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YOUR LOCAL CONNECTION TO WORK April 16-29, 2012 take one! Vol 1 Iss 10 MyJobWave.com Call or Click Today! 800-758-7679 seacoastcareerschools.edu Career placement assistance | Day & evening schedules | Financial aid available for those who qualify ONE EAGLE DRIVE SANFORD, ME THE SMART CAREER MOVE! Seacoast Career Schools can get you started on the path toward a New, High-Growth Career! CLASSES FORMING NOW FOR: PROFESSIONAL MEDICAL ASSISTANT HEALTH CLAIMS SPECIALIST MASSAGE THERAPY T C T MAR S HE T ! VE O M Seacoast Career Schools started on the path tow , High-Growth New w, F N F C AREER C can get you ward a Career! OR F OW N ORMING F LASSES C EDIC M ROFESSIONAL P ANT SSIST TA A S M I A L C H T L LT A E H T S I L A I C E P S Y P ERA H T ASSAGE M 800- seacoastc : AL 758-7679 careerschools.edu Ca G Day & evening sc areer placement assistance | A E NE O E for those who aid available Financial | chedules M D R O ANF S RIVE D GLE , o qualify 207-822-9802 www.IntercoastNOW.com Alcohol & Drug Counseling Studies Give others hope. Become a Substance Abuse Counselor! Maine & New Hampshire Locations Also offering: - Pharmacy Technician - Paralegal - Medical Assistant FINANCIAL AID AVAILABLE FOR THOSE WHO QUALIFY JOB PLACEMENT ASSSTANCE For more information about graduation rates, the median debt of students who completed the program and other important information, visit: www.intercoast.edu. Intercoast Career Institute 207 Gannet Drive So. Portland, ME (Near Target at the Maine Mall) Practical Nursing Program No Waiting List! - NCLEX-PN (review included) - Anatomy and Physiology - Day and Evening Nursing Classes in So. Portland and Kittery Enrolling NOW! 124 Canal St., Lewiston, ME 56 Industrial Park Rd., Saco, ME S S p p r r i i n n g g into a new career One that inspires and supports a culture of possibilities. Direct Support Professionals needed in Southern and Central Maine. Find more information and apply at: www.supportsolutions.org Equal Opportunity Employer Now Hiring Glidden Excavating and Paving is Now Accepting Applications for the 2012 Construction Season. Please apply in person at our office at: 326 New Portland Rd., Gorham, ME Or call 207-856-9990 Glidden Excavating & Paving, Inc. is an equal opportunity employer. Paver Operators Wheelmen Roller Operators Rakers Greater Portland Transit District METRO has announced plans for several service changes, including new evening service to Munjoy Hill and adjusted service to Mercy at the Fore and Marginal Way. New changes will be effective the week of May 13. METRO Route #1 (M1) will introduce new, evening service along Congress Street, Munjoy Hill and the Eastern Promenade. Route #8 (M8) service will be adjusted on Marginal Way and Pine Street. Full schedules and route adjustments are available online at gpmetrobus.com. Updated Regional Transit Guides and printed route schedules with service change information will be available in May. METRO Bus-Service Changes Begin week of May 13 New Evening Service to Munjoy Hill, Adjustments to Routes #1 and #8

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Page 1: My Job Wave in Print  4/16/12

Y O U R L O C A L C O N N E C T I O N T O W O R K

April 16-29, 2012

take one!Vol 1 Iss 10

M y J o b W a v e . c o m

Call or Click Today!800-758-7679seacoastcareerschools.edu

Career placement assistance | Day & evening schedules | Financial aid available for those who qualify

ONE EAGLE DRIVE SANFORD, ME

THE SMART CAREER MOVE!

Seacoast Career Schools can get you started on the path toward a

New, High-Growth Career!CLASSES FORMING NOW FOR:

PROFESSIONAL MEDICAL ASSISTANT HEALTH CLAIMS SPECIALIST MASSAGE THERAPY

T

CTMARSHET!VEOM

Seacoast Career Schools started on the path tow

, High-Growth Neww,FNFC

AREERC

can get youward a Career!

ORFOWNORMINGFLASSESC

EDICMROFESSIONALPANTSSISTTAA

SMIALCHTLLTAEHTSILAICEPS

YPERAHTASSAGEM

800-seacoastc

:

AL

758-7679careerschools.edu

Ca

GDay & evening scareer placement assistance |

AENEO

Efor those whoaid availableFinancial|chedules

M,DROANFSRIVEDGLE ,

o qualify

207-822-9802www.IntercoastNOW.com

Alcohol & DrugCounseling StudiesGive others hope.Become a Substance Abuse Counselor!

