Multimedia Design Principles - Chapter 6

8/18/2019 Multimedia Design Principles - Chapter 6

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6 Principles Of Good Interface Design

Objectives

At the end of this chapter students should be able to:

Know human considerations in interface design.

Know how to organize screen elements clearly

and meaningfully.

Know how to present information simply and

meaningfully.

Explain the organization and structure guidelines

in interface design.

Explain the technological considerations in

interface design.

How People Interact With Computers?

Why People Have Trouble With

Computers?

People And Their Tasks

Important Human Characteristics In

Design Perception

Visual Acuity Foveal And Peripheral Vision

Sensory Storage Information Processing

Learning Skill

Individual Differences

Human Considerations In Design

Human Interaction Speeds

Reading

Listening Speaking

Keying

Performance Versus Preference

Methods For Gaining An Understanding

Of Users


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M U L T I M E D I A D E S I G N P R I N C I P L E S

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6.1 HUMAN CONSIDERATION IN INTERFACE DESIGN

Use of a screen, and a system, is affected by many factors. These include: how much

information is presented on a screen, how a screen is organized, the language used on

the screen, the distinctiveness of the screen's components, its aesthetics, and a screen's

consistency with other screens.

First, let's look at what aspects of a poor screen design can be distracting to the user,

what a user is looking for in a good design and the kind of things onscreen users find

interesting in a system or Web site.

Figure 6-1 Example of poor interface design

6.1.1 Aspects of Poor Interface Design

Hewlett (1995) based upon her experiences at Microsoft suggests the most common

problems in visual interface design are:

1.

Visual inconsistency in screen detail presentation and with the operating system.

2. Lack of restraint in the use of design features and elements.

3. Overuse of three-dimensional presentations.

4.

Overuse of too many bright colours.5. Poorly designed icons.

6.

Bad typography

7. Metaphors that is either overbearing or too cute, or too literal thereby restricting

design options

8. These kinds of problems, lead to screens that can be chaotic, confusing,

disorganized, and distracting.


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P r i n c i p l e s o f G o o d I n t e r f a c e D e s i g n

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Web screens, as were recently described, also present to the user a variety of

distractions. These distractions include:

Figure 6-2 Example of good interface

1. Numerous visual and auditory interruptions.

2. Extensive visual clutter.

3.

Poor information readability.

4.

Incomprehensible screen components.5.

Confusing and inefficient navigation.

6. Excessive or inefficient page scrolling.

7. Information overload.

8. Design inconsistency.

9.

Outdated information.

10. Poor design is not a new phenomenon. It has existed since people began

interacting with media used for presenting and collecting information.


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6.1.2 What Interface User Want?

What are people looking for in

the design of interface? One

organization asked a group of

screen users and got the

following responses:

An orderly, clean, and clutter-

free appearance.

An obvious indication of what

is being shown and what

should be done with it.

Expected information located

where it should be.

A clear indication of what

relates to what, includingoptions, headings, captions,

data, and so forth.

Figure 6-3 Interface user

Using plain and simple languages.

A clear indication of when an action can make a permanent change in the data or

system.

The desired direction is toward simplicity, clarity, and easy to understand where that is

the qualities lacking in many of today's interface.

6.1.3 Interface Design Goals

To make an interface easy and pleasant to use, then, the goal in

design is to:

1. Reduce visual work.

2.

Reduce intellectual work.

3. Reduce memory work.

4. Reduce motor work.

5. Minimize or eliminate any

burdens or instructions imposed

by technology.

6. The result will always be

improved user productivity andincreased satisfaction.

Figure 6-4 Designer create interface design


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6.2 ORGANIZING SCREEN ELEMENTS CLEARLY AND

MEANINGFULLY

Visual clarity is achieved

when the displayelements are organized

and presented in

meaningful and

understandable ways.

A clear and clean

organization makes it

easier to recognize

screen's essential

elements and to ignore

its secondary

information whenappropriate.

Figure 6-5 Example of clear and meaningful screen

Clarity is influenced by a multitude of factors: consistency in design, a visually

pleasing composition, a logical and sequential ordering, the presentation of the proper

amount of information, groupings, and alignment of screen items.

6.2.1 Consistency

Consistency greatly aids learning. Itestablishes an expectation and

permits a person to employ

conceptual learning and transfer

training.

