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MUTUA MADRID OPEN STANDS & BOUTIQUES
2015 / SEPTEMBER
#MMO2016 / www.madrid-open.com
2 0 1 6
Major Tournaments
The ATP & WTA tournaments are classified by
categories: Grand Slam, Combined Master 1000,
Master 1000, Master 500, and Master 250.
Grand Slam: Wimbledon, Roland Garros, US
Open, Australian Open
Combined Master 1000: MUTUA MADRID OPEN,
Indian Wells, Miami Open.
Master 1000: Monte Carlo, Roma, Montréal,
Cincinnati, Shaghai, Paris.
Prize Money7.342.810 €
Latest WinnersPetra KVITOVA / Andy MURRAY
XV Anniversary2016 April 29 / May 8
After 14 years in the capital of Spain,
the tournament managed by Manolo Santana is
preparing its 15th edition. The best ATP and WTA players from all around the world will gather
together in the arena from the 29th of April until
the 8th of May.
2002 - 2016
2015 championsPetra Kvitova & Andy Murray
Petra Kvitova was the winner of the MUTUA
MADRID OPEN for the second time, repeating
her victory of 2011. With this achievement,
she equaled Serena Williams record with two
trophies in Madrid.
Andy Murray is the third player, after the Swiss
Roger Federer and Rafael Nadal, who was able to
win in both venues of the MUTUA MADRID OPEN,
2008 in the Casa de Campo and 2015
in the Caja Mágica.
Here play the greatest
Since 2000, the Caja Mágica has welcomed
the best tennis players of the ATP circuit.
The top 56 players of the circuit compete on the
clay courts of Madrid: Rafa Nadal, Roger Federer,
Novak Djokovic, Andy Murray, Tomaš Berdych,
Kei Nishikori, Milos Raonic, David Ferrer,
Stan Wawrinka, Marin Cilic.
Magic and beauty
The MUTUA MADRID OPEN is one of the
4 tournaments that hold at the same time an ATP
tournament and a WTA Premier Mandatory.
This tournament hosts in Madrid the best 64
women’s tennis players from around the world.
It is also the most important women’s tournament
on clay court after Roland Garros. Serena
Williams, Maria Sharapova, Ana Ivanovic, Caroline
Wozniacki, Petra Kvitova, Garbiñe Muguruza,
Carla Suárez and Simona Halep will delight
the audience that will be present in the stands
of the Caja Mágica..
221.386 Visitors
Television
+ 65 million global spectators
+ 90% live retransmission
+ 4.000 hours of worldwide retransmission
With over 22,000 visitors per day, the MUTUA
MADRID OPEN is already the third Master 1000
tournament with most attendance, being Indian
Wells and Miami the first and second.
The recognition of this tournament is constantly
increasing and having a magnificent impact
in the international field.
The statistics speak by themselves.
Mutua Madrid Open, king of networks
The MUTUA MADRID OPEN had a 20% increase
in its social media followers the past year.
-Improvement on Facebook between May 2014
and May 2015: 54,478-130,467
-Improvement on Twitter between May 2014 and
May 2015: 28,000-36,300
5.521.665 www.madrid-open.com
+ 142.818 “likes” on facebook
+ 36.4K followers on twitter
Mutua Madrid Open, king of networks
The Mutua Madrid Open, just like the Grand Slams,
has its own radio station (Setball radio), with an
audience in 2015 of over 32,658 listeners. The highest
peak was registered during the 6th of May with a total
of 5,061 listeners. The videos produced by the official
tournament channel ( Setball Tv) had 190,000 viewers
on Facebook and 19,000 via YouTube
73.700 display on Vimeo
287.243 followers on Weibo
79.705downloads on YouTube
32.685listeners
The “Caja Mágica”
The Caja Magica is one of the most modern and
innovative tennis installations in the world.
The site hosts the Mutua Madrid Open since 2009.
