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MSC Eco Cruise Fantasia, 1- 5 November 2011
INTERNATIONAL EVENT – BIO & ECO WORLD
- is a display of innovative products and services for a sustainable lifestyle
- is the first Eco Fashion Week in Europe
EXPO GREEN GLOBALEXPO GREEN GLOBAL
FROM 1 TO 5 NOVEMBER on board MSC Fantasia - MSC ECO CRUISES
PhilosophyPhilosophy
Italy and the world have a great need fora common visioncommon vision:- A new alliance between quality and lifestyle- A link between citizens and good policy- A dialogue between institutions and enterprises
The green economygreen economy is an important part of this vision: to combine ecology and economy is a bigopportunity to build a sustainable society,ensuring economic and social progress.
The ScenarioThe Scenario
The themes and the culture have been present onthe Eco and Bio international scene for over 20
years.
From 2009 to 2010 Eco and Bio consumption have recorded an increase of 35% higher than any other sector.
Increase of 45% in investments in thecompanies in the green economy in Italy havedeveloped tens of thousands of small and medium-sized companies with this vocation.
Economic objectivesEconomic objectives
Providing an international showcase for Providing an international showcase for companiescompaniesthat produce Biological and Ecological Products, that produce Biological and Ecological Products, and give them the opportunity to meetand give them the opportunity to meet international distributorsinternational distributorsand direct clients fromand direct clients from mormoree than 30 countries. than 30 countries.
Provide opportunities for young designers to Provide opportunities for young designers to createcreatetheir fashion collections with Ecotheir fashion collections with Ecoand recycled materials.and recycled materials.Through fashion and beauty, promote anThrough fashion and beauty, promote anEco and Bio Lifestyle and Culture.Eco and Bio Lifestyle and Culture.
Cultural objectivesCultural objectives
Educating the public to make eco-friendly choices also for their holidaysand promote eco-tourism.
The communication objectivesThe communication objectives
Involve the media tomotivate people aroundthe world on issues ofenvironmental sustainability andSocial responsibility
.
The exhibition areaThe exhibition area
EXPO GREEN GLOBALis open to companies from all market sectors for Italian and international services,for the presentation ofGreen Eco and Bio products and activities.
The spaces for The spaces for exhibitorsexhibitors
The spaces for fashion shows The spaces for fashion shows runways runways
Market SectorsMarket Sectors
””Green” and recyclable products and servicesGreen” and recyclable products and services
• Organic, natural food • Cosmetics• Textiles• Products of alternative medicine / vitamins and supplements• Herbs and aromatherapy• Health - Fitness - Yoga - Nature Spa• Green house and family products• Furniture and furnishings• Eco Fashion and Accessories• Eco Paper• Publishing• Ecological design and green building• Innovative technologies• Hybrid and electric cars• Destinations of Eco tourism
Events and SeminarEvents and Seminar
A continuous series of moments of communication and entertainment:
• Eco and Organic Products Exhibitions (International Market B2B, B2C)
• Tastings of Organic Cuisine • Eco Fashion Shows• Presentation of Eco Designers • Eco and Bio Seminars• Workshop for children on Eco Design• Models Course• NLP Course with Vincenzo Fanelli• Entertainment on board and tours of the cities' Ecology-related
and and Bio world • Auctions for Charity
Events and EntertainmentEvents and Entertainment
Some events in particular:
Eco Fashion WeekThe first eco fashion week in Europe:a showcase for the most famous designers and an opportunity foryoung designers to present their collections made withenvironmentally friendly and recycled materials
Miss Pure Beauty Competition for professional models (Next Topmodels)
Eco-friendly travel - To educate andpromote the choice for eco-tourism
Green Global Awards. During a gala, the audiencewill vote on the companies, products, designers, models that bestexpressed their ecological vocation
The public The public
GLOBAL GREEN EXPO is open to guests ofMSC Fantasia
(more than 3000 passengers3000 passengers).
