Si lverTouch Techno log ies L imi ted © copyr ight 1992-2012 a l l r igh ts reser ved. Proper ty o f S i l verTouch Techno log ies L td .

Case Study

Cl ient Over v iew

About C l ien t : Two compan ies hav i ng ove r 10 yea r s

o f expe r i ence i n l i quo r i ndus t r y wan ted to deve lop

a mu l t i - s to re ecommerce s i t e supp l y i ng h igh

qua l i t y d r i nks a t t he doo rs tep. One o f t he company

spec i a l i zes i n supp l y i ng ha rd to f i nd d r i nks a t t he

cheapes t p r i ces w i t h p roduc t s to home cus tomer

(B2C) be ing sh ipped to domes t i c add ress, whe re

o the r se l l a se l ec t i on o f spec i f i c d r i nks b rands

de l i ve red to Re ta i l cus tomers (B2B) and focus on

se l l i ng spec i f i c p roduc t s fo r wh i ch t hey have UK

d i s t r i bu t i on r i gh t s.

Requi rement Over v iew: Two compan ies requ i r e

an eCommerce s i t e i n o rde r t o ex tend the i r cu r ren t

se l l i ng channe l s t o encompass and f ac i l i t a t e

on l i ne sa l es. S ince t he ex i s t i ng bus i ness mode l o f

bo th t he compan ies toge the r i n vo l ves two sa l es

channe l s (B2B and B2C) , t hey requ i r e a mu l t i -

s to re imp lemen ta t i on a l l ow ing sa l es v i a each o f

t he respec t i ve channe l s. Each s i t e w i l l be requ i r ed

to run v i a un ique doma ins to a l l ow the channe l

seg rega t i on to be ev iden t .

Bo th s i t e s mus t have t he ab i l i t y t o hand le

I n te r na t i ona l cu r renc ies (UK S te r l i ng, US Do l l a r

and Eu ro ) and the ab i l i t y t o ca l cu l a te t he l oca l

Du t y r a tes based on the geog raph i ca l l oca t i on

o f t he cus tomer. Bo th s i t e s mus t a l so f ac i l i t a t e

mu l t i l i ngua l suppo r t .

Proposed So lu t ion : The c l i en t has i den t i f i ed

Magen to as t he i r so l u t i on . S i l ve rTouch , as t he

deve lopmen t company, w i l l deve lop t he webs i t e

based on the i r r equ i r emen ts wh ich a re i n l i eu

w i t h t he Open Sou rce codebase w i t h ce r t a i n

cus tom i za t i ons as requ i r ed .

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Multi Store e-Commerce Web SolutionFor

UK Based Leading Liquor Company[FOOd & BeveRAge – eCOmmeRCe WeBSiTe – mAgenTO muLTi-S iTe]

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Pro jec t descr ip t ion

Two s i t es we re deve loped (us i ng Magen to Mu l t i s to re f ea tu re w i t h s i ng le Back End admin ) f o r B2B and B2C fea tu res ove r

TWO phases o f t he p ro j ec t , keep ing i n m ind fo l l ow ing t a rge t aud ience

1. Consumer (B2C)

2 . Re ta i l (B2B)

3 . Who lesa l e (B2B)

Be low a re some modu les wh ich we re deve loped i n Magen to 1 .4 i n Commun i t y Ed i t i on . A l l f ea tu res and func t i ona l i t i e s o f

Magen to ve r s i on 1 .4 we re kep t i n t ac t and cus tom i zed as requ i r ed .

1. user management :

1 .1 . Fo r B2C / consumer s i t e, anyone may v i ew p roduc t s, p r i ces and desc r i p t i on and make a pu rchase t h rough the

webs i t e t h rough the use o f deb i t o r c red i t ca rd paymen t .

1 .2 . Fo r B2B / bus i ness s i t e, on l y REG ISTERED compan ies w i t h use r accoun t s w i l l have t he ab i l i t y t o v i ew p roduc t s,

p r i ces and desc r i p t i ons once l ogged i n to t he s i t e.

1 .3 . Fo r B2B use r s who have no t r eg i s t e red , o r l ogged o f t he s i t e, on l y t he p roduc t name and desc r i p t i ons shou ld

be shown.

2. Product management :

F i l t e r i ng o f p roduc t s i n ca tego r i es, Sea rch Resu l t s and Tags was done. Add ing f i l t e r s by Cus tom p roduc t a t t r i bu te was a

cus tom bu i l d .

3. Producer management :

P roduce r Managemen t was des i r ed f ea tu re whe re i n t he Use r w i l l be ab le to go d i r ec t l y t o t he p roduce r page.

