC) and National Weather Service took to the skies for the 2016 NOAA Hurricane Awareness Tour with stops in San Antonio, Galveston, New Orleans, Mobile, and Naples.
Overview
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FLASH Legacy Partners supported outreach efforts at each stop, including USAA (San Antonio), Portland Cement Association (Galveston), Kohler Generators (New Orleans), Simpson Strong-Tie (Mobile), and State Farm (Naples).
During the tour, more than 215 news interviews took place, and approximately 4,000 VIP’s, journalists, school children, and members of the public toured the aircraft and exhibit booths. Additionally, the NHC and University of Rhode Island broadcast a classroom webinar reaching 10,000 schoolchildren with simulated “live tracking” of a mock hurricane sited at hurricanestrong.org.
Network and social media coverage by The Weather Channel sustained national interest, and carried the themes forward to help families understand the path to preparedness. Feature articles from the New Orleans Times-Picayune reinforced the need for advance evacuation planning.
BASF, FLASH, Huber Engineered Woods, Portland Cement Association, Simpson Strong-Tie, State Farm, The Home Depot, and USAA became official NOAA Weather-Ready Nation Ambassadors, inspiring new private sector support for the cause of weather safety and resilience overall.
The strategy to take the case for hurricane resilience to the American public through #HurricaneStrong met with resounding success in 2016, and generated widespread traditional and social media outcomes.
Throughout Hurricane Season hundreds joined the #HurricaneStrong campaign each week by posting pictures on Facebook or Twitter using #HurricaneStrong, and striking the campaign’s signature “pose”.
The #HurricaneStrong Home demonstration build project is taking shape in Breezy Point, NY. The residence will not only replace a 1955 structure damaged in Hurricane Sandy, it is serving as an education project to promote disaster resilient construction. Supporters can now watch the build progress by viewing the time-lapse “build cam” online at hurricanestrong.org.
Overview
Traditional News MediaAverage unique visitors - 119,729,787
Social News/Media Tweets - 15,091 Reach - 22,631,442 Contributors - 4,474 Timeline Deliveries - 97,127,807
HurricaneStrong.orgPage views - 175,738
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Overview
Presenting Partners
National Media Partner
Sponsors
®
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FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and StandardsBuilding codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements to adequately safeguard the health, safety and welfare of building occupants. The impacts of climate change – including hotter temperatures, more extreme weather, sea level rise, and more severe drought – pose significant challenges for buildings and homes, many of which were not built to withstand the future impacts of climate change. Today, the White House hosted a Conference on Resilient Building Codes to highlight the critical role of building codes in furthering community resilience and the importance of incorporating resilience and the future impacts of climate change in the codes and standards development process. As part of today’s event, the Administration highlighted Federal and private sector efforts aimed at advancing the principles of resilience in building codes and standards, and building design. President Obama declared May as National Building Safety Month in order to recognize and pay tribute to those who ensure the safety and resilience of our Nation's buildings, and to reaffirm our commitment to upholding and abiding by strong and effective building safety standards. New Federal actions announced today include:
U.S. Department of Housing and Urban Development: Incorporation of Resilient Building Codes into Housing Programs Read More:Unique Visitors - 3,778,454
Presidential Proclamation -- National Hurricane Preparedness Week, 2016
NATIONAL HURRICANE PREPAREDNESS WEEK, 2016- - - - - - -
BY THE PRESIDENT OF THE UNITED STATES OF AMERICAA PROCLAMATION
Each May, Americans set aside a week to raise awareness of the threat posed by hurricanes -- storms that can devastate communities, neighborhoods, and local economies. The high winds, heavy rains, lightning, and tornadoes that can come with these powerful storms cause serious damage, but with proper preparation we can ensure the safety of ourselves and our loved ones. During National Hurricane Preparedness Week, we take deliberate action to safeguard our communities and work together to improve our resilience to hurricanes.Our Nation is better prepared than ever before for today's storms. Our technology, forecasting, and models have improved, and we have new ways ofRead More:Unique Visitors - 3,778,454
Engagement - Leadership
On May 10, in a White House statement, President Obama cited FLASH Partners for, “… launching a new 2016 national hurri-cane resilience initiative, #HurricaneStrong, through collaboration with FEMA, NOAA/National Weather Service, The Home Depot, and The Weather Channel.” The statement was issued as part of the White House con-ference on community resilience with special focus on public and private sector efforts to promote strong buildings.
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Engagement - Leadership
L- R: Tim Destri (NWS), Ken Graham (NWS), Craig Fugate (FEMA), Mike Coyne (NWS)
L-R: Mike Coyne (NWS), Hurricane Hunters, Mayor Mitch Landrieu (New Orleans), Leslie
Chapman-Henderson (FLASH)
L-R: Dr. Rick Knabb (NHC), Steven Cooper (NWS), Laura Furgione (NWS), Leslie Chapman-
Henderson (FLASH), Alan Krapf (USAA)
Dr. Jim McFadden (NOAA)Ralph Hudgens (Georgia Insurance
and Safety Fire Commissioner)
L-R: Alan Krapf (USAA), Leslie Chapman-Henderson (FLASH), Colonel Frank Amado (Commander, 403rd
Wing, Air Force Reserve Command, Keesler Air Force Base)
L-R: Bill Read (Former National Hurricane Center Director),
Don Thompson (PCA)
Collaboration is the Key to Success of
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Home Depot Preparedness Workshop
L-R: Kathy Phillips, Harris Schanhaut, Tom Woods (USAA)
L-R: Donn Thompson (PCA), Michael Lowry (The Weather Channel)
L-R: Dr. Rick Knabb (NHC), Paul Yura (NWS), Dan Brown (NHC)
L-R: Randy Shackelford, Sarah Cameron, Jason Dees, Cheryl Zafiris (Simpson Strong-Tie)
During the week of May 15, FLASH Legacy Partners
combined forces with NOAA’s National Weather
Service, National Hurricane Center, NOAA’s Aircraft
Operations Center, and the U.S. Air Force Hurricane
Hunters to help tell the story of hurricane safety and
science during the Hurricane Awareness Tour. The
Home Depot presented DIY hurricane preparedness
workshops in 695 coastal stores to help homeowners
become #HurricaneStrong.
