Nabler 2015 Service Offering - Updated

The Digital Analytics Company

www.nabler.com

www.nabler.com

A Full-Service Digital Analytics Consulting Firm Since 2004


www.nabler.com

About Us

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A Cross-Channel Data Aggregation Platform for Enterprises and Agencies Platform as a Service

Provide Data Auditing, Tag Management & Solution Implementation Services Implementation Partner

Offer Test-Driven Site & Marketing Optimization Services Conversion Optimizers

Operational

Efficiency Marketing ROI

Data Quality &

Integrity

Operational

Efficiency

Site Engagement Marketing ROI Conversion Rate


www.nabler.com

Our Solution-Based Offering

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Channel Quantifier Platform

Cross-Channel Data Aggregation

Data Transformation & Visualization

Weekly & Monthly Performance Reporting

Statistical Modeling

Implementation Services

Implementation Audit

3rd Party Vendor Evaluations

Tag Management

Solution Design & Implementation

Conversion Optimization Services

Conversion Audit

A/B & MVT Testing

Creative/Asset Creation

Tag Deployment & Measurement

Targeting & Personalization


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Our Value Proposition

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A niche digital analytics consulting firm thriving in this ecosystem for over a decade now

Operational team comprising of certified and seasoned digital analytics professionals

Diversity in our skill-set and faster adoption of new tools and technologies

Proprietary Data Aggregation & Quantification Platform Channel Quantifier for Agencies and Enterprises

Follow Strict SLAs and Data Security Guidelines

Faster team ramp-up and flexible engagement models


www.nabler.com

How are we positioned in this Digital Marketing Ecosystem?

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Lifeline of this ecosystem

Provide transparency and reconciliation opportunities

Empower and Evangelize the Decision Makers

Create data-driven culture and governance around it

Source: Gartner Digital Marketing Transit Map


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Our experience across different Industry Verticals

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Retail Education Entertainment Aviation

Logistics Legal Media Agencies


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Our Solution-Based Offering For Enterprises

Best Practice Approach

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“LIKE YOU”


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Fundamental Business Problems across Industry Verticals

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1. Data Quality & Integrity issues across the board irrespective of the fact whether, the organization is using a FREE or an Enterprise analytics solution.

2. Organizations are moving towards Tag Management Solutions, and struggling to find a vendor who can help them in Migration, Maintenance & Upgrade.

3. Migration of excel based dashboards and scorecards to Tableau for cross-device accessibility, data segmentation, faster analysis and decision making.

4. Cross-channel data aggregation, unified dashboards and deep-dive insights across online and offline channels.

5. Rising CPA, declining Marketing ROI, poor Conversion Rate and declining Gross Margins YOY.


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Your Digital Analytics Maturity journey with Nabler

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Data Audit

Tag Management

Data Aggregation & Visualization

Conversion Optimization

Core Analytics

Advanced

Analytics Foundational Services


www.nabler.com 10

Implementation Audit

If you are skeptical about your web analytics data quality and

integrity, and wants to be proactive

in identifying data anomalies and

setup governance around it.

Conversion Audit

If you are struggling with poor visitor engagement besides,

consistent decline in your Site

Conversion Rate and Marketing

ROI.

Our Door Opener Services

Generates actionable insights for IT and Marketing….

Foundational Service


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Why Nabler for Audit Services?

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Follow a unique use-case driven audit approach which can be easily transformed in to automated simulations for regression testing (ighly efficient audit approach which can be completed in business days with plenty of

actionable insights Audit team comprising of domain and tool experts who are highly proficient in contextualizing the problem Our Audit services are always accompanied with an execution plan in which we complement with the client’s )T and Marketing Team We have participated in over 47 Audit Studies in last 3 years for both Lead Generation and

Ecommerce businesses

Oh Yes!! Don’t forget to request for our Case Studies


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Our Evolutionary Services

Tag Management If you are highly dependent on IT to

make changes to your analytics and

marketing pixels, our team of TMS

experts can assist you in migration,

maintenance and upgrade of your

marketing and analytics pixels.

Solution Design & Support Once the Audit engagement is over,

you can opt for Solution Architecture

Design or Upgrade for your existing

web analytics implementation, and

get it implemented by your in-house

IT Team under Nabler’ s supervision.

Ensures Data Quality and Efficiency….



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Why Nabler for Tag Management Services?

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Our team is high proficient in tracking your desktop website, mobile website and even your iOS & Android based mobile applications Our team is quite hands-on on all leading enterprise Tag Management Solutions in the

market i.e. Tealium, Ensighten, Signal, GTM and Adobe DTM We can even leverage the advance capabilities of the TMS solutions and roll-out the Audience Segmentation, Testing and Targeting modules We provide ongoing support and consulting after the initial deployment of analytics and

marketing pixels to ensure data quality and freshness Our team is capable to define the Technical Specifications, Unit and Functional Test Cases besides deploying the tags on the pages



www.nabler.com 14

Full-Service Data

Visualization If you want Nabler to create a Dashboard

or Scorecard for your organization using

enterprise solutions like, Tableau, Klipfolio

or Excel, and later on maintain it in-house

and provide weekly and monthly insights.

Self-Service Data

Visualization If you want Nabler to create a Dashboard

or Scorecard for your organization using

enterprise solutions like, Tableau, Klipfolio

or Excel, and hand it over to your

Marketing and IT team to maintain it.

