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MURDOCH RESEARCH REPOSITORY
http://researchrepository.murdoch.edu.au/29010/
Rutherford, J., Newsome, D. and Kobryn, H. (2015)
Interpretation as a vital ingredient of geotourism in coastal environments: The geology of sea level change, Rottnest Island,
Western Australia. Tourism in Marine Environments, 11 (1). pp. 55-72.
It is posted here for your personal use. No further distribution is permitted.
Copyright: © 2015 Cognizant, LLC.
Tourism in Marine Environments, Vol. 11, No. 1, pp. 000–000 1544-273X/15 $60.00 + .00
Printed in the USA. All rights reserved. DOI: http://dx.doi.org/10.3727/154427315X14398263718475
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1
and landforms unique to a natural area (e.g., Newsome
& Dowling, 2010). Dowling (2011) asserts that
geotourism is the third dimension in natural area
tourism, when combined with its two other com-
ponents the biotic elements (flora and fauna), as
it illustrates the geological foundation on which
these elements exist in nature. Offering tourists and
locals access to geological features and processes
Introduction
Geotourism is a tourism activity that centers on
the appreciation of, and conservation of, geologi-
cal resources through accurate interpretation of the
Earth’s processes and landforms (Dowling, 2011).
The focus of this form of nature-based tourism
therefore is on highlighting geosites, landscapes,
Address correspondence to David Newsome, Environment and Conservation Science Group, Veterinary and Life Sciences, Murdoch
University, Perth, Western Australia. E-mail: [email protected]
INTERPRETATION AS A VITAL INGREDIENT OF GEOTOURISM
IN COASTAL ENVIRONEMENTS: THE GEOLOGY OF SEA LEVEL
CHANGE, ROTTNEST ISLAND, WESTERN AUSTRALIA
JESSICA RUTHERFORD, DAVID NEWSOME, AND HALINA KOBRYN
Environment and Conservation Science Group, Veterinary and Life Sciences,
Murdoch University, Perth, Western Australia
At a time of increasing global awareness of the exploitation of the Earth’s resources and the envi-
ronmental impacts of human activity, this article stresses the importance of geological education. It
highlights that in a tourism hot spot containing globally significant geological features and processes,
it is essential to create educational interpretative themes that provide engaging scientific information
to generate appreciation and awareness of climate change. Appropriate literature is reviewed, which
includes a brief account of the geology of Rottnest Island. The review emphasizes the interpretive
importance of carbonate geological features displaying evidence of sea level change events, expo-
sures of Late Pleistocene aeolionite, and Holocene dune formations. Sea level change is regarded as
an especially relevant geological theme for interpretative product development on the island. Such
a theme provides the foundation for the interpretation of scientific data that can link the visitor to
the significance of environmental change. The article concludes that educative geological themes,
as presented via tourism, can provide a dialogue between the public, scientists, and the media about
global climate change.
Key words: Geotourism; Coastal tourism; Interpretation; Sea level change
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2 RUTHERFORD AND NEWSOME
(risk, access) through multiple-criteria evaluation
to identify areas most suitable for geotourism.
The relevance of Rottnest Island in the global
context lies in the island’s evidence for sea level
fluctuations in response to global climate change.
Climate change has been explored in the coastal
tourism context by Zeppel (2012), Zeppel and
Beaumont (2011), and by Scott, Hall, and Gössling
(2012). Moreover, Zeppel and Beaumont (2011),
from an analysis of Australian Sustainable Tourism
Cooperative Research Centre Reports, note that a
key recommended action is to “increase credibil-
ity and awareness that climate change is occurring”
(p. 8). Zeppel (2012) reiterates this in the context of
the Great Barrier Marine Park, where customer edu-
cation has also been a focus. The development of
climate change-related interpretive content is thus
a timely strategy for the Rottnest Island Authority.
Accordingly, this article, through a review of the
relevant interpretation and geological literature,
will assess the significance of interpretation, espe-
cially in regard to climate change, for geotourism
on Rottnest Island. In doing so, it will identify the
island’s specific geological resources and highlight
key interpretive themes that raise awareness about
climate change in coastal environments.
Rottnest Island as an Existing Tourism Destination
Rottnest Island (Fig. 1) is located approximately
18 km west of Fremantle, Western Australia, and
contains important geological, biophysical, cultural,
and wildlife resources for researchers, the local
visiting public, and international tourists (Brooke,
Creasey, & Sexton, 2010; Palmer & Newsome,
2010; Playford, 1988). The island attracts over
560,000 visitors annually, is a tourism hotspot in
Western Australia, and is recognized internation-
ally as an iconic tourism destination (RIA, 2011).
Rottnest Island has been operating as a tourism des-
tination since the 1900s and was recognized as an
A-class nature reserve for tourism in 1997 under
the Western Australian Land Management Act 1997
(Playford, 1988; RIA, 2009). Forty-eight percent of
the annual tourists are repeat visitors (RIA, 2011).
Of these visitors, 70% are from Western Austra-
lia, 15% from interstate, and 16% from overseas,
highlighting its attractiveness as a local holiday
destination (RIA, 2009, 2011). The majority of the
in natural or urban environments, geotourism has
the potential to achieve sustainable geoconserva-
tion by generating awareness and interest, while at
the same time creating economic benefits for com-
munities through tourism opportunities (Dowling,
2011; Newsome & Dowling, 2010).
Given that Rottnest Island contains world-class
geological features such as stromatolites, salt lakes,
evidence of sea level change, exposures of aeolian
Tamala Limestone, and Late Pleistocene/Holocene
dunes (Playford, 1988), an opportunity exists to
interpret these for Rottnest Island. In doing so, the
nature-based tourism profile that Rottnest Island cur-
rently offers can be expanded with a view to raising the
geosciences and ecological literacy of the public and
policymakers. Furthermore, Palmer and Newsome
(2010) highlight the need to invest in developing
geologic interpretive material and opportunities and
for Rottnest Island management to capitalize on the
increasing international interest in geotourism.
