Multiplant“Viva su Vida con Plantas”

Daniela AizpitarteAlex StahlSandy Bly

Pat Ryan Garner

Where it is located

•Olmue, Chile•Located in the 5th region, in the Región de Valparaíso•Flowers are most important product from this region•Drip irrigation used to cultivate plants on hillsides

What is Produced• Multiplant produces “ornamental plants”, sells garden accessories,

and also designs and plants gardens• After 2004 the company decided to mostly ship to large stores

instead of directly to the customer• Undergone technological and administrative changes• Most important products:

– Lillium pixie– Tulipan– Hibisco– Bougainvillea– Kalanchoe– Fuschia– Abutilon enano– Dalia– Archirantenum

Global Environment

• Political factors:– Trade agreements

• Economic factors:– Agriculture shrinking in Chile

• Social factors:– Laborers have the right to organize

• Technological factors:– Agricultural equipment

Industry Analysis

• Multiplant is considered an agricultural company

• Unexpected weather changes gives a unique challenge to firms in this industry

• This industry is of interest to agricultural engineers

Engineering Principles• Multiplant owns about 30 acres of land (12 hectares)

and makes 500,000 plants a year• 300 species of plants• The company employs many agricultural engineers• Raw materials:– Fertilizer

• The products are shipped to large department stores, and supermarkets in the area

• Large equipment is operated, so workers have to be careful and skillful

• Have a controlled environment

El Fin