Multidisciplinary Action Projects Multidisciplinary Action Projects (MAP)(MAP)

AgendaAgenda

What is MAP?What is MAP? Sponsor BenefitsSponsor Benefits Types of MAP ProjectsTypes of MAP Projects Sponsor RequirementsSponsor Requirements Next StepsNext Steps

Experian, London, England 2013

MAP is …MAP is …

“…“…a tremendous opportunity to leverage a team a tremendous opportunity to leverage a team committed to success and with diverse committed to success and with diverse employable talents—backed up by solid faculty employable talents—backed up by solid faculty support—to surface creative solutions in a short support—to surface creative solutions in a short time.”time.”

“…“…a great way to inject innovative thinking and a great way to inject innovative thinking and resources into the company.”resources into the company.”

“…“…able to articulate a major opportunity and able to articulate a major opportunity and provide recommendations that we can provide recommendations that we can implement immediately.” implement immediately.”

--Comments from Company Sponsors--Comments from Company Sponsors

What is MAP?What is MAP?

Our largest educational partnership program Our largest educational partnership program with companies and organizations around the with companies and organizations around the worldworld

An action-based learning course placing MBA An action-based learning course placing MBA students in a company environment where they students in a company environment where they integrate business disciplines, turning theory integrate business disciplines, turning theory and analysis into valuable actionand analysis into valuable action

What is MAP?What is MAP? Teams of 4-6 first-year MBA studentsTeams of 4-6 first-year MBA students Two Ross faculty members advise each teamTwo Ross faculty members advise each team All types of organizations involved: major All types of organizations involved: major

corporations, entrepreneurial companies and corporations, entrepreneurial companies and nonprofit organizationsnonprofit organizations

Project duration of seven weeksProject duration of seven weeks Full-time devotion to project: students take no Full-time devotion to project: students take no

other courses during this timeother courses during this time

Blarney Castle & Gardens in Cork, Ireland 2012

What is a MAP Project?What is a MAP Project? A real business challengeA real business challenge Significant to the organizationSignificant to the organization No existing solutionNo existing solution Actionable recommendationsActionable recommendations Addressable within 7 weeksAddressable within 7 weeks

Trout Unlimited, Portland, OR 2013Trout Unlimited, Portland, OR 2013

Facebook , Menlo Park, CA, 2012Facebook , Menlo Park, CA, 2012

MAP Sponsor BenefitsMAP Sponsor Benefits

High performing, enthusiastic team High performing, enthusiastic team Access to the latest concepts & analytical toolsAccess to the latest concepts & analytical tools Fresh eyes on your businessFresh eyes on your business Data-driven solutionsData-driven solutions Actionable recommendationsActionable recommendations Fast turnaroundFast turnaround Great value (cost of travel and expenses)Great value (cost of travel and expenses)

““I had a big problem, I had limited I had a big problem, I had limited resources, and I needed a smart resources, and I needed a smart solution. The MAP program gave me solution. The MAP program gave me a great mix of smart people with a great mix of smart people with broad skill sets to propose solutions broad skill sets to propose solutions we are going to incorporate this we are going to incorporate this year.”year.”

- - Frederick CrosbyFrederick Crosby Director of Cross-Border TradeDirector of Cross-Border Trade eBayeBay

Past Project SponsorsPast Project Sponsors

Hong Kong

China

BrazilPeru

Portugal

India

Rwanda

South Africa

Benin

Chile

Bangladesh

United States

France

Germany

Ireland

Italy

Norway

Slovenia

Spain

Sweden

United Kingdom

IndonesiaIsrael Canada

Cambodia

Costa Rica

Denmark

EgyptEl Salvador

Ethiopia

Ghana

Guatemala

Hungary

Holland

Honduras

Jamaica

Japan

Jordan

Kenya

Korea

Kosovo

Mexico

Poland

Switzerland

Uruguay

Turkey

Singapore

Argentina

Projects in Over 70 Countries Zambi

a

Liberia

Saudi Arabia

Business for Social Responsibility Business for Social Responsibility (China)(China)

Project Goal: Identify and assess patterns in water use and wastewaterProject Goal: Identify and assess patterns in water use and wastewater management in apparel factories in the Guangzhou region of Chinamanagement in apparel factories in the Guangzhou region of China

P&G Prestige Products (USA)P&G Prestige Products (USA)

Project Goal: Develop marketing initiatives to enhanceProject Goal: Develop marketing initiatives to enhance the growth of the fine fragrance categorythe growth of the fine fragrance category

Abt Associates (Uganda)Abt Associates (Uganda)

