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Contents
Executive Summary ................................................................................................................... 3
Coverage Grid ............................................................................................................................ 4
Coverage Summary ................................................................................................................... 4
NATCON Pre-event Coverage ................................................................................... 13
NATCON Event Print Coverage ................................................................................. 26
NATCON Event Broadcast Coverage ........................................................................ 75
NATCON Event Online Coverage .............................................................................. 80
3
EXECUTIVE SUMMARY
NATCON 2018 further provided us to position CREDAI as a thought leader in the Indian
Real Estate industry, by leveraging its fruitful partnership with leading IPCs and having a
futuristic outlook on the growth prospects of the sector.
Through the total 120 stories (62 Print, 4 Broadcast and 54 Online) published, we
garnered PR value worth INR 2,57,61,453 (INR Two Crore Fifty eight lakh Forty four
thousand Two hundred and fifty-three).
36 minutes of broadcast coverage garnered on key business channels such as CNBC
Awaaz (aired twice on Independence Day) and Zee Business.
Compared to 2017, where we had garnered 41 stories, the coverage enhanced
qualitatively and quantitatively.
Year Print Online Broadcast Total
NATCON 2017 26 14 1 41
NATCON 2018 62 54 4 120
KEY FOCUS AREAS AT NATCON:
1. JLL/ Cushman/ CBRE Report
With 3 leading IPCs being the knowledge partners at the event, we leveraged their
different areas of expertise with regards to the industry. We highlighted their key
findings which spoke largely on the increased sales, investments and the
encouraging future outlook of the sector.
2. CREDAI’s Stance on GST, other pressing issues in the industry
CREDAI’s strong stance on the need for the government and other authorities to
intervene in the case of high GST, providing appropriate means for land financing
for projects under Affordable Housing, among others.
3. Pre-event conversations on NATCON 2018
Setting NATCON as the thought leadership event of real estate and initiating
conversations on this year’s theme – “Breaking the Stereotypes”. A pre-event Press
Release was issued to create anticipation for the event to maintain a higher share
of voice across sessions.
4
COVERAGE ANALYSIS
- A total of 120 stories appeared on NATCON 2018, encapsulating the enhanced
efforts and progress of positioning it as the leading real estate platform in India
- 60% of the stories garnered have appeared in CAT A publications across key
mainlines, financials, broadcast and online media
- Primarily, the stories revolved around the key findings of the reports by the 3
IPCs – with more focus on the JLL’s report on the increased sales in H1 2018
- Basis the one on one interactions aligned with CREDAI spokespeople, CREDAI’s
stance on various industry issues was also highlighted and was reflected
comprehensively
- Germany’s budding economic relationship with India, and its infrastructure
sector in particular, was also the subject of media interest at the event
52%
3%
45%
Coverage Analysis
Print Broadcast Online
60%
35%
5%
Coverage breakdown - Print
Regional
Mainlines
Financials
5
COVERAGE GRID
Pre-Event
Sr no Date Publication Article PR Value
1. 30/4/2018
Namasthe
Telangana
