Multiple Regression Analysis Repaired)

8/3/2019 Multiple Regression Analysis Repaired)

1/14

Company Overview:

About Us:

WorldCall Telecom Limited (WTL), an OmanTelecommunications Company (Omantel), is the mostreliable and unique telecom and multimedia service

provider in Pakistan.WorldCall launched its business in June 1996 with

payphone operations. Amid fundamental shifts intechnology and industry, innovation and dedication led us to growth indiversified businesses with a range of services designed to serve the needs ofthe local market. From Cable Broadband to Wireless Broadband, from CableTV to Video on Demand, from LDI services and fiber optic network to wirelesslocal loop telephony, WTL has crossed a number of milestones. WTL offers anarray of services under three major service categories i.e. Data, Entertainmentand Voice. WorldCall Telecom Limited became an associate company ofOmantel after acquisition of major share holding by Omantel in 2008. Today,WorldCall Telecom has become synonymous with innovation, dedication, and

reliability in Pakistan.

Vision:

To become the number one national alternative telecomsprovider and a leading multi-services operator with regionaland international footprint.


2/14

Products & Services :

WorldCall Telecom Limited being pioneers in a number oftelecommunication solutions in Pakistan persists to raise the

bar. As we strive to provide state of the art technology inorder to bring Pakistan at par with the most advancedcountries in the world, we remain focused on consistency tosatisfy our customers. Innovation and excellence leads our

way to provide our customers with next generation communicationenvironment.


3/14

Prepaid Calling Cards:

In 1998prepaid calling cards were launched by Worldcall Phone cards underthe brand name "Hello". In the following year the group established dial-upinternet services through Worldcall Dot Com.

Overseas Operations:

In 1999 Worldcall Telecom Lanka established the Groups' first overseaspresence when payphone operations were established in Sri Lanka.

Cable and Internet Services:

In 2000 Worldcall Multimedia established a Hybrid Fiber Coaxial (HFC)scalable network in Lahore thus becoming the first Multi-service operator in thecountry, providing cable television and Internet-over-cable. In cable TV inLahore, Worldcall was the last entrant and by far the largest. In 2003 thecompany launched an HFC network operation in Karachi under WorldcallBroadband Limited (WBL).

These were the largest and only national networks capable of triple play (cableTV, high speed internet/data and telephony) until the introduction of WateenTelecom. The broadband division also offers metro fiber lease to a number of

other telecom / cellular operators as well as corporate. Currently Worldcall isone of the few operators who are providing Digital Cable in Lahore, Karachiand Islamabad.

Wireless Local Loop Services:

Worldcall Telecom Limited acquired Wireless Local Loop (WLL)licenses/spectrum in the post deregulation auction to provide WLL telephony inall 14 telecom regions of Pakistan primarily in the 1900 MHz band. It has

partnered with Samsung for a CDMA 2000 1x solution (with EVDO option).WTL started service from Lahore in June 2005 which is now available in over

40 cities. WTL also acquired an LDI license and service commenced at the endof 2004. WTL has increased competition due to rights to dark fibers in anational long haul network which is being built across Pakistan.
http://en.wikipedia.org/wiki/Prepaid_calling_cardshttp://en.wikipedia.org/wiki/Prepaid_calling_cards


4/14


5/14

Full Description:

Worldcall Telecom Limited (Worldcall) is a Pakistan-based company. TheCompany is a subsidiary of Omantel Telecommunications Company SAOG. Itis engaged in providing Wireless Local Loop (WLL) and Long Distance andInternational (LDI) services in Pakistan, operation and maintenance of public

payphones network and re-broadcasting international/nationalsatellite/terrestrial wireless and cable television and radio signals, as well asinteractive communication and to establish, maintain and operate the telephonyservices

Sales

From this chart we come to know about the effects of advertisement & inflationrate on sales. From this above chart we show only two independent variableswhich effects the sales function1). Advertisement.2). Inflation rate.

The Relationships Between Sales &Advertisement:

Advertisement and sales differ greatly, but have the same goal. Advertisingimproves the selling environment and plays a very important role in sales. If theadvertising department generates a list of potential customers, that can benefitsales. Advertising department in an organization has the goal increasing thenumber of interactions between potential customers and the organization.Achieving this goal may involve
http://in.reuters.com/finance/stocks/overview?symbol=WCTL.KAhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Sellinghttp://in.reuters.com/finance/stocks/overview?symbol=WCTL.KAhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Selling


6/14

the sales team using promotional techniques such as advertising, salespromotion, publicity, and public relations, creating new sales channels, orcreating new products (new product development), among other things..