Maine & New Hampshire Locations

Also offering:- PharmacyTechnician

- Paralegal

- MedicalAssistant

FINANCIAL AIDAVAILABLE FORTHOSE WHOQUALIFY

JOB PLACEMENTASSSTANCE

For more informationabout graduation rates,the median debt ofstudents who completedthe program and otherimportant information,visit:www.intercoast.edu.

Intercoast CareerInstitute207 Gannet DriveSo. Portland, ME(Near Target at the Maine Mall)

Practical NursingProgram No Waiting List!- NCLEX-PN (review included)- Anatomy and Physiology- Day and Evening NursingClasses in So. Portland and Kittery

Enrolling

NOW!

124 Canal St., Lewiston, ME56 Industrial Park Rd., Saco, ME

SS pp rr iinn gginto a

new careerOne that inspires and supportsa culture of possibilities.

Direct Support Professionalsneeded in Southern and Central Maine.

Find more information and apply at:www.supportsolutions.org

Equal Opportunity Employer

Now Hiring

Glidden Excavating and Paving isNow Accepting Applicationsfor the 2012 Construction Season.

Please apply in person at our office at:326 New Portland Rd., Gorham, MEOr call 207-856-9990

Glidden Excavating & Paving, Inc. is anequal opportunity employer.

Paver Operators WheelmenRoller Operators Rakers

Greater Portland Transit District METROhas announced plans for several servicechanges, including new evening serviceto Munjoy Hill and adjusted service toMercy at the Fore and Marginal Way.New changes will be effective the weekof May 13.

METRO Route #1 (M1) will introducenew, evening service along CongressStreet, Munjoy Hill and the EasternPromenade.

Route #8 (M8) service will be adjustedon Marginal Way and Pine Street. Full

schedules and route adjustments areavailable online at gpmetrobus.com.

Updated Regional Transit Guides andprinted route schedules with servicechange information will be available inMay.

METRO Bus-Service Changes Begin week of May 13New Evening Service toMunjoy Hill, Adjustmentsto Routes #1 and #8

Page 2: My Job Wave in Print  4/16/12

2 Education & Career Services

Earn NATIONAL CERTIFICATION in...

Scarborough & Bangor, ME • Nationally Accredited

Job placement assistance available!Classes are filling fast, call today!

Flexible schedules andmost programs starteach week or month.

NTI is VA approved for

post-9/11 benefits.

NTINOW.EDU • 1.800.447.1151For program information, visit NTINOW.edu/disclosure

Who Hires from NTI? Find out now at:

Financial Aid available

to those who qualify.

(Not all programs eligible –

call for details)

Train in weeksor months...not years!

• MedicalAssistant

• Healthcare• Computers

• Web Design• HVAC/R• CDL Truck

Driving

JOB FAIRRegional Spring

April 24, 10am–1pmSalisbury Pavilion

(Blue Ocean Music Hall)Salisbury Beach

MassachusettsFor more information visit www.valleyworks.cc

ValleyWorksCareerCenter

Attending Companies:• Raytheon• Berkshire Manufacturing• Hesser College• Northwestern Mutual• General Dynamics• Greencore• ENPRO Services• National Employment• Turning Point

• TruGreen Companies• AAA Northern New England• Comcast• PCI Synthesis• Adecco • American Resource Staffing• Home Depot• Pavilion Ocean Event Center• Morgan Memorial Goodwill

Interested Employers:For more information or to register, please

contact Larry Snow at 978-469-7819 • [email protected] orWe anticipate this event will be sold out so please register early!

Developing Tomorrow’s Workforce

• Boston Medical CenterHealth Net Plan

• Capone Iron• Sig Sauer• PP Systems• Cianbro• Brazonics• Benchmark Senior Living• The Psychological Center

Taking money away froman individual's take-homepay is a difficult proposition.So an ideal way to con-tribute to a 401(k), IRAs orany type of retirement sav-ings account is having anautomated deduction. Be-fore long, someone will notthink as much about howmuch is being deducted.

