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& Everything under Australia’s media, marketing & entertainment umbrella
Website of the Year 2012 & 2011 – Publishers Australia
Small Publisher of the Year 2012 – Publishers Australia
Conference of the Year 2012 – Australian Event Awards
mUmBRELLA
2
Media Kit 2013
Encore Magazine’s weekly tablet edition, available on iPad and Android.
mumbrella.com.au named website of the
year in 2011 & 2012
Thanks for your interest in using
Mumbrella and Encore to reach
the media, marketing and
entertainment world. Mumbrella
has been named website of the year twice in
a row (2012/11) at the Publishers Australia
Excellence Awards and has the highest
audited readership rates in the industry. The
audience is there – all that’s missing is your
message.
Encore has had a makeover and was
relaunched last year. It is now available as
an interactive magazine on tablet devices,
both iPad and Android. From 2013 Encore
will be published weekly, which means your
interactive advertising options now span
every format using the latest technology
available.
We are the only publisher that can also
offer commercial opportunities across
conferences, awards nights, workshops and
books in addition to our award-winning
website, e-newsletter and tablet magazine.
We hope this media kit answers your initial questions about advertising with us, but if you’re interested in a tailored package or have any further questions, we’d love to hear from you.
Contacts:
Sean McKeownCommercial [email protected] 02 8296 0219 | 0410 986 497
Rebecca DownieSales Director [email protected]+61 488 258 877
Venetia JamesAccount [email protected] 02 8296 0220 | 0487 288 287
Madeleine RigelsfordMedia Sales [email protected] 8296 0216 | 0413 316 944
Welcome
mUmbrella / ENCORE
FAST FACTS:Daily unique browsers: 10,276 (average)Monthly page impressions: 821,330 (average) Average session duration: 03:12
Audit Bureaux of Australia data, Australian audience, November 2012
Leaderboard
baNNer
MedIUM reCTaNGLe
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MUMbRellA WebSite There are many ways to be part of
our award-winning website. Your
campaign will run across every page
on the Mumbrella website (except
banner ads). Campaigns can be
restricted to locations (city/state)
and times of day. All campaigns are
targeted to Australian IPs unless
otherwise requested.
Impressions are the number of
times your advertisement appears
on a web page and are calculated at a
cost per 1000 impressions served.
leADeRboARD: 728x90 pixels. Supply as jpg, gif or swf to not more than 60kb. swf files require click tags to be installed and a back-up gif. Rates: $60 CPM
MReC: (medium rectangle) 300x250 pixels. Supply as jpg, gif or swf to not more than 60kb. swf files require click tags to be installed and a back-up gif. Rates: $70 CPM
HAlf pAge: 300x600 pixels. Supply as jpg, gif or swf to not more than 80kb. swf files require click tags to be installed and a back-up gif. Rates: $100 CPM
ViDeo MReC: 300x250 pixels. Supply file as MP4, which can be served as either autoplay (no sound) or user activated (with sound). Rates: $70 CPM (no video hosting charge)
bAnneR: (only runs across Mumbrella News, Mumbo and Opinion pages) 468x60 pixels. Supply as jpg, gif or swf to not more than 60kb. swf files require click tags to be installed and a back-up gif. Rates: $40 CPM
pRe-Roll ViDeo: Up to 10 seconds of pre-roll video can be served at the start of Mumbrella video content. Video can include a URL hyperlink. Rates: $1200 per month (50% share of voice)
JobS boARD CAtegoRy SponSoRSHip: (Banner ad specs) Banner appearing exclusively at the top of a job category. Rates: $600 / month
DiReCtoRy pReMiUM liSting: Directory listing plus top placement in your category with visible logo and hyperlinks where your company name is mentioned in Mumbrella articles to the listing. Rates: $850 / year
Ad options & specs
Media Kit 2013
HoW to inSeRt CliCK tAgS:FlAShClICKTAg.COM/FlASh9.hTMl
mUmbrella / ENCORE
❱
Contacts:
Sean McKeownCommercial [email protected] 02 8296 0219 | 0410 986 497
Rebecca DownieSales Director [email protected]+61 488 258 877
Venetia JamesAccount [email protected] 02 8296 0220 | 0487 288 287
Madeleine RigelsfordMedia Sales [email protected] 8296 0216 | 0413 316 944
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enCoRe tAblet MAgAzine Encore is a weekly wrap-up of
Mumbrella news and deeper
investigative articles and opinion
pieces relating to the industry,
published every Thursday.
