Mövenpick Hotels & Resorts’ vision is to be the preferred and most enjoyable upscale hotel management company of Swiss origin for guests, employees, hotel owners and shareholders.

Part of the values and fabric of Mövenpick Hotels & Resorts’ has always been to conduct its business in a responsible and caring way, encouraging a personal touch with all its stakeholders. It is the value of care that has and continues to guide the company towards sustainable business practices. In the 2009, Mövenpick Hotels & Resorts’ announced its global sustainability programme based on three key focus areas: social, environment, and employer sustainability. The company commitment goes beyond environmental and employer sustainability to also encompass social sustainability.

Protecting the environment is a key priority to Mövenpick Resort & Spa Dead Sea. In 2011 the hotel was awarded with the world’s highest score in the Green Globe Certification, the premier global certification for sustainability.

Mövenpick Hotels & Resorts’ key objectives are to:• Positivelycontributetothecountriesandcommunitiesinwhichweoperateinawaythatismutuallybeneficialand sustainable.

• Workhand in handwith registered local andglobalcharitypartners(sharebestpractice).

• Encourage and actively promote a philosophy ofvolunteerismandenableitspracticing.

• Organise and support fundraising initiatives forrecognisedandapprovedinternationalcharities.

• Implement donation schemes for guests and teammembersathotelandarealevels.

• Promotelocalproductsandhandicraft.

We at Mövenpick Hotels & Resorts also endeavor to ensure to:• Complywithapplicableenvironmentallaws,regulationsandotherrequirements.

• Provide sound stewardship of our environmentalresources.

• Promote the use of safe technologies and operationpracticesthatminimiseourimpacttotheenvironment.

• Respondimmediatelytoemergenciesandminimiseanyadverse impacts.

• Continually improve our environmental performancethroughproceduresestablishedintheEnvironmentalManagementSystem.

• Set environmental objectives and target goals, andmeasureourprogresstothesegoals.

• Implementaneffectivepollutionpreventionprogramme(minimisethegenerationofwastes,reduceandrecyclematerials,investigateandevaluatenewpracticesandproceduresanddisposeofwastesinanenvironmentallyresponsiblemanner).

• Ensure the responsible use of energy and waterthroughout the resort by implementing innovativepracticesandproceduresforconservation.

MövenpickHotels&Resorts’visionandsustainability.

Green Globe Certification, the premier global certification for sustainability.

The first EMAS certified hotel in the Middle East.An integrated energy and environment programme has been implemented at the Mövenpick Resort & Spa Dead Sea. Consequently the resort was the first in the Middle East to be EMAS certified in 2008 and deservedly re-certified in 2009.

For further information on EMAS, please visit the following website : www.iema.net/ems/emas

Energy and water management.The hotel has its own STP (Sewage treatment Plan), where all gardens, distributed over 100000 square meters are being irrigated through gray water which is also used for the cleaning of all outdoor public areas.

Our hotel operates active bacteria waste water treatments. All the treated water is reused for the gardens and the cleaning of outdoor walkways and streets. Special valves are used in shower heads and water tabs. These valves mix water with air so water pressure in showers and sinks remains the same and save up to 30% of water.

The green globe brand represents the best in sustainable practice within the travel and tourism sector. We are proud being certified in 2011 as the highest score in the middle east and continued the effort to be re-certified in 2012 showing a continuous commitment towards the environment and society.

Total waste management programme.MövenpickResort&SpaDeadSeaisoneofthefirsthotelsin Jordan to commit to awaste recycling programme.Webelieve, thatwaste is another source to impact theenvironment.

Theabove tableshowsourwasteremovalandrecyclingprogramme.

The impactsaremonitoredbyhavingenvironmental3rd

partyaudits.In2009wehadtwoauditsbyWSP-DubaiandEMASandin2010weplanforanEMASaudit.Wemonitorat least once a year.

Chemicals and hotel operations.Thehotelmanagementhascommittedtouseenvironmentfriendlychemicalsinallhoteloperations.

Sustainability and green practices.Allourroomamenities(VIPgifts,bathroomproducts…)arebeingproducedintheneighbouringvillages,inlinewithoursustainabilityprogrammestosupportlocallabourandfamilies livingcloseby.Thisprogramme ismanagedbytheRoyalSocietyfortheConservationofNature(RSCN).