Inconsistency forces one to

memorize, and remember, a variety

of different ways to do something

or interpret what is presented on the

screen.

Inconsistency makes it difficult for

a coherent structure to emerge. Itcan also be distracting, causing a

person to wonder why things are

different.

Figure 6-6 Example of consistent interface

Inconsistency also creates a screen variation that makes it difficult to notice another

variation that may be important for a person's task or need. In Web site design

consistency greatly enhances visual scanning, a common user activity. It also reassures

a person that he or she is rooted in a certain location. This provides stability andreduces navigation confusion.


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6.2.2 Arrangement Of Screen Data And Content

Divide information into units that are logical, meaningful, and sensible.

Organize by the degree interrelationship between data or information.

Provide an ordering of screen units of information and elements that is prioritized

according to the user's expectations and needs.

Possible ordering schemes include:

1. Conventional

Through convention and custom, some ordering schemes have evolved for certain

elements. Examples are by days of the week, by months of the year, by one's name

and address, or along a timeline. These elements should always be ordered in the

customary way.

2. Sequence of use

Sequence of use grouping involves arranging information items in the order in

which they are commonly received or transmitted, or in natural groups. Anaddress, for example, is normally given by street, city, state, and zip code.

3. Frequency of use

Frequency of use is a design technique based on the principle that information

items used most frequently should be grouped at the beginning; the second most

frequently used items grouped next, and so forth.

4. Function

Information items are grouped according to their purpose or by some common

parameter. All items pertaining to insurance coverage, for example, may be placed

in one location. Transportation vehicles may be grouped within the categories of

planes, trains, and automobiles.

5. Importance Importance grouping is based on the information's importance to the user's task or

need. Important items are placed first or in the most prominent position. Items may

be organized from best to worst or largest to smallest.

6. General to specific

If some data is more general than the other, the general elements should precede

the specific elements. This will usually occur when there is a hierarchical

relationship among data elements. This is a common Web site organization

scheme.

Form groups that cover all possibilities.

Ensure that information that must be compared is visible at the same time. Ensurethat only information relative to the user’s tasks or needs is presented on the

screen.


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6.2.3 Screen Navigation And Flow

Provide an ordering of screen information and elements that:

1. Is rhythmic, guiding a person's eye through the display.

2. Encourages natural movement sequences.

3.

Minimizes pointer and eye movement distances.

4.

Locate the most important and most frequently used elements or controls at the

top left.

5. Maintain a top-to-bottom, left-to-right flow.

Assist in navigation through

a screen by:

1.

Aligning elements.

2. Grouping elements.

3.

Using of line border

Through focus and

emphasis, sequentially,direct attention to items that

are:

1. Critical.

2.

Important.

3. Secondary.

4. Peripheral.Figure 6-7 Example 1 of screen navigation and flow

Tab through window in logical order of displayed information.

Locate command buttons at end of the tabbing order sequence.

When groups of related information must be broken and displayed on separate screens,

provide breaks at logical or natural points in the information flow. Screen navigation should be obvious and easy to accomplish. Navigation can be made

obvious by grouping and aligning screen controls, and judiciously using line borders to

guide the eye.

Sequentially, direct a person's attention to elements in terms of their importance. Using

the various display techniques, focus attention on the most important parts of a screen.

Always tab through a screen in the

logical order of the information

displayed, and locate command

buttons at the end of the tab order

sequence.

Figure 6-8 Example 2 of screen navigation and flow


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6.2.4 Amount Of Information

1. Proper amount of information.

Presenting too much information on a screen is confusing; there will be greater

competition among a screen's components for a person's attention.

Visual search times will be longer, and meaningful structure will be more difficult

to perceive.

Presenting too little information is inefficient and may tax a person's memory as

information contained on multiple screens may have to be remembered.

2. Present all necessary information.

In general, present all information necessary for performing an action or making a

decision on one screen.

If information located on different screens must be remembered, a person's

memory will again be taxed.

Developing a screen with all the necessary information requires careful analysis of

the user's tasks.

3. Screen density.

Density, by definition, is a calculation of the proportion of display character

positions on the screen, or an area of the screen containing something.

Figure 6-9 Example of interface that display well organized information


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6.2.5 Distinctiveness

Individual screen controls, and

groups of controls, must be

perceptually distinct.

