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Running head: COACHING OR MENTORING 1
Coaching or Mentoring in the Workplace
Team Genesis:
Joy Alexander
Sheveeta Gayles
Octavia Nelson
Christina Wilburn
Belhaven University
MSL665
October 27, 2014
Charles Adams
COACHING OR MENTORING 2
Coaching or Mentoring in the Workplace
Coaching and mentoring are different ways to promote self-growth and productivity.
Though they seem similar, they are different in method and nature. Organizations must
determine whether coaching or mentoring would be the best, effective method for their type of
businesses. When determining a method, organizations must decide if they are focusing on
different factors such as individuals or performance, specific agendas or no agendas, and whether
the focus is life related or task related. Matt M. Starcevich, Ph.D. sums up the difference
between coaching and mentoring in the web article “Coach, Mentor: Is there a difference?” He
states that, “A mentor is like a sounding board, they can give advice but the partner is free to
pick and choose what they do. The context does not have specific performance objectives. A
coach is trying to direct a person to some end result, the person may choose how to get there, but
the coach is strategically assessing and monitoring the progress and giving advice for
effectiveness and efficiency (Starcevich, Ph.D., 2009).” We have observed our respective
organizations and found that two of our group members’ workplaces utilize coaching strategies,
one of our members’ workplace uses a mentor strategy, and one of the member’s organizations
uses a combination of both mentoring and coaching strategies.
Gregory Pennington, PH.D is a managing partner of Pennpoint Consulting Group, LLC. The
mission of this firm is a simple promise. That promise is to develop more leaders and better
leaders. Dr. Pennington was honored as mentor of the month by the Society of Consulting
Psychology, and he is also well known for effectively coaching senior leaders. When asked how
diversity and multiculturalism played a role in his coaching engagements, he responded by
COACHING OR MENTORING 3
saying they are his frame of reference, his client’s frame of reference, and his reasons for
referrals.
Dr. Pennington knows himself which is an important factor to be an effective coach. Through
our research, we have found that you have to have the confidence to embrace and utilizer your
accomplishments. Because everyone is not coachable, Dr. Pennington shares that is important to
know when a client or prospective client is resistant to coaching. People may initially be
reluctant, but that sense of hesitation can be conquered. Goodness of fit and strength of
relationship are key variables in successful coaching. Therefore, we have to recognize that our
culture or ethnicity may be a factor.
In Joy’s workplace, a communications company, coaching is a norm. Managers learn to
coach employees on how to be successful, and it is mandatory. Diversity is not considered when
coaching is involved so the employees do not have a choice on what coach they are assigned.
Unlike Dr. Pennington’s findings, in Joy’s organization, it does not matter if it is a good fit. The
strength of the relationship is also not considered in her company. The coaches in this
communications business have a specific goal of getting its employees to comply with the
objectives of the coach.
The coaching strategy in her workplace is effective for this type of company. Monthly, they
see their objectives and are coached on how to make the “numbers.” Her first coach was very
aggressive. However, she was taught very early in training to make the numbers, and she has not
forgotten. Today, she is now leading and teaching teams how to successfully meet their
objectives because it is fundamental for the organization.
COACHING OR MENTORING 4
In the banking industry, Octavia’s organization, mentoring is not used as a tool for
developing productive employees. The company uses coaching techniques because the industry
is performance driven and the goal is to get a forecasted, desired result. The cultural behavior
presents a teamwork and performance based environment because of the competitive nature of
the organization. We find that coaches are also more relevant in this industry because there are
agendas and quotas that the bank must meet to continue operating successfully. Unlike mentors,
coaches in the banking industry train by using procedures instead of giving advice that can be
optional to use by the receiving party. For example, the loan operations department consists of
processors whose job is to correctly code loans according to state and federal guidelines to insure
that the bank can continue to allocate funds and loan funds in different areas of banking such as
real estate, construction, farming, and even unsecured. The coaches or trainers have the
responsibility of creating and encouraging a teamwork atmosphere according to procedures used
to input the codes. Upon an audit review, the bank was prohibited from lending to specific areas
of real estate because of the processing errors found during a routine bank audit.
According to the Institute of Management Accountants, the same coaching principles
apply in the world of business. In the article “Coaching for Success,” the author refers to trainers
and instructors as coaches just as they do in the banking organizations. The article also defines
the goal of coaching as the outcome result to “move people from where they are to where they
want or need to be (McNally, 2013).” In the Octavia’s organization, they view the coaching
process as a return on investment, which means the time trainers spend coaching employees is
returned through excellent work with few or no errors. We find that it is important to invest
proper training in the employees in the banking organization so they can produce quality work
COACHING OR MENTORING 5
for the bank, and they can also explore other opportunities and personal growth within the bank.