It has been previously acknowledged that there is
a lack of geological interpretive information along
tourist routes on the island (Palmer & Newsome,
2010) and Rottnest Island Authority (RIA), which
manages tourism on the island, would benefit
from further research on the tourism value of the
island’s geologic features. Currently, any geotour-
ism is limited to the complex and outdated geologi-
cal education material being used by the museum
and there is a lack of appropriate interpretative sig-
nage (Palmer & Newsome, 2010). The only geol-
ogy guidebook for Rottnest Island is the work of
Playford (1988), which is essentially a researcher’s
field guide and is likely to be too complex and
detailed for the tourist. The guide, however, offers
substantial and detailed description of the geology
of Rottnest Island. Moreover, Rottnest Island Man-
agement would benefit from expanding and modi-
fying Playford’s (1988) work to produce an updated
guidebook that provides simplified, accurate inter-
pretation of specific geosites. The geological con-
tent for the proposed guidebook can be modified
for other applications such as interpretive panels,
maps, and displays within the museum. All of these
applications have the ability to generate revenue
while enhancing the island’s local and international
tourism status. Rutherford, Kobryn, and Newsome
(2014) have recently evaluated scientific (environ-
mental and geology) and management-related data
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INTERPRETATION AS A VITAL INGREDIENT OF GEOTOURISM 3
this work has recently been completed by Rutherford
et al. (2014), who mapped areas of geotourism
interest in the context of environmental factors
and risks such as erosion, access to transport, and
profile of the visitor (able to walk long distances
through to limited mobility).
Geology of Rottnest Island and the
Legacy of Sea Level Change
Rottnest Island is part of one of the world’s most
extensive Quaternary aeolian (windblown) lime-
stone dune systems (Brooke et al., 2010; Playford,
1997) and is part of a chain of calcareous coastal
dunes occurring along the south-western coastline
of Western Australia (Hearty, 2003; Hearty, Hollin,
Neummann, O’Leary, & McCulloche, 2007; Playford,
1988). The island is composed of bays and beaches
separated by rocky limestone cliffs that back onto
undulating active parabolic dunes (Gozzard, 2011;
Playford, 1997). The coastline is fringed by shallow
marine platforms that cut into Pleistocene aeolian-
ite, comprising the cross-bedded Tamala Limestone
(Fig. 2A). The island has an extensive system of
saline lakes containing stromatolites, algal mats,
and marine molluscan assemblages (e.g., Herschell
Limestone). Specifically, the Herschell Limestone
stratigraphy, elevated platforms, notches, and
visors in the Tamala Limestone along the inland
lakes provide evidence of Quaternary sea level
visitors stay for 1–3 days, arriving by commer-
cial boats and private air charters. There are three
settlements located at the eastern end of the island,
offering accommodation, service facilities, and the
port of entry to the island at Thompson Bay. The
remainder of the island is only accessible by foot,
bicycle, or the island bus service. With the excep-
tion of the RIA service vehicles, no private vehicles
are allowed on the island (RIA, 2011).
The island offers an array of recreation opportu-
nities, the majority of which involve marine activi-
ties including boating, fishing, surfing, swimming,
snorkeling, and diving (Richardson, Mathews,
& Heap, 2005; Smallwood, Beckley, & Sumner,
2006). Additionally, walking, cycling, bird watch-
ing, and wildlife touring are popular activities.
There is one eco-boat tour operator that provides
visitors with two daily tours during the summer
season. This tour offers visitors the opportunity
to view marine wildlife: however, it provides lim-
ited explanation of the island’s geological features
(Palmer & Newsome, 2010). Furthermore, the
Rottnest Island management plan for 2009–2014
aims to encourage the development and creation
of new sustainable and educational tourism oppor-
tunities that will generate an extended and deeper
tourism interest in the island (RIA, 2009). Under
the Tourism and Recreation Strategy section of
the management plan, investing in geotourism
research is strongly supported. The first stage of
Figure 1. Rottnest Island study area, 18 km off the Western Australia coast.
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4 RUTHERFORD AND NEWSOME
Figure 2. A selection of photographs from various locations on Rottnest Island showing the range of geology and coastal
geomorphology available for geotourism opportunities.
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INTERPRETATION AS A VITAL INGREDIENT OF GEOTOURISM 5
deposition of sediments (e.g., Rottnest Limestone,
Tamala Limestone, and Herschell Limestone)
on Rottnest Island, as illustrated by the modified
graph of Chappell and Shackleton (1986) as seen in
Playford (1988) (Fig. 3).
Furthermore, Quaternary sea level fluctuations
are also evident in the island’s fossil reefs, which
are exposed 2–3 m above present sea level, as
seen in the elevated platforms and double notches
in the limestone cliffs around the island (Kendrick,
Wyrwoll, & Szabo, 1991). Furthermore, geological
features that extend below present sea level (e.g.,
the sub-marine dunes of Tamala Limestone, fossil
roots that extend into the limestone, and the doline
hole structures of the salt lakes) mark the changes
in successive sea levels over the Pleistocene and
Holocene (Playford, 1988, 1997). The timing of
Rottnest Island Quaternary sea level features cor-
respond to those of other islands (e.g., Bahamas,
Bermuda, and the Yucatán Peninsula, Mexico)
located in regions at similar latitudinal locations in
the world (Carew & Mylroie, 1997; Szabo, 1978;
Vacher & Quinn, 2004; Vacher & Rowe, 1997).
The shell deposits in the lakes and the deposits
found in Lake Herschell and the Lake Vincent
quarry (Fig. 2D) also provide timing evidence
change (Fig. 2B, 2C). Although there is still some
debate regarding the exact details of Quaternary
sea level change along the south-west coastline
of Western Australia, including Rottnest Island, it
is agreed that sea level fluctuation has been sig-
nificant (Brooke et al., 2010; Hearty et al., 2007;
Hearty & O’Leary, 2008; Wyrwoll, Zhu, Kendrick,
Collins, & Eisenhauer, 1995). Global research and
geological records show that ~120,000 years ago,
during the last interglacial period, sea level was
at its peak at around 6–9 m higher than at pres-
ent (Braganza & Church, 2011; Church & White,
2006; Hearty et al., 2007; Intergovernmental Panel
on Climate Change [IPPC], 2007; Spooner, Deckker,
Barrows, &Fitfield, 2011; The Royal Society, 2010).
