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Nadya IotovaAdult Services Librarian, Katie Wheeler Library
Literary Orange 2011 Publicity Committee Chair
OC Public Libraries
Literary OrangeEngage
• Joint venture of OC Public Libraries and UC Irvine Libraries
• The domain controlled by OC Public Libraries
• In-house Publicity from the 4th Literary Orange
Literary Orange Publicity 2010
• Goals:– Increase awareness for LO
2010– Increase the number of
paying participants at Lit Orange 2010
• Objectives:– Maintain an updated
informative and attractive website
– Promote LO online– Obtain press coverage in
local newspapers, magazines, radio, and TV
– Attract past participants– Increase number of 1st time
participants
Note: Participants strongly vary by age from aging people to
an increasing number of students (different level of computer savviness).
LiteraryOrange.org
Currently:
-No links to the Literary Orange YouTube Channel or Facebook.
-No bookmarking options.
Engage
Literary Orange Facebook
• Established as Group
• Creator: Laura HearnBranch Manager
OCPL Brea Branch
• 2 Admins
• 38 members
Fac
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Lit
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all
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Lit
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Link t
o
YouTub
e
Non-admins can write
on the wall
Facebook Literary Orange - Settings
Facebook Literary Orange - Info
Facebook Literary Orange - Photos
Facebook – “Events” on the Group Site
Invite Guests
option
Facebook – “Events” on Personal Accounts
Select Guests to Invite
not used
Facebook – Postings on Other Groups Sites
Use of Social Media by Authors
• Posting of Literary Orange on their personal websites, blogs, and Facebook – included in the Commitment letter to the authors– 2 months before event letter sent to all authors to post on their
websites/blogs/FB/GoodReads and on literary blogs (The Mark on the Wall, etc.)
– 1 month before Literary Orange 2010 eight (8) authors had posted info on their websites/blogs
– No info available if postings on their FB
Blogs of Literary Orange Authors
Blogs of Moderators• Post-eventApril 2010:
Kristin Laughtin, Literary Orange moderator
http://kristinlaughtin.blogspot.com/
• CurrentSunday, October 24, 2010:
Literary Orange 2011 Website Up!
1 comment
YouTube Literary Orange Channel
YouTube Literary Orange Channel
Link to
Literary Orange website
YouTube Literary Orange Channel –15 videos and their views
MeasuringEvaluation Forms 2010:
“How did you hear about
Literary Orange?”– Library - 80– Website - 15– Email - 18– YouTube - 0– Facebook – 3– Friend – 41– Other - 26
“Other”:– UCI Bookstore– Writers on Writing (radio
program of an author)– PenOnFire (blog of an
author)
– Maile Meloy’s website (author)
– KUCI– Book group– Previous attendee– Etc.
Measuring: Google Analytics
No referrals
from Facebook.com
or YouTube.com
metadata
SUGGESTIONS AND COMMENTS ALWAYS APPRECIATED.
Thank you.
Nadya Iotova
http://www.youtube.com/watch?v=405EIFTDjhQ
