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Presented By:Dave Woodbeck
06/11/07
How To Leverage Northern Bay’sMost Powerful Asset
THE OWNERS
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Agenda
• Brief Introductions
• The Opportunity• How The System Works
• Working With Northern Bay
• Questions
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The Power Of The Owner Network
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The Challenge
• How many of your network have heard of Northern Bay?
• Have you sent them an email?
• How often?
We NEED A System
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Our System: Owner Email Outreach
• We put our contacts into a system• The system automatically sends out
introductory emails• The system allows people to click to see the
resort• We continue to send out periodic emails to
promote the resort – ALL YEAR ROUND• We can share metrics and additional ideas to
drive traffic to Northern Bay
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How Does It Work: Introduction
Capture Network Contact Names
Spreadsheet Online Form
Email1:Introducing
Northern Bay
Open?
Email2:Introducing
Northern BaySTOP
Yes
No Open?
Email3:<First Name> - Look at
Northern BaySTOP
Yes
No
Click Click
Click
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How Does It Work: Periodic Promotions
Email Database
Seasonal/Promo1
Click Click
Click
Seasonal/Promo2 Seasonal/Promo3
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How Does It Work:Get Names In Database
Excel Spreadsheet
Email Database
Web Form
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How Does It Work: Email DetailsFrom Line: Personalized From You
CANSPAM: Personalized From You
Salutation: Personalized To Your Contact
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How It Works: Reservation Page
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Working With Northern Bay
• With whom at Northern Bay should I/we discuss this program
• I would like to leverage Northern Bay’s reservation system– But obviously would like to book my unit
first– Then get credit for people that I refer
1313
Questions and Thoughts?
06/11/07
How To Leverage Northern Bay’sMost Powerful Asset
THE OWNERS
