Name of Business

Problem/Unmet Need

Solution/How Business Fills Need

Description of Product/Service

Business ModelValue Added

Economics of One UnitSelling Price $[value] Cost of materials $[value] Cost of labor [value] Other variable costs [value]Total COGS/ COSS $[value]Contribution Margin $[value]

Definition of One Unit

Monthly Break Even Units$[month exp]

= [value] ≈ [value] units$[con margin]

Market Analysis

Description of Target ConsumerDemographics Geographics

Psychographics Buying Patterns

Total population of targeted geographic area

Population of target market

Market size(based on

survey)

Target Market Size

Market Statistics

Industry Name: Annual Industry Sales: $

Promotion and Sales

CompetitionDirect

Indirect

Why

Qualifications

Sales Projections

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec02468

10121416

Units Sold

Units Sold

Total Units$[value]

Gross Revenue$[value]

Net Profit$[value]

Startup FundsItem Why Needed Cost

[text] [text] $[value][text] [text] [value][text] [text] [value][text] [text] [value][text] [text] [value][text] [text] [value]

Total Startup Expenditures $[value]

Emergency Fund [value]Reserve for Fixed Expenses [value]

Total Startup Investment $[value]

Name of Business