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Branding Guide for newies and forgetfull oldies

@MU Brand Manual

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Guidelines of Branding, @way and values, logo application and useful links.

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Page 1: @MU Brand Manual

Branding Guidefor newies and

forgetfull oldies

Page 2: @MU Brand Manual

In this Manual you will find:

AIESEC in Mauritius

Brand Concepts

How to explain AIESEC

Our Benefits

Our values

Our stakeholders

Logo application

Useful links

Page 3: @MU Brand Manual

Brand Concepts

IN AIESEC

AIESEC in Mauritius

Page 4: @MU Brand Manual

Branding: Brand Management

AIESEC in Mauritius

Page 5: @MU Brand Manual

How to explain AIESEC

AIESEC in Mauritius

Page 6: @MU Brand Manual

AIESEC WayAIESEC in Mauritius

Page 7: @MU Brand Manual

StakeholdersEach stakeholder live the organization in a different way and

we need to be ready to explain the advantages we have to offer in

each case:

Alumninetworking, market positioning,

sharing of experience and

knowledge, possible TN Taker

Organizationshigh quality trainees, international outlook, international exposure, direct contact with youth’s voice

Members

Strategic thinking,

management skills, team

work, time management,

planning management,

working experience abroad,

global elarning enviroment

AIESEC in Mauritius

Page 8: @MU Brand Manual

BENEFITSAIESEC in Mauritius

Page 9: @MU Brand Manual

AIESEC in Mauritius

Page 10: @MU Brand Manual

How we live our valuesAIESEC in Mauritius

Page 11: @MU Brand Manual
Page 12: @MU Brand Manual
Page 13: @MU Brand Manual

Final GoalAIESEC in Mauritius

Page 14: @MU Brand Manual

mimimimimi

#FAIL

mimimi

Nice!

Respect the brand!

AIESEC in Mauritius

Long logo application

#FAIL

Nice!

#FAIL Nice!