Using the latest technology we are
able to publish on iPad and Android
tablets but require different artwork
for each product. Due to the layout
of our magazine only landscape
orientation is used.
fUll pAge: iPad 768x 1024 pixels Android 800x1280 pixels. High res PDF Single pages with no crop or bleed marks. Interactive safe areas: 50 pixels all four margins. All fonts embedded. Rates: $1000, page, $3000, 4 pages per month (one page per week).
enHAnCeMent optionS: Video (MP4, M4V, MOV), max 60 seconds. iPad 768 x 1024 pixels, aspect 4:3. Android 800 x 1280, aspect 16:9. $325. Slideshow, up to 10 high res images (in page or full page) iPad 1536 x 2048 pixels. Android 800 x 1280 pixels. $325.
360° iMAge: Supply 16-32 high res images of 360° image, numbered sequentially. JPG or PNG. $325.
tWitteR, fACebooK, eMAil, App StoRe, google plAy linKS: • 1 link - $130 • 2 links - $195 • 3 links - $260 • 4 links - $325
CUStoM DeSigneD ADS: POA
HtMl 5 CReAtiVe: POA
Media Kit 2013 Ad options & specs
inteRACtiVe SAfe AReA:
Ensure no hyperlinks or interactive elements
are placed within 50 pixel margins
DeSign info:David Fairs
(02) 8296 0208
Contacts:
Sean McKeownCommercial [email protected] 02 8296 0219 | 0410 986 497
Rebecca DownieSales Director [email protected]+61 488 258 877
Venetia JamesAccount [email protected] 02 8296 0220 | 0487 288 287
Madeleine RigelsfordMedia Sales [email protected] 8296 0216 | 0413 316 944
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Media Kit 2013 Ad options & specs
MUMbRellA neWSletteR Our daily e-newsletter reaches 28,448
people per day (ABA audit August 2012) and
provides a range of options for advertisers.
Rates are per week or per month.
SUpeR bAnneR: 600x90 pixels. Supply as jpg or gif - max 50KB.Rates: $1,260 / $3,950
bAnneR: 468x60 pixels. Supply as jpg or gif - max 50KB.Rates: $1,050 / $3,290
toWeR: 98x196 pixels. Supply as jpg or gif - max 50KB.Rates: $805 / $2,500
bUtton: 98x98 pixels. Supply as jpg or gif - max 50KB.Rates: $430 / $1,550
SponSoReD poSt: 70 words of text, image and links within the e-newsletter. Rates: $900 / day
DiReCtoRy liSting: Logo, text and URL link. Rates: $250 / $800
text liSting: Rates: $150 / week
eDM to fUll DAtAbASe: (28,448) Oncce a month we allow companies to send relevant and interesting direct messages to our email audience. Rates: $10,000 / one send
Contacts:
Sean McKeownCommercial [email protected] 02 8296 0219 | 0410 986 497
Rebecca DownieSales Director [email protected]+61 488 258 877
Venetia JamesAccount [email protected] 02 8296 0220 | 0487 288 287
Madeleine RigelsfordMedia Sales [email protected] 8296 0216 | 0413 316 944
SUPer baNNer
baNNer
To
We
r
bUTToN
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MUMbRellA/ enCoRe AnnUAlA year-in-review printed magazine
and tablet edition that includes
achievements and failures in each
aspect of the industry. Fantastic
summer reading to reflect on the
past 12 months. Booking deadline
November 1, 2013 and artwork
deadline is November 22, 2013.
pACKAgeS: Full page ad with a bonus 25,000 impressions on Mumbrella website. $3,000 Double page spread with a bonus 50,000 impressions on Mumbrella website. $5,000
inDUStRy ReVieW booKSFrom time to time Mumbrella publishes books that investigate different aspects of the
media, marketing and entertainment world. Most recent publications include the 2011
Creative Agency Review and 2012 Media Agency Review.