Engagement - Partnership
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Kelly Richards (State Farm)
L-R: Kathy Phillips, Jim Clifford, (USAA)
L-R: Jason Dees, Sarah Cameron (Simpson Strong-Tie), Dr. Rick Knabb (NHC), Cheryl Zafiris, Danny Horn,
Randy Shackelford, (Simpson Strong-Tie)
L-R: Bill Read (Former National Hurricane Center Director), Ed Delgrande (Kohler Spokesperson)
Erik Salna (Florida International University)
L-R: Alex Garcia (FOX-KABB), Laura Furgione (NWS)
Engagement - Partnership
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News Media Outcomes - Wire Release
#HurricaneStrong Public Service Announcement from The Weather Channel featuring National Hurricane Center Director Dr. Rick Knabb.
Hurricane Sandy Survivor Gets a New #HurricaneStrong HomeBREEZY POINT, N.Y., Aug. 11, 2016 /PRNewswire/ -- Demolition begins today on Diane Hellreigel’s Hurricane Sandy-damaged home on Breezy Point in Queens, New York to clear the way for a new house, dubbed the #HurricaneStrong Home. The new home will not only replace Diane’s original 1955 structure with a resilient, energy-efficient concrete residence, but it will serve as an educational project to promote disaster-resilient construction practices across the
READ MORETotal Potential Audience - 88.9M
FLASH Introduces #HurricaneStrong to Save Lives and HomesNonprofit Federal Alliance for Safe Homes (FLASH)® partners join forces with FEMA and NOAA to introduce new hurricane resilience initiative ORLANDO, Fla., March 23, 2016 /PRNewswire-USNewswire/ -- The nonprofit Federal Alliance for Safe Homes (FLASH)® today unveiled #HurricaneStrong, a new national hurricane resilience initiative to increase safety and reduce economic losses through collaboration with the most recognized public and private organizations in the disaster safety movement, including FEMA, and NOAA/National Weather Service. FLASH Leadership Partner and former National Hurricane Center Director Bill Read,
READ MORETotal Potential Audience - 12.4M
Earned Media Features Totals• 536 Unique Features
• More than 119,729,787 Unique Visitors
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WeatherBrains 541: Debunking Weather Safety Myths
WeatherBrains Episode 541 is now online (May 31, 2016). If you are crazy about weather, this is THE netcast audio program for you!
News Reel:
Hurricane Amnesia
News Reel:
The Weather Channel signs on as the National Media Partner for the
Federal Alliance of Safe Homes #HurricaneStrong initiative
A new national hurricane resilience initiative in collaboration with FEMA, NOAA/ National Weather Service and The Home DepotWhat: As part of the partnership with FLASH, the Federal Alliance for Safe Homes, The Weather Channel will raise awareness of FLASH’s #HurricaneStrong initiative. This national hurricane resilience initiative to save lives and homes through Read More:Unique Visitors - N/A
News Media Outcomes - National
National network of coverage #HurricaneStrong by The Weather Channel and WeatherBrains drove national interest, and carried the preparedness message forward to help families prepare for the 2016 hurricane season.
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FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements to Read More:Unique Visitors - 61,475
FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements toRead More:Unique Visitors - N/A
Obama Administration Announces Public and Private Sector Efforts to
Increase Community Resilience through Building Codes and Standards
Washington, D.C. — Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimumRead More:Unique Visitors - 228,721
FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
Washington, D.C. – (RealEstateRama) — Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces,Read More:Unique Visitors - 7,721
FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirementsRead More:Unique Visitors - 2,643,608
Regional media generated more than 100 news stories featuring the White House observance of National Hurricane Preparedness Week, the Hurricane Awareness Tour, FLASH Partners, and the #HurricaneStrong key messages.