A public aware of the ecological issuesand prospective buyers of the exhibitors products.
The cruiseThe cruise
GenoaBarcelonaPalma de MallorcaAjaccioGenoa
TheThe Mediterranean Cruise on MSC FantasiaMediterranean Cruise on MSC Fantasia Departure:Departure:Mon 01 NOV Genova....17:00 Mon 01 NOV Genova....17:00 Tue 02 NOV Barcelona13:00 - Tue 02 NOV Barcelona13:00 -
20:00 20:00
Fri 9 NOV Genoa 09:00....Fri 9 NOV Genoa 09:00....
Wen 03 NOV Palma de Mallorca 08:00-17:00Wen 03 NOV Palma de Mallorca 08:00-17:00 Thu 04 NOV Ajaccio 13:00-19:00 Thu 04 NOV Ajaccio 13:00-19:00
Participating countriesParticipating countries
Italy, France, Spain, Bulgaria, Finland, Switzerland, Germany, Austria, Luxembourg, Lichtenstein, UK, USA, Mexico, Russia, Ukraine, Japan, China, India, Thailand, Korea,
Dubai (UAE), Brazil, Venezuela, Greece, Holland, Hungary, Estonia, Romania, Poland, Macedonia, Turkey, Israel,Lebanon, Australia etc…
The communication of Expo Green Global The communication of Expo Green Global
• Conference with Presentation of the Event -releases in the participating countries (at Genoa on 27.10.2011)
• Promotion of the event in each country,participanst through Local travel agencies
• Promotion of Competition for the Miss Pure Beauty in various Italian regions, through the media and travel agencies
The communication of Expo Green Global The communication of Expo Green Global
TVTV- Hosted talk shows and television
programs in various participating countries- TV reports about the event- Special Gala Event on TVin many participating countries
RadioRadio- Ad in the participating countries
The communication of Expo Green Global The communication of Expo Green Global
Internet and social networkingInternet and social networking
www.expogreenglobal.com website of the event with spaces for
sponsorsand exhibitors
Communication materialsCommunication materials - A luxury magazine-catalog of the event- Stickers, flyers, posters- Invitations for the press conferences- Invitations for guests of the ship
The communication of Expo Green Global The communication of Expo Green Global
PR – Press OfficePR – Press Office
- Editorials before and after the event- Interviews on board (participants from 30+ countries)
An opportunity for An opportunity for
EXHIBITORS EXHIBITORS SPONSORS SPONSORS MEDIA PARTNERMEDIA PARTNER
The communication of Expo Green Global The communication of Expo Green Global
EXHIBITORSEXHIBITORS
• Promotion of their products• Direct contact with consumers (samplings)• Tastings, retail• Meeting with international distributors
The communication of Expo Green Global The communication of Expo Green Global
SPONSORSSPONSORS
• International visibility• Presence of all materials• Exhibition space• Availability for seminars and conferences • 24 hours on MSC Multi Media Advertising • National television stations in 30+ countries• SKY, FOX, FTV International• Award on stage for the sponsors• Distribution of advertising materials
The communication of Expo Green Global The communication of Expo Green Global
MEDIA PARTNERMEDIA PARTNER
• Presentation of their editorial products• Exclusive interviews with international personalities• Presence of logo on promotional materials,banners, multimedia, displays, etc.
And many other opportunities in the studiedcollaboration.
Media partnerMedia partner
PromotersPromoters&&
OrganizersOrganizerswww.expogreenglobal.cominfo@expogreenglobal.com
Albena Petrova + 39 3454770644Albena Petrova + 39 3454770644Franco Guglielmelli +39 3391212401Franco Guglielmelli +39 3391212401
MSC FANTASIA ECO CRUISE MSC FANTASIA ECO CRUISE www.msccrociere.itwww.msccrociere.it
Some of the events in the last few years beginning Some of the events in the last few years beginning withwith THE ECLIPSE THE ECLIPSE organized by organized by SCENT modelSCENT model