At around 130,000 years ago the south-western
coastline of Australia was 10 km further inland than
it is today and extensive sand deposits derived from
fluctu ating interglacial sea levels form the Tamala
Limestone/Spearwood Sands of Swan Coastal Plain
on the present day mainland. During the last glacial
maximum 20,000 years ago, sea level retreated
approximately 120–140 m below present levels and
the coastline was about 12 km west of Rottnest Island
(Braganza & Church, 2011; Playford, 1988, 1997).
The global sea level changes correlate with the
Figure 3. Sea level curve in relation to limestone deposition on Rottnest Island. Source: (Playford, 1988).
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6 RUTHERFORD AND NEWSOME
Table 1
Description of the Geology and Geological Features Supporting Evidence of Historical Sea Level Changes
Description Source
Geology & geomorphology
Coastal shoreline Weathering and erosion forms the distinct shoreline storm benches,
platforms, visor, and notches.
Rocky calcarenite headlands, bays and shallow platforms (extending
~200 m from the shore) cut into the Late Pleistocene and early Holocene
dunes (coastal Tamala Limestone) which occur as shoreline notches and lie
just below the overhanging visors.
The bays with less wave action display horizontal platforms and storm
benches close to the water, where the highest platforms are found at head-
lands facing the predominant southwest swells.
Coastal Tamala Limestone consist of a hard calcrete top layer underlain
with softer limestone containing cemented calcite root systems (rhizoliths)
which forms a brittle and fragile coastline.
Semeniuk and Searle
(1987), Playford
(1988, 1997),
Masselink and
Hughes (2003),
Short (2005)
Salt lakes
& brackish
swamps
Salt lakes thought to be collapsed cave system or doline that formed during
the Pleistocene epoch, contain shell deposits (Herschell Limestone), algal
sediment layers and living cyanobacteria (stromatolites).
Lake salinity range from 15,000 mg/L to 68,000 mg/L, due to thick sedi-
ment and algae layer forming a sealant preventing ground water to flow in.
Playford (1988),
Backhouse (1993),
Playford (1997)
Sand dunes Part of the Quindalup and Spearwood Dune complex of the Late Pleistocene
and Holocene eras (~125–10 K years ago).
Exposed dunes are subaerial accumulations of weathered Tamala
Limestone, composed of calcium carbonate minerals, quartz sand,
and molluscan fragments.
Playford (1997),
Hearty (2003),
Hearty and O’Leary
(2008)
Stratigraphy (geological sedimentation)
Tamala Limestone Predominant geological feature of Western Australian islands and coastline
from Shark Bay to the south coast.
Remnants of Pleistocene and Holocene dunes (Spearwood and Quindalup)
composed of aeolian quartz sand and shell fragments (molluscan fauna)
which forms by cross-bedded accumulation followed by subsequent
cementation processes.
Lithification strengths will vary depending on the extent of natural erosion
and the presence of fossilized root structures (rhizoliths) and solution
pipes.
Playford (1988, 1997),
Brooke (2001), Haig
(2002), Tapsell,
Newsome, and
Bastian (2003), Short
(2005), Lane (2011)
Herschell
Limestone
Composed of weakly lithified Holocene marine shell deposits of some 220
plus molluscan fauna species and lime sand that formed in tidal zones
when sea level was ~2.4 m higher than today.
Stratigraphy is divided into two formations: upper Baghdad member at
0.6 m thickness and the Vincent Member below at ~0.55 m.
Some of the molluscan species are not found in the waters of Rottnest today.
Playford (1988),
Gozzard (2011)
Rottnest Limestone Interlayer of coral limestone and shelly calcarenites found between layers of
Tamala Limestone, formed around the interglacial period ~120,000 years
BP, when sea level was ~6–9 m higher than today.
Contains fossilized Staghorn, Brain, and Tubular corals, and cemented
mollusc/gastropods, prominent coral species Acropora sp.
Szabo (1978), Playford
(1988, 1997),
Greenstein and
Pandolfi (2008)
Sea level change (late Pleistocene & Quaternary)
Elevated fossil
coral
Exposed fossilized coral are predominant interpellations of past sea level
changes in a carbonate setting, and fossils of the last interglacial period
have been documented around the world, including the Bahamas and
Australia.
Exposed fossil corals are found ~ 3 m above the high tide line at Fairbridge
Bluff on Rottnest Island, suggesting sea level would have been ≥3 m
higher than today, as the coral would have been submerged in meters of
water to have grown to such the extent.
Kendrick et al. (1991),
Carew and Mylroie
(1997), Playford
(1997), Vacher and
Rowe (1997), Vacher
and Quinn (2004)
Elevated platforms
& double notches
Elevated platforms and double notches in limestone around the lakes are
consistent with sea levels being ~2.4 m higher than today.
Playford (1988),
Hearty et al. (2007),
Hearty and O’Leary
(2008)
(Continued)
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INTERPRETATION AS A VITAL INGREDIENT OF GEOTOURISM 7
section is therefore to review pertinent literature
that forms the background and basis for develop-
ing interpretive content and recommendations for
geotourism on Rottnest Island.
The Importance of Interpretation in Geotourism
Interpreting complicated scientific information
and providing environmental education for tour-
ists is an important part of quality natural area
tourism operations (Ham, 1992; Moscardo, 2000;
Pastorelli, 2003). Hughes and Ballantyne (2010)
emphasize the importance of communicating ideas
and concepts to inspire, entertain, and interest
visitors through interpretation. Geological inter-
pretation requires explaining what can be seen as
somewhat “dry” and complicated geological fea-
tures, unlike other aspects of nature-based tourism
that are more appealing to learn about, such as flora
and fauna (Hlad & MacFayden, 2003). Accord-
ingly, interpretation is important for the visitor
because it is a way to increase visitor knowledge,
appreciation, and satisfaction as well as the provi-
sion of safety information during tourism activi-
ties that take place in the natural environment
(e.g., Moscardo, 2000). Communication during the
of the sea level changes that correlates with the
Quaternary sea level curve described by Play-
ford (1988). Table 1 summarizes the geology and
major geological features that provide evidence of
fluctuating sea levels on Rottnest Island.
