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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Mobile Sales Effectiveness Survey Results 2012 Mobile App Platform

Mse survey results

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Page 1: Mse survey results

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited."

Mobile Sales Effectiveness Survey Results 2012"

Mobile App Platform

Page 2: Mse survey results

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited."

Most challenging hurdles in sales enablement.!

ç Lack of insight into what products/services/solutions to offer customers"

Failure to keep product knowledge current"

A tablet with mobile apps that allow on-the-go transacting can help solve the top 3 challenges."

Page 3: Mse survey results

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited."

ç

Failure to keep product knowledge current"

Most challenging hurdles in sales enablement.!...according to C-Levels."Most challenging hurdles in sales enablement.!

Lack of insight into what products/services/solutions to offer customers"

Page 4: Mse survey results

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited."

Top 5 Activities Organizations Want Their Sales Reps Doing on a Mobile Device!

1. Create or update opportunities 2. View sales collateral 3. View CRM records 4. View sales analytics 5. Collaborate and share ideas with

other sales team members

Sales directors want collaboration above all else!!

5. Collaborate and share ideas with other sales team members

Page 5: Mse survey results

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited."

Most desired new activity when compared to current activities ... ?!

8.7%! 58.7%!Current activity Desired activity

Alerts for up-sell/cross-sell opportunities!

Page 6: Mse survey results

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited."

Less than 10% of field sales orgs are excellent in execution."

New customer opportunity execution

Up-sell/cross sell execution

In an organization with 10% excellent executers who produce 60% of total sales, if you transform 10% of lower performing reps into excellent, you could increase sales by 55.5%.!

Page 7: Mse survey results

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited."

Small or large, most organizations tend to achieve the same level of meeting quality: a B.!