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7/29/2019 MWC 2013: Insert and Tigerlily extend the outdoor
advertising experience
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Mobile World Congress 2013 announcementInsert and Tigerlily are
proud to introduce a SoLoMo experiencecombining the best of the
offline world and social web.
Press release
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7/29/2019 MWC 2013: Insert and Tigerlily extend the outdoor
advertising experience
2/5
Insert, in partnership with Tigerlily, presents its first
interactive advertising offeringcreating a new way for brands to
start conversations with people on the go.
Putting a twist on traditional poster advertising, we have
integrated NFC technology, QR codes,
and classic SMS+, allowing marketers to engage with passersby on
a deeper level via
smartphone, bringing them into a mobile web-app experience.This
is an effective way to leverage a business's offline visibility
and dramatically increase conversion.
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7/29/2019 MWC 2013: Insert and Tigerlily extend the outdoor
advertising experience
3/5
By accessing the mobile web app, customers get their
offers/rewards instantly
(via email, SMS, or Passbook). Thanks to geolocation
functionality, users cansimply find the closest locations to redeem
their offers and, for iOS Passbook
users, receive a notification as they approach
a participating location. At the POS,
the offer is scanned for
redemption.Geo-localization
GOGO
Passbook integration
Redeem
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7/29/2019 MWC 2013: Insert and Tigerlily extend the outdoor
advertising experience
4/5
The mobile web application leverages major Facebook features
including Open Graph to
increase a business's visibility online and integrates smoothly
with iPhones Passbook to drive
in-store traffic.
This new offering is available on the Tigerlily Social Marketing
Platform and is currentlyfeatured by Facebook on its Facebook
Marketing Page.
Products available
Shop rewardsOffer exclusive promotions to
drive traffic to POS.
City questsProvide special experiences
to your community using the
geolocat ion and mobi le
coupons to organize treasure
quests in order to discover a
city, a museum, a concert
hall...
Event rewardsUnlock special offers during
events such as festivals,
e x h i b i t i o n s , p r o d u c t
launches...
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7/29/2019 MWC 2013: Insert and Tigerlily extend the outdoor
advertising experience
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TigerlilyTigerlily is an intelligent social media
marketing platform. We help you optimizeinteractions with your
fans and maximize their
lifetime social value. Manage your social
marketing "All in one": Conversation,
Application & Insights. Working with more
than 80 iconic brands, the company has run
campaigns across 60 countries and serving
72 million people.
InsertInsert is a major player in city centers outdoor
advertising specialized in billboard and
fieldmarketing.Employing a total of 350 people,
the Company has operations in France and
Belgium. With its network of 120 000+
advertising panels, Insert has the ability to
reach more than 13 million people every day.
In 2012, Insert has generated revenues of
26 million.
Contact: Damien Fischetti - [email protected] /
+33 1 82 83 36 24
Sbastien Romelot, CEO InsertWith more than 100,000 boards
targeting over 15 millions urban walkers per day, Insert is backed
on the
interactive banners for a long term. The frictionless between
interactive banners and smartphones
owners, thanks to the NFC Technology, classic QR codes/SMS+ and
social application developed by
Tigerlily, holds the promise of making Insert the first social
outdoor advertiser.
Matthieu Chreau, CEO TigerlilyWe are proud to partner with
Insert on the Orange booth at the Mobile World Congress. This is a
key
milestone for Tigerlily, as it highlights our increasing
commitment to lead social marketing innovations
both online and offline."
mailto:[email protected]:[email protected]