RETIREMENT

PLANNING

Associated Press

Page 3: My Job Wave in Print  4/16/12

Education & Career Services April 16-29, 2012 3

IN THIS ISSUEFEATURED ARTICLES

The LighthouseBranding Model 6

The Importance of Space 5

INDEX

Education & Career Services 1–4 & 8

Skilled Trades 1 & 7

Health Care & Human Services 1 & 6

Professional 8

General 8

STAFF

Stephen M. Costello, President

Adrienne Nichols, Marketing DirectorMarketing and Events – 207.689.2971

Tim Sardano, Production ManagerDesign and Content – 207.689.2834

Meghan Spalding,Advertising Sales ConsultantPrint and Web Sales – 207.689.2836

Ben Sullivan, Advertising Sales AssociatePrint and Web Sales – 207.689.2833

OFFICE HOURSMonday–Friday, 8:00am–5:00pm

CONTACT INFORMATIONMy Job WaveP.O. Box 4400, Lewiston, Maine04243-4400Tel: 207-786-4200 • 1-866-657-5444Fax: [email protected]

TERMS & CONDITIONSMy Job Wave is a weekly publication, advertising career opportunities throughout Maine & New Hampshire forcompanies of all sizes. Deadline for ad placement is Thursdays at 5:00pm (with the exception of holiday weeks). Colorad requests must be in by 5:00pm Wednesday. Delivery to newsstands is completed by Monday at 6:00pm. • MyJob Wave will not knowingly print any advertisement which is illegal or misleading to its readers. All copy and typearrangements are subject to approval by the publisher. We reserve the right to classify all advertisements. We reservethe right to refuse any advertisement. • The opinions expressed in the advertisements, content and articles are notnecessarily those of the My Job Wave or Sun Media Group. • Press releases may be submitted via e-mail [email protected]. Time-sensitive press releases must be submitted before 5:00pm on Wednesday. We cannotguarantee all press releases will make it to print. • The publisher assumes no financial liability for typographical errorsor copy omissions by the newspaper other than the cost of the space occupied by the error. All claims of error in thepublication shall be made by Tuesday at noon prior to the next publication. If not made by that time, no claim shall beallowed for errors not affecting the value of the advertisement. • Editorial and advertisement content are the property ofMy Job Wave and Sun Media Group. Unauthorized use is prohibited. • My Job Wave will not accept cancellationsafter Thursday at noon.

Writing a Winning

Be sure to include some accomplishments for each position you’ve

held. For example, if you were a salesperson you might include

information like “increased sales by 25 percent my first year by

attending industry trade shows,” or if you are an accountant, maybe

you “saved the company 20 percent by comparing long distance

options.” Make sure any claims you make are true and that you can

provide proof if asked.

Patti Murr

Resume

• The Sanford-SpringvaleChamber of Commerce

• York County MaineMilitary Community Network

• Springvale CareerCenter

• Goodwill Workforce Solutions

• My Job Wave

Academy of Medical ProfessionsAdeccoAmerican LegionAmerican Resource StaffingArbonne InternationalThe Baker Company, Inc.Bonney Staffing CenterCasco Bay MoldingCianbroThe Colony HotelCorningDisabled American VeteransEaster SealsEmployer Support of the Guard

& ReserveExpress ProfessionalsFiber MaterialsGeneral ElectricGoodall HospitalGoodwill Workforce SolutionsGreat Brook Vet ClinicH & R BlockHartwell House InnHome DepotHome Helpers & Direct Line/So. MEHussey Seating Co.Lakeview Neuro-Rehabilitation CenterLowe'sMaine Commission for

Community ServiceMaine S.B.D.C. Service CenterMaine Staffing Group/Project FlaggingMaine Veterans’ HomesManpower

MAS Medical StaffingMetrocastMy Job WaveNBHC – Portsmouth Health Clinic

& USPHSN.E. Truck and TireNestle Waters NA/Poland SpringsPlixer InternationalPortsmouth Naval ShipyardPratt & WhitneyReed & ReedRite Aid of Maine IncRobert HalfRolling Thunder, Inc., Chapter 2, MESanford Institute for SavingsSanford Community Adult EducationSanford Vet. Center/

Maine Vet. ServicesSpringborn StaffingSpurwinkStonewall KitchenSupport SolutionsUniversity College at SacoVFW 9935Vietnam Vets of America Chapter 1044Waban Projects, Inc.WalgreensWomen UnlimitedYork County Community CollegeYork County Detach 1241

– Marine Corps. LeagueYork County Sheriff's Dept.

www.MaineCareerCenter.comFor more information and to exhibit visit:

Exhibitors Include:

For assistance, call 1.888.457.8883 or TTY 1.800.794.1110

The Maine Department of Labor provides equal opportunity in employment and programs.Auxiliary aids and services are available upon request to individuals with disabilities.