CREDAI to host NATCON at
Berlin 5,17,602
2. 26/7/2018 Saurastra Bhumi
CREDAI to host conclave at
Berlin 96,874
3. 28/7/2018 The Hans India
CREDAI to host conclave at
Berlin 74,700
4. 26/7/2018 News Points
CREDAI to host conclave at
Berlin 68,053
5. 26/7/2018 Sunvilla samachar
CREDAI to host conclave at
Berlin 57,928
6. 26/7/2018 Nirmal Netro
CREDAI to host conclave at
Berlin 54,382
7. 26/7/2018 Standard Herald
CREDAI to host conclave at
Berlin 18,900
8. 26/7/2018 Satellite Samachaar
CREDAI to host conclave at
Berlin 47,120
9. 26/7/2018 Gujarat Pranam
CREDAI to host conclave at
Berlin 47,154
10. 26/7/2018 Times of Kannavati
CREDAI to host conclave at
Berlin 38,911
11. 26/7/2018 Tapobhumi Gujarat
CREDAI to host conclave at
Berlin 35,666
12. 26/7/2018 Dainik Viswamitra
CREDAI to host conclave at
Berlin 27,943
13. 2/8/2018 Nav Gujarat Samay
CREDAI to host conclave at
Berlin 30,009
Event
Print Sr no
Date Publication/Portal Article PR Value
6
14. 3/8/2018 The Economic
Times
Housing sales up by 25% in
top 7 cities 18,67,110
15. 4/8/2018 The Times of India City no 1 in home sales
jump Survey 1,40,685
16. 4/8/2018 The Times of India Housing Sales clock 25%
increase in first half of 2018 3,81,150
17. 11/8/2018 The Times of India Home sales up by 25% 23,28,527
18. 4/8/2018 Dainik Jagran
‘Housing for All’ will lead to
over 20 Crores of business
for real estate
10,92,517
19. 4/8/2018 Dainik Bhaskar
From Jan to June, housing
sales rose 25% in top 7
cities
2,11,106
20. 11/8/2018 The Hindu Two CREDAI reports
released 3,96,000
21. 6/8/2018 Business Standard
GST on flats under
construction should be
reduced
1,35,000
22. 5/8/2018 The Sunday
Standard
JLL report ranks Kochi as
the topmost emerging city
in India
1,43,550
23. 5/8/2018 The Hindu Home sales rise 25% on
rise in buyer confidence 1,35,000
24. 4/8/2018 Hindustan Times Housing sales surge 25% in
H1 CREDAI JLL Report 1,52,760
25. 4/8/2018 Indian Express
Home sales rise 25% in H1
on Rise in Buyer
Confidence
3,98,970
26. 4/8/2018 The New Indian
Express
Sales of housing units
shows upward trend in
Chennai
96,360
27. 11/8/2018 The New Indian
Express
Realty Sector's engines are
beginning to fire 13,27,920
28. 4/8/2018 The Financial
Express
Home sales in top seven
cities up 25% in H1 of 2018
on consumer confidence
Report
2,38,700
29. 7/8/2018 DNA CREDAI-Cushman and
Wakefield Report 3,58,000
7
30. 4/8/2018 DNA
Joint Reports released at
CREDAI NATCON 2018,
Berlin
2,12,000
31. 6/8/2018 The Statesman Housing sales surge by
25% in H1 Report 6,52,050
32. 4/8/2018 Deccan Chronicle Residential realty sales rise
25% Study 4,12,095
33. 4/8/2018 Afternoon Despatch
& Courier
Home sales rise 25% in H1
on rise in buyer confidence
Survey
10,200
34. 4/8/2018 DT Next
Germany to give India 1bn
euros for urban
development
3,35,200
35. 4/8/2018 The Asian Age Residential realty sales rise
25% study 1,84,080
36. 4/8/2018 Divya Bhaskar India Housing Sale 25% up 36,900
37. 7/8/2018 Divya Bhaskar CREDAI -Cushman Report 61,500
38. 11/8/2018 Eenadu Behind the Berlin trail 4,64,262
39. 4/8/2018 Namasthe
Telangana
Joyfully CREDAI conference
at Berlin 9,57,852
40. 4/8/2018 Namasthe
Telangana Speed of Sales 27,11,268
41. 4/8/2018 Andhra Jyothi Sale of Homes 2,80,736
42. 4/8/2018 The Financial
Express - Gujarati
Indian Avas sales year 2018
CREDAI JLL report 61,750
43. 7/8/2018 The Financial
Express – Gujarati
Real Estate Sector PR
Investment 22% down 85,250
44. 11/8/2018 Maharashtra Times Housing sales in cities on
the rise 10,45,170
45. 8/8/2018 Punya Nagari GST on Under Construction
flats should be reduced 35,200
46. 7/8/2018 Navbharat GST on under construction
flats should be reduced 74,000