RAteS: Full page $2,800, Double page spread $5,000
Media Kit 2013 Ad options & specs
(Above and right)Mumbrella/ Encore
Annual available as both a print and
tablet edition
Contacts:
Sean McKeownCommercial [email protected] 02 8296 0219 | 0410 986 497
Rebecca DownieSales Director [email protected]+61 488 258 877
Venetia JamesAccount [email protected] 02 8296 0220 | 0487 288 287
Madeleine RigelsfordMedia Sales [email protected] 8296 0216 | 0413 316 944
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Many of our advertisers choose packages to reach the widest possible audience and reinforce their message. Message recall and retention are still critical for the success of any advertising campaign – even when you’re talking to the experts.
Package options
Media Kit 2013
$$$
mUmbrella / ENCORE
Alternatively, work with our
sales team to determine the best
combination for your campaign.
1 totAl tAKeoVeR:
As it sounds, your campaign will literally take over Mumbrella website, occupying the leaderboard, MREC and banner ad spaces simultaneously. Rates: $5,000 / day Add $1,000 to occupy the e-newsletter super banner that whole week. Add $2,000 to take over 3 pages in Encore tablet magazine that week too, for total domination.
3 tRiple tReAt:
Hit your audience in three different ways via Mumbrella website, our daily e-newsletter and Encore tablet magazine. Weekly package includes 25,000 impressions served between the leader board and MREC on website, daily banner advertisement in the e-newsletter, 12-month premium directory listing and one full page ad in Encore. Rates: $3,000 Monthly package includes 100,000 impressions served between the leader board and MREC on website, daily banner advertisement in the e-newsletter, 12-month premium directory listing and four full page ads in Encore. Rates: $10,000
2 MUMbo CoMbo:
Ensure you are heard by spreading your message across Mumbrella website and our daily e-newsletter for one month. Package includes 100,000 impressions served between the leader board and MREC on website, daily banner advertisement in the e-newsletter and 12-month premium directory listing. Rates: $8,000
Contact:
Sean McKeown Commercial [email protected] | 02 8296 0219 | 0410 986 497
8
One of the fastest growing areas of our
business is hosting industry events.
Our annual conference,
Mumbrella360, won 2012 Conference
of the year at the Australian Event
Awards and is now the biggest media
and marketing event in Australasia
with more than 1000 delegates
passing through the doors in 2012.
The Mumbrella Awards is the
industry’s night of nights where
best practise across the whole of the
industry is recognised and applauded.
It is also the only event to include the
production sector in addition to media,
marketing and communications
categories in its awards.
MUMbRellA QUeStion tiMe: We host regular Q&A events in Sydney, Melbourne and Brisbane, averaging 150 guests. Topical panel discussion with industry experts and audience questions. Sponsorship opportunities include brand prominence in event marketing, free table/tickets to event, and signage promotion at event. Rates: $5,000
MUMbRellA MoVie nigHtS: Bringing the industry together for a night of networking and entertainment to see a new release film. Great for product launches, announcements and brand awareness. Includes free bar tab beforehand and promotional space. Rates: $4,000 (capacity is about 200 guests) Movie nights can be run in Sydney or Melbourne.
WebinARS: Speak to our audience via a Citrix webinar presentation to allow detailed explanation and live discussion. Flat rate includes EDM invite to our full database; logistical and technical support; and Mumbrella moderator for one hour. Rates: $15,000 / webinar
feStiVAl of bRAnDeD enteRtAinMent, noVeMbeR 2013: Full day event and evening awards providing education around branded content production and distribution. Rates: Tiered levels of sponsorship will be available.
otHeR eVentS: Throughout the year we run one-off events for clients who require a media and event partner so we’re always looking for new ideas. Rates: from $15,000
Events sponsorship
Media Kit 2013 mUmbrella / ENCORE
ADDitionAl SeRViCeS:
CReAtiVe DeSign: Our designers can help you to create your online and tablet advertising, video editing and custom publishing. Rates: POA
StUDio HiRe: Fully equipped studio located in our new headquarters in Chippendale is available for hire. Suitable for professional standard filming, photography and audio recording. Classroom set-up available for up to 20 people. Rates: POA
Mumbrella360 keynote speaker,
Nick Baker (above) and
Mumbrella Award winners, Match,
for media agency of the year.
DAteS foR 2013: • Mumbrella360, June 5 & 6 • Mumbrella Awards, June 6 (evening)