© by Nadia Smulian May 2014

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© by Nadia Smulian May 2014 nadia@nadiasmulian.co.uk

www.nadiasmulian.co.uk

Who shot MR?

The BIG Conference War Game

© by Nadia Smulian May 2014

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The scene of the crime:

@nyone @nytime in Business

ldways

Research

© by Nadia Smulian May 2014

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The suspects:

• Oldways Research: traditional full-service agency

• Raspberry Ripple: Advertising agency

• Delicious Consulting: Management Consultants

• Voices: Social Media Agency

• DIM Insights: Big Data Analysts

ldways

Research

DC

© by Nadia Smulian May 2014

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The evidence:

The company

The peopleThe experts

The competition

© by Nadia Smulian May 2014

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Conduct the investigation & Make your case

30 minutes to analyse:

• The client’s needs and preferences

• Your own company’s capabilities and selling points

• Your rivals’ capabilities and likely selling points

Look at the brief, ask the clients and the experts…

… and use your own knowledge

15 minutes to prepare a 3 minute pitch to the client

3 minutes to make your pitch

3 minutes for the clients to question you on it

Clients will announce the winners after the break