Architect:
Dominique PerraultLocation:
17 hectares in the park of Manzanares Features:
Technological installation with 3 retractable roofs
The Caja Magica has three stadiums with
retractable roofs and 10 outdoor clay courts
in the Tennis Garden.
The Centre Court (Manolo Santana Stadium)
has a capacity of 12.500 people.
The Stadium 2 (Arantxa Sanchez Vicario Stadium)
hosts 3.500 spectators while the Stadium 3
has a 2.500 seat capacity.
Stands & boutiques
The Caja Magica is not only the place where you
can watch the best tennis players but also a venue
for leisure and business for everyone. More than
221.000 spectators attended the tournament,
which makes the MUTUA MADRID OPEN
a privileged showcase for your brand.
The best showcase for your brand
Level 0Commercial area
Sponsors boutiques
A unique showcase for your brand that gives you
the possibility to promote your products
and make different activations.
“World of tennis” stands
The “World of tennis” area is located on the same
level as the Manolo Santana stadium.
It is dedicated to tennis and paddle tennis brands.
There are also leisure and catering areas..
Level 0Commercial area
Stands / Services
External structure
12m2 : 4x3 depth
24m2 : 8x3 depth
Internal structure
Furniture: counter, high stool, coffee table and 2 chairs.
Accreditations: 4 for 12m2 and 6 for the 24m2 spaces.
Standard lighting
10 Ground Tickets per day for every 12m2
Extras:A 10% discount on the purchase of tickets from Friday
29th of April until May 6th 2016 (day session)
24m2
1 year: 8.000 € + VAT.
12m2
1 year: 4.000 € + VAT.
Stands / Prices
Level -2Mutua Madrid Open Avenue
12m2 boutiques
The MUTUA MADRID OPEN Avenue is located on
level -2. Every year it consolidates it’s growth and
it becomes a very exclusive shopping area during
10 days where the most important national and
international brands are present.
It is a unique showcase within one of the best
venues to reach your target audience and to
promote new products or activate numerous
actions.
Level -2Mutua Madrid Open Avenue
24m2 boutiques
The 24m2 boutiques offer a bigger promotional
space for your brand and help reaching your
target public in a more effective way.
On this Avenue, you will have at your disposal a
larger space to promote your products in a more
impressive way.
It is’nt only a Boutique but also a new promotional
spot, focused on the future.
External structure
12m2 : 4x3 depth
24m2 : 8x3 depth
Internal structure
Furniture: counter, high stool, coffee table and 2 chairs.
Accreditations: 4 for 12m2 and 6 for the 24m2 spaces.
Standard lighting
10 Ground Tickets per day for every 12m2
Closing and lock
Production of the logo of your boutique
Extras:A 10% discount on the purchase of tickets from Friday
29th of April until May 6th 2016 (day session)
Boutiques / Services
24m2
1 year: 11.000 € + VAT.
12m2
1 year: 5.500 € + VAT.
Boutiques / Prices
Level 0 & -2Tennistainment
Fun zone
Mutua Madrid Open Avenue
Estrella Damm Stage
Estrella Damm lounge
Tennis & Fun
Food corner
Mutua Madrid Open virtual
Giant screen
Official store
Tennis Garden
Family Day
World of Tennis
Level 0 & -2Tennistainment
The Mutua Madrid Open not only offers the best
tennis in the world, but it also becomes a great
center of entertainment for spectators of all ages
who come to the Caja Mágica.
Music, fun, entertainment and activities for all
kinds of public mixing for ten days with the best
tennis in the world.
The Estrella Damm sponsored
concerts have become a tradition
at the Caja Mágica and transform
tennistainment into one of the most
popular and international referen-
ces of the Madrid spring
Tennis Garden
A unique place to enjoy tennis and the players
from a walkway raised over the 13 courts,
4 competition courts and 9 for practice.
#MMO2016 / www.madrid-open.com©mutuamadridopen2015
Thank you