Rottnest Island thus contains an extensive array
of classic carbonate features, and according to the
geoheritage “significance” grading system outlined
in Brocx (2008), its geological attributes range
from global to local significance. For example,
the fossilized corals found ~3 m above the present
high-tide line (Fig. 2E) and the elevated shoreline
feature around the inland lakes (Fig. 2B) provide
evidence of sea level change events of global rel-
evance (Playford, 1988). The extensive limestone
cliffs rich in marine assemblages and fossil root
channels, and the active parabolic dune terrain, are
locally important because they explain the geologi-
cal processes occurring in that region (Brocx, 2008;
Brocx & Semeniuk, 2007).
Given that Rottnest Island contains world-class
geological features, with particular illustrations of
Quaternary sea level change events, its geotourism
profile can be realized by developing geological
educational content through the design of appro-
priate interpretative products. The aim of the next
Table 1 (Continued)
Description Source
Shell deposits
(Herschell
Limestone)
Natural shell deposits in the lakes and the deposits of Mount Herschell
and Lake Vincent quarry date back to 4,800 to 5,900 years old and found
~1.3 m above present sea level, indicates the sea was 1 m higher than
present levels.
Gastropods Turbo intercostalis deposits found on some headland around the
island have been investigated for possible Aboriginal origin, yet research
suggests this is inconsistent with the islands connection to the mainland,
which was cut off 6,500 years ago, indicating that these deposits are natu-
ral or bird deposits.
Sommerville (1921),
Bindon, Dortch, and
Kendrick (1978),
Backhouse (1993),
Playford (1997)
Sub-marine dunes
and parallel
ridges
Bathymetry shows three sub-marine ridges (shoreline, inner and outer shelf)
within the Swan Coastal Plain and Rottnest Shelf
The shoreline sub-marine limestone ridge sits parallel to the modern shore-
line, showing a remnant dune barriers complex which form when sea level
was high around the last interglacial period.
The inner coastal dune barrier complex when the sea level were 30 m lower,
and the ridge on the outer shelf is thought to have formed when there was
a sea level 60 m below present levels.
Hearty et al. (2007),
Brooke et al. (2010)
Fossil root chan-
nels (rhizoliths &
solution pipes)
Rhizoliths (small roots) and solution pipes (large tap roots) are remnants
of root structures that decayed due to lime precipitation around the roots
of plants of the original dunes, which have been replaced by calcium
carbonate and fragments of rocks, sandstone, debris.
The extent of rhizolith and solution channels within the cross-bedded
limestone contribute to the fragility of the limestone.
Playford (1988),
Hearty and O’Leary
(2008)
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8 RUTHERFORD AND NEWSOME
The DOC (2005) and Hughes and Ballantyne
(2010) state that interpretative communication
should be enjoyable, colorful, fun, and interac-
tive so it is easy for the visitor to remain engaged.
There are several interpretive techniques that will
automatically attract the visitor’s attention, these
include the use of color, using comparisons and
metaphors, humor, and surprise to help the visitor
connect and engage with the subject.
Museums and visitor centers are public areas that
can facilitate multiple interpretive media. They are
generally the focal point and front line for the deliv-
ery of information on an area. They usually contain
sections that can accommodate a large variety of vis-
itor interests and have more than one theme (DOC,
2005; Newsome et al., 2013). The Pinnacles Desert
Visitor Centre in Namburg National Park, north of
Perth, Western Australia, provides detailed informa-
tion specific to the history, cultural significance, and
theories of formation of the limestone Pinnacles (see
Newsome, Dowling, and Leung, 2012). The major
advantage of an interpretative center is that it is a
central locality that can house a range of interpreta-
tive applications, and it is where visitors know that
information can be obtained. Visitor centers usually
have staff to answer questions or help obtain infor-
mation for the visitor. Interpretive centers also have
drawbacks: for example the initial cost of building a
visitor center or museum can be high, and upgrades
to displays and maintenance of the facility can be
limited if the center does not have adequate funding
(Newsome et al., 2013). Furthermore, the staff who
provide support and educational services for a visitor
center need to be trained to accommodate the visi-
tors’ needs and be knowledgeable about the location
and its natural resources.
Guided interpretation is the face-to-face delivery
of information and ranges from guided cave tours
to eco-boardwalk tours, vehicle tours, and in-house
presentations and talks. It is regarded as an effective
and powerful interpretation technique (e.g., Black &
Weiler, 2005; DOC, 2005; Pastorelli, 2003; Wearing
& Neil, 1999). Key advantages are that tour guides
can encourage active engagement with visitors
and the information and knowledge a tour guide
possesses can easily be updated (Newsome et al.,
2013). Often such interpretation is carried out by
visitor-center staff, eco-tour operators, or, as in the
case of most of the Rottnest Island, guided tours
interpretive process involves cognitive processes
that inform and orient people by creating interest,
a sense of place, and attachment (e.g., Hughes &
Ballantyne, 2010; Newsome, Moore, & Dowling,
2013; Orams, 1995).
Tilden’s 1957 and 1977 definition and principles
are the foundation by which to understand interpre-
tation. Tilden (1957) described interpretation as an
art and communication designed to accommodate
visitor expectations, needs, and attitudes. Core prin-
ciples were originally presented by Tilden (1957)
and these have subsequently refined and expanded
upon by others (e.g., Crabtree, 2000; Ham, 1992).
These principles emphasize the importance of inter-
pretation having a theme and associated messages,
active involvement by the tourist, employment of
maximum use of the senses, the fostering of self-
discovered insights, and that the tourist finds the
whole learning experience of relevance and use-
ful. The precontact, actual, and postcontact stages
of the interpretive experience have been succinctly
discussed by Orams (1995) and Fennell (1999).