Attn:

Employers

F r i day, Ap r i l 20 , 201210am-2pm

Page 4: My Job Wave in Print  4/16/12

4 Education & Career Services

Regional

Job Fair

Kennebec, Somerset &Sebasticook Valley

JOB SEEKERS:Need Help Finding a Job?√ Event is free-No registration required – just drop by√ Meet face-to-face with numerous employers & agencies√ Attend workshops√ Meet with resource providers & obtain valuable information

Employers & Resources Include:Adecco@ Work Personnel ServicesBonney Staffing CenterCharlotte White CenterCianbroK V CAPMaine Staffing GroupSpectrum GenerationsTime Warner CableU S Border PatrolRedington-Fairview General HospitalCare and ComfortSebasticook Family DoctorsSKILLS IncT-MobileNikken IncMAS Home Care of MaineMaine State PoliceMy Job Wave

Deadline for Businesses and Resource Providersto sign up is April 11, 2012

Wednesday, May 9, 20123:30p.m. – 6:30p.m.

Warsaw Middle School, Gym & Cafeteria167 School Street, Pittsfield, Maine

For more information on the Job Fair, contact:Kathryn Ruth, Pittsfield Town OfficeTel: 207-487-3136 • E-mail [email protected]

For more information on the Resource Tables & Providers, contact:Dana Hamilton, Ken-Som Project CoordinatorTel: 1-800-542-8227, ext. 2533 • Email: [email protected]

Sponsored By:The Kennebec-Somerset CountyTransition Team & the Town of Pittsfield

Media Sponsorship:

20th Annual

CareerDevelopmentConferenceApril 27, 2012Augusta Civic Center

Advertising for the JMG 2012 CareerDevelopment Conference sponsored by:

• Bath Iron Works

• Cianbro

• Downeast Energy

• E.J. Prescott

• Empire Beauty

School

• Kaplan University

• Maine Air NationalGuard

• Maine State Police

• My Job Wave

• NortheastTechnical Institute

• Pine State TradingCompany

• Pratt & Whitney

• Sequel Care ofMaine

• Time Warner Cable

• Universal Tech. Inst.

• University of Maineat Augusta

• University ofSouthern Maine

• Verso Paper

We’re looking for YOU!To inquire about sponsorship opportunities or exhibitor space atthis event, please contact Carlo Bufano at (207) 620-7180 x205 oremail: [email protected].

Attention:Employers, Colleges& Trade Schools

Exhibitors Include:

500 career-ready, graduating high school seniors from Jobsfor Maine’s Graduates (JMG) programs across Mainegather together for a day of job skills-related competitionsand workshops. One of the main features of the day is theCareer Expo, a college and career fair, that the studentsvisit throughout the day. We’d love to see your business orschool represented there!

Event details available at www.jmg.org FMI: 207-620-7180

NOTE: Although sponsorship opportunities are available,this event is not open to the general public.

Picture your company here!

Page 5: My Job Wave in Print  4/16/12

April 16-29, 2012 5

The Importance of SpaceBy Lisa K. McDonald, Career Polish, Inc.

You would think a person that has four dogs – three of whom seem to think they are lap dogs – would not havespace issues; but you would think wrong. I'm funny about my space; the thing is I like my own space.

When my son moved out I ripped up the carpeting myself and repainted the entire room a bright, bright, springgreen with white and purple accents. Does this tell you anything? I've always identified with the KT Oslin song "LiveClose By, Visit Often". I like my space.

But space is also important within your space. Having a decluttered environment helps calm your mind and allowsyou to appreciate the items you have selected to remain within your space. In decorating having appropriate spaceactually accentuates the pieces you want to show off.

In networking personal space is sometimes neglected and can stop a connection before it even gets the opportunityto begin. I have come to accept that circumstances do not always allow for the appropriate allotment of personalspace. However, it can be a tricky thing entering into someone's personal space - it can come across as rude orintrusive; it can be uncomfortable for the other party or worse your intentions could be misread. Respecting personalspace is important.

Space is a good thing.

Too often I see a total disregard forspace on resumes. It seems to go inextremes—either there is no whitespace or there is too much. Thequestion then becomes what is theright amount of white space in aresume.

Let's start with margins. The generalrule is acceptable margin settingsare between.5 inch and 1 inchequally around the page - it givesbalance. Sometimes you can fudgea little and have.5 inch top andbottom and.75 on the sides. Justmake sure there is a nice balance.

Within the resume is where it canget complicated. First – the fontshould normally be 11 or 12 pointfont, which is easiest for the reader.Using a 10 point font makes thewords too small and the readermight have to strain to read whatyou have presented. Any larger andit will look like you are trying to takeup space with a larger font becauseyou do not have any valuablecontent to fill the page.

Letterhead and headings shouldutilize a larger font - this cannormally be 13 or 15 font;something that will make it stand outa bit more. Of course using bold,borders, italics etc will also help setthese items apart. They should be setapart which means there should beat least a blank line before and aftera heading.

