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1 NATCON Consolidated Event Dossier Presented by

NATCON Consolidated Event Dossier · Private equity inflows in realty down 22% in April-June quarter, says report 2,08,680 . 8 48. 4/8/2018 Prabhat CREDAI claims that housing sales

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1

NATCON

Consolidated Event Dossier

Presented by

2

Contents

Executive Summary ................................................................................................................... 3

Coverage Grid ............................................................................................................................ 4

Coverage Summary ................................................................................................................... 4

NATCON Pre-event Coverage ................................................................................... 13

NATCON Event Print Coverage ................................................................................. 26

NATCON Event Broadcast Coverage ........................................................................ 75

NATCON Event Online Coverage .............................................................................. 80

3

EXECUTIVE SUMMARY

NATCON 2018 further provided us to position CREDAI as a thought leader in the Indian

Real Estate industry, by leveraging its fruitful partnership with leading IPCs and having a

futuristic outlook on the growth prospects of the sector.

Through the total 120 stories (62 Print, 4 Broadcast and 54 Online) published, we

garnered PR value worth INR 2,57,61,453 (INR Two Crore Fifty eight lakh Forty four

thousand Two hundred and fifty-three).

36 minutes of broadcast coverage garnered on key business channels such as CNBC

Awaaz (aired twice on Independence Day) and Zee Business.

Compared to 2017, where we had garnered 41 stories, the coverage enhanced

qualitatively and quantitatively.

Year Print Online Broadcast Total

NATCON 2017 26 14 1 41

NATCON 2018 62 54 4 120

KEY FOCUS AREAS AT NATCON:

1. JLL/ Cushman/ CBRE Report

With 3 leading IPCs being the knowledge partners at the event, we leveraged their

different areas of expertise with regards to the industry. We highlighted their key

findings which spoke largely on the increased sales, investments and the

encouraging future outlook of the sector.

2. CREDAI’s Stance on GST, other pressing issues in the industry

CREDAI’s strong stance on the need for the government and other authorities to

intervene in the case of high GST, providing appropriate means for land financing

for projects under Affordable Housing, among others.

3. Pre-event conversations on NATCON 2018

Setting NATCON as the thought leadership event of real estate and initiating

conversations on this year’s theme – “Breaking the Stereotypes”. A pre-event Press

Release was issued to create anticipation for the event to maintain a higher share

of voice across sessions.

4

COVERAGE ANALYSIS

- A total of 120 stories appeared on NATCON 2018, encapsulating the enhanced

efforts and progress of positioning it as the leading real estate platform in India

- 60% of the stories garnered have appeared in CAT A publications across key

mainlines, financials, broadcast and online media

- Primarily, the stories revolved around the key findings of the reports by the 3