The precontact phase is of particular importance
as it is at this stage that the visitor lacks informa-
tion and interpretation can be tailored to furnish
answers to questions that may have been generated
before the actual on-site interpretation takes place
(see Fennell, 1999).
Interpretative techniques can be applied in various
forms such as presentations, displays, information
panels, interactive activities, guided tours, websites,
and publications (e.g., Ham, 1992). The Department
of Conservation (DOC, 2005) notes that creating
interpretive media requires research, knowledge,
management, and a vision to combine science and
art in order to provide visitors with clear communi-
cation and the best interpretation techniques. When
assessing suitable interpretative design, Hughes
and Ballantyne (2010) emphasize the importance
of developing an interpretation plan. Such a plan
includes identifying the target audience, establishing
an objective and theme that highlights the unique
characteristic that is the subject of interpretation, and
determining the best interpretive medium/design.
Furthermore, any natural-area tourism interpretive
endeavor should assess the prevailing environmental
conditions and determine if there are management
concerns and constraints involved at the chosen site
(Hughes & Ballantyne, 2010).
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(e.g., Copp, 2001; Lane, 2011; Turner, Kelman,
Ulmi, & Turner, 2010).
Although guidebooks can provide visitors with
precontact, contact, and postcontact information,
and can be kept as a souvenir, they have various
limitations. For example, guidebooks and similar
publications do not allow for visitor interaction or
help to answer any specific questions that might be
raised about an area. For some tourists, such as the
multiday hiker, the size and weight of a guidebook
will override the decision to obtain one, regardless
of the valuable information the guide may con-
tain. Compact versions, which can complement
any existing interpretive panels along the route,
are a useful compromise. The Western Australian
Department of Environment and Conservation has
published a collection of pocket-sized guides on
various topics including marine and terrestrial ecol-
ogy, wildflowers, and geology. The small, compact
size makes them ideal to carry while at the same
time providing comprehensive information that
enhances visitor knowledge. However, publishing
and updating such guides often requires time and
additional funding.
Interpretive panels are used in natural area tour-
ism as they are a cost-effective means of commu-
nicating information to a large number of visitors
in both indoor and outdoor settings (Hughes &
Ballantyne, 2010). They are usually permanent free
standing, self-explanatory boards that often contain
colorful illustrations, diagrams, pictures, and words
to highlight ideas, concepts, and themes (DOC,
2005; Hughes & Ballantyne, 2010; Moscardo et
al., 2007). Hughes and Ballantyne (2010) provide a
useful account of the design of interpretative panels
for geotourism, stating that that the main criteria
for interpretive information involves the creation
of a theme that encourages the visitor to seek fur-
ther information on the content being interpreted.
Moscardo, Ballantyne, and Hughes (2007) and
Hughes and Ballantyne (2010) recommend that the
content should tell a story using metaphors, humor,
and educative analogs to convey information and
connect the visitor to the geotourism site. Layering
of interpretative content can be done by creating
blocks of information with headings and subhead-
ings associated with illustrations and this approach
provides the visitor with the opportunity to choose
the level of detail they want to read while on site.
by volunteers. Tour guides can use a wide range of
interpretation styles, and can help enhance the visi-
tor experience by supplying in-situ information on
geology and landscapes as well as catering to their
specific needs and interests. Guided tours can also
include nature walks, bird watching, marine mam-
mal observation, and snorkeling, and the tour can
take place on a boat, by vehicle, or on foot, the last
of these being the most common mode. Such tours
are able to cater for all audiences and interactive
communication between the guides and visitor is
achieved by asking visitors questions and getting
them actively involved in the interpretive experi-
ence. Guided tours can provide the tourists with the
opportunity to visit remote and difficult to access
areas and in such situations tour guides can be pro-
active in regard to visitor management or safety
issues (e.g., DOC, 2005). The disadvantages of tour
guiding as an interpretive strategy are that effective
interpreters need to be trained and committed to
communicating necessary content to the audience.
This is essential for effective interpretation and visi-
tor satisfaction. Time and resources are thus required
for the education and training of guides in effective
interpretation skills (Newsome et al., 2013).
Maps are a good way to highlight geological
points of interest within an area. They can be tailored
to follow a specific route and can be a tool to direct
approved access and thus aid in visitor management
(e.g., Kranendonk & Johnston, 2009; Norman &
Whitfield, 2006). Geotour maps are a cost effective
and portable form of interpretive information that
can be distributed through many avenues. Publica-
tions such as guidebooks and brochures can provide
visitors with initial orientation of a natural area and
can be used as a reference for further learning. They
usually contain information on geology, landscapes,
plants, and wildlife and they often include maps,
photos, diagrams, and illustrations (Dowling, 2011;
Newsome & Dowling, 2010).
Geology guidebooks are used to explain histori-
cal and regional geology such as landforms, miner-
als, rocks, and processes and are frequently termed
“geo-tour guides” (Dowling, 2011). Publications
are an effective portable means of distributing
information to the tourist and are a cost-effective
interpretative technique (Newsome et al., 2013).
Guidebooks can be tailored to various levels of
understanding and designed for specific purposes
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are numbered and marked along the route. Users
can click on the point of interest on their device
and information on that site then becomes visible
on screen. This provides direct information and
convenience for tourists. Virtual tour apps are also
being employed in museum and visitor center inter-
active strategies.
Another means of linking information to people
through mobile devices is to use QR codes (Lyne,
2011). The QR (quick response) code is a bar code
image that can be read by mobile phones and trans-
fer or link you to another site, such as a webpage.
It is a purpose-built bar code that has a URL code
(website link) built into it and by scanning or tak-
ing a picture of the code on your mobile; the code
directs the user to the URL site. QR codes are a
simple way to transfer information because they
can provide links to URL sites, geocoordinates,
and information text. For geotourism this means
providing geological content for the apps, interac-
tive websites, virtual tours, and links to URL sites
using QR-code technology. Inserting a QR code on
an interpretive panel, map, or guidebook will allow
for the visitor to access further information on the
area or topic. QR codes can easily be created and
updated without changing interpretive signage.
