Music in Business

Kevin Harrington

In the past we:

• Guessed what people wanted• Had little idea who they were• Charged as much as we could• Used the cost plus formula• Developed little relationship

with customers• So, they'll be the good old days

then!

Today it's:

• CRM• DRM• MP3• UGC• Napster giving it away for free• MySpace profiting out of others

giveaways

The real news

• Universal sue video sharing sites• Rapper Fabolous shot in New

York• Album review: Peanut Butter Wolf

Chrome Children• Metallica to release DVD

collection• New Beatles album news• Kasabian cover the Quo• Babyshambles tour rescheduled• AEG take stake in Marshall Arts• Williams' Gallagher dissing track

It’s a fact…

• $100 billion industry• 30 million + iPods sold worldwide• 633,000 musicians in the UK• 150,000 live music venues in UK• 32,000 live music events every

week

It’s also a fact…

• The live event market is growing at 15% per annum!

• People love real music

What’s new today…

• It’s a web of activity• Everyone is a musician/producer• User Generated Content

Compete with free?

• Don't. Free is silly• Never make a concession

without receiving one• If you price a track at £0 get

something for it e.g. an email address

• Friends Reunited £10

The Technical / Martini Mix

• Streaming• UGC • Music Clubs• Media canvases

Clearing the Bottleneck

Talent Pool

Audience

Chaos reigns

Talent Pool

Audience

Order achieved

Talent Pool

Audience

ARKADE

www.arkade.com