News Media Outcomes - Regional
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Obama launches climate change-resilient building code initiative
President Barack Obama is calling on the private construction industry and public agencies to ensure that building codes become more resilient to the severe weather effects of climate change.A core plank of the White House’s initiative, which will most likely raise construction costs, is a 2005Read More:
President Obama Cites Efforts to Increase Community Resilience
JERSEY CITY, N.J., May 23, 2016 — Verisk Analytics (Nasdaq:VRSK), a leading data analytics provider, announced its sponsorship of week four of Building Safety Month. President Barack Obama designated May 2016 as Building Safety Month in a proclamation and noted Verisk’s commitment to expand community Read More:
President Obama Cites Efforts to Increase Community Resilience
JERSEY CITY, N.J., May 23, 2016 — Verisk Analytics (Nasdaq:VRSK), a leading data analytics provider, announced its sponsorship of week four of Building Safety Month. President Barack Obama designated May 2016 as Building Safety Month in a proclamation and noted Verisk’s commitment to expand communityRead More:
FACT SHEET: Obama Administration An-nounces Public and Private Sector Efforts
to Increase Community Resilience …Building codes set a baseline for a protected pattern and construction of a homes, schools, and workplaces, providing a smallest mandate to sufficient guarantee a health, reserve and gratification of building occupants. The impacts of meridian change – including hotter temperatures, some-more impassioned weather, sea Read More:
FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
(President of the United States)The Alliance to Save Energy considers building energy codes – which exist to improve building energy efficiency – to be among the most cost-effective means of lowering household utility bills, strengthening U.S.Read More:
White House announces resilience initiatives
On 12 May, the White House announced several initiatives aimed to make homes and buildings across America stronger, thereby recognizing the need for more resilient construction.Announced at the Conference on Resilient Building Codes, the new federal actions include incorporating Read More:
News Media Outcomes - Regional
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Fact Sheet: Timeline of Progress Made in President Obama’s Climate Action Plan
On June 25th, 2013, President Obama announced his Climate Action Plan (CAP) during a speech at Georgetown University. This comprehensive plan is the first of its kind and was developed by the Administration to strategically achieve three overarching goals: cut domestic carbon pollution, prepare the United States forRead More:
FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
(President of the United States)Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements to adequately safeguard the health, safety and welfare of building occupants. The impacts of climate change – includingRead More:
FACT SHEET: Administration Announces New “Smart Cities” Initiative to Help
Communities Tackle Local Challenges and Improve City Services
“Every community is different, with different needs and different approaches. But communities that are making the most progress on these issues have some things in common. They don’t look for a single silver bullet; instead they bring together local government and noRead More:
President Obama Cites Efforts to Increase Community Resilience
JERSEY CITY, N.J., May 23, 2016 — Verisk Analytics (Nasdaq:VRSK), a leading data analytics provider, announced its sponsorship of week four of Building Safety Month. President Barack Obama designated May 2016 as Building Safety Month in a proclamation and noted Verisk’s commitment to expand community Read More:
FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements to Read More:
FACT SHEET: Obama Administration Announces Public and Private Sector
Efforts to Increase Community Resilience through Building Codes and Standards
(President of the United States)Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements to adequatelyRead More:
News Media Outcomes - Regional
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Meet the Hurricane Hunters today!NEW ORLEANS (WGNO) – On Wednesday, May 18th, the NOAA – National Weather Service – Gulf Coast Hurricane Awareness Tour will visit the New Orleans Lakefront Airport in New Orleans, as part of a five-day tour of the Gulf Coast. This will be the third day of a five-day tour of the Gulf Coast.
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NOAA showcases Hurricane Hunter to raise awareness
NEW ORLEANS (WGNO) - National Oceanic and Atmospheric Administration hurricane experts, scientists and crew members invited the media out to New Orleans Lakefront Airport Wednesday, allowing them to check out U.S. Air Force Reserve WC-130J “Hurricane Hunter” aircraft and the NOAA G-IV
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Hurricane Hunters fly into town!!The 53rd Weather Reconnaissance Squadron, or Hurricane Hunters as they’re more widely known, flew into town with FEMA, the National Hurricane Center and our own National Weather Service in Slidell to show folks the technology they use to predict the intensity and tracks of tropical systems.
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Get your plan in order! It’s Hurricane Preparedness Week!
New Orleans (WGNO)--Hurricane season is less than two weeks away and Governor John Bel Edwards wants to make sure you’re ready.He declared this week Hurricane Preparedness Week.Edwards and state emergency response workers say everyone needs to get their plans ready.
Read More:Unique Visitors - 216,993
Keep the Umbrella Handy... Upgraded U.S. Forecast Model...
Hurricane PreparednessOur wetter weather pattern is here & all areas will see at least some rain the rest of this week with locally heavy downpours at times. It will not rain all the time every single day, but this will likely be the wettest week in quite a long time. A subtle shift to a southeast component to the winds Thu. & Fri. will have a tendency to push the more widespread rain inland before becoming southwest again Sat. which
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Buresh Blog: Rain moving in - May 17thHurricane Preparedness Week continues. The Fl. Division of Emergency Management is conducting a drill this week:STARKE, Fla. - Today, The Florida Division of Emergency Management (FDEM) launched the 2016 Statewide Hurricane Exercise by deploying the State Emergency Response Team (SERT) to Camp Blanding Joint Training Center to evaluate the
Read More:Unique Visitors - 222,769
White House Announces Efforts to Increase Community Resilience Through
Building Codes and StandardsOn Thursday, May 12, the White House hosted a Conference on Resilient Building Codes to highlight the critical role of building codes in furthering community resilience and the importance of incorporating resilience and the future impacts ofRead More:
News Media Outcomes - Regional
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NHC National Hurricane Preparedness Week, Day 1: Determine Your Risk
HURRICANE SEASON BEGINS JUNE 1
“It’ll Never Happen to Me”: Getting Past Barriers to Determining Your Hurricane Risk“I’ve lived here for decades, and we’ve never had a hurricane. I figure I’m good.” “We got hit last year, so this year it’ll be someone else’s turn.” “I don’t want to evacuate and do all of those other things unless I know for sure it’s going to hit here.”
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NHC National Hurricane Preparedness Week, Day 2: Develop An Evacuation Plan DO you live in a storm surge evacuation zone?
The first thing you need to do is find out if you live in a storm surge hurricane evacuation zone or if you’re in a home that would be unsafe during a hurricane.If you are, figure out where you’d go and how you’d get there if told to evacuate. You do not need to travel hundreds of miles.Identify someone, perhaps a friend or relative who doesn’t live in a zone or unsafe home, and work it
Read More:Unique Visitors - 341,257
Hurricane tracking planes featured at Lakefront Airport on Wednesday
Two of the nation’s hurricane tracking planes will be featured at a stop of NOAA’s 2016 Hurricane Awareness Tour at Lakefront Airport on Wednesday (May 18), part of National Hurricane Preparedness Week. The Atlantic hurricane season begins on June 1.The public also will be able to meet National Hurricane Center hurricane specialists, who prepare forecasts for cyclones from their formation as tropical
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Plan now for hurricane evacuations, emergency officials warn
Find out today if you’re in an area that will need to evacuate for a hurricane. Plan now where to go when you evacuate. And get out when local officials say it’s time to leave.Those were the key messages delivered by the director of the National Hurricane Center, administrator of the Federal Emergency Management Agency and Mayor Mitch Landrieu during a pre-hurricane season news conference Wednesday (May 18) at Lakefront
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NOAA Hurricane Awareness Tour visit Lakefront Airport in New Orleans
School children from Chalmette Elementary School take of tour of the C-130 “Hurricane Hunter” during the 2016 NOAA Hurricane Awareness Tour at Lakefront Airport in New Orleans Wednesday, May 18, 2016. NOAA hurricane experts, scientists and crew members, traveling aboard a U.S. Air Force Reserve WC-130J “Hurricane Hunter” aircraft and the NOAA G-IV aircraft opened the aircraft to the general public for free tours. (Photo by David Grunfeld, NOLA.com | The Times-Picayune).
