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Multimedia Authoring II. Week 2 – Designing Multimedia Veronica Noone. Agenda. Why Design? ADDIE Design Paradigms Storyboarding. Why bother with Designing? Ya didn’t last week! ;~). Why Design?. Competence in the design phase is what separates professional and amateurs - PowerPoint PPT Presentation
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Multimedia Authoring II
Week 2 – Designing Multimedia
Veronica Noone
Agenda
Why Design? ADDIE Design Paradigms Storyboarding
Why bother with Designing?Ya didn’t last week! ;~)
Why Design?
Competence in the design phase is what separates professional and amateurs
Gives you a clear plan for the development of graphics, video, audio, text and the overall flow of the piece.
Creating Multimedia Projects
Everything we do requires a process, same goes for developing multimedia projects
Term Paper / AssignmentIkea / FurnitureOur Multimedia projects
Rule of Thumb
Planning 80%
Production 20%
ADDIE
Analysis Design Develop Implementation Evaluation
Analyze
Design
DevelopImplement
Evaluate
Truly an ISD model but…
Analyze
Define the needs and constraints of the project
What do you want to achieve with the project?
Who is the audience? What is the budget? How will we deliver the project?
ADDIE
Analyze cont’d
Develop the ConceptWhat, in general, do we want the title to
accomplish?• Brainstorm ideas• Hold “focus group” sessions
Identify Target AudienceWho will use the title?
• Can use demographics, lifestyle, attitudes• Need to identify as large an audience as possible• Larger audience is more difficult to develop for
ADDIE
Design
Specify objectives, methods and media of the project
What will the program look like? How will we break up the content? What is the content? How will the program flow?
ADDIE
Design “Parts”
Descriptive Narrative Storyboards Flowcharts Detailed Design Documents
Depends on scope of the project and size of the team
ADDIE
Design Paradigms
Deciding on the structure is one of the first tasks when designing.
Most Multimedia Projects can fall into a handful of different design paradigms Linear Menu Hierarchy Network/Nonlinear Hybrid/Composite
ADDIE
Linear
Classic Back/Next Navigation AKA Page Turner
1 2 3 4
ADDIE
Menu
Multiple linear structure presented to the user by a menu
Very Common for projects with more content that can be logically chunked
Normally can get back to the menu from any screen in the application
3 3.a
1 1.a 1.b
2 2.a 2.b 2.cMM
ADDIE
Hierarchy
Classic Tree Structure Shaped by the natural logic of the
content
ADDIE
2
2.b
1 1.a 1.a.2
1.a.3
1.a.1
MM
2.a
Network or NonlinearADDIE
Users can freely navigate Complex design
Hybrid or a Composite Sometimes one paradigm isn’t enough
ADDIE
4 4.a
3 3.a 3.b 3.c
MM
1 1.a 1.a.2
1.a.3
1.a.1
2 2.a 2.b 2.c
With all these basic structures how do you decide?
ADDIE
Choosing a Design Paradigm
Based on many factors Amount of content Complexity of content Audience Delivery method Size of team
Most projects are essentially a hybrid Users are able to jump to the index, glossary,
help, content, etc. unless the content specifically calls for a more structured approach
ADDIE
Storyboarding
Once you have the basic flow of your project outlined you can start the storyboard process.
Each “screen” represented in the paradigm should have a corresponding storyboard.
ADDIE
Design - Storyboarding
What do the screens look like and how are they linked?
Storyboard examples
ADDIE
The User Interface
Depening on project UI can be initially designed
Wireframed for proposal? Prototyped for client? Many times the UI will be known (or at
least thought about) before storyboarding begins.
ADDIE
Design
Develop the Content Content scriptsVideo scriptsAssign roles to team members
How will the content be archived and documented?
ADDIE
Develop
Begin production of the project Create (or obtain) required media
ArtworkAudioVideo
Author the program based on information from design phase.
ADDIE
Implement/Evaluation
Distribute the project Evaluate the project
Did it meet all of its goals?
Analyze?
Start all over again!!
ADDIE
What’s ADDIE again?
Time to put the A&D into practice.