Heat and electricity.Adailyenergymonitoringsystemisinplaceandsupportedby amonthly comparative analysis by Farnek Avireal– Switzerland to show achievements against industrybenchmarks,webelieve.Wehaveaswellawasterecyclingprogramme.Someoftheresultsareshownabove:

Duringthecurrentyearof2010,wewillbeinvestingaroundJD1millionintoenergysavingandenvironmentalrelatedprojectssuchas:• Solar Energy (solar panelswhichwill enablewaterheatingformainbuilding).

• LPGheating(liquefiedPetroleumGaz)viausingthetoplineproductsofcondensateboilers.

• AdvancedBuildingManagement System (BMS).Webelieveinusingjustasmuchasneededenergyonlytohelpinreducingglobalwarming.

• Frequencycontrollersforairhandlingunits.• Watersaversforshowerheadsandtaps.• UseofLEDlighting.

The forecastedenergysavings for thecurrentyearshallbearound20%.

Someofourprogrammes include replacing theoutdoorlightingtoenergysavingbulbs,repairingallwaterleaksfrompools (an investment of over 500,000US$)whichincludedfullrenovationofwinterpoolandDeadSeapoolsandcontributedindecreasingthewaterconsumptionby30%.Ourwatertreatmentprogrammeforirrigationsavesapproximately200Cubicmetersperday.

Withalltheprojectsimplementedandthoseinthepipeline,MövenpickResort&SpaDeadSeawillbeproudtoreduceGHG (global heat gases) emissions by 30%.One steptowardssavingtheglobe.

Occupancy previous year (%) Average Temperature (°C)Occupancy actual year (%)

Cryogen Gas Heat Water Electricity District Cooling Total consumption previous year

May 2011

Dec 2010 Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011

Water Consumption of the last 6 Month (m3)

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Difference May 2010 : -29%

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Total Energy Consumption of the last 6 Month (kWh)

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100Difference May 2010 : Electricity = -9% Heat = -10%

Water Consumption (I/Guest)

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May 2011Total Energy Consumption (kWh/m2) May 2011

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Weekly quantities, daily averages and totals (kg)

Week Paper and Nylon Aluminium PET Glass Khorda Bread Oil Oil cans Others Waste Total Cardboard bottles Recyclables

01/05 - 07/05 233 24 25 21 96 0 7 0 16 81 2300 50308/05 - 14/05 147 28 21 34 129 0 16 0 18 65 2400 45815/05 - 21/05 179 33 26 48 77 0 12 0 16 58 2050 44922/05 - 28/05 200 16 16 19 70 35 28 0 17 55 1740 456Daily average 22 3 3 3 11 1 2 0 2 7 243 53Total 759 101 88 122 372 35 63 0 67 259 8490 1866

Total Energy Consumption (kWh/m2)Total quantities of materials removed – weeklyRecyclables vs. Waste

Daily average for May 2011 (kg)

199

213

39

7

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May 2011

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01/05 - 07/05 08/05 - 14/05 15/05 - 21/05 22/05 - 28/050

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Paper andCardboard

Khorda Bread Others Waste

Nylon Cans PET bottles Glass

Recyclables

Supporting the local community…10yearsago,theDeadSearegionwasadeprivedareawithlimitedeconomicopportunitiesexceptforsomeagriculture.MövenpickHotels & Resortswas the first hotel chaintomanage a hotel in this region followed later on byconventioncentresandotherhospitalityactivities.Today,theDeadSeaisastrivingholidaydestinationwithprobably1,000 families deriving their income directly from thetourismindustry.AttheMövenpickResort&SpaDeadSea,some40%ofouremployeescomefromtheJordanValley.

WhenMövenpickHotels&ResortsstartedoperatingattheDeadSea,wemadespecificeffortstogivethepeopleofthisregionachance.Wecurrentlyemploysome250peoplefromtheregionandthereforeprovideforsome250families.

Allemployeesfollowregulartrainingactivitiestoensureproper service delivery, guest satisfaction andpersonalcareer growth. It startswith theMövenpick Inductionprogramme(2days),30hour initialbasicskills training,hotelsoftwaretraining,upsellingtechniquesandabasicEnglishcourse.Onadailybasis,eachdepartmentandsub-departmentconductindividualandgroupskillstrainingforeachoftheiremployees.