IPCs – with more focus on the JLL’s report on the increased sales in H1 2018

- Basis the one on one interactions aligned with CREDAI spokespeople, CREDAI’s

stance on various industry issues was also highlighted and was reflected

comprehensively

- Germany’s budding economic relationship with India, and its infrastructure

sector in particular, was also the subject of media interest at the event

52%

3%

45%

Coverage Analysis

Print Broadcast Online

60%

35%

5%

Coverage breakdown - Print

Regional

Mainlines

Financials

5

COVERAGE GRID

Pre-Event

Print

Sr no Date Publication Article PR Value

1. 30/4/2018

Namasthe

Telangana

CREDAI to host NATCON at

Berlin 5,17,602

2. 26/7/2018 Saurastra Bhumi

CREDAI to host conclave at

Berlin 96,874

3. 28/7/2018 The Hans India

CREDAI to host conclave at

Berlin 74,700

4. 26/7/2018 News Points

CREDAI to host conclave at

Berlin 68,053

5. 26/7/2018 Sunvilla samachar

CREDAI to host conclave at

Berlin 57,928

6. 26/7/2018 Nirmal Netro

CREDAI to host conclave at

Berlin 54,382

7. 26/7/2018 Standard Herald

CREDAI to host conclave at

Berlin 18,900

8. 26/7/2018 Satellite Samachaar

CREDAI to host conclave at

Berlin 47,120

9. 26/7/2018 Gujarat Pranam

CREDAI to host conclave at

Berlin 47,154

10. 26/7/2018 Times of Kannavati

CREDAI to host conclave at

Berlin 38,911

11. 26/7/2018 Tapobhumi Gujarat

CREDAI to host conclave at

Berlin 35,666

12. 26/7/2018 Dainik Viswamitra

CREDAI to host conclave at

Berlin 27,943

13. 2/8/2018 Nav Gujarat Samay

CREDAI to host conclave at

Berlin 30,009

Event

Print Sr no

Date Publication/Portal Article PR Value

6

14. 3/8/2018 The Economic

Times

Housing sales up by 25% in

top 7 cities 18,67,110

15. 4/8/2018 The Times of India City no 1 in home sales

jump Survey 1,40,685

16. 4/8/2018 The Times of India Housing Sales clock 25%

increase in first half of 2018 3,81,150

17. 11/8/2018 The Times of India Home sales up by 25% 23,28,527

18. 4/8/2018 Dainik Jagran

‘Housing for All’ will lead to

over 20 Crores of business

for real estate

10,92,517

19. 4/8/2018 Dainik Bhaskar

From Jan to June, housing

sales rose 25% in top 7

cities

2,11,106

20. 11/8/2018 The Hindu Two CREDAI reports

released 3,96,000

21. 6/8/2018 Business Standard

GST on flats under

construction should be

reduced

1,35,000

22. 5/8/2018 The Sunday

Standard

JLL report ranks Kochi as

the topmost emerging city

in India

1,43,550

23. 5/8/2018 The Hindu Home sales rise 25% on

rise in buyer confidence 1,35,000

24. 4/8/2018 Hindustan Times Housing sales surge 25% in

H1 CREDAI JLL Report 1,52,760

25. 4/8/2018 Indian Express

Home sales rise 25% in H1

on Rise in Buyer

Confidence

3,98,970

26. 4/8/2018 The New Indian

Express

Sales of housing units

shows upward trend in

Chennai

96,360

27. 11/8/2018 The New Indian

Express

Realty Sector's engines are

beginning to fire 13,27,920

28. 4/8/2018 The Financial

Express

Home sales in top seven

cities up 25% in H1 of 2018

on consumer confidence

Report

2,38,700

29. 7/8/2018 DNA CREDAI-Cushman and

Wakefield Report 3,58,000

7

30. 4/8/2018 DNA

Joint Reports released at

CREDAI NATCON 2018,

Berlin

2,12,000

31. 6/8/2018 The Statesman Housing sales surge by

25% in H1 Report 6,52,050

32. 4/8/2018 Deccan Chronicle Residential realty sales rise

25% Study 4,12,095

33. 4/8/2018 Afternoon Despatch

& Courier

Home sales rise 25% in H1

on rise in buyer confidence

