52
a VISUAL ARTIST, with Masters in Arts & Photography from Italy

MS profile

Embed Size (px)

Citation preview

Page 1: MS profile

a VISUAL ARTIST, with Masters in Arts & Photography from Italy

Page 2: MS profile

A creative consultant specializing in branding, photography, digital and communication strategy for fashion, FMCG and lifestyle companies for the past 11 years

Page 3: MS profile

Through my flourishing parallel careers in design and photography, I have infused pattern elements with visual aesthetics that help create impactful images, be it print or digital.

Page 4: MS profile

B R A N D D E S I G N & S T R AT E G Y

I O F F E R

Page 5: MS profile

P H O T O G R A P H Y & M O T I O N

I O F F E R

B R A N D D E S I G N & S T R AT E G Y

Page 6: MS profile

V I S U A L C O M M U N I C AT I O N

I O F F E R

P H O T O G R A P H Y & M O T I O N

B R A N D D E S I G N & S T R AT E G Y

Page 7: MS profile

C R E AT I V E D I R E C T I O N ( W E B , D I G I TA L , O F F L I N E )

I O F F E R

V I S U A L C O M M U N I C AT I O N

P H O T O G R A P H Y & M O T I O N

B R A N D D E S I G N & S T R AT E G Y

Page 8: MS profile

I methodically adapt to each of my unique clients through an immersive approach and provide an elevated creative, sharp intuitive strategy and

innovative digital expertise.

I collaborate with my clients to achieve their visual communication goals

Page 9: MS profile

I N C E P T I O N For start-ups or mid-size brands that need strong brand

identity and positioning.

R E I N V E N T I O N For established brands that need a refresh or a new story in

order to become more relevant within a given market.

E N H A N C E M E N T For brands that already have strong positioning but need a

boost in execution.

C O N N E C T F O R

Page 10: MS profile

W O R K E D F O R

C H O K O L A

O M A

S . N . D

P E P S I

E K AYA

K I N G D O M O F D R E A M S

D E L M O N T E

S W A R O V S K I

P A S T A B O W L C O M P A N Y

A B E R C R O M B I E & K E N T

V O G U E

.

.

.

& M O R E

Page 11: MS profile

C h o k o l a

Chokola is a gourmet chocolate cafe in India. With cafes all over Mumbai, Delhi and leading airports.

Worked on the entire brand communications ( print, digital and motion ). Creating new series of designs for all marketing collaterals, keeping in sync with the brand story and positioning.

Posters, Websites, Art Direction, Shoots, Store Graphics

Page 12: MS profile

C h o k o l a

Page 13: MS profile

C h o k o l a

Page 14: MS profile

C h o k o l a

Page 15: MS profile

Conceptualized all BTL activities and ingredient branding. Creating a series of posters, emailers and other digital marketing assets for various promotions. Also launched Pepsi food courts at Delhi airports including revamping of

various food outlets integrated with Pepsi Co. brands

Posters, Emailers, Kiosk Designs, Food Outlet Design

P E P S I

Page 16: MS profile

P E P S I

Page 17: MS profile

P E P S I

Page 18: MS profile

P E P S I

Page 19: MS profile

T R A N S F O R M

Transform is a new venture in the field of education. They offer consultancy and counseling support to students from class 8 - 12, and design career paths based on the student’s skill

set, aptitude and interest.

Complete brand positioning and strategy.

Branding, Strategy & Positioning, Logo, Marketing Communications, Video Design

Page 20: MS profile

T R A N S F O R M

Page 21: MS profile

T R A N S F O R M

Page 22: MS profile

D E L M O N T E

Created a brand identity, packaging design & strategy for a series of their product range (olives, olive oil, mayo, pasta, Diwali hampers )

Branding & Packaging

Page 23: MS profile

D E L M O N T E

Page 24: MS profile

D E L M O N T E

Page 25: MS profile

D E L M O N T E

Page 26: MS profile

K I N G D O M O F D R E A M S

Kingdom Of Dreams is a larger than life Bollywood based theme park & theatre, based in Gurgaon.

I took over post the branding was set and created a uniform, cohesive brand language. Entire 360 degrees approach was set, defined and executed successfully for 4 years at a stretch.