The relatively newfield ofsales process engineering views "sales" as the outputof a larger system, not just as the output of one department. The larger systemincludes many functional areas within an organization. From this perspective,"sales" and "advertising" (among others, such as "customer service") label for anumber of processes whose inputs and outputs supply one another to varying

degrees. In this context, improving an "output" (such as sales) involves studyingand improving the broader sales process, as in any system, since the componentfunctional areas interact and are interdependent.

Most large corporations structure their advertising departments in a similarfashion to sales departments and the managers of these teams must coordinateefforts in order to drive profits and business success. For example, an "inbound"focused campaign seeks to drive more customers "through the door", giving thesales department a better chance of selling their product to the consumer. Agood marketing program would address any potential downsides as well.

The sales department would aim to improve the interaction between thecustomer and the sales facility or mechanism (example, web site) and/orsalesperson. Sales management would break down the selling process and thenincrease the effectiveness of the discrete processes as well as the interaction

between processes. For example, in many out-bound sales environments, thetypical process includes out-bound calling, the sales pitch, handling objections,opportunity identification, and the close. Each step of the process has sales-related issues, skills, and training needs, as well as advertising solutions toimprove each discrete step, as well as the whole process.

Many companies find it challenging to get advertising and sales on the samepage. The two departments, although different in nature, handle very similarconcepts and have to work together for sales to be successful. Building a goodrelationship between the two that encourages communication can be the key tosuccess - even in a down economy.
http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/w/index.php?title=Sales_channels&action=edit&redlink=1http://en.wikipedia.org/wiki/New_product_developmenthttp://en.wikipedia.org/wiki/Sales_process_engineeringhttp://en.wikipedia.org/wiki/Customer_servicehttp://en.wikipedia.org/w/index.php?title=Down_economy&action=edit&redlink=1http://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/w/index.php?title=Sales_channels&action=edit&redlink=1http://en.wikipedia.org/wiki/New_product_developmenthttp://en.wikipedia.org/wiki/Sales_process_engineeringhttp://en.wikipedia.org/wiki/Customer_servicehttp://en.wikipedia.org/w/index.php?title=Down_economy&action=edit&redlink=1


7/14

Demand Forecasting

A demand forecast is the prediction of what will happen to yourcompany's existing product sales. It would be best to determine thedemand forecast using a multi-functional approach. The inputs fromsales and marketing, finance, and production should be considered. The

final demand forecast is the consensus of all participating managers.You may also want to put up a Sales and Operations Planning groupcomposed of representatives from the different departments that will betasked to prepare the demand forecast.

The activity of estimating the quantity of a product or service thatconsumers will purchase. Demand forecasting involves techniquesincluding both informal methods such as educated guesses andquantitative methods such as the use of historical sales data or currentdata from test markets. Demand forecasting may be used in making

pricing decisions, in assessing future capacity requirements, or inmaking decisions on whether to enter a new market.

Determination of the demand forecasts is done through the following steps:

Determine the use of the forecast. Select the items to be forecast. Determine the time horizon of the forecast. Select the forecasting model(s). Gather the data. Make the forecast. Validate and implement results.


8/14

QUARTERLY DATA OF WORLDCALL TELECOM

PERIOD SALES (millions)

31st March 2006 644.24

30th June 2006 4.36

30th Sep 2006 1.095

31st Dec 2006 2.097

31st March 2007 3.199830th June 2007 4.3125

30th Sep 2007 1.1853

31st Dec 2007 2.2907

31st March 2008 3.3080

30th June 2008 4.5081

30th Sep 2008 1.3448

31st Dec 2008. 3.0914

31st

March 2009 1.804830th June 2009 3.9899

30th Sep 2009 6.0449

31st Dec 2009 8.4082


9/14

QuarterlyData

Sales (y) Time(t)

(t-t) (y-y) (t-t) (y-y) (t-t)2 Forecasted (y)

31st March2006

644.24 1 -7.5 600.78 -4505.85 56.25 148.09

30th June2006

4.36 2 -6.5 -39.1 254.15 12.25 134.12

30th Sep2006

1.095 3 -5.5 -42.37 233.035 0.25 120.19

31st Dec2006

2.097 4 -4.5 -41.36 186.12 20.25 106.24

31st March2007

3.1998 5 -3.5 -40.26 140.91 42.25 92.29

30th June2007

4.3125 6 -2.5 -39.15 97.86 6.25 78.34

30th Sep2007

1.1853 7 -1.5 -42.27 63.405 2.25 64.39

31st

Dec2007 2.2907 8 -0.5 -41.17 20.59 30.25 50.44

31st March2008

3.3080 9 0.5 -40.15 -20.075 30.25 36.49

30th June2008

4.5081 10 1.5 -38.95 -58.43 2.25 22.54

30th Sep2008

1.3448 11 2.5 -42.12 -105.3 6.25 8.59

31st Dec2008.

