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Reproduced with permission of the copyright owner. Further reproduction prohibited w ithout permission. Multidimensional model of destination brands: An application of customer-based brand equity Boo, Soyoung ProQuest Dissertations and Theses; 2006; ProQuest  pg. n/a

Multidimensional Model of Destination Brands - Soyoung Boo

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    Multidimensional model of destination brands: An application of customer-based brand equityBoo, Soyoung

    ProQuest Dissertations and Theses; 2006; ProQuestpg. n/a

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