KEYWORD DESCRIPTORS

SOCIALLY & POLITICALLY AWARE WELL-READ EDUCATED UNCONVENTIONAL

INTERESTS & HOBBIES

GETUP! TRIPLE J FRANKIE MAGAZINE ETSY SOY LATTÉS

TATTOOS BIKE RIDING ORGANIC FOOD NETFLIX PUB TRIVIA

A recent industrial design graduate, 24-year old Sandiya has just scored her dream job working at a design agency. It’s in a dream location too, just a quick 10min bike ride from her apartment in the trendy part of

the city. When she has enough years and projects under her belt, Sandiya dreams of working more closely

with charities and NGOs. As a daughter of Indian immigrants, Sandiya often conflicts with the views of her

more conservative parents. She has stopped telling them about the political rallies she attends, and they

still don’t know about her tattoo. Or her nose ring. Or her musician boyfriend.

ROUTES

The High Flyer

DEPOT ROUTE

Brisbane Bus 222, 200

Sydney Bus 333, L90, M52

Melbourne Tram 96, 16, Bus 907

Perth Bus 37, Cat Blue, Cat Red

SANDIYA PERSONALITY

HOW THEY COMMUTE:

37.4 % DRIVING

38.3 % BUS/TRAM

28 % TRAIN

23.5 % WALKING

31% 24% 44% 78%

I like to stand out from the crowd.

Usually a trendsetter among friends.

Look for new experiences.

Like to be surrounded by different cultures/ideas/

lifestyles.

Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.

WHO ELSE CAN YOU REACH WITH TRANSIT ?

CREATIVE