Nathalie nahai social media and the power of innate interestingness

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SOCIAL MEDIA

NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH

__________ __________!and the power of!

INNATE INTERESTINGNESS


1 WHY USE SOCIAL MEDIA? 2 INNATE INTERESTINGNESS 3 KEY TAKEAWAYS

2 NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH


1 WHY USE SOCIAL MEDIA?



PSYCHOLOGICAL NEEDS


Satisfies our deep-seated desire for connection & communication Helps us measure the intimacy and influence index of our relationships For many it has become key to self-esteem


A FEW STATS


Global study: students & young workers 1 56 % would refuse to work for a company that banned access to SM 24% access to SM would be a deciding factor in accepting a job


SM IN ORGANISATIONS


Can engender a sense of belonging Its use (or lack thereof) can reflect and change an organisation’s culture Can act as an alternative social structure(Twitter + Arab countries = culture clash)


RISKS


Lack of controllability Difficult to monitor & manage Transparency & accountability It’s a two-way conversation Flatter structure Can result in power shifts


BLOOPERS


#gettingslizzerd at American Red Cross


2 INNATE INTERESTINGNESS



ADOPTION

How do we get employees to adopt social media within an organisation?



ADOPTION Psychology of decision-making shows: We are motivated to achieve our goals in the most rewarding, effective way possible 2 Our response to a request will usually stem from the way we feel about it 2



COMPLIANCE We’re more likely to comply with requests we find interesting in and of themselves The kick we get from performing exciting or stimulating tasks can boost compliance 3

SM is more likely take root if adopted by seniors within the company



CASE STUDY: OPINION SPACE



CASE STUDY: OPINION SPACE

Silverman Research & Opinion Space Interactive, visually compelling online survey based on feedback Social and engaging, showed position relative to peers



3 KEY TAKEAWAYS



KEY TAKEAWAYS SM can provide a powerful way to effect cultural change in an organisation Successful adoption depends on making your internal SM rewarding and engaging SM should help your employees meet their goals to be rewarding



WANT TO KNOW MORE?

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Contact my agent: [email protected]

The Web Psychologist . com @TheWebPsych



REFERENCES

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1 Cisco (2011) ‘Connected world technology report’ www.cisco.com/en/US/netsol/ns1120/index.html (accessed 9 January 2012).

2 R. B. Cialdini and N. J. Goldstein (2004) ‘Social influence: Compliance and conformity’, Annual Review of Psychology, 55: 591–621

3 B. Rind and D. Strohmetz (1999) ‘Effect on restaurant tipping of a helpful message written on the back of

customers’ checks’, Journal of Applied Social Psychology, 29: 139–44.


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Nathalie nahai social media and the power of innate interestingness