Mustafa Gezera

Niccolo Lais

Igor Bykov

Marco LoVadym Chutchev

INTRODUCTION & BACKGROUND

Start-up project

Barcelona, Spain

Auto-repair shop of Vintage motors

Obstacles/ Solutions

MARKET DEFINITION & SITUATION

30 in Barcelona

Over 100 in Catalunya

Only 10% repair vintage cars

Long waiting period (6 months)

SWOT

• Hard to find specific suppliers

• Cost of components is high and unstable.

• Right moment to enter the market

• Almost no competitors

• Growing demand

• Lack of experience• Slow payback

• Sufficient amount of capital

• Desire to do our best to help the business

• Knowledge

Strengths

Weaknesses

ThreatsOpportunities

MISSION STATEMENT

At Hot Rod’s Auto Repair Shop, we share our customers’ passion for

vintage motors, ensuring absolute quality in our work, and exceptional

dedication for our customers.

GOALS & OBJECTIVES

To reach our investment goal and earn positive income for 2016 without failure meeting our financial obligations.

Become a top-mind brand for our customers in the sphere of auto repairing

Provide our customer with efficient online & offline services.

To maintain a reasonable growth rate for the following years but keep a “helthy” equity-debt ratio

FINANCIAL PLANFinancing Start-up Assets & Costs

Cash

& B

ank

Rent

Dep

osit

Legi

slatio

n

Coon

sulta

nt fe

es

Garag

e Dec

orat

ions

Auto

mot

ive

Parts & A

cces

sorie

s

Auto

mot

ive

Diagn

ostic

Mac

hine

Tools & E

quip

men

ts

Refe

rnish

ing

tools

Pain

t

Capi

tal R

equi

red

0.00 €20,000.00 €40,000.00 €60,000.00 €80,000.00 €

100,000.00 €120,000.00 €140,000.00 €160,000.00 €

Start up

40%

60%

40%

MARKET ANALYSIS

FORECASTED INCOME STATEMENT

PROFIT & ROIC

2015 2016 2017 2018 2019 20200.00 €

2,000.00 €

4,000.00 €

6,000.00 €

8,000.00 €

10,000.00 €

12,000.00 €

14,000.00 €

16,000.00 €

18,000.00 €

3,024.00 €

5,751.27 €

8,809.35 €

12,232.41 €

16,063.28 €

Forcecasted net Income

MARKETING PLAN

Segmentation

Target niche

Concentrated marketing

Positioning proposal

MARKETING MIX

ORGANIZATIONAL PLAN

MANAGEMENT AND HUMAN RESOURCES

The main criteria for new employees are:

• age: 21 - 35

• specialized secondary education

• work experience >2 years

• higher education is desired (but optional)

• Salary is slightly higher than the average one. 2 months is a probation period

3 STEPS TO OPEN THE STATION

Recruitment & premises1

2

3

Equipment and training

Advertising, installation & final preparation