47. 7/8/2018 Dinamalar
Private equity inflows in
realty down 22% in April-
June quarter, says report
2,08,680
8
48. 4/8/2018 Prabhat
CREDAI claims that
housing sales have gone
up
57,000
49. 4/8/2018 Tarun Bharat Housing sales up by 25% in
H1 2018 33,300
50. 4/8/2018 The Hans India Hyderabad realty posts
robust sales in 2018 6,53,000
51. 5/8/2018 Aaj Ka Anand Real Estate Sector to reach
20 crore 66,400
52. 5/8/2018 Mana Telangana Grandly CREDAI
conference in Berlin 79,904
53. 6/8/2018 Mail Today CREDAI JLL Report reveals
25% surge in 4,06,400
54. 6/8/2018 Prabhat Khabar
Flats under construction
should be exempt from
GST
5,400
55. 7/8/2018 Millennium Post Private Equity inflows in
realty dip 22% in Q1 3,85,200
56. 8/8/2018 The Echo of India My Biopic will be boring -
Anil 60,000
57. 11/8/2018 Pudhari The Year of Offers 1,71,900
58. 11/8/2018 Sandhyanand Top 7 cities see surge in
housing sales 24,600
59. 13/8/2018 Kesari Housing sales see a
sizeable surge 20,400
60. 8/8/2018 Satellite Samachar Home sales up by 25% 96,997
61. 8/8/2018 Saurashtra Bhumi Home sales up by 25% 86,229
62. 8/8/2018 Subah Savera Home sales up by 25% 67,933
Broadcast
Date Channel Headline PR Value
63. 15/8/2018 CNBC Awaaz
Real Estate’s biggest
convention held at Berlin –
CREDAI NATCON 2018
25,00,000 (Aired
twice on
Independence Day)
64. 7/8/2018 Zee Business CREDAI NATCON held at
Berlin (50 seconds) 25,000
9
65. 7/8/2018 Zee Business CREDAI demands GST
rebate (3 mins 51 seconds) 1,30,000
66. 11/8/2018 Zee Business CREDAI NATCON held at
Berlin (10 mins 19 seconds) 3,45,000
Online
Sr no Date Publication/Portal Article PR Value
67. 3/8/2018 The Times of India
India housing sales surge
25% in H1 2018 on rise in
buyer confidence
50,000
68. 3/8/2018 The Times of India
Germany intends to give
India 1 billion euros for
urban development
50,000
69. 4/8/2018 The Economic
Times Wealth
Sale of residential
properties up 25% in top 7
cities in H1
50,000
70. 3/8/2018 CNBC TV18
India housing sales surge
25% in H1 2018 says
CREDAI-JLL report
50,000
71. 5/8/2018 Zee News My life has no controversy
Anil Kapoor 50,000
72. 3/8/2018 Livemint
India housing sales surge
25% in H1 2018 CREDAI -
JLL report
50,000
73. 5/8/2018 Moneycontrol
Realtors seek hike in
abatement for land to push
under construction flats
demand
50,000
74. 6/8/2018 Moneycontrol My biopic will be boring:
Anil Kapoor 50,000
75. 5/8/2018 Financial Express
Realtors seek hike in
abatement for land to push
under construction flats
demand
50,000
76. 3/8/2018 Financial Express
India housing sales surge
25% in H1 2018 CREDAI JLL
report
50,000
10
77. 6/8/2018 Indian Express
Fanney Khan actor Anil
Kapoor Nobody will see my
biopic it will be boring
50,000
78. 4/8/2018 The New Indian
Express
Sale of Housing units
shows upward trend in
Chennai
50,000
79. 6/8/2018 The New Indian
Express
JLL report ranks Kochi as
the topmost emerging city
in India
50,000
80. 3/8/2018 Business Standard
India housing sales surge
25% in H1 2018 CREDAI JLL
report
50,000
81. 5/8/2018 Business Standard
Germany intends to give
India 1 billion euros for
urban development
50,000
82. 6/8/2018 Business Standard
Realtors seek hike in
abatement for under
construction flats
50,000
83. 5/8/2018 Business Standard My biopic will be boring
Anil Kapoor 50,000
84. 5/8/2018 BTVi
Realtors seek hike in
abatement for under
construction flats
50,000
85. 3/8/2018 Business World
Germany intends to give
India 1 billion euros for
urban development
50,000
86. 3/8/2018 India Today
India housing sales surge
25% in H1 2018 CREDAI -
JLL report
50,000
87. 5/8/2018 India Today
Realtors seek hike in
abatement for land to push