I normally do not recommend aspace in between bullet pointsbecause it spaces it out a bit toomuch; remember your bullet pointsshould not take three lines to beginwith so the additional space isunnecessary.

There should be space betweeneach position to create a visualbreak for the reader. Sometimespeople get so wrapped up in "it has

to be one page" that they crameverything on one page. Thisactually does more harm than good.The type is too small, the marginsare too wide and there is not enoughwhite space for the eyes to relax andtake a break while reading.

By the way – one page or twoseems to be a big debate. When Iask hiring managers, recruiters andHR professionals about theirpreference the overwhelmingresponse is basically they don't care- as long as the information they arelooking for is there, easy to find andread. People do have personalpreferences but I can guarantee youthat even if they prefer a one pageresume if your squeeze a two pageresume down to one page they arenot going to be very pleased to readit.

One way to see if you do not haveenough white space is when lookingat your resume on your computerminimize the size of the document toabout 45 percent so you can see theentire document at one time. Do nottry to read what you wrote just get afeel for the visual. Listen to your gutand it will let you know if morespace is needed.

If you have the problem of too muchspace then perhaps it is a contentissue. Go back to each position andstart listing out every single thing thatyou did for that position; this willhelp the ideas start to flow. Onceyou have done this then you can goback and begin to identify skills thatyou utilized when performing yourduties.

For example if you utilized problem-solving, conflict resolution,analytical, communication,organization or any other number ofskills this is the time to write thosedown along with the duty.

Then you can go back and add to

your descriptions including not onlythe duty, but the skills used and thevalue that was added by youperforming the task.

When writing your resume respectyourself enough to give appropriateattention to the important items bysurrounding them with white spacewhich will naturally bring thereaders attention to those items.Also, respect the reader in utilizingenough white space in order that itbecomes a document they want toread rather than must read.

We are all naturally drawn to thingsthat attract us. When I was a kid mymom used to take us to the libraryevery week. I remember openingbooks and flipping through anddeciding if I was going to take ithome or not based solely on the"feel". If the pages were edge toedge words packed in then that onegot returned to the shelf. If the wordswere not as cramped, there wasbreaks or pictures or anything morevisually attractive then that was thebook I chose.

We really have not changed in ourfirst instincts as to what we want toread. If I am given a resume that hasvery little white space Iunconsciously have a negativereaction - it looks like a pain to readso therefore I am already starting offwithout reading one word with anegative attitude.

When in doubt, print off yourresume and ask a friend to look at it- do not give it to them to read, justhold it and ask them how it looks.Then watch their reactions - don't justlisten to them say, "Fine". You cangauge the appropriateness of yourwhite space based on their initialreaction.

The content is the most importantelement of your resume - it should beyour main focus. The look and feel

can be modified after you havecreated a solid sales statement foryourself. Once you have done thatthen the fun begins - play a little withfonts, margins, headings - after allthis is your personal sales statementso you should like the way it looks!

"Helping those looking for the rightjob look right for the job" - this ishow Lisa K. McDonald of CareerPolish, Inc. describes her purpose.Lisa is a pre-employment/transitionstrategist and Certified ProfessionalResume Writer who separates herselfby focusing intently on the strategyof job searching.

This strategy includes many vitaltools including resumes, coverletters, business communication,networking, social media andpersonal business branding. Centralin her work is teaching clients how toemphasize or re-discover theirstrengths and be able tocommunicate them effectively inorder to implement a successful jobsearch strategy.

About the Author

Lisa's passion for teaching andbelief in giving individuals the righttools and the knowledge toimplement these tools is always acentral theme and extends beyondher work with individual clients. Sheteaches multiple workshops; is arequested speaker to various groups,organizations and businesses;consults with companies who aredownsizing; and partners withcompanies to develop their salesforce.

To learn more about Lisa K.McDonald and Career Polish, Inc.,visit www.CareerPolish.net.

Article Source:

http://EzineArticles.com/6982481

Page 6: My Job Wave in Print  4/16/12

6 Healthcare & Human Services

PERSONAL SUPPORT SPECIALISTSTo assist with homemaker duties and Personal Care (Bathing, Dressing, etc.).PCA/PSS/CNA Certification a plus but not required.

We offer FREE PSSCERTIFICATION to ourEmployees!