As a group, we concluded that Octavia’s workplace operates effectively by choosing a coaching
strategy for the banking industry because it is more focused performance, teamwork, and
completing agenda tasks.
While both Joy and Octavia’s organizations use coaching strategies, Sheveeta’s
organizations uses a mentoring strategy to motivate their employees. Mentoring has become a
very good successful tool in many organizations. In fact(Olya,p.47) more than 70 percent of
fortune 500 companies and private organizations use mentoring to attract, develop, retain, and
boost productivity. As part of Hertz Corporation training seminars, employees are assigned a
mentor the first week of management training as part of the leadership development program.
She was assigned a mentor which was part of the LIFT Program, which stands for Leadership,
Influence, Focus and Teamwork (Olya p.47). This program allows participants to explore their
leadership skills in a work environment supportive of their development and commitment for
success. It helps her organization’s senior leaders to help with growing others in the company
into a higher senior level position. Mentoring is critical to an organization who wants a more
rewarding and fulfilling challenge. It can also help to inspire others, build skills and confidence
to endure any obstacle or barrier, and continue to grow. At Hertz, taking the time to have
someone in your corner and placing them there early can give employees a great advantage.
Even though the term “mentor” originated from the Greek Methodology (Journal of
Vocational Behavior 1997) it has only been about ten years of research conducted on mentoring
in organizations. At the Hertz Corporation mentors serve as a career function to facilitate and
enhance the advancement of the protégé. At Hertz, the mentor provides the protégé with
COACHING OR MENTORING 6
sponsorship, exposure, visibility, protection and challenging assignments, and it serves to help
strengthen the protégés’ competence, friendship and role modeling (Journal of Behavior 1997).
According to the Journal of Behavior, mentoring has four phases. The relationship begins
at the initiation period, around six to twelve months. Hertz starts at the beginning of the first
training week to match its employees with a mentor because the company wants its employees to
stay focused. After that, there is the cultivating stage. After this time the mentor and the protégé
usually break apart (1997 p.2), and the relationship is defined by a separation phase which occurs
over six to twenty four months. Usually in this stage the protégé and mentor enters into a
redefinition phase and the relationship advances from a mentorship to a more peer-like
relationship.
Sheveeta’s Organization has recognized the importance of mentorships and has
implemented these relationships as part of normal career development. For junior manager and
professionals, our workforce today expects organizations to provide opportunities to help foster
career development within the organization. Interpersonal exchange that characterizes in
mentorship can be expected (1997) to result in rewards for the protégé, mentor, the organization,
and its culture. We agree that mentoring in Sheveeta’s organization helps her improve and
always work towards acknowledging her strengths and weaknesses.
St. Catherine’s Village, where Christina is employed, interestingly uses a combination of
both mentoring and coaching. It is an inclusive retirement facility that specializes in caring for
people with respect for their own worth and dignity, grasp each individuals physical, spiritual,
emotional and social needs (St. Catherine Village). The organization is not only responsible for
COACHING OR MENTORING 7
their residents, but they are also responsible for their employees and making sure they are
properly trained. In order for the residents to be in good care the employees has to be properly
trained. Her organization has different ways of coaching and mentoring their employees. St.
Catherine Village realizes that their employees learn differently, so they created different types
of coaching and mentoring techniques to train their employees.
Through coaching, supervisors at St. Catherine’s respond to problems as soon as they
occur. The supervisors can get notices about a problem concerning an employee indirectly or
directly, and they are coached to effectively take a call to action.
Nursing is one of the largest departments at St. Catherine Village. The nursing
department employee a variety of workers such as: CNAs, LPNs, RNS, and nursing assistants.
The nursing department at St. Catherine Village had sophisticated caregivers and life savers.
The sophisticated caregivers, the veteran nurses and nursing assistants, and the life savers help
the supervisor with the mentoring and coaching process. These are the people who advise and
motivate the employees. The sophisticated caregivers have been with the organization ten years
or more; they are savor to the company. Every new employee is given a life saver because they
teach and usher the employees throughout their training periods.
