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Name: Prof. Sanjay V. Hanji Associate Professor B.Sc .... S V Hanji...“Impact of Product Attributes and Promotions on Brand Switching Behavior” One Day National Conference on “Emerging

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Page 1: Name: Prof. Sanjay V. Hanji Associate Professor B.Sc .... S V Hanji...“Impact of Product Attributes and Promotions on Brand Switching Behavior” One Day National Conference on “Emerging

Name: Prof. Sanjay V. Hanji

Designation: Associate Professor

Qualification: B.Sc., MBA (PhD)

Mobile: 99808-71717 Email: [email protected] Address: Tande Tayi Ashirwad, 130/1, Plot-28/2, 20th Cross, Vidyagiri,Bagalkot- 587102 Objective: To serve as teacher and enhance the skills of the students in the MBA programme where in my knowledge and my experience can be shared and enriched. To always work in a progressive work culture with the freedom to be creative, innovative, and grow with the organization. Specialized Qualification:

Degree Specialization University Year of

Passing MBA Marketing & HR Karnatak University, Dharwad 2005

B.Sc. Physics, Maths & Statistics Karnatak University, Dharwad 2003

PhD Marketing Visvesvaraya Technological University, Belgaum Pursuing

Professional Summary:

SNo Organization From To Designation Tenure

1. Cosme Farma Laboratories (Cosme Medicare), Goa 06-05-2005 10-05-2006 Professional Sales Officer

(PSO) 1 Year

2. Infosys Bpo Ltd Bangalore 22-07-2006 01-09-2009

Senior Process Executive (B3) (Assistant Team Lead)

3 Years

3. Basaveshwar Engineering College, Bagalkot. MBA Department.

07-09-2009 Till date Lecturer 6 Years

Total 10 Years

Page 2: Name: Prof. Sanjay V. Hanji Associate Professor B.Sc .... S V Hanji...“Impact of Product Attributes and Promotions on Brand Switching Behavior” One Day National Conference on “Emerging

Roles and Responsibilities at BEC:

• Coordinated an Human Resource Development Training Programme “Pragati” for the Non-Teaching Staff, BEC, Bagalkot, on 16th & 17th Feb 2010.

• Involved in building relationships with industries/corporate to assist students for In-plant trainings, projects, and placements.

• Involved in preparing innovative lab syllabus relating- Excel, SPSS, and DBMS for the MBA programme.

• Coordinated the graduate level competitive fest “Indradhanush”- organized by Department of Management Studies, BEC, Bagalkot.

• Taken responsibility of coordinating industrial tour for MBA students. • Accompanied MBA students to management event “Kurukeshtra”, held at IEMS

Hubli, on 17th & 18th November 2009, where we secured 1st place. • Also involved as trainer/facilitator in HRD training programme conducted for 3rd

semester students, BEC on 18th & 19th September 2010. • Coordinated the an event called “Antharprerana” an Entrepreneurship

programme on the occasion of “NOVUS’09”- State Level IEEE BRV Varadan Student Paper Contest and Technical fest on 28th & 29th November 2009.

• Coordinated MBA Industrial Tours from 2009 till 2011. • Coordinated MBA Placements from 2009 till date. • Coordinated MBA Admissions from 2009 till date.

Paper Presentations:

1. “Global Recession Opportunities and Challenges”, 62nd ALL India Commerce Conference of Indian Commerce Association, Organized by Maharshi Dayanand Saraswati University, Ajmer from 10th – 12th October, 2009.

2. “Brand Element Choice: A Vital Decision in Brand Management” Two Day National Level Conference (Spurthi) on “Emerging Paradigms in Management”, organized by KLE Society’s Institute of Management Studies & Research, Hubli on 25th and 26th March 2011.

3. “CRM Trends in Health Care Sector”, Two Day National Conference on “Challenges & Opportunities in Services Sector” Organized by Department of Management Studies, MS Ramaiah Institute of Technology, Bangalore on 20th & 21st April 2011.

4. “Impact of Product Attributes and Promotions on Brand Switching Behavior” One Day National Conference on “Emerging Management Innovation: Architecture for 2020”, Organized by Global Business School, Hubli on 29th April, 2011.