Our Data Visualization Service

Ensures deep-dive insights along with action items…



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Why Nabler for Data Visualization Services?

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We are the premium solution partners for Tableau and KlipFolio

Our Data Visualization team can setup customized Dashboards and Scorecards for different departments in your organization across different regions Our Data Visualization team comprises of Usability and Business Domain Experts , who can

architect, design and conceptualize your dashboards before they go for development

Unlike our Self-Service engagement model, our Full-Service model is results-driven and always accompanied with an analyst who works on a retainer-ship basis We have the capability to export Cross-Channel Marketing and CRM data via data-feeds or API ,

and aggregate them on the Amazon cloud in order to build automated dashboards and scorecards



www.nabler.com 16

A/B and MVT Testing Like any other online player, if you

have a culture of making series of

content, architectural and conversion

flow changes on your website, we can

assist your IT and Content team in

making test-driven changes on the

website.

Targeting/Personalization If you are struggling to define and

execute the Targeting and

Personalization Campaigns for your

online business by leveraging data from

1st Party and 3rd Party Data Sources.

Our Conversion Optimization Services

Results improvement in your top-line numbers…

ROI-Driven Service


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Why Nabler for Conversion Optimization Services?

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Our team of optimization experts brings with them a vast experience across different industry verticals, behavioral best practices, site usability guidelines and test strategy definition

Our optimization team comprises of Tag Management experts who are proficient in rolling out any enterprise Testing Solution i.e. Test&Target, Optimizely and Visual Web Optimizer

We engage a 3rd party creative agency for any assets development including new Page Layouts, Widget development using Flash/FLEX or AJAX etc.

We work very closely with the client’s in-house marketing and optimization team and assist them in defining a test strategy, executing the test plan and providing weekly performance reporting

We are proficient in using Targeting platforms like, Test&Target, RichRelevance and Aggregate Knowledge to promote your content and merchandise across different site sections



www.nabler.com 18

Data Aggregation If you are struggling to

aggregate cross-channel data to

find actionable insights and gain

operational efficiency, we have a

highly customized cloud-based

platform for you.

Visualization If you are among those

decision makers, who embraces

sexy looking actionable

dashboards and scorecards , we

have plenty of standard &

custom options for you in

Klipfolio and Tableau.

Channel Quantifier Platform

Ensures Operational Efficiency & Actionable Insights…

Quantification If you are constantly looking

for actionable insights across

multiple channels in order to

improvise your Topline and

Bottom-line numbers, besides

having a 360 degree view of

your online customers.

Efficiency Booster Service


www.nabler.com

Why Channel Quantifier for your business?

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Unlike established DMPs in the market, we are simply a cross-channel first party data aggregator on the cloud , which can take any type of input data and generate output of your choice Our platform can scale-up really fast as your data volume increases organically , or even

when you add newer marketing channels in your portfolio We offer an 100% FULL SERVICE model in which, everything gets handled in-house from the moment, you share the raw data feed with us or, simply provide us with your API Token Key The best part of our offering is the choice of having a visualization of your taste and business

needs either via. KlipFolio, Tableau or even through your favorite EXCEL application Our platform team comprises of Data Scientists and Decision Experts who are proficient in mining your first party data using R and SPSS and generate some awesome insights



www.nabler.com 20

Qualitative Data

Analysis If you would like your consumer

sentiments to be analyzed statistically or,

wants to create a holistic storyline

around your brand by blending data from

your blog, forums and surveys.

Quantitative Data

Analysis If you struggling with credit attribution

across different marketing channels or,

want your consumers to be segmented or

even, looking for a recommendation

model for the upcoming holiday season.

Our Advanced Analytics Services

Ensures deep-dive insights in your brand and consumer performance…

Insightful Service


www.nabler.com

Why Nabler for Advanced Analytics Services?

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We have a dedicated team of Data Scientists and Decision Experts who have come with extensive statistical and economics background

We believe in a POC approach where, we quickly validate our low hanging hypothesis before we invest in the infrastructure and request for the recurring data streams for more insightful studies

Our team is proficient in open source statistical platforms like R and PYTHON and on need basis can work on the SPSS too

Our team has been extensively trained on advanced techniques for qualitative data analysis and have come with strong NLP and Machine Learning background

Our domain expertise across different industry verticals allow us to add context to any statistical problem in hand



www.nabler.com

What’s Next? How should you kick-off the relation with Nabler?

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www.nabler.com

Engagement Models

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• Request for a quick 2 hrs. Sanity Check of your online business and

demystify some interesting insights about your business or, some un-

identified data anomalies on a PRO-BONO basis.

• Request for a 30 minutes discussion with our Consulting Head and learn

more about our value-added services for an organization like yours.

• )f you don’t want to hear another sales pitch or the 3 ft. general gyan

from a consultant, simply request for the case studies and some interesting

deliverables we have produced over these years by sending an email at

[email protected].

mailto:[email protected]


www.nabler.com

Thank You Nabler LLC 349 5th Avenue New York NY 10016

Phone : 855-600-5860 Fax : 646-619-4979 [email protected]


www.nabler.com

Nabler Web Solutions Pvt. Ltd. Level 1&2, Corporate Court, No. 15, Infantry Road, Bangalore - 560001, Karnataka

Phone : +91-80-4937-2900 Fax : +91-80-254-24367 [email protected]

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Documents

Nabler 2015 Service Offering - Updated