under-construction flats
demand
50,000
88. 6/8/2018 India Today
PE inflows in realty down
22 pc in Apr-June quarter,
says report
50,000
89. 5/8/2018 India Today My biopic will be boring:
Anil Kapoor 50,000
11
90. 3/8/2018 Outlook
Germany intends to give
India 1 billion euros for
urban development
50,000
91. 5/8/2018 The Hindu Home sales rise 25% in H1
on rise in buyer confidence 50,000
92. 5/8/2018 The Tribune My biopic will be boring
Anil Kapoor 50,000
93. 5/8/2018 MMR Online
Real estate sales in key
Indian cities rise by 25% in
2018 H1 CREDAI
50,000
94. 10/8/2018 Telangana Today Hyderabad shows 182%
jump in residential sales 50,000
95. 6/8/2018 Mid-day My biopic will be boring
Anil Kapoor 50,000
96. 3/8/2018 Deccan Herald Germany intends to give
India 1 billion euros 50,000
97. 6/8/2018 Deccan Chronicle
I was shocked when I failed
the FTII exam but I am here
: Anil Kapoor
50,000
98. 8/8/2018 India Post CREDAI seeks rate cut in 12
cities 50,000
99. 6/8/2018 India TV Paisa
CREDAI demands that GST
on under construction flats
in big cities should be
reduced
50,000
100. 6/8/2018 DNA
Private equity investments
in real estate down 22% in
June quarter
50,000
101. 6/8/2018 Asian Age I was shocked when I failed
the FTII exam Anil Kapoor 50,000
102. 6/8/2018 Orissa Post My biopic will be boring
Anil Kapoor 50,000
103. 6/8/2018 Steel Guru India Housing Sales surge
25% in H1 2018 CREDAI JLL 50,000
104. 5/8/2018 Latest Khabar
Realtors seek hike in
abatement for land to push
under-construction flats
demand
50,000
105. 7/8/2018 Afternoon Voice My biopic will be boring
Anil Kapoor 50,000
12
106. 7/8/2018 Bollywood
Hungama
Nobody will see my biopic
It will be boring Anil
Kapoor
50,000
107. 4/8/2018 News Barons
Residential Sales surge by
25% in H1 2018 CREDAI JLL
report
50,000
108. 4/8/2018 The Hans India Hyderabad realty posts
robust sales in 2018 50,000
109. 6/8/2018 Film Beat
Why Does Anil Kapoor
think his biopic will be a
boring one
50,000
110. 5/8/2018 News Nation My biopic will be boring
Anil Kapoor 50,000
111. 5/8/2018 Devdiscourse
Anil Kapoor says life is free
of controversies biopic will
be boring
50,000
112. 7/8/2018 Clipper 28
Anil Kapoor Nobody will
want to see my biopic It
will be boring
50,000
113. 8/8/2018 Bolly Inside No one will want to see my
biopic Anil Kapoor 50,000
114. 8/8/2018 News18
Have never been involved
in a Controversy, nobody
will want to see my biopic
50,000
115. 9/8/2018 Hermann Herald
My life has been
controversy free hence
biopic on me would be
boring Anil Kapoor
50,000
116. 10/8/2018 Ahmedabad Mirror Jhakkas Bonding 50,000
117. 10/8/2018 The Pioneer My biopic will be boring
Anil Kapoor 50,000
118. 7/8/2018 Zee News Private Equity Inflows in
Real Estate fall precariously 50,000
119. 6/8/2018 Millennium Post Private equity inflows in
realty dip 22% in Q1 50,000
120. 9/8/2018 Livemint
Decline in private equity inflow into housing segment a cue for investors to stay away
50,000
30
Publication The Times of India
Headline Housing Sales clock 25% increase in
first half of 2018
Date 4/8/2018
32
Publication Dainik Bhaskar
Headline From Jan to June, housing sales rose 25%
in top 7 cities
Date 4/8/2018
33
Publication Dainik Jagran
Headline ‘Housing for All’ will lead to over 20 Crores
of business for real estate
Date 4/8/2018
35
Publication Business Standard
Headline GST on flats under construction should
be reduced
Date 6/8/2018
36
Publication The Sunday Standard
Headline JLL report ranks Kochi as the topmost
emerging city in India
Date 5/8/2018
38
Publication Hindustan Times
Headline Housing sales surge 25% in H1 CREDAI
JLL Report
Date 4/8/2018
39
Publication Indian Express