View Photos:Unique Visitors - 8,223,646
News Media Outcomes - Regional
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13 hurricane season myths debunked With hurricane season comes a barrage of ideas about how storms work, how to prepare yourself and your home, and what kind of damage a storm can do. But knowing what is myth and what is reality can keep you and your family safe.So here are 13 myths debunked, in no particular order.
Read More:Unique Visitors - 216,302
U.S. government announces public, private sector efforts to increase
community resilience May 16, 2016 — Building codes set the baseline for the safe design and construction of homes, schools, and workplaces, providing the minimum requirements to adequately safeguard the health, safety and weRead More:Unique Visitors - 228,721
Fortify your castle If you plan to ride out the storm in your home, make sure it is in good repair and up to local hurricane building code specifications. Many of these retrofits do not cost much or take as long to do as you may think. Have the proper plywood, steel or aluminum
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Gather and stash to always be readyYou’re going to need supplies not just to get through the storm but for the potentially lengthy and unpleasant aftermath. You will want to plan for two situations:
Read More:Unique Visitors - 148,042
Hurricane Season Preps
News Reel:Unique Visitors - N/A
Obama Administration Announces Public and Private Sector Efforts to
Increase Community Resilience through Building Codes and Standards
Building codes set the baseline for the safe design and construction of our homes, schools, and workplaces, providing the minimum requirements to adequately safeguard the health, safety and welfareRead More:Unique Visitors - 4,218
Hurricane Awareness TourUnique Visitors - N/A
News Media Outcomes - Regional
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Resilience Building Coalition Releases Progress Report
The American Institute of Architects (AIA), National Institute of Building Sciences (NIBS) and 38 other leaders of America’s design and construction industry, today released a report on progress made on the resilience front since the Resilience BuildingRead More:Unique Visitors - 162,687
New HurricaneStrong.org Launches During Hurricane Preparedness WeekThis year, for the first time, the National Oceanic and Atmospheric Administration (NOAA) Hurricane Awareness Tour aligns with the presidentially- declared National Hurricane Preparedness Week and the new #HurricaneStrong public outreach campaign. As part of the outreach campaign, the Federal Alliance for Safe Homes (FLASH) launched HurricaneStrong.org, which includes a section forRead More:Unique Visitors - 3,844,411
NOAA, U.S. Air Force Reserve offer tours of hurricane forecasting aircraft
during stop in NaplesNOAA’s hurricane awareness tour comes Friday to the Naples Municipal Airport with a chance for the public to tour aircraft used in hurricane forecasting.Naples is the last stop on this week’s National Oceanic and Atmospheric Administration and AirRead More:Unique Visitors - 413,410
PCA partners with FLASH Hurricanes cause millions of dollars of damage across the US every year, but careful planning can help individuals and communities to prepare and build in order to standup to these deadly storms.Naples is the last stop on this week’s National
Read More:Unique Visitors - 118,994
13 hurricane season myths debunked With hurricane season comes a barrage of ideas about how storms work, how to prepare yourself and your home, and what kind of damage a storm can do. But knowing what is myth and what is reality can keep you and your family safe.So here are 13 myths debunked, in no particular order.
Read More:Unique Visitors - 775,306
Increasing Community Resilience through Building Codes and Standards
On May 10, 2016, the Obama Administration announced public and private sector efforts to increase community resilience through building codes and standards.“Building codes set the baseline for the safe designRead More:
News Media Outcomes - Regional
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Surviving the Storm
News Reel:
News Reel:
News Reel:Unique Visitors - N/A
With increase in extreme weather, construction industry partners with Obama
to work on more resilient building codesCiting research linking climate change with an increase in extreme weather occurrences and the likelihood of further increases in the future, President Obama recently hosted government agencies and private groups at the White House for a ConferenceRead More:Unique Visitors - 80,926
Learn from the Past, Build for Tomorrow- Building Safety Month Week 3
Making sure your family is prepared for any natural disaster is important. Your actions can ensure that no matter what Mother Nature brings, you, your family and your community will be resilient.Here are a few tips to follow from the Federal AllianceRead More:Unique Visitors - N/A
USGBC Joins National Leaders at the White House During Building Safety Month, Commits to Continue Focus on ResilienceWashington, DC—(May 11, 2016)—USGBC and an array of national building industry leaders gathered this week at the White House’s national conference on resilient building codes to discuss the economicRead More:
News Media Outcomes - Regional
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Consider These 5 Things When Reviewing Your Hurricane Coverage
Hurricanes provide little advance notice, and insurance companies typically don’t accept new coverage as a storm approaches.That means it’s usually a good idea to review yourRead More:Unique Visitors - N/A
“Learn from the Past, Build for Tomorrow”Making sure your family is prepared for any natural disaster is important. Your actions can ensure that no matter what Mother Nature brings, you, your family and your community will be safe and resilient.Since 1980 and founded by the International Code Council, Building Safety Month has been an annual Read More:Unique Visitors - 6,743
Resilient Housing A Focus During Building Safety Month