Survey

10,200

34. 4/8/2018 DT Next

Germany to give India 1bn

euros for urban

development

3,35,200

35. 4/8/2018 The Asian Age Residential realty sales rise

25% study 1,84,080

36. 4/8/2018 Divya Bhaskar India Housing Sale 25% up 36,900

37. 7/8/2018 Divya Bhaskar CREDAI -Cushman Report 61,500

38. 11/8/2018 Eenadu Behind the Berlin trail 4,64,262

39. 4/8/2018 Namasthe

Telangana

Joyfully CREDAI conference

at Berlin 9,57,852

40. 4/8/2018 Namasthe

Telangana Speed of Sales 27,11,268

41. 4/8/2018 Andhra Jyothi Sale of Homes 2,80,736

42. 4/8/2018 The Financial

Express - Gujarati

Indian Avas sales year 2018

CREDAI JLL report 61,750

43. 7/8/2018 The Financial

Express – Gujarati

Real Estate Sector PR

Investment 22% down 85,250

44. 11/8/2018 Maharashtra Times Housing sales in cities on

the rise 10,45,170

45. 8/8/2018 Punya Nagari GST on Under Construction

flats should be reduced 35,200

46. 7/8/2018 Navbharat GST on under construction

flats should be reduced 74,000

47. 7/8/2018 Dinamalar

Private equity inflows in

realty down 22% in April-

June quarter, says report

2,08,680

8

48. 4/8/2018 Prabhat

CREDAI claims that

housing sales have gone

up

57,000

49. 4/8/2018 Tarun Bharat Housing sales up by 25% in

H1 2018 33,300

50. 4/8/2018 The Hans India Hyderabad realty posts

robust sales in 2018 6,53,000

51. 5/8/2018 Aaj Ka Anand Real Estate Sector to reach

20 crore 66,400

52. 5/8/2018 Mana Telangana Grandly CREDAI

conference in Berlin 79,904

53. 6/8/2018 Mail Today CREDAI JLL Report reveals

25% surge in 4,06,400

54. 6/8/2018 Prabhat Khabar

Flats under construction

should be exempt from

GST

5,400

55. 7/8/2018 Millennium Post Private Equity inflows in

realty dip 22% in Q1 3,85,200

56. 8/8/2018 The Echo of India My Biopic will be boring -

Anil 60,000

57. 11/8/2018 Pudhari The Year of Offers 1,71,900

58. 11/8/2018 Sandhyanand Top 7 cities see surge in

housing sales 24,600

59. 13/8/2018 Kesari Housing sales see a

sizeable surge 20,400

60. 8/8/2018 Satellite Samachar Home sales up by 25% 96,997

61. 8/8/2018 Saurashtra Bhumi Home sales up by 25% 86,229

62. 8/8/2018 Subah Savera Home sales up by 25% 67,933

Broadcast

Date Channel Headline PR Value

63. 15/8/2018 CNBC Awaaz

Real Estate’s biggest

convention held at Berlin –

CREDAI NATCON 2018

25,00,000 (Aired

twice on

Independence Day)

64. 7/8/2018 Zee Business CREDAI NATCON held at

Berlin (50 seconds) 25,000

9

65. 7/8/2018 Zee Business CREDAI demands GST

rebate (3 mins 51 seconds) 1,30,000

66. 11/8/2018 Zee Business CREDAI NATCON held at

Berlin (10 mins 19 seconds) 3,45,000

Online

Sr no Date Publication/Portal Article PR Value

67. 3/8/2018 The Times of India

India housing sales surge

25% in H1 2018 on rise in

buyer confidence

50,000

68. 3/8/2018 The Times of India

Germany intends to give

India 1 billion euros for

urban development

50,000

69. 4/8/2018 The Economic

Times Wealth

Sale of residential

properties up 25% in top 7

cities in H1

50,000

70. 3/8/2018 CNBC TV18

India housing sales surge

25% in H1 2018 says

CREDAI-JLL report

50,000

71. 5/8/2018 Zee News My life has no controversy

Anil Kapoor 50,000

72. 3/8/2018 Livemint

India housing sales surge

25% in H1 2018 CREDAI -

JLL report

50,000

73. 5/8/2018 Moneycontrol

Realtors seek hike in

abatement for land to push

under construction flats

demand

50,000

74. 6/8/2018 Moneycontrol My biopic will be boring:

Anil Kapoor 50,000

75. 5/8/2018 Financial Express

Realtors seek hike in

abatement for land to push

under construction flats

demand

50,000

76. 3/8/2018 Financial Express

India housing sales surge

25% in H1 2018 CREDAI JLL

report

50,000

10

77. 6/8/2018 Indian Express

Fanney Khan actor Anil

Kapoor Nobody will see my

biopic it will be boring

50,000

78. 4/8/2018 The New Indian

Express

Sale of Housing units

shows upward trend in

Chennai

50,000

79. 6/8/2018 The New Indian

Express

JLL report ranks Kochi as

the topmost emerging city

in India

50,000

80. 3/8/2018 Business Standard

India housing sales surge

25% in H1 2018 CREDAI JLL

report

50,000

81. 5/8/2018 Business Standard

Germany intends to give

India 1 billion euros for

urban development

50,000

82. 6/8/2018 Business Standard

Realtors seek hike in

abatement for under

construction flats

50,000

83. 5/8/2018 Business Standard My biopic will be boring

Anil Kapoor 50,000

84. 5/8/2018 BTVi

Realtors seek hike in

abatement for under

construction flats

50,000

85. 3/8/2018 Business World

Germany intends to give

India 1 billion euros for

urban development

50,000

86. 3/8/2018 India Today

India housing sales surge

25% in H1 2018 CREDAI -

JLL report

50,000

87. 5/8/2018 India Today

Realtors seek hike in

abatement for land to push

under-construction flats

demand

50,000

88. 6/8/2018 India Today

PE inflows in realty down

22 pc in Apr-June quarter,

says report

50,000

89. 5/8/2018 India Today My biopic will be boring:

Anil Kapoor 50,000

11

90. 3/8/2018 Outlook

Germany intends to give

India 1 billion euros for

urban development

50,000

91. 5/8/2018 The Hindu Home sales rise 25% in H1

on rise in buyer confidence 50,000

92. 5/8/2018 The Tribune My biopic will be boring

Anil Kapoor 50,000

93. 5/8/2018 MMR Online

Real estate sales in key

Indian cities rise by 25% in

2018 H1 CREDAI

50,000

94. 10/8/2018 Telangana Today Hyderabad shows 182%

jump in residential sales 50,000

95. 6/8/2018 Mid-day My biopic will be boring

Anil Kapoor 50,000

96. 3/8/2018 Deccan Herald Germany intends to give

India 1 billion euros 50,000

97. 6/8/2018 Deccan Chronicle

I was shocked when I failed

the FTII exam but I am here

: Anil Kapoor

50,000

98. 8/8/2018 India Post CREDAI seeks rate cut in 12

cities 50,000

99. 6/8/2018 India TV Paisa

CREDAI demands that GST

on under construction flats

in big cities should be

reduced

50,000

100. 6/8/2018 DNA

Private equity investments

in real estate down 22% in

June quarter

50,000

101. 6/8/2018 Asian Age I was shocked when I failed

the FTII exam Anil Kapoor 50,000

102. 6/8/2018 Orissa Post My biopic will be boring

Anil Kapoor 50,000

103. 6/8/2018 Steel Guru India Housing Sales surge

25% in H1 2018 CREDAI JLL 50,000

104. 5/8/2018 Latest Khabar

Realtors seek hike in

abatement for land to push

under-construction flats

demand

50,000

105. 7/8/2018 Afternoon Voice My biopic will be boring

Anil Kapoor 50,000

12

106. 7/8/2018 Bollywood

Hungama

Nobody will see my biopic

It will be boring Anil

Kapoor

50,000

107. 4/8/2018 News Barons

Residential Sales surge by

25% in H1 2018 CREDAI JLL

report

50,000

108. 4/8/2018 The Hans India Hyderabad realty posts

robust sales in 2018 50,000

109. 6/8/2018 Film Beat

Why Does Anil Kapoor

think his biopic will be a

boring one

50,000

110. 5/8/2018 News Nation My biopic will be boring

Anil Kapoor 50,000

111. 5/8/2018 Devdiscourse

Anil Kapoor says life is free

of controversies biopic will

be boring

50,000

112. 7/8/2018 Clipper 28

Anil Kapoor Nobody will

want to see my biopic It

will be boring

50,000

113. 8/8/2018 Bolly Inside No one will want to see my

biopic Anil Kapoor 50,000

114. 8/8/2018 News18

Have never been involved

in a Controversy, nobody

will want to see my biopic

50,000

115. 9/8/2018 Hermann Herald

My life has been

controversy free hence

biopic on me would be

boring Anil Kapoor

50,000

116. 10/8/2018 Ahmedabad Mirror Jhakkas Bonding 50,000

117. 10/8/2018 The Pioneer My biopic will be boring

Anil Kapoor 50,000

118. 7/8/2018 Zee News Private Equity Inflows in

Real Estate fall precariously 50,000

119. 6/8/2018 Millennium Post Private equity inflows in

realty dip 22% in Q1 50,000

120. 9/8/2018 Livemint

Decline in private equity inflow into housing segment a cue for investors to stay away