The Importance of Interpretation in Geotourism
Development on Rottnest Island
The island’s extraordinary carbonate geologic
features (stromatolites, evidence of sea level change,
exposures of Late Pleistocene aeolianite, and
Holocene dunes) present examples of geological
phenomena, particularly relating to global climate
change (Playford, 1988). Both past and current
tourism have not capitalized on the geological value
on the island in an engagement/educational sense.
This is in contrast to many other areas of Western
Australia where interpretive panels and landscape
viewing points have been installed to engage the
visiting public with deep landscape history via the
provision of information about geological features
(e.g., Figs. 4 and 5). Furthermore, in the global
context, tourism during the last 10 years has seen a
rapid growth in visitor interest in geology and sites
that explain the nature of geological phenomena.
This is exemplified in the rapid rise of the Euro-
pean and global Geopark movement (particularly
There are both advantages and disadvantages
with the application of interpretative panels (DOC,
2005; Hughes & Ballantyne, 2010; Newsome et
al., 2013) The major advantage of interpretative
panels is that they can be implemented in remote
areas where visitor centers are not practical, and
they are more cost effective than tour guides.
Panels can be used to highlight significant wild-
life, plants, landscapes, and geology and bring
attention to access and safety requirements. Dis-
advantages include the need for maintenance due
to weathering, the lack of ability to answer visi-
tors’ questions, responsibility of learning falling to
the visitor, and it is possible that the panel may
have an impact on scenic values. Newsome et al.
(2013) also highlight that interpretive signs are
often subject to vandalism and replacement can be
expensive and time consuming.
Technological developments such as websites,
virtual designs, and smart phones, have revolu-
tionized the format of interpretation over the last
decade or so (e.g., Outhier, 2011). Applications
(apps) are now important tools that provide the
tourist with information and many websites con-
tain maps, itineraries, and schedules of activities
(Newsome et al., 2013). Connecting people with
web-based information through mobile devices is
becoming a major interpretive medium with visi-
tors desiring information to be available on their
mobile computer devices (smart phones, laptops,
and touch pads).
This demand is evident by the increased use of
websites and mobile phone applications being incor-
porated into tourism operations. For example, the
Department of Parks and Wildlife in Western Aus-
tralia is catering for such increased demand and has
supplied informative content for walks published
on the Every Trail website (Every Trail, 2014).
Every Trail Guides provide a downloadable phone
app for hiking and walking trails around the world.
Partnering with the Department of Parks and Wild-
life, 14 apps are currently offered for trails around
Western Australian (Every Trail, 2014) including
apps for Penguin Island and the Shoalwater Islands
Marine Park, Namburg National Park, and the
Leeuwin Naturalist National Park (Department of
Environment & Conservation [DEC], 2011). The
apps provide visitors with a clearly mapped route
with updated information on points of interest that
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INTERPRETATION AS A VITAL INGREDIENT OF GEOTOURISM 11
Figure 4. Interpretive sign explaining rock strata at Kalbarri National Park, Western
Australia.
Figure 5. Interpretive sign at the lake Thetis living stomatolite site, south Western
Australia.
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on the island. In order to accommodate the demand
for information being available through mobile
devices, the RIA education and interpretation divi-
sion has created a downloadable GPS map-based
phone app that is linked through the EveryTrail
mobile website. This convenient interactive device
provides visitors or potential visitors with informa-
tion and locations of popular recreational activities
and historical material around the island. Visitors
can also create their own trail map of the island and
upload personal photos and comments that allow
sharing through social media platforms.
RIA also provides visitors and school groups
with educational products and activities that high-
light the cultural history and environmental sig-
nificance of the island. Environmental education
is facilitated through the Rottnest Island Education
Team, which offers the visiting public a range of
activities that provide opportunities to learn about
the unique environment of the island, including
information on the marine and terrestrial flora and
fauna, bird life, cultural and Aboriginal heritage,
in China), where governments and local commu-
nities have recognized the tourism value of their
geoheritage (Dowling, 2011; Dowling & Newsome
2006; Newsome & Dowling, 2010; Newsome et
al., 2012). Today there are many places around
the world (e.g., Fig. 6) where viewing platforms,
walking trails, and educational facilities have
been developed with the intention of protecting,
showcasing, and engaging the public with geology
(Dowling & Newsome, 2010; Newsome & Dowling,
2010).
Rottnest Island is a long-established natural-area
tourism destination and RIA currently provides
visitors with a selection of interpretative educa-
tional products that focus on cultural, historical,
ecological, and wildlife attributes. For example,
a set of guidebooks highlighting the marine wild-
life, birds, terrestrial flora and fauna, and cultural
and Aboriginal heritage are available for purchase
and the museum contains a selection of historical
artifacts, information, and (rather dated) visual dis-
plays illustrating some components of the geology
Figure 6. Viewing platform with interpretive panels at the Deokmyeong Dinosaur Footprint Site, South
Korean coastline.
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the protection of its natural heritage and resources
. . . and that the public does not know how to
respond to this global change because education
on how geoscience (geological processes) and
society are linked to resource exploitation is miss-
ing. (p. 209, 212)
They further go on to say that “finding engag-
ing ways to bring back to people an understanding
of the important processes that control our planet
can be achieved through the educational content
derived from geotourism and geopark interpreta-
tive products” (B. Joyce & Brohl, 2008, p. 212).
For example, an interpretative sign that simply con-
nects everyday products to geological resources,
such as how limestone is an ingredient for tooth-
paste and that the minerals of limestone make the
shells of marine organism, can go a long way in
enhancing our understanding of the human connec-
tion with geology (B. Joyce & Brohl, 2008).
Accordingly, interpreting what might be consid-
ered somewhat “dry” aspects of geology is essential
for the success of geotourism, and this depends on
pro viding techniques that best suit explaining geol-
ogy to create appreciation and lasting impressions
(Newsome & Dowling, 2010; Newsome et al., 2013).