STATEWIDE OPENINGSfor Days, Evenings& Weekends

Call us at 1-800-639-3084 orapply online atwww.HomeCareForME.org

ANSONAUBURNAUGUSTABANGORBAR HARBORBEALSBELFASTBINGHAMBOOTHBAY

HARBORBRIDGTONBUCKSPORTCALAISCAMDENCANAANCARATUNKCHARLOTTE

CHERRYFIELDCHESTERVILLECOLUMBIACOLUMBIA FALLSCORINNACORINTHCUTLERDAMARISCOTTADENNYSVILLEEAST MACHIASELLSWORTHEXETERFARMINGTONFRANKFORTFORT KENTGARLANDGORHAM

GREENBUSHGREENFIELDHOULTONJACKMANJAYLAMOINELEEDSLEWISTONLIBERTYLINCOLNVILLELINCOLNVILLE

CENTERLISBONLISBON FALLSLITTLEONLUBECMACHIAS

MADAWASKAMADISONMERCERMILBRIDGEMILOMOSCOWNORTH ANSONNORRIDGEWOCKOLD TOWNORLANDORONOPALERMOPEMBROKEPERRYPITTSFIELDPORTLANDPRESQUE ISLE

PRINCETONRICHMONDROCKLANDROCKPORTSOUTH

THOMASTONSABATTUSSACOSEARSMONTSKOWHEGANSOMERVILLEST. ALBANSSTRATTONSTRONGTENANTS HBRTHOMASTONTHORNDIKE

UNIONWEST ROCKPORTWALDOBOROWARRENWASHINGTONWATERVILLEWAYNEWESTFIELDWHITEFIELDWHITINGWILTONWINTERPORTWINTHROPYORK

Lincoln County Healthcare has the following openings:

Lincoln County Healthcare serves St. Andrews Hospital in Boothbay Harbor,Miles Memorial Hospital in Damariscotta, and their subsidiaries.

W W W . L C H C A R E E R S . O R G

Come join ourteam ofdedicatedprofessionals!

Tel: 207-563-4557

• C.N.A. Various shifts, Damariscotta & Boothbay

• C.N.A./CRMA Various shifts, Damariscotta & Boothbay

• Certified Surgical Tech Full-time, Damariscotta location

• Emergency Department TechsVarious shifts, Damariscotta & oothbay

• Registered Nurse/Emergency DepartmentVarious shifts, Damariscotta & Boothbay

• Supervisor of Health Information ServicesExperienced, both locations

More and more people are talkingabout the importance of personalbranding, both in career searchingand in career development.Effective personal branding not onlymakes you stand out from the crowdto employers and recruiters, it canalso increase your job security bycommunicating your value as aleader and team player to yourorganization.

What is personal branding?

Personal branding is the process ofidentifying the unique anddifferentiating value that you bringto an organization, team and/orproject and communicating it in aprofessionally memorable andconsistent manner in all of youractions, both online and offline, toall current and prospectivestakeholders in your career.

The Lighthouse PersonalBranding Model

The lighthouse is a great model forbreaking down the brandingprocess into four key steps: thefoundation, the beacon, the towerand the beam.

Foundation:

Your foundation is your unarguablestrengths and experience in yourchosen area. To identify your ownfoundation, write down thestrengths that differentiate you fromthe rest and ask your friends, familyand colleagues/managers to do thesame for you. Identify the top threeto five overlapping strengths thatsupport the career direction youwant to pursue.

Beacon:

Your beacon is the memorable andconsistent communication of yourstrengths and experience. Now thatyou have identified your foundation,it's time to create your beacon byfinding a word or phrase thatrepresents these strengths and canbecome your brand. Develop ashort pitch that can follow yourbrand, describing your strengths inmore detail. Ensure that your wordor phrase is versatile and canchange with your direction.

Tower:Simply put, your tower is yourvisibility, reach and presentation,

both online and offline, whichsupport the beacon. This is reallyeverything you do to proactivelybuild your personal brand. Thehigher you build your tower withyour efforts, the more visible youwill be to potential careerstakeholders. Here are some waysto proactively build your brand andcredibility in front of your targetaudience:

Create a LinkedIn profile and followthe suggested steps to completeyour profile 100 percent, makingsure you include your personalbrand and pitch in your subtitle andsummary sections.

Create a Google account andprofile for improved search engineoptimization.

Include your personal brand onyour resume, cover letter, businesscards, email signature, voicemailmessage and across your othersocial networks, such as Twitter andFacebook.

Consider creating a personalwebsite/blog site where you canhouse all of your information,including experience, education,

skills, honors, entrepreneurial effortsand more.

Start your own blog with a uniquepoint of view on your industry/areaof interest.

Contribute value in your book orproduct reviews, your tweets, yourcomments on other blog posts, yourown blog articles or articles for printpublications, your discussions inLinkedIn Groups and your advicevia LinkedIn Answers or otherforums.

