Name

Title:

Storage Infrastructure Optimization (SIO)Improve Operational Flexibility and Reduce Cost

Vishal Maheshwari – Tivoli Storage Leader – India/South Asia

2

Agenda

3

The Information Explosion Creates a Value Gap Storage requirement growth outpaces storage budget growth

Time

Required Budget

Actual Budget

Focus now, or gap continues to get wider

Requirement:Take Control of Data Growth and Storage Efficiency through Optimization

Data is doubling every 18 months

Storage budgets are not

Closing the gap is essential

Data

Value Gap to properly support the growth in requirements, the following would also need to increase:

Cap ex – acquisition costs of new technology to support growing data needs

Op ex – with additional technology acquisitions, comes increased maintenance costs:

Energy costs # of people managing Space

4

Does this sound familiar?

I need to reduce costs, improve performance and increase IT flexibility

We are experiencing explosive information growth!

We need to deliver more business value from our IT investment

My data is not adequately protected

I want to maintain access to information only throughout its useful life

5

What is IBM’s Storage Infrastructure Optimization offering? Solution definition

• A comprehensive, IBM developed, program that quickly analyzes your storage infrastructure and provides recommendations to reduce the cost to store, access, and manage your company data

• SIO will discover and review:– Current storage processes– Storage systems installed– Current utilization rates– Staffing levels

• Recommendations are based on:– IBM developed best practices– Industry benchmark data

Valu

e of

Dat

a

Low

Med

ium

Hig

h

Low Medium High

Cost of Infrastructure

CRM dataBilling

informationR&D

E-Mail, Spreadsheets, Management reports, other

useful stuff

E-Mail, Spreadsheets, Management reports, other

useful stuff

CRM dataBilling

informationR&D

Jun k Jun k

What is IBM’s Storage Infrastructure Optimization offering?

Valu

e of

Dat

a

Low

Med

ium

Hig

h

Low Medium High

Cost of Infrastructure

CRM dataBilling

informationR&D

E-Mail, Spreadsheets, Management reports, other

useful stuff

E-Mail, Spreadsheets, Management reports, other

useful stuff

Jun k Jun kJun k Jun k

CRM dataBilling

informationR&D

Jun k Jun k

WASTE

What is IBM’s Storage Infrastructure Optimization offering?

Valu

e of

Dat

a

Low

Med

ium

Hig

h

Low Medium High

Cost of Infrastructure

CRM dataBilling

informationR&D

E-Mail, Spreadsheets, Management reports, other

useful stuff

E-Mail, Spreadsheets, Management reports, other

useful stuff

Jun k Jun k

Jun k Jun k

CRM dataBilling

informationR&DRISK

What is IBM’s Storage Infrastructure Optimization offering?

Valu

e of

Dat

a

Low

Med

ium

Hig

h

Low Medium High

Cost of Infrastructure

Back-upTape

ProtecTier

Archive

Mid-RangeXIV, DS300,

V7000,

EnterpriseXIV Gen3, DS8800,

SVC, SONAS

Software

Man

agem

ent

Info Archive

DR550

Data in Motion

Alignment

“Green”

Channel

RISK

WASTE

Decrea

sing D

ata Valu

eIncre

asing Data Value

Achieving &

Maintaining

Optimization Data Creation

Data at rest

What is IBM’s Storage Infrastructure Optimization offering?

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Storage Virtualization

Thin Provisioning

Data Compression

Data Deduplication

Automated Tiering

Automated Data Migration

Essential technologies enable storage efficiency and optimize performance

Move data to the right place

Store more with what’s on the floor

Stop storing so much

Information Lifecycle Management

Data Protection

Establish governance for enterprise data

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Realize savings on:Storage CostsPower Costs Floorspace CostsOperational CostsTape CostsArray Maintenance Costs

What you can expect from the assessment and solution Implement proven technologies and realize savings in the following areas

Storage Virtualization

Offload both local and remote replicas from expensive disk to low cost alternatives

Thin Provisioning

Allows for better utilization of historically underutilized capacity

Data Deduplication

Removes multiple instances of the same data

Cloud Storage

Provides simplified access to data and frees IT staff to focus on core business

Storage Service Catalog

Prevents wasteful provisioning practices such as assignment of unnecessary replicas and excess primary storage

Data Archiving

Removes outdated records to make better use of assigned storage

Content Expiration

Purge unneeded data

Advanced Storage Reporting

Facilitates the reuse of existing capacity, reducing purchasing requirements, power consumption and floorspace sprawl

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Using IBM Storage as a Service, Client XXX

will reduce storage requirements that will also result in a significant reduction in the data storage footprint.