Identifying the geological features on Rottnest Island
and creating informative and scientific interpretative
products can provide educational content that gener-
ates an understanding and awareness of Earth-system
processes. At present the geological educational
opportunities on Rottnest Island are underutilized
and limited to a few interpretative panels.
Table 2 therefore draws attention to some inter-
pretative themes that can be introduced as the edu-
cational content for geotourism on Rottnest Island.
The geological content in Table 2 is organized into
the three main themes (i.e., sea level change, envi-
ronmental change and historical conditions, and
carbonate geology of the island). To this end, the
lake area contains an abundance of geological fea-
tures, has the potential for suitable tourism access,
and has minimal environmental management con-
siderations, making this area an excellent focus
for the development of geoeducational content.
Furthermore, a combination of the RIA Coastal
Walk Trail spatial data combined with a geosite
database developed by Rutherford et al. (2014) can
be used for the creation of a geointerpretative trail
around the lakes, with the major educational focus
as well as outlining the island’s environmental
management and conservation initiatives. There is
an array of educational programs for primary and
secondary schools that encourage active learning
through experiencing the environment through
hands-on activities and environmental education
programs geared toward teachers and researchers
(RIA, 2012).
RIA has recently commenced the construction of
the proposed “RIA Coastal Walk Trail” project. The
coastal walk trail is a comprehensive trail network
that aims to offer visitors greater exposure to the
cultural, historical, and natural features the island
has to offer, while minimizing access via informal
trails and thus mitigating environmental degrada-
tion (RIA, 2012; Syrinx, 2010). The first stage
of the coastal walk trail has been completed, and
visitors can explore the west end of the island via
the interpretative signage trail at Cape Vlamingh
(Fig. 1). However, interpretative material highlighting
the extraordinary geology and geomorphology of
Rottnest Island is presently limited.
Hose (2006) and Dowling (2011) maintain that
geointerpretation should effectively promote sus-
tainable tourism and provide opportunities for tour-
ists to connect to the natural area they are visiting.
Geointerpretation should answer questions and cre-
ate self-learning through illustrations, words, and
pictures, and promote visitor appreciation of the
area being visited (Newsome & Dowling, 2010;
Newsome et al., 2013). Furthermore, Henriques,
dos Reis, Brilha, and Mota (2011) explain that in
the context of geoconservation, educating the pub-
lic about geological processes:
Provides citizens with the tools to face environ-
mental problems arising from the depletion of geo-
logical resources, . . . and the skills and knowledge
they gain will improve forward-thinking choices,
such as supporting legal protection for natural
heritage areas and the establishment of geotour-
ism and geoheritage sites. (p. 117)
B. Joyce and Brohl (2008) stress the importance
of geological education in the context of global
change and overexploitation of resources, where
they state,
People around the world are becoming more con-
scious of nature and recognise the importance of
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on environmental change, specifically in relation
to Quaternary sea level changes and the previous
connection of Rottnest Island to the mainland.
Such information can be delivered through a com-
bination of interpretative panels in the field, maps,
guidebooks, visual displays, and Smartphone appli-
cations and interactive touch screen virtual tours
facilitated through Geographical Information Sys-
tem (GIS) mobile devices.
An example of geological interpretation for tour-
ists is to draw attention to the role that global ice
volume plays in sea level fall and rise. The evidence
from Rottnest Island shows that it was once part of
an extensive area and covered in vegetation such
as Eucalyptus gomphocephala woodland. One line
of evidence for the occurrence of large trees lies in
the presence of exposed rhizoliths and large fossil-
ized root channels (Fig. 2F) of trees that were once
widespread on the island. The trees were growing at
a time of low sea levels when the global ice volume
was at its maximum extent around 18,000 years ago.
Interpretive content could explain the relationship
Table 2
Geological Interpretative Themes for Educational Content on Rottnest Island
Themes/Subthemes Global Significance References
Stories of sea level change
Elevated fossil corals in aeo-
lian carbonate limestone
Elevation and age correlation to support
global Holocene sea level curve, surface
and water temperature paleo-records
Playford (1983, 1988), Kendrick et
al. (1991), Wyrwoll et al. (1995),
Playford (1997)
Shell beds & sediment
stratigraphy
Historical geological processes of the earth
and regional climatic indicators. Herschell
Limestone and Rottnest Limestone
Bailey (1977), Szabo (1978),
Murray-Wallace and Kimber
(1989), Backhouse (1993)
Rottnest Island’s connection
to the mainland (bathym-
etry, fossil Emu foot prints,
Aboriginal artefacts)
Evidence to support how to plan for future
changes in the earth’s climate.Aboriginal
occupation post separation from the main-
land (~5.6 ka).
Bindon et al. (1978), Playford
(1988), Richardson et al. (2005),
Brooke et al. (2010)
Elevated shore line
platforms, notches, and
visor along the inland lakes
Historical global eustatic sea level change
information, planning for climate impact
(development and geotourism)
Fairbridge (1961), Playford and
Leech (1977), Brooke (2001),
Hearty (2003), Hearty et al.
(2007), Brooke et al. (2010)
Environmental change and historical conditions
Salt lakes & swamp Connection to mainland; global Holocene
sea level correlations; collapsed cave
systems; salt production and road building
materials
Playford and Leech (1977), Playford
(1988), Backhouse (1993), Carew
and Mylroie (1997), Vacher and
Quinn (2004)
Modern corals & past coral
assemblages
Climate change & ocean temperatures
(Leeuwin Current)
Szabo (1978), Church and White
(2006), Spooner et al. (2011)
Carbonate-island geology
Aeolian cross-bedding,
marine shorelines (inter-
tidal platforms, notches,
visors and storm-benches
Coastal geomorphological processes
in carbonate geology; knowledge for
management planning and land use
Playford (1988, 1997), Hearty
(2003), Brooke et al. (2010),
Gozzard (2011)
Origin of the Tamala Lime-
stone sands
Complete illustration of carbonate sand and
shoreline features and aeolinate transport of
sediments (Late Pleistocene and Holocene)
Tapsell et al. (2003), Hearty and
O’Leary (2008)
Fossilized soils, calcified
root structures (rhizoliths,
solution-pipes) and calcrete
layers
Paleo-records of land processes and
formations, historical vegetation coverage
Playford (1988), Hearty (2003)
Tamala Limestone erosion,
fragility and vulnerability
Risk assessment & management, planning
for climate impacts, and the preservation of
significant geologic regions
Short (2005), Nageswara Rao et al.