4. Pr ic ing management :

The admin w i l l be ab le to se t t he p r i ce fo r each g roup based on each p roduc t

5. S tock management :

Sage L ine 500 was i n teg ra ted to t he Magen to back end so as t he s tocks f rom Sage L ine 500 i nven to r y f rom a l l l oca t i ons

and wa rehouse can be pu l l ed i n t he Magen to shop. The admin a l so has t he f ac i l i t y t o manua l l y ove r r i de t he s tock i nven to r y

as rece i ved f rom Sage L ine 500 i nven to r y.

6. Checkout Process :

6 .1 . He re p re- f i l l ed i n fo rma t i on o f t he use r ’s pos ta l add ress based on the pos t codes submi t t ed w i l l be d i sp l ayed

6 .2 . I n t e r na t i ona l i z a t i on Fac i l i t y was a l so p rov ided whe re a da tabase o f a l l coun t r y Pos tcode was ma in t a i ned .

6 .3 . Use r can reques t t o G i f t w rap t he p roduc t

6 .4 . B2C use r wh i l e mak ing a pu rchase can pos t spec i a l message a t t ime o f check ou t .

Benef i ts

1. I nd i v i dua l ac t i v i t y was cap tu red fo r each depa r tmen t t o g i ve p rope r managemen t o f i n fo rma t i on .

2 . The mu l t i s to re webs i t e fo r B2B and B2C were success fu l l y deve loped as pe r t he requ i r emen ts by t he c l i en t s.

3 . The webs i t e was deve loped wh ich w i l l have t he ac t i v i t i e s l i ke paymen t to t he sh ipp ing to t he domes t i c add resses.

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Multi Store e-Commerce Web Solution

7. Payment :

7 .1 . Use rs (B2B and B2C) mus t have t he ab i l i t y t o pay v i a one o f t he paymen t p rov ide r s enab led fo r use by t he Admin .

7 .2 . The fo l l ow ing paymen t me thods we re made ava i l ab l e :

7 .2 .1 . Goog le Check Ou t

7 .2 .2 . PayPa l

7 .2 .3 . SAGE Pay

8. Sh ipp ing :

The fou r sh ipp ing me thods mus t be i n teg ra ted to a l l ow fo r accu ra te p r i c i ng based on vo lume t r i c we igh t and geog raph i ca l

l oca t i on o f t he de l i ve r y add ress as

9. news Let ter management :

Admin mus t have t he ab i l i t y t o c rea te HTML based news le t t e r s. Rec ip i en t s mus t be g rouped to a l l ow spec i f i c news le t t e r s to

t a rge t any g i ven sa l es g roup.

10. Soc ia l S i te in tegra t ion / Bookmark ing (AdPROmO:R3)

Use rs have t he ab i l i t y t o soc i a l bookmark any P roduc t o r Ca tego r y w i t h a s imp le qu i ck easy c l i ck .

Object ives

Pro jec t Approach / Ac t iv i t ies

1. Deve lop a mu l t i -S to re s i t e f o r B2B and B2C t r ansac t i ons as pe r r equ i r emen ts o f c l i en t .

2 . Deve lop a s i t e wh i ch w i l l have Pu rchases wh ich can be made w i t h p roduc t s be ing sh ipped to domes t i c add resses.

3 . I nd i v i dua l ac t i v i t y o f each depa r tmen t i s cap tu red .

The P ro j ec t was d i v i ded i n to va r i ous phases to ach ieve t he bes t r esu l t s i n l e ss t ime w i t h op t ima l u t i l i z a t i on o f ava i l ab l e

f ea tu res, capab i l i t i e s and new enhancemen ts.

1. Phase i : Sys tem requ i r emen t S tudy documen t and re -es t ima t i on .

2. Phase i i : Ex tens ion Check ing fo r compa t i b i l i t y ( i n t e r na l and we l l a s w i t h Magen to v1 .4 )

3. Phase i i i : P repa ra t i on o f W i re f r ame o f t he en t i r e s i t e

4. Phase iv: Des ign ing

5. Phase v: Deve lopmen t & Des ign I n teg ra t i on

6. Phase v i : Tes t i ng

7. Phase v i i : Go L i ve

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Multi Store e-Commerce Web Solution

Techno logy

Techno logy Spec i f ica t ionsTechno logy & Framework magento Communi ty ed i t ion ver 1 .4