Brand language, Ad creation, Art Direction, Campaign Strategy, Online Marketing, All Marketing Collaterals

Page 27: MS profile

K I N G D O M O F D R E A M S

Page 28: MS profile

K I N G D O M O F D R E A M S

Page 29: MS profile

S N D

SND is a 20 year old premium saree and fabric manufacturer based in Banaras.

Conceptualized and revamped their branding and brand positioning

Brand Positioning, Logo, Stationery

Tr a d i t i o n s w o v e n w i t h m o d e r n i t y

Page 30: MS profile

T H E L E E L A H O T E L S

The Leela Hotels is a premium hotel chain from India.

Created a new identity for their in house magazine called SIZZLE.

Branding, Brand positioning, Logo, Shoot Art Direction, brochure design.

Page 31: MS profile

T H E L E E L A H O T E L S

Page 32: MS profile

Z A V E N I R D A U B E R T

ZD is a market leader in supplying cutting oils, metal protectors, films for metal, aluminum and other industrial products.

Ideated, executed the complete revamping of this B2B brand.

Brand Revamp, Typography, Colour Story, Corporate Brochure, Product Catalogues, Video And Other Marketing Collaterals.

Page 33: MS profile

Z A V E N I R D A U B E R T

Page 34: MS profile

Z A V E N I R D A U B E R T

Page 35: MS profile

O M A

Oma is a high end home retail store in India. With stores in Delhi, Mumbai, Bangalore and other major cities.

Re vamping the brand look, color story, online marketing and E commerce Website design.

Photography, Ad Design, Website Design, Digital Marketing Consultancy

Page 36: MS profile

O M A

Page 37: MS profile

O M A

Page 38: MS profile

R A G A D E S I G N S

Raga Designs is a textile company based in India. They export all hand crafted, weaved fabrics, upholstery and finished products all across Europe.

Conceptualized and created a fresh website design ( e commerce ) and set up their online presence.

Website design, Digital Marketing consultancy

Page 39: MS profile

R A G A D E S I G N S

Page 40: MS profile

J U V A L I A & Y O U

Juvalia & you is a leading women’s accessories e commerce portal under the umbrella of Smile Group.

Conceptualized and created a fresh website design ( e commerce ) and set up their online presence.

Website design, Digital Marketing consultancy

Page 41: MS profile

J U V A L I A & Y O U

Page 42: MS profile

O l i v e B A R & K I T C H E N

Olive is an Italian restaurant based in Delhi and Mumbai.

Introduced a new ipad menu using a new design language.

IPAD MENU DESIGN

Page 43: MS profile

A B E R C R O M B I E & K E N T

A US based travel firm with operations all over the world. Deals in luxury travel both in bound and out bound. They have a the biggest network of travel teams across the world.

Managed their website design, digital marketing, ( social media, SEO and Ad words )

Website Re Design, Emailers, Brochures

Page 44: MS profile

H O M E S T E A D

Homestead is a luxury real estate company delivering only the top notch residential projects in NCR.

Developed their new marketing and communication strategy with a series of ads and outdoor media

Ad Creation, Communication Strategy

Page 45: MS profile

I N D O A S I A

A leading travel company servicing all IN BOUND travel groups , corporates from all over the world. Only dealing in a high end luxury travel in India.

Worked on a completely fresh concept of their website and strategized their online presence.

Web Architecture, Design With A CMS

Page 46: MS profile

I N D O A S I A

Page 47: MS profile

I N S U R I N G I N D I A

Insuring India is an online portal and aggregator of all kinds of insurance policies in India.

Conceptualized and re vamped their new website and online communication story.

Branding and Website

Page 48: MS profile

A boutique travel firm, marketing the luxury and off beat resorts & camps of India.

Conceptualized and created a fresh website design and set up their online presence.

Website Design, Digital Marketing Consultancy

R A R E G L O B A L

Page 49: MS profile

R A R E G L O B A L

Page 50: MS profile

P H O T O G R A P H Yview more at

w w w . m i k h i l s a l u j a . c o m

Page 51: MS profile

M O T I O Nview more at

w w w . m i k h i l s a l u j a . c o m

Page 52: MS profile

m i k h i l @ m i k h i l s a l u j a . c o m

+ 9 1 9 8 1 1 9 3 9 6 5 1

w w w . m i k h i l s a l u j a . c o m w w w . m i k h i l s a l u j a . i n