(2008), Joyce (2010)
Fossil root channels
(rhizoliths, solution-pipes)
Tuart forest–deforestation and changes in
atmospheric carbon dioxide, changes to
vegetation cover
Storr (1963) Playford (1997), Copp
(2001), Church and White (2006),
IPCC (2007), Greenstein and
Pandolfi (2008)
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INTERPRETATION AS A VITAL INGREDIENT OF GEOTOURISM 15
this important gap in knowledge dissemination to
the public.
Rottnest Island is a premier local, national, and
international tourism destination with a richness of
carbonate geology and associated environmental
attributes (e.g., warm ocean temperatures, warm
temperate climate, tropical marine biota) and dem-
onstrates globally significant examples of geology
that relate to climate change (e.g., sea level fluc-
tuation undercut notch marks, elevated marine
fossils, stratigraphic exposures, and molluscan
assemblages) (RIA, 2011; Table 1). The develop-
ment of geotourism products and opportunities
such as interpretive panels along board walks, geo-
tour guide books and interactive GPS map-based
mobile devices (phone apps and tablets) would
serve to improve geotourism on the island and
enhance the tourist’s awareness and appreciation
of the environment (Palmer & Newsome, 2010).
Furthermore, in a geologically rich environment it
is possible to incorporate geological scientific data
into accessible and engaging information in order
to generate public awareness with the aim of capti-
vating and educating the visitor about geology and
environmental conditions that relate to global cli-
mate change. It is very likely that many off-shore
island and coastal settings around the world have
not yet capitalized on their geoheritage as tourism
resources. The case of Rottnest Island serves as a
strong reminder that the overall natural area tour-
ism profiles of many islands and coastal environ-
ments are yet to be realized.
Acknowledgments
We would like to thank Rottnest Island Author-
ity for funding the research, and in particular Teagan
Goolmeer, Rebecca Chaffer, Nathan Squires, and
David Robertson for assistance with the field pro-
gram. We are also indebted to Bob Gozzard for advice
regarding the interpretation of coastal landforms,
and Ross Lantzke for GIS support. We additionally
thank the reviewers for their input and suggestions for
improving the manuscript.
Biographical Notes
Jessica Rutherford obtained her Master’s degree from the
School of Veterinary and Life Sciences at Murdoch Univer-
sity, Western Australia, in 2012. Her research centered on
between global ice volume and mean sea level, going
on to explain that when the ice caps melted as a result
of an increase in temperature marking the end of the
last ice age the sea level rose. This information cou-
pled with interpretation delivered at various sites on
Rottnest Island that provide evidence of former high
sea levels serves to point out an important mecha-
nism controlling the position of shorelines in the past
and possibly in the future. Geological interpretation
can then be “brought alive” by adding information
such as how humanity is affecting the world’s cli-
mate through global warming. Visual aids, such as
satellite images over the Arctic showing the dimin-
ished range of summer ice since 1979, and the impli-
cations for future rises in sea level, can then serve
to highlight the meaning gained from the Rottnest
geotourism story (e.g., Flannery, 2006).
Conclusion
Natural area tourism destinations that contain
world-class geology have the opportunity to engage
the wider public in the connection between society
and the geological features. For example, carbonate
islands, reefs, and atolls at various locations around
the world demonstrate significant geological evidence
of the earth’s ever-changing climate (Vacher & Quinn,
2004). Carbonate islands similar to and including
Rottnest Island, the Bahamas, and Bermuda are at risk
of being impacted by human-induced climate change
as seen through rising sea levels and extreme coastal
weather events. A recent study conducted in Australia
(Turton et al., 2010) found that tourism destinations
are not investing in climate change adaptive strategies
due to the conflicting perception of climate change
impacts. There is increasing literature on how climate
change will affect tourism, especially in coastal areas.
For examples see Department of Climate Change
(2009), Simpson, Gössling, Scott, Hall, and Gladin
(2008), Zeppel and Beaumont (2011), Scott et al.
(2012), and Zeppel (2012). Rottnest Island, via geo-
tourism, can contribute to the debate via the deploy-
ment of suitable interpretive content. The importance
here, however, is in bridging the gap between geol-
ogy and public education. Gozzard (2012) notes that
by using geological themes that are significant to the
public and creating a “dialogue between the public
and earth’s history” through interpretive media and
educational packages attempts can be made to fill
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heritage, 3, 1–13.
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the importance of planning for geological tourism in marine
coastal environments. She now works with the WA Depart-
ment of Parks and Wildlife as a land management officer,
and as a causal Research Assistant with the Environment and
Conservation Science division at Murdoch University.
David Newsome’s research interests span many areas of
natural-area tourism including wildlife tourism, the biophys-
ical impacts of recreation in protected areas, evaluation of
the quality of ecotourism operations, sustainable trail man-
agement, and geotourism. Significant publications include
the books Natural Area Tourism: Ecology, Impacts and
Management and Wildlife Tourism. David is also a member
of the Conservation Commission of Western Australia and
the IUCN World Commission on Protected Areas.
Dr. Halina Kobryn is a lecturer in the School of Environmen-
tal Science at Murdoch University. She has over 20 years
of experience in applications of GIS and remote sensing in
environmental and marine sciences. She is a GIS and remote
sensing expert, specializing in natural resource assessment.
She has been involved in many research and consulting proj-
ects mapping mangroves, marine habitats, and coastal zones.
She has also supervised over 20 research students (honors,
master’s, and Ph.D.). She has worked in Indonesia, Malaysia
(Sarawak), and East Timor on projects related to water qual-
ity, river health, and coastal management.
Coordinating Editor: Brian Garrod
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