The life savers also coach the nurses and nursing assistants. The employee who is being
coached, the supervisor, and the life saver come up with a plan to solve problems. When the final
decision is made, the supervisor gives the life saver further instructions. All third participants in
the coaching all sign off on the final decision. A follow up is then conducted to monitor if the
COACHING OR MENTORING 8
decision yields progress. The life savers job is to also remind the employee about their
responsibility as an employee at St. Catherine Village.
Coaching can lead to additional training that leads to mentoring. When an employee at St.
Catherine gets coached for something that was taught during orientation or training, the
supervisor will offer additional training to limit misunderstandings during orientation or during
the training process. This is when mentors are assigned.
When mentors are assigned in her organization, the evaluation process begins. This
process allow the employees and mentors to focus on the areas of improvement and allow them
to develop methods of improvement. They also help employees become more productive,
promotable employees.
As a group, we found that while coaching and mentoring are effective strategies for
creating positive work cultures, developing employee skill, and offering positive advice, it is
important to know which strategy works in particular organizations. Our organizations utilized
coaching in the communications and banking industries, but mentoring was found to be more
effective in the automobile rental company.
As a group, we found that while coaching and mentoring are effective strategies for creating
positive work cultures, developing employee skill, and offering positive advice, it is important to
know which strategy works in particular organizations. Our organizations utilized coaching in
the communications and banking industries. Mentoring was found to be more effective in the
automobile rental company. Both coaching and mentoring worked very effectively in the St.
Catherine Villages. It is interesting that some organizations choose to find a mentor for the
COACHING OR MENTORING 9
employees. The protégé usually should seek out a mentor. However, the need for mentoring
has outweighed the normal practice. In addition, as a group we agree that coaching can be
fundamental to developing the drive and ability to exceed objectives and commitments in some
industries. Both mentoring and coaching are successful ways to steer the organizations in a
successful and highly productive path.
As a group, we also recognize that mentoring is the key to the success of many employees.
An organization like Sheeveta’s pays close attention to the great need of helping employees be
trained and be successful. The bible supports both coaching and mentoring in Proverbs 22:6
where it states “Train up a child in the way he should go; even when he is old he will not depart
from it.” (Holy Bible, 2013) Therefore, Hertz understands the need for employee to be mentored
when initially employed. In addition, Christiana’s organization see the need to improve an
employee though a mentoring program. The evaluation of an employee begins when the mentors
are assigned. Her organization finds a need for an employee to be around someone who is wise
and knowledgeable. Proverbs 13:20 states “whoever walks with the wise becomes wise, but the
companion of fools will suffer harm.” (Holy Bible, 2013)
We all agree that Jesus is the Master Coach because his life gave so much insight and wisdom
to the world. We also agree that the Holy Spirit is a mentor and a coach that we all must
recognize and respect. John 14:26 confirms our beliefs by saying, “But the Counselor, the Holy
Spirit, whom the Father will send Him in my name, will teach you all things and will remind you
of everything I have told you (Holy Bible , 2013).” The Holy Spirit will teach as a mentor.
However, the Holy Spirit will remind us of what God wants instead of the world. As a group, we
are thankful for these teachings and reminders. In addition, our Master Coach has left us
COACHING OR MENTORING 10
instructions and a guide on how to live successful lives. Our Master Coach has given us the play
book which gives us insight on how to be a team, how to defend ourselves, how to obtain and
utilize our resources, and how to get the ultimate win.
References
Adams, M. Danielle; Russell, E, .A. Joyce, Journal of Vocational Behavior 51, 1-14 (1997).
Article no. vb971602. The Changing nature of mentoring in Organizations: An introduction to the special issue on mentoring in organizations. Department of Management, the University of Tennessee.
(2004). Know When and When not to Coach. In Coaching and Mentoring (p. 51). Boston:
Harvard Business School Publishing Corporation.
Kovnatska, Olya. Strategic Finance. Say Yes to Mentoring, May 2014. Volume 96 Issue 5,
p47-51. 5p
McNally, J. (2013). Coaching for Success. Strategic Finance, 95 (6), 13-69. (2004).
Know When and When not to Coach. In Coaching and Mentoring (p. 51). Boston:
Harvard Business School Publishing Corporation.
Starcevich, Ph.D. (2009). Coach, Mentor: Is There a Difference?
http://www/coachingandmentoring.com/Articles/mentoring.html
COACHING OR MENTORING 11
n.d.). Retrieved October 25, 2014, from St. Catherine Village:
http://www.stcatherinesvillage.com/our-mission