5. “A Study on Customer Ethnocentricity in Indian Market” One Day National Conference on “Emerging Management Innovation: Architecture for 2020”, Organized by Global Business School, Hubli on 29th April, 2011.

6. “Evaluating E-Banking Effectiveness: A GAP Analysis” One Day National Conference on “Emerging Management Innovation: Architecture for 2020”, Organized by Global Business School, Hubli on 29th April, 2011.

7. “The Role of Emotional Intelligence in Sales Performance of Retail Sales Personnel”, Two Days Second International Conference on “Innovation-The Key to Global Competitiveness”, Organized by Department of Management Studies & Research Center, BMS College of Engineering, Bangalore, on 24th and 25th October 2013.

8. “A Review on Relationship between Emotional Intelligence and Sales Performance”, Two Days National Conference on “Developing a Holistic

Page 3: Name: Prof. Sanjay V. Hanji Associate Professor B.Sc .... S V Hanji...“Impact of Product Attributes and Promotions on Brand Switching Behavior” One Day National Conference on “Emerging

Management System”, Organized by Institute of Management Studies and Research, Kuvempu University, Shankaraghatta, on 22nd & 23rd November 2013.

9. “Application of Enhanced Clustering Technique using Similarity Measure for Market Segmentation”, Second International Conference of Advanced Computer Science & Information Technology (ACSIT-2014), Organized by Academy & Industry Research Collaboration Center (AIRCC), in Zurich, Switzerland, on 14th & 15th June 2014.

10. “Succession Planning a Key Took in Improving Acadmic Quality and Leadership”, UGC Sponsored A Two-Day National Level Seminar on “Succession Planning in Higer Education”, Organized by Shri S.R. Kanthi Arts, Commerce & Science College, Mudhol, on 20th & 21st February 2015.

Paper Publications:

1. “Brand Element Choice: A Vital Decision in Brand Management” Spurthi-IMSR Journal of Management Thoughts, ISSN: 2249-9962, Vol-1, No-1, July-Dec 2011, pp: 46-52.

2. “Hybrid Segmentation of Two-Wheeler Market in India”, IEMS Journal of Management Research, ISSNL: 2249-569X, Vol-1, No-1, Jan 2012, pp: 20-34.

3. “Linking Emotional Intelligence, Sales Performance, and Sales Success of Retail Salespeople: A Review Approach” International Journal of Research in Commerce and Management” ISSN: 0976-2183, Vol-4, No-12, 2013, pp: 19-23.

4. “A Multidimensional Subjective Scale Development for Measuring Sales Performance of Retail Sales Personnel”, IOSR Journal of Business and Management (IOSR-JBM), e-ISSN: 2278-487X, p-ISSN: 2319-7668, Vol-16, No-4, Ver-IV, April 2014, pp: 39-47.

5. “A Study on Factors Influencing Employee Job Satisfaction in Cement Industries at Bagalkot District”, International Journal of Research in Commerce & Management, ISSN: 0976-2183, Vol-5, No-10, pp: 30-38.

6. “A Study on Customer Mobile Application Usage Pattern and their Satisfaction”, International Journal of Research in Commerce, Economics & Management, ISSN: 2231-4245, Vol-4, No-10, pp: 19-24.

7. “Consumer Demographics and its Influence on their Car Preferences in Indian Four Wheeler Market”, International Journal of Research in Commerce, IT & Management, ISSN: 2231-5756, Vol-4, No-10, pp: 68-75.

8. “A Study on Link Between Farmers’ Choices of Crops with their Income & Types of Land Holding”, Asia Pacific Journal of Research, ISSN:2320-5504, E-ISSN-2347-4793, Vol-I, No-20 (December 2014), pp: 55-62.

Paper Published in Conference Proceedings:

1. “CRM Trends in Health Care Sector”, National Conference proceedings of “Challenges & Opportunities in Services Sector” conducted by MS Ramaiah Institute of Technology, Bangalore, published in Excel Books, (ISBN: 978-81-7446-952-6), First Edition: New Delhi, 2011, pp: 559-566.