1. Screen controls:

Should not touch a window

border.

Should not touch each other.

2. Field and group borders:


border.

Should not touch each other.

3. Buttons:


border. Should not touch each other.

A button label should not

touch the button border.

Adjacent screen elements

must be displayed in colours

or shades of sufficient

contrast with one another.

Elements of screen must be

distinct, clearly distinguished

from one another.

Distinctiveness can be

enhanced through separation

and contrast Figure 6-10 Example of distinctiveness screen


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6.2.6 Focus And Emphasis

Visually emphasize the:

Most prominent element

Most important element

Central idea or focal

point

To provide emphasis use

techniques such as:

1. Higher brightness

A brighter element has a

good attention getting

quality and no disturbing

features. It may be used

to indicate items in error,

and increased brightnessis the best vehicle for

calling attention to data

on inquiry screens.Figure 6-11 Focus and emphasis

2. Reverse polarity

For example, on a screen with a specific level of dark text and a specific level of

light background, certain elements can be emphasized by displaying them in the

reverse: a text of the same lightness as that used on the regular screen on a

background of the same darkness as is used on the regular screen.

3. Fonts

Differences in fonts have a moderate attention-getting capability. Their varyingsizes and shapes can be used to differentiate screen components.

4. Blinking

Blinking has a very high attention-getting capability, but it reduces text readability

and is disturbing to most people. Therefore, it should be reserved for urgent

situations and times when a quick response is necessary.

5. Colours

Use colour to emphasize and assist in the identification of screen components.

6. Other emphasis techniques

Other emphasis techniques include: displaying the element in a larger size, placing

an element in a position where the eye first meets the screen, isolating the elementfrom the remainder of the screen, presenting the element in a distinctive or unusual

shape, and using white space to emphasize blocks of text.

De-emphasize less important elements.

To ensure that emphasized screen elements stand out,

avoid:

1. Emphasizing too many screen elements.

2.

Using too many emphasis techniques.

3. Screen clutter.


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6.3 PRESENTING INFORMATION SIMPLY AND MEANINGFULLY

Following are guidelines

for presenting information

on screens.

The fundamental goals are

clarity and simplicity in

form, comprehensibility in

organization, efficient

information assimilation,

and pleasantness in tone.

The guidelines are:

Provide legibility -

Information is noticeable

and distinguishable.

Provide readability -Information is

identifiable, interpretable,

and attractive.

Figure 6-12 Presenting information

Present information in usable form - Translations, transpositions, and references to

documentation should not be required to interpret and understand information.

Utilize contrasting display features - To attract and call attention to different screen

elements.

Create visual lines - Implicit and explicit, to guide the eye.

Be consistent - In appearance and procedural usage.

6.4 ORGANIZATION AND STRUCTURE GUIDELINES

This is a series of organization and structure guidelines for specific kinds of

screens.

They are: Information Entry and Modification, Entry from a Dedicated Source

Document, and Display /Read-Only screens.

6.4.1 Information Entry And Modification Screens

Information entry and modification screens are used to collect and modify

information, either by entry or selection. These screens are sometimes referred to

as conversational screens.

They guide a person

through a task or process.

The screen itself is the

user's focal point for

working with information.

The viewer is driven by

what is presented on the

screen in the information

collection and designation

process.

Figure 6-13 Example of information entry and modification

screen


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Guidelines in information entry and modification screens:

1. Organization

Organize these screens logically and clearly.

Place the most frequently used information, or required information, on the earliest

screens and at the top of screens.

2. Captions

Provide meaningful captions and use the headline style to display them.

Consistently position all captions in relation to their associated controls. They may

be left or right aligned.

3. Text boxes/selection controls

Designate by boxes, using either a line border or polarity reversal.

4. Spacing and groupings

Create logical groupings. Make them medium in size, about 5 to 7 lines.

5. Headings

Provide headings to identify groupings. Set off from their related controls using

upper case or mixed case headline style.

Figure 6-14 Example 1 of good information entry and modification screen


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6. Control arrangement

Align controls into columns. Maintain a top-to-bottom, then left-to-right

arrangement.

7. Required and optional input

Consider distinguishing between required and optional data input through:

Placing required and optional information within different screens, windows, or

groups.

Identifying information as required or optional in a completion aid.