The first week of May focused on “Building Solutions for All Ages” and week two on “The Science Behind the Codes.”The week of May 16-22 looks at preparing for natural disasters with “Learn from the Past, Build forRead More:Unique Visitors - 47,228
How to prepare for a hurricane - CBS12 Hurricane Guide
Long before a hurricane or tropical storm hits, you should PREPARE. Prepare yourself, your home, and your family with physical supplies and a plan. Here are some of the most basic steps you should take to prepare for an impending storm in south FloridaRead More:Unique Visitors - 380,217
Portland Cement Association Joins Hurricane Awareness Tour
SKOKIE, Illinois (May 17, 2016) - Every year, hurricanes cause millions of dollars of damage across the United States. But with some careful planning, individuals and communities can prepare and build to stand up to these deadly storms. The Portland Cement Association (PCA) is teaming up with the Federal Alliance for Safe Homes (FLASH)
Read More:Unique Visitors - 43,238
New Orleans Events – Monday, May 16, 2016
Monday, May. 16 - Friday, May. 20 – National Oceanic and Atmospheric Administration hurricane experts begin weeklong tour to five Gulf Coast cities aboard Read More:Unique Visitors - N/A
News Media Outcomes - Regional
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Resilience Building Coalition Releases Progress Report
The American Institute of Architects (AIA), National Institute of Building Sciences (NIBS) and 38 other leaders of America’s design and construction industry, today released a report on progress made on the resilience front since the Resilience Building Coalition announced the Building Industry StatementRead More:Unique Visitors - 13,154
Durham students take part in National Hurricane School
The world of hurricane hunting came to life today for one local school. Meteorologists from the National Hurricane Center along with the University of Rhode Island broadcasted live from the Galveston, Texas stop of the hurricane awareness tour, giving students a behind the scenes look at the world of forecasting.Read More:
Hurricane Hunters, NOAA promote hurricane preparedness
Hurricane season starts June 1 and to promote preparedness an Air Force Reserve Hurricane Hunter aircrew with their WC-130J Super Hercules and a team of National Oceanic and Atmospheric Administration hurricane experts visited five Gulf Coast cities as part of this year’s HurricaneRead More:
Hurricane Awareness Tour Day 4
News Reel:
Inside a Hurricane Hunter planeEmergency officials joined the National Weather Service Thursday morning in alerting us to important lessons we should know during this hurricane season.Meantime, Mobile area school children had a chance to tour some of the aircraft that fly into hurricanes.Read More:
Take a look inside the Hurricane Hunter’s C-130
MOBILE, AL (WDAM) - WDAM TV’s Lauren Coleman went aboard the U.S. Air Force Reserve WC-130J “Hurricane Hunter aircraft” ahead of the 2016 hurricane season.It was all in part of the 2016 NOAA Hurricane Awareness Tour at the Mobile Downtown Airport atRead More:
News Media Outcomes - Regional
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Hurricane Awareness 2016 Tour Prepares Central Florida
NAPLES, Fla- A hurricane awareness tour ended in Naples, Florida. The tour seeks to show different communities in Florida, how to be prepared for upcoming hurricanes. The first official day of the Atlantic hurricane season is June 1st. “Florida is always at risk,” official member Santos says. TheRead More:
Hurricane Awareness Tour’s key message: Prepare now
NOAA’s 2016 Hurricane Awareness Tour touched down Thursday in Mobile, bringing a chance to tour a hurricane hunter aircraft – and a warning that when it comes to hurricanes, the real danger lies in being unprepared.The tour was a major multi-agency effort, with NOAA,Read More:
NOAA Hurricane Awareness TourAs we approach the beginning of the Atlantic 2016 Hurricane Season which begins June 1st, we will take a look at the Hurricane Hunters.NOAA and the US Air Force Reserve both fly planes into the Storms to get the data required to predict the Storms path, strength direction and much, muchRead More:
Hurricane Hunters, NOAA stress hurricane preparedness
KEESLER AIR FORCE BASE, Miss. (AFNS) -- An Air Force Reserve “Hurricane Hunter” aircrew with their WC-130J Super Hercules joined National Oceanic and Atmospheric Administration hurricane experts May 16-20 to promote preparedness at five Gulf Coast cities.Before the hurricane season starts on June 1, theRead More:
Hurricane Hunters, NOAA promote hurricane preparedness
KEESLER AIR FORCE BASE, Miss. --Hurricane season starts June 1 and to promote preparedness an Air Force Reserve Hurricane Hunter aircrew with their WC-130J Super Hercules and a team of National Oceanic and Atmospheric Administration hurricane experts visited five Gulf Coast cities as part of this year’s HurricaneRead More:
Hurricane Hunters Land In Galveston To Raise Awareness
Hurricane season begins June 1, and to make residents aware of it, officials are touring the Gulf Coast with their “Hurricane Hunter” airplanes.“It only takes one”. That is what the National Oceanic and Atmospheric Administration (NOAA) wants you toRead More:
News Media Outcomes - Regional
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PCA Joins Hurricane Awareness TourSKOKIE, Ill. - Every year, hurricanes cause millions of dollars of damage across the United States. But with some careful planning, individuals and communities can prepare and build to stand up to these deadly storms.The Portland Cement Association (PCA) is teaming up with the Federal Alliance for Safe Homes (FLASH)Read More:
Hurricane Hunters provide up-close look at storm tools in Naples
Hurricane Hunters are tasked with the job of flying data-gathering planes into and around the eye of a hurricane, and they landed in Naples Friday as part of a hurricane awareness tour.“A lot of things can go wrong at 4,500 feet with being far away from a hurricane. You add the hurricaneRead More:
National Hurricane Center It’s Day 1 of the 2016 NOAA Hurricane Awareness Tour - we’re in San Antonio, Texas. Remember, hurricanes have big impacts on inland areas, especially from flooding. The day began with a press briefing, followed by more than 700 school children touring the USAF WC-130J hurricane hunter plane and a visit to the NOAA G-IV aircraft. Lots of media interviews throughout the day, too.Read More:
NOAA’s Hurricane Awareness Tour makes landfall in Galveston
Hurricane season starts June 1 and if the Weather Research Center’s “Cyclone Strike Index” predictions are close, better get ready to “hunker down!”They’re predicting 7 to 10 named storms, four hurricanes, and say there’s a better-than-not chance the Texas coast will see some action in 2016.Read More:
NOAA Gulf Coast Hurricane Awareness Tour makes a stop in AL
Be prepared for hurricane season. That’s the message in Mobile at the NOAA Gulf Coast Hurricane Awareness Tour.Storm season is just a dozen days away. The experts say now is the time you should be checking on your insurance, gathering storm supplies and checkingRead More:
Weather tracking planes land in Galveston for 2016 NOAA Hurricane Awareness TourThe federal government wants to remind everyone about hurricane season, which is why the National Weather Service is touring its “Hurricane Hunter.”The 2016 National Oceanic and Atmospheric Administration Hurricane Awareness Tour visited Scholes International Airport in Galveston TuesdayRead More:
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National Hurricane Center: Hurricane Webinar 2016
A free webinar on hurricanes will be offered to grades 4, 5, and 6 on May 17 at 11 a.m. EDT (10 a.m. CDT). This webinar is part of the 2016 Hurricane Preparedness Week and the NOAA Hurricane Awareness Tour. The webinar will be broadcast liveRead More:
NOAA Gulf Coast Hurricane Awareness Tour makes a stop in AL
Be prepared for hurricane season. That’s the message in Mobile at the NOAA Gulf Coast Hurricane Awareness Tour.Storm season is just a dozen days away. The experts say now is the time you should be checking on youRead More:
NOAA Hurricane Team to Embark on U.S. Gulf Coast Awareness Tour
NOAA hurricane experts will visit five U.S. Gulf Coast cities aboard a NOAA hurricane hunter aircraft to raise awareness about storm threats and the danger of being caught without a personal hurricaneRead More:
Hurricane Awareness Tour stops in Southeast Texas
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Hurricane Awareness Tour
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Hurricane Awareness Tour Day 4
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NOAA hurricane awareness tour visits San Antonio on May 16
A slew of hurricane experts and one of the “hurricane hunter” aircraft are heading to San Antonio on May 16 to promote hurricane awareness in Texas.The 2016 NOAA Hurricane Awareness Tour is scheduled for Monday, May 16, from 9:45 a.m. toRead More:
NWS Launches Hurricane Preparedness Week
Hurricane Preparedness Week is Here: May 15-21Hurricane season is almost here, and the National Weather Service (NWS) is urging locations at risk of hurricane impacts to get ready by participating in this years Hurricane Preparedness Week, which runs Read More:
Hurricane Awareness Tour makes first-ever stop in S.A.
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Hurricane Awareness Tour makes first-ever stop in S.A.
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Hurricane Awareness Tour
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Hurricane Hunters, NOAA stress hurricane preparedness
An Air Force Reserve “Hurricane Hunter” aircrew with their WC-130J Super Hercules joined National Oceanic and Atmospheric Administration hurricane experts May 16-20 to promote preparedness at five Gulf Coast cities.Before the hurricane season starts on June 1, the Hurricane Awareness Tour made stops in San Read More:
Hurricane Preparedness WeekBroward County urges residents and the public to prepare and be “Ready. Set. Safe.”Broward County is recognizing Hurricane Preparedness Week from May 15-21, 2016 by participating in various preparedness events, including the Statewide Hurricane Exercise. Broward County will participate in the exercise on Thursday, May 19, at the Emergency Operations Center (EOC)Read More:
Hurricane Hunters, NOAA promotehurricane preparedness
Hurricane season starts June 1 and to promote preparedness an Air Force Reserve Hurricane Hunter aircrew with their WC-130J Super Hercules and a team of National Oceanic and Atmospheric Administration hurricane experts visited five Gulf Coast cities as part of this year’s Hurricane Awareness Tour May 16-20.Read More:
NOAA Hurricane Awareness TourNOAA hurricane experts will visit flying aboard the NOAA P3 Orion, USAF Reserve WC-130J, and NOAA G-IV hurricane hunter aircraft, to raise awareness of hurricane threats and impacts and the importance of planning ahead of hurricane season. The NOAA P3 Orion is used for hurricane research and reconnaissance. The versatile turboprop aircraft is equipped with an unprecedented variety of scientific observing instrumentation, radars andRead More:
Hurricane Awareness Tour Set for Tuesday, May 17th
Hurricane Hunter Aircraft on Display, Experts Share Hurricane Preparedness Tips
June 1st is right around the corner! This day marks the beginning of hurricane season and Island officials are encouraging the public to be prepared. The City of Galveston and the National Oceanic and Atmospheric Administration (NOAA) will host the Hurricane Awareness Tour from 2:30 PM to 5 PMRead More:
Hurricane Awareness Tour (HAT) Arrives in Naples, FL
Two key weather agencies – NOAA (National Oceanic and Atmospheric Administration, the parent agency of the National Weather Service – NWS) and U. S. Air Force are bringing their hurricane hunter aircraft to Naples, FL, today, Fri., May 20, 2016, as part of a week-long Gulf Coast Hurricane Awareness Tour (also known as HAT). The tour started in San Antonio, TX on May 16, with additionalRead More:
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Hurricane Awareness Tour makes stop in Alamo City
The famous hurricane hunter WC-130 and National Oceanic and Atmospheric Administration’s G-4 aircraft were in town Monday at the San Antonio Airport for what they are calling the Hurricane Awareness Tour.They are making five stops this week along the gulf coast and inland to remind everyone to makeRead More:
May 16 PCA Joins HurricaneAwareness Tour
Every year, hurricanes cause millions of dollars of damage across the United States. But with some careful planning, individuals and communities can prepare and build to stand up to these deadly storms.The Portland Cement Association (PCA) is teaming up with the Federal Alliance for Safe Homes (FLASH) Read More:
Hurricane Preparedness WeekHere on the threshold of another hurricane season the forces flew into New Orleans. It was a stop during the leg of the Gulf Coast Tour of the 2016 Hurricane Awareness and Preparedness week. Pilots, dignitaries and experts were on hand and expressed the same common theme.Dennis Feltgen of the National Hurricane CenterRead More:
Hurricane Hunters Land in MobileIt’s day four of the NOAA Hurricane Awareness tour. It’s an event put on by our local National Weather Service in conjunction with other government and first responder agencies.This morning local children were given tours of the Escambia County Command Center and, of course, the Hurricane Hunter aircraft. Jason Beaman of theRead More:
Hurricane Awareness Tour coming to Galveston May 17th
As part of Hurricane Preparedness Week the Hurricane Awareness Tour is coming to Scholes International Airport at Galveston May 17th. Two hurricane hunter aircraft, the USAF C130 and the NOAA G4 will landing that morning and on display during the event. The USCG and Texas DPS will have helicopters as well. The City of Galveston willRead More:
Meet some real Hurricane Hunters next week
You can tour two hurricane reconnaissance planes, meet some of their crew members and learn about storm preparedness during a program May 18 at Lakefront Airport in New Orleans.Part of the National Weather Service’s Hurricane Awareness Tour, the program is scheduled for 2:30-5 p.m. at the airport, 6001 Stars and Stripes Blvd., NewRead More:
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Hurricane Hunters serve up knowledge at 2016 tour
The National Weather Service Thursday is hosting a Hurricane Awareness Tour in the Port City. School kids are getting the first peak at the fun, and you are invited to learn more!Local 15 Chief Meteorologist Chris Dunn and Meteorologist Jake Dunne ventured out to the event.The event is at 2:30 - 4 p.m. at Brookley Field. It’s Read More:
Residents urged to be prepared as the 2016 hurricane season approaches
Make an emergency kit and have a plan because it only takes one hurricane to cause major damage to your home or community. This week marks Hurricane Preparedness Week, and as the June 1 start of the Atlantic hurricane sea-son approaches area residents are reminded of the importance of having emergency supply kits and Read More:
Hurricane Hunters bring awareness tour to Myrtle Beach
Wed, 06 May 2015 21:40:00 GMT — The men and women who put their lives on the line to gather weather data from inside a storm came to the Grand Strand Wednesday.The Hurricane Hunters brought their hurricane awareness tour to the Myrtle Beach General Aviation Read More:
Hurricane StrongThis week will see the ultimate combination of events intended to raise public awareness of the necessity for disaster-resistant construction: It is week three of ICC’s Building Safety Month; National Hurricane Preparedness Week, as proclaimed by the U.S. president; the NOAA Hurricane Awareness Tour of the Gulf Coast; and the kickoff of the newRead More:
Hurricane Hunters make stop in GalvestonThe Hurricane Hunters came to Galveston yesterday. The US Air Force C130 and the NOAA G IV planes are both important tools for surviving hurricane season.“Every single time we fly, we answer two questions. Number one, where is the hurricane going to go? And number two, how bad is it going to be?,” Jason Mansour, the Aircraft Commander of the NOAA G IV Read More:
Look inside a hurricane hunter aircraftIf you’ve ever wondered how we learn about severe storms such as hurricanes, it takes a special team of pilots and planes to collect the data.One of five visits on the East Coast, The Hurricane Awareness Tour touched down in Atlantic City on Monday.The classroom was moved outside for more than 300 Read More:
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Hurricane awareness tour in SA Officials with the National Oceanic and Atmospher-ic Administration and “hurricane hunter” aircraft crews are in San Antonio, raising awareness of the need to prepare for the summer hurricane season, even in inland areas where flooding can occur. “The least we can all do is get our friends, our family members, ourRead More:
Take a look inside the Hurricane Hunter’s C-130
WDAM TV’s Lauren Coleman went aboard the U.S. Air Force Reserve WC-130J “Hurricane Hunter aircraft” ahead of the 2016 hurricane season.It was all in part of the 2016 NOAA Hurricane Awareness Tour at the Mobile Downtown Airport atRead More:
Hurricane planes help predict flash floods
Harlandale fourth- and fifth-graders wait to tour an Air Force Reserve WC-130J Hercules hurricane hunter. Flying in and out of storms, typically for up to six hours, teams of “hurricane hunters” keep Gulf Coast residents, and even San Antonians, from being taken by surprise with flash floods, violent winds and tornaRead More:
May 15 – 21 is Designated as Hurricane Preparedness Week
“It only takes one”. That is what the National Oceanic and Atmospheric Administration (NOAA) wants you to remember about hurricanes. Only one storm can change your life and can change your community.Hurricanes and tropical cyclones are some of the most powerful, dangerous, and destructive stormsRead More:
Take a look inside the Hurricane Hunter’s C-130
MOBILE, AL (WDAM) - WDAM TV’s Lauren Coleman went aboard the U.S. Air Force Reserve WC-130J “Hurricane Hunter aircraft” ahead of the 2016 hurricane season.It was all in part of the 2016 NOAA Hurricane
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Building Energy Codes: Savings Today and a Resilient Tomorrow