50,000

13

Total Value 2,57,61,453

14

PRINT

NATCON Pre-event

15

Publication Namasthe Telangana

Headline CREDAI to host conclave at Berlin

Date 30/4/2018

16

Publication Saurastra Bhumi

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

17

Publication The Hans India

Headline CREDAI to host conclave at Berlin

Date 28/7/2018

18

Publication News Points

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

19

Publication Sunvilla samachar

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

20

Publication Nirmal Netro

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

21

Publication Standard Herald

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

22

Publication Satellite Samachaar

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

23

Publication Gujarat Pranam

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

24

Publication Times of Kannavati

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

25

Publication Tapobhumi Gujarat

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

26

Publication Dainik Viswamitra

Headline CREDAI to host conclave at Berlin

Date 26/7/2018

27

NATCON Event

PRINT

28

Publication The Economic Times

Headline Housing sales up by 25% in top 7 cities

Date 3/8/2018

29

Publication The Times of India

Headline City no 1 in home sales jump Survey

Date 4/8/2018

30

Publication The Times of India

Headline Housing Sales clock 25% increase in

first half of 2018

Date 4/8/2018

31

Publication The Times of India

Headline Home sales up by 25%

Date 11/8/2018

32

Publication Dainik Bhaskar

Headline From Jan to June, housing sales rose 25%

in top 7 cities

Date 4/8/2018

33

Publication Dainik Jagran

Headline ‘Housing for All’ will lead to over 20 Crores

of business for real estate

Date 4/8/2018

34

Publication The Hindu

Headline Two CREDAI reports released

Date 11/8/2018

35

Publication Business Standard

Headline GST on flats under construction should

be reduced

Date 6/8/2018

36

Publication The Sunday Standard

Headline JLL report ranks Kochi as the topmost

emerging city in India

Date 5/8/2018

37

Publication The Hindu

Headline Home sales rise 25% on rise in buyer

confidence

Date 5/8/2018

38

Publication Hindustan Times

Headline Housing sales surge 25% in H1 CREDAI

JLL Report

Date 4/8/2018

39

Publication Indian Express

Headline Home sales rise 25% in H1 on Rise in

Buyer Confidence

Date 4/8/2018

40

Publication The New Indian Express

Headline Sales of housing units shows upward

trend in Chennai

Date 4/8/2018

41

Publication The New Indian Express

Headline Realty Sector's engines are beginning

to fire

Date 11/8/2018

42

Publication Financial Express

Headline

Home sales in top seven cities up 25%

in H1 of 2018 on consumer confidence

Report

Date 4/8/2018

43

Publication DNA

Headline CREDAI-Cushman and Wakefield

Report

Date 7/8/2018

44

Publication DNA

Headline Joint Reports released at CREDAI

NATCON 2018, Berlin

Date 4/8/2018

45

Publication The Statesman

Headline Housing sales surge by 25% in H1

Report

Date 6/8/2018

46

Publication Deccan Chronicle

Headline Residential realty sales rise 25% Study

Date 4/8/2018

47

Publication Afternoon Despatch & Courier

Headline Home sales rise 25% in H1 on rise in

buyer confidence Survey

Date 4/8/2018

48

Publication DT Next

Headline Germany to give India 1bn euros for

urban development

Date 4/8/2018

49

Publication The Asian Age

Headline Residential realty sales rise 25% study

Date 4/8/2018

50

Publication Divya Bhaskar

Headline India Housing Sale 25% up

Date 4/8/2018

51

Publication Divya Bhaskar

Headline CREDAI -Cushman Report

Date 7/8/2018

52

Publication Eenadu

Headline Behind the Berlin trail

Date 11/8/2018

53

Publication Namasthe Telangana

Headline Joyfully CREDAI conference at Berlin