Identifying required information with a unique font or symbol.

8. Instructions and completion aids

Include these on screens as necessary.

Locate instructions so they precede the controls to which they apply and locate

completion aids to the right of the controls to which they apply.

Figure 6-15 Example 2 of good information entry and modification screen


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6.4.2 Text Entry From A Source Document

Occasionally, it may be necessary to key information directly from a source document

or paper form into a screen. The document may take the form of an application for

insurance, an application for a bank loan, a request for service, and so forth.

The key issue for this function is that the document should be dedicated to the screen.

If an existing document or form is being converted to a screen format, and the existing

document will no longer be used, its screens should also be designed following the

entry/modification guidelines.

This is a much more effective approach for information collection.

1. Organization

The screen must be an exact image of its associated source document.

2. Captions

To allow the screen to bein the image of a source

document, screen

captions usually must

consist of abbreviations

and contractions.

Because text boxes fit

fairly tightly on these

kinds of screens,

captionsFigure 6-16 Example of caption

3. Text boxes

Designate by boxes, using either a line border or polarity reversal.


Create the same groupings as exist on the document.

Set off groupings as this is done on the form, through use of either white space

and/or borders.

5. Headings

Include the same headings as are found on the source document. Capitalize or use mixed-case headline style.


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6. Control arrangement

Control positioning and alignment on the screen should match that of the source

document.

Maintain a left-to-right entry arrangement, if the form is organized for completion

in this direction.

7. Keying procedure

Use manual tabbing. Keying will be faster and less error prone.

8. Required and optional input

Distinguishing between required and

optional data input is not necessary on

these screens.

This information will have been included

within the source document design.

Figure 6-17 Example of text entry

9. Instructions and completion aids These will not be necessary. Instructions and completion aids will be located on

the document source.


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6.4.3 Display/Read Only Screens

Display /read-only screens are used to display the results

of an inquiry request or the contents of computer files.

Their design objective is human ease in locating data or

information. Thus, they should be developed to optimize

human scanning.

Scanning is made easier if eye movements are

minimized, required eye movement direction is obvious,

and a consistent viewing pattern is established.

Below are the guidelines in display/read-only screens:

Figure 6-18 Example of

display/read only screen

1. Organization

Only display information necessary to perform actions, make decisions, or answerquestions.

Group information in a logical or orderly manner, with the most frequently re-

quested information in the upper-left corner.

For multi screen functions, locate the most frequently requested information on the

earliest screens.

Do not pack the screen. Use spaces and lines to balance the screen perceptually.

2. Captions

Provide meaningful captions clearly identifying the information displayed.

Use the headline style (all significant words capitalized), and consistently position

all captions in relation to their associated data. Captions may be left or right

aligned.

3. Text boxes

Do not place a border around display/read-only information so the data will appear

on the normal window background.


Provide easily scanned and identifiable logical groupings of information.

5. Headings Provide headings to identify groupings.

Set off from their related controls using upper case or mixed-case headline style.


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6. Data presentation

Provide visual emphasis to the data.

Give the data a meaningful structure.

Spell out any codes in full.

Include natural splits or predefined breaks in

displaying data. For data strings of five or more numbers or

alphanumeric characters with no natural

breaks, display in groups of three or four

characters with a blank between each group.

Figure 6-19 Data presentation

7. Data arrangement

Align data into columns.

Organize for top to bottom scanning.

8. Data justification

Left-justify text and alphanumeric formats.

Right-justify list of numeric data.

Create a data “ladder”.

9. Data display

Consider not displaying data whose values are none, zero, or blank.

Consider creating “data statements”, in which the caption and data are combined.


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6.5 TECHNOLOGICAL CONSIDERATION IN INTERFACE DESIGN

Interface design is also affected by the physical characteristics of the display device

itself and the characteristics of the interfaces controlling software.

Graphical system design must be compatible with the system's power, screen size,

screen resolution, and displayable colours, fonts and other features.

The design must also be compatible with the system platform and any development

and implementation tools being used. The design must also take into consideration any

available platform style guide.

6.5.1 System Power

A slow processing speed and small memory may

inhibit effective use of a system. Feedback and

animation capabilities may be limited, reducing the

system's usability.

Slow responses can be error prone, grosslyinefficient, and very aggravating. A slow screen

refresh rate will increase the user's chances of

perceiving screen flicker, which can be visually

fatiguing.