Start a company full-time or on theside with relevant and valuableproducts/services/resources for theindustry.

Publish and offer print and/orelectronic publications.

Get quoted in the media by joiningHARO (Help a Reporter Out) andcontributing advice, experiencesand insights to writers andjournalists seeking expert sources.

Beam:Your beam is your career directionand more active personal brandingand career search strategy. Itinvolves you gaining and >>>

The Lighthouse Branding Model By Chris Perry, MBACareer Rocketeer

THE AGENCY OF CHOICE WHERE THE ACCENT IS ON YOU!

AR

CA

DIA

HO

ME

CA

RE

NOW HIRING!

Auburn - 207.753.1381

Brewer - 207.989.5155

Brunswick - 207.729.6900

Portland - 207.883.6010

Springvale - 207.324.3400

HOME CARE NEEDED!

PSS . HMK . RN . LPN . CNA

Quotes“A sense of humor is part of the art

of leadership, of getting along with

people, of getting things done.”Dwight D. Eisenhower

Page 7: My Job Wave in Print  4/16/12

Skilled Trades April 16-29, 2012 7

projecting a strong understandingof where you want to go, what youwant to pursue and how you willpursue it. First, you need todetermine what functional area,geography andindustries/companies you want totarget. Then, you need to activelynetwork your brand with potentialcareer stakeholders. Here are someways to start:

Join associations or networkinggroups within your industry andattend events to meet new contactsand build your target network. Besure to share your personal brandwith those new contacts.

Conduct informational interviewswith target network contacts(whether or not you're seeking ajob) and share your personal brandwith them in your introductions.

Find ways to bring fellow industrythought leaders together on aproject or at an event.

Find ways to contribute to theprojects or events of fellow industryexperts.

Get recommended on LinkedIn anddisplay testimonials from customers,clients and partners

Personal Application

I used this model to help developmy own personal brand during my

MBA career search. Havingidentified my foundation to be myendless energy, out-of-the-boxcreativity, relationship building andproblem solving, I looked for aword that could pull all of thosestrengths together into onememorable brand message. Thebeacon I chose was "generator" asI generate energy, creativity,relationships and solutions toproblems. I was pursuing a careerin marketing and brandmanagement, and therefore, Ibecame a brand and marketinggenerator. I proactively built mytower by incorporating my branddirectly into my online profiles, myresumes and my entrepreneurialefforts. I then took a more activeapproach, targeting the "beam" byincorporating my personal brand inmy interview responses, networkingintroductions and informationalinterview outreach. It was thisprocess that helped me successfullysecure my current employment, andthis model continues to help guideall of my professional andentrepreneurial ventures.

As you create, build and improveon your personal brand, keep thelighthouse in mind as a visual modeland guide to personal brandingsuccess.

To learn more about us visit: WWW.WMXINC.COM

A Legacy theWorld Over

A Division of SENIOR OPERATIONS LLC

Work for awell-respected organization!

WELDERS/FABRICATORS2–4 years experience • GTAW a Plus

INDUSTRIAL PAINTERExperience with mixing/application (spray and roll) of

industrial paints. Ability to interpret engineering drawings.

If you have the qualifications we need, contact us.

Please apply in personor send resume to:Human Resources.WahlcoMetroflex, Inc., 29 Lexington St., Lewiston, ME 04240

Email:[email protected]

Fax: 207.784.1338EOE

Harry C. Crooker & Sons Inc. of Topsham,

Maine has immediate openings for:

Experienced Grader OperatorApplicants proficient in the use of GPS and grade /slope automation preferred. Salary negotiable,dependent upon experience.

Paving Personnel All positions.

Apply by e-mail to [email protected] or inperson Monday–Friday at 103 Lewiston Rd.,

Topsham, Maine. We are located on Rt. 196,across from the Topsham Fair Mall.

Harry C. Crooker & Sons is an Affirmative Action / Equal opportunityEmployer. Women and minorities are encouraged to apply.

We Offer:

• Competitivewages

• Paidholidays& vacation

• Group health,life anddisabilityinsurance

• Profit sharing

• 401(k)savings plan

At Harry C. Crooker & Sons, Inc., we believe that ouremployees are our greatest asset. That is why we arealways looking for motivated and reliable people. Ifyou are responsible, enjoy working with others, andpossess good work habits, then we are looking for you.

Governor Meets with Jobs Panel on Workforce Training EffortsGovernor Paul LePage met with theState Workforce Investment Board Apr.6 to discuss workforce training effortsaimed at providing workers with betteropportunities for job skill training andhelping businesses access a betterqualified workforce.