Languages PHP 5x Programming

da tabase my SQL 4x/5x Ser ver da tabase

Web Ser ver /Host ing P la t fo rm Apache 2x Ser ver

Opera t ing System Linux

Techno logy Spec i f ica t ionsTechno logy & Framework magento Communi ty ed i t ion ver 1 .4

da tabase mySQL 5x

Web Ser ver /Host ing P la t fo rm magento ready Ser ver

Languages PHP 5x Programming

Opera t ing System Linux

deve lopment P la t fo rm

deployment P la t fo rm

dura t ion

Resu l ts Ach ieved

1. P ro j ec t Ac tua l E f f o r t s : 1360 Man Hou rs

2 . P ro j ec t L i f e Cyc le : 82 Days

The App l i ca t i on i s dep loyed and i s l i ve. I t i s cu r ren t l y i n use.

Th i s s t a temen t o f wo rk i s p rop r i e t a r y o f S i l ve rTouch Techno log ies L td . and con ta i ns t r ade sec re t s and con f i den t i a l i n fo rma t i on wh ich i s so l e l y t he p rope r t y o f S i l ve rTouch Techno log ies L td . Th i s s t a temen t o f wo rk i s i n t ended fo r i n t e r na l use on l y. The re fo re, i t sha l l no t be used , rep roduced , cop ied , d i sc losed and t r ansm i t t ed , i n who le o r i n pa r t , w i t hou t t he exp ress consen t o f S i l ve rTouch Techno log ies L td .

INDIA • UK • USA • NETHERLANDS • AUSTRALIA • FRANCE • GERMANY

Deliver best products, software solutions and services, on time with quality, and as per customer expectations

About S i l verTouch

S i l ve rTouch , a company es tab l i shed i n 1992 i s w ide l y accep ted fo r i t s I T so l u t i ons w i t h a huge cus tomer base i n more t han

20 coun t r i e s ac ross t he wo r l d .

S i l ve rTouch i s ac t i ve l y engaged i n En te rp r i se so f twa re deve lopmen t , en te rp r i se con ten t managemen t , documen t managemen t

and IT consu l t i ng se r v i ces such as Bus iness p rocess op t im i za t i on , p rocess consu l t i ng, imp lemen ta t i on and cus tom i za t i on o f

ERP. S i l ve rTouch l eads b r i l l i an t l y i n new techn i ca l deve lopmen ts such as : Mob i l e App l i ca t i on deve lopmen t se r v i ces on iPhone,

iPad , B l ackbe r r y, And ro id , J2ME and W indows mob i l e p l a t f o rms. Even now, S i l ve rTouch he lps i t s g loba l c l i en t s fo r ma jo r

deve lopmen ts, dep loymen ts and managemen ts o f t he i r mob i l i t y so l u t i ons and en te rp r i se app l i ca t i on deve lopmen t p rog rams.

S i l ve rTouch has a l l i ance w i t h seve ra l i ndus t r y l eade rs such as M ic roso f t , App le, C i sco, IBM, O rac le, SAP, Java , De l l , VM wa re,

Syman tec, Son i c Wa l l wh i ch p rov ides a compe t i t i ve edge ove r o the r i ndus t r y pee rs and t a rge t s to unde rs t and and ca te r t o a l l

t ypes o f r equ i r emen ts t ha t conce r n ou r c l i en t s, t he reby, l ead ing to se r ve t hem p rec i se l y t o t he i r sa t i s f ac t i on .

Fo r more i n fo rma t i on , p l ease v i s i t www.s i l ve r touch .com o r ema i l i n fo@s i l ve r touch .com

© copyr ight 1992-2012 a l l r igh ts reser ved. Proper ty o f S i l verTouch Techno log ies L td .

multi Store e-Commerce Web Solution

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ind ia Headquar terS i lverTouch Techno log ies L imi ted2nd F loor, Saf f ron ,nr. Panchwat i C i rcle ,Ahmedabad-380 006.Phone : +91 - 79 - 2656 31 58E-ma i l : i n fo@si l ve r touch .comWeb : www.s i l ve r touch .com

uni ted K ingdomSi lverTouch Techno log ies uK L imi tedessex Techno logy & innova t ion Cent re ,un i t 7 , The gab les ,Ongar - Cm5 0gA,un i ted K ingdomPhone : +44 - (0 ) 127-736-4689E-ma i l : i n fo@si l ve r touch tech .co .ukWeb : www.s i l ve r touch tech .co .uk

nor th Amer icaSi lverTouch Techno log ies inC497 Route 27,ise l in , nJ 08830uni ted Sta tesPhone : +1 201 299 3529E-ma i l : i n fo@semaphore-so f tware .comWeb : www.semaphore-so f tware .com