Eachindividualdepartmentisdevotedtosupervise,initiateanddrivetrainingactivitiesforthehotelemployees.

Servicecharges,aproportionallydistributed10%ofthesales revenue, constitute a part of the overall incomepackage for some employees in addition to insurancecoverage,transportation,mealsandaccommodationforall.

TherestofouremployeesarefromotherareasinJordan,themajority coming from thegreaterAmmanarea.Weprovideafreebusserviceforallouremployeeswitheightbusesservingaradiusofsome80kmaroundtheclock,7daysaweek.Incidentally,amere3%ofallouremployeesarenon-Jordanian.

AttheDeadSeapropertywemakeaspecialefforttochooselocalproducersandsupportemploymentprogrammesforwomeninremoteareas.Allsoaps,shampoos,bodylotionsandbath foamsareproducedbyaWomenEmploymentproject in a rural area of Jordan founded by theRoyalSociety for theConservation ofNature. As part of oursupport,MövenpickResort& SpaDeadSea spends anaverageofJD10000amonthonproductspurchasedfromtheHouseofSoap.

RSCN and Wild Jordan.MövenpickHotels&ResortsJordanhasadirectpartnershipagreementwithRSCNandprovidestheorganisationwithvery strong support by purchasing all room and guestamenities fromprogrammesmanagedbyRSCN.Hence,all our gift items are produced by tribal groupswithinthenatural reserves of Jordan and for thepast 2 years,MövenpickResort&SpaDeadSeaalonehascontributedwithpurchasesofover170000USD.

As extra promotional support for the organisation, theMövenpickHotels&Resorts JordanNewsletter and in-houseTVincludeanRSCNspecificpage.

WildJordanisabrandeddivisionoftheRoyalSocietyfortheConservationofNature(RSCN)andisresponsibleforsocio-economic development, including all eco-tourismoperations.All of theirwork and the revenuegeneratedcontribute to RSCN’smission to conserve biodiversitythroughoutJordan.

Theirmain purpose is to develop viable nature-basedbusinesseswithinandaroundRSCN’sprotectedareasinordertobringtangibleeconomicandsocialbenefitstolocalcommunitiesandgeneratefinancial,political,andpopularsupportfornatureconservationthroughouttheKingdom.

HelpingNature…HelpingPeople.ThroughWildJordan,RSCNhasbeenabletoadoptapeople-centeredapproachto protecting nature. Business ventures are beingdevelopedusing thenaturalassetsofprotectedareas tocreateeconomicandsocialbenefitsforlocalcommunities.Thrivingeco-tourismandhandicraftenterpriseshavebeenestablished, bringing jobs to hundreds of people. Such

venturesaremakingnatureconservationimportanttothelivesoflocalcommunities,whileprovidingalternativestohuntingandovergrazing,whichcontinuetoposethreatstowildlifehabitats.

RSCNaccomplishesitsroleinmanagingJordan’snaturalresources by: • SettingupandmanagingprotectedareastosafeguardJordan’snaturalenvironmentandbiodiversity.

• Running captive breeding programmes to saveendangeredspeciesfromextinction.

• Conductingresearchtoprovideascientificbasetoaidconservationefforts.

• Enforcinggovernmental laws to protectwildlife andcontrolillegalhunting.

• Raising awareness on environmental issues,with afocusonschoolstudentsthroughestablishingnatureconservationclubs,providingeducationalprogrammesinthereserves,andintegratingbiodiversityconceptsinschoolcurricula.

• Ensuring the socio-economic development of ruralcommunities by creating job opportunities througheco-tourism,craftproductionandothernature-basedbusinesses.

• Providing training and capacity bui lding forenvironmental practitioners and other institutionsthroughoutJordanandtheMiddleEast.

• Encouraging public participation in RSCN natureactivitiesthroughmembershippackages.

• Promotingpublicactionforenvironmentalprotectionthroughcampaignsandactivitiesrunbyanadvocacycommittee comprised of volunteers from differentsectors.