The Alliance to Save Energy considers building energy codes – which exist to improve building energy efficiency – to be among the most cost-effective means of lowering household utility bills, strengthening U.S. energy security and reducing harmful emissions. The building sector accounts for an incredible 40 percent of U.S. energy consumption, so every energy efficiencyRead More:
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Hurricane Hunters, NOAA promote hurricane preparedness
KEESLER AIR FORCE BASE, Miss. -- Hurricane season starts June 1 and to promote preparedness an Air Force Reserve Hurricane Hunter aircrew with their WC-130J Super Hercules and a team of National Oceanic and Atmospheric Administration hurricane experts visited five Gulf Coast cities as part of this year’s Hurricane Awareness Tour May 16-20.Read More:
Hurricane Awareness Tour kicks off in San Antonio
JOINT BASE SAN ANTONIO-RANDOLPH, Texas -- The 12th Operations Support Squadron Weather Operations Flight at Joint Base San Antonio- Randolph attended the annual Hurricane Awareness Tour, which kicked off May 16 at the San Antonio International Airport.Hosted by the National Weather Service ForecastRead More:
NOAA Gulf Coast Hurricane Awareness Tour makes a stop in AL
Be prepared for hurricane season. That's the mes-sage in Mobile at the NOAA Gulf Coast Hurricane Awareness Tour.Storm season is just a dozen days away. The expertsRead More:
Take a look inside the Hurricane Hunter’s C-130
MOBILE, AL (WDAM) - WDAM TV’s Lauren Coleman went aboard the U.S. Air Force Reserve WC-130J “Hurricane Hunter aircraft” ahead of the 2016 hurricane season.It was all in part of the 2016 NOAA Hurricane
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Get Prepared: Hurricane Awareness Tour
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Hurricane awareness tour Scholes 17-May“Saw this and thought I would pass it on.Years ago I boarded a hurricane hunter C130 at the air show i would like to see a new one.”cheers Read More:
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#HurricaneStrong Kids
The National Hurricane Center and the University of Rhode Island broadcast a webinar from Galveston reaching 10,000 schoolchildren with simulated “live tracking” of a mock hurricane, leveraging new educational material at hurricanestrong.org.
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#HurricaneStrong Calendar of EventsJanuary - June 2016
May 16-20 Hurricane Awareness Tour - San Antonio and Galveston, Texas; New Orleans, Louisiana; Mobile, Alabama; Naples, FloridaMay 21 Savannah Home Depot Expo - Savannah, GeorgiaJune 2 Night at the Tides - Norfolk, VirginiaJune 4 Hurricane Expo - Orlando, Florida June 18 Build Your Bucket - Tallahassee, Florida
January 27-29 FLASH Annual Conference - Orlando Florida March 21-14 National Hurricane Conference - Orlando, FloridaApril 13 Girl Scout Day at FEMA – Preparing Our Future Leaders, Washington DC May 15 Home Depot Workshops Hurricane Expo, Seminole County, Florida
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#HurricaneStrong Home
Before
After
FLASH, the Portland Cement Association (PCA), BASF – The Chemical Company, Huber Engineered Woods, and others have already committed to join local architect, Illya Azaroff, Director of Design +LAB architect PLLC, to help create a disaster resilient home for a deserving Breezy Point resident, Diane Hellriegel. Forced from her Breezy Point home by the wind, waves, and flooding of Superstorm Sandy, she still has not been able to return.
Diane’s home will demonstrate best practice, code compliant coastal construction using a variety of strong, innovative materials. Resilience and energy efficiency are natural partners. With the help of PCA partner The Energy Environmental Building Alliance (EEBA), and involvement of the New Jersey Institute of Technology (NJIT), the project will demonstrate the energy efficient benefits of the home as well. A qualified HERS rater will certify the performance level of the house upon completion.
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The inaugural 2016 #HurricaneStrong campaign brought together the most recognized public and private brands in the disaster safety movement to advance the cause of hurricane resilience and inspire hurricane readiness by increasing public awareness and action before the next storm strikes.
The campaign generated more than 200 national and regional news stories and #HurricaneStrong became the official hashtag for hurricane preparedness on Twitter with more than 15,000 tweets in 2016.
Planning for the 2017 #HurricaneStrong campaign is already underway. If you’re interested in following the project or joining the 2017 #HurricaneStrong campaign, visit the #HurricaneStrong website, or email [email protected].
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The new National Hurricane Resilience Initiative #HurricaneStrong would not have been possible without the hard work and dedication of the many organizations that support the mission of strengthening homes and safeguarding families from disaster. We wish to thank them for their contributions that are making the first year successful, and we look forward to continued collaboration that will grow this important effort in years to come.
Federal Emergency Management Agency
Florida International University International Hurricane Research Center
Kohler Generators FLASH Legacy Partner
National Hurricane Center
National Weather Service Forecast Office Austin-San Antonio
National Weather Service Forecast Office Houston
National Weather Service Forecast Office Miami
National Weather Service Forecast Office Mobile
National Weather Service Forecast Office New Orleans
National Weather Service Forecast Office Tampa
NOAA Office of Marine and Aviation Operations MacDill Air Force Base
NOAA's Weather-Ready Nation
Portland Cement Association FLASH Legacy Partner
Simpson Strong-Tie Co. FLASH Legacy Partner
State Farm Insurance Companies FLASH Legacy Partner
The Home Depot FLASH Legacy Partner
The Weather Channel FLASH National Media Partner
U.S. Air Force Reserve – 53rd Weather Reconnaissance Squadron, 403rd Wing Keesler Air Force Base
University of Rhode Island Hurricanes: Science and Society
USAA FLASH Legacy Partner
Acknowledgements
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