• Achieving these results assumes:– Effective systems management process are employed (e.g. ITIL, CobiT)– More effective utilization is achieved through virtualization and thin-provisioning– Reclaim storage by utilizing more effective data content management techniques (TSPC for

Data)

BAU Disk Stg Growth(Net Storage excludes Remote Copy)

0 TB

5,000 TB

10,000 TB

15,000 TB

20,000 TB

25,000 TB

30,000 TB

35,000 TB

40,000 TB

45,000 TB

1 Yr 2 yrs 3 yrs 4 yrs 5 yrs

Start of Year Stg New Disk Stg

New Solution Disk Stg Growth(Net Storage excludes Remote Copy)

0 TB

5,000 TB

10,000 TB

15,000 TB

20,000 TB

25,000 TB

30,000 TB

35,000 TB

40,000 TB

45,000 TB

1 Yr 2 yrs 3 yrs 4 yrs 5 yrs

Start of Year Stg New Disk Stg

Sam

ple

Sam

ple

Del

iver

able

Fro

m A

noth

er C

lient

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Dramatic reduction in power and floor space is also possible

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Optimization will reduce power by 64% and floor space by 68% over BAU

Optimized solution reduces existing footprint = less power and floor space required

Extend the life of existing datacenters via smarter technology and processes

Increased utilization and reduced growth rate allows for leveling of power and floor space requirements

Annual Power Consumption

0 K-kWh

5,000 K-kWh

10,000 K-kWh

15,000 K-kWh

20,000 K-kWh

25,000 K-kWh

CurrentStg

1 Yr 2 yrs 3 yrs 4 yrs 5 yrs 6 yrs 7 yrs

Business as Usual New Environment

Annual Power Costs

$ 0

$ 500,000

$ 1,000,000

$ 1,500,000

$ 2,000,000

$ 2,500,000

$ 3,000,000

CurrentStg

1 Yr 2 yrs 3 yrs 4 yrs 5 yrs 6 yrs 7 yrs

Business as Usual New Environment

Annual Storage Power SavingsNew Environment vs. Business as Usual

0.0

500,000.0

1,000,000.0

1,500,000.0

2,000,000.0

2,500,000.0

3,000,000.0

3,500,000.0

4,000,000.0

CurrentStg

1 Yr 2 yrs 3 yrs 4 yrs 5 yrs 6 yrs 7 yrs

Annual Cost Savings Cumulative Cost Savings

Facilities Storage SpaceCumulative Area

0 sq-ft

1,000 sq-ft

2,000 sq-ft

3,000 sq-ft

4,000 sq-ft

5,000 sq-ft

6,000 sq-ft

Current 1 Yr 2 yrs 3 yrs 4 yrs 5 yrs 6 yrs 7 yrs

Business as Usual New Environment

Sam

ple

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Source: Customer interviews

14

Sam

ple

Trapped Storage Prioritisation Planning –

277TB

Trapped Cost - Categories Category Description Recoverable TB's Time to Free Up

Complexity (1-10)

Orphaned Storage

Storage configured to servers but not picked up on the host side. Could be a server that was removed, but with volumes that weren't unmasked or a server on which the storage hasn't been picked upon scanning the bus. 81 Days 3

Orphaned Uninstrumented

Storage that may or may not be orphaned. This is caused by SRM agents not being properly rolled out or discovery not being completed. 64 Days/Weeks 5

Reclaimable Storage Storage presented to a server but not in a volume group 79 Days 3

MappedStorage mapped down an FA/front end channel port, but not masked to a host 117 Days 2

Storage Utilisation less than 10% - Server viewStorage configured but with marginal usage at the host/file system level. 65 Weeks/Months 8

Top 3 Bank - 1PB Sample

16% Storage Utilisation less than 10% - Server view

29% Mapped 16% Orphaned

Uninstrumented

20% Orphaned Storage

19% Reclaimable Storage

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What are we trying to help you achieve…

– Improve customer service

• Documented, measurable, predictable storage service levels

• Mapping of storage initiatives to standards

• Business aligned storage solutions

– Mitigate risk

• Data protection

• Proactive, non-disruptive compliance

– Manage costs

• Leverage infrastructure investments, efficiency of assets

• Operational expenses aligned with capital expenses

– Remove complexity

• Service standardization

• Process efficiency

• Common technology platforms

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