Headline Home sales rise 25% in H1 on Rise in
Buyer Confidence
Date 4/8/2018
40
Publication The New Indian Express
Headline Sales of housing units shows upward
trend in Chennai
Date 4/8/2018
41
Publication The New Indian Express
Headline Realty Sector's engines are beginning
to fire
Date 11/8/2018
42
Publication Financial Express
Headline
Home sales in top seven cities up 25%
in H1 of 2018 on consumer confidence
Report
Date 4/8/2018
47
Publication Afternoon Despatch & Courier
Headline Home sales rise 25% in H1 on rise in
buyer confidence Survey
Date 4/8/2018
56
Publication Financial Express - Gujarati
Headline Indian Avas sales year 2018 CREDAI JLL
report
Date 4/8/2018
57
Publication Financial Express – Gujarati
Headline Real Estate Sector PR Investment 22%
down
Date 7/8/2018
59
Publication Punya Nagari
Headline GST on Under Construction flats
should be reduced
Date 8/8/2018
61
Publication Dinamalar
Headline Private equity inflows in realty down
22% in April-June quarter, says report
Date 7/8/2018
68
Publication Prabhat Khabar
Headline Flats under construction should be
exempt from GST
Date 6/8/2018
69
Publication Millennium Post
Headline Private Equity inflows in realty dip 22%
in Q1
Date 7/8/2018
77
Channel CNBC Awaaz
Headline Real Estate’s biggest convention held at
Berlin – CREDAI NATCON 2018
Date 15/8/2018
82
Publication The Times of India
Headline India housing sales surge 25% in H1
2018 on rise in buyer confidence
Date 3/8/2018
83
Publication The Times of India
Headline Germany intends to give India 1 billion
euros for urban development
Date 3/8/2018
84
Publication The Economic Times Wealth
Headline Sale of residential properties up 25% in
top 7 cities in H1
Date 4/8/2018
85
Publication CNBC TV18
Headline India housing sales surge 25% in H1
2018 says CREDAI-JLL report
Date 3/8/2018
86
Publication Zee News
Headline My life has no controversy Anil Kapoor
Date 5/8/2018
87
Publication Livemint
Headline India housing sales surge 25% in H1
2018 CREDAI - JLL report
Date 3/8/2018
88
Publication Moneycontrol
Headline Realtors seek hike in abatement for land to
push under construction flats demand
Date 5/8/2018
89
Publication Moneycontrol
Headline My biopic will be boring: Anil Kapoor
Date 6/8/2018
90
Publication Financial Express
Headline
Realtors seek hike in abatement for
land to push under construction flats
demand
Date 5/8/2018
91
Publication Financial Express
Headline India housing sales surge 25% in H1
2018 CREDAI JLL report
Date 3/8/2018
92
Publication Indian Express
Headline Fanney Khan actor Anil Kapoor Nobody
will see my biopic it will be boring
Date 6/8/2018
93
Publication The New Indian Express
Headline Sale of Housing units shows upward
trend in Chennai
Date 4/8/2018
94
Publication The New Indian Express
Headline JLL report ranks Kochi as the topmost
emerging city in India
Date 6/8/2018
95
Publication Business Standard
Headline India housing sales surge 25% in H1
2018 CREDAI JLL report
Date 3/8/2018
96
Publication Business Standard
Headline Germany intends to give India 1 billion
euros for urban development
Date 5/8/2018
97
Publication Business Standard
Headline Realtors seek hike in abatement for
under construction flats
Date 6/8/2018
98
Publication Business Standard
Headline My biopic will be boring Anil Kapoor
Date 5/8/2018
99
Publication BTVi
Headline Realtors seek hike in abatement for
under construction flats
Date 5/8/2018
100
Publication Business World
Headline Germany intends to give India 1 billion
euros for urban development
Date 3/8/2018
101
Publication India Today
Headline India housing sales surge 25% in H1
2018 CREDAI - JLL report
Date 3/8/2018