A system must be powerful enough to perform all

necessary actions promptly, responsively, and

meaningfully.

Figure 6-20 System power

6.5.2 Screen Size

Best monitor size was the focus of a study by

Simmons and Manaham (1999). They compared

monitors of 15,17,19, and 21 inches for search

activities using Microsoft's Word and Excel, and

for browsing the Web. The 21-inch monitor

resulted in fastest task completion. Users, however,

preferred using the 19-inch monitor.

DiPierro, Nachman, and Raderman (2000)

compared Web navigation performance using

small, medium, and large screens. No performance

difference was found between small and medium

screens, but the large screen elicited a 26 percent

faster performance.Figure 6-21 Screen size

Clearly, these studies point out that bigger screens may be better.

Continually expanding monitor and screen size as a solution, though, may create other

problems. A large display area will require longer control movements to reach all

locations on the screen, and more head and eye movements.

The effect on user's physical comfort and the possibility of needing an expanded

working area must be considered.


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6.5.3 Screen Resolution

Screen resolution is the horizontal and vertical height of a screen in pixels. It is a

function of the monitor's capabilities and its video card.

Most common display resolutions currently are 640x480 (pixels width and height),

800x600, and 1024x768.

Higher resolution screens give a better performance.

Poor screen resolution may deter effective use of a graphical system by not permitting

sharp and realistic drawings and shapes. Window structure and icon design may be

severely affected.

Adequate screen resolution then, is a necessity to achieve meaningful representations.

6.5.4 Colours

The colour palette must be of a variety large

enough to permit establishment of a familyof colours.

The colours used must be accurately and

clearly presented in all situations.

The contextual effect of colours must also

be considered, because hues may change

based on factors such as size and one

colour's location in relation to other colours.

Figure 6-22 Colours

6.5.5 Other Display Features

A wide range screen attributes or properties are available to aid the screen design

process.

Included are such techniques as higher brightness, reverse polarity, different font sizes

and styles, underlining, blinking, line rules and boxes, colour, and white space.

Before beginning design, the designer must be aware of what capabilities exist, how

they may be most effectively used, and what their limitations are.

The design must be compatible with the system platform and any development and

implementation tools being used. The design may also take into consideration anyavailable platform style guide.

Finally, the design must effectively utilize the various available display features or

attributes.


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6.5.6 Platform Compatibility

The design must be compatible with the windowing platform being used-Apple

Computer's Macintosh, Microsoft Windows or any other.

6.5.7 Development And Implementation Tool Compatibility

More that half of software code is now

devoted to user interface design. Available

tools include toolkits, interface builders,

and user interface management systems.

A toolkit is a library of controls such as

menus, buttons, and scroll bars. Toolkits

have a programmatic interface and must be

used by programmers. They are usually for

a specific windowing platform. Examples

of toolkits are Motif, OpenLook, and theMacintosh.

Figure 6-23 Apple Macintosh computer

An interface builder is a graphical tool that helps a programmer create dialog boxes,

menus, and other controls. It provides a palette to select and position controls, and to

set properties.

Interface builders are limited to use in laying out the static parts of the interface. Theycannot handle the parts of the interface that involve graphical objects moving around.

A user interface management system (UIMS) extends the features of a builder by also

providing assistance with creating and managing the insides of windows. Examples

include HyperCard and Visual Basic.


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6.5.8 Style Guide Compatibility

Figure 6-24 Visual Basic software

To achieve design

consistency in interface

design, most providers have

developed style guidelines

for system developers. These

guidelines specify the

appearance and behaviour of

the user interface.

They describe the windows,

menus, and various controls

available, including what

they look like and how they

work. They also providesome guidance on when to

use the various components.

Examples of industry-produced

guidelines include Apple's

Macintosh Human Interface

Guidelines, IBM's System

Application Architecture

Common User Access (SAACUA) and Microsoft's The

Windows Interface Guidelines

for Software Design.

Product style guides vary in

their ability to control

compliance with the guidelines

they present. Some present strict

requirements, leading to

excellent consistency across

applications; others provide little

guideline compliance control.

Figure 6-25 Windows interface guideline

The design should comply with the relevant platform style guide.

Documents

Multimedia Design Principles - Chapter 6