“Two of my greatest priorities asGovernor relate directly to workforce,”Governor LePage said. “We need toensure students have the skills they needto be productive workers when theygraduate, and we must get targetedtraining to people in the workforcetoday so that they can be competitiveand successful in the job market.”

The Governor noted that in his travelsthroughout the state he has encounteredmany employers who have indicatedthat they have positions to fill but werenot able to find qualified applicants forthe jobs.

The State Workforce Investment Boardis comprised of Maine business leaders,state and local officials, along withrepresentatives from education,organized labor and service providers.The panel is charged with creating andimplementing policies that quickly trainthe most people for meaningful careersgiving industries the skilled workforceneeded to support Maine’s economic

recovery.

“We must make this system moreeffective in training people with skillsemployers need.” Governor LePagesaid to members of the State WorkforceInvestment Board. “There is somethingwrong when employers with good jobscan’t find workers. It is holding oureconomy back.”

Earlier this year, the Governorproposed changes to the workforcesystem to allow a greater share ofFederal workforce funds to go to directjob skill training. The plan involves stateChamber of Commerce organizationsthroughout the state in gathering

feedback from businesses in order toidentify skill gaps in the workforce,prioritize training initiatives anddevelop defined career ladders whereworkers can build on prior skills andnew learning to advance in their jobs.

Frederick L. Webber, chair of the StateWorkforce Investment Board applaudedthe Governor’s work on the issue.“Governor LePage has a clear vision forhow this system must be positioned toensure opportunity for all workers andbusinesses in our economy movingforward,” Webber said. “We arecommitted to carrying out his plan.”

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We work with you to create,communicate, and publish your career opportunities in the most effective way. Our goal is to attract local, driven candidates by way of our print and onlinepresence of My Job Wave.

www.MyJobWave.com [email protected] T. 207.786.4200 F. 207.786.9211 PO Box 4400, Lewiston, ME 04243

April 16-29, 2012 www.MyJobWave.com A Sun Media Group Company

Please join us at the newly renovated Inn by the Sea40 Bowery Beach Road, Cape Elizabeth, ME 04107

Saturday, April 21st10am to 2pmT H E I N N I S LO O K I N G F O R Q U A L I F I E D E M P LOY E E S I N T H E F O L LO W I N G A R E A S :

• Reservations• Valet• Guest Services

• Bellmen• Restaurant• Lounge

• Banquets• Kitchen• Housekeeping

• Spa• Maintenance• Grounds

W e i n v i t e y o u t o e x p e r i e n c e t h e n e w I n n b y t h e S e a ,w h e r e l u x u r y c o m e s n a t u r a l l y .

CRESCENT BEACH, MAINE INN BY THE SEA ANNUAL JOB FAIRWE INVITE YOU TO

BE A PART OF

OUR TEAM!

Contact: Inn by the SeaTel: (207) 799-3134 Fax: (207) 799-4779 Email:[email protected]

w w w . i n n b y t h e s e a . c o m

Real Estate Sales AgentClasses Starting May 3

and July 11 in Westbrookand Sept 12 in Bangor

Call us today!207.856.1712

Curious about acareer in

real estate?

Bangor • Westbrook

www.ArthurGary.com We now offer a Real Estate Home Study Course!

QuotesIf we value the pursuit

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Adl

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Largest, Privately-Owned PromotionalProducts Company in the U.S.

VISIT OUR WEBSITE AT: WWW.GEIGER.COM/JOIN-GEIGERClick “Employment Opportunities”OR SEND RESUME TO: Kathy Fulton, Geiger • PO Box 1609 (MJW) • Lewiston, ME 04241

eCommerceCoordinatorOTHER OPEN POSITIONS:• Business/Reporting Analyst• Business Systems Analyst

• Customer Service Rep– Evening Shift

Crestline, the Direct Marketing Subsidiary of Geiger islooking for an individual who wants to join the Marketingteam and be responsible for the day-to-day managementof Crestline eCommerce content as well asinternal/external customer communication via email,phone and Live Chat software. Analytical andmathematical skills, basic HTML experience with PCproficiency to include Microsoft Office and Excel required.Two year degree or equivalent knowledge in related field.

ALL POSITIONS ARE FULL-TIME WITH BENEFITS THAT INCLUDE: Medical and Dental Insurance,Flexible Spending Benefits, Dependent Life Insurance, nine paid holidays, 401(k) Retirement Plan withdiscretionary company match, Paid vacation, Bereavement pay, and Employer paid Disability and LifeInsurance. Wellness Program and on-site fitness center.

We are an Affirmative Action/Equal Opportunity Employer