Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Multichannel E-Commerce Guide for Home and Garden RetailersThe Home & Garden Industry consists of a broad range ofcategories that includes patio furniture, window treatments,appliances, plants and even pet supplies. These categories arenear and dear to the hearts of most consumers yet extremelycompetitive. Retailers in this space have to work continuously toensure that their products are seen and available online to captureas many shoppers as possible.

Expanding Home & Garden offerings online has proven successfulin reaching the masses and has helped some of the best in theindustry reach their maximum potential in the e-commerce world.The following success stories tell how retailers such as Brookstone,Value Pet Supplies and Plow & Hearth have increased productvisibility, reached new audiences and boosted revenue throughmultichannel e-commerce.

Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Brookstone: Maximises Exposure of Specialty Offerings with Shopping Feed Management by ChannelAdvisor BACKGROUND

• Retailerofspecialtyitemsforthehome,health,travel,office,outdoorsandautomobile

• Lookingforasolutiontohelpmakemoreinformede-commercedecisionsandtoalignprofitabilitymargins

• Neededtechnologypartnertohelpwithtime-consumingtasksandtogrowcomparisonshoppingfeedrevenue

SOLUTIONS

• ChannelAdvisorManagedComparisonShopping• ChannelAdvisorManagedMarketplaces

Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

IMPLEMENTATION

• ChannelAdvisor’sManagedServicesteamtookahands-onapproachtoigniteBrookstone’scomparisonshoppingstrategy:

• Gatheringdatatobetterunderstandcompany’sprioritiesandgoals• Increasingthenumberofcampaigns,adgroups,categoriesand

keywordstointensifyresultsandprofits

RESULTS

• ChannelAdvisor’sexpertsolutionandManagedServicesteamdoubledBrookstone’sexposureonthecomparisonshoppingchannel,optimisingBrookstone’sinventoryfeedsandsendingtosevendifferentenginestodrivenewrevenueopportunities

ChannelAdvisor has allowed us to transform our comparison shopping program from primarily a customer acquisition effort into a lucrative channel that consistently delivers profits.

- John Lucey, Internet Marketing Manager, Brookstone

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Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

ValuePetSupplies.com: Doubles Success on Marketplaces BACKGROUND

• Familyownedandoperatedpetsupplystore• Inbusinessformorethan25years;startedsellingonlinein2007• Neededsupportwithmarketplacesandpaidsearchcampaigns• Lookingforapartnertosupplyonesolutiontomanageall

onlinechannels SOLUTIONS

• ChannelAdvisorMarketplaces• ChannelAdvisorComparisonShopping

Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

IMPLEMENTATION

• ChannelAdvisor’sreportingtoolshelpedValuePetSupplies.comanalysedatacominginandfeedsgoingouttoimplementthebeststrategies

• UsingChannelAdvisor’ssolutions,ValuePetSupplies.comimproveditsROIbycreatingbusinessrulestodecreasespendingandincreaseaverageordervalue

RESULTS

• ValuePetSupplies.com’seBaysalesthrivedwithChannelAdvisor’sMarketplacessolutionandproduced15-20%ofthecompany’srevenue

• WiththeChannelAdvisorComparisonShoppingsolution,ValuePetSupplies.comincreasedconversionsandsawaboutathirdofitsrevenuegeneratedthroughthischannel

Not only did ChannelAdvisor double our success on multiple marketplaces, but the advice I got from one experienced trainer helped me create a single campaign that produced well over $70,000 in just six months. Overall, ChannelAdvisor has really transformed our business.

- Nick Carter, Director of Sales and Marketing, ValuePetSupplies.com

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Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Plow & Hearth: Increases Revenue by 126% with ChannelAdvisor Shopping Feed Management BACKGROUND

• Leadingretailerofproductsforhome,hearth,yardandgarden

• Company’sfamilyofbrandsinclude:HearthSong,MagicCabin,Wind&Weather,ProblemSolversandWinterthurStore

• Lookingforefficientwaystomaintainastrongpresenceacrossonlinechannels

• Neededassistancerampingupandremainingcurrentoncomparisonshoppingengines

SOLUTIONS

• ChannelAdvisorManagedComparisonShopping• ChannelAdvisorRichMedia

Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

IMPLEMENTATION

• ChannelAdvisor’sComparisonShoppingsolutionincreasedvisibilityonmultipleshoppingengines:

• Producingwebsitetrafficandconversions,keepingdatafeedsup-to-date,managingbidsandmeasuringperformanceacrossallenginesandallbrands

• ChannelAdvisor’sManagedServicesteamtookoverallaspectsofshoppingfeedmanagement:

• Offeringproperinventorydatafeedsetup(for54feeds),baselinetracking,categorymapping,promotionalupdates,productdataenhancements,profitabilityandbudgetmanagement,weeklystatuscallsandquarterlystrategyplanning

• ChannelAdvisor’sRichMediasolutionbringstolifePlow&Hearth’sinteractiveonlinecataloguetooffershoppersamorein-storeshoppingexperience

RESULTS

• ChannelAdvisorincreasedthecompany’soverallfourthquarterrevenue87%overthepreviousyear

• ThePlow&Hearthbrandaloneincreasedrevenueby126%year-over-yearusingChannelAdvisor’sComparisonShoppingsolutionandManagedServices

We were extremely impressed

with ChannelAdvisor’s level

of service, speed to market

despite all our brands and

handling of each brand’s

multiple feeds during the

holiday season in which

all this transpired. Even

now, after the launch and

being in market, I continue

to be pleasantly surprised

by ChannelAdvisor’s

responsiveness, proactive

strategic recommendations

and industry knowledge.

- Jessica Baines Senior Online Marketing Manager

Plow & Hearth

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Multichannel E-Commerce Guide for Home & Garden Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

The global standard for e-commerce leaders.

Summing it UpTheprovensuccessofthesefourretailersshowsthatane-commercesoftwaresolutionandexperiencedmanagerscanmakeallthedifferenceforanyonlineHome&Gardenbusiness.Thee-commerceindustryisever-changingandtheguidanceofanexpertplatformproviderisessentialformaintainingadominantpresenceandremainingcompetitiveonline.LetChannelAdvisorigniteyoure-commercestrategyandhelpyougrowyourHome&Gardenbusinesstoreachitsfullpotential.

Soon, we hope you’ll be calling ChannelAdvisor home!

Trust us. Be Seen.

To learn more: Call UK 0203 014 2700 • US 866.264.8594 • AU 1300 887 239

Visit www.channeladvisor.co.uk

Email ukteam@channeladvisor.com

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