Date 4/8/2018

54

Publication Namasthe Telangana

Headline Speed of Sales

Date 4/8/2018

55

Publication Andhra Jyothi

Headline Sale of Homes

Date 4/8/2018

56

Publication Financial Express - Gujarati

Headline Indian Avas sales year 2018 CREDAI JLL

report

Date 4/8/2018

57

Publication Financial Express – Gujarati

Headline Real Estate Sector PR Investment 22%

down

Date 7/8/2018

58

Publication Maharashtra Times

Headline Housing sales in cities on the rise

Date 11/8/2018

59

Publication Punya Nagari

Headline GST on Under Construction flats

should be reduced

Date 8/8/2018

60

Publication Navbharat

Headline GST on under construction flats should

be reduced

Date 7/8/2018

61

Publication Dinamalar

Headline Private equity inflows in realty down

22% in April-June quarter, says report

Date 7/8/2018

62

Publication Prabhat

Headline CREDAI claims that housing sales have

gone up

Date 4/8/2018

63

Publication Tarun Bharat

Headline Housing sales up by 25% in H1 2018

Date 4/8/2018

64

Publication The Hans India

Headline Hyderabad realty posts robust sales in

2018

Date 4/8/2018

65

Publication Aaj Ka Anand

Headline Real Estate Sector to reach 20 crore

Date 5/8/2018

66

Publication Mana Telangana

Headline Grandly CREDAI conference in Berlin

Date 5/8/2018

67

Publication Mail Today

Headline CREDAI JLL Report reveals 25% surge

in

Date 6/8/2018

68

Publication Prabhat Khabar

Headline Flats under construction should be

exempt from GST

Date 6/8/2018

69

Publication Millennium Post

Headline Private Equity inflows in realty dip 22%

in Q1

Date 7/8/2018

70

Publication The Echo of India

Headline My Biopic will be boring - Anil

Date 8/8/2018

71

Publication Pudhari

Headline The Year of Offers

Date 11/8/2018

72

Publication Sandhyanand

Headline Top 7 cities see surge in housing sales

Date 11/8/2018

73

Publication Kesari

Headline Housing sales see a sizeable surge

Date 13/8/2018

74

Publication Saurashtra Bhumi

Headline Home sales up by 25%

Date 8/8/2018

75

Publication Subah Savera

Headline Home sales up by 25%

Date 8/8/2018

76

BROADCAST

NATCON Event

77

Channel CNBC Awaaz

Headline Real Estate’s biggest convention held at

Berlin – CREDAI NATCON 2018

Date 15/8/2018

78

Channel Zee News

Headline Renu Karnad at CREDAI NATCON

Date 7/8/2018

79

Channel Zee Business

Headline CREDAI demands GST rebate

Date 7/8/2018

80

Channel Zee Business

Headline CREDAI NATCON held at Berlin

Date 11/8/2018

81

ONLINE

NATCON Event

86

Publication Zee News

Headline My life has no controversy Anil Kapoor

Date 5/8/2018

98

Publication Business Standard

Headline My biopic will be boring Anil Kapoor

Date 5/8/2018

104

Publication India Today

Headline My biopic will be boring: Anil Kapoor

Date 5/8/2018

107

Publication The Tribune

Headline My biopic will be boring Anil Kapoor

Date 5/8/2018

108

Publication MMR Online

Headline Real estate sales in key Indian cities

rise by 25% in 2018 H1 CREDAI

Date 5/8/2018

109

Publication Telangana Today

Headline Hyderabad shows 182% jump in

residential sales

Date 10/8/2018

110

Publication Mid-day

Headline My biopic will be boring Anil Kapoor

Date 6/8/2018

111

Publication Deccan Herald

Headline Germany intends to give India 1 billion

euros

Date 3/8/2018

113

Publication India Post

Headline CREDAI seeks rate cut in 12 cities

Date 8/8/2018

117

Publication Orissa Post

Headline My biopic will be boring Anil Kapoor

Date 6/8/2018

120

Publication Afternoon Voice

Headline My biopic will be boring Anil Kapoor

Date 7/8/2018

125

Publication News Nation

Headline My biopic will be boring Anil Kapoor

Date 5/8/2018

131

Publication Ahmedabad Mirror

Headline Jhakkas Bonding

Date 10/8/2018

132

Publication The Pioneer

Headline My biopic will be boring Anil Kapoor

Date 10/8/2018