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Powerpoint I created in my Digital Marketing class at Telfer School of Management.
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Naked JuiceNaked Juice
Henry BrownJustin Fisette
Geneviève LaroseAngela ThomsonAndrew Vellekoop
AgendaAgenda• A Background on PepsiCo
• Naked History
• Naked Products
• The Naked Brand
• SWOT
• Social Media Analysis
• Enhancing the Digital Marketing Platform -YouTube
Channel
A Background on A Background on PepsiCoPepsiCo
A Background on A Background on PepsiCoPepsiCo
Naked History Naked History
Naked HistoryNaked History
Naked ProductsNaked Products
Juices Coconut Water
Smoothies
Core ValuesCore Values
- All Natural Ingredients- Boosts- Veggie for Life
-Rainforest Alliance- reNEWabottle- Efficient Packaging- LEED Certified Bottling Plant
StrengthsStrengths
WeaknessesWeaknesses
High Price
Low Custome
r Awarene
ss
OpportunitiesOpportunities• Health-conscious attitudes present
an increasingly growing market• Owned by PepsiCo which offers
increased product distribution
ThreatsThreats
Social MediaSocial Media• More than 151,000 Likes• Comments on user posts• Full product list
• Almost 5,500 followers• More than 2,500 tweets• Very
interactive/entertaining
Blog?Blog?
The Naked Truth - A YouTube The Naked Truth - A YouTube ChannelChannel
ReferencesReferences• "Baring It All: Naked Juice Brings on the Innovation. | Goliath Business News." Goliath: Business
Knowledge On Demand. Beverage Industry, 01 Oct. 2007. Web. 15 Nov. 2011. <http://goliath.ecnext.com/coms2/gi_0199-7096837/Baring-it-all-Naked-Juice.html>.
• Belluck, Pam. "Juice-Poisoning Case Brings Guilty Plea and a Huge Fine - New York Times."The New York Times - Breaking News, World News & Multimedia. The New York Times, 24 July 1998. Web. 16 Nov. 2011.
• Bolthouse Farms. Web. 16 Nov. 2011. <http://bolthouse.com/>. http://www.nytimes.com/1998/07/04/us/juice-poisoning-case-brings-guilty-plea-and-a-huge-fine.html
• Hung, Tony. The Rules Behind Creating a Great Blog. Web. Nov. 19. 2011. <http://www.problogger.net/archives/2007/01/09/the-rules-behind-creating-a-great-blog/>.
• "Naked Juice | Facebook." Naked Juice. Facebook. Web. 16 Nov. 2011. <http://www.facebook.com/nakedjuice>.
• "Naked Juice :: Fresh News :: Naked Juice: Minimum Impact, Maximum Taste." Naked Juice :: Welcome. 1 Apr. 2011. Web. 16 Nov. 2011. <http://www.nakedjuice.com/fresh-news/all/story/nj-minimum-impact-maximum-taste>.
ReferencesReferences• "Naked Juice Gourmet Fruit Juices and Smoothies - Product Review - Kosher Fruit Juices and Smoothies -
THE NIBBLE Specialty Food Magazine." Gourmet Food Magazine Website: THE NIBBLE Gourmet Food Gifts, Specialty Food, Mail Order, Online Gift Webzine. The Nibble. Web. 15 Nov. 2011. <http://www.thenibble.com/reviews/main/beverages/juices/naked-juice.asp>.
• "Naked Juice | Twitter." @Naked_Juice. Twitter. Web. 17 Nov. 2011. <https://twitter.com/#!/Naked_Juice>• Odwalla. Web. 16 Nov. 2011. http://www.odwalla.com/index.jsp• PepsiCo Home | PepsiCo.com. Web. 17 Nov. 2011. <http://pepsico.com>.• PepsiCo CEO Discusses Q3 2010 Results -Earnings Call Transcript. The Street / Seeking Alpha. 7 October
2010. http://www.thestreet.com/story/10883014/pepsico-ceo-discusses-q3-2010-results--earnings-call-transcript.html. Retrieved 15 December 2010
• POM Wonderful. Web. 16 Nov. 2011. <http://www.pomwonderful.com/>.• 2009 PepsiCo, Inc. SEC Form 10-K". Businessweek. 23 February 2010.
http://investing.businessweek.com/research/stocks/financials/drawFiling.asp?docKey=136-000119312510036385-428PJSETI3DN5AU9703KE6JML7&docFormat=HTM&formType=10-K#D10K_HTM_TOC44581_1. Retrieved 12 December 2010.