102
Publication India Today
Headline
Realtors seek hike in abatement for land
to push under-construction flats
demand
Date 5/8/2018
103
Publication India Today
Headline PE inflows in realty down 22 pc in Apr-
June quarter, says report
Date 6/8/2018
104
Publication India Today
Headline My biopic will be boring: Anil Kapoor
Date 5/8/2018
105
Publication Outlook
Headline Germany intends to give India 1 billion
euros for urban development
Date 3/8/2018
106
Publication The Hindu
Headline Home sales rise 25% in H1 on rise in
buyer confidence
Date 5/8/2018
107
Publication The Tribune
Headline My biopic will be boring Anil Kapoor
Date 5/8/2018
108
Publication MMR Online
Headline Real estate sales in key Indian cities
rise by 25% in 2018 H1 CREDAI
Date 5/8/2018
109
Publication Telangana Today
Headline Hyderabad shows 182% jump in
residential sales
Date 10/8/2018
110
Publication Mid-day
Headline My biopic will be boring Anil Kapoor
Date 6/8/2018
111
Publication Deccan Herald
Headline Germany intends to give India 1 billion
euros
Date 3/8/2018
112
Publication Deccan Chronicle
Headline I was shocked when I failed the FTII
exam but I am here : Anil Kapoor
Date 6/8/2018
113
Publication India Post
Headline CREDAI seeks rate cut in 12 cities
Date 8/8/2018
114
Publication India TV Paisa
Headline
CREDAI demands that GST on under
construction flats in big cities should
be reduced
Date 6/8/2018
115
Publication DNA
Headline Private equity investments in real
estate down 22% in June quarter
Date 6/8/2018
116
Publication Asian Age
Headline I was shocked when I failed the FTII
exam Anil Kapoor
Date 6/8/2018
117
Publication Orissa Post
Headline My biopic will be boring Anil Kapoor
Date 6/8/2018
118
Publication Steel Guru
Headline India Housing Sales surge 25% in H1
2018 CREDAI JLL
Date 6/8/2018
119
Publication Latest Khabar
Headline
Realtors seek hike in abatement for
land to push under-construction flats
demand
Date 5/8/2018
120
Publication Afternoon Voice
Headline My biopic will be boring Anil Kapoor
Date 7/8/2018
121
Publication Bollywood Hungama
Headline Nobody will see my biopic It will be
boring Anil Kapoor
Date 7/8/2018
122
Publication News Barons
Headline Residential Sales surge by 25% in H1
2018 CREDAI JLL report
Date 4/8/2018
123
Publication The Hans India
Headline Hyderabad realty posts robust sales in
2018
Date 4/8/2018
124
Publication Film Beat
Headline Why Does Anil Kapoor think his biopic
will be a boring one
Date 6/8/2018
125
Publication News Nation
Headline My biopic will be boring Anil Kapoor
Date 5/8/2018
126
Publication Devdiscourse
Headline Anil Kapoor says life is free of
controversies biopic will be boring
Date 5/8/2018
127
Publication Clipper 28
Headline Anil Kapoor Nobody will want to see
my biopic It will be boring
Date 7/8/2018
128
Publication Bolly Inside
Headline No one will want to see my biopic Anil
Kapoor
Date 8/8/2018
129
Publication News18
Headline
Have never been involved in a
Controversy, nobody will want to see
my biopic
Date 8/8/2018
130
Publication Hermann Herald
Headline
My life has been controversy free
hence biopic on me would be boring
Anil Kapoor
Date 9/8/2018
131
Publication Ahmedabad Mirror
Headline Jhakkas Bonding
Date 10/8/2018
132
Publication The Pioneer
Headline My biopic will be boring Anil Kapoor
Date 10/8/2018
133
Publication Zee News
Headline Private Equity Inflows in Real Estate fall
precariously
Date 7/8/2018
134
Publication Millennium Post
Headline Private equity inflows in realty dip 22%
in Q1
Date 6/8/2018
135
Publication Livemint
Headline
Decline in private equity inflow into housing segment a cue for investors to stay away
Date 9/8/2018