Defining an opportunity or a problem Forming ideas / concept s Product development / improvement Pre pa rin g for Launc h Launch Monitorin g •Insight mining •U & A study •Segmentation •Ethnography •Desk Research •Ideation workshop •Concept Development •Concept test •Product /Sensory test •Packaging test/ name Test •Shelf Impact •Pricing Study •Sales Forecasting •Ad development •Ad screening: Ad pre test •Trade mechanics study •Shopping behavior study •Post Launch study •BrandSpace: Brand status assessment •Customer Satisfaction •Organization health check •QuixFix: Ad post test •Activation Check •Mystery Shopping
Defining an opportunity or a problemForming ideas /
conceptsProduct development / improvementPreparing for LaunchLaunch
MonitoringInsight miningU & A studySegmentationEthnographyDesk
ResearchIdeation workshopConcept DevelopmentConcept testProduct
/Sensory testPackaging test/ name TestShelf ImpactPricing
StudySales ForecastingAd developmentAd screening: Ad pre testTrade
mechanics studyShopping behavior studyPost Launch studyBrandSpace:
Brand status assessmentCustomer SatisfactionOrganization health
checkQuixFix: Ad post testActivation CheckMystery ShoppingDefining
an opportunity or a problemForming ideas / conceptsProduct
development / improvementPreparing for LaunchLaunch
MonitoringInsight miningU & A studySegmentationEthnographyDesk
ResearchIdeation workshopConcept DevelopmentConcept testProduct
/Sensory testPackaging test / Name TestShelf ImpactPricing
StudySales ForecastingAd developmentAd screening: Ad pre testTrade
mechanics studyShopping behavior studyPost Launch studyBrand status
assessmentCustomer SatisfactionOrganization health checkAd post
testActivation CheckMystery Shopping
