Tools and Techniques.

  Developing a Management plan for an

Estate. 

Mohammed Fazlur Rahman. 

M.Sc. (Management Consultancy)

Objectives.

1) Development of a Management plan based on emotional values.

2) Identification and application of various management tools and techniques in plan development.

3) A long term (12 years) plan with mile stones.

4) Mile stones explain,

a) The plan process.b) Generation of revenue.c) Emotional values involved.d) Benefits in the short term and long term

Introduction.

Charity bequeaths an estate with a ruined castle, 4 mile safe beach and a protected heath.

Tourism based local economy, lack of I/T and other skills.

Management of 12 staff, overstretched. Revenue sources: Car parks,local housing, farm rents,etc.

Stakeholders: Charity members, local residents, tourists, local farmers, tenants, beach & heath users.

Vision: Move from ‘Transaction that are financial’ to ‘Transactions that are emotional’.

Estate Overview.

1) SWOT Analysis:

Strengths : Tourism potential sights.

a) Castle b) Beach c) Heath.

Weakness: Overstretched staff, less autonomy,Govt.legislations.

Opportunities:

a) Castle developed into a film shooting site.b) Heath recycling projects: Natural fertiliser & Bio gas.c) Beach : Wind Turbine / Renewable energy.

Threats:

a) Competition form Eco-tourist sites.b) Disasters: Natural and artificial.c) Mismanagement : Shortage of staff.

• Year 1.• Agricultural market

place.• Museum.• Laser Light & Music

show.

Castle Operational Mile Stones

• Year 4.• Resort & Spa.• Horse stable.• Estate Website.

• Year 8.• Marketing Efforts• Local , UK , EU &

Global Tour operators.

• Internet Advertising.

• Year 12.• Historical film city.• Film sets

development.

• Year 1.• Sun bathing.• Beach huts.• Beach sports.

Beach Operational Mile Stones

• Year 4.• Manual Rowing

boats.• Diving.• Marine life

exploration.

• Year 8.

• Wind Turbines : Design &

Installation.

• Year 12.• Wind Turbines : Construction,

Activation & Management.

• Year 1.

• Natural Habitat.

Heath Operational Mile Stones

• Year 4.

• Bird Sanctuary

• Year 8. Designing • Natural Fertilizer

plant • Bio Gas plant

• Year 12.• Construction &

Management.• Natural Fertilizer

plant • Bio Gas plant

Conclusions.

1)     Stakeholder interests have been represented. 2)     Legislation regarding urban development regulations. 3)     Project is financially viable, increases access to countryside, beaches and heath lands. 4)     Transactions are more emotional than being financial, include concerns about,a)     Environment.b)     Energy conversation.c)     Recycling.d)     Employment generation.e)     Focus on heritagef)       Involvement of a larger section of stakeholders. 5) Application of strategic tools and techniques helped in achieving the objectives of this report.

Recommendations.

1) Focus on Eco-tourism, which incorporates the objectives and emotional values. 2) Implementation of ‘Vision 2020’ plan. 3) Involvement of stakeholders for effective communication of ‘Vision 2020’.

4)Revenue generated from short term projects with a saving focus. 5) External funding:Members of charity & public by highlighting recycling and energy conservation efforts.  6) Financial aid Govt., UNESCO and other organizations.

7) Utilize volunteer services in order to overcome staff shortages.