• Health Initiatives: 40%of our employees come fromthesurroundingvillages.Aspartoftheirbenefits,weprovideinsurancecoverage(formarriedstaffwealsocoverwives and children).We therefore indirectlysupporthealthcareforthepopulationlivingnearourproperty.

• RoomforHope:Wesupportaprogramcalled“RoomforHope.”AJD1donationtotheKingHusseinCancerfoundationisbeingaddedtoeachroombillaspartofthis program to support cancer patients at theKingHusseinCancerCentre.www.khcf.jo.

• Sponsorshipof theannualDeadSeaUltraMarathonevent: The Dead Sea UltraMarathon (DSUM) haswitnessed fifteen years of increasing national andinternational recognitionwith the joint effort of theSociety for theCareofNeurologicalPatients (SCNP)andAmmanRoadRunners,underthepatronageofHRHPrinceRaadBinZeid.

It is themain fund raising event for the SCNP,whichprovidesneurologicalpatientswithmedicalaidandcoversthecostsofnecessarysurgery for theneedy.TheSCNPheadedbyHRHPrinceFirasBinRaadwasfoundedin1986,underthehonorarypatronageofHRHPrinceHassan,toassistneedyneurologicalpatientsbyproviding financialhelp for necessary surgical procedures, aswell as toincreaseawarenessofneurologicaldiseasesandtraumas.

TheSocietyhascontributedtothetreatmentof940casesatthecostofJD600,000andMövenpickHotels&Resortsis proud tohavebeenoneof themain sponsors of thisMarathonsince2002.

Wealsoorganiseothercharityeventsandregularlyhostorphans for them to enjoy a full day of activities at thepropertyincludingmeals.

ThelivesofwomeninruralJordanianareas,whousedtospendtheirdaysathomewaitingforPrinceCharming,hasbeen transformed thanks to training sessions tomastersoapproductiontechniques.Nahal,amongothers,becamea valuedmember of society, constantly interactingwiththe localcommunityandAraband International touriststhatflocktotheHouseofSoaptobuytheirpersonalcareproducts.

NahalandsomeotherruralJordanianwomendecidedtoworkat theHouseofSoaptobeable tosharedomesticexpenses and to live self sufficiently. For some otheruniversity students,working at theHouse of Soap hasprovidedanopportunitytointegrateintotheprofessionalworldwithouthavingtowaityearsinordertofindworkinpublic administration.

According to the head of the project in the EuropeanUnion,BassemChamoun,“TheHouseofSoapispartofasocio-economicprogrammethataimsatsupportingruralwomenanddevelopingtheirtalentsandcapacities”.Theobjective is to fight unemployment andpoverty in ruralareas,toprotectthebiodiversityofAjlounNaturalReserveandtomaximisetheuseofitsresourcesinordertohelpitsinhabitants.

Chamoun added that other productive ideas aiming atrevitalising tourism inAjlounNaturalReserveare in theprocess of implementation, for example theHouse ofSweetsprojectwhichoffersworkopportunities for ruralwomen,allowing them tomakesweetswithnatural rawmaterials.

Forfurtherinformationontheseinitiativeslogonto:www.eurojar.org/en/euromed-articles/soap…-and-other-rural-products/2249

AtMövenpickHotels&ResortsJordan,wewereinstrumentalingivinglocalwineproducersachancetosellandimproveJordanianwineinadditiontofurtheractivitiesofsustainablemanagement:

• Asmuchaspossiblefreshproductsareboughtlocally.Allourfruits,vegetables,poultry,dairyproducts,oliveoil,pickles,localwine,coffeandmanyotheritemsarelocallyproducedandpurchaseddirectlybythehotel.

• AtZaraSpaourmissionistoofferthemostauthenticJordanianSpaexperiencetoourclientelebypromotingouruniquelocationandsellingDeadSeatreatments.Our treatmentsmainly use local products and localbrandssuchasRivage.The totalamountpaid to thelocal supplier sinceourpartnershipbegan isaroundUS$550,000.

An edited extract from an article about projects we support

Mövenpick Resort & Spa Dead SeaSweimeh, Dead Sea Road, P.O. Box 815538, Amman 11180, JordanPhone +962 5 356 11 11, Fax +962 5 356 11 22resort.deadsea@moevenpick.com, www.moevenpick-deadsea.com