Music

Mark Verdegaal – VodafoneProduct Manager Internet Services

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Vodafone Music

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Online & Mobile full track mp3 Shop

Monthly 10 Track Bundle at € 5,-

PC & Mac player, sync to phone

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95% of tracks are distributed ‘for free’

Whole generations have never paid for music

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Ongoing Discussions

Strike 3, you’re OUT

http://www.mobilemonday.nl/talks/rick-falkvinge-copyright-industries-vs-civil-liberties/

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Will history repeat itself?

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How to compete with free?

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11http://www.economist.com/node/17199460#footnote1

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People want to collect and own their music

Laggards

Early & Late Majority

Early adopters & Innovators

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Connect with Fans + Reason to Buy = the Business Model

Concert tickets

Virus Free

High Quality

Smart & Fair Pricing

DRM Free

Seamless Sync across all devices

Ingest current collection/playlists

Smart playlists

Organise & Manage Collection

Build/ Integrate Social Networks

Caching

Set your Brand create Emotion

Cloud service Easy payment

Personalise the service

Awesome hardware

Awesome hardware

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