3.0914 12 3.5 -40.37 -141.295 42.25 -5.37

31st March

2009

1.8048 13 4.5 -41.66 -187.47 20.25 -19.32

30th June2009

3.9899 14 5.5 -39.47 -217.09 0.25 -33.27

30th Sep2009

6.0449 15 6.5 -37.42 -243.23 12.25 -47.22

31st Dec2009

8.4082 16 7.5 -35.05 -262.88 56.25 -61.17

y=695.28

t =136

=-4745.55

=340


10/14

Let us find the value of Y & then forecasted Y:

y = y / n

y = 695.28 / 16

y = 43.46

t = t / n

t = 136 / 16

t = 8.5

b = (t-t) (y-y) / (t-t) 2

b = -5007.425 / 404

b = -13.95

a = y - bt

a = 43.455 (-12.395) (10.75)

a = 35.27 + 133.25

a = 162.035

Y = 162.035 - 13.95t


11/14

Forecasted Y in 2010:

Quarterly Forecasting Time ( t ) Forecasted (Y)

2010_____ Ist quarter 17 -75.1152010_____ 2nd quarter 18 -89.065

2010_____ 3rd quarter 19 -103.015

2010_____4th quarter 20 -116.965

Explanation:

The above table shows that the trend in the values of forecasted sales(Y) onquarterly basis is in decreasing order & we say that in a same trend.

Seasonal Variation Method:


12/14

Quarters Actual Sales ForecastedSales

Actual /Forecasted

TotalValues

2006 1 644.24 148.9 4.350 __________

2007 1 3.1998 134.135 0.024 __________ 2008 1 3.3080 120.185 0.028 __________

2009 1 1.8048 106.235 0.017 4.419

2006 2 4.36 92.285 0.047 _________

2007 2 4.3125 78.335 0.055 _________

2008 2 4.5081 64.385 0.070 __________

2009 2 3.9899 50.435 0.079 0.2512006 3 1.095 36.485 0.030 _________

2007 3 1.1853 22.535 0.053 _________

2008 3 1.3448 8.585 0.157 _________

2009 3 6.0449 -5.365 -1.127 -0.22175

2006 4 2.097 -19.315 -0.109 _________

2007 4 2.2907 -33.265 -0.069 _________ 2008 4 3.0914 -47.215 -0.065 _________

2009 4 8.4082 -61.165 -0.137 -0.095

Hence the forecasted values on quarterly basis is:

QUARTER_1 = 4.419/ 4 = 1.10475

QUARTER_2 = 0.251 / 4 = 0.06275


13/14

QUARTER_3 = -0.887 / 4 = -0.22175

QUARTER_4 = -0.38 / 4 = -0.095

Multiply these values with forecasted (Y) Quarterly:

Quarter _17 = -75.115 (1.1047)

= -82.983

Quarter _ 18 = (89.065) (0.06275)

= -5.588

Quarter _ 19 = (-103.015) (-0.022175)

= 2.284

Quarter _ 20 = (-116.965) (-0.095)

= 11.11

When we multiply these values we come to know that trend in the values againsame.

Reference list:

Blattberg, Robert C., and Scott A. Neslin. Sales Promotion: Concepts, Methods,and Strategies . Prentice Hall, 1990.

Lodish, Leonard M. The Advertising and Promotion Challenge . OxfordUniversity Press, 1986.

Quelch, John A. Sales Promotion Management. Prentice Hall, 1989.

Schulz, Don, et. al. Sales Promotion Essentials.NTC Business Books, 1997.

Tellis, Gerald J. Advertising and Sales Promotion Strategy. Addison-Wesley,1997.

"About the Advertising Standards Authority". http://www.asa.org.uk/asa/about/. Retrieved 2008-10-10.

"A short guide to what we do". http://www.asa.org.uk/asa/about/short_guide/. Retrieved 2008-10-10.
http://www.asa.org.uk/asa/about/http://www.asa.org.uk/asa/about/http://www.asa.org.uk/asa/about/short_guide/http://www.asa.org.uk/asa/about/short_guide/http://www.asa.org.uk/asa/about/http://www.asa.org.uk/asa/about/http://www.asa.org.uk/asa/about/short_guide/http://www.asa.org.uk/asa/about/short_guide/


14/14

"The CAP Code: substantiation rule".http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1489 .Retrieved 2008-10-10.

"The CAP Code: truthfulness rule".

http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502. Retrieved 2008-10-10.

"Close-up: Confident Parker settles into the ASA hot seat".LexisNexis. 2009-07-17. http://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.html.Retrieved 2010-09-29.

