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Marketing Research
Ms. Park
Put everything away Get into groups of six The winning group wins candies
Jeopardy
Data that is measurable. What is quantitative data?
Question 1:
New set of data that is collected by the researchers themselves
What is primary data
Question 2:
Data that already exists. This data can be found through online researches or library researches.
What is secondary data?
Question 3
How often do you drink coffee? What is an example of quantitative question
Question 4
Do you like Chocolate ice cream more than Vanilla ice cream?
What is an example of qualitative question?
Question 5
On a scale of 1 to 10, how much do you enjoy Marketing?
What is an example of quantitative question?
Question 6
Using online sites, such as Survey Monkey or Google Docs, to formulate questionnaire and collect data
What is online survey?
Question 7
In this stage, the researchers study the data very careful and draw conclusions from it.
What is analyzing and interpreting data?
Question 8
If your objective was to understand the characteristics of typical customers, then you must transform _______ into _______
What is raw data and information?
Question 9
Design in which the major emphasis is on gaining ideas and insights.
What is exploratory research?
Question 10
The very first step in Marketing Research process.
What is Defining Objective and Problem.
Question 11
The very last step in Marketing Research process?
What is communicating your research results
Question 12
The term used to describe the population that is being studied in marketing research
What is sample?
Question 13
The most known global brand. What is Nike?
Question 14
Individual facts, statistics, or pieces of information
What is data?
Question 15
Data that contains people’s reactions, responses or feelings toward a given subject or problem
What is qualitative data?
Question 16
The #1 Canadian brand? What is Tim Hortons?
Question 17
Question 18
Question 19
Question 20
Make three questions for the other teams Make those questions hard; if other teams
do not get the answer, your team will win a point!
Making Jeopardy Questions