Project Goal: Analyze supply chain to improve rural Project Goal: Analyze supply chain to improve rural distribution network of healthcare productsdistribution network of healthcare products

Crosstex Energy (USA)Crosstex Energy (USA)

Project Goal: Conduct market study of new and Project Goal: Conduct market study of new and extended product lines for business expansionextended product lines for business expansion

Cost to SponsorCost to Sponsor

No administration feeNo administration fee No student salary – This is NOT an internshipNo student salary – This is NOT an internship

(Course credit is earned through this educational (Course credit is earned through this educational partnership)partnership)

Sponsor pays all project-related student expensesSponsor pays all project-related student expenses– Travel: airfare, hotel, meals, ground transportationTravel: airfare, hotel, meals, ground transportation– International travel expenses: visa, immunization International travel expenses: visa, immunization

charges, travel health insurancecharges, travel health insurance– Calling cards, disposable cell phones, printing costsCalling cards, disposable cell phones, printing costs– Any other expenses pre-approved by sponsorAny other expenses pre-approved by sponsor

Types of MAP ProjectsTypes of MAP Projects

Business StrategyBusiness Strategy Articulate long term strategic Articulate long term strategic

planplan Assess valuation and identify Assess valuation and identify

growth strategiesgrowth strategies Perform SWOT analysisPerform SWOT analysis Perform GAP analysis Perform GAP analysis

Financial StrategyFinancial Strategy Identify path to profitabilityIdentify path to profitability Develop U.S. venture capital Develop U.S. venture capital

strategystrategy Assess ROI of partner Assess ROI of partner

relationshipsrelationships Improve capital portfolio Improve capital portfolio

planning processplanning process

Marketing StrategyMarketing Strategy Evaluate current brand strategyEvaluate current brand strategy Assess social media strategyAssess social media strategy Identify global market entry Identify global market entry

opportunitiesopportunities

Human ResourcesHuman Resources Analyze compensation structureAnalyze compensation structure Improve people planning Improve people planning

processprocess

Operations/Supply ChainOperations/Supply Chain Recommend improvements to Recommend improvements to

long term capacity planninglong term capacity planning Streamline manufacturing Streamline manufacturing

facility operationsfacility operations Optimize supply chainOptimize supply chain

Prior to Project Proposal Approval and SelectionPrior to Project Proposal Approval and SelectionFill out on-line Project Proposal form atFill out on-line Project Proposal form at

www.bus.umich.edu/MAP www.bus.umich.edu/MAP prior to November 22,2013prior to November 22,2013Appoint a Project Liaison & Alternate LiaisonAppoint a Project Liaison & Alternate Liaison

Once Your Project is Staffed with a Team of MBA Once Your Project is Staffed with a Team of MBA

StudentsStudents

Allow Access to Information & PersonnelAllow Access to Information & Personnel

Provide Resources:Provide Resources:

work area, phone/fax, and copy equipmentwork area, phone/fax, and copy equipment Communicate travel itinerary to MAP teamCommunicate travel itinerary to MAP team Pay Student Project-Related ExpensesPay Student Project-Related Expenses

Sponsor RequirementsSponsor Requirements

September 9, September 9, 20132013

Project Proposal Project Proposal Submission Submission BeginsBegins

November 22, November 22, 20132013

DeadlineDeadline for for Submission of Submission of Project Proposals Project Proposals

MAP 2014 Application DatesMAP 2014 Application Dates

November 22, 2013November 22, 2013 Project Proposal Project Proposal

Submission DeadlineSubmission Deadline

January 2014January 2014 Students select projectsStudents select projects

After March 12, 2014After March 12, 2014 Students typically start Students typically start

traveling to sponsor’s traveling to sponsor’s site for project site for project orientation orientation

Students remain onsite Students remain onsite typically from 2 - 4 typically from 2 - 4 weeksweeks

Late April/Early May Late April/Early May 20142014

Final presentations to Final presentations to MAP sponsor’s MAP sponsor’s management teammanagement team

Key Dates for MAP 2014Key Dates for MAP 2014

Week of March 10, 2014Week of March 10, 2014 MAP Kick-off Events MAP Kick-off Events

(students only)(students only)

Questions?Questions?

Contact our Office of Action-Based Contact our Office of Action-Based LearningLearning

Gale AmyxManaging Director(734) 763-2463gamyx@umich.edu

Patti RussoAssociate Director(734) 763-3647russop@umich.edu

Keven BurchfieldAssistant Director(734) 647-5951burchk@umich.edu

Kayla AndersonTeam Project and Recruiting Coordinator(734) 643-0631ksanders@umich.edu