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Ely Jacobsohn, DOE, HPwES Program Manager

National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

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Page 1: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

Ely Jacobsohn, DOE, HPwES Program

Manager

Page 2: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

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I. Introduction

II. Partnership with NCSHA

III. What is Home Performance with ENERGY STAR?

IV. Home Performance with ENERGY STAR Sponsorship

Special Shout Out to our HFA Sponsors

Alaska Housing Finance Corporation

Kentucky Housing Corporation

Page 3: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

Credentialed Workforce

Whole House

Assessment

Work Scope &

Installation

Quality Assurance &

Test Out

HPwES Project

What is Home Performance with ENERGY STAR?

Trust – the work and the workerQuality – third-party quality assuranceWhole-House Approach – methodical,

thoughtful improvements

A public-private voluntary partnership program focused on turning building science-based recommendations into solutions for

improved, energy-efficient homes

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Page 4: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

ENERGY STAR New and Existing Homes ProgramsEN

ERG

Y ST

AR H

omes

• New construction and substantial renovations

• Certified Rater is primary POC with builder or homeowner

• Provider network oversees Raters and is responsible for quality assurance

• Provides an asset rating• Labels homes achieving

threshold performance standards

Hom

e Pe

rfor

man

ce w

ith E

NER

GY

STAR • Existing home improvements

• Participating Contractor is primary POC with homeowner

• Program Sponsors oversee contractors and are responsible for local program implementation including QA

• Provides whole-house assessment, report, and estimated savings for installed improvements

• Does not label homes but provides a certificate of completion

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Page 5: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

Home Performance with ENERGY STAR Update

• Completed over 480,000 projects since 2002 (through Q2)

• 22,381 projects completed in Q1 of 2015. That is about 5% growth compared to 2014Q1.

• 93,220 projects completed in 2014. This is 15% growth compared to 2013. The GHG emissions reduction because of these projects equals to taking more than 40,000 cars off the road for one year.

• Added the Alaska Housing Finance Corporation as a HPwES Sponsor in April 2015

• Kentucky Housing Corporation joined in 2011

• The average invoice cost of a project in 2014 was $5,600 (ranging from $600 – $17K). On average about 65% of the invoice cost was covered by the homeowner. The rest was covered by incentives.

Page 6: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

• Eligible to use the widely-recognized Home Performance with ENERGY STAR marks and ENERGY STAR Partner mark through *MY ENERGY STAR Account Access*

• Become part of a growing Home Performance with ENERGY STAR family of Partners• Sponsor recognition through the ENERGY STAR Partner of the Year Awards• Dedicated Account Manager Support

o Supports access to the national Program and to technical assistance o Fosters regional coordination among Sponsors

Regional collaboratives established in SW, SE, and MW; pursuing for NE and NW • Facilitated access to other DOE Residential Program resources including:

o Better Buildings Residential Program Better Buildings Residential Program Solution Center Better Buildings Residential Network

o WAP - Workforce Guidelineso Building Americao Home Energy Score

• Coordinate and collaborate with sister agencies• Help evolve HPwES (We value transparency)

o We encourage stakeholder involvement through webinars, meetings, regional collaboratives and comment periods on new program policies and guidelines

Benefits for Partners

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Page 7: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

• Use the widely-recognized Home Performance with ENERGY STAR marks

• Separate your company from your competition

• Become part of a growing Home Performance with ENERGY STAR family

• Home Performance with ENERGY STAR Contractor of the Year (NEW)

• Access to marketing toolkit on password protected ENERGY STAR website

• Access to other resources such as standardized forms, templates, “pitch book” and lead forms

• Support for development of internal quality management system

• Contractor recognition (Century Club)• Access to classroom, field training and

mentoring support• Access to sales and marketing training

workshops

Keith Williams/Quality Insulation Installers2014 Housing Innovation Award Winner

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Benefits for Contractors

Page 8: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

• 87% of households recognized the ENERGY STAR® label when shown the label

• 85% of households had a high or general understanding of the label’s purpose

• 64% of households associated the ENERGY STAR® label with “efficiency or energy savings”

• 73% said the label influenced at least one of their purchase decisions very much or somewhat

• 75% were likely to recommend ENERGY STAR-labeled products to a friend

Importance of the ENERGY STAR Brand

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Page 9: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

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How HFAs Can Partner with HPwES

HFAs can either become HPwES Sponsors or partner with existing HPwES Sponsors

Two HFAs are already HPwES Sponsors (Kentucky and Alaska) Other HFAs work with HPwES Sponsors (Minnesota and

North Carolina) Energy efficiency goes to the heart of housing affordability –

not just getting consumers into homes but also helps keep them in their homes

Page 10: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

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Why HFAs Should Partner with HPwES

Benefits to HFAs Access and use of the ENERGY STAR Brand! Don’t have to

reinvent the wheel with branding Can support and enhance HFA single family rehabilitation

programs HFAs can gain access to skilled contractor base Energy efficiency is consistent with and supports the

mission of HFAs HPwES focuses on quality work that targets health, safety

and comfort

Page 11: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

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Why HFAs Should Partner with HPwES

Benefits to HFAs HFAs can leverage subsidy if HPwES Sponsors or other

programs (utility, manufacturer, state & local gov’t) already have rebates available

Some HPwES Programs have financing programs and products that can be used with HFA subsidies and their programs

HFAs can provide financing that can be used with rebates that HPwES Sponsors and utilities may have available

Page 12: National Council of State Housing Agencies 2015 Annual Conference “Value Proposition for Home Performance with ENERGY STAR” 9-29-2015 Ely Jacobsohn, DOE,

For more information

• Ely Jacobsohn, DOE, HPwES Program Manager – [email protected]

• Andrew Isaacs, SRA, Finance Lead/Account Manager – [email protected]

http://www.energystar.gov/homeperformance

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