2. “The Role of Emotional Intelligence in Sales Performance of Retail Sales Personnel”, Conference Proceedings of Two Days Second International Conference on “Innovation-The Key to Global Competitiveness”, Organized by Department of Management Studies & Research Center, BMS College of Engineering, Bangalore, published in Proceedings CD (ISBN: 978-9383506-01-9), pp: 252-264.

3. “Application of Enhanced Clustering Technique using Similarity Measure for Market Segmentation”, Published in Conference Proceedings of Second International Conference of Advanced Computer Science & Information

Page 4: Name: Prof. Sanjay V. Hanji Associate Professor B.Sc .... S V Hanji...“Impact of Product Attributes and Promotions on Brand Switching Behavior” One Day National Conference on “Emerging

Technology (ACSIT-2014), Organized by Academy & Industry Research Collaboration Center (AIRCC), in Zurich, Switzerland, on 14th & 15th June 2014.

Workshops and Training Attended:

1. MDP on Analytics for Academicians Researchers & Practitioners, at PESIT, Bangalore, from 27th July 2011 to 30th July 2011.

2. New Trends in Management, Gogte Institute of Technology, at Belgaum on 9th & 10th April 2012.

3. Workshop on Data Analysis & Statistical Software, at Basaveshwar Engineering College, Bagalkot, on 22nd & 23rd November 2013.

4. Research Methodology & Latex, Organized by VTU e-Learning Centre, Mysore, Conducted at VTU, Belgaum from 8th to 10th July 2014.

5. Intellectual Property Rights Awareness Programme, at Basaveshwar Engineering College, Bagalkot on 5th December 2014.

6. Orientation Programme on Entrepreneurship Development and Implementation of DEBM Programme, at Basaveshwar Engineering College, Bagalkot, on 26th and 27th August 2015.

Core Competencies:

• Also good in analytics, problem solving, presentations, report preparations, effective communication, and group dynamics.

• Have good experience in training people on technical and soft skills. • Experience in training people on Human Resource Development. • Also good in presentations, effective communication and group dynamics. • Ability to take big responsibilities and decision making.

Nature of Work at Cosme Farma Lab:

• Responsible for sales of the Skin care products and cosmetics. • Meeting the Retailers, Distributors in generating sales. • Meeting doctors to generate business for the products. • Conducting Marketing Meets for out channel partners. • Distributor channel handling, appointing sub-distributors, collecting orders,

helping them in stock and inventory management. • Designing and implementing the other sales promotional activities.

Nature of Work at Infosys:

• Worked with Band B3 grading which means – Assistant Team Lead in the organization.

• Managing and leading a team of 10 who involve in MIS reporting for BT (British Telecom Process) and also responsible for the team’s performance.

• Planning and analyzing the training and development needs for the process executives.

• Looking after the timely report generation and sending them to the required entity.

• Analysis of existing business problems and development of plans for improvement.

Page 5: Name: Prof. Sanjay V. Hanji Associate Professor B.Sc .... S V Hanji...“Impact of Product Attributes and Promotions on Brand Switching Behavior” One Day National Conference on “Emerging

• Involving in the training programs for the process executives to keep them updated with the new procedures. Also involve in giving daily updates, and conducting & addressing huddles.

• Generating reports for the middle level management to help them in decision making.

• Analyzing the reports, identifying the business needs and presenting them to the management.

• Converting the raw data from the Macros which is called Merlin and presenting them into proper comprehensive charts, excel sheets, and ppts.

• Involving in client Interactions and process improvement programs. Technical Skills

• Proficient in Microsoft Office, Including Word, Excel, PowerPoint and Outlook.

• Experienced in handling SPSS - Statistical Package for Social Sciences. Capable of conducting Multivariate Analysis.

• Have sufficient knowledge of handling DBMS – Data Base Management System on My SQL or Oracle 8i software.

• Working knowledge of Excel like V-Lookup, Statistical Analysis, Sum Product, Sum If, Count If, Pivot Tables, Pivot Charts, Preparing reports in Excel and Data Manipulation.

Personal Profile: Date of Birth : 11th April 1981

Marital Status: Married

Hobbies : Teaching, Reading, Playing Football & Watching Movies.

Languages : English, Hindi and Kannada.