EKONOMSKI FAKULTET BIHAĆSMJER : 4 + 1 + 3ODJSEK : MARKETING MENADŽMENT

E – MARKETING TEMA : E – MAIL MARKETING

Mentor : Prof. Dr. Senad Lipovača Studenti : Ajla Hodžić ( 1834 )Asistent. Mr. Sci. Kenan Mahmutović Aida Ćosić (1861/11/EMR)

Bihać, novembar, 2014.

SADRŽAJ :

1. UVOD.....................................................................................................................................1

2. RJEČNIK E – MAIL POJMOVA...........................................................................................2

3. E – MAIL MARKETING.......................................................................................................3

3.1. E – mail marketing oglašavanje....................................................................................4

3.2. E – mail newsletter.......................................................................................................5

3.3. Ciljevi marketinga putem E - maila..............................................................................6

3.4. Marketinške E – mail liste............................................................................................7

4. OSOBINE I PREDNOSTI E - MAILA..................................................................................9

5. ZAKLJUČAK.......................................................................................................................11

LITERATURA.....................................................................................................................12