MSIT 588 FALL 2005 Web Design Project

 December 15th, 2005 

Gavin Worden

 

Introduction

Why Web Design for SuperPhonic Productions?

About SuperPhonic Productions:The mission of SuperPhonic Productions is to provide budget conscious San Diego songwriters and solo musicians with a creative, supportive, and comfortable environment in which to develop, record, and produce their music projects.

Purpose

Type of Site: The site is a business to consumer brochure site consisting of the following pages: home, about, services, downloads, & contact.

Current Site: Currently, SuperPhonic productions does not have a website.

Company Description: The mission of SuperPhonic Productions is to provide budget conscious San Diego songwriters and solo musicians with a creative, supportive, and comfortable environment in which to develop, record, and produce their music projects. The site will provide a marketing platform to reach the company’s target market, as well as a music distribution channel for the company’s clients.

Target Market Analysis

Budget Conscious:

•Song Writers – need to hear their ideas in full form.

•Solo Musicians – need a demo to book a show.

•Small Groups – need a demo or a commercial product.

Competitor Analysis

There are MANY Pro and small project studios that exist in the San Diego area.

Most small project studios do NOT have a web presence.

Here are some examples websites from the competition:

Design

Design intended to be clean, easily readable, well organized, with simple flat navigation – to showcase the strengths of SuperPhonic Productions.

Tools Used:

•Dreamweaver MX

•Fireworks MX

Testing

User Interface Testing will be performed on university campuses using print-outs of the pages and the combination of scale based attribute rating form and free written comments.

Marketing / Hosting

Domain Name Reserved: www.superphonicproductions.com

Hosting at Aplus.net – Solo XR Unix Plan = $120/yearMany robust features including:

•2GB storage•50GB data transfer•3 free MySQL DB’s•a robust web based control panel

Search Engine Optimization via Aplus Marketing Services

Conclusion

Design Challenges“I am NOT a graphic designer…”

Lessons LearnedSteep learning curve for advanced design techniques

MSIT 588 FALL 2005 Web Design Project

 December 20th, 2005 

Gavin Worden