"History of Ad Regulation" Information on the history of advertisingregulation on the ASA website

"Atheist bus ad campaign is not in breach of the Advertising

Code". ASA. 2009-01-21.http://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+c

ampaign+not+in+breach+of+advertising+code.htm. Retrieved2009-01-21.

"Atheist ads 'not breaking code'".BBC. 2009-01-21.

http://asa.org.uk/Complaints-and-ASA-

action/Adjudications/2009/7/Israeli-Government-Tourist-Office/TF_ADJ_46568.aspx 'ASA Adjudication on Israeli GovernmentTourist Office'

"ASA Non-broadcast Adjudication: Apple Computer UK Ltd".ASA. 2004-06-09.

"UK iPhone Ad Banned for False Advertising". August 29, 2008.

"ASA Non-broadcast Adjudication: Microsoft Ltd". ASA. 2004-08-25.

Ferriman, Annabel (13 February 1999). "Advertising StandardsAuthority finds against Nestl". BMJ 115 (7181): 318:417.doi:10.1542/peds.2004-2491.PMID9974443.

"L'Oreal rapped over Penelope Cruz mascara ads". Reuters.2007-07-25. Best of

luck
http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1489http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1489http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502http://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://en.wikipedia.org/wiki/LexisNexishttp://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://www.asa.org.uk/asa/about/historyhttp://www.asa.org.uk/asa/about/historyhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://news.bbc.co.uk/1/hi/uk/7842769.stmhttp://en.wikipedia.org/wiki/BBChttp://en.wikipedia.org/wiki/BBChttp://asa.org.uk/Complaints-and-ASA-action/Adjudications/2009/7/Israeli-Government-Tourist-Office/TF_ADJ_46568.aspxhttp://asa.org.uk/Complaints-and-ASA-action/Adjudications/2009/7/Israeli-Government-Tourist-Office/TF_ADJ_46568.aspxhttp://asa.org.uk/Complaints-and-ASA-action/Adjudications/2009/7/Israeli-Government-Tourist-Office/TF_ADJ_46568.aspxhttp://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=38051http://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=38051http://www.tomshardware.co.uk/iPhone-ad-UK-ASA,news-29046.htmlhttp://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=38475http://www.bmj.com/cgi/content/full/318/7181/417/ahttp://www.bmj.com/cgi/content/full/318/7181/417/ahttp://www.bmj.com/cgi/content/full/318/7181/417/ahttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1542%2Fpeds.2004-2491http://dx.doi.org/10.1542%2Fpeds.2004-2491http://en.wikipedia.org/wiki/PubMed_Identifierhttp://www.ncbi.nlm.nih.gov/pubmed/9974443http://www.ncbi.nlm.nih.gov/pubmed/9974443http://www.reuters.com/article/lifestyleMolt/idUSL2583702620070725http://en.wikipedia.org/wiki/Reutershttp://en.wikipedia.org/wiki/Reutershttp://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1489http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1489http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502http://www.asa.org.uk/asa/codes/cap_code/ShowCode.htm?clause_id=1502http://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://en.wikipedia.org/wiki/LexisNexishttp://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://www.allbusiness.com/marketing-advertising/marketing-advertising-channels/12603037-1.htmlhttp://www.asa.org.uk/asa/about/historyhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://www.asa.org.uk/asa/news/news/2009/Atheist+bus+ad+campaign+not+in+breach+of+advertising+code.htmhttp://news.bbc.co.uk/1/hi/uk/7842769.stmhttp://en.wikipedia.org/wiki/BBChttp://asa.org.uk/Complaints-and-ASA-action/Adjudications/2009/7/Israeli-Government-Tourist-Office/TF_ADJ_46568.aspxhttp://asa.org.uk/Complaints-and-ASA-action/Adjudications/2009/7/Israeli-Government-Tourist-Office/TF_ADJ_46568.aspxhttp://asa.org.uk/Complaints-and-ASA-action/Adjudications/2009/7/Israeli-Government-Tourist-Office/TF_ADJ_46568.aspxhttp://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=38051http://www.tomshardware.co.uk/iPhone-ad-UK-ASA,news-29046.htmlhttp://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=38475http://www.bmj.com/cgi/content/full/318/7181/417/ahttp://www.bmj.com/cgi/content/full/318/7181/417/ahttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1542%2Fpeds.2004-2491http://en.wikipedia.org/wiki/PubMed_Identifierhttp://www.ncbi.nlm.nih.gov/pubmed/9974443http://www.reuters.com/article/lifestyleMolt/idUSL2583702620070725http://en.wikipedia.org/wiki/Reuters